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[1] =>
newthursday.indd
Showcase Tribune
The leading newspaper for BDTA Showcase
Thursday Oct 20, 2011
Published in london
News in Brief
New Chair of NHS Commissioning Board
Professor Malcolm Grant has
been named by Health Secretary Andrew Lansley as
the preferred choice to head
up the NHS Commissioning Board, the independent
body that will drive continuous improvements in quality
in the NHS. Professor Grant
currently holds the post of
President and Provost of UCL
(University College London),
and is expected to take up
post at the end of October
2011. He is a qualified barrister and academic lawyer
with wide experience of public service, including the Local Government Commission,
Higher Education Funding
Council for England and as
a UK Business Ambassador.
The Chair of the NHS Commissioning Board will provide
strategic leadership and vision
for NHS commissioning. The
NHS Commissioning Board
is a major part of the Government’s plan to modernise
NHS. The NHS Commissioning Board’s central role is to
drive improvement in results
for patients, ensuring a fair
and comprehensive service
across the country. It will also
promote the NHS Constitution and champion the interests of patients, using choice
and information to empower
people to improve services.
Accountable to the Secretary
of State via an annual mandate, the NHS Commissioning
Board will be an independent,
statutory body, free to determine its own organisational
shape, structure and ways
of working. The Secretary of
State will remain responsible for promoting a comprehensive health service; and
retains the ultimate accountability for securing the provision of services, through his
relationship with NHS bodies.
BDTA Essentials
ST tells you all you
need to know
DTI interviews Ella
Goodwin
page 8
James Goolnik talks
about public speaking
ST discusses patient
communication
page 16
page 14
pages 21-22
Welcome to BDTA Showcase 2011
Dental show opens in Birmingham; record amount of visitors expected
ed to be better than ever,
with the Pavilion once
again being a focal point
for DCPs and the second
running of the Dental
Lab at Showcase, which
is expected to be a great
addition to the show.
O
nce again we are
all here at the
NEC in Birmingham for three
packed days of events,
lectures, seminars and
exhibitor launches! This
year the event is expect-
The theme of this year’s
event is ‘One Stop Shop’
and it is certainly looking that way. This really
is the best place to get all
the great deals in whatever you may be looking
for: from chairs to gloves,
MSc’s to CPD, this year
everything is on offer.
With nearly 400 exhibitors from all corners of
the dental world and beyond, the hall is going to
be filled with great deals.
Already the atmosphere
is buzzing as all walks of
the dental profession are
meeting together under
one roof.
Of course, don’t forget
to get your CPD whilst
attending the three-day
event. This year the BDTA
are hosting a range of opportunities so all attendees can get their CPD;
from the Knowledge Hunt
(which is being run after popular demand and
feedback from last year)
to the Dental Lab, even
through to the various
seminars and lectures
that are being held over
the three consecutive
days, there really is an
opportunity for everyone.
(See page six for a full list
of lectures, seminars and
Dental Lab times).
It’s not just the day
time where you will have
MIDI PRO
£7,990
STAND
K06
Communications
Feature
Interview
simple and reliable units,
made in USA
the opportunity to meet
and network with friends
and colleagues; there are
also great events in the
evening where you can
chat over a friendly beverage or two. For example, there is the chance
to party the night away
for a really good cause
at the annual Bridge2
Aid bash on Friday 21st
October. This year, there
will be a live band, DJ,
buffet AND gambling
in the Vegas style Casino. For tickets and information email info@
bridge2aid.org or call
01243 780102.
Keep an eye out over
the next few days for our
daily editions to keep up
to date with all the news
from BDTA Dental Showcase! DT
27 Woodcock Close
Birmingham, B31 5EH
mobile
fax
e-mail
07981075157
08719442257
office@profi-dental.co.uk
1996 - 2011
WWW.PROFI-DENTAL.CO.UK
[2] =>
newthursday.indd
2
News
Showcase Tribune BDTA Edition Thursday Oct 20, 2011
BADN AGM to be held at
Dental Showcase 2011
D
ue to the current
economic climate the
BADN has decided not to hold the 2011
National Dental Nursing
Conference in Glasgow.
However, the BDTA is delighted to announce that
the Presidential Inauguration of incoming President Nicola Docherty, and
the BADN AGM will now
be held on Saturday 22
October at Dental Show-
case. There will also be
a buffet lunch, sponsored
by Phillips Sonicare.
“I am of course very
disappointed that Conference cannot go ahead
in my home town of
Glasgow,” said Nicola
“but appreciate that we
are in very difficult times
financially.
I
should
like to thank both the
BDTA and Phillips Sonicare for their generous
Post Office insurance
T
he Post Office is
guaranteeing
to
beat business insurance renewal
quotes for dental surgeries.
The policy, which can be
accessed from any Post Office branch, as well as by
phone and online, will provide dentists with access to
the wide ranging cover re-
quired in the course of their
business including:
• Employers’ liability insurance up to £10m
• Client or staff trips and
slips in the workplace
• Computer equipment
breakdown
• Loss of gross revenue due
to business interruption
• Legal expenses up to
£50,000
See what’s new at Showcase 2011
I
ndependent research
carried out at Dental
Showcase 2010 highlighted that the main
reason for delegates attending the exhibition was
to ‘see what’s new in dentistry’.
68% of Showcase visitors surveyed stated that
this was one of their main
reasons
for
attending,
closely followed by ‘broadening knowledge’ (52%)
and ‘finding out about
new skills and techniques’
(34%).
BDTA Dental Showcase
2011 will take place at the
NEC, Birmingham on 2022 October 2011 and with
more than 350 companies
set to appear at the event,
the exhibition presents another superb opportunity to
view the latest innovations
in the world of dentistry under one roof. DT
sponsorship of the Presidential Inauguration and
the AGM, and look forward to speaking with as
many dental nurses as
possible at Showcase.”
BADN will be reviewing
their
Conference
strategy later this year
and hope to run an updated, more compact 2012
Conference. DT
Duncan Caesar-Gordon,
head of Post Office Business
Insurance said: “We know
how important it is for all
businesses, including dentists, to keep down costs,
which is why we have
launched this guarantee.
To get a quote call 0800
138 8279 or visit www.postoffice.co.uk or you can find
out more from local Post
Office branches. DT
Celebrating 25 years
in the Business
J
anuary 2012 marks
the 25th year since
DP Medical Systems
Limited commenced
operations.
The company has specialised in providing a
wide range of equipment
to many surgical specialties, including ENT, Gynaecology, Neurosurgery,
Plastic Surgery, Oral/Maxillofacial, Veterinary, Dentistry and Forensic.
Our equipment is now
used throughout the UK
and Ireland, in most hospitals and thousands of
clinics and surgeries.
The company was started by Douglas Pitman,
with the ethos that: “Quality and Service was paramount in the niche markets in which it operates”.
The company is based
in a 5,000 sq ft building in
Surrey with regional facilities and employs 24 people (nine sales, five service, two IT Support, plus
financial, customer service, warehouse and logistics). DP Medical is fully
compliant with ISO90012008 quality assurance
standards.
Quality products from
leading
manufacturers
worldwide are supplied
on an exclusive basis, plus
DP Medical provides some
of its own products. Douglas Pitman states: “We are
continually seeking to
provide quality products
to the customers we serve
in order to increase treatment possibilities and advance user techniques.
We are proud to be associated with many leading
UK clinicians.” DT
Breakthrough Breast Cancer
P
eriproducts are currently running a campaign
to help raise £60,000 for
Breast Cancer and have joined
forces with the Breakthrough
Breast Cancer Charity to save
lives and change futures.
During the month of October the RetarDEX Oral Spray
for fresh breath is going “pink”
and £0.30 from the sale of each
product will go directly to the
charity. The RetarDEX Oral
Spray for fresh breath on the
move is alcohol free and has a
fresh mint flavour.
Periproducts’
product
range not only includes the
highly effective and clinically
researched RetarDEX alcohol
free oral rinse, oral spray and
SLS-free toothpaste, but also
an extensive range of interdental products, a tongue cleanser
and an ionic action toothbrush.
As many patients have conditions that react negatively
to the standard ingredients in
most toothpastes and oral rinses, Professor Dr Perry Ratcliff
(one of America’s leading periodontists and experts on dental health and gum disease)
joined with leading dental
professionals developed the
RetarDEX range.
The
active
ingredient
in RetarDEX chlorine dioxide
has
highly
effective properties that exceed
the well-known properties
of
chlorhexidine
without
any of the disadvantages of
bad
taste,
teeth
colouration
or
slowing
down the healing of cut
tissues.
For more information, visit
website www.
periproducts.
co.uk. DT
Stand
R10A
[3] =>
newthursday.indd
3
News
Showcase Tribune BDTA Edition Thursday Oct 20, 2011
‘Instrument Amnesty’ returns to Showcase
oral health programmes.
This year’s instrument
amnesty is a great way for
the dental team to help
us meet the demand and
reach many more remote
places with improved
oral health care.”
It is likely that there
is a huge selection of
instruments sitting in
the bottom of cupboards
in dental practices across
the country not being used.
Colgate Total_journal ad_Oct 2011.pdf
1
The highly successful
instrument amnesty last
took place at Showcase
in 2005 where more than
10,000 instruments were
collected. It returns to this
year’s event as a way to
once again replenish the
diminishing stocks and
enable Dentaid to continue its important work.
Don’t forget to bring
your instruments with
12/10/2011
you to BDTA
Showcase 2011!
Dental
Please ensure your
instruments have been
properly
sterilised
and then donate, along
with details of your practice, to the Dentaid stand
during the exhibition.
For further information
on Dentaid, visit www.
dentaid.org. DT
15:21
Clinically proven non-stop
12 hour protection
against bacteria...
D
o you have any
hand
instruments you no
longer use?
In order to address
the need for dental instruments in developing
countries, the BDTA is
pleased to announce that
the instrument amnesty
has returned to Showcase
2011. The BDTA is linking up with Dentaid, the
dental charity striving to
improve the oral health
of disadvantaged communities around the world,
to encourage the dental
team to donate their unwanted hand instruments
at this year’s exhibition.
Shortage of dentists and
equipment in developing countries
There is a severe shortage of dentists in developing countries and the
ones that are working
are drastically underresourced. The level of
care they are qualified
to offer is significantly
higher than their equipment allows; no light, no
drill, no suction, difficult
working conditions and
very importantly, only a
limited range of instruments.
Stannous fluoride toothpaste
12 hours after toothbrushing –
significant bacteria regrowth
COLGATE TOTAL
Colgate Total provides
72
12 hours after toothbrushing –
reduced bacteria regrowth
%
REDUCTION
IN PLAQUE
BACTERIA
REGROWTH
12 hours after toothbrushing
vs stannous fluoride
toothpaste1
C
M
*
Y
CM
MY
Recipient dentists are
always delighted with
the equipment provided but some have been
known to literally weep
with joy when they have
opened the box of instruments provided with
the surgery, highlighting
just how important these
hand tools really are for
day-to-day dental care.
CY
CMY
Andy Jong, Dentaid’s
CEO commented: “Since
developing the portable
dental chair and portable instrument kit, Dentaid has experienced a
big surge in orders from
charitable projects and
hospitals with community
*Dramatisation illustrating reduction of plaque bacteria 12 hours after toothbrushing with Colgate Total vs stannous fluoride toothpaste.
K
...and protects against most common
dental problems, including:
Cavities
Tartar
Plaque
Enamel Erosion
Gum Problems
Staining
Sensitive Teeth
Bad Breath
For a healthy mouth
recommend NEW Colgate Total.
1 Furgang et al, J Dent Res. 2011; 90 (Spec Issue): Abstract 3073.
www.colgateprofessional.co.uk
www.colgate.ie
[4] =>
newthursday.indd
4
News
Showcase Tribune BDTA Edition Thursday Oct 20, 2011
Philips expands its professional outreach
P
hilips
has
announced that it is
enhancing its professional outreach
team to reflect the importance it places on supporting the UK dental profession through innovation,
research, education, and
liaison with dental professionals at all stages of
their careers and levels of
influence.
The
company
has
brought in Mhari Coxon
to handle the important
role of Professional Relations for its expanding
oral healthcare portfolio.
The company felt that additional resources were
needed to develop and
maintain on-going relationships with key professional figures and to
further
focus
attention
Philips’
110519_WH_AD_MULTIDEM_292X215_UK:Layout 1 19.05.11
11:11 Seite 1 on
role at the forefront
of scientific and technological development in
the oral health field.
It was felt that Mhari
was eminently qualified
to take on the mantle of
Senior Professional Relations Manager. She started her dental career as
a dental nurse and subsequently qualified as a
dental hygienist at Kings
College Dental Institute
in 1996.
She continued her connection with
Kings, working clinically
as part of the periodontal
department and subsequently worked at GKT as
a clinical tutor. Mhari has
been managing director
of a post graduate company for three years prior to
joining the team. She was
also an independent consultant to several dental
companies in this time.
PEOPLE HAVE PRIORITY
Mhari writes for Dental
Tribune
regularly
and lectures regionally,
nationally and internationally. She was Dental
Awards Dental Hygienist of the Year in 2006
and highly commended
in 2010. Mhari supports
the BSDHT as part of the
publishing committee of
Dental Health, was BSDHT London groups’ chairman 2006-2010, and was
elected council member
of the BSDHT in 2006 and
2007 Mhari was placed
15th in Dentistry’s Top 50
this year by her peers.
Are you throwing money
down the drain...
...along with your water?
visit our stand at the
Dental Showcase G07
Multidem, the new water purification system from W&H, could save you time and money.
Generating top quality demineralized water from tap water means no longer having to buy
bottled at great expense. In addition, we offer a cartridge recycling facility, making Multidem
a greener choice as well. Cartridge replacement is simple and quick, without tools. And
many brands of sterilizer can be filled automatically, saving your team even more time.
W&H (UK) Limited
6 Stroud Wood Business Centre
Untitled-2 1
Park Street, St Albans
Hertfordshire AL2 2NJ, United Kingdom
t +44 (0) 1727 874990
f +44 (0) 1727 874628
e office.uk@wh.com
wh.com
ISO 9001: 2000
Certificate No. FS 36436
Mhari will still continue her clinical work with
a focus on lifelong duty of
care to her patients and
will also maintain her
speaking role, both of
which will allow her to
bring her relevant knowledge and passion for dentistry to the role of Senior
Professional
Relations
Manager.
From October Patricia Rawsthorne will be
focusing all her efforts
and considerable expertise on Professional Education for Philips Oral
Healthcare. Trisha qualified as a dental nurse in
1978 and later became
an oral health educator
through the Royal Soci-
Registered Member
Make water not waste.
22/09/2011 13:13
ety of Health in Nottingham. Trisha has also just
completed a course in
Mentorship in Surrey
University.
Perhaps her most impressive
achievement
this year has been the inception and development
of Philips’ Transitional
Support Programme for
newly qualified dental hygiene professionals. The
programme which is being launched at the BDTA
is fronted by three mentors and is being hailed
as a landmark initiative
for the profession
As if this were not
enough during the last
year alone Trisha has set
up seven major events
around the country taking thought-lading dental
professionals including
Professor Edward Lynch,
Ian
Peace,
Professor
Philip Preshaw, Amarjit
Gill and Shaun Howe to
the far reaches of the UK
from Glasgow and Belfast
to Brighton.
She has also found
the time to arrange visits to dental schools by
Dr Mani Bhardwaj and
is now spearheading an
initiative for FDs to ensure their oral health educational needs are also
met while they work in
practice for the first time.
This is in addition to supporting a number of lectures at national and regional conferences and
sponsored talks at local
events.
Please visit www.sonicare.co.uk/dp or call 0800
0567 222 for more information about Sonicare’s
educational programme
and resources for dental
professionals. DT
[5] =>
newthursday.indd
Experience the
A-dec collection
on stand D05
A-dec 500
A-dec Radius
A-dec 300P-R
A-dec 300 Radius
A-dec 300P
A-dec 200
*
Receive the A-dec experience.
■
‡
Meet the experts; FREE design service . Bring your surgery
dimensions along and let A-dec design and draw your ideal practice
■
View the range of A-dec equipment including, stools, chairs,
delivery systems, cuspidors, lights and cabinetry
■
Materials management demonstrations with Zirc
■
Learn more about the new solutions range of cabinetry
FREE design service
‡
New cabinetry range
Chairs
Delivery Systems
Lights
Monitor Mounts
Cabinets
Maintenance
Infection Control
Zirc demonstrations
A-dec Dental UK Ltd
Austin House, 11 Liberty Way, Nuneaton, Warks, CV11 6RZ.
Tel: 024 7635 0901 Fax: 024 7634 5106 Email: info@a-dec.co.uk Website: www.a-dec.co.uk
©2011 A-dec® Inc. All rights reserved. * Image for illustration purposes only. ‡ Subject to availability.
[6] =>
newthursday.indd
6
Feature
Showcase Tribune BDTA Edition Thursday Oct 20, 2011
The future is mLearning
m
Learning
is
fast becoming
the optimum
way for teachers and students to interact,
no matter what age they
may be. Referring to the use
of mobile and handheld devices, such as smartphones,
laptops and tablet PC technologies, for teaching and
learning, mLearning is a
different approach to eLearning: it is learning on
the go, wherever you may
be. As computers and the
internet become essential
educational tools for people all around the world,
technologies are becoming
more portable, affordable,
effective and easy to use
and essentially this move
in technology provides op-
portunities for widening
participation and access to
ICT, especially the internet.
mLearning stands as a
useful aid in the learning
environment,
becoming
both a tool and support service for learners and those
delivering the learning experience. And with the next
generation of society (ie the
DENTAL SHOW
Stand L01 DISCOUNT VOUCHERS
Cut out for extra money off. Vouchers must be used at time of purchase. Not Valid after 5th Nov
PREMIUM QUALITY LED INSPECTION LIGHT
MAGNIFYING
INSTRUMENT
INSpECTION
LIGHT
Rx FORCE
COMpOSITE
Regular Price: 3D £59.99 5D £69.99 +VAT
TAKE AN
EXTRA
£14.3
99 OFF
PREMIUM QUALITY LED INSPECTION LIGHT
JOYpEx 5
ApEx LOCATOR
Multi frequency operating system.
Adopts the fifth generation circuit-T
Surge frequency. Accuracy 0.1mm.
Regular Price: £299.99 +VAT
TAKE AN
EXTRA
£19. 3
99 OFF
900 mW POWER OUTPUT
LED budget model, looks good and
feels great to work with.
Regular Price: £109.99 +VAT
99 OFF
£24. 3
SLOW SPEED HANDPIECE KIT
CASH N’
CARRY
99 CASH
DEAL
£69. 3
LATEST BRUSHLESS TECHNOLOGY
ENDO MOTOR
& ApEx
LOCATOR
IN ONE UNIT
Regular Price: £599.99 +VAT
TAKE AN
EXTRA
99 OFF
£99. 3
CONTRA ANGLE
E:FITTING
SET OF 4
Regular Price: £199.99 +VAT
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EXTRA
99 OFF
£39. 3
STOCK UP WHILST AT THIS PRICE
TRIpLE pACK
HANDpIECE DEAL
1) AIRMOTOR
2) CONTRA ANGLE
3) STRAIGHT
Regular Price: £189.99 +VAT
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EXTRA
Supplied as a kit of 6 x 4gm
syringes in Vita Shades A1, A2,
A3, A3.5, and OA2.
Regular Price: £99.99 +VAT
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HTM 01-O5
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3D MAGNIFICATION LIGHT,
KEYBOARD & MOUSE,
SAFETY VISORS,
& SURFACE WIpES
Regular Price: £112.99 +VAT
TAKE AN
EXTRA
99 OFF
£22. 3
Net Generation) expecting
all forms of learning to both
online and on the go, now
is the time to embrace this
way of learning.
mLearning is swiftly
becoming an invaluable
resource for work-based
training and as smaller devices, such as the iPad, are
easily be incorporated into
the learning environment,
mLearning devices are
becoming adaptable to all
age ranges and abilities:
Functions include:
• Text-to-speech tools
• Voice recognition tools
• Dictionaries and thesauruses which are incorporated in the software
• Zoom functions
•Large, easy touch buttons, all of which tend to be
touch screen
Forward thinking educational companies are
embracing this new approach to learning. Companies such as Smile-on are
one such example.
By pioneering resources
that support students who
have embraced this new
approach to learning, distance learning programmes
such as the MSc in Restorative and Aesthetic Dentistry, become a realistic and
achievable idea. The MSc
in Restorative and Aesthetic
Dentistry was the first online post graduate degree
in Restorative and Aesthetic
dentistry after The University of Manchester and
Smile-on joined forces, and
courses such as this are just
the tip of the iceberg when
it comes to mLearning programmes.
To support these new
forms of learning programmes, the launch of
the new Smile-on website
is a great asset to those taking on the exciting challenge of mLearning. The
launch, which is at 12pm
on Thursday 20th October
at Stand W08, will be quite
unlike other launches, putting you in for a chance
to win a luxury holiday
worth £3000! The catch? All
you’ve to do is play the One
Arm Bandit.
Keeping in with mLearning trends, there are of
course other prizes to win,
such as an iPad, a huge
range of eLearning programmes, limited edition
watches, and there’s even
a chance to win tickets to
one of the UK’s leading
conferences, the Clinical
Innovations
Conference,
which is itself a great interactive and innovative
learning event.
Of course, as the presence of mobiles in the social
side of society continues to
enrich the mobile learning
experience, learning becomes more appealing and
entertaining to all generations. This is why Smile-on
are continuing to further
this mobile revolution, with
a range of blended learning programmes, such as
On the Record, which was
made in conjunction with
Dental Protection Ltd and
Pathway to UK Dentistry,
the new Postgraduate qualification created with the
University of Central Lancashire.
And finally, when you
do visit the Smile-on stand
W08, you will be able to
hear all about the new
Smile-on App, which brings
you all your favourite news
on the move!
In education terms, the
future’s bright, the future’s
mLearning. DT
[7] =>
newthursday.indd
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of Materials Science: Materials in Medicine 2002; 13(6):557−565. 4. Clark AE et al. Journal of Dental Research 2002; 81 (Special Issue A): 2182. 5. GlaxoSmithKline data on file Earl J, 2010b. 6. Du MQ et al.
American Journal of Dentistry 2008; 21(4): 210−214. 7. Pradeep AR & Sharma A. Journal of Periodontology 2010; 81(8):1167−1173. 8. Salian S et al. Journal of Clinical Dentistry 2010; 21 (Special Issue): 82–87.
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[8] =>
newthursday.indd
8
BDTA Essentials
Showcase Tribune BDTA Edition Thursday Oct 20, 2011
Let’s see what’s new in dentistry!
and a chat, the Foodcafébar is an alternative
choice and can found in
halls 9 to 12 offering yet
another place to grab a
coffee, snack or even a
glass of wine.
For those desiring a relaxing table service restaurant The Exhibitionist is the
place to go, offering a seasonal menu, guests can sit
back and enjoy quality food
in stylish surroundings.
W
ith more than
350 companies appearing at this
event, Showcase 2011 presents yet another superb
opportunity to view the
latest innovations in the
world of dentistry under
one roof.
The BDTA have announced that not only will
there be complimentary
one hour seminars, covering regulatory issues, but
there will also be free feature lectures, informing
visitors of the latest dental innovations. And after
its massive popularity last
year Dental Lab @ Showcase is back again!
Once again the Pavilion will be a focal point for
DCPs, spanning 60 square
metres and hosting a hospitality and lounge area,
encouraging interaction
and providing a practical example of working
together for the benefit of
the industry.
This year the BDTA
were delighted to announce that the following
professional dental asso-
ciations are sharing the
pavilion at Showcase 2011:
• BADN
• BACDT
• DPA
• DLA
• DTA
• BDPMA
• BADT
• BSDHT
• BACD
• BDTA
Tony Reed, Executive
Director of the BDTA, said:
“The pavilion was a great
success last year with representatives from the associations commenting that
being located together on
one stand communicated a
positive message of working in partnership. Visitors
who attended the event in
groups also commented
that they were pleased
that they could visit their
respective
associations
in one location of the hall.
We are delighted to be able
to offer this facility to our
fellow associations again
this year.”
Food & Drink
When you’ve finished visiting Stand W08 for all your
CPD and postgraduate
training needs, as well as
meeting all the team from
Dental Tribune, there’s a
vast selection of food places to be found!
The NEC has a great
range of places to eat and
relax, from bars to easy
to eat market places,
operated by the NEC’s sister company Amadeus,
there is something for everyone.
First off is the food&bar,
which offers a modern
self-service
restaurant
with a choice of sandwiches, salads and hot and cold
meals away from the buzz
of the show. Then there
is the market-place style
Foodmarket, which offers
all the ingredients to find
and eat tasty food quickly
and without fuss.
Serving what has been
classed as “the highest
standard of tasty sandwiches, salads, snacks and
drinks” is Foodexpress
and there’s also Foodfeature, which changes concepts every week, serving
anything from noodles to
jacket potatoes!
For an ideal quick drink
However there is also
The Food Bank, a self-service restaurant which offers an extensive choice of
hot and cold meals.
For those looking for a
quality sandwich, look no
further than The Damn
Fine Sandwich Company;
they serve a range of unusual breads with hot or
cold fillings and their salads sounds mighty tasty
too, with favourites including Red Thai chicken salad
and Buffalo Mozzarella
with chargrilled vegetables.For a bit of live cooking head to Jimmy Spices,
which offers Indian, Chinese Mexican and Italian
cuisine (it’s also open for a
tasty full English breakfast
and coffee too!)
On the subject of coffee the NEC host Starbucks and there’s even a
Subway. For those looking
for a free house you can
find a JD Wetherspoon,
offering a mix of traditional British meals and
international dishes and a
selection of alcoholic and
soft drinks.
If you’re looking for
a food place using free
range, locally sourced and
organic ingredients (wherever possible) the Pasty
Presto is the place to go.
Dental Lab at Showcase
After its massive popularity last year Dental
Lab @ Showcase is back
again,
bringing
with
it a great opportunity for lab owners and
technicians to witness and
hear about the latest products, dental technology
and services.
Taking place alongside
the main exhibition hall
on Saturday 22nd October
2011, there will be feature lectures focusing on
current issues affecting
technicians and an exclusive area for specialist lab
companies to demonstrate
their products.
Dental Lab
On Saturday there is Understanding the physical
properties of dental products and the underlying
remaining natural substructures in order to have
maximum strength and
aesthetics by T J Nicolas at
09:00–10:30
There is also Modern Occlusal Concepts in Full and
Partial Denture Design by
Andy Toy (DLA) at 15:30 –
17:00
Lecture and Seminar
Times
On Thursday 20th October
2011 is Disinfection and
Decontamination by Annette Barnard (Seminar
Times) at the following
times: 11:30 – 12:30; 13:00
– 14:00; 14:30 – 15:30; 16:00
– 17:00; 11:00 – 18:00
There will also be Working Smarter: Combining
new innovations for optimal outcomes in periodontal maintenance patients
by Dr Wendy Turner from
the Institute of Dentistry at
10:00 – 11:00 DT
[9] =>
newthursday.indd
The Future is mLearning
INSTANT WIN
Visit Smile-on on stand W08 to find
out more about mLearning and for
your chance to Instantly Win a luxury
holiday worth £3000 or a host of other
prizes including an iPad, Limited edition
watches, eLearning programmes or a
free place at the Clinical Innovations
Conference.
info@smile-on.com
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02074008989
[10] =>
newthursday.indd
10 Imaging
Showcase Tribune BDTA Edition Thursday Oct 20, 2011
In safe hands
Neil Sanderson discusses data management services
P
ractice management software
(PMS) has already proven itself to be an asset to any
principal, increasing efficiency and productivity
at all levels of the business and reducing paper-
work. Continual software
advances offer ever more
opportunities to cut expenditure and improve
the running of the practice and one of the latest
developments in this field
directly addresses the
issue of data security.
Data Management Services, which provide offsite
data storage, can take on
the responsibility of the
smooth running of your
PMS as well as industry-approved protection
of your clinical and patient data.
The new Honigum Pro.
Impressions made your way.
N ew !
Stays where you need it – Flowable when you want it.
Honigum Pro is the new VPS impression material result. More information at www.dmg-dental.
with patented crystal structure: for the best
com. Please visit us on stand M06 at the
usage comfort and for a consistently perfect
Dental Showcase!
The pioneering R4 PMS
is a market leader for superior and reliable remote
data hosting. Practices
don’t need to purchase
any expensive equipment
to enjoy the benefits of
this system, as only the
practice’s computer and
access to the internet are
required to interface with
the service provider’s
powerful remote server.
In addition to the practice’s entire database, the
server stores and runs the
PMS, installing upgrades
and anti-virus software
whenever necessary to
maintain optimum performance of all aspects of R4.
Principals no longer need
to invest money or time
in hardware purchases
to accommodate escalating practice data, such
as large digital images
of patients’ X-Rays, in
order to ensure that the
practice computer doesn’t
suffer downtime or sluggish operation.
A crucial benefit of allocating hosting responsibility externally is the assurance of complete data
protection, removing any
doubts or fears of missing or incomplete clinical or patient information. Data management
in the practice is open to
human error via keystroke
mistakes, poor handling
of storage devices, or incorrect responses to computer malfunction. In addition to this, there are
unforeseen events such
as flooding or fire, which
in-house systems cannot
cope with, while a remote
server
would
remain
unaffected.
For absolute peace of
AZ_HGPRO_DShow_1107.indd 1
07.07.11 17:39
mind, Data Management
Services also encrypt the
information and store it
in numerous offsite locations so that your data
can always be retrieved,
but only by pre-approved
staff. These safety precautions also provide demonstrable adherence to
standards of quality outlined by outcome 21 of the
CQC, which aims to protect patients from harm
as a result of poor recordkeeping.
Remote servers enable
multi-practice organisations to be compared and
contrasted in terms of performance and efficiency,
and provide a sound basis for important business
decision-making.
Communication is free flowing between the practices,
too, allowing dentists to
swiftly access information
from any location within
the group, such as patient
data for referrals.
It is not only members
of the dental team who
can take advantage of a
Data Management Service. Patients are able to
choose a convenient time
to organise their next
check-up thanks to the
online appointment book
facility, which facilitates
web-based browsing and
booking of vacant slots.
Empowering
patients
in this way promotes a
positive perception of
the practice while easing
the administrative burden
on staff.
Further support to the
online appointment book
feature comes in the form
of automated reminders. Once an appointment has been made, the
[11] =>
newthursday.indd
Imaging
Showcase Tribune BDTA Edition Thursday Oct 20, 2011
system ensures that text
messages are generated
and sent to the patient’s
mobile shortly before the
date of the appointment.
If the patient is running
late or wants to cancel
the appointment for any
reason, all they need to
do to alert the appropriate staff member is reply
to the text.
For patients who do not
embrace new technology
so readily, the system can
be programmed to send
them a letter instead. Immediately, the number
of telephone calls drops
dramatically, enabling receptionists to divert their
time and attention elsewhere, such as attending
to patients in the waiting
room.
The current economic
climate gives pause for
thought when it comes
to investing in expensive
new computer equipment
or software programmes
for your practice. A Managed Service is a costeffective solution to this
dilemma, as it provides
all the benefits of the latest systems with minimal
expenditure.
The leading provider
even offers a rental arrangement that involves
monthly payments with
no introductory fee. In the
majority of cases, practices will be able to use the
system from their existing
computer set up, however occasionally it will be
necessary for the service
provider to improve the
broadband connection to
a high speed version. For
the most part, though,
transferring responsibility of your practice database and software to a
reliable third party is a
viable and affordable option for nearly every dental practice in the UK.
To maximise the ben-
efit of an integrated management system such as
R4, basic staff training is
a must. The intuitive software is incredibly easy
to use and enables all
members of the team to
perform a variety of tasks
much more quickly without requiring in-depth IT
experience.
However, as with any
changes in the practice,
an introduction to the
new system or procedure
saves even more time in
the long run.
In the past, staff training was somewhat cumbersome and costly, involving time-consuming
offsite courses or the presence of an instructor in
the practice, both methods interfering with the
day-to-day running of the
practice and patient care.
Online training is now the
technique of choice for
minimal disruption and
optimal learning.
services for maximising
profit, such as how to exploit the internet for the
benefit of the practice.
Developments in modern practice management software are easily on a par with those
of clinical dentistry, such
as the rapid innovations
in restorative solutions.
Increasingly,
practices are entrusting their
databases and administration software to Man-
aged Services, which are
in a position to employ
safety measures and data
protection
compliance
that would otherwise be
out of reach, expensive
or unwieldy. Providers
use and maintain extremely powerful remote
servers so that practices
don’t have to make large
upfront investment or
arrange to service or repair costly equipment.
Each member of the
dental team can per-
11
form their role to the best
of their ability with the
support of this highly efficient tool, ensuring the
practice is an effective,
productive and dependable proposition in an exceedingly competitive industry. DT
For more information on R4 from Carestream Dental please call
0800 169 9692 or visit
www.carestreamdental.
co.uk
YourÊsecretÊweapon
againstÊdentalÊcaries
The beauty of online
training is that it offers
live, interactive tuition,
which can be organised
at a moment’s notice to fit
into a convenient time to
suit the staff and practice.
Prices are akin to traditional forms of training,
but avoid the expense and
inconvenience that comes
with travelling to an external training facility.
Pre-recorded instruction videos and other
learning materials are
readily available and reusable, offering a flexible
way to integrate training
into your day and assisting a seamless transition
to the new system.
Remote hosting services are in the unique
position to be able to offer
further resources in terms
of upgrading and training
opportunities,
marketing advice and additional
CLINICALLY PROVEN TO REDUCE
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and administration: Use once per day, preferably after brushing teeth. Rinse 5-10ml around and between teeth for one minute and then spit out. Do not eat, drink or rinse mouth for at least
fifteen minutes afterwards. Contraindications: Do not use under six years of age. Special warnings and precautions for use: Do not swallow. Excess dosage may cause nausea, and in children
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bottle) Date of revision of text: September 2003.
®
1 Marinho V et al. (2002) Cochrane Database Syst Rev. no3.
www.colgateprofessional.co.uk
[12] =>
newthursday.indd
Showcase Tribune BDTA Edition Thursday Oct 20, 2011
Selling to a dental conglomerate
– the devil is in the detail!
E
ach stakeholder
in dentistry has
their own opinion on the dental
corporates – whether they
are successful or doomed
for failure?
But sure enough the corporates are growing in
number as Sainsbury’s
and Tesco up the ante.
Similarly, House of Fraser
are rumoured to follow
suit, which will leave
the Independent Principal competing with some
even bigger corporations.
There are also two other
players shortly to enter
who I’m involved with
but not allowed to mention!
Some dentists view the
corporates as the devil,
but there is increasingly
a number of practitioners
considering either selling or working for one.
However, the trick is to
work out what you want
from them before even
opening any discussion
with them.
If you look to sell or be
recruited by any of them
you will deal with some
well-trained individuals
in their field, so the first
thing is to be clear in
your mind what you want
out of the deal.
So let’s start with the
decisions that should be
made before entering any
negotiations:
1.
Price - Get a realistic idea of the value
of your business from a
recognised valuer or accountant with an independent view
2.
Basis – Remember
that corporates value on
profit not turnover, read
my article on EBITDA or
come and talk to us about
it on stand M05a at the
Showcase
3.
Deal Terms – When
will you get your money?
4.
Tenure – Is it
worthwhile retaining the
Freehold?
5.
The Team – What
will happen to them? How
is your purchase price
calculated?
Of course this list is not
exhaustive.
Remember there are
always other options. Yes
the ADP-IDH Merger has
in essence removed one
competitor from the market, but there are ample
small groups and purchasers out their looking for the same stock as
them. Do not feel guilty
for shopping around.
Some people fear that if
they shop around they
will lose the initial offer they had. This may
be true in House Sales
but
not
true
when
you are selling to a conglomerate.
For Private Practices,
make sure the deal is
right. If you are selling to
a corporate you will most
likely have to stay on, so
take some time to understand how their practices are run. Will they
guarantee the marketing
spend? Will they invest in
the latest technologies?
And what lab/implants/
orthodontic
appliances
can you use? How is any
deferred
consideration
linked to the practices/
your individual performance and how achievable is this especially with
any changes they may be
intending?
OK, so you’ve agreed
your offer and you’re
happy with the price and
the terms. In all likelihood the contract you
gave your associates is
based on the BDA Model
but how does this new
agreement work and how
much freedom does it
give you?
Take a deposit – “I’m
a corporate, I don’t pay
deposits” – Why not? I
can tell you that I’ve sold
practices to corporates
and they can and will pay
a deposit. This means
that if they change their
mind then there is at least
some recompense.
The Changeover – Different groups do things
different ways. Normally
at this point they would be
given their new associate
agreements for post-sale
and given an opportunity
to ask any questions of
likely changes that will
happen.
Take a Holiday – Initially, there will be a
psychological barrier to
overcome for both the
selling principal and the
staff. You will normally
feel the need to sort out
any problems and they
will come to you with
them. I always advise
any principal to take a
fortnight out of the practice in the initial weeks
post-sale to allow the
staff to adjust. DT
[13] =>
newthursday.indd
m
e
e
s
t
t
n
e
i
t
a
p
e
l
t
t
i
l
ng e
e
l
r
l
a
h
u
c
g
o
n
i
y
h
s
u
g
r
n
b
i
p
ig
l
b
e
e
h
H
t
Aquafresh has developed a range of toothbrushes and
toothpastes that are specifically designed for each
stage of a child’s oral development.
Aquafresh also offers a range of FREE motivational
materials to reward children’s good brushing efforts,
helping support your practice to deliver a positive
dental experience.
To request your FREE motivational pack visit
www.gsk-dentalprofessionals.co.uk
y
k
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i
M
Billy
AQUAFRESH, the iconic Nurdle device and other marks are trade marks
of the GlaxoSmithKline group of companies.
[14] =>
newthursday.indd
Showcase Tribune BDTA Edition Thursday Oct 20, 2011
“Oral health often tends to be
side-lined as a minor concern”
An interview with Ella Gudwin, Vice- President of AmeriCares
W
ith relief efforts in Japan
slowly
coming
to
an end, news concerning
the disaster has become
scarce. DTI Group Editor
Daniel Zimmermann had
the opportunity to speak
with Ella Gudwin, VicePresident of Emergency
Response at AmeriCares,
Stamford, USA, about the
dental needs of the population in the aftermath of
the disaster
You are coordinating
the relief efforts of your
organisation in the aftermath of the earthquake/
tsunami disaster in Japan. What is the current
situation in the affected
areas?
EG: The last time I went
to the Miyagi Prefecture
was in June and what we
encountered there was
mixed feelings by the people towards the government and its relief efforts
in general. The overall
mood was temporarily
heightened by the celebration of Obon, a Buddhist
festival to celebrate the
parting of the deceased,
but with the country now
entering the reconstruction phase, some of the
frustration and feeling of
discontent is beginning to
show.
How was the health infrastructure affected by
the disaster in the area
you are working in?
Secondary and primary
care services have definitely been affected most.
I cannot tell you the exact
number but what we found
is that none of the six dental clinics that existed in
Minami Sanriku (a coastal
town in the Miyagi Prefecture) actually survived the
disaster, which, of course,
is a relatively small number compared with the
300 nursing homes that
were also demolished by
the tsunami in the same
area. Currently, there are
only two temporary dental
facilities to serve a population of approximately
13,000 people.
What dental care-related projects are you currently running in Minami Sanriku?
Basically, we are financially supporting the restoration of health services
such as mobile and homebased medical care for
people who moved into
temporary housing facilities. The dental clinic we
are funding in Minami
Sanriku is actually the
first physical project we
have taken on during this
transitional phase.
This is a three-way partnership in which we are
providing US$200,000 for
the structure and clinic
interior, such as dental
chairs, and money from
the Japanese government
is being used to provide
the majority of the equipment and supplies. We
also selected the site for
the clinic after having
consulted with the Minami Sanriku City Council,
which is in charge of the
long-term reconstruction
planning.
In terms of scale, we are
running a smaller operation than most other
organisations in the region but we are very targeted and help to get money down to the ground
early. We do not know of
any other organisation focusing on oral health services at the moment, so
we are filling a unique gap
there.
How long do you expect
your help to be required?
The clinic is intended
to be operational for between two and five years.
As soon as it is opened, we
expect an upswing of visits probably helped by the
fact that Japanese people
have a culture of healthseeking behaviour and
are accustomed to seeing
a doctor more than ten
times a year. The clinic
is sufficiently prepared to
treat a maximum of 20 patients per day, although,
realistically, we expect
them to take care of approximately 10 patients,
depending on the staff
available onsite. DT
[15] =>
newthursday.indd
[16] =>
newthursday.indd
16 Feature
Showcase Tribune BDTA Edition
Thursday Oct 20, 2011
The embarrassment of public humiliation
James Goolnik argues that there’s no such thing as a born public speaker
ing Chris Rock on tour and
thinking how spontaneous
he looks. Then watching him on Youtube and
seeing the exact same performance in three other
countries-the only thing
that changed was the background. Even his stage
position and gestures were
identical and that only
comes from practice.
b.
You will get nervous, so speak to a few
members of the audience
before your talk so you see
some friendly faces when
you get up to speak. Make
eye contact from time to
time to deliver certain
points.
c.
T
he very idea of
standing up to address your peers
offers very little appeal to most sensible people; why would
anyone want to risk the
embarrassment of public
humiliation? Well, there
are several reasons actually, all of which will
help you and your practice but as with most
things in life, preparation
and practice are the keys
to making it seem natural. As Mark Twain famously noted: “There are
two types of public speakers: those who are nervous before they start, and
the liars.”
Start with a small audience such as a local BACD
study club or networking
meeting where you can
give a ten-minute presentation on a topic that
you really know and are
passionate about. For example: a case you treated
where you can show before and after images and
discuss why you made
certain treatment decisions. That will draw the
audience in as they weigh
up your course of action
against what theirs might
have been presented with
a similar case.
you have recently learned
such as a new technique in
veneers for instance.
Personal experience is
always useful when speaking in public; people like
to hear stories and you
will usually get a response
out of sharing your mistakes or something that
Plan the entire lecture
and rehearse it. The skill is
to make it look like you are
ad-libbing and it just flows
but this only comes from
rehearsing over and over
again. I remember watch-
There is a comprehensive range of books, DVD’s,
online and face to face
courses available to improve your public speaking and presentation skills
and those are very much a
matter of personal choice
but for what it’s worth, I
found five tips particularly
helpful;
a.
Write down your
introduction and learn
it. It will help make your
thoughts clearer and help
the audience understand
what to expect. Also you
are much less likely to be
nervous as you know exactly what you are going
to say.
d.
Don’t have too many
slides or too much text on
each slide. Your audience
will end up reading the
slides and not engaging
with you. Only put on a
slide what you want people to remember, ideally
an image that will resonate with them and act as
an aide-memoire for you.
Their attention should be
on you, not your slides.
e.
You need to strike
a balance between entertainment and education.
I’ve
always
loved
watching stand-up comedy and thought standing
up in front of a room full
of strangers and trying to
make them laugh would
be absolutely terrifying.
But never one to resist a
challenge, I enrolled at the
Comedy School in London
under the directorship of
Keith Palmer where once
a week for seven weeks
I sprayed on triple deodorant, spent most of the
morning beforehand on
the toilet and at last found
a use at my Christmas funny socks. The socks were
no use but the course was
fabulous.
The more you put yourself out there the more
confident you will become
and you will be amazed at
the impact public speaking can have on your dentistry and your business
by raising your profile.
And, once you get over the
initial nerves, you might
be pleasantly surprised
by
how
much
you
enjoy public speaking – I
love it ! DT
James Goolnik is talking at the BDTA Showcase on Friday 21st October. He is the immediate
past-president of the British Academy of Cosmetic
Dentistry and a member
of the American Academy of Cosmetic Dentistry
(AACD), Association of
Dental Implantology, British Society Of Occlusal
Studies and the British
Dental Association.
His book ‘Brush’ about
having an outstanding career in dentistry, whilst
having a life, is a bestseller on Amazon with all the
profits going to Dentaid.
He has just been voted the
most influential person in
Dentistry in the UK . For
more information please
visit www.bacd.com
[17] =>
newthursday.indd
TRADITION INSPIRES OUR PROJECTS.
INNOVATION BRINGS THEM TO LIFE.
Passion is the driving force through which Castellini achieves that accomplished blend of tradition
and technology. In each detail, the mark of design expertise intent on creating operative efficiency
and comfort in the dental environment.
SKEMA: a Castellini concept
BDTA DENTAL SHOWCASE 2011 NEC
Birmingham 20-22 October - Stand T01 Hall 5
castellini.com
CASTELLINI Ltd.
Spare parts & Assistance
Ph. 0870.7560219
Fax 0194.2245809
LONDON & SOUTH CENTRAL
DENTEC SERVICES
Ph. 01582.492749
dentec@ntlworld.com
WEST MIDLANDS & SOUTH WALES
CADENT Ltd.
Ph. 01527.576345
cadent@btconnect.com
NORTHWEST & NORTHEAST
R.P.A. DENTAL
Ph. 01942.245808
Free phone 08000933975
info@rpadental.net
LONDON & SOUTH EAST
CAPITAL DENTAL
Ph. 0208.9429751
cdelondon@talktalkbusiness.net
GLASGOW
C.E.I. SERVICES
Ph. 01236.875059
ceidental@gmail.com
EAST MIDLANDS,
EAST ANGLIA & SOUTH YORKSHIRE
JGM DENTAL EQUIPMENT
Ph. 01949.869085
jgm-dental@supanet.com
SOUTH WEST
S & S DENTAL SERVICES
Ph. 0844.2724561
paul@ssdentalservices.co.uk
CAstelliniSK6DentalTribune.October.I.issue2011.indd 1
13/09/11 15.20
[18] =>
newthursday.indd
18 Exhibitor News
Dental Sky Wholesaler Ltd
Stand E08
Visit Stand E08 and meet the Dental Sky team
over a coffee and a cupcake. They have so much
to offer with the launch of their new 2012 dental
catalogue, the ‘hot off the press’ 2011 workwear
catalogue, including new ranges from Cherokee,
and their 48 page bumper monthly brochure
packed with all the great offers you’ve come to
expect from Dental Sky over the last 12 years!
Place an order at the stand and you can claim
either your free bottle of Champagne, a Canon
Powershot camera, an Advent Vega Tablet or a
Sony Bravia Smart TV!
Reach for the Sky!
Tel:
Email:
Web:
0800 294 4700
sales@dentalsky.com
www.dentalsky.com
Oral
Cancer
Screening Device
New
from
DentalEZ is the
Identafi®
multispectral
oral
cancer screening
device.
Identafi®
helps
those in the front
line of detection to identify biochemical and
morphological changes in the cells of the mouth,
throat, tongue and tonsils.
The detection is made through the processing of
optical fluorescence and reflectance in certain
body tissues, using this small portable device.
In UK alone in 2007 there were 5,410 cases of an
oral cancer, according to cancer research UK.
Often the signs and symptoms are missed by the
naked eye, this device can help in the screening
process.
Tel: 01442 269301 Fax 01442 217594, www.
dentalez.com, www.identafi.net
DMG UK
Visit Stand M06 and see the
NEW Honigum Pro from DMG
UK!
Visitors to Stand M06 will be
able to see all the latest innovations from DMG UK
including their NEW Honigum Pro and LuxaTemp
Star! Honigum Pro’s most dramatic innovation is
its ability to attain top values in two conflicting
parameters – flowability and stability. This is
due to a patented ingredient which ensures that
Honigum Pro is reliably stable when under a low
shear stress; so there is no risk of it running off the
tooth. However, at high shear stress the viscosity
characteristics come into effect and it flows superbly
into even the smallest spaces, so that precise
detail reproduction is achieved. This unification
of apparently contradictory characteristics is
unparalleled. Furthermore, its Snap-Set Technology
ensures a previously unmatched combination of
convenient working time and short setting time.
This means less stress for the Dentist and greater
comfort for the patient. Finally, it features enhanced
hydrophilicity andtoughness. Whilst with NEW
Luxatemp Star DMG the best just got better! For
further information visit Stand M06, contact your
local dental dealer or DMG Dental Products (UK)
Ltd on 01656 789401, fax 01656 360100, email info@
dmg-dental.co.uk or visit www.dmg-dental.com
Showcase Tribune BDTA Edition Thursday Oct 20, 2011
wSilver skies - Looking back on 25 years of the
BOS Conference
As the British Orthodontic Society celebrates
the 25th Anniversary of The British Orthodontic
Conference this September it is taking a reflective
look back.Since its inception in Bournemouth in
1986, it has become one of the largest and most
prestigious specialist meetings in the UK dental
calendar. Twenty five years ago the first Conference
was created, heralding the first joint meeting of
three orthodontic societies, the British Association
of Orthodontists, Consultant Orthodontic Group
and British Society for the Study of Orthodontics.
The first event was led by then Chairman Dr David
Di Biase. Attendance was high from the start with
five hundred Orthodontists attending. By the time
of the third Conference in Glasgow, of which Dr
Chris Kettler was Chairman, six hundred delegates
attended. The much anticipated Northcroft lecture
is now a regular feature of the conference, delivered
as the climax of the event. In 1986 the first speaker
for the first joint meeting was Professor Jack Tulley.
By year five, with 1,000 delegates now in attendance
at the Conference the organising committee
spearheaded the introduction of Orthodontic
Nurses. For the first time in 2011 the Conference
in Harrogate will include a programme for
Orthodontic Therapists. Alongside this will feature
an educational programme for Orthodontic Nurses.
CosTech Elite® To
Display Its Expertise at
The BDTA
Restorative
dentists
from all over the country will be able to discover
how the CosTech Elite® team could help them raise
the standard of their work to new heights. CosTech
Elite® employs the best GDC-registered managers
and technicians to produce its range of excellent
dental prostheses, including DIO abutments
and unique products such as ZirconArch® and
Thineers®. Their unswerving commitment,
attention to detail and rigorous quality control
standards create forensically detailed implant
and denture pieces, fulfilling the crucial need for
pinpoint accuracy required by surgeons wishing to
carry out effective and durable restorative work.
Communicating well with its clients and providing
outstanding customer service is another key priority
at CosTech Elite®. The company takes particular
pride in its ELITE7® courier service, which carries
a money back guarantee. Located at stand B21,
the CosTech Elite® delegation will be pleased to
enlighten visitors on the full extensive range of
products and services offered by the company’s
laboratory in Kent. For further information on how
CosTech Elite® can help your practice, call 01474
320 076 or email info@costech.co.uk. ELITE7
courier service subject to availability.
Come and see us at
Showcase 2011
Once again at this
years’ BDTA Showcase,
The Dental Directory’s
stand promises not to
disappoint!
Our
experienced
Equipment team will be able to demonstrate chair
packages, digital imaging systems and provide
you with the best available deals. Whatever your
equipment enquiry, our experienced team will
provide you with the best possible advice.
We also invite our loyal customers to come and
relax in our hospitality suite where we will be
offering complimentary refreshments and snacks.
It’s a great opportunity to take a moment to wind
down and catch up with colleagues.
Come see what The Dental Directory can offer
you! You will find us on Stands B02, B03 and C02.
We very much look forward to seeing you there.
For further information call 0800 585 586.
Stand C07
DENTSPLY UK
at the 2011 BDTA
Dental Showcase
It’s
that
time
again:
from
Thursday 20th – Saturday 22nd October 2011
Birmingham NEC will once again open its doors to
the spectacular BDTA Dental Showcase. Britain’s
premiere dental exhibition attracted over 13,000
visitors and 350 exhibitors last year in a stunning
event that had everybody in the industry talking
and this year promises to be even better. The 2011
exhibition features DENTSPLY, the UK’s leading
dental manufacturer. DENTSPLY is renowned for its
innovative research and development initiatives and
will be showcasing some of its leading products at
the exhibition.
Products to look out for are:
• SDR™ (Smart Dentine Replacement) • Chemfil™
Rock • Citanest® • WaveOne™ • Ash®
So keep an eye out for DENTSPLY at the BDTA Dental
Showcase, and don’t forget to ask about DENTSPLY’s
other outstanding services such as the DENTSPLY
Academy and the new DENTSPLY Rewards website,
offering users amazing deals as a thank you for their
continued custom. For more information visit www.
dentsply.co.uk Contact us by phone on 0800 072
3313 or email enquiry.uk@dentsply.com
Digital Dental
Digital Dental launches exclusive
new digital imaging solutions
Visitors to Stand H10 can receive
advice on all their digital imaging
needs from Digital Dental: With
over 14 years of experience, they appreciate that
every practice is different. Digital Dental are proud
to be the only digital imaging specialists who have
been selected to offer the whole range of products
from Schick and Vatech. Visitors will be able to see
all the 3D Cone Beam CT and digital panoramic
innovations from Vatech, including their new
Flex3D which is the most cost effective, adaptable
and feature-rich digital imaging unit available on the
market. They will also be able to compare intraoral
digital x-ray sensors and image plate scanners from
Durr, Digora, Satelec and Schick. In response to
requests for a low cost digital x-ray solution, Digital
Dental will be exclusively launching a new range
of digital intraoral and panoramic systems. There
will also be a dedicated booth with the latest digital
intraoral cameras. Exclusive show offers and free
installation and training with all solutions ensure
Digital Dental can provide the right solution at the
right price for every practice. For further info please
visit Stand H10, telephone 0800 027 8393, email ja@
digitaldental.co.uk or visit www.digitaldental.co.uk
Directa CoForm
Directa’s
CoForm
matrix
system is a set of pre-formed
transparent matrixes, made
of celluloid plastic that are
designed to deal with composite
restorations around difficult incisal edges and tooth
fractures. The matrices conform to the patient’s
dentition. They are applied over the cavity after
etching and bonding with a slight movement to
avoid air bubbles. When securely in place excessive
composite material should be removed. A benefit of
utilising CoForm is that the device aids pressure to
force composite material into cavities and etched
tubes. Light curing is carried out through the
transparent surface of the CoForm matrix. CoForm’s
convenient ready-cut mesial and distal corners do not
adhere to composite so that they are easy to remove
without causing any drag after the restoration has
been light-cured. The product is available in four
sizes. Packaging is a clinical dispenser with a simple
size selection system to find a suitable form. Directa
is a privately owned Swedish dental manufacturer
that was founded in 1916. It is one of the fastest
growing manufacturers of dental products. Other
renowned Directa products include FenderMate®,
FenderWedge®, Luxator® Extraction Instruments,
PractiPal® Tray System and ProphyPaste CCS.
Directa AB, Sweden www.directadental.com
DÜRR dental (Stand
T04)
Dürr Dental’s huge
choice
of
digital
technology is definitely
a ‘must-see’ at this
year’s exhibition. The better you can see, the better
you can diagnose. Three pieces of equipment
from Dürr Dental facilitate enhanced vision
– VistaCam, an intraoral camera, VistaScan, a
digital radiography system and VistaProof, a caries
diagnostic tool. The latter is the Company’s most
recent innovation. VistaProof is a fluorescence
camera capable of detecting caries quickly and
accurately. Caries is shown even in fissures and
on occluded surfaces where to the naked eye or on
x-ray photographs it may be hard or impossible to
detect. The high performance software displays a
false colour image on which active caries appears
in red and healthy enamel in green. In contrast
to other screening systems it also shows caries
that was not previously diagnosed so that it can
be used to monitor the progression of carious
conditions over a period of time. Dürr Dental
will also be exhibiting their leading compressors,
suctions systems and disinfection range and will
have representatives on hand to answer any of
your questions.
GC UK launches two new
products
wGC
will
be
demonstrating
the
latest
additions to their prestigious
range with a new product,
FujiTemp LT. FujiTemp LT
is the first glass ionomer
provisional luting cement that provides versatility,
reliability, durability and ease of use. GC FujiTemp
LT offers the benefits of glass ionomer technology,
with significantly greater fluoride release and
unsurpassed protection. GC will be showing you the
benefits of EXA’lence VPES™. EXA’lence represents
the next generation impression material - Vinyl
PolyEther Silicone - predictable in an unpredictable
environment. With natural reflectivity G-aenial
allows you to create beautifully invisible restorations
with one shade. Three inside shades are available.
Incorporating industrial monomer innovation
from DuPont®, Kalore features an exclusive low
shrinkage technology. This means that during and
after polymerisation, adhesion between the fillers
and the resin matrix is maintained. With minimised
shrinkage stress, the restoration especially at the
margins is ensured. On the laboratory side of the
business, GC will be showing Initial IQ Layering
Over Zirconia and Light Reflective Liners – the
latest addition to the Initial IQ range. For further
information please contact GC UK on 01908 218 999
GlaxoSmithKline
Consumer Healthcare UK
(GSK)
Find out more about a
new layer of expertise
from Sensodyne at the
British Dental Traders Association (BDTA) Dental
Showcase! Visitors to the 2011 Dental Showcase
can find out more about new Sensodyne Repair
& Protect by visiting stand C10. This new daily
fluoride toothpaste contains advanced NovaMin
technology which delivers clinically proven
relief from dentine hypersensitivity with twice
daily brushing. Details of the science behind the
active ingredient of the product will be available
on the stand including images of the substantive
reparative layer which is built up by NovaMin over
exposed dentine, using the natural building blocks
of teeth. GSK Expert Marketing Manager, Richard
Madley-Dowd observes, “GSK is delighted to once
again be associated with Dental Showcase. This
event gives us an excellent opportunity to discuss
new products and initiatives with all members of
the dental team.” The GSK team will be on hand
throughout the exhibition to provide information
on their full portfolio of oral care brands including
Aquafresh, Biotène, Corsodyl, Poligrip, Pronamel
and Sensodyne.
[19] =>
newthursday.indd
Open your doors to more
patients, be a LASER dentist
PowerPen
Cordless
4w auto setting
*
£1950
PowerDesktop
*
Picasso £3900
7w with 8 Customisable procedures
2.5w Picasso LiteDesktop £2400*
Soft Tissue Management
Call us 01227 780009
info@quicklase.com
www.quicklase.com
* Prices include delivery and training ex VAT.
Laser specialist since 1992
BDTA
U07
PPenPic7WQL150911RG
[20] =>
newthursday.indd
20 Exhibitor News
guru aid to oral health
New chairside software
guru is helping to
make
oral
health
education
easy
and
interactive.
guru
enables practitioners to
increase treatment plan acceptance by customising
presentations. The patient explanation can be
augmented by pausing animation and annotating
directly onto the screen via a tablet and stylus, or
by recording an audio explanation. Presentations
can then be printed, emailed or burnt to a DVD or
memory stick for the patient to take away. The guru
library currently contains more than 200 excellent
quality 3D animations on a range of treatment
options, including an extensive section on oral
health. guru can also be employed in the patient
waiting area. Playlists featuring oral hygiene tips
and techniques as well as treatment options can be
displayed on a screen providing an interesting and
information backdrop for the practice. guru provides
a hi-tech experience for patients wholly familiar
with visual media, enabling you to improve patient
communication and increase uptake of treatment
recommendations. guru will be demonstrated on
Stand M03 or for more information visit our new
website at www.guru-dental.co.uk or call 01622
604695.
Salli – the superior chair for dental care
Almost everybody working in dentistry is affected
by some kind of sitting disorder.
When sitting on a saddle chair the back is in the
same position as when we are standing, therefore
there is no need for a back rest. In the upright
posture it is easy to breathe and we stay alert.
There is a 135 degree angle in the knees and
between the thighs and the upper body and the
circulation in the lower limbs is good.
The posture relieves tension in the neck and
shoulder muscles. The curve of the lower back is
maintained and disks do not press the nerves. On
a divided seat it is easy to sit in a good position for
the whole day because the chair does not press
the genitals - this feature makes Salli superior
compared to other saddle chairs.
There are no arm or back rests so it is easy to sit
on a Salli and easy to reach for equipment.
Come and feel for yourself the comfort of the new
softer padding and the narrower seat. Our staff at
stand N09 is ready to demonstrate the benefits of
saddle sitting.
Further information: Export Manager
Korppi, +358 40 531 6547, tuija@salli.com
info@salli.com / tel. +358 10 270 1210
I N T E R N AT I O N A L
Tuija
The Velopex Team
will be delighted to
welcome you to Stand
F 06 at the BDTA
Showcase.
Exhibitions are always an exciting time for
Velopex – new and existing customers come to
talk about all the Velopex products, and especially
the new ones: on display will be the award
winning Velopex Aquacut Quattro Fluid Abrasion
patient treatment unit, the upgraded Mark 6
x-ray processors and the Velopex/Owandy Digital
system, along with an extended range of the
equipment for Aseptico portable dental surgeries.
We will be showing the Owandy I-Max Touch
digital panoramic x-ray unit, the Visteo intraoral
sensor and the OwandyCam intra-oral camera
supported by Velopex. Steve Reed, Velopex U.K.
Sales Manager said: “We always enjoy exhibitions
and the interaction with customers. There are
always a number of people wanting to try out the
Aquacut Quattro and see its many applications.
This year visitors should leave extra time to see
the record number of exciting new ventures by
Velopex”.
For information, please contact Steve Reed on
07734 044877 or via steve.reed@velopex.com. Or
for more information on our range of products,
please see: www.velopex.com
Showcase Tribune BDTA Edition Thursday Oct 20, 2011
Visit KaVo on stand
D09
Visit KaVo on stand
D09 to experience firsthand our ergonomically
designed,
highly
efficient, state-of-the art
Heka Dental
Interested in ergonomics?
Hear
Herluf
Skovsgaard
thoughts on Stand F10 Visitors
to DB Dental’s Stand F10 will
have an opportunity to hear
Herluf Skovsgaard present his
thoughts on ergonomics care
of Heka Dental. Herluf is a world-renowned expert
in ergonomics, working methods and organisation
within Dental Practices. This is an opportunity not
to be missed. Presentations will run throughout the
Showcase. There will also be an opportunity to see
some of Heka Dental’s bespoke UNIC Treatment
Centres, which combine aesthetic beauty with stateof-the-art ergonomic efficiency. Available in a wide
range of inspirational colours, UNIC is the ultimate
embodiment of feedback from patients, dentists
and service engineers, its inviting appearance and
carefully thought through functionality creating the
perfect environment for a dental visit. UNIC is the
epitomy of ergonomic design. Everything is within
easy reach. Heka Dental call it intuitive design and
functionality – everything is exactly where you
would expect it to be, making even complex clinical
procedures easier, more efficient and comfortable
for the patient and dental team. For further
information visit Stand F10, contact DB Dental on
01484 401015 or visit www.heka-dental.com.
How to have a blast at the BDTA
BDTA delegates will have an opportunity to
try two new products being showcased on the
Philips stand (D07+08).
The stand itself will
accommodate ten brushing stations and the
Philips team will be joined by a large number
of dental nurses to serve each one. Sonicare
AirFloss is a revolutionary new product to clean
interproximally by blasting away plaque and food
debris. Its microburst technology delivers a burst
of air and microdroplets for a gentle yet powerful
clean in-between the teeth. When combined with
brushing, Sonicare AirFloss removes up to 99 per
cent more plaque between teeth than brushing
with a manual toothbrush alone. Philips also
launched DiamondClean. The brush is as effective
as it is sleek, as it removes up to 100 per cent of
plaque from hard to reach places. It has five
brushing modes giving users complete control
of their own brushing and is powered by newto-the world charging technology. Aline Nassar,
Marketing Manager for Philips Oral Healthcare is
advising delegates to turn up early, as the queues
for the brushing stations the company installed at
the IDS for the European launch of the products
were unprecedented, even by Philips standards.
For more information in advance of the BDTA,
please visit www.sonicare.co.uk/dp or call 0800
0567 222.
Septodont brings magic to BDTA Dental
Showcase 2011
Septodont will be exhibiting at BDTA Dental
Showcase at stand D03. Following a highly
successful launch of Biodentine Septodont is
inviting dentists to visit its stand to find out how
this first all-in-one, biocompatible and bioactive
material can be used wherever dentine is damaged.
As well as showcasing Biodentine, Septodont will
showcase the highly innovative Septoject Evolution
needle. Septoject Evolution is engineered for
smoother penetration with less displacement,
meaning less discomfort for patients. Designed
with a patented scalpel-designed bevel for easier
insertion and reduced deflection, around 29 per
cent less force is required while control and
accuracy are improved. Other Septodont products
on display at BDTA Dental Showcase 2011 will
include RaceGel®, a gel specifically designed to
make gingival preparation procedures easier and
more comfortable for patients, and Ultra Safety
Plus – a sterile, single-use, aspirating syringe
system equipped with a needle-stick injury
prevention device. While continuing to lead the
way in the manufacture and supply of 100 per cent
latex-free anaesthetics, Septodont, through new
product innovations, has also proved to the market
its on-going commitment to pioneering research
and development in all aspects of dentistry.
Smile-on launch new website
Smile-on has been on a long journey over the last
decade. On Thursday 20th October at 12noon
Smile-on will be launching their brand new
website at the British Dental Trade Association’s
Dental Showcase at Birmingham’s NEC Centre.
Over 12,000 dental professionals are expected to
attend this year’s event, and the company hopes
to spread its message of innovative lifelong
learning amongst as many of the visitors as
possible. The Smile-on stand, located at W08
on the exhibition floor, will be showcasing their
‘never seen before’ new website as well as their
latest eLearning products such as On the Record,
made in conjunction with Dental Protection Ltd.
They will also be unveiling the Smile-on News
App and the new post graduate degree Pathway to
UK Dentistry with the University of Lancashire. As
well as all of this you will also have the chance to
enter a competition to win a holiday of a lifetime.
Don’t miss out. Visit Smile-on on stand W08
Takara Belmont (Stand
D10)
Takara
Belmont’s
portfolio of Treatment Centre’s promise to cater
to any dentists requirements. Their range will
be demonstrated at this year’s Dental Showcase,
backed up by free extended warranties offering total
peace of mind. Takara Belmont Treatment Centres
are designed to please everyone. Left handed
practitioners might opt for the Clesta II (factory
installation option) or Voyager II-L which is suitable
for ambidextrous use. Surgeries tight on space
will benefit from the small footprint of the Cleo II
whilst those treating the elderly and children can
appreciate the easy access facilitated by its ‘knee
break’ chair. Various installations are also available
within the range, including continental rod, cabinet
or mobile cart options. For those looking to increase
functionality, the choice of electric versions of
the Clesta II and Cleo II are available. All are
manufactured in seamless, high grade upholstery
to aid the highest hygiene standards. An extended
warranty well beyond the industry standard comes
with every purchase of Takara Belmont equipment.
Five years is offered on chairs and lights, three on
units and spittoons and two on X-rays. And if it’s
x-ray units that you’re interested in, you’ll be excited
to hear that Takara Belmont will be launching a new
one at the Show!
Anyone 4 Tea set to feature at
the BDTA Dental Showcase
2011
The BDTA Dental Showcase
is the UK’s premiere dental
exhibition and is expected
to attract over 12,000 visitors across the course of
the three-day event. Attending the event this year,
specialist natural product distributor Anyone 4 Tea
will be displaying its comprehensive range of Spry
Xylitol-based products for the use in dental defence
systems. Delegates can discover the benefits of Spry
Chewing Gum – sweetened only with Xylitol to
promote overall good oral and dental care. Chewed
after meals, these sugar-free chewing gums have
been scientifically proven to help fight the bacteria
that produce cavities. Among the other products on
display will be the Spry Dental Defence System®
range, which includes Spry Fluoride Toothpaste
(with Xylitol) and Spry Xlear Oral Rinse. Also
available will be Spry Infant Tooth Gel, designed
specifically to help manage the oral health of infants
and children. As a specialist distributor of selected
natural products, Anyone 4 Tea strives for excellence
in all its operations. The company’s core values are
excellence in service and excellence in products.
Visit the Anyone 4 Tea stand to see for yourself.
For further information contact Anyone 4 Tea Ltd on
01730 890290, Or visit www.anyone4tea.com.
Develop your career
with the UCL Eastman
Dental Institute at the BDTA Dental Showcase
2011
Visit the UCL Eastman Dental Institute at the British
Dental Trade Association Dental Showcase 2011 to
discover an array of career-boosting educational
opportunities. Find out about the wide range of
brand new short courses that will be available from
January 2012 and will run from one day to five days
in duration. Popular courses of study include the
highly practical MSc in Restorative Dental Practice,
Core CPD courses which are all available online at
www.corecpd.com and DCPBites (www.dcpbites.
com) which hosts a vast selection of downloadable
podcourses for DCPs to gain verifiable CPD. The
internationally renowned UCL Eastman offers
an extensive collection of training and research
programmes enabling qualification at certificate,
diploma and masters level as well as specialty
training, doctorates and PhDs. Some courses are
delivered part-time and in a modular fasion in
order to fit around a busy lifestyle while providing
stimulating and satisfying studies to enhance your
career. or taught or research programmes, please
contact the Admissions Officer on 020 7915 1092 or
academic@eastman.ucl.ac.uk or For CPD and online
programmes, please contact the Administration
Team on 020 7905 1234 or cpd@eastman.ucl.ac.uk
product range.
During the show, we’ll have some very special
promotional package offers running across a
range of surgical treatment units.
Experience our new instruments’ Master and
Expert Series to discover maximum work
efficiency, patient comfort and the highest degrees
of versatility. Explore the new era of viewing
excellence with Leica Microscopes. We’ll also
be showcasing the KaVoLUX 540 LED operating
light, designed to meet all clinical needs for
outstanding treatment results. Our specialist
support staff will be on hand to guide you through
our entire product portfolio across imaging,
treatment centres and handpieces.
For further information on the courses offered by
Smile On, call 020 7400 8989. Alternatively, email
info@smile-on.com or visit www.corecpd.com.
CODE Buying Group to
Launch at The BDTA
Dental Showcase 2011
CODE, the association
for
dental
practice
owners and managers,
is to launch a new
and exciting members
scheme - The CODE
Buying Group The Code
Buying Group has been developed in partnership
with Dental Directory in order to offer a range of
benefits to all CODE members helping them to save
money and include: • Free products • Free and
subsidised CPD • Cash back on purchases made
during any six month period • Exclusive promotional
offers from trade partners • Additional support and
training from Code Buying Group manufacturers
CODE offers Care Quality Commission compliance
advice and practice management guidance to
members the CODE Buying Group is the latest
addition to an association dedicated to helping dental
professionals meet the needs of their patients and
the requirements of their business.CODE’s team of
representatives will be on hand at the BDTA Dental
Showcase to show delegates how they can benefit
from the company’s expertise and services. Please
visit www.CODEuk.com, email info@CODEuk.com
or call 01409 254 354 for more information.
[21] =>
newthursday.indd
Feature
Showcase Tribune BDTA Edition Thursday Oct 20, 2011
21
Breaking down the barriers - How to make
patient communication work for you
All medical professionals need to
be as well informed as possible about
the patient before they proceed
with treatment.
fore their procedure takes
place. This enables them
to voice any concerns or
requirements before tak-
ing their seat on the dentist’s chair. The dentist
should actively listen to
the patient and take any
concerns they may have
into consideration, which
allows for more effecà DT page 22
Whiter teeth in 1 minute.
W
e all know
that first
impress i o n s
count and this certainly
holds true in the dental
practice. When a patient
walks into a practice for
the very first time, they
will very quickly form
their own opinion about
the business and the service they expect to receive. Part of this will be
based on the initial communication they experience with practice staff,
which forms the foundations of the practice patient relationship.
The patient’s journey
usually begins with the
practice receptionist or
another member of staff
such as the nurse. Ac-
cordingly, each and every
member of the team needs
to be well trained in how
best to communicate with
patients; an unfriendly receptionist who is too busy
to answer the patient’s
questions or an unhelpful dental nurse can drive
even the most confident
of patients away from the
practice. With the assistance of personable and
empathetic support staff,
the dentist will find his or
her own role much easier.
Communication should
be non-intimidating, open
and honest. One technique used by practitioners who are experienced
in treating nervous patients is to schedule an
appointment to speak to
the patient in person be-
[22] =>
newthursday.indd
22 Feature
ß DT page 21
tive treatment planning.
Admittedly, this does require some of the dentist’s
valuable time, but by factoring this into the treatment costs the clinician
should be certain that
they are not losing out financially. It is also a vital
part of informed patient
consent and treatment acceptance which must be
documented and retained
as evidence to meet CQC
Showcase Tribune BDTA Edition Thursday Oct 20, 2011
requirements.
All medical professionals need to be as well informed as possible about
the patient before they
proceed with treatment.
This involves not only
being armed with information on the patient’s
clinical history but also
any fears or phobias they
may have along with the
patient’s ideal treatment
outcome. As a result of
this, the patient will en-
joy a treatment plan that
is tailored specifically to
their needs and may even
benefit from additional
support such as sedation
or distraction techniques.
A lack of personal information about a patient
not only puts their health
at risk but also leaves
the practitioner vulnerable to legal action if the
treatment fails or the outcome is not as the patient
expected. Therefore it is
imperative that the clinician knows the information required from the
patient and how to obtain
it. If a patient is reluctant
to offer up vital personal information then the
dentist will have to tread
very carefully indeed and
possibly even refuse treatment.
If receiving a referral patient, online and
paper referral forms are
an excellent way of collating patient information and dental history
before treatment begins,
but must always be followed up with a face-toface conversation at the
initial consultation. It is
equally as important to
keep in touch with the
referring dentist as they
know the patient best of
all. Make it your aim to
act as an extension of your
patient’s regular dental
practice.
Respect and trust between practitioner and
patient is key if a successful outcome is to be
achieved. These are two
things that cannot be obtained from a list of medical facts, so learning how
to communicate with patients is vital. It goes without saying that knowing
your patient’s favourite
breakfast cereal is definitely taking things a step
too far but it is the clinician’s role to know just
how much personal information they need to make
treatment go as smoothly
as possible.
Never underestimate
the power of persuasion. Good communication skills can also help
the dentist to influence
behavioural change, for
example when encouraging patients to improve
their oral hygiene or
stop smoking. It will also
aid in influencing a patient’s perceptions of cost
and the value of treatment,
improving treatment uptake and the patient’s
long-term prognosis. One
of the clinician’s most
useful techniques is their
ability to help educate and
motivate their patients
Although a caring and
sympathetic manner cannot necessarily be taught,
there are many communication skills that can.
Thankfully, dentists now
have easy access to a range
of courses designed to improve their clinical and
managerial skills. Some
of these courses, such as
Smile-on’s and Dental
Protection Ltd Communication in Dentistry series,
use ‘real life’ recorded situations that demonstrate
how best to deal with patients in various different
circumstances in the dental practice environment.
Available as an interactive on line or CD Rom
programme that is suitable for the whole dental
team, another advantage
of this method of learning is that the recorded
scenarios can be paused
and discussed as the story
progresses – something
that clinicians may well
wish they could do in real
life! DT
For more information call 020 7400 8989 or
email info@smile-on.com
[23] =>
newthursday.indd
Showcase Tribune BDTA Edition
Thursday Oct 20, 2011
Money Matters
23
Do the new NHS pension scheme rules
signify the end of the associate incorporations?
Penny Bowen of DBS advises a close look at your pension
I
have written this article because I want
you to think aboutDT
this now, and take
action if you need to.
When you retire you will
have the time to sit and
think about the money you
have lost, but then it will
be too late to do anything
about it.
Dentists have been allowed to run their businesses as limited companies since July 2006, and
over the years a significant
minority of dentists have
taken advantage of the opportunity to incorporate,
and so taken control over
their personal tax liabilities.
The introduction on 6
April 2010 of a 60 per cent
income tax band for incomes between £100,000
and
approximately
£112,950, rising to £114,950
on 6 April 2011, and a new
top rate of income tax at
50 per cent for incomes
in excess of £150,000 has
stimulated the demand for
incorporation amongst the
profession. Added to all of
these figures is the 2 per
cent class 4 National Insurance charge which has
no ceiling.
The new tax rates have
made incorporation a viable proposal for associate
dentists; however, there
are two drawbacks,
• associates cannot capitalize goodwill because
they don’t own any, and
• associates with NHS activity will lose their right to
be part of the NHS Pension
Scheme after 7 November
2011
The second point is of
particular concern to us as
specialist dental accountants. All too often we meet
associates with NHS activity whose accountants have
recommended incorporation. When we point out to
them that they will lose the
benefits of the very generous NHS Pension Scheme,
we are told their accountant says that there is
no problem. But this is
simply untrue. The truth
is that the non-specialist
accountant does not know
that there is a problem,
never mind how signifi-
cant it is.
So, what is at stake?
Well, the NHS Pension scheme (NHSPS)
is a statutory occupational pension scheme.
Providers’
(principals)
and performers’ (associates) pensions are broadly
based on their career pensionable pay rather than
their final salary. NHSPS
benefits are paid for by
the contributions made by
members and their employing authorities - the
primary care trusts (PCTs)
and local health boards
(LHBs).
The NHSPS offers considerable benefits which
it would be foolish to give
up,
• An annual (index linked)
pension and tax-free lump
sum at retirement.
• Life Assurance benefits
including pensions and allowances for a member’s
spouse/civil partner (or
nominated partner) and
dependent children in the
event of the member’s
death
From a tax point of view
incorporation is attractive
because it gives you an opportunity to base your tax
on what you draw rather
than on what you earn.
Earnings are still taxed of
course, but these are subjected to corporation tax at
substantially lower rates
(20 per cent on profits of
less than £300,000). Once
the corporation tax is paid,
any further tax will be
based on what you draw
– to take the extreme case
if you don’t draw anything
then you won’t pay any
personal tax.
The methods of drawing money from a company for personal use are
many and most practitioners use a combination of
salary and bonus, benefits
in kind, dividends, rent
(although this would have
an impact on a subsequent
claim for entrepreneur’s
relief), drawings from the
director’s loan account
and interest thereon.
Until 7 November 2011,
you must draw all the NHS
income from the business
in the form of salary and/
or dividends in order for
this to count as pensionable earnings. Any NHS income that is not taken but
left in the business cannot be pensioned now or
in future years. Dividends
are pensionable however they must only be in
respect of NHS work, so
technically the private element of a dividend must be
stripped out leaving only
pensionable NHS dividend
income.
Incorporation remains
increasingly
attractive
to associates working in
purely private practices,
but things are not so good
for those with NHS income.
According to A Guide to
the NHS Pension Scheme
published in September
2011, because the NHSPS
regulations to not recognise the sub-contracting
relationship between the
associate and the limited
company:
‘A Performer [associate]
who sets them self up as
a limited company cannot
be a member of the NHSPS
with effect from the 7th
of November 2011. This
is subject to Parliamentary approval however
(pensionable) Performers
are advised to put arrangements in place by this
date to ensure they can
comply.’
It is reassuring to note
that NHSPS membership
will continue until 6 November 2011, however, you
need to take action now
to make sure you remain in
the NHS Pension Scheme
and so retain for yourself
and your family, its generous benefits. Visit Stand
U11 to find out more. DT
[24] =>
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Fill faster with Sonic Energy.
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