Yong praises IDEM - admits challenges / An indispensable implantology system / News / “Sustainable solutions for their practice and personal growth” / science & practice / Floor plan / Exhibitors list / Business / The Singapore experience / What’s on Saturday - 21 April / General information
Yong praises IDEM - admits challenges
01 - 01 viewAn indispensable implantology system
02 - 02 viewNews
04 - 04 view“Sustainable solutions for their practice and personal growth”
06 - 07 viewscience & practice
08 - 08 viewFloor plan
12 - 13 viewExhibitors list
14 - 15 viewBusiness
16 - 18 viewThe Singapore experience
19 - 20 viewWhat’s on Saturday - 21 April
22 - 22 viewGeneral information
23 - 23 viewArray
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TDI0712_01_Title
TDI0712_01_Title 20.04.12 11:48 Seite 1
IDEM · Singapore · 20–22 April, 2012
Official news for visitors and exhibitors
20
21
22
iChiropro premiers
Zense Healthcare
Dental products in focus
Marco Gallani on Bien-Air’s latest application
and why it will be indispensable soon in Asian
dental practices and clinics.
An exclusive interview with the founders of
Singapore’s newest practice management
consulting provider.
IDEM will be an excellent opportunity to see
state of the art technologies and achievements
in the field of dental medicine.
»Page 2
»Page 6
»Page 16
Yong praises IDEM, admits challenges
Dental profession in Singapore to face increasing demand for complex dental treatment, health minister says
n Singapore’s new Minister of
Health Gan Kim Yong has called
on dentists in Singapore to improve the transparency of dental
treatment for the general public.
Speaking at the official opening
and international dental associations, he encouraged the profession to develop means to provide
patients with detailed and unbiased information about treatment
options and the risk of various dental procedures.
trade exhibition and world-class
scientific conference this year. He
said that the meeting provides a
good opportunity for dentists to keep
up with the latest technological advances that shape and improve the
delivery and practice of dentistry.
Yong pointed out that the government is aiming to ensure that
all Singaporeans, elderly people
in particular, will have access to
good dental health care through
programmes like the Community
Health Assist Scheme, which was
introduced earlier this year by
the ministry to provide adult older
than 40 with better access to primary health-care services, including dental care.
Being held for the sixth time
since 2000, IDEM is expected to
give dental professionals from Singapore and across the Asia Pacific
region an overview of the latest
advances in dental materials and
equipment. Over 410 companies
and dealers operating in the citystate and abroad are currently
showcasing their latest products
and technologies in the exhibition
hall on level 4.
“The strong participation from
the industry has enabled IDEM
Singapore to continue to present
an extensive showcase of the latest
innovations in clinical dentistry,
dental technology and patient care
that cut across every segment of
the dental market,” Koelnmesse’s
Asia Pacific Vice-President, Michael
Dreyer, said.
5
Registration area on Friday morning. (DTI/Photo Claudia Duschek, DTI)
ceremony of this year’s International Dental Exhibition & Meeting
(IDEM) at the Suntec Singapore
International Convention & Exhibition Centre, which was attended
by high-ranking officials from local
The scheme subsidises treatment in private dental practices, including crowns, bridges, dentures
and root-canal treatment.
Besides an extensive trade
show, visitors will have the chance
to learn about new methods in
areas like implant dentistry, periodontology and endodontics during today’s conference programme.
In addition, Kevin Lewis, Dental
Director of Dental Protection, and
dento-legal adviser Dr Jane Merivale will discuss the legal issues
that may arise from orthodontic
treatment.
“To meet the demands of a rapidly ageing population in Singapore, care and the provision of
both medical and dental treatment
will become more complex and
there will be a greater need for
our dental professionals to update
and upgrade themselves regarding
the management of our elderly,”
Yong commented.
Live education sessions presented by the Dental Tribune Study
Club will also continue, with presentations on the evaluation of
clinical and diagnostic aspects in
volume tomography, the management of dentine hypersensitivity
and the use of precision dental instruments. The symposium is free
of charge and being held daily from
11:00 to 15:00 at booth E29 in the
exhibition hall.
Referring to IDEM, he congratulated the organiser Koelnmesse and
the Singapore Dental Association
on putting together an impressive
For more news from this year’s
IDEM Singapore please scan the
QR code at the bottom left or visit:
www.dental-tribune.com/idem2012
5
Gan Kim Yong speaking at the Opening Ceremony. (DTI/Photo Daniel Zimmermann, DTI)
AD
[2] =>
TDI0712_01_Title
TDI0712_02_Bienair 20.04.12 11:40 Seite 1
02
news
IDEM Singapore 2012—21 April
An indispensable implantology system
Bien-Air’s Vice-President of Product Management Marco Gallina on the company’s new iChiropro application
5
Marco Gallina
n The iChiropro from Bien-Air is a
new implantology system equipped
with an iPad user interface and
high-performance instruments.
According to the Swiss manufacturer, this device belongs to a
new generation of medical instruments, which could significantly
simplify the workload in dental
practices and clinics worldwide.
Yesterday at IDEM, today international had the opportunity to
speak with Marco Gallina, vicepresident of Bien-Air Dental’s
product management, about this
new device.
today international: What was
your intention with the development of the iChiropro?
Marco Gallina: First of all, we
wanted practitioners to interact
with their physio-dispenser in a
completely new and user-friendly
way. After developing several sys-
AD
e
r
e
i
m
e
1 Pr
in Asia!
st
tested
2
1
0
2
M
IDE
7JTJUVT
an
t
#PPUI)
BEST HYDROPHILICITY
HIGHEST TEAR STRENGTH
H IGH EST ELONGATION
*
Aqium® 3D – Best Performer in this combination in
a benchmark test with other leading VPS-materials.
(* Test carried out by independent test institutes, Dataphysics
Instruments, Zwick-Roell Germany)
We are Looking for Distributor in the Region of:
Singapore, Asia, South-East Asia, Asia/Pacific, Africa, Middle East
With the iChiropro, we are clearly distinguishing ourselves from
the competition with a system that
offers incomparable performance
levels.
Many companies already offer iPad-based solutions. What
is the main innovation of the
system?
In terms of its functionality, the
application allows multiple users
to customise and store their own
sequences. The iChiropro is also
the only device that allows users to
save, export and print all operation
parameters whilst documenting
patient data and the implants used.
It includes a database featuring
the main implant brands on the
market, as well as their predefined
settings, making it a quick and
high-performance tool.
Creates a New Standard!
E!
N A BenLded by
N
A
C
S d recomm
tems designed for fitting implants,
we wanted to push the boundaries
of innovation with a revolutionary
concept.
Müller-Omicron GmbH & Co. KG
Schlosserstraße 1 · D-51789 Lindlar / Köln · Germany
Tel.: +49 (0) 2266 47420 · Fax: +49 (0) 2266 3417
E-Mail: info@mueller-omicron.de · www.mueller-omicron.de
*
*
5
iChiropro is currently on display at booth P02.
The iChiropro has been approved as a medical device. The
iPad has a user interface function,
while the motor, its various peripherals and safety devices are
controlled by the system’s electronics. It is also possible to apply
a sterile film to the touchscreen
display.
How has the device been received by users so far?
Practitioners all over the world
have collectively expressed their
interest and were very enthusiastic when the prototypes of this new
implantology system were presented. Many of them described it as
“indispensable”.
Users operate and adjust the
settings on the iChiropro using the
iPad’s touch-screen display and
our attractive and ergonomically
designed bespoke application. If
necessary, the operation parameters can be preprogrammed outside the practice and used several
times, saving a great deal of time.
The option of saving operation data
enables practitioners to keep a
full history of each operation performed and can be vital in case of a
legal dispute.
What can dental practitioners expect from the system in
the future?
Bien-Air Dental will be updating
the iChiropro application regularly, so it will be packed full of new
innovative and practical functions.
Thank you for this interview.
[3] =>
TDI0712_01_Title
On booths N° Q20, Q22, P19, P21
THE BLUE REVOLUTION
- RCS Paris B 337 934 483 - 026593
• Patented SOPRO innovation in fluorescence technology
• SOPROLIFE makes it possible to see the invisible
by detecting decay at different stages of development
• Guides and speeds up the choice of treatment protocol
Acteon Thailand • 23/45 Sorachai Building 16th Floor • Sukumvit 63 Road, Klongton Nua • Wattana, BANGKOK 10110 • THAILAND
Tel: +66 2 714 3295 • Fax: +66 2 714 3296 • Email: info@th.acteongroup.com
Health Biz • HEALTHBIZ RESOURCE PTE LTD • BLK 5 ANG MO KIO LND PK • 2A#05-21 SINGAPORE 567760
[4] =>
TDI0712_01_Title
TDI0712_04_News 20.04.12 11:58 Seite 1
news
04
IDEM Singapore 2012—21 April
FDI moves 2013
US dental exports prosper
congress to Turkey
Greater participation at IDEM to support export initiative
agreed to host the congress in Istanbul instead. The dates of the
congress will remain
unchanged. The event
will take place from 29
August to 1 September
2013. The FDI disclosed
that it would welcome
the option of organising the congress in
Seoul in 2014 or 2015,
since a congress had already been held there
in 1997 successfully.
According to the
5
FDI president Orlando Monteiro da Silva adressing IDEM delegates. 2010 Turkish Healthcare Industry Report,
n The FDI World Dental Federation Turkey has a growing medical dehas announced that its 101st World vices market and was ranked among
Dental Congress, which was origi- the top 30 markets in the world. The
nally to take place in Seoul, will in- report showed that dental products
stead be organised in collaboration account for the majority of the counwith the Turkish Dental Association try’s medical exports (14.2 per cent
in Istanbul. Owing to the difficult of the total export size in 2008). Howeconomic situation, the congress in ever, the production of medical
Korea has had to be cancelled, the equipment is considered to be rather
organisation said.
small, since an estimated 85 per cent
is supplied from abroad.
After a thorough evaluation of
the local situation, the FDI notified
According to the Turkish Minits members and the public that a istry of Health’s Health Statistics
successful meeting could not be Yearbook 2009, there are about
guaranteed in Seoul in 2013 owing 20,500 practising dentists in Turkey,
to the present economic conditions. which amounts to approximately
They said that the FDI Council five per cent of the health personnel
therefore had to withdraw from employed in the country.
the contract signed in 2010 with the
Korean Dental Association. In addiMore information about the FDI
tion, the federation announced that and its upcoming congresses are
the Turkish Dental Association had available at booth C13.
n Exports of medical and dental
equipment from the US to Singapore and the ASEAN region continue to increase. Imports of dental equipment from the country
amounted to US$105 million in
2011, according to latest figures
of International Enterprise Singapore.
Realising the potential that the
city-state has to offer, more US
companies than ever are participating at the US pavilion this year,
making them one of the largest
groups of manufacturers from
one single country at IDEM Singapore. The US is currently one of
the three leading suppliers of dental equipment to Singapore, alongside Japan and Germany. According to industry estimates, more
than 30 per cent of dental imports
to Singapore come from the US.
Commercial Counsellor at the
US Embassy in Singapore Patrick
5
More than 25 companies are currently exhibiting at the US pavilion.
Santillo said that the increase in
US companies is in line with the National Export Initiative introduced
by President Barack Obama two
years ago in order to double US
exports worldwide over the next
five years. He said that overall exports to Singapore have increased
by an average of 15 per cent annually since the programme was
launched in 2009.
“There are significant opportunities and we see a really high demand across the region for these
kinds of products and technologies,” Santillo commented. “As the
dental market here and throughout the South-East Asia region is
growing, I consider our industry
very well positioned.”
5
US exhibitor breakfast meeting on Friday morning.
According to Santillo, the service will continue its efforts to raise
US exports to the region in the
future.
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Tel. +49 7771-64999-0 · Fax +49 7771-64999-50
Treatment for
dentine hypersensitivity
Prof. Seow Liang Lin to present at DTSC Symposium
n Dentine hypersensitivity is a
highly prevalent dental condition
and estimated to affect up to 57 per
cent of people worldwide. Triggers
like cold air, hot drinks or sweet
food can often cause acute sensitivity pain. Likewise, the touch
of a dental instrument can make
routine dental visits very uncomfortable, which may result in sensitivity sufferers avoiding regular
checks-ups—neglect that can exacerbate oral health problems.
At a live session presented by
the Dental Tribune Study Club
Symposium at booth E29 today,
Prof. Seow Liang Lin from the
International Medical University’s
School of Dentistry in Malaysia
will discuss Colgate Sensitive ProRelief as an innovative treatment
for dentine hypersensitivity. This
desensitising paste contains 8 per
cent arginine, an amino acid found
naturally in saliva, as well as bicarbonate (a pH buffer) and calcium
carbonate. The latest research suggests that the positively charged
arginine binds to the negatively
Argin Technology in the form of an
in-office paste in 2009. According
to the manufacturer, it can be used
before or after dental procedures,
such as prophylaxis and scaling.
When applied prior to a professional dental cleaning, Sensitive
Pro-Relief will also provide a significant reduction in dentine hypersensitivity, measured immediately
after the dental cleaning, as compared with a control prophylaxis
paste, the company said.
5
Prof. Seow Liang Lin
charged dentine surface and attracts a calcium-rich layer into the
dentinal tubules to plug and seal
them effectively, an occlusion that
remains intact even after exposure
to acids, helping to block pain-producing stimuli.
Colgate unveiled its first oral
health-care product featuring Pro-
According to Lin, both Colgate
Sensitive Pro-Relief in-office desensitising paste and at-home desensitising toothpaste are effective
in providing instant and lasting relief for dentine hypersensitivity.
Colgate Sensitive Pro-Relief can
be applied directly to a sensitive
tooth using a fingertip and gently
massaged for one minute. Regular
brushing with Colgate Sensitive
Pro-Relief toothpaste is claimed
to create a lasting protective barrier that acts like a seal against
sensitivity.
[5] =>
TDI0712_01_Title
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[6] =>
TDI0712_01_Title
TDI0712_06-07_Zense 18.04.12 12:06 Seite 1
science & practice
06
IDEM Singapore 2012—21 April
“Sustainable solutions for their practice
and personal growth”
An interview with Dr Wang Yi and Virginia Chan, ZENSE Healthcare
5
Virginia Chan and Dr Wang Yi
n The recently established Singapore company ZENSE Healthcare
aims to bring the best practice
management consulting to dental practitioners in Asia. today
international spoke with founders
Dr Wang Yi and Virginia Chan
about their business principles
and what makes the ZENSE approach to management unique.
today international: What is
the idea behind ZENSE Healthcare?
Dr Wang Yi: ZENSE is a brand
new practice management consultancy for health care service
providers in Asia, helping them
take their practice from good to
great—with improvements in patient satisfaction, revenue and
profitability. ZENSE Healthcare
will take care of the business
side of the health care practice,
while dentists concentrate on
what they love to do, taking care
of the clinical aspects of the prac-
tice in order to provide the best
patient care.
Virginia Chan: Having worked
in the dental industry for over
18 years, heading the marketing
and sales development function
in leading dental companies like
DENTSPLY and Straumann, I had
the privilege of meeting with dental professionals in over 40 countries, learning about different
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leading cleaners.OPTIM cleans supreme using a patented
formulation based on Hydrogen Peroxide that has virtually
no odor. Also, the solution readily biodegrades into water
and oxygen after disinfection. So OPTIM is eco-friendly and
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fond of it. Take control, because the stakes are too high.
For more information, please visit www.scican.com
At up to 10 X the speed of most conventional chambered autoclaves, STATIM
makes short work of instrument sterilization. Whether wrapped or unwrapped, our
proprietary, gentle technology helps speed you through the day. Equipped with a
colour touch-screen master control, the STATIM G4 series listens, communicates
and makes it more practical than ever to protect your most sensitive instruments,
in record time.
But then, you should expect no less from the world leader in tabletop sterilization.
Take control, because the stakes are too high.
Feeling the need for speed? You’ll find it here... www.scican.com
For more information on the STATIM G4 and OPTIM, drop by booth # F29.
OPTIM and STATIM are registered trademarks and “Your Infection Control Specialist” is a trademark of SciCan Ltd.
It’s 99.9999% deadly.
[7] =>
TDI0712_01_Title
TDI0712_06-07_Zense 18.04.12 12:06 Seite 2
science & practice
IDEM Singapore 2012—21 April
practices and their needs. Many
dentists are very talented and simply love the clinical work; however, they face unfamiliar challenges when it comes to setting up
and expanding their practice. This
is especially true when it comes to
managing areas such as marketing, finance and human resources.
These are areas in which ZENSE
Healthcare can be a holistic partner for their success.
How is ZENSE Healthcare different from other business consulting or marketing agencies?
Dr Wang Yi/Virginia Chan:
We focus on understanding our
clients and their definition of success, as different people may have
very different goals. At ZENSE,
our mission is to provide medical
practitioners with sustainable solutions for their practice and personal growth by integrating an
Eastern philosophy with Western
management know-how. We partner with them through a peopleorientated approach to help them
achieve a balanced and fulfilling
life.
What are the main principles of the ZENSE philosophy?
Dr Wang Yi/Virginia Chan:
At ZENSE Healthcare, we have
three fundamental beliefs, which
are raising awareness, embracing
holistic simplicity and exerting a
single-minded focus. We believe
that awakening—the realisation of
the nature of reality—is the first
necessary step to any sustainable
transformation. By analysing the
economics of their business and
benchmarking it against best industry practice, ZENSE helps medical practitioners uncover the reality confronting their business.
07
help turn it around. If a practice
is doing well, but you know there
is still some untapped potential,
we can help take it from GOOD to
GREAT.
How can practitioners participate?
Dr Wang Yi/Virginia Chan:
Practitioners can simply visit our
website at zensehealthcare.com
to participate. The short survey
will take only five minutes and
they will receive a copy of the
benchmarks collected in return
so they will find out the placement of their practice compared
to others.
You will be holding a survey during IDEM in Singapore.
Thank you very much for
this interview.
“...different people may have very different goals.”
such as time efficiency, staff management or presentation skills for
instance.
Is this new concept applicable to every dental practice in
Asia?
Dr Wang Yi/Virginia Chan:
We believe this concept is applicable to every dental practice. If
a practice is struggling, in a door-die situation, our solutions will
In summary, dental practitioners can benefit from our approach
in terms of both business and
mind.
AD
6
6GEJPQNQI[FGUKIPGFVJGYC[[QWYQTM
GEJPQNQ I [FGUKIPGFVJGYC[[QWYQTM
Smart touch screen &
Motion sensor interface
We also believe that the most
comprehensive solutions can also
be the simplest in design. By using
holistic but simple frameworks
and systematic processes, ZENSE
gets to the core business issues
and gives medical practitioners
powerful recommendations that
will transform their practice.
Clarity of mind and quiet but
relentless determination can move
any mountain. ZENSE will guide
medical practitioners through
the execution of its recommendations, and ensure focused delivery
throughout the business and its
people.
How can dental practitioners
benefit from your approach?
Dr Wang Yi/Virginia Chan:
The ZENSE approach will benefit
dental practitioners in two ways.
Business-wise, we can help practices increase their revenue and
become more profitable by focusing on branding and integrated patient management to increase the number of incoming
patients, patient conversion and
referrals.
We also look into systems, processes and staffing to optimise
the efficiency, effectiveness and
profitability of every practice.
If needed, we can provide customised coaching services to dental practitioners to help them
reach a higher level of personal
effectiveness and achieve a more
balanced life. This can cover areas
Impression-taking
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[8] =>
TDI0712_01_Title
TDI0712_08_Lewis 17.04.12 17:02 Seite 1
science & practice
08
IDEM Singapore 2012—21 April
Dento-legal issues in orthodontic cases
By Drs Kevin Lewis and Jane Merivale, Dental Protection
n Orthodontics occupies a very interesting position within the dentolegal landscape, raising some issues
that are peculiar to the specialty and
others that are manifestations of
wider issues that apply throughout
dentistry. At one extreme it shares
many of the medico-legal complications of treating children (in areas
such as consent and the limitation
of commencement of legal proceedings), while at the other it shares some
of the risks that are associated with
elective, cosmetic procedures carried out for adults.
in the field, but also worth noting that
specialists and non-specialists tend
to have a different ‘mix’ of cases and
issues arising within them.
surprisingly, given the nature of orthodontics, more than half of all cases
are concerned with appearance, cost
and the length of time it takes.
Of all the 70 countries where Dental Protection has an active presence,
Singapore and Hong Kong are unusual in terms of the proportion of
cases that arise from orthodontics,
which has been consistently higher
than average over many years. Internationally, there has been a sharp increase in cases arising from the clear
aligner techniques that have become
popular in adult orthodontics.
What goes wrong?
Facts and myths
It is a popular myth that orthodontics rarely results in complaints and
litigation, and a further myth that orthodontic specialists encounter virtually no dento-legal problems. It is true
that the majority of cases involving
orthodontics, arise from non-specialist practitioners who have not undergone any recognised formal training
The more technical the specialty,
the less likely it is that patients will
be in a position to judge the technical
aspects of the treatment and its outcomes. As a result, they will tend to
judge the treatment by reference to
other criteria and not least, by comparing what is being achieved, against
what they had been led to expect. Not
There is a difference between the
technical and clinical deficiencies
and failures in orthodontic treatment
that would be apparent to experienced colleagues working in the same
field, and the deficiencies and failures
that are more visible to, and more
easily understood by patients (or perhaps their parents). Because of this,
problems of the latter variety are more
likely to result in patient dissatisfaction and therefore have the potential
to give rise to complaints and claims.
In our experience, the overwhelming majority of cases arise primarily
as the result of deficiencies in the initial diagnosis, case assessment and
treatment plan. Most of these cases involve non-specialists because this is
Specialist orthodontists have most
of their problems in the area(s) of
communication and consent—which
includes communication with professional colleagues as well as with patients and (in the case of children) their
parents. In many instances the problems from this source are compounded by incomplete or inadequate clinical records of the communication and/
or consent process. Non-specialists are
much more likely than specialists to
create problems relating to the technical aspects of the treatment itself.
5
Drs Kevin Lewis
where the additional knowledge and
experience of the specialist orthodontist pays dividends, and also where
the non-specialist can sometimes run
into problems which could be said
to reflect an under-estimation of the
complexities of the case, and which
treatment approach is most likely to
result in the desired outcome.
Dental Protection is a company
providing professional indemnity for
the overwhelming majority of dentists
in Singapore. Dr Kevin Lewis (Dental
Director) and Dr Jane Merivale (Dentolegal Adviser), are regularly managing cases here and elsewhere in the
Asia Pacific region. Today, they provide a two-hour session in explaining
where complaints and litigation tend
to arise in orthodontics.
The filter principle: Is every patient a finals patient?
By Simon Hocken, UK
“Your work is going to fill a large
part of your life, and the only way to
be truly satisfied is to do what you believe is great work. And the only way
to do great work is to love what you do.
If you haven’t found it yet, keep looking. Don’t settle.
7. As long as I make a note on the
records, I am keeping myself within the legal rules.
As with all matters of the heart,
you’ll know when you find it. And, like
any great relationship, it just gets better
and better as the years roll on. So keep
looking until you find it. Don’t settle.”
Steve Jobs, CEO of Apple Inc. in 2005
n You remember finals, don’t you?
Of course you do. Your examiners
carefully selected a patient(s) for you
to examine and diagnose and for
whom to present a treatment plan. The
finals patients were unlucky enough
to have more than one dental problem and you were marked on finding
all of them and your ability to determine a set of solutions for the patient.
Afterwards, most of us headed off
into practice, where a series of finals
patients are paraded in front of us
on a daily basis. Now these patients
willingly pay us to make our professional judgements, offer our best
solutions and suggest a fee for doing
the dentistry.
However, that’s not always what
happens, is it?
There’s something that happens
in general dental practice (be it public like the National Health Service
[NHS] here in the UK, mixed or private practice) that is rarely spoken
about in dental magazines, online forums or even at the bar at dental conferences. And it’s this: many dentists
consult with, examine, diagnose and
treatment plan their patients, not in
the way that they did for their finals
patient, but by applying some sort of
5
Simon Hocken
filter—a filter of which the patients
are completely unaware. Such filters
have several elements and in my
25 years of being a dentist, followed
by ten years of coaching dentists,
I think I’ve probably heard or seen
them all, or at least their effects.
The enemy within here is fear,
and not the patient’s but the clinician’s. And so the filter is applied and
the patient is offered the treatment
plan that the clinician believes is
absolutely necessary or the one he
feels the patient needs. Presumably,
he leaves the rest until such treatment becomes (as he deems it) necessary or needed. An additional filter,
of course, is the one that pushes the
dentist towards offering treatments
that are well paid or earn the most
number of units of dental activity.
Let me run this analogy past you.
Imagine taking your three-yearold, £25,000 car in for a 30,000-mile
service. During the course of this,
3. The call that tells you about the
faults that you will be able to see?
4. The call that tells you about the
faults they think you will be willing to have fixed?
5. The call that tells you about the
faults that will earn them the
biggest margin?
And what will the garage do
about the faults they don’t tell you
about? Perhaps, put a ‘watch’ on
their records and consider telling
you at the next service?
Duty of care
I know that some of you will be
wincing already at my comparison
between a clinician and a mechanic
but there’s more mileage in this
analogy still to come. After paying
for just the service, you drive off
from the garage with the faults left
unreported. A child runs out in front
“We agree to compromise our professional skill
set and integrity in order to be liked.”
The filter may have some or all of
these components:
1. Will the patient like me if I tell him
about all of this?
2. Will the patient come back if I tell
him about all of this?
3. Will the patient think I am overprescribing?
4. (For returning patients) If I tell the
patient about all of this now, will
he wonder why on earth I haven’t
mentioned it before?
5. Will the patient be willing to pay
for all of this?
6. If I persuade the patient to have
the big treatment plan, what happens if it goes wrong?
the technician discovers that as well
as the regular service items needed,
your car also has two sets of worn
brake pads. In addition, the front
brake discs are warped, the rear
dampers are leaking and two tyres
are nearly at their worn-tread marks.
As a customer, which of these
phone calls would you like the
garage to make?
1. The call that lists the faults, your
options and the costs for having
everything put right?
2. The call that tells you about the
faults they think you will want to
hear?
of your car and you fail to stop in time
because of the worn tyres/brake
pads/discs/dampers. In the investigation that follows, these things
come to light and spark a witch-hunt.
A good garage owner dare not
risk this and the inevitable damage
to the garage’s reputation. He takes
his duty of care seriously and must
tell you exactly what the garage has
found wrong with your car. So what’s
really going wrong when a patient
leaves a dental surgery with half a
treatment plan? In my opinion, this
happens because we’ve lost the simple, straightforward, trusting relationship between patient and clini-
cian that we had as a final-year student. External circumstances such
as insurance companies, the economy, the practice finances and, probably most importantly, our lack of
confidence and self-esteem have filtered our behaviour so that we agree
to compromise our professional skill
set and integrity in order to be liked,
keep the patient or stay within our
comfort zone.
So, how does that sound? Not so
great from where I’m sitting and let’s
not tell the national newspapers.
When I left the NHS in 1992, I decided to get rid of all the filters I had
acquired, and simply show and tell
my patients what I could do for them
as if they were one of my family and
money and time weren’t an issue.
I’ve used exactly the same approach
in my coaching practice. I was lucky
enough to be mentored by some
great coaches on the idea that you
often do your best coaching just before you get fired (for telling it like
it is). And that’s what I do for our
clients.
In my view, you have to decide
what sort of dentist you want to be:
either an anxious single-unit, onetooth-at-a-time dentist, forever destined to gross a thousand pounds
a day, whilst complaining that patients don’t want your treatment; or
a dentist who communicates clearly
and straightforwardly with your
patients about what you can see in
their mouths and the best way to fix
it, thereby giving them back their
responsibility for their health and
leaving the decision about whether
to proceed with them.
Simon Hocken is Director of
Coaching at Breathe Business, a business-coaching consultancy based in
Kingsbridge in the UK. He can be
contacted at info@nowbreathe.co.uk.
[9] =>
TDI0712_01_Title
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[10] =>
TDI0712_01_Title
TDI0712_10_Acteon 17.04.12 17:02 Seite 1
10
advertorial
IDEM Singapore 2012—21 April
“Our growth is definitely driven by innovation
and quality”
An interview with Gilles Pierson, CEO of the Acteon Group
n During the 2011 conference of
the Association Dentaire Française
(ADF) in Paris, Gilles Pierson, CEO
of the Acteon Group, gave insight
into his company’s history, new
products and future strategies.
Your business units Satelec,
Pierre Rolland and Sopro were
unified under the Acteon Group
in 2003, followed by your Italian
business unit, De Götzen, which
joined the group in 2006. At IDS
Cologne 2011, you introduced
your new corporate identity
and the new Acteon logo. What
was the main reason for this
rebranding?
The change in the group’s name
is due to the fact that at the very
beginning in 1980, Satelec existed
on its own. Pierre Rolland merged
with Satelec in 1985 to become
Satelec–Pierre Rolland. After 1995,
we decided to grow the company
through acquisitions, so we acquired different companies like
Sopro and De Götzen.
The year 2010 was another big
and successful year with a 16 % increase. In 2011, we expect another
9 % increase in sales, which is
good if you consider the economic
situation. Europe will account for
a stable 2 % and the US for 10 %.
But the highest growth we are
experiencing is in China, at approximately 20 %. In general, Asia
currently accounts for 20 % of our
global sales, so if we achieve a 20 %
increase, we will be very satisfied.
Countries like Japan and India in
particular are very strong markets for us, as was Thailand until
November, before floods plagued
the country.
to be more attracted by technical
features. But the dental assistant is
playing an increasingly important
role in decision-making when it
comes to new acquisitions.
The WhiteFox was very well received by the market. The design is
nice, but the technology is really
advanced. For example, WhiteFox
is the only scanner of its kind to feature a Hounsfield units calibration.
This calibration is used for measuring bone density in order to allow
for perfect planning and, if needed,
for bone grafting prior to implantations.
Since the introduction of conebeam technology to general dental
and maxillo-facial surgery, ENT
surgeons have become increasingly attracted to this form of technology and are thus becoming a
very important market segment
for this kind of product.
2011 and the coming years will
definitely be driven by Asia, and
especially by China, where we
have been doing business since
1987. We now have a team of 40
people there and expect an average growth of 30 % over the next
five years. China is definitely a
booming market.
5
It would not have been feasible
to have named the group Satelec,
Pierre Roland, Sopro, De Götzen
and so on. We saw the necessity
for a group name while maintaining the companies’ individual
names. So the group is now named
Acteon but the different companies that we acquired and that
merged are identified as companies with their own history and
their own products. This is also
good for the employees, who still
identify with their original companies while belonging to a large
group.
So we have kept the history
of each company, but we have
grouped them under the umbrella
of Acteon. Satelec is still known
in countries like France. Pierre
Rolland, which is a 60-year-old company, is still famous, so it’s a little
bit difficult to introduce the name
of Acteon. Eight years on, awareness is growing, although the individual company names of Pierre
Rolland and Satelec are still better
known than the umbrella group of
Acteon.
In countries where our history
is shorter, like the USA, Asia or
Australia, Acteon is now known as
a company, and the different companies like Satelec, Pierre Rolland
and Sopro as divisions. We found
a way to keep the identity of each
company in the group, while building a brand name that encompasses all of them.
With a turnover of €113 million and a growth rate of 16 %
in 2010, last year was a tremendous success for the Acteon
Group. Over two third of sales
were recorded in France. How
was 2011 for you, and which
markets do you consider most
important for the group?
When we talk to other European companies that sell on
the Chinese market, they often
mention price sensitivity and
the need to adapt to the local
price level.
No, I don’t think it’s a question of
price—it’s a question of mentality
in China. They
have cheap
copies of all
our products there.
Tw e n t y
years ago,
we sued the
copycats.
However, we
realised that this was not productive because if the company simply
closes and reopens in the next
garage, you are fighting a lost
cause. More importantly, we realised that the Chinese copies are
our best advertising because the
quality is very poor and the design
is just ridiculous. Dentists first buy
a Chinese copy but then they experience so many problems. As soon
as they have the money to buy a
European product at a European
price, they will buy it. The fake
Rolex made in China is sold in
Europe, but the real Rolex made
in Switzerland is sold in China.
And the proper business-orientated
Chinese client with a long-term
plan will never buy a fake product.
On the other hand, we are seeing an alarming trend reversal in
Europe. There are so many fake
or copy products from China imported into Europe with a fake CE
number or with a fake ISO 9000.
Gilles Pierson, CEO of the Acteon Group.
The customs duties in the Shenzhen
area do not block these fake products, so any kind of product can
enter into Europe. These are healthcare devices to treat patients and
they should not put patients in
danger.
Do you believe that you will
still be able to manufacture in
France or in Europe in the future?
Acteon’s policy is to manufacture and conduct research in
Western Europe, and not to manufacture in China, South-East Asia,
Brazil, India, or anywhere else.
Our policy is to produce continuously in Western Europe. Our fac-
tories are in France, Italy
and Germany. Acteon has established itself in a niche of the
healthcare market. This market is
driven by quality and innovation.
Western Europe is best known for
these qualities and, consequently,
you have to have your factory here
to produce at such a level and to
generate innovation based on the
technology. This is Acteon’s philosophy.
Over the past 30 years, we have
invested a large amount of the
company’s profits in R&D. We currently have a total of 70 people in
our R&D departments in the different companies, and our growth
is definitely driven by innovation
and quality.
You have invested in the digital dentistry market in particular…
We invest a lot in the digital
dentistry market indeed. This is
one of the fastest-growing markets
today and we have reached a point
where we are able to offer more
or less the complete range of products. Only the panoramic is missing; however, within the next five
to six years, the panoramic might
disappear from the market and
be replaced by the flat panel instead of the linear panel. We therefore prefer to concentrate on the
flat panel, with a 2-D or 3-D reconstruction.
No one can deny any longer that
the future of dentistry is digital.
For example, at Sopro, we manufacture a camera to detect tooth decay
with fluorescence technology. So
imaging is one thing, but with imaging you can go to diagnosis. Imaging for a diagnosis is really the key
point of imaging, and if you have
a good diagnosis, you can have a
good treatment.
Your new CBCT System,
WhiteFox, received the red dot
design award in 2011, which
recognises exceptional industrial design. What is the response from the market, and
how are the sales figures for the
WhiteFox system?
We place a heavy emphasis on
design at Acteon for three reasons.
The first reason is that the dental
clinics are usually well designed
because the patient is awake. It
is not like a hospital, where the
patient is under anaesthesia and
asleep and does not care about his
environment. In a dental clinic,
patients like to have a nice environment to lower the stress of the
experience.
Another point is that the dental
assistant is participating increasingly in the choice of products. The
clinical team likes nice designs and
colours, whereas the dentist tends
The large viewing area for the
ear, nose and throat is especially
convenient. We have good synergies with our medical division,
which is also specialised in the
ENT area. You see, there are many
bridges between the dental and
medical fields, between endoscopy
in the medical and imaging in the
dental field, between radiology in
the dental and imaging in hospitals
or ENT.
We are pleased with the cone
beam, and the sales figures are
within our expectations.
You are Platinum sponsor of
the upcoming Europerio Congress in Vienna. What can visitors expect from Acteon there?
Basically, we are very involved
in preventive and conservative
dentistry. Periodontics has always
played a major role in these areas
and Europerio is considered to be
the leading congress in this specialty worldwide. We have purposefully chosen to become Platinum
sponsor of the congress because of
the quality of its scientific programme and the excellent standing of the congress in the dental
community.
Acteon will stage sponsored
sessions on Wednesday, 6 June,
from 16:00 to 17:00 (this includes
a session hosted by Dr Bennani
entitled “A new gingival retraction technique for implants”). On
Friday, 8 June, from 12:15 to 13:45,
there will be a novel procedure
for evaluating plaque status and
soft-tissue inflammation using an
intraoral camera. These sessions
will be of interest to dental hygienists, general dentists as well
as periodontists. The crème de la
crème of international speakers
will reveal tips and tricks from
their professional lives, and we
invite everyone cordially to join
us in Vienna.
[11] =>
TDI0712_01_Title
[12] =>
TDI0712_01_Title
TDI0712_12-13_Floor 17.04.12 17:02 Seite 1
12
business
IDEM Singapore 2012—21 April
IDEM Singa
20–22 April, 2012, Suntec Singapor
[13] =>
TDI0712_01_Title
TDI0712_12-13_Floor 17.04.12 17:02 Seite 2
business
IDEM Singapore 2012—21 April
apore 2012
ore, Level 4, Exhibition Hall 401–404
LIVE
EDUCATION
SYMPOSIA
EARN YOUR
CE CREDITS
AT BOOTH E29
E29
13
[14] =>
TDI0712_01_Title
TDI0712_14-15_Exhibitors 17.04.12 17:03 Seite 1
business
14
IDEM Singapore 2012—21 April
IDEM Singapore 2012—Exhibitors List
Company
Booth no.
3M Technologies (S) Pte., Ltd.
3Shape A/S
4T Technologies Pte., Ltd.
A.I Co. Ltd.
A.R. Medicom Inc (Asia) Ltd.
A. Schweickhardt GmbH & Co. KG
A. Titan
Acteon Group
ADEC Inc. USA
Aesculap AG
Air Techniques
Airmart Industrial Inc.
Al dente Dentalprodukte GmbH
Alan & Co S.A.
All Star Orthodontics
Alliance Global Technology Co. Ltd.
Alpro Medical GmbH
Amann Girrbach GmbH
Anthogyr
Anya Biochemistry Enterprise Society
Apixia Corporation
ACR Laser GmbH
ASA Dental SPA
Aseptico
Astar Orthodontics Inc.
Astra Tech
Atria Inc.
Australian Dental Industry
Association (ADIA)
B19
Q29
D23
C32
L29
J36
F14
P19
J25
H25
F19
L24
I20
P29
E23
S34
D19
I19
P23
L14
Q05
G29
S22
C11
E32
P01
A02
M13
Company
Booth no.
Company
Australian Dental Manufacturing
M15
B&B Systems
B22
Bicon Dental Implants
E01
Bien Air Dental SA
P02
Bilkim Tibbi Urunler Co., Ltd.
S29
Bio Horizons, Inc.
F25
Bio MTA
Q43
Bioconcept Co., Ltd.
P39
BIODENT Co., Ltd.
B02
Biodenta Swiss AG
D12
Bioloren Srl
P29
BioMaterials Korea, Inc.
A13
BioMers Products, LLC
E19
BioMers Pte., Ltd.
E19
Biomet 3i Inc.
E02
BioPolymer GmbH & Co. KG
I33
Biotech International
Q24
Bisco International
C23
BK Giulini GmbH
I13
BK-medent Co., Ltd.
C33
Blossom/Mexpo
E11
Bonyf AG
M05
B-Productions
N13
bredent GmbH & Co. KG
H15
brumaba GmbH & Co. KG
I16
C.I. Medical Co., Ltd.
S14
Calgin Enterprises Pte., Ltd.
L29
Carestream Health Singapore Pte., Ltd. K24
CarieScan Ltd.
S05
Booth no.
Carl Martin GmbH
Carl Zeiss Pte., Ltd.
Cavex Holland BV
Chuan Fu Medical Instruments Co., Ltd.
Chung Song Industrial Co.
CIMSystem S.R.L.
CMS Dental
CoHo Technology Co., Ltd.
Colgate Palmolive (Eastern) Pte., Ltd.
Coltène / Whaledent
Coltène Whaledent Inc.
Cominox S.R.L.
ComMed Technologies Co., Ltd.
Consult-PRO/OHC Marketing Inc.
Corident
Corlison Pte Ltd.
Covermedia Group Pte., Ltd.
COXO Medical Instrument Co., Ltd.
Cranberry Malaysia Sdn Bhd
Cross Protection (S) Pte., Ltd.
C-TECH implant
Daegu Dental Inc.
DAEKWANG IDM
Daeseung Medical Co.
Danville Materials/Engineering
Datron AG
DB Orthodontics
Decus Deko
Degradable Solutions AG
AD
DO E
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QUICK, EFFECTIVE and SAFE
www.iRaCe.ch
Only 3 instruments for most cases
R1 - 15/.06
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R3 - 30/.04
Discover them
Swiss pavilion
Booth N-01
G35
C20
E30
K25
P40
S25
J05
K21
K01
N23
C23
R19
K15
M35
D42
J19
I40
I39
C30
C25
P29
C41
A10
K40
D11
G19
M22
D11
N02
Company
Booth no.
Dentafix UK Ltd.
L19
DenTag S.r.l.
P29
Dental Art Spa
M23
Dental Plus
G19
Dental Solutions & Services Pte., Ltd.
D30
Dental South China
B33
Dental Technologies, Inc.
F23
Dental Tribune Group GmbH
E29
Dental Tribune International
F42
Dental USA AP, Inc.
A24
Dentalife
N12
Dentamerica Asia Inc.
Q05
Dentaurum GmbH & Co. KG
I25
dent-e-con
G13
Dentegris Deutschland GmbH
H48
DentKist Inc.
A05
dentona AG
H29
DENTOZONE CORPORATION
B12
Dentsply (Singapore) Pte., Ltd.
J11
Dentsply Raintree Essix Glencoe
F11
Diadent Group International
D33
DigiMed Corporation.
A03
Directa AB
K29
Discus Dental, LLC
D05
DK Mungyo Corporation
N34
DMEGA Co., Ltd.
A14
DMETEC.Co., LTC
A03
DMG Chemisch-pharmazeutische
Fabrik GmbH
I12
Dr. Ihde Dental AG
P22
Dr. Jean Bausch GmbH & Co. KG
H20
Dr. Wild & Co. AG
M07
Dürr Dental AG
G02
Dyamach SRL
S20
Eastland Dental Supplies Pte., Ltd.
D11
Edenta AG
M29
Eisenbacher Dentalwaren
I26
electrotherm marketing (1978) Ltd.
(ShenPaz)
E36
elexxion AG
H22
EliteDent Technologies Pte., Ltd.
J23
Elsevier Singapore Pte., Ltd.
B25
EMUGE-Werk Richard Glimpel
GmbH & Co. KG
G19
EPED Inc.
K13
Erkodent Erich Kopp GmbH
G13
Essential Innovation Pte., Ltd.
S15
Euronda SPA
Q21
Euroteknika Groupe
Q26
EVE Ernst Vetter GmbH
G25
exocad GmbH
Q42
Fairmount Industries (Pvt) Ltd.
M31
Famdent Publication
M46
Faro S.P.A
S19
FDI World Dental Federation
C13
FKG Dentaire
N01
FOLLOW-ME! Technology
Systems GmbH
G19
FOMA Bohemia Ltd.
N26
Fona Dental s.r.o
D19
Fondaco Pte Ltd.
D19
Foshan Chuangxin
Medical Apparatus Co., Ltd.
A30
Frank Dental GmbH
I34
Frasaco GmbH
I23
G.Comm SRL
Q36
G.D.S Korea
D43
Garrison Dental Solutions
E05
GC Asia Dental Pte., Ltd.
J29
Geistlich Pharma AG
C23
Georg Schick Dental
G13
German Information Stand (Federal
Ministry of Economics and Technology) H01
Gimhae Biomedical Center
P34
GlaxoSmithKline Pte., Ltd.
K12
Global Medical Implants Asia Pte., Ltd. N35
Goh Private Limited
L35, M44
Good Doctors Co., Ltd.
A16
Greater New York Dental Meeting
F43
Greedygums Pte., Ltd.
F33
Guangzhou Weini
Technology Development Co., Ltd.
B32
Hager & Meisinger
H35
Hager & Werken GmbH & Co. KG
J24
HANDAE CHEMICAL
A15
HANIL DENTAL IND.Co.,Ltd.
B24
Hann Ru Enterprise Co., Ltd.
L26
Company
Booth no.
HAPPIDEN CORPORATION
B08
HASS Corp.
A19
HDI
A20
Healthbiz Resource Pte., Ltd.
J25
Heine Optotechnik GmbH & Co. KG
J30
Heka Dental A/S
J43
Helmut Zepf Medizintechnik GmbH
H16
Helvemed SA
P08
Henry Schein
F20
Heraeus Kulzer GmbH c/o Heraeus Holding
GmbH Shared Service Center A/P
F01
Hogies Australia
M11
Hong Kong Dental Association
C13
Hong Leong Finance Ltd.
K39
Hu-Friedy, Japan
D11
Huge Dental Material Co. Limited
A28
HumanTech Germany GmbH
G13
IBAG Switzerland AG
P26
IBS Implant
N48
I-dent Pte Ltd.
J21
IDS Medical Systems
N20
Imetric 3D GmbH
P16, G19
Implant Focus
C19
Implasa – Höchst GmbH
B30
Implay Technologies Ltd.
D29
Inci Dental Tibbi Mlz San. ve Tic. Ltd. Şti M14
Indian Dental Association (IDA)
T10
Indian Dentist Research Review
S31
Indonesian Dental Association
T13
Infodent S.R.L
P29
Innobrace Orthodontics Pte., Ltd.
S11
Innovative Gloves Company Limited
D36
Institut Straumann AG
J01
Instrumentarium Dental,
Palodex Group OY
F23
Integra Miltex
F06
Invisalign Hong Kong Limited
D01
Itena Clinical
P32
J. Morita Mfg Corp
B11
Jack Kwong Trading
M30
Jiahong Dental
Technological Development Co., Ltd.
B31
Jining Xingxing
Medical Instrument Co., Ltd.
L41
Jiscop Corporation
A23
Jota AG
P20
Joyson Pte Ltd.
B23
Jyoti Ceramic Industries Pvt Ltd.
G30
Kaeser Kompressoren GmbH
H11
Kasios
P15
KaVo Dental Supply
I01
Kemdent
M20
Kenda AG
P06
Kettenbach & Co. KG
D19
KMG (Ku-Myung) Co., Ltd.
A25
Kohdent Roland
Kohler Medizintechnik GmbH & Co. KG F07
Komet Gabr. Brasseler GmbH & Co. KG
I30
Korean Dental Trade Association
A21
Kuraray Medical Inc.
R11
Kyocera Medical Corporation
S12
Laboratories Inibsa, S.A.
C29
Lancer Orthodontics
E21
Lang Dental
E07
Laschal Surgical Instruments, Inc.
D11
Leader Italia Srl
J21
Leaderguide International Co., Ltd.
K19
Leica Microsystems (SEA) Pte., Ltd.
I01
LM Instruments OY (Pte., Ltd.)
C26
Major Prodotti Dentari
Q23
Malaysian Dental Association
T12
Manfredi S.R.L.
R24
MANI, Inc.
D11
Materialise Dental NV
S05
Maxigen Biotech Inc.
L20
Maxill Hong Kong Ltd.
G36
MCT-Mr.Curette Tech
A01
MDSA Pty Ltd.
N14
Mectron S.P.A
R23
Medentis Medical GmbH
H34
Medesy
R29
Medicept UK Ltd.
L25
Medifos Korea Co., Ltd.
A06
MediMedia India
A32
MedixDent Pte., Ltd.
C22
Medotech A/S
D11
megadental GmbH
H48
[15] =>
TDI0712_01_Title
TDI0712_14-15_Exhibitors 17.04.12 17:04 Seite 2
business
IDEM Singapore 2012—21 April
Company
Booth no.
Mega-Physik GmbH & Co. KG
MELAG Medizintechnik oHG
MEM Dental Technology Co., Ltd.
Meta Biomed Co., Ltd.
METASYS Medizintechnik GmbH
Micro-Mega
Micro-NX Corporation Limited
MIHM-VOGT GmbH & Co. KG
Ming Yuan Development Pte., Ltd.
Mocom
Modern Dentistry Media CC
Möller-Wedel GmbH
Monitex Industrial Company
Motion Dental Equipment Corporation
Müller-Omicron GmbH & Co. KG
MVK-line GmbH
N.K. Luck (S) Pte., Ltd.
Nakanishi Inc.
Nanjing Jin Jiahe I./E. Co., Ltd.
Navadha Enterprises
Neobiotech Co., Ltd.
New Stetic S.A.
NewTechBrush Co., Ltd.
Nichrominox
Nissin Dental Products Inc.
Nobel Biocare Singapore Pte., Ltd.
Nordin
Nouvag AG
Novocol Pharmaceutical
NTI-Kahla GmbH
Nu-Hup Teck Importer & Exporter
Pte., Ltd.
Nutlink International
OCC Switzerland
ökoDENT Preußer OHG
Onewaybiomed GmbH
OPEN MIND Technologies AG
Oral Kare
H36
I08
L22
N33
S30
P25
C40
I20
D11
S21
G46
H30
K11
L16
H07
I24
J31
K05
C36
B35
A29
B05
B14
Q12
D11
B01
P12
N19
C15
I24
N29
M31
N21
G33
P24
G19
D11
Company
Booth no.
Ortho Classic
F15
Ortho Plus (pro-APAC Orthodental Corp.) Q14
Ortho Technology
F21
OrthoQuest, Inc.
G12
Osada Electric Co., Ltd.
B34
OSEC Business Network Switzerland
N04
Osstell
N30
Osstem Singapore Pte., Ltd.
C01
Osteodent Biomed Supplies Pte., Ltd.
L34
OSUNG MND Co., Ltd.
A12
Otto Leibinger GmbH
J26
Owandy
P11
Pablo Publishing Pte., Ltd.
G44
Pac-Dent International
F12
Pajunk GmbH
H31
Pan Asia
C39
Pappy Joe International
P29
Pastelli S.R.L.
R26
PDS Pty Ltd.
P29
Perfection Plus Ltd.
B26
PeriOptix, Inc.
G22A
Pharmaforte Singapore Pte., Ltd.
C24
Philips Electronics (S) Pte., Ltd.
C23
Planmeca Oy
R01
Polydentia SA
N11
Power Vision
Dental Technology Co., Ltd.
P35
Premier Dental Products
Company
C23, K29
Prima Dental Group
L21
ProHealth Marketing Pte., Ltd.
C26
Promedica Dental Material GmbH
G15
Promunidi Srl (UNIDI)
S24
PSP Dental Co., Ltd.
M24
Puracon GmbH
I32
QST Dental Pte., Ltd.
L07, L11
Quintessence International Group (S)
Pte., Ltd.
K33
Company
Company
Booth no.
R.O.C.S
Raydent Supplies (S) Pte., Ltd.
Renew Biocare Asia Pacific
(A division of Renew Biocare AG.)
Renfert GmbH
Rhein ‘83 SRL
Ritter Concept GmbH
Rodent AG
Roland DG Corporation
Rolence Enterprise Inc.
S.R.R Surgical Co.
SAESHIN PRECISION Co., Ltd.
SAEYANG MICROTECH Co., Ltd.
Salli HongKong Ltd.
Saniswiss SA
Saratoga SPA
SAUER GmbH ULTRASONIC
Scheu-Dental GmbH
Schuler-Dental GmbH & Co. KG
SciCan Ltd.
SDI Limited
Seil Global Co., Ltd.
Shanghai DAHE Dental System Co., Ltd.
Shanghai Fimet
Medical Instrument Co., Ltd.
Shanghai Ristea Industries Co., Ltd.
Shanghai Xingyu
Medical Equipment Co., Ltd.
Shenzhen Jiahong Dental
Technological Development Co., Ltd.
Shenzhen Perfect
Medical Instruments Co., Ltd.
Shin myung Dental Co. (SMDT)
Shinhung Co., Ltd.
SHOFU Inc.
SIA Orthodontic Manufacturer SRL
SIDEX 2012
Siladent Dr. Boehme & Schoeps GmbH
D19
C23
N07
I29
R20
H47
I23
Q33
D11
D31
B06
A07
D44
N15
S26
G19
C23
H19
F29
D11
Q44
C25
S33
C34
A33
R34
J15
A21
C07
M19
M33
P36
I20
Booth no.
Silfradent SRL
K06
Singapore Dental Association
M32
Singapore Exhibition & Convention Bureau,
A Group of the Singapore Tourism Board R33
Singapore Smart Tech Pte., Ltd.
K22
Sino Dental
P41
Sirona Dental Systems GmbH
G01
Smart Optics Sensortechnik GmbH
H24
Smile Line SA
N08
SNUCONE Co., Ltd.
A04
Soredex
Q01
SPIDENT Co., Ltd.
A08
Spring Health Products, Inc.
G22B
Standard Dental Co. Pte., Ltd.
K29
Sturdy Industrial Co., Ltd.
K23
SUKI Dental Inc
S32
Sultan Healthcare
F13
SUNI Medical Imaging
F24
SURE DENT CORPORATION
A15
Suzhou Victor
Medical Equipment Co., Ltd.
P33
Swident SRL
R30
Swissdent Cosmetics AG
P04
SwissLoupes – SandyGrendel
N32
SybronEndo
N29
SynaHealth Singapore Pte., Ltd.
S05
Takara Belmont Corporation
Q11
Tanchy Instruments
P29
Tekka
P30
TeleDenta GmbH
H33
Temrex Corp.
G24
TePe Munhygienprodukter AB
C26
Thai Association
of Dental Implantology (TADI)
T11
The French Chamber of Commerce
Singapore
P13
TKD Tekne Dental SRL
Q19
Topdental Products Ltd.
N47
15
Company
Booth no.
TPC
E25
Tri Hawk Corporation
C24
TrollDental
N16
U.S. Embassy, Commercial Service
T09
UBM Medica Asia Pte., Ltd.
L42
Ultradent Products, Inc.
C06
Unident SA
M01, C23
United Esa Trading Pte., Ltd.
E34
US Orthodontic Products
F16
US Pavilion Lounge (KM Inc)
G14
Ustomed Instrumente
I15
Vatech Global Co., Ltd.
L01
VDW GmbH
G08
VERICOM CO., Ltd.
B20
Vietnam Odonto-Stomatology Association T14
VITA Zahnfabrik
J12
VOCO GmbH
I11
W&H Dentalwerk Bürmoos GmbH
R07
Wassermann Denta-Maschinen GmbH H26
Whip Mix Corporation
F08
White Smile
I36
Wieland Dental + Technik GmbH & Co. KG H23
Willmann & Pein GmbH
I26
WORLD BIO TECH
A11
Wuhan Gigaa Optronics
Technology Co., Ltd.
B29
Yamamoto Precious Metal Co., Ltd.
R15
Zhejiang Jonway Machinery
& Electric Manufacture Co., Ltd.
C35
Zhejiang Protect
Medical Equipment Co., Ltd.
F35
Zhermack SPA
C23
Zhuhai Siger Medical Equiment Co., Ltd. S01
Zimmer Dental
E13
Zirkonzahn GmbH
L13
Floor plan and exhibitors list are subject to change.
Last update was 13 April, 2012.
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[16] =>
TDI0712_01_Title
TDI0712_16_Business 17.04.12 17:04 Seite 1
16
business
IDEM Singapore 2012—21 April
ORTHODONTIC OFFERING EXTENDED
ONE FILE ENDO WITH RECIPROC
At IDEM 2012, Otto Leibinger
from Germany is presenting a
number of new products that
RECIPROC is said to be the
most significant development in
endodontics since nickel-titanium
instruments were first introduced
to rotary preparation of root canals.
The main difference to commonly
used rotary NiTi systems with their
elaborate instrument sequences
is that RECIPROC completely prepares and shapes the root canal
with only one single instrument.
Pliers including one with ultraslim jaws, one with short jaws for
better transmission of force, as well
as one with delicate jaws and
tungsten carbide
inserts.
All pliers are
being preferably used in the
permanent technique, the manufacturer said.
were developed to complement
its range of orthodontic pliers
and accessories. According to the
company, there are three new patterns of the Universal Weingart
The product
offering is completed by special
combination instruments since there are two
different types of ligature instruments, a band pusher and scaler,
as well as a combined explorer
and ligature instrument.
Developed by VDW from Munich in Germany, the RECIPROC
system is supposed to simplify the
procedure of preparing root canals
while ensuring maximum security
during the
process.
OTTO LEIBINGER,
GERMANY
www.otto-leibinger.de
minimising the risks of fracturing
an instrument.
VDW says that even extremely
curved or narrow canals can be
easily prepared thanks to the instrument’s specific design and
reciproc movement. RECIPROC instruments are made of an M-Wire
nickel-titanium alloy that was developed to offer higher resistance
against cyclic fatigue while being
much more flexible than conventional nickel-titanium-alloys. One
RECIPROC instrument replaces
a number of hand- and rotary instruments and is therefore
defined for
use in
one
molar
maximum.
Booth J26
INTRAORAL IMPRESSIONS WITH TRIOS
With TRIOS, 3Shape is presenting its complete intraoral impression solution to dental professionals in Asia. According to the
Danish company, TRIOS allows spray-free
scanning and
complete freedom of motion
and positioning. In
addition, it offers
an intuitive SmartTouch user interface
as well as other features
such as instant validation of the
impression for assessing the quality of the scan before it gets send
to the lab.
Dentists are also able edit their
scans and even rescan specific
areas instead of
starting
over in case initial results are less
than perfect, the company said.
the choice between different labs
and a wide range of dental indications, technician
expertise and materials. Dentists and
labs have also access to a large selection of model types
and providers.
According to
3Shape, dentists
never need to remake
an impression with the tools offered by TRIOS again.
3SHAPE, DENMARK
As scans made with TRIOS are
not restricted, dentists will have
www.3shape.com
Booth Q29
BRAZED DENTAL BURS
Two Striper dental instruments
from US manufacturer Abrasive
Technology have a uniform distribution and high concentration
of diamond crystals owing to an
process called brazed bonding system (P.B.S.).
ally all industry shapes and configurations. While TSZTech provides
cooler zirconia material removal
and helps dental professionals to
minimize clogging, its Stainbuster
According to the company, this proprietary process
uses a nickel chrome alloy
to chemically bond each individual crystal to the substrate and then melts it to
permanently brazing the diamond layer to the substrate.
As a result, more of the diamond is freely exposed at
every point, resulting in
faster and smoother reduction of tooth structure with
less vibrational trauma and
chatter.
Abrasive Technology says
that its dental products epitomize
the high quality, attention to detail
and superior craftsmanship that
makes the company one of the first
choices in the industry. Its other
products for dentistry include diamond dental burs designed specifically for use with friction grip
high-speed handpieces in virtu-
allow maximum tooth preservation and minimum canal diameter,
resulting in gentler, non-invasive
dentistry. Usable for all composite
restorative systems, Carbopost
posts are made of T700 carbon
fibers embedded in an epoxy
resin matrix that has shockabsorbing ability similar to
natural teeth, the company
said.
According to
the company, the root canal preparation results conform to the highest quality demands in this area and
are made possible through the use
of this new reciprocating movement
coupled with the special design of
the RECIPROC instrument itself.
In its back-and-forth movement
with varying angles of rotation, the
instrument cuts during the longer
forwards movement and discharges during the shorter backwards
movement. These rotational angles have been programmed into
the VDW.SILVER RECIPROC motor
and prevent RECIPROC instruments from being used beyond
their specific elastic limit thus
Instruments
are available ready to use in sterile
blister packaging to prevent the
risk of cross-contamination. The
RECIPROC system has only three
instrument sizes which can be selected according to clearly defined
criteria. With each of the three
sizes of instrument, an optimal
canal form for all obturation methods can be attained, the company
said.
Customised paper points and
gutta-percha points are also included in the system to simplify
the procedures of drying and filling.
VDW, GERMANY
www.vdw-dental.com / www.reciproc.com
Booth G08
POSICAINE
With Posicaine, the Candian
company Novocol presents a local
dental anaesthesia that can be used
in both routine (Posicaine with epinephrine 1:200,000) and complex
dental procedures
(Posicaine
tal clinicians benefit from the neutral myloar label covered glass cartridges that are colour-coded and siliconised to allow smooth injections
and minimize the risks of wounds in
case a cartridge breaks when in use.
with
epinephrine
1:100,000) when improved visualisation of the surgical field is needed. According to Novocol, its formula offers predictable anaesthesia
of 60 minutes for infiltration injections and 120 min for nerve blocks.
The
company said that
its product is manufactured in
Canada and according to the highest quality and safety standards. Lot
and expiration date are imprinted
on the case label, as well as the box
and cartridge label. Both formulas
are available in terminally sterilised boxes of 50 cartridges each.
Compo-Disc finishing disks
open proximal contacts and
smooth and finish proximal
restorations, while CompoStrip finishing strips are
ideal for interproximal trimming.
composite burs were designed to
painlessly remove cement, stains,
and coloured coatings from the
surface of the enamel without
damaging both dental tissue and
material.
The company’s Snowpost and
Snowlight posts are supposed to
Moreover, the company’s
Luminescence polishing kit
is a revolutionary single-step
product that is supposed to
generate superior polished
surfaces on microfilm and hybrid
composites, as well as amalgam,
precious metals, porcelain and
tooth enamel.
ABRASIVE TECHNOLOGY,
USA
www.abrasive-tech.com
Booth E29
Posicaine does not contain methylparaben or latex in order to
avoid allergic responses from patients that are sensitive to these
compounds, the company said. Den-
NOVOCOL, CANADA
www.novocol.com
Booth C15
[17] =>
TDI0712_01_Title
[18] =>
TDI0712_01_Title
TDI0712_18_Business 17.04.12 17:04 Seite 1
business
18
IDEM Singapore 2012—21 April
STERILISATION ACCORDING TO KOHLER
Made of aluminum, sterilisation containers from Kohler are
supposed to provide a smooth
and systematic workflow of transport, storage and sterilisation
processes in dental clinics and
practices. The sterilisation is conducted via the steam sterilisation method and in accordance
with AAM/ISO 1134-1993 standards.
According to the German
dental manufacturer, the
containers are currently
available in three versions (Small-Set, DentalSet and Half-Size) and in
several heights as well as
in five colours. They can also be personalised with coloured
aluminum signs, the company
said.
COMPOSAN BIO-ESTHETIC
The containers themselves correspond to norms
DIN E 868-1/DIN EN 58953-9
and ISO 11607. During
IDEM, they will be displayed at the company’s
booth.
KOHLER, GERMANY
www.kohler-medizintechnik.de
Booth F07
AD
Composan bio-esthetic from
Promedica in Germany is an innovative composite material based
on three-dimensionally linked inorganic glass-like components and
organic co-polymers. Special nano and ceramic filler particles are
incorporated in this cross-linked
network matrix. According to the
company, the material’s chemical
build-up ensures a extraordinarily high biocompatibility.
As Dimethacrylates of traditional composites only have two
reactive connection points residual monomers are released due
to incomplete polymerisation.
These monomers bear the potential to trigger allergies. The molecules of Composan bio-esthetic
have more than 100 connection
points resulting in complete
polymerisation and virtually no
residual monomers, thus reducing potential for allergies considerably, the company said.
t
a
s
2
u
4
sit F
i
V oth
bo
Introducing
NEW Up to 53% Reduction in radiation
NEW Up to 50% Increase in scanning speed
NEW Four new scanning modes, all faster
and with reduced radiation
In addition, Composan bio-esthetic offers excellent physical
properties such as extremely low
polymerisation shrinkage, high
resistance to chewing stress and
a remarkably strong abrasion resistance. Owing to the material’s
enamel like thermal expansion
coefficient there are hardly any
tensions between tooth substance
and filling material. In combination with Promedica’s Compobond 1, the adhesion to the
tooth substance is said to be extremely high and to assure a perfect and durable marginal seal.
In addition, the product has a
tooth-like translucency, very high
colour stability, perfect colour
adaptation and excellent polishability thus allowing tooth restorations in natural beauty.
NEW Advanced Software Features
Implant Planning Functions
Fusion/Stitching Mode
Endodontic Tracing Tool that allows for
identifying root structures
Smallest focal spot at 0.15mm
Industry Leading High Quality, High
Definition, Highly Diagnostic Images
Compatible with ALL implant software
planning systems
The World Leader in High Quality,
Composan bio-esthetic is suitable for all filling classes, repair
of veneers, core build-ups as well
as composite inlays and is also
available as a flowable in attractive and translucent shades which
exactly match those of the packable version. Therefore, it is perfectly suited for combined fillings in lining or CBF-technique
(Composite-bonded-to-Flow).
www.PreXion.com
The specific product features
and physical properties of Composan bio-esthetic flow equal
those of the packable material
thus providing extraordinarily
strong, aesthetic fillings without
marginal gaps. The company
says that the material is even
suitable for posterior regions exposed to masticatory loading.
PROMEDICA, GERMANY
www.promedica.de
Booth G15
[19] =>
TDI0712_01_Title
TDI0712_19-20_Sightseeing 17.04.12 17:12 Seite 1
travel
IDEM Singapore 2012—21 April
19
The Singapore experience
New attractions expected to fuel tourism in booming city state
n To describe the Singapore experience is similar to tasting a good
stew made of plenty ingredients.
Having been influenced by different cultures throughout its history,
the once small trading post inhabited by a handful of fisherman
in 1819 has transformed into a
buzzing urban melting pot that offers probably the best that Southeast Asia currently has to offer.
From the smelly streets of little
India to the glistering sight of the
downtown skyline, it is not presumptuous to say that it is the city
state that incorporates the essence
of contemporary Asian lifestyle
best.
5
sippi rivers. Constructions for the
new attraction (estimated costs
S$180 million) began in early 2007
and are expected to finished soon
to make way for hundreds of thousands visitors per year. It is the
fourth zoo in Singapore after the
Singapore Zoo, Jurong Bird Park
and Night Safari, which are all
currently managed by the Wildlife
Reserves Singapore.
Singapore’s most popular hot
spots for visitors and locals alike in
8
page 20
5
View from the roof top pool at Singapore’s new Marina Bay Sands hotel in the early morning.
AD
UNIVERSAL STUDIOS SINGAPORE at Singapore Resorts World Sentosa.
Over the last few years, an increasing number of people from
Asian neighbours and around the
globe have become keen on getting
their Singapore experience themselves. New statistics by the Singapore Tourism Board at the Tourism
Industry Conference in March
have revealed that the country attracted more than 13 million visitors last year. Expenditures by
tourists also jumped to S$22.2 million (US$23 million), a 17 per cent
increase from 2010.
Growth was also fuelled by the
opening of new air routes from
countries like Macau, Taiwan, Hong
Kong or India. As one of the last
big European carriers, Finnair has
also jumped on the bandwagon
and now offers direct flights from
Helsinki.
According to the Board’s predictions, revenues generated by tourism are expected to rise again this
year owing to the opening of new
attractions like the River Safari or
Marina Water Park which both are
scheduled to be open to the public
later this year.
When completed, the world’s
largest oceanarium currently built
on Sentosa Island, a popular Singapore getaway since the early 1970s,
will become home for more than
700,000 different species of fish including dolphins, sharks and rays.
Efforts to present a whale shark, one
of the world’s largest species of fish,
however were recently abandoned.
Built between the Singapore Zoo
and the Night Safari exhibit, River
Safari will be the first river-themed
zoo in Asia and let visitors experience 10 different ecosystems from
around the world including the
Amazon, Yangtze, Nile or Missis-
BISCO’s new SELECT HV ETCH is a 35% high viscosity phosphoric
• High Viscosity, ideal for enamel etching
acid etchant containing Benzalkonium Chloride (BAC), designed for
• Available in a convenient bulk syringe
with refillable syringes
the “selective-etch” or “hybrid” technique – etching enamel margins
without etching dentin. It can also be used for everyday total-etch
restorative procedures. SELECT HV ETCH is formulated for optimized
• Contains Benzalkonium Chloride (BAC),
an antimicrobial agent
handling and accurate pin-point placement performance.
Visit Booth #C23 at IDEM SINGAPORE
To locate a dealer in your area visit www.bisco.com
or email intl@bisco.com
Dentistry courtesy of Dr. Michael Morgan.
Rx Only
MC-10121SE
Like us on:
[20] =>
TDI0712_01_Title
TDI0712_19-20_Sightseeing 17.04.12 17:12 Seite 2
travel
20
IDEM Singapore 2012—21 April
7
5
Khao Soi Gai on Martin Road offers delicacies of Thai cuisine.
page 19
2011 remained the Singapore Flyer
Wheel and, up and foremost, the
191 metres-high Sky Park on top of
the Marina Bay Resort, from where
visitors have been able to enjoy
breath-taking views of the city and
its surroundings since 2010. Visitors are always advised to save
their tickets early as the capacity
of the platform, which also has
the world’s longest elevated swimming pool, is limited to only 3,900
people.
The resort also claims to be the
world’s largest standalone casino
complex which, according to industry estimates, is about to rival
popular international casino destinations like Las Vegas or nearby Macau. Last year, gaming experts said the complex produced
revenues of more than US$6 billion.
New restaurants have recently expanded the city’s already
rich and diverse culinary scene.
The Buyan russian restaurant at
AD
Duxton Hill, for example, does not
only have 52 different types of
wodka on sale but is also said
to have the most expensive wine
collection throughout the city
state.
Visitors who fancy modern Thai
cuisine, the Khao Soi Gai on Martin
Road lets its guests indulge in delicacies like tasty red curry rubbed
Wagyu beef or roasted spare ribs in
a honeyed herbs, kaffir lime and
dill sauce. World class Chef Jason
Atherton, who already runs the
Esquina tapas bar on Jiak Chuan
Road, has recently announced to
open a second two-level restaurant
on the waterfront near the Marina
Bay Resort.
1R3UH5HJLVWUDWLRQ)HH
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'HQWDO0HHWLQJ
([KLELWLRQ&RQJUHVV
LQWKH8QLWHG6WDWHV
MARK YOUR CALENDAR
ScienƟĮc MeeƟng:
Friday - Wednesday,
November 23 - 28
Exhibit Dates:
Sunday - Wednesday,
November 25 - 28
AããÄ Aã NÊ CÊÝã
Never a pre-registraƟon fee at the
Greater New York Dental MeeƟng
MÊÙ ãHÄ 600 EXH®B®ãÊÙÝ
Jacob K. Javits ConvenƟon Center 11th Ave.
between 34-39th Streets (ManhaƩan)
,QçÙãÙÝ ,Êã½
New York MarrioƩ Marquis ,otel
L®V DÄã®ÝãÙù AÙÄ - NÊ Tç®ã®ÊÄ
LãÝã DÄã½ THÄʽʦù
Ι S®Ä㮥® AVÄÝ
MÊÙ THÄ 350 S®Ä㮥® PÙʦÙÃÝ
Seminars, ,ands-on Workshops, Essays
& ScienƟĮc Poster Sessions as well as
Specialty and Auxiliary Programs
Eçã®ÊĽ PÙʦÙÃÝ
®Ä VÙ®ÊçÝ ½Ä¦ç¦Ý
SÊ®½ PÙʦÙÃÝ ¥ÊÙ ãH EÄã®Ù Fî½ù
EĹÊù Nó YÊÙ» C®ãù ã ®ãÝ BÝã
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:::*1<'0&20
Sponsored by the New York County Dental Society and the Second District Dental Society
FOR MORE INFORMATION:
Greater New York Dental MeeƟng®
570 Seventh Avenue - Suite 800
New York, NY 10018 USA
Tel: (212) 398-6922 / Fax: (212) 398-6934
E-mail: victoria@gnydm.com
5
Jalan Sultan mosque—A national heritage
for the Malay and Arab Muslim community
of Singapore.
Shopping remains a MUST for
anyone staying longer in the country or just dropping by for a couple
of hours. New malls and shops
have been opening throughout the
city state last year, despite the fact
that the falling exchange rate of the
Singapore Dollar have made the experience more expensive for outsiders.
For those, who need to get away
from the glitter, Singapore’s diverse ethnic quarters still provide
interesting insights, whether you
like to meet up with thousands of
guest workers in Little India on
Sundays or bargain for souvenirs
with shopkeepers in China Town.
Wandering around Kampong Glam,
one of the centres of the Malay
community in the city, will make
you wonder how it must felt like in
the good old days.
Whatever you prefer to include
in your Singapore experience, the
city can provide it. With tips on
entertainment, dining and how to
spend your time off, today international will assist you in the upcoming days.
The Singapore Tourism Board at
booth R33 in the exhibition hall
provides more information on city
tours, sights and events. Their main
office (Telephone +65 6736 6622)
is located at 1 Orchard Spring Lane
near Orchard Boulevard.
Useful links:
8 www.stb.gov.sg
8 www.yoursingapore.com
8 www.facebook.com/
YourSingapore
8 comesingapore.com
8 www.visitors.sg
8 www.timeoutsingapore.com
[21] =>
TDI0712_01_Title
Stand_Satzspiegel_DIN A3_Stand_Satzspiegel_DIN A3 16.04.12 14:39 Seite 1
FREE
ENTRY
FRIDAY, APRIL 20 • PROGRAMME
LIVE Education
Symposia at IDEM Singapore
Earn your CE credits at BOOTH E29
SATURDAY, APRIL 21 • PROGRAMME
SUNDAY, APRIL 22 • PROGRAMME
11.00 A.M. CBCT IN AND TRADITIONAL
X-RAY OUT?
DR. DAN MCOWEN
11.00 A.M. ABRASIVE TECHNOLOGY
‘PRECISION TOOLS – WHERE YOU
NEED THEM MOST’
SABINE NAHME
11.00 A.M. ABRASIVE TECHNOLOGY
‘PRECISION TOOLS – WHERE YOU
NEED THEM MOST’
SABINE NAHME
12.00 A.M. CHANGING THE FACE OF
DENTISTRY
DR. MYLES HOLT
12.00 A.M. CHANGING THE FACE OF
DENTISTRY
DR. MYLES HOLT
12.00 A.M. SMILE DESIGN AND CERAMIC
RESTORATION IN ESTHETIC
RESTORATIVE AND IMPLANT
DENTISTRY VIDEO PRESENTATION
DR. CHRISTIAN COACHMAN
DIRECTOR OF THE AUSTRALIAN ACADEMY
OF DENTO-FACIAL AESTHETICS (AADFA)
13.00 P.M. CARIES MANAGEMENT
USING S-PRG TECHNOLOGY
VIDEO PRESENTATION
JOHN COMISI, D.D.S.
14.00 P.M. ABRASIVE TECHNOLOGY
‘PRECISION TOOLS – WHERE YOU
NEED THEM MOST’
SABINE NAHME
DIRECTOR OF THE AUSTRALIAN ACADEMY
OF DENTO-FACIAL AESTHETICS (AADFA)
13.00 P.M. OVERVIEW AND COMPARISON
OF CLINICAL AND DIAGNOSTIC
ASPECTS IN VOLUME
TOMOGRAPHY
DR. DAN MCOWEN
13.00 P.M. CHANGING THE FACE OF
DENTISTRY
DR. MYLES HOLT
14.00 P.M. NOVEL CLINICAL APPLICATIONS
OF COLGATE SENSITIVE PRORELIEF IN THE MANAGEMENT OF
DENTINE HYPERSENSITIVITY
PROF. DR. SEOW LIANG LIN
14.00 P.M. CBCT IN AND TRADITIONAL
X-RAY OUT?
DR. DAN MCOWEN
SUPPORTED BY:
REGISTER FOR FREE ON
WWW.DTSTUDYCLUB.COM
DIRECTOR OF THE AUSTRALIAN ACADEMY
OF DENTO-FACIAL AESTHETICS (AADFA)
[22] =>
TDI0712_01_Title
TDI0712_22_WhatsOn 17.04.12 17:06 Seite 1
22
travel
IDEM Singapore 2012—21 April
What’s on Saturday, 21 April
Music
The Bartók Second
Venue: Esplanade Concert Hall, 19:00
www.sistic.com.sg
Béla Bartók is probably one
of the most underestimated composers of the 20th century, since
contemporary descriptions of his
AD
music range from difficult to dissonant to unpleasant. However,
his compositions have gained international fame. This evening,
the Second Piano Concerto from
1931 will be presented at the
Esplanade Concert Hall. The concert features Christian Vásquez
as conductor and Jean-Efflam Bavouzet on the piano. The talented
27-year-old Vásquez has already
performed with major orchestras
in Europe and will conclude his Singapore debut with Dvořák’s Eighth
Symphony.
WICKED
Venue: Grand Theater at
Marina Bay Sands, 13:30 & 19:30
www.wickedthemusical.com.sg
The Broadway musical recounts
the untold story of the Witches of
Oz. Long before Dorothy’s visit to
the Land of Oz, two other girls meet.
One of them was born with emerald
green skin, is smart but seriously
misunderstood, while the other is
beautiful and loved by everyone.
WICKED tells the audience how
these two unlikely friends became
Elphaba, the Wicked Witch of the
West, and Glinda, the Good Witch.
The winner of 35 major awards, including a Grammy and three Tony
Awards, WICKED has enchanted
people all over the world from New
York to London’s West End. Tonight,
the Grand Theater invites Singaporeans and visitors to the SouthEast Asian region alike to experience a fantastic show.
Entertainment
Singapore Night Safari
Address: 80 Mandai Lake Road,
19:00 to midnight
www.nightsafari.com.sg
When the lights go out in Singapore, the day is just about to start for
over 1,000 nocturnal animals from
various parts of the world, including
tigers, lions, giraffes and rhinos. Visitors are invited to observe them in
their natural habitats on the Singapore Night Safari. At a more pleasant
temperature than in the daytime,
guests traverse eight geographical
regions either by a narrated tram
ride or by walking through the park.
Opened in 1994, the Night Safari is
the world’s first night zoo. It spans 35
hectares and is home to 137 species,
of which 38 per cent are threatened.
Nightlife
Zouk
Address: 17 Jiak Kim Street
www.zoukclub.com
Zouk is probably Singapore’s
most popular nightclub. Located
in a former warehouse building
complex, the club has been an institution of its own for more than
20 years now. The club promotes
Asia’s dance music culture and has
hosted hundreds of top DJs and
artists from all over the world. With
its velvet-covered walls and art collections, Zouk is characterised by a
futuristic design. The nightspot also
features a wine bar that has indoor
and outdoor seating. Today, Zouk is
celebrating its 21th anniversary under the theme “The Carnal Cabaret”,
starting at 21:00.
The White Rabbit
Address: 39C Harding Road
www.thewhiterabbit.com.sg
The White Rabbit is a unique
fine restaurant that was opened in
a long-abandoned British garrison
chapel from the 1950s located in
the Dempsey area in Singapore.
It is a popular dining destination
for locals and visitors alike. Here,
guests are served traditional European dishes and innovative interpretations of classics, such as
escargot, lobster and black forest
cake. The restaurant is the best
place to have after-work dinner
or a big celebration in an extraordinary setting. The companion bar
called The Rabbit Hole, located outdoors behind the restaurant, offers
cocktail classics and modern variants of favourite drinks.
[23] =>
TDI0712_01_Title
TDI0712_23_General 17.04.12 17:06 Seite 1
service
IDEM Singapore 2012—21 April
23
General information
Exhibition opening times
8 Friday–Saturday, 20–21 April:
10:00–18:00
8 Sunday, 22 April: 10:00–16:00
Admission
Registration counters are located in the Lobby hall of the
Suntec Convention Center. For
non-registrants, the admission fee
is S$15.
8 Embassy of Japan
16 Nassim Road,
+65 6235 8855
Emergency telephone
services
8 Embassy of the Republic of Korea
47 Scotts Road, #08-00 Goldbell
Tower, +65 6256 1188
8 Police 999 (112 or 911 from
an international phone)
8 Fire or Ambulance 995
8 Lost credit cards 1800 227 6868
(Visa), 6227 8888 (MasterCard)
8 US Embassy
27 Napier Road, +65 6476 9100
Information provided in
this list are subject to change.
AD
Wireless internet
Wifi internet is available from
different communication providers
including Starhub or SingTel in
the Basement and on Level 1 of the
Suntec Convention Centre. Prices
range from S$6–S$25.
Lunch and Dining
one file endo
Restaurants and foodcourts are
plenty in and around Suntec City.
Inside the Convention Center visitors have the choice between Food
Republic in the lobby and the
Tawandang Microbrewery which
is specialised in Thai food and German beer. There is also a Starbucks
coffee shop opposite Raffles Boulevard.
Stand G08
Embassies
Foreign representation offices
can provide help in emergency
situations like lost passports. They
can also assist with travel arrangements or give legal advice.
8 Australian High Commission
25 Napier Road, +65 6836 4100
8 L’Ambassade de France
101 Cluny Park Road,
+65 6880 7800
8 Botschaft der Bundesrepublik
Deutschland
#12-00 Singapore Land Tower,
50 Raffles Place, +65 6533 600
8 The High Commission of India
31, Grange Road, +65 6737 6777
8 Ambasciata d’Italia
101 Thomson Road #27-02,
+65 6250 6022
Proficiency through
Simplicity
Less work steps Ìone instrument prepares a root
canal to a greater taper
Safe use Ì
prepares even severely curved and
narrow canals
Single use convenience Ì no cleaning and
sterilising
Ì www.RECIPROC.com
About the
Publisher
Editorial/
Dental Tribune International
Administrative Office GmbH
Holbeinstraße 29
04229 Leipzig, Germany
Phone
+49 341 48474-302
Fax
+49 341 48474-173
Internet
www.dental-tribune.com
!
W
E
N
High-tech apex locator for precise length determination
Sets new standards with respect to user-friendliness
and design
Publisher
Torsten Oemus
Director of Finance
and Controlling
Dan Wunderlich
Managing Editor
Daniel Zimmermann
Product Manager
Bernhard Moldenhauer
Production Executive Gernot Meyer
Production
Franziska Dachsel
Unique 3-D style colour touch screen
Smart user interface
Foldable, pocket-sized design
today IDEM will appear during the International
Dental Exhibition and Meeting in Singapore,
20–22 April, 2012.
The magazine and all articles and illustrations
therein are protected by copyright. Any utilisation
without prior consent from the editor or publisher is
inadmissible and liable to prosecution. No responsibility shall be assumed for information published
about associations, companies and commercial markets. General
terms and conditions
apply, legal venue is
Leipzig, Germany.
Apex locator
VDW GmbH
P.O.Box 830954 • 81709 Munich • Germany
Tel. +49 89 62734-0 • Fax +49 89 62734-304
www.vdw-dental.com • info@vdw-dental.com
Ì www.vdw-dental.com
Endo Easy Efficient®
RECIPROC & R6_A4 Messeanz.indd 1
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[24] =>
TDI0712_01_Title
The Power. The Silence.
The new Tornado
r
e
p
Su
t
n
e
Sil
COMPRESSED AIR
SUCTION
IMAGING
DENTAL CARE
HYGIENE
Tornado – the new generation of compressors
from Dürr Dental
Dürr Dental, the inventor of oil-free dental compressors, presents an
unbelievably quiet and powerful compressor for dentistry in the form
of the new “Made in Germany“ Tornado.
Oil-free, dry, and hygienic
One of the quietest of its kind
Great reliability thanks to closed crankcase
Antibacterial inner tank coating
Low-maintenance thanks to membrane-drying unit
Visit us on the IDEM, SINGAPORE 2012, Booth G 02
or our website www.duerrdental.com
AZ_Tornado_A3_EN Malaysia_IDEM_RZ.indd 1
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Table of contents
-
Yong praises IDEM - admits challenges
01 - 01
view
-
An indispensable implantology system
02 - 02
view
-
News
04 - 04
view
-
“Sustainable solutions for their practice and personal growth”
06 - 07
view
-
science & practice
08 - 08
view
-
Floor plan
12 - 13
view
-
Exhibitors list
14 - 15
view
-
Business
16 - 18
view
-
The Singapore experience
19 - 20
view
-
What’s on Saturday - 21 April
22 - 22
view
-
General information
23 - 23
view
[toc_titles] => Yong praises IDEM - admits challenges
/ An indispensable implantology system
/ News
/ “Sustainable solutions for their practice and personal growth”
/ science & practice
/ Floor plan
/ Exhibitors list
/ Business
/ The Singapore experience
/ What’s on Saturday - 21 April
/ General information
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