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IDEM · Singapore · 16–18 April, 2010

Official news for visitors and exhibitors

SHOW
PREVIEW

Inside today

Plan ahead

Travel

You will find an overview
about the International Dental
Meeting & Exhibition 2010 in
Singapore, new developments
and trends in the world of dentistry as well as a concise congress schedule.

You will find the latest update of the exhibitors list and
floor plan of this year’s International Dental Meeting & Exhibition in Singapore (IDEM) in
our business section.

Singapore can be best described as a unique mixing pot
of Asian cultures. Besides a vibrant multicultural experience,
there’s much more to discover
about the city.

»page 2

Photo: koelnmesse

»page 11

Photo: jasonleehl

»page 14

IDEM 2010 to focus on implants and dental aesthetics

Date
15–18 April (Congress)
16–18 April (Exhibition)
Venue
Suntec Singapore,
International Convention
& Exhibition Centre,
Halls 401–404
Visitor profile
Dental Traders, Dentists,
Dental Technicians,
Dental Assistants,
Dental Hygienists,
Pharmacists, Academics,
Associations,
Press and Media
Organiser
Koelnmesse Pte Ltd
152 Beach Road
25-05 Gateway East
Singapore 189721
Tel.: +65 6500 6700
Fax: +65 6294 8403
E-mail:
info@koelnmesse.com.sg
Congress Organiser
Singapore Dental Association
2 College Road
Level 2 Alumni Association
Singapore 169850
Tel.: +65 6220 2588
Fax : +65 6224 7967
E-mail: admin@sda.org.sg
Supported by
FDI World Dental Federation

For more information visit
www.dental-tribune.com

Singapore has a long and
successful relationship with
the dental profession. Not only
does the city state host the oldest running dental school in
Asia; first implants were
placed here by Dr Henry Lee almost 20 years ago. Nowadays,
the island boosts a workforce of
over 1,000 dentists that are
both educated internationally
and make use of the latest stateof-the-art equipment. Large internationally operating companies such as 3M ESPE and
Straumann have taken advantage of Singapore’s position as a
trading hub and serve most of

Singapore, Photo: Ng Wei Keong

their customers in the Asia Pacific region from here.
According to the organiser,
IDEM Singapore 2010 will see

exhibits representing every
segment of the dental market
from over 350 companies and
local dealers. For the first time,
manufacturers from Slovenia

and the Republic of Columbia
will showcase their portfolio.
The British Dental Trade Association has also announced
to host their first national pavilion at the show alongside
joint participations of Australia, Taiwan, Singapore, Korea,
France, Germany, Switzerland
and the United States.
Including representatives
from the industry, the show
is expected to gather 10,000
dental professionals in Singapore.



Registration desk at IDEM Singapore 2008. (DTI/Photo Koelnmesse)

Michael Dreyer, Vice President of Koelnmesse Asia Pacific, commented: “As dental
care becomes more sophisticated in the region, the biennial IDEM Singapore has grown

in importance, providing the
world’s manufacturers and innovators from every segment
in the dental trade, with a channel to launch new products and
reach Asia’s growing number
of practitioners.”
“IDEM Singapore 2010 provides dental practitioners with
access to world-class dental education, combined with an extensive showcase of the latest
in products, technologies and
best practices,” he added.
IDEM Singapore 2010 will be
held at the Suntec International Convention and Exhibition Centre, 16–18 April 2010.
www.idem-singapore.com

AD

Asian markets show
potential for growth
 A new report by Research and
Markets, a market analyst company from Dublin in Ireland, has
found that dental markets in the
Asia-Pacific region exhibit a huge
potential for growth due to low
market penetration and high demand for modern and sophisticated technology and equipment.
An increasing aging population
coupled with a rising awareness
for oral health, high aesthetics and
improved dental treatments have
also boosted the
growth in this
segment, the
report states.

In addition, a growing disposable
income, an increasing edentulous
population and rising numbers of
retired baby boomers have impacted the growth of the industry
positively. Overall, the dental industry remained one of the most attractive segments of the healthcare industry with an estimated
size of about US$18.8 billion worldwide in 2008,
according
to the report.

Photo: Rudyanto Wijaya

IDEM Singapore
International Dental
Exhibition and Meeting

 An extended scientific programme focusing on the two
most thriving trends in dentistry
will be one of the major additions
to this year’s International Dental Exhibition & Meeting (IDEM)
in Singapore. The biannual show,
which recently won the Approved International Fair Award
for its 2008 edition, is also
preparing a workshop specifically targeted at dental business
owners, the organiser Koelnmesse said. There, current issues in the industry such as
fraud prevention, medico-legal
liability or the role of technology
in dentistry will be discussed.

Composite Matrix

The world’s Fastest Matrix?

[2] => untitled

news

Show Preview IDEM Singapore 2010

Promoting the business of dentistry
Welcome Message by Oliver P. Kuhrt, Executive Vice President of Koelnmesse
On behalf of Koelnmesse, it
gives me great pleasure to extend a warm welcome to all exhibitors, delegates and visitors
to the 6th edition of IDEM Singapore, the International Dental
Exhibition and Meeting.
IDEM Singapore continues to
play a pivotal role in bringing
together the key stakeholders
in the entire dental trade value
chain. Through its trade fair
and scientific conference, IDEM
Singapore offers a breadth of

opportunities for professionals in
all segments of dentistry and its
related fields. The 2010 edition of
IDEM Singapore aims to further
hone its relevance to the industry
and play a greater role in accelerating the business of dental care
and its related services.
The 2010 Trade Fair features
over 350 exhibitors from more
than 28 countries, in an extensive
showcase of the latest in clinical
dentistry, dental technology and
patient care. We welcome first

time exhibitors from Slovenia and Columbia, as
well as a new country pavilion from the United
Kingdom, led by the British Dental Trade Association.
To bring a sharper focus to this year’s theme on
the business of dentistry, IDEM Singapore will
also feature a new ‘Let’s Talk Business’ seminar.
Targeted at dental practice owners and traders,
the seminar offers an insight into the burgeoning
business of dental care. Renowned international
and local experts share their knowledge and experience on a variety of topics, from fraud prevention and medico-legal liability to the role of
technology in dentistry.

Stamping its relevance to the industry, this
year’s scientific conference focuses on implantology and aesthetic dentistry, a rapidly growing
discipline in the dental domain of today. We are
pleased to continue our partnership with Singapore Dental Association in putting together this
exciting programme. Eighteen experts from Germany, Italy, Korea, Mexico, Switzerland and the
United States will present fascinating topics ranging from patient preparation before implantology,
treatment planning, implant complications and
failures, as well as the latest innovative surgical
techniques and breakthroughs in implant dentistry.
In another first this year, the Singapore Dental
Health Foundation is organising a consumer forum, in conjunction with IDEM Singapore 2010.
The forum aims to educate the public about the
possibilities and limitations of dental implants
and to address their concerns as dental patients.
IDEM Singapore 2010 continues to provide
dental practitioners with access to world-class
dental education, combined with an extensive
showcase of the latest in products, technologies
and best practices. This successful synergy and
innovative approach towards promoting the business of dentistry, is the reason for IDEM Singapore’s continued position as a focal event for the
dental community in the region.

I wish all of you great success at the trade fair
and conference.

The best of two worlds.
®
Identium.

Koelnmesse
donates to NUS
educational fund
The organiser of IDEM 2010, Koelnmesse Pte
Ltd, has recently contributed S$20,000 towards
the National University of Singapore (NUS), Faculty of Dentistry 80th Anniversary Bursary Fund.

Polyether

The donation is supposed to support dental
education and ensure that deserving dentistry
undergraduates are given equal opportunities,
Mr Michael Dreyer, Vice President, Asia Pacific of

A-Silicone

Koelnmesse Pte Ltd said. Recipients of this bursary can expect to receive assistance ranging
from a few hundred dollars to S$1,800. The donation, like all bursary funds, will be administered
by a faculty. Recipients will be chosen annually by
the faculty members.

Identium®

Phone: +49 (0) 2774 7050, www.kettenbach.com

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For more information: Kettenbach GmbH & Co. KG, Im Heerfeld 7, 35713 Eschenburg · Germany

Dental students in Singapore will benefit from a S$200,000
donation by Koelnmesse. (DTI/Photo Michael Jung)

“This is the first in a series of efforts that we
will be making as part of IDEM Singapore’s philanthropy programme, “ Dreyer said. “We wish to
spread the message of hope and importance of
education by contributing to the financial needs
of young dentistry students in other neighbouring
ASEAN countries and eventually to the Asia Pacific.”
Dreyer added that his organisation will also
remain committed to support initiatives of the
FDI World Dental Federation to promote oral
health awareness such as the “Sponsor a Window”
programme.

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news

Show Preview IDEM Singapore 2010

Additional educational offering at the
Dental Tribune Study Club Symposia

The DT Study Club Symposia will be free for IDEM visitors.

Preliminary Programme—
Friday, 16 April

Saturday, 17 April

11:00–12:30

Tooth Wear and New Technology to
Manage Dentin Hypersensitivity

Affordable Soft Tissue Diode Lasers

Dr Fotinos Panagakos

11:00–12:30

Dr George Freedman and Dr Fay Goldstep

13:00–14:30

In this presentation, an overview of dentinal
hypersensitivity will be provided. The various
treatment options for managing dentinal hypersensitivity will be reviewed and a new inoffice dentinal hypersensitivity treatment with
clinically documented efficacy, Pro Argin, containing arginine and calcium, will be introduced.

TBA

13:00–14:30

15:00–16:30

Lasers, Restoratives and the Dental
Medical Connection—Part I

A minimally invasive approach to
predictable direct cosmetic restorations

Dr George Freedman and Dr Fay Goldstep

The newest diode lasers cover the widest
range of clinical indications. They are easy to
use and incorporate in every practice. In fact,
they are so easily affordable that they should be
installed in every operatory.

15:00–16:30

Dr Shriju Joshi

Exploring New
The demand for cosFrontiers in Indirect
metic dentistry has seen
a continuous growth,
Aesthetic Restoration
fuelled by media hype
Dr Shriju Joshi
on smile aesthetics and
Cosmetic dentistry has
the desire to attain the
seen continuous growth
perfect smile. With the
in recent years, fuelled
recent emphasis on preby increasing media hype
servation of tooth strucand the desire to attain
ture, cosmetic dentistry
the “perfect smile”. Due
is moving from a more
to the recent change in
invasive towards a min- The symposia will be held in exhibition hall 401.
imally invasive approach
treatment philosophy, a
to attain long-term oral health while fulfilling minimally invasive approach is being adopted
the aesthetic expectations of the patient.
in cosmetic dentistry, with an aim to preserve
maximum natural tooth structure while still
The development of newer biocompatible achieving the desired aesthetic result in the best
direct aesthetic restorative materials and tech- interest of the patient.
niques has enabled clinicians to provide durable restorations for an immediate and convincAdvances in dental material technology and
ing aesthetic result in a short period of time, the development of novel aesthetic restorative
while adopting a more conservative treatment materials have truly brought dentistry to the
protocol.
21st century. Biocompatible aesthetic indirect
restorative systems such as Ceramage, a zirThis lecture will briefly highlight the para- conium silicate filled indirect composite, has
digm shift in cosmetic dentistry, with a focus on provided the clinician with a wide array of
the application of reliable biocompatible aes- restorative options ranging from conventional
thetic restorative materials combined with a pre- crowns and bridges to minimally invasive ondictable finishing protocol to ensure long-term lays, inlays, veneers, etc.
clinical success of direct cosmetic restorations.
This comprehensive presentation will
explore the novel application possibilities
of a versatile aesthetic indirect composite
system with a focus on its application in
minimally invasive cosmetic dentistry.

THE NEW SUPERHERO
FOR SUPERIOR BONDING
Zirconia-Alumina-Metal P rimer
BISCO’s Z-PRIME™ PLUS is a singlecomponent priming agent used to create
adhesion between indirect restorative
materials and composite resin cements.
30

Achieve SUPERIOR bond strengths
• to zirconia, alumina and metal
• in self-cure or light-cure modes

Before and After Aging
2hrs/37°C

SBS (Mpa)

After a successful premiere at last
year’s FDI Congress in Singapore, the
Dental Tribune Study Club will hold it’s
first Symposia at the International Dental
Exhibition & Meeting in Singapore. Each
day will feature a selection of lectures led
by experts in the field, providing an invaluable opportunity to learn from opinion leaders, while earning ADA CERP C.E.
Credits. The lectures are free for IDEM visitors and running in hourly sessions from
10:00 to 16:00 in exhibition hall 401. For
more information pick up your daily copy
of today or go to www.dtstudyclub.com.

72hrs/100°C

23.0

20
16.0

13.0
11.0
9.0

7.0

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DUO-LINK™

AZ PRIMER &
ResiCem

Clearafil Ceramic Monobond Plus &
Primer &
Multilink
Panavia F2.0

Shear Bond Strength of
Z-PRIME PLUS with DUO-LINK™ (S/C)
on different substrates.

Average Shear Bond Strength of
different Zirconia Primers with their
corresponding resin cement systems.

To locate a distributor in your area visit www.bisco.com,
email us at intl@bisco.com or phone us at 847-534-6000.

Come Visit Us at IDEM
Singapore Booth #E24

Sunday, 18 April
10:30–12:00
Lasers, Restoratives and the Dental
Medical Connection—Part II
Dr George Freedman and Dr Fay Goldstep

Lectures will be held online and offline.

12:30–14:00 and 14:30–16:00 TBA

RX Only

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singapore news

Show Preview IDEM Singapore 2010

Singapore less than average
in health care spending

Waiting lists in dental clinics
trouble Singapore patients

Countries in Asia have been
found to spend less of their
GDP’s for health care than most
other countries in Europe and
the US. According to a new
health care report by the Organisation for Economic Cooperation and Development
(OECD) in Paris, France, only
New Zealand provided more

Representatives of the Ministry of Health and the National
Dental Centre (NDC) in Singapore have rejected criticism
about long waiting lists for special dental procedures in governmental dental clinics.

money for health care in 2007
than the average of all observed
countries. Singapore and countries like Japan South Korea or
Australia spent less than the
OECD average of 8.9 per cent.
The United States currently
spends more on health than any
other country—almost two and

a half times greater than the
OECD average of 2,984 USD,
adjusted for purchasing power
parity. Luxembourg, France
and Switzerland also spend far
more than the OECD average.
At the other end of the scale,
in Turkey and Mexico health
expenditure was less than onethird the OECD average.
The 2009 edition of the OECD
Health at a Glance report also
shows that all countries could do
better in providing good quality
health care. Key indicators presented in the report provided
information on health status and
the determinants of health, including the growing rates of child
and adult obesity, which are
likely to drive health spending
higher in the coming decades.

Health care spending has improved in Asia but still is below average. (DTI/Photo Sean Prior)

The report also had new data
on access to care, showing that
all OECD countries provide universal or near-universal coverage for a core set of health services, except the United States,
Mexico and Turkey.

Qualitas enters Singapore market
with aquisition of dental clinic
Qualitas Medical Group Ltd’s
subsidiary Qualitas Healthcare International Sdn Bhd has
acquired 75 per cent stake in
Dr Marcus Cooney & Associates
Pte Ltd, which operates a Singapore dental clinic under the
trade name SmileFocus.
Qualitas’ founder, Chairman
and Managing Director Dr
Noorul Ameen said the acquisition was in-line with the
group’s strategy to expand its
market reach into the region
and other health-care-related
businesses. “Our acquisition of
SmileFocus follows our first

foray into the dentistry business in India earlier this year,”
he said in a statement in Kuala
Lumpur last month.
Located at the Camden Medical Centre, SmileFocus provides a wide range of specialist
dentistry services under one
roof, including cosmetic dentistry, family dentistry, as well
as implant and restorative dentistry services.
Dr Ameen said the expansion of the Qualitas brand into
Singapore would complement
its listed status in the country.

The acquisition will be paid
in two tranches, either fully
in cash or partly in cash and
partly in Qualitas shares, with
the final valuation equal to 7.5
times SmileFocus’ profit after
tax for the financial year 2010.
The cash portion will be paid
partly from the group’s proceeds from its initial public
offering in 2008 and partly
through internal funding.
The Qualitas Group has one
of the largest networks of clinics in Malaysia, with 166 clinics
throughout the country.

Public dental clinics in Singapore
charge for missed appointments
As the first health-care institution in Singapore, the National Healthcare Group (NHG)
is charging a deposit fee to patients who do not attend their
appointments at the group’s
five dental clinics. According to
reports in the newspaper Strait
Times, the fee of S$8 (US$6) will
be waived for regular patients
and those on public assistance
or Medifund schemes. It will not
be forfeited if the appointment is cancelled or
rescheduled within
at least three
working
days.

NHG dental clinics have
seen a growing number of patients lately. In 2008, almost
70,000 patients sought treatment, which is an increase of
more than 10 per cent compared
to 2007. However, four out
of ten patients failed to keep
their appointments, wasting
slots that could have
been used

Four out of 10 patients do not show up for their appointment. (DTI/Photo Johanna Goodyear)

for patients who require treatment.
In the past, telephone messages were left and reminder
letters were sent to patients
a few days before their dental
appointments. Patients were
also sent SMS messages, but
these measures did not yield a
“positive improvement”, a NHG
spokesperson said.
Public dental clinics like
those of the NHG group operate
on an appointment-only basis.
Walk-in cases are also attended to but only after the patients
with appointments have received treatment. Not showing
up on the designated date means
that other patients are deprived
of an earlier appointment. Waiting times are typically between
three months and half a year.
Other clinics have declined
to charge for missed appointments.

In a public letter posted on
the Singapore Dental Association’s website in December,
Dr Kwa Chong Teck, Executive
Director of the National Dental
Centre, and Chief Dental Officer
Patrick Tseng said that for
patients seeking elective specialist treatment, the NDC generally offers an appointment
within two weeks.
They admitted, however, that
there is a waiting list of patients
requiring elective crown and
bridge work, root canal treatment or dentures.
In Singapore, special dental
treatments are subsidised only when patients are referred
from governmental dental clinics. The national medical saving
scheme, called Medisave, which
is supposed to help individuals
set aside part of their income to
meet future personal or immediate family’s hospitalisation,

A girl from Singapore waiting for her dental appointment. (DTI/Photo Jaren Jai Wicklund)

only covers one-day surgical
procedures.
The Ministry of Health has
rejected demands to extend
the scheme for private clinics to
reduce waiting times. Recent
feedback on delayed procedures came from patients asking for non-emergency elective
treatments, such as braces and
dentures, a government official
said. She added that heavy
subsidy without means-testing
for these procedures will inevitably lead to long queues.

“Medisave should be treated
as a financial reserve so that
treatment needs are met,” Dr
Ansgar Cheng, a prosthodontist
working at Singapore Dental
Group, told today international.
“The key is to identify those dental treatments that should be regarded as needs versus the nonurgent optional treatments like
tooth whitening, which should
be taken out of the equation.
There is no doubt that governmental clinics will be able to
cope with the public demand
with time.”

New CE scheme in Malaysia
could benefit Sing dentists
Private dentists in Malaysia
are soon required to participate
in a Continuing Professional
Development (CPD) scheme in
order to continue practising.
Through the scheme, which is
an addition to the Malaysia Dental Act of 1971, those dentists
will be able collect points by attending CPD seminars and participating in other CPD learning
activities organised by the
Malaysian Dental Association
(MDA) in collaboration with the
country’s Ministry of Health.
According to MDA president
Dr Lee Soon Boon, the new
scheme was developed to further advance the quality and
standard of dental care in Malaysia. Speaking at the 17th FDI/
MDA Scientific Convention and
Trade Exhibition in Petaling
Jaya in January, he said CPD is
essential for dental practitioners to maintain and improve
their knowledge and skills
throughout their working life.
“CPD has been compulsory
for dentists in the civil service
for the past five years and we
believe that expanding the

scheme to private dentists will
greatly benefit the profession,”
he said. Currently, more than
50 per cent of Malaysian dentists work in the private sector.
Although a specific guideline has not been officially announced, the new scheme could
also recognise points collected
in other parts of the region, Dr
Lee told Dental Tribune Online.
He added
that his
organisation
has

already established transnational cooperation with the
Singapore Dental Association
and has been invited to be an
accredited CPD provider for
Singaporean dentists and oralhealth therapists.
Dr Lee also said that the
FDI/MDA convention was the
first MDA-organised CPD event
to be accredited by the Singapore Dental
Council
and Ministry of
Health.

Private dentists in Malaysia will soon be required to collect CE points. (DTI/Photo Phil Date)

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Editorial/
Administrative Office

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04229 Leipzig
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+49-341/4 84 74-3 02
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www.dental-tribune.com
Torsten Oemus
Dan Wunderlich
Daniel Zimmermann
Bernhard Moldenhauer

Production Executive
Production

Gernot Meyer
Franziska Dachsel

today Show Preview IDEM Singapore will appear in advance of the
6th International Dental Exhibition and Meeting, 16–18 April 2010.

The magazine and all articles and illustrations therein are protected by copyright. Any utilisation without prior consent from
the editor or publisher is inadmissible and liable to prosecution.
No responsibility shall be assumed for information published
about associations, companies and commercial markets. General terms and conditions apply, legal venue is Leipzig, Germany.

[5] => untitled

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trends

Show Preview IDEM Singapore 2010

“Patients’ satisfaction towards functional reconstruction is very high”
An interview with Dr Bo Chen, Beijing University School of Stomatology
With increasing public awareness of the benefits of dental implants, an increasing number of
patients are considering this treatment option. While current studies
often focus only on clinical aspects
such as osseo-integration, patient
responses to psychological and psychosocial changes are only infrequently addressed. Today international Managing Editor Daniel
Zimmermann spoke with Dr Bo
Chen from the Department of Oral
Implantology (Beijing University
School of Stomatology in China)
about her latest study on patients’
attitudes following implant placement and subsequent restoration.

head or neck tumours are mostly
treated by ENT surgeons and plastic surgeons, oral and maxillofacial surgeons in China treat such
tumours in addition to conducting
the subsequent bone reconstruction. The sample of such patients
at the Peking University School of
Stomatology is quite large compared with what is available in the
literature. Thus, I decided upon
investigating patient satisfaction
of this kind of treatment series.

ity of competent clinicians may
contribute to this, the high cost of
this treatment option, which is
usually not covered by insurance,
may be the most significant factor.

these evaluations, which took 30
minutes on average. For those
who could not come to the clinic,
the evaluation was conducted by
telephone.

Oral defects and edentulism
can have a significant impact
on people’s lives. How do they
generally affect the social status of people in China?
Oral defects and edentulism
may lower body image significantly. People tend to limit their
social activities and contact with
their surroundings. They tend to
be more depressed and frustrated,
less tolerant of their family and
irritable.

today international: Dr Bo,
studies on patient satisfaction
figures of patients who have
had maxillofacial surgery with
implants are very rare, even in
well-developed dental markets
like Europe or the US. What motivated your study in China?
Dr Bo Chen: Severe jawbone
defects due to tumour resection
present a major problem for functional restoration (mastication,
swallowing and speech), which severely influences patients’ quality of life. Reconstruction of lost
tissue in order to facilitate implant
placement often means relatively
complex maxillofacial surgeries
accompanied by certain morbidities. Unlike Europe or the US,
where patients suffering from

Are dental implants already
a standard treatment option
for maxillofacial surgery in
China, and if not why not?
Maxillofacial surgery is practised at a high standard at the
Peking University School of Stomatology and is quite affordable for
the patients. But dental implants
are not yet a standard treatment
option in China. Although the lack
of public awareness and availabil-

Dr Bo Chen during the presentation of her study at the PI-Brånemark Symposium in
Gothenburg in October. (DTI/Photo Daniel Zimmermann)

What measures did you use
for the study and how did you
implement them?
Questionnaires in the form of
a visual analogue scale (VAS) of
patients’ treatment satisfaction
were used in addition to OHIP-14
(Oral Health Impact Profile-14)
in this retrospective study. Patients were invited to the clinic for

In a nutshell, what was the
outcome and what psychological and psychosocial changes
following surgery did the patients report?
According to a number of studies on patients suffering from head
or neck tumours, frequent problems regarding the patients’ OHIP
were reported, especially within

one year after tumour resection.
The retrospective study indicated
that patients were satisfied with
the outcome of functional reconstruction with osseo-integrated
implants despite the morbidity of
the surgery. Their OHIP score was
not significantly different to that
of a healthy population, which
means that they did not have more
frequently reported psychological or psychosocial problems. For
the majority who did not undergo functional reconstruction, the
high cost of implant treatment was
their most significant concern.
What conclusions did you
draw from these results?
The patients’ satisfaction of
functional reconstruction is very
high. Their quality of life has greatly improved as demonstrated by
the OHIP score. For financial reasons, only about ten per cent of
the patients are undergoing functional reconstruction with implants thus far.
It is not easy to find figures on
implant procedures in China.
What is the estimated number
of dentists placing implants and
where are they located?
Indeed, it is quite difficult to
find reliable figures! The estimated number of dentists placing
implants on a regular basis in
China may be around 300. Thus
far, they are mostly located in uni-

versity-affiliated dental hospitals
in the large cities. Some, but not
many, are in private practice.
Industry experts have forecasted a 30 per cent annual
growth rate in the implant market in China. What prospects do
you predict for the specialty
from a clinical perspective?
The next decade will witness
a boom in implant dentistry in
China. There will be increasing demand for training and education
in this field in order to guarantee
standardised development. Owing to the shortage of competent
clinicians, we foresee a critical period ahead of us. We certainly need
to strengthen cooperation with
any possible positive resources, including the industry, for training
and educational programmes.
The Chinese Stomatological
Association recently announced
a new partnership with the
International Congress of Oral
Implantologists to promote implant technology can improve
quality of life. Is there a need
for more public awareness in
the field?
There is definitely a need for
more public awareness in the field.
We are lagging far behind in this regard compared to Europe or the US.
Thank you very much for
the interview.

Dental CAD/CAM technology offers productivity, increases worldwide
By Constantine Gart & Dr Kamran Zamanian, USA
NEW YORK, NY, USA, and VANCOUVER, BC, CANADA: CAD/CAM
technology is undisputedly one of
the most important developments
in dentistry today. Especially on the
lab side, CAD/CAM technology is
expected to increase productivity,
enabling labs to meet the growing
demand for dental prosthetics and
other restoratives.
This growth is a result of the aging population and the increasing

demand for improved dental aesthetics. CAD/CAM technology has
met challenges in satisfying dental laboratories’ expectations of
what this technology will bring
to their businesses. However, the
technology is evolving at a rapid
pace, as new trends and technological capabilities are emerging,
representing the potential to surpass what it had initially offered
dental laboratories.

D E N TA L I N ST R U M E N T S – M A D E I N G E R M A N Y
The new TRINOVO® handle design
combines the advantages of simple
cleaning and sterilisation with
outstanding grip characteristics.

See us at:
E
IDEM SINGAPOR
Booth F 26

Bodenseeallee 14-16
78333 Stockach Germany
Tel. +49 7771-64999-0
Fax +49 7771-64999-50

www.kohler-medizintechnik.de

Zirconia drives
CAD/CAM adoption
Zirconia is the primary driver
of CAD/CAM adoption, as the material can be milled into a crown or
bridge only through an automated device, most often a CAD/CAM
system. Zirconia’s biocompatibility and high aesthetic qualities
have led to a rapid increase in its
use for dental prosthetics. For example, the number of all-ceramic
dental prosthetic units is projected to grow at a CAGR of 10.8
per cent and 10.5 per cent in the
United States and Europe, respectively, over the next five years.
This is well above the growth rate
of other materials, such as porcelain fused to metal (PFM), which
will see relatively flat growth.
While a large and growing portion of dental technicians prefer
to use all-ceramic over traditional
materials, all-ceramic acceptance
has been met with resistance from
dentists. All-ceramic materials
have had above-average failure
rates, with limited long-term clinical data to validate their durability and reliability. As a result, conservative dentists have continued
to rely on traditional material
such as PFM. However, the use of
zirconia has greatly improved the
overall durability of all-ceramic
material, as zirconia is a stronger
material than porcelain.
Despite the initial resistance,
it is expected that zirconia will
continue to gain popularity as
CAD/CAM manufacturers invest
in research and development of
zirconia for durability as well as
to encourage its use through the
education of dentists and lab technicians.

CAD/CAM is a viable replacement
for lab technicians
While zirconia has traditionally been the primary driver of
CAD/CAM adoption, cost and production efficiencies are becoming
more important factors. CAD/CAM
technology is becoming more flexible in the type of services that it
can offer dental laboratories. This
is especially crucial as the number
of dental technicians worldwide is
projected to drastically decline in
the future, due to the large number of older and retiring dental
technicians.
In addition, there are fewer dental technicians entering this field
due to insufficient monetary compensation. This reduction in work
force numbers, coupled with the
increasing demand for dental restorations brought on by the aging
population, will create greater demands on dental laboratories’ production capacity for prosthetics
and other restorations. Dental laboratories in the United States and
Europe are also under strain due to
competition from countries with
very low labor costs such as China,
Morocco, Turkey and Costa Rica.
Stand-alone scanning units
offer a cost effective solution
The vast majority of dental laboratories around the world employ less than five dental technicians. Many of these laboratories
hardly have enough volume to
warrant the purchase of an expensive CAD/CAM system with
in-house milling capabilities. To
reach the smaller players in the
market, CAD/CAM manufacturers such as 3M ESPE, DENTSPLY
and Nobel Biocare have offered
scanning units to dental laborato-

ries, enabling the labs to scan and
outsource the digital restoration
to be milled at other locations (either a centralized milling facility
or dental laboratories with inhouse milling capability).
This purchasing option allows
large dental laboratories that generate sufficient volume and revenue to invest in a full CAD/CAM
system with in-house milling capability, whereas small to medium
sized dental labs have the option of
investing in a lower cost scanning
unit, simultaneously eliminating
the continuing production costs of
dental copings and frameworks.
Full CAD/CAM systems typically involve one scanner unit and
one milling unit in-house. A standalone scanner CAD/CAM system
consists of only a scanner unit,
which sends the digital impression to either a centralized milling
facility, or a dental lab with milling
capability. The growing popularity of the two purchasing options
is evident in the US and European
markets, as there is an approximate ratio of one full CAD/CAM
system to two stand-alone scanners in the total installed base.
Prices for CAD/CAM
systems continue to drop
CAD/CAM systems are becoming increasingly more affordable to
dental laboratories as their prices
continue to drop. For example, in
the US market, the average selling
prices (ASPs) of full systems and
scanners are expected to drop at
CAGRs of 4.9 per cent and 4.3 per
cent, respectively. Manufactures
and distributors are offering financing programs to help laboratories acquire the systems and, in

some cases, are giving the system
away for free on the condition that
the labs manufacture a certain
number of proprietary prosthetics.
Likewise, the cost of the copings
and frameworks milled by CAD/
CAM systems are rapidly dropping; this, coupled with rising gold
prices, has reduced the price of a
zirconia crown almost to par with a
gold crown. This has made zirconia
milled framework a strong alternative to the traditional gold crown.
CAD/CAM capabilities increase
There are many dentists that
only use PFM restorations and
abstain from zirconia. To address
this issue, CAD/CAM technology
is expanding beyond its initial
capability of milling only zirconia material and dental devices,
to include other materials, such
as: non-precious alloys, titanium,
acrylic, resin, and even final abutments. This technological capability gives labs greater versatility in
meeting customer needs by offering a greater breadth of materials
and dental restorations.
The acceptance and integration of CAD/CAM technology into
dental laboratories appears to be
inevitable. Despite the many challenges that this technology has
faced, ranging from uncertainty
regarding the viability of zirconia
material for dental prosthetics, to
the technology’s economical feasibility, CAD/CAM technology has
progressed and continues to adapt
in order to offer greater versatility
in services to both small and large
dental laboratories.
(Edited by
Fred Michmershuizen, DTA)

[7] => untitled

“THE FUTURE
BEGINS TODAY – WITH
LITHIUM DISILICATE.”
Oliver Brix, Dental Technician, Germany.

Be a visionary: Think about tomorrow, but act for
today. IPS e.max lithium disilicate offers efficient
and flexible solutions – without compromising
esthetics.

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Ivoclar Vivadent AG
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[8] => untitled

science

Show Preview IDEM Singapore 2010

IDEM Singapore 2010—Scientific programme
Pre-Congress Day—
Thursday, 15 April

ogy of the maxillary sinus as well
as prevention and managements
of operative complications.

9:00–10:30
Single-Stage Vertical Augmentation with Circular Bone Grafts
Dr Bernard Giesenhagen, Germany
Theatre, Level 3
The pre-implant augmentation
of bone defects is usually performed with the use of autogenous bone grafts, followed by implant intervention three to five
months later. The technique to
be presented will demonstrate
that when close fitting circular
bone graft technique is applied,
both the vertical three-dimensional augmentation of bony defects and implantation can be
performed in a single procedure.
The technique discussed recommends the use of a trephine drill
with a diameter of 1 mm less than
that of the trephine drill used to
harvest the graft from the chin
area to prepare the implant site
to receive the graft. This ensures
a very close fit so that a large number of vital cancellous cells are
brought into direct contact with
the graft. The technique is recommended for the augmentation of
threedimensional bony defects.

16:00–18:00
Hands-on Workshop:
Animal Bone*
Dr Marcus Schlee, Germany
Room 301, Level 3

11:00–12:30
Advantages of Implant Site
Preparation Using Piezosurgery
Dr Tomaso Vercellotti, Italy
Theatre, Level 3
The evolution of implant site
preparation will be discussed including a new and revolutionary
ultrasonic technology for implantsite preparation using Piezosurgery. The presentation will introduce new concepts such as presurgical study, bone classification
and new surgical techniques for
the cortical and spongeous bone
as well as a new osseointegration
procedure. The presentation will
also highlight surgical and clinical
advantages of the new technique
concerning immediate loading in
both edentulous crests and postextraction implant cases. Histological and biomolecular results
will be provided.
13:30–15:00
Soft Tissue Management
Around Teeth and Implants
Dr Marcus Schlee, Germany
Hall 404, Level 4
The last decades in implantology where characterised by topics
like osseointegration, surfaces,
design and biomaterials. Success
was measured by the amount of
bone loss. But is the implant with
some exposed threads in a visible
area really success for the patient? Today we have to deal with
increasing aesthetic demands.
How can we maintain papillae
and how can we get them back?
What about recessions? Do they
really occur in every implant
case? Factors causing recessions,
strategies to avoid them and treatment modalities will be discussed
including the management of severe periodontal compromised
cases.
15:30 – 17:00
Maxillary Sinus Grafting:
The Correct Surgical Procedure
Dr Pascal Valentini, France
Hall 404, Level 4
Numerous surgical techniques
for sinus grafting have been reported in the literature with different results. The lateral approach is the most documented
technique; the presentation will
discuss the anatomy and physiol-

18:30–20:30
Hands-on Workshop:
Animal Bone*
Dr Tomaso Vercellotti, Italy
Room 301, Level 3

Friday, 16 April
8:30–11:00
Implants:
A Periodontal Perspective
Dr Sebastian G. Ciancio, USA
Theatre, Level 3
Periodontal disease is a significant risk factor for implant failure.
It is clear that the pathogens associated with peri-implant mucositis are similar to those associated
with periodontitis. The treatment
of periodontitis/peri-implantitis
involves the reduction/eradication of periodontal pathogens.
Following effective therapy, beneficial and pathogenic species recolonize the subgingival area. Microbiologic studies have shown
that a complex microflora, including periodontal pathogens, become established subgingivally
around implants within one week
after abutment connections, and
this microflora continues to persist subgingivally for long time
periods. In addition, it has been
shown that healthy implants presented with low plaque scores
and less periodontal bleeding on
probing. In contrast, peri-implantitis is associated with elevated
plaque scores and increased
bleeding on probing. Current concepts in treatment of peri-implant
mucositis will be reviewed as well
as various medications which
may contribute to this condition.
9:00–12:00
Hands-on Workshop:
Human Cadaver*
Dr Pascal Valentini, France
KTP Advanced Surgery Training
Centre, NUS
9:30–12:00
A SDA Masterclass Presentation
Recipes for Predictable Anterior
Aesthetics
Dr Gerard J. Chiche, USA
Hall 404, Level 4
This presentation, spanning
eight hours, will discuss the key areas for efficient aesthetic diagnosis and smile design. Topics to be
covered include Aesthetic Diagnosis and Treatment Planning and
Aesthetic Quality Control – Keys to
Success.
13:00 – 16:00
Hands-on Workshop:
Human Cadaver*
Dr Bernard Giesenhagen, Germany
KTP Advanced Surgery Training
Centre, NUS
13:30–16:00
Implants in Atrophic Bone: Simplified Alternatives to Lateral Sinus
lifts and Cortical Bone Grafting
Dr Shadi Daher, USA
Theatre, Level 3
The Plateau-designed Bicon
implants have proven themselves
over the decades to be reliable,
predictable and versatile. These
implants have always included
consistently successful 8 mm-long
implants. These implants and
newer, shorter (6 mm and 5 mm

long) implants afford the practitioner an innovative and less
invasive technique for implant
placement in the atrophic posterior maxilla and mandible.
14:30–17:00
Recipes for Predictable Anterior
Aesthetics
Dr Gerard J. Chiche, USA
Hall 404, Level 4
17:00–20:00
Hands-on Workshop:
How to Incorporate Implants
in your Daily Practice
Dr Roland Glauser, Switzerland
Room 301, Level 3
17:30–20:00
FDI Lecture: Tooth and Implant
Supported Overdentures—Biomechanical Solutions for Success
Dr David A. Felton, USA
Theatre, Level 3
Tooth or implant retained overdentures are rapidly becoming
the standard of care for treatment of the completely edentulous mandible, and for treatment
of the terminal dentition. This
presentation will describe treatment planning decisions that are
required to promote successful
tooth and implant retained overdenture outcomes, and will provide clinical research data to support the use of implants to support
and retain both maxillary and
mandibular complete dentures.
Longevity data for both tooth
and implant retained overdenture
prostheses will be presented. The
biomechanics of overdentures
will be discussed, and available
attachment systems presented.
18:00–20:00
Recipes for Predictable Anterior
Aesthetics
Dr Gerard J. Chiche, USA
Hall 404, Level 4

Saturday, 17 April
8:00–11:00
A New Era in Implant Dentistry—
With Innovative Material
and Surface Technology
Prof. Dr Dr Bilal Al-Nawas, Germany
Theatre, Level 3
Small-diameter implants are
especially beneficial in cases of
narrow bone ridges. Due to their
reduced dimensions, bone grafting procedures might be avoided.
But narrow implants are also
susceptible to complication due
to their reduced strength and reduced osseointegrated surface.
A brief overview on available
data on small-diameter implants
is given. In order to allow a wider
use of narrow-diameter implants,
a new material has been developed. This implant material increases the fracture resistance
compared to cpTitanium. The rationale and preclinical data on
this material will be presented together with the newest outcomes
of various pre-clinical and clinical studies. Specifically, the results of a multicentre, randomised, double-blind study comparing cpTitanium implants and the
new implants will be presented.
9:30–12:00
Functional Aspects of Implant
Supported Prosthesis
Dr Ulrich Wegmann, Germany
Hall 404, Level 4
The spectrum of materials
used for implant-supported prosthesis has gradually changed in
favour of full ceramic systems.
The increasing emphasis on cosmetic aspects intensifies this

trend. They are intensified also
by the increase in cost of precious
metals. We must, however, accept
that the new materials exhibit a
smaller degree of error tolerance.
The original ceramic systems,
which are manufactured on a zirconia-ceramic base is one example. In the past when using highnoble alloys an insufficient functional design of the occlusal surface can be corrected by abrasion
during function. This does not apply to ceramic systems with their
clearly higher abrasion strength.
Only a very accurate functional
design of the occlusal surface in
the laboratory can minimise these
problems. A precondition of this is
that all individual movement parameters of the patient are known
with sufficient accuracy and
passed on to the dental technician.
A new electronic recording system enabling the dentist to collect
all relevant information very precisely both in static and dynamic
occlusion will be discussed.
13:30–16:00
Tissue Stability and Predictability—Replacing Multiple and
Single Teeth in the Aesthetic Zone
PD Dr Anton Friedmann, Germany
Theatre, Level 3
Aesthetic demands in dentistry and in dental implantology have become very important
and evidence-based medicine has
moved into focus in the patient’s
mind and various media. Developing or maintaining harmonious
gingival contours and heights of
papillae in any clinical intervention is a challenge. Gingival contours generally reflect alterations
of the bone ridge.
14:30–17:00
Implant Treatment Planning
and Considerations for the
Complete Edentulous Mouth
Dr Suh, Bong-hyeun, Korea
Hall 404, Level 4
Restoration of the completely
edentulous mouth poses multiple
challenges to the dentist. In the
complete edentate case the prosthodontist needs to consider the
removable option with multiple
attachments or a fixed procedure
involving multiple implants. The
lecture will include discussion on
fixture locations and factors determining the number of fixtures
and the treatment planning of various cases – including cases using
fixed detachable, bar attachment,
fixed removable hybrid and full
fixed prosthesis.
17:00–20:00
Hands-on Workshop:
The Quest for Optimal
Restorative Aesthetics
Dr Ricardo Mitrani, Mexico
Room 301, Level 3
17:30–20:00
Efficient and Low Risk Sinus
Bone Graft Techniques
Dr Cho, Yong-seok, Korea
Hall 404, Level 4

Sunday, 18 April 18
8:30–11:00
Shortened Clinical Protocols—
Choosing the Optimal
Treatment Strategy
Dr Roland Glauser, Switzerland
Hall 404, Level 4
Original protocols for placing
and restoring dental implants included a strictly staged approach
as the standard modus operandi.
Over the years, a myriad of implant
designs and protocol developments has been introduced aiming

at simplification without jeopardizing treatment outcomes. In particular, a main focus is on reduction
of the number of interventions,
the invasiveness of the surgery,
the duration of the treatment, and
improved tissue stability and aesthetics. Hence, the future is moving toward a differentiation strategy of “when” and “how” to favour
modified clinical protocols, and
when to follow more traditional
staged treatment sequences.
9:30–12:00
Dentogingival Aesthetics—
An Interdisciplinary Approach
to Treatment Planning
Dr Ricardo Mitrani, Mexico
Theatre, Level 3
One of the biggest challenges in
contemporary dentistry is closing
the gap between the different
dental specialties. This challenge
is magnified by dental patients’
desires for aesthetically driven
treatment options. A significant
fraction of what contemporary interdisciplinary dynamics deals
with are those cases where treatment involves either adding lost
tissue (hard and/or soft) or removing redundant tissue for a dentogingival correction. To obtain
consistent and predictable results, surgeons, restoring dentists,
orthodontists and dental technicians should work as a team. This
presentation will look at communication tools between specialists
when considering conventional
restorative dentistry and implantsupported restorations, and it will
describe diverse clinical criteria
involving treatment planning for
patients with different needs,
starting with systematic data collection and directing therapy to
ensure periodontal health, biomechanic and functional harmony in
an aesthetic outcome. The caseplanning phase of treatment unquestionably represents the foundation of contemporary dentistry.
Through this phase, the team of
clinicians involved can set the
vision or roadmap for therapy. The
end result may be accomplished
with a different procedure and/
or sequence, but close communication between treatment team
members is essential to determine
the best treatment plan.
13:30–16:00
Immediate Loading of Implants—
Pros and Cons: True Progress or
Complete Hype?
Dr Marcus F. Abboud, Germany
Hall 404, Level 4
Science meets practice—is the
immediate loading procedure really compromising the osseointegration procedure? A clinical protocol together with case studies
showing the provisional implant
restoration placed at the same day
of surgery will be described and
show how soft tissue results can
be enhanced. After six weeks,
implants can already be restored
with a permanent restoration—
scientific studies regarding bone
remodelling will show you why.
Emphasis will be on the challenges of an immediate loading
approach and the enhanced final
prosthetic reconstruction.
14:30–17:00
Aesthetic and Functional
Concerns for Fixed Implant
Prosthodontics
Dr Keith Phillips, USA
Theatre, Level 3
Implant dentistry has become
an everyday procedure for tooth
replacement due to predictability
and conservation of tooth struc-

ture. However, many times implant
prostheses can be compromised by
inadequate space due to malpositioned dental implants in relation
to the proposed prosthetic replacement. This can affect the ability of
the technician to fabricate the prosthesis and the restoring dentist to
develop a proper occlusal scheme.
Through the use of case presentations, prosthetic and aesthetic
guidelines will be developed to aid
in determining and communicating the necessary space requirements to the dental team—the
restoring dentist, surgeon and dental technician. The use of proper
communication devices will help
facilitate development of aesthetic
and functional implants and supported prostheses.
17:30–20:00
Advanced Technologies
in Implant Dentistry—
Reality or Vision?
Dr Marcus F. Abboud, Germany
Hall 404, Level 4
Participants attending this lecture will gain a broader understanding of modern implant techniques and advanced aesthetics
in dental rehabilitation. One emphasis will be on the challenges of
a navigated surgical approach and
the enhanced final prosthetic reconstruction. Knowledge of the exact location of important anatomy,
such as the mandibular nerve and
the maxillary sinus cavities ensure that all implants are properly
placed. The evolving 3-D cone imaging and computer technologies
in combination with advanced
techniques like immediate loading and guided bone augmentation procedures for natural aesthetic outcomes will be discussed.
17:30–19:30
Tooth Wear and New
Technology to Manage Dentin
Hypersensitivity
Dr Fotinos Panagakos, USA
Theatre, Level 3
Dentinal hypersensitivity is a
common and growing problem.
It is an acute condition that is most
typically associated with exposure of the root surface through
recession of the gum line. The
aetiology is complex and usually
multi-factorial in nature. Gingival
recession, tooth wear and erosion
are dominant determinants. Clinically, diagnosis of the condition
is often performed by exclusion
of other potential sources of den-tal pain. It is generally accepted
that the hydrodynamic theory
best explains the mechanism of
pain transmission. Pain associated
with tooth sensitivity is generally
transient in nature, occurring instantaneously after stimulus and
diminishing rapidly thereafter.
There are two primary approaches to treating sensitive teeth. One is
to interfere with nerve transmission and the other is to physically
block the tubules to prevent fluid
movement. In this presentation,
an overview of dentinal hypersensitivity will be provided. The various treatment options for managing dentinal hypersensitivity
will be reviewed and a new inoffice dentinal hypersensitivity
treatment with clinically documented efficacy, Pro Argin, containing arginine and calcium, will
be introduced.
* For the hands-on workshops,
participants are recommended to
have an hepatitis vaccination.
Hand instruments will be
provided. The fee includes
coffee breaks and refreshments.

[9] => untitled

promotion

Show Preview IDEM Singapore 2010

Why the Straumann Dental Implant System stands
for reliability, simplicity & innovation
What premium brands achieve and why cheap implants cannot be regarded as an option for the patient who wants value for money and peace of mind
Smaller suppliers are increasingly present in the market for dental implants, with
cheap implant products and an
aggressive marketing that is targeted at price. Some of these
companies would not even exist
without premium suppliers. In
this article, Institut Straumann
AG would like to show what premium suppliers do to develop
implant dentistry on a scientific
foundation and continuously increase treatment safety, while
suppliers of cheap implants are
exclusively sales oriented organizations with a short-term
outlook.

Swiss Precision
In 1954, Reinhard Straumann,
drawing on his experience
in the Switch watch industry
and engineering, founded the
metallurgical focused Institut
Straumann. The company, which
has never changed ownership,
still draws upon Dr Straumann’s
legacy of precision, scientific
proof and pushing the boundaries of convention. When it
comes to research, development and service, Straumann
is committed to ‘simply doing
more’ for dental professionals.

Reliability from over
10-year of clinical data
Not only should the dental
implant perform functionally
and be reliable, it should also
last on a long-term basis—which
means that the bone and soft tissues around it need to be maintained. Comprehensive longterm clinical studies published
in peer-reviewed journals and
presented at international scientific meetings have always
been important to Straumann
and the Straumann Dental Implant System is backed by ongoing studies assessing aesthetic
parameters over the long term.
In 2004, an ongoing cohort
study was presented at the 13th
Scientific Meeting of the European Association of Osseointegration (EAO), which included
12-year data on esthetic parameters of Straumann implants.
Nine-year data were published
in 2003. Some manufacturers of
cheap implants were not even in
the business then and still have
no clinical program in place.

Clinical substantiation
Furthermore, Straumann
conducts thorough preclinical
and clinical tests on its products
prior to market introduction.

Straumann
CONFIDENCE ON EVERY LEVEL
INNOVATION

PRECISION

RELIABILITY

SIMPLICITY

• SLActive®

• CADCAM restorations

• 5-year, 98.8%

• One surgical kit

• Roxolid®

• CrossFit® Connection

• One prosthetic kit

• Emdogain™

• SynOcta® Connection

• Bone Level

success rate1
• 4 million + implants
• 10-year warranty

• Tissue Level

• Solid abutment

SCIENTIFIC & CLINICAL EVIDENCE

Innovation:
SLActive® as an example
It is not uncommon for lowprice players to promote their
products with price differences
by comparing their products
against the most expensive,
high end premium solutions.
For instance one cheap manufacturer may compare the price
of its undocumented, second
generation surface with the
price of Straumann’s third-generation hydrophilic SLActive®
surface. Endorsed by more
than 25 and ongoing studies,
SLActive® is one of the best
investigated implant surfaces
on the market.

The results of these studies are
presented at international scientific congresses and in peer
reviewed journals, endorsing
the quality of the research.
Straumann currently has 18
studies running in 139 centers
in 17 countries and involving
2,061 patients.

Straumann invests
over five per cent on
Research & Development
Research and development
are the basis for launching innovative products and therefore
for the company’s future. Even

SLA® vs. SLActive®

Litigation risk from mixing
Cheap implants often do not
offer flexible solutions for technical matters. But making compromises is not worth even
the cheapest price. Several low
cost manufacturers sell copycat
components intended for use
on premium brand implants
instead of the more expensive
original components. Here again,
there is no clinical evidence to
support the claimed compatibility. There is no assurance of the
same precision or material quality. Furthermore, the original
manufacturer’s liability for the
product is voided and the dentist is responsible for mixing
systems. As soon as components
are mixed the Straumann guarantee becomes void.

Years of research, development and testing precede the launch of the excellent implant surface Straumann SLActive®.

in an economic rockbottom,
expenditure in this connection
in the first half of 2009 was
over five per cent of turnover
and thus more than in previous
years. These investments are
made available for basic research, both clinical and preclinical, which plays a central
part in product development.
Convincing scientific evidence
has been produced with scientific studies that Straumann
products are both safe and
effective (and furthermore offer
clinical advantages) are these
introduced to the market.

Scientifically
grounded products
– the best investment
for doctor and patients
The innovations of Straumann
are a response to the needs
of the steadily developing implant dentistry practice. As the
SLActive® example shows, an
innovative product can signify
an expansion of the range of
indications for the dentist working in implant dentistry, that is,
the possibility of reaching new
groups of patients in whom implant therapy was not possible
previously for various reasons
or would have involved risks.
This expansion of the range
of indications also signifies
corresponding growth for their
practice. SLActive shortens the
treatment time and enhance
clinical success.
Straumann customers are
among the first who will benefit
directly from the innovative,
scientifically founded products
that are designed to last—the
outcome of years of intensive
and accordingly expensive research.

Training and education:
an important element
in the marketing mix

SLActive® resulting in higher confidence for you and your patients
Straumann
7 February 2007

Results from preclinical studies presented by Becker J, Schwarz F (Heinrich-Heine University,
Düsseldorf, Germany) at 15th Ann. Sci. Meeting of the EAO, Zurich, 2006

Basic training in implant
dentistry now features in under- and postgraduate education. However, there is a huge
need for further education, specialization and refresher courses to ensure that practicing dentists, technicians, nurses and
other dental professionals are
able to offer the latest standard
of care to patients. Straumann

offers a large variety of courses
worldwide every year. These
are a major contribution to raising treatment quality and enhancing the standard of patient
care.

Lasting quality and service

the wrong end can become
costly later. A recent comparative study conducted by the University of Connecticut reveals
how quality standards between
premium implants and lookalikes can differ (see text box
to the left).

Look-alikes give the clinicians the impression that they
are saving money but they don’t
talk about the long-term consequences. As in other fields, the
rule applies: saving money at

The consequences and costs
that may result from the usage
of such products should therefore be taken into consideration
in advance.

The Straumann Guarantee
Quality, education and accountability come at a price.
Short-term savings can prove
painful in the long term, and
although premium solutions
may appear expensive initially, they could well work out
cheaper in the long run. The
question is: can patients really
afford to the drawbacks of
cheap alternatives?
This article first appeared in
Starget magazine, No. 1, 2010.
AD

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10

business

Show Preview IDEM Singapore 2010

IDEM Singapoo

16–18 April 2010, Suntec Singaa

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Show Preview IDEM Singapore 2010

business

re 2010—Floor plan

apore, Level 4, Exhibition Halls 401–404

11

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12

Show Preview IDEM Singapore 2010

IDEM Singapore 2010—Exhibitors list
Company

Confirmed Booth No.

3M ESPE
M08/N07
4T Technologies Pte Ltd.
D24
A. Schweickhardt GmbH & Co KG
H35
A.R Medicom Inc. (Asia) Ltd.
D42-D41
Ace-Vita Private Limited
C05
Acteon Group
A16/B15
Adam’s Aid Corporation
A15
A-Dec International Inc.
L28/M27
Adentatec GmbH
I19
Aesculap AG
H20
Air Techniques
L24
Akrus GmbH & Co. KG
G42
al dente Dentalprodukte GmbH
G30
Amann Girrbach AG
D20, E21
AMD Lasers, LLC
N21
American Embassy, US Commercial Service
P17
Anthogyr
B14
APDC 2011 MANILA, PHILIPPINES
P14
Apixia Inc.
H12/I11
Aseptico
E07, E40
Attenborough Brush Ltd.
B26
Bausch KG (Dr. Jean Bausch KG)
G20
Bicon Dental Implants
L02/M01
Bien Air Dental SA
J04
Biodenta Swiss AG
K25
BioHorizons Inc
L20
Bioloren
A06/B05
Bio-Materials Korea Co., Ltd.
N16
Biomatlante
C15
BioMers Pte Ltd
D11
Bio-Scaffold International Pte Ltd.
C20
Bisco, Inc
E24
BK Giulini GmbH
G40
Blossom / Mexpo International, Inc.
M15
Bonart Co., Ltd.
D42-D41
Bowon Dental Co., Ltd.
O16
Brumaba GmbH & Co. KG
H11
C.i. Medical Co., Ltd.
E40
Calgin Enterprises Pte Ltd.
D42-D41, E45, C36
Carestream Health Singapore Pte Ltd.
E15
Carl Zeiss Surgical GmbH
G25
CEFLA Dental Group
F33
China Daheng Group, Inc
C29
CMPMedica Asia Pte Ltd.
L38
CMS Dental ApS
F19
Colgate-Palmolive Marketing Sdn Bhd
J01
Coltène/Whaledent AG
D06
Coltène/Whaledent Inc
D20, E21
Consult-Pro
I33
Corlison Pte Ltd.
D19
Cortex Dental Implants Industries Ltd.
A30/B29
Cranberry USA, Inc.
M20/N19
Creation Willi Geller International AG
K05
Cross Protection (S) Pte Ltd.
F19
Dae Seung Medical
O14
Danville Materials
M23
Davis Schottlander & Davis Ltd.
C25
Degradable Solutions AG
K21
Denkist Co., Ltd.
N14
DENSTAR Co., Ltd.
N12
Dental Art Spa
F23
Dental Asia (Pablo Publishing Pte Ltd)
O30
Dental Inc
B32
Dental Practice News
A43
Dental Technologies Inc.
E40
Dental Tribune Group GmbH
J30/K29
Dental Tribune International
J39
Dental USA AP, Inc.
M19
Dentamerica Asia Inc.
H12/I11
DENTATUS
O29
Dentaurum J. P. Winkelstroeter KG
G12
Dentech Shanghai
I40
Dent-e-con
G19

Company

Confirmed Booth No.

Dentex Dental Industrial Corp
L21
Dentis Co., Ltd.
O04
Dentium Co., Ltd.
N28
Dentium Total Solution
A24
dentona AG
H15
Dentos, Inc
C22, C24/D23
DENTOZONE Co., Ltd.
N20
DENTSPLY (Singapore) Pte Ltd.
I02
DENTSPLY Ceramco
E45
DENTSPLY Friadent GmbH
C46-D43
DENTSPLY Glenroe
L06
DENTSPLY Raintree Essix Glenroe
L06
Detax GmbH & Co. KG
G20
DFL Industria e Comercio Ltda
B40
Diadent Group International
E40
DIASWISS S.A.
J06
Directa AB
D30/E29
Discus Dental
M28/N27
DK Mungyo Corporation
O27
Dmetec. Co., Ltd.
O13
Dr. Ihde Dental
G22
DT & Shop
H33
Duerr Dental AG
F20
Dura-Metal (S) Pte Ltd.
E25
Eastland Dental Supplies Pte Ltd.
D11
Easy Implant
B12
Edenta AG
I30
Eisenbacher Dentalwaren GmbH
G26/H25
Elsevier (S) Pte Ltd.
E35
Emdin International Corporation
M14
EMS Singapore Pte Ltd.
K30
EMUGE-Werk Richard Gimpel
GmbH & Co. KG
H26/I25
EPED Inc.
L25
Erkodent GmbH
G19
Euronda S.p.A.
B30
EVE Ernst Vetter GmbH
C22, C24/D23
Exact Global Corp
I41
Fairlab Pty Ltd.
TBA
Famdent
B41
FDI
C06
FKG Dentaire SA
K01
Flexspeed Technology Pte Ltd.
E33
Flight Dental Systems
L33
FOMA BOHEMIA Ltd.
O26
Fondaco Pte. Ltd.
C22, C24/D23
Forestadent Bernhard Foerster GmbH
E32/F31
Foshan Yunsheng Medical Instrument Co., Ltd. C32
Fotona d.d.
K40/L39
Frank-Dental
G34
Frasaco GmbH
G14
French Chamber of Commerce in Singapore
B13
GC Asia Dental Pte Ltd.
E30/F29, E32/F31
Gebr. Brasseler GmbH & Co KG
G15
Geistlich Pharma AG
E20
Genoray Co., Ltd.
B06
Georg Schick Dental GmbH
G19
German Dental Pte Ltd.
H29
GlaxoSmithKline Pte Ltd.
J11
GO2CAM
B13
Good Doctors Co., Ltd.
O08
Greater New York Dental Meeting
M39
Guangzhou Ajax Medical Equipment Co., Ltd. I29
H.C. Starck Ceramics GmbH & Co. KG H26/I25, E35
Hager & Meisinger GmbH
G35
Hager & Werken GmbH & Co. KG
G08
Han Dae Chemical Co., Ltd.
O11
Hangzhou ORJ Medical Instrument
& Material Co., Ltd.
K32
Hangzhou Shinye Odontological
Materials Co., Ltd.
J29
HANIL DENTAL IND. Co., Ltd.
N24
Heine Optotechnik GmbH & Co. KG
F30

Company

Confirmed Booth No.

Helmut Zepf Medizintechnik GmbH
H07
Helvemed SA
J12
Heraeus Kulzer GmbH
G02/H01
Hogies Australia Pty Ltd.
A20
HT Co., Ltd.
O02
Huge Dental Material Co., Ltd.
L29
IDEM Singapore 2012
P12
IDS COLOGNE 2011 Koelnmesse Gmbh
P16
IDS Dental Division—A Division of
D05, D06,
IDS Marketing (Singapore) Pte Ltd.
E07, D12/E11
imes-icore GmbH
H26/I25
Imetric 3D GmbH
K11
Implant Focus
E19
Indian Dentist Research and Review
A34
Infodent S.R.L
A06/B05
Innobrace Orthodontics Pte Ltd.
A01
Instrumentarium Dental
B02/C01
International Dentistry South Africa
L36
Iponacology Inc.
B35
Ivoclar Vivadent AG
J23, J24
Ivoclar Vivadent AG
E32/F31
J.Morita Mfg Corp
K12/L11
Jack Kwong Trading
F44
Jaypee Brothers Medical Publishers (P) Ltd.
H36
JIN SUNG Co., Ltd.
N22
JJ Orthodontics (P) Ltd.
A06/B05
Johnson & Johnson Pte Ltd.
C12
Jota AG
K03
Journal of Modern Dentistry
A44
Kasios
C11
KaVo Dental Supply
F02/G01
Kemdent
B20
Kettenbach GmbH & Co. KG
C22, C24/D23
Klox Technologies
A06/B05
Koelnmesse International GmbH
H44/I42
Koelnmesse YA Tradefair Pvt. Ltd.
P13
Koelnmesse, Inc.
L22
Kohler Medizintechnik GmbH & Co KG
F26
Korea Dental Trade Association
O21
Laboratories Inibsa, S.A.
C22, C24/D23
Lang Dental Mfg. Co., Inc.
N23
Lares Research
M22
Leader Italia S.R.L.
A33
Leica Microsystems (SEA) Pte Ltd.
A23
LM-Instruments Oy
E40
Luoyang Beiyuan Special Ceramics Co., Ltd.
C07
Madespa S.A
A26/B25
Major Prodotti Dentari S.P.A.
A13
Malaysia Dental Association
P15
Manfredi S.R.L.
A13
MANI, Inc.
D42-D41
MBD Marketing (S) Pte Ltd.
I15
Mectron S.p.A.
L05
Medentis Medical GmbH
G23
MediMedia India Pvt Ltd.
A12
Mediprecision Technology Corporation
K26
Medivance Instruments Ltd. / Velopex
C19
Medivision Systems Ltd.
B24
MegaGen Implant Co., Ltd.
O22
Mega-Physik GmbH & Co. KG
H23
MELAG oHG
H19
Meta Biomed Co., Ltd.
D42-D41
METASYS Medizintechnik GmbH
I31
Microbrush
L12
Micro-Mega
B16
MICRO-NX Co., Ltd.
N12
MIHM-VOGT GmbH & Co. KG
G30
Miltex, Inc.
M21
MIS Implants Technologies Ltd.
C05
Monitex Industrial Co. Ltd.
K20/L19
Mr.Curette
O16
Mueller-Omicron GmbH & Co. KG
H15
MVK-line GmbH
G26/H25

Company

Confirmed Booth No.

Mydent International
F19
N.K. Luck (S) P/L
E32/F31
National Australia Bank Limited, Singapore
A05
Neobiotech
B33
NEW STETIC S.A
M33
New-tech Co.,LRD.
O19
Ningbo Jiangbei Woson Medical
Instrument Co., Ltd.
L35
Nobel Biocare Holding AG
N02/O01
Nobilium/Ticonium/Demco
L14
Nordin SA
K07
Noritake Dental Supply Co., Limited
D20, E21
Nouvag AG
J08
Novocol Pharmaceutical of Canada, Inc.
A11
NSK Nakanishi Inc.
C31
NTI-Kahla GmbH
G26/H25
nu-Hup Teck Importer & Exporter Pte Ltd.
D34
oekoDENT Preusser OHG
G33
Open Mind
H26/I25
Oral 7
I15
Orient Dental Laboratories & Suppliers Pte Ltd. D36
OrthoClassic
M11
Ortho-Tech-Global
J33
OSEC BUSINESS NETWORK
SWITZERLAND
I20/J19, J20/K19
Osstell
D31
Osstem Singapore Pte Ltd.
M02/N01
Osteodent Biomed Supplies Pte Ltd.
C46-D43
Otto Leibinger GmbH
G16
Owandy
B11
Pajunk GmbH
F36
Panadent
B22
PDT (Paradise Dental Technologies Inc)
E40
PE Lifestyle (S) Pte Ltd.
E13
Pentron Clinical Technologies
M24
Planmeca Oy
C02/D01
Polydentia SA
K15
Pou Yu Biotechnology Co., Ltd.
H16
Premier Dental Products
D30/E29
Premier Dental Products Co.
D20, E21
Prohealth Marketing Pte Ltd.
E40
Promedica Dental Material GmbH
I19
PSP Dental Co., Ltd.
C23
Puracon GmbH
G34
Q&M Dental Group (Singapore) Pte Ltd.
D16
QST Dental Pte Ltd.
E05
Quintessenz Verlags GmbH
C46-D43
Raydent Supplies (S) Pte Ltd.
D20, E21
RECO-DENT International Co., Ltd.
K22
Renew Biocare AG
I26
Renfert GmbH
D20, E21
Roeders GmbH
E33
SAESIN PRECISION Co., Ltd.
O12
Saeyang Microtech Co., Ltd.
D42-D41
SAUER GmbH
H26/I25
Scheu-Dental GmbH
D20, E21
Schuler-Dental GmbH & Co. KG
G36
SCICAN Ltd.
J05
Scorpion
C13
S-Denti Co., Ltd.
O02
SDI Limited
D11
Shanghai Dochem Industries Co., Ltd.
I36
Shanghai Fimet Medical Instrument Co., Ltd. O20
Shanghai Foshion Medical
Instrument Co., Ltd.
N06, O07
Shanghai Goldbo Exhibition
A25, A29
Display Service Co., Ltd.
O05, O20
Shanghai Tecwell Machinery Co., Ltd.
I32
Shenzhen Upcera Co., Ltd.
O05
Shinhung Co., Ltd.
I06
SHOFU Inc.
K06
SIC invent AG
J14
SIDEX
M37

Company

Confirmed Booth No.

Sieverts Radiation
B21
Siladent Dr. Boehme & Schoeps GmbH
G30
Silfradent SRL
D33
Singapore Dental Association
D40
Singapore Smart Tech Pte Ltd.
D14
Singapore Tourism Board
A35
Sino Dental
A42
Sirona Dental Systems GmbH
H02/I01
Smile-Link Sdn Bhd
O28
Soredex
A02/B01
SPIDENt Co., Ltd.
O06
SS White Burs Inc.
D42-D41
Standard Dental Co. Pte Ltd.
D30/E29
Stoddard Manufactoring Co., Ltd.
J18
Straumann Singapore Pte Ltd.
K02/L01
Sultan Healthcare
M13
Suni Medical Imaging, Inc.
M16
Sure Dent Corporation
O11
SwissLoupes – SandyGrendel
J31
Syneron Medical Ltd
H30
Takara Belmont Corporation
D02/E01
Tanchy Instruments
A06/B05
TECNO-GAZ S.P.A
E32/F31
TePe Munhygienprodukter AB
E40
The British Dental Trade Association
B20/C19
Thommen Medical AG
C22, C24/D23
Thunder Tiger Corporation
L23
Tianjin Haide Haotian Industrial Trade Co., Ltd. A25
TianJin JingGong DongYang
International Trade Co.
A29
TIP TOP TIPS Ltd.
J16
TKD Tekne Dental SRL
A06/B05
TOP GLOVE SDN BHD
A07
Tornos Asia Technologies Asia Ltd.
J02
TPC
M12/N11
Trihawk Corp.
M05
Triodent Limited
A19
TrollDental
A22
Tutogen Medical GmbH
C46-D43
Ultradent Dental Medizinische Geräte
H29
Ultradent Products Inc.
C30/D29
Unident SA
I24
UNIDI
A31
Ustomed Instrumente Ulrich Storz GmbH & Co. KG G13
Vatech Asia HQ Pte Ltd.
E02/F01, E12/F11
VDDI e.V. Association
of German Dental Manufacturers
H44/I42
VDW GmbH
G29
Vericom Co., Ltd.
O15
Vertex Dental Asia Pte Ltd
I12
VIPI IND. COM. IMP. E EXP DE
PRODUCTOS ODONTOLOGICOS LTDA
A26/B25
VITA Zahnfabrik
F12
VOCO GmbH
G11
W&H Dentalwerk Buermoos GmbH
D05
Whip Mix Corporation
E45, L08
White Peaks Dental Systems GmbH & Co. KG G41
WHITEsmile GmbH
H45
William Green Pty Ltd.
B19
Willman and Pein
G26/H25
World Star Dental Laboratoral Ltd.
O23
World Trade Center Taichung
K24
XianYang North West Medical
Instrument (Group) Co., Ltd.
B23
Yamamoto Precious Metal Co Ltd
K36
Zfx GmbH
H26/I25
Zhejiang Getidy Medical Instrument Co., Ltd. A36
Zhejiang Protect Medical Equipment Co., Ltd. J35
Zhermack SpA
D20, E21
Zimmer
N13
Exhibitors list and floor plan are subject to change.
Last update: March 29, 2010

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service

Show Preview IDEM Singapore 2010

Photo: Singapore Flyer Pte Ltd.

Visitor tips for Singapore
Sightseeing/Entertainment
Singapore Flyer
With a height of 165 metres, Singapore Flyer
is the world’s largest Giant Observation Wheel and
one of Asia’s latest tourist attractions. Taking approximately 21/2 years to complete, it was opened in February 2008. Inspired by national architectural icons such
as the Eiffel Tower and the London Eye, the Singapore
Flyer was conceived by the Japanese designer Kisho
Kurokawa and DP Architects, a company known for
their unique architectural designs. It promises more
than just a view, but a panorama that captures Marina
Bay’s skyline with a glimpse of neighbouring Malaysia
and Indonesia.
www.singaporeflyer.com

A market stand with vegetables in Little India.

Ethnic Quarters
Singapore’s colourful population is an unique mixture of an ethnic Malay population with a Chinese majority, as well as as immigrants from India and Arab
countries. There also exist significant Eurasian and
Peranakan (known also as ‘Straits Chinese’) communities. In Little India, visitors are greeted by the strong,
heady scent of spices and jasmine garlands, followed
by the treasure trove of silverware, brassware, wood
carvings and colourful silk saris, dazzling to behold.
Malay influence is still strong in Geylang Serai as

reflected in
the restaurants and
shops specialising in
Malay cuisine and ethnic
goods, arts and crafts. Chinatown is divided into four main districts - Kreta Ayer, Telok Ayer, Tanjong
Pagar and Bukit Pasoh - each with its own distinctive flavour. Surprisingly, in the heart of this
diverse Chinese community is the most important
temple for Singaporean Indians, the Sri Mariamman
Hindu Tamil Temple, and the Indian mosques, AlAbrar Mosque at Telok Ayer Street and Jamae Mosque
at Mosque Street. Arab Street, where glittery and
lavish fashion items, like the finest lace, iron-on diamantes, gold thread, and wholesale bales of silk is the
centre of the Muslim community. The Singapore
Tourist Board offers regular walks through all the
quarters.
Singapore Botanic Gardens
Pay a visit to the only botanic garden in the world
that opens from 17:00 to midnight every single day
of the year without admission. Singapore Botanic
Gardens were established in 1822 in order to evaluate for cultivation, crops which were of potential economic importance, including those yielding fruits,
vegetables, spices and other raw materials. Besides
continuing the Gardens’ traditional roles in research,
education and conservation, the new management
is steering the Gardens on a long term expansion and
development programme. New attractions, such as
the Ginger Garden, Coolhouse and the Children’s Garden are being added to keep the Gardens one of Singapore’s leading tourist destination. www.sbg.org.sg

Shopping
Orchard Road
Orchard Road supposedly got its name from the
orchards and plantations that existed in the area until

Mustafa Centre
Mustafa Centre, located on Syed Alwi Road in
Little India, is Singapore’s only 24-hour shopping
mall. It houses the Mustafa department store,
which caters mainly to the budget market and carries everything from skincare and electronics to
sports wear and luggage. Sumptuous sari fabrics can
be found in the basement while there is a huge
supermarket on the second level that rivals cold
storage with an impressive range of food products
from all over Asia.
www.mustafa.com.sg

Tips for international visitors
the
last century.
Then, a mysterious
disease swept through the nutmeg plantations, wiping them out within a year. In the
1970s, pioneering landmarks like C. K. Tangs, Plaza
Singapura and the Mandarin Hotel came up and led
the way for entertainment complexes. Brick by brick,
and block by block, towers of glass and steel lined
what used to be mud-tracks to make Orchard Road
the premier shopping belt today. Recently, the area
underwent a US$40 million revamp, with the addition of new street lamps, planter boxes, urban green
rooms, street tiling, and flower totem poles, including
three new malls.

The Tourist Refund Scheme was introduced in
1994 to ensure that the imposition of the Goods and
Services Tax will not adversely affect Singapore as a
shopping destination for tourists. The scheme enables
tourists to obtain a GST refund when they purchase
goods from GST-registered retailers, and bring these
goods out of Singapore when they depart. The scheme
is currently available only for goods brought out via
Changi International Airport and Seletar Airport.

Chinatown
Just behind the soaring skyscrapers of Singapore’s
financial district lies Chinatown—the cultural hub
of the Chinese migrants. Here, Chinese merchants
hawk their wares from the ground floor of quaint
pre-war shop houses, from delicate bales of silk and
gold jewellery to Singapore t-shirts and traditional
crafts. A wide selection of local crafts is available at
the Singapore Handicraft Centre in Chinatown Point.
The modern face of Chinatown shopping can be
found in the area around the junction of Cross Street
with New Bridge Road and Eu Tong Seng Street. The
large shopping complexes here, such as Chinatown
Point, Yue Hwa, People’s Park Complex and Chinatown Complex, are not only good sources of Chinese
products but also offer bargain-prices for anything
from electrical and electronic goods, luggage and
textiles to bargain-priced clothes and cosmetics.

A Hindu deity in Singapore’s oldest Hindu temple Sri Mariamman. (DTI/Photos Daniel Zimmermann)

Fore more information on sights and events
please visit the Singapore Tourist Board
at booth A35 or go to www.visitsingapore.com.

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[15] => untitled

service

Show Preview IDEM Singapore 2010

General information
Venue
Suntec Singapore International Convention
& Exhibition Centre
1 Raffles Boulevard, Suntec City, Singapore 039593

call around the clock. Other doctors are listed under
Medical Practitioners in the Yellow Pages of the
Singapore Phone Book. Visitors can also contact the
following hospitals' International Patient Service
Centres:

Date
Trade Exhibition: April 16–18, 2010
Scientific Conference: April 15–18, 2010

Exhibition Opening hours
Friday to Saturday: 10:00–18:00
Sunday: 10:00–16:00

Exhibition Conference Passes
Available at the Level 1 Registration desks during
open hours. These passes are valid for the duration of
the event.
• 3-day ticket (Trade Exhibition), pre-registered: free
of charge
• 3-day ticket (Trade Exhibition), onsite: S$ 15
• 4-day ticket (Scientific Conference, inclusive of PreCongress Day), onsite: S$ 235–475
• Catalogue, onsite: free of charge with each registration

• Parkway Group Healthcare Medical Referral Centre, 302 Orchard Road, Tong Building #16-01/02/03,
6735 5000 (24-hour hotline)
• Raffles International Patients Centre, Raffles Hospital, 585 North Bridge Road, 6311 1222
• National Healthcare Group International Patient
Liaison Centre, National University Hospital, 5
Lower Kent Ridge Road, 6779 2777 (24-hour hotline)
• Singapore Health Services (SingHealth) Interna-

tional Medical Service, Singapore General Hospital, Block 6 Level 1, Outram Road, 6326 5656

ages around 28 degrees Celsius daily, with abundant
rainfall during the monsoon seasons from December
to March and June to September.

Currency and banking
The official currency is the Singapore Dollar and
cents. US and Australian Dollars, Yen and British
Pound are also accepted in most major shopping centres and big department stores. Banking hours are
Monday to Friday from 10:00 to 15:00, Saturdays from
9:30 to 13:00 and Sundays from 09:30 to 15:00 (OCBC
and Standard Chartered).

Climate
Singapore has an equatorial climate which is
warm and humid all year long. The temperature aver-

Smoking
Smoking is not permitted in public service vehicles,
museums, libraries, lifts, theatres, cinemas, air-conditioned restaurants, non-air-conditioned eating houses,
hawker centres, hair salons, supermarkets, department
stores and government offices. In line with efforts to improve the nightlife experience for all, there are smoking
restrictions on entertainment outlets. Smoking is no
longer allowed in all pubs, discos, karaoke bars and
nightspots, unless within approved smoking rooms or
smoking corners. Offenders can be fined up to 1,000 SGD.
AD

PRODUCTS IN TIME FOR THE FUTURE

Languages
All scientific and educational programmes will be
held in English. Translations will not be provided.

Academic Accreditation Points
Delegates who have registered for the lectures and
hands-on work-shops are eligible to receive continuing education points by attending scientific sessions
throughout the meeting.

Press and media
Free copies of the congress newspaper today international will be available onsite and provide you
with more information regarding the congress and
your stay in Singapore.

WiFi Internet
Free wireless broadband internet from Wireless@
SG, an initiative by the Infocomm Development Authority of Singapore and three local wireless operators, is available in many areas of the Suntec Convention and Exhibition Centre and the Suntec City Mall.

Passport & Visa
For information about passport and visa requirements, please visit www.ica.gov.sg.

Airport Transfer
Travellers looking for a speedy and affordable
transport option are recommended to take the Airport Shuttle Service. The cost of the service is based
on the number of passengers. The Airport Shuttle
Service uses nine-seat executive coaches and currently serves almost all hotels in Singapore with the
exception of Changi Village hotel and hotels on the
Sentosa Island. This service is available 24 hours
daily. Passengers are required to make their bookings at the counters in the Arrival Halls of Terminals
1, 2 & 3 and the Budget Terminal.

Taxi
More than 15,000 air-conditioned cabs circulate
on the local roads and provide comfortable, hassle-free
travel at a very reasonable cost. They can be flagged
down 24 hours a day on most roads, with well-marked
taxi-stands available outside most major shopping centres and hotels. At Singapore Changi Airport, the taxi
stand is located just outside the Arrival Hall on Level 1
in Terminal 1 and at the end of the Arrival Hall on Level
1 in Terminal 2 (South Wing). All taxis are metered.

POST SYSTEMS

ARTICULATORS

NARROW BODY
IMPLANT SYSTEMS

Public Transportation
Suntec Singapore is conveniently accessible by
SMRT and buses. The nearest SMRT Station is City
Hall. Suntec Singapore is a 10-minutes walk via the
underground City Link Mall to the City Hall station.
Bus services to Suntec Singapore: 36, 97, 106, 111, 133,
501, 502, 518, 857, 700. Alternatively, visitors can hop
onboard the Suntec City Courtesy Shuttle Bus—the
pick-up point is located outside the City Hall Station
entrance at St Andrew’s Cathedral, opposite the Capitol Building.

Medical Facilities
Singapore's medical facilities are among the finest
in the world, with well-qualified doctors and dental
surgeons. Pharmacies are readily available at supermarkets, department stores, hotels and shopping
centres. Registered pharmacists generally work from
9:00 to 18:00. Most hotels have their own doctor on-

HELIX REAMERS

IDEM SINGAPORE 2010 - BOOTH 029

MATRIX BANDS

APRIL 16TH-18TH, SUNTEC SINGAPORE INTERNATIONAL CONVENTION AND EXHIBITION CENTER, LEVEL 4
Dentatus AB Box 8093. SE-163 08 Spånga, SWEDEN
Tel +46 8 - 546 509 00 Fax +46 8 - 546 509 01 info@dentatus.se www.dentatus.se

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