today GNYDM Nov. 30, 2010

Enhancing oral health care across Latin America / News / Scrapbook / News / Speakers / Practice matters / Exhibitors

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Official Meeting News

Greater New York Dental Meeting · Nov. 28–Dec. 1, 2009

NOV.

30
2010
Celebrating DVI

Dental Volunteers of
Israel has provided oral
health care to children
from all backgrounds
for decades. Now, we
honor those who made it
possible.
»page 4

Enhancing
oral health
care across
Latin America

Monday in photos

Kids learning to brush
their teeth, an awards
ceremony, free gum
and a chance at an
autographed football
highlight of the day.
»starting on page 6

Meet today’s
DTSC speakers

From diode lasers to
cleaning and shaping
root canals, we take an
in-depth look at each of
today’s must-see sessions
and their presenters.
»starting on page 14

Plenty to explore
Joan
Rivers
speaks
during the
Celebrity
Luncheon
on Monday.
(Photo/Carlo
Messina,
F/X Video &
Photo)
5

FOLA, USDOC honored for
expanding access to care
By Robin Goodman, Dental Tribune
n
A Monday morning breakfast
attended by Greater New York Dental
Meeting (GNYDM) members, officials
from the U.S. Department of Commerce, FOLA members, political dignitaries and key members of Henry
Schein’s senior management team was
a thoughtful and convivial way to
start the day.
The meeting began with a hearty
and generous breakfast where
see ORAL HEALTH, page 2

By Fred Michmershuizen,
Dental Tribune
n When it comes to learning about
the newest procedures and the most
innovative products for the dental

industry, there is no better source than
right here in the Big Apple. The Greater
New York Dental Meeting (GNYDM),
now in its 86th year, attracts dental
professionals from across the country
and around the world.

The meeting, known as the largest
dental exhibition in the United States,
features more than 1,500 exhibit hall
booths and several thousand new
products.
see EXPLORE, page 28

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news

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2

Greater New York Dental Meeting — Nov. 30, 2010

Going international
Greater New York Dental
Meeting pulls out all the
stops to welcome those
from other countries

Business center

As a special feature of the meeting, the international business center
meets the needs of manufacturers
and dealers who are interested in
exporting their products. It is located
in the registration area of the Jacob K.
Javits Convention Center and is open
during registration hours.

Oral Health

Dental Tribune America, LLC
116 W. 23rd St., Suite 500
New York, N.Y. 10011
Phone: (212) 244-7181
Fax: (212) 244-7185
E-mail: info@dental-tribune.com
www.dental-tribune.com

Vice President Global Sales
Peter Witteczek
p.witteczek@dental-tribune.com
Chief Operating Officer
Eric Seid
e.seid@dental-tribune.com
Group Editor & Designer
Robin Goodman
r.goodman@dental-tribune.com

International Commercial Specialists discuss exporting during a Monday
seminar sponsored by the United States Department of Commerce. (Photo/Fred
Michmerschuizen, Dental Tribune)
5

The business center provides international attendees with an ideal location to interact with U.S. exporters
to discuss business. The center also
provides such support services as
meeting rooms, on-site government
trade representatives, multilingual
interpreters and export counselors.

Export seminar

On Monday, through the Commercial
Service Export Seminar, exhibitors
learned about the various markets
represented by International Commercial specialists.
For the first time, the seminar
took the form of an open forum with
international commercial specialists
dialoging back-and-forth between
each other, the moderator and the
audience.

from page 1

warm greetings were exchanged in
between the breakfast tables among
old friends as well as the beginnings
of new ones.
Executive Director of the GNYDM
Dr. Robert Edwab and Henry Schein
Chairman and CEO Stanley Bergman began the program. Other distinguished speakers included New
York State Senator Adriano Espaillat,
FOLA President Dr. Adolfo Rodriguez
and U.S. Hispanic Dental Association
President Dr. Victor Rodriguez.
Henry Schein and the GNYDM recognized the contributions of the Federación Odontológica Latinoamericana’s (FOLA) and the U.S. Department
of Commerce in providing resources
to dentists who serve Latin American
communities across the United States
and 21 Latin American nations.
FOLA, the Latin American Dental
Federation, has helped unite member
organizations comprised of dental
professionals across Latin America
under a single organization, with
the goal of increasing access to oral
health care among Hispanic popula-

About
the Publisher

Publisher & Chairman
Torsten Oemus
t.oemus@dental-tribune.com

By Jayme S. McNiff, GNYDM Education
Coordinator
n
The Greater New York Dental
Meeting (GNYDM) welcomes international attendees from more than 120
countries.
As a world-renowned venue in dentistry, the GNYDM organizers understand the importance of creating a
comfortable and welcoming environment for all of its visitors; therefore,
the GNYDM offers courses in Spanish, Portuguese and French.
In addition, the GNYDM continues
to build a special relationship with
the members of all 21 countries that
make up the Federación Odontológica
Latinoamericana (FOLA), representing more than 350,000 dentists in
Latin America.
Educators and clinicians from
Mexico, Central America and South
America are regular visitors at each
annual event.

Hispanic Dental Association President
Dr. Victor Rodriguez during the 2010
FOLA leadership breakfast on Monday
morning. (Photo/Robin Goodman, Dental Tribune)
5

tions in the United States, Mexico and
Latin America.
In his address, Bergman applauded
FOLA’s leadership for bridging the
gap between culturally diverse Hispanic and U.S. communities and for
increasing access to oral health care
among Hispanic populations. Bergman also praised the U.S. Department
of Commerce for its role in streamlining open trade initiatives between
U.S. companies and health-care professional organizations located outside the United States.

Showtime

Exhibitors were able to participate
in “Showtime,” one-on-one appointments between the delegation leaders
from the embassy network and the
exhibitor. Together, they are exploring export opportunities and discussing the latest market information on
individual countries. At past GNYDM
shows, these commercial service
efforts have led to numerous export
successes.

Hospitality center

The GNYDM’s hospitality center is
also available for relaxing from the
busy pace of the exhibition or for
joining colleagues in a casual conversation. The hospitality center is
open from 8 a.m. to 4 p.m. today and
Wednesday.

“As the demographics of our country continue to change faster than
predicted just a few years ago, we are
a company committed to fostering
diversity and cultural competency
within our own organization and the
health-care professions we serve,”
Bergman said.
In addition, Bergman explained
that those gathered for the breakfast
were uniquely positioned to “help
health happen throughout the world”
via their cultural competency and by
fostering diversity. This is in keeping
with the Henry Schein Cares (HSC)
initiative, a global corporate social
responsibility program, which has
the motto “Help Health Happen.”
The HSC program includes disaster-response efforts, which targeted
tragedies such as the earthquake
in Haiti and Hurricane Katrina in
the United States. The Henry Schein
REACH program supports the growth
and development of culturally specific professional associations, including Hispanic communities, across the
United States.
— Henry Schein contributed to this report

Managing Editor/Designer
Show Dailies & Ortho Tribune
Kristine Colker
k.colker@dental-tribune.com
Managing Editor/Designer
Implant & Endo Tribunes
Sierra Rendon
s.rendon@dental-tribune.com
Online Editor
Fred Michmershuizen
f.michmershuizen@dental-tribune.com
Account Manager
Gina Davison
g.davison@dental-tribune.com
Account Manager
Mark Eisen
m.eisen@dental-tribune.com
Account Manager
Humberto Estrada
h.estrada@dental-tribune.com
Marketing Manager
Anna Wlodarczyk
a.wlodarczyk@dental-tribune.com
Marketing & Sales Assistant
Lorrie Young
l.young@dental-tribune.com
C.E. Manager
Julia Wehkamp
jwehkamp@dental-tribune.com
International C.E. Sales Manager
Christiane Ferret
c.ferret@dtstudyclub.com

Published by Dental Tribune America
© 2010 Dental Tribune America, LLC
All rights reserved.
today Greater New York Dental Meeting
Show Preview appears in advance of the
Greater New York Dental Meeting in New York
City, N.Y., Nov. 28–Dec. 1, 2010.
Dental Tribune America makes every
effort to report clinical information and
manufacturers’ product news accurately,
but cannot assume responsibility for the
validity of product claims, or for typographical errors. The publishers also do not
assume responsibility for product names or
claims, or statements made by advertisers.
Opinions expressed by authors are their
own and may not reflect those of Dental
Tribune America or Dental Tribune
International.

[3] =>

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news

4

Greater New York Dental Meeting — Nov. 30, 2010

DVI celebrates 30th anniversary
By Fred Michmershuizen,
Dental Tribune
n Dental Volunteers of Israel (DVI),
an organization that provides oral
health care services to the children of
Jerusalem regardless of background,
celebrated its 30th anniversary Sunday night with a gala celebration at
the Museum of Jewish Heritage in
Lower Manhattan.
Dr. Nedal Alayyan was named
DVI Volunteer of the Year. During
his remarks, Alayyan recounted
his experience as a child growing
up in Jerusalem and being treated
at the DVI clinic. Inspired by that
early experience, Alayyan became
a dentist himself and now gives
back to today’s children of Jerusalem
through DVI.
Stanley M. Bergman, chairman
and CEO of Henry Schein, delivered
the evening’s keynote address. In
remembering the late Trudi Birger,
founder of DVI, Bergman said: “Trudi
was a humanitarian, a visionary and
an entrepreneur. She realized that a
healthy smile enables a child to eat,
sleep, study and grow up without the
distraction of pain associated with
poor oral health.
AD

Dr. Robert R.
Edwab, executive
director of the
Greater New York
Dental Meeting,
left, and Stanley M.
Bergman, chairman
and CEO of Henry
Schein, are among
many attendees at
the 30th anniversary
celebration of Dental
Volunteers of Israel
on Sunday night.
(Photos/Fred Michmershuizen, Dental
Tribune)
5

Dr. Mike Feldman, left, Dr. Mike Alfano and Dental Tribune Editor in Chief
David L. Hoexter.
5

“Now in its 30th year, the energy
of the DVI program continues to
grow, as evidenced by the letters of
praise and support the organization
receives every day from volunteers of
all walks of life, in every dental specialty, and from all over the world,”
Bergman said.
Ambassador Meron Reuben, Israel’s ambassador to the United Nations
and to Columbia, also offered remarks
to gala attendees.
Steve Kess, vice president of global professional relations for Henry
Schein, Dr. Allen Helfer, president of

the American Friends of DVI, and Ran
Tuttnauer, CEO of Tuttnauer Ltd. and
a member of the DVI board, were also
honored.
Since its founding in 1980, DVI
has been providing free dental care

to Jerusalem’s most underprivileged
children. At the state-of-the-art Trudi
Birger Dental Clinic, children of all
faiths referred by the Department of
Social Welfare are treated by dentists
from around the world.

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scrapbook

6

Greater New York Dental Meeting — Nov. 30, 2010

Scenes from Monday
New York public school children enjoy the Greater New York Smiles Children’s
Program on Monday, which aimed to instruct and demonstrate the importance of
oral health care to local youth. (Photo/Carlo Messina, F/X Video & Photo)
5

Get your sugarless gum at the Trident
booth (No. 5604).
5

GNYDM attendees gather around the
Midmark booth (No. 217) to admire the
lush seating.
5

Milestone has many specials available
at the GNYDM. Stop by the booth (No.
2911) and ask about the High Production package (hint: you’ll get five free
boxes)!
5

Who needs Charlie? Pentron has its own set of ‘Angels’: from left, Colleen Thomas, Patricia Peckham, Adrienne Collins, Bethany Camarda and Justine Kilbride. Stop by the booth (No. 825) to chat with one of them about Pentron products.
5

Noel BrandonKelsch stopped
for a photo
just before
she took to the
podium for ‘EcoFriendly Infection Control:
Understanding
the Balance’
during the
first lecture on
Monday at the
DTSC Symposia,
located in Aisle
6000, Room 3.
5

The professional teeth whitening system Super Smile has been around
for 20 years and was created by Irwin Smigel. You can pick the popular
products up at reduced prices at the GNYDM show, and Julie Robbins,
left, Beverly McGowan can fill you in on the details at booth No. 2915.
5

Miki Tiedt, RDH, explains the benefits
of NuSmile to a GNYDM attendee at
booth No. 1007.
5

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Greater New York Dental Meeting — Nov. 30, 2010

scrapbook

7

Isolite founder Thomas Hirsch displays how well the system works with
Tarah DeSpain at booth No. 323.
5

Sherman Specialty (booth No. 703) is known for creating smiles. These furry creatures certainly help. Just ask Debbie Walbrecher, left, and Juan Philip Nobel.
5

Attendees have been flocking to the
DentalVibe booth (No. 5033) for good
reason. The system, which allows for
comfortable and predictable injections,
is available for $300 less than its regular
price at the GNYDM.
5

5

Taylor Mathewson, left, and Andy Yadegar of Brightsquid (booth No. 5613).

Meeting attendees learn more about
Dexis during a presentation at booth No.
4007.
5

Step into the “Comfort Zone” at HuFriedy Mfg. Co. (booth No. 1403).
5

Attendees have been flocking to the
DentalVibe booth (No. 5033) for good
reason. The system, which allows for
comfortable and predictable injections,
is available for $300 less than normal at
the GNYDM.
5

Find out how you can have a football
singed by Eli Manning at the Aseptico
booth (No. 807).
5

Sun Dental Labs is offering both 50 percent off and $50 off coupons at its booth (No.
5031). Thomas Cacavas and Vanessa Correa will help you out when you stop by.
5

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scrapbook

Greater New York Dental Meeting — Nov. 30, 2010

Photos by DT Editors
Robin Goodman,
Fred Michmerschuizen
and Sierra Rendon

Suni is offering many specials at the
GNYDM, such as a three-sensor promo
kit at its lowest price ever ($9,995, regularly $19,385) or its Suni 3-D Digital Pan
Sytem for $39,900. Visit the booth (No.
425) and Don Jackson or Hillary Elliott
can provide additional information.
5

Sean Garvey, left, Harald Ginterstorfer and Adam Shepherd of Leica Microsystems (booth No. 5334).

Do you place implants? If so, you’re
definitely going to want to stop by booth
No. 131 and hear about Osstell — the objective judge of implant stability — from
Laura Pestronk, from left, Nazanin Ghafouri and Pat Bradyhouse.
5

The leaders of FOLA (the Latin American Dental Federation) present an award
to Javier Martínez de Pisón, editor-in-chief of Dental Tribune Latin America, and
Torsten Oemus, publisher and chairman of Dental Tribune International, in recognition of their efforts to promote dental health in Latin American countries.
5

Want to hear more about a way to
enhance your dentures with long-term
performance, plus functional fit and
patient comfort? Kate, Jennie and David
Lang of Lang Dental can answer all your
questions at booth No. 804.
5

GNYDM attendees dine, dance at Saturday gala

The Greater New York Dental Meeting’s annual Dinner Dance took place Saturday evening at the New York Marriot Marquis Hotel. The black-tie event featured
cocktails, dinner and dancing with music provided by The Ultimate Entertainment.
5

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news

Greater New York Dental Meeting — Nov. 30, 2010

Ortho goes live on Wednesday
Specialty programs include live TAD Program
n This year, the Greater New York
Dental Meeting (GNYDM) is offering orthodontic specialty programs
each day this week. At this exclusive
series, attendees will learn the latest
trends and techniques in orthodontics.
A unique live demonstration of
orthodontic temporary anchorage
device (TAD) technology will be
among the broad range of educational
programs.
The GNYDM introduces and redeAD

fines its programs each year to inspire
the entire dental team to excel in
their profession. This year, various
world-renowned speakers and clinicians will discuss a variety of topics,
including new advances in orthodontic patient treatment, pediatrics,
mechanics and technology.
Drs. Jay Bowman and Elliott
Moskowitz will be among the various
speakers from New York University’s
College of Dentistry and Orthodontic
Alumni Association, who will be
A crowd gathers Sunday to watch
a live dentistry session during the
Greater New York Dental Meeting.
On Wednesday, Dr. Jay Bowman and
Dr. Jonathan T. Perry will present a
live demonstration of the placement
and activation of TADs. (Photo/Sierra
Rendon, Dental Tribune)
5

speaking today and on Wednesday.
Both seminars will present a selection of innovative anchorage applications and auxiliaries for various
malocclusions.
At these events, attendees can
become acquainted with a multitude
of multi-tasking options, including
mini-screws and the application of
pure skeletal anchorage for molar
distalization.
Dr. John Halikias, the GNYDM’s
general chairman, said he believes
these “sophisticated and grand programs” are what continuing education really means.
“We strive to offer these unique
seminars and hands-on workshops
so that oral healthcare practitioners
at all levels of education can excel
in their profession and specialty,”
Halikias said.
On Wednesday, Bowman and Dr.
Jonathan T. Perry will present a live
demonstration of the placement and
activation of TADs. This program will
include the benefits of incorporating
the use of TADs and implants into
traditional orthodontic treatment
modalities.
“New ideas are a welcome addition
to the educational programs at the
Greater New York Dental Meeting,”
said Dr. Robert Edwab, executive
director of the GNYDM. “By expanding to two live dentistry arenas, we
are able to revamp oral health-care
education.”
In addition, the Greater New York
Dental Meeting is again partnering with Align Technology to offer
the highly acclaimed Invisalign
Expo. This diverse array of educational courses will continue through
Wednesday.
Taught by the seasoned team of
Invisalign specialists, dental professionals will learn the logistics of tooth
alignment including treatment for
Invisalign crowding cases and other
orthodontic abnormalities.

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news

Greater New York Dental Meeting — Nov. 30, 2010

Dubai holds dental trade fair
Event sponsored by U.S. Department of Commerce and the Greater New York
Dental Meeting to promote the sale of U.S.-manufactured dental products
By Jayme McNiff, GNYDM Education
Coordinator
n The Greater New York Dental Meeting (GNYDM) once again partnered
with the U.S. Department of Commerce to sponsor a dental trade fair
in the Middle East region to increase
the sale of U.S.-manufactured dental
products. This annual event was held
in conjunction with the AEEDC-Dubai
International Dental Meeting.
Despite the recent downturn in
the world’s economy and the reported
financial challenges in Dubai, the
2010 AEEDC-Dubai International
Dental Meeting was a success.
Attendance surpassed the 2009
record and the number of exhibitors increased by approximately 15
percent. Most notable was the large
increase in exhibiting companies
from China and South Korea.
It is also important to note the
amount of recognition given to
AEEDC-Dubai by government officials of Dubai. Sheikh Hamdan bin
Rashid Al Maktoum, the deputy ruler
of Dubai, minister of finance and president of the Dubai Health Authority
visited the event on the opening day.
Sheikh Hamdan is also the benefactor and the patron of the “Sheikh
Hamdan Bin Rashid Al-Maktoum
Award for Medical Excellence,” an
award instituted to recognize excellence in the field of medical sciences.
The Dubai Health Authority, which
Sheikh Hamdan leads, supports the
education of dental and medical students. He continues to be an enthusiastic supporter of both the Dubai
International Dental Meeting, the
largest dental event in the Middle
East, as well as the GNYDM, to which
he sends a delegation each year.
Sheikh Hamdan visited the joint
U.S. Department of CommerceGNYDM exhibit booth and personally

Visiting the joint
USDOC-GNYDM
booth: Abdul Salam
Al Madani, Dr. Robert
Edwab, Robert W.
Dunn of the United
States Department of
Congress and Sheikh
Hamdan bin Rashid
Al Maktoum. (Photo/
Provided by the
GNYDM)
5

thanked the GNYDM and members
of the U.S. Department of Commerce
for their active participation in their
event. Forty-nine U.S. manufacturers
and distributors were in attendance
with other U.S. companies being represented by local distributors.
The final report from AEEDC indicated it experienced an increase of
approximately 25 percent in exhibit
space in 2009. There were more than
800 booths from 65 countries, including 15 international pavilions. With
such large representation from so
many other countries, it was gratifying that the U.S. booths were positioned conspicuously in a prominent
position in the exhibit hall. This location gave American products tremendous exposure. The GNYDM booth,
which included representatives from
the U.S. Department of Commerce
and the U.S. Embassy in Dubai, along
with other U.S. companies, was decorated with American flags and other
items reflecting our country.
The exhibit floor at AEEDC-Dubai
is an example of the competition the
U.S. dental manufacturing industry
faces throughout the world. Other
countries are well-organized and
often have governmental support.
There are approximately 70,000 den-

tists in the Middle East. This joint
effort between the U.S. Department of
Commerce and the GNYDM ensures
that American-made products are in
the forefront when competing with
dental products made by international competitors.
It also affords better exposure
for the U.S. dental industry on a global scale and maximizes exhibitorattendee interaction and the networking experience to produce greater
sales opportunities.
As strategic partners in this
endeavor, both the USDOC and
GNYDM are committed to helping U.S.
manufacturers succeed in this global marketplace. Exhibitors depend
on show management to deliver a
highly qualified audience for them to
achieve their objectives. The GNYDM
serves this purpose by traveling and
exhibiting worldwide to encourage
attendance in New York for the purchase of U.S.-manufactured dental
products.
The benefits are obvious. Dentists
see U.S. products at international
meetings and purchase them, thus
increasing our exports. Potential
attendees are encouraged to visit the
GNYDM to buy products and technology on site. In addition, the economy

of New York City gains tremendously
by these attendees. It is a “win-win”
for the dental industry, the United
States, the city of New York and, of
course, the GNYDM.
As a continuing example of the
GNYDM’s commitment to successfully promote the sale of U.S. dental
products throughout the world, it
is now developing a similar Dental
Trade Fair in Beijing, China.
The GNYDM contributes a tremendous amount of time and financial
resources each year for this Dental
Trade Fair endeavor.
GNYDM Executive Director Robert Edwab feels strongly that the
meeting has a responsibility to its
exhibitors to work 365 days a year,
not just the five days of its event, to
promote their products and increase
their sales opportunities. He believes
exhibitors must have the opportunity
to maximize their investments when
participating at dental events.
The GNYDM, which continues to
be the largest dental event in the
United States, with more than 59,000
attendees from all 50 states and 124
countries in 2009, aims to advance
the sales opportunities of U.S.-manufactured dental products throughout
the world, he said.

Small Business Jobs Act contains tax incentives
By Fred Michmershuizen, Dental Tribune
n
Legislation signed into law recently by
President Barack Obama contains provisions that
can benefit dentists who purchase equipment or
upgrade their practices. The Small Business Jobs
Act, described by the Small Business Administration (SBA) as “the most significant piece of small
business legislation in over a decade,” is designed
to help small businesses drive economic recovery
and create jobs.
Keith Drayer, vice president of Henry Schein
Financial Services, told today that dentists who
attend the Greater New York Dental Meeting and

other events can take advantage of several specific
provisions in the law.
“These are favorable developments for dentists,
whether they are sole practitioners or those practicing in a larger practice arena,” Drayer said.
According to Drayer, there are three particular
aspects of the Small Business Jobs Act of 2010 that
will benefit dentists:
• First, the allowable deduction for capital equipment purchased doubled to record levels of
$500,000 for 2010 and again for 2011.
• Second, for the first time, dentists can take a
deduction for qualified real property improvements, which for 2010 and 2011 is set at

$250,000.
• And, third, the 50 percent additional first-year
bonus depreciation was extended for 2010.
The new law extends SBA-enhanced loan provisions while offering billions more in lending
support, tax cuts and other opportunities for entrepreneurs and small business owners, according to
the SBA.
“Health care-specific lenders with access to
capital are a great source to discuss assisting dentists in realizing their practice goals,” Drayer said.
The legislation was signed into law on Sept. 27
by President Obama.

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speakers

Greater New York Dental Meeting — Nov. 30, 2010

Cleaning and shaping
with new technology
By Kristine Colker, Managing Editor

About the speaker

n From 2:40 to 3:40 p.m. today, Dr.
Bettina Basrani will present “Cleaning and Shaping With New Technology.”
Cleaning and shaping a root canal
are two inseparable concepts of endodontics. In this session, Basrani will
explain how shaping facilitates the
penetration of disinfecting solutions
into the deepest regions of the rootcanal system, including those that
cannot be reached by instruments.
The Revo S® is a new system
and the concept of the asymmetrical
cross section and adapted pitch is of
particular interest. In this lecture,
the guidelines for use of these instruments will be described.
Your DTSC Symposia session is
“Cleaning and Shaping with New
Technology.” Please tell us a little
about what participants can hope to
get out of it.
Many nickel titanium systems are
available; these instruments must
only be considered as a tool and not as
the sole factor responsible for success
or failure. In addition to the instrument itself, it is the way it is used by
practitioners that will influence the
result of the endodontic treatment in
the short and longer term. A new concept in shaping the canal system and
cleaning it will be addressed.
Could you go into a little more detail
about the Revo S? What are some
of the characteristics that you like
about it and does it offer any advantages over other instruments you’ve
used?
Launched in 2008, the Revo-S is a leading system in the European market,
and the concept of the “asymmetrical
cross section” is of particular interest
in terms of cleaning.
This sequence with only three
Ni-Ti instruments simplifies initial
endodontic treatment and optimizes
cleaning. The asymmetrical crosssection of the Revo-S facilitates penetration by a “snake-like” movement
and offers root canal shaping that is
adapted to the biological and ergonomic imperatives.
This sequence has a cutting/debris
elimination/cleaning cycle that optimizes root canal cleaning by improving the upward removal of the generated dentine debris. It also offers the
choice of an apical finishing (AS30,
AS35, AS40) that is most closely
adapted to the anatomical and ecological criteria of the canal.

Bettina Basrani, DDS, PhD, is assistant
professor and assistant head of undergraduate endodontics at the University
of Toronto. In 1989, she received her
DDS from the University of Buenos
Aires in Argentina. In 1998, she received her specialist in endodontics
and, in 2001, she received her PhD,
both in Buenos Aires, Argentina. She
has published in many publications
and received many awards.

An illustration of the Revo S system. (Photo/Provided by MICRO-MEGA)

This system avoids the grooves
to be obstructed and thus avoids the
extrusion of debris beyond the instrument tip and apical foramen. Finally it
reduces the stress on the instrument
thanks to the rippling movement
of the file along the canal walls; no
screwing effect, more flexibility, and
better ability to negotiate curves. In
my opinion, this is one of the best
systems I have ever used.
Would you say your presentation is
geared toward a specific audience or
is it more general? Is there anything
attendees need to know about ahead
of time in order to understand it?
The lecture is for the general dentists, the endodontists and the endo
residents. Every dentist that wants
to know about the new technology of
root canal instruments is welcome
to the lecture. For sure, the audience
will appreciate to know how Revo-S
is easy to use and make their daily
practice easier and faster.
Would you say that the Revo S has
changed how you practice in any
way?
Revo-S may change the way that

general practitioners and endodonists work because with it, only three
instruments are used to prepare the
canal: it is composed of two instruments for apical penetration (SC1
and SC2), and a recapitulating and
cleaning instrument (SU). The area
of the apical third is thus shaped to
a .06 taper, and an apical diameter of
25/100, which are optimal for debridement and disinfection.
As a conclusion, the development
of Revo-S, based on an asymmetry of
the blades, has allowed to perform a
simplified instrument sequence in
order to answer both the biological
(efficient shaping and cleaning) and
ergonomic (simplification and safety)
imperatives which are crucial to perform initial endodontic treatments.
Your session is sponsored by Micro
Mega. How did you begin working
with the company and what is it that
you like about its products and services?
MICRO-MEGA is a very serious company, and it is a pleasure to work with
them. The products that they have
are great. Their range of products is
wide and includes endodontics, obtu-

ration, handpieces, contra-angles and
hygiene products.
MICRO-MEGA is a 100-year-old
company, and its goal is to supply clinicians with instruments but,
more importantly, provide them with
high-performance operational methods and giving predictable clinical
results.
With its merger with Scican, the
Canadian company specializing in
infection control devices, the group
is one of the 10 largest dental equipment manufacturers in the world of
innovative products for the dental
and medical markets.
If there is one thing you could say
to attendees to encourage them to
attend your presentation, what would
it be?
The presentation will have a clinical
emphasis and a clinical application,
but I will try to show the relevant
references to do an evidence-based
lecture.
Is there anything else you would like
to add?
Come and see my lecture! You will be
surprised!

[15] =>

Greater New York Dental Meeting — Nov. 30, 2010

speakers

Paradigm shifts in implant dentistry
By Kristine Colker, Managing Editor
n From 4 to 5 p.m. today, Dwayne
Karateew, DDS, will present, “Contemporary Concepts in Tooth Replacement: Paradigm Shift.”
In the session, Karateew will
explain how the principle focus of
implant dentistry has changed significantly from the era of anatomically
driven implant placement” to the
current practice of restoration-driven
implant placement.”
Your DTSC Symposia session is “Contemporary Concepts in Tooth Relacement: Paradigm Shift.” Please tell us
a little about what participants can
hope to get out of it.
There have been approximately three
major paradigm shifts in implant dentistry during the past 30 years, all of
which continue to improve not only
osseointegration but also implant
esthetics.
I will review these changes, drawing attention to what is often missed or
overlooked and then, capitalizing on
these fundamental shifts in thought
and implant design, I focus on what
is possible clinically. Demonstrating
how to achieve desirable results and
also the extent of predictable esthetics, which is always evasive.
Could you go into a little more detail
about how today’s restorative-driven
implant placement is different from
anatomically driven implant placement of the past? Why is this important for clinicians to understand?
In the past, implant placement was
anatomically driven, meaning that
the implant was placed by the surgeon, where the bone was present.
It was then placed in the restorative
dentists hand to deliver the best restoration possible, which often was not
optimal.
Today, with the CBCT, CAD/CAM
surgical guides, treatment planning
software and other tools, we can better understand where the implant is
required to be placed. It is the restorative doctor who is driving the treatment planning. The role of the surgeon is simply to place the implant in
exactly the correct position spatially
and to alter the bone and soft-tissue
profile to facilitate this placement.
Would you say your presentation is
geared toward a specific audience or
is it more general? Is there anything
attendees need to know about ahead
of time in order to understand it?
From feedback I regularly receive,
this program is geared to all. Certainly generalists can gain information from the content, but specialists
have also said there is excellent
information in the content. I try not to
differentiate between specialist and
generalist as there are exceptional
practitioners from both categories.
How did you get involved in implant
dentistry? How long have you been
practicing?

I have been involved in implant
dentistry right from dental school
(Columbia University SDOS) where
I was able to watch implants being
placed.
At Penn where I completed my certificates in perio and fixed prosth, we,
of course, placed a large number of
implants. Upon graduation from that
program, I entered private practice
and my focus in on implant-based
dentistry.
I have been the director of implant
surgery in PG periodontics at the University of British Columbia and have
taught PG prosth at the University of
Washington. I now present my original material nationally and interna-

tionally. I have been practicing now
for 18 years ... wow! Time flies. Am I
really that old?
If there is one thing you could say
to attendees to encourage them to
attend your presentation, what would
it be?
You snooze, you lose! There are some
real gems here in the program. When I
see the same presenters time and time
again, I always learn something new
… this is new, fresh and relevant material for the modern practicing dentist.
Is there anything else you would like
to add?
Have fun in New York City!

About the speaker
Dr. Dwane Karateew
maintains a highend, boutique-style,
solo practice in
Vancouver, concentrating on implantassisted dental rehabilitation and esthetics. His dental education began in
New York City at Columbia University,
where he completed his DDS degree,
which was followed with a year-long
AEGD at the Columbia-Presbyterian
Medical Center, also in New York. Karateew then attended the University of
Pennsylvania in Philadelphia, where
he obtained diplomas in both periodontics and fixed prosthodontics.
AD

[16] =>

speakers

Greater New York Dental Meeting — Nov. 30, 2010

Diode lasers: the
soft-tissue handpiece
By Fay Goldstep, DDS, FACD, FADFE and
George Freedman DDS, FAACD, FACD
n While dental lasers have been
commercially available for several
decades, and their popularity among
patients is unparalleled, the dental
profession has taken to this treatment
modality rather slowly.
Lasers have been thoroughly documented in the dental literature. They
are an exciting technology, widely
used in medicine, kind to tissues and
excellent for healing.
So why have they not been more
widely embraced by the practicing
dentist?
There is a wide perception in the
profession that somehow the dental
laser is not useful, is too complicated
and is too expensive. These parameters have changed forever with the
arrival of the diode laser onto the
dental scene.
There is now a convergence of
documented scientific evidence, ease
of use and greater affordability that
makes the diode laser a “must have”
for every dental practice.

Dr. Fay Goldstep and Dr. George Freedman will present “Soft Tissue Lasers
and Caries Diagnosis” from 10 to 11
a.m. today. The doctors will discuss
how, for them, AMD Picasso is the softtissue handpiece and is an essential
part of dental practice for the dentist
and the hygienist. This program focuses on these treatments: 15 second
troughing instead of using retraction
cord; instant chariside gingivectomies,
gingivoplasty, bacterial decontamination, LAPT, bio stimulation and much
more. Additionally, the Carie Scan PRO
is the latest and most accurate diagnostic tool for the clinical practice. The
CarieScan PRO permits dental professionals to evaluate decay in teeth and
provide information about whether
the tissue is healthy, in the early
stages of decay or already significantly
decayed.

About the authors

Diode lasers: the science in brief

LASER is an acronym for Light
Amplification by Stimulated Emission of Radiation. Lasers are commonly named for the substance which
is stimulated to produce the coherent
light beam.
In the diode laser, this substance is
a semiconductor (a class of materials
which are the foundation of modern
electronics including computers, telephones and radios). This innovative
technology has produced a laser that
is compact and far lower in cost than
earlier versions.
Much of the research has focused
on the 810 nm diode laser. This
wavelength is ideally suited for softtissue procedures because it is highly
absorbed by haemoglobin and melanin.
This gives the diode laser the ability to precisely cut, coagulate, ablate
or vaporize the target soft tissue.
Treatment with the 810 nm diode
laser (Picasso Diode Laser, AMD
LASERS) has been shown to have
a significant long-term bactericidal
effect in periodontal pockets (Fig. 1).
A. actinomycetemcomitans, an
invasive pathogen associated with
the development of periodontal disease and generally quite difficult
to eliminate, responds well to laser
treatment. Scaling and root planing
outcomes are enhanced when diode
laser therapy is added to the dental
armamentarium.
The patient is typically more com-

See Dr. Goldstep
and Dr. Freedman

The Picasso Diode Laser by AMD LASERS. (Photo/Provided by AMD LASERS)

fortable during and after treatment,
and gingival healing is faster and
more stable.

Diode laser: ease of use

Early adopter dentists thrive on new
technologies. They enjoy the challenges that come with being the first
to use a product.
Most dentists, however, are not
early adopters. During the past two
decades, lasers have intimidated
mainstream dentists with their large
footprint, lack of portability, their
high maintenance profile, confusion
of operating tips and complex procedural settings.
Common questions: When do I use
which tip? What setting works for
which procedure? Why do I need a
laser when I have been managing well
without one?
Enter the diode laser. It is compact.
It can easily be moved from one
treatment room to another. It is selfcontained, and does not have to be
hooked up to water or air lines. It has
one simple fiberoptic cable that can
be utilized as a reusable operating tip.
The units come with several presets, although after a very short time,
the operator becomes so comfortable
they are rarely needed.

The power and pulse settings are
quickly adjusted to suit the particular
patient and procedure.
One of the authors is a dentist
who does not thrive on the challenge
of brand new high-tech, high-stress
technology. In fact, having tried many
lasers in the past that promised to be
user-friendly, they were found to be
anything but.
The 810 nm diode laser was a
totally different experience; after
a brief in-office demonstration, the
laser handpiece felt comfortable
enough to perform some simple clinical procedures.
Further online training and lecture courses enhanced both clinical
comfort level and competency.

Diode laser: affordability

Laser technology has always come
with a high price tag.
Manufacturing costs are high and
cutting-edge technology commands
steep pricing.
Diode lasers are less expensive to
produce. Breakthrough pricing for
this technology has now reached less
than $5,000.
At this level, the diode laser
becomes eminently affordable for the
average practicing dentist.

Dr. Fay Goldstep has served on the
teaching faculties of the post-graduate
programs in esthetic dentistry at SUNY
Buffalo, the Universities of Florida
(Gainesville), Minnesota (Minneapolis)
and has been a ADA Seminar Series
speaker. She has lectured nationally
and internationally on soft-tissue lasers, electronic caries detection, healing dentistry and innovations in hygiene and has published numerous
textbook chapters and articles on these
topics. Goldstep is a consultant to a
number of dental companies, and she
maintains a private practice in Toronto,
Canada.

Dr. George Freedman is a founder
and past president of the American
Academy of Cosmetic Dentistry, a cofounder of the Canadian Academy for
Esthetic Dentistry and a diplomate
of the American Board of Aesthetic
Dentistry. He is the author or co-author
of 11 textbooks, more than 600 dental
articles, and numerous webinars and
CDs and is a team member of REALITY. He lectures internationally on
dental esthetics, adhesion, desensitization, composites, impression materials
and porcelain veneers. A graduate of
McGill University in Montreal, Freedman maintains a private practice limited to esthetic dentistry in Toronto,
Canada.

[17] =>

[18] =>

speakers

Greater New York Dental Meeting — Nov. 30, 2010

A new era for air abrasion
By Marc Gottlieb, DDS
Air abrasion is a time-tested method
for conservative preparation of small
lesions in teeth. As well as being a
very minimally invasive technique
for cavity preparation, it has been
shown to increase adhesion strength
to enamel, dentin,metal, glass and
ceramic substrates.
Early units were very large and
very expensive; the size was 3 by 1.5
(footprint) feet, which made mobility
in the operatory difficult. Another

negative was the “messiness” of noncaptured aluminum oxide particles
being dispersed around the operatory. Large, obtrusive auxiliary vacuum units were recommended but not
frequently used.
Enter the Prep Start H2O with its
“water-shrouded” particle beam. The
powder nozzle being separated from
the annular ring of water does not
create a “slurry” but rather a “shower
curtain” that contains the ricocheting particles after their impact. The
result is the efficiency of dry parti-

cle cutting with the benefit of water
capture ensuring no airborne dust
problems.
Rubber dams are recommended
with the new units as the dry particle
“trampoline” effect is not encountered
with the Danville “water-shrouded”
unit. Another benefit of a completely
segregated water supply is that
water can be heated in a microwave
oven prior to use thereby yielding
115-degree water. This minimizes or
eliminates the use of anesthetic in
most cases.

See Dr. Gottlieb
Dr. Marc Gottlieb will present “The
Newest Developments in the Art and
Science of Air Abrasion” from 12:501:10 p.m. today. Air abrasion has its
origin in the 1950s. The years since
have seen it come and go in popularity
as a tooth cutting modality but never
in surface conditioning for adhesion.
The advent of the water shrouded
particle beam has again ignited interest in techniques to create minimally
invasive restorations that are both
biomimetic and strong. Burs, whether
carbide or diamond, can and do cause
crazing and cracking of enamel and
dentin; particle ablation does not. The
last obstacle to overcome was the dust
— that has been accomplished with the
“water shroud.”

About the speaker

Fig. 1: Shows recurrent caries on tooth #18, note the old
delaminating sealant. (Photos/Provided by Dr. Marc Gottlieb)
5

Fig. 3: Shows caries detector in use.

Fig. 2: Shows the Prep Start H2O cutting old sealant and new
caries out.
5

Fig. 4: Shows caries detector revealing further prep needed.

Fig. 6: Shows composite material being light cured.
5

Fig. 8: Shows a ‘clear’ field without
powder contamination as was the case
in the prior non-water shrouded equipment. This procedure was performed
without anesthetic.
5

Fig. 5: Shows complete removal of caries and old sealant.
5

Fig. 7: Shows the finished restoration.

Dr. Marc Gottlieb was born and raised
on Long Island, N.Y., and attended
Union College in Schenectady, N.Y.
as well as the University of Buffalo
School of Dentistry. While at Buffalo,
he received many academic scholarships, awards and fellowships. After
graduation from dental school, Gottlieb went on to a two-year post-doctoral
residency program at Long Island Jewish Medical Center. This unique opportunity provided advanced training
in anesthesiology and all the specialties of dentistry. Gottlieb is currently
on staff at Stony Brook University
Hospital, maintains a full-time private
practice, lectures all across the United
States and has authored more than a
dozen dental articles.

[19] =>

[20] =>

speakers

Greater New York Dental Meeting — Nov. 30, 2010

Introduction to CBCT, especially
as it pertains to prevention of
failures in oral implantology
By Dr. Dov M. Almog
n Intraoral and panoramic imaging
are not three-dimensional and clinicians can obtain only vague measurements from them due to magnification
changes as a result of positioning.
They are not efficient for viewing
certain pathologies and, because of
the limitations, cone-beam computed
tomography (CBCT), 3-D imaging
technologies started to evolve. CBCT
3-D captures a volume of data and,
through a reconstruction process, it
delivers images that do not contain
magnification, distortion and/or overlap of anatomy.
In recent years, CBCT 3-D started to
make big inroads into every discipline
in our dental profession, expanding
the horizons of clinical dental practice by adding a third dimension to
craniofacial treatment planning.
CBCT uses advanced 3-D technology to provide the most complete
anatomical information on a patient’s
mouth, face and jaws areas, leading to enhanced treatment planning
and predictable treatment outcomes.
According to dental practitioners
using this technology, it makes us
more efficient.
Essentially, this was a paradigm
shift where measurements and anatomical relationships are precise and
provide practitioners clear insight
into the patient’s anatomical relationships.
As far as oral implantology,
according to Kalorama Information
(www.kaloramainformation.com/
pub/1099235.html), it is estimated
that growth in implant-based dental
reconstruction products will outstrip
all other areas in dentistry.
The traditional method of replacing a tooth with a dental bridge has
been shown to be problematic, and
more permanent solutions are badly
needed.

Fig. 4: Left sinus perforation.

See Dr. Almog
Dr. Dov Almog will present “Introduction to Cone-Beam CT (CBCT), especially as it pertains to Prevention of
Failures in Oral Implantology” today
from 1:20 to 2:20 p.m. The first half
of the lecture will provide an overview on the need for CBCT 3-D-based
imaging technology as it pertains to a
diversity of applications suitable for
both general dentists and specialists.
The second half of the lectures will
concentrate on CBCT-based imaging
as it pertains to prevention of failures
in oral implantology in a variety of
treatment areas, ultimately facilitating
safer treatment planning and predictable restorative/esthetic results, and
providing attendees with step-by-step
implant site assessment

Fig. 1: Implant fracture. (Photos/Provided by Dr. Dov M. Almog)
5

Fig. 3: Perforating the lingual undercut.
5

With a rapidly aging population
trend in the developed world and the
resulting enormous unmet need for
teeth replacement, a large number
of companies see the opportunity to
move into these sophisticated dental
techniques.
And indeed, as some have predicted, the growth in dental implantbased procedures increased considerably in recent years.
As a result, there has been a rapid
increase in the number of practitioners involved in implant placement,
including specialists and generalists,
with different levels of expertise. At
the same time, we are witnessing a
diversity of unusual complications
associated with these procedures.
A literature and web search

Fig. 2: Impingement on adjacent tooth.

revealed several published reports
of such complications which include:
implant fractures (Fig. 1); impingement on adjacent teeth (Fig. 2); perforating the lingual undercut (Fig.
3); sinus perforations (Fig. 4); and
displaced implants into the maxillary
sinus (Fig. 5), to-name-a-few.
The clinical management associated with some of these complications
is difficult at times and considered
very invasive.
Therefore, while the quantitative
relationship between successful
outcomes in dental implant treatment and CBCT-based dental imaging
is unknown and awaits discovery
through large prospective clinical
trials, I strongly believes that using
CBCT-and 3-D-based dental imaging
is becoming a reliable procedure from
a precautionary standpoint based on
a series of recent preliminary clinical
studies and case reports.
The author strongly believes that
by taking a CBCT-, 3D-based study
prior to placing dental implants, many
of the above mentioned complications
can be circumvented.

Fig. 5: Displaced implants into the maxillary sinus.

About the speaker

Dr. Dov Almog is a prosthodontist representing more than 30 years of diversified professional experience in clinical,
academic and research environments.
His publications include articles on
cone beam CT; dental implants; carotid
artery calcifications; and practice management, to name a few. In 2003, in
acknowledgment for his research on
incidental findings of carotid artery calcifications on panoramic radiographs,
Almog received the Arthur H. Wuehrmann Award by the American Academy of Oral & Maxillofacial Radiology.
Currently, Almog is serving as the
chief of the dental service for the U.S.
Department of Veterans Affairs at the
VA New Jersey Health Care System. His
past professional career appointments
include associate director of the University of Rochester Eastman Dental
Center and associate professor in the
division of prosthodontics. He may be
contacted at Dov.Almog@va.gov.

[21] =>

Greater New York Dental Meeting — Nov. 30, 2010

speakers

21

Continuing education? Yes, please!
By Robin Goodman, Group Editor
n On the second day of the Greater
New York Dental Meeting (GNYDM),
there were indeed just as many opportunities for continuing education as
there were on the first day.
In order to choose one, it is just
a matter of what suits your style of
learning, of course.
With workshops, luncheon learning, seminars, specialty programs
and symposia to choose from, the
real problem is finding the time to fit
everything in that you would like to
take advantage of.
With not one but two Live Dentistry
arenas to choose from, these learning
locations continue to be a big draw
for attendees. Every seat is a good one
thanks to the multiple large screen
TVs scattered throughout the seating
area, as well as the huge screens at the
front on either side of the stage.
On Monday morning, while Dr.
Stephen J. Gordon worked on a live
patient, Dr. Garry Bey explained “The
Endo/Restorative Continuum: Modern Techniques and Tools for the
General Dentist” that Gordon was
demonstrating in the Live Dentistry

Attendees
practice their
skills in the
glass classroom ‘Implant
Esthetics
Workshop’
with Dr.
Frank L.
Higginbottom
instructing.
5

Dr. Gregori Kurtzman speaks at the
DTSC Symposia about ‘Incorporating
New Advances in Dental Materials and
Techniques into Your Restorative Practice’ on Monday morning. (Photo/Robin
Goodman, Dental Tribune)
5

Arena No. 2.
The glass classrooms Monday
were also well-attended and offered a
wealth of variety from speakers such
as Judy Bendit, RDH, who spoke about
“Let’s Get to the Heart of Ultrasonics,” to Dr. Zev Schulhof in the Botox/

Dysport workshop to Dr. Frank L. Higginbottom in his “Implant Esthetics
Workshop.”
Over at the DTSC Symposia on
Monday, Dr. Gregori Kurtzman spoke
on the topic of “Incorporating New
Advances in Dental Materials and

Techniques into Your Restorative
Practice” while Noel Brandon-Kelsch
spoke about “Eco-Friendly Infection
Control: Understanding the Balance.”
Check the program for the complete Wednesday schedules for each
educational venue.
AD

[22] =>

22

practice matters Greater New York Dental Meeting — Nov. 30, 2010

Superior customer service: It doesn’t just happen
By Roger P. Levin, DDS
n When patients arrive for treatment,
these individuals deserve customer
service equal to the dentist’s clinical
standards. Every patient interaction
represents an opportunity to make a
favorable impression.
Customer service is about developing relationships with patients to
the point where they cannot imagine going to any other office. Such
patients will gladly refer their friends
and neighbors to your practice.

Determine the state of customer
service in your practice

To provide an honest look at customer
AD

service in your practice, ask the following questions:
• Are front desk personnel merely
polite, or also enthusiastic and
attentive?
• Are staff members content to provide minimal information, or do
they build value for the practice
and its services?
• Do new patients receive a practice
brochure, directions and forms
before their first visit?
• Does the office anticipate patient
questions regarding dental insurance, fees and financial options?
Customer service is all about
exceeding expectations. Was the

basic need of the patient met? Or
was the opportunity seized to deliver
much more?

Achieving superior customer
service

Creating the ideal patient experience
cannot happen overnight. The entire
practice must be trained to deliver
that experience.
One critical technique is scripting
that prepares dentists and their staff
for every conversation with current
and prospective patients.
To deliver outstanding customer
service, what we call Stage III Customer Service,™ a clinician must
implement as many of the following

action steps as possible:
• Design scripts that answer frequent patient questions so that you
are creating energy and building
trust with patients.
• Employ scripts that can allow staff
members to handle the most difficult patient conversations with
ease, whether about major treatment decisions or financial concerns.
• Begin each patient conversation with something personal as
opposed to jumping in with clinical
conversation immediately. Take
the time to talk to each patient
about something in his or her life.
• Learn one new thing about a patient
during every visit.
• Call patients in the evening to see
how they are feeling after a procedure.
• Thank patients who refer family
and friends with a handwritten
note or a phone call.

Conclusion

Each patient contact is another chance
to exceed patient expectations and
create a loyal patient base. The right
training, motivation and leadership
can deliver customer service that
keeps patients coming back to the
practice.
More satisfied patients should
always be the goal of practices seeking to increase production.

Here at the GNYDM
Visit Levin Group’s Dental Consulting
Resource Center at www.levingroupgp.
com for a wide range of educational
materials, including tips, newsletters
and white papers. You can also connect
with Levin Group on Facebook and
Twitter (@Levin_Group) for tips, news
and sharing ideas. For more information, stop by the booth, No. 819.

About the author

Dr. Roger P. Levin, DDS, is founder
and chief executive officer of Levin
Group, a leading dental practice management consulting firm. For more
than 20 years, Levin Group has helped
thousands of general dentists and specialists increase their satisfaction with
practicing dentistry.

[23] =>

Greater New York Dental Meeting — Nov. 30, 2010

exhibitors

BruxZir solid zirconia indications for implants
By Dr. Bradley C. Bockhorst
n Why should you be interested in
the monolithic concept of a solid zirconia crown?
As you know, when you fuse porcelain to a metal or zirconia substructure, there is always the possibility
the two layers could separate. The
best-case scenario is a small chip of
the porcelain that you might be able
to polish off. The worst-case scenario
is that the porcelain completely fractures, exposing the substructure and
requiring replacement.
A key benefit of monolithic restorations is that nothing can chip off,
as we don’t have two materials fused
together. The restoration is made of
one homogeneous material.

A look at ProScore’s
XTend Ceramic kits,
and turbines
n With the launch of its new XTend™
Ceramic line of turbines and kits last
year, ProScore offers dentists some of
the best quality, do-it-yourself products for high-speed handpieces in the
market.
Not only are XTend Ceramic products backed with warranties — oneyear for turbines and six-months for
rebuild kits — XTend products outperform steel bearings while lasting
longer and producing less noise and
vibration.
The ceramic bearing technology
incorporated in XTend Ceramic products provides many handpiece performance benefits:
• Reduced wear: Ceramic balls are
twice as hard as steel balls
• Increased durability: Ceramic balls
are 40 percent lighter than steel
balls, which reduces the internal
forces and loads caused by highspeed rotation
• Longer life: Ceramic bearings perform better than steel under marginal lubrication.
• Quieter and smoother operation:
Noise and vibration are reduced as
a result of lower loads.
XTend Ceramic turbines also feature hardened, heat-treated, precision-ground spindles to enhance concentricity and to further reduce noise
and vibration.
ProScore has been dedicated to
do-it-yourself handpiece repair and
maintenance since entering the dental market more than 15 years ago as
Score International.

Here at GNYDM
For more information, contact ProScore at (800) 726-7365, visit www.
scoredental.com or find ProScore
at the Henry Schein booth, Nos.
1015/1023/1417/1820.

BruxZir ® is a full-contour zirconia
restoration with no porcelain veneer.
More brawn than beauty, the BruxZir solid zirconia crown has rapidly
gained popularity for posterior restorations, thanks to the precision milling of CAD/CAM technology. With
the increasing price of gold for porcelain-fused-to-metal restorations, the
proven strength of zirconia gives
you a viable option for your posterior
implant crowns and bridges.
Inclusive Custom Titanium Abutments provide ideal support for the
restoration and the soft tissue. This
CAD/CAM-designed abutment exhibits a natural-looking emergence and
provides strength and durability.

The laboratory virtually designs
your abutment and mills a tailormade solution of the highest quality.
Also available in the Inclusive line of
products is the Inclusive All-Zirconia
Abutment and the Inclusive Zirconia
Abutment with titanium insert.

BruxZir screw-retained implant
crown

The screw-retained BruxZir crown
provides a one-piece alternative to
cemented implant restorations.
This restoration combines the abutment and crown into one solid restoration. The benefits include: no crown
margin, and therefore no concerns
about excess cement; easy retriev-

Here at GNYDM
For more information, stop by the
Glidewell booth, No. 2203.

ability; and, because it is monolithic
zirconia, no possibility of porcelain
fracturing off.
Inclusive Custom Implant Abutments, as well as the screw-retained
BruxZir crown, are compatible with
the Neoss, NobelReplace, NobelActive, Biomet 3i Certain, Branemark
System RP, Straumann Bone Level,
Keystone PrimaConnex and Zimmer
Screw-Vent implant systems.
AD

[24] =>

24
DMG America
representative
Mike Lanzieri
talks to a GNYDM
attendee about
the benefits of
Icon. ‘Drilling?
No Thanks!’
(Photo/Sierra
Rendon, Dental
Tribune)
5

exhibitors

Greater New York Dental Meeting — Nov. 30, 2010

Luxatemp Ultra: Back
and better than ever
By Sierra Rendon, Dental Tribune
n
DMG America’s Luxatemp has
been an industry favorite for more
than 20 years, and now the company
has launched Luxatemp Ultra, and
with it, “the best just got better”!
“The new version encompasses all
of the benefits of Luxatemp but with
added superior, flexural strength,”
said DMG America President George
Wolfe. “This allows the product to be
used in all provisional restorations.”
Incorporating proprietary nano

technology, new Luxatemp Ultra
contains industry-leading flexural
strength — the true measure of provisional stability and long-term durability.
Luxatemp Ultra continues to
deliver the unmatched esthetics synonymous with the Luxatemp name,
Wolfe said. Along with superior color
stability, Luxatemp Ultra includes
florescence, to create temporaries
that look more like natural teeth in
all lighting conditions.
In addition to introducing Greater
New York Dental Meeting attendees
to the benefits of Luxatemp Ultra,
Wolfe said DMG America is promoting its revolutionary treatment for
incipient caries and white spots: Icon.
“Icon has been very well-accepted
(since its launch a year ago) and has
received a lot of attention from consumer media,” he said. “But because
it’s a deviation from the norm, it
requires a different mindset. It really
is revolutionary.”
Icon provides an innovative, neverseen-before option for the treatment
of smooth surface and proximal carious lesions.
Prior to Icon, dental professionals
had two choices in the treatment of
caries: use fluoride and other treatments to re-mineralize enamel in the
very early stages — or “wait and see”
until it’s time to “drill and fill.”
However, with Icon, instead of taking a “wait-and-see” approach, a clinician can arrest the progress of early
enamel lesions up to the first third of
dentin in one simple procedure. Using
Icon, you can avoid the unnecessary
loss of health tooth structure. The
treatment is truly minimally invasive, Wolfe said.

Here at the GNYDM
To learn more about Luxatemp Ultra or
Icon, stop by the DMG America booth
(No. 4615) and ask about show specials.
You might even win an iPad!

Icon application procedure
Icon offers fast, simple treatment in one
visit — with no drilling!
1) For proximal lesions, the affected
teeth are slightly separated with
dental wedges.
2) The surface area of the lesion is
eroded with a 15 percent HCI gel.
This opens the pore system of the
lesion body.
3) The pore system is then dried with
ethanol.
4) Icon is then applied onto the lesion
body with the application aid. The
extremely high penetration coefficient of the Icon resin enables it to
penetrate into the lesion pores.
5) Excess material is then removed
and the material is light cured.
Total treatment time per lesion: about
15 minutes!

[25] =>

exhibitors

Greater New York Dental Meeting — Nov. 30, 2010

25

Dental chair warms,
massages the patient
By Robin Goodman, DT Group Editor
n
Midmark devoted years of
research and development in order
to create a unique dental chair that
helps to relax and provide comfort to
the patient, but also provides unobstructed access for the clinician.
The Cantilever Forward™ design
grants patient access as low as 15
inches and as high as 34 inches. In
addition, the optional SerenEscape™
feature warms and massages the
patient’s lower back.
Dental Tribune stopped by the Midmark booth, No. 217, to test the chair
out and talk to Midmark Director of
Marketing Bill Zulauf.
Would you tell us more about the
ElevanceTM dental chair please?
We introduced the Elevance dental
chair late this summer, so it’s relatively new. The key features are its
styling, the access for both the patient
and the dentist and the comfort.
More details about the styling
include the fact that the chair has a
cantilevered forward design, which
allows one to place the chair very low
or very high. Thus, if a practitioner
wants to do a procedure standing, this
chair makes it possible.
This, of course, gives the clinician
good access to the patient, but without
the arm rests being in the way. There
is also easy access for the patient
to get in and out of the chair. The
Elevance chair will lift a 450-pound
patient. Most dental chairs only go as
high as 350 pounds.
From a comfort standpoint, the
back of the chair has an integrated
heat and massage features that the
patient can control. There are three
different types of massage — flat,
pulse or wave — and the patient can
also control the speed and intensity.
We noticed that a lot of dental
offices place blankets in the corner
of the room for patients to use while
seated in the dental chair. So now,
warmth through the Elevance chair
avoids the sepsis problem associated
with using a blanket.
There is a foot pedal for the clinician’s control of the chair, but it also
has a wireless remote control with
four preset positions that can be programmed as well as a composite safe
mode for the dental light.
Additional features include an
optional, double articulating, magnetic headrest that comfortably and
accurately positions the patient’s
head for full access.
The integrated armrests cradle
the patient’s body. Advanced lumbar
support means the patient stays comfortable even during long procedures.
The contoured seat pocket not only
increases patient comfort but also
ensures proper positioning.

A concave footrest nestles the
patient’s feet together, increasing
relaxation.
Midmark Director of
Marketing Bill Zulauf sits next
to the company’s new Elevance
dental chair, which debuted this
summer. Stop by booth No. 217
to test out this cantilevered design for yourself. (Photo/Robin
Goodman, Dental Tribune)
5

AD

[26] =>

exhibitors

Greater New York Dental Meeting — Nov. 30, 2010

Isolite dental isolation technology
garners more industry recognition
Isolite brings home
another accolade while
new IsodryTi named Top
Technology Product
n Isolite Systems, maker of dental
isolation technology, announced its
products have received new industry
AD

recognition. Dentistry Today magazine recognized the Isolite dryfield
illuminator as one of the Top 100
Products for 2010 for the dental
industry.
The Isolite dryfield illuminator is
a dental tool that combines the functions of light, suction and retraction
into a single device, solving many of
the frustrations that dental professionals deal with on a daily basis.

The device gently holds the
patient’s mouth open, keeps the
tongue out of the working field and
guards the patient’s vulnerable airway, all while continuously evacuating saliva and excess moisture.
The super-soft mouthpiece used
with the device makes for a more comfortable experience for the patient
and allows dental professionals to
work more efficiently with greater

Here at the GNYDM
For more information about Isolite
Systems, call (800) 560-6066 or visit
www.isolitesystems.com. Both Isolite
and IsodryTi are being exhibited at
booth No. 323.

control over the oral environment.
Additionally, the company said
its IsodryTi, a non-illuminated dental isolation system, was named to
Dentistry Today magazine’s Top 50
Technology Products for 2010.
IsodryTi performs all the functions
as Isolite, with the exception of intraoral illumination. The IsodryTi was
introduced to the dental industry in
February.
Both dental isolation systems utilize the patented Isolite Isoflex mouthpiece. The unique shape and softness of the mouthpiece is key to the
systems’ advanced dental isolation.
The latex-free mouthpiece comfortably allows fluids and debris to be
aspirated from deep within the oral
cavity.
Built-in tongue, cheek and throat
shield protect the patient from injury
and provide an added measure of
assurance that the airway is better
protected from possible dental debris.
Single-use Isolite mouthpieces are
available in five sizes to fit the spectrum of patients from small child to
large adult.
Other recognition received by Isolite Systems for its Isolite dryfield
illuminator includes:
• Dentaltown Magazine “Townie
Choice Award” winner (2005, 2006,
2007, 2008, 2009)
• DrBicuspid.com “Dental Excellence Award — Best New Instrument” (2009)
• Named by Dentistry Today magazine as one of the Top 100 Products
(2003, 2005, 2008, 2009, 2010)
• Named a “Best Product 2008” by
Dental Product Shopper magazine;
received a 4.8 rating (out of a possible 5.0) by reviewing dentists
• Isolite Systems and Thomas R.
Hirsch, DDS, received the Inventor
Award from the World Congress
of Minimally Invasive Dentistry
(2004).

The Isolite
and the IsodryTI
(Photo/Provided
by Isolite Systems)
5

[27] =>

[28] =>

exhibitors

Greater New York Dental Meeting — Nov. 30, 2010

Explore from page 1
7

Dental Tribune has been combing the aisles here at GNYDM to see
what’s new and exciting. Here are a
few highlights:
• Dental Sharing (booth No. 5227),
a company founded by Dr. Glenn
Godart, allows dentists to share
digital X-rays and other electronic
patient files with each other in
a HIPAA-compliant manner. The
web-based service offers the ability to manage and store full-resolution images and related documents, but it does not require any
incremental hardware or software
investment.
• At Aseptico (booth No. 807), you
can learn about a new, fully selfcontained mobile dental cart
featuring one low-speed and two
high-speed handpiece connections, high-volume and low-volume
suction with overflow protection
and electronic waste purge, and
several options, including a piezo
electronic scaler, a curing light and
a height adjustable tray. (You can
also enter for a chance to win an
autographed football at Aseptico.)
• For clinicians who practice endodontics, Komet USA (booth No.
5422) is offering Endo Rescue tools,
which are useful in the removal of
instrument fragments that might
occur during a procedure. The
removal of such fragments is often
extremely difficult, but Endo Rescue offers a simple and systematic
solution.
• Pentron Clinical (booth No. 825) is
offering Fusio Liquid Dentin, the
first self-adhesive flowable composite, that bonds to dentin and
enamel without acid etching or a
bonding agent. By fusing together
adhesive and restorative technology into one product, Pentron has
created what it calls one of the most
versatile materials in dentistry.
• Aribex (booth No. 337) is offering
the NOMAD Pro handheld X-ray

Rob Conner of Tess Corp. (booth No. 816) is offering discounts on toothbrushes. (Photos/Fred Michmerschuizen, Dental Tribune)

Attendees can stop by the Aribex
booth (No. 337) to hear about the Nomad, a handheld X-ray system, and receive information on a free second-year
warranty
5

system. The cordless unit provides
hundreds of images from a single
battery charge.
• Tess Corp. (booth No. 816) is offering
show discounts on toothbrushes.
The company also offers dental
floss, proxi-tips and an implantprophy kit.

If you haven’t yet seen all that you
wanted to see here at GNYDM, there is
still plenty of time. The exhibit hall is
open today until 5:30 p.m. and tomorrow from 9:30 a.m. until 5 p.m.

Bill Monitz, left, and Dr. Glenn Godart
of Dental Sharing (booth No. 5227)
5

China Glory opens doors for manufacturers
n China Glory Dental Group is a conglomeration of
successful dealers selling dental consumables and
equipment throughout China. It is capitalized by
dental dealers and successful entrepreneurs who
are familiar with the needs of dental companies
seeking to do business in China, and it recently
received a significant investment from one of the
leading private equity funds in China.
China Glory has an extensive sales network
covering all 28 provinces and 326 cities and
municipalities throughout China. Every member
of the group has more than 10 years of marketing
experience. The members of the group participate
in every major Chinese dental exhibition.
Currently, there are more than 200 representatives and 10,000 customers serving the needs of
more than 1 billion people in China.
Here at the Greater New York Dental Meeting, the presidents of 11 different companies are
presenting their product lines to representatives
from China Glory to potentially be sold throughout
China.

Always on the
lookout for new
products,
representatives
from China Glory
are meeting with
manufacturers
here at the Greater
New York Dental
Meeting.
5

[29] =>

Greater New York Dental Meeting — Nov. 30, 2010

exhibitors

Mojo Veneer Cement

vantage digital panoramic system

Give your patients their mojo back with the cement that leaves shade
shift behind and helps you create a seamless, natural-looking smile.
Pentron is proud to introduce Mojo™ Veneer Cement, the latest in adhesive technology from Pentron Clinical. Mojo Cement is a light cure, esthetic
cementation system that is designed for use with porcelain, ceramic and
composite veneer restorations. This ideal cement offers two very important
features: try-in gels that consistently match the polymerized cement and
no detectable shade shift.
The simple, highly versatile shade selections, designed for a simple
warming or brightening of the veneer, allow this material to be used with
a wide range of veneer cases while offering the least amount of detectable
shade shift available. The corresponding water-soluble try-in gels, included
in the comprehensive kit, allow for a perfect match to the cured cement.
Pentron Clinical is an established leader in the dental industry, offering a wide variety of products to suit your restorative needs. Its portfolio
includes: Fusio™ Liquid Dentin, Breeze® self-adhesive resin cement, Lute-It
Luting Cement, FibreKleer ® Posts, Bond-1® SF Solvent Free SE Adhesive,
Correct Plus® impression materials and Artiste® Nano Composite.

Progeny, a leading manufacturer of
intraoral X-rays in the United States,
announces the Vantage™ Digital Panoramic System. Vantage is designed to
bring full-featured yet affordable digital
panoramic imaging to general dentistry.
Vantage offers a range of features that
include advanced user tools, expanded kV
and mA range, field-selectable left or right
patient entry and a dedicated PC workstation with software included standard on
every system. The system is designed for
immediate productivity “out of the box.”
Powered by the latest CCD imaging
technology, automatic spinal compensation and Progeny’s 3-Motion™ Imaging
Rotation, Vantage delivers consistent,
detailed images for analysis and diagno- 5 (Photo/Provided by Midmark)
sis. Workflow enhancements include three
lasers for precise positioning, left and right mechanical controls, four preprogrammed exam selections and the unique VantageTouch™ user interface.
VantageTouch functions much like today’s smart phones and gives new
meaning to user-friendly. Its intuitive, multi-touch technology allows clinicians to access any function with speed and confidence just by touching the
screen. Exam set-up, real-time image preview and exam status are all quickly
accessed at the VantageTouch control. Exam customization and even routine
maintenance procedures are all available through VantageTouch.
In addition to its many system features, Vantage also includes a dedicated
computer workstation with TWAIN enabled software as standard features.
The system can be interfaced with existing practice management software
or images can be captured using Progeny Imaging Software.

(Photo/Provided by Pentron)

For more information, stop by the Midmark booth, No. 217.
AD

[30] =>

02
30
xx

xxx xxx
exhibitors

Greater New YorkMeetingname
Dental Meeting
——
Month
Nov. XX,
30, 2008
2010

VITABLOCS RealLife
VITABLOCS® RealLife® are the first and only
all-ceramic blocks that incorporate a unique,
spherically curved dentin core with a complementing enamel coat within the block.
The layered structure of VITABLOCS RealLife
effectively simulates the optical characteristics of
natural teeth.
Used in conjunction with Sirona’s new V3.80
software, VITABLOCS RealLife provide the dentist or laboratory technician with virtually unlimited options for designing anterior restorations of
unsurpassed esthetic quality.
With a few simple clicks of the mouse to define
labial wall thickness, the V3.80 software directs
the milling machine to automatically position the
VITABLOCS RealLife block on the enamel-dentin
border of the block, thus reducing milling time
while simultaneously achieving a perfect shade

effect with the correct ratio of dentin and enamel.
Only VITABLOCS RealLife have the ability to
reproduce the desired shade effect in regard to
translucency, chroma and lightness.
What’s more, the V3.80 software allows the
dentist or lab technician to quickly and easily
change the position of the restoration in the block
as needed to reproduce very fine shade nuances,
which can be verified on-screen before milling
begins.
The result is a finished, highly esthetic restoration that is ready to be seated directly upon
removal from the milling machine, with no need
for additional characterization, staining or individualization steps.
5

(Photo/Provided by Midmark)

For more information, stop by the Sirona booth, No.
4625.

SureFil SDR flow
Posterior Bulk Fill
Flowable Base
SureFil® SDR® flow Posterior
Bulk Fill Flowable Base, the
unique posterior flowable composite that can be placed in bulk,
saving up to 40 percent in placement time, is now available in
three new shades: A1, A2 and A3.
The stress decreasing resin
(SDR) technology provides 60 percent less polymerization stress,
allowing for 4 mm increment
placements with a 20-second cure
time.
It also has a unique, selfleveling handling that allows it to
adapt to the walls of the prep with
minimum to no manipulation.
For more information, visit www.
surefilsdrflow.com, call (800) 5322855 or stop by the DENTSPLY Caulk
booth, Nos. 2603/2803.

Tell us what
you think!
Do you have general
comments or
criticism you would
like to share? Is there
a particular topic you
would like to see more
articles about? Let us
know by e-mailing us
at feedback@dental
-tribune.com.

[31] =>

[32] =>

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[cover] => today GNYDM Nov. 30, 2010

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Table of contents

[toc_titles] =>

Enhancing oral health care across Latin America / News / Scrapbook / News / Speakers / Practice matters / Exhibitors

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