today GNYDM, Nov. 27, 2012
Show news / Scrapbook / Speakers / LVI regional events: ‘future of dentistry’ / Exhibitors
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[1] =>
3
o.
,N
7
l.
Official Meeting News
Vo
Greater New York Dental Meeting · November 25–28, 2012
NOV.
27
2012
Break out the new
Scenes from Monday
See him today!
It doesn’t have to be the
same old thing every
day. DTSC Symposia
speakers tell you all
about new materials
and techniques.
Steve Forbes talks,
‘Howerd Stern’ and
‘Joane Rivers’ make the
rounds and NYC children
learn all about hygiene
and brushing techniques.
Dr. David Evans lets
you in on the secret
to making your practice
website work for you.
Read on to see who else
is speaking!
»page 3
»pages 4 & 5
»pages 6–10
New York
specials
Great deals fill the exhibit hall
By Robert Selleck, today Staff
‘The Fake Austin Powers’ (Richard Halpern) offers free cheeky comments to all
visitors at the Millennium Dental Technologies booth, No. 2833, and displays the
PerioLase MVP-7 digital laser. (Photos/Robert Selleck, today Staff)
5
ADS
n Most attendees at the Greater New
York Dental Meeting will likely agree
with Jerry Miller’s description of the
exhibit hall: “Overwhelming.”
Miller, a dentist based in Ogdensburg, N.Y., has been attending the
meeting annually for more than a
decade. “Every year it gets better — and
better organized,” he said. “You can go
online, study the day’s schedule and
identify exactly what to do and where
to go. In 10 or 15 years, you won’t even
need a pen; everything will be done by
computers — or, probably, all through
your phone.”
Miller said he hits the exhibit hall
with a list of what he needs, shops
around the first couple days and then
buys. At the top of his list this year:
bulbs for his curing lights.
see specials, page 22
8
[2] =>
[3] =>
Greater New York Dental Meeting — Nov. 27, 2012
About
the Publisher
Tribune America, LLC
116 W. 23rd St., Suite 500
New York, N.Y. 10011
Phone: (212) 244-7181
Fax: (212) 244-7185
E-mail: info@dental-tribune.com
www.dental-tribune.com
Publisher & Chairman
Torsten Oemus
t.oemus@dental-tribune.com
Chief Operating Officer
Eric Seid
e.seid@dental-tribune.com
Group Editor
Robin Goodman
r.goodman@dental-tribune.com
Managing Editor Show Dailies
Kristine Colker
k.colker@dental-tribune.com
Managing Editor
Fred Michmershuizen
f.michmershuizen@dental-tribune.com
Managing Editor
Sierra Rendon
s.rendon@dental-tribune.com
Managing Editor
Robert Selleck
r.selleck@dental-tribune.com
Product/Account Manager
Humberto Estrada
h.estrada@dental-tribune.com
Product/Account Manager
Will Kenyon
w.kenyon@dental-tribune.com
Product/Account Manager
Charles Serra
c.serra@dental-tribune.com
Product/Account Manager
Mara Zimmerman
m.zimmerman@dental-tribune.com
Marketing Director
Anna Kataoka-Wlodarczyk
a.wlodarczyk@dental-tribune.com
C.E. Director
Christiane Ferret
c.ferret@dtstudyclub.com
Published by Tribune America
© 2012 Tribune America, LLC
All rights reserved.
today Greater New York Dental Meeting
Show Dailies appear during the Greater
New York Dental Meeting in New York
City, N.Y., Nov. 25–28, 2012.
Tribune America makes every
effort to report clinical information
and manufacturers’ product news
accurately, but cannot assume
responsibility for the validity of product
claims, or for typographical errors.
The publishers also do not assume
responsibility for product names or
claims, or statements made by
advertisers. Opinions expressed by
authors are their own and may not
reflect those of Tribune America or
Dental Tribune International.
3
DTSC: An ‘isle’ of C.E.
on the exhibit hall floor
By Robin Goodman, today Staff
n If you don’t want to zigzag around
for pertinent C.E. credits, check out
the schedule of lectures in various
disciplines at the Dental Tribune
Study Club C.E. Symposium (aisle
5000, room 3).
Monday’s speakers included
Drs. Fay Goldstep, Gary Henkel,
Ron Kaminer, Mike Rethman, Mark
Duncan and Robert Horowitz. Topics ranged from bone grafting and
implant therapy to caries control,
minimally invasive dentistry and
maximizing practice success.
For example, Kaminer shared how
new materials can make traditional
restorative techniques easier and
more efficient while Goldstep helped
attendees understand and incorporate new remineralization therapies
and bioactive restorative materials
into everyday dental practice.
Today’s line-up is no less varied
with lectures on topics such as predictable endodontics, direct posterior
composites, managing your practice’s
online presence, clinical techniques,
predictable implants and using lasers
in endodontics.
Join Dr. Ron Jackson at 11:15 a.m.
today to review current matricing
techniques that ensure quality contacts and learn how to save time without compromising by using bulk-fill
composite technology.
If you are in need of Internet assistance, Dr. David Evans can teach you
the basic elements of search engine
optimization (SEO) and how to evaluate these elements for your practice
website.
Evans will also detail the basic
components of an effective practice
website, as well as explain the threestep process for creating a positive
online reputation. In addition, Evans
will explain how to evaluate your
return on investment for Internet
Attend today’s sessions
▲
▲
show news
Today from 10 to 11 a.m. in aisle 5000,
room 3, Dr. Chris Glass will present
“Achieving Predictable Success with
Endodontics.” One focus of this lecture
is to help attendees gain an understanding of canal morphology in order to help
determine final apical sizes during root
canal therapy. Glass will explain how
current research has helped clinicians
gain a better understanding of how to
eliminate intracanal bacteria and why
some cases fail despite seemingly ideal
endodontic treatment.
Dr. Mike Rethman enlightened Dental
Tribune Study Club C.E. Symposia attendees (aisle 5000, room 3) about ‘Fluorides and Non-Fluoride Interventions
for Caries Control: An Overview.’ (Photos/Robin Goodman, today Staff)
Dr. Ron Kaminer stopped for a photo on
Monday in front of his Dental Tribune
Study Club C.E. Symposia poster. He enlightened attendees on ‘Tips, Tricks and
Techniques to Maximize Success.’
marketing.
A big thanks goes out to the lecture
sponsors — NSK, Colgate, Kerr, Henry
Schein, Coltene Endo, Kuraray, LVI
Global, Shofu, Biolase, Voco, American Academy of Facial Esthetics, Air
Today from 3:15 to 4:15 p.m. in aisle
5000, room 3, Dr. David Hoexter
will present “Predictable Implants
by Preserving Bone During Extractions with New Instruments.” This
lecture will focus on understanding
how to make implants more predictable
by using new instruments that not only
simplify the process, but also preserve
bone during extractions.
Today from 4:30 to 5:30 p.m. in aisle
5000, room 3, Dr. Selma Camargo
will present “Optimizing Endodontic
Treatment with High Intensity Laser
Therapy.” Learn how to identify endodontic disease, treatment possibilities and understand their limitations.
Furthermore, attendees will hear how
scientific and clinical points of view
establish laser therapy indications for
endodontics. Attendees will learn how
to perform such procedures and to
implement this type of treatment into
your practice.
Techniques, Ceatus and Glidewell
Laboratories — for their unfailing
support.
Swing by aisle 5000, room 3, for
details about today’s and Wednesday’s
lectures, or you may view the information online at www.dtstudyclub.com/
event/The-5th-Annual-DTStudyClubSymposia-at-the-GNYDM-2012/973.
html.
Also, if you are in need of additional
C.E. credits, check out the C.E. articles
link located at the top of the Dental
Tribune Study Club home page.
Esthetics and implants take the ‘live’ stage
By Robin Goodman, today Staff
n The Live Dentistry Arena here at
the Greater New York Dental Meeting is usually standing room only,
and Monday was no exception. The
morning presentation by Dr. Franklin
Shull, “Everyday Esthetic Dentistry,”
focused on a long-term provisional for
a missing anterior tooth.
In the afternoon session led by Dr. Ara
Nazarian, “OCO Biomedical Presents
Simple Implant Placement in a Complex
Economy,” Nazarian placed an implant
and immediately provisionalized it.
Today’s options at the Live Dentistry
Arena feature Dr. Ross W. Nash in the
morning session talking about “Componeers.” He will explain how direct
composite resins are an alternative to
indirect ceramics, how the composite
laminate can provide final anatomy and
how placing direct composite veneers
saves time.
In the afternoon, Dr. Raymond A.
Yukna will demonstrate “The Laser
Assisted New Attachment Procedure
(LANAP).” Attendees will learn the sci-
entific basis for the LANAP procedure,
how to verify appropriate tissue interactions, what a laser wound looks like
and how to use the PerioLase MVP-7 for
LANAP.
Both of today’s sessions are recommended for dentists, hygienists, assistants and students, and each will last 2.5
hours. We recommend you arrive early
if you want a seat closer to the stage,
although seats farther back still have
great visibility of the work going on via
the large video screens on either side of
the stage.
[4] =>
scrapbook
4
Greater New York Dental Meeting — Nov. 27, 2012
Scenes from Monday
Jennifer Healey, left, and Ivette
Smacha of Air Techniques (booth
No. 2609).
5
Steve Forbes, left, is chairman and editor in chief of Forbes Media and was the featured speaker at Monday’s Celebrity
Luncheon. Here he is with GNYDM Executive Director Robert R. Edwab. (Photo/Carlo Messina, FX Video & Photography.)
5
Nita Weissman of Dentatus (booth No.
1200).
5
A meeting attendee gets more information about laser
technology at AMD Lasers (booth No. 4627).
5
There’s always plenty of action at Shofu (booth No. 3207).
From left: Brian Melonakos, Lenny Sulkis and Randy Bailey.
5
Veracity Butcher of Biolase (booth
No. 4434).
5
Photos by
Fred Michmershuizen,
today Staff
You can get your picture taken
with ‘Howerd Stern’ at the DC Dental
Supplies booth (No. 4000). ‘Joane Rivers’
was spotted there, too.
5
Workshop attendees pay close attention during a Monday session. (Photo/Carlo
Messina, FX Video & Photography.)
5
[5] =>
Greater New York Dental Meeting — Nov. 27, 2012
scrapbook
5
Stop by CareCredit (booth No. 2814)
to learn how you can get a Pillow Pet.
From left: Chris Seitzinger, Catherine
Bocciarelli and Alex Bell.
5
New York University, New York City College of Technology and Hostos Community College provides hundreds of hygiene
volunteers, such as these ladies above, who work with elementary school-age children during the ‘Greater New York Smiles’
program. The program, which runs through Wednesday, will educate about 1,500 local children. During the program, the
children will learn all about nutrition, dental hygiene and brushing techniques. The children are given a dental report card to
bring home as well as a goody bag filled with a toothbrush, toothpaste, a dental floss keychain, a notebook, crayons and an oral
health-care coloring book. (Photo/Carlo Messina, FX Video & Photography.)
5
Chris Fallon of DENTSPLY Caulk (booth
No. 1400) with a Palodent Plus kit.
5
Richard Liu of DentLight (booth No.
4103).
5
Carl Horrocks, left, and Michael Maccaquano of 3Shape
(booth No. 4606).
5
The gang at Glidewell Laboratories (booth No. 4400): Nohemi
Torres, from left ,Monica Diaz, Tim Torbenson and Diana Ruelas.
5
Tammy Flohr of Patterson (booth No.
2600).
5
The folks at MTI Dental Products (booth
No. 1715): Kevin Dresch, from left, Patty
Delliacona and Haye Hinrichs.
5
Keith Bateman demonstrates the use of the Lightwalker
laser at Technology4Medicine (booth No. 3818).
5
Meeting attendees take in an educational presentation at
the Invisalign booth (No. 2836).
5
[6] =>
speakers
6
Greater New York Dental Meeting — Nov. 27, 2012
By Ronald D. Jackson, DDS, FACD,
FAGD, FAACD
n In 1990, 94 percent of dentists
in the United States chose amalgam
as their primary intracoronal posterior restorative material.1 By 2010,
composite resin restorations had
exceeded amalgam by a ratio of 2:1. 2
In fact, it is estimated that onethird of U.S. dentists no longer use
amalgam and those who do report a
steady decline. This is not an indictment of amalgam, a material that has
served dentistry well for more than
100 years. There are many reasons
for this relatively rapid and significant change in restorative dentistry.
In this author’s opinion, the leading
reasons are:
• individual patient desires for
non-metal, natural looking restorations.
• the less invasive nature of composite restorations. 3
• the significant improvement in
composite resin material physical
properties, leading to increased durability and longevity, which, according
to recent clinical studies, can rival
amalgam.4,5
Nevertheless, many dentists still
complain that placing posterior composites is exacting, tedious, time consuming and not always predictable.
Figs. 1a, 1b:
Before
photo and
preoperative
X-ray showing
Class II
amalgam
needing
replacement.
(Photos/
Provided by
Dr. Ronald
Jackson)
5
5
Fig. 1a
TODAY from 11:15 a.m. to 12:15 p.m.
in aisle 5000, room 3, Dr. Ron Jackson
will present “Direct Posterior Composites: A Rapid Simplified Placement
Technique” as part of the DTSC Symposia. In his session, he will discuss
how a greatly simplified and efficient
procedure for placing Class II composite restorations using new technology
could benefit your practice. The predictable, standardized system of placement achieves a significant reduction
in both time and effort when placing
these restorations.
About the speaker
5
Fig. 1b
5
Fig. 1c
Figs. 1c, 1d:
Twenty-six
month
postoperative
view of
SonicFill
(Kerr)
restoration.
Note
adaptation to
cavity walls
without the
need for a
low viscosity
liner.
5
Speeding up the process
Current composite resins now yield
high physical properties of hardness, flexural strength and fracture
toughness, as well as low shrinkage
and low wear. However, these highly
filled, highly viscous materials can
make it more difficult to achieve
intimate adaptation to cavity walls
and, because of low depth of cure,
require multiple, separately adapted
and cured layers.
Manufacturers have begun to
address this concern by introducing
new composite resins and technologies specifically for posterior use,
which allow dentists to place restorations faster and easier. Indeed, one
such product/technology, SonicFill,
by Kerr, eliminates the need for a low
viscosity liner altogether and, with a
depth of cure of 5 mm, allows rapid
restoration placement in the majority of posterior cavities in one, single
bulk-fill increment.6,7
This is accomplished because
SonicFill is a highly filled (84 percent
by weight), shaded composite resin
(B1, A1, A2, A3) that contains special rheological modifiers sensitive to
the specific high frequency vibration
provided by the sonic handpiece. The
handpiece fits most quick-disconnect
air line couplers, but universal adapters are available if needed.
Upon activation, the viscosity of
Attend today’s session
▲
▲
New posterior composite technology
improves placement efficiency
5
Fig. 1d
the composite drops 87 percent and is
rapidly extruded from the unit dosed
tip. The composite is literally vibrated
into the cavity and adapts intimately
to all cavity walls in the same manner
that mixed stone is vibrated into an
impression. Most cavities are totally
filled in less than five seconds.
Upon deactivation of the handpiece, recovery is not immediate, so
viscosity returns at a slower rate.
This intermediate viscosity makes
the material non-sticky and nonslump, so it can be easily and quickly
sculpted to accurate anatomy.
This author finds that from the
time the adhesive is cured, posterior composites (even relatively large
Class IIs) can be placed, cured, finished and polished in less than three
minutes (Figs. 1a–1d).
Placing posterior composite restorations is a significant bread-and-but-
ter service in most general practices.
With SonicFill, less time is needed
to place these restorations, thereby
improving practice profitability and,
at the same time, less tedious effort is
expended, improving practice satisfaction for the dentist.
For the second year in a row,
SonicFill (Kerr) has received the “Best
of Class” Technology Award by the
Pride Institute at the Greater New
York Dental Meeting.
Disclosure: Dr. Ron Jackson discloses that he acted as a consultant
in the development of SonicFill and
retains a financial interest in the
product.
References
1. In your dental practice, is dental
amalgam still the restorative material of choice? J Am Dent Assoc.
Ron Jackson, DDS, has published many
articles on esthetic and adhesive dentistry and has lectured extensively
across the United States and abroad. He
has presented at all the major U.S. scientific conferences. Jackson is a fellow
in the Academy of General Dentistry,
an accredited fellow in the American Academy of Cosmetic Dentistry,
a diplomate in the American Board
of Aesthetic Dentistry and is director
of the Mastering Dynamic Adhesion
program at the Las Vegas Institute
for Advanced Dental Studies. Jackson
practices in Middleburg, Va., emphasizing comprehensive restorative and
cosmetic dentistry.
1997;128(11):1502.
2. Jackson RD. Placing Posterior Composites: Increasing Efficiency. Dent
Today. 2011;30(4):126–131.
3. Lynch CD, Frazier KB, McConnell
RJ, et al. Minimally invasive management of dental caries. J Am Dent
Assoc. 2011;142(6):612–620.
4. Opdam NJ, Bronkhorst EM, Roeters
JM, Loomans BA. A restrospective
clinical study on longevity of posterior composite and amalgam restorations. Dent Mater. 2007;23(1):2–8.
5. Opdam NJ, Bronkhorst EM, Roeters
JM, Loomans BA. 12-year survival
of composite vs. amalgam restorations. J Dent Res. 2010;89(10):1063–
1067.
6. Dental Adviser Research Report
#33; February 2011.
7. Christensen, GJ, Clinician’s Report;
Volume 5, Issue 1, January 2012.
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speakers
Greater New York Dental Meeting — Nov. 27, 2012
How to ‘Perfect Your Online Presence’
Dr. David Evans talks tips and tricks of the Internet
By Kristine Colker, Managing Editor
About the author
▲
▲
n TODAY from 12:45 to 1:45 p.m. in
aisle 5000, room 3, Dr. David Evans
will present “Perfect Your Online
Presence” as part of the DTSC Symposia.
In his session, he will discuss
the various factors that influence
Internet presence and how dental
practices can attain “high Internet
presence.”
Evans talked to today about what to
expect from his symposium.
Dr. Evans, you are presenting a DTSC
Symposia session called “Perfect
Your Online Presence.” Would you
give us a brief overview of your
session?
Word-of-mouth marketing was the
most important thing for dentists
five or 10 years ago. Now, it’s different. People go online to check you
out. Patients associate wildly with
Google rankings. They also have
the perception where they associate
quality with where you appear in the
rankings. It might not be connected in
reality, but it’s connected in people’s
minds.
Has Internet marketing replaced
word-of-mouth (WOM) referral?
No, in a successful practice, your
WOM will always be a very important component of marketing for new
patients. Now, however, many prospective patients will research on the
Internet to support WOM referral.
When a prospective patient is considering dental work and receives a
WOM about your practice, the next
stop for the prospective patient is the
Internet, where he or she will peruse
your website to research your background, look at your before-and-after
photos and review your testimonials. Consumers also research other
places where you appear online.
A strong Internet presence, with
a captivating website, will enhance
the WOM referral and lock in the
new patient. On the other side, a poor
showing on the Internet can break a
great reputation and the WOM referral.
Also there are some cases, such
as when a prospective patient is
new to the area (and with the mobile
population, this number is growing),
in which the patient does not have
anyone to ask about a WOM referral. In these cases, a strong Internet
presence is the only way to get that
new patient. In balance, strategies to
boost the WOM referrals will continue to be important, but expect
Internet marketing to take a larger
and larger role over the coming years.
How can my practice’s website get
ranked higher on Google?
Keep in mind that Google ranks web-
David Evans, PhD, has been involved
in Internet practice marketing since
1995. He has expertise in how consumers search for health-care information
online, the optimum design and construction of practice websites, website
search engine optimization (SEO) and
the strategic development for Internet
marketing. Evans is CEO of Ceatus Media Group, which owns and manages
the online directories for dentists and
LASIK, plastic and bariatric surgeons.
Evans received a bachelor of science
from the United States Air Force Academy, a master’s and MBA from Wright
State University and PhD from Indiana
University. EHe can be reached at dwevans@ceatus.com.
sites, not dentists. You can be the best
cosmetic dentist in the world, but if
your website is not search-engine
friendly, then Google will not rank
you on the first page in your market.
Google uses about 200 different
variables to rank websites. Convincing Google to give you good rankings
requires that your site is aligned with
these 200 variables. These variables
fall into two broad categories, on site
and off site.
In simplistic terms, the on-site
variables relate to your content and
the attributes on various pages of the
website. The off-site variables relate
to the links you have coming to your
site and how many consumers share
your site with others. The process for
obtaining high rankings on Google
and other search engines is called
search engine opptimization, or SEO.
How much time should I spend
working on my website and SEO? I
have a busy practice and can’t find
the time. What will it cost to get help?
You can save money on SEO and your
website if you write all of your own
content, build your website and perform optimization. These activities
could take 10 to 15 hours a week to do
properly. An effective SEO company
will charge a monthly fee, and then
your time is spent in the clinic working with patients, where you generate
revenue for your practice.
How do I choose the best website and
SEO company for my practice?
When choosing a website and SEO
company, it is best to focus on companies with experience in dentistry,
particularly high-end dentistry practices. Review their website portfolio
to determine if their designs fit the
image of your practice.
Most importantly from an SEO perspective, review the rankings of the
prospective company’s other clients
to see how well the SEO has worked
for them. The most efficient method
is for one company to handle both
the website and SEO, but this is not
absolutely necessary. If you already
have a website and/or designer you
like, then hiring a company only for
your SEO can work well. Also, many
website designers do not understand
or properly perform SEO, so it would
not be unusual to hire a separate company for SEO.
Also, make sure you understand
fully what you are buying when you
purchase a website. Many dentists do
not realize they do not own their websites, but instead they are essentially
leasing the website design, content
and hosting of the site. There are
two easy questions to ask a potential
website company to determine if the
website you are buying will actually
be owned by you.
• Will I own the copyright to the
website design and content?
• If I leave your services, can I take
the website to another company?
If you receive a “no” to either of
these questions, be careful. Many
factors determine how well a website
ranks on Google. But one big factor is
its age. If you leave a vendor where
you are leasing a site, then you lose
the site and you have to start over
from a longevity standpoint, a new
website can take up to one year to
rank on Google.
I’ve hired an SEO company. How do I
know if they are doing a good job?
The bottom line of SEO is rankings,
traffic and conversion. The top SEO
companies will boost rankings for
your website and modify it to increase
conversion. If you are not receiving
more leads from your website since
hiring your SEO company, it is probably not doing a good job.
What are the most important
components of a practice website?
Keep in mind that when prospective
patients visit your website, the question on their minds is “What is in it for
me?” Your website has two to three
seconds to capture the attention of
prospective patients and convince
them to stay there to learn how they
can benefit from your practice.
The key elements patients like to
see are testimonials and before-andafter pictures. These help visitors
better understand how treatment can
help them. They also want to see that
you have extension training and
education. And finally, educational
content about the procedures you
offer will help visitors to understand
the services they need/want, which
makes them more likely to convert to
a high-value patient once they visit
your office for a consultation.
Should I list my practice in a
directory?
Marketing research shows consumers are two-thirds more likely to
convert if they see you in multiple
places online. When visitors find your
website online, and then also see you
in a dentist directory, the likelihood
of getting that patient to visit your
practice increases dramatically.
The best directories provide a
place to post your before-and-after
photos, news items, testimonials and
your training and experience. Make
sure the directory offers an email
contact form for you specifically, a
tracking phone number and a link to
your website. Regular reports for traffic, email leads and phone calls should
also be provided.
If your directory listing can provide two to five consultations a year
and one high-end patient, then it is a
worthwhile investment. Revenue for
one patient pays for the listing, and
then that patient serves as a WOM
referral source for other potential
new patients.
Should I have a social media strategy
for my practice?
Social media is becoming more important, but it may not be for everyone,
as it requires dedicated staff time on
a regular basis. Facebook should be
the primary focus of any social media
thrust. Twitter, Pinterest, StumbleUpon, etc., are probably not a good
allocation of resources at this time.
To be effective, the Facebook
strategy should engage with current
patients with the focus being to get
them to share with their friends and
thus provide WOM referrals.
Most practices use social media
incorrectly. Constantly posting articles about treatments offered at the
practice or discounts on teeth whitening is a big turn off for patients. They
will stop visiting your Facebook page
and discontinue your alerts.
The proper strategy is to engage
with patients using articles they
would be interested in, such as information about back to school, a new
staff member or local news. Do you
and your staff participate in the
“Tomorrow’s SMILES” program or did
you do any volunteer work at the
school?
Also, consumers love contests and
voicing their opinions. Let your Facebook users vote on which local candidate or celebrity has the best smile or
have a content to submit the quote of
the month.
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speakers
10
Greater New York Dental Meeting — Nov. 27, 2012
By George Freedman, DDS
n There are numerous dental innovations that make clinical practice better,
faster and easier. These are often relatively inexpensive and exceedingly
easy to implement. They increase efficiency, reduce stress and measurably
improve the bottom line.
Here is a sampling of products I
believe are in this category:
• The revolutionary DentalVibe
GenII eliminates the apprehensions
and fear associated with dental injections. Increased anti-pain power and
twice the amplitude at the vibrating
tip provide greater sensory nerve
stimulation, enhancing the painblocking effect.
DentalVibe’s VibraPulse technology stimulates the sensory nerves at
the injection side — effectively closing
the neural path gate, thereby blocking the pain of injections. Cordless
and light (less than three ounces), it
also has strategically placed finger
grips that make it readily portable.
Dental Vibe II delivers soothing,
pulsed, percussive micro-oscillations
to the injection site.
Try it; your patients will love it.
And so will you!
• The dental team is tasked with
performing regular cancer screenings for patients, and DentLight’s DOE
(DentLight Oral Exam) System makes
this potentially life-saving examination pleasant and fast. It helps
dentists and hygienists to identify
abnormal tissues that may otherwise
escape detection earlier than is possible with unaided visual examination.
The DOE looks and feels like a
portable curing light, with similar
intraoral access, only much more
versatile. DentLight’s patented lightgenerating technology, Fusion Curing Light, provides an outstanding
clinical output of more than 1500mW/
cm², with a high-power density over
an extended wavelength range that
provides worry-free bonding. Fusion
takes light curing to the next level.
• High-speed handpieces should
not be wobbly, loud and prone to
break down. This is where electrical
handpieces improve chairside life
immeasurably.
Bien
Air’s
Swiss-engineered
Optima MX2 INT, a very versatile unit
that offers pre-programmed modes
for all the main restorative operations
as well as endodontics, is a uniquely
controlled handpiece experience with
maximum utility in the practice.
The innovation is that the ultraquiet Optima MX2 INT is a true
all-in-one system; only two contraangle handpieces are required to per-
Attend today’s session
▲
▲
Profitable clinical techniques
you’ll want for your practice
TODAY from 2 to 3 p.m. in aisle 5000,
room 3, Dr. George Freedman will
present “New and Improved: Profitable
Clinical Techniques For Your Practice”
as part of the DTSC Symposia.
In his session, he will present an analytical summary of recently introduced
dental products based on clinical experience, including how to differentiate
affordable cancer-screening devices;
how to compare anesthetic techniques;
how to restore without damaging adjacent teeth and crowns; and how to
compare electric and air-driven handpieces.
Bien Air’s Optima MX2 INT and contra-angle handpieces.
(Photos/Provided by Dr. George Freedman)
5
About the speaker
George Freedman, DDS, is past president of the American Academy of
Cosmetic Dentistry and the chairman
of the Dental Innovations Forum (Singapore). Freedman is the author or
co-author of 11 textbooks, more than
400 dental articles and numerous CDs,
video and audiotapes and is a team
member of REALITY. Freedman is a
co-founder of the Canadian Academy
for Esthetic Dentistry and a diplomat
of the American Board of Aesthetic
Dentistry.
5
Directa’s CoForm
form virtually all dental procedures,
increasing efficiency and decreasing
clinical time. If you are still utilizing air-driven handpieces, you might
want to consider upgrading your
operatory to bring it into today’s electronic age.
• Given the tight confines of interdental spaces and the dentist’s limited
visibility and access for preparation,
interproximal nicking of adjacent
tooth/restoration surfaces occurs all
too often. Directa’s FenderWedge protects adjacent surfaces from inadvertent iatrogenic damage.
Easy to position and comfortable
for the patient, the FenderWedge is
an excellent tool for truly conservative dentistry. The FenderMate is an
innovative one-piece wedge-matrix
(no-ring) combination that inserts like
a wedge and functions like a matrix.
Directa’s CoForm anatomical
matrix system is a comprehensive
multisized kit of preformed transparent celluloid matrices specifically designed to restore realistic
three-dimensional shape and form to
composite restorations that replace
incisal edges and fractured teeth.
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14
education
Greater New York Dental Meeting — Nov. 27, 2012
LVI regional
events: ‘future
of dentistry’
By LVI Staff
5
LVI headquarters in Las Vegas. (Photo/Provided by LVI)
AD
n Feel like you are stuck in a rut?
Need a change? Having a hard time
getting things going with all the
worry about the economy? This is
your golden opportunity to regain
control of your practice and recapture
your passion for dentistry!
Think about attending a Las Vegas
Institute for Advanced Dental Studies LVI Regional Event. You have the
opportunity to discover the path that
will lead you to both personal and
professional satisfaction.
As a dentist, you have likely heard
about LVI and considered taking
a course but simply cannot justify
spending the money or taking the
trouble to bring a patient all the way
to Las Vegas to find out what LVI is all
about. This is the best time to attend
one of our regional events, especially
if you are feeling bored with the same
thing every day or just can’t seem to
get out of the rut you are in!
LVI one- and two-day regional
events are designed to share with the
participants a more professionally
satisfying and profitable way to practice dentistry. You will receive valuable information about LVI’s esthetic
and occlusal philosophies that are
revolutionizing our profession.
Among the several things you
will learn during the course of the
meeting:
• How to create a “Golden Age of
Dentistry” in your own office.
• Learn how to take a T.E.N.S. Bite
for optimal position to restore your
cases.
• Turn your patients into guests
and make it easier for them to accept
comprehensive treatment.
• Hear from one of our experienced LVI regional directors about
their personal journey and how you
can create one, too.
By attending a regional event, you
will have taken the first step toward
boundless opportunities for you and
your patients. Regional events are
held throughout the year in different locations throughout the United
States and Canada, so visit www.LVI
Global.com to find your opportunity
to attend. This experience will give
you tools to make a better income and
afford better equipment and, while
that is great, the most important thing
it will do is allow you to deliver better
quality of care and a higher quality of
living for your patients.
It is time for you to learn first-hand
what LVI is all about. Once you have
experienced it, enjoy the benefits of
your education and training!
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exhibitors
16
Greater New York Dental Meeting — Nov. 27, 2012
Clinical benefits of the Inclusive
Tooth Replacement Solution
By Darrin W. Wiederhold, DMD, MS,
and Bradley C. Bockhorst, DMD
n With the new Inclusive® Tooth
Replacement Solution from Glidewell
Laboratories, the clinician receives
all the components necessary to
place, provisionalize and restore an
implant.
Custom-designed temporary components allow for immediate provisionalization specific to each patient,
and a matching custom impression
coping communicates the final gingival architecture to the laboratory. The
Inclusive Tooth Replacement Solution
supports a streamlined workflow that
ensures predictability and long-term
success.
With this solution, experienced
and novice clinicians alike can place
and restore dental implants with
greater confidence than ever before.
Once you’ve selected a diameter and
length of implant, forward the diagnostic materials (impressions, models, bite registration, shade, implant
size) to Glidewell for fabrication of the
custom components.
The laboratory will pour and
articulate the models and assemble
the components, delivered to you
in an all-inclusive box, including a
prosthetic guide, custom temporary
abutment, BioTemps® provisional
crown (Glidewell), custom healing
abutment, custom impression coping,
surgical drills and Inclusive Tapered
Implant (Glidewell).
On the day of surgery, place the box
contents alongside your usual surgical armamentarium. Confirm the fit
of the prosthetic guide prior to beginning the procedure (Fig. 1).
After placing the implant and verifying its position (Fig. 2), decide based
on the level of primary stability
whether to place the custom healing
abutment (Fig. 3) or custom temporary abutment and accompanying
BioTemps crown.
Either option will begin sculpting
Fig. 1: Prosthetic guide try-in. (Photos/Provided by Glidewell
Laboratories)
5
5
Fig. 2: Periapical radiograph to verify implant position.
Fig. 3: Custom temporary abutment screw tightened to 15 Ncm, 5 Fig. 4: Final BruxZir crown restoration.
with access opening sealed and flap sutured back into place.
5
the soft-tissue architecture around
the implant to develop the future
emergence profile.
Upon successful osseointegration,
the restorative phase begins. Contours of the custom impression coping
match those of the custom abutment,
so it’s simple to remove, seat the
impression coping and take an accurate full-arch final impression.
At final delivery, remove the temporary abutment. Try in the final Inclusive Custom Abutment (Glidewell)
and BruxZir ® (Glidewell) (Fig. 4) or IPS
e.max® (Ivoclar Vivadent; Amherst,
N.Y.) crown. Check the contours, contacts and occlusion, and adjust as
needed.
In response to the dental implant
market embracing the importance of
soft-tissue contouring, Glidewell Laboratories’ Implant department has
now expanded the Inclusive Tooth
Replacement Solution to accommodate all implant systems compatible
with the Inclusive Custom Implant
Abutment product line. This creates
the opportunity for more clinicians
to offer their patients the advantages
of the tissue-contouring system con-
Here at the GNYDM
For more information on the Inclusive
Tooth Replacement Solution, stop by
the Glidewell Laboratories booth, No.
4400.
tained within the Inclusive Tooth
Replacement Solution.
Whatever implant system you use,
you and your patients can now benefit
from the tremendous effects of training tissue from the time of implant
placement.
Next November, plan to visit Toronto
By Toronto Academy of Dentistry Staff
n The Toronto Academy of Dentistry’s 75th Annual Winter Clinic held at
the Metro Toronto Convention Center
on Nov. 2 was a resounding success,
according to the TAD.
A total attendance of 2,572 represented an increase in dentists as well
as booth spaces from the previous
year.
More than 20 programs representing a wide spectrum of dental interests were presented, including 12
hours of CORE-approved courses.
Liz Pearson, one of TAD’s featured
clinicians, unveiled her new book and
was also available for book signings.
The proceeds of the signings when to
About Face.
The Canadian Armed Forces were
active participants with a program on
nation building and a display on the
exhibit floor of a mobile dental suite.
Many lecture rooms were at capacity and overflowing. The academy
launched its new initiative with the
Mikey Network, a program geared to
placing automatic external defibrillators (AEDs) in public places.
The team concept of Winter Clinic
continues to attract dentists, hygienists, assistants and office administra-
tors from not only the Toronto area but
from all over the province and even
from the United States, the academy
said.
Congratulations to the winners of
the photography contest, and congratulations to the winner of the free trip
for two donated by Sandals, Dr. Juris
Michelsons of Cambridge, Ontario.
Mark your calendar for Nov. 8,
2013, for TAD’s 76th Winter Clinic.
[17] =>
Greater New York Dental Meeting — Nov. 27, 2012
exhibitors
17
CAESY expands to the clouds
n CAESY Cloud is Patterson Dental’s latest addition to the CAESY
Patient Education Systems family
of products. CAESY Cloud is online
and guarantees dental professionals
immediate access to more than 280
multimedia patient-education presentations, including the most up-to-date
materials featuring 3-D animation,
full-motion video, narration and colorful images. CAESY Cloud features
include:
• Easy startup with no installation
required and only a low monthly
subscription fee so you can start
using CAESY Cloud in your practice
immediately.
• Compatible with/accessible by
both PC and Mac services, smartphones and the iPad, iPhone and iPod
— no additional software purchases
are necessary.
• No network connections are necessary between participating computers, allowing presentations to
be accessed from multiple locations
within the practice with no additional
charge.
• Presentations are updated frequently, and with the ease of a standard Internet connection, users will
immediately be able to use the latest
videos in all patient appointments.
With the addition of CAESY Cloud,
dental professionals now have more
tools and more options to present their
patient education materials. There
are three chairside formats to choose
from — CAESY Cloud, CAESY DVD or
CAESY Enterprise — as well as frontoffice programming with the Smile
Channel.
According to Patterson, countless
dental professionals have seen how
CAESY optimizes staff time, eliminates the fatigue of repeating explanations and increases case acceptance
rates in the practice.
Dr. Marty Jablow, a beta-tester and
new user of CAESY Cloud, said: “I have
found the convenience of a cloudbased system delivers many benefits
in comparison to the alternatives.
Using a cloud-based system eliminates the need for time-consuming
and frustrating installations. It’s as
simple as opening up a web browser
and logging in to a website.
“With some other patient education
systems, there is a need to update software or install the latest version. However, with CAESY Cloud, practices
have instant access to all updates and
all new presentations automatically.
There is no hassle updating software.
IT headaches and, more importantly,
IT costs are eliminated by using the
cloud.
“I find that using CAESY Cloud
along with other educational tools,
such as CAESY Smile Channel from
Patterson Dental in the reception area,
is an effective way to educate patients
and create new business,” Jablow
said. “I would definitely recommend
it for small and large practices alike
Here at the GNYDM
For more information, visit www.caesy.
com, call (800) 294-8504 or stop by the
Patterson Dental Supply booth, No.
2600.
that want to increase case acceptance
rates and put their practice at the forefront of technology.”
CAESY Education Systems has been
one of dentistry’s premier developers of leading-edge patient education
technology and content since 1993.
Patterson Dental Supply acquired
CAESY in May 2004. The awardwinning multimedia information on
preventive, restorative and esthetic
treatment options helps dental practices worldwide educate their patients
and grow their practices.
The CAESY content is distributed
via video and computer networks,
DVD players and now through the
cloud throughout the clinical and
reception areas of a dental practice.
The entire family of products includes
CAESY Cloud, CAESY DVD, Smile
Channel DVD and CAESY Enterprise,
which includes CAESY, Smile Channel
and ShowCase.
CAESY Cloud for laptops.
(Photo/Provided by Patterson Dental)
5
AD
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exhibitors
18
Greater New York Dental Meeting — Nov. 27, 2012
A faster way to seal
n For decades, dentists and hygienists have had no alternative but to
use harsh phosphoric acid etching to
improve the bondability of dental sealants to enamel. In doing so, they have
lost countless hours to applying acids,
waiting, rinsing and drying.
With all these added steps, perhaps the greater issue is how many
failures have resulted from trying to
shortcut procedures? Indeed, working with phosphoric acid is always a
double-edged sword. If not left on long
enough, one risks failure; leave it on
too long and healthy enamel is eroded.
Thanks to advances in adhesive
technology and a new pit and fissure
sealant from Shofu, dental professionals don’t have to choose between a
secure bond and lost time and preservation of tooth structure anymore.
BeautiSealant from Shofu is a faster,
easier and gentler pit and fissure sealant system that completely eliminates
the need for phosphoric acid etch
and rinse steps, while still maintaining equivalent bond strengths to
acid etched competitors. Considering
these steps represent a 40 percent to
60 percent reduction in working time,
that extra productivity can go a long
way toward keeping a practice profitable. In these difficult economic times,
every liberated minute counts.
Fast application
The instructions for BeautiSealant are
simple:
• Apply the primer to a clean tooth
and leave for five seconds.
• Air-dry five seconds.
• Apply the sealant.
• Light-cure 10 seconds LED (20
seconds halogen).
Secure bond, gentle on enamel
BeautiSealant Primer contains dualadhesive monomers (carboxylic and
phosphonic acid) that thoroughly
penetrate and prepare pits and fissures for bonding to the sealant,
forming a chemical bond to calcium
in the enamel. Unlike traditional
sealants, which require phosphoric
acid etching, severely demineralizing and dehydrating healthy teeth,
Shofu’s self-etching primer is significantly less acidic, helping to preserve
healthy tooth structure.
Despite this lack of acid etch and
rinse steps and a HEMA-free composi-
5
Capture the QR code to
view an acid neutralization
video.
5
5
BeautiSealant from Shofu. (Photos/Provided by Shofu)
Here at the GNYDM
The first 10 dentists or hygienists to
mention this special at Shofu’s booth,
No. 431, will receive a free BeautiSealant Kit ($81.12 retail value). In
addition, the first 100 attendees who
mention this special will receive a
full-size sample of lip gloss. For more
information, contact Shofu at (800)
827-4638, visit www.shofu.com or stop
by booth No. 3207.
BeautiSealant Primer contains dual-adhesive
monomers (carboxylic and phosphonic acid) that
thoroughly penetrate and prepare pits and fissures
for bonding to the sealant, forming a chemical bond
to calcium in the enamel. (Photo/Provided by Dr.
Satoshi Fukumoto, Tohoku University, Japan)
5
From top, healthy enamel,
BeautiSealant primed
enamel and phosphoric acid
etched enamel.
5
tion, shear bond strengths remain at
levels that meet or exceed marketleading sealants at 19.5MPa.
Smooth application
BeautiSealant Sealant is an easy-toapply sealant, optimized for smooth,
bubble-free consistency. Achieve precise delivery without the common
issue of overfilling with a specially
designed no-ooze syringe and a tiny
0.27-gauge needle tip. This improved
control over the flowability of the sealant allows placement of just the right
amount of material, reducing the common occurrence of overfilling.
Sustained remineralization from
giomer fillers
Shofu’s proprietary Surface PreReacted Glass (S-PRG) filler particles
are not only pre-charged with fluoride during manufacturing, they also
recharge when fluoride concentrations in the mouth are high. Simply
put, household dental hygiene products, such as fluoridated toothpaste,
5
Shear bond strength to enamel from Shofu’s internal data.
allow BeautiSealant to provide sustained remineralization benefits to
adjacent tooth structure over the life
of the sealant.
In addition to fluoride, S-PRG filler
also releases five other ions: sodium,
strontium, aluminum, silicate and
borate, all with known bioactive properties.
When exposed to concentrations
of lactic acid, these ions contribute
to an acid neutralization effect that
demonstrates the healing benefits of
giomers.
Place BeautiSealant in four steps: Apply the primer to a clean tooth and leave for five seconds, air-dry five seconds, apply the sealant and then light-cure 10 seconds LED.
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20
exhibitors
Greater New York Dental Meeting — Nov. 27, 2012
The four Fenders: preparation
protection and matrices of the future
Now available in a complete start-up kit with a book full of clinical
advice and examples shown in text, pictures and video clips
FenderWedge
The safety belt of the dental world. A
must for all proximal preparations.
A proximal preparation protection
consisting of a stainless steel plate
mounted on a plastic wedge. The
protection is inserted, buccally or lingually from front, with a snappy push,
which fixes it during the entire preparation. The adjacent tooth and gingival papilla are now well protected,
and the preparation can be performed
quickly, safely and without risk of
bleeding. The wedge separates the
adjacent teeth, which supports the
matrix filling and facilitates good
contact.
FenderPrep
Allows subgingival preparation for
Here at the GNYDM
For more information, stop by the Directa AB booth, No. 2332. You may also
call Directa’s U.S. Sales Manager Frank
Cortes at (203) 788-4224, email frank.
cortes@directadental.com or visit www.
directadental.com or www.facebook.
com/directadental.
crown or surface avoiding subsequent
bleeding. The surface of adjacent teeth
is safeguarded.
A proximal preparation plate for
protection of adjacent teeth and gingiva in case of major preps. A perforation of the plate at base makes
pre-bending of the steel plate possible
so that it is positioned away from the
5
The FenderWedge
5
The FenderPrep
The FenderMate (Photos/Provided by
Directa)
5
AD
toward the preparation limit and connect tightly without any risk of excess
material. The matrix has two bends in
two different wedge sizes.
FenderPrime
surface to be prepared. The boat-like
tip and softly rounded underside
press gently on the gingiva so that
even subgingivally the preparation
can be performed without injury
or bleeding, which facilitates subsequent impression measurement.
The market’s first combined prep protection and matrix for class II fillings
on primary teeth
Approximal restoration of children’s primary teeth should be made
in a simple, quick and safe way. The
treatment can then be reduced substantially if the protection can also
be used as matrix if the contact and
absence of cervical excess remains.
FenderPrime is therefore a combined preparation protection and
matrix with a perfect size for primary
teeth. It is available in a harder, short
model in neon yellow and a longer
flexible neon green. The yellow version is preferable when the contact
is tight and hard. The green version
is preferable when the preparation
is expected to be larger, because the
flexibility of the matrix produces a
better shape.
FenderMate
FenderMate Fix
5
The FenderPrime
5
The FenderMate with FenderMate Fix.
The world’s quickest matrix. Self-shaping contact. Close cervical connection.
A sectional matrix with a precurved contact point on a curved
wedge. It is pushed in from the
side, buccally or lingually, with a
curved contact point under the prep
limit until the optimum contact point
is reached. The contact point will
shape automatically to the cavity.
The wedge wing will press the matrix
A new, unique solution for class II composite preparations for wider cavities.
The FenderMate matrix is attached
to its wedge by two fix points which
can be easily loosened with a carver
instrument. The soft matrix is then
bent so that the box is closed and fixated to the adjacent tooth structure
with a light-curing FenderMate Fix;
a liquid composite with a low filler
content.
[21] =>
[22] =>
exhibitors
22
Greater New York Dental Meeting — Nov. 27, 2012
Henry Schein and Quintessence
form a strategic partnership
Two market leaders
join forces to broaden
oral health education
n Henry Schein and Quintessence
Publishing this Monday morning
used the Greater New York Dental
Meeting exhibit hall to announce
a strategic partnership designed to
expand the availability of oral health
education to dental professionals.
Henry Schein is one of the world’s
largest providers of health-care products and services to office-based dental, medical and animal health practitioners. Quintessence Publishing is
a leading independent publisher of
scientific and clinical information
about oral health
At the heart of the partnership is a
joint commitment to provide the best
and latest clinical information on
treating oral disease so practitioners
can provide the most advanced care
possible for their patients.
Under the agreement, Henry
Schein will use its industry-leading
distribution network to market in
North America the book titles, professional journals and multimedia
specials
Henry Schein
President and COO
James Breslawski,
from left,
Quintessence
Publishing
Executive Vice
President William
Hartman and Henry
Schein Chairman
and CEO Stanley
Bergman are
working together
in support of
education
resources for dental
professionals.
(Photo/Robert
Selleck, today Staff)
5
Here at the GNYDM
Henry Schein companies are in numerous exhibit hall booths at the GNYDM,
anchored by Henry Shein Dental in
booth Nos. 3140, 3225 and 3432. Visit
Quintessence Publishing at booth No.
1804.
products published by Quintessence,
whose work has earned many prestigious international awards during the
company’s 62-year history.
The companies also announced a
partnership to present a co-branded
symposium to explore the connection
of oral health and systemic health.
This symposium will be in February
2014 and will be led by Michael Glick,
DMD, dean of the School of Dental
Medicine at the University at Buffalo
and editor of The Journal of the American Dental Association.
“We are delighted to partner
with Quintessence, which is known
throughout the profession for publishing the highest-quality educational
materials devoted to oral health,” said
Stanley M. Bergman, chairman and
CEO of Henry Schein. “Henry Schein
is committed to helping improve the
business of our health-care custom-
ers so they can improve the lives of
their patients.”
“This strategic partnership with
Henry Schein gives us the opportunity to expand that community,
one dentist at a time,” said William
Hartman, executive vice president of
Quintessence. “Each reader provides
added depth and a new perspective
to our community. Our goal is to work
with acknowledged experts to publish
the best and most useful books within
every specialty, and we know Henry
Schein is dedicated to promoting this
same professional excellence.”
The one-year publishing agreement will renew automatically for
successive one-year terms. The Henry
Schein sales network will market
the Quintessence portfolio, which
includes 50 professional journals and
more than 1,000 book titles. Quintessence will manage the delivery of
materials directly to customers.
New Jersey
artist Bill Lopa
paints live in
the Amazing
Animations
booth, No. 1900.
New York artist
Charles Fazzino
is in the booth
today from
1:30 to 5:30 p.m.
signing
dedications.
from page 1
7
“There’s just so much here,” he said.
“And every year it just overwhelms
you.”
This year is no exception, with an
exhibit hall packed with new products and special promotions. Plenty
of examples were revealed during a
quick stroll Monday morning. Among
them:
• Rose Micro Solutions in booth
No. 622 has a special loupe and light
combination package from “Mama
Rose” for $799.
• At the TruDenta booth, No. 3302,
the first 100 visitors every day get
a free copy of the textbook “Understanding, Assessing and Treating Dentomandibular Sensorimotor Dysfunction,” released here at the GNYDM.
The book’s co-authors are available at
the booth at various times.
• Store-A-Tooth (Provia Labs) has
an easy booth number to remember,
No. 3333. Stop by to learn about its
tooth-based stem-cell banking system
and the available specials, which also
support leading diabetes research
organizations.
• In the Mydent International
booth, No. 2215, buying two cases of
Dreumex Ominicare products gets
you a hands-free dispenser free (normally $75). The Mydent folks say the
5
Dr. Fuji (William Yamaguchi, PhD) in
the Fujiiryoki/Acigi Relaxation booth,
No. 1324, dances away on his CyberRelax machine.
5
foam hand cleaner can’t be beat on
cost and the hand sanitizer has the
highest kill rate.
• Pick up a New York Times crossword puzzle umbrella or a T-shirt with
the subscription specials at the New
York Times booth, No. 4618.
• William Yamaguchi, better
known as “Dr. Fuji,” has special prices
on his relaxation chairs and CyberRelax units in booth No. 1324. Look for
him dancing/vibrating on his CyberRelax.
• New Jersey artist Bill Lopa was
painting one of his impressionistic
oils in the Amazing Animations booth,
No. 1900. Today, the booth has New
York artist Charles Fazzino signing
dedications from 1:20–5:30 p.m.
• And you should stop by the Millennium Dental Technologies booth,
No. 2833, to get a couple cheeky comments from “The Fake Austin Powers.”
He’ll even answer your questions
about the futuristic PerioLase MVP-7
digital laser.
Stop by the New York Times booth,
No. 4618, where Shannon Murphy has
this attention-getting crossword-puzzle
umbrella for new subscribers.
5
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