today GNYDM, Nov. 25, 2012

Show news / Speakers / What happens next? / Exhibitors / Floor plan / GNYDM exhibitors list / Exhibitors / Get out and explore New York City!

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Official Meeting News

Vo

Greater New York Dental Meeting · November 25–28, 2012

NOV.

25
2012
DTSC Symposia kicks off today!
Join Dr. Louis Malcmacher at 2 p.m. in aisle 5000, room 3
as he discusses ‘The Top 8 Game Changers in Dentistry’
as part of the DTSC Symposia. To see who else is speaking
and what they are speaking about, turn to pages 8–18.

Get outside and see
New York City
You’ll ‘Scream’ when you
see this guide we’ve put
together for you of the
best things to do while
you’re in town.
»page 54

Take it all in
Exhibit hall opens its
doors for the 88th
annual Greater New
York Dental Meeting

By Jayme S. McNiff, Program Manager,
Greater New York Dental Meeting
n
The exhibit hall doors have
been opened. Courses have begun.
All around you are opportunities for
workshops, hands-on courses, live
dentistry and more.
The 88th annual Greater New York
Dental Meeting (GNYDM) is officially
under way, and there is a lot to take in.
5

A world of opportunity awaits visitors to New York City. (Photo/www.sxc.hu)

ADS

see take it all, page 6

8

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Greater New York Dental Meeting — Nov. 25, 2012

About
the Publisher

Tribune America, LLC
116 W. 23rd St., Suite 500
New York, N.Y. 10011
Phone: (212) 244-7181
Fax: (212) 244-7185
E-mail: info@dental-tribune.com
www.dental-tribune.com
Publisher & Chairman
Torsten Oemus
t.oemus@dental-tribune.com
Chief Operating Officer
Eric Seid
e.seid@dental-tribune.com
Group Editor
Robin Goodman
r.goodman@dental-tribune.com
Managing Editor Show Dailies
Kristine Colker
k.colker@dental-tribune.com
Managing Editor
Fred Michmershuizen
f.michmershuizen@dental-tribune.com
Managing Editor
Sierra Rendon
s.rendon@dental-tribune.com
Managing Editor
Robert Selleck
r.selleck@dental-tribune.com
Product/Account Manager
Humberto Estrada
h.estrada@dental-tribune.com
Product/Account Manager
Will Kenyon
w.kenyon@dental-tribune.com
Product/Account Manager
Charles Serra
c.serra@dental-tribune.com
Product/Account Manager
Mara Zimmerman
m.zimmerman@dental-tribune.com
Marketing Director
Anna Kataoka-Wlodarczyk
a.wlodarczyk@dental-tribune.com
C.E. Director
Christiane Ferret
c.ferret@dtstudyclub.com

Published by Tribune America

© 2012 Tribune America, LLC
All rights reserved.
today Greater New York Dental Meeting
Show Preview appears in advance of
the Greater New York Dental Meeting in
New York City, N.Y., Nov. 25–28, 2012.
Tribune America makes every
effort to report clinical information
and manufacturers’ product news
accurately, but cannot assume
responsibility for the validity of product
claims, or for typographical errors.
The publishers also do not assume
responsibility for product names or
claims, or statements made by
advertisers. Opinions expressed by
authors are their own and may not
reflect those of Tribune America or
Dental Tribune International.

show news

There’s something for everyone
during the DTSC Symposium
Join us for the fifth annual Dental Tribune Study Club Symposium
n As the official online education
partner of the Greater New York Dental Meeting, Dental Tribune has once
again teamed up with the meeting’s
organizers to offer four days of symposia in various areas of dentistry.
World-renowned speakers such as
Dr. Howard Glazer, Dr. Mark Duncan, Dr. Mark McOmie, Dr. Louis
Malcmacher, Dr. Franklin Shull, Dr.

George Freedman, Dr. Fay Goldstep,
Dr. Gary Henkel, Dr. Ron Kaminer, Dr.
Mike Rethman, Dr. Robert Horowitz,
Dr. Chris Glass, Dr. Ron Jackson, Dr.
David Evans, Dr. David Hoexter and
Dr. David Peck will speak on a variety of topics from flowable resins to
minimally invasive dentistry to bone
grafting to endodontics and digital
dentistry.

Participants of any of the sessions
will not only earn C.E. credits but also
gain an invaluable opportunity to
learn diverse aspects of dentistry and
how to integrate a variety of treatment
options into their practice.
For a sneak peek into today’s sessions, including interviews and articles from all the speakers, turn to
page 8.
AD

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show news

Greater New York Dental Meeting — Nov. 25, 2012

Looking to export?
U.S. Commercial Service helps meeting participants go global
as on-site export expertise brings together buyers and sellers
n Ninety-five percent of the world’s
consumers live outside the United
States, and more and more U.S. companies are looking to meet these
prospective buyers. To increase international sales, businesses are turning to the Commerce Department’s
AD

U.S. Commercial Service and other
federal agencies for export services.
Here at the Greater New York Dental Meeting (GNYDM), the commercial service offers export programs to
assist you in your export and partnering efforts.

Contact
For more information about the U.S.
Commercial Service worldwide network, call (800) USA-TRADE or visit
www.trade.gov/cs.

So, whether you’re new to export
or want to expand into new markets,
the commercial service expertise can
help add to your bottom line.
Stop in and see the commercial
service representatives. They are
located in the International Business
Center, part of international registration, just next to the show office.

International Buyer Program

Once again this year, the GNYDM has
been selected by the U.S. Department
of Commerce to participate in the
international buyer program (IBP), a
service that significantly enhances
the ability to make the show a truly
global marketplace.
Through this program, the commercial service offers a number of
services to help attendees make the
most of their show experience and
assists small- and medium-sized U.S.
businesses in exporting their products and services.
During the show, commercial
services trade specialists will manage the International Business Center. At the center, buyers can negotiate with sellers, use the meeting
rooms provided — free of charge on
a first-come, first-served basis — and
take advantage of the facility to plan
visits to the exhibit floor.
Exhibitors are encouraged to visit
the International Business Center
for export counseling by staff and to
meet with international buyers.

The commercial service offers
free, interactive export seminar

Through the Commercial Service
Export Seminar, exhibitors will learn
the tools of the trade and have an
opportunity to learn about the different markets represented by international commercial specialists.
The export seminar will take place
8:30–9:30 a.m. on Tuesday in the
exhibitor lounge on the fourth floor,
A/B Terrace.

Go global with help from the
U.S. Commercial Service

U.S. firms looking to increase their
bottom line by making new sales
abroad can benefit from the export
services and programs of the U.S.
Commercial Service, many of which
are available at no cost. Talk to a commercial service representative to find
out more. Highlights include:
• market research,
• trade events that promote products
or services to qualified buyers,
• introductions to international
partners,
• counseling and advocacy.

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speakers

6
take it all

Greater New York Dental Meeting — Nov. 25, 2012

from page 1

7

Exhibit floor

When you walk through the doors
of the exhibit hall, expect to find
1,500 exhibit booths, including more
than 600 companies. Many of them,
in a commitment to help support
colleagues who are rebuilding and
rehabilitating their practices after
Hurricane Sandy, are offering special
sales and expedited deliveries as well
as extended credit terms on merchandise and small equipment purchases.

Educational highlights

• Build your own website for your dental practice in a three and a half hour
hands-on workshop offered today
through Wednesday. The GNYDM
will supply the computers while all
you have to bring is a USB flash drive
with pictures and office information.
You will leave this workshop with a
fully functioning website.
• Don’t miss the first ever “Smoking Cessation Seminar,” offering an
effective way for dentists to deliver
tobacco dependence treatment. This
will be presented on Monday.
• Learn about Botox, Dysport and
dermal fillers in unique hands-on
workshops that will introduce procedures on actual patients to teach you
how to use Botox/Dysport and dermal
fillers in your practice. Courses are
offered through Tuesday.
AD

• Check out more than100 handson workshops featuring the latest

Here at the GNYDM
For more information on the GNYDM,
and an insider’s glance into the exhibit hall and upcoming educational
sessions, pick up a copy of the today GNYDM edition every morning
through Wednesday.

technological advances and the newest dental materials.
• Learn how to establish dental
sleep medicine protocols in your
practice, identify patients at risk, integrate medical practice systems and
treat patients successfully during the
Sleep & Appliance Expo. Programs
are offered every day.
• Learn how to incorporate Invis-

align into your practice during the
Invisalign Expo, recommended for
the entire dental team.

‘Live’ demonstration arena

The “Live” dentistry arena, a 430seat high-tech patient demonstration
area, offers revolutionary concepts of
treating patients with new materials
and applications. It takes place right
on the exhibit show floor every morning and afternoon, today through
Wednesday. There is no cost to attendees.
Check out the chart above for
details on the educational sessions.

Greater New York Smiles

The GNYDM gives back to the communities of New York City each year, by

bringing together 1,300 grade-school
children for the most unique children’s dental health-care program in
the country. For the past four years,
with leading sponsorship from Colgate Palmolive Company, DentaQuest
(Doral) and the United Federation
of Teachers, the Greater New York
Smiles program has supported oral
hygiene education and dental screening for New York City’s third- and
fourth-grade public school children.
This year’s Greater New York
Smiles is set to take place from Monday to Wednesday. The program will
include 1,500 children brought by
school buses from various New York
City public schools throughout the
five boroughs here to the convention
center.

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speakers

Greater New York Dental Meeting — Nov. 25, 2012

A ‘Beautifil’ line
Dr. Howard Glazer talks about the evolution of flowable resins
and how Beautifil Flow Plus and Beautifil II can benefit your patients
By Kristine Colker, Managing Editor

About the speaker

▲
▲

n TODAY from 10–11 a.m. in aisle
5000, room 3, Dr. Howard Glazer
will present “Baby Boomers Can
Be Beautifil!” as part of the DTSC
Symposia.
In his session, Glazer will discuss
the various uses of two GIOMERbased materials relative to their properties and clinical usage.
Beautifil Flow Plus can be safely
and effectively used in a variety of
restorative procedures because of its
availability in a wide range of shades
and its ability to resist wear and maintain a high glossy finish.
To complement Beautifil Flow Plus,
there is the conventional composite
Beautifil II, which is extremely durable, long lasting and ideal in larger
restorative instances.
Glazer talked to today about what
to expect from his symposium.
Dr. Glazer, you are presenting a
DTSC Symposia session called “Baby
Boomers Can Be Beautifil.” Would
you give us a brief overview of your
session?
First of all, the word “beautiful” is not
misspelled, but rather a play on the
product line Beautifil from Shofu. The
title is to imply that as my generation
is maturing, there may be a need for
enhanced esthetic restorations, and
Shofu’s Beautifil line of products will
allow the dentist to provide those
services.
Could you talk about flowable resins
in general? What are some of the
advantages of them and what should
clinicians be looking for when they
pick one to use?
Flowable resin, such as Shofu’s Beautifil Flow Plus, have undergone a
wonderful evolution into a material
that is no longer just used for a base
or liner but can now be used as a full
restorative solution.
Clinicians should look for a flowable resin that can be used as a
base-liner-restorative and has the
following characteristics: highly viscous, stackable, good color range and
stability, high-compressive strength
so as to be abrasive resistant, highly
polishable and plaque resistant, fluoride releasing (viz. GIOMER chemistry) and, of course, is durable over a
long period of time.
How long have you been using
Beautifil Flow Plus and Beautifil II,

Howard S. Glazer, DDS, FAGD, FACD,
FICD, FASDA, FAAFS, is a past president of the AGD and former assistant
clinical professor in dentistry at the
Albert Einstein College of Medicine
in Bronx, N.Y. He is the deputy chief
forensic dental consultant to the Office
of Chief Medical Examiner in New York
City. Named as one of the “Leading
Clinicians in Continuing Education”
by Dentistry Today, he lectures and
publishes internationally on the subjects of cosmetic dentistry and forensic
dentistry.

Beautifil Flow Plus (Photo/Provided by Shofu Dental)

what are the advantages of both of
these materials that you have found,
and why would you recommend them
to other clinicians?
I have been using Beautifil II for more
than three years, and it has been
about two years since I was introduced to Beautifil Flow Plus. I would
recommend both to my colleagues
without reservation.
As I’ve mentioned before, the new
era of what I call “no flow-flowables”
allows us to use these materials in
instances where we previously had
to use conventional composite resins.
For example, I readily use Beautifil
Flow Plus in Class V and Class I restorations as well as shallow Class IIs.
I rely on Beautifil II for large Class
II restorations where I want a more
packable resin that will also tolerate
high masticatory forces.
That said, there are many instances
whereby I create the cusps with
Beautifil Flow Plus and fill the bulk of
the restoration with Beautifil II.

If an attendee is interested in going
to your session, is there anything
he or she should be aware of ahead
of time? Is your session aimed at
specialists or is it more of a general
topic?
The target audience for my presentation is the general dentist and his/
her staff so that they become familiar
with the advantages of these wonderful Shofu products.
Through the lecture and with
cases, I will be able to demonstrate
the use of the materials and their
respective advantages.
Your session is sponsored by Shofu.
How did you begin working with the
company and what is it that you like
about its products and services?
My first association with Shofu
was an introduction by a colleague
who asked me to try their seventhgeneration adhesive, Beautibond. As
a big fan of seventh-generation adhesives, I was duly impressed and began

to familiarize myself with more of
Shofu’s products.
I continue to be impressed with its
product line and, therefore, continue
our relationship not only because of
the products but also because of the
people who are Shofu.
If there is one thing you hope
attendees to your session come
away with, what would it be?
My objective is to have the attendees
leave the presentation with a better understanding of what can be
accomplished for our patients with
flowable and conventional composite
resins and to introduce them to the
benefits of the beautiful Beautifil
product line.
Is there anything else you would like
to add?
Come, learn and ask questions. That
is the hope for any audience by an
educator. I think DTSC has provided a
wonderful forum for such education,
and I hope many will attend not only
my program but others as well during
the course of the meeting.

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speakers

Greater New York Dental Meeting — Nov. 25, 2012

By Mark Duncan, DDS
n
It has often been said that he
who asks the questions controls the
conversation. This couldn’t be truer
than when we are performing a
comprehensive exam; even as dental
students, we were exposed to the tremendous interconnection between
medicine and dentistry. The unfortunate reality is that for the majority
of the profession, the day-in and dayout practice of dentistry is directed
toward comprehensive care, but it
often comes up short.
Our profession has bickered over
the concept of “over-diagnosis,” and
lay media has produced hatchet jobs

about how dentists are diagnosing
patients purely for financial gain. In
my experience, this couldn’t be further from the truth! After having met
clinicians from across the globe and
talked with thousands of dentists, it
is painfully obvious the issue we face
isn’t over-diagnosis but rather that
of under-diagnosis. Quite simply, we
don’t ask the right questions most of
the time.
In dental school, we are charged
with learning in four years the
breadth of what dentistry has grown
through during the last 150 years.
Dental schools are charged with
teaching us the foundations required
to pass board exams and attain our

licensure, and they try to stay current
with a constantly changing frontier.
The interesting thing, though, is that
especially now, the most important
lessons are not at all about new technology and not at all about advances
in the profession; the most important
things to consider happen during the
health history — and most of us aren’t
even asking the right questions to
find out!
There is an absolute connection
between the health of the oral stomatognathic system and the rest of
the body, and it is imperative to our
patients that we delve into issues
such as head and neck and facial pain.
In fact, the vast majority of what has

Attend today’s session

▲
▲

What questions should we really be asking?
Today from 11:15 a.m. to 12:15 p.m.
and Monday from 3:15 to 4:15 p.m. in
aisle 5000, room 3, Dr. Mark Duncan
will present “Dentistry’s Dirty Little Secrets … What Is It That We Don’t Know”
as part of the DTSC Symposia. In his
session, he will discuss the variety of
signs and symptoms that are quite often related to dental issues and help to
create the base of conversation to help
these patients discover how to get help.

About the author

Mark Duncan, DDS, is the clinical director at the Las Vegas Institute for Advanced Dental Studies. He is a fellow of
the institute and started teaching there
in 2002. He has lectured on esthetics,
occlusion, CAD/CAM technology and
practice management internationally
and serves as development consultant to several dental manufacturing
companies.

been diagnosed or called migraine is
in reality a dental issue.
The patients with fingertip numbness more often than not are dealing
with a bite issue. Those people who
suffer with atypical endodontic pain
with no evidence of pulpal pathology are suffering from issues that
are not addressed with endodontic
therapy but rather bite therapy. There
are more than 500 systemic consequences of a poor bite and nearly 100
that are so common they should be
screened for in every single patient
seen.
The practice of dentistry is based
on the foundation of a healthy periodontium and a physiologic bite. Most
restorative work done today is lacking on one or, more commonly, both of
these factors.
Medicine discovered decades ago
that about 90 percent of pain in the
body is muscular in origin. Dentistry
should be addressing that same principle. As oral physicians and not
simply doctors of the hard tissues,
we can dramatically improve the
quality of our patients’ lives. We can
end chronic pain. We can extend the
lifespan of our restorations. We can
make our patients whole again.
We will cover some of these topics
from the floor today and Monday here
at the meeting, and we are always
looking forward to the next Core I
program at LVI to discuss these concepts — and help our patients to live
healthier and happier lives!

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speakers

Greater New York Dental Meeting — Nov. 25, 2012

‘We have truly revolutionary products’
Dr. Mark McOmie reflects
on the future of dentistry
and new materials that
can’t be ignored
By Kristine Colker, Managing Editor

▲
▲

n TODAY from 12:45 to 1:45 p.m.
in aisle 5000, room 3, Dr. Mark
McOmie will present “Materials
and Methods for Your Practice” as
part of the DTSC Symposia.
McOmie talked to today about what
to expect from his symposium.

Dr. McOmie, you are presenting
a DTSC Symposia session called
“Materials and Methods for Your
Practice.” Would you give us a
brief overview of your session?

Dentistry is always changing; sometimes there are things that are changing not for the better. I will give
background and information on some
of the new materials in dentistry that
work. This is an exciting time to be a
dentist. We have truly revolutionary
products. I will give the attendees
knowledge that can be used the next
day in their practices.

Your session is all about new

materials. What are some of the
new materials that have really
impressed you?

When you talk about new materials
that are innovative, you can’t ignore
the self-adhesive cements and the
new crown materials such as BruxZir
and E-max. These are revolutionizing
dentistry.

You also talk about upcoming
trends in the dental industry.
What trends do you see that are
most going to affect dental
practices in the future?

The future of dentistry is going to
be more and more cosmetic. It is no

About the speaker
Mark D. McOmie, DMD, practices full
time in Chattanooga, Tenn. He graduated in 1998 from the University of
Louisville School of Dentistry and has
been in private practice ever since.

longer acceptable to do restorations
that are visible to the public. The public demands more esthetic options. No
longer is just white enough; it needs to
have the right value, hue, chroma and
translucency.

If an attendee is interested in going to your session, is there anything he or she should be aware
of ahead of time?

There is a revolution going on right
now in dentistry. We as a profession
are replacing a 50-year-old proven
material with one that has been on the
market for only four years. I speak to
the general practitioner who is trying
to navigate new materials and procedures. So many materials come on the
market each year. Yet a remarkable
number of them will fail and won’t be
here a year later. Avoid getting into
things that don’t work.

Your session is sponsored by
Kuraray. How did you begin
working with the company and
what is it that you like about its
products and services?

A number of years ago, I was speaking, and after my lecture, Daniel Razzano from Kuraray came up to me and
asked if he could book me for some
lectures. I said I wouldn’t change anything I was saying just because they
were sponsoring the lecture. He said
he liked what I said and would never
ask me to change anything.
Kuraray’s products in my lecture
simply work. I really like that they
are simple to use but very effective —
a must in today’s busy practice.

If there is one thing you hope
attendees of your session come
away with, what would it be?

A clear knowledge of the new crown
materials and the new cements on
the market, where they are best used
and what innovative things can be
done with them. Attendees will be
able to leave armed with knowledge
they can take to their practice and
immediately implement. Attendees
will leave with good ideas of things
that can make their day easier with
higher quality of work.

Is there anything else you would
like to add?

What a great time it is to be in dentistry! We have new cements that
can bond crowns in less than five
minutes! We can detect oral cancer
earlier. We can decrease the amount
of radiation used in our radiographs
while increasing the quality of our
image. I love dentistry and love sharing things I know work with others.

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speakers

Greater New York Dental Meeting — Nov. 25, 2012

Choose the best facial esthetics training
n
As president of the American
Academy of Facial Esthetics (AAFE), I
am excited to have the AAFE annual
meeting in conjunction with the 2012
Greater New York Dental Meeting.
I am pleased to have been asked to
offer my thoughts on the facial esthetics educational standards, so that dental professionals can provide the best
esthetic and therapeutic outcomes
to their patients when using Botox
and dermal fillers within the scope of
practice for dentistry.
How does a dentist keep up with
this expanding role of dentistry?
Continuing education is the primary
source for becoming proficient in
new ways to better treat patients and
deliver dentistry. So, how do you go
ahead and choose the right course
that will comprehensively train you
in facial esthetics? Here are some
guidelines I have used during my 30
years of taking continuing education
to get the best value and practical
experience necessary.

Who are the faculty members
and are they proficient with
minimally invasive dental and
facial esthetic treatment?

When I take courses and when I
choose faculty members for the
AAFE, I personally look for instructors who have real clinical practices
and are treating patients every day.
I also like to make sure that faculty
members are experienced clinicians
in these procedures.
Each faculty member treats
patients with minimally invasive
facial esthetics techniques with
Botox and dermal fillers, and they
have developed sufficient practice
management techniques in their
offices in order to motivate patients to
accept treatment and have high-case
acceptance. They are also all certified
trainers for botulinum toxins (Botox,
Dysport and Xeomin) and dermal fillers (Juvederm, Restylane, Radiesse
and others), and this certification
is certainly important in what you
should look for in course instructors.
I and other AAFE faculty members
have personally written protocols for
Botox and dermal filler treatment for
liability insurers as well as worked
with many state dental boards establishing acceptable educational training standards.

What has been the feedback
from peers about a particular
course and instructor?

Are there testimonials and references
available? Can you contact people for
references? Are the names and cities
real or does it say, “Dr. T, Texas”? What
other clinicians think of a course is
extremely important because then
you know the course and the instructors are proven in their ability to
comprehensively train you.
On the www.facialesthetics.org
website, you will literally find hun-

▲
▲

By Louis Malcmacher, DDS, MAGD

Attend today’s session

Today from 2 to 3 p.m. in aisle 5000,
room 3, Dr. Louis Malcmacher will
present “The Top 8 Game Changers in
Dentistry Today” as part of the DTSC
Symposia. The primary goal of this
seminar is to teach dentists and team
members how to take a common-sense
approach to their practices to integrate
new techniques and concepts.
Fig. 1: James Jesse, DDS, AAFE faculty,
instructs an attendee on proper
extra-oral injection Botox techniques.
(Photos/Provided by American
Academy of Facial Esthetics)

Fig. 2: Kristine Krever, MD, center,
AAFE medical director, teaches
individualized anatomical esthetic
treatment planning to an attendee.

Fig. 3: Faculty member David Kimmel,
DDS, outlines treatment planning
options for this patient.

Fig. 4: Louis Malcmacher, DDS, MAGD,
AAFE president, teaches proper dermal
filler delivery technique for subtle lip
augmentation.

About the author

dreds and hundreds of testimonials
from clinicians all over the world
with their real names and where they
live. That says something about an
organization, and it says something
about the comprehensiveness of the
course and the quality of the AAFE
faculty members.

Is there post-course support?

This is extremely important, especially when you are getting into new
areas for your practice. In areas such
as TMJ syndrome, myofascial pain
and Botox and dermal fillers, continuing support is essential because there
are so few resources available in
these areas for dental professionals.
This is exactly why we have a
forum and discussion group section
on the www.facialesthetics.org website. What we wanted to create was
a clinicians’ support group, so every
time you have a question about treatment or about individual patients, all
you have to do is go to the forums on
the website and either find or ask the
question to our expert faculty and
other member clinicians who are
using these procedures every day in
their office.
Too many times in the past I have
left a training course, come back
to my practice, had a question on
the first patient I was treating but
had nowhere to turn. We wanted to
make sure that dental professionals
have a place to go where they can get
answers fast, share their own experiences, upload their own cases to share
with others and interact with all of
our expert faculty.
What we are really proud of is
there is not another resource group
like this in the field of dental and
facial esthetics, and in less than two
years, this has grown to nearly 4,000

members strong who regularly visit
and use our resources.

Is the course anatomically
based or does it use a
‘cookbook’ approach?

Here is what I mean — most Botox
and dermal filler medical and dental
courses teach clinicians a cookbook
approach to performing these procedures. For example, they will tell
you to put 10 units of Botox here, five
units there, 0.3 ml of dermal fillers in
this fold, etc. This cookbook approach
in giving the same treatment plan to
every patient will guarantee poor outcomes because each patient’s needs
and anatomy are markedly different.
We teach the most comprehensive
anatomy of any course because once
you understand the patient’s facial
anatomy and how it works, your treatment decisions then fall into place,
and you will achieve outstanding
therapeutic and esthetic outcomes
using Botox and dermal fillers for
esthetic and myofascial pain treatment.

How many clinicians has the
organization and faculty
trained?

During the past three years, the AAFE
has trained and educated nearly 7,000
dental professionals from 49 states
and 36 countries. There is a reason
for that — the AAFE delivers one of
the best educational experiences, is
very comprehensive and teaches our
attendees outstanding skills to start
delivering Botox and dermal filler
techniques immediately into their
practices with the best post-course
support available.
I’ve talked to too many dentists
during the years who have wasted
too much time and money getting

Louis Malcmacher, DDS, MAGD, is a
practicing general dentist and an internationally known lecturer, author and
dental consultant. He is the president
of the American Academy of Facial Esthetics (www.facialesthetics.org). You
can contact him at (800) 952-0521 or
by email at drlouis@FacialEsthetics.
org. His website is www.commonsense
dentistry.com.

Here at the GNYDM
The AAFE is sponsoring a number of
courses at this year’s meeting.
• Monday, 9 a.m.–noon: “Total Dental
and Facial Esthetics for Every Dental
Practice,” Dr. Louis Malcmacher, president AAFE
• Monday, 2–5 p.m.: “Botox Therapeutics for Dental and Facial Pain Treatment,” Dr. Lisa Germain, diplomate,
American Board of Endodontics, and
faculty member AAFE
• Tuesday, 9 a.m.–noon and 2–5 p.m.:
“Building A Successful Dental and
Facial Esthetic Practice,” Dr. Peter
Harnois, president, Illinois AAFE, and
Beatriz Chalaz, founder, Doctor Web
Solutions
• Wednesday, 9 a.m.–noon: “Botox
and Dermal Filler Treatment for Every
Dental Practice,” Dr. Louis Malcmacher
and Kristine Krever, MD, diplomate
AAFE and American Board of Family
Medicine

facial esthetic training that was inadequate, useless and too superficial to
be acceptable by any standard. Make
sure the training you receive includes
the integration of these procedures
into your dental practice.
The AAFE Botox and dermal filler
courses are the primary and original
courses accepted by the vast majority
of dental state boards. The AAFE has
trained dozens of dental state board
members across the country. Use the
same careful due diligence in your
choices of education providers as you
would in any other important decision for your practice. Your money,
time and dental license are much too
valuable to lose.

[15] =>

[16] =>

16

speakers

Greater New York Dental Meeting — Nov. 25, 2012

Solving everyday esthetic challenges
Dr. Franklin Shull looks
at the latest materials
and techniques in his
DTSC Symposia session
By Kristine Colker, Managing Editor

▲
▲

n TODAY from 3:15 to 4:15 p.m.
in aisle 5000, room 3, Dr. Franklin Shull will present “Esthetic/
Restorative Dentistry Live Patient
Demonstration” as part of the DTSC
Symposia.
In his session, he will focus on

preparation design, provisionalization and the delivery sequence of
new high strength ceramics. Direct
composite protocol and bulk fill techniques will also be demonstrated to
include matrix systems.
Shull talked to today about what to
expect from his symposium.

how they can be solved by the use of
the latest materials and techniques,
specifically the preparation, provisionalization and cementation of a
high-strength ceramic restoration.
We will also demonstrate the use of
new bulk-fill composite resins and
discuss their indications.

Dr. Shull, you are presenting a
DTSC Symposia session called
“Esthetic/Restorative Dentistry
Live Patient Demonstration.”
Would you give us a brief
overview of your session?

Your session is going to explore
some of the advancements in
direct composites and dentin/
enamel bonding agents. What
can you tell us about these
advancements?

The live patient sessions will focus
on everyday esthetic challenges and

Dental adhesives have seen many
advances over the years. Understand-

About the speaker
Franklin
Shull,
DMD,
graduated
from the Medical
University of South
Carolina School of
Dentistry in 1993
and completed a
general practice residency at Palmetto
Richland Hospital,
Columbia, S.C. He
is a fellow of the Academy of General
Dentistry and past president of the
South Carolina Academy of General
Dentistry. Shull maintains a private
practice in Lexington, S.C., and lectures
nationally on esthetic dentistry, dental
materials and dental photography.

AD

ing their differences and their indications are very important to treatment
success.

When it comes time for you
to use new materials for
restorative dentistry purposes,
what are some things you look
for? How often do you like to
check out new materials?

I have the opportunity to try many
new materials as they come to the
dental market. However, I always
read the research behind the product
to decide if it fits into my needs. New
is not always better!

Your session is also going to
focus on fiber reinforcement.
Could you just touch on a couple
of the different dental dilemmas
that it can solve?

Fiber reinforcement is a great addition to any restorative dental practice.
A few indications include splinting
mobile teeth, support for immediate
pontic placement and support for long
span provisional bridges.

Is your session aimed at
specialists or is it more of a
general topic?

The sessions are for any dental professional who is interested in seeing
how the advancement in restorative
materials can improve our functional
and esthetic outcome. Proper techniques for using these materials will
be highlighted.

Your session is sponsored
by VOCO. How did you begin
working with the company and
what is it that you like about its
products and services?

I have been using VOCO products
for about seven years and feel the
company produces very high-quality
products. It is known as a leader in
composite resins. However, it has
many other great products. It is a company that you need to explore!

Is there anything else you would
like to add?

Our live patient sessions will be exciting and informative. Come join us for
a unique learning experience!

[17] =>

[18] =>

speakers

Greater New York Dental Meeting — Nov. 25, 2012

By George Freedman, DDS, FAACD,
FACD
n When Michael Buonocore first
described tooth surface adhesion in
1955, he could not have imagined
the magnitude of the paradigm shift
he was about to unleash on the dental profession during the next halfcentury.
The road to predictable adhesion
has not been easy or smooth, nor
without controversy, but Buonocore’s
discovery was the first of many steps
along the long and complex path to
the 21st-century adhesive dentistry
that the dental profession enjoys (and
too often takes for granted) today.
Dental adhesives are the cornerstones of the popular treatment
modalities in every branch of dentistry: preventive to restorative, pediatric to geriatric and endodontic to
orthodontic. The quantum leaps in
adhesive technology have increased
bond strength and longevity, but most
importantly, they have decreased the
need for invasive procedures.
There have been four revolutionary techno-chemical advances in dental adhesion technology during two
decades.
• Fourth-generation adhesives
(early 1990s) ushered in the era of relatively predictable esthetic adhesion.
Enamel and dentin were etched simultaneously, with good bond strength
to both. Multiple technique-sensitive
components and steps, over-etching
and a rash of post-operative sensitivity complaints were the downsides.
Moist dentin, an undefined and elusive surface condition, was required
to ensure successful adhesion to
dentin.
• Fifth-generation adhesives (1995)
consolidated all the adhesive components (except for the etch). Both technique and post-operative sensitivity
were significantly reduced. However,
moist dentin, still undefined and elusive as ever, was still required.
• Sixth-generation adhesives
(2000) eliminated the separate etching step. The multiple-bottle chemistry provided excellent dentinal
adhesion, but the enamel bonding
was somewhat less predictable. There
were few reports of post-operative
sensitivity.
• Self-etching seventh-generation
adhesives (2002) are the least technique sensitive of all the bonding
agents. Post-operative sensitivity is

Attend today’s session

▲
▲

Seventh-generation self-etch
adhesives: better, faster,
easier and more predictable
TODAY from 4:30 to 5:30 p.m. in aisle
5000, room 3, Dr. George Freedman will
present “Beauty of Bonding” as part of
the DTSC Symposia. In his session, he
will discuss how simplified one-step
seventh-generation adhesives make
invisible bonding a snap, while minimal preparation and re-mineralizing
giomer flowables, used together, have
revolutionized the replacement of lost
tooth structure.

About the author

Applying BeautiBond (Photos/Provided by Dr. George Freedman)

Applying Beautifil Flow Plus

virtually non-existent. Most importantly, they are equally effective
on moist or dry tissues, eliminating
the concern of moist dentin. All the
necessary ingredients are contained
in a single bottle, or compule, and
delivered to both enamel and dentin
in a single step.
The highly popular seventh-generation adhesives etch the enamel and
dentin surfaces immediately upon
application. The neutralized etch and
its dissolved dentinal contents are not
rinsed off the tooth surface; they are
instead incorporated into the hybrid
layer. Because the smear plug is never
removed to open dentinal tubules,

there is little risk of post-operative
sensitivity.
Shofu’s seventh-generation BeautiBond has unique dual-adhesive monomers that provide equal (non-stressing) bond strength to both enamel
and dentin with an ultrathin 5μ film
thickness. A straightforward, singlestep application makes it easier and
totally predictable.
BeautiBond and Beautifil Flow
Plus, a giomer combining the strength
and reliability of hybrid composites
with the convenience of flowable
delivery, are used together for the
flow restoration, an innovative twostep posterior filling technique.

George Freedman, DDS, FAACD, FACD,
is a founder and past president of the
American Academy of Cosmetic Dentistry, a co-founder of the Canadian
Academy for Esthetic Dentistry and
a diplomate of the American Board
of Aesthetic Dentistry. His most recent textbook, “Contemporary Esthetic
Dentistry,” is published by Elsevier.
Freedman is the author or co-author
of 12 textbooks, more than 700 dental
articles and numerous webinars and
CDs and is a Team Member of REALITY.
He was recently awarded the Irwin
Smigel Prize in Aesthetic Dentistry
presented by NYU College of Dentistry. He lectures internationally on
dental esthetics, adhesion, desensitization, composites, impression materials
and porcelain veneers. A graduate
of McGill University in Montreal, he
maintains a private practice limited to
esthetic dentistry in Toronto.

Dr. George Freedman’s most recent
textbook, ‘Contemporary Esthetic
Dentistry’ and the Irwin Smigel
Prize he was awarded from the NYU
College of Dentistry.
5

[19] =>

Greater New York Dental Meeting — Nov. 25, 2012

finance

What happens next?
By David Keator, Keator Group
n During the last 30 years, we have
seen investment “bubbles” of different varieties that are nothing more
than extreme investment swings
based on a myriad of factors. Internet,
commodity and real estate bubbles, to
name just a few, have all caused many
investors anxiety. The primary drivers of these inflated values are based
upon momentum and greed. It comes
from a feeling that everyone else is
making money and the investor is
missing out.
It’s OK to be an optimist, but it’s a
good idea to be watchful when everyone is an optimist. Beware of crowds
at the extreme. When we see the type
of exuberance that typically leads to
inflated values, we believe it’s a good
time to take a breath and put up a
safety net.
Last year, many economists and
market analysts warned bond prices
would decline and the result would be
higher interest rates. As a result, the
conventional wisdom was to shorten
the duration of a fixed income portfo-

lio in an attempt to create a bunker.
Because we have enjoyed unprecedented and historically low yields
(high-bond prices), many heeded this
call. Some saw a bond “bubble,” and it
was time to take profits.
Last spring, the five-year treasury
yield was 2.23 percent. Four months
later, the five-year yield was 1.48
percent. When prices on bonds rise,
their yields typically fall. That means
the short-term investment call was
premature, giving credence to market calls being more art than science.
So, what is being done with all of
the cash that is being held?
Investors are searching for a place
to invest it. Short treasury yields (one
year) fell from .30 basis points (onethird of 1 percent) to .16 basis points
(one-sixth of 1 percent) between
March 2010 and July 2011. This has
caused investors to hunt for yield and
seek higher income potential from
more aggressive investments.
Theoretically, the higher the potential yield, the greater the risk, but the
appetite for higher yield has been
strong and that has the potential to

cause a bubble in the high-yield market just as high demand for Internet
stocks caused unrealistic valuations
in the late 1990s.
Buyer beware: A fixed-income
investment paying a 5 percent yield
might not seem risky on face value,
but if it is compared to the relative
security of treasuries, then you can
easily see a potential for a disconnect.
So, back to our title: “What happens
next?” The next step for each investor
is to evaluate where your safety net
is. Do you have an investment plan?
Have you figured out your risk profile and adjusted your investments
accordingly? Do you have a bunker?
If the market drops by 10 to 20
percent, do you have enough cash
and liquid investments as a reserve
so that you can avoid selling undervalued assets to meet emergency or
even day-to-day needs? Are you properly diversified?
It is painful to see CDs and shortterm treasuries paying less than 1
percent. If it is part of your bunker,
you have to stay disciplined. If your
investment time frame is short, you

About the author
David Keator is a partner at Keator
Group. Contact him at (877) 532-8671.

must be very careful of volatility.
With a longer time frame, you could
possibly take advantage of highquality stocks with dividend potential or short-term corporate bonds.
Remember, we are in a global economy, so do not overlook investment
opportunities throughout the world.
We believe one of the safest ways
to invest is with a long-term horizon.
Editor’s note: The opinions
expressed here are those of the author
and are not necessarily those of Wells
Fargo Advisors Financial Network or
its affiliates. The material has been
prepared or is distributed solely for
information purposes and is not a
solicitation or an offer to buy any security or instrument or to participate
in any trading strategy. Additional
information is available upon request.
AD

[20] =>

exhibitors

Greater New York Dental Meeting — Nov. 25, 2012

The evolution of sinus lift techniques
By Andrew Kelly, DDS
n When Dr. O. Hilt Tatum performed
his sinus lift technique in 1975, I
wonder if he had any idea of how it
would evolve or the controversies
that would surround this procedure.
I can say there exist as many techniques as there are opinions on how
the procedure should be performed
and who should perform it.
A sinus lift is a surgery that adds
bone to the maxilla in the area of the
molars and premolars. It’s sometimes
called a sinus augmentation. The
bone is added between the floor of
the maxillary sinus and the Schneiderian membrane. To make room for
the bone, the sinus membrane has to
be moved upward, or “lifted.” Any
dentist who is trained to do it can do a
sinus lift. Tatum, the originator of the
procedure, is a general dentist.
There are two basic methods for
performing the sinus lift technique.
The first is the Lateral window technique, which Boyne described in
1960. Boyne used the procedure to
achieve an optimal intercrestal distance needed for denture making.
The sinus lift techniques have
undergone numerous modifications
AD

Contact
To attend an educational seminar
by Andrew Kelly, DDS, visit www.
dentalofficesolutions.com.

through the years. In 1975, Tatum
was the first to perform the lateral
window technique in conjunction
with autogenous bone grafting for the
purpose of placing dental implants in
the newly formed bone. Although the
lateral window technique is highly
invasive, it is a necessary procedure.
In 1994, Summers, in pursuit of a less
invasive method, made the surgical
protocol easier by offering the crestal
approach or osteotome technique.
Initially, the osteotome technique
was used for compressing the soft
maxillary bone to improve primary
stability of implants and to increase
success rates of implants placed in the
posterior maxilla. After a period of
success using the technique for bone
compression, Summers started floor
dilatation of the sinus, thus increasing the length of his implants.
When the osteotome technique
was first introduced, there were two
significant disadvantages that lim-

ited its indications. The first was the
limited height that the sinus could be
raised. Initially, Summers was able to
lift the membrane 1–3 mms.
The second limitation was the
inability to directly visualize the
membrane. The technique was initially performed with convex osteotomes by using the sinus floor to lift
the membrane. After the membrane
was lifted, bone-grafting material
was then used to hydraulically lift the
Schneiderian membrane.
Today, using modern technologies
such as piezoelectric units and balloons, as well as crestal approach kits,
which use saline, we are now able to
achieve height gains that rival those
of the lateral window technique, with
little concern for membrane perforation.
So where are we today? Very
few practitioners, including Tatum,
routinely use autogenous bone for
sinus augmentation. One of the main
reasons is there are several excellent
alternative bone-grafting materials
available that don’t require a secondary surgical site and provide very
similar results to autogenous bone. So
one question that is being asked a lot
lately is: Is autogenous bone the “gold

standard”? The jury is still out, but
there is a lot of evidence out there that
suggests it is not. Only time will tell.
The lateral window technique is
being used more sparingly these days.
There are several methods available
that have allowed us to effectively
raise the Schneiderian membrane
5–7 mms or more and place the
implant simultaneously, as long as
we have enough crestal bone to get
primary stability. This technique is
safer for the patient, and it reduces
the chance an infection will occur.
Lastly, with the evolution of safer
and more predictable sinus lift methods, more dentists are able to successfully perform the procedure, which
allows more patients to have implants
in the posterior maxilla.
Implant dentistry requires the
practitioner to possess a wide range of
skills. As technology improves, it will
open the door to a wider dissemination of implant dentistry into our society and help to increase the quality of
life for many patients who need our
help. Technology will never replace
knowledge and skill; however, it can
and will lower the learning curve and
help more practitioners provide stateof-the-art services to their patients.

[21] =>

[22] =>

22
xx

xxx xxxguide
exhibit

Greater New York Dental Meeting — Nov. 25, 2012

Exhibit hall

[23] =>

Greater New York Dental Meeting — Nov. 25, 2012

exhibit guide
xxx

floor plan

23
xx

[24] =>

24
xx

xxx xxxguide
exhibit

Greater New York Dental Meeting — Nov. 25, 2012

GNYDM exhibitors
COMPANY

BOOTH

123 Postcards
4410
1-800-DENTIST
2736
3M ESPE
4609
3Shape
4606
A Fashion Hayvin
2938
A. Titan Instruments
608
ABO Rio de Janeiro Dental Congress
1919
Academy of General Dentistry
212
Accutron
2714
ACIGI Relaxation/Dr. Fuji
1324
ACTEON NORTH AMERICA
(Satelec & Sopro Companies)
2818
ADA Members Retirement Program
3921
Adam’s Aid
1327
AdDent
1105
A-Dec
2200
A-Dent Dental Equipment
2102
ADI Mobile Health
4621
ADIN Implants
1217
Advanced Technology & Capital
623
AEEDC/Index Conferences &
Exhibitions Organization
1300A
Aegis Communications
2638
AFTCO
411
Aim Dental Laboratory
1607
AIO — Italian Dental Association
916
Air Techniques
2609
AllPro
908
Altfest Personal Wealth Management
2542
AMD Lasers, A DENTSPLY International
Company
4627
American Academy of Facial Esthetics
2939
American Academy of Pediatric Dentistry
3638
American Association of Dental Office Mgr. (AADOM)
1017
American Association of Endodontists
2439
American Dental Assistants Association
3738
American Dental Software
707
American Eagle Instruments
1529
American Express OPEN
1505, 4509
American Friends of Dental Volunteers
for Israel
4038
American Sky Dental Lab
4802
AMIC Dental
806
Angie’s List
4408
Anis-Dent
1429
APCD Sao Paulo State Dental Association
504
Apex Dental Materials
119
Apixia
4409
Aqualizer by Jumar Corporation
405
Architectural Design Associates
2105
Aribex
3538
Arlington TSFL
3501
Arpino Handpiece Repair & Sales
600
ASA Dental USA
1822
Aseptico
703, 2822
Ashtel Dental
1108
Asociacion Dental Mexicana
813
Aspen Dental
2436
Atlantic Precious Metals
2040
Avadent Digital Dentures
2538
Axis/SybronEndo
4632
B&L Biotech USA
2940
B.C. Szerlip Insurance Agency
505
Bank of America Practice Solutions
2005
Bankers Healthcare Group
4334
Bausch Articulating Papers
1712
Bay Area Media & Dental
5007
BeeSure
3100
BELMONT EQUIPMENT
4200

COMPANY

BOOTH

Benco Brand
2732
Benco Dental
2627, CR 19-21
Best Card
521
Best Instruments USA
1010
Beutlich Pharmaceuticals
1612
Beyes Dental Canada
1214, 4500-4501
Bicon Dental Implants
2624
Bien-Air Dental
2803
Bio Horizons
1431
BIOLASE
4434, 4639
BioMet 3i
2024
Biotec
2324
Biotrol
605
Bisco Dental Products
400
Blue and Green
1220
Bosworth Company
2509
BQ Ergonomics
107
Brasseler USA
1420, 3705
Brewer Design
3620
BroadView Networks
3831
Burbank Dental Laboratory
3736
C.E.J. Dental
2930
CadBlu
4707
CamSight
517
Capital One Bank
3916
CapitalSource
1820
CareCredit
2814, 2910
Careington International
418
Carestream Dental
3016
Carl Zeiss Meditec
3034
Casals-Evans Design Group
2125
Cases by Source
4423
Caulk, DENTSPLY
1400, 1600
Cavex Holland BV
3732
CDE World
1113
Ceatus Media Group
4810
Center for Hearing and Communications aisle 5000
Central Data Storage (CDS)
3522
Centrix
1800
Certol International
3231
CIT Bank — Small Business Lending
206
Civitas Architects
2336
Clarion Financial
2632
ClearCorrect
4603
Clinician’s Choice Dental Products
1313
Clinipix
2812
Colegio de Cirujanos Dentistas de Puerto Rico 1121
COLGATE
1627, 1933, 1733, 2042 2640
Collagen Matrix
4422
Coltene
3424
Columbia Dentoform
2209
Common Sense Dental Products
2124
Consult-Pro/DHC Marketing
2621
ContacEZ, the Ultimate Proximal Contact
Solution
3212
Cosmalite
1007
Cosmedent
2721
Cosmetic Dentistry Grants Program
4112
CR Foundation
4720
Cranberry (M) Sdn Bhd
815
Credit Suisse
3542
Crest Oral-B
4225
Crystal Tip
2537
CURAPROX USA
2404
CustomAir
2209
D4D — A Henry Schein Company
3824
da Vinci Dental Studios
412
Daegu Technopark BioHealth Convergence Center
4636
Dansereau Dental Products
4014

COMPANY

BOOTH

Danville Materials and Engineering
2316
DBF Studio
1008
DC Dental Supplies
4000
DCI Equipment
3503
Dear Doctor
3718
Delfin Dental Europe
4134
Delta Dental
1215
Demandforce
1427, 3230
DENBUR
1707
DenLine Uniforms
515
DenMat
3203
Denovo Dental
2041
Dent Corp. Research & Development (DENTCO) 1715
Dental Arts Publishing
5009
Dental Assisting National Board (The Dale Foundation)
1821
Dental Benefit Providers
213
Dental Burs USA
2920
Dental Creations
4440
Dental Ear/Audiology Solutions
2909
Dental Economics RDH Magazine
314
Dental Hi Tec
3141
Dental Learning Centers
3806
Dental Product Shopper
808
Dental R.A.T.
4511
Dental South China
705
Dental Technology Consultants
4402
Dental Tribune America
523
Dental USA
1003
DentalExpo Russia
112
DentalEZ Equipment
2209
DentalEZ Group
2209
Dentalree.com
420
Dentaltown
113
DentalTshirts.com
4605
DentalVibe
2733
DentalXP
2132
DENTAQUEST
1903
DENTATUS USA
1200
Dentaverse
4722
Dentazon/DXM
2841
DENTCA
208
Dentegra Insurance Company
423
DenTek Oral Care
1518
Denticator
306
Dentimax
3928
Dentistry Today
520
Dentium America
2341
DentLight
4103
Dentozone Corporation
913
Dentrix — Henry Schein
3627
DentServ
2723
DENTSPLY Caulk
1400, 1600
Dentsply International
1400, 1600
DENTSPLY Maillefer
1400, 1600
DENTSPLY Professional
1400, 1600
DENTSPLY Prosthetics
1400, 1600
DENTSPLY Raintree Essix Glenroe
1400, 1600
DENTSPLY Rinn
1400, 1600
DENTSPLY Tulsa Dental Specialties
1400, 1600
Dependable Dental
312
Designs For Vision
812, 2529
DEXIS Digital X-ray
2218
DiaGold/www.Goldburs.com
1922
Diatech
2002, 2131
Digital Doc
3605
Digital Sign ID
1705
Diversionary Therapy Technologies
4809
DMETEC Co.
3241
DMG America
2027

[25] =>

Greater New York Dental Meeting — Nov. 25, 2012

COMPANY

BOOTH

Doc’s Duds
5004
DOCS Education
4102
Doctor Bright’s Tooth Whitening System
4604
Doctors Internet
2427
DORAL REFINING
310
DoWell Dental Products
2931
DPM USA
2429
Dr. Kim
2442
DrQuickLook
3829
DSG Americus New York
4037
Dux Dental
3504
Dyno-Tech Dental Lab
3438
East West Bank
3536
Eastern Dentists Insurance Company (EDIC) 224
Easy Dental
3629
EBI
4114
Ellman International
1709
Elsevier
1407
Emblemhealth
2223
Emerald Professional Dental Products
4516
Emery & Webb
3614
Empire Blue Cross Blue Shield
3422
Epstein Practice Brokerage
519
Equipment Brokers
2106
Erskine Dental
3737
Essential Dental Systems
803
Eurodent USA
800
Everyday Health
3622
EXACTA Dental Direct
111, 3820
Expert Promotions
2511
EZ Bur Dental Supply
4015
Facial Imaging Mobile
3303
FDI World Dental Federation
1213
Federal Bureau of Prisons (BOP)
4641
Fialkoff Dental Study Club
4837
Fidelity Dental Lab
109
Fisher Inventments
4524
Flight Dental Systems
126
Flow Dental
102
Forest Dental Products
2615
Fortune Management
2438
Franklin Dental Supply
5005
Freud Dental
1318
Garden State Dental Supplies
2541
Garfield Refining Company
1713
Garrison Dental Solutions
2922, 4411
GC America
1813
Gendex Dental Systems
3609
Genoray America
2034
George Taub Products/Fusion
1507
Gimhae Biomedical Center
4136
GlasSpan
706
GlaxoSmithKline Consumer Healthcare
3235
Glidewell Laboratories
4400
Global Medical Implants S.L./ILerimplant Group3714
Global Surgical
211
Glove Club
1205
Golden Dental Solutions (formerly
GoldenMisch)
2405
Good Doctors
2239
Great Expressions Dental Centers
3533
Great Lakes Orthodontics
4514
Groman
2115
Group Financial Services
2502
GSD Academy
3720
Handler Mfg. Co.
3200
Hands On Training Institute
807
Hanses Practice Management Consulting
1115
Hartzell & Son, G.
315
Hawaiian Moon
130, 3920
Hayes Greater Long Island
324
HDX Corporation
3833
Head Dental Corporation
4016
Health Resources Services
3040
Healthcare Office Design — Beacon Construction4100
Healthcare Professional Funding
3037
HealthFirst
601
Healthplex
2825
Health-Pro Realty Group
2130

COMPANY

exhibit guide
xxx
BOOTH

Heartland Dental Care
4419
Heartstrings Imports
5008
Henry Schein Dental
3225, 3140, 3432
Henry Schein Dental (Digital Café)
3332
Henry Schein Professional Practice Transitions3532
Henry Schein ProRepair
3631
Henry Schein Total Health
3433
Heraeus
217
High Q Dental
2832
High Tech Innovations
3219
Hiossen
3836
HomeSleep
2928
Honglong Development Company of Zhulai S.E.Z2339
Horico North America
1921
HUANGHUA PROMISEE DENTAL CO.
2240
Hu-Friedy
200
IBD/Zylast-Bacteria & Viral Solutions
4401
IC CARE
4823
I-Cat Imaging Sciences
2218
ICE Health Systems
532
ICW International
2614
Identist
1107
IDS 2013, Cologne, Germany
108
IHM Solutions
1433
ILC New York
1014
ILS Dental
1203
ImageWorks
2236
Indian Dentist Research and Review
4835
Infinite Therapeutics
4034
Infodent International
704
INNODEA Co.
627
Instrumentarium/Soredex
3221
International Safety Products
2141
Intra-Lock International
4814
Investors Savings Bank
424
Invisalign/iTero
2836
IQ Dental Supply
817
Isolite Systems
214
iSonic (ultrasonic cleaners)
3621
ITL Dental
2824
Iveri Whitening
3103
Ivoclar Vivadent
2227
J & B Dental Service
3011
J. Morita USA
3213
Jagas International Trading Corp.
3816
Jason J. Kim Dental Aesthetics
3313
JetGel
3839
JJ Infradent
3832
Joel Tech
1015
Johnson & Johnson
Johnson-Promident
2907
JS Dental Mfg./Directa AB
2332
Kaboom Dental Sticks
1120
KAT Implants
4804
KAVO Dental
3809
Keating Dental Arts
4104
Kerr Corporation — A Wholly Subsidiary of
Sybron Dental Specialties
4732
Kettenbach
2032
Kilgore International
1721
Kimberly Clark
2015
Klockner of North America
3918
Komet USA
2334
KOR Whitening — Evolve Dental Technologies 2033
Kuraray America
809
Kuwata Pan Dent
1005
Kwok’s Inc.
522
L & R Mfg. Co.
408
Lares Research
2900
Lascod SPA
1018
Lawrence B. Goodman & Co., PA
914
Laxmi Dental Lab USA
4522
Lester Dine
506
Lips
3414
Liquid Smile
2536
LLI Advisory Group
2811
Logistics Health
814
LumaDent
1714, 2831
Lumalite
313

COMPANY

25
xx
BOOTH

M & S Dental Supply
2634
MacPractice
3232
Magnified Video Dentistry
104
Maillefer, DENTSPLY
1400, 1600
Major Dental
1018
Malaysian Dental Association
2342
Mandelbaum Salsburg Lazris & Discenza, PC 3731
Mani
3932
Marus Dental
3811
Massaging Insoles by JVS Tech
4523
Maui Amenities
2129
Mectron Piezosurgery
3636
Medco Instruments
1905
Medentex
4800
Medical Liability Mutual Insurance Company
(MILMC)
905
Medical Protective
2234
Medicom
1609
Medidenta/DDS Refining
309
MedPark
4705
Megagen USA
4404
Meisinger USA
2725
Meta Biomed
3218
Meta Dental
3404
Micodont
4515
Microbrush International
510
Microcopy
413
MicroDental
2233
Microflex
3500
Micro-Mega/Medidenta
308
Midmark
3409
Milestone Scientific
1818
Millennium Dental Technology
2833
Miltex, an Integra Company
2400
MIS Implants Technologies
1623
Modular and Custom Cabinets
2715
MTI Dental Products
1715
MultiSafe
3100
Mydent International
2215
Myofunctional Research Company
2802
MyRay/CEFLA
3827
N.D. Surgical Industries
4521
Nan Jiahe (Medical) I./E.
1317
National Dental Association
1430
Nevin Labs
2209
New York Implant Institute
5000
Newark Dental/PEMCO
1409
NewTom Mobile CBCT
3727
Nobel Biocare
2009
NOMAD by Aribex
3538
Nordent Manufacturing
4007
Nouvag AG Switzerland
1212
Nova Enterprises
1013
NSK Dental
2036
Nu-Life Long Island
1300
NYC & COMPANY
907
NYS — OPWDD Taskforce on Special Care
Dentistry
3739
Obtura Spartan
116
OCO Biomedical
2224
Officite
514
On The Dots
4703
Onpharma
3137
Op-d-op Visor Shields
2031
Oragenics
2540
OralCDx
720
OraPharma
3418
Orascoptic
4630
Orascoptic — A wholly owned subsidiary
of Sybron Dental Specialties
4630
Oreck Vacuum
820
Ortho Classic
2431
Ortho Organizers
1103
OrthoAccel Technologies
5006
Ortho-Tain
3807
Osada
1711
Owandy USA
1109
Pacific Coast Tissue Bank
1530
Palisades Dental
1614
* pink denotes today advertiser

[26] =>

26
xx

xxx xxxguide
exhibit

Greater New York Dental Meeting — Nov. 25, 2012

GNYDM exhibitors
COMPANY

BOOTH

Panoramic Corporation
512
Paragon Dental Practice Transitions
2623
Parkell
100 & 2 dcr
Pascal International
3540
Pastelli SRL
1018
Patient Activator by 1-800-DENTIST
2737
Patient News
2315
PatientFi.Com
4504
Patterson Dental Supply
2600
PD RX Pharmaceuticals
1531
PDT Paradise Dental Technologies
417
Pelton & Crane
3811
Pemco/Newark Dental
1409
Perioptix
2423
Peri-Swab
1920
PHB
1514
Philips Sonicare and Zoom Whitening
3600
PhotoMed International
5001
Pierrel
1018
Plak Smacker
3618
Planmeca USA
2804
PlatypusCo
3439
PNC Bank, N.A.
3138
POH Oral Health Products
2232
Porter Instrument Co.
2323
Porter Royal Sales
2323
Power Balance Technologies
2014
Practicon
3320
Premier Dental Products Company
3007
Premier Merchant Processing
2840
Prescott’s
1902
Preventech
1511
Prexion
2012
PRI
125
Prima Systems
2724
Professional Dental Supplies
4240
Professional Resource Systems
4822
Professional Sales Associates
2609
Professional, DENTSPLY
1400, 1600
Promunidi SRL
1018
Propel Orthodontics
2140
Prophy Magic
110
Prophy Perfect
1106
ProSites
508
Prosthetics, DENTSPLY
1400, 1600
PSP Dental Co.
3742
Pulpdent Corporation
1012
PureLife Dental
1605
Q-Optics/Quality Aspirators
1418
Quantum
3423
Quintessence Publishing Co.
1804
R & F Building Remodeling
2929
R.A. Florio Building
3534
R.E. Dental Cabinetry
3639
Raintree Essix Glenroe, DENTSPLY
1400, 1600
Ram Products/Saeshin Precision
1104
RAMVAC
2209
Reliable Arts Dental Lab
4413
RF America — IDS
4620
RGP Dental
3400, 116
Ribbond
311
Richmond Dental & Medical
2500
Rinn, DENTSPLY
1400, 1600
Rito Dental Company Limited
920
Ritter Dental USA
4211
RMN Consultants
3514
Robust Citizen (Crown Dental Supply)
3821
ROMIDAN USA
1715
Rose Micro Solutions
622, 3111, 4525
Royal Dental/Proma
2325

COMPANY

BOOTH

Roydent Dental Products
1803
Rugged Outfitters
4805
Russian American Dental Association
2440
Sabra Dental Products
1513
Safari Dental
3922
safegide
2422
Sav-A-Life
2642
Schick Technologies
4600
Schumacher Dental Instruments
2809
Schwed Co.
210
SciCan
4416
Scientific Pharmaceuticals
1615
SDI (North America)
3415
Second Story Promotions
409
Septodont
2018
Shader Productions
4005
Shanghai Dynamic Industry
1532
SharperPractice
121
Sharps Compliance
3930
SheerVision
1918
Shenzhen Dental Arts
2333
Shenzhen Superline Technology
4006
Sherman Specialty
421
Shinhung
624
Shofu Dental
3207
SIDEX 2013 — Seoul International Dental Expo 128
Sigma Medical Supplies
2441
Signature Management Group
3334
Sikka Software Corporation
4431
Sino-Dental
906
Sirona Dental Systems
4027
SKM Jewelers
4819
Sleep Group Solutions
3440
SleepRight /Splintek
3929
Smile Reminder
4009
SmileMakers
3300
SNAP Cosmetic Simulation Software
2411
Snap On Optics
1117, 4706
Sockit! Gel
120
Solmetex a division of Layne Christensen
1621
Soltice
4113
Sota Imaging
3402
SPI Dental Manufacturing
5003
Spident USA
2133
Spry/Xlear
2241
SS White
2000
StarDental
2209
STERNGOLD
903
Stomatotech Inc.
3039
Store-A-Tooth (Provia Labs)
3333
Straumann
4207
Strauss Diamond
3907
Stylecraft
1611
Sultan Healthcare
2413
Summit Dental Systems
3000
Sun Medical
404
Suni Medical Imaging
4623
Sunn Pharmaceuticals
1904
Sunstar Americas
2827
Supersmile
606
Supportful Foundation
4837
SurfCT.com
3102
SurgiTel/General Scientific
1000, 2029
Suzy Systems
1509
Swift Capital
3201
SwissLoupes Sandy Grendel
410
TD Bank
3002
Technology 4 Medicine
3818
Tekscan
3721
TelephoneOnHold.com
5002

COMPANY

BOOTH

TeleVox
1923 & 2830
Temrex
2800
Tess Oral Health
3112
The Clemens Group
1613
The Dental Record
904
The Gideons International
4140
The Institute for Advanced Laser Dentistry 4721
The New York Times
4618
The Quality Life
3842
The Siegel Wesman Group at Morgan
Stanley Smith
625
The Wall Street Journal
2522
Thebesttopicalever
4407
Theta Corporation
406
Tishcher Dental Laboratory
3805
Tokuyama Dental America
2618
Town and Country
4234
TPC
2636
Tri Hawk International
1304
Triodent Corporation
3135
Tri-State Dental
1809
Trojan Professional Services
3523
TruDenta
3302
Truvia(r) Natural Sweetner/Cargill
1322
Tulsa Dental Specialties, DENTSPLY
1400, 1600
Tuttnauer USA
1515
U.S. Bank Practice Finance
4036
Ultimate Creations
3822
Ultradent Products
226, 426
UltraLight Optics
118, 3036, 4414
Ultreo/DentistRx
4818
Unicorp Instruments
915
United Dental USA
1405
Universidad Autonoma de Coahuila
Facultad de Odontologia
1009
Universitat Internacional de Catalunya
1114
Upholstery Packages & Services
2921
US Navy Recruiting Command
4616
USO Dental
1706
ValuMax International
1414
Vatech America
4018
Vector Research & Development
4340
Velopex International
4132
VELscope — LED Dental
3515
Vericom
524
Vident, a VITA Company
3406
Video Dental Concepts
2409
Villa Sistemi Medicali SPA
4421
VisiCom
419
Vista Dental Products
3209
VitaMix Corporation
3927
Viva Concepts
3436
Vivio Sites
3311
VOCO America
3216
Vortex Color Changing Toothpaste
3730
Water Pik
2418
Wells Fargo Practice Finance
2503
White Towel Services
3312
World Dental Exhibition Alliance
816
www.GemsGuy.com
2114
Yankee Dental Congress
1315
Yodle
1316
Young Dental
604
Zhuhai Graceful Dental Technology
2738
Zhuhai Siger Medical Equipment
1325
Zila, a TOLMAR Company
1618
Zimmer Dental
3502
Zirc Company
2116
Zoll Medical Corporation
4412
Zoll-Dental
2523

[27] =>

[28] =>

[29] =>

[30] =>

exhibitors

Greater New York Dental Meeting — Nov. 25, 2012

Handpiece manufacturer
aims for global leadership
n TOKYO, Japan: It is no secret that
the years since the global financial
crisis have not been very kind to
companies in Japan. First, the recession slowed business investments
significantly down, then the negative
effects of last year’s tsunami and
the massive destruction it wrought
almost brought the world’s third largest economy to a halt.
For NSK, one of the country’s largest dental manufacturers, troubles in
the home market are its least concern
because the company conducts most
of its business elsewhere.
According to president and CEO
Eiichi Nakanishi, with whom Dental
Tribune International recently had
the opportunity to speak at the company’s headquarters in Tochigi, more
than 80 percent of the company’s
revenues are now generated by its
operations outside of Japan.
In the last three years, NSK has
been performing particularly well in
mature markets such as Europe and
North America, where it boosted its
presence with the opening of its new
headquarters near Chicago last year,
despite unfavorable conditions such
as high market saturation and the
ongoing decline of the yen against
the dollar.
Since 2009, Nakanishi has also
seen his company regaining its former
market shares in Asia through centralized distribution and after-sales
support offered by its new subsidiary
in Singapore.
Another significant contributor
has been NSK’s European office in
Germany, which accounted for almost
one third of the 22.2 billion yen
($278 million) in sales the company
reported in 2011.
“That is why economic conditions
in our home market have little or
no impact on our overall business.
We really think globally,” Nakanishi
explained.
According to the 48-year-old, who
has run the company since 2000, one
of the major reasons for NSK’s strong
market position, even in established
markets, is its dedication to innovation and quality, combined with the
excellent after-sales service it is able
to provide to customers in almost
every country except North Korea.
But this hasn’t always been the case.
Founded in the 1930s, the company had a rough start and operations were completely halted during
World War II. Since the production
of dental handpieces resumed in
1951, however, the company has
grown extensively and now employs
more than 700 people in its Japanese

Above left:
Eiichi
Nakanishi,
right, in talks
with DTI
Publisher and
CEO Torsten R.
Oemus.
5

Above right:
NSK still
manufactures
most of the
precision parts
in-house.
5

At left: The
company’s
headquarters
in Tochigi,
Japan.
5

(Photos/Lutz
Hiller, DTI)

offices in Tochigi and Tokyo.
NSK also still produces most of
the precision parts in-house, which,
according to Nakanishi, is one of the
reasons that dentists now identify the
company with high-quality products.
“We employ many good engineers
and marketing people who help us to
constantly improve our brand and
make it more attractive to dentists,”
he said.
One of NSK’s recent innovations,
launched at last year’s IDS in Cologne,
for example, is the Ti-Max Z series, a
durable premium handpiece that is
claimed to have the smallest heads
and necks in the industry, as well as
an exceptionally low noise level and

Here at the GNYDM
For more information on NSK Nakanishi and its products, stop by the booth,
No. 2036.

virtually no vibration. The Surgic Pro
surgical micromotor has also received
much interest, particularly by dental
implant surgeons. This device is distributed alongside implant systems
by major implant manufacturers.
NSK asserts it pays close attention
to the needs of its customers, a philosophy that has resulted in products
such as the S-max pico, which was
developed solely for the treatment of

patients with smaller mouths, such
as children.
Moving into other markets is conceivable but unlikely to happen anytime soon, according to Nakanishi.
Even though his company has begun
to enter new areas in the last decade
with the launch of instruments such
as ultrasonic scalers and polishers,
its core business will remain dental
handpieces and other small-motor
equipment.
“When it comes to handpieces,
we have produced more innovations
than our competitors,” remarked
Nakanishi. “Our goal is to become
the No. 1 company worldwide in this
segment.”

[31] =>

[32] =>

exhibitors

Greater New York Dental Meeting — Nov. 25, 2012

Helping you do it yourself
n The EZ Care™ Handpiece Maintenance Kit is the latest addition to the
ProScore line of products. These maintenance kits are customized to your
handpiece and include everything
needed to keep it in optimal running
condition: an XTend™ Ceramic turbine, Smart Cleaner, gaskets, coupler
o-ring sets, handpiece cleaner/lubricant, detailed maintenance instructions and other products.
The EZ Care Handpiece Maintenance Kit complements ProScore’s
in-office repair product line and
the ProRepair/ProService Handpiece
Ad

and small equipment maintenance
courses presented at dental shows.

XTend Ceramic kits and turbines
for high-speed handpieces

With the XTend Ceramic line of turbines and kits, ProScore offers dentists the best quality do-it-yourself
products for high-speed handpieces
in the market, according to the company. Not only are XTend Ceramic
products backed with one of the best
warranties in the business — one year
for turbines and six months for rebuild
kits — but XTend products have been

Here at the GNYDM
For more information, visit ProScore
at the Henry Schein booths, Nos. 225,
3140 and 3432, call (800) 726-7365 or
visit www.scoredental.com. You can
also follow the company on Facebook
at facebook.com/ProScore.

known to outperform steel bearings,
last longer and produce less noise and
vibration.
The ceramic bearing technology
incorporated in XTend Ceramic prod-

(Photo/Provided by ProScore)

ucts provides many handpiece performance benefits:
• Reduced wear: Ceramic balls are
twice as hard as steel balls.
• Increased durability: Ceramic
balls are 40 percent lighter than steel,
which reduces the internal forces and
loads caused by high-speed rotation.
• Longer life: Ceramic bearings perform better than steel under marginal
lubrication.
• Quieter and smoother operation:
Noise and vibration are reduced as a
result of lower loads.

Other EZ Solutions

ProScore’s other EZ Solutions offer
dentists various do-it-yourself repair
and maintenance options.
• EZ Press III ™ and EZ Rebuild™ Kits:
The EZ Press III Repair System is the
answer to the high costs and downtime associated with sending highspeed handpieces out to be repaired.
Allowing the dentist to easily change
those parts that have worn out, the EZ
Press III utilizes simple procedures,
requires no guesswork and ensures
precision placement of the bearings
on the spindle.
• EZ Install™ Turbines: For an
instant repair, dentists can replace
cartridges chairside with EZ Install
Turbines, which are manufactured
with high-quality parts and quality assurance procedures, including
dynamic balancing. The result is a
high-performance, long-lasting turbine that often outlasts others in the
market, according to ProScore.
• Smart Cleaner: The Smart Cleaner
is a one-of-a-kind maintenance tool
that not only helps prevent residue
build-up in handpieces and coupler
waterlines but also clears away
obstructions if they occur. Simply connect the handpiece or coupler to the
Smart Cleaner and activate the hand
pump to clear obstructions and debris.
• EZ Care Cleaner and EZ Care
Lubricant: EZ Care Cleaner was formulated to flush debris and remove buildup from the handpiece’s internal rotating parts, improving long-term handpiece performance and sterilization
efficacy. EZ Care Lubricant has been
designed to minimize bearing wear
and to resist corrosion. When used
together, EZ Care Cleaner and EZ Care
Lubricant ensure handpieces and
accessories will achieve maximum
longevity and maintain optimum performance.

[33] =>

exhibitors

Greater New York Dental Meeting — Nov. 25, 2012

Solving one of dentistry’s
most challenging problems
By Mark Hochman, DDS
n Of all the procedures performed on
a routine basis, the one procedure that
is universally perceived by patients as
the most fearful and anxiety provoking is the dental injection. In spite of
the significant advances made during
the past 100 years, our profession has
yet to conquer one of the greatest challenges of dentistry — or has it?
Milestone Scientific, after spending the past decade responsibly and
methodically studying this problem,
now believes that with the introduction of its new instrument, The Wand®/
STA Single Tooth Anesthesia System,
this age-old problem has finally been
conquered.
The Wand/STA Single Tooth
Anesthesia System represents the
world’s first and only technology that
uses the patented Dynamic Pressure
Sensing ® (DPS®) technology, which
accurately and safely performs a pressure-regulated intra-ligamentary dental injection. The new Wand/STA Single Tooth Anesthesia System can also
perform all traditional dental injection techniques, i.e., inferior alveolar
block, supra-periosteal infiltration,
etc. All techniques are performed
more efficiently, more effectively and
virtually painlessly.
Milestone’s new technology incorporates visual and audible realtime feedback, giving clinicians
an unprecedented level of control
and information when performing a dental injection. The Wand/
STA Single Tooth Anesthesia System replaces the antiquated heavy
metal dental syringe with an ultralightweight disposable handpiece
weighing less then 10 grams for superior ergonomics and tactile control.
The experience for both patient and
dentist is one that is significantly less
stressful.
Milestone
Scientific
created
and defined a new category of dental instruments called C-CLAD®
(computer-controlled local anesthetic
delivery) systems. These are the only
dental injection instruments that
have the published scientific data that
substantiate the claim of eliminating
or reducing pain perception when
performing a dental injection.
This technology has undergone the
rigors of clinical testing that has been
performed in numerous universities
and research centers throughout the
world for more than a decade. These
studies are published in some of the
most highly respected dental journals
in our profession. No other instrument, technology or device developed specifically to reduce pain and

The STA Single Tooth
Anesthesia System
(Photos/Provided
by Milestone Scientific)
5

STA Single Tooth Anesthesia System, providing clinicians with spoken
instructional guidance on the use of
the instrument and thereby substantially reducing the initial learning
curve.
The Wand/STA Single Tooth
Anesthesia System is today’s most
advanced C-CLAD technology and
represents the next generation of
computer-controlled drug delivery
instruments for dentistry.

References

Here at the GNYDM
To see The Wand/STA Single Tooth
Anesthesia System for yourself, stop
by the Milestone Scientific booth, No.
1818.

About the author
Mark Hochman, DDS, is director of
clinical affairs at Milestone Scientific.

anxiety while performing a dental
injection can currently make that
statement.
With the introduction of C-CLAD
technology, several newly defined
injections were also introduced to
dentistry. The Wand/STA Single Tooth
Anesthesia System has been optimized to perform these new dental
injections. The first of these techniques, the anterior middle superior
alveolar (AMSA) nerve block, published in 1997 by Friedman and Hochman, is a contemporary technique to
achieve maxillary pulpal anesthesia of multiple maxillary teeth from
a single palatal injection without
producing the undesired collateral
anesthesia to the lip and face.
Subsequently, Friedman and Hochman introduced a second injection,
named the palatal-approach anterior superior alveolar (P-ASA) nerve
block, in which pulpal and soft tissue
anesthesia of the central and lateral

The Wand

incisors are achieved by a single palatal injection. The general reduction in
pain perception for all injections has
lead to innovative ways to produce
more efficient and effective dental
anesthesia.
In addition to the new dental injections discussed above, The Wand/
STA Single Tooth Anesthesia System
improves the success rate of traditional injections such as the inferior
alveolar nerve block. Holding The
Wand handpiece with its unique penlike grasp allows the clinician to
easily rotate while simultaneously
moving the needle forward, increasing accuracy by decreasing needle
deflection. Advancing the ability to
use the new multi-cartridge injection
feature, The Wand/STA Single Tooth
Anesthesia System provides numerous advantages when performing traditional injection techniques.
The introduction of The Wand/
STA Single Tooth Anesthesia System
represents a material improvement
over previous versions of this exciting technology. Numerous innovative
new features are available in the
Wand/STA Single Tooth Anesthesia
System, including automatic purging
of anesthetic solution that primes
the handpiece prior to use, automatic
plunger retraction after completion of
use, a multi-cartridge feature allowing multi-cartridge injections and
reduction of anesthetic waste.
Milestone Scientific has developed
a novel training feature in the Wand/

1. Hochman MN. Single-Tooth Anesthesia:
Pressure sensing technology provides
innovative advancement in the field of
dental local anesthesia. Compendium
2007;28(4):186–193.
2. Ferrari M, Cagidiaco MC, Vichi A, Goracci
C. Efficacy of the Computer-Controlled
Injection System STA, the Ligamaject,
and the dental syringe for Intraligamentary anesthesia in restorative patients.
Intern. Dent SA 2010;11:4–12.
3. Ashkenazi M, Blumer S, Eli I. Effect of
computerized delivery intraligamental
injection in primary molars on their
corresponding permanent tooth buds.
Intern. J of Paed Dent 2010;20:270–275.
4. Murphy D. Ergonomics and the Dental Care Worker. ISBN: 0-87553-02330. Washington D.C., American Public
Health Association. 1998.
5. Kudo M. Initial injection pressure for dental local anesthesia: effects on pain and
anxiety. Anesth Prog 2005;52:95–101.
6. Ashkenazi M, Blumer S, Eli I. Effective of
Computerized Delivery of Intrasulcular
Anesthetic in Primary Molars. JADA,
2005;136:1418–1425.
7. Allen KD, Kotil D, Larzelere RE, Hutfless
S, Beiraghi S. Comparison of a computerized anesthesia device with a traditional
syringe in preschool children. Pediatr
Dent. 2002;24:315–320.
8. Ram D, Kassirer J. Assessment of a palatal approach-anterior superior alveolar
(P-ASA) nerve block with The Wand in
paediatric dental patients. Intern J of
Paediatr Dent 2006;16:348–351.
9. Jalevik B, Klingberg G. Sensation of pain
when using computerized injection technique, The Wand. IADR Pan Federation,
Sept. 13, 2006. Abstract # 0070.
10. Malamed SF. Handbook of Local Anesthesia. 5th Ed. St. Louis: ElsevierMosby,
2004.
11. Friedman MJ, Hochman MN. The AMSA
injection: A new concept for local anesthesia of maxillary teeth using a
computer-controlled injection system.
Quintessence Int. 1998:29;297–303.
12. Palm AM, Kirkegaard U, Paulsen S. The
Wand versus traditional injection for
mandibular nerve block in children and
adolescents: perceived pain and time of
onset. Pediatric Dent 2004;26:481–484.
13. Friedman MJ, Hochman MN. P-ASA
block injection: A new palatal technique
to anesthetize maxillary anterior teeth. J
of Esthetic Dentistry. 1999;11:63–71.
14. Aboushala A, Kugel G, Efthimiadis N, Korchak M. Efficacy of a computer-controlled injection system of local anesthesia
in vivo. IADR Abstract. 2000;Abst#2775.
15. Hochman MN, Friedman MJ. In vitro
study of needle deflection: A linear insertion technique versus a bidirectional rotation insertion technique. Quintessence
Int. 2000;31:33–39.

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exhibitors

Greater New York Dental Meeting — Nov. 25, 2012

A new conical connection implant
n MIS Implants Technologies has
recently launched the new C1 implant
system. This new C1 system brings
a combination of proven and innovative design features to market,
including a conical connection and
abutments that utilize a platformswitching concept.
The 6-degree conical connection
ensures a secure fit between the
abutment and implant. By minimizing micro-movement at that junction, bone loss at the crestal level is
reduced. There is a six-position cone
index within the conical connection
to help orient the implant during

Here at the GNYDM
To receive more information about the
C1 or other MIS products, call (866)
733-1333, visit www.misimplants.com
or stop by the booth, No. 1623.

insertion and place the abutment into
the proper position.
Implants, abutments and tools are
color-coded according to platform
size for easy identification. The standard platform refers to the 3.75 and
4.2 mm diameter implants, while the
5 mm diameter implant is the wide

platform. Lengths for all of the diameters come in 8, 10, 11.5, 13 and 16 mm.
The C1 implant (as all of the MIS
implants) is made from a titanium
alloy that contains titanium, aluminum and vanadium known as Ti-6A14V-ELI (Grade 23). This alloy has high
fatigue strength and is highly biocompatible. Similar to commercially pure
titanium implants (Grades 1-4), the
outer surface of these implants consists of a thin layer of pure titanium
oxide (TiO2).
The unique geometry of the C1
implant encourages primary stability with mild bone compression at

C1 Implant System. (Photo/Provided
by MIS)
5

the upper 2/3 of the implant. The final
drill, used during preparation of the
osteotomy, is designed in such a way to
allow less compression by the threads
at the apical third of the implant,
which will enable rapid bone growth
in that area.
These two characteristics have
been put in place to minimize the
period of time between initial mechanical stability and long-term biologic
stability.
Platform switching is a restorative
concept that has been shown to minimize crestal bone loss. It has been theorized that moving the junction of the
implant/abutment connection away
from the outer edge of the implant
platform reduces the bacterial component that could lead to loss of vertical
height. For those clinicians who prefer
to utilize platform switching in the
restorative phase, the C1 abutments
have been designed to allow this.
As with other MIS products, the
surface treatment consists of both
large particle blasting and acid etching. This not only creates micro- and
nano-surface morphology but also
ensures a high-quality, contaminantfree surface that has been shown
to achieve superb osseointegration
results, according to the company.
The apex of the C1 implants is domeshaped to help prevent damage to the
mandibular nerve as well as to avoid
perforation of the sinus membrane.
Packaged with each C1 implant
is a sterile, single-use final drill, a
cover screw and a temporary PEEK
abutment. Each implant (including
these additional components) is sold
for $249.

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[36] =>

exhibitors

Greater New York Dental Meeting — Nov. 25, 2012

Easier and atraumatic extractions
n
Invented by a Swedish dentist,
Directa’s Luxator instruments are specially designed periodontal ligament
knives with a fine tapering blade that
compresses the alveolar, cuts the membrane and gently eases the tooth from
the socket. Here is Swedish dentist
Dr. Lars Rundquist’s opinion about
Luxator.
The requirement for an atraumatic
treatment during tooth extraction
has recently been emphasized much
in the field of dentistry.
Prior to treatment for implants, it
is essential that there is as little bone
loss as possible during extraction to
obtain an optimal prognosis.
The increased number of patients
under medication with anticoagulants, who often are not allowed to
interrupt their medication when a
tooth is to be extracted, requires
extreme care to avoid postoperative bleeding. It is also necessary
to endeavour to strive for as little
damage to the tissues as possible to
receive the optimal possibility for
local haemostasis.
Patients treated with irradiation
or cytostatics must be treated with
AD

Fig. 1: Luxator Periotome (Photos/
Provided by Directa)
5

Fig. 3: Luxator severs the periodontal fibers and dilates the socket.

Here at the GNYDM
For more information about Directa
Products, visit www.directadental.
com, contact U.S. Sales Manager Frank
Cortes at (203) 788-4224 or frank.
cortes@directadental.com or stop by
the booth, No. 2332.
Fig. 2: Correct handling of Luxator
Periotome

the final loosening and removal of the
tooth to be performed with a minimal
amount of force.
During my many years as an oral
surgeon, I have found Luxator instruments are indispensable to meet the
demands for an atraumatic method of
tooth extraction.

minimal trauma to diminish the risk
of postoperative infections.
The possibility of avoiding unnecessary trauma when extracting teeth
is considerably increased if the opera-

tion is initiated or accomplished by
employing a Directa Luxator to widen
the alveolus and loosen the periodontal ligaments. The delicate tip of Luxator Periotome can be inserted to quite
a deep level on the root, thus allowing

Dr. Lars Rundquist is a former member of the Department of Oral Surgery
and Oral Medicine, Faculty of Odontology, University of Lund, Malmö and the
Department of Maxillofacial Surgery,
Institute of Odontology, Karolinska
Institutet, Huddinge, Sweden.

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[38] =>

exhibitors

Greater New York Dental Meeting — Nov. 25, 2012

No-flow flowables for ‘Beautifil’ restorations
By Howard S. Glazer, DDS, FAGD,
FASDA
n That’s not a spelling error in the
title. I have intentionally spelled it
to mimic the name of the non-runny,
non-flowable resin material I will
discuss.
Resin dentistry has come a long
way since the early days of silicates.
Both patients and dental professionals have demanded restorative materials that are functional, durable,
versatile and esthetic. Imagine, if you
will, a material that is a base, liner and
restorative all in one tube.
Shofu has developed just such a
product: Beautifil Flow Plus. This
new flowable resin is a sculptable,
non-flowing resin available in two
formulations: F00 and F03. Those
designations mean that it flowed zero
millimeters when an amount was
placed on a pad and held vertically for
one minute. Similarly, the F03 flowed
only 3 mm during one minute. Both
formulations contain the proprietary
giomer chemistry and S-PRG fillers,
which release and recharges fluoride
like a glass ionomer.
The giomer chemistry is important. Giomers have an anti-plaque
effect by providing a smoother surface when photo-cured. Furthermore,
they aid in the reinforcement of tooth
structure by forming an acid-resistant layer as well as helping to remineralize dentin. Recently, the ADA
published the results of an eight-year
giomer study, done at the University
of Gainesville in Florida, that showed
no secondary caries, no restorative
failures, no post-op sensitivity and a
95 percent retention of luster on the
restoration.
Beautifil Flow Plus stays where
it is placed and does not require
a more traditional composite resin
to be placed on top to complete the
restoration as some bulk fills do. It is
approved for all cavity preparation
classification.
There are nine shades for F00,
including an opaque, incisal and
bleach white. For F03, there are 12
shades, including a unique A0.5,
“milky” and cervical shade. Once
photo-cured, the materials are about
95 percent finished and polished, and
a very high gloss can be achieved
using the One Gloss and Super Snap
Singles polishing systems (Shofu).
As you will see in the cases that
follow, Beautifil Flow Plus is a very
useful product that allows us to
emphasize our artistic ability in the
art and science of dentistry.

Case I

The patient is a 33-year-old male who
has neglected his dental hygiene for
several years and has a history of
chewing gum and parking it in his
cheek when on the telephone or focusing on his work.
He now presents with several areas
of severe cervical erosion. These were
successfully restored using a #35
inverted cone carbide and SmartBur

Fig. 1: Pre-op photos of the lower left first and second
premolars and first and second molars showing cervical
decay. (Photos/Provided by Dr. Howard S. Glazer)

Fig. 2: Post-op of the lower left first and second premolars and
the lower left first molar.

Fig. 3: Pre-op photo of the upper right cuspid. Note the large
area of enamel erosion.

Fig. 4: Post-op photo of the upper right cuspid. Erosion
restored with ‘invisible’ margins.

Fig. 5: Pre-op photo of the upper left central incisor fracture.

Here at the GNYDM
Today from 10 to 11 a.m. in aisle 5000,
room 3, Dr. Howard Glazer will present
“Baby Boomers Can Be Beautifil!” as
part of the DTSC Symposia. In his session, he will discuss the various uses
of Beautifil Flow Plus and Beautifil II
relative to their properties and clinical
usage.
For more information about Beautifil
Flow Plus and Beautifil II, stop by the
Shofu Dental booth, No. 3207.

II # 4 round (both SS White) and then
BeautiBond and Beautifil Flow Plus
F03 A03 opaque shade and then F00
shade A3.
Fig. 1: Pre-op photos of the lower
left first and second premolars and
first and second molars showing cervical decay.
Fig. 2: Post op of the lower left first
and second premolars and the lower
left first molar.

Case II

The patient is a 63-year-old male with

Fig. 6: Post-op photo of upper left central incisor.

a history of sucking on lemons. The
upper right cuspid enamel has been
eroded, and the patient had mild
sensitivity. The canine was restored
using a #34 inverted cone bur (SS
White), and the restoration was performed with BeautiBond and Beautifil
Flow Plus F00 shade A30 Opaque and
A3.
Fig. 3: Pre-op photo of the upper
right cuspid. Note the large area of
enamel erosion.
Fig. 4: Post-op photo of the upper
right cuspid. Erosion restored with
“invisible” margins.

Case III

The patient is a 42-year-old male who
fractured the upper right central incisor opening a package. The tooth was
restored using a Fissurotomy bur (SS
White) to create the enamel bevels
and BeautiBond and Beautifil Flow
Plus F00 A2.
Fig. 5: Pre-op photo of the upper left
central incisor fracture.
Fig. 6: Post-op photo of upper left
central incisor.

About the author

Howard S. Glazer, DDS, FAGD, FACD,
FICD, FASDA, FAAFS, is a past president of the AGD and former assistant
clinical professor in dentistry at the
Albert Einstein College of Medicine
in Bronx, N.Y. He is the deputy chief
forensic dental consultant to the OCMENYC. Named as one of the “Leading
Clinicians in Continuing Education”
by Dentistry Today, he lectures and
publishes internationally on the subjects of cosmetic dentistry and forensic
dentistry.

[39] =>

[40] =>

40

exhibitors

Greater New York Dental Meeting — Nov. 25, 2012

Eaglesoft 16 will make life easier
n Eaglesoft 16 Clinical and Practice
Management Software is Patterson
Dental’s premier dental software. The
latest version, Eaglesoft 16, offers a
new look, better functionality and
enhanced adaptability while integrating the digital products for the
office, clinical and imaging procedures all in one software.
Working to simplify the daily
routine of dental offices, Eaglesoft 16
offers complete information access,
condensing daily office management
practices and providing specific tools
that give each member of the dental
team power to do more in less time.
AD

The latest
version of Patterson
Dental’s clinical
and practice
management
software, Eaglesoft
16, has a new look,
better functionality
and enhanced
adaptability.
(Photo/Provided by
Patterson Dental)
5

Here at the GNYDM
For more information on Eaglesoft 16
Practice Management Software, stop
by the Patterson Dental booth, No.
2600.

In addition to increasing efficiency,
Eaglesoft 16 can help reduce stress
and increase profitability by streamlining everyday tasks and allowing
offices to personalize the software
to meet specific needs. New features
include:
• Line item accounting enables

users to apply a payment directly to a
specific item.
• Customizable windows/dock-

able panels allows users to choose
how much information to display on
the “Account,” “Appointment” and
“OnSchedule” windows as well as
where to place the information within
those windows.
• OnSchedule has a variety of features, including being able to change
the time without affecting existing
appointments. OnSchedule has provider views so the front office can
check providers’ schedules to identify double bookings and availability.
• The Patient Bar provides quick
access to patient-specific information
so users can customize which icons
they use the most in each area.
• Family Walkout Eaglesoft 16
no longer requires separate appointments to be processed one at a time
when the entire family is in on the
same day. Now the front office staff
can process a walkout for all family members at once and issue one
receipt for the family.
• Smart Claim/Smart Invoice
allows office managers to create
insurance claims and patient walkout statements more easily and check
today’s items at the simple click of a
button.
• Date-based reporting is a new
option for select financial reports,
letting users run financial reports
for any range of dates; it is no longer
necessary to choose a range of end-ofday reports.
• Automatic account aging helps
office managers save time on endof-day processing and statement
processing and also keeps account
balances up to date.
The help menu has also been
updated and now offers easier access
to the FAQ knowledge base.
Additional
features
include
“Money Finder,” “Fast Check-In,” “The
Treatment Plan,” “eReferral,” “Prescription Writer,” “Patient Notes” and
“Messenger.” By understanding the
many tools provided by Eaglesoft 16,
dental offices can equip themselves
with the software needed to make
the office run more efficiently and
increase revenue.
In addition to software, Patterson
Dental offers support and customer
service. Patterson Dental’s in-depth
understanding of the market and
commitment to development and customer satisfaction has driven the
development of Eaglesoft 16 Practice
Management Software, making it a
vital tool for every dental office.

[41] =>

[42] =>

exhibitors

42

Greater New York Dental Meeting — Nov. 25, 2012

The pursuit of BruxZir
anterior esthetics: part 1
By Michael C. DiTolla, DDS, FAGD
n Glidewell Laboratories continues
to test what the dental laboratory
can do with BruxZir ® Solid Zirconia
crowns and bridges as it works to
improve the esthetic nature of this
zirconia material. As BruxZir crowns
now account for 15 percent of the
anterior crowns fabricated at the lab,
the lab’s research and development
department is committed to working
to increase the material’s ability to
be predictably prescribed in anterior
situations.
This photo essay illustrates a
recent case where a patient’s tooth
#8 and #9 were prepped for BruxZir
crowns.

5

Fig. 1 (Photos/Provided by Glidewell Laboratories)

5

Fig. 2

5

Fig. 3

5

Fig. 4

5

Fig. 5

5

Fig. 6

Fig. 1

The patient presented with a PFM
crown on #9 that he wanted replaced,
and #8 had a fractured incisal edge
with a failing composite and recurrent decay. We decided to place
BruxZir crowns on #8 and #9, taking advantage of this high-strength,
cementable, all-ceramic material
while avoiding possible metal margins.

Fig. 2

Before I do anything else, I take
the shade to keep the teeth from
dehydrating and appearing higher in
value than they actually are. I use the
VITA Easyshade® Compact (Vident) to
determine the shades of the adjacent
teeth. I try to position the tip of the
device in the middle third of the tooth,
avoiding the increased chroma in
the gingival third and the increased
translucency in the incisal third.

Fig. 3

Then I place the PFG gel (Steven’s
Pharmacy), an important first step in
giving a pain-free injection. Placing
the gel with an Ultradent syringe
makes it easier to “sneak” some of the
anesthetic into the sulcus, so that the
patient does not feel the insertion of
the needle through the attachment.
After 60 seconds, we wash the PFG gel
off #8 and #9 and begin the injection.

Fig. 4

The STA Single Tooth Anesthesia
System® device (Milestone Scientific)
allows me to predictably get pulpal
anesthesia with a pain-free PDL injection. I slide the 30-gauge extra short
needle into the sulcus without going
through the attachment. I step on the
STA foot pedal and give a few drops
of Septocaine into the sulcus prior to
going through the attachment. I con-

Here at the GNYDM
For more information on BruxZir Solid
Zirconia crowns and bridges, stop by
the Glidewell Laboratories booth, No.
4400. Be sure to pick up a copy of the
today GNYDM Daily on Wednesday to
read Part 2.

tinue to express the Septocaine while
the needle tip is advanced through
the attachment until it reaches the
crest of the bone.

Fig. 5

After removing the existing PFM
crown using the Razor ® Carbide
bur (Axis Dental) and a Christensen
Crown Remover (Hu-Friedy), I start
prepping #8. Because this tooth has
not yet been prepared, I am able
to take advantage of the reverse

preparation technique. The mesial
contact is already broken from when
I removed the adjacent crown, so I
now break the distal contact with a
#55 bur. The reason we break the contacts first is because this technique
requires the first retraction cord to be
placed immediately.

Fig. 6

The first cord I use is an Ultrapak
cord #00 (Ultradent). This is a plain
cord that has not been soaked in any
medicaments, and I floss it into place
on the mesial and distal. With the two
interproximal portions of the cord
locked into place, I pack the facial
segment subgingivally.
This bottom cord provides about
0.5 mm of vertical retraction of the
tissue. This allows me to prep the gingival margin right at the free margin
of the gingiva.

Here at the GNYDM
Michael DiTolla, DDS,
FAGD,
graduated
from the University
of the Pacific School
of Dentistry and was
awarded his fellowship in the Academy
of General Dentistry
in 1995. In 2001, he became director of clinical research and education at Glidewell
Laboratory. DiTolla is editor in chief for
Chairside Magazine, has a monthly column on restorative dentistry in Dental
Economics and has been lecturing on
restorative dentistry topics since 1995.
As a self-proclaimed “average dentist,”
he has created techniques that give
him great restorative results with a
very average set of hands. His mission
is to share these techniques with dentists to help them improve their preps,
impressions and restorations.

[43] =>

[44] =>

exhibitors

Greater New York Dental Meeting — Nov. 25, 2012

Hiossen CAS-KIT: a product review
One dentist shares
his positive experience
with the device
By Dr. David Chong
n There are many kinds of devices
available to help dentists place
implants near the sinus in the absence
of adequate vertical bone height, but
none of them seemed to function
adequately for me until I came across
Hiossen’s CAS-KIT. Since I was introduced to it 18 months ago, I have done

The Hiossen CAT-KIT (Photo/Provided
by Hiossen)
5

about 100 augmentations into which I
have placed more than 127 implants.
I have been using it regularly in
patients whose maxillary posterior
bony ridge has enough bucco-lingual

width but where the sub-antral height
is insufficient for placement of conventional implants. I use this kit when
the bone remaining between the
maxillary sinus and the crest of the
alveolar ridge is approximately 5 mm.
When it’s less than that, I defer to a
different Hiossen device — the Lateral
Approach Sinus Kit or LAS-KIT.
In my practice, results of using
the CAS-KIT have been very positive.
After instructions from the company
on when and how to use it, I was soon
working with it on a regular basis to
facilitate the successful placement
of even more implants. What I like

Here at the GNYDM
For more information on CAS-KIT, stop
by the Hiossen booth, No. 3836.

About the author

Dr. David Chong maintains a general
practice in Flushing, N.Y., emphasizing
implants and sinus grafts. He completed a two-year surgical and prosthetic implantology residency program at New York University and is
now a clinical instructor and adviser
in the Advanced Dental Implant Training Program for Hiossen. He is also a
consultant for the State Board of Dentistry in New Jersey. Chong is a fellow
of the International Congress of Oral
Implantology and an active member
of the Academy of Osseointegration.
He can be reached at jehyunchong@
yahoo.com.

most is its predictability — how I can
use the “stopper” system to drill up
to and then through the bony wall of
the sinus without perforation of the
membrane.
Rounded drills create a “button of
bone” that gently elevates a portion
of the membrane. I have found that
drill speed (rpm) is critical. After this
elevation, water pressure is applied,
allowing the membrane to “balloon
out” and create just the right amount
of space needed for the addition of a
bone graft and then implant placement.
A specific amount of bone-graft
material (no guesswork) is placed
into the space that was developed
under the sinus, and then the bone
is dispersed laterally and evenly in
a way that will completely surround
the subsequently placed implant.
I have used several other systems
in the past, but from my experience,
this one seems to be the most precise
and complete to safely accomplish the
desired outcome. Other devices have
some of CAS-KIT’s features, but I have
not found any that combine such a set
of specific instruments, along with
detailed protocol, to take the stress
and worry out of what would otherwise be a troublesome procedure.
I have been very pleased with what
we have been able to do with it in my
office and would certainly recommend it to others.

[45] =>

[46] =>

exhibitors

Greater New York Dental Meeting — Nov. 25, 2012

One implant, more options
n Dentatus announces the introduction of Elypse® — the newest platform
available for the ANEW® Narrow
Body Implant System — at this year’s
Greater New York Dental Meeting.
ANEW implants provide goldstandard treatment options for many
patients. In areas of limited bone
width, mesial-distal space or converging roots, ANEW is often an ideal solution because of its narrow diameters
of 1.8 mm, 2.2 mm, 2.4 mm and 2.8 mm
and varying thread lengths.
With the introduction of the Elypse
platform, ANEW can now be used
AD

Here at the GNYDM
For more information on the ANEW
narrow body implants and the new
Elypse platform, visit Dentatus at
booth No. 1200.

for removable prostheses with the
Denture Comfort™ technology — originally utilized with Dentatus’ ATLAS
Narrow Body Implant System. The
new Elypse platform allows clinicians
to immediately retrofit a patient’s
lower dentures with a future option

of conversion to a fixed restoration, all
the while maintaining a soft-silicone
interface between a patient’s ridge
and denture for enhanced comfort
and retention.
ANEW Narrow Body Implant system is a complement to other implant
systems, enabling practitioners to
offer more restorative options with
one narrow body implant system.
Every
practitioner
placing
implants should consider including
ANEW in his or her armamentarium
so all patients might take advantage
of the benefits that implants afford.

ANEW Implants (Photo/Provided by
Dentatus)
5

Nearly 25 percent of patients who
come in for implant treatment will not
have enough bone to place a conventional diameter implant.
ANEW Implants should also be considered when financial constraints
might delay or prevent treatment.
According to the company, for many
periodontists, it is the implant of
choice for complex cases where provisionalization allows for measured,
expert treatment planning.
ANEW Implants can be placed
in interdental spaces as narrow as
3.5 mm without the need for bone
augmentation or orthodontic interventions. With ANEW Implants, total
time in treatment is reduced, so
many more patients can experience
the quality of life that implantology
offers.
ANEW is the only narrow-body
implant with a screw-retained prosthetic system and with more than
10 years of clinical research to support safe and reliable long-term use.
ANEW’s prosthetic components provide patients with cosmetic chairside
restorations at the time of placement
so they never have to go without
teeth.
Prosthetic platforms and screwcaps are used to create temporary
restorations, providing patients with
immediate function and esthetic
results. A variety of platforms are
available and standardized in size to
reduce necessary inventory levels.
The passive assembly and retrievability of the screwcap provides easy
access to the soft tissue to train the
papilla, eliminating the “black triangle.”
After the osseointegration process, a laboratory customized restoration can be constructed with the
Castable platform.
Now, with the newly introduced
Elypse platform, ANEW Implants
offer more versatility with screwretained prosthetics. According to
Dentatus, they are an ideal addition
in the armamentarium of any clinician who routinely places implants
and who, on occasion, must find sound
and tested alternative solutions to
traditional implant protocols.
The recommended surgical techniques allow for minimally invasive
flapless placement and immediate
loading. This eliminates most postsee implant, page 48

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[48] =>

exhibitors

Greater New York Dental Meeting — Nov. 25, 2012

Stay ahead of the curve
TruDenta offers a way
to cure patients suffering
with chronic headaches
and other pain

Here at GNYDM
For more information on the TruDenta
digital assessment and therapeutic system, stop by the booth, No. 3302.

About the author

By Robert L. Harrell, DDS
n There is an overwhelming need to
treat patients suffering with chronic
headaches and other symptoms
affecting the head and neck areas.
According to the National Institutes
of Health, between 15 and 45 million Americans exhibit some form
of TMJ/D issues.1 Statistics from the
National Headache Foundation indicate that more than 45 million Americans endure recurring headaches,
and within this group, 28 million
suffer from migraines. 2,3 Research
suggests up to 80 percent of headaches result from dental force-related
problems.
A staggering number of people
don’t know why they’re in pain or
have been unable to find long-term
relief. Many are unaware that dental
force-related issues — either specifically related to their mouth or as a
result of traumas such as whiplash
— can be the root cause of their pain.
They usually don’t tell their dentist or physician about their chronic
pain, and they’re unaware treatment
exists.
I was fortunate to recognize the
need for caring for these patients in
a manner that provides long-term
relief. After learning about the TruDenta system (www.drsdoctor.com,
Ft. Lauderdale, Fla.), I incorporated
this complete assessment and therapeutic technology into my practice
(Fig. 1). The TruDenta system reflects
an understanding and application of
current research attributing dental
force imbalances to muscle dysfunction in the head and neck area. Digital assessment technologies combine
with treatment modalities proven in
sports medicine and physical therapy as well as specialized education.
Using TruDenta, dentists can restore
patients to proper dental force balance, eliminate recurring pain and
provide desperately needed care.
After integrating TruDenta into

implant

from page 46

operative challenges and dramatically reduces the total time in treatment. These implants can often solve
the problems of time, money and
perceived pain for most patients who
otherwise do not proceed with care.
Many clinical reports cite the advantages of the implant design and materials in the following ways: ANEW
is composed of Grade V titanium
alloy, with the threaded portion of the

Fig. 1: Image of the complete TruDenta
digital assessment and therapeutic system. (Photos/Provided by TruDenta)

Fig. 2: Dr. Harrell’s trained staff
provides TruDenta therapy.

my practice and marketing this treatment, I found many patients with similar stories, all suffering from ongoing
pain, beginning to believe they were
un-helpable and having exhausted
nearly every available resource to
find a solution. They sought treatment
for chronic pain, not necessarily a
dentist or dental treatment. Once my
team and I began treatment, we found
that within a 10- to 12-week period,
our patients experienced life-changing relief and the system proved
successful.
We’ve experienced professional
growth, and I’ve expanded my practice in previously unimaginable
ways, all by assessing and treating
dental force-related conditions and
their symptoms, including headache/
migraine pain. We’ve gained personal
satisfaction by making a difference
in people’s lives, and my practice
has witnessed increased financial
growth. I truly believe dental headache care, and a headache clinic
within a practice, is a model for success that my dental colleagues may
want to consider.
Treating patients with TruDenta is
straight forward. Through the training and education process, which
includes on-site hands-on instruction and four to six weeks of distance courses, my auxiliary team
and I found ourselves fully prepared

to offer TruDenta treatment to our
patients.
A year ago, I decided to open a
separate headache care clinic within
my practice. A goal was building
awareness, so we used the marketing
resources provided by TruDenta to
initiate a marketing campaign. We
targeted individuals seeking a solution for their pain who remained in
the dark about this option. Building
upon this awareness, we applied
sound marketing strategies, such as
proactive and free public relations,
which resulted in news coverage on
Fox News and articles in local newspapers and magazines. Currently,
we’re examining social media as
another vital publicity outlet.
The results have been well worth
the effort. The clinic is flourishing,
and within recent weeks, we’ve had
just shy of 100 patients wait for
TruDenta treatment scheduling. We
don’t want to turn anyone away
and are focusing efforts on hiring
additional staff to accommodate the
influx of patients in need of care. We
also want to help potential patients
burdened with financial constraints
by examining every insurance and
assistance program available to make
treatment possible.
It is an extraordinarily satisfying
experience to provide someone with
a solution that takes away their pain.

implant mechanically roughened to
maximize the bone-implant interface.
The tapered design facilitates implant
placement and promotes initial stability. In addition, the screw-retained
prosthetic design allows for disassembly of restorations without tapping,
ultimately protecting the implant.
ANEW narrow body implants have
met the most precise implantology
standards, having undergone rigorous testing, research and clinical
use by the profession. First used in

2000 and granted FDA approval in
2004 for long-term use as determined
by health-care providers, ANEW
Implants are widely recognized by clinicians and universities worldwide.
The first results were published in
2004 showing consistently favorable
results.
In 2005, the Journal of Oral and
Maxillofacial Implants published a
histology study where Dr. Michael
Rohrer reports the percentage of bone
in contact with the body of Dentatus

Robert L. Harrell, DDS, is a general
dentist practicing in Charlotte, N.C. His
practice focuses on treating advanced
restorative cases, TMJ/TMD and cosmetic dentistry. He can be reached at
drharrell@charlotteheadachecenter.
com.

From an economic standpoint, providing TruDenta care taps into a new market of clients directly benefiting from
your services, which helps ensure
increased revenue during economically unstable times. I humbly believe
dental headache care, a clinic within
a practice and the TruDenta system
represent an amazing opportunity for
dentists to help individuals reclaim
power over their health and lives. In
their eyes, this makes you a hero.

References

1. National Institute of Dental and
Craniofacial Research, www.nider.
nih.gov/DataStatistics/ByPopula
tion/Adults/.
2. National Headache Foundation,
www.headaches.org/education
/Headache_Topic_ Sheets/.
Migraine. Accessed July 3, 2012.
3. Headache. US News and World
Report. 2006. www.health.usnews.
com/health-conditions/brain
-health/headache. Accessed July 3,
2012.

implants is in “the same range and
sometimes higher than what is usually seen with conventional implants.”
In 2007, Dr. Stuart Froum, et al,
from the New York University Department of Implant Dentistry published
a study in the International Journal
of Perio and Restorative Dentistry following 40 Anew implants in patients
for one to five years post-loading.
According to the study, “No failures
were reported, yielding a 100 percent
survival rating.”

[49] =>

[50] =>

exhibitors

Greater New York Dental Meeting — Nov. 25, 2012

120 years (almost) of innovation
By Gendex Staff
n Some things improve with age:
wine, wisdom and the innovative
imaging solutions from Gendex. In
2013, Gendex will celebrate its 120th
year of producing easy-to-use and
affordable imaging solutions. From
sensors to panoramics to 3-D imaging, Gendex quality, engineering and
workmanship create products that
give dental professionals more opportunities to bring quality and innovative dental care to their patients.
The new Gendex GXS-700 sensors represent the eighth-generation
digital sensor from Gendex. Whether
an office is changing from film to digital or just upgrading sensors, these
sensors are easy to use and portable
and create images instantly with outstanding quality and clarity. To maximize comfort, these sensors come in
two sizes, to accommodate children
and adults, and are designed with
rounded corners and smooth edges.
X-rays can be captured more
quickly with the “Always Ready”
feature that automatically recognizes
the presence of radiation and starts
image acquisition without initiating
the capture through software or hardware interfaces. And, because of the
USB connection, the sensor is easily
transferred between operatories, and
the team member does not have to
keep track of docking stations or card
readers.
For offices that use panoramic
imaging, the GXDP-300™ offers diagnostic efficiency and office productivity. Accurate, clear views of the
patient’s anatomy are gained through
proprietary FOX ™ technology. Images
can be viewed in a variety of imaging
software programs employing GxTWAIN interface.
Taking pans is easy and quick with
a simple three-step operation and a

3-D
images
that can be
captured
with
Gendex
products.
5

The GXDP-700 offers 33 panoramic
options. (Photos/Provided by Gendex)
5

Here at the GNYDM
To learn more about Gendex’s digital
imaging solutions, stop by the booth,
No. 3609.

large LCD touchscreen — just choose
the projection, select the patient size
and take the pan. The EasyPosition™
system allows the team member to
easily place and stabilize differentsized patients, even those in wheelchairs, to reduce movement and optimize accuracy.
Taking radiography one step further, the Gendex GXDP-700™ Series
has the ability to transform from 2-D
panoramics to cephalometrics to 3-D.
The system is modular, so besides the
full complement of 2-D panoramic
imaging, it can be upgraded to cephalometric and 3-D SFOV (small fieldof-view). That way, as the practice
grows, so can the dentist’s imaging
choices.
With images from this versatile
unit, dentists can diagnose and treatment plan for caries, root investigation, orthodontics, implants and
other surgical procedures, as well as
perform patient education. The GXDP-

700 offers 33 panoramic options — 11
projections for three patient sizes,
two 3-D volume sizes plus a dose-saving scout view and the ability to add
cephalometrics — 15 options and five
projections for three patient sizes.
The 3-D scans from the GXDP-700
S 3-D can be sliced in any direction
so the clinician can view anatomical variations and anomalies that
can interfere with a procedure’s success. The 3-D software is compatible
with specialized restoration, digital
impression and CAD/CAM programs,
and the implant software allows for a
choice of multiple implant brands or
can be set for the clinician’s favorite
brand as well as for surgical guides
and milled or standard restorations.
All of these digital imaging solutions give dentists the opportunity
to educate patients so they better
understand their clinical conditions,
the need for treatment and compliance with “doctor’s orders.” With
2-D imaging, the practitioner has the

ability to enlarge the image or zoom in
on an area of interest and show small
details of the dentition.
With 3-D, by being able to see
dental issues such as supernumeraries and impacted canines, dentists
can not only explain the situation to
their patients in a more visual way,
but they can often avoid exploratory
surgery and avoid additional trauma
to the patient. The digital format also
improves communication between
referring dentists because all of the
images can be easily and securely
transmitted electronically.
With all of the imaging options that
Gendex has to offer, every dentist can
have the opportunity to choose the
solution that is the right fit for his/her
office. After more than a century of
research, development and catering
to loyal customers, Gendex continues
to help dentists achieve more successful treatment outcomes for patients
and help to grow the modern dental
practice.

Report: Diode laser users choose Picasso Lite
n Picasso Lite by AMD LASERS, a
global leader in dental lasers and
dental laser education, was recently
voted the most popular dental laser
as surveyed by diode laser users in
the most recent Clinicians Report,
titled “Are Diode Lasers Worth the
Investment?”
Picasso laser technology was evaluated and compared against eight
other diodes in the market.
Clinicians Report (CR), an independent, non-profit, dental education
and product-testing foundation, concluded that, “Picasso Lite has a good
combination of features, ease of use,
low cost and is a valuable adjunct
for soft-tissue surgery and hemostasis” (CR, June, 2012). Picasso Lite
was awarded an excellent-good rating
overall with top ratings in several

Here at the GNYDM
To learn more about Picasso Lite, visit
www.amdlasers.com or stop by the
booth, No. 4627.

categories, including handpiece and
cord, simple controls and has the most
affordable disposable tips, among
eight leading brands.
According to CR, 73 percent of clinicians surveyed would recommend
a laser and 80 percent felt it was a
good investment. To view the full
report, please visit www.amdlasers.
com.
Picasso laser technology continues
to be the game changer it was in 2009
when it was launched, to a repre-

sentative from AMD LASERS. In three
years, its popularity has increased,
and it has been, according to the CR
report, more than twice as popular as
a competitive product that has been
around for 25 years.
“We gave clinicians what they
asked for: an affordable dental laser
for soft tissue that was easy to use
and had world-class training support,” said Alan Miller, president and
founder of AMD LASERS. “Picasso
Lite delivered what no other laser
could and continues to be the top pick
against new lasers that are on the
market.
“CR is the most highly respected
global testing facility for dental products and is the ‘go to’ report used by
the majority of clinicians looking to
make educated product purchases.”

CR was founded in 1976 by clinicians to help other clinicians make
educated product purchases. CR was
organized as a unique volunteer effort
where clinicians worldwide would
unite their expertise for the sole
purpose of testing all types of dental
products and disseminating results to
colleagues throughout the world.
To learn more about Clinicians
Report, visit www.cliniciansreport.
org.
AMD LASERS is a global leader at
providing affordable laser technology
for dental professionals preparing to
take their practices to the next level.
The integration of the Picasso line of
soft-tissue dental lasers enables dental practices to provide treatment for
soft-tissue surgery, periodontal treatment and laser whitening.

[51] =>

[52] =>

exhibitors

Greater New York Dental Meeting — Nov. 25, 2012

Directory assistance
Internet marketing is like the stock market: To avoid risk, diversify
n Your website is the toast of town.
With a beautiful design, before-andafter galleries and good search engine
rankings, it may even be the object of
your competitors’ envy. But is it being
seen by enough potential patients?
And is it maximizing the conversion
of the ones who do?
Without directory listings and
other sources of online visibility, the
answer, most likely, is no. And without visibility, your website will not
produce the return you’d hoped for.

Choosing a directory: five simple
steps

Just like investing in stocks, the key
to investing in Internet marketing is
diversification. Data from eMarketer
shows that consumers are two-thirds
more likely to convert if they see a
product or service more than one
place online. In practical terms, this
means if a potential patient sees your
website and then sees you somewhere
else, your chances of converting to a
consultation increase significantly.
Directory listings offered by
patient-referral networks (Consumer
Guide to Dentistry) are still among
the best “somewhere elses” to invest
in, potentially providing you with
multiple opportunities to be found on
the first page of the Google’s search
results. But how do you choose a good
directory? Here are five simple steps.
1) Search like a patient
Start by searching for information
about your specialty the same way
a potential patient would. Look for
information on procedures. “Cost”
and “before-and-after pictures” are
the highest converting search terms;
when a potential patient wants to
know the cost of a procedure and
how it will look (i.e., before-andafter), he or she is closer to making

Here at the GNYDM
For more information on marketing
your practice, stop by to have a talk
with Ceatus Media Group in booth No.
4810.

a buying decision. So, if a directory
does not appear on the first page of
Google’s search results for search
terms such as “dental implants cost”
or “veneers before-and-after,” it’s
probably not worth the investment.
2) Read the content
Is the content credible and informative? Will it teach your patients
something? If not, it will not help you
convert potential patients. After all,
that’s why they clicked on the website
to begin with. An educational website ensures that prospective patients
have the information they need to
understand the dental procedures
they’re interested in. In turn, it also
ensures the dentist associated with
it is viewed as an expert. As an
additional benefit, people who are
well-informed when they call your
office are more likely to schedule an
appointment and then a procedure.
3) Analyze the directory
Is the contact information of the
dentists listed easy to find? Is it compelling? If so, prospective patients
are more likely to convert. A good
directory should offer each practice
listed a customized profile page that
includes information on the practice,
including the dentist(s) bios, information on the practice and staff,
images and testimonials. Each profile
should also contain direct links to
the dentists’ website and prominently
displayed contact information, making it easy for patients to contact

Aquasil Ultra Super Fast Set
DENTSPLY Caulk announces the Aquasil Ultra Smart Wetting ® Impression
Material portfolio has expanded to include Aquasil Ultra Super Fast Set.
Aquasil Ultra Super Fast Set material is available in all viscosities and packaged in a convenient two-cartridge 50 ml or DECA™ 380 ml refill.
Aquasil Ultra Super Fast Set formula is optimized to offer an intraoral work
time of 35 seconds and super fast mouth removal time of two minutes and 30
seconds.
Aquasil Ultra Smart Wetting Material is indicated for all dental impression
techniques.
For more information, contact DENTSPLY Caulk at (800) LD-CAULK, visit www.
aquasilultra.com or stop by the DENTSPLY Caulk booth, Nos. 1400/1600, here
at the Greater New York Dental Meeting.
5

(Photo/Provided by DENTSPLY Caulk)

(Photo/Provided by Ceatus Media Group)

the practice. Directories that require
prospective patients to fill out forms
or click on multiple pages just to visit
your website or obtain the practice
phone number are an impediment
that can reduce your ROI.
The last piece of the puzzle is
to determine if it is a good fit for
your practice. The old adage “birds
of a feather” certainly applies to
directories, so pay close attention
to the types of dentists who are
allowed to be listed. The goal of a
good directory is to connect potential
patients directly to your practice.
4) Avoid long-term contracts
It shouldn’t take more than four
to six months to determine if a directory is working for you, so there is
no need to sign up for a long-term
contract. Beware of directories that
require them. You should see a 1:1
return, at a minimum. If a directory
isn’t making the grade, discontinue!
5) Track performance
Make sure the patient referral net-

works you invest in provide mechanisms to track the performance of
their directories. To assess the effectiveness of your listings, you need to
have the ability to monitor visitors to
your profile page and practice website as well as your email leads and
phone call leads. Directories that fail
to provide this tracking data are not
worth your time and money, so look
into this before you sign up.
Dentists listed on quality educational portals receive several benefits, including expanded branding
opportunities for the practice, the
prestige of being associated with
quality information and other elite
dentists and, most importantly, being
found for 80 percent of the searches
that you would otherwise miss.
There are many useful Internet
marketing tools at your disposal, but
leveraging them for maximum benefit is another story. One thing is certain: if you’re relying solely on your
website to attract potential patients,
you’re taking a big risk. The key, as
ever, is diversification.

[53] =>

[54] =>

travel

Greater New York Dental Meeting — Nov. 25, 2012

Get out and explore New York City!
By Fred Michmershuizen,
Dental Tribune

The TKTS
booth in Times
Square now sells
tickets for all
shows, not just
the discounted
ones. (Photo/
NYC and
Company)
5

n One of the greatest things about
coming to the Greater New York Dental Meeting is that you can explore
one of the greatest cities on Earth.
When you are done at the Javits
Center, there is always plenty to see
and do in the Big Apple. It doesn’t
matter whether this is your first time
in New York or if you come here every
year. There is always something new
to discover. Here are some ideas.

Visit an art museum

For a limited time only, you can see
one of the most celebrated and recognized images in art history. Edvard
Munch’s iconic painting, The Scream,
is on view at the Museum of Modern
Art (www.moma.org), located at 11
W. 53rd St. A haunting rendition of
a hairless figure on a bridge under
a yellow-orange sky, The Scream is
installed in the museum’s Painting
and Sculpture Galleries, along with
a selection of prints by Munch drawn
from the museum’s extensive collection of his work.
At the Guggenheim (www.
guggenheim.org), the Frank Lloyd
Wright–designed edifice located on
Fifth Avenue at 89th Street, you can
take an elevator to the top and then
stroll down a winding spiral of galleries. On view currently is “Picasso
Black and White,” the first exhibition
to explore the remarkable use of
black and white throughout the Spanish artist’s prolific career.
The Metropolitan Museum of Art
(www.metmuseum.org), located on
Fifth Avenue at 82nd Street, houses
one of the most impressive collections anywhere. Of particular note is
the newly renovated American Wing,
which includes more than 15,000
paintings, sculptures and decorative
arts objects located on four floors.

See a Broadway show

New York City is known for its live
theater. There are literally dozens of
Broadway and Off-Broadway shows
to choose from, and getting tickets
has never been easier and more
convenient. Just head over to the
Theater Development Fund’s TKTS
booth (www.tdf.org), located under
the distinctive red staircase in Times
Square.
Don’t be scared by the long lines;
they move quickly. You can get discounted tickets to many of the shows
right up until curtain time, and they
now accept credit cards in addition to
cash and travelers checks.
New this year: You can now purchase full-price tickets to future performances for all shows and sameday full-price tickets to shows that
aren’t being discounted.

Honor the fallen at the 9/11
Memorial

One of the first things you’ll notice

Go figure skating

The Rink at Rockefeller Center is open
to the public. You can skate beneath
the gilded statue of Prometheus and
the glittering Christmas tree. You can
even get skating lessons there if you
like. For more information, call (212)
332-7654 or visit www.patinagroup.
com/east/iceRink.
If you are too shy to skate with
thousands of tourists gawking at you
from above, check out the Wollman
Rink in Central Park, (212) 439-6900,
www.wollmanskatingrink.com; or the
Sky Rink at Chelsea Piers at 23rd
Street and the Hudson River, (212)
336-6100, www.chelseapiers.com.
You’ll scream for Edvard Munch’s
iconic painting, on view now at the
Museum of Modern Art. (Photo/public
domain)
5

about New York is the new tower rising in Lower Manhattan. Reconstruction of the World Trade Center is well
under way, and the site will near completion around 2014, at which time all
four sides of the National September
11 Memorial will be accessible to the
public.
For now, visitors can access the
memorial at the intersection of
Albany and Greenwich streets. If you
are interested in visiting the memorial itself, you must first acquire tickets online, at www.911memorial.org.
Visitors may be asked to show valid
photo ID matching their visitor pass
name, and all visitors and baggage
are subject to security screening.

Get a history lesson

“WWII & NYC,” a new exhibition at the
New York Historical Society (www.
nyhistory.org), located at the corner
of 77th Street and Central Park West,
features 300 exhibits ranging from
prewar protest pamphlets to postwar
artworks, all about the history of New
York City’s involvement in World War
II. You’ll learn just how central New
York was to the war effort and how
powerfully the conflict affected the
city’s evolution.

See New York from above

You can see just about everything in
New York City from the top of Rockefeller center, an Art Deco masterpiece of a building. The lines for Top of
the Rock are much shorter than at the
Empire State Building, yet the views
are just as awe-inspiring. Tickets are
expensive but worth it. It’s located in
Midtown at 30 Rockefeller Plaza. For
information, call (212) 698-2000 or
visit www.topoftherocknyc.com.

Enter Manhattan on foot

Try this one if the weather is nice.
You can get a priceless view of lower
Manhattan by walking across the
Brooklyn Bridge from the other side
of the East River.
Here’s how. Get on the Brooklynbound A Subway train to High Street.
Then look for the walkway entrance
next to the Federal Court Building. There are stairs on Cadman
Plaza East and Prospect Street, or a
ramp entrance on Johnson and Adams
streets.
The stroll takes 20 minutes to an
hour, depending on how much time
you spend taking pictures and reading the informative plaques along
the way. (You’ll learn, among other
things, that when the bridge was
completed in 1883, its towers were
the tallest manmade structures in the
Western Hemisphere, easily eclipsing all of the buildings in the city!)

You’ll also have views of the Manhattan and Brooklyn skylines, the Statue
of Liberty, Ellis Island and the South
Street Seaport.
If you don’t want to brave the Subway, you can access the bridge from
the Manhattan side. That entrance is
at Park Row and Centre Street, across
from City Hall Park, east of City Hall.

Ride the Staten Island Ferry

One of the greatest things about New
York City is the Staten Island Ferry,
which goes from the lower tip of
Manhattan to the St. George section
of Staten Island. It’s one of the most
enjoyable trips you’ll ever take — and
the best part is that it’s free!
Once you board, you can move
about as you pass by the Statue of
Liberty and Ellis Island to the west,
Governor’s Island, Queens and Brooklyn to the east and the VerrazanoNarrows Bridge off to the south in the
distance. A round-trip excursion will
take an hour. You’ll have to get off in
Staten Island and get back on. Take
the 1, N or R Subway train to South
Ferry; or the 4 or 5 to Bowling Green.

Get your Christmas shopping
done

New York City has some of the best
shopping you will find anywhere. For
some of the finest clothing and accessories, take a stroll through SoHo and
browse the many boutiques.
For fine art, look in some of the
many galleries located throughout
Chelsea. For those with more expensive tastes, there’s the Diamond District, on West 47th Street between 5th
and 6th avenues. (But watch out, a bargain there can be too good to be true!)
If you don’t want to actually part
with your hard-earned cash, you
can go window-shopping instead. The
Christmas displays in New York City
give new meaning to the phrase “over
the top.” There is plenty to see. Take
a stroll north along Fifth Avenue
beginning at 42nd Street. You’ll pass
Cartier, Tiffany and Saks. At 59th
Street, you might want to check out
the Apple Store.

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Table of contents

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Show news / Speakers / What happens next? / Exhibitors / Floor plan / GNYDM exhibitors list / Exhibitors / Get out and explore New York City!

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