today GNYDM Dec. 4, 2013
News / Scrapbook / News / Education / Exhibitors
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[1] =>
4
o.
N
8
l.
Official Meeting News
Vo
Greater New York Dental Meeting · December 1–4, 2013
DEC.
4
2013
Scenes from Tuesday
Live from New York
A look of its own
Cuddle up with some
furry creatures, catch
a wave and find out
why there is a man
dressed as a cow.
Ever wonder what goes
through the patient’s
mind during a live
demonstration?
Wonder no more.
There is no imitating
Sulzer Mixpac’s mixing
tips when you can have
the real thing. Pick some
up today.
»pages 6–8
»pages 8 & 9
»page 12
Miles of aisles
By Robert Selleck, today Staff
Attendees
stream
through the
many aisles
of exhibiting
companies
during the
Greater New
York Dental
Meeting.
(Photo/
Sierra
Rendon,
today Staff)
5
n The Greater New York Dental Meeting has long been a favorite venue
for companies to highlight new and
improved products and services, and
this year is no exception.
The exhibit hall’s miles of aisles
beckon with fliers and signs announcing advancements in virtually every
sector of dentistry — and new deals on
the proven state-of-the-art products.
Following are a few highlights a hike
revealed Tuesday.
• Jerry Herman, DDS, is in booth
No. 4537 to introduce for the first time
at the GNYDM the MouthWatch, an
intraoral camera system for patients
to use at home. It lets patients send
high-resolution images of their mouth
directly to their dentists via a HIPPAsee MILES, page 3
8
AD
Digging into details
Tuesday’s education
sessions explore
CAD/CAM and more
By Chadette Maragh & Sierra Rendon,
today staff
n Living in a digital era, it’s no surprise the dental field has made many
technological advancements in the
past couple decades — one of the most
beneficial being CAD/CAM.
8
see DETAILS, page 9
Dr. Robert R. Edwab offers hands-on
instruction to participants during his
half-day workshop, ‘Treating Medical
Emergencies: Oral Surgery Workshop
for the General Practitioner.’ The session
was an AGD MasterTrack Program.
(Photo/Sierra Rendon, today Staff)
5
[2] =>
xx
2
exhibitors
gnydm
news
Greater New York Dental Meeting — Dec. 4, 2013
Coming in 2014: World Implant Expo
n
The Greater New York Dental
Meeting (GNYDM) has announced it
will introduce a World Implant Expo
in 2014 to facilitate the education of
dental professionals in all aspects
of implantology. The GNYDM will
subsequently expand its exhibit floor
to include companies involved with
implant products, technology, bone
replacement materials and equipment.
The GNYDM will use its expertise in educational programming to
include sponsored implant programs
through an opening day symposium on Sunday morning, corporate
forums on Sunday afternoon, a clinical innovations session on WednesAd
Here at the GNYDM
More information on the 2014 Implant
Expo will be available at a press conference to be held at 11 a.m. today on the
exhibit floor in the Press Conference
Center in the rear of aisle 5800.
day, three additional days of seminars and hands-on workshops and a
research poster competition as well
as new products, live patient demonstrations and technology pavilions. All together, this will serve
to increase the market for implant
solutions through multimedia event
programming.
The GNYDM is not only the largest
dental event in the United States but
it is also one of the largest health-care
conferences throughout the country.
The GNYDM is a chosen member of
the U.S. Department of Commerce’s
International Buyer Program.
Both companies and dentists are
encouraged to participate in this
unique opportunity. Dana Soltis,
sponsorship and advertising manager, is available onsite here at this
year’s meeting to answer questions.
For additional information on the
Implant Expo, contact dana@gnydm.
com or Implant Expo Chairman
Dr. James Doundoulakis at implants@
gnydm.com.
About
the Publisher
Tribune America, LLC
116 W. 23rd St., Suite 500
New York, N.Y. 10011
Phone: (212) 244-7181
Fax: (212) 244-7185
E-mail: info@dental-tribune.com
www.dental-tribune.com
Publisher & Chairman
Torsten Oemus
t.oemus@dental-tribune.com
President/Chief Executive Officer
Eric Seid
e.seid@dental-tribune.com
Group Editor
Kristine Colker
k.colker@dental-tribune.com
Managing Editor
Fred Michmershuizen
f.michmershuizen@dental-tribune.com
Managing Editor
Sierra Rendon
s.rendon@dental-tribune.com
Managing Editor
Robert Selleck
r.selleck@dental-tribune.com
Product/Account Manager
Jan Agostaro
j.agostaro@dental-tribune.com
Product/Account Manager
Humberto Estrada
h.estrada@dental-tribune.com
Product/Account Manager
Will Kenyon
w.kenyon@dental-tribune.com
Marketing Director
Anna Kataoka
a.kataoka@dental-tribune.com
Education Director
Christiane Ferret
c.ferret@dtstudyclub.com
Projects & Events Coordinator
Robert Alvarez
r.alvarez@dental-tribune.com
Accounting Department
Nirmala Singh
n.singh@dental-tribune.com
Published by Tribune America
© 2013 Tribune America, LLC
All rights reserved.
today Greater New York Dental Meeting
Show Dailies Vol. 8 appear during the
Greater New York Dental Meeting in
New York City, N.Y., Dec. 1–4, 2013.
Tribune America makes every
effort to report clinical information
and manufacturers’ product news
accurately, but cannot assume
responsibility for the validity of product
claims, or for typographical errors.
The publishers also do not assume
responsibility for product names or
claims, or statements made by
advertisers. Opinions expressed by
authors are their own and may not
reflect those of Tribune America or
Dental Tribune International.
[3] =>
Greater New York Dental Meeting — Dec. 4, 2013
MILES
gnydm news
3
from page 1
7
compliant online platform. The idea
is to tighten the connection between
patient and practice, boost recall
rates for cleanings and improve overall patient compliance — in part by
enabling them to examine their own
mouths in privacy and see just how
bad their teeth and gums might be
looking.
Herman’s goal was a system for the
same price as a powered toothbrush,
which, at $130, he hit. Consumers
can buy the scanner and then find
a MouthWatch dentist through an
online referral site — or ask their dentist to use the system. Or dentists can
provide the wand to their patients.
For more complex treatments, a
dentist might even give the device
to a patient at no charge. For dental
professionals, per-unit prices drop for
larger quantities.
• Biolase (booth Nos. 600/5037/
5327) used the GNYDM to introduce
its GALAXY BioMill, which the company developed and designed in conjunction with the German company
imes-icore.
It’s an open-architecture CAD/
CAM system for scanning, designing,
milling and finishing crowns, inlays
and veneers in the dental office in a
single appointment.
It uses the 3Shape Trios intraoral
scanner to capture high-resolution
3-D digital images of the teeth and
crown-preparation site, all of which
are then processed through a CAD/
CAM software program to design the
restoration.
The design is then transferred
to the GALAXY BioMill to mill the
crown using the latest in esthetically
pleasing, biologically compatible and
durable tooth-colored materials.
• In booth No. 1212, Isolate is demonstrating its new Isovac™ Dental Isolation Adapter, the latest addition to
its dental isolation product line. The
Isovac uses dual vacuum controls so
you can focus continuous hands-free
suction in either the upper or lower
quadrants and improve control of
moisture and oral humidity.
• In the DEXIS booth (No. 815), you
can test out the DEXIS photo® app,
which the company unveiled here at
the GNYDM. The app enables practitioners to wirelessly send photos
directly into the DEXIS Imaging Suite
via newer-model iPhones or iPod
touches.
DEXIS also announced expansion
of its imaging products to natively
support Apple hardware and the OS
X operating system — coming in the
second quarter of 2014.
• In the IQ Dental Services booth
(No. 2007), you can see some of
the newest imaging technology by
checking out the Soredex Cranex 3D
dental imaging system with panoramic, optional cephalometric and
cone-beam 3-D imaging programs.
• New customers who visit CareCredit in both No. 4014 and sign up
for the patient-payment-plan credit
service — or request an evaluation to
see how CareCredit might best serve
their practice — get to leave with a
highly coveted Penguin Pillow Pal.
In the IQ Dental Services booth (No. 2007), Ted
Osterer, left, and Curt Marsh, are ready to tell
you about the Soredex Cranex 3D dental imaging
system with panoramic, optional cephalometric
and cone-beam 3-D capabilities.
5
Visit Tracey Mager, left, the Penguin Pillow Pal and Roman Feldman
in the CareCredit booth (No. 4014) and take one of them home when
you sign up for the patient-payment service — or request a practice
evaluation. (Photos/Robert Selleck, today Staff)
5
Ad
[4] =>
4
scrapbook
Greater New York Dental Meeting — Dec. 4, 2013
Scenes from Tuesday
Brian Choi of Hiossen Dental Implants,
booth No. 4036, helps an attendee pick
out an implant system.
5
5
Head over to the Ultradent Opalescence booth, No. 300, to experience the new Opalescence Go!
Jerry Vogel of Panthera Dental
(booth No. 4843) holds the Panthera
Anti-Smoking Device.
5
Where can you find a surfboard in New York City?
Right here at the SurfCT.com booth, No. 4311.
5
Charles Rieger
of Sherman
Specialty
(booth No. 3934)
cuddles up with
some of the
company’s furry
critters.
5
Edward Yong and Kathy Huang of High Level Medical,
a first-time exhibitor at GNDYM, show off the company’s
ExpandFlex gloves at booth No. 202.
5
Photos by today staff/
Fred Michmershuizen,
Sierra Rendon
and Robert Selleck
Aleksandra Ignatenko, left, and
Zoya Lavrova of GPP Group (booth
No. 4341), manufacturer of Nature’s
Charm braided dental floss. Stop by to
learn more and to see a 10,000-year-old
mammoth tooth.
5
[5] =>
Greater New York Dental Meeting — Dec. 4, 2013
scrapbook
5
What’s that you are wearing, Roger
Telegan? Apparently the cow theme
this year at Sikka Software Corp.
(booth No. 3437) is all about ‘M.I.L.K. —
Market Internally Like [you] Know.’
It’s all about using the right tools to
optimize a practice’s financial
performance, Telegan says.
5
PIERREL Pharma, booth No. 4129,
offers Orabloc, an amide local
anesthetic containing a vasoconstrictor
indicated for local, infiltrative or
conductive anesthesia in both simple
and complex dental procedures. Fabio
Velotti can tell you more at the booth.
5
Larry and Ellen Wallace, the husband-and-wife team behind the new Larell One-Step Dentures, speak to attendees at the
Patterson booth, No. 3600. Larry Wallace, a board-certified oral and maxillofacial surgeon, developed the system, which uses
patented semi-custom dentures that allow clinicians to fabricate full dentures in one visit in about an hour with no lab costs.
To learn more, Wallace will offer an instructional class today at 9 a.m. in the exhibit floor aisle 3600 glass classroom.
5
Go have some fun with Caitlin Wright and Sam Turner at the
Coltene booth, No. 4202.
5
Adam Sommer of ConeScan
(booth No. 4237).
5
Dr. Kingsley and a group of his dental students from the
Institute for Health Education in Jersey City enjoy checking
out the exhibit hall on Wednesday.
5
From left, Wilson Chediek, general chairman of the 32nd
CIOSP; Adriano Albano Forghieri, president of the Sao Paulo
State Dental Association; Torsten Oemus, CEO of Dental
Tribune International; and Silvio Jorge Cecchetto, president
of the Brazilian Association of Dentists, celebrate the new
partnership between DTI and APCD/ABCD, organizers of the
annual CIOSP, the largest dental meeting in Latin America.
5
Mitzi Coatney of DenTek passes out a
sample bag at booth No. 4234.
5
Meeting attendees listen to an educational presentation in
the CAD/CAM & Cone Beam Pavilion on Tuesday morning.
5
[6] =>
6
scrapbook
Greater New York Dental Meeting — Dec. 4, 2013
Want to break up your day with a
little magical fun? Stop by and see the
magician at the DC Dental booth,
No. 5201.
5
Les Kalman is the inventor of the Virtual Facebow open-source app. You can stop by Research Driven (booth No. 1004) to learn
more and to scan a QR code from your smartphone or tablet.
5
Krimzon Marrero leads an
informational session at the Philips
Sonicare booth, No. 4800.
5
Stop by booth No. 124 to learn more
about DENTSPLY Implants’ many
product lines for complete implant
care.
5
Meeting attendees visit with an expert at Smile Line USA
(booth No. 837) to learn more about dental technology.
5
Meeting attendees visit exhibitors on the show floor
Tuesday morning at the Greater New York Dental Meeting.
5
If you, too, are celebrating Hanukkah here at the GNYDM,
you might appreciate the menorah made of dental implants
at AB Dental, booth No. 5827. Say hi to Ofra Bar-Shalom when
you’re there.
5
It’s not too late for your hearing check! Stop by the
exhibit floor rear aisle 5400 for your 5-minute hearing
screening.
5
Attendees wait in line for a chance
Tuesday to check in on email and other
web activities at the Internet Café.
5
[7] =>
[8] =>
gnydm news
8
Greater New York Dental Meeting — Dec. 4, 2013
Live dentistry: Is it for you?
Dentist, patient share
insights on being center
stage for laser treatment
By Robert Selleck, today Staff
At left, Dr. Charles Braga performs
a Laser Assisted New Attachment
Procedure (LANAP) on volunteer
patient Logan McClain on the Live
Dentistry Arena stage Tuesday.
(Photo/Robert Selleck, today Staff)
5
Ad
n Charles Braga, DMD, having just
completed his fourth live-dentistry
demonstration at a major U.S. dental
meeting, is quick to sum up what it
takes to perform onstage in front of
a large group of peers with a camera
projecting his every move onto huge
video screens: “I have a decent facility
available — and I don’t panic easily.”
But what about the patient? What
does it take as a patient to schedule your next dental appointment
to be onstage in front of a crowd of
150-plus spectators? Logan McClain,
33, the Bronx resident who was in the
Here at the GNYDM
To learn more about the PerioLase
MVP-7, visit Millennium Dental Technologies in booth No. 4033.
chair for Braga on Tuesday in the Live
Dentistry Arena, has this take on it:
“I’m down for anything — especially
something that improves my health.”
And that was the outcome Tuesday,
with a glowing prognosis from Braga
and a beaming McClain thanking
Braga for saving his gums with the
laser surgery being demonstrated.
“It’s a revolutionary laser-based
definitive method of treating gum
disease,” Braga said of the procedure
he performed with the PerioLase
MVP-7 produced by Millennium Dental Technologies, which sponsored
the session. “It’s better than scaling
and root planing and old-style resective surgery, which patients just don’t
want anymore.”
That’s exactly what led McClain
to the chair on center stage. After
his dentists advised him that he
needed surgery and mentioned laser
treatment as an option if he wanted
to avoid loss of gum tissue, McClain
searched the Internet to learn more.
“I was willing to pay for better gums,”
McClain said.
His search for the best LANAP
procedure and dentist led him to
Philadelphia, where the price was
a bit steeper than he was immediately prepared for. That dentist connected McClain with Millennium.
The company is always looking for
surgery candidates for its training
program because hands-on training
is required before a dentist can take
possession of the laser. Patients are
treated at no charge and monitored
for a full year of followup.
McClain had his first two quadrants addressed in a training class 10
days before the live-dentistry session,
with three dentists and the instructor
working on him. That took about
four hours. “This was a lot quicker,”
McClain said of Braga’s work on the
final two quadrants Tuesday. “It was
amazing.”
“A good patient means everything,”
Braga said, returning McClain’s
praise. “You were phenomenal.”
Braga has been training dentists
on Millennium’s Nd:YAG laser since
2004, after becoming the country’s
second practitioner to embrace
the technology in 2002, while FDA
approval of the then-experimental
procedure was still pending. As a
former instructor with the international program at the Harvard School
of Dental Medicine, where Braga also
earned his DMD, he was comfortable
and proficient with the role of teacher
and missed it.
see LIVE, page 9
8
[9] =>
Greater New York Dental Meeting — Dec. 4, 2013
DETAILS
from page 1
7
Precise and increasingly user
friendly, today’s CAD/CAM technology serves dentist and, in turn, their
patients on a large scale. On Tuesday,
Manhattan dentist Simon W. Rosenberg led the CAD/CAM Pavilion Lecture Series mini-discussion on CAD/
CAM’s revolutionary technology, integration into dental practice (specifically with dentures) and its benefits to
the industry.
According to Rosenberg, today’s
CAD/CAM technology allows the average dentist a number of options in
high-speed design and manufacturing,
more significantly in regards to implant
prostheses, crowns, orthodontic aligners and cosmetic digital imaging.
Referenced frequently throughout Rosenberg’s presentation, Dentca
and Invisalign (denture and aligner
manufactures) founded their products
through CAD/CAM technology by careful analysis and research. Both companies boast a two-to-three visit schedule
per patient to fully complete the design
and manufacturing of their products,
eliminating chairside time and increasing profitability. The two to three visits
incorporate impression creation, a second patient visit less than a week later
and an optional patient follow-up.
In addition to the CAD/CAM series,
the variety of educational opportunities Tuesday continued to reach
a wide span of topics and subjects
with extended sessions, including the
Dental Assistant Pavilion, ICOI seminars, all-day orthodontic seminars
and much more.
Here is just a sampling of the
many education sessions that GNYDM
attendees took part in:
LIVE
from page 8
7
Plus, he’s a huge believer in the
benefits of the procedure. “It’s more
comfortable to the patient,” Braga
said. “It’s tissue-sparing, with no cutting out and throwing away, which
leaves the long roots that nobody
likes. It’s safe, effective and proven.”
Still, McClain said he was a bit
anxious Monday night and didn’t get
much sleep. But it wasn’t because he
was worried. “It was just the prospect
of being healthy and having people watch the progression of that,”
McClain said. “I would do it again.”
Braga has performed the procedure thousands of times, and today, as
part of a group practice in Raymond,
N.H., he performs it almost exclusively. “LANAP requires the Nd:YAG
laser,” Braga said, “so this is pretty
much the only laser (the PerioLase
MVP-7) for it. It’s very specifically
designed to do this procedure. It’s
quite unique. … (The procedure) has
great healing results without the oldfashioned side effects of conventional
therapy.”
McClain, a group-fitness instructor
who has lived in the Manhattan area
his entire life, would agree. “I talk to
a lot of people throughout the week,
and I’ll be recommending this — not
the old-school style,” he said.
gnydm news
• Orthodontic seminars: Speakers
Dr. Cristina Teixeira and Dr. David
R. Musich spoke in this afternoon
program on topics such as “Misconceptions in Orthodontic Early Treatment”
and “Early Class II Treatment: A Minimally Invasive Treatment Approach,”
respectively.
• Live Dentistry Arena: The allday live sessions included Dr. Jack
Griffin Jr. demonstrating dependable,
efficient preparations for monolithic
lithium disilicate or zirconia crowns,
digital impressions, cementation and
finishing, featuring some of the most
dependable materials available today.
Dr. Aeklavya Panjali also spoke in a
Live Dentistry session, as he surgically placed and restored a complex
immediate placement implant case.
• ICOI seminars: The International
Congress of Oral Implantologists’
Tuesday morning and afternoon half-
9
Manhattan
dentist Simon W.
Rosenberg breaks
down Invisalign’s
CAD/CAM
technology to
curious fellow
dentists. (Photo/
Chadette Maragh,
today Staff)
5
day seminars featured Dr. Michael Tischler, Dr. Alvaro Ordonez, Dr. Gordon
Christensen and Xana Winans. Topics
ranged from “The Zirconia ScrewRetained Implant Bridge” to digital
dentistry to social media marketing.
• Dental Assistants Pavilion: Shannon Pace Brinker, CDA, spoke on
“Becoming a Whitening Specialist
in Your Practice,” which focused on
practical techniques for in-office and
take-home whitening.
Ad
[10] =>
10
education
Greater New York Dental Meeting — Dec. 4, 2013
Renew your passion
By LVI Staff
n Welcome to the Greater New York
Dental Meeting, and congratulations
on actively moving your understanding and professional success forward! It is only through excellent
education that we individually grow
and develop as dental health professionals and, through that, build a
practice that is not just successful
but delivers comprehensive and highquality care.
As a patient, I expect the best care I
Ad
can find. As a dentist, I want to deliver
the best care possible. That takes us
to the power of continuing education
and, as dentists, we are faced with
many choices in continuing education.
As a way to introduce you to the
Las Vegas Institute for Advanced
Dental Studies, or LVI, I want to outline what LVI is about and what void
it fills in your practice. The alumni
who have completed programs at LVI
were given an independent survey,
and unlike the typical surveys of
For more information
For more information on the Las Vegas
Institute for Advanced Dental Studies,
visit www.lviglobal.com.
dentists, 99.7 percent love being a
dentist, and of those surveyed, 92
percent enjoy their profession more
since they started their training at
LVI. That alone is reason enough to go
to LVI and find out more.
While the programs at LVI cover
The Las Vegas Institute for Advanced
Dental Studies in Las Vegas. (Photo/
Provided by LVI)
5
the full breadth of dentistry, the most
powerful and life-changing program
is generally reported as being Core I,
or “Advanced Functional Dentistry
— The Power of Physiologic Based
Occlusion.” It is a three-day course
that is designed for clinicians and
their teams to learn together about
the power of getting their patients’
physiology on their side.
In this program, clinicians can
learn how to start the process of taking control of their practice and start
to enjoy the full benefits of owning a
practice and providing high-quality
dentistry. Regardless of whether it is a
solo practice or a group setting, every
dentist can start the process of creating comprehensive care experiences
for their patients.
We will discuss why some cases
that dentists are asked to do by
their patients are actually dangerous cases to restore cosmetically. We
will discover the developmental science behind how unattractive smiles
evolve and what cases may need the
help of auxiliary health-care professionals to get the patient feeling
better.
The impact of musculoskeletal
signs and symptoms will be explored,
and we will look at how the supporting soft tissue is the most important
diagnostic tool you have — not simply
the gingiva but the entire soft-tissue
support of the structures and not just
in the mouth but also in the rest of
the body.
A successful restorative practice
should not be built on insurance reimbursement schedules. An independent business should stand not on the
whims and distractions of a fee schedule but rather on the ideal benefits of
comprehensive care balance by the
patients’ needs and desires.
Dentistry can be a challenging
and thankless business, but it doesn’t
have to be. Through complete and
comprehensive diagnosis, there is
an amazing world of thank yous and
hugs and tears that our patients bring
to us when we change their lives.
The Core I program at LVI is the first
step on that journey. That’s why when
you call, we answer the phone: “LVI,
where lives are changing daily!”
[11] =>
[12] =>
12
exhibitors
Greater New York Dental Meeting — Dec. 4, 2013
Be wary of counterfeit mixing tips
By Fred Michmershuizen, today Staff
n Sulzer Mixpac AG, a first-time
exhibitor here at the Greater New
York Dental Meeting, is the manufacturer of trademarked MIXPAC mixing tips that are used by dentists in
two-component dental applications,
such as impressions and cements.
The company is known for adhering
to strict quality-control measures and
rigid cleanliness standards at its factory in Switzerland.
MIXPAC tips are recognizable by
their distinctive dome shape and six
different “candy colors” — yellow,
Ad
teal, blue, purple, pink and brown.
They are designed to minimize waste
while providing consistent results.
To help dentists identify its
MIXPAC brand, the company is handing out “stress balls” here at the
meeting that are modeled after these
trademarked tips.
Speaking during an interview
Tuesday morning on the exhibit hall
floor, representatives from Sulzer
said that such branding efforts are
important because unscrupulous
suppliers have been infiltrating the
market with unauthorized, inferior
product. One of the goals of the com-
Here at the GNYDM
For more information on Sulzer Mixpac
products and to grab a “stress ball,” stop
by the company’s booth, No. 5815.
pany is to help educate dentists about
the dangers of using unauthorized,
knockoff product.
Counterfeit mixing tips, which
often come from China or Korea,
might look alike, but they don’t have
the same quality and performance,
said Michael T. Murphy, an attorney
The team at Sulzer Mixpac (booth No.
5815) shows off ‘stress balls’ modeled
after the company’s trademarked
MIXPAC mixing tips. From left: Marco
Mueller, Nathalie Gartler, Daniel
Ferrari and Michael T. Murphy. (Photo/
Fred Michmershuizen, today Staff)
5
with the K&L Gates law firm, who
represents Sulzer Mixpac in various
patent and trademark enforcement
actions. To date, Sulzer has been successful in enforcing its trademark
rights, securing court actions and
effecting seizures of goods at the border by U.S. Customs officials.
“Dentists want a safe and effective
procedure for their patients, and they
know that if they buy a Sulzer Mixpac
mixing tip, it will be safe and effective,” Murphy said.
“Sulzer’s mixing tips are highly
engineered in a robotic, clean-room
factory in Switzerland. They are made
only in Switzerland. Dentists know
that when they buy a proper mixing
tip, it will mix completely and effectively, which means the procedure
will be flawless. It means the dentist
knows that it will be a quality procedure.”
The problem with a lookalike or
copycat mixing tips is that they are
made under unknown cleanliness
conditions, and unknown plastics
are used to create them, Murphy
said. “The engineering quality varies
greatly from manufacturer to manufacturer,” he said.
Murphy said that the message
Sulzer wants to get across to dentists,
who work so hard on their reputations
and on building practices and client
bases, is that this key mixing tip costs
just 50 cents. “A well-informed dentist
would not risk his or her reputation
just to save a few pennies,” he said.
The good news, according to the
company, is that there are a numbers
of steps dentists can take to be sure
they are buying genuine MIXPAC
mixers. First, look for the Mixpac
quality seal and trademarked logo,
which identifies the tip as being
Swiss-made. Be sure to buy from a
reputable re-seller, and avoid bargain
hunting on the Internet.
Murphy summarized: “We are winning the battle on the legal front, but
we are also reaching out to the dentists, because we know that if we can
reduce the demand from the dentist
for these copycat products, that that’s
when we will ultimately make sure
that only original and safe products
are available for the customer.”
[13] =>
[14] =>
14
exhibitors
Greater New York Dental Meeting — Dec. 4, 2013
Seeing is believing
Check out a product
demonstration of Beautifil
Flow Plus — now offered
in four shades
n Shofu Dental is holding product
demonstrations at booth No. 4407,
featuring its injectable hybrid restorative, Beautifil Flow Plus. Now available in four shades — B1, B2, C2 and
D2 in two viscosities — Beautifil Flow
Plus gives dentists more esthetic
treatment options at their fingertips.
Beautifil Flow Plus combines
hybrid-like strength and functionality, unique handling and stackability
and a flowable delivery. Additionally,
it has 15 percent more radiopacity
than enamel and offers the benefit of
fluoride release and rechargability.
According to Shofu, Beautifil Flow
Plus represents the next step in
the evolution of restorative materi-
als, based on its convenient flowable
delivery system and its physical properties and functionality that rival
leading hybrid composites.
Brian Melonakos, president of
Shofu Dental, said he has been very
pleased with the success of the product. “We’ve always known that we
have an amazing product on our
hands … but none of us imagined how
quickly it would catch on,” he said.
Unlike other flowables, Beautifil
Flow Plus has stay-put handling and
Ad
Pick up Beautifil Flow Plus, available
for a limited time in two introductory
kits priced at $102.25, at the Shofu
booth, No. 4407. (Photo/Provided by
Shofu Dental)
5
Here at the GNYDM
From 10 a.m. to 12:30 p.m. today in the
Live Dentistry Arena, aisle 6200, room
4, Dr. Jack D. Griffin will present “Let’s
Stick Together ... The Most Durable
Aesthetic Materials Ever.” He will discuss the various uses of Beautifil Flow
Plus and Beautifil II, relative to their
properties and clinical usage. For more
information, stop by the Shofu booth,
No. 4407.
physical properties that allow use on
the occlusal surface and marginal
ridge, eliminating the need to pack a
hybrid composite on top.
A flowable base, liner and final
restorative material, Beautifil Flow
Plus is approved for all indications
(Class I–V). With a smooth, self-leveling consistency, the material leaves
a tight marginal seal on the bottom
and a smooth, ready-to-polish surface
on top.
Moreover, Shofu’s proprietary
S-PRG (surface pre-reacted glass)
technology provides sustained fluoride release and recharge that can’t be
found in other composite materials.
Beautifil Flow Plus is available
in two distinct viscosities. F00 (zero
flow) offers precision stacking, and
F03 (low flow) is an ideal base/liner.
For a limited time only, Beautifil
Flow Plus is available in two introductory kits. The standard kit (PN 2000S)
offers two 2.2-gram syringes of both
viscosities in shades A2 and A3, and
the pedo kit (PN 2000P) offers two
2.2-gram syringes in both viscosities
in shades A1 and bleach white.
Both kits also contain samples of
Shofu’s seventh-generation bonding
agent BeautiBond, One Gloss, Super
Snap and Shofu’s hybrid material,
Beautifil II. The kit retails for $102.25
(a $160 value).
Stop by the Shofu booth, No. 4407,
to see Beautifil Flow Plus for yourself.
[15] =>
Greater New York Dental Meeting — Dec. 4, 2013
How to earn
patients’ trust
By LED Dental Staff
n Patient-dentist relationships thrive
on trust. With trust comes an openness to accept new treatments, consider additional dental work suggestions and comfortably refer family
and friends to your care.
Adopting new technology that
clearly puts the health of your patients
first is one way to enhance the patient
experience and build trust while
standing out from the rest. Investing
in an adjunctive device such as the
VELscope VX Enhanced Oral Assessment System conveys that:
1. You care. Adding an adjunctive device to your normal intraand extra-oral head and neck exam
enhances the level of care you already
provide. By selecting a non-invasive,
two-minute protocol, you place your
patients’ health at the forefront.
2. You are on the leading edge.
Adding a sophisticated and proven
new technology allows you to distinguish your practice. It demonstrates
a dedication to the well-being of your
patients. The results will be satisfied
patients and a growing practice.
3. You are evolving. When you
incorporate new technologies that
are clinically proven to enhance the
level of care for your patients, you
earn their respect and trust. Patients
will recognize that you are evaluating new technologies as they become
available and bringing them the best
care.
Unfortunately, oral cancer remains
a threat not only for the conventional
demographic (tobacco and alcohol
users) but now more recently for a
younger age group, with oral cancer
incidence now linked to the sexually
transmitted HPV-16 virus.
The VELscope VX Enhanced Oral
Assessment System allows you to find
abnormal areas that could otherwise
have been overlooked. The device is
extremely sensitive to abnormal tissue changes and helps ensure that a
patient needing additional follow-up
or a referral to a specialist will not
be missed.
“I find the VELscope to be an invaluable tool for the detection of oral cancer,” said Tony Hewlett, DDS, of Standwood, Wash. “The response from my
patients has been overwhelmingly
positive. I have yet to have a patient
decline the service.
“In my opinion, this technology
will be the standard of care in a short
period of time. There is no other
adjunctive method available to so
accurately help find areas of oral
cancer at a stage that is so readily
treatable. I am so pleased with the
device I am about to purchase another
Here at the GNYDM
exhibitors
15
Early
detection leads
to better patient
outcomes. The
VELscope Vx
Value Bundle
starter kit is
available at
booth No. 3313.
(Photo/Provided
by LED Dental.
Clinical photo
provided
by Dr. Samson
Ng .)
5
For more information on the VELscope
VX Enhanced Oral Assessment System,
stop by the booth, No. 3313.
VELscope to make sharing the unit
within my office easier.”
Ad
[16] =>
16
exhibitors
Greater New York Dental Meeting — Dec. 4, 2013
Let OfficeSuite
improve employee
productivity and
patient satisfaction
Robert Drake of Broadview Networks can tell you all about the benefits and
features of OfficeSuite at booth No. 4733. (Photo/Fred Michmershuizen, today Staff)
5
Ad
n OfficeSuite® delivers countless
benefits to dental practices nation-
Here at the GNYDM
For more information on the features
and benefits of OfficeSuite, stop by the
Broadview Networks booth, No. 4733.
wide. One such benefit is it helps prioritize calls to ensure patients speak
to the right person every time.
The skills-based routing feature
can forward calls to the employee
best equipped to assist them — for
instance, a procedural specialist or
billing manager for procedure or billing inquiries.
In addition, OfficeSuite helps you
generate additional revenue by using
announcements to inform callers who
are on hold of any and all current
promotions.
Besides helping you improve the
level of service you provide existing patients, Broadview’s award-winning, cloud-based OfficeSuite phone
system also helps you improve new
patient acquisition.
Enjoy higher return-on-investment
on marketing efforts by tracking the
success of campaigns and making
adjustments to your advertising strategy based on real data.
It takes the guesswork out of marketing by showing you what works
so you can maximize the advertising
dollars you spend.
The OfficeSuite twinning feature
allows desktop and cell phones to ring
at the same time, allowing employees
to answer calls on their cell phones,
walk across the office and pick up
the call on your desk phone automatically.
OfficeSuite also saves your practice real money because it is easy to
manage, eliminating the extra fees
you would typically have to pay for
simple changes to the system.
Adding a new staff member takes
minutes, and changing call routing
for days your office must close is
easily accomplished via an intuitive
website that is accessible from your
smartphone or tablet.
The OfficeSuite website can be
accessed from anywhere, allowing
employees to make quick and easy
updates to their settings and personal
preferences.
The system is so intuitive that everyone can make changes, providing
more flexibility for staff and administrators alike.
[17] =>
Greater New York Dental Meeting — Dec. 4, 2013
exhibitors
17
A bone-cutting specialist
By Osada Staff
n
In 1984, Osada developed and
introduced Enac, a piezoelectric
ultrasonic system and multi-purpose
instrument that can be used in various applications in the dental field.
Utilizing the nature of piezoelectric
ultrasonic systems, Enac has been
used extensively in endodontic and
periodontic treatments.
Because it is automatically tuned,
Enac system is user friendly. It provides a continually stable oscillation
at any level of power with any of the
chosen tips; its ease of operation
enhances the users’ technique in
achieving excellent results.
The clinical application of the
ultrasonic device in the oral surgery
field has been seen in a variety of
different contexts, such as the ultrasonic scalpels, apicoectomy and bone
surgery in the maxillofacial area, to
name a few.
In particular, bone surgery, which
uses the piezoelectric element (the
dynamic energy in the ultrasonic
wave), ensures minimal invasion to
biological tissues including blood ves-
Here at the GNYDM
For more information on Osada products, stop by booth No. 2910, visit www.
osadausa.com, or call (310) 841-2220.
5
The Enac OE-F15. (Photo/Provided by Osada)
sels and nerves, which in turn leads to
faster healing after surgery.
Upon introducing the Osada Enac
OE-W10, featuring extended power
setting #10 through #12 and sterile
irrigation by the peristaltic pump,
many extended applications in oral
surgery became easily attainable:
atraumatic tooth extractions, osteotomy, osteoplasty, sinus lift, split
ridge, crown extension, implant preparation, corticotomy and more.
With Osada's latest model, Enac
OE-F15, the focus is on the powerful
but safe bone cutting (power #10
through #15). The surgical tips (also
known as ultrasonic scalpels) enable
the surgeons to present fine, precise
cutting results.
Combined with stronger tips, the
OE-F15 makes the minimally invasive
surgical procedures easier to attain
by cutting the bone faster but leaving
the adjacent soft tissue, blood vessels,
nerves, etc., with minimal injury.
The ergonomically designed SE15
handpiece stays cool, and its LED illuminates the surgical area. The built-in
peristaltic pump with simultaneous
irrigation minimizes temperature
increases on the handpiece, tips and
the surgical area.
Ad
[18] =>
18
exhibitors
Greater New York Dental Meeting — Dec. 4, 2013
A focus on quality
By DoWell Staff
n Since 2006, DoWell Dental Products has been growing rapidly in the
dental industry. The mindset of our
company is to abide by basic fundamentals, providing quality products
at competitive prices with great customer support and service.
DoWell Dental Products uses only
genuine manufacturer parts; we are
obsessed with quality and attention
Ad
to detail, and our products will speak
for themselves. Our products vary
from your basic equipment to dentistry’s most popular and traditional
instruments.
For instance, we carry the
PiezoART surgical unit. Our PiezoART
surgical unit is a machine that utilizes
piezoelectric vibrations. By adjusting the ultrasonic frequency of the
device, it is possible to cut hard tissue
while leaving soft tissue untouched
Here at the GNYDM
To learn more about DoWell Dental
Products, stop by the booth, No. 1312.
by the process. We also carry biological bone-grafting materials such as
bone, restorable membrane, pericardium and others.
Our instruments are made from
the finest stainless-steel by skilled
Richard Kim helps an attendee
at the DoWell Dental booth, No. 1312.
(Photo/Sierra Rendon, today Staff)
5
craftsmen and are subject to strict
quality controls during the inspection process. Our instruments are
guaranteed to be free from defects
in workmanship and material. Any
DoWell Dental Product instrument
that proves defective will either be
repaired or replaced at our discretion
without charge.
The superior quality of our products did not happen overnight. It
came about because of sheer enthusiasm coupled with years of experience and an unprecedented passion
in dental instrument manufacturing.
Caring for the community and
future of the dental industry is very
important to us, and that is why we
support many colleges and universities throughout the country with
maxi courses, lectures, continuing
education courses and hands-on
workshops.
We also support key clinicians
whose techniques and new procedures are considered cutting-edge
and innovative in the dental field.
Here at DoWell Dental Products, we
are also keeping up with the dental
field by following new technology and
techniques. The industry is always
changing, and we are constantly
changing along with it.
Our goal is to specialize in manufacturing the highest quality dental
instruments for our customers by
employing superior technicians and
utilizing advanced production and
equipment.
We offer an advanced website
at www.dowelldentalproducts.com,
where every item we carry is available to order. You can also find a variety of live surgery videos to see our
products in action.
Our product line is always growing
to cover new areas and procedures
while some existing products are
always being modified for superior
use and ease.
Building customer relationships
is the essence of our company’s success. At DoWell Dental Products, part
of delivering great customer service and support, smile after smile,
is having friendly, knowledgeable
representatives to help you with any
questions you may have.
[19] =>
Greater New York Dental Meeting — Dec. 4, 2013
exhibitors
DEFEND+PLUS PROPHY ANGLES
Dr. Douglas Terry Dental Photography DVD
19
5
5
(Photo/Provided by PhotoMed )
(Photo/Provided by Mydent International )
n New from Mydent International come the prophy angles with contra
design, which reduces hand fatigue and micro traumas and allows for greater
access. The prophy angles are disposable, latex-free, smooth running and
vibration-free. They have a flared cup design that reduces splatter, and they
come 100 per box.
n Vol. 5 of Dr. Douglas Terry’s supplementary DVD set illustrates the procedures, techniques and scientific concepts presented in the book “Esthetic and
Restorative Dentistry: Material Selection and Technique (Second Edition).”
The DVD begins with an introduction by Dr. Terry, followed by a demonstration showing the views most dental offices need to photograph as well as
the technique needed to take each one of them.
For more information, stop by the Mydent International booth, No. 3618,
during the Greater New York Dental Meeting.
For more information, go online to www.photomed.net, call (800) 998-7765 or stop by
the PhotoMed booth, No. 1100, here during the Greater New York Dental Meeting.
Ad
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