today GNYDM 2012 Show Preview
Show news / Importance of being ‘Google-able’ / Exhibitors / A winning combination / What to know before you go
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Greater New York Dental Meeting · Nov. 25–28, 2012
Official Meeting Preview
SHOW
PREVIEW
Vol. 7
DTSC Symposia
Are you Google-able?
Tips for the road
For the fifth year,
complement your
educational experience
with the Dental Tribune
Study Club Symposia
and earn C.E. credits.
Why Google may have a
greater impact on your
practice than you know,
and three steps you can
take to make sure you’re
set for success.
Before you pack your
bags, you’ll want to be
fully prepared. Our
handy guide has all the
information you need
to know before you go.
»page 2
»page 4
»page 15
Moving right along
2012 Greater New York Dental Meeting prepares for 88th annual meeting with top-notch education,
more than 600 exhibitors and help for those affected by Hurricane Sandy
The New York City skyline. (Photo/NYC and Company)
By Jayme S. McNiff, Program Manager,
Greater New York Dental Meeting
n
In the aftermath of Hurricane
Sandy, the Greater New York Dental
Meeting (GNYDM) will not only be
open for business as usual, offering
the most elaborate, advanced and
largest exhibit floor and the highest
quality of educational opportunities,
but the organization is also committed to fulfilling its strong obligation to
assist dentists who have been affected
by the storm.
To this end, the meeting is planning a series of expert-led symposia
examining all aspects of practice
recovery to aid dentists throughout
Dental Tribune America
116 West 23rd Street
Suite #500
New York, NY 10011
5
the Northeastern United States who
were affected by the storms. The program may include:
• Licensing, insurance recovery,
human resources, credit lines and
other pressing issues
8
see moving, page 3
AD
PRSRT STD
U.S. Postage
PAID
San Antonio, TX
PERMIT # 1396
[2] =>
xx
2
xxx xxx
show
news
Greater New York Dental Meeting — Show Preview
There’s something for everyone
during the DTSC Symposium
Join us for the fifth annual Dental Tribune Study Club Symposium
n As the official online education
partner of the Greater New York Dental Meeting, Dental Tribune is once
again teaming up with the meeting’s
organizers to offer four days of symposia in various areas of dentistry.
World-renowned speakers such as
Dr. Howard Glazer, Dr. Mark Duncan, Dr. Mark McOmie, Dr. Louis
Malcmacher, Dr. Franklin Shull, Dr.
AD
George Freedman, Dr. Fay Goldstep,
Dr. Gary Henkel, Dr. Ron Kaminer, Dr.
Mike Rethman, Dr. Robert Horowitz,
Dr. Chris Glass, Dr. Ron Jackson, Dr.
David Evans, Dr. David Hoexter and
Dr. David Peck will speak on a variety of topics from flowable resins to
minimally invasive dentistry to bone
grafting to endodontics and digital
dentistry.
Participants of any of the sessions
will not only earn C.E. credits but also
gain an invaluable opportunity to
learn diverse aspects of dentistry and
how to integrate a variety of treatment
options into their practice. For exact
program details, check the schedule at
www.DTStudyClub.com/gnydm.
We look forward to seeing you in
New York!
About
the Publisher
Tribune America, LLC
116 W. 23rd St., Suite 500
New York, N.Y. 10011
Phone: (212) 244-7181
Fax: (212) 244-7185
E-mail: info@dental-tribune.com
www.dental-tribune.com
Publisher & Chairman
Torsten Oemus
t.oemus@dental-tribune.com
Chief Operating Officer
Eric Seid
e.seid@dental-tribune.com
Group Editor
Robin Goodman
r.goodman@dental-tribune.com
Managing Editor Show Dailies
Kristine Colker
k.colker@dental-tribune.com
Managing Editor
Fred Michmershuizen
f.michmershuizen@dental-tribune.com
Managing Editor
Sierra Rendon
s.rendon@dental-tribune.com
Managing Editor
Robert Selleck
r.selleck@dental-tribune.com
Product/Account Manager
Humberto Estrada
h.estrada@dental-tribune.com
Product/Account Manager
Will Kenyon
w.kenyon@dental-tribune.com
Product/Account Manager
Charles Serra
c.serra@dental-tribune.com
Product/Account Manager
Mara Zimmerman
m.zimmerman@dental-tribune.com
Marketing Director
Anna Kataoka-Wlodarczyk
a.wlodarczyk@dental-tribune.com
C.E. Director
Christiane Ferret
c.ferret@dtstudyclub.com
Published by Tribune America
© 2012 Tribune America, LLC
All rights reserved.
today Greater New York Dental Meeting
Show Preview appears in advance of
the Greater New York Dental Meeting in
New York City, N.Y., Nov. 25–28, 2012.
Tribune America makes every
effort to report clinical information
and manufacturers’ product news
accurately, but cannot assume
responsibility for the validity of product
claims, or for typographical errors.
The publishers also do not assume
responsibility for product names or
claims, or statements made by
advertisers. Opinions expressed by
authors are their own and may not
reflect those of Tribune America or
Dental Tribune International.
[3] =>
Greater New York Dental Meeting — Show Preview
moving from page 1
7
• Preparation and submission of
insurance claims (physical damage
and business interruption)
• Loss accounting for insurance
and tax-related considerations
• FEMA assistance and other governmental support mechanisms
• Addressing the cash-flow and
capital funding challenge
• Small Business Administration
efforts
• The legal aspects of disrupted
patient care
In addition, the GNYDM, in its commitment to support its colleagues as
they rebuild and rehabilitate their
practices, has contacted the Dental
Trade Alliance and other GNYDM
exhibitors and encouraged them to
offer special sales and expedited
deliveries as well as extended credit
terms on merchandise and small
equipment purchases.
Organizers also anticipate there to
be opportunities to purchase demo
equipment on the show floor at deep
discounts.
Exhibit floor
In 2011, the GNYDM registered 53,789
attendees from all 50 states and 127
countries. With its ever-expanding
exhibit floor, the GNYDM boasts 1,500
exhibit booths, including more than
600 companies.
The continuous partnership with
the U.S. Department of Commerce
International Buyer Program provides the opportunity to meet many
worldwide senior level volume buyers as well as export counseling by
government specialists to increase
sales.
Educational highlights
• Friday, Nov. 23, kicks off the
meeting with Dr. Bernard Touati and
Jean-Marc Etienne presenting “Anterior Implant Esthetics” at the New
York Marriott Marquis Hotel in the
Westside Ballroom 5th Floor.
• Build your own website for your
dental practice in a new and unique
three and a half hour hands-on
workshop offered Saturday through
Wednesday; the GNYDM will supply
the computers and attendees should
bring a USB flash drive with pictures
and office information. Attendees
will leave this workshop with a fully
functioning website.
• Don’t miss the first ever “Smoking Cessation Seminar,” offering professionals an effective way for dentists to deliver tobacco dependence
treatment. This will be presented on
Monday, Nov. 26.
• Botox, Dysport and dermal fillers: These unique hands-on workshops introduce procedures on actual
patients to teach dentists skills on
how to use Botox/Dysport and dermal
fillers in their practices; courses are
offered Saturday through Tuesday.
• More than 100 hands-on workshops feature the latest technological advances and the newest dental
materials.
• Sleep & Appliance Expo: Four
days of the latest research and awareness of dental sleep medicine. Learn
how to establish dental sleep medicine protocols in your practice, identify patients at risk, integrate medical
practice systems and treat patients
successfully. Programs are offered
everyday
• Be a part of the “Dentaverse
Launch” with Dr. Larry Rosenthal’s
all-day seminar on Sunday, Nov.
25 and his “Live” program all day
Wednesday
• Learning and Lunch: Three days
of Learning and Lunch programs are
offered Sunday, Monday and Tuesday.
Attendees receive free C.E. and a free
lunch at the close of the program;
space is limited.
• Invisalign Expo: Four days of
Invisalign programming is offered
everyday for the entire dental team.
show news
Learn how to incorporate Invisalign
into your practice today.
• DentalXP: This series offers lead
speakers Dr. Henry Salama (Saturday, Nov. 24), Dr. Ronald Goldstein
(Sunday, Nov. 25) and Dr. David Garber (Monday, Nov. 26).
“Live” demonstration arena
The “Live” dentistry arena, a 430seat high-tech patient demonstration
area, offers revolutionary concepts of
treating patients with new materials
and applications. It takes place right
on the exhibit show floor every morning and afternoon, Sunday through
Wednesday. There is no cost to attendees.
Greater New York Smiles
The GNYDM gives back to the communities of New York City each year, by
3
bringing together 1,300 grade-school
children for the most unique children’s dental health-care program in
the country.
For the past four years, with leading sponsorship from Colgate Palmolive Company, DentaQuest (Doral) and
the United Federation of Teachers, the
Greater New York Smiles program has
supported oral hygiene education and
dental screening for New York City’s
third- and fourth-grade public school
children.
This year’s Greater New York
Smiles is set to take place from Monday, Nov. 26 to Wednesday, Nov. 28.
The program will include 1,500 children brought by school buses from
various New York City public schools
throughout the five boroughs on a
class trip to the GNYDM at the Jacob
K. Javits Convention Center.
AD
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speakers
4
Greater New York Dental Meeting — Show Preview
Importance of being ‘Google-able’
The domain where
visibility equals
increased patient volume
n How important is Google? Important enough that it’s now part of our
daily lexicon. We don’t search online;
we “Google” it.
From Halloween costumes to
health care, we all use the world’s
dominant search engine to locate
what we need.
Just take restaurants, for example.
Millions of diners turn to Google on a
AD
(Photo/Provided by Ceatus Media
Group)
5
daily basis to read about restaurants
their friends are talking about. And if
a restaurant’s website doesn’t appear
when you search, you may wonder
how good it really is — even though,
in reality, there is no connection
between the quality of the food and
the restaurant’s Internet visibility.
Consumers use Google for everything, not just restaurants. This
includes one of the most important
aspects of their lives: health care. In
fact, according to one report, some 84
percent of Internet users have used
the Internet to search for health-care
information in the past year, with 52
percent searching on behalf of loved
ones.
How do they find the information
In New York
On Tuesday from
12:45 to 1:45 p.m.,
Dr. David Evans will
present
“Perfect
your Online Presence,” sponsored by
Ceatus Media Group,
as part of the DTSC
Symposia. In his session, he will focus on the various factors that influence Internet presence
and describe how dental practices can
attain high Internet presence. This
course will provide information on
how to effectively handle phone and
email leads and provide typical examples of poorly handled leads by elective
health care practices across a variety of
disciplines.
they’re looking for? Google. With 70
percent of the search market, Google
dominates the search world.
In today’s digital world, prospective patients associate the quality
of your practice with your visibility
on Google, even when their search
began from a word-of-mouth referral. If your practice doesn’t appear in
Google’s search results for the terms
and locations you need to rank for,
you have a problem on your hands.
Unfortunately, some of the nation’s
most reputable dental practices lack
Google visibility.
The good news is there are steps
you can take to improve your visibility. A comprehensive Internet marketing strategy, consisting of a welldesigned (and programmed) practice
website, a professional search engine
optimization (SEO) plan and even a
simple social media approach can
transform your practice from Internet anonymity to Google standout.
Three steps to Google Visibility
Here are three important steps you
can take to improve the visibility
of your practice in Google’s search
results.
Step 1: The Google visibility test
This easy test should give you a
good indication of where you stand.
Simply go to Google and type in a few
key terms related to your practice specialty, such as “cosmetic dentistry,”
“veneers,” “implants” or “teeth whitening.” Note the following:
• Where do you appear?
• Is information about your practice
readily visible on the first page?
• Where do your competitors appear?
• What about the second page?
If you have trouble finding information on your practice in the Google
results pages, so will your potential
patients.
Core terms such as the ones mentioned above are searched by tens
of thousands of prospective patients
each day. Consumers often begin
their Google searches with these
8
see googled, page 5
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Greater New York Dental Meeting — Show Preview
exhibitors
5
Clinical benefits of the Inclusive
Tooth Replacement Solution
By Darrin W. Wiederhold, DMD, MS,
and Bradley C. Bockhorst, DMD
n With the new Inclusive® Tooth
Replacement Solution from Glidewell
Laboratories, the clinician receives
all the components necessary to
place, provisionalize and restore an
implant.
Custom-designed temporary components allow for immediate provisionalization specific to each patient,
and a matching custom impression
coping communicates the final gingival architecture to the laboratory. The
Inclusive Tooth Replacement Solution
supports a streamlined workflow that
ensures predictability and long-term
success.
With this solution, experienced
and novice clinicians alike can place
and restore dental implants with
greater confidence than ever before.
Once you’ve selected a diameter and
length of implant, forward the diagnostic materials (impressions, models, bite registration, shade, implant
size) to Glidewell for fabrication of the
custom components.
The laboratory will pour and
articulate the models and assemble
the components, delivered to you
in an all-inclusive box, including a
prosthetic guide, custom temporary
abutment, BioTemps® provisional
crown (Glidewell), custom healing
abutment, custom impression coping,
surgical drills and Inclusive Tapered
Implant (Glidewell).
On the day of surgery, place the box
contents alongside your usual surgical armamentarium. Confirm the fit
of the prosthetic guide prior to beginning the procedure (Fig. 1).
After placing the implant and verifying its position (Fig. 2), decide based
on the level of primary stability
whether to place the custom healing
abutment (Fig. 3) or custom temporary abutment and accompanying
BioTemps crown.
Either option will begin sculpting
googled
7
from page 4
terms before moving on to more
complicated, location-based searches
such as “procedure New York” or “dentist Los Angeles.” However, make sure
to look for your practice in the localbased search results as well.
Within the Google search results;
there are several ways in which
to present your practice to consumers, including your practice website,
Google business listings, pay-perclick (PPC) ads, review sites such as
Yelp and directory listings. Perhaps
the most valuable tool, however, is
Fig. 1: Prosthetic guide try-in. (Photos/Provided by Glidewell
Laboratories)
5
5
Fig. 2: Periapical radiograph to verify implant position.
Fig. 3: Custom temporary abutment screw tightened to 15 Ncm, 5 Fig. 4: Final BruxZir crown restoration.
with access opening sealed and flap sutured back into place.
5
the soft-tissue architecture around
the implant to develop the future
emergence profile.
Upon successful osseointegration,
the restorative phase begins. Contours of the custom impression coping
match those of the custom abutment,
so it’s simple to remove, seat the
impression coping and take an accurate full-arch final impression.
At final delivery, remove the temporary abutment. Try in the final Inclusive Custom Abutment (Glidewell)
and BruxZir ® (Glidewell) (Fig 4) or IPS
e.max® (Ivoclar Vivadent; Amherst,
N.Y.) crown. Check the contours, contacts and occlusion, and adjust as
needed.
In response to the dental implant
market embracing the importance of
soft-tissue contouring, Glidewell Laboratories’ Implant department has
now expanded the Inclusive Tooth
Replacement Solution to accommodate all implant systems compatible
with the Inclusive Custom Implant
Abutment product line. This creates
the opportunity for more clinicians
to offer their patients the advantages
of the tissue-contouring system con-
search engine optimization (SEO).
tise your services. If it isn’t, make sure
you do what is needed to change this
so that prospective patients are able to
easily set up a consultation.
Step 2: Prominent contact info
While it is critical for your practice
to be highly visible on the Internet, it is
equally important that once prospective patients get to your website or profile listing, they find the information
they need to contact you. Your Google
visibility strategies will be wasted
unless you make it easy for patients
to contact you by phone or email. To
accomplish this, your contact information needs to be displayed in a
prominent location — on your website
as well as anywhere else you adver-
Step 3: The right elements
What do patients want to see
on your website? It depends on the
patient, but the most popular elements
are before-and-after pictures, patient
testimonials and procedure results.
Be sure to include these elements
in your search engine optimization
strategy — and make sure they are
displayed conspicuously wherever
your practice information appears
In New York
For more information on the Inclusive
Tooth Replacement Solution, plan to
stop by the Glidewell Laboratories
booth, No. 4400.
tained within the Inclusive Tooth
Replacement Solution.
Whatever implant system you use,
you and your patients can now benefit
from the tremendous effects of training tissue from the time of implant
placement.
on the Internet. The goal should be an
excellent practice website that is easy
for consumers to find. So long as you
give your target audience what they’re
looking for, they will have no reason to
look elsewhere.
The Internet is a very important
component of marketing for premium
practices, and an experienced Internet marketing firm will help ensure
your website and your Internet marketing strategy achieve your goal
of increased patient volume and a
significant return on your marketing
Investment.
[6] =>
6
exhibitors
Greater New York Dental Meeting — Show Preview
ANEW meets ‘most
precise’ standards
Narrow-body implants ideal for patients who have limited inter-dental spaces,
insufficient bone or require provisionalization during augmentation procedures
n First used in 2000 and granted FDA
approval in 2004 for long-term use as
determined by health-care providers, the 1.8, 2.2 and 2.4 mm diameter
ANEW implants from Dentatus have
met the most precise implantology
standards having undergone rigorous testing, research and clinical use
by the profession.
ANEW Implants are widely recognized by clinicians and universities worldwide. These narrow-body
implants provide effective remedy
for many because they are ideal
for patients who have limited interdental spaces, insufficient bone or
require provisionalization during
augmentation procedures.
Nearly 25 percent of patients who
come in for implant treatment will
not have enough bone to place a
conventional diameter implant,
Dentatus said. ANEW Implants should
also be considered when financial
constraints might delay or prevent
treatment. Every practitioner placing
implants should consider including
ANEW in his or her armamentarium
so that all patients might take advantage of the benefits that implants
afford.
ANEW Implants are the only onepiece narrow-body implants that
have restorative options for screwretained prosthesis, Dentatus said.
ANEW boasts a number of features
that set it apart from other implants,
including a short-threaded external
connector that tolerates substantial
abutment angulation without stress.
ANEW’s prosthetic components
provide patients with a cosmetic,
fixed chairside restoration at the time
of placement so they never have to go
without teeth. There are a variety of
platforms available for restorative
ease, presenting flexibility for optimal esthetic solutions.
For instances of single-tooth
replacement in narrow spaces, the
availability of ANEW Implants provides patients who might have to
proceed with a fixed or resin-bonded
bridge the luxury of dental implants
without preparation and/or reduction of the adjacent natural dentition.
In New York
For more information and to see other
areas of use, visit www.dentatususa.
com or stop by the Dentatus booth, No.
1200, during the show.
erative challenges and dramatically
reduces the total time in treatment.
These implants solve the problems
of time, money and perceived pain
for most patients who otherwise do
not proceed with care, Dentatus said.
Other indications for use:
Atrophic and thin ridges
ANEW Implants by Dentatus USA.
(Photo/Provided by Dentatus)
5
Another advantage to this modality
is the maintenance of aveolar bone,
which is documented to undergo
resorption with other restorative
options.
In 2012, Dr. Francois Fisslier and
Dr. Carlos Munoz from the New York
University Department of Implant
Dentistry presented the following
findings about papilla regeneration
at the Academy of Osseointegration’s
27th annual meeting:
“In this case series, nine patients
received 10 [ANEW Narrow Diameter
Implants (NDIs)], which were loaded
for periods of six months to 10 years
post-insertion. No implants or prosthesis had to be removed or replaced
during the follow-up period. Neither
a surgical or prosthetic complication
was seen on any of the 10 NDIs.
“The average mesial [Papilla Index
Score (PIS)] was 2.4 and the average
distal PIS was 2.7, indicating the NDIs
regenerated at least 50 percent of the
papilla in all cases (20/20 papilla).”
The non-hygroscopic screwcap
allows for retrievability, so that during the healing period the restoration
contours can be easily modified to the
tissue architecture, thereby eliminating a final “black triangle” result,
Dentatus said.
Their effective adaptation and integration in bone has been shown to be
on par with conventional implant fixtures and provide excellent support
and retention.
In 2007, Dr. Stuart Froum and
his colleagues published a study in
the International Journal of Perio
and Restorative Dentistry stating “40
ANEW Implants in patients for one to
five years post-loading. No implant
failures were reported, yielding a 100
percent survival rating.”
In 2005, the Journal of Oral and
Maxillofacial Implants published
Dr. Michael Rohrer’s histology
study on Dentatus implants. Rohrer
determined that the percentage of
bone in contact with the body of
Dentatus implants is in “the same
range and sometimes higher than
what is usually seen with conventional implants.”
The recommended surgical techniques allow for minimally invasive
flapless placement and immediate
loading. This eliminates most postop-
For patients with atrophic and thin
ridges who cannot or do not want to
undergo lengthy augmentation procedures based on age, systemic disease or inadequate volume of bone,
ANEW Implants are an economical
and viable long-term solution.
Emergency repairs
One of the most difficult situations
for the practitioner is the emergency
intraoral repair of a broken bridge.
With ANEW Implants on hand, those
difficulties are a thing of the past,
Dentatus said. Once the bridge is
removed, the implant can be placed
in the interceptal bone, stabilizing
the bridge, returning the patient to a
dentate state while a long-term treatment plan is determined.
Bone augmentation
Many implant treatment plans
include some type of bone augmentation procedure. It may involve a sinus
lift, replacement of the buccal plate
and/or widening or heightening a
ridge.
Selling an implant case involves
overcoming a patient’s concerns;
one of the major roadblocks is the
patient’s perception of a long, drawn
out treatment period. ANEW implants
will give patients teeth during the
entire treatment and avoids transmucosal loading of the graft while the
patient is able to function with a fixed
restoration.
[7] =>
[8] =>
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[10] =>
exhibitors
10
Greater New York Dental Meeting — Show Preview
DoWell focuses on quality
and customer satisfaction
By DoWell staff
n Since 2006, DoWell Dental Products
has been growing rapidly in the dental
industry. With our commitment to
quality, many oral surgeons, periodontist and general dentists have
taken notice and have chosen us to
provide them with the materials and
instruments needed for their practices. The mindset of our company is to
abide by basic fundamentals, providing a quality product at a competitive
price with great customer support and
service.
DoWell Dental Products uses only
genuine manufacturer parts; we are
obsessed with quality and attention to
detail, and our products will speak for
themselves. Our products vary from
your basic equipment to dentistry’s
most popular and traditional instruments. For instance, we carry the
PiezoART surgical unit. Our PizoART
Surgical unit is a machine that utilizes
piezoelectric vibrations. By adjusting the ultrasonic frequency of the
device, it is possible to cut hard tissue
while leaving soft tissue untouched by
the process. We also carry biological
bone-grafting materials, such as bone,
resorbable membrane, pericardium
and others.
DoWell Dental Product’s instruments are made from the finest stainless steel by skilled craftsmen and
are subject to strict quality controls
during the inspection process. Our
AD
In New York
For more information, visit www.
dowelldentalproducts.com or plan to
stop by the DoWell Dental Products
booth, No. 2931, during the show.
DoWell’s team includes, from left, Kevin Kim, Tim Ohlsson, Nick Sanchez and
David Fong. (Photos/Provided by Douglas Tolleson, DoWell Dental Products)
5
instruments are guaranteed to be free
from defects in workmanship and
material. Any DoWell Dental Product
instrument that proves defective will
either be repaired or replaced at our
discretion without charge.
The superior quality of our products did not happen overnight. It came
about because of sheer enthusiasm
coupled with years of experience and
an unprecedented passion in dental
instrument manufacturing.
Caring for the community and
future of the dental industry is very
important to us, and that is why we
support many colleges and universities throughout the country with maxi
courses, lectures, continuing education courses and hands-on workshops.
We also support key clinicians whose
techniques and new procedures are
considered cutting edge and innovative in the dental field.
Here at DoWell Dental Products, we
are also keeping up with the dental
field by following new technology and
techniques. The industry is always
changing, and we are constantly
changing along with it.
Our goal is to specialize in manufacturing the highest quality dental
instruments for our customers by
employing superior technicians and
utilizing advanced production and
equipment.
We offer an advanced website —
www.dowelldentalproducts.com
—
where every item we carry is available
to order 24 hours a day. You can also
find on our website a variety of live
surgery videos to see DoWell products
in action.
Our product line is always growing
to cover new areas and procedures
while some existing products are
always being modified for superior
use and ease.
Building customer relationships is
the essence of our company’s success.
At DoWell Dental Products, part of
delivering great customer service and
support, smile after smile, is having
friendly, knowledgeable representatives to help you with any questions
you may have.
[11] =>
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12
exhibitors
Greater New York Dental Meeting — Show Preview
Eaglesoft 16 will make life easier
n Eaglesoft 16 Clinical and Practice
Management Software is Patterson
Dental’s premier dental software. As
the latest version, Eaglesoft 16 offers
a new look, better functionality and
enhanced adaptability while integrating the digital products for the
office, clinical and imaging procedures all in one software.
Working to simplify the daily
routine of dental offices, Eaglesoft 16
offers complete information access,
condensing daily office management
practices and providing specific tools
that give each member of the dental
team power to do more in less time.
AD
The latest
version of Patterson
Dental’s clinical
and practice
management
software, Eaglesoft
16 has a new look,
better functionality
and enhanced
adaptability.
(Photo/Provided by
Patterson Dental)
5
In New York
For more information on Eaglesoft 16
Practice Management Software, plan
to stop by the Patterson Dental booth,
No. 2600.
In addition to increasing efficiency,
Eaglesoft 16 can help reduce stress
and increase profitability by streamlining everyday tasks and allowing
offices to personalize the software
to meet specific needs. New features
include:
• Line item accounting enables
users to apply a payment directly to a
specific item.
• Customizable windows/dock-
able panels allows users to choose
how much information to display on
the “Account,” “Appointment” and
“OnSchedule” windows as well as
where to place the information within
those windows.
• OnSchedule has a variety of features, including being able to change
the time without affecting existing
appointments. OnSchedule has provider views so the front office can
check providers’ schedules to identify double bookings and availability.
• The Patient Bar provides quick
access to patient-specific information
so users can customize which icons
they use the most in each area.
• Family Walkout Eaglesoft 16
no longer requires separate appointments to be processed one at a time
when the entire family is in on the
same day. Now the front office staff
can process a walkout for all family members at once and issue one
receipt for the family.
• Smart Claim/Smart Invoice
allows office managers to create
insurance claims and patient walkout statements more easily and check
today’s items at the simple click of a
button.
• Date-based reporting is a new
option for select financial reports,
letting users run financial reports
for any range of dates; it is no longer
necessary to choose a range of end-ofday reports.
• Automatic account aging helps
office managers save time on endof-day processing and statement
processing and also keeps account
balances up to date.
The help menu has also been
updated and now offers easier access
to the FAQ knowledge base.
Additional
features
include
“Money Finder,” “Fast Check-In,” “The
Treatment Plan,” “eReferral,” “Prescription Writer,” “Patient Notes” and
“Messenger.” By understanding the
many tools provided by Eaglesoft 16,
dental offices can equip themselves
with the software needed to make
the office run more efficiently and
increase revenue.
In addition to software, Patterson
Dental offers support and customer
service. Patterson Dental’s in-depth
understanding of the market and
commitment to development and customer satisfaction has driven the
development of Eaglesoft 16 Practice
Management Software, making it a
vital tool for every dental office.
[13] =>
exhibitors
Greater New York Dental Meeting — Show Preview
13
DEFEND DENTAL NEEDLES
(Photo/
Provided by
DENTSPLY
Caulk)
5
Aquasil Ultra Super Fast Set
Mydent International introduces DEFEND Dental Needles, the latest in its
line of procedural products. To protect dental professionals, these needles
specify lot number, size and sterile seal on each individual casing.
DEFEND Dental Needles are triple-beveled and feature an arrow indicator
to help orient the bevel position during injections. Constructed of a stainlesssteel, polypropylene hub with aluminum insert, the needles are siliconized to
help ensure a gentle insertion into tissue for minimal discomfort. In addition,
the pre-threaded plastic hub facilitates a straight attachment to the syringe,
creating a secure fit.
DEFEND Dental Needles are designed for use on standard 1.8 mL dental
syringes and are color-coded for easy diameter identification. Available
through most dental dealers, DEFEND Dental Needles are packaged 100
units per box.
Licensed dental professionals are able to request samples for their office by emailing
samples@defend.com. For more information on Mydent International and the DEFEND
brand of products, call (800) 275-0020, visit www.defend.com or stop by the booth,
No. 2215, during the Greater New York Dental Meeting.
(Photo/
Provided by
Mydent
International)
5
DENTSPLY Caulk announces the Aquasil Ultra Smart Wetting Impression Material portfolio has expanded to include Aquasil Ultra Super Fast Set.
Aquasil Ultra Super Fast Set material is available in all viscosities and
packaged in a convenient two-cartridge 50 ml or DECA™ 380 ml refill.
Aquasil Ultra Super Fast Set formula is optimized to offer an intraoral
work time of 35 seconds and super fast mouth removal time of two minutes
and 30 seconds. Aquasil Ultra Smart Wetting Material is indicated for all
dental impression techniques.
®
For more information, contact DENTSPLY Caulk at (800) LD-CAULK, visit www.aquasil
ultra.com or stop by the DENTSPLY Caulk booth, Nos. 1400/1600, during the Greater
New York Dental Meeting.
AD
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future events
Greater New York Dental Meeting — Show Preview
A winning combination
By Seminars in the Sun Staff
n Is it a beautiful beach, world-class
speakers for great continuing education or good fellowship? Or perhaps it
is fishing, a round of golf or a relaxing
time at the spa? Or maybe it is even
the opportunity to renew friendships
and make new ones? Whatever your
choices, Smiles in the Sun 2013 in
Long Boat Key, Fla., has the perfect
combination.
The Long Boat Key Resort and Club
is a five-star property that will allow
you to learn, play and relax in an idyllic location. Seminars in the Sun 2013
has put together another program of
internationally known speakers to
bring you the most current information in several disciplines. Dr. Jack
Hahn is known throughout the world
as the inventor of the NobleReplace
implant and will share his experience
in placing more than 30,000 implants.
From diagnosis and case selection
to implant surgery and restoration,
Hahn will offer his expertise and a
wealth of knowledge to better enable
you to treat your patients.
ADS
Contact
Smiles in the Sun 2013 will take place
from April 24–28 at the Longboat Key
Club & Resort in Longboat Key, Fla. For
more information or to register, visit
cabodent.net.
Dr. Howard S. Glazer, an international author and clinician, will
return to the meeting to discuss
the ever-changing world of materials
and products so you can have a better understanding of what is in the
marketplace in order to provide the
best possible care. His knowledge of
the “latest and greatest” materials
will guide you through the jungle of
the big catalogs and help you better
understand what is faster, easier and
better for your patients and for you.
Additionally, there will be two
mini-seminar tracks designed for the
clinicians, spouses and staff to gain
an understanding and appreciation
for what electronic and social media
can do to put you and your practice
in the forefront as a leading den-
Head to Longboat Key, Fla., this April
to take in the sunsets and a week of
continuing education. (Photo/Provided
by Smiles in the Sun)
5
tal office. Tennli Toole from Smile
Reminder/Solution Reach will share
the secrets of building patient loyalty
when patients are not in the office by
integrating user-friendly acquisition
tools into your daily communications.
She will give you an easy-to-follow
recipe for success without having to
remodel you team’s work habits.
Darren Seigel and Svetlana Virovtseve will show you how to get your
website to the top of the search
engines. From the top of Google to
dominating social media, these two
speakers from TopDentists.com will
show you how they have already
helped more than 2,000 dentists in
the United States build and maintain
an effective online marketing program.
In addition to the education program, there will be numerous social
functions, including a welcoming
reception, fishing tournament and
sunset beach bash barbeque. Access
by air is easy via the Sarasota, Tampa
or Regional Southwest airports.
Whatever you desire, Smiles in the
Sun 2013 has the answer: learn in the
morning and play all afternoon in a
wonderful location while enjoying
the best the west coast of Florida has
to offer. See you there!
[15] =>
Greater New York Dental Meeting — Show Preview
travel
15
What to know before you go
Where is the Greater New York
Dental Meeting?
The Jacob K. Javits Convention Center
is located on 11th Avenue between
34th and 39th streets. The 42nd Street
Crosstown Bus (M42) and the 34th
Street Crosstown Bus (M34) run eastwest with stops on every block and
outside the center.
Fare is $2.25 in exact coins or with
a MetroCard. Complimentary shuttle
buses departing from all official show
hotels are available from Friday–
Wednesday.
How do I get there from the
airport?
Taxi fares to Manhattan are $45 plus
tolls from JFK, a regular meter rate
plus a $15 surcharge from Newark,
and a meter rate plus tolls from
LaGuardia.
Travelers arriving at JFK and
LaGuardia airports can take the New
York Airport Service, (718) 875-8200,
between airport terminals and downtown New York City. The ride is
approximately 60–75 minutes from
JFK for $15 one-way (or $27 for
round-trip) and 30–45 minutes from
LaGuardia for $12 one-way (or $21 for
round-trip).
The Super Shuttle services are $19
from JFK, $15 from LaGuardia and $19
from Newark.
Additional information regarding
transportation to and from all three
New York are airports can be found
by contacting the Port Authority of
New York and New Jersey’s Air Ride
Information Service at (800) 247-7433.
When and where do I register?
Registration takes place in the Upper
Level of the Javitz Convention Center.
Registration hours are as follows:
• Friday, Nov. 23: noon–4:30 p.m.
• Saturday, Nov. 24: 8 a.m.–4:30 p.m.
• Sunday, Nov. 25–Tuesday, Nov. 27:
8 a.m.–5:30 p.m.
• Wednesday, Nov. 28: 8 a.m.–5 p.m.
What are the dates and times
for the exhbit hall?
• Sunday, Nov. 25–Tuesday, Nov. 27:
9:30 a.m.–5:30 p.m.
• Wednesday, Nov. 28: 9:30 a.m.–5
p.m.
Can I still buy tickets to any
of the paid functions?
Yes. Tickets for all still-available functions can be purchased at all general
registration booths located in the
registration area on the Upper Level
of the convention center. You must
pay by cash or credit card. No checks
accepted.
What about food during the
meeting?
Full-service and specialty cafes, food
carts and restaurants are located
throughout the convention center.
Options include a variety of hot and
cold sandwiches, salads, snacks and
beverages.
What if I want to bring my kids?
Children are allowed to attend the
meeting. However, baby strollers are
not permitted on the exhibit hall floor
at any time. A limited number of baby
carriers are available in the Exhibits
Office. On Sunday, an offering of children’s programs will be available. In
the Special Events Hall Lower Level 1,
there will be a puppet show and crafts
from 10:30–11:30 a.m., face painting
from 11:45 a.m.–1:45 p.m. and a carnival from noon–2:30 p.m.
Also in the same place, from 11:30
a.m.–2:30 p.m., will be a child identification program. The Grand Lodge
of Free and Accepted Masons of the
State of New York sponsor this free,
five-minute child identification program. They also will be offering the
following:
• Digital photos, which can quickly
be distributed to the media in case
of an emergency
• Digital fingerprinting
• Personal information, including
photos and fingerprints, burned
on to a CD
What if I’m an international
visitor?
The GNYDM has a hospitality center
just for international visitors. Find it
in the registration area in the Crystal
Palace. The center is open whether
you want to relax or join colleagues
for a cup of coffee. The hours are as
follows:
• Friday, Nov. 23: noon–4 p.m.
• Saturday, Nov. 24: 8 a.m.–4:30 p.m.
• Sunday, Nov. 25–Tuesday, Nov. 27:
8 a.m.–5:30 p.m.
• Wednesday, Nov. 28: 8 a.m.–5 p.m.
What if I have more questions?
Contact the Greater New York Dental
Meeting headquarters at (212) 3986922 or online at www.gnydm.com.
AD
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