today daily Yankee Dental Congress Feb. 2, 2013today daily Yankee Dental Congress Feb. 2, 2013today daily Yankee Dental Congress Feb. 2, 2013

today daily Yankee Dental Congress Feb. 2, 2013

Show news / Education: Saving lives daily / Scenes from Friday / Exhibitors

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!

YANKEE
AT
DAILY

DENTAL TRIBUNE
The World’s Dental Newspaper · U.S. Edition

SATURday, FEBRUARY 2, 2013 — Vol. 4, No. 3

www.dental-tribune.com

how to save a life

scenes from yankee

the secret weapon

Treating obstructive
sleep apnea could be the
most important thing
you ever do.

The Army, the Navy
and a hall of famer. See
who else was at Yankee
on Friday!

Just what you need to get
those last few patients
to switch from manual
to power toothbrushes.

” page 3

” pages 4 & 5

” page 6

Exhibit
hall,
yeah
baby!
By Fred Michmershuizen
Dental Tribune

W

ith about 450 companies
exhibiting products and
services here at the 2013
Yankee Dental Congress,
there is something for everyone. With so
much to choose from, there is no doubt
that just about any dental professional
will easily find something that can be of
great benefit back home.
Yeah, baby! That’s a genuine Austin Powers impersonator holding court with some groovy chicks around the PerioLase MVP-7 at the
Millennium Dental Technologies booth (No. 2124) on Friday morning. Photos/Fred Michmershuizen, Dental Tribune

” See EXHIBIT HALL, Page 7

Head to the show floor for a little education
By Kristine Colker, Dental Tribune

It’s no secret that this year’s Yankee
Dental Congress is chock-full of educational courses — hands-on workshops, a
dentist as CEO series, a program geared
for students and new dentists and more.
However, the education doesn’t just
take place in the classrooms. Wander into
the exhibit hall and you will find an array of learning opportunities.
For instance, on Friday, you might have
seen Dr. Charles Schlesinger perform a
simple implant placement and restoration live in the Live Dentistry Theater.
His session was sponsored by OCO Biomedical.
Today at 10 a.m., Dr. Samuel Lee will

demonstrate the uses of lasers in implant
surgery while at noon, Dr. Joshua Howard
will perform minimally invasive guided
implant surgery using CAD/CAM and 3-D
imaging.
Feeling the urge to get healthier this
year? Then don’t miss the Healthy Living Pavilion. Today’s C.E. sessions include
“Women, Weight and Food” (9:30 a.m.),
“Nutrients and Antioxidents: All Winter
Long” (12:30 p.m.) and “Why an Apple a
Day May NOT Keep the Doctor Away” (2
p.m.).
Finally, if you are considering implementing new dental equipment or technology into your practice, be sure to
check out the Dental Office Pavilion. Presented by Henry Schein Dental, there is
no extra charge to attend.

Dr. Charles
Schlesinger
presents
‘Dynamics of
Simple Implant
Placement and
Restoration’ on
a patient
Thursday at the
Live Dentistry
Theater in the
exhibit hall.
Photo/Fred
Michmershuizen,
Dental Tribune


[2] =>
2

show news

Dental Tribune Daily U.S. Edition | February 2, 2013

Here at Yankee: what to know
Exhibit Hall hours
9:30 a.m.–4:30 p.m. today

C.E. Pavilion
The C.E. Pavilion is a free service for all
attendees. You can print a certificate with
general attendance credits and courses
taken at the meeting in either one of two
ways (please use only one method): Visit
the C.E. Pavilion located in the North
Lobby and satellite pavilions located
in the exhibit hall or visit www.yankee
dental.com through Nov. 1.

Exhibit hall snacks
Sample some award-winning chowder
during the 13th annual chowder tasting.
Participants include Levy Restaurants,

Ad

Hilton Back Bay, Seaport Hotel, Hyatt Regency Boston, Renaissance Boston Waterfront and Starwood of Boston. The event
takes place at noon in the food court.

ees. The FedEx Kinko’s Business Center is
located on level one near the North Lobby. For services and more information,
visit psg.kinkos.com/conventions/bcec.

Exhibit Hall Mystery Shopper

Coat check

Shop the exhibit hall floor today and you
may be rewarded by Mystery Shoppers
looking to give you a free gift card.

Coat check service is available in the
North Lobby and at the East and West entrances on Level 1.

Lost and found

Food courts and vending

If you find an item in the convention center, please turn it in at the Welcome Center in the center of the North Lobby.

Food courts are on the Exhibit Hall floor.
Additional food is available elsewhere.

Business services
FedEx Kinko’s is the exclusive business
center for all show exhibitors and attend-

ATMs
ATMs are located throughout the convention center in the North Lobby,
Southeast Lobby C and Food Court.

DENTAL TRIBUNE
The World’s Dental Newspaper · US Edition

Publisher & Chairman
Torsten Oemus t.oemus@dental-tribune.com
Chief Operating Officer
Eric Seid e.seid@dental-tribune.com
Group Editor
Robin Goodman r.goodman@dental-tribune.com
Editor in Chief Dental Tribune
Dr. David L. Hoexter d.hoexter@dental-tribune.com
Managing Editor Show Dailies
Kristine Colker k.colker@dental-tribune.com
Managing Editor
Fred Michmershuizen
f.michmershuizen@dental-tribune.com
Managing Editor
Sierra Rendon s.rendon@dental-tribune.com
Managing Editor
Robert Selleck r.selleck@dental-tribune.com
Project and Events Coordinator
Humberto Estrada h.estrada@dental-tribune.com
Product & Account Manager
Charles Serra c.serra@dental-tribune.com
Product & Account Manager
Mara Zimmerman
m.zimmerman@dental-tribune.com
Marketing director
Anna Kataoka-Wlodarczyk
a.wlodarczyk@dental-tribune.com
C.E. director
Christiane Ferret c.ferret@dtstudyclub.com

Tribune America, LLC
116 West 23rd St., Ste. #500
New York, N.Y. 10011
(212) 244-7181
Published by Tribune America
© 2013 Tribune America, LLC
All rights reserved.
Tribune America strives to maintain the utmost accuracy in its news and clinical reports. If you find a factual error or content that requires clarification, please
contact Managing Editor Kristine Colker at k.colker@
dental-tribune.com.
Tribune America cannot assume responsibility for the
validity of product claims or for typographical errors.
The publisher also does not assume responsibility for
product names or statements made by advertisers.
Opinions expressed by authors are their own and may
not reflect those of Tribune America.
Editorial Board
Dr. Joel Berg
Dr. L. Stephen Buchanan
Dr. Arnaldo Castellucci
Dr. Gorden Christensen
Dr. Rella Christensen
Dr. William Dickerson
Hugh Doherty
Dr. James Doundoulakis
Dr. David Garber
Dr. Fay Goldstep
Dr. Howard Glazer
Dr. Harold Heymann
Dr. Karl Leinfelder
Dr. Roger Levin
Dr. Carl E. Misch
Dr. Dan Nathanson
Dr. Chester Redhead
Dr. Irwin Smigel
Dr. Jon Suzuki
Dr. Dennis Tartakow
Dr. Dan Ward

Tell us what you think!
Do you have general comments or
criticism you would like to share? Is
there a particular topic you would like
to see articles about in Dental Tribune?
Let us know by e-mailing feedback@
dental-tribune.com. We look forward to
hearing from you! If you would like to
make any change to your subscription
(name, address or to opt out), send us an
e-mail at database@dental-tribune.com
and be sure to include which publication
you are referring to. Also, please note
that subscription changes can take up to
six weeks to process.


[3] =>
Dental Tribune Daily U.S. Edition | February 2, 2013

3

education

Saving lives daily
By Bill Dickerson
Founder and CEO of LVI

It’s well known that we in dentistry can
change people’s lives through cosmetic
or neuromuscular dentistry, building
their self-esteem or eliminating a lifetime of CMD pain.
I’ve always said we are blessed to be in
a profession that is so important, where
we can change people’s lives for the better. There are not many occupations out
there than can say that.  
But what is less known is dentistry’s
ability to save people’s lives. What could
be more powerful than that? Of course,
I’m talking about treating obstructive
sleep apnea (OSA), which takes the lives
of so many people every year.
Most patients who suffer from OSA are
unaware of this condition. To make matters worse, their physicians focus on the
co-morbidities they present with, such
as high blood pressure, GERD, etc. The
physician then prescribes cures for such
co-morbidities without looking for a root
cause.

More information
For more information on LVI and its “Physiologic Approach to Dental Sleep Medicine,” go online to
www.lviglobal.com.

Also, statistics show that nearly 85 percent of physicians who are not sleep specialists do not even “screen” for OSA.
I would like to share a very personal experience with this aspect of dentistry. My
brother was OSA positive. He had gone to
a sleep physician who sent him for a PSG
and found he had an AHI of 36.4, which
became 53.3 during REM sleep.  
For those of you unfamiliar with these
terms, that indicated my brother had severe obstructive sleep apnea. His lowest
O2 saturation was 71 percent. Obviously,
he was in the risk category for an early
death.
He was prescribed a CPAP, which he
hated and wasn’t wearing regularly, but
it got his AHI down to 10. However, it was
pretty much worthless if he wouldn’t use
it during sleep.  
I made my brother an LVI Somnomed
(lingualless), which he loved. But I had

Photo/Provided by LVI

him do both CPAP and the appliance for
a while. This was all done last February (a
year ago), and he reported he felt great.
Recently, he informed me he was no longer using the CPAP, just the appliance I
made him, and we scheduled him to be
retested.
His AHI was 4.8! That’s right — normal! His average O2 saturation was 95.3
percent with the lowest being 87 percent.

Making it even better is that he only slept
on his back 6.7 percent of the time, but
that amounted to an AHI of 18 percent
during these times compared to his 3.9
percent for non-supine positions (most
of the time he slept on his left side).
If he can prevent himself from sleeping
on his back, he would be even better off.
It should be noted that we took the bite
in his LVI neuromuscular position, and
he only titrated the appliance 0.8 mm
forward from that position.
For those of you who treat OSA, you
will realize that is amazing. He has no
trouble getting his teeth together after
using the appliance and is totally comfortable while using it with no adverse
symptoms.
I would encourage every dentist out
there to get involved in this area of treatment for your patients and would encourage all of you to take the “Physiologic Approach to Dental Sleep Medicine” at
LVI to learn how to do this properly. All
sleep programs are not the same.
Many of you know that our tagline at
LVI is “Changing lives daily.” We should
add, “Saving lives daily!”
Ad


[4] =>
scr apbook

4

Dental Tribune Daily U.S. Edition | February 2, 2013

Scenes from Friday
Meeting attendees sit down with the experts at BIOLASE (booth
No. 2413) for some at-show education.

Janice Miekoski, left, and Anthony Bostic of SS White (booth
No. 2014).

They have plenty of supplies for medical
emergency preparedness at HealthFirst
(booth No. 1200). From left: Lewie Soraich,
Dawn A. Yuhasz and Jason Burke.

Mark Mayer, left, and Shane Hohnstein
of Aseptico (booth No. 2100).

Bill Rimmer, left, and Joseph Hsu of Flight
Dental Systems (booth No. 1736).

The representatives of Army Dental Recruiting (booth No. 1535) want you! Yeah, you! From left: Su Kang, Lan Tran and Alwin Johns.

Kerry Bastow of RDH Temps Dental
Placement (booth No. 914).

Boston Celtics hall of famer Robert Parish
signs autographs at the Health Resource
Services booth (No. 610).
The High Tech Playground, located on the exhibit hall floor, is a good place to learn about
technological advances.


[5] =>
Dental Tribune Daily U.S. Edition | February 2, 2013

5

scr apbook

Meeting attendees stroll the exhibit hall on
Friday morning.

The folks at Summit Dental Partners (booth No. 847) want to help your practice. From left: Sue Parker, Kristine Abbondanzio, Nancy Kagan and
Mary McAlear.

Jenny Blackcloud, left, and Vanessa Balderas
of Plak Smacker (booth No. 429).

Above: Mark Eisen, left, and Jon
Rosenthal of DMG America (booth
No. 1029). Photo/Anna Kataoka-Wlodarczyk,
Dental Tribune

Left: Michael Maccaquano, left, and
Nancy Jain of 3Shape (booth No. 2227).

Yegor Ivanov, left, and Jessica Batchelder of U.S. Navy Recruiting Command (booth No. 1645).

Sam
Turner,
left, and
Rob
Olenchak
of Coltene
(booth
No. 1619).
Allison Letzring, left, and Jay Klotz of NEXT!
Ad Agency (booth No. 2303).

Dr. Carl Boscketti presents a lecture on implant placement using CAT
scan and CAD/CAM technology on Friday morning.

Photographs by
Fred Michmershuizen,
Dental Tribune


[6] =>
exhibitors

6

Dental Tribune Daily U.S. Edition | February 2, 2013

Crest Oral-B is committed to hygienists
‘We keep it
clean,’ say
hygienists Lisa
DeSousa of
Taunton, Mass.,
left, and
Theresa Perry
of New
Bedford, Mass.,
who visited the
Crest Oral-B
booth on Friday
morning.
Photos/Fred
Michmershuizen,
Dental Tribune

Ad

Deep Sweep brush head is
designed to convert power
brushing holdouts
By Fred Michmershuizen
Dental Tribune

Ask anyone from Crest Oral-B what is
important, and they will likely tell you
it’s partnering with hygienists to help
them recommend the right dental care
products, such as power toothbrushes, to
their patients. For hygienists who might
be having trouble converting some patients from manual to power brushing,
Crest Oral-B has something new and ex-

Here at Yankee
To check out the Deep Sweep brush head, stop by
the Crest Oral-B booth, No. 1007.

citing: The new Deep Sweep brush head,
which is making its retail debut during
the Yankee Dental Congress.
“The great thing about the Deep Sweep
brush head is that it offers a familiar
brushing experience,” said Wendy Bebey,
RDH, the dental hygienist relations manager for P&G Professional Oral Health,
who spoke with Dental Tribune on Friday morning. “When people think Oral
B power toothbrushes, they typically
think of the round brush head style. A
lot of dental professionals really like that
round, small, site-specific brush head,
but a lot of consumers like the more familiar brushing experience.”
Now that the Deep Sweep brush head is
available, it is going to make that transition from a manual toothbrush to a power toothbrush much easier, Bebey said.
“We have been getting a lot of really
great feedback from the dental professional community that they love this
new brush head because it really meets
the need of that specific patient who has
been reluctant to change from manual to
power,” she said.

Celebrating hygienists
This year, Crest Oral-B is following up on
its popular Pros in the Profession campaign, which recognized a number of
outstanding hygienists, with a celebration of all hygienists from across the nation.
“Because 2013 is the 100-year anniversary of the profession, we are having a
yearlong celebration for all hygienists,”
Bebey said.
The festivities include a sweepstakes, a
100-year anniversary logo, promotions
for hygienists on Facebook, resources on
the dentalcare.com website, consumer
and trade advertising, and continued
booth presence at all major dental events.
“We really like to think of the brand
history of Crest and Oral-B as helping
hygienists throughout their careers, and
offering great product solutions to meet
the needs of everybody,” Bebey said.

The new Deep Sweep brush head is a great
fit for patients who have been reluctant to
make the switch from manual to power, says
Wendy Bebey of P&G Professional Oral
Health.


[7] =>
Dental Tribune Daily U.S. Edition | February 2, 2013

exhibitors

7
Are you likeable?
(On Facebook,
that is.) If you
need help with
your social
networking skills,
then Gaby Piazza,
left, and Adam
Lichtenstein of
Likeable Dentists
(booth No. 1647)
are your new best
friends.

Dental headache care is the fastest growing niche in dentistry, according to the experts at
TruDenta (booth No. 2041). From left: John Harris, Jennifer Baxter and Charlie Petosa.
Ad

“ EXHIBIT HALL, Page 1
But you have to act fast, because the
exhibit hall closes today at 4:30 p.m.
If you haven’t already done so, you
might want to consider the following:
• You can see the PerioLase MVP-7 at
the Millennium Dental Technologies
booth (No. 2124). It’s described as the first
laser in the dental industry to incorporate an Android-based digital display
and control system. The PerioLase MVP-7
for the LANAP protocol combines its advanced laser components with the latest
LCD display technology for the optimum
operating experience.
To check out the PerioLase for yourself,
just look for Austin Powers, who has been
spotted hanging around the booth.
• The folks at VOCO America (booth
No. 1231) are describing the company’s recently launched GrandioSO Inlay System
as the first chairside inlay system of its
kind. The all-in-one solution kit offers all
the matching components to fabricate 15
indirect composite inlays. The chairside
fabrication of indirect composite inlays
is quick and easy and saves the cost of expensive CAD/CAM equipment or lab bills.
• For those who might be lacking in
social networking skills, there’s Likeable
Dentists (booth No. 1647), a company that
knows the ins and outs of Facebook and
Twitter. “With our proven tools, methods
and experience, we can help you grow
your practice and become a local leader
in oral health care,” says the company.
The company specializes in social media management, Facebook advertising
and office marketing. It also offers webinars on social media best practices.
• The folks at Shofu Dental Corp. (booth
No. 1229) are reporting strong interest in
BeautiSealant, a tooth-colored, fluoride
recharging, pit and fissure sealant with
a self-etching primer that speeds treatment time by eliminating the need for
phosphoric acid etching. According to
the company, the product helps preserve
healthy enamel that is easily demineralized with harsh acid-etchants, while still
maintaining superior bond strength.
• For those who wish to expand into
dental headache care, there’s TruDenta
(booth No. 2041), a company that offers
resources and referral tools.
“Existing patients immediately benefit
from the technology and training provided by TruDenta,” the company says.


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