today daily Hinman Dental Meeting Atlanta, March 22, 2012

today daily Hinman Dental Meeting Atlanta, March 22, 2012

100 & counting / Here at Hinman: what to know / Every investor’s question: ‘What’s next?’ / Exhibitors / Make history with the AACD

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Table of contents

AT
HINMAN
DAILY

DENTAL TRIBUNE
The World’s Dental Newspaper · U.S. Edition

THURSday, MARCH 22, 2012 — Vol. 4, No. 1

www.dental-tribune.com

Tips and tricks

product sampling

make history in d.c.

All the info you need, from
shuttle bus routes to why
you should keep your eyes
peeled in the exhibit hall.

Before you head into the
exhibit hall, check out
our guide to the most
useful products around.

Interested in cosmetic
dentistry? Then now‘s the
time to book your flight to
the AACD Scientific Session.

” page 3

” pages 6–14

” page 15

15 ways to
experience
Atlanta

100 & counting
The Thomas P. Hinman Dental
Meeting celebrates its century
of existence with world-class
speakers, social activities and
daily prize giveaways

For those who are looking for something to do after attending courses and
visiting the exhibit hall, Atlanta is often
considered one of the most exciting cities in the country. From top attractions
to history, there is sure to be something
for everyone. Here are 15 attractions to
help get you started.

he Thomas P. Hinman Dental
Meeting is now officially 100
years old. And to celebrate, this
year’s meeting is featuring more
than 65 world-class dental experts; more
than 250 courses, including 50 hands-on
workshops; all-day educational tracks for
dentists, dental hygienists, assistants and
office staff; and nearly 400 companies
demonstrating the latest trends and technology in the industry.
In addition, there are also two “Parties
of the Century,” a guest appearance by
former first lady Laura Bush and daily
prize giveaways in the exhibit hall.
“We couldn’t be more excited to be
celebrating the 100th Hinman, and in
honor of this special occasion, we have
lined up an impressive roster of speakers,

Georgia Aquarium
The world‘s largest aquarium, it is home
to beluga whales, whale sharks, penguins
and other aquatic animals from around
the globe.

World of Coca-Cola
The Coke museum features a multisensory 4-D theater, an 1880s soda fountain and a live-action bottling line, plus
an opportunity to sample nearly 70 different beverages from around the world.

Georgia Dome
The Georgia Dome, the largest cablesupported domed stadium in the world,
” See ATLANTA, page 2

A view of Atlanta. Photo/Provided by the Georgia World Congress Center

” See 100, page 2

[2] =>

2
“ 100, Page 1
innovative exhibits and the parties of
the century,” said Dr. Allen French, general chairman of the 2012 Hinman Dental Meeting. “What started as a study
club in 1912 has grown to become one of
the preeminent dental meetings in the
country with a 100-year legacy of excellence.”

Continuing education
Hinman’s 2012 continuing education
program will feature more than 65 nationally renowned clinicians and leaders
in the field of dentistry and more than
250 lectures and workshops, a quarter of
which are participation courses.
New this year to Hinman is a threeday educational track, “Emerging Dentist’s Survival Guide,” designed for new
dentists and dental students. Courses
will be held today from 1–4 p.m., Friday
from 8:30 a.m.–5 p.m. and Saturday from
8:30–11:30 a.m.
The “Business Fast Track” returns this
year and offers a total of eight courses
held today and Friday. Returning for a
third year are the all-day educational
tracks designed specifically for dental
hygienists, dental assistants and business office staff.
“Prevention Convention,” which is today and Friday from 9 a.m.–4:30 p.m., is
for hygienists. “Assisting Extravaganza,”
taking place Friday from 9:30 a.m.–5
p.m., is for dental assistants. “Busi-

meeting news

ness Office Bonanza,” on Friday from
8:30 a.m.–4 p.m., is for office staff.
All three full-day tracks feature six
50-minute lectures and cover a broad
range of topics geared to the dental staff
member.

Exhibit hall
In addition to a complete continuing
education program, Hinman will feature
nearly 400 companies, all located in one
hall and on one level. New this year and in
honor of the 100th meeting, the exhibit
hall will feature Dental Office Pavilions,
a special “100 Years of Hinman” exhibit
and a New Product Pavilion featuring the
industry’s newest innovations.
Two giveaways will also be going on
in the exhibit hall. The Diamond-A-Day
Giveaway will take place in celebration
of the Hinman 100th diamond anniversary. Ticket tumblers will be located in
the Hinman History Pavilion today and
Friday from 4–4:45 p.m., and the winner
must be present at 4:45 p.m. to claim the
prize. On Saturday, the tumblers are in
the Hinman History Pavilion from 2:45–
3:30 p.m., and the winner must be present at 3:30 p.m. to claim the prize.
In addition, look for Dr. and Mrs. Hinman on the show floor for your chance
to win several $100 cash prize giveaways.
Attendees must turn in their completed
ticket to Dr. or Mrs. Hinman when they
see them. Dr. and Mrs. Hinman will be
walking around in the exhibit hall today and Friday from 9:30–11:30 a.m. and

Dental Tribune Daily U.S. Edition | March 22, 2012

from 3:30–5:30 p.m. and on Saturday
from 9:30 a.m.–12:30 p.m. The winners
will be called on their cell phones and do
not need to be present.
The exhibit hall is open from 9 a.m.
to 5:30 p.m. today and Friday and from
9 a.m. to 4:30 p.m. on Saturday.

Social activities
There is always more to the Hinman
Dental Meeting than just the educational
courses and the exhibit hall, and this
year is no exception. This year’s meeting
highlights include:
• Keynote Session with former First Lady
Laura Bush: The Keynote Session will
take place today in the Thomas Murphy
Ballroom (GWCC Building B, Level 5).
Doors and cash bars open at 4:30 p.m.,
and everything is first come, first served.
• A Dental Student Orientation Reception: The reception will take place Friday
afternoon at 4 p.m. and is being held to
familiarize dental students with the Hinman Dental Meeting and the continuing
education process.
• Two “Parties of the Century”: Both the
annual Dentist Reception and the Auxiliary Reception will take place Friday
night in the Omni Hotel. Both receptions
offer food, drinks and music.
For more information on the Hinman
Dental Meeting, download the mobile
app on your smartphone or tablet.
(Source: The Hinman Dental
Society of Atlanta)

“ ATLANTA, Page 1

The
Georgia
Dome.

opened in 1992. Located in downtown
Atlanta, the dome is the home venue for
the Atlanta Falcons. Annually, the dome
hosts the Bank of America Atlanta Football classic, the SEC Football Championship and the Chick-fil-A Bowl.

Photo/
Provided by
the Georgia
World
Congress
Center

Margaret Mitchell House
The three-story Tudor Revival mansion
in Midtown was the home of author Margaret Mitchell and the place where she
wrote the Pulitzer Prize-winning novel,
“Gone With the Wind.” The house offers
tours, a museum and shop, as well as a
literature series.

Jimmy Carter Presidential Library
Learn about the life and work of the 39th
president. Explore an exact replica of the
Oval Office, view special exhibits and listen to oral histories and interviews from
the Carter White House. You will also
trace Carter’s life from his sixth grade
report card to his 2002 Nobel Peace Prize.

Decatur Trolley Trail, the Westside Trail
and the Chastain Park Trail.

Martin Luther King Jr. Historic Site
The National Historic Site includes yearround tours of Dr. King‘s birth home, the
church where his father preached, his
and wife Coretta Scott King’s final resting places, the International Civil Rights
Walk of Fame and the visitor center exhibiting civil rights memorabilia.

Atlanta Botanical Garden
The Atlanta Botanical Garden features
more than 30 acres of gardens, forest
and wildflower trails as well as a 10,000
square-foot Fuqua Orchid Center. The
Canopy Walk, a 40-foot high suspension
bridge creating a treetop walking trail, is
the garden’s latest addition.

ATL-Cruzers Electric Car Tours

This 21-acre park is the city‘s lasting legacy from the Centennial Olympic Games.

Underground Atlanta is located downtown and features shopping, dining, history, city festivals and entertainment.

Discover a new way to explore the city
with ATL-Cruzers Electric Car Tours, Atlanta’s only electric car tour company.
Learn about Atlanta‘s rich history, find
the most popular places to grab a bite or
just sit back and enjoy the ride.

Castleberry Hill

Georgia State Capitol

Atlanta History Center

Trendy art galleries, restaurants and
meeting places can be freely explored at
Castleberry Hill.

Self-guided tours include a history of
the building, the public galleries of the
house of representatives and the senate
and the Georgia Capitol Museum.

The Atlanta History Center features
32 acres of gardens, wildlife trails and
woodland areas. The complex includes
the 1840s Tullie Smith Farm and the fully
restored 1928 Swan House mansion. The
museum offers exhibitions on the Civil
War, African-American heritage and
Southern folk art, with a wing dedicated
to the 1996 Olympic Games.

Centennial Olympic Park

Piedmont Park
Piedmont Park is the largest green space
in the city with festivals and events
throughout the year. The park’s sidewalks are just some of many trails for use
by pedestrians, bikers and rollerbladers.
Other in-town trails include the South

Underground Atlanta

Historic Oakland Cemetery
This historic cemetery serves as the final
resting place to 70,000 people, including
author Margaret Mitchell, golfing legend
Bobby Jones, six Georgia governors, 24
Atlanta mayors and more.

(Source: www.atlanta.net)

DENTAL TRIBUNE
The World’s Dental Newspaper · US Edition

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Chief Operating Officer
Eric Seid e.seid@dental-tribune.com
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Robin Goodman r.goodman@dental-tribune.com
Editor in Chief Dental Tribune
Dr. David L. Hoexter d.hoexter@dental-tribune.com
Managing Editor Show Dailies
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Managing Editor
Fred Michmershuizen
f.michmershuizen@dental-tribune.com
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Robert Selleck r.selleck@dental-tribune.com
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Published by Dental Tribune America
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All rights reserved.

Dental Tribune strives to maintain the utmost accuracy in its news and clinical reports. If you find a factual error or content that requires clarification, please
contact Managing Editor Robert Selleck at r.selleck@
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Dental Tribune cannot assume responsibility for the
validity of product claims or for typographical errors.
The publisher also does not assume responsibility for
product names or statements made by advertisers.
Opinions expressed by authors are their own and may
not reflect those of Dental Tribune America.

Editorial Board
Dr. Joel Berg
Dr. L. Stephen Buchanan
Dr. Arnaldo Castellucci
Dr. Gorden Christensen
Dr. Rella Christensen
Dr. William Dickerson
Hugh Doherty
Dr. James Doundoulakis
Dr. David Garber
Dr. Fay Goldstep
Dr. Howard Glazer
Dr. Harold Heymann
Dr. Karl Leinfelder
Dr. Roger Levin
Dr. Carl E. Misch
Dr. Dan Nathanson
Dr. Chester Redhead
Dr. Irwin Smigel
Dr. Jon Suzuki
Dr. Dennis Tartakow
Dr. Dan Ward

Tell us what you think!
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[3] =>

Dental Tribune Daily U.S. Edition | March 22, 2012

meeting news

Here at Hinman: what to know
What
100th Thomas
Meeting

Guest policy
P.

Hinman

Dental

Where
Georgia World Congress Center (GWCC),
285 Andrew Young International Blvd.,
N.W., Atlanta

Exhibit hall
The exhibit hall is located in GWCC Halls
A1, A2 and A3. It is open from 9 a.m.–5:30
p.m. today and Friday and 9 a.m.–4:30
p.m. Saturday.

All guests must pay a $75 registration fee,
complete a guest registration form and
can register on-site only. Guests do not
have to be accompanied by a registered
attendee. Registering enables guests to
visit the exhibit hall and buy tickets for
courses or special events. Guests do not
receive continuing education credits.

Children
All children must register for the meeting. Children may visit the exhibit hall
but are not permitted in lectures.

Hinman Shuttle

Business services

A shuttle bus system will operate from
participating downtown hotels to the
GWCC. Shuttle hours are 7 a.m.–8 p.m.
today, 7 a.m.–6 p.m Friday and 7 a.m.–5
p.m. Saturday.
Buses run every 10 to 15 minutes. The
routes are:
• Route 1: Westin Peachtree Plaza,
Hampton Inn Downtown, Holiday Inn,
Marriott Atlanta Downtown
• Route 2: Hilton Atlanta, Hyatt Regency Atlanta, Hyatt Place
• Route 3: Marriott Marquis
• Route 4: Ritz-Carlton, The Ellis Hotel,
Sheraton Atlanta
• Route 5: W Hotel Downtown

A full-service business center, operated
by FedEx Kinkos, is available inside the
main entrance of the GWCC. Operating
hours are from 8 a.m.–5 p.m. each day.

Coat and stroller check
A coat, briefcase and stroller check is
available for a nominal fee on Level 3 of
Building A, across from Room A-314.

C.E. credits
Continuing education certificates can
be printed out at the conclusion of each
course, at the end of the meeting or from
www.hinman.org for up to six months
following the meeting. Computerized

continuing education certificates also
can be printed out at one of two locations
during the meeting: daily in the Cyber
Café or from 1–5:30 p.m. Saturday in the
Registration Hall.

Special offers
• Hinman 100 T-shirts: Pick up your limited edition Hinman 100 T-shirt at the Registration Hall while supplies last. Shirts
are $10, and the proceeds will go toward
a scholarship for dental education. Cash,
check or credit cards are accepted.
• Hinman Dental Hard Rock Café Pen:
The Hinman Dental Hard Rock Café Pin
is $14, and a portion of the proceeds will
go to a Hinman scholarship. Pins can be
purchased in the exhibit hall at booth
No. 2350 or at the Hard Rock Café Atlanta
store.
• Googie Burger: Stop by Googie Burger in
Centennial Olympic Park and get 10 percent off “The TMJ Burger” and “The Root
Canal” milkshake in honor of Hinman’s
100th anniversary meeting. Show your
Hinman badge for the discount.

Diamond-A-Day Giveaway
The Diamond-A-Day Giveaway will take
place in celebration of the Hinman 100th
diamond anniversary. Ticket tumblers
will be located in the Hinman History

Pavilion in the exhibit hall today and
Friday from 4–4:45 p.m., and the winner
must be present at 4:45 p.m. to claim the
prize.
On Saturday, the tumblers are in the
Hinman History Pavilion from 2:45–3:30
p.m., and the winner must be present at
3:30 p.m. to claim the prize.

Cash giveaways
Look for Dr. and Mrs. Hinman on the
show floor for your chance to win several
$100 cash prize giveaways. Attendees
must turn in their completed ticket to Dr.
or Mrs. Hinman in the exhibit hall for a
chance to win $100 cash.
Dr. and Mrs. Hinman will be walking
around the exhibit hall today and Friday
from 9:30–11:30 a.m. and from 3:30–5:30
p.m. and on Saturday from 9:30 a.m.–
12:30 p.m. The winner will be called on
his or her cell phone and does not need
to be present.

Blood drive
The American Red Cross Blood Drive
is partnering with the Hinman Dental
Meeting to hold a blood drive Friday
from 10 a.m.–3 p.m. To schedule your donation time and check your medical eligibility, go to www.redcross.org and enter
sponsor code Hinman.
Ad

[4] =>

finance

Dental Tribune Daily U.S. Edition | March 22, 2012

Every investor’s question: ‘What’s next?’
By David Keator, Keator Group

During the last 30 years, we have seen
investment “bubbles” of different varieties that are nothing more than extreme
investment swings based on a myriad
of factors. Internet, commodity and real
estate bubbles, to name just a few, have
all caused many investors anxiety. The
primary drivers of these inflated values
are based upon momentum and greed.
It comes from a feeling that everyone
else is making money and the investor is
missing out.
It is OK to be an optimist, but it is a
good idea to be watchful when everyone
is an optimist. Beware of crowds at the
extreme. When we see the type of exu-

berance that typically leads to inflated
values, we believe it is a good time to take
a breath and put up a safety net.
Last year, in early spring, many economists and market analysts warned bond
prices would decline and the result would
be higher interest rates. As a result, the
conventional wisdom was to shorten the
duration of a fixed income portfolio in
an attempt to create a bunker.
Because we have enjoyed unprecedented and historically low yields (high-bond
prices), many heeded this call. Some saw
a bond “bubble,” and it was time to take
profits. On March 1, the five-year treasury yield was 2.23 percent. Four months
later, on July 1, the five-year yield was
1.48 percent. When prices on bonds rise,

their yields typically fall. That means the
short-term investment call was premature, giving credence to market calls being more art than science.
So, what is being done with all of the
cash that is being held? Investors are
searching for a place to invest it. Short
treasury yields (one year) have fallen in
half from 0.3 basis points (one-third of 1
percent) to 0.16 basis points (one-sixth
of 1 percent) between March 2010 and
July 2011. This has caused investors to
hunt for yield and seek higher income
potential from more aggressive investments.
Theoretically, the higher the potential
yield, the greater the risk, but the appetite for higher yield has been strong and

that has the potential to cause a bubble
in the high-yield market just as high demand for Internet stocks caused unrealistic valuations in the late 1990s.
Buyer beware: A fixed-income investment paying a 5 percent yield might not
seem risky on face value, but if it is compared to the relative security of treasuries, then you can easily see a potential for
a disconnect.
So, back to our title: “What’s next?” The
next step for each investor is to evaluate
where your safety net is. Do you have
an investment plan? Have you figured
out your risk profile and adjusted your
investments accordingly? Do you have a
bunker?
If the market drops by 10 to 20 percent,
do you have enough cash and liquid investments as a reserve so that you can
avoid selling under-valued assets to meet
emergency or even day-to-day needs?
Are you properly diversified?
It is painful to see CDs and short-term
treasuries paying less than 1 percent. If it
is part of your bunker, you have to stay
disciplined. If your investment timeframe is short, you must be very careful
of volatility. With a longer timeframe,
you could possibly take advantage of
high-quality stocks with dividend potential or short-term corporate bonds.
Remember, we are in a global economy,
so do not overlook investment opportunities throughout the world.
We believe one of the safest ways to invest is with a long-term horizon.

Editor’s note: The opinions expressed in
this report are those of the author and are
not necessarily those of Wells Fargo Advisors Financial Network (WFAFN) or its affiliates. The material has been prepared
or is distributed solely for information
purposes and is not a solicitation or an
offer to buy any security or instrument
or to participate in any trading strategy.
Additional information is available upon
request.
Investing in fixed-income securities involves certain risks, such as market risk
if sold prior to maturity, and credit risk,
especially if investing in high-yield bonds,
which have lower ratings and are subject
to greater volatility.
All fixed-income investments may be
worth less than original cost upon redemption or maturity. U.S. Treasury securities are guaranteed by the full faith
and credit of the U.S. government for the
timely payment of interest and principal
if held to maturity. Investing in foreign
securities presents certain risks not associated with domestic investments, such as
currency fluctuation, political and economic instability, and different accounting standards. This may result in greater
share price volatility.
Investment products and services are
offered through WFAFN, member SIPC. Keator Group, LLC, is a separate entity from
WFAFN. Investments in securities and insurance products are not FDIC-insured/
not bank-guaranteed/may lose value.

About the author
David Keator is a partner at Keator Group. Contact
him at (877) 532-8671.

[5] =>

[6] =>

exhibitors

Dental Tribune Daily U.S. Edition | March 22, 2012

Quality control achieved
by controlling everything
At NSK, it’s all in-house:
researching, developing,
manufacturing, testing,
improving
NSK uses more than 17,000 precision
parts to build its high-speed rotary cutting instruments and accessories, which
include handpieces and tips used by dental professionals for restorations, prosthetics, endodontics, oral hygiene, lab
work and surgery.
Considering the market’s ongoing demand for ever-more precise, strong and
compact instruments, that’s not really
surprising.
The surprising part is this: Out of those
17,000-plus parts, NSK manufactures
more than 85 percent of them in-house.
The company even designs and builds
the equipment it uses to manufacture
and test those parts — so it can ensure
micron-order accuracy. It’s all part of an
obsessive focus on quality control that
dates back to the company’s founding in
Japan in 1930.
Today, NSK products have proven their
worth in more than 130 countries —
including the United States, which in
1984 saw the company’s first overseas
expansion with establishment of NSK
America, now called NSK Dental.
The philosophy of building the machines to build the parts to build the
product has followed the company into
every market it enters. The organization’s overall management structure
puts control at regional levels to ensure
prompt product delivery and responsive
after-sales servicing. Just as important,
it’s within the various regions that the
company constantly solicits feedback
from users of its products. The goal is to
be able to swiftly respond to local needs.
This ability to quickly respond to local demand trends goes directly back to
NSK’s in-house control over every step of
the research, development and manufacturing process. As an example, because
of growing interest in products that combine mechanics and electronics, NSK has
formed a specialized group of engineers
looking specifically at such applications.
Also supporting the company’s quickto-respond product-development efforts
are its in-house electro magnetic compatibility (EMC) standard test facilities.
EMC standards for medical equipment
are stricter than those for general consumer appliances. Ensuring EMC compliance at the earliest stages of research
and development helps NSK shorten the
overall product-development process.

It’s all about the hand
Control of all aspects of the development
process helps NSK ensure timely regulatory compliance, improve reliability and
speed up development time. But even

NSK President and COO Eiichi Nakanishi

U.S. headquarters in Hoffman Estates, Ill. Photos/Provided by NSK Dental

Here at Hinman
For more information, contact NSK Dental at (800)
585-4675, e-mail info@nskamericacorp.com, go online to www.nskamerica.com or stop by the NSK
booth, No. 1557.

more critical to NSK is the direct channel
its processes create between end users
and product developers. With its dental
instruments in particular, much of the
focus goes directly to the hand of the end
user.
“Handpieces and the Human Hand —
Powerful Partners” is the company’s core
branding message. A guiding philosophy
is that a medical apparatus must work in
the dental professional’s hand first, or it’s
not worth expending all of the quality
control efforts that go into its creation.
NSK defines another of its trademarked
messages, “Expect Perfection,” also from
the perspective of the product’s users.
The phrase is meant to reflect the company’s dedication to “close consultation
with dental professionals” as central to
any product-development effort.
NSK has precise measurement standards for achieving quality control with
its ultra-fine parts processing techniques. But it takes more than numbers
to measure performance of a complete
apparatus and operating system. That’s
where a user-oriented design philosophy
becomes critical. The ultimate goal is an
ergonomic design that becomes an extension of the dental professional’s hand,
transmitting intentions of delicate hand
movements promptly and precisely to
the target.
Only after the need or concept expressed by the end user is in place does
creation and manufacturing of the instrument (and its individual parts) begin.
It’s at this phase that each part typically
goes through six to eight processes prior
to completion. Every worker involved

with any part bears responsibility for
quality in all processes. If any defect is
spotted, the part must be brought into
micro-order tolerance or removed from
the process. State-of-the-art processing
machinery further protects the company’s goal of guaranteeing 100 percent
quality.
NSK production workers are constantly improving their skills, with moreexperienced workers providing colleagues comprehensive training.

Quality focus includes environment
Looking at its mission from a broader
perspective, NSK also demonstrates a
strong commitment to minimizing environmental impacts of its manufacturing,
distribution, sales and support systems.
The company has achieved the ISO 14001
environmental management standard,
with the certification earned from what
is considered one of the strictest certificate authorities, TUV CERT in Germany.
Achieving the ISO 14001 standard required the design of a comprehensive
environmental management system and
an environmental plan encompassing
the company’s future vision.
Other certifications NSK has earned
include: EN 46001 (stricter guarantee
of quality for medical apparatus in Europe; ISO 13485 (another international
standard); MDD (93/42/EEC) (European
accreditation); and ISO 9001 (the international standard of a guarantee of quality).

Again, control of product development comes into play, with the company
modifying processes to save energy and
minimize waste at every step of research,
development, manufacturing, sales, delivery and support.
The company does not use environmental load chemicals such as chlorofluorocarbons. It has a recycling system
that achieves a 97 percent recycling rate
for cutting oil, used primarily in metal
cutting.
Again, control of its entire manufacturing process enables the company to focus
on environmentally friendly materials at
the earliest stages of design and development in complement with a focus on durability and energy efficiency.

A tradition of innovation
NSK’s total quality control, end-user
focus and track record have earned it
a global reputation for innovative advancements in dentistry products.
Recently, these advancements include
an ultrasonic scaler and tooth polisher;
bone-cutting instruments that employ ultrasonic technologies; a massproduced all-titanium handpiece body;
air turbines with a unified inner race and
rotor shaft to achieve vibration-free and
silent operation; and the S-Max pico, an
ultra-miniature-head handpiece (currently the world’s smallest) for better access and patient comfort.
It adds up to a strong reputation for
reliability, responsiveness and highvalue contributions to advancements
in patient care across all dental sectors,
including implant treatment, laboratory
techniques, general dentistry and endodontic treatment.

The S-Max pico from NSK, with the world’s smallest head
and neck size, was developed based on dentist feedback
expressing an unmet need for a smaller-head handpiece.

[7] =>

Dental Tribune Daily U.S. Edition | March 22, 2012

exhibitors

Add a touch of
sparkle to your
mouth guard
Keystone Industries
adds Glitter Guard
to its Pro-form line
Keystone Industries announces the
addition of Pro-form Glitter Guard to its
line of athletic mouth guards.
The Glitter Guard material adds a bit
of sparkle to the Pro-form line, which
delivers protection, affordability and
style. The mouth guard line offers numerous colors and styles to match any
athlete’s preferences, but now athletes
can choose shimmering glitter material
that matches their star performances on
the field.
Pro-form mouth guards are used by
professional and amateur athletes alike
because they provide a high level of protection, retention, comfort and fit without hindering speech or breathing.
The custom-fit mouth guard goes
above and beyond typical boil-and-bite
mouth guards, according to the company, which cites its superior fit and retention.
In addition, Keystone Industries states
that Pro-form mouth guards are thin
and comfortable while still maintaining
shape and protection long after other
mouth guards have worn out.
These custom-made athletic mouth
guards are proven to reduce the number
of tooth breakage by properly distributing the stress of a hard impact to the entire length of the tooth.
The durability is enabled thanks to a
double layer of laminated sheet vinyl
and a lingual plate imbedded behind the
incisors.
The mouth guard maintains its form
because of the heat and pressure laminating process.
The tensile strength is because of the
two layers of laminate while the density
is maintained during the pressure laminated process for controlled, uniformed
shape.
Used at all levels of competition,
Pro-from has proved itself a top performer on the field when athletes need
it the most. Advantages of Pro-form include:
• Increased oxygen intake for maximum performance and endurance during competition
• Improved speech for clear communication on the field of competition
• Natural comfort with a secure fit
• Maximum impact dispersion and
protection against tooth damage
• Custom fit for any size mouth
• Myriad color options to meet the
needs of patients, including new glitter
form.

Here at Hinman

For more information on Pro-form’s Glitter Guard or
any Keystone product, contact Keystone Industries
toll-free at (800) 333-3131, fax (856) 663-0381, go online to www.keystoneind.com or stop by the booth,
No. 1848.

Keystone Industries Pro-form athletic mouth guard line gets a little more flash with Glitter
Guards but still provides needed protection. Photo/Provided by Keystone Industries

[8] =>

exhibitors

Fig. 1 Photos/Provided by Glidewell Laboratories

Fig. 2

Fig. 3

Fig. 4

Dental Tribune Daily U.S. Edition | March 22, 2012

Photo essay: BruxZir Solid Zirconia
meets an anterior esthetic challenge
By Michael C. DiTolla, DDS, FAGD

This article illustrates advancements by
Glidewell Laboratories to improve the esthetic properties of BruxZir® Solid Zirconia restorations. As the lab’s research and
development department refines its processes, improving the material’s translucency, the esthetics continue to improve.

First appointment
Our goal is to replace the PFM crowns
on teeth #8 and #9 (Fig. 1) with BruxZir
Solid Zirconia crowns (Glidewell Laboratories; Newport Beach, Calif.).
First, we take the shade before the teeth
become dehydrated. I use the VITA Easyshade® Compact (Vident; Brea, Calif.),
which displays the shade in both VITA
Classical and VITA 3D-Master® shades.
After taking the shade, I hold the selected 2M1 3D-Master shade tab to the tooth,
along with the 1M1 3D-Master shade tab
for contrast. Next, we photograph the
shade tabs in the mouth. This is probably
the most important part of communicating shade to the technician.
I use an Ultradent syringe to place PFG
gel (Steven’s Pharmacy; Costa Mesa, Calif.)
into the sulcus of teeth #8 and #9. Next,
I use a STA Single Tooth Anesthesia System® device (Milestone Scientific; Livingston, N.J.) to anesthetize teeth #8 and #9.
The Razor® Carbide bur (Axis Dental;

Here at Hinman
For more information on BruxZir crowns or to
see them for yourself, stop by the Glidewell
Laboratories booth, No. 2232.

and loupes to inspect around the temps
and gingival embrasures for excess cement.

Second appointment
Coppell, Texas) easily cuts through porcelain and metal substructures, and
when used in combination with my KaVo
ELECTROtorque handpiece (KaVo Dental;
Charlotte, N.C.), it is simple to cut through
the existing PFM. I torque the crown with
a Christensen Crown Remover (Hu-Friedy;
Chicago). After using a periodontal probe
to sound to bone to ensure I have enough
biologic width to safely remove some
tissue (Fig. 2), I use my NV MicroLaser™
(Discus Dental) to remove 1.5 mm of tissue.
With the margins exposed, I use an
856-025 bur (Axis Dental) and KaVo
ELECTROtorque handpiece to drop the
margins to the new gingival level. My
assistant then relines BioTemps® Provisionals (Glidewell Laboratories) on teeth
#8 and #9 with Luxatemp provisional
material (DMG America; Englewood, N.J.).
Using a thin, perforated diamond disc
(Axis Dental), we open the gingival embrasures to avoid blunting the interproximal papilla, and we make sure the gingival margins aren’t overextended and the
emergence profile is flat.
We use TempBond® Clear™ (Kerr Corp.;
Orange, Calif.) to cement the BioTemps

After two weeks, we remove the temps
and clean the preps with a KaVo
SONICflex scaler. After trimming the
gingival margin with the diode laser, I
place an Ultrapak® cord #00 (Ultradent;
South Jordan, Utah), cutting the cord
intraorally on the lingual to avoid any
overlap. To make the margin visually obvious, I place a second cord (Ultrapak cord
#2E) before refining the preparation.
As I pack the top #2E cord on tooth #8,
you can see how the top cord on tooth #9
exposes the margin (Fig. 3). Now we can
begin finishing the preps using a fine grit
856-025 bur.
Two moistened ROEKO Comprecap
Anatomic compression caps (Coltène/
Whaledent; Cuyahoga Falls, Ohio) are
placed on the preps, and the patient is
asked to bite with medium pressure for
eight to 10 minutes. The Comprecaps are
then removed and the top cords pulled.
We syringe medium body impression
material around the preparations for the
impression and then take a bite registration. The temporaries are then replaced.

Third appointment
After two weeks, the temps are off, the

BruxZir crowns are approved, and we
place a layer of desensitizer on the teeth
(G5™ All-Purpose Desensitizer [Clinician’s Choice; New Milford, Conn.]).
I use a Warm Air Tooth Dryer (A-dec;
Newberg, Ore.) after applying both coats
of the G5, while my assistant places ZPRIME™ Plus (Bisco; Schaumburg, Ill.) inside the crowns. We then load the crowns
with a resin-modified glass ionomer cement (RelyX™ Luting Plus Automix [3M/
ESPE]) and seat them, using a pinewood
stick (Almore International; Portland,
Ore.) to ensure they are fully seated and
the same length.
In this “after” picture (Fig. 4), the amazing thing is there isn’t any porcelain on
these BruxZir crowns; they are solid zirconia. This is why they are stronger than
all other restorative materials, except
cast gold.
Also, the facial anatomy on the crowns
makes them look like real teeth. Because
that anatomy is built into the CAD/CAM
database, Glidewell Laboratories can deliver it every time — provided the clinician gives the lab enough reduction.
While I’m not suggesting you suddenly
switch all of your anterior restorations
to BruxZir crowns, you may want to
consider using it for patients with parafunctional habits or old PFMs, where
an esthetic improvement is essentially
guaranteed.

[9] =>

Dental Tribune Daily U.S. Edition | March 22, 2012

exhibitors

3Shape focuses on customer care
Labs are seeking long-lasting solutions,
and this requires long-lasting commitments from CAD/CAM system providers.
3Shape recently proclaimed its commitment to support, learning channels, customer care and delivering future-proof
solutions. 3Shape defines these as inseparable components of its products.

3Shape’s annual support
and upgrade package
3Shape believes a dynamic system is a
natural trait of any CAD/CAM solution
and, therefore, includes extensive system upgrading and support as an integral part of its product package and customer promise.
Every year, 3Shape releases a major
system upgrade that represents the accumulation of extensive development
projects. 3Shape customers automatically receive all these system upgrades and
a wide range of new features at no extra
cost as an integral part of their annual
support and upgrade license.
Additionally, customers continually
receive minor upgrades and improvements as soon as they are developed.
Upgrades cover both design software
and scanner software, so even seasoned
scanners can be empowered with new
features.

Here at Hinman
For more information about 3Shape, stop by the
booth, No. 1153.

A system that grows stronger rather
than growing older
In this way, the lab’s system is backed
by continuous innovation to ensure that
its services are always up-to-date with
market demands and its business remains viable. A lab’s system stays alive
and automatically grows stronger rather
than growing old. Lab technicians can
focus on what they do best rather than
worrying about the current standard of
their technology.

3Shape’s support centers are placed strategically in the United States, Asia and several
locations in Europe. Photo/Provided by 3Shape

3Shape’s support network
3Shape recognizes the importance of
maintaining a local support capacity to
cope efficiently with factors such as customary opening hours, communicating
in local language and, in tune with local
business etiquette, enabling on-site support and more.
To attain these goals, 3Shape invests
substantially to develop its extensive
and optimally qualified first-line support
network of experts through the company’s local distributors.
Backing up this first-line support net-

work, 3Shape’s own support teams stand
ready to assist distribution partners with
any special hardware or software support issues. 3Shape’s support centers are
placed strategically in the United States,
Asia and several locations in Europe.
3Shape has recently expanded and revised its service centers worldwide and
added to its local language support capabilities, which now include English,
German, French, Spanish, Portuguese,
Italian, Danish, Russian, Ukrainian and
Chinese.

The 3Shape Academy
The 3Shape Academy provides both
3Shape end-users and partners/supporters worldwide with ongoing and handson know-how in the use of 3Shape’s
systems, particularly covering the latest features that come with every new
release.
Trainees get the chance to experience
complete digital workflows with 3-D
scanning, CAD design and final restoration manufacturing on milling machines.
Ad

[10] =>

exhibitors

Dental Tribune Daily U.S. Edition | March 22, 2012

A revolution in oral care
SockIt! Gel helps to manage and heal oral wounds
Here at Hinman

By SockIt! Gel

Dentistry has seen dramatic developments in materials and techniques,
especially in the last 20 years. Dentists
provide care to patients as a matter of
course that was unthinkable just a few
years ago. However, dentistry finds itself
still woefully lacking in one area — that
of oral wound care.
Various procedures that result in injured tissues are performed every day.
Patients may receive a prescription for
pain medication, sometimes coupled
with instructions to use a rinse to help
reduce oral microbial counts, and that is
about all.
However, we still do not provide patients with the one thing that is considered the standard of care in treatment
of almost any other exposed part of the
body: a wound dressing. This is not surprising because current wound dressings
are not practical in dentistry.
Wound dressings are hallmarks of
proper wound care. Wound dressings
perform functions that are requisites for
optimal healing: they protect wounds
from irritation (and pain) and help reduce microbial contamination.1 But because of the impracticality of standard
oral wound dressings, dental patients
have been denied ideal care.
We prescribe narcotics, but these drugs
come with their own set of issues. In addition to their toxicities and potential
for abuse, they don’t always provide sufficient pain relief or the relief doesn’t last
until patients can safely take another
dose.2 These concerns apply even to overthe-counter drugs such as acetaminophen.3
A plethora of bacterial, fungal, protozoal and viral species reside in the human mouth. Many of these are potential
pathogens that can delay healing.
In an attempt to address this issue,
many dentists resort to various antimicrobial rinses to help prevent infection. However, almost all of these are
toxic to some extent and should not be
swallowed.
In addition, many of these products
contain ingredients such as chlorhexidine, povidone-iodine, etc., that, while
effective against bacteria, are toxic to the
cells of wound healing. 4–8
Wouldn’t it be nice to be able to provide
patients with a safe and effective means
to achieve constant pain relief, to protect
oral wounds from contamination and to
promote optimal healing?
SockIt! Oral Hydrogel Wound Dressing
is the answer to this pressing need.
SockIt! is a hydrogel wound dressing
approved by the FDA for management of
any and all oral wounds. SockIt! is ideal
for tooth extractions, with periodontal,
implant, graft and other procedures, as
well as mucosal ulcers, lesions and all injuries to the mouth.
SockIt! signals a revolution in oral
wound care because of the benefits it
provides and the safety it possesses.

For more information about SockIt! Gel or to see it
for yourself, stop by booth No. 2032.

Use SockIt! with various procedures, including extractions, immediate dentures, laser
procedures, implants, hygiene procedures, grafts and more. Photo/Provided by SockIt! Gel

‘Wouldn’t it be nice to be able
to provide patients with a
safe and effective means to
achieve constant pain relief,
to protect oral wounds from
contamination and to promote
optimal healing?
SockIt! is unique in composition. It is
drug-free. But more than that, SockIt!
is composed entirely of all-natural food
ingredients.
The specific combination of ingredients is extremely effective in providing the desired benefits, is completely
non-toxic and is safe when swallowed.9-17
SockIt! has no medical, pharmacological
or age restrictions associated with its use.
SockIt! provides three important benefits to the patient:
• Fast pain relief without a numb sensation. The patient may apply SockIt!
as often as needed for pain relief (true
patient-controlled analgesia).
• Protection of wounds from contamination.
• Optimal wound healing.
SockIt! is easy to use. Apply SockIt! in
the office. Dressing wounds as soon as
possible to protect them from contamination is a major tenant in wound care.
Send the syringe with the remainder of
the gel home with the patient. Patients
should apply SockIt! to the affected
area(s) at least four times each day until
the syringe is empty. They may apply
it more often if needed for pain relief.
There are no restrictions to its use.
Dentistry provides a multitude of opportunities to care for oral wounds. Ac-

cording to the ADA, the following numbers of procedures are performed each
year in the United States (and for which
SockIt! is ideal):
• 46 million teeth extracted
• 569,000 gingivectomy or gingivoplasty procedures
• 834,000 osseous surgeries
• 500,000 bone-replacement grafts
• Hundreds of thousands of other periodontal procedures
• 2 million surgical implants placed
• 13 million scaling and root planing
procedures
• 5 million complete dentures delivered, many of which are immediate dentures18
That’s a lot of discomfort that should
be managed, and healing that must occur. SockIt! safely and effectively addresses both needs. Patients report immediate pain relief with reduced (or no)
need for prescription narcotics. Dental
professionals report a significant reduction in postoperative complications and
faster healing.
Join the revolution in oral care with
SockIt! Oral Hydrogel Wound Dressing.
Your patients will love you for it!

10.

11.

12.

13.

14.

15.

References
1.

Wiseman DM et al. Wound dressings: design and use. Cohen IK, Diegelmann RF,
Lindblad WJ; Wound Healing: Biochemical
and Clinical Aspects. Philadelphia, WB
Saunders Company; 1992:562.
Fricke JR et al. A double-blind, single-dose
comparison of the analgesic efficacy of tramadol/acetaminophen combination tablets, hydrocodone/acetaminophen combination tablets, and placebo after oral
surgery. Clin Ther 2002;24(6):953–968.
Mort JR et al. Opioid-paracetamol pre-

16.

17.

18.

scription patterns and liver dysfunction: a
retrospective cohort study in a population
served by a US health benefits organization. Drug Saf 2011;34(11):1079–1088.
Pucher JJ, Daniel JC. The effects of
chlorhexidine digluconate on human fibroblasts in vitro. J Periodontol 1992;63(6):526–
532.
Chang YC et al. The effect of sodium hypochlorite and chlorhexidine on cultured human periodontal ligament cells. Oral Surg
Oral Med Oral Pathol Oral Radiol Endod
2001;92(4):446–450.
Wilken R et al. In vitro cytotoxicity of
chlorhexidine gluconate, benzydamineHCl and povidone iodine mouthrinses on
human
gingival
fibroblasts.
SADJ
2001;56(10):455–460.
Cabral CT, Fernandes MH. In vitro comparison of chlorhexidine and povidone-iodine
on the long-term proliferation and functional activity of human alveolar bone
cells. Clin Oral Investig 2007;11(2):155–164.
Giannelli M et al. Effect of chlorhexidine
digluconate on different cell types: a molecular and ultrastructural investigation.
Toxicol In Vitro 2008;22(2):308–317.
Kennedy TJ, Hall, JE. A drug-free oral hydrogel wound dressing for pain management
in immediate denture patients. Gen Dent
2009;57(4):420–427.
Lambert et al. A study of the minimum inhibitory concentration and mode of action
of oregano essential oil, thymol and carvacrol. J Appl Microbiol 2001;91(3):453–462.
Chaieb K et al. The chemical composition
and biological activity of clove essential
oil, Eugenia caryophyllata (Syzigium aromaticum L. Myrtaceae): a short review.
Phytother Res 2007;21(6):501–506.
Burt S. Essential oils: their antibacterial
properties and potential applications in
foods — a review. Int J Food Micobiol
2004;94(3):223–253.
Oussaiah M et al. Mechanism of action of
Spanish oregano, Chinese cinnamon, and
savory essentail oils against cell membranes and walls of Escherichia coli
O157:H7 and Listeria monocytogenes. J
Food Prot 2006;69(5):1046–1055.
Schepetkin IA et al. Botanical polysaccharides: Macrophage immunomodulation
and therapeutic potential. Int Immunopharmacol 2006;6:317–333.
Jettanacheawchankit S et al. Acemannan
stimulates gingival fibroblast proliferation, expressions of keratinocyte growth
factor-1, vascular endothelial growth factor, and type I collagen; and wound healing. J Pharmacol Sci 2009;109(4):525–531.
Tizard IR et al. The biological activities of
mannans and related complex carbohydrates. Mol Biother 1989;1(6):290–296.
Plemons JM et al. Evaluation of acemannan
in the treatment of recurrent aphthous
stomatitis. Wounds 1994;6(2):4.
American Dental Association: 2005-06
survey of dental services rendered. www.
ada.org 2007;34–40.

[11] =>

Dental Tribune Daily U.S. Edition | March 22, 2012

exhibitors

Whitening kits for everyone
Teeth whitening has become one of
the most requested cosmetic dental procedures in the United States, according
to recent studies. The two main reasons
that patients choose not to proceed with
whitening are the cost and the fear of
sensitivity or pain. Doctor Bright’s Teeth
Whitening System removes both of
those objections and provides dental offices with a way to immediately and easily increase their bottom line by $2,000
a month or more.
Doctor Bright’s Teeth Whitening System consists of three products, all designed to help you offer an affordable,
effective and safe whitening solution to
your patients. All of the gels are 22 percent caramide peroxide (CP) and include
DeQuest™, a trademarked and patented
desensitizing agent.
In addition, all Doctor Bright’s products are 100 percent made in the United
States in an FDA-inspected facility with
FDA-registered ingredients.
In a recent clinical study performed by
Essex Testing Clinic in New Jersey, 100
subjects used the Doctor Bright’s Teeth
Whitening System, and zero participants
noted any sensitivity or pain while using the products. In addition, the clinical
study showed results up to eight shades
lighter in as little as three uses of the AtHome LED Activated Whitening Kit.
The At-Home LED Activated Whitening
Kit consists of 10 ml of the 22 percent CP
gel with DeQuest, which is very light reactive. The kit also includes a duplex silicone application tray, an LED whitening

Here at Hinman
Be sure to stop by booth No. 1050 to visit with the
Doctor Bright’s team and learn how you can increase your patient acceptance and your bottom
line by adding the Doctor Bright’s Teeth Whitening System to your practice’s offerings. You can
also reach the Doctor Bright’s team by calling
(855)-DRBRIGHT (372-7444) or going online to
www.doctorbrights.com.

activator, an application tray storage case
and a shade guide. This is the kit that produced whitening of up to eight shades in
as little as three 15-minute uses in the
clinical study.
The At-Home Whitening Kit retails for
$75.
In addition to the At-Home Whitening Kit, Doctor Bright’s also provides a
30-second “on the go” Teeth Whitening
Pen with the same 22 percent CP gel with
DeQuest. The pen is designed to be used
anywhere and anytime. Each pen contains enough gel for 25 to 30 treatments
and shows the same whitening effects as
the at-home kit when used during a longer time.
Patients can use the pen in the car, on
a plane or at their desk. No brushing or
rinsing is required, making it simple to
use. The pen retails for $20.
The newest product in the Doctor
Bright’s line is the In-Office Whitening
Kit, designed to be used with your existing whitening system’s light, so there is
no need to buy an expensive new light
and find a place to store it in your office. The in-office kit includes the same

Photo/Provided
by Doctor Bright’s

10 ml syringe of 22 percent CP with
DeQuest desensitizer as well as five application brushes and five disposable dappen dishes. Each treatment consists of
three 15-minute sessions with about two
minutes in between for removing the
used gel and replacing it with new gel.
The average patient will use 1/2 ml per
cycle, meaning you get five complete

treatments from one kit. No isolation
is required, saving your office time and
money.
“I have used the other in-office whitening products on a number of patients
during the past six years,” said Maggie
Kehres, RDH, of Reading, Pa. “But I have
honestly never seen a result as significant as we have with Doctor Bright’s.”

U.S. EPA to propose dental rule that
will require amalgam separators
Here at Hinman

By Al Dubé, National Sales Manager,
SolmeteX

The U.S. Environmental Protection
Agency (EPA) was scheduled to release
a proposed dental rule in October 2011.
The proposed dental rule has been released from the draft committee and
now is undergoing a cost analysis.
Once this analysis is complete, the
document will head to the Office of Management and Budget for final approval
before the proposed rule is released. This
release is now anticipated to be early this
year. This proposed rule would require
all U.S. dental facilities, which place or
remove amalgam, to practice Best Management Practices (BMPs).
BMPs are rules for managing mercury
wast, or, more specifically, amalgam,
which contains as much as 50 percent
mercury by weight. In 2003, the American Dental Association (ADA) published
a BMP adding the recommended use of
amalgam separators in 2007.
The EPA simply is going to make the

To learn more about the proposed EPA dental rule,
stop by SolmeteX booth, No. 2029.

The SolmeteX Hg5 amalgam separator. Photo/Provided by SolmeteX

BMPs a requirement, including the installation of amalgam separators.
Once the EPA’s proposed dental rule is

released, there will be an opportunity
for public comment within a specified
period of time. Anyone has the right to

offer comments regarding the proposal
in writing to the EPA.
As an example, if someone feels dental
offices should install separators sooner
than the designated time, they can recommend this to the EPA. EPA will review
the public comments and anticipates the
dental rule to go final this year.
Hints of what to expect are:
• installation of a 2008 ISO 11143 certified amalgam separator
• required maintenance and potentially annual regulatory inspections
• the do’s and don’ts of amalgam management
• An unspecified implementation period will be granted providing a required
mandatory amalgam separator installation date.
Please stay tuned for updates and the
posting of the EPA dental rule.

[12] =>

exhibitors

Dental Tribune Daily U.S. Edition | March 22, 2012

Important lessons
learned in the
training trenches
By Ken Hebel, BSc, DDS, MS

If asked, “What’s your key lesson
learned after teaching and practicing
implant and restorative dentistry these
past 25 years?”, my answer is, “Find the
sweet spot in course content and delivery that gives dentists the confidence to
go back to their offices and immediately
implement what they learned.”
All the training in the world does dentists no good if they can’t go back to their
practice and immediately apply what
they’ve learned to improve patient care
and grow their practice. The obstacles to
effective application are usually:
• a lack of confidence in their ability
to apply what they were taught, caused
by too much confusion about what they
learned,
• the inability to recall what they were
taught because of how the information
was delivered to them, or
• the information was more theoretical
than clinical.
At Hands On Training Institute, we
knew we hit the sweet spot when more
than 95 percent of our course graduates
were implementing implant dentistry
into their practices almost as soon as
they got their suitcases unpacked. Some
faster than that. How did we build this

Here at Hinman
For more information on the Hands on Training
Institute or to see the MyDentalPad for yourself,
stop by booth No. 2027.

kind of confidence and ability?
Simply put, Dr. Reena Gajjar and I continuously evolved our training from oldschool techniques to embrace what we’ve
distilled as five key observations based
on teaching fundamentals.
1) Hands-on versus in-the-head. Dentists
wanting to learn implant training are
clinicians. Teach them from a clinician’s
viewpoint using good, quality information that’s relevant to their everyday
practice. Implement hands-on modules
to build practical skills and confidence.
2) Content structure. Course content
must be structured in a well-organized
format that’s easy to understand. Making it easy is the hard part.
3) Content delivery. The way the information is delivered is critical to how the
participant learns.
4) Take-home resources. Long-term
content retention in a course is relatively
low. Provide comprehensive materials
that the dentist can take back to his/her
practice as a valuable reference and a
continued learning experience.

The Hands On Training Institute‘s MyDentalPad, left, and four-volume manual set.
Photos/Provided by Hands on Training Institute

5) One instructor. Having one instructor, rather than multiple instructors, allows for consistency in instruction and
philosophy and provides a solid foundation that dentists can later build on.
To clarify, courses, even if taught by
multiple instructors, must carry the
same concept and ideas throughout in
order to be clearly understood. Like a
child stacking blocks, each lesson must
build upon the prior lesson for dentists
to understand the message and see a
clear path toward the goal. If a student
receives a disjointed, disconnected sequence of lessons or modules, confusion
results.
Using our key observations, we evolved
past PowerPoint decks toward using
high-quality graphics. We wanted to
put the best graphics out there because
people learn better with relevant images.
We began using black-and-white, then
color, images. We produced high-quality,
live surgical videos with narration and
animations. We used advanced software
and created custom animations, thus using a combination of methods to deliver
the information in a more understandable way.
At a major meeting in Liverpool, England, I was invited to lecture about
patient-education marketing. I introduced the premise that if a patient isn’t
educated about a procedure and doesn’t
know what’s going on, how can a dentist
expect that patient to buy into a procedure? To showcase my point, I covered
the video portion of my presentation so
that only the narration could be heard.
Later, I unmasked the video animation.
The difference between the low-value
learning (narration only) and the highvalue learning (adding video) had tremendous impact on the audience.
Dentists sitting in a classroom subjected to little visual stimulation have
the same low-value learning experience,
which is why we keep stepping up our

About the
author
Ken Hebel, BSc, DDS,
MS, Certified Prosthodontist, earned his
undergraduate degree
at the University of
Western Ontario in 1979
and then completed a
surgical internship program. He completed the prosthodontic graduate
program at the Eastman Dental Center in 1983,
along with his master’s degree in anatomy. He is a
diplomate of the International Congress of Oral Implantology and a fellow of the American Academy
of Implant Dentistry. He holds membership in most
implant and prosthodontic organizations and is an
assistant clinical professor in the faculty of dentistry at the University of Western Ontario. He is
one of the founders of the Hands On Training Institute, started in 1991, where he provides hands-on
mini-residency training programs. He continues to
maintain a private practice in London, Ontario,
where he provides both advanced surgical and
prosthetic phases of implant dentistry. Hebel can
be reached through the training institute at www.
handsontraining.com or info@handsontraining.com
or by calling (888) 806-4442.

content delivery. And we noticed something.
What we noticed, after increasing
multimedia content delivery to include
a four-volume manual set with colored
images and captions to give the complete
flow of information for the course, was
that almost all the students were scribbling less and paying attention more.
We received feedback that students
could actually listen and not take notes.
Taking notes had distracted them from
the content, and now they were confident
they could reference the manuals later if
needed.
And so we observed and evolved once
more to our newest innovation: My
DentalPad, which we’re introducing at
this show (find it at booth No. 2027).
MyDentalPad is a fully loaded digital
tablet that enables dentists and their
staff to easily carry 11 days of implant
training material. It’s there when they
need it.
Containing all the images, text and
fully narrated animations and live video,
this tablet is a paradigm shift from traditional delivery methods of educational
content.
At the end of the day, it’s our passion to
deliver high-quality, ethical training that
hits the sweet spot — dentists returning
home to grow their practice with confidence. We’re looking at MyDentalPad
as the newest technology that will push
the confidence level of implant dentists
through the roof or, even better, reach
for what one of our California graduates
referred to our program as: “One of the
best ways to implant dentistry heaven.”
As a (slightly) younger dentist might
say: “Sweet.”

Dentist opportunities available
Aspen Dental prides itself on recognizing that its success is a direct result of
empowering and supporting ambitious
dental professionals.
Aspen Dental provides a professional,
fast-paced, entrepreneurial work envi-

ronment based on mutual respect, according to the company. Together, Aspen
Dental and its employees build and develop patient-focused dental practices.
Join Aspen Dental and you might enjoy:
• High earning potential

• A defined path to ownership
• A proven practice model
• Marketing and business support
• Ongoing professional development
(Source: Aspen Dental)

Here at Hinman
To learn more about opportunities available at
Aspen Dental, visit the website www.AspenDental
Jobs.com/283 or stop by the booth, No. 2729.

[13] =>

Dental Tribune Daily U.S. Edition | March 22, 2012

exhibitors

13

Put a curve in
those anterior
restorations
The Blue View VariStrip contoured anterior matrix is being introduced here in
Atlanta this year. Produced by Garrison
Dental Solutions of Spring Lake, Mich.,
the VariStrip is pre-contoured and tapered end to end to allow the clinician to
exactly match the height of any anterior
tooth.
Said to be ideal for all anterior restorations, you can see VariStrip at booth No.
2116 on the exhibit hall floor.
“We walked across the parking lot to
get this concept,” said Tom Garrison,
managing partner and co-founder of
Garrison Dental Solutions.
“My brother John’s practice is directly
across the parking lot from our facility.
He and I were talking about other anterior matrix options we have, and he came
up with the VariStrip concept. It was a
sketch on a sticky note that we turned
into a great little device.”
The problem, as Dr. John Garrison
described it, was that standard matrix
tape is flat, and it needed to be curved to
match tooth anatomy.
However, if you simply produced it in a
curve, you wouldn’t account for the significant differences in occluso-gingival
tooth height. If it could be tapered and
curved, a clinician could slide it forward
or back interproximally, until it was positioned for an ideal match.
Sounds simple enough.
While the VariStrip is the epitome of
simple — a polyester strip with some
curves built in — the machine to make
them is anything but simple.
“We thought this would be a slam-dunk
to produce,” said Tom Garrison. “Wrong!”
He explained: “The prototypes weren’t
too hard. We hand-stretched the film over
a curved metal form, heated it with a hair
dryer and then cut it out with scissors. Trying to scale that up to a commercially viable production machine was tough! But
our engineers were tenacious, and in the
end, they got it.”
You can see the new Blue View VariStrip and all Garrison’s matrix products
here at Hinman at booth No. 2116.
Garrison was founded in 1997 by Drs.
Edgar and John Garrison, Tom Garrison
and Rob Anderson and remains an independent privately owned company.

‘[My brother] came up with
the VariStrip concept. It was
a sketch on a sticky note
that we turned into a great
little device.’
— Tom Garrison

Here at Hinman
To see the new Blue View VariStrip, stop by the Garrison Dental Solutions booth, No. 2116. Garrison
Dental Solutions is also online at www.garrison
dental.com.

The Blue View VariStrip
Photo/Provided by Garrison
Dental Solutions

Ad

[14] =>

14

exhibitors

Dental Tribune Daily U.S. Edition | March 22, 2012

photomed g12 digital camera
The PhotoMed G12 Digital Dental
Camera is specifically designed to allow
you to take all of the standard clinical
views with “frame and focus” simplicity.
The built-in color monitor allows you
to precisely frame your subject. Then
focus and shoot. It’s that easy.
Proper exposure and balanced even
lighting are assured. By using the camera’s built-in flash, the amount of
Photo/Provided by DENTSPLY Caulk

integrity multi·cure temporary
crown and bridge material
New Integrity® Multi·Cure Temporary Crown and Bridge Material is a
dual-cure 10:1 bis-acrylic material with
improved flexural strength. Integrity
Multi·Cure can be used as a self-cure
material but also provides the option
to eliminate wait time by light curing each unit for 20 seconds. Integrity
Multi·Cure has the fastest cure-time
range among leading competitive products.
Integrity Multi·Cure is available in a

Ad

76-gram cartridge delivery system with
five refill shades — A1, A2, A3.5, B1 and
BW — and in an introductory kit including Integrity Multi·Cure material,
Integrity TempGrip cement and cartridge dispenser.
For more information, visit www.
integritymulticure.com, call (800) 5322855 or visit the DENTSPLY Caulk booth,
No. 1127, here during the Hinman Dental
Meeting.

Photo/Provided by PhotoMed

light necessary for a proper exposure
is guaranteed, and PhotoMed’s custom
close-up lighting attachment redirects
the light from the camera’s flash to create a balanced, even lighting across the
field.
For more information, visit www.
photomed.net, call (800) 998-7765 or
stop by the PhotoMed booth, No. 1222,
here during the Hinman Dental Meeting.

[15] =>

Dental Tribune Daily U.S. Edition | March 22, 2012

future events

Make history with the AACD
There’s still time to make history at
the American Academy of Cosmetic Dentistry’s (AACD) 28th Annual Scientific
Session in Washington, D.C., taking place
May 2-5.
While there are still plenty of spots left
for dental professionals in D.C., registration for this year’s event will close April
15 at 5 p.m. (CDT). After April 15, attendees
will have to register onsite.
The AACD will kick off the session with
“A Night at the Museum,” a welcome reception for all attendees, at the Smithsonian Museum of Natural History on May
2. AACD members will see history come
to life as they mingle with colleagues
and peruse the museum’s exhibits, all of
which will open for members that evening. The reception will take place from
7:30 p.m. to 10:30 p.m., giving members
plenty of time to explore exhibits featuring dinosaurs, Ancient Egypt and the
Hope Diamond while enjoying complimentary beer and wine.
Other history-making events at the
conference include a special opening
“PowerSession” featuring Drs. David Garber, Christian Coachman and Eric Van
Dooren. The session will take place on
May 2 from 2:30 p.m. to 5:30 p.m. and will
focus on smile design approaches. The

To register
For more information about this year’s event, go
online to www.aacdconference.com.

“The D.C. conference will elevate your
passion for what’s most important: the
smile,” said Dr. John K. Sullivan, AACD
president. “We can give you the tools you
need to take your dental skills to the next
level. We educate, we inspire, and we connect you with the best. Join us in D.C. —
and help us make history.”

About the AACD

The U.S. Capitol in Washington, D.C., which is the site of this year’s AACD Annual Scientific
Session. Photo/Provided by stock.xchng, www.sxc.hu

AACD will award C.E. credit to any dental
professional who attends.
The annual scientific session offers
hands-on workshops, lectures, social
events and the opportunity to see the latest dental innovations in the exhibit hall.
The session is geared toward all members
of the dental team: dentists, laboratory

technicians, hygienists and other cosmetic dental professionals.
The AACD will honor the accreditation
class of 2012 during the Celebration of
Excellence Gala on May 5. This year, the
AACD is welcoming 12 individuals to the
ranks of accredited members and two to
accredited fellow status.

The AACD is the world’s largest nonprofit member organization dedicated to
advancing excellence in comprehensive
oral care that combines art and science to
optimally improve dental health, esthetics and function. Comprising more than
6,300 cosmetic dental professionals in
70 countries worldwide, the AACD fulfills
its mission by offering educational opportunities, promoting and supporting
an accreditation credential, serving as
a forum for the exchange of knowledge
and ideas and providing accurate information to the public and the profession.
(Source: AACD)
Ad

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