today daily Chicago Midwinter Meeting, Feb. 24, 2012today daily Chicago Midwinter Meeting, Feb. 24, 2012today daily Chicago Midwinter Meeting, Feb. 24, 2012

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            [1] => 







!

CHICAGO
IN
DAILY

DENTAL TRIBUNE
The World’s Dental Newspaper · U.S. Edition

FRIday, february 24, 2012 — Vol. 5, No. 2

www.dental-tribune.com

how to save a life

scenes from thursday

the three ‘cad camigos’

The answer of how
to help people with
obstructive sleep apnea
is in your hands.

Sharks, photo booths,
wheels full of prizes and
more await you in the
exhibit hall.

It‘s all for one and one
for all in the world of
digital dentistry. Find
out why that is.

” page 4

” page 10

” page 16

It’s time to explore
On the exhibit hall floor,
attendees at the 147th
Midwinter Meeting have
plenty to choose from
By Fred Michmershuizen
Dental Tribune

I

t’s the Chicago Dental Society’s
147th annual Midwinter Meeting,
and more than 30,000 dentists and
dental professionals are here at McCormick Place’s West Building to experience valuable continuing education,
including more than 120 speakers, 190
courses and 38 hands-on courses.
On the exhibit hall floor, more than
600 exhibitors from around the globe
are on hand to show off some of the industry’s most innovative products and
technologies.
One of the many new products on display this year is the DrQuickLook dental
viewer, on display at booth No. 4630. The
device helps dentists explain treatment

” See EXPLORE, page 38

The exhibit hall floor offers plenty of new and innovative products. Photos/Fred Michmershuizen, Dental Tribune

Ad

From ortho to oral surgery,
today’s lectures cover it all
By Sierra Rendon, Dental Tribune

In addition to the hundreds of products and technologies available for your
perusal today in the exhibit hall of the
Midwinter Meeting, a bevy of educational opportunities await you as well.
Today’s schedule includes a variety of
diverse topics, including dermal fillers,
digital photography, internal marketing,
nutrition, sales strategies and social media. Here is a small sampling of courses
you can attend today:
• “Ortho Tips for the General, Perio, Implant and Cosmetic Dentist,” with Dr. Jean

Furuyama. Room W184BC. Free. 3 C.E.
hours.
• “Hands-on Oral Surgery Workshop
for General Dentist,” with Dr. Robert Edwab. Room W175A. $360 fee. 3 C.E. hours.
• “Stress, Burnout and Substance Abuse
Among Dentists,” with Dr. Michael Oreskovich. Room W470B. Free. 3 C.E. hours.
• “Bone Grafting: Simple to Complex,”
with Dr. Edward Amet. Room W471A.
Free. 1 C.E. hour.
For more in-depth information on
these sessions, or any of the other available courses for today’s schedule, pick up
the official program near registration.


[2] =>
exhibitors

2

Dental Tribune Daily U.S. Edition | Feb. 24, 2012

Helping kids to smile

DENTAL TRIBUNE
The World’s Dental Newspaper · US Edition

Publisher & Chairman
Torsten Oemus t.oemus@dental-tribune.com

Henry Schein, supplier partners donate products and services to ADA’s ‘Give Kids A Smile’
Henry Schein, the largest provider of
health-care products and services to
office-based practitioners, and its supplier partners joined with the American
Dental Association (ADA), Colgate-Palmolive and DEXIS to sponsor the 10th
annual ADA “Give Kids A Smile Day.” In
celebration of a decade of success for the
“Give Kids A Smile” program, Stanley M.
Bergman, chairman and chief executive
officer of Henry Schein, opened the NASDAQ Stock Market on Feb. 3.
Henry Schein Dental, the U.S. dental
division of Henry Schein, serves as the
exclusive professional product sponsor of “Give Kids A Smile Day.” With the
participation of 29 supplier partners,
the company was once again able to support oral health-care screenings for more
than 400,000 children throughout the
United States.
Nationwide, almost 40,000 dental
team volunteers, including more than
10,000 dentists, participated in events
held in 1,600 locations. During the past
decade, Henry Schein and its supplier
partners have donated products and services valued at more than $11 million to
the program. These supplies and prod-

Ad

Here in Chicago
For more information on Henry Schein Cares, stop
by the booth, Nos. 2314, 2411 and 2611. For more information on the “Give Kids A Smile” program, go
to www.ada.org/givekidsasmile.aspx.

ucts have supported the hundreds of
millions of dollars of work done by dentists to help 4.5 million children.
According to the American Academy of
Pediatric Dentistry, tooth decay affects
children in the United States more than
any other chronic infectious disease,
including asthma, early-childhood obesity and diabetes. Untreated tooth decay
causes pain and infections that may lead
to problems in eating, speaking, playing
and learning.
What’s more, according to the ADA,
children living in poverty suffer twice as
much tooth decay as their more affluent
peers, and their disease is more likely to
go untreated. The U.S. Centers for Disease Control and Prevention reports that
oral health disparities exist for many racial and ethnic groups, but are most pronounced in children ages 2 to 4 and 6 to 8
who are of Mexican American and black,

non-Hispanic descent. A disproportionate share of tooth decay, about 80 percent, is found in 25 percent of children.
“Each year, we marvel at the commitment and dedication of every segment of the dental community in this
quintessential example of the power of
public-private partnership,” Bergman
said. “With this year’s ‘Give Kids A Smile’
events around the country, we once
again underscore the seriousness of the
silent epidemic of cavities in children
and the importance of proper oral health
to prevent oral disease in at-risk children.
Together, we can help ‘Give Kids A Smile’
fulfill its mission of eliminating cavities
in U.S. 5-year-olds by 2020.”
In an effort to combat this epidemic,
the ADA expanded the “Give Kids A
Smile” program, which began as a singleday event, into a year-round effort to increase access to oral care for underserved
and at-risk children.
“The tremendous success of ‘Give Kids
A Smile’ during the past decade is a testament to the deep commitment of our
membership and the dental industry to
confront the critical issue of access to oral
care for underserved and at-risk children
in the United States,” said Dr. William R.
Calnon, president of the American Dental Association, himself a volunteer in
the program. “The ADA is grateful for the
strong support of Henry Schein, DEXIS
and Colgate-Palmolive, as well as our
many other industry partners, in helping ‘Give Kids A Smile’ provide oral care
for 400,000 children in need this year.”
During 2011, the “Give Kids A Smile”
program expanded when the ADA, 3M
ESPE and Henry Schein hosted a free
oral health-screening event on Oct. 15
for young NASCAR fans at the Charlotte
Motor Speedway’s “Kid Zone” during the
NASCAR Charlotte Race Weekend. In addition to oral health screening, treatment
and education for underserved children,
the festivities featured a visit from NASCAR star Greg Biffle, driver of the No. 16
3M Ford Fusion, whose car and uniform
sported the “Give Kids A Smile,” 3M ESPE
and Henry Schein Cares logos during the
Charlotte Bank of America 500 Race.
3M ESPE presented the hood of the
NASCAR car to Calnon during the opening of the NASDAQ stock market Feb. 3.
In April, the ADA, 3M ESPE and Henry
Schein will again team up to provide oral
care and education to underserved children at the NASCAR Sprint Cup Series
400 at the Richmond International Raceway in Virginia.
“We’re proud to help support the great
work of the ADA and Henry Schein on the
‘Give Kids A Smile’ program and bring
new awareness for this important cause,”
said Mark Gates, vice president, U.S.
sales and marketing, 3M ESPE division.
“As a new father, Greg Biffle is a terrific
ambassador to help share the message
about improving dental health for children in need. And 3M ESPE is committed
to building ‘Give Kids A Smile’ into an
even more dynamic, robust program to
serve many more children in the years
to come.”

Chief Operating Officer
Eric Seid e.seid@dental-tribune.com
Group Editor
Robin Goodman r.goodman@dental-tribune.com
Editor in Chief Dental Tribune
Dr. David L. Hoexter d.hoexter@dental-tribune.com
Managing Editor Show Dailies
Kristine Colker k.colker@dental-tribune.com
Managing Editor
Fred Michmershuizen
f.michmershuizen@dental-tribune.com
Managing Editor
Sierra Rendon s.rendon@dental-tribune.com
Managing Editor
Robert Selleck r.selleck@dental-tribune.com
Product & Account Manager
Mark Eisen m.eisen@dental-tribune.com
Marketing Manager
Anna Kataoka-Wlodarczyk
a.wlodarczyk@dental-tribune.com
Sales & Marketing Assistant
Lorrie Young l.young@dental-tribune.com
C.E. Manager
Christiane Ferret c.ferret@dtstudyclub.com

Dental Tribune America, LLC
116 West 23rd St., Ste. #500
New York, N.Y. 10011
(212) 244-7181

Published by Dental Tribune America
© 2012 Dental Tribune America, LLC
All rights reserved.

Dental Tribune strives to maintain the utmost accuracy in its news and clinical reports. If you find a factual error or content that requires clarification, please
contact Managing Editor Robert Selleck at r.selleck@
dental-tribune.com.
Dental Tribune cannot assume responsibility for the
validity of product claims or for typographical errors.
The publisher also does not assume responsibility for
product names or statements made by advertisers.
Opinions expressed by authors are their own and may
not reflect those of Dental Tribune America.

Editorial Board
Dr. Joel Berg
Dr. L. Stephen Buchanan
Dr. Arnaldo Castellucci
Dr. Gorden Christensen
Dr. Rella Christensen
Dr. William Dickerson
Hugh Doherty
Dr. James Doundoulakis
Dr. David Garber
Dr. Fay Goldstep
Dr. Howard Glazer
Dr. Harold Heymann
Dr. Karl Leinfelder
Dr. Roger Levin
Dr. Carl E. Misch
Dr. Dan Nathanson
Dr. Chester Redhead
Dr. Irwin Smigel
Dr. Jon Suzuki
Dr. Dennis Tartakow
Dr. Dan Ward

Tell us what you think!
Do you have general comments or
criticism you would like to share? Is
there a particular topic you would like
to see articles about in Dental Tribune?
Let us know by e-mailing feedback@
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(name, address or to opt out) please
send us an e-mail at database@
dental-tribune.com and be sure to
include which publication you are
referring to. Also, please note that
subscription changes can take up to six
weeks to process.


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4

Dental Tribune Daily U.S. Edition | Feb. 24, 2012

Saving lives every day
By Bill Dickerson, DDS, LVIM
Founder and CEO of LVI

It’s well known that we in dentistry can
change people’s lives through cosmetic
or neuromuscular dentistry, building
their self-esteem or eliminating a lifetime of CMD pain. I’ve always said we
are blessed to be in a profession that is so
important, where we can change people’s
lives for the better. There are not many
occupations out there than can say that.  
But what is less known is dentistry’s
ability to save people’s lives. What could
be more powerful than that? Of course,
I’m talking about treating obstructive
sleep apnea (OSA), which takes the lives
of so many people every year.
Most patients who suffer from OSA are
unaware of this condition. To make matters worse, their physicians focus on the
co-morbidities they present with, such
as high blood pressure, GERD, etc. The
physician then prescribes cures for such
co-morbidities without looking for a root
cause. Also, statistics show that nearly 85
percent of physicians who are not sleep
specialists do not even “screen” for OSA.
I would like to share a very personal exAd

More information

The Las Vegas
Institute for
Advanced
Dental Studies
headquarters in
Las Vegas.

For more information on LVI and its “Physiologic
Approach to Dental Sleep Medicine,” go online to
www.lviglobal.com.

perience with this aspect of dentistry. My
brother was OSA positive. He had gone to
a sleep physician who sent him for a PSG
and found he had an AHI of 36.4, which
became 53.3 during REM sleep.  
For those of you unfamiliar with these
terms, that indicated my brother had severe obstructive sleep apnea. His lowest
O2 saturation was 71 percent. He was in
the risk category for an early death.
He was prescribed a CPAP, which he
hated and wasn’t wearing regularly, but
it got his AHI down to 10. However, it
was pretty much worthless because he
wouldn’t use it during sleep.  
I made my brother an LVI Somnomed
(lingualless), which he loved. But I had
him do both CPAP and the appliance for
a while. This was all done last February (a
year ago), and he reported he felt great.
Recently, he informed me he was no longer using the CPAP, just the appliance I
made him, and we scheduled him to be
retested.

Photo/Provided
by LVI

His AHI was 4.8! That’s right — normal! His average O2 saturation was 95.3
percent with the lowest being 87 percent.
Making it even better is that he only slept
on his back 6.7 percent of the time, but
that amounted to an AHI of 18 percent
during these times compared to his 3.9
percent for non-supine positions (most
of the time he slept on his left side).
If he can prevent himself from sleeping
on his back, he would be even better off.
It should be noted that we took the bite
in his LVI neuromuscular position, and
he only titrated the appliance 0.8 mm
forward from that position.

For those of you who treat OSA, you will
realize that is amazing. He has no trouble
getting his teeth together after using the
appliance and is totally comfortable using it with no adverse symptoms.
I would encourage every dentist out
there to get involved in this area of treatment for your patients and would encourage all of you to take the “Physiologic Approach to Dental Sleep Medicine” at
LVI to learn how to do this properly. All
sleep programs are not the same.
Many of you know that our tagline at
LVI is “Changing lives daily.” We should
add, “Saving lives daily!”


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Dental Tribune Daily U.S. Edition | Feb. 24, 2012

NuSmile crowns: a ‘gold
standard’ for pediatric patients
By Kristine Colker and Sierra Rendon
Dental Tribune

Dr. Michael Ignelzi Jr. has had success with
NuSmile crowns.
Ad

A restorative solution for pediatric
patients with early childhood caries,
NuSmile® crowns offer an esthetic alternative to traditional stainless-steel
crowns.
“Our company is dedicated to beautiful, healthy smiles for all children.
NuSmile anterior and posterior crowns
are anatomically correct, stainlesssteel crowns with the most naturallooking, tooth-colored facing available,”

Here in Chicago
For more information about NuSmile primary
crowns, head over to booth No. 1915. You can also
call (800) 346-5133 or check out the website at
www.nusmilecrowns.com.

said NuSmile CEO and President Diane
Johnson Krueger.
In 1991, NuSmile joined the effort
to end the esthetics-versus-durability
dilemma, introducing its proprietary
approach to manufacturing coated
stainless-steel crowns.
Dr. Michael Ignelzi Jr., a speaker here at

the Chicago Midwinter, has lauded the
use of NuSmile crowns in many of his
sessions.
“I have used virtually all of the resinfaced stainless-steel crowns on the market and use NuSmile crowns because
they look great and are durable,” he
said. “I have literally placed hundreds of
NuSmile crowns and can count on one
hand the times that resin has been lost
from a NuSmile crown.”
Dentists can quickly learn the NuSmile
technique for properly fitting crowns.
“They are relatively easy to use, and
they last the life of the tooth,” Ignelzi
said. “I mainly use the NuSmile crowns
to restore maxillary incisors. However
I’ll opt for composite resin when the
teeth are overcrowded.
“I have seen the changes in a little person’s life when rotten, decayed maxillary
incisors are transformed by NuSmile
crowns into beautiful, white, lifelike
teeth. Many of my patients who have
been restored with NuSmile crowns are
very proud of their ‘new’ teeth.”
Ignelzi is speaking from 9 a.m. to noon
today on “What’s New in Prevention” in
a pediatric dentistry course ($90). The
class offers three C.E. credits. Then, he
speaks again from 1:30-4:30 p.m. today
in a “Practical Update in Pediatric Dentistry,” ($90), which will provide timely
and practical information for any practice that treats children. The afternoon
course will also include more information about using NuSmile Crowns.
“NuSmile crowns are the gold standard when restoring maxillary incisors
affected by early childhood caries,” he
said.

See Dr. Ignelzi
Dr. Michael Ignelzi Jr. will speak today from 9 a.m. to
noon and again from 1:30-4:30 p.m. The courses are
$90 apiece and offer three C.E. credits each.
Ignelzi received his DDS, certificate in pediatric dentistry and Ph.D. in biochemistry and biophysics from
the University of North Carolina at Chapel Hill. He
received his certificate in orthodontics and dentofacial orthopedics from the University of Michigan.
He is a diplomate of the American Board of Pediatric
Dentistry. Ignelzi is currently engaged in full-time
private practice limited to orthodontics and pediatric dentistry in Greensboro, N.C.
Ignelzi is also an adjunct associate professor in the
department of pediatric dentistry at the University
of North Carolina School of Dentistry. From 1995–
2006, he served as a full-time faculty member in
the department of orthodontics and pediatric dentistry at the University of Michigan where he taught
in the clinics, lectured and treated patients in the
dental faculty practice. Ignelzi enjoyed 19 consecutive years of funding by the National Institutes of
Health. He has published more than 75 scientific articles, abstracts and book chapters and has made
more than 175 presentations to national and international audiences on orthodontics and pediatric
dentistry. Ignelzi has been interviewed live on radio
and television and has been quoted in dozens of
newspapers as well as Parents magazine, Redbook,
American Baby, Prevention, Working Mother magazine, and Contemporary Oral Hygiene. He is a national media spokesperson for the American Academy of Pediatric Dentistry, a consultant to the
American Dental Association’s Council on Dental
Practice, and a former member of the American
Academy of Pediatrics’ Bright Futures Early Childhood Expert Panel.


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8

Dental Tribune Daily U.S. Edition | Feb. 24, 2012

Seeing is believing
Check out a product demonstration of BEAUTIFIL Flow Plus this week
Shofu Dental is holding product demonstrations at booth No. 4025, featuring its new injectable hybrid restorative,
BEAUTIFIL Flow Plus.
This restorative combines hybrid-like
strength and functionality, unique handling and stackability and a flowable delivery. Additionally, the material has 15
percent more radiopacity than enamel
and offers the benefit of fluoride release
and rechargability. Those interested in
seeing the material firsthand are encouraged to come check it out at the Shofu
booth.
According to Shofu, BEAUTIFIL Flow
Plus is lauded as the next step in the evolution of restorative materials based on
its convenient flowable delivery system
and physical properties and functionality that rival leading hybrid composites.
Brian Melonakos, president of Shofu
Dental, said he has been very pleased
with the success of the product. “We’ve
always known that we have an amazing
product on our hands … but none of us
imagined how quickly it would catch on,”
he said.
Unlike other flowables, BEAUTIFIL Flow
Plus has stay-put handling and physical

Here in Chicago
Visit Shofu at booth No. 4025 for a product demo,
or for more information, call (800) 827-4638 or visit
www.shofu.com.

Stop by the Shofu Dental booth (No. 4025) to learn about the company’s restorative products.
Photo/Provided by Shofu Dental

properties that allow use on the occlusal
surface and marginal ridge, eliminating
the need to pack a hybrid composite on
top.
A flowable base, liner and final restor-

ative material, BEAUTIFIL Flow Plus is
approved for all indications (Class I–V).
With a smooth, self-leveling consistency,
the material leaves a tight marginal seal
on the bottom and a smooth ready-to-

polish surface on top. Moreover, Shofu’s
proprietary S-PRG (surface pre-reacted
glass) technology provides sustained fluoride release and recharge that can’t be
found in any other composite material.
BEAUTIFIL Flow Plus is available in two
distinct viscosities. F00 (zero flow) offers
precision stacking, and F03 (low flow) is
an ideal base/liner.
For a limited time only, BEAUTIFIL Flow
Plus is available in two introductory kits.
The standard kit (PN 2000S) offers two
2.2-gram syringes of both viscosities in
shades A2 and A3, and the pedo kit (PN
2000P) offers two 2.2-gram syringes in
both viscosities in shades A1 and bleach
white. Both kits also contain samples of
Shofu’s top-selling products, including
the seventh-generation bonding agent
BeautiBond, One Gloss, Super Snap and
Shofu’s hybrid material, BEAUTIFIL II.
The kit retails for $99.95 (a $160 value).
Stop by the Shofu booth, No. 4025, to
see BEAUTIFIL Flow Plus for yourself.

NOMAD from Aribex increases access to care
Here in Chicago

Ideal for outreach
initiatives, the handheld
X-ray technology
is also popular inside
dental practices

For more information about Aribex’s NOMAD handheld X-ray technology, stop by booth No. 2036.

By Fred Michmershuizen
Dental Tribune

“Access to care is really what the message is,” said Ken Kaufman, president and
chief financial officer of Aribex, supplier
of handheld X-ray technologies and manufacturer of the NOMAD Pro handheld
X-ray system.
As Kaufman explained to Dental
Tribune Thursday morning during an interview at the Aribex booth, the NOMAD
— which is lightweight, rechargeable and
can go anywhere — allows dentists to effectively diagnose patients who might
not otherwise be able to receive muchneeded care.
The most obvious application of the
technology, of course, is for use in humanitarian outreach programs or in
environments like nursing homes, but
Kaufman said the device is also increasingly popular in dental offices, especially
those that treat a lot of children.

Ken Kaufman, president and chief financial officer of Aribex, at the company’s booth (No.
2036). (Photo/Fred Michmershuizen, Dental Tribune)

As Kaufman explained, not having to
leave the room while a child is given an
X-ray decreases a young patient’s fear
and also makes it less likely he or she will
move and necessitate a re-take.
The device was invented by D. Clark
Turner, PhD, founder, chairman and CEO
of Aribex, which recently shipped its

8,500th NOMAD device.
Aribex looks forward to celebrating its
10,000th unit in service in 2012 along
with the launch of several new initiatives.
Chief among the new initiatives is a new
Rectangular Collimator Adapter, which
snaps on the front of the cone to reduce
X-ray exposure.

Speaking of exposure, many have questioned the safety of the device.
“As they should be, radiological devices
are subject to significant regulation,”
Kaufman said. “Safety is our No. 1 priority, and we’re proud that more than 30 independent studies and evaluations have
validated our position by attesting to the
safety and efficacy of our products.
“While these evaluations have made it
possible for us to gain additional regulatory approvals worldwide, we call on
reluctant regulators to consider the overwhelming evidence that our handheld
X-ray is safe.”
Kaufman said that the company continues to work with government health
officials on a state-by-state basis to clear
regulatory hurdles.
He says dentists from Illinois, Michigan
and Minnesota who are interested in using handheld X-ray technology in the future are especially welcome to stop by the
Aribex booth to discuss outreach initiatives that would make the handheld X-ray
technology even more widely available.
As one dentist recently asked: Why
should a child in Cambodia receive better
care than one in Michigan?


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scr apbook

Dental Tribune Daily U.S. Edition | Feb. 24, 2012

Scenes from Thursday

Robin Goldberg, left, and Patti Guthrie of
DentalVibe (booth No. 4334) flash their
Academy Award-caliber smiles.

Officials from the Chicago Dental Society join the folks from Sultan Healthcare Thursday morning for the official ribbon cutting of Sultan’s
redesigned booth (No. 1411). From left: CDS President-Elect Dr. David J. Fulton Jr., CDS President Dr. John Gerding, and Doug Hawkins, Scott
Sontag and George Rogiokos from Sultan. Also present was CDS Secretary Dr. Richard Holba (not pictured).

Meeting attendees visit the 3Shape booth
(No. 1644) to get more information.

Get your picture taken in the photo booth at
Troll Dental (booth No. 1205). It’s fun! Just ask
Brooke Hesse.

Photos by
Fred Michmershuizen,
Dental Tribune

Katherine While of Glidewell Laboratories (booth No. 4411).

It’s easy to find the NSK booth (No. 3846).
Just look for the large rotating handpiece.


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Dental Tribune Daily U.S. Edition | Feb. 24, 2012

11

scr apbook

Renée Gold from
Shofu Dental Corp.
(booth No. 4025)
shows off one of the
company’s
award-winning
products.

David Clinard of Beutlich Pharmaceuticals (booth No. 1525).

Dr. Jordan Reiss
offers an
educational
presentation at
the Carestream
Dental booth
(No. 3021/3217).

Ad


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Dental Tribune Daily U.S. Edition | Feb. 24, 2012

VELscope CEO Peter Whitehead holds up the
company’s ‘2012 Dental Excellence Award,’
from DrBicuspid.com. Whitehead accepted
the award Thursday morning at the
company’s booth, No. 4213.
Photo/Sierra Rendon, Dental Tribune

Vanessa Damoth of Garrison Dental Solutions (booth Nos. 1007, 4603) offers product information to a meeting attendee.

Shane McAnalley, left, and Barbie McAnalley
of SockIt! Gel (booth No. 4808).

Richard Liu of DentLight (booth No. 3717).

Say goodbye to the shark! The folks at SS White (booth No. 3920) say they will be
retiring the iconic fixture of their booth after this weekend’s meeting. Pictured from
left are Joe Pappas, Erik Bangston and Moira Nolan.

Jodi Barber of OralCDx (booth No. 536/636).
Kelly Beauregard of SolmeteX (booth No. 1332) offers
information on amalgam separation to meeting
attendees.

Are you feeling lucky? Stop by at VOCO
America (booth No. 2043) and spin the wheel
for a chance to win samples or coffee.
Pictured is Liz Elliott.

Alex Miller, left, and Shane McElroy of Meisinger USA (booth No. 1331).

Stacey Marsden, left, and Derik Stockdale of Kidzpace
Interactive (booth No. 3837) know how to make a visit
to the dentist fun for kids —and grownups, too.


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16

Dental Tribune Daily U.S. Edition | Feb. 24, 2012

CAD/CAM through many eyes
A look at the E4D from a dentist, tech and assistant’s point-of-view
The age of CAD/CAM dentistry is here.
Patients expect the latest technologies
when they walk into the dental office,
and today’s innovative equipment and
technology solutions enable dental professionals to deliver consistent, highquality patient solutions in a more efficient, time-saving manner.
The E4D line of CAD/CAM solutions
offers a reliable technology without any
compromise in function or esthetics.
We sat down with three of the premier
leaders in restorative digital dentistry
— Alex Touchstone, DDS, Lee Culp, CDT,
and Shannon Pace, CDA, CDD — to hear
how E4D has changed their lives from a
dentist’s, technician’s and assistant’s perspective.

Dentist (Touchstone)
In 1995, barely six months out of dental
school, I embraced chairside CAD/CAM
and never looked back. That decision was
the catalyst — more than anything else I
have done in dentistry the past 17 years
— for massive growth of my practice.
Since then, I have placed more than
4,000 chairside CAD/CAM restorations,
from single crowns to full-mouth reconstructions and veneers, for more than
1,000 patients. Through that experience,
I learned these restorations offer the pinnacle of esthetics and longevity my patients demand.
About two years ago, I made the switch
to the E4D Dentist system. I am amazed

by the intuitive software, workflow efficiency and wide range of applications to
functional/esthetic dentistry that E4D
offers.
I highly recommend the E4D Dentist
system to all clinicians who are interested in vastly improving both patient care
and dental office profitability.

Technician (Culp)
I have been involved with digital dentistry for 15 years and have watched and
guided its evolution during that time. As
a laboratory technician/ceramist, I have
been able to define a harmony between
technology and artistry, using CAD/CAM
as a basis for restorative excellence.
Today, 100 percent of my restorative
work is created digitally, with the E4D
system being the cornerstone of my digital foundation. At Microdental, we use
E4D technology and run eight E4D mills
16 hours a day, to mill more than 150
e.max and Empress units per day.
Using this technology, I am able to
produce anything from a single unit to
a complex full-mouth rehabilitation efficiently, predictably and with the same
level of ceramic artistry that I have been
accustomed to using with more conventional methods.
CAD/CAM technology has allowed me
a completely different way of thinking,
creating and communicating, which is
simply not possible using conventional
methods.

Photo/Provided by D4D

Here in Chicago
To learn more about the new age of restorative
digital dentistry, join dentist Alex Touchstone,
technician Lee Culp and dental assistant Shannon
Pace on Saturday as they showcase all the capabilities of chairside CAD/CAM dentistry — live! Go to
www.e4d.com or stop by the E4D booth, No. 2420,
for more information.

Assistant (Pace)
In 2008, Dr. John Cranham and I were
invited to Dallas to preview the E4D
Dentist system. We had both previously
lectured on the CEREC® system and were
asked to come for a private viewing of
something really incredible. Right away,
we both knew this was not like our system back home. We both knew this was
different from the first scan to the mill.

We were impressed with the fact that
no powdering was required, with the
user-friendly tools and with the milling
unit with multiple bur selections that
gave us crisp clear margins. I remember
the first restoration I completed, saying
to myself, “This changes everything!”
After hearing the vision of E4D and
its concept of training, which included
educating the dental assistant, we were
sold.
The idea of having the assistant take on
a more significant role, which frees the
dentist to do more productive and clinically intense procedures, again changed
everything.
I was asked to help develop the CAD/
CAM Dental Designer (CDD) certification
for dental assistants and technicians,
which requires competency in CAD/
CAM design, digital intraoral photography, the finishing of restorations and the
exchange of ideas and information on
E4D’s online forum. I’m very proud of the
contributions I was able to make.
Dentists who are thinking of purchasing the E4D ask me all the time: “You had
both. Which one should I choose?” I ask
them who will be scanning, designing
and milling the restoration: the dentist
or the assistant? They always say, “I want
my dental assistant to take it from start
to finish.”
I tell them to get the E4D — it is strong
enough for the dentist, but really made
for the dental assistant!

Throw tough anterior restorations a curve
The Blue View VariStrip contoured anterior matrix is being introduced here in
Chicago this year. Produced by Garrison
Dental Solutions (Spring Lake, Mich.), the
VariStrip is pre-contoured and tapered
end to end to allow the clinician to exactly match the height of any anterior
tooth.
Said to be ideal for all anterior restorations, you can see VariStrip at booths No.
4603 and 1007 on the exhibit hall floor.
“We walked across the parking lot to get
this concept,” said Tom Garrison, managing partner and co-founder of Garrison
Dental Solutions. “My brother John’s
practice is directly across the parking lot
from our facility. He and I were talking
about other anterior matrix options we
have, and he came up with the VariStrip
concept. It was a sketch on a sticky note
that we turned into a great little device.”
The problem, as Dr. John Garrison
described it, was that standard matrix
tape is flat, and it needed to be curved
to match tooth anatomy. However, if
you simply produced it in a curve, you
wouldn’t account for the significant
differences in occluso-gingival tooth
height. If it could be tapered and curved,
a clinician could slide it forward or back

Here in Chicago
To see the new Blue View VariStrip, stop by the Garrison Dental Solutions booths, Nos. 4603 and 1007.
Garrison Dental Solutions is also on the web at
www.garrisondental.com.

interproximally, until it was positioned
for an ideal match.
Sounds simple enough.
While the VariStrip is the epitome of
simple — a polyester strip with some
curves built in — the machine to make
them is anything but simple.
“We thought this would be a slam-dunk
to produce,” said Tom Garrison. “Wrong!
The prototypes weren’t too hard. We handstretched the film over a curved metal
form, heated it with a hair dryer and then
cut it out with scissors. Trying to scale that
up to a commercially viable production
machine was tough! But our engineers
were tenacious, and in the end they got it.”
You can see the new Blue View VariStrip and all Garrison’s matrix products
here in Chicago at booths No. 4603 and
1007. Garrison was founded in 1997 by
Drs. Edgar and John Garrison, Tom Garrison and Rob Anderson and remains an
independent privately owned company.

The Blue View VariStrip
Photo/Provided by Garrison
Dental Solutions


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exhibitors

18

Dental Tribune Daily U.S. Edition | Feb. 24, 2012

Helping you do it yourself
The EZ Care™ Handpiece Maintenance
Kit is the latest addition to the ProScore
line of products. These maintenance kits
are customized to your handpiece and
include everything needed to keep the
handpiece in optimal running condition:
an XTend™ Ceramic turbine, Smart Cleaner, gaskets, coupler o-ring sets, handpiece
cleaner/lubricant, detailed maintenance
instructions and other products.
The EZ Care Handpiece Maintenance
Kit complements both ProScore’s inoffice repair product line and the ProRepair/ProService Handpiece and small
equipment maintenance courses presented at various dental shows.

Ad

Here in Chicago
For more information, visit ProScore at booth Nos.
2314/2411/2611, call (800) 726-7365 or visit www.
scoredental.com. You can also follow the company
on Facebook at facebook.com/ProScore.

XTend Ceramic kits and turbines for
high-speed handpieces
With the XTend Ceramic line of turbines
and kits, ProScore offers dentists the best
quality do-it-yourself products for highspeed handpieces in the market, according to the company. Not only are XTend
Ceramic products backed with one of the
best warranties in the business — one

year for turbines and six months for rebuild kits — but XTend products have
been known to outperform steel bearings, last longer and produce less noise
and vibration.
The ceramic bearing technology incorporated in XTend Ceramic products
provides many handpiece performance
benefits:
• Reduced wear: Ceramic balls are twice
as hard as steel balls.
• Increased durability: Ceramic balls are
40 percent lighter than steel balls, which
reduces the internal forces and loads
caused by high-speed rotation.
• Longer life: Ceramic bearings perform

Photo/Provided by ProScore

better than steel under marginal lubrication.
• Quieter and smoother operation:
Noise and vibration are reduced as a result of lower loads.

Other EZ Solutions
ProScore’s other EZ Solutions offer dentists various do-it-yourself repair and
maintenance options.
• EZ Press III™ and EZ Rebuild™ Kits: The
EZ Press III Repair System is the answer
to the high costs and downtime associated with sending high-speed handpieces
out to be repaired. Allowing the dentist
to easily change those parts that have
worn out, the EZ Press III utilizes simple
procedures, requires no guesswork and
ensures precision placement of the bearings on the spindle.
• EZ Install™ Turbines: For an instant
repair, dentists can replace cartridges
chairside with EZ Install Turbines, which
are manufactured with high-quality
parts and quality assurance procedures,
including dynamic balancing. The result is a high-performance, long-lasting
turbine that often outlasts others in the
market, according to ProScore.
• Smart Cleaner: The Smart Cleaner is
a one-of-a-kind maintenance tool that
not only helps prevent residue build-up
in handpieces and coupler waterlines
but also clears away obstructions if they
occur. Simply connect the handpiece or
coupler to the Smart Cleaner and activate
the hand pump to clear obstructions and
debris.
• EZ Care™ Cleaner and EZ Care Lubricant: EZ Care Cleaner was formulated to
flush debris and remove build-up from
the handpiece’s internal rotating parts,
improving long-term handpiece performance and sterilization efficacy. EZ Care
Lubricant has been designed to minimize bearing wear and to resist corrosion. When used together, EZ Care Cleaner and EZ Care Lubricant ensure that
handpieces and accessories will achieve
maximum longevity and maintain optimum performance.
ProScore has been dedicated to do-ityourself handpiece repair and maintenance since entering the dental market
more than 15 years ago as Score International.
Now, ProScore is part of Henry Schein’s
“Family of PROs,” including ProRepair
and ProService, which aims to offer you
the best fit for your repair needs.


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Dental Tribune Daily U.S. Edition | Feb. 24, 2012

19

exhibitors

Great impressions start with injections
Provide a memorable first impression with the new DentalVibe Injection Comfort System
By Steven G, Goldberg, DDS

Here in Chicago

Inventor of DentalVibe

To check out the DentalVibe Injection Comfort
System for yourself, stop by the booth, No. 4334.

We all know that first impressions are
everlasting, and I’m certain you would
agree that the first impression we make
with a new patient is one of the most
important factors patients judge us on
when they decide if we are going to be
their dentist.
After graduating NYU College of Dentistry in 1988, I opened my own private
practice in Boca Raton, Fla. Sure, I was
well equipped with the clinical skills necessary to begin a general practice, but I
soon realized the very first impression I
was making on each of my new patients
who, thankfully, were coming to me was
to hurt them with an injection.
Of course, I did everything I could to
reduce the injection pain — using topical warming carpules, injecting slowly,
shaking the lip — but there was still that
dreaded pressure pain caused by the tissue distention as the anesthetic solution
was injected within the oral mucosa, especially on the palate. I realized I no longer wanted to hurt my patients to help
them.
It then became clear to me that I needed to find a way to alleviate intra-oral
injection pain and help diminish the
anxiety millions of people endure as a
result of the fear of pain when going to
the dentist.
Remember, dentistry doesn’t hurt. Fillings, root canals and even extractions
are painless, once your patient has been
anesthetized. But the injection you administer at the very beginning of the
procedure hurts them.
Showing your patients you are willing
to invest in the very latest in technology
to make their treatment experience as
comfortable for them as possible is one
of the most important investments you
can make.
After many years of scientific literature research, I invented the DentalVibe
Injection Comfort System, now in its second generation.
This patented, award-winning device
utilizes revolutionary VibraPulse technology to send soothing pulsations deep
into the oral mucosa while an injection is
being administered. This counter-stimulation is picked up by the submucosal
nerve receptors, sending a message to
the brain and effectively closing the neural “pain gate,” enabling the comfortable
administration of intra-oral injections.
Adults and children report painless
injections, and dentists report less stress
during the injection process. The device

About the
author
Steven G. Goldberg,
DDS, inventor of the
DentalVibe, has a general and cosmetic dental practice in Boca Raton, Fla., where he has
practiced gentle dental
services for more than
22 years.

is cordless, portable, nonthreatening and
easily affordable. It has been receiving
rave reviews all around the world from
key opinion leaders in dentistry and has
been featured on TV news networks nationwide.
This is one dental product that can be
marketed to consumers because of its
universal appeal. Nobody wants to feel
pain, and these days, patients are no lon-

ger willing to accept it as they may have
years ago.
To take advantage of that, Bing Innovations, the maker of DentalVibe, has
launched a multi-million dollar consumer awareness campaign, including
TV commercials, consumer print ads,
cinema advertising, Internet banner ads
and a web-based dentist locator, which
is driving new patients to those dentists
who use DentalVibe.
Use the new DentalVibe Injection Comfort System in your practice and you, too,
will make great first impressions that
will last forever.

The DentalVibe
Photos/Provided by Bing Innovations

Ad


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22

Dental Tribune Daily U.S. Edition | Feb. 24, 2012

From intraoral scan to final
custom implant restoration
Here in Chicago

By Perry E. Jones, DDS, FAGD

This case demonstrates the optical
scanning of Inclusive® Scanning Abutments (Glidewell Laboratories; Newport
Beach, Calif.) utilizing the iTero™ digital
scanning system (Align Technology; San
Jose, Calif.) with software version 4.0.
Digital data was used with laboratory
CAD/CAM planning to fabricate custom
all-ceramic implant abutments and a
four-unit fixed prosthesis. The abutments and fixed prosthesis were fabricated using advanced computer-aided
milling technology.

For more information about the Inclusive Scanning
Abutments, stop by the Glidewell Laboratories
booth, No. 4411.

•		

Fig. 1: Inclusive Scanning Abutments
attached to implants. Photos/Provided by Perry
E. Jones, DDS, FAGD

Fig. 2: Abutment planning (labial view) with
3Shape’s DentalDesigner software and
Prismatik CZ™ add-on module (Glidewell
Laboratories).

•		

Dental history
The patient was a 52-year-old healthy
Hispanic male who sustained a traumatic avulsion and lost his maxillary
incisors in an automobile accident. Following healing, a four-tooth transitional
removable partial denture was constructed. He was seen by the oral and
maxillofacial surgery service of Virginia
Commonwealth University for dental
implant therapy.

Treatment plan
The patient was informed of the alternatives, benefits and potential complications of various treatment options
before deciding to pursue implant restoration of his missing teeth.
The treatment plan included placement of two Replace® Select Straight RP
4.3 x 13 mm implants (Nobel Biocare; Yorba Linda, Calif.) with 5 mm healing abutments, followed by a six-month healing
period and restoration with all-ceramic
custom abutments and a four-unit, allceramic fixed prosthesis to restore the
anterior incisors to form and function.

Surgical procedure
Using local anesthesia, two Replace Select Straight RP implant fixtures were
placed in the area of teeth #7 and #10,
using standard Nobel implant placement protocol. Placement angulation
and depth were verified and deemed
satisfactory. Standard RP 5 mm healing
abutments were placed, and the fully reflected tissue flap was closed with interrupted sutures.

Restorative procedure
Following six months of healing post-implant placement, intraoral photos were
taken to record and confirm the healthy
remaining dentition. Osseous integration was confirmed with a panoramic
X-ray, followed by resonance frequency
analysis (RFA) using an Osstell® ISQ implant stability meter with SmartPeg™ attachment (Osstell USA; Linthicum, Md.),
which displayed an implant stability
quotient (ISQ) of 78 on a minimum-tomaximum scale of 1–100.
Counter rotation with a torque wrench
confirmed no rotation to 35 Ncm. The

•		

•		

•		

Fig. 3: Inclusive All-Zirconia Custom
Abutments #7 and #10.

Fig. 4: Four-unit BruxZir Solid Zirconia fixed
bridge cemented in place.

implant fixtures were considered acceptable for restoration.
The 5 mm healing abutments were removed, Inclusive Scanning Abutments
were placed on the implants, and the accompanying titanium screws were tightened (Fig. 1).
Using the iTero scanner with updated
software (version 4.0), a full maxillary
arch scan, full mandibular arch scan and
centric bite in maximum intercuspation
were completed. A three-dimensional
digital record of the patient’s anatomy
was created from these scans and electronically submitted to Glidewell Laboratories to be used in the CAD/CAM restoration process.
At Glidewell Laboratories, the virtual
scan was registered to the scanning abutments, providing the dental technicians
with the implant system, size, axis, position relative to the adjacent anatomy
and locking feature orientation. A virtual zirconia abutment was designed using 3Shape’s DentalDesigner™ software
(3Shape Inc.; New Providence, N.J.) and
the Glidewell Digital Abutment Library
(Fig. 2).
From this, the corresponding physical Inclusive All-Zirconia Custom Abutments (Glidewell Laboratories) were
milled. Similarly, a BruxZir® Solid Zirconia four-unit fixed bridge (Glidewell Laboratories) was designed and milled using
state-of-the-art CAD/CAM technology.
The custom zirconia abutments were
trial-fitted in the patient’s mouth with
some slight tissue blanching noted (Fig.
3).
In the same visit, the final four-unit

all-ceramic milled BruxZir Solid Zirconia bridge was tried-in and examined for
proper occlusion. There was “tight” anterior coupling for this case as evidenced
by the history of provisional denture
fracture. The occlusion was checked and
presented as so precise that no adjustment was required.
The anterior view of the final prosthesis demonstrates optimal mesial-distal
width proportion, incisal edge proportion, pontic-tissue contact and excellent shade/esthetics (Fig. 4). Further, the
occlusal view demonstrates an optimal
incisal edge arch form. The soft-tissue lip
position and speech phonetics appeared
to be optimal.
Following the trial seating, the fixed
bridge was removed, the zirconia abutment retention screws torqued to 35
Ncm, the abutment screws covered with
cotton/Cavit™ Temporary Filling Material (3M™ ESPE™; St. Paul, Minn.), and
the prosthesis cemented with GC Fuji
PLUSTM (GC America; Alsip, Ill.).

•		

•		

•		

•		

•		

•		

* Note: Cadent (Carlstadt, N.J.) was acquired by Align Technology (San Jose, Calif.) in May 2011.

•		

References
•		

•		

Baldissara P, Llukacej A, Ciocca L, Valandro
FL, Scotti R. Translucency of zirconia copings made with different CAD/CAM systems. J Prosthet Dent. 2010 Jul;104(1):6–12.
Birnbaum NS, Aaronson HB. Dental impressions using 3D digital scanners: virtual
becomes reality. Compend Contin Educ
Dent. 2008 Oct;29(8): 494, 496, 498–505.

•		

•		

Chang YB, Xia JJ, Gateno J, Xiong X, Zhou X,
Wong ST. An automatic and robust algorithm of reestablishment of digital dental
occlusion. IEEE Trans Med Imaging. 2010
Sep;29(9):1652–63.
Christensen GJ. Will digital impressions
eliminate the current problem with conventional impressions? J Am Dent Assoc.
2008 Jun;139(6):761–3.
Drago C, Saldarriaga RL, Domagala D, Almasri R. Volumetric determination of the
amount of misfit in CAD/CAM and cast implant frameworks: a multicenter laboratory study. Int J Oral Maxillofac Implants.
2010 Sep-Oct;25(5):920–9.
Ender A, Mehl A. Full arch scans: conventional versus digital impressions — an invitro study. Int J Comput Dent. 2011;14(1):11–
21.
Fasbinder DJ. Digital dentistry: innovation
for restorative treatment. Compend Contin Educ Dent. 2010;31(4):2–11.
Garg AK. Cadent iTero’s digital system for
dental impressions: the end of trays and
putty? Dent Implantol Update. 2008
Jan;19(1): 1–4.
Henderson, S. Align Technology Completes
Acquisition of Intra-Oral Scanning Leader
Cadent. 2011 May 2 [cited 2011 Oct 17].
Available from: http://investor.aligntech.
com/releasedetail.cfm?releaseid=573469.
Jones PE. Cadent iTero digital impression
case study: full-arch fixed provisional
bridge. DC Dentalcompare. 2009 Jul 8 [cited 2011 Jul 28]. Available from: http://
www.dentalcompare.com/FeaturedArticles/2082-Cadent-iTero-DigitalImpression-Case-Study-Full-Arch-FixedProvisional-Bridge/.
Jones PE. Cadent iTero optical scanning
digital impressions for restorative and invisalign. Dental Product Shopper. 2011 Jun
28 [cited 2011 Jul 29]. Available from: http://
dentalproductshopper.reachlocal.net/
articles/cadent-itero-optical-scanningdigital-impressions-restorative-andinvisalign.
Kurbad A. Impression-free production
techniques. Int J Comput Dent.
2011;14(1):59-66.
Priest G. Virtual-designed and computermilled implant abutments. J Oral Maxillofac Surg. 2005 Sep;63(9 Suppl 2):22–32.
Smith R. Creating well-fitting restorations
with a digital impression system. Compend
Contin
Educ
Dent.
2010
Oct;31(8):640–4.
Touchstone A, Nieting T, Ulmer N. Digital
transition: the collaboration between dentists and laboratory technicians on CAD/
CAM restorations. J Am Dent Assoc.
2010;141 Suppl 2:15S-9S.
Zweig A. Improving impressions: go digital! Dent Today. 2009 Nov;28(11):100, 102,
104.


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24

Dental Tribune Daily U.S. Edition | Feb. 24, 2012

Increase your revenue —
with cosmetic simulation
By Robert L . Ash

Increasing case acceptance is not
enough. “Acceptance” assumes that the
patient has already asked for a case presentation or is at least somewhat interested in having a procedure performed.
The idea is to give all of your patients
a free simulated “Smile Evaluation”
picture. This picture can then be taken
home to show the spouse, family or
friends. Providing these pictures to your
non-cosmetic patients has been shown
to dramatically increase the number of
cosmetic cases that you book on a weekly
basis.
“Cosmetic Dental Simulation” is a wellknown technique that is proven to substantially increase your bottom line, yet
remains unused by many dentists, due
to previous technological limitations.
Recent advances by SNAP Imaging Systems have now made this method so fast
and easy, it can quickly be implemented

Here in Chicago

Snap
Imaging
Systems’
‘Cosmetic
Dental
Simulation.’

For more information on Snap Imaging Systems,
visit www.snapdental.com, call (866) 987-7627 or
stop by booth No. 4348.

into your workflow with minimal effort
and a near-zero learning curve.
The resulting financial impact is impressive. With SNAP Cosmetic Simulation
Software, even untrained personnel can
produce convincing and natural-looking
side-by-side, full face or close-up simulations in just a minute or two. SNAP’s
automated procedures and automatic
video help are a pleasant departure from
the old days of “200-page users manuals”
and two-week training courses.
If providing free cosmetic simulations
results in an increase in your caseload of
as little as 10-15 percent, that can translate into an increase in your bottom line
of 20-30 percent.
How is that possible? There are three

Photo/Provided
Snap Imaging
Systems

reasons. Cosmetic cases are routinely
much more expensive than non-cosmetic cases, they provide a higher income
per hour and once the office overhead is
covered by your normal workload, anything over this amount is calculated at a
much higher profit rate.
A more aggressive way of using cosmet-

ic simulation involves renting a booth or
table at a bridal show, health club or gym,
and offering “free smile evaluation photos.” Regardless of whether your aim is to
increase your patient base or to increase
the revenue from your existing patients,
you will find that cosmetic simulation is
a fast and easy way to achieve that goal.

Low radiation provides the safest environment for patients
SuniRay Sensors incorporate radiation safety in their design
By Suni staff

In today’s hectic world, not a day goes
by without just about everyone hearing,
reading or talking with someone about
the “Greening of America.” It has become
a national pastime for many Americans
to work diligently at ways to make the
environment better for themselves and
for their children. “Greening” doesn’t
just mean finding ways to conserve the
environment, it also means finding ways
to protect one’s health and improve quality of life for today’s earthly inhabitants
and tomorrow’s earthly dwellers.
Let’s examine health care. Remember
the days when cigarette smoking was actively promoted on televisions across the
country? Cocktails every night before
dinner was the rule versus the exception?
In general, people didn’t think or worry that much about their health or their
children’s health. Well, times have certainly changed in that regard. Even now
to improve health care for our children,
there is a national campaign headed by
First Lady Michelle Obama to eradicate
obesity from kids across the United
States.
People are exercising more now than
ever. People are running, and people are
playing more sports. There is less alcohol
and cigarette consumption, and people
are striving for happier and healthier
lives.
So, why not expect health-care providers to strive for a safer, healthier life for

Here in Chicago
For more information on Suni technology, stop by
booth No. 439.

people everywhere as well. Why not narrow down the focus specifically on dentistry?
Dentists diagnose and treat problems
with teeth and tissues in the mouth,
along with giving advice and administering care to help prevent future problems.
They also provide instruction on diet,
brushing, flossing, the use of fluorides
and other aspects of dental care. They remove tooth decay, fill cavities, examine
X-rays, place protective plastic sealants
on children’s teeth, straighten teeth and
repair fractured teeth.
Let’s narrow the focus more and talk
about X-rays. Yes, it’s true the amount
of radiation to which patients are exposed is minimal in the grand scheme of
things, but it is radiation just the same.
Nowadays, safety to patients and staff
should be, and in many cases is, a critical
aspect in dentists selecting equipment to
outfit their operatories. With the advent
of digital technologies to capture and
evaluate intra-oral and extra-oral images, there are many, many choices in the
dental marketplace.
In regard to intra-oral imaging, just a
few short years ago, the standard of care
was film-based X-ray exposure. Nowadays the standard is quickly moving toward digital sensor technologies to rapidly capture and almost instantaneously

view and diagnose anomalies in patient’s
mouths. The simplicity of digital capture
has made it one of the fastest, if not the
fastest, growing technology in dentistry.
There are many intra-oral sensor technologies available on the market today.
Some boast the best image quality, some
the most comfortable and some the best
price. Why not determine buying preference based on the safest technology –
one that can assure the safety of patients,
especially children, and staff with regard
to any excess radiation exposure.
Suni Medical Imaging, with sensor
manufacturing facilities in San Joe,
Calif., places all its energies and expertise
on just that – providing a product that
minimizes radiation exposures while
still producing diagnostic quality images
for proper treatment and case planning.
Suni’s proprietary technology marries
the sensor components together in such
a way that radiation is minimized. Thus,
radiation safety rises to the top of the attributes that Suni sensors provide.
Utilizing the concept of ALARA – “As
Low As Reasonably Accepted” – radiation
exposure, Suni’s combination of sensor pixel size, scintillator and fiberoptic
technologies, a piece of everything so
to speak, provides a diagnostic quality
product that rates high in the safety category.
Let me explain a bit more. Pixel size relates directly to the quality of the resultant image. Usually, the smaller the pixel
size, the higher the resolution of the image. But the higher the resolution, the

more “noise” factors in to the image and
it may appear a bit more “grainy” than
one would expect.
So, now what is a scintillator? A scintillator when it interacts with radiation
generates light, which is then transmitted to the sensor chip resulting in the
exposed image. Adding a scintillator to
a sensor helps to minimize noise and,
thus, make a better image.
Lastly is the fiberoptic plate. This plate
allows visible light to pass to the sensor chip where the image is formed, but
it does so in such a way that any excess
X-rays are not permitted to pass. So, taking each of these technologies in perfect
combination, one can create a sensor
that rates high in the image-quality department and equally high in the safety
department because it minimizes exposure to extraneous and potentially
harmful X-rays. This is the basis of Suni
sensor development.
In fact, a recent independent study
quantified that the SuniRay sensor, Suni’s flagship sensor product, required
less radiation to expose an image than
many of the competitive sensors on the
market today.
Safety is a right, not a choice, especially
when it comes to our health and the protection of our children’s health. If you’re
considering adding digital technology
to your practice, or if you’re considering
an upgrade to a newer technology, make
sure safety is a prime component in your
buying decision. It’s definitely in your
and your patients’ best interest.


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exhibitors

Dental Tribune Daily U.S. Edition | Feb. 24, 2012

No interface
degradation? It
must be Ceramir
Crown & Bridge
By Robin Goodman, Dental Tribune

Permanent and stable are words that

Ad

bring peace of mind to many. Now, Doxa
Dental brings this peace of mind to the
dental office with Ceramir Crown &

Ceramir Crown
& Bridge
Photo/Provided
by Doxa Dental

Bridge, a new bioceramic luting cement.
You might wonder, “How can a new luting cement be any different than what is
already out there?”

Here in Chicago
For more information or to check out Ceramir
Crown & Bridge for yourself, stop by the Doxa
Dental booth, No. 3248.

One difference is that Ceramir® has the
unique ability to make tight and impermeable contact with tooth tissue that is
stable over the long term. In fact, no cement is closer to natural tooth structure
than Ceramir. This is because Ceramir
fosters a build-up of nano-crystals that
integrate with dentin and enamel, forming a biomimetic material that the company calls “nanostructurally integrating
bioceramics” (NIB). The transmission
electron microscope images, showing
how at 20 nm (the molecular level) Ceramir integrates with enamel in vivo, are
quite compelling and can be seen at the
booth (No. 3248).
Another dramatic difference in comparison to other cements is that Ceramir
creates an alkaline environment (high
pH) that resists acid and bacterial decay.
Thus, the product remains chemically
stable in the oral environment over time.
Because it was designed to be stable in an
oral environment, Ceramic does not require optimal conditions for a good seal.
The questions on everyone’s mind
when discussing dental cement usually
revolve around working time, setting
time, film thickness and mechanical
strength. Ceramir’s working time is two
minutes while its setting time is approximately five minutes. In addition, Ceramir
meets the film thickness for well-fitting
restorations by coming in at around
15 µm. Finally, Ceramir’s mechanical
strength was measured in terms of compression strength and, after 24 hours,
was measured at 170 MPa.
Recall data from a two-year clinical
study confirms that Ceramir Crown &
Bridge demonstrates outstanding effectiveness with 0 percent sensitivity, 100
percent retention, 100 percent marginal
integrity, 0 percent marginal discoloration and 0 percent secondary caries.
Ceramir Crown & Bridge is now available as Ceramir Crown & Bridge Singlecap and Ceramir Crown & Bridge Doublecap. Ceramir Crown & Bridge Singlecap is
specifically designed for single unit restorations and eliminates waste while the
original doublecap is still available for
multiple unit restorations.
Ceramir Crown & Bridge cement is
backed by 25 years of research and development by Swedish Professor Leif
Hermansson and his wife, Irmeli, founders of Doxa Dental. Stop by the booth, No.
3248, to learn more about this unique
bioceramic luting cement.


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exhibitors

Dental Tribune Daily U.S. Edition | Feb. 24, 2012

Global handpiece manufacturer
expands North American presence
NSK Dental invests in support, service and distribution to serve more practices
For years, NSK dental handpieces have
had a strong base of devoted users in the
United States and Canada, attracted to
the reliable, user-friendly performance
and reputation for quality. A word-ofmouth advertising strategy combined
with highly targeted customer relationships has worked well for the organization. But the strategy has also meant that
there are many dental professionals who
still aren’t sure about what makes NSK so
different in the handpiece market.
That’s about to change.
The dental equipment manufacturer,
founded in 1930 in Japan, is raising its
U.S. and Canadian profile in a big way,
perhaps most tangibly to date by the May
2011 opening of its newly constructed
North American headquarters in Illinois.
The facility includes a showroom, training facility, expanded warehouse space
and a larger parts and service center.
“The company made the decision last
year to increase its investment in North
America in 2011,” said NSK Dental Marketing Manager Rob Gochoel. “We’ve also
added office and technical-service staff
— and an internal team of representatives who will be able to work directly
with a greater number of dental practices.”
The company is expanding its distributor relationships as well. As a whole, the
efforts should enable NSK to provide
information about its unique business
model to most of the dental practices in
North America.
The company’s efforts also include an
expanded dental convention presence,
which began with the Greater New York
Dental Meeting, so practitioners are
more easily able to hold an NSK handpiece and experience firsthand what has
enabled the company to become one of
the top handpiece manufacturers in the
world.
“We’re making the investment in an
opportunity to connect with more customers,” Gochoel said. “Not only will we
be able to handle customer questions
and inquiries much faster, but we also
will be able to further develop a sense of
loyalty by developing even more personal relationships with doctors.”

Innovation based on input
Close relationships with its customers
are critical to the company, because that
is what has driven its global growth for
more than eight decades.
“Everybody is pretty excited,” said NSK

The S-Max Pico from NSK, with
the world’s smallest head and
neck size, owes its existence to
dentists asking NSK for a better
device to use with patients with
smaller mouths. Now, the
handpiece is also netting praise
from pediatric dentists.

Here in Chicago
For more information on NSK dental handpieces,
e-mail info@nskamericacorp.com, visit www.nsk
america.com or stop by booth No. 3846.

NSK quality is achieved primarily through uncompromising process control, which enabled it
to acquire ISO9001 certification in 1997. Its factory has more than 100 state-of-the-art
Computerized Numerical Control machines running non-stop. Photos/Provided by NSK Dental

Dental President Mirco Stiehle. “We have
very good feedback from the market so
far. I am looking forward to working with
dental professionals and learning more
about what they want from us — because
that’s where we’re coming from. We need
to understand what we need to be doing
to be successful in the United States. And
that means providing products that fit
customer demands.”
NSK is able to respond quickly and
specifically to localized needs because
it maintains complete in-house control
of the manufacturing process. An example of how such a philosophy translates
into real products is the NSK S-Max Pico,
which has the smallest head and neck
size of any handpiece on the market.
NSK built it in response to requests from
practices in Asian markets with higher
numbers of patients with smaller-thanaverage mouths. Interestingly, a bonus
realized by the company’s willingness to
address this need is that the S-Max Pico
has gone on to also receive high interest
from pediatric practitioners throughout
the world.
“We know there are other needs out
there that aren’t being met,” Gochoel
said. “We want to provide options based
on what customers are asking for. We
love to solicit feedback through our office at (888) 675-1675 and through our microsite, www.nskdental.us.”
Key to the company’s ability to develop
equipment in direct response to customer need is its commitment to controlling
the entire manufacturing process. Nearly 90 percent of the 17,000-plus parts
that go into the creation of its handpieces

are manufactured in house.

Focus on quality starts at the top
In addition to supporting its market responsiveness, NSK’s keep-it-in-house philosophy enables it to relentlessly control
quality at every step of the development,
testing and manufacturing process.
“Quality is really the top priority for
us,” Stiehle said, “especially for Eiichi Nakanishi [NSK president and CEO].”
Nakanishi, confirmed that statement:
“Since the founding of the company,”
he said, “we have adhered to very strict
quality controls to make sure our products earn dentists’ satisfaction. We have
strong policies on manufacturing almost
all components in-house. Currently,
about 90 percent of the mechanical components, including electric micromotors
and high-speed ball bearings, are manufactured in-house. No other competitors
can make ball bearings and micromotors
in-house like we do now. This is one of
our biggest strengths and competitive
advantages.”
Based out of Japan, but frequently traveling the world, Nakanishi described his
core role at NSK as being able to ensure
the global organization has a strong, motivated team in place with a clear under-

standing of what it takes to delight customers.
“We have the engineering excellence
needed to enable dental professionals to
make their dream products real,” Nakanishi said. “We want to listen to the voices
of dentists in order to develop very useful and wonderful products.”
Stiehle said responding to specific customer demand isn’t limited to a product‘s purpose and function.
“It’s not just that we offer a product in
every category of dentistry from a clinical point of view,” Stiehle said. “It also
means offering a range of price points.”
Cost sensitivity drives the company’s
focus on providing one of the largest selections of coupler adapters available —
to make it easier for practitioners to testdrive and purchase an NSK handpiece.
“Our intent is to make it as easy as possible to integrate an NSK handpiece into
the practice,” Gochoel said. “By being
compatible with virtually all competitor
coupler systems, we eliminate the need
to buy a lot of additional couplers or incur the expense of retrofitting all the operatories. It’s just one more example of a
smart, customer-centric focus.”
Rounding out the commitment to
quality assurance, pricing options and
responsiveness, is awareness that the ultimate customer is the patient.
“I am a strong believer in the need to be
aware that we are a medical device company and that, with that, comes a huge
responsibility not just in terms of quality, but also comfort and safety of the patient,” Stiehle said.
“When I am sitting in the dentist chair,
I want to make sure that I am worked on
with the best product out there. That’s
what is most important to us: the safety
and comfort of the patient.”

At NSK, innovative engineering starts where the
product is being used: in the dental office. In response
to demand for vibration-free, accurate, stable cutting,
NSK answered with Integrated Shaft Bearings (ISB), in
which the shaft itself forms an inner race for holding
the outer race, ensuring all three needs are met
efficiently, compactly and reliably.

(Source: NSK Dental LLC)


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[30] =>
exhibitors

30

Dental Tribune Daily U.S. Edition | Feb. 24, 2012

Keystone shows off its new
medal-winning mouthguard
By Fred Michmershuizen
Dental Tribune

Ever see them play water polo? Well,
let’s just say it can get a little rough. Just
ask Brittany Hayes, who won a silver
medal at the 2008 Summer Olympics in
Beijing as a member of the U.S. women’s
water polo team.
“Getting my teeth knocked out was my
biggest fear,” Hayes said. With her at the

Ad

Here in Chicago
To learn more, visit Keystone Industries at booth
No. 4008 or visit the company online at www.keystoneind.com.

Keystone booth was Rick Merlo, who also
won silver in Beijing as part of the men’s
water polo team.
Hayes and Rick Merlo, who also won
silver in Beijin as part of the men’s water

polo team, both extol the virtues of the
Pro-form Patriot Mouthguard by Keystone Industries.
Hayes, who has beautiful teeth and a
beaming smile, told Dental Tribune that
an uncle who is a dentist had impressed
on her from an early age the importance
of protecting her mouth while playing a
sport with so much physical contact. She
said she likes the Patriot mouthguard
because it is easy to break in, is not ex-

tremely thick and, perhaps most importantly, it is easy to breathe through
— which is obviously important for any
physically demanding sport.
And it’s not just water polo players who
have benefited from mouthguards supplied by Keystone. The mouthguards are
also popular with players in the National
Football League, the National Hockey
League and the National Basketball Association as well as with many college
football players.
Each mouthguard is custom fit for
the wearer. According to Keystone,
the important physical characteristics
of mouthguard materials are tensile
strength, softness and uniform density.
The Pro-form laminate maintains these
characteristics best because of its laminating process, which combines heat and
pressure. Strength is enhanced because
of the laminate’s multiple layers.
Features of the mouthguards include
an anterior brace for extra protection,
custom fitting for great oxygen intake,
an easy-to-attach breakaway strap, a
custom-made shock absorbing surface,
excellent abrasion resistance and more.
Pro-form mouthguards are designed to
protect both professional and amateur
athletes from orofacial injuries, tooth
fracture and concussions.
Recently, some new tie-dye designs
have been added to the extensive line of
Pro-form laminated mouthguards. They
are all made using the same laminating procedure to insure the same Proform quality. They are also available in
round.

Rick Merlo, left, and Brittany Hayes are
medal-winning Olympic athletes. Both won
silver in Beijing in water polo. They credit
part of their success to the Pro-form Patriot
mouthguards by Keystone Industries they
wore during competition. Photo/Fred
Michmershuizen, Dental Tribune


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[32] =>
exhibitors

32

Dental Tribune Daily U.S. Edition | Feb. 24, 2012

U.S. EPA to propose dental rule
requiring amalgam separators
By Al Dubé, National Sales Manager,

Here in Chicago

SolmeteX

To learn more about the proposed EPA dental rule,
stop by SolmeteX booth, No. 1332

The U.S. Environmental Protection
Agency (EPA) was scheduled to release
a proposed dental rule in October 2011.
The proposed dental rule has been released from the draft committee and
now is undergoing a cost analysis.
Once this analysis is complete, the
document will head to the Office of Management and Budget for final approval
before the proposed rule is released. This
release is now anticipated to be early this
year. This proposed rule would require
all U.S. dental facilities, which place or remove amalgam, to practice Best Management Practices (BMPs).
BMPs are rules for managing mercury
wast, or, more specifically, amalgam,
which contains as much as 50 percent
mercury by weight. In 2003, the American Dental Association (ADA) published
a BMP adding the recommended use of
amalgam separators in 2007.
The EPA simply is going to make the

The SolmeteX Hg5 amalgam separator. Photo/Provided by SolmeteX

BMPs a requirement, including the installation of amalgam separators.
Once the EPA’s proposed dental rule is

released, there will be an opportunity
for public comment within a specified
period of time. Anyone has the right to

offer comments regarding the proposal
in writing to the EPA.
As an example, if someone feels dental
offices should install separators sooner
than the designated time, they can recommend this to the EPA. EPA will review
the public comments and anticipates the
dental rule to go final by first quarter
2012.
Hints of what to expect are:
• installation of a 2008 ISO 11143 certified amalgam separator
• required maintenance and potentially annual regulatory inspections
• the do’s and don’ts of amalgam management
• An unspecified implementation period will be granted providing a required
mandatory amalgam separator installation date.
Please stay tuned for updates and the
posting of the EPA dental rule.

Protecting your practice against infections
Launched in 1985, the DEFEND brand
by Mydent International has grown into
a global leader, serving 43 countries, in
the manufacturing of high-quality infection control products, disposables,
preventatives and impression material
systems.
With more than 25 years of reliable service to the dental industry, Mydent currently manufactures more than 40 percent of consumables used in the dental
operatory.From its award-winning sterilization products, impression materials,
prophy paste, wipes and lab coats, to its
disposables and more, Mydent International manufactures more than 300
items used by dental professionals.
DEFEND+PLUS Wipes disinfect, deodorize and clean hard, non-porous surfaces
safely and effectively. The wipes, which
contain a stable, low-pH-formulated disinfectant and deodorant, feature a new
two-minute kill time for 11 organisms,
including: methicillin-resistant Staphylococcus aureus, influenza A, Pseudomonas
aeruginosa and hepatitis B and C, as well
as a one-minute kill time for human immunodeficiency virus-1. This product has
been recognized by Dental Product Shopper magazine as “Best Product 2011.”
DEFEND+PLUS
Pouches,
awarded
“Best Product 2010” by Hygiene Product
Shopper magazine, have lead-free dual
indicators to ensure the correct sterilization temperature, saving both time
and treatment costs by eliminating the
need for separate indicator strips. These
durable pouches are constructed with

Here in Chicago
For more information on Mydent International and
the DEFEND® brand of products, call (800) 2750020, visit www.defend.com or stop by booth No.
2115.

triple-sealed seams and strong materials
to help prevent instrument penetration
and tears. DEFEND+PLUS Pouches, with
added internal indicators, also received
an “Editors’ Choice” award and 4½ out of
five rating from The Dental Advisor.
Mydent International’s Ultrasonic Enzymatic Tablets dissolve in a gallon of
water in under a minute to create a powerful and effective ultrasonic cleaning
solution. This solution will greatly assist
in the removal of blood, bone, tissue,
food particles and other soils that may
be resistant to chemical detergents. This
easy-to-use product may also be used as
an instrument pre-soak or as an evacuation system cleaner.
Newest product additions from Mydent
International include DEFEND+PLUS
Jackets and Lab Coats as well as
DEFEND Ortho Boxes. Awarded a 4½+
rating out of five from The Dental Advisor, DEFEND+PLUS Jackets and Lab Coats
provide the latest technology in protection, with 28 percent better bacterial filtration (Nelson Laboratories 1/2011).
These jackets and lab coats are made of
a soft three-layer SMS fabric and provide
higher quality stitching, cuffs and collar
compared to the leading competition.
DEFEND Ortho Boxes, available as retainer and denture boxes, close completely

and securely, have a durable hinge and
keep contents safe.
Mydent International’s impression
material line is also an industry favorite, the company says. Recognized by
Dental Product Shopper, DEFEND impression materials have been described
by dentists as “the best material ever
used.” Offering exceptional mix and
flow characteristics, DEFEND VPS and
bite registration impression materials
provide outstanding detail and require
minimal dispensing effort.
DEFEND+PLUS Prophy Paste, a 2010
“Recommended” product, delivers superior polishing and stain removal properties in a splatter-free formula. The paste
is gluten-free to ensure against allergic
reactions and contains 1.23 percent active
fluoride ion. DEFEND+PLUS Prophy Paste
is available in flavors like mint, cherry,
vanilla/orange, root beer, tangerine and
bubble gum.
Mydent also manufactures a variety of
gloves and facemasks, including powderfree micro textured latex exam gloves,
powder-free nitrile textured exam
gloves, powdered professional latex
exam gloves, “diffuser” (anti-fog) pleated
ear loop and tie-on mask, DEFEND+PLUS
Pleated Procedural Ear-Loop Mask, Pleated Ear-Loop Mask with Shield and more.
The company’s recent release of
DEFEND Powder-Free Textured Nitrile
Exam Gloves (LITE) have quickly gained
popularity. These latex free gloves, purple in color, are packed 200 per box to
provide maximum value. They are also

highly puncture resistant and provide
great tactile strength and dexterity.
For 2012, Mydent International will
continue to grow its product line by introducing DEFEND Prophy Angles, lightcured pit and fissure sealant, X-ray barrier envelopes, temporary crown and
bridge material, dental needles, plastic
triple trays, paper tray covers, bouffant
caps and shoe covers.
Mydent International is also active in
supporting charitable organizations.
With autism rates estimated as high as
1 in 91 children, Mydent International
feels compelled to take action. As a result, a portion of the profits from every
DEFEND product sold goes to Autism
Speaks, the nation’s largest and most effective autism science and advocacy organization. Mydent International also
supports Dental Lifeline Network and
ADA’s Give Kids a Smile through a variety
of product donations.
Mydent International is dedicated to
fully maintaining the DEFEND brand
promise: “To provide the healthcare professional with the highest quality infection control products, disposables, preventatives and impression materials at
affordable prices, supported by superior
service and 100 percent customer satisfaction.”
Dental professionals are encouraged to
take advantage of Mydent International’s
free product sample program. To learn
more, visit www.defend.com/freesamples.
(Source: Mydent International)


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[34] =>
exhibitors

34

Dental Tribune Daily U.S. Edition | Feb. 24, 2012

Kuraray offers CLEARFIL Bond System F
Kuraray’s legend dates back to 1926, in
the town of Kurashiki, Japan, where it
began as a producer of synthetic fibers.
In 1978, Kuraray developed the technology that would redefine dentistry as we
know it now, with the introduction of
the world’s first dentin bonding agent,
CLEARFIL BOND SYSTEM F.
Concurrently, Kuraray pioneered the
first total-etch and the first self-etch
technique on dentin and enamel. Today, Kuraray has set the gold standard
for dental bonding agents with its revolutionary product released in 1999,
CLEARFIL SE BOND. With this product,
Kuraray has coined itself as a leader in
bonds and adhesives.
Kuraray’s focus on adhesive dentistry
makes it a cut above the rest, the company says. With the creation of CLEARFIL
SE BOND and Panavia products, Kuraray
has earned its title as a leader in adhesive dentistry. The goal is to preserve
dental health through longevity of the
restoration utilizing the concept of minimal intervention.
A strong chemical bond will hold a restoration in place without having to remove large amounts of tooth structure.
With the development of the proprietary monomer, MDP, more than 25 years
ago, this strong chemical bond between
the restoration and tooth structure can
occur with virtually no post-operative

Here in Chicago
Additional information can be found by visiting the
Kuraray booth, No. 3843, or by visiting online at
www.kuraraydental.com.

Kuraray introduces the dentin bonding agent CLEARFIL BOND SYSTEM F. Photo/Provided by
Kuraray

sensitivity.
For 2012, Kuraray is proud to present the dental industry with another ground-breaking bonding agent,
CLEARFIL S3 BOND PLUS. This is an allin-one, self-etching adhesive for treating enamel and dentin with only one
liquid component and one application,
making it a smart choice for the dental
professional looking to save time while
decreasing post-operative sensitivity.
With CLEARFIL S3 BOND PLUS, phase

separation is omitted, when compared
with other competitive single-step
bonding products. This product also
contains the proprietary monomer,
MDP, for a chemical bond, which offers
the most advanced, one-step bonding
system. Historically, one-step products
demonstrate poor performance, creating the need for CLEARFIL S3 BOND
PLUS.
Low technique sensitivity and virtually no post-operative sensitivity go hand-

in-hand with CLEARFIL S3 BOND PLUS.
Originally introduced in 2005 as Clearfil
S3 Bond, improved curing properties,
new photo initiator, fluoride-release and
a shortened self-etch time of 10 seconds
are all improvements bringing it to the
“PLUS” status.
With many competitors, it is common for there to be many steps within a
“single-step” product. Simplicity is the
basis of CLEARFIL S3 BOND PLUS; there
is no bottle shaking, no mixing, no multiple applications involved with this
product (offered in a bottle or a unit dose
applicator). This bonding agent perfectly
complements a dentin or enamel bond
when used with light-cure composites,
and it can also be used for post-cementation and core build-ups in conjunction
with CLEARFIL DC CORE PLUS.
Ease of use with outstanding performance and long-term results proves the
Kuraray name within the dental industry, the company says. Dental professionals can rest assured when they see
CLEARFIL products on their shelves,
knowing that they have chosen the gold
standard for their dental practice.

The new gem in the Denticator family
Hygienists have been
talking, and Denticator
has been listening
As the needs of clinicians continue to
evolve, Denticator has simultaneously
tailored its products to better serve its
customers. Denticator is committed to
making preventive dentistry more accessible, affordable and enjoyable for all clinicians by continuously delivering products that bring fun to the dental office,
without sacrificing the quality dental
professionals and patients both expect
and deserve.

Denticator Emerald™
After extensive research, product development and continuous focus groups,
Denticator has designed a disposable
prophy angle that meets the needs of a
clinician performing prophylaxis: the
Denticator Emerald.
The Emerald’s most prominent feature is the ergonomic bend found in the
prophy angle body. This extra 17-degree
bend greatly enhances access to the posterior regions of the oral cavity. The bend
also helps keep the operator’s wrist in a
more neutral position during prophy
cleanings to decrease wrist fatigue and
chances of further complications.
A latex-free, short cup was designed

Here in Chicago
To learn more about the Denticator Emerald, or any
of Denticator’s other products, call (800) 227-3321 or
e-mail info@denticator.com. To request samples or
learn more about the company’s products, visit
www.denticator.com or stop by the Denticator
booth, No. 3925.

specifically for the Emerald. This cup features ridges on the outside to help guide
paste and reduce splatter. These ridges
also enhance stain removal — especially
in interproximal regions — and help
provide optimal cup flare. Moreover, accesses on interproximal, subgingival, lingual, buccal and occlusal surfaces have
been improved. Clinicians can use the
outside of the cup to access lingual and
buccal regions as well.
Additionally, the Emerald has an updated gearing system, designed to help
it operate smoother and reduce vibration
while running on slow-speed hygiene
handpieces. The compatibility of the
Emerald angle with slow-speed hygiene
handpieces makes it usable for most
clinicians, and the new gearing system
provides improved comfort for both the
clinician and the patient.
Another enhanced feature is the subtle
ridges that can be found at the base of
the prophy angle to help improve clinicians’ grip on the angle in the presence of
saliva, water and prophy paste. Because
many clinicians hold the base of the prophy angle, this design is a nice improve-

ment when compared to other prophy
angles with a smooth base.
The final enhancement is the unique
metallic color, which provides a sleek
look that is different from other prophy
angles. This makes the Emerald easily distinguishable from other products
around the dental office.

Denticator background
For a better understanding on how Denticator disposable prophy angles have
evolved into the innovative and clean
style found in the Emerald, it is important to know the progression of Denticator as a company.
Denticator was founded in 1931 and
recognized as a pioneer in the disposable
prophy angle market after introducing
the Original Green® Prophy Angle in the
late 1980s. Since then, Denticator has be-

come known for its reliable, quality products and is currently offering four unique
prophy angles that fit a variety of needs.
The Original Green, which contains a
shorter cup and traditional webbing for a
quick and efficient clean; the Diamond™,
with its distinct diamond design inside
a longer cup to reduce splatter; Zooby, a
kid-friendly, animal-themed disposable
prophy angle aimed, but not limited to,
pediatric patients; and now the Emerald.

Conclusion
By creating the Emerald, Denticator is
providing clinicians with a prophy angle
they want to use. They will be able to recognize that this disposable prophy angle
was designed with both them and their
patients in mind when they experience
the enhanced grip, improved comfort
and greater interproximal access.

The new Denticator
Emerald disposable
prophy angle.

Photo/Provided by
Denticator


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exhibitors

36

Patterson Dental and
RevenueWell get serious
about practice marketing
Patterson Dental comes to this year’s
CDS Midwinter meeting with a brand
new product and a renewed focus on
helping its customers succeed in the
Internet age. Its new partner, Chicagobased RevenueWell Systems, developed
a breakthrough online service that helps
dental offices cut costs, attract new patients and engage existing patients with
very little effort from the doctor and
staff.
RevenueWell is an online system that
uses information from the office’s existing practice-management software
(e.g. Eaglesoft, Dentrix) to automatically
communicate with patients, access accounts online and help practices send
out highly targeted, effective marketing
campaigns to the patient base.
One of RevenueWell’s main value propositions is its ability to completely automate more than 20 types of common
patient communications. RevenueWell
does this by analyzing each patient’s appointment, procedure and account data
and sending them timely e-mails, postcards, letters, SMS messages and automated voice calls based on the practice’s
Ad

Here in Chicago
For more information on the RevenueWell Systems,
stop by booth No. 1016.

settings. Some of these communications,
like appointment confirmations, birthday cards, welcome packets and post-op
instructions, are focused on improving
the practice’s operations and delivering
better patient care. Others are geared at
bringing patients back into the office for
recommended treatment and maintenance. This includes:
Recall and reactivation communications that use a combination of e-mail,
SMS and direct mail messages to ensure
patients stay current with their hygiene
appointments
Expiring insurance benefits reminders
that remind patients to use their insurance benefits before the end of the year
Video treatment plan follow-ups, an
industry-first feature that automatically
follows-up with patients who have had
a treatment plan created for them but

Dental Tribune Daily U.S. Edition | Feb. 24, 2012

canon rebel t3i
The Canon Rebel T3i is the first Rebel
model to include the ability to work
with wireless flashes. This feature was
previously reserved for higher end, professional cameras and allows the T3i to
work with modern wireless macro
flashes.
Doing away with the flash power pack
and cord results in a lighter, more balanced camera.
The Rebel T3i is an 18-megapixel digital camera that features an articulat-

ing LCD screen and a 1080p HD video
mode.
PhotoMed offers two wireless flash
options for the T3i as well as two traditional macro flashes and four macro
lens options.
For more information or to see the
Canon Rebel T3i for yourself, visit www.
photomed.net, call (800) 998-7765 or
stop by the PhotoMed booth, No. 825,
here during the Chicago Midwinter.

Photo/Provided by PhotoMed

” See MARKETING, page 38


[37] =>

[38] =>
38
How is your free
throw? If you
are ready to
take a shot, stop
by Suni Medical
Imaging (booth
No. 439). You
could win cool
Apple products
or even a
vacation!

exhibitors

Dental Tribune Daily U.S. Edition | Feb. 24, 2012

“ EXPLORE, Page 1
to their patients, who hold the screen
in their hands for quick and easy visual
clarification. No computers or software
are needed. Dr. Bob Clark, who invented
Dr.QuickLook, says it’s all about increasing case acceptance.
In addition to the new, there is also the
tried and true. Doxa Dental, for example,
is offering its Ceramir Crown & Bridge
bioceramic dental luting cement, which
is designed for the permanent cementation of crowns and fixed partial dentures, as well as gold inlays and onlays,
prefabricated metal and cast dowels and
more. Stop by booth No. 3248 to learn
more.
Many companies offer special promotions, show specials or giveaways at the
Midwinter Meeting.
At VOCO America (booth No. 2043),
you can spin a wheel to win free product

samples or even gift cards to Starbucks.
And at Suni Medical Imaging (booth No.
439), you can practice your free throw
technique and enter a drawing for prizes.
If you’re lucky, you could win cool Apple
products or even a vacation!
Of course, these are just a sample of the
hundreds of offerings that await meeting
attendees on the show floor. The exhibit
hall is open today until 5:30 p.m. and Saturday from 9 a.m. to 5:30 p.m.

Ad

Dave Cox of Doxa Dental (booth No. 3248).

Dr. Bob Clark is inventor of the Dr.QuickLook
dental viewer. You can get a demonstration
at booth No. 4630.

“ MARKETING, Page 36
didn’t yet make an appointment to start
treatment.
RevenueWell takes a similarly comprehensive and automated approach to solving its customers’ other marketing and
patient management challenges. From
automatically collecting online patient
reviews to asking patients for referrals to
establishing and maintaining a practice’s
profile across more than 100 online destinations, the system makes the best out
of today’s online technologies to make
practice marketing easy.
“RevenueWell is the first company that
we saw in the marketplace that not only
gets the technology aspects of online
marketing, but was willing to invest into
applying these concepts uniquely to the
dental field,” said Tim Rogan, vice president of marketing.
Patterson Dental is the only nationwide
distributor of the RevenueWell Suite and
offers professional installation and support for the product through its state-ofthe-art Patterson Technology Center.


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