today daily Chicago Midwinter Meeting, Feb. 23, 2012
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[1] =>
CH
ICA
GO
!
DA
ILY
IN
DENTAL TRIBUNE
The World’s Dental Newspaper · U.S. Edition
THursday, february 23, 2012 — Vol. 5, No. 1
www.dental-tribune.com
Time to shop
HOP ON BOARD
Next stop: florida
A multitude of products are
available in the exhibit hall.
Here‘s a sneak peek.
You won’t believe what
is waiting for you in the
registration area.
Pack up the family and
head to Florida for a
vacation and education.
” page 4
” page 10
” page 30
Go be
social
Companies from
45 countries to show
off new innovations
and technologies
M
ore than 30,000 dentists
and dental professionals
have arrived to explore
the latest innovations
and techniques in dentistry here at the
Chicago Dental Society’s (CDS) 147th annual Chicago Midwinter Meeting. Joining
them are more than 600 exhibitors representing 45 countries from around the
globe.
The Chicago Midwinter Meeting is one
of the largest exhibits of dental products
” See SOCIAL, page 2
Attendees wait to register for the 45th annual Chicago Dental Society’s Midwinter Meeting. Photo/Dental Tribune File Photo
Ad
Restaurant Week returns
with dishes from fresh faces
Chicago Restaurant Week, produced by
the Chicago Convention & Tourism Bureau (CCTB), returns for its fifth annual
culinary celebration, featuring value
pricing at more than 230 restaurants
throughout the Chicago area, including
nearly 80 new participating restaurants
and tasty special events.
Supported by the CCTB’s restaurant
members, the 10-day dining festival
runs through Feb. 26 and features prix
fixe menus starting at $22 for lunch and
$33/$44 for dinner, excluding beverages,
tax and gratuity.
The annual Restaurant Week is an op-
portunity to pay tribute to Chicago’s
masterful chefs and give diners an opportunity to experience the multitude
of flavors in the city while bringing business to establishments during a typically
slower time of year.
” See RESTAURANT, page 2
[2] =>
meeting news
2
Dental Tribune Daily U.S. Edition | Feb. 23, 2012
“ SOCIAL, Page 1
in North America and among the top
four health-care tradeshows in the country, according to Expo magazine.
“The Midwinter Meeting is an opportunity for the dental community to experience the finest and most groundbreaking technologies available and receive
hands-on courses and in-depth educational programs,” said 2012 CDS President John Gerding, DDS. “Ultimately,
what [you] learn at the meeting will lead
to the highest quality care available to
patients.”
Attendees will not only have a first
look at what’s new in modern dentistry
but will also have access to an agenda of
educational programs that address all aspects of dentistry. With 120 speakers, 190
courses and 38 hands-on courses, there is
sure to be a topic for everyone. Programs
include:
• “The Value of Social Media in Dentistry.” Explore the various facets of the
modern web as it applies to dentistry,
including social media, and learn how to
turn a website visitor into a patient.
• “Does Your Practice Pass the ‘Whitening Systems’ Test?” Attend a live, inoffice demonstration where you will
learn how to evaluate the best treatment
for the patient using the right product.
The CDS will live stream the demonstration on its Facebook page.
• “Will You Still Treat Me When I’m 64?”
Review the changes associated with
aging and how they affect oral health,
plus learn the modifications of dental
treatments for patients with special
needs.
Returning this year are the Health
Screening Program, which now includes
the addition of auditory testing, and live
televised patient procedures each day of
the meeting.
New products and services can help
you to provide the best in care for your
patients, so how about earning some C.E.
credit for taking the time to learn about
them? You can gain one unit of C.E. credit
per day just by visiting exhibit booths.
More than 600 exhibitors will display
their products and services in the West
Building, Level 3, Hall F, today through
Saturday.
Finally, don’t forget about the special
events. Today’s Opening Session starts
with a reception followed by the awards
program and a Frank Sinatra tribute
performance by singer Ryan Baker. On
Friday is the annual Fashion Show and
“ RESTAURANT, Page 1
New to the Chicago Restaurant Week
scene are Bar Toma, GT Fish & Oyster,
Michael Jordan’s Steakhouse, NoMI
Kitchen, Paris Club and Table Fifty-Two
along with dozens of other fresh faces.
The growing list of participating restaurants has already exceeded last year’s
achievement.
For a complete list of participating
member restaurants, visit www.eatitup
chicago.com.
Additionally, a couple unique Chicago
attractions will feature food-themed
events during Chicago Restaurant Week.
Visit www.eatitupchicago.com for more
information. These include:
DENTAL TRIBUNE
The World’s Dental Newspaper · US Edition
Publisher & Chairman
Torsten Oemus t.oemus@dental-tribune.com
Chief Operating Officer
Eric Seid e.seid@dental-tribune.com
Group Editor
Robin Goodman r.goodman@dental-tribune.com
Editor in Chief Dental Tribune
Dr. David L. Hoexter d.hoexter@dental-tribune.com
Managing Editor Show Dailies
Kristine Colker k.colker@dental-tribune.com
Managing Editor
Fred Michmershuizen
f.michmershuizen@dental-tribune.com
Managing Editor
Sierra Rendon s.rendon@dental-tribune.com
Managing Editor
Robert Selleck r.selleck@dental-tribune.com
Product & Account Manager
Mark Eisen m.eisen@dental-tribune.com
Marketing Manager
Anna Kataoka-Wlodarczyk
a.wlodarczyk@dental-tribune.com
Sales & Marketing Assistant
Lorrie Young l.young@dental-tribune.com
C.E. Manager
Christiane Ferret c.ferret@dtstudyclub.com
Dental Tribune America, LLC
116 West 23rd St., Ste. #500
New York, N.Y. 10011
(212) 244-7181
Published by Dental Tribune America
© 2012 Dental Tribune America, LLC
All rights reserved.
Dental Tribune strives to maintain the utmost accuracy in its news and clinical reports. If you find a factual error or content that requires clarification, please
contact Managing Editor Robert Selleck at r.selleck@
dental-tribune.com.
A view of Chicago. Photo/Provided by www.sxc.hu
Here in Chicago
Dental Tribune cannot assume responsibility for the
validity of product claims or for typographical errors.
The publisher also does not assume responsibility for
product names or statements made by advertisers.
Opinions expressed by authors are their own and may
not reflect those of Dental Tribune America.
Registration
McCormick Place West arrivals and departures
Register on-site at the McCormick Center West,
Level 3 Concourse. Registration hours are 7:30 a.m.–
5 p.m. today through Saturday.
• Gate 40: taxi pick up/drop off
Hours
Shuttle bus service
Editorial Board
• Exhibit hall: 9 a.m.–5:30 p.m. today through Saturday. The exhibit hall is located on Level 3, Hall F.
Most hotel shuttles will run to and from the West
Building of McCormick Place. Shuttle bus service is
available between 7–11 a.m. and 3:30–6:30 p.m.
Dr. Joel Berg
Dr. L. Stephen Buchanan
Dr. Arnaldo Castellucci
Dr. Gorden Christensen
Dr. Rella Christensen
Dr. William Dickerson
Hugh Doherty
Dr. James Doundoulakis
Dr. David Garber
Dr. Fay Goldstep
Dr. Howard Glazer
Dr. Harold Heymann
Dr. Karl Leinfelder
Dr. Roger Levin
Dr. Carl E. Misch
Dr. Dan Nathanson
Dr. Chester Redhead
Dr. Irwin Smigel
Dr. Jon Suzuki
Dr. Dennis Tartakow
Dr. Dan Ward
• Courses will be conducted today through Saturday. Courses start at 8 a.m., 8:30 a.m., 9 a.m., 1:30
p.m. and 2 p.m.
Luncheon at the Hilton & Towers in the
Grand Ballroom and an evening of entertainment at the Park West featuring
Stayin’ Alive, a Bee Gees tribute band. On
Here in Chicago
For more information on Chicago Restaurant
Week, visit www.eatitupchicago.com. Stay up-todate by following @ChooseChicago on Twitter and
selecting “LIKE” on ChooseChicago’s Facebook
page. Visitors to the Facebook page can enter for a
chance to win one $100 gift certificate awarded
daily.
• Chicago Detours: Quench your thirst
while you listen to stories of prohibition,
jazz, vice, social clubs and more during
Chicago Detours’ Good Times Historic
Bar Tour. You’ll stop for libations, light
appetizers and story-telling at historic
bars and other venues during this guided
two-hour and 15-minute half-mile walking tour (90 percent indoors).
• Gates 41, 43, 44: CDS hotel shuttles
• Gate 42: private charter and limo pick up/drop off
Online
www.cds.org/mwm_2012/ for more information
Saturday, end the meeting by attending
the President’s Dinner Dance at the Hilton & Towers in the Grand Ballroom, featuring the Don Cagen Orchestra.
Guests will also receive a gift packet.
Kids younger than age 18 are not recommended to attend. Tours are offered on
many dates in February.
• The Second City: Laugh it UP and enjoy
pizza during matinee or evening shows
of The Second City’s “History of Sex” or
“Sex, Love & The Second City” at UP, the
comedy club’s newest venue. Pizza and
performance packages are available for
lunch or dinner on select dates.
Chicago Restaurant Week is sponsored
by 101.9fm THE MIX, American Express,
Belvedere Vodka, Blue Moon, Chicago
magazine, Chicago Tribune, Groupon,
KEY — This Week in Chicago magazine,
Metromix, Moet & Chandon, RedEye,
United Airlines and Yelp.
Tell us what you think!
Do you have general comments or
criticism you would like to share? Is
there a particular topic you would like
to see articles about in Dental Tribune?
Let us know by e-mailing feedback@
dental-tribune.com. We look forward to
hearing from you! If you would like to
make any change to your subscription
(name, address or to opt out) please
send us an e-mail at database@
dental-tribune.com and be sure to
include which publication you are
referring to. Also, please note that
subscription changes can take up to
six weeks to process.
[3] =>
[4] =>
exhibitors
4
Dental Tribune Daily U.S. Edition | Feb. 23, 2012
Quality control achieved
by controlling everything
At NSK it’s all in-house:
researching, developing,
manufacturing, testing,
improving
NSK uses more than 17,000 precision
parts to build its high-speed rotary cutting instruments and accessories, which
include handpieces and tips used by dental professionals for restorations, prosthetics, endodontics, oral hygiene, lab
work and surgery.
Considering the market’s ongoing demand for ever-more precise, strong and
compact instruments, that’s not really
surprising.
The surprising part is this: Out of those
17,000-plus parts, NSK manufactures
more than 85 percent of them in-house.
The company even designs and builds
the equipment it uses to manufacture
and test those parts — so it can ensure
micron-order accuracy. It’s all part of an
obsessive focus on quality control that
dates back to the company’s founding in
Japan in 1930.
Today, NSK products have proven their
worth in more than 130 countries —
including the United States, which in
1984 saw the company’s first overseas
expansion with establishment of NSK
America, now called NSK Dental LLC.
The philosophy of building the machines to build the parts to build the
product has followed the company into
every market it enters. The organization’s overall management structure
puts control at regional levels to ensure
prompt product delivery and responsive
after-sales servicing. Just as important,
it’s within the various regions that the
company constantly solicits feedback
from users of its products. The goal is to
be able to swiftly respond to local needs.
This ability to quickly respond to local demand trends goes directly back to
NSK’s in-house control over every step of
the research, development and manufacturing process. As an example, because
of growing interest in products that combine mechanics and electronics, NSK has
formed a specialized group of engineers
looking specifically at such applications.
Also supporting the company’s quickto-respond product-development efforts
are its in-house electro magnetic compatibility (EMC) standard test facilities.
EMC standards for medical equipment
are stricter than those for general consumer appliances. Ensuring EMC compliance at the earliest stages of research
and development helps NSK shorten the
overall product-development process.
It’s all about the hand
Control of all aspects of the development
process helps NSK ensure timely regulatory compliance, improve reliability and
NSK President and COO Eiichi Nakanishi
U.S. headquarters in Hoffman Estates, Ill. Photos/Provided by NSK Dental LLC
Here in Chicago
For more information, contact NSK Dental at (800)
585-4675, e-mail info@nskamericacorp.com, go online to www.nskamerica.com or stop by the NSK
booth, No. 3846.
speed up development time. But even
more critical to NSK is the direct channel
its processes create between end users
and product developers. With its dental
instruments in particular, much of the
focus goes directly to the hand of the end
user.
“Handpieces and the Human Hand —
Powerful Partners” is the company’s core
branding message. A guiding philosophy
is that a medical apparatus must work in
the dental professional’s hand first, or it’s
not worth expending all of the quality
control efforts that go into its creation.
NSK defines another of its trademarked
messages, “Expect Perfection,” also from
the perspective of the product’s users.
The phrase is meant to reflect the company’s dedication to “close consultation
with dental professionals” as central to
any product-development effort.
NSK has precise measurement standards for achieving quality control with
its ultra-fine parts processing techniques. But it takes more than numbers
to measure performance of a complete
apparatus and operating system. That’s
where a user-oriented design philosophy
becomes critical. The ultimate goal is an
ergonomic design that becomes an extension of the dental professional’s hand,
transmitting intentions of delicate hand
movements promptly and precisely to
the target.
Only after the need or concept expressed by the end user is in place does
creation and manufacturing of the instrument (and its individual parts) begin.
It’s at this phase that each part typically
goes through six to eight processes prior
to completion. Every worker involved
with any part bears responsibility for
quality in all processes. If any defect is
spotted, the part must be brought into
micro-order tolerance or removed from
the process. State-of-the-art processing
machinery further protects the company’s goal of guaranteeing 100 percent
quality.
NSK production workers are constantly improving their skills, with moreexperienced workers providing colleagues comprehensive training.
Quality focus includes environment
Looking at its mission from a broader
perspective, NSK also demonstrates a
strong commitment to minimizing environmental impacts of its manufacturing,
distribution, sales and support systems.
The company has achieved the ISO 14001
environmental management standard,
with the certification earned from what
is considered one of the strictest certificate authorities, TUV CERT in Germany.
Achieving the ISO 14001 standard required the design of a comprehensive
environmental management system and
an environmental plan encompassing
the company’s future vision.
Other certifications NSK has earned
include: EN 46001 (stricter guarantee
of quality for medical apparatus in Europe; ISO 13485 (another international
standard); MDD (93/42/EEC) (European
accreditation); and ISO 9001 (the international standard of a guarantee of quality).
Again, control of product development comes into play, with the company
modifying processes to save energy and
minimize waste at every step of research,
development, manufacturing, sales, delivery and support.
The company does not use environmental load chemicals such as chlorofluorocarbons. It has a recycling system that
achieves a 97 percent recycling rate for
cutting oil, used primarily in metal cutting. Again, control of its entire manufacturing process enables the company to
focus on environmentally friendly materials at the earliest stages of design and
development in complement with a focus on durability and energy efficiency.
A tradition of innovation
NSK’s total quality control, end-user
focus and track record have earned it
a global reputation for innovative advancements in dentistry products.
Recently, these advancements include
an ultrasonic scaler and tooth polisher;
bone-cutting instruments that employ ultrasonic technologies; a massproduced all-titanium handpiece body;
air turbines with a unified inner race and
rotor shaft to achieve vibration-free and
silent operation; and the S-Max pico, an
ultra-miniature-head handpiece (currently the world’s smallest) for better access and patient comfort.
It adds up to a strong reputation for
reliability, responsiveness and highvalue contributions to advancements
in patient care across all dental sectors,
including implant treatment, laboratory
techniques, general dentistry and endodontic treatment.
(Source: NSK Dental LLC)
The S-Max pico from NSK, with the world’s smallest head
and neck size, was developed based on dentist feedback
expressing an unmet need for a smaller-head handpiece.
[5] =>
[6] =>
exhibitors
6
Dental Tribune Daily U.S. Edition | Feb. 23, 2012
Crest Oral-B names Kareen
Wilson a ‘pro in the profession’
Crest Oral-B congratulates Kareen Wilson, RDH, of Bloomfield, Conn., as the
third winner of the brands’ second Pros
in the Profession award program, which
honors registered dental hygienists who
go above and beyond the call of duty every day.
After careful consideration of a pool of
qualified candidates, a panel of judges selected Wilson for the award based on her
commitment to the oral health of not
only her patients but also those in coun-
Here in Chicago
Learn more about the Pros in the Profession program and nominate a pro for consideration by going online to www.prosintheprofession.com or stopping by the Crest Oral-B booth, No. 430.
tries who do not have access to proper
oral health care.
Wilson has been practicing dental hygiene for more than 15 years, holding a
bachelor of science degree from Loma
Linda University. She is part owner of the
family practice where her husband practices dentistry.
Starting in 2004, Wilson realized her
true calling when she joined mission
trips to the Dominican Republic and
Peru along with several other medical
professionals and witnessed the drastic
need for better oral health care in these
countries and other parts of the world.
Driven by that experience, she helped
start the Bethesda Medical Mission
(BMM), a nonprofit organization dedi-
Ad
Kareen Wilson, RDH, of Bloomfield, Conn., is
one of this year’s Pros in the Profession. To
nominate someone for the award, stop by
the Crest Oral-B booth, No. 430.
Photo/Provided by Crest Oral-B
cated to offering free health services to
enrich the lives of global citizens who are
less fortunate.
Serving an active role on the board
of directors of BMM, Wilson joins a band
of pediatricians, psychologists and general practitioners who facilitate mission
trips to territories covering the Caribbean, Africa, Central America and South
America.
This year, she will join BMM on its second mission trip to Haiti.
Wilson’s passion for improving oral
health is carried with her each day in her
profession as well. She is committed to
educating her patients about whole-body
wellness and the correlation between
their oral health and overall health.
With the help of some of her favorite
dental products, Wilson strives to keep
her patients bacteria-free and is always
thrilled to see the results of her work in
patients, both inside her dental practice
and in other parts of the world.
Throughout the year, three other professionals will join Wilson, Donna Caminiti of Springfield, Ill., and Julie Wells
Kroeker of McAllen, Texas, as this year’s
Crest Oral-B Pros in the Profession winners. Winners will receive a $1,000 prize,
recognition at a special award cocktail reception at RDH’s Under One Roof 2012 in
Las Vegas, a recognition plaque, tribute
in dental trade media news announcements and on www.dentalcare.com and a
trip to P&G headquarters.
If you know any worthy pros, give them
the recognition they deserve by nominating them today. Nominations will be
accepted through April, either online or
at the Crest Oral-B booth here in Chicago
and at other upcoming dental conventions.
Nominations should be submitted by
dentists, fellow hygienists, dental assistants, professional colleagues and collegiate colleagues, conveying why the
nominees are true pros.
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[8] =>
8
exhibitors
Dental Tribune Daily U.S. Edition | Feb. 23, 2012
A revolution in oral care
SockIt! Gel helps to manage and heal oral wounds
Here in Chicago
By SockIt! Gel
Dentistry has seen dramatic developments in materials and techniques,
especially in the last 20 years. Dentists
provide care to patients as a matter of
course that was unthinkable just a few
years ago. However, dentistry finds itself
still woefully lacking in one area — that
of oral wound care.
Various procedures that result in injured tissues are performed every day.
Patients may receive a prescription for
pain medication, sometimes coupled
with instructions to use a rinse to help
reduce oral microbial counts, and that is
about all.
However, we still do not provide patients with the one thing that is considered the standard of care in treatment
of almost any other exposed part of the
body: a wound dressing. This is not surprising because current wound dressings
are not practical in dentistry.
Wound dressings are hallmarks of
proper wound care. Wound dressings
perform functions that are requisites for
optimal healing: they protect wounds
from irritation (and pain) and help reduce microbial contamination.1 But because of the impracticality of standard
oral wound dressings, dental patients
have been denied ideal care.
We prescribe narcotics, but these drugs
come with their own set of issues. In addition to their toxicities and potential
for abuse, they don’t always provide sufficient pain relief or the relief doesn’t last
until patients can safely take another
dose.2 These concerns apply even to overthe-counter drugs such as acetaminophen.3
A plethora of bacterial, fungal, protozoal and viral species reside in the human mouth. Many of these are potential
pathogens that can delay healing.
In an attempt to address this issue,
many dentists resort to various antimicrobial rinses to help prevent infection. However, almost all of these are
toxic to some extent and should not be
swallowed.
In addition, many of these products
contain ingredients such as chlorhexidine, povidone-iodine, etc., that, while
effective against bacteria, are toxic to the
cells of wound healing. 4–8
Wouldn’t it be nice to be able to provide
patients with a safe and effective means
to achieve constant pain relief, to protect
oral wounds from contamination and to
promote optimal healing?
SockIt! Oral Hydrogel Wound Dressing
is the answer to this pressing need.
SockIt! is a hydrogel wound dressing
approved by the FDA for management of
any and all oral wounds. SockIt! is ideal
for tooth extractions, with periodontal,
implant, graft and other procedures, as
well as mucosal ulcers, lesions and all injuries to the mouth.
SockIt! signals a revolution in oral
wound care because of the benefits it
provides and the safety it possesses.
For more information about SockIt! Gel or to see it
for yourself, stop by booth No. 4808.
4.
5.
6.
7.
Use SockIt! with various procedures, including extractions, immediate dentures, laser
procedures, implants, hygiene procedures, grafts and more. Photo/Provided by SockIt! Gel
‘Wouldn’t it be nice to be able
to provide patients with a
safe and effective means to
achieve constant pain relief,
to protect oral wounds from
contamination and to promote
optimal healing?
SockIt! is unique in composition. It is
drug-free. But more than that, SockIt!
is composed entirely of all-natural food
ingredients.
The specific combination of ingredients is extremely effective in providing the desired benefits, is completely
non-toxic and is safe when swallowed.9-17
SockIt! has no medical, pharmacological
or age restrictions associated with its use.
SockIt! provides three important benefits to the patient:
• Fast pain relief without a numb sensation. The patient may apply SockIt!
as often as needed for pain relief (true
patient-controlled analgesia).
• Protection of wounds from contamination.
• Optimal wound healing.
SockIt! is easy to use. Apply SockIt! in
the office. Dressing wounds as soon as
possible to protect them from contamination is a major tenant in wound care.
Send the syringe with the remainder of
the gel home with the patient. Patients
should apply SockIt! to the affected
area(s) at least four times each day until
the syringe is empty. They may apply
it more often if needed for pain relief.
There are no restrictions to its use.
Dentistry provides a multitude of opportunities to care for oral wounds. Ac-
cording to the ADA, the following numbers of procedures are performed each
year in the United States (and for which
SockIt! is ideal):
• 46 million teeth extracted
• 569,000 gingivectomy or gingivoplasty procedures
• 834,000 osseous surgeries
• 500,000 bone-replacement grafts
• Hundreds of thousands of other periodontal procedures
• 2 million surgical implants placed
• 13 million scaling and root planing
procedures
• 5 million complete dentures delivered, many of which are immediate dentures18
That’s a lot of discomfort that should
be managed, and healing that must occur. SockIt! safely and effectively addresses both needs. Patients report immediate pain relief with reduced (or no)
need for prescription narcotics. Dental
professionals report a significant reduction in postoperative complications and
faster healing.
Join the revolution in oral care with
SockIt! Oral Hydrogel Wound Dressing.
Your patients will love you for it!
8.
9.
10.
11.
12.
13.
14.
15.
References
1.
2.
3.
Wiseman DM et al. Wound dressings: design and use. Cohen IK, Diegelmann RF,
Lindblad WJ; Wound Healing: Biochemical
and Clinical Aspects. Philadelphia, WB
Saunders Company; 1992:562.
Fricke JR et al. A double-blind, single-dose
comparison of the analgesic efficacy of tramadol/acetaminophen combination tablets, hydrocodone/acetaminophen combination tablets, and placebo after oral
surgery. Clin Ther 2002;24(6):953–68.
Mort JR et al. Opioid-paracetamol pre-
16.
17.
18.
scription patterns and liver dysfunction: a
retrospective cohort study in a population
served by a US health benefits organization. Drug Saf 2011;34(11):1079–88.
Pucher JJ, Daniel JC. The effects of
chlorhexidine digluconate on human fibroblasts in vitro. J Periodontol 1992;63(6):526–
32.
Chang YC et al. The effect of sodium hypochlorite and chlorhexidine on cultured human periodontal ligament cells. Oral Surg
Oral Med Oral Pathol Oral Radiol Endod
2001;92(4):446–50.
Wilken R et al. In vitro cytotoxicity of
chlorhexidine gluconate, benzydamineHCl and povidone iodine mouthrinses on
human
gingival
fibroblasts.
SADJ
2001;56(10):455–60.
Cabral CT, Fernandes MH. In vitro comparison of chlorhexidine and povidone-iodine
on the long-term proliferation and functional activity of human alveolar bone
cells. Clin Oral Investig 2007;11(2):155–64.
Giannelli M et al. Effect of chlorhexidine
digluconate on different cell types: a molecular and ultrastructural investigation.
Toxicol In Vitro 2008;22(2):308–17.
Kennedy TJ, Hall, JE. A drug-free oral hydrogel wound dressing for pain management
in immediate denture patients. Gen Dent
2009;57(4):420–7.
Lambert et al. A study of the minimum inhibitory concentration and mode of action
of oregano essential oil, thymol and carvacrol. J Appl Microbiol 2001;91(3):453–62.
Chaieb K et al. The chemical composition
and biological activity of clove essential
oil, Eugenia caryophyllata (Syzigium aromaticum L. Myrtaceae): a short review.
Phytother Res 2007;21(6):501–6.
Burt S. Essential oils: their antibacterial
properties and potential applications in
foods — a review. Int J Food Micobiol
2004;94(3):223–53.
Oussaiah M et al. Mechanism of action of
Spanish oregano, Chinese cinnamon, and
savory essentail oils against cell membranes and walls of Escherichia coli
O157:H7 and Listeria monocytogenes. J
Food Prot 2006;69(5):1046–55.
Schepetkin IA et al. Botanical polysaccharides: Macrophage immunomodulation
and therapeutic potential. Int Immunopharmacol 2006;6:317–33.
Jettanacheawchankit S et al. Acemannan
stimulates gingival fibroblast proliferation, expressions of keratinocyte growth
factor-1, vascular endothelial growth factor, and type I collagen; and wound healing. J Pharmacol Sci 2009;109(4):525–31.
Tizard IR et al. The biological activities of
mannans and related complex carbohydrates. Mol Biother 1989;1(6):290–6.
Plemons JM et al. Evaluation of acemannan
in the treatment of recurrent aphthous
stomatitis. Wounds 1994;6(2):4.
American Dental Association: 2005-06
survey of dental services rendered. www.
ada.org 2007;34–40.
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[10] =>
exhibitors
10
Dental Tribune Daily U.S. Edition | Feb. 23, 2012
The Experience Gendex
Bus: You just can’t miss it
There’s a special treat for Chicago Midwinter Meeting attendees this year: the
Experience Gendex Bus! After several
days of setup, this one-of-a-kind, 46-foot
motor coach is now parked in the registration area. You literally can’t miss it.
Greeting attendees and beckoning all
to “jump on board,” the bus offers tours
that promise to be fun and educational.
The Experience Gendex team is standing
by, eager to show guests all the bus and
Gendex has to offer.
To make the visit even more special, every 100th visitor on the bus will receive
a die-cast Experience Gendex mini-bus.
This is a quality replica of the actual bus.
The 46-foot motor coach, nicknamed
“Rolling Blue Thunder,” displays two of
the newest products for Gendex, the
Gendex GXDP-700™ pan-ceph-3D and
GXDP-300™panoramic X-ray system. The
design of the bus gives dentists a chance
to have a hands-on experience with Gendex products in a “dental ambiance.”
On-board are products such as the
award-winning GXS-700™ sensors, GXC300™ cameras, an expert® DC intraoral Xray and the new GXPS-500™ PSP. Guests
Here in Chicago
Be sure to visit the Experience Gendex Bus in the
registration area and to stop by the Gendex booth,
No. 1200, for more information on how Gendex
products can improve your practice. Every 100th
visitor on the bus will receive a die-cast Experience
Gendex Bus like the one above.
The Experience Gendex Bus is parked and ready to go Tuesday in the registration area.
Photos/Provided by Gendex
can also check out the modern P&C®
(Pelton & Crane) dental chair with KaVo®
handpieces and the flat-screen TVs that
stream educational and product content.
This is the first time the Chicago meeting has had such a display.
“We were so thrilled to bring the bus
to the Chicago Midwinter Meeting,” said
Gary Piper, senior art director for Gendex. “This is one of the most-well attended meetings, always buzzing with excitement. On a personal note, Chicago is my
home — I especially like being able to invite the local dentists I know to jump on
board and witness innovation on a grand
scale.”
Take a closer look at Captek Nano
The re-engineered and refined Captek
Nano technology for crowns and bridges offers patients esthetic and plaqueresistant restorations that are cementable and strong, all at affordable,
flat-fee pricing.
The Argen Corp., based in San Diego,
Calif., is one of the largest dental alloy
manufacturers worldwide. It acquired
manufacturing for all Captek Nano products in 2011.
Nick Azzara, director of Captek Division of Argen, said of the benefits this
acquisition has offered: “Captek has long
been known for the wonderful esthetic
solutions it provides. It was and still is
the only restorative option that is clinically proven to offer protection from
harmful bacteria in the sulcus.
“With the power of the Argen company behind Captek, we have been able to
minimize manufacturing costs, stabilize
material cost to the lab and dentist and
expose the updated Captek Nano materials and techniques.”
Win free Captek for the month
of March
Visit booth No. 3011 to learn more about
the features and benefits of Captek Nano
Crowns and Bridges and for a chance to
win two prizes.
The first prize is free Captek Nano
restorations ($1,000 value) during the
Here in Chicago
For a chance to win a free month of Captek Nano
materials or a Captek Patient Education Crown,
stop by the Argen booth, No. 3011. The first 100
dentists will receive a $50 coupon for use at any
Captek Certified Laboratory.
Captek Nano Crowns and Bridges.
Photo/Provided by Argen
month of March. The second prize is
an authentic Captek Patient Education
Crown (value $150).
In addition, the first 100 visitors will
receive a $50 coupon. This coupon is redeemed by prescribing Captek from one
of the many quality Captek Certified
Laboratories showing here in Chicago.
Captek Certified Labs can be identified
by obtaining a list at booth No. 3011 or by
looking for the 10 labs displaying Captek
Certified Lab signs.
More esthetic and stronger
The original Captek material was referred
to as an “internally reinforced gold.” Copings were designed by taking high purity
gold and placing an internal structure of
hard, thermally stable particles of platinum and palladium within the gold.
Captek Nano is also an “internally reinforced gold,” yet with the advancements
in nano particle technology, there is a
more than a 100 percent increase in the
density of the hard particles within the
Captek Nano vs. the original materials.
This advancement creates stronger
copings in even thinner dimensions. The
result is more strength, lower costs and
even better esthetics, making Captek
Nano the ideal restoration for endodontically treated teeth — over implants and
dark preps — and patients with high carries or periodontal risk.
Captek materials have a warm gold color that imparts a natural blend in effect
in the gingival third.
“I love the natural warmth my lab
gets from Captek restorations,” said Dr.
George Kirtley of Indianapolis. “I utilize
lithium disilicate and zirconia, yet often
they are either too translucent or too
white and opaque. I also feel that digitally designed materials quite often are
produced with mechanical and unrealistic anatomy.
“Captek has been a great solution for
me for many years. I get the esthetics I
demand and extra protection from caries or harmful bacteria that can cause
periodontal disease.”
Dr. Ross Nash of Charlotte, N.C., says:
“Captek is a standard restorative option
that performs really well esthetically,
even with conservative margin preparation, and is highly protective of my patient’s soft-tissue health.
“For more than 18 years, Captek has
been the standard restorative option I
turn to. Now with the nano materials,
I believe a really good product just became even better.”
Common-sense restorative answers
for high gold prices
Captek Nano materials are some of the
most cost-effective and price-stable,
high-gold based restorations available.
Argen welcomes dentists to use the $50
coupon, available to the first 100 dentists who stop by the Argen booth, No.
3011, to experience these materials first
hand.
In addition, ask about cost-effective,
yellow, low-gold, full-cast crown options
and why Henry Schein chose Argen as its
exclusive refiner for dentists throughout
the United States.
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exhibitors
12
Dental Tribune Daily U.S. Edition | Feb. 23, 2012
Save time with BEAUTIFIL Flow Plus
An interview with Shofu
Dental President and CEO
Brian Melonakos and Director
of Sales Randy Bailey
By Robin Goodman, Dental Tribune
What’s new for Shofu here at Chicago
Midwinter?
Brian Melonakos: We are continuing to
build upon the stellar success of BEAUTIFIL Flow Plus, which we feel is the most
innovative product anybody’s had in
the consumable category in quite some
years.
Ad
BEAUTIFIL Flow Plus. Photo/Provided by Shofu
Dental
Here in Chicago
For more information or to see BEAUTIFIL Flow Plus
for yourself, stop by the Shofu Dental booth, No.
4025.
As an injectable hybrid restorative, the
material is easily flowed where needed,
yet stays put until it is light cured. With
physical properties that rival hybrid
composites, dentists can use BEAUTIFIL
Flow Plus in any indication Class I–V.
I recently had an opportunity to reflect
on all the lectures that we’ve had over the
last year. There have been dozens of lectures from opinion leaders across North
America, which indicates the level of interest we have seen in this type of product from the dental community. We’re
also hearing back from many dentists,
who began using BEAUTIFIL Flow Plus
only in conservative indications, who are
now expanding their use to more of the
Class I and Class II occlusal surfaces, posterior restoration applications. It’s very
exciting to see their confidence in the
material grow so rapidly. Accordingly,
we project dynamic sales growth for this
product in the foreseeable future.
Randy Bailey: The last Greater New York
Dental Meeting marked our one-year
anniversary since the launch of BEAUTIFIL Flow Plus. We continue to find that
this product truly has the “it” factor.
Although somewhat indefinable, when
dentists visit our exhibit booth following
key opinion leader lectures, every dentist
who touches this product loves it. With
great handling, ease of use, convenience,
strength and all the other attributes that
all work together, it just has “it.”
I think that BEAUTIFIL Flow Plus is exactly the type of product the dental community has been waiting for. It allows
dentists to get a product into the mouth
easily, finish the restoration quickly,
and it’s built on our giomer technology,
which has a clinical history that spans
more than 13 years in the United States.
Are there any show specials being
offered here in Chicago?
Bailey: We have an introductory kit that
is priced at $99.95 and gives more than
$160 worth of materials. One of our key
opinion leaders has said that this kit contains enough restorative for more than
$6,000 worth of billable dental services.
It’s a great way to try a product, and it includes everything a dentist needs from
abrasives to polishing to the flowable itself.
For even greater savings, we also have
a new BEAUTIFIL Flow Plus/BeautiBond
kit that includes our highly acclaimed
seventh-generation bonding agent — a
$336 value for just $269.
What have users of BEAUTIFIL Flow Plus
been saying about the product?
Bailey: One of the advantages we’ve been
hearing from users is how much time
this product saves in polishing. When
you look at the total time involved in
doing a restoration from start to finish, the finishing and polishing is by far
the longest period of time of any of the
steps. With this material, we are hearing
things such as “self polishing,” because it
requires very little final polish after the
restoration is cured.
Shofu Inc. President Noriyuki Negoro, left,
and Shofu Dental President and CEO
Brian Melonakos. Photo/Robin Goodman, Dental
Tribune
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[14] =>
exhibitors
14
Fig. 1 Photos/Provided by Glidewell Laboratories
Fig. 2
Fig. 3
Fig. 4
Dental Tribune Daily U.S. Edition | Feb. 23, 2012
Photo essay: BruxZir Solid Zirconia
meets an anterior esthetic challenge
By Michael C. DiTolla, DDS, FAGD
This article illustrates advancements by
Glidewell Laboratories to improve the esthetic properties of BruxZir® Solid Zirconia restorations. As the lab’s research and
development department refines its processes, improving the material’s translucency, the esthetics continue to improve.
First appointment
Our goal is to replace the PFM crowns
on teeth #8 and #9 (Fig. 1) with BruxZir
Solid Zirconia crowns (Glidewell Laboratories; Newport Beach, Calif.).
First, we take the shade before the teeth
become dehydrated. I use the VITA Easyshade® Compact (Vident; Brea, Calif.),
which displays the shade in both VITA
Classical and VITA 3D-Master® shades.
After taking the shade, I hold the selected 2M1 3D-Master shade tab to the tooth,
along with the 1M1 3D-Master shade tab
for contrast. Next, we photograph the
shade tabs in the mouth. This is probably
the most important part of communicating shade to the technician.
I use an Ultradent syringe to place PFG
gel (Steven’s Pharmacy; Costa Mesa, Calif.)
into the sulcus of teeth #8 and #9. Next,
I use a STA Single Tooth Anesthesia System® device (Milestone Scientific; Livingston, N.J.) to anesthetize teeth #8 and #9.
The Razor® Carbide bur (Axis Dental;
Here in Chicago
For more information on BruxZir crowns or to
see them for yourself, stop by the Glidewell
Laboratories booth, No. 4411.
and loupes to inspect around the temps
and gingival embrasures for excess cement.
Second appointment
Coppell, Texas) easily cuts through porcelain and metal substructures, and
when used in combination with my KaVo
ELECTROtorque handpiece (KaVo Dental;
Charlotte, N.C.), it is simple to cut through
the existing PFM. I torque the crown with
a Christensen Crown Remover (Hu-Friedy;
Chicago). After using a periodontal probe
to sound to bone to ensure I have enough
biologic width to safely remove some
tissue (Fig. 2), I use my NV MicroLaser™
(Discus Dental) to remove 1.5 mm of tissue.
With the margins exposed, I use an
856-025 bur (Axis Dental) and KaVo
ELECTROtorque handpiece to drop the
margins to the new gingival level. My
assistant then relines BioTemps® Provisionals (Glidewell Laboratories) on teeth
#8 and #9 with Luxatemp provisional
material (DMG America; Englewood, N.J.).
Using a thin, perforated diamond disc
(Axis Dental), we open the gingival embrasures to avoid blunting the interproximal papilla, and we make sure the gingival margins aren’t overextended and the
emergence profile is flat.
We use TempBond® Clear™ (Kerr Corp.;
Orange, Calif.) to cement the BioTemps
After two weeks, we remove the temps
and clean the preps with a KaVo
SONICflex scaler. After trimming the
gingival margin with the diode laser, I
place an Ultrapak® cord #00 (Ultradent;
South Jordan, Utah), cutting the cord
intraorally on the lingual to avoid any
overlap. To make the margin visually obvious, I place a second cord (Ultrapak cord
#2E) before refining the preparation.
As I pack the top #2E cord on tooth #8,
you can see how the top cord on tooth #9
exposes the margin (Fig. 3). Now we can
begin finishing the preps using a fine grit
856-025 bur.
Two moistened ROEKO Comprecap
Anatomic compression caps (Coltène/
Whaledent; Cuyahoga Falls, Ohio) are
placed on the preps, and the patient is
asked to bite with medium pressure for
eight to 10 minutes. The Comprecaps are
then removed and the top cords pulled.
We syringe medium body impression
material around the preparations for the
impression and then take a bite registration. The temporaries are then replaced.
Third appointment
After two weeks, the temps are off, the
BruxZir crowns are approved, and we
place a layer of desensitizer on the teeth
(G5™ All-Purpose Desensitizer [Clinician’s Choice; New Milford, Conn.]).
I use a Warm Air Tooth Dryer (A-dec;
Newberg, Ore.) after applying both coats
of the G5, while my assistant places ZPRIME™ Plus (Bisco; Schaumburg, Ill.) inside the crowns. We then load the crowns
with a resin-modified glass ionomer cement (RelyX™ Luting Plus Automix [3M/
ESPE]) and seat them, using a pinewood
stick (Almore International; Portland,
Ore.) to ensure they are fully seated and
the same length.
In this “after” picture (Fig. 4), the amazing thing is there isn’t any porcelain on
these BruxZir crowns; they are solid zirconia. This is why they are stronger than
all other restorative materials, except
cast gold.
Also, the facial anatomy on the crowns
makes them look like real teeth. Because
that anatomy is built into the CAD/CAM
database, Glidewell Laboratories can deliver it every time — provided the clinician gives the lab enough reduction.
While I’m not suggesting you suddenly
switch all of your anterior restorations
to BruxZir crowns, you may want to
consider using it for patients with parafunctional habits or old PFMs, where
an esthetic improvement is essentially
guaranteed.
[15] =>
Dental Tribune Daily U.S. Edition | Feb. 23, 2012
15
exhibitors
3Shape focuses on customer care
Labs are seeking long-lasting solutions,
and this requires long-lasting commitments from CAD/CAM system providers.
3Shape recently proclaimed its commitment to support, learning channels, customer care and delivering future-proof
solutions. 3Shape defines these as inseparable components of its products.
3Shape’s annual support
and upgrade package
3Shape believes a dynamic system is a
natural trait of any CAD/CAM solution
and, therefore, includes extensive system upgrading and support as an integral part of its product package and customer promise.
Every year, 3Shape releases a major
system upgrade that represents the accumulation of extensive development
projects. 3Shape customers automatically receive all these system upgrades and
a wide range of new features at no extra
cost as an integral part of their annual
support and upgrade license.
Additionally, customers continually
receive minor upgrades and improvements as soon as they are developed.
Upgrades cover both design software
and scanner software, so even seasoned
scanners can be empowered with new
features.
Here in Chicago
For more information about 3Shape, stop by the
booth, No. 1644.
A system that grows stronger rather
than growing older
In this way, the lab’s system is backed
by continuous innovation to ensure that
its services are always up-to-date with
market demands and its business remains viable. A lab’s system stays alive
and automatically grows stronger rather
than growing old. Lab technicians can
focus on what they do best rather than
worrying about the current standard of
their technology.
3Shape’s support centers are placed strategically in the United States, Asia and several
locations in Europe. Photo/Provided by 3Shape
3Shape’s support network
3Shape recognizes the importance of
maintaining a local support capacity to
cope efficiently with factors such as customary opening hours, communicating
in local language and, in tune with local
business etiquette, enabling on-site support and more.
To attain these goals, 3Shape invests
substantially to develop its extensive
and optimally qualified first-line support
network of experts through the company’s local distributors.
Backing up this first-line support net-
work, 3Shape’s own support teams stand
ready to assist distribution partners with
any special hardware or software support issues. 3Shape’s support centers are
placed strategically in the United States,
Asia and several locations in Europe.
3Shape has recently expanded and revised its service centers worldwide and
added to its local language support capabilities, which now include English,
German, French, Spanish, Portuguese,
Italian, Danish, Russian, Ukrainian and
Chinese.
The 3Shape Academy
The 3Shape Academy provides both
3Shape end-users and partners/supporters worldwide with ongoing and handson know-how in the use of 3Shape’s
systems, particularly covering the latest features that come with every new
release.
Trainees get the chance to experience
complete digital workflows with 3-D
scanning, CAD design and final restoration manufacturing on milling machines.
Ad
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exhibitors
18
Dental Tribune Daily U.S. Edition | Feb. 23, 2012
Size doesn’t matter
About the
author
Amy Reynolds has been a
registered dental assistant
with in the state of Texas
for more than 10 years.
Whether a big or small practice, CAD/CAM will make a difference
By Amy Reynolds, RDA, CDD, CIS
For 14 years, I assisted chairside in a
small rural town in Texas (population
6,000 or so), in a single GP office with
four operatories. I went through the everyday motions of comforting my patients, taking radiographs, preparing my
operatory, pouring up models, disinfecting and sterilizing.
Day in and day out, things stayed the
same, until about two years ago when we
came across the E4D Dentist™ System.
On first impression (no pun intended),
we had to ask each other many of the
questions that I’m sure all dental professionals have when they first come across
digital dentistry: Could this really work
in our office? Would our existing patients be interested and receptive to this
change? Could we attract new patients
with the system? Could we handle the
actual fabrication of the restorations?
And could we get the same quality restorations we expected and our patients
deserved?
The answer to all of these questions is
and was: Yes!
We even made the decision to incorporate chairside CAD/CAM dentistry with
the E4D before we invested in other tech-
Using the E4D Dentist. Photo/Provided by E4D
Here in Chicago
For more information, or to see the E4D Dentist for
yourself, stop by the booth, No. 2420.
nology such as digital radiography.
What we found was that the ROI and
savings with the E4D allowed us to then
invest in other technology opportunities
in our office.
After having the system integrated
into our office by a very knowledgeable
and friendly member of the E4D training team, the system took off in our office like a rocket. My dentist trusted me
to take the restoration from start to finish. This gave him the opportunity to do
other procedures, after which he would
come back to seat the restoration when it
was completed.
I started out with three same-day restorations per day — scanning only intraorally, designing in front of the patient,
milling out the restoration, then characterizing for esthetics with a simplified
stain and glaze technique.
The results were amazing; my dentist
was more than pleased — top line and
bottom line.
The nice part was there were no temporaries, no impression material, but there
was an immediate gratification for the
office and the patient. Our patients were
more than eager to have a same-day restoration.
Soon after the word spread that our office could provide a final restoration in
one visit, we started getting calls and new
patients who wanted more efficiency
in their care, and we even had a unique
group of patients who were about to be
deployed to Iraq and could not serve our
country until restorative care was finalized — all in one day.
My favorite was the very busy corporate sales patient who traveled quite a
bit: he had broken a tooth at the most
inopportune time. He came into our office and took not one but two conference
calls while I was designing and finishing
his restoration.
Some people are “afraid of the learning curve.” Well, after about two months,
there was not a posterior case I was hesitant to tackle, including quadrants. From
there, it was a quick step to the anterior
cases and implant restorations. The sky
was the limit with the E4D system.
So often, we as dental assistants sit
chairside assisting the case, using creative efforts to make temporary restorations that are simply cut off in a couple
weeks and thrown away. What a thrill it
is now to know I’m creating final restorations, and my patients are using my creation every day for function and esthetics.
I’m now part of the restorative cycle —
a big part and an even greater contribution to my practice.
Don’t hesitate to dream what “could
be” in dentistry or in your practice.
Chairside digital dentistry works — no
matter how big or how small your practice is. The time is now — challenge your
capabilities and engage what is best for
your patients, team and office.
Take a close look at the E4D Dentist
system and see how great the change can
be.
Aribex NOMAD debuts rectangular collimation
Adapter significantly reduces radiation dosage to patient and user
Aribex®, a worldwide leader in handheld X-ray technologies, launches its new
Rectangular Collimator Adapter for the
NOMAD® Pro handheld X-ray system
here in Chicago. The device snaps on the
front of the NOMAD Pro cone to reduce
the X-ray exposure from a 6-cm circle
down to a 3 x 4-cm rectangle, matching
the size and shape of a No. 2 dental image
receptor.
“Dozens of studies have proven the
NOMAD Pro to be safe,” said Ken
Kaufman, president of Aribex.
“The NOMAD Pro patient dose area is
already 27 percent smaller than that of
traditional systems. Thanks to the feedback of our customers and the hard work
of the Aribex team, this new Rectangular
Collimator Adapter makes our NOMAD
Pro even safer, because it reduces the
dose area by an additional 58 percent.”
The Rectangular Collimator Adapter is
available for immediate shipment with a
manufacturer’s suggested retail of $195,
75 percent less than similar adapters on
the market today.
During the Chicago Midwinter Meeting, the adapter is being featured in the
Aribex NOMAD booth, No. 2036.
“Improved patient safety isn’t the only
benefit,” Kaufman said. “Studies have
shown that when properly used, our
Here in Chicago
For more information, or to see the Aribex NOMAD
and the new Rectangular Collimator Adapter for
yourself, stop by the booth, No. 2036.
The Aribex NOMAD with the Rectangular Collimator Adapter. Photo/Provided by Aribex.
device protects dental staff members
as much or better than traditional wallmounted systems.”
Safe and approved for use
Aribex recently reaffirmed that each of
its X-ray products meets FDA require-
ments, including FDA 510(K) clearance
and labeling. This announcement came
as a result of a recent FDA investigation
into the illegal online sales of handheld dental and veterinary X-ray units
by manufacturers outside the United
States.
Kaufman stressed that the NOMAD,
which is manufactured in the United
States, is proven safe, FDA-cleared and
approved for use in almost all states.
Aribex officials said the company
continues to have a positive working
relationship with the FDA, along with
other state and local radiation safety officials.
The Aribex NOMAD fills the need for a
truly portable, lightweight dental X-ray
device. Thousands of NOMAD handheld
devices are now in use in professional
dental offices, as well as providing access
to care for hundreds of thousands of underserved people around the world.
Unlike bulky wall-mount systems traditionally used, the Aribex NOMAD is rechargeable and can go anywhere.
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exhibitors
20
Dental Tribune Daily U.S. Edition | Feb. 23, 2012
Offer pediatric patients a ‘NuSmile’
Esthetic crowns provide a durable restoration for decayed primary teeth
By Sierra Rendon, Dental Tribune
NuSmile offers practitioners easy
placement of esthetic stainless-steel
crowns for children, said CEO/President
Diane Johnson Krueger.
“Stainless-steel crowns have always
been the restoration of choice for ease
and durability for children whose teeth
are affected by early childhood caries
(ECC), but parents and dentists have never been happy with the esthetics of these
restorations,” she said.
NuSmile was first introduced in 1991,
and though other companies have similar products, Krueger said the company
is set apart by its quality and durability.
“There are a few other companies that
have similar products, but NuSmile has
performed with consistently higher
results in laboratory studies that measure things such as fracture and fatigue
resistance, color stability and wear,” she
Here in Chicago
For more information about NuSmile primary
crowns, head over to booth No. 1915. You can also
call (800) 346-5133 or check out the website at
www.nusmilecrowns.com.
said. “Also, in two separate surveys of pediatric dentists, more dentists preferred
NuSmile crowns than any other esthetic
pediatric crowns offered.”
Dentists can quickly learn the NuSmile
technique for properly fitting crowns.
“The technique for placing NuSmile
crowns differs a bit from the technique for
placing standard stainless-steel crowns,”
Krueger said. “We have a great instructional DVD with actual patient cases that
demonstrates exactly how to prepare
the tooth and seat a NuSmile crown. We
are offering this DVD as a show special.”
Additionally, practitioners have the opportunity to receive a 20 percent discount on orders taken at this meeting.
NuSmile crowns are offered for both
anterior and posterior deciduous teeth.
“There are currently two shades offered; they are sold in kits and individually with no minimum order,” Krueger
said.
What’s the main thing to remember
when considering NuSmile crowns?
“Easy placement, not technique sensitive like a strip crown. Full coverage
protection of remaining tooth structure,
just like a stainless-steel crown,” Krueger
said.
“Good esthetics for many years; these
crowns are extremely durable … more so
than strip crowns or any other estheticcoated crowns available.
“Our company is dedicated to beautiful, healthy smiles for all children.
NuSmile anterior and posterior crowns
are anatomically correct, stainless-steel
crowns with the most natural-looking,
tooth-colored facing available.”
NuSmile offers easy placement of crowns for
children. Illustrations/Provided by NuSmile.
SuniMac imaging software:
Coming soon to a Mac near you
SuniMac offers
features for novice
and advanced users
Many dental practitioners, as well as
recent dental school graduates, are increasingly choosing to outfit their practices with Macintosh products. The sleek
and simple design of the Mac OS makes
the choice a simple one for dentists who
want to view clear images on large monitors.
However, as dentists begin to explore
the Macintosh options available to them,
they realize their choices are very few
and far between.
Recognizing the increasing demand
for Mac software, Suni Medical Imaging,
a pioneer in digital radiography development since 1985, teamed up with Haas
Software to develop SuniMac, an imaging product developed specifically for
dentists who want to use Mac products
in their offices.
Sleek and powerful
SuniMac is easy to learn and utilizes a
streamlined user interface design that is
typical of today’s Mac-based products. It
includes a full set of tools for image enhancement, note taking and importing
and exporting digital X-rays and images.
“Customers consistently tell us that
Here in Chicago
To see the new SuniMac software before it is
available, stop by the Suni Medical Imaging booth,
No. 438.
they view Suni as an innovator in the
dental marketplace. We are excited to introduce SuniMac as it continues to showcase Suni’s dedication to customer needs
by providing a complete imaging solution for their Mac-based practices,” said
Arya Azimi, Suni’s marketing manager.
SuniMac also offers a unique backup
feature that saves data in case users accidentally delete patient information.
“SuniMac provides access to a remote
incremental backup server that uploads
data as it is saved,” said Eric Smith, owner
of Haas Software.
“It’s a simple process to identify any
missing data and restore it.”
In addition, Suni provides technical
support for all users from its San Jose,
Calif., manufacturing facility.
To create and test SuniMac’s ability to
meet a variety of needs in dentistry, Suni
worked with Dr. Garret Guess, DDS, a 10year solo practitioner and certified endodontist who uses only Mac systems in his
office.
“Endodontists have a unique way they
use digital radiography compared to
how general dentists use digital X-ray
systems. We require every image to appear in a large format the moment it is
exposed, so that we can analyze it quickly,” Guess said. “SuniMac was designed
with my input to work in this specialized
manner that specifically works with the
treatment flow and needs when performing endodontics.”
He added, “Being able to function in
the special way endodontists need, it
gives SuniMac an edge. “
Complete integrated solution
SuniMac provides a complete solution
of hardware and software for the dental
office.
“Suni sensors, paired with SuniMac
Imaging Software, provide a complete
and dynamic solution that meets all the
needs of existing practices, as well as
the increasing number of dental graduates who are interesting in using more
flexible, Mac-based solutions for their
offices,” Azimi said.
SuniMac is also offered as a standalone
software package, and it easily integrates
into any existing Mac-based practice
management program.
“The SuniMac program is definitely a
friend of the novice imaging software
user, and it includes powerful tools for
the advanced user,” Smith said. “Users
will find that very little training is required, and the result is a happier, more
productive staff. “
Also included with SuniMac is a stepby-step manual with graphical instructions.
After following a simple installation
procedure, users can immediately begin
using SuniMac software, Guess said,
“To take images, it’s just a matter of
having a sensor plugged into the computer and clicking a button to take the
X-ray. Quite a simple process.”
Guess also said it was easy for him to
integrate the software with his existing
practice management program. SuniMac
is compatible with all Suni sensors.
“I’ve used SuniMac with SuniRay and
Dr. SuniPlus sensors, and there are never
any issues” he said.
A total Mac solution
SuniMac provides key dental imaging
software needed to run today’s modern
dental office. Anyone who is interested
is invited to download a free 15-day trial
and see for himself what this Mac-based
imaging solution can do.
With Mac software and hardware products constantly improving, Suni is working to keep up with other Mac products
such as the iPad and iPhone, and the
company hopes to soon have mobile
apps for each of these devices.
To summarize SuniMac’s advantages,
Guess said, “SuniMac used with practice
management software is part of the system that makes an all-Mac practice a reality.”
The new SuniMac software can be seen
here at the Chicago Midwinter and will
be available to customers in April.
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Dental Tribune Daily U.S. Edition | Feb. 23, 2012
exhibitors
21
CAESY expands to the clouds
CAESY Cloud is Patterson Dental’s latest addition to the CAESY Patient Education Systems family of products. CAESY
Cloud is online and guarantees dental
professionals immediate access to more
than 280 multimedia patient-education
presentations, including the most up-todate materials featuring 3-D animation,
full-motion video, narration and colorful
images. CAESY Cloud features include:
• Easy startup with no installation required and only a low monthly subscription fee so you can start using CAESY
Cloud in your practice immediately.
• Compatibility/accessibility with both
PC and Mac services, smartphones and
the iPad, iPhone and iPod — no additional software purchases are necessary.
• No network connections are necessary
between participating computers, allowing presentations to be accessed from
multiple locations within the practice
with no additional charge.
• Presentations are updated frequently,
and with the ease of a standard Internet
connection, users will immediately be
able to use the latest videos in all patient
appointments.
With the addition of CAESY Cloud,
dental professionals now have more
tools and more options to present their
patient education materials. There are
three chairside formats to choose from
— CAESY Cloud, CAESY DVD or CAESY
Enterprise — as well as front-office programming with the Smile Channel. According to Patterson, countless dental
professionals have seen how CAESY optimizes staff time, eliminates the fatigue
of repeating explanations and increases
case acceptance rates in the practice.
Dr. Marty Jablow, a beta-tester and new
user of CAESY Cloud, said: “I have found
the convenience of a cloud-based system
delivers many benefits in comparison to
the alternatives. Using a cloud-based system eliminates the need for time-consuming and frustrating installations. It’s
as simple as opening up a web browser
and logging in to a website.
“With some other patient education
systems, there is a need to update software or install the latest version. However, with CAESY Cloud, practices have
instant access to all updates and all new
presentations automatically. There is no
hassle updating software. IT headaches
and, more importantly, IT costs are eliminated by using the cloud.
“I find that using CAESY Cloud along
with other educational tools, such as
CAESY Smile Channel from Patterson
Dental in the reception area, is an effective way to educate patients and create
new business,” Jablow said. “I would definitely recommend it for small and large
practices alike that want to increase case
acceptance rates and put their practice at
the forefront of technology.”
CAESY Education Systems has been
one of dentistry’s premier developers of
leading-edge patient education technology and content since 1993. Patterson
Dental Supply acquired CAESY in May
2004. The award-winning multimedia
information on preventive, restorative
and esthetic treatment options helps
dental practices worldwide educate
Here in Chicago
For more information, visit www.caesy.com, call
(800) 294-8504 or stop by the Patterson Dental
Supply booth, No. 1016.
their patients and grow their practices.
The CAESY content is distributed via
video and computer networks, DVD players and now through the cloud throughout the clinical and reception areas of
a dental practice. The entire family of
products includes CAESY Cloud, CAESY
DVD, Smile Channel DVD and CAESY
Enterprise, which includes CAESY, Smile
Channel and ShowCase.
CAESY Cloud for iPad and laptops. Photos/Provided by Patterson Dental.
Ad
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exhibitors
24
Dental Tribune Daily U.S. Edition | Feb. 23, 2012
Mouthguards aim for gold
Keystone teams up
with the U.S. Olympic
Water Polo Team
Keystone Industries has teamed up
with the U.S. Water Polo Team as its official supplier of mouthguards. The
team will wear the new Pro-form Patriot
Mouthguards during its pursuit of gold
in the 2012 Summer Olympics.
Pro-form manufactures the only premade laminated mouthguard material
in the industry. This material has long
been considered the leader in custommade mouthguards.
By laminating two layers of soft EVA together, the laminate has excellent tensile
Here in Chicago
For more information, contact Keystone Industries
at (800) 333-3131, visit www.keystoneind.com or stop
by the booth, No. 4008.
strength. All of these features make the
Pro-form mouthguard laminate the material of choice for custom-made mouthguards, according to Keystone Industries.
Pro-form Mouthguards are designed
and form fitted to an athlete’s mouth,
making communication in the pool, on
the field or on the court easier for everyone.
Additionally, when generic, clunky
mouthguards are worn, an athlete’s oxygen intake is restricted. The oxygen supply can be reduced by as much as 25 percent, resulting in reduced performance.
The U.S. Olympic Water Polo Team will wear the new Patriot Mouthguards during its quest
for gold this summer in London. You can check the mouthguards out at booth No. 4008.
Photo/Provided by Keystone Industries.
UW study documents value of the VELscope
The fact that oral cancer is one of the
few types of cancer that has not experienced a significant reduction in mortality over the past several decades is
attracting more media attention and
generating more public concern. Given
that roughly two-thirds of oral cancers
are discovered in late stages, when the
five-year survival rate is 50 percent, the
key to reducing the impact of this disease is earlier detection.
Many health experts cite the fact that
the mortality rate of cervical cancer was
reduced by 74 percent largely because of
the impact of the Pap smear on early detection of that disease.
There is widespread agreement that
dental practitioners are best suited to
detect oral cancer. Virtually all dentists
and hygienists are trained to conduct the
conventional head and neck “white light”
examination featuring palpation and visual inspection.
For several years, dental practices have
also had the option of augmenting the
“white light” examination with various
adjunctive screening devices, including
the VELscope® tissue fluorescence visualization technology developed by LED
Dental.
While thousands of practices have embraced this technology during the past
five years and made it one of the world’s
top oral mucosal screening devices, others have opted to wait until more clinical
evidence is available documenting the
VELscope’s efficacy.
While several studies have been published supporting the VELscope’s value
as an adjunctive screening device, a
study recently published by Dr. Edmond
Truelove and colleagues from the University of Washington provides perhaps
the most evidence yet of the VELscope’s
efficacy.
The article, “Narrow band (light) imaging of oral mucosa in routine dental
patients. Part I: Assessment of value in
detection of mucosal changes” was pub-
Here in Chicago
For more information, or to see the VELscope for
yourself, stop by the LED Dental booth, No. 4213.
Using the VELscope can help detect oral
cancer earlier than by white light exams
alone. Photo/Provided by LED Dental
were categorized depending on their
clinical findings: normal, need follow-up
visit or immediate biopsy.
Risk factors related to oral dysplasia
also were recorded. The addition of the
VELscope examination added between
one and two minutes to the examination
process.
Results
lished in the July/August issue of General
Dentistry.
Background
The purpose of this investigation was to
determine the value of adding the VELscope’s tissue fluorescence visualization
examination to the standard oral softtissue examination used to detect mucosal change.
The study involved patients who visited the University of Washington clinic
for regular dental evaluation or for treatment of acute dental problems. The 620
patients who chose to participate were of
wide variety. Their ages ranged from 18
to 85, 55 percent were women and 57 percent had a family history of cancer.
University of Washington dental students, while being supervised by faculty,
gave patients routine head and neck
physical examinations, followed by oral
soft-tissue assessments and dental examinations under white light without
any devices.
They recorded their findings and then
immediately examined patients again
with the VELscope.
All areas shown by the VELscope examination to exhibit a loss of fluorescence — indicating tissue change — were
recorded and classified clinically as normal variation, inflammatory, traumatic,
dysplastic or other. In addition, patients
Of the 620 examinations, an area with
loss of fluorescence suggestive of possible pathology was detected in 69 subjects (11.1 percent). After a second immediate evaluation, 28 of the 69 subjects
were scheduled for follow-up or biopsy.
The biopsies and follow-up appointments determined that two patients had
lichen planus, two had inflammatory lesions, three had mild precancerous dysplasia and two had moderate precancerous dysplasia.
Importantly, none of the lesions discovered in these 28 subjects had been
detected using standard “white light” examination.
Conclusions
The VELscope examination resulted in
the detection of 28 lesions that would
otherwise have gone undetected. Of
these 28 patients, nine required further
medical attention, and they received
that medical attention because of the
VELscope.
The authors concluded that the findings of the study support the use of the
VELscope as “a simple adjunctive diagnostic device that, when used as one
component of a standard diagnostic protocol, could help clinicians to detect inflammatory and dysplastic tissues.”
They also stated that, “Use of this technology could improve clinicians’ ability
‘Use of this
technology could
improve clinicians’
ability to monitor
and follow initially
detected changes,
and to better judge
progression.’
— University of Washington study
to monitor and follow initially detected
changes and to better judge progression
versus resolution and response to nonsurgical treatments.”
Summary
VELscope technology has the potential to reveal oral cancer, precancerous
dysplasia and other oral diseases earlier than traditional white light exams.
The earlier those oral abnormalities are
caught, the greater the chance of patient
survival and the less severe the required
treatment is likely to be.
When evaluating new technologies, it
is virtually impossible to have 100 percent guaranteed proof of a product’s
efficacy.
For each new product, practitioners are
forced to operate in a world of imperfect
information and answer the question, “Is
there enough clinical evidence that this
technology really works?”
In the case of the VELscope technology
— and its latest generation model, the
cordless VELscope Vx — it seems clear
that a strong case can be made that it,
in fact, not only works but it can help reduce the impact of oral cancer, dysplasia
and other oral disease.
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exhibitors
Dental Tribune Daily U.S. Edition | Feb. 23, 2012
photomed g12 digital camera
The PhotoMed G12 Digital Dental
Camera is specifically designed to allow
you to take all of the standard clinical
views with “frame and focus” simplicity.
The built-in color monitor allows you
to precisely frame your subject. Then
focus and shoot. It’s that easy.
Proper exposure and balanced even
lighting are assured. By using the camera’s built-in flash, the amount of
Photo/Provided by DENTSPLY Caulk
integrity multi·cure temporary
crown and bridge material
New Integrity® Multi·Cure Temporary Crown and Bridge Material is a
dual-cure 10:1 bis-acrylic material with
improved flexural strength. Integrity
Multi·Cure can be used as a self-cure
material but also provides the option
to eliminate wait time by light curing each unit for 20 seconds. Integrity
Multi·Cure has the fastest cure-time
range among leading competitive products.
Integrity Multi·Cure is available in a
Ad
76-gram cartridge delivery system with
five refill shades — A1, A2, A3.5, B1 and
BW — and in an introductory kit including Integrity Multi·Cure material,
Integrity TempGrip cement and cartridge dispenser.
For more information, visit www.
integritymulticure.com, call (800) 5322855 or visit the DENTSPLY Caulk booth,
Nos. 1802/2002, here during the Chicago
Midwinter.
Photo/Provided by PhotoMed
light necessary for a proper exposure
is guaranteed, and PhotoMed’s custom
close-up lighting attachment redirects
the light from the camera’s flash to create a balanced, even lighting across the
field.
For more information, visit www.
photomed.net, call (800) 998-7765 or
stop by the PhotoMed booth, No. 825,
here during the Chicago Midwinter.
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exhibitors
28
Dental Tribune Daily U.S. Edition | Feb. 23, 2012
Key lessons learned in
the training trenches
By Ken Hebel, BSc, DDS, MS
If asked, “What’s your key lesson
learned after teaching and practicing
implant and restorative dentistry these
past 25 years?”, my answer is, “Find the
sweet spot in course content and delivery that gives dentists the confidence to
go back to their offices and immediately
implement what they learned.”
All the training in the world does dentists no good if they can’t go back to their
practice and immediately apply what
they’ve learned to improve patient care
and grow their practice. The obstacles to
effective application are usually:
• a lack of confidence in their ability
to apply what they were taught, caused
by too much confusion about what they
learned,
• the inability to recall what they were
taught because of how the information
was delivered to them, or
• the information was more theoretical
than clinical.
At Hands On Training Institute, we
AD
Here in Chicago
For more information on the Hands on Training
Institute or to see the MyDentalPad for yourself,
stop by booth No. 3418.
knew we hit the sweet spot when more
than 95 percent of our course graduates
were implementing implant dentistry
into their practices almost as soon as
they got their suitcases unpacked. Some
faster than that. How did we build this
kind of confidence and ability?
Simply put, Dr. Reena Gajjar and I continuously evolved our training from oldschool techniques to embrace what we’ve
distilled as five key observations based
on teaching fundamentals.
1) Hands-on versus in-the-head. Dentists
wanting to learn implant training are
clinicians. Teach them from a clinician’s
viewpoint using good, quality information that’s relevant to their everyday
practice. Implement hands-on modules
to build practical skills and confidence.
2) Content structure. Course content
must be structured in a well-organized
format that’s easy to understand. Making it easy is the hard part.
3) Content delivery. The way the information is delivered is critical to how the
participant learns.
4) Take-home resources. Long-term
content retention in a course is relatively
low. Provide comprehensive materials
that the dentist can take back to his/her
practice as a valuable reference and a
continued learning experience.
5) One instructor. Having one instructor, rather than multiple instructors, allows for consistency in instruction and
philosophy and provides a solid foundation that dentists can later build on.
To clarify, courses, even if taught by
multiple instructors, must carry the
same concept and ideas throughout in
order to be clearly understood. Like a
child stacking blocks, each lesson must
build upon the prior lesson for dentists
to understand the message and see a
clear path toward the goal. If a student
receives a disjointed, disconnected sequence of lessons or modules, confusion
results.
Using our key observations, we evolved
past PowerPoint decks toward using
high-quality graphics. We wanted to
put the best graphics out there because
people learn better with relevant images.
We began using black-and-white, then
color, images. We produced high-quality,
live surgical videos with narration and
animations. We used advanced software
and created custom animations, thus using a combination of methods to deliver
the information in a more understandable way.
At a major meeting in Liverpool, England, I was invited to lecture about
patient-education marketing. I introduced the premise that if a patient isn’t
educated about a procedure and doesn’t
know what’s going on, how can a dentist
expect that patient to buy into a procedure? To showcase my point, I covered
the video portion of my presentation so
that only the narration could be heard.
Later, I unmasked the video animation.
The difference between the low-value
learning (narration only) and the highvalue learning (adding video) had tremendous impact on the audience.
Dentists sitting in a classroom subjected to little visual stimulation have
About the
author
Ken Hebel, BSc, DDS,
MS, Certified Prosthodontist, earned his
undergraduate degree
at the University of
Western Ontario in 1979
and then completed a
surgical internship program. He completed the prosthodontic graduate
program at the Eastman Dental Center in 1983,
along with his master’s degree in anatomy. He is a
diplomate of the International Congress of Oral Implantology and a fellow of the American Academy
of Implant Dentistry. He holds membership in most
implant and prosthodontic organizations and is an
assistant clinical professor in the faculty of dentistry at the University of Western Ontario. He is
one of the founders of the Hands On Training Institute, started in 1991, where he provides hands-on
mini-residency training programs. He continues to
maintain a private practice in London, Ontario,
where he provides both advanced surgical and
prosthetic phases of implant dentistry. Hebel can
be reached through the training institute at www.
handsontraining.com or info@handsontraining.com
or by calling (888) 806-4442.
the same low-value learning experience,
which is why we keep stepping up our
content delivery. And we noticed something.
What we noticed, after increasing multimedia content delivery to include a
four-volume manual set with colored
images and captions to give the complete
flow of information for the course, was
that almost all the students were scribbling less and paying attention more.
We received feedback that students
could actually listen and not take notes.
Taking notes had distracted them from
the content, and now they were confident
they could reference the manuals later if
needed.
And so we observed and evolved once
more to our newest innovation: My
DentalPad, which we’re introducing at
this show (find it at booth No. 3418).
MyDentalPad is a fully loaded digital
tablet that enables dentists and their
staff to easily carry 11 days of implant
training material. It’s there when they
need it. Containing all the images, text
and fully narrated animations and live
video, this tablet is a paradigm shift from
traditional delivery methods of educational content.
At the end of the day, it’s our passion to
deliver high-quality, ethical training that
hits the sweet spot — dentists returning
home to grow their practice with confidence. We’re looking at MyDentalPad
as the newest technology that will push
the confidence level of implant dentists
through the roof or, even better, reach
for what one of our California graduates
referred to our program as: “One of the
best ways to implant dentistry heaven.”
As a (slightly) younger dentist might say:
“Sweet.”
The Hands On Training Institute‘s MyDentalPad, left, and four-volume manual set.
Photos/Provided by Hands on Training Institute
[29] =>
[30] =>
30
future events
Dental Tribune Daily U.S. Edition | Feb. 23, 2012
Make plans for Florida and IACA
To attend
By Bill Dickerson
For more information on this year’s IACA, taking
place July 26–28 in Hollywood, Fla., visit www.
theiaca.com.
Founder and CEO of LVI
The IACA has become the premier educational meeting in dentistry and, by far,
the best meeting I personally have ever
attended. And I hear that from almost
every speaker who has presented at the
IACA as well.
It’s not just the outstanding speakers, cutting-edge presentations or the
diversity of concurrent lectures, which
are critical in order for everyone (team,
hygienists, dentists and technicians)
to have something to see that they are
interested in during every time slot. In
reality, it’s “The Event” — the positive
attitude of those in attendance and the
enthusiasm of everyone involved.
It is infectious! People have commented they almost learn as much in the halls
as they do in the lectures because of the
quality of the attendees.
The IACA is one of the few places where
you can see presentations from the giants of dentistry, as well as up-and-comers who will someday be the giants of
dentistry for their generation of dentists.
Many of the best presentations are given
by people you won’t see anywhere else
because they don’t fall into the “status
Ad
A session during the 2011 IACA meeting. Photo/Provided by LVI
quo” of accepted topics or information.
Many meetings actively prevent controversial advances in dentistry from
being presented, denying you the chance
to make your own decisions. I guess the
easiest way to put it is that the IACA is
10 years ahead of current dentistry. Literally, what you will hear is the “future”
of dentistry and those who jump on the
train early will be light years ahead of
other dentists in the field who only attend other meetings.
Lastly, the other thing I think is so wonderful about the meeting is the family
atmosphere that is present. The organizers always seem to pick great locations
for dentists to bring their families with
them for a vacation.
This year’s location, Hollywood, Fla.,
is filled with so much for people of all
ages to do — not to mention the perfect
weather. This is a great way to not only
write off your vacation but get the best
of both worlds — a great vacation and a
great education.
Don’t be one of those people who every
year after missing the IACA meeting and
finding out how incredible it was from
those who did attend say: “I wish I would
have gone!”
I’m looking forward to seeing you at
the IACA!
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