today daily Chicago Midwinter Meeting Feb. 21, 2013today daily Chicago Midwinter Meeting Feb. 21, 2013today daily Chicago Midwinter Meeting Feb. 21, 2013

today daily Chicago Midwinter Meeting Feb. 21, 2013

Show news / Education: Saving lives daily / Exhibitors / Future events

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                            [title] => Education: Saving lives daily

                            [description] => Education: Saving lives daily

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            [1] => 







DA
ILY
AT
ch
ica
go
!

DENTAL TRIBUNE
The World’s Dental Newspaper · U.S. Edition

THursday, FEBRUARY 21, 2013 — Vol. 6, No. 1

www.dental-tribune.com

Free screening

Smile wide

socializing in seattle

Stopping by the Henry
Schein booth just may save
your life. Get your oral
cancer screening today.

Want to know what your
patients would look like
with a mouthguard? Here‘s
your chance to find out.

The AACD is pulling out all
the stops for social activities
at its 2013 session. Take a
look and then go register.

” page 4

” page 34

” page 38

A Midwinter day’s dream
Make an escape from the
cold by checking out the
countless array of scientific
sessions, exhibitors
and social events that await
you here at McCormick
Place West

I

t might be cold outside, but things
are more than heating up inside
here at the McCormick Place West
Building, scene of this year’s Chicago Midwinter Meeting, and not just
because of the body heat of around
30,000 dentists and dental professionals
currently trying to crowd their way into
classrooms and the exhibit hall.
The theme of this year’s meeting is
“A Midwinter Night’s Dream,” and the
agenda is filled to the brim with more
than 200 scientific sessions and handson workshops.
In addition, live closed-circuit television returns to the meeting for patientbased lectures each day. Join leading cli” See MIDWINTER, Page 2

Cloud Gate at Millennium Park2. Photo/Cesar Russ Photography

Here in Chicago: what you need to know
Online
www.cds.org for more information

Registration
Register on-site at the McCormick Center West, Level 3 Concourse. Registration
hours are 7:30 a.m.–5 p.m. today through
Saturday.

Exhibit Hall hours
The Exhibit Hall is open 9 a.m.–5:30 p.m.
today through Saturday. It is located on
Level 3, Hall F.

McCormick Place West
arrivals and departures
• Gate 40: taxi pick up/drop off

• Gate 41, 43, 44: CDS hotel shuttles
• Gate 42: private charter and limo pick
up/drop off

Shuttle bus service
Most hotel shuttles will run to and from
the West Building of McCormick Place.
Shuttle bus service is available between
peak hours of 7–11 a.m. and 3:30–6:30
p.m. Service will be provided throughout
the day to and from McCormick Place
and the Chicago Hilton and Towers.

Dinner reservations
You can make a dinner reservation for
any of Chicago’s restaurants while you
are at the Midwinter Meeting. Look for

the Chicago Convention and Tourism
Bureau’s desk located adjacent to general
registration, Level 3, for dinner reservations and other information about the
city. This service is available 9 a.m.–5
p.m. today, Friday and Saturday.

Dining options
The McCormick Place West Building offers a variety of restaurant locations
including the Restaurant Court, Level 2;
Overlook Café, Level 3, Hall F; and Restaurant Pavilion, Level 3, Room W375AB.

Tote bags
Redeem your complimentary tote bag
(tickets included in your registration cre-

dentials) at the tote bag pick up station
on the exhibit floor, Level 3, Hall F.

Boarding pass printing stations
Two boarding pass printing stations will
be located on the east side of the registration area, Level 3, Concourse.

Wellness Center Health Screening
The Chicago Dental Society has partnered with BlueAPPLe Health to bring
you health screenings from 8 a.m.–5 p.m.
today through Saturday in the Hyatt Regency McCormick Place, Rooms CC20–23.
The health screening will be located near
the Starbucks on the east side of the West
Building Concourse.


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“ MIDWINTER, Page 1
nicians in the operatory in the southeast
corner of the Exhibit Hall for a demonstration and discussion as techniques
will be broadcast live on large screens.
Topics include Frank Milnar speaking
today on restorative dentistry, Ahmad
Eslami presenting the latest in implant
technology on Friday and Fred Margolis
discussing lasers in dentistry on Saturday. Educational funding for these sessions are provided by Biolase, Kerr, Bisco
Dental Products, GC America, Shofu Dental, Kuraray America and KaVo/Dexis.
The exhibit hall, with more than 600
exhibitors, is open daily from 9 a.m. to
5:30 p.m. Visiting the exhibit hall will
once again earn you one C.E. credit per
day.
Social events for the next few days include the Blue Man Group (at the Briar
Street Theater following the welcome re-

Ad

Dental Tribune Daily U.S. Edition | February 21, 2013

The exhibit hall
at the 2012
Chicago Midwinter. Photo/Fred
Michmershuiznen,
Dental Tribune file
photo

DENTAL TRIBUNE
The World’s Dental Newspaper · US Edition

Publisher & Chairman
Torsten Oemus t.oemus@dental-tribune.com
Chief Operating Officer
Eric Seid e.seid@dental-tribune.com
Group Editor
Robin Goodman r.goodman@dental-tribune.com
Editor in Chief Dental Tribune
Dr. David L. Hoexter d.hoexter@dental-tribune.com

ception. Transportation will be provided
to and from the event), the annual fashion show and luncheon, the band Cheap
Trick on Friday night (sponsored by the
CDS Foundation) and the President’s Dinner Dance at the Grand Ballroom of the
Hilton and Towers Hotel with Don Cagen
and his orchestra.
In addition, the Chicago Dental Society is bringing back a popular Midwinter

Meeting event: the New Dentist Reception.
New dentists (those who have been a
dentist for 10 years or less) are invited
to gather together at a special reception
from 4:30 to 6 p.m. Friday in the Level 2,
260 Restaurant at McCormick Place West.
Enjoy food, refreshments and conversation with your contemporaries, all for
$10.

Managing Editor Show Dailies
Kristine Colker k.colker@dental-tribune.com
Managing Editor
Fred Michmershuizen
f.michmershuizen@dental-tribune.com
Managing Editor
Sierra Rendon s.rendon@dental-tribune.com
Managing Editor
Robert Selleck r.selleck@dental-tribune.com
Project and Events Coordinator
Humberto Estrada h.estrada@dental-tribune.com
Product & Account Manager
Charles Serra c.serra@dental-tribune.com
Product & Account Manager
Mara Zimmerman
m.zimmerman@dental-tribune.com
Marketing director
Anna Kataoka-Wlodarczyk
a.wlodarczyk@dental-tribune.com
C.E. Manager
Christiane Ferret c.ferret@dtstudyclub.com

Tribune America, LLC
116 West 23rd St., Ste. #500
New York, N.Y. 10011
(212) 244-7181
Published by Tribune America
© 2013 Tribune America, LLC
All rights reserved.
Tribune America strives to maintain the utmost accuracy in its news and clinical reports. If you find a factual error or content that requires clarification, please
contact Managing Editor Kristine Colker at k.colker@
dental-tribune.com.
Tribune America cannot assume responsibility for the
validity of product claims or for typographical errors.
The publisher also does not assume responsibility for
product names or statements made by advertisers.
Opinions expressed by authors are their own and may
not reflect those of Tribune America.
Editorial Board
Dr. Joel Berg
Dr. L. Stephen Buchanan
Dr. Arnaldo Castellucci
Dr. Gorden Christensen
Dr. Rella Christensen
Dr. William Dickerson
Hugh Doherty
Dr. James Doundoulakis
Dr. David Garber
Dr. Fay Goldstep
Dr. Howard Glazer
Dr. Harold Heymann
Dr. Karl Leinfelder
Dr. Roger Levin
Dr. Carl E. Misch
Dr. Dan Nathanson
Dr. Chester Redhead
Dr. Irwin Smigel
Dr. Jon Suzuki
Dr. Dennis Tartakow
Dr. Dan Ward

Tell us what you think!
Do you have general comments or
criticism you would like to share? Is
there a particular topic you would like
to see articles about in Dental Tribune?
Let us know by e-mailing feedback@
dental-tribune.com. We look forward to
hearing from you! If you would like to
make any change to your subscription
(name, address or to opt out), send us an
e-mail at database@dental-tribune.com
and be sure to include which publication
you are referring to. Also, please note
that subscription changes can take up to
six weeks to process.


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show news

Dental Tribune Daily U.S. Edition | February 21, 2013

Go get a free
oral cancer
screening
Open wide and get yourself checked for
oral cancer with a free screening today
through Saturday. Photo/www.sxc.hu

Ad

Event sponsored by
DentalEZ, Henry Schein
and the Oral Cancer
Foundation
DentalEZ® Group, a supplier of products and services for dental health professionals worldwide, has teamed up
with Henry Schein, one of the world’s
largest providers of health-care products and services to dental, medical and
animal health practitioners, and the Oral
Cancer Foundation in order to provide
free oral cancer screenings here at the
Chicago Midwinter.
The screenings will take place today
and Friday from 10 a.m. to 4 p.m. and
on Saturday from 10 a.m. to 3:30 p.m.
at Henry Schein’s Total Health booth,
No. 2321.  
Volunteers from the Oral Cancer Foundation will administer the screenings
using the Identafi® oral cancer screening
device, a product of the DentalEZ Group’s
StarDental® division.
Since being selected as the exclusive
global distributor of the Identafi in late
2012, Henry Schein has made the Identafi
a core component of its Total Health™ Beyond The Mouth initiative. The Total
Health Beyond the Mouth program is
an integrated wellness and education
program that informs patients of the integral link between oral health and total
health and assists dental professionals
in uncovering potential systemic health
problems, including periodontal disease,
oral cancer, sleep disorders, heart disease
and diabetes.
“We are pleased with the active role
that both Henry Schein and the Oral
Cancer Foundation have assumed to
advocate for the early screening of oral
cancer,” said Rick Gross, senior product
manager for StarDental.  
“By working together on initiatives
such as this, we can advance this important public health issue and communicate the exceptional benefits of our system.  And what better location to further
remind and educate dental professionals
about the importance of early detection
than at the Chicago Dental Society’s Midwinter Dental Meeting?”

Here in Chicago
To receive a free oral cancer screening, stop
by the Henry Schein booth, No. 2321, between
10 a.m. and 4 p.m. today and Friday and
between 10 a.m. and 3:30 p.m. Saturday.


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education

6

Dental Tribune Daily U.S. Edition | February 21, 2013

Saving lives daily
By Bill Dickerson
Founder and CEO of LVI

It’s well known that we in dentistry can
change people’s lives through cosmetic
or neuromuscular dentistry, building
their self-esteem or eliminating a lifetime of CMD pain.
I’ve always said we are blessed to be in
a profession that is so important, where
we can change people’s lives for the better. There are not many occupations out
there than can say that.  
But what is less known is dentistry’s
ability to save people’s lives. What could
be more powerful than that? Of course,
I’m talking about treating obstructive
sleep apnea (OSA), which takes the lives
of so many people every year.
Most patients who suffer from OSA
are unaware of this condition. To make
matters worse, their physicians usually
focus on the co-morbidities they present
with, such as high blood pressure, GERD,
etc. The physician then often prescribes
cures for such co-morbidities without
looking for a root cause.
Ad

More information
For more information on LVI and its “Physiologic Approach to Dental Sleep Medicine,” go online to
www.lviglobal.com.

Also, statistics show that nearly 85 percent of physicians who are not sleep specialists do not even “screen” for OSA.
I would like to share a very personal experience with this aspect of dentistry. My
brother was OSA positive. He had gone to
a sleep physician who sent him for a PSG
and found he had an AHI of 36.4, which
became 53.3 during REM sleep.  
For those of you unfamiliar with these
terms, that indicated my brother had severe obstructive sleep apnea. His lowest
O2 saturation was 71 percent. Obviously,
he was in the risk category for an early
death.
He was prescribed a CPAP, which he
hated and wasn’t wearing regularly, but
it got his AHI down to 10. However, it was
pretty much worthless if he wouldn’t use
it during sleep.  
I made my brother an LVI Somnomed
(lingual-less), which he loved. But I had

Photo/Provided by LVI

him do both CPAP and the appliance for
a while. This was all done last February (a
year ago), and he reported he felt great.
Recently, he informed me he was no longer using the CPAP, just the appliance I
made him, and we scheduled him to be
retested.
His AHI was 4.8! That’s right — normal! His average O2 saturation was 95.3
percent with the lowest being 87 percent.

Making it even better is that he only slept
on his back 6.7 percent of the time, but
that amounted to an AHI of 18 percent
during these times compared to his 3.9
percent for non-supine positions (most
of the time he slept on his left side).
If he can prevent himself from sleeping
on his back, he would be even better off.
It should be noted that we took the bite
in his LVI neuromuscular position, and
he only titrated the appliance 0.8 mm
forward from that position.
For those of you who treat OSA, you
will realize this is amazing. He has no
trouble getting his teeth together after
using the appliance and is totally comfortable while using it with no adverse
symptoms.
I would encourage every dentist out
there to get involved in this area of treatment for your patients and would encourage all of you to take the “Physiologic Approach to Dental Sleep Medicine” at
LVI to learn how to do this properly. All
sleep programs are not the same.
Many of you know that our tagline at
LVI is “Changing lives daily.” We should
add, “Saving lives daily!”


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exhibitors

8

Dental Tribune Daily U.S. Edition | February 21, 2013

Handpiece manufacturer
aims for global leadership
TOKYO, Japan — It is no secret that
the years since the global financial crisis
have not been very kind to companies in
Japan. First, the recession slowed business investments significantly down,
then the negative effects of the 2011
tsunami and the massive destruction
it wrought almost brought the world’s
third largest economy to a halt.
For NSK, one of the country’s largest
dental manufacturers, troubles in the
home market are its least concern because the company conducts most of its
business elsewhere.
According to President and CEO Eiichi
Nakanishi, with whom Dental Tribune
International had the opportunity to
speak at the company’s headquarters
in Tochigi, more than 80 percent of the
company’s revenues are now generated
by its operations outside of Japan.
In the last three years, NSK has been
performing particularly well in mature markets such as Europe and North
America, where it boosted its presence
with the opening of its new headquarters near Chicago, despite unfavorable
conditions such as high market saturation and the ongoing decline of the yen
against the dollar.
Since 2009, Nakanishi has also seen
his company regaining its former market shares in Asia through centralized
distribution and after-sales support offered by its new subsidiary in Singapore.
Another significant contributor has
been NSK’s European office in Germany,
which accounted for almost one third of
the 22.2 billion yen ($278 million) in sales
the company reported in 2011.
“That is why economic conditions in
our home market have little or no impact on our overall business. We really
think globally,” Nakanishi explained.
According to the 48-year-old, who has
run the company since 2000, one of the
major reasons for NSK’s strong market
position, even in established markets, is
its dedication to innovation and quality,
combined with the excellent after-sales
service it is able to provide to customers
in almost every country except North
Korea. But this hasn’t always been the
case.
Founded in the 1930s, the company
had a rough start and operations were
completely halted during World War II.
Since the production of dental handpieces resumed in 1951, however, the
company has grown extensively and
now employs more than 700 people in
its Japanese offices in Tochigi and Tokyo.
NSK also still produces most of the
precision parts in-house, which, according to Nakanishi, is one of the reasons
that dentists now identify the company
with high-quality products.
“We employ many good engineers and
marketing people who help us to constantly improve our brand and make it
more attractive to dentists,” he said.

NSK President and CEO Eiichi Nakanishi, right, in talks with DTI Publisher and CEO Torsten
Oemus. Photos/Lutz Hiller, DTI

NSK still manufactures most of the precision
parts in-house.

The company’s headquarters in Tochigi, Japan.

Here in Chicago
For more information on NSK Nakanishi and its
products, stop by the booth, No. 1243.

One of NSK’s most recent innovations,
which was launched at IDS in Cologne
in 2011, for example, is the Ti-Max Z series, a durable premium handpiece that
is purported to have the smallest heads
and necks in the industry, as well as an
exceptionally low noise level and virtually no vibration.

The Surgic Pro surgical micromotor
has also received much interest, particularly by dental implant surgeons. This
device is distributed alongside implant
systems by major implant manufacturers.
NSK asserts it pays close attention to
the needs of its customers, a philosophy
that has resulted in products such as the
S-max pico, which was developed solely
for the treatment of patients with smaller mouths, such as children.
Moving into other markets is conceiv-

able but unlikely to happen anytime
soon, according to Nakanishi. Even
though his company has begun to enter new areas in the last decade with the
launch of instruments such as ultrasonic scalers and polishers, its core business
will remain dental handpieces and other
small-motor equipment.
“When it comes to handpieces, we have
produced more innovations than our
competitors,” Nakanishi said. “Our goal
is to become the No. 1 company worldwide in this segment.”


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10

Dental Tribune Daily U.S. Edition | February 21, 2013

Seeing is believing
Check out a product
demonstration of
BEAUTIFIL Flow Plus
here in Chicago
Shofu Dental is holding product demonstrations at booth No. 4011, featuring
its new injectable hybrid restorative,
BEAUTIFIL Flow Plus. Now available in
three new shades — B1, B2 and C2 in two

Ad

Here in Chicago
Visit Shofu at booth No. 4011 for a product demo,
or for more information, call (800) 827-4638 or
visit www.shofu.com.

viscosities — BEAUTIFIL Flow Plus gives
dentists even more esthetic treatment
options at their fingertips.
In addition, you can get a taste of BEAUTIFIL Flow Plus when you visit the main
podium at 9:30 a.m. today where Dr.
Frank Milner will perform a live patient
presentation on esthetic anterior resto-

See a product
demonstration
of BEAUTIFIL
Flow Plus at
the Shofu
booth,
No. 4011, here
in Chicago.
Photo/Provided
by Shofu Dental

rations using various Giomer materials
such as this.
BEAUTIFIL Flow Plus combines hybridlike strength and functionality, unique
handling and stackability and a flowable
delivery. Additionally, it has 15 percent
more radiopacity than enamel and offers the benefit of fluoride release and
rechargability. Those interested in seeing
the material firsthand are encouraged to
come check it out at the Shofu booth.
According to Shofu, BEAUTIFIL Flow
Plus represents the next step in the evolution of restorative materials, based on its
convenient flowable delivery system and
its physical properties and functionality
that rival leading hybrid composites.
Brian Melonakos, president of Shofu
Dental, said he has been very pleased
with the success of the product. “We’ve
always known that we have an amazing
product on our hands … but none of us
imagined how quickly it would catch on,”
he said.
Unlike other flowables, BEAUTIFIL Flow
Plus has stay-put handling and physical
properties that allow use on the occlusal
surface and marginal ridge, eliminating
the need to pack a hybrid composite on
top.
A flowable base, liner and final restorative material, BEAUTIFIL Flow Plus is
approved for all indications (Class I–V).
With a smooth, self-leveling consistency,
the material leaves a tight marginal seal
on the bottom and a smooth ready-topolish surface on top. Moreover, Shofu’s
proprietary S-PRG (surface pre-reacted
glass) technology provides sustained fluoride release and recharge that can’t be
found in any other composite material.
BEAUTIFIL Flow Plus is available in two
distinct viscosities. F00 (zero flow) offers
precision stacking, and F03 (low flow) is
an ideal base/liner.
For a limited time only, BEAUTIFIL Flow
Plus is available in two introductory kits.
The standard kit (PN 2000S) offers two
2.2-gram syringes of both viscosities in
shades A2 and A3, and the pedo kit (PN
2000P) offers two 2.2-gram syringes in
both viscosities in shades A1 and bleach
white. Both kits also contain samples of
Shofu’s top-selling products, including
the seventh-generation bonding agent
BeautiBond, One Gloss, Super Snap and
Shofu’s hybrid material, BEAUTIFIL II.
The kit retails for $102.25 (a $160 value).
Stop by the Shofu booth, No. 4011, to
see BEAUTIFIL Flow Plus for yourself.


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exhibitors

12

Dental Tribune Daily U.S. Edition | February 21, 2013

The importance of
being Google-able
The domain where visibility equals increased patient volume
Here in Chicago

By David Evans, PhD, MBA

How important is Google? Important
enough that it’s now part of our daily
lexicon. We don’t search online; we
“Google it.”
From Halloween costumes to health
care, we all use the world’s dominant
search engine to locate what we need.
Just take restaurants, for example. Millions of diners turn to Google on a daily
basis to read about restaurants their
friends are talking about. And if a restaurant’s website doesn’t appear when
you search, you may wonder how good it
really is — even though, in reality, there
is no connection between the quality of
the food and the restaurant’s Internet
visibility.
Consumers use Google for everything,
not just restaurants. This includes one
of the most important aspects of their
lives: health care. In fact, according to
one report, some 84 percent of Internet
users have used the Internet to search for
health-care information in the past year,
with 52 percent searching on behalf of
loved ones.
How do they find the information
they’re looking for? Google. With 70 percent of the search market, Google dominates the search world.
In today’s digital world, prospective patients associate the quality of your practice with your visibility on Google, even
when their search began from a word-ofmouth referral. If your practice doesn’t
appear in Google’s search results for the
terms and locations you need to rank for,
you have a problem on your hands. Unfortunately, some of the nation’s most
reputable dental practices lack Google
visibility.
The good news is there are steps you
can take to improve your visibility. A
comprehensive Internet marketing strategy, consisting of a well-designed (and
programmed) practice website, a professional search engine optimization (SEO)
plan and even a simple social media approach can transform your practice from
Internet anonymity to Google standout.

Three steps to Google visibility
Here are three important steps you can
take to improve the visibility of your
practice in Google’s search results.
Step 1: The Google visibility test
This easy test should give you a good
indication of where you stand. Simply

For more information on how to increase your practice’s Internet and Google visibility, stop by the
Ceatus Media Group booth, No. 4816.

File photo

‘In today’s digital world, prospective patients
associate the quality of your practice with
your visibility on Google, even when their search
began from a word-of-mouth referral. If
your practice doesn’t appear in Google’s
search results for the terms and locations
you need to rank for, you have
a problem on your hands.’
go to Google and type in a few key terms
related to your practice specialty, such
as “cosmetic dentistry,” “veneers,” “implants” or “teeth whitening.”
Note the following:
• Where do you appear?
• Is information about your practice
readily visible on the first page?
• Where do your competitors appear?
• What about the second page?
If you have trouble finding information
on your practice in the Google results
pages, so will your potential patients.
Core terms such as the ones mentioned
above are searched by tens of thousands
of prospective patients each day. Consumers often begin their Google searches with these terms before moving on
to more complicated, location-based
searches such as “procedure New York”
or “dentist Los Angeles.” However, make
sure to look for your practice in the localbased search results as well.
Within the Google search results, there
are several ways in which to present your
practice to consumers, including your

practice website, Google business listings, pay-per-click (PPC) ads, review sites
such as Yelp and directory listings. Perhaps the most valuable tool, however, is
search engine optimization (SEO).
Step 2: Prominent contact information
While it is critical for your practice to
be highly visible on the Internet, it is
equally important that once prospective
patients get to your website or profile
listing, they find the information they
need to contact you. Your Google visibility strategies will be wasted unless you
make it easy for patients to contact you
by phone or email.
To accomplish this, your contact information needs to be displayed in a prominent location — on your website as well
as anywhere else you advertise your services. If it isn’t, make sure you do what is
needed to change this so that prospective patients are able to easily set up a
consultation.
Step 3: The right elements
What do patients want to see on your

About the author
David Evans, PhD, MBA, is the CEO of Ceatus Media
Group, based in San Diego. A recognized authority
on Internet medical marketing strategies, Evans
has presented at meetings such as the Greater New
York Dental Meeting, the American Society for Aesthetic Plastic Surgery, the European Society of Cataract and Refractive Surgeons and the American
Society of Plastic Surgeons, among others. He can
be reached at dwevans@ceatus.com.

website? It depends on the patient, but
the most popular elements are beforeand-after pictures, patient testimonials
and procedure results.
Be sure to include these elements in
your search engine optimization strategy — and make sure they are displayed
conspicuously wherever your practice information appears on the Internet.
The goal should be an excellent practice website that is easy for consumers to
find. So long as you give your target audience what they’re looking for, they will
have no reason to look elsewhere.
The Internet is a very important component of marketing for premium practices, and an experienced Internet marketing firm will help ensure your website
and your Internet marketing strategy
achieve your goal of increased patient
volume and a significant return on your
marketing Investment.


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exhibitors

14

Dental Tribune Daily U.S. Edition | February 21, 2013

Chairside restorative
solutions take to the ‘Sky’
With the release of E4D DentaLogic™
software version 4.5 featuring E4D Sky,
D4D Technologies announces the creation of a truly open network of chairside
restorative solutions for patient treatment.
The E4D Sky communication network
enables E4D system operators to exchange case data via the Internet with
internal and external service providers,

Here in Chicago
For more information, visit www.e4d.com or stop
by the booth, No. 2411.

extending the range of treatments they
can provide their patients.
“With E4D version 4.5 and E4D Sky, a
dental office has total flexibility and a
full range of options for assistance with

more complex cases, for some extra help
at busy times or for additional material options than those that are typically
milled in office, such as zirconia,” said
Gary Severance, DDS, of D4D Technologies.
E4D Sky is supported by Henry Schein’s
DDX (Digital Dental Exchange) and connects E4D systems running version 4.5
software with a variety of outsourcing
Photo/Provided by D4D

Ad

options for restoration design and fabrication:
• E4D Digital Services experts design,
mill and complete restorations as well as
make models or bridges.
• E4D Certified Laboratories offer a variety of services.
• Any third-party provider can be sent
an .stl open platform file.
“E4D Sky takes the E4D system to the
next level while supporting the launch of
our E4D Solo scan-only options. Operators will also be able to exploit the flexibility of the .stl open platform file export
to access numerous other services with
their scanned data,” said Glen Freeman
of D4D Technologies.
“We are pleased to announce that the
expanded capabilities of E4D DentaLogic
software version 4.5 with E4D Sky are
now available to all new and current customers.”

About D4D Technologies
D4D Technologies aims to take the dental
profession to a higher level of productivity, patient comfort and convenience with
its E4D restorative solutions, according
to the company. DentaLogic software in
the E4D Design Center enables the operator to customize a virtual restoration
before it is sent to the E4D Mill for fabrication.
With the introduction of version 4.5
and E4D Sky, each of these system components is now also available for custom
configurations and interfaces to meet
the needs of more dental offices and laboratories.
E4D Sky communicates with E4D Digital Services, certified E4D dental laboratories and any third-party provider accepting open format files (.stl) for a full range
of production and delivery options. E4D
Compass™ integrates E4D restorative designs with cone-beam data to plan and
communicate restoratively driven implant therapies. E4D Compare™, the latest addition to the E4D suite of products,
employs adaptive learning technology to
dental education.
Headquartered in Richardson, Texas, a
suburb of Dallas, D4D Technologies has
partnerships with major corporations in
the dental profession: Henry Schein Dental is responsible for global sales and distribution; 3M ESPE and Ivoclar Vivadent
provide restorative materials.


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[16] =>
exhibitors

16

Dental Tribune Daily U.S. Edition | February 21, 2013

A total tech solution
BIOLASE hands-on showcase includes new EPIC laser
BIOLASE, a leading dental laser
manufacturer and distributor — and
distributor of NewTom and 3Shape
TRIOS technologies in North America
— is showcasing its full line of awardwinning laser systems, 3-D cone-beam
devices and digital intraoral scanning
technology here at the Chicago Midwinter and at all other major and regional
2013 trade events.
The company is featuring the products
in its new Total Technology Pavilion,
a large space with functioning equipment to allow hands-on demonstrations and discussion of the full range of
applications. The pavilion also features
an overview presentation of the total
technology concept, along with brief
presentations by practicing dentists who
have deployed such technologies in their
practices.
“We are proud to present the Total
Technology Pavilion at the Chicago Midwinter and beyond,” said John Bernhard,
director of marketing at BIOLASE.
“It represents the collective efforts
of multiple teams to create an environment where dental professionals
can spend time with these groundbreaking technologies to gain an understanding of their applications in the dental
clinic.”

The BIOLASE Total Technology Pavilion is here at the Chicago Midwinter and will also be at all other major dental shows this spring. It offers
hands-on demonstrations of the company’s award-winning laser systems, 3-D cone-beam devices and digital intraoral scanning technology.
Photos/Provided by BIOLASE

Here in Chicago
Stop by and check out the BIOLASE Total
Technology Pavilion for yourself. It can be
found at booth No. 834.

EPIC standard set for diode lasers
New to the Total Technology Pavilion
this year is the EPIC Total Diode Solution,
the newest laser from BIOLASE. It’s described by the company as being packed
with one category-exclusive feature after
another, setting a new standard in diode
laser performance and value.
A graphical touchscreen gives dentists
fingertip access to as many as 20 common soft-tissue procedure presets —
plus 20-minute full-mouth whitening
and FDA-cleared temporary pain relief.
Additionally, EPIC can be a financial
boon for many practices because of its
integrated, FDA-cleared protocols for
laser hygiene and perio as an adjunct to
scaling and root planning.
In addition, a new ComfortPulse setting reduces pulse length to as little as
one ten-millionth of a second to avoid
heat buildup at the surgical site. This
provides for fast tissue cutting with less
patient discomfort.

3Shape TRIOS digital scanner, full
range of WaterLase all-tissue lasers
Another addition to the Total Technology Pavilion is the 3Shape TRIOS digital intraoral scanner system. The TRIOS
digital solution, which includes a handheld scanner, operator’s control cart and
intuitive software, provides faster impression taking, improved accuracy and
clinical results, reduced need for retakes
and less adjustment and grinding.
According to 3Shape, TRIOS’ unique
features include spray-free scanning,
high accuracy optimized for an extensive range of indications, clinical scan

NewTom compact CBCT technology
Finally, the Total Technology Pavilion
has full-size models of NewTom ConeBeam Computed Tomography (CBCT)
technology. The technology is relatively
new to dentistry and is a more compact
version of standard medical CT imaging
that uses a cone-shaped X-ray beam to
obtain a multitude of radiographs that
construct digital 3-D models of maxillofacial anatomies.
The NewTom VGi is reported by the
company to have the finest image quality of any CBCT system in dentistry, with
a minimal dose of radiation to patients.
Dentists using the NewTom CBCT technology report increased treatment plan
acceptance, improved diagnostic capabilities and other advantages, according
to the company.
A highlight of the Total Technology Pavilion is the EPIC Total Diode Solution, the newest laser
from BIOLASE.

validation, online communication with
the dental lab and intuitive Smart-Touch
user interfacing.
Other products in the pavilion include
WaterLase iPlus, WaterLase MDX and WaterLase MD Turbo, BIOLASE’s full range
of all-tissue laser devices. According to
the company, WaterLase iPlus represents
a pinnacle of 20 years of research to improve cutting speed to match that of a
high-speed drill, with a fraction of the
discomfort and ancillary challenges a
dental drill creates.

The WaterLase MDX and WaterLase MD
Turbo are described as being ideal for
practices seeking a basic, lower-cost entry point for all-tissue laser dentistry.
“Although the WaterLase MD platform
was first released in 2004, there have
been many improvements and refinements, including a more flexible fiber,
faster-cutting handpieces and more,”
said Dmitri Boutoussov, BIOLASE chief
technology officer and longtime head
of the company’s research and development department.

About BIOLASE
BIOLASE is a biomedical company that
develops, manufactures and markets
dental lasers and distributes and markets dental imaging equipment. BIOLASE’s core products include dental laser systems that perform a broad range
of procedures (including cosmetic and
complex surgical applications) as well
as a full line of dental imaging equipment and CAD/CAM systems. BIOLASE
has sold more than 21,000 lasers. Other
products under development address
ophthalmology and other medical and
consumer markets.
(Source: BIOLASE)


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exhibitors

Dental Tribune Daily U.S. Edition | February 21, 2013

Connect, communicate
TRIOS Inbox and 3Shape Communicate help labs and dentists interact in the cloud
Chat forums, Skype™, video conferencing — this is an age that values its
tools for smart communication and easy
interaction. Inspired by these trends,
3Shape offers new communication solutions that bring full digital workflows between clinics and labs much closer.
Dental labs with a TRIOS® Inbox can
receive ready-for-design digital impressions directly from connected clinics —
just minutes after the dentist completes
the scan. But that’s only half of the story.
3Shape Communicate™ software, running in both labs and clinics, provides
an interactive communications platform with online exchange of case information, 3-D designs and 2-D previews
through their mutual Communicate
Cloud.

Labs and clinics connect and
communicate
3Shape’s TRIOS Inbox™ is a software
component that is integrated within
Dental System.™ It enables labs to receive TRIOS digital impressions and
orders directly from connected dental
Ad

The typical Communicate workflow
1. The dentist sends the digital impression plus order information to the lab directly from the TRIOS interface after completing scanning.
2. The lab receives the order in its TRIOS Inbox, accepts the details and suggested delivery date or else returns its suggestions for changes.
3. The lab designs the case directly from the digital impression as specified in the agreed order information.
4. The lab sends the dentist 2-D previews, smile-previews, a digital 3-D model, questions and comments.
5. Both labs and dentists can add annotations to the 3-D view that both access through the Cloud.
6. The dentist approves the design when satisfied, and the lab can immediately start manufacturing the
restoration.

clinics. With TRIOS Inbox installed, lab
technicians will see a new tab in their
Dental Manager™ interface that opens
an overview of incoming cases from connected clinics using 3Shape’s TRIOS digital impression solution.
The Communicate software is integrated in both Dental System and the
TRIOS system, enabling labs and dentists
to share case information, including 3-D
designs with annotations, screen shots
and comments. To connect, both the lab
and dentist simply create his or her own
Communicate account, and then either
one can send a request to connect. Once

accepted on the other end, setting up in
Dental System is simple and does not
involve any kind of complex network parameters or protocols.

Closing in on complete digital
workflows between clinics and labs
Once connected, the clinic and lab meet
and interact through their mutual
3Shape Communicate Cloud. In practical
terms, this means labs can provide their
client dentists with high-quality views of
design results in 3-D before the restoration is manufactured, and dentists can
send their comments back to the lab.

Labs can also use their Dental System
software to create and send realistic
before-and-after views of full smiles
that dentists can show their patients.
Both sides can continuously refer to the
complete order history, including agreements between them.

Communicate from anywhere —
also without a 3Shape TRIOS
Communication is not restricted to the
office. Both lab technicians and dentists
can use the Communicate web interface
to access the 3Shape Communicate Cloud
remotely, using their tablet PC or laptop.
This same Communicate web interface
provides a communication solution for
dentists who do not own a 3Shape TRIOS
system but still want to interact with
their lab.

Benefits for labs
Interaction enabled by the digital workflow enhances the dentist’s influence in
relation to final results, benefiting the
lab, the dentist and the patient.
TRIOS Inbox allows labs to connect to


[19] =>
Dental Tribune Daily U.S. Edition | February 21, 2013

saves loads of time and allows dentists
to serve more patients faster. 3Shape’s
direct-upload concept allows clinics to
bypass time-consuming solutions that
require sending digital impressions to
special cleaning centers before they get
to the lab. Efficient, exacting communication makes it easier to ensure optimal
results for the patient and reduce the
number of remakes.

TRIOS Inbox upgrade is part
of LABcare upgrades
3Shape Dental System users in labs get
the TRIOS Inbox update for their Dental System as an integral part of their
subscription, and they can immediately
start receiving TRIOS scans from the
clinics after connecting.

Start today
Photo/Provided by 3Shape

the many TRIOS systems out there —
offering new opportunities to expand
their customer base. Digital delivery of
impressions from clinics makes lab work
easier and more efficient. There is no
need to provide pick-up services of impressions, and designing can start right
away.
The digital impression can be used
both for designing the restoration and,
if needed, producing a model in parallel. Efficient communication helps labs

19

exhibitors

Here in Chicago
To take a look at the TRIOS Inbox or the 3Shape
Communicate software, stop by the 3Shape booth,
No. 1646.

cement business relationships with their
dentist clients.

Benefits for clinics
In clinics, both impression taking with
TRIOS and dispatching scans digitally

TRIOS Inbox is available upon request today and will be included per default on
all Dental System installations from this
month on. Communicate comes with
2 GB of free Cloud storage space, allowing
the lab to work with approximately 100
cases simultaneously — which should
cover the needs of most labs. Large labs,
that may at some point need more capacity, can extend their cloud storage space
at a limited cost.
Together, 3Shape Communicate and
TRIOS Inbox provide unlimited connection and communication. There are no
hidden pay-per-case or pay-per-connection programs behind 3Shape’s solution
— it’s an open digital freeway.

Root canal
shaping
is about
to change
Axis|SybronEndo
introduces the TF
Adaptive
Root canal preparation can present
dental professionals with numerous
challenges, ranging from ledge formation to perforations and persistent bacteria. That’s why Axis|SybronEndo, a
leading manufacturer of endodontic
equipment, instruments and dental supplies, is set to improve technology in the
endodontic field with the release of its TF
Adaptive instrumentation system.
The
TF
Adaptive
works
with
Axis|SybronEndo’s Elements Motor by using adaptive motion technology and, ac-

” See ROOT CANAL, Page 20
Ad


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20

Dental Tribune Daily U.S. Edition | February 21, 2013

Diagnose caries like never before
SOPRO, a world leader in dental video
imaging, has applied all of its technical
expertise in conjunction with scientific
and clinical researchers to develop a patented technology based on the principle
of fluorescence. The result of this effort is
a device called SOPROLIFE (light induced
florescence evaluator), an intraoral camera with high-image quality coupled with
a feature to diagnose and treat caries.
SOPROLIFE allows you to see what was
once invisible to the naked eye. It provides greater accuracy in identifying,
evaluating and determining the location
of a carious lesion with image magnification of 30 to 100 times.
SOPROLIFE offers the ability to detect
tooth decay at different stages of its

The SOPROLIFE
Photos/Provided by Acteon North America

development, allowing the clinician to
determine the most effective course of
treatment. With the push of a button, the
blue LED lights are activated, and variations in the amelodentinal architecture
results in visible color changes to the
tooth’s image.
During diagnosis, the auto fluorescence technology in SOPROLIFE detects
occlusal or interproximal decay, even
in its earliest stages, which can often be
missed by X-rays.
During treatment, SOPROLIFE differentiates healthy tissue from infected tissue in order to excavate only the affected
areas.
SOPROLIFE is not software dependent
and functions with all SOPRO docking

The SOPROLIFE‘s blue LED light activates
visible color changes to a tooth‘s image.

Here in Chicago
For more information, contact Acteon North America at (800) 289-6367 or stop by the booth, No.
4007.

stations. SOPROLIFE is compatible with
Windows® 32/64 bit and Mac OS®/Apple®
Ad

About Acteon
Acteon North America is part of The
Acteon Group, a world leader in small
equipment and consumables for dentists. The Acteon Group’s companies include SATELEC Equipment, SOPRO Imaging and Pierre Rolland Pharmaceutical,
which employ more than 650 workers
worldwide. Acteon continually develops
products for a growing international
dental market.

“ ROOT CANAL, Page 19
cording to the company, will revolutionize the way dentists shape root canals.
It boasts all the features of twisted files
with 70 percent more flexibility and up to
three times as much resistance to cyclic
fatigue as compared with other NiTi files.
The Adaptive Motion relies on a patented algorithm that changes the motion depending upon the load on the file.
When the file is outside the canal, the
motion is rotary. When the file is in canal
(loaded), the motion adapts from rotary
to reciprocation.
As the company says, SybronEndo’s
Adaptive motion is, “Rotary when you
want it; reciprocation when you need it.”
The TF Adaptive uses a minimum
number of files to shape the root canal,
offering a better value for the customer.
In addition, according to the company,
it’s easy to use and well-marked, distinguished by a color-coded setup similar
to a traffic signal (green, yellow and red).
It offers dentists control and reduces the
risk of screw-in effect. The system also
can be used in a majority of cases.
The TF Adaptive system can be beneficial to patients, too, according to the
company. Its files produce less apical
extrusion of debris than do competitive
systems, granting patients a significant
decrease in postoperative discomfort. It
also reduces the probability of separation and canal transportation or straightening, preserving the natural anatomy
of the canal and decreasing the effects of
over-instrumentation.

Here in Chicago
To learn more about Axis|SybronEndo’s TF Adaptive
and other endodontic supplies, visit www.tf
adaptive.com or stop by the booth, Nos. 3600/3801.


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22

Dental Tribune Daily U.S. Edition | February 21, 2013

The phenomenon: A
clinician’s perspective
The story behind
BruxZir restorations,
where they’ve come
from and where they’re
going next
By Michael C. DiTolla, DDS, FAGD

May 6, 2011, is an important day in dental history. That’s the first day dentists
prescribed more BruxZir® restorations
than PFM restorations.
At the time, BruxZir was 2 years old
and PFMs were 50 years old. Here at the
lab, it confirmed a trend we had been observing during those two years: The days
of the PFM being the dentist’s everyday
restoration were coming to a close.
The sales of BruxZir never dipped below those of the PFM again; in fact, the
gap between the two continues to grow
wider as BruxZir grows and PFMs continue to shrink.
Ten years ago, our R&D department
asked me what they should work on,
what kind of restorative material would
most benefit dentists and patients.
My answer was simple: cast gold in
shade A2.
They reminded me they were engineers, not alchemists, but I remained
undeterred in my push for a cast gold in
shade A2.
Five years later, they presented me
with BruxZir, an impressive effort at creating my request. Fast-forward five more
years to today, and it is clear they were
truly on to something big.
As the translucency and esthetics of
BruxZir continue to improve, it has transitioned from just a posterior material to
an anterior material as well, one that can
be used in almost any clinical situation.
The biggest reasons for the rapid
growth of BruxZir are high strength and
fit. As a monolithic restoration with no
porcelain on it, BruxZir has the lowest
fracture rate of any restoration (besides
cast gold) in our lab.
It’s clear that dentists place strength
very close to the top of their list of desirable characteristics for an everyday
crown and bridge material.
The most common comment we get is
about how well the BruxZir restrations
fit compared with most of the crowns
these dentists have used in the past.
Dentists notice the emergence profile
of BruxZir crowns blend with the tooth
structure and soft tissue better than
any material they have previously used
(again, with the exception being cast
gold).

Fig. 1: These illustrations show an ideal 1 mm reduction for an anterior or posterior BruxZir crown and also have feather-edge margins. BruxZir
does fine at 1.5 or 2.0 mm as well, but this amount of reduction is not always possible. By maintaining 1 mm of BruxZir thickness, this allows
you to safely adjust the crown if necessary when checking the occlusion. While BruxZir can be milled as thin as 0.5 mm, it cannot be adjusted
at this thickness without breaking at some point. With a BruxZir crown at 0.5 mm thickness with high occlusion, consider adjusting the
opposing tooth. Photos/Provided by Glidewell Laboratories

Here in Chicago
For more information or to see BruxZir for youself,
stop by the Glidewell Laboratories booth, No. 3213.

The microscopic images (Fig. 1 and
Fig. 2) demonstrate how a high-strength
monolithic material (BruxZir) has a
much better emergence profile than a bilayered crown (PFM) on an identical prep.
This combination of fit, strength and
improved esthetics has made BruxZir
the most prescribed restoration in the
lab. The final frontier for BruxZir is to be
used for veneers, and with the translucency and esthetics improving monthly,
that day is not too far off.

Indications
BruxZir Solid Zirconia is indicated for
crowns, bridges, veneers, inlays and onlays. It is an esthetic alternative to PFM
metal occlusal/lingual or full-cast restorations and ideal for restorations requiring extra durability such as crowns
under partials or screw-retained implant
crowns.
The chip-proof durability of BruxZir
restorations makes them ideal for bruxers who have broken natural teeth or previous PFM restorations. BruxZir restorations are also ideal for patients lacking
the preparation space for a PFM.

Fig. 2: This represents the typical PFM prep
we receive with a conservative feather-edge
margin. When a PFM is fabricated for this
prep, there is a bulky 1 mm margin on the
PFM that catches on the explorer. Even if the
margin is sealed, the emergence profile is
unacceptable.

Fig. 3: This represents the typical PFM prep
we receive with a BruxZir crown in place.
Because it is a monolithic crown and can be
milled to a feather edge, there is no bulk of
material, or ‘speed bump,’ at the margin.
Dentists tell us their explorer cannot detect
where the tooth ends and the BruxZir crown
begins.

Preparation requirements
• Shoulder preparation not needed;
feather edge is OK. It is a conservative
preparation similar to full-cast gold, so
any preparation with at least 0.5 mm of
occlusal space is accepted.
• Minimum occlusal reduction of 0.5
mm; 1 mm is ideal (Fig. 3).

A look at the increase in the amount of BruxZir restorations prescribed.


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24

exhibitors

Dental Tribune Daily U.S. Edition | February 21, 2013

Commentary:
Not all handheld
X-ray systems are
created equal
By Dr. Joel Gray

The NOMAD handheld X-ray system. Photo/Provided by Aribex

Ad

As a recent article on www.dental
-tribune.com points out, there are some

safety issues with
handheld
X-ray
units made in China and Korea and
elsewhere outside
the United States.
There are two
sources of radiaDr. Joel Gray
tion from an X-ray
system — leakage radiation from the Xray tube and scattered radiation from the
patient. The leakage radiation is minimized by placing highly absorbing material, such as lead, around the X-ray tube.
The major issue with the handheld
X-ray units is the scattered radiation —
that is, X-rays that are scattered from the
patient toward the operator.
In fact, about 20 to 30 percent of the
X-rays are scattered from the patient
toward the person holding the device.
The X-ray units from outside the United
States, which are under FDA scrutiny, do
not provide any protection from X-rays
scattered from the patient.
These systems look like a large camera you hold with both hands. There is
no shielding provided by these systems;
the user’s hands are exposed to all of the
X-rays scattered from the patient. Consequently, the user’s hands are going to receive a radiation dose that will probably
exceed the radiation-protection limits for
skin and extremities.
We evaluated one handheld X-ray unit
made in the United States (NOMAD, Aribex) and compared staff doses with those
for the same staff using conventional wallmounted systems prior to acquiring the
handheld systems (Gray et al. 2012).
This handheld system uses a proprietary shielding material around the X-ray
tube, resulting in leakage radiation levels
that are virtually immeasurable.
In addition, it has an integral leadedacrylic shield that protects the user from
radiation scattered from the patient.
The results of our study indicated the
users of the handheld X-ray system received lower radiation doses than they
did when they were using conventional
wall-mounted systems.
Buyers should be beware that not all
handheld X-ray systems are created
equal and not all of those being sold on
the web have been reviewed by the FDA.
Handheld X-ray units should have sufficient shielding to minimize leakage
radiation from the X-ray tube and an
integral shield to protect from radiation
scattered from the patient.

Here in Chicago
To check out the NOMAD for yourself, stop by the
Aribex booth, No. 818.


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Dental Tribune Daily U.S. Edition | February 21, 2013

exhibitors

25

Sesame: Transforming
how dental practices
engage with patients
The digital age is completely changing
the way dental practices and patients
interact. The days of low-tech marketing efforts are long gone. Direct mailers,
yellow pages and other traditional forms
of dental practice marketing will not suffice. A digital strategy focused directly
on patient engagement is now imperative to grow and maintain a long-term,
sustainable practice.
There are four key outcomes that drive
a sound patient engagement strategy.
Each of these outcomes is interrelated
and work in concert to position the dental practice for sustained growth and stability.

New patient acquisition
An optimized website is the cornerstone
of a successful patient engagement
strategy. What does optimized mean? It
means your site is built based on patient
behavior and can be easily found by prospective patients within your region.
This includes content, design and search
engine optimization.

Practice loyalty
While finding prospective patients helps
offset attrition, it’s always easier to keep
a patient than acquire a new one. Sesame
Patient Login offers a secure site that
offers a comprehensive list of online
services, such as reminders, automated
calling, invoice review and online payment. This part of your strategy seeks
to deepen the relationship with patients
while reducing administrative burden
on office staff.

Increased treatment plan adoption
This same portal also provides a new
level of education and understanding
for your patients. It lets them review advanced treatment plans and helps them
articulate the benefits of the procedure
recommendations. Suddenly the dental
practice is transformed from the role of
service provider to trusted advisor — it’s
this latter role that helps patients make
the decision to invest in their oral health
and enrich their lives.

Referral acceleration
Existing patients are interacting with the
practice online and benefiting from a terrific online experience. Now it’s time to
make sure they are telling others about
it. This is where social media outlets such
as Facebook, Twitter and YouTube come
into play. They provide a window to express their satisfaction, recommend the
practice to their online friends and complete the patient acquisition circle.
Sesame Communications provides
a complete digital solution that works
across all four key outcomes and positions your dental practice for sustained
growth and success. Sesame has created
the only cloud-based platform that addresses all areas of patient relationship
management.
By creating this online “ecosystem,”

Here in Chicago
To learn how Sesame Communications can transform the way your dental practice builds and
manage patient relationships, stop by the booth,
No. 4239.

your practice will attract and retain more
patients, drive higher treatment plan
adoption and reduce the instance of noshow appointments.

Sesame’s complete
digital solution.
Illustration/Provided by
Sesame Communications

Ad


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exhibitors

Dental Tribune Daily U.S. Edition | February 21, 2013

Endodontic rotary file system refined

Photo/Provided
by DENTSPLY Tulsa

DENTSPLY
Tulsa Dental
Specialties
introduces
the PROTAPER
NEXT system

Dental Specialties

Ad

DENTSPLY Tulsa Dental Specialties has
introduced its newest innovation and an
expansion of its endodontic file system.
PROTAPER NEXT is the same variable
taper design found in the original ProTaper that clinicians have turned to for
more than a decade, but it’s been refined
to improve performance.
PROTAPER NEXT features patented
M-Wire® NiTi alloy for increased flexibility and resistance to cyclic fatigue, rectangular cross-section for greater strength
and a unique asymmetric rotary (AR)
motion.
PROTAPER NEXT uses the same trusted
rotary action as the original ProTaper.
What’s different is how the file moves
down the canal. The off-center rectangular cross-section of PROTAPER NEXT
differs from the center of mass. Only two
points of the cross-section touch the canal wall at a time, reducing the torsional
stress on the file. The result is a fully tapered and predictable shape achieved
with greater procedural efficiency.
The single-use and pre-sterilized PROTAPER NEXT files also feature shorter
handles (11 mm) and are available in 21-,
25- and 31-mm lengths.
Four sizes of color-coded and precisionmatched absorbent points, gutta-percha
points and obturators fit all PROTAPER
NEXT prepared canals.

About DENTSPLY Tulsa Dental
Specialties
DENTSPLY Tulsa Dental Specialties describes itself as being a premier producer
and marketer of endodontic dental systems in North America. It is a division of
Pennsylvania-based DENTSPLY, a leading developer, manufacturer and marketer of products for the dental market.
For more details, visit www.tulsadental
specialties.com.
DENTSPLY International is a manufacturer of dental and other healthcare
products and is one of the world’s largest manufacturers of professional dental
products. Headquartered in the United
States, DENTSPLY has global operations
with sales in more than 120 countries.

Here in Chicago
For more information or to see the PROTAPER NEXT
system, visit www.tulsadentalspecialties.com/
protapernext.aspx, call (800) 662-1202 or stop by
the DENTSPLY Tulsa Dental Specialties booth,
Nos. 1802/2002.


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28

Dental Tribune Daily U.S. Edition | February 21, 2013

‘Barrier protection’ critical in
dental professionals’ gloves
While caring for their patients, dental
and health care professionals are constantly exposed to bodily fluids that
may carry viruses and other infectious
agents. It is therefore critical that the
gloves these professionals use provide
the best possible barrier protection.
Many types of gloves are available today, but it is important to know that not
all gloves have the same barrier capability, depending on the type of material

Here in Chicago
To learn more about the Standard Malaysian
Gloves quality certification program, stop by the
Malaysian Rubber Export Promotion Council
booth, No. 3745.

used. For example, natural rubber latex
gloves have long been acknowledged for
their very effective barrier properties,
while non-latex gloves, such as vinyl

(PVC), have inferior barrier capability as
shown by numerous studies.
Other synthetic gloves, such as nitrile
and polyisoprene, perform much better
than vinyl but are more costly, especially
polyisoprene gloves. Using gloves with
inferior barrier capability could expose
both the patients and users to undesirable/harmful infections.
Malaysia is the world’s largest medical
gloves exporter (latex and nitrile). Both

Ad

Make sure you known what’s in your gloves
before you buy them. Malaysian Rubber
Export Promotion Council can help you.
Photo/www.sxc.hu

quality and user’s safety are of top priority to the nation’s glove industry. To this
end, a quality certification program (the
Standard Malaysian Gloves or the SMG)
has currently been formulated for latex
examination gloves.
All SMG-certified gloves must comply
with stringent technical specifications
to ensure the gloves are high in barrier effectiveness and low in protein/
low allergy risks, in addition to providing excellent comfort, fit and durability
— qualities that manufacturers of many
synthetic gloves are attempting to replicate.
Furthermore, latex gloves are green
products, derived from a natural and
sustainable resource, and are environmentally friendly. (You can find more
at www.smg-gloves.com and www.latex
glove.info).
The use of low-protein powder-free
gloves has been demonstrated by many
independent hospital studies to vastly
reduce the incidence of latex sensitization and allergic reactions in workplaces.
More important, latex allergic individuals donning non-latex gloves can now
work alongside their co-workers wearing
the improved low-protein gloves without
any heightened allergy concern.
However, for latex-allergic individuals,
it is still important they use appropriate
non-latex gloves that provide them with
effective barrier protection, such as quality nitrile and polyisoprene gloves.
Selecting the right gloves should be
an educated consideration to enhance
safety of both patients and users. For
decades, gloves made in Malaysia have
been synonymous with quality and excellence, and they are widely available
in an extensive array of brands, features
and prices.
They can be sourced either factorydirect (www.mrepc.com/trade and click
“medical devices”) or from established
dental product distributors in the United
States.


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[30] =>
exhibitors

30

Dental Tribune Daily U.S. Edition | February 21, 2013

Curve Dental goes mobile
Customers can access practice schedule and patient contact information with Apple or Android smartphones
Curve Dental, developers of Web-based
dental software, announced its customers would soon have mobile access to key
practice information via Apple or Android smartphones, allowing clinicians
to change, create or delete appointments
as well as view patient contact information when away from the office, at no additional cost to the customer.
“Our mobility features are specifically
designed to provide a level of convenience and flexibility that fit the doctor’s
lifestyle,” said Ian Zipursky, president of
Curve Dental.
“With our technology, Curve Dental
customers are better able to deliver quality health care beyond the walls of their
practice. Our customers have taught us
that dentistry is a profession and a passion, not a nine-to-five job. Having key
information available at any time from
anywhere helps our customers build an
exceptional practice.”
With Curve Dental’s mobility technology, customers can view, edit, delete
or add appointments to their schedule.
Changes to the schedule are synched and
reflected across all devices accessing the
Ad

Here in Chicago
For more information on Curve Dentals practice
management system, call (888) 910-4376, visit
www.curvedental.com or stop by Room CC24A in
the Hyatt Regency McCormick Place Convention
Center from 8 a.m. to 10 a.m. today to see a demonstration. Breakfast will be served.

same database. Customers can also view
basic patient information, such as contact information and patient pictures.
Practitioners can call or send an e-mail
message to their customers with onetouch functionality.
Future development plans include access to patient images.
Curve Dental’s mobility technology is
compatible with Apple and most Android
smartphones as a web application.
To access practice information using
a smartphone, Curve Dental customers
navigate to the same login page as they
would if they were on a regular computer. The technology recognizes the page
is being accessed by a mobile device and
then displays a compatible login screen.
User names and passwords are the same,
whether the customer is logging in with

a smartphone or with a computer. After
a period of 30 minutes of inactivity, customers are automatically logged out.
Curve Dental customers can freely utilize the new mobility technology at no
additional charge. The service is included
with a customer’s monthly subscription
fee to the company’s practice management system. With a successful completion of planned field testing, the company intends to make the technology
available in stages, the first to be ready
early this year.

About Curve Dental
Founded in 2004, Curve Dental provides
web-based dental software and related
services to dental practices within the
United States and Canada. The company
is privately held, with offices in Orem,
Utah, and Calgary, Alberta.

With Curve Dental mobile technology,
dentists have the ability to change, create
or delete appointments as well as view
patient contact information when away
from the office. Photo/Provided by Curve Dental


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[32] =>
exhibitors

32

Dental Tribune Daily U.S. Edition | February 21, 2013

Hiossen ETIII implants and
abutments: A coordinated
approach to esthetic restorations
By John DiPonziano, DDS, MAGD,
DICOI, CDT

In 28 years of placing and restoring implants, I have seen that three key factors
need to be present to achieve esthetic

Ad

Here in Chicago
For more information on the Hiossen ETIII system,
stop by the Hiossen booth, No. 4643.

implant restorations: good implant positioning, accurate impressions and proper

abutment design. This article will focus
on abutment design and how the Hiossen ETIII abutments work in conjunction
with their implants to produce consistent esthetic results.
An abutment needs to be kept small
in diameter so as to allow good tissue

health in the critical subgingival area.
An abutment that is too large can compromise the gingival blood supply, which
leads to recession and/or an abnormal
tissue color.
From a prosthetic standpoint, a smaller
abutment allows for greater amount of
porcelain for the restoration, which optimizes esthetics.
The Hiossen ETIII system has a wide
range of stock abutments in various gingival and coronal heights and diameters.
In cementable restorations, it is crucial to
select the proper gingival height to position the crown margin no greater than 2
mm subgingival. This allows access for
cement removal and aids in the maintenance of biologic health.
A 17-degree angled abutment is available, which is ideally suited for the premaxilla area. This angled abutment is
gold in color and very narrow, which preserves gingival health and, as mentioned
above, provides ample room for porcelain (Figs. 1, 2). Zirconia stock abutments
are also available and can be customized
as needed.
In situations that call for a custom
abutment, Hiossen has a GoldCast abutment that can be waxed to the desired
shape and cast in precious metal. This
abutment is also used for one-piece,
screw-retained restorations that use an
occlusal access opening.
Another feature of the Hiossen system
that helps simplify abutment selection
is that the five regular-sized implants —
from 4 mm to 7 mm — share the same
abutment platform, and all five can use
the same abutments interchangeably.
The 3.5 mm mini implant has its own
group of abutments that are just as extensive as the regular-sized implants.
The mini implant is useful in situations
with minimal ridge width and is strong
enough to be used in posterior areas with
confidence.
Hiossen ETIII implants are designed
with built-in platform switching — the
abutment diameter is slightly smaller

About the author
John
DiPonziano,
DDS, MAGD, DICOI,
CDT, has been placing and restoring implants since the mid1980s. He is a master
of the Academy of
General Dentistry, a
diplomate of the International Congress
of Oral Implantologists and a Certified
Dental Technician. He is past-president of the New
Jersey Academy of General Dentistry, and he
chaired the AGD Implantology Task Force, which
formulated dental implant educational guidelines
in 2009. DiPonziano lectures nationally on surgical
and restorative implantology and maintains a fulltime private practice in San Leandro, Calif.


[33] =>
Dental Tribune Daily U.S. Edition | February 21, 2013

Fig. 1

Fig. 2

Fig. 3

Fig. 4

Do-it-yourself
high-speed
handpiece repairs
EZ Press III and EZ Rebuild Kits

Photos/Provided by Hiossen

than the implant diameter — and a selfsealing 11-degree Morse taper that joins
the implant to the abutment.
This hermetic sealing of the implant/
abutment interface not only eliminates
screw loosening but also prevents the
percolation of saliva and bacteria because there is no micro-movement of the
abutment in function and, therefore, no
micro-gap to entrap oral fluids (Figs. 3,4).
Studies have shown that bacterial percolation can cause bone loss at the coronal
portion of the implant where it meets the
abutment.1–4
In summary, the Hiossen ETIII Implant
System is an organized, systematic approach to esthetic implant dentistry. It is
user friendly, cost effective and provides
the clinician with a broad range of surgical and prosthetic components to meet a
wide variety of clinical situations.

References
1.

2.

3.

4.

33

exhibitors

Canay, S, Akca K. Biomechanical aspects of
bone-level diameter shifting at implantabutment
interface.
Implant
Dent.2009;18:239–244.
Cappiello M, LuongoR, Di Lorio D, et al.
Evaluation of peri-implant bone loss
around platform-switched implants. Int J
Perio Rest Dent. 2008;28:347–355.
Todescan FF, Pustiglioni FE, Imbronito AV,
et al. Influence of the microgap in the periimplant hard and soft tissues; a histomorphometric study in dogs. Int J Oral Maxillofac Implants.2002;17:467–472
Hermann JS, Schoolfield JD, Schenk RK, et
al. Influence of the size of the microgap on
crestal bone changes around titanium implants. A Histometric evaluation pf unloaded non-submerged implants in the
canine mandible.
J Periodontol.
2001;72:13721383

The EZ Press III™ handpiece repair machine allows dentists to replace any part
of a high-speed turbine that fails because
of high-volume usage and constant autoclaving. The majority of the time when a
handpiece begins to lose torque or starts
making a whirring sound, the bearings
need to be changed.
The EZ Press III Repair System is the
answer to high costs and downtime associated with sending high-speed handpieces out to be repaired. Utilizing simple procedures, requiring no guesswork
and ensuring precision placement of the
bearings on the spindle, the EZ Press III
guarantees easy in-office removal and
replacement of worn high-speed parts.

EZ Install Turbines
For an instant repair, dentists can replace
turbines chairside with EZ Install™ Turbines, which are manufactured with the
highest quality parts and quality assur-

Here in Chicago
For more information, contact ProScore at (800)
726-7365, visit www.scoredental.com or stop by the
Henry Schein booth, Nos. 2318/2419.

ance procedures in the market, including
dynamic balancing. The result is a highperformance, long-lasting turbine that
outlasts others in the market.

XTend Ceramic Turbines and Rebuild Kits
XTend™ Turbines and Rebuild Kits are
assembled with premium ceramic bearings for reduced wear, increased durability, longer life and quieter and smoother
operation. They feature a one-year and
six-month warranty, respectively.
ProScore has been dedicated to do-ityourself handpiece repair and maintenance since entering the dental market
more than 19 years ago as Score International.
Ad


[34] =>
34

exhibitors

Dental Tribune Daily U.S. Edition | February 21, 2013

App lets you try on a
Pro-form mouthguard
Application also provides
in-depth information on
all Pro-form products
Ever wonder what you or your patients

Ad

would look like with a certain color
mouthguard? Pro-form offers a nearly
unlimited amount of options for custom,
vacuum-formed mouthguards. That’s
why Keystone Industries has created an
iPhone and iPad app to help dentists and
patients see what they would look like
wearing a Pro-form mouthguard.

Check out the new, free Keystone Proform Mouthguard app today.
The app is easy to use — just smile wide
and take a photo. Then you will be able
to see what you look like with a Pro-form
mouthguard.
Is one of your patients on the fence
about getting that patriotic red, white,

and blue mouthguard, or maybe someone wants a purple and gold mouthguard?
There are so many choices to try on,
and you get to see exactly what they
would each look like.
Once you’ve taken a photo, you’ll be
able to save the photo to your iPhone or
iPad, and you can also email it.
In addition, the app has information
about the Pro-form line and the protection it can provide for athletes of all levels (even professional athletes).
The app works on both the iPhone and
iPad and can be downloaded on iTunes.
Key features of the app include:
• Free to install
• Uses iPhone/iPad camera for highdefinition photos
• Easy-to-navigate menus
• Hundreds of Pro-form selections
• Information and links to Keystone’s
website and social media
• A large library to enable you to save
photos
• Ability to email photos to whomever
you want
Keystone Industries plans to continue
to grow the app through updates and will
offer new versions that will display other
products.
Customers will be informed of any updates or newer versions.

Photo/Provided by Keystone Industries

Here in Chicago
For more information on Keystone Industries and
Pro-form Mouthguards, call (800) 333-3131 or visit
www.keystoneind.com. The App is free on the
iTunes store by searching “Keystone Industries” or
“mouthguards.” You can also stop by the Keystone
booth, No. 3302, to get an in-person look at the
mouthguards.


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[36] =>
36

exhibitors

Dental Tribune Daily U.S. Edition | February 21, 2013

G12 DIGITAL DENTAL CAMERA
The PhotoMed G12 Digital Dental
Camera is specifically designed to allow
you to take all of the standard clinical
views with “frame and focus” simplicity.
The built-in color monitor allows you
to precisely frame your subject. Then
focus and shoot. It’s that easy.
Proper exposure and balanced even
lighting are assured. By using the camera’s built-in flash, the amount of light

Photo/Provided by
Kuraray

CLEARFIL MAJESTY ES-2 CLASSIC
CLEARFIL™ MAJESTY ESTHETIC is
now CLEARFIL MAJESTY ES-2 Classic, the only composite with VITAapproved shades.
Kuraray’s pioneering light diffusion,
or LD technology, creates restorations
that are virtually invisible, making
shade matching simple, with only a
single shade.
Available in syringe or PLT (preloaded tip), CLEARFIL MAJESTY ES-2
Classic is easy to shape and polish and

Ad

can be used in either a mono-or multilayer technique. CLEARFIL MAJESTY
ES-2 Classic is available in 16 perfectly
matched VITA shades, which includes
specialty shades for bleaching.
For more information on CLEARFIL
MAJESTY ES-2 Classic, or any other
Kuraray products, please visit www.
kuraraydental.com, call (800) 879-1676
or stop by the booth, No. 3831, here at
the Chicago Midwinter.

Photo/Provided by
PhotoMed

that is necessary for a proper exposure
is guaranteed.
PhotoMed’s custom close-up lighting
attachment redirects the light from the
camera’s flash to create balanced, even
lighting across the field.
For more information, visit www.
photomed.net, call (800) 998-7765 or
stop by the PhotoMed booth, No. 825,
here at the Chicago Midwinter.


[37] =>

[38] =>
future events

38

Dental Tribune Daily U.S. Edition | February 21, 2013

Get social in Seattle
AACD 2013 promises networking
opportunities, camaraderie
For those who love attending dental
conferences for the camaraderie and
networking opportunities, AACD 2013
will offer several social events to help
members connect with other dental professionals.
The American Academy of Cosmetic
Dentistry (AACD) will host AACD 2013
from April 24–27 in Seattle at the Wash-

Ad

To register

AACD 2013
will take
place in
Seattle.
Photo/
www.sxc.hu

For a complete schedule of events at AACD 2013,
visit www.aacdconference.com. Registration and
course selection are open. To take advantage of a
$150 discount, register by April 5.

ington State Convention Center.
In addition to organizing a lineup of

world-class dental educators, a number
of social events are planned to help attendees make the most of their time in
the city.
“One of the things that sets the AACD’s
conferences apart from other meetings
is our incredible social events,” said Ron
Goodlin, AACD president.
“Being social at AACD 2013 is almost as
important as attending workshops and
lectures. Connecting with like-minded
professionals and being inspired by their
work enhances your perspective on the
field. Networking opportunities in Seattle are everywhere — and they’re a valuable part of your conference experience!”
On April 24, to kick off this year’s annual meeting, the AACD will host an
evening welcome reception at the Experience Music Project (EMP) Museum,
which is located at the base of the Seattle
Space Needle. The reception is included
in attendees’ tuition.
At the EMP, attendees will have a
chance learn about music’s impact
throughout history. The EMP will help
attendees explore musical revolutions
from jazz to blues to the birth of rock ‘n’
roll and hip-hop.
On April 25, the AACD Charitable
Foundation will host the Celebration
of Smiles fundraiser, which benefits
the AACD Charitable Foundation’s Give
Back a Smile (GBAS) program. GBAS helps
restore the smiles and lives of domestic
violence survivors through the help of
volunteer dentists and dental teams.
Celebration of Smiles will take place
at the Tap House Grill, which is walking
distance from the Washington State Convention Center. The Tap House is a Seattle
staple that offers more than 160 beers on
tap, including local craft brews. Wine and
cocktails will also be available.
Tickets for the event can be purchased
through the AACD’s online registration
system at www.aacdconference.com.
In addition to the main events, there
are other opportunities to be social in
Seattle. The AACD hosts daily breakfasts
and lunches in the exhibit hall so attendees can re-energize and chat with others.
To see who’s on this year’s lineup,
check out the AACD’s digital version of the preliminary conference
guide, available at www.bluetoad.com/
publication/?i=85943. The digital conference guide lists courses, speaker bios,
exhibitor lists, schedules of events and
information about all the social events.


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