today daily CDA April 12
Show news / Scenes from Thursday / Exhibitors / Future events
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cd
ap
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DAIL
Y AT
DENTAL TRIBUNE
The World’s Dental Newspaper · U.S. Edition
FRIday, APRIL 12, 2013 — Vol. 6, No. 2
www.dental-tribune.com
Scenes from the cda
celebrating success
NEXT STOP: SEATTLE
Take a trip to a brushing
station, get your photo
with an ostrich and win a
custom-made chopper.
Head to Irvine this June
and celebrate the women
who have made dentistry
what it is today.
The AACD is coming, and
so is your chance to support
domestic violence survivors
with a night on the town.
” pages 4–6
” page 17
” page 18
Spread your wings and fly
The sky’s the limit for dental
professionals who embrace the
latest products and technology
available at CDA Presents
By Fred Michmershuizen
Dental Tribune
W
hen it comes to new products and services in the
dental industry, Anaheim
is the place to be this weekend. Here at CDA Presents the Art and
Science of Dentistry, hundreds of companies have set up shop in the exhibit hall
to offer some of the newest, most innovative equipment, materials and technology available anywhere.
Dental Tribune has been combing the
aisles to check for highlights.
Keystone Industries (booth No. 516)
has three new products on display. The
NiteBite is a custom-fit dental protector
designed to help patients with nighttime
bruxism. The triangular-shaped device,
The butterfly wings
are meant to draw
attention to the new line
of Monarch infection control
products available from Air
Techniques (booth Nos. 316/416).
The Monarch line is one of many new
product launches here at CDA Presents.
Photos/Fred Michmershuizen, Dental Tribune
” See WINGS, Page 2
Anaheim is the place
to be for learning
By Fred Michmershuizen
Dental Tribune
Here at CDA Presents the Art and Science of Dentistry, there are plenty of
educational opportunities, ranging from
lectures and hands-on workshops to impromptu demonstrations on the show
floor.
Of particular note this year is an international symposia of dental learning
featuring Dr. Takashi Watanabe and Dr.
Kiyokaku Minami lecturing on how restorative dentistry is practiced in Japan.
The courses offer information on alternative philosophy and treatment modalities, as well as cultural nuances in the
delivery of dental care.
Watanabe offered his presentation on
Thursday, and Minami will speak tomorrow from 9 to 11:30 a.m. and again from
1 to 3:30 p.m.
Another highlight is a panel discussion, “Critical Questions That Lead to
Critical Decisions in Your Practice,” led
by Dr. Frank T. Curry. The session is today
from 1 to 4 p.m.
Check your meeting guide for locations
and for additional educational options.
A participant receives training during a hands-on workshop in the Laser Pavilion on Thursday morning.
Photo/Fred Michmershuizen, Dental Tribune
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show news
Dental Tribune Daily U.S. Edition | April 12, 2013
DENTAL TRIBUNE
The World’s Dental Newspaper · US Edition
Publisher & Chairman
Torsten Oemus t.oemus@dental-tribune.com
Chief Operating Officer
Eric Seid e.seid@dental-tribune.com
Group Editor
Robin Goodman r.goodman@dental-tribune.com
Editor in Chief Dental Tribune
Dr. David L. Hoexter d.hoexter@dental-tribune.com
Managing Editor Show Dailies
Kristine Colker k.colker@dental-tribune.com
Managing Editor
Fred Michmershuizen
f.michmershuizen@dental-tribune.com
Managing Editor
Sierra Rendon s.rendon@dental-tribune.com
Managing Editor
Robert Selleck r.selleck@dental-tribune.com
Product & Account Manager
Humberto Estrada h.estrada@dental-tribune.com
Product & Account Manager
Charles Serra c.serra@dental-tribune.com
Product & Account Manager
Mara Zimmerman
m.zimmerman@dental-tribune.com
Marketing director
Anna Kataoka-Wlodarczyk
a.wlodarczyk@dental-tribune.com
Education Director
Christiane Ferret c.ferret@dtstudyclub.com
As if the original NOMAD handheld X-ray device wasn’t cool enough, along comes the NOMAD Pro 2. Mike Heyn of Aribex (booth No. 2534)
shows off the new version of the machine, which boasts improved battery power, more durability and more reliability.
Published by Tribune America
© 2013 Tribune America, LLC
All rights reserved.
“ WINGS, Page 1
which is customized for each patient in
the dental office, takes advantage of a
person’s natural jaw opening reflex to relax TMJ muscles during sleep.
Keystone’s Itsoclear transparent clasp
is designed for patients who wear partial
dentures. The non-abrasive, adjustable
clasp eliminates visible wires, giving the
patient a more natural look.
Also available from Keystone is a new
“centri-fuse” kit for the customization
of mouthguards. The kit contains everything needed to make a personalized
mouthguard, which can be accessorized
with a name or a logo.
Air Techniques (booth No. 316/416) is
launching its new line of Monarch infection control products. The products,
which are divided into four categories —
surfaces, instruments, skin and hands,
and equipment — are designed to be effective, safe and environmentally friendly. To find the Air Techniques booth, look
for the women wearing the butterfly
wings.
Aribex (booth No. 2534) is launching
its NOMAD Pro 2 handheld X-ray device.
It’s just like the original NOMAD, only
better. The updated machine has a more
powerful battery plus infrared connectors that are more durable than the previous incarnation’s pins. It also has a new
charging cradle.
For those who want to offer some fun
motivation to get their younger patients
to take care of their teeth, there’s BrushBuddies, available from Ashtel Dental
(booth No. 212). These singing toothbrushes feature music by pop idols Justin Bieber, Lady Gaga, LMFAO and Keana.
The newest addition to the lineup is the
Korean “Gangnam Style” YouTube sensation PSY.
Tribune America, LLC
116 West 23rd St., Ste. #500
New York, N.Y. 10011
(212) 244-7181
Tribune America strives to maintain the utmost accuracy in its news and clinical reports. If you find a factual error or content that requires clarification, please
contact Managing Editor Kristine Colker at k.colker@
dental-tribune.com.
Tribune America cannot assume responsibility for the
validity of product claims or for typographical errors.
The publisher also does not assume responsibility for
product names or statements made by advertisers.
Opinions expressed by authors are their own and may
not reflect those of Tribune America.
Editorial Board
Dr. Robert H. Gregg, left, and Dr. Dawn M. Nicholson have fun with ‘Fake Austin Powers’
at the Millennium Dental Technologies booth (No. 556). Gregg, president and chairman
of Millennium Dental Technologies, is a co-developer of the LANAP laser periodontitis
treatment.
Emily Kemberling, left, and Derek Keene
of Keystone Industries (booth No. 516).
Axis|SybronEndo (booth No. 1206) is
offering new TF Adaptive files that fea-
ture adaptive motion technology. Also
new is the Apex ID apex locator, which
can be worn by a patient during endodontic therapy.
One of the most exciting developments
in recent years is the advent of laser technology, and companies offering devices
for laser treatment are out in force. Dr.
Robert H. Gregg, president and chairman
of Millennium Dental Technologies,
is on hand to discuss the LANAP laser
periodontitis treatment and other laser
applications. To find Gregg and the Millennium Dental Technologies booth (No.
556), look for the “Fake Austin Powers” celebrity impersonator, who is on hand to
add some levity to the proceedings.
Dr. Joel Berg
Dr. L. Stephen Buchanan
Dr. Arnaldo Castellucci
Dr. Gorden Christensen
Dr. Rella Christensen
Dr. William Dickerson
Hugh Doherty
Dr. James Doundoulakis
Dr. David Garber
Dr. Fay Goldstep
Dr. Howard Glazer
Dr. Harold Heymann
Dr. Karl Leinfelder
Dr. Roger Levin
Dr. Carl E. Misch
Dr. Dan Nathanson
Dr. Chester Redhead
Dr. Irwin Smigel
Dr. Jon Suzuki
Dr. Dennis Tartakow
Dr. Dan Ward
Tell us what you think!
Do you have general comments or
criticism you would like to share? Is
there a particular topic you would like
to see articles about in Dental Tribune?
Let us know by e-mailing feedback@
dental-tribune.com. We look forward to
hearing from you! If you would like to
make any change to your subscription
(name, address or to opt out), send us an
e-mail at database@dental-tribune.com
and be sure to include which publication
you are referring to. Also, please note
that subscription changes can take up to
six weeks to process.
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4
Dental Tribune Daily U.S. Edition | April 12, 2013
Scenes from Thursday
Jill Rogers touts the benefits of Crest Oral-B
products to attendees waiting in line to
sample the products at a brushing station at
booth No. 1166.
The Glidewell staff at booth No. 1348 stands ready to help.
Stuart Kazen of Aseptico speaks with attendees Thursday about
The Wand All Injection System, which Aseptico (booth No. 1120)
distributes exclusively.
Hiossen’s Derrick Lee shows attendees the
company’s CAS Kit at the company’s booth,
No. 576.
Trainer Dede Targowski leads attendees through a Thursday
morning session at the DEXIS booth (No. 1330).
Photos by
Sierra Rendon
Dental Tribune
BIOLASE’s Sarah Lessley assists as an attendee tests a laser at the booth, Nos. 2418/2519.
Attendees try out the new Sensodyne Repair
and Protect toothpaste at the booth’s
brushing stations (No. 2120).
[5] =>
Dental Tribune Daily U.S. Edition | April 12, 2013
5
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Technology4Medicine Executive Vice President Keith Bateman shows off the company’s
technology to Alexia Eng at booth No. 2631.
Benco President Chuck Cohen, right, and Mike McElaney, vice president of sales, show off a
custom chopper built by Paul Jr. Designs. For more information on how you can win the
chopper and help the Smiles for Success Foundation at the same time, stop by booth No. 564.
Emiko Ota, left, and Yukari Aritake at the
Osada booth (No. 1538).
Roger Guiditta of Paradise Dental
Technologies at booth No. 2331.
Ad
[6] =>
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Dental Tribune Daily U.S. Edition | April 12, 2013
Rich Frankenberg of LightScalpel helps
Sachiko Kodama during the Thursday
morning Laser Workshop.
Straumann’s Brent Reilly and Tim Graham speak with Dr. Cuong Nguyen about the company’s implant options at booth No. 2542.
Spencer Ellena of Orascoptic helps a CDA
attendee find the best loupes for her at the
company’s booth, No. 1206.
NSK’s Rob Gochoel speaks to attendees
about the company’s high-speed rotary
cutting technologies (booth No. 460).
Stacey Manfull, from left, JoAnn Cunningham and Judy Hsu of Pacific
Dental Services. Check out the company’s corporate forum today
from 1–4 p.m. in room 204c, which can earn you 3 free C.E. credits.
Mark Schwer of Shofu introduces attendees to the company’s new
BeautiCem, a fluoride releasing self-adhesive resin cement, at booth
No. 1128.
Janelle Smith and Danen Radman of Social
Ostrich have a variety of ways to help your
company get a better social presence for
your dental practice. Stop by booth No. 249
to learn more.
Joasalyn Sewell, RDH, speaks to the crowd at the Sunstar booth,
No. 1134.
Dental students from Charter College in Long Beach admire the free
dental buttons at the Henry Schein booth, No. 2424.
[7] =>
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exhibitors
8
Dental Tribune Daily U.S. Edition | April 12, 2013
Transforming dental care for the elderly
Crest Oral-B Pros in the
Profession grant winner
uses funds to improve oral
care access for elderly with
dementia
Ann Benson Ross, winner of the Crest®
Oral-B® Pros in the Profession® grant for
“Advancing Oral Health in the Community,” is transforming the way elderly in
her community of Mesa, Ariz., and surrounding areas, receive oral care.
A dental hygienist for more than 20
years, Ross used the $5,000 grant to upgrade the Mobile Dentistry of Arizona’s
portable office, provide dental services
to elderly dementia patients who have
limited access to oral care and train staff
so they can continue to help patients
maintain their oral health routines.
Ross was awarded the Crest Oral-B Pros
in the Profession grant to fulfill her goal
of providing preventive care for residents
of local memory care communities.
X-rays, assessments, oral cancer screenings, cleanings and fluoride varnishes
were provided to each eligible resident.
The project was dually devoted to
training caregivers by giving them basic
information about hands-on oral health
Ad
Here in Anaheim
Ann Benson
Ross, left,
winner of the
Crest Oral-B
Pros in the
Profession grant.
For more information on the Pros in the Profession
program or on Crest Oral-B, stop by the booth,
No. 1166.
care so they could maintain their residents’ daily oral regimens. The handson training was held with patients and
their caregivers at three different times
— morning, evening and before bedtime
— for all residents with mild, moderate
or advanced dementia.
To help maintain a daily oral care
regimen, each participating resident
and caregiver received an Oral-B power
toothbrush as well as Crest and Oral-B
Pro-Health® products, including toothpaste, rinse and floss.
“This project was an enlightening experience on many different levels, from
the interaction with the family members
to the caregivers and patients themselves. It was a wonderful project for me
and all who participated,” Ross said.
“We saw a mixture of oral health concerns from the residents, including poor
oral hygiene, tooth decay, periodontal
disease, gingivitis and ill-fitting dentures. Without the help of Crest Oral-B,
we wouldn’t have been able to address
these needs and help so many people.”
In addition to the patient services and
Photo/Provided
by Crest Oral-B
caregiver training, Ross is producing a
training video to be shared with health
providers throughout the community. It
will include photos and testimonials of
patients who participated in the project.
This video will be given to all memory care communities visited by Mobile
Dentistry of Arizona and will be used to
instruct caregivers on oral hygiene tips
and best practices when working with
dementia patients at every stage of the
condition.
“Over the past few years, through the
Pros in the Profession program, Crest
Oral-B has rewarded deserving professionals — as nominated by their peers
— who truly make an impact on the
oral health of others by supporting the
causes important to them and their communities. As a recipient of this award,
Ann continues to transform patients’
lives, and we are so proud to support her
in this way,” said Dr. Veronica Sanchez,
global scientific communications director, Procter & Gamble.
“We are honored to celebrate the 100year anniversary of the dental hygiene
profession with such an inspiring professional.”
The Pros in the Profession grant furthers Crest Oral-B’s mission to support
dental hygienists as part of its yearlong
program celebrating 100 years of dental
hygiene.
[9] =>
[10] =>
exhibitors
10
Dental Tribune Daily U.S. Edition | April 12, 2013
Clinical performance report for
BruxZir Solid Zirconia Crowns and
Bridges during an 18-month period
Purpose
Clinical evaluation protocol
Placement
The purpose of this clinical study, conducted by The Dental Advisor, was to
determine the clinical performance of
BruxZir® Solid Zirconia Crowns and
Bridges (Glidewell Dental Laboratories; Newport Beach, Calif.) during an
18-month period.
At recall time, more than 390 full-contour, monolithic BruxZir restorations
(crowns and bridges) were placed. All
restorations were fabricated at Glidewell
Dental Laboratories. Most of the restorations were cemented with self-adhesive
resin cement or adhesive resin cement.
The following parameters were evaluated at placement: esthetics, marginal
accuracy, fit, interproximal contacts and
occlusion.
Restorations were evaluated on a 1-5 rating scale: 1 = poor, 2 = fair, 3 = good, 4 =
very good, 5 = excellent.
Ad
Tables/Provided by Glidewell Laboratories
Here in Anaheim
To view the full report, visit www.bruxzir.com. For
more information or to check out BruxZir Solid Zirconia Crowns and Bridges, stop by the Glidewell
Laboratories booth, No. 1348.
Esthetics, marginal accuracy, fit and
interproximal contacts of more than 96
percent of the restorations were rated
excellent at placement. Very few restorations (less than 2 percent) had to be
remade because of improper fit. A few
restorations had light interproximal contacts and had to be remade.
For the category of occlusion, 84 percent of the restorations received an excellent rating. In many cases, the occlusion was light, and in some cases, the
restoration was out of occlusion. Based
on customer feedback, Glidewell Dental
Laboratories designs most of its crowns
light in occlusion.
Results at 18 months
In December 2012, 367 BruxZir restorations were recalled and evaluated.
Of the 367 BruxZir restorations observed at recall (Fig. 1), there were:
• 287 posterior single crowns
• 36 units: 12 three-unit bridges
• 24 units: Six four-unit bridges
• 10 units: Two five-unit bridges
• One three-unit inlay bridge
• Seven implant crowns
Of the 367 restorations, 121 (33 percent)
had been in function for 18 months,
while 246 (67 percent) had been in function for one year (Fig. 2).
The recalled BruxZir restorations were
evaluated in the following categories:
• Resistance to fracture or chipping
• Esthetics
• Resistance to marginal discoloration
• Wear on zirconia and opposing dentition
• Retention
Restorations were evaluated on a 1-5
rating scale: 1 = poor, 2 = fair, 3 = good, 4 =
very good, 5 = excellent.
[11] =>
[12] =>
12
exhibitors
Dental Tribune Daily U.S. Edition | April 12, 2013
A change is
coming to root
canal shaping
Yes, that’s an apex locator on Bob Gannon’s lapel. Gannon showed off the new Apex ID,
which can be worn by a patient during endodontic therapy, Thursday morning at the
Axis|SybronEndo booth (No. 1206). Also available from Axis|SybronEndo are new TF Adaptive
files that feature adaptive motion technology. Photo/Fred Michmershuizen, Dental Tribune
Ad
Axis|SybronEndo
introduces the
TF Adaptive
Here in Anaheim
To learn more about Axis|SybronEndo’s TF
Adaptive and other endodontic supplies, visit www.
tfadaptive.com or stop by the booth, No. 1206.
Scan this code to
learn more about
the TF Adaptive.
Root canal preparation can present
dental professionals with numerous
challenges, ranging from ledge formation to perforations and persistent bacteria.
That’s why Axis|SybronEndo, a leading
manufacturer of endodontic equipment,
instruments and dental supplies, is set to
improve technology in the endodontic
field with the release of its TF Adaptive
instrumentation system.
The
TF
Adaptive
works
with
Axis|SybronEndo’s Elements Motor by
using adaptive motion technology and,
according to the company, will revolutionize the way dentists shape root canals.
It boasts all the features of twisted files
with 70 percent more flexibility and up to
three times as much resistance to cyclic
fatigue as compared with other NiTi files.
The Adaptive Motion relies on a patented algorithm that changes the motion depending upon the load on the file.
When the file is outside the canal, the
motion is rotary. When the file is in canal
(loaded), the motion adapts from rotary
to reciprocation.
As the company says, SybronEndo’s
Adaptive motion is, “Rotary when you
want it; reciprocation when you need it.”
The TF Adaptive uses a minimum
number of files to shape the root canal,
offering a better value for the customer.
In addition, according to the company,
it’s easy to use and well-marked, distinguished by a color-coded setup similar
to a traffic signal (green, yellow and red).
It offers dentists control and reduces the
risk of screw-in effect. The system also
can be used in a majority of cases.
The TF Adaptive system can be beneficial to patients, too, according to the
company.
Its files produce less apical extrusion
of debris than do competitive systems,
granting patients a significant decrease
in postoperative discomfort. It also reduces the probability of separation and
canal transportation or straightening,
preserving the natural anatomy of the
canal and decreasing the effects of overinstrumentation.
[13] =>
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exhibitors
14
Dental Tribune Daily U.S. Edition | April 12, 2013
Seeing is believing
Check out a product
demonstration of
BEAUTIFIL Flow Plus
here at CDA Presents
Shofu Dental is holding product demonstrations at booth No. 1128, featuring
its new injectable hybrid restorative,
BEAUTIFIL Flow Plus. Now available in
three new shades — B1, B2 and C2 in two
Ad
Here in Anaheim
Visit Shofu at booth No. 1128 for a product demo, or
for more information, call (800) 827-4638 or visit
www.shofu.com. In addition, be sure to attend
Dr. Howard Glazer’s presentation, “What’s Hot and
What’s Getting Hotter!,” from 9:30 a.m. to noon
today.
viscosities — BEAUTIFIL Flow Plus gives
dentists even more esthetic treatment
options at their fingertips.
In addition, you can get a taste of
BEAUTIFIL Flow Plus when you attend Dr.
Howard Glazer’s lecture, “What’s Hot and
See a product
demonstration
of BEAUTIFIL
Flow Plus at
the Shofu
booth,
No. 1128, here
in Anaheim.
Photo/Provided
by Shofu Dental
What’s Getting Hotter!,” from 9:30 a.m.
to noon today.
BEAUTIFIL Flow Plus combines hybridlike strength and functionality, unique
handling and stackability and a flowable
delivery. Additionally, it has 15 percent
more radiopacity than enamel and offers the benefit of fluoride release and
rechargability. Those interested in seeing
the material firsthand are encouraged to
come check it out at the Shofu booth.
According to Shofu, BEAUTIFIL Flow
Plus represents the next step in the evolution of restorative materials, based on its
convenient flowable delivery system and
its physical properties and functionality
that rival leading hybrid composites.
Brian Melonakos, president of Shofu
Dental, said he has been very pleased
with the success of the product. “We’ve
always known that we have an amazing
product on our hands … but none of us
imagined how quickly it would catch on,”
he said.
Unlike other flowables, BEAUTIFIL Flow
Plus has stay-put handling and physical
properties that allow use on the occlusal
surface and marginal ridge, eliminating
the need to pack a hybrid composite on
top.
A flowable base, liner and final restorative material, BEAUTIFIL Flow Plus is
approved for all indications (Class I–V).
With a smooth, self-leveling consistency,
the material leaves a tight marginal seal
on the bottom and a smooth ready-topolish surface on top. Moreover, Shofu’s
proprietary S-PRG (surface pre-reacted
glass) technology provides sustained fluoride release and recharge that can’t be
found in any other composite material.
BEAUTIFIL Flow Plus is available in two
distinct viscosities. F00 (zero flow) offers
precision stacking, and F03 (low flow) is
an ideal base/liner.
For a limited time only, BEAUTIFIL Flow
Plus is available in two introductory kits.
The standard kit (PN 2000S) offers two
2.2-gram syringes of both viscosities in
shades A2 and A3, and the pedo kit (PN
2000P) offers two 2.2-gram syringes in
both viscosities in shades A1 and bleach
white. Both kits also contain samples of
Shofu’s top-selling products, including
the seventh-generation bonding agent
BeautiBond, One Gloss, Super Snap and
Shofu’s hybrid material, BEAUTIFIL II.
The kit retails for $102.25 (a $160 value).
Stop by the Shofu booth, No. 1128, to see
BEAUTIFIL Flow Plus for yourself.
[15] =>
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exhibitors
16
Dental Tribune Daily U.S. Edition | April 12, 2013
Marketing tips to move your
practice in the right direction
By Bill Fukui, Chief Operating Officer,
Page 1 Solutions
Marketing your dental practice online
has evolved far beyond your first website.
Websites have become more comprehensive, custom, interactive and important
to your brand and image. Pay-per-click
advertising is overcrowed, and the cost
Ad
Here in Anaheim
For more help with your Internet marketing needs,
contact Page 1 Solutions at www.page1solutions.
com.
for every click is rising. Search engine
optimization (SEO) is more complex with
Google+ map listings, video, reviews/ratings and social media promotion.
Speaking of social media, this brings up
a whole new online marketing opportunity for your practice to tackle. Facebook,
Google+, Twitter, YouTube, LinkedIn and
Pinterest are only the most obvious platforms you need to consider.
All of this is enough to get your head
spinning and confused about where to
spend your time and marketing dollars.
And because most dentists don’t have
the time to also become Internet marketing gurus, they waste a lot of money and/
or staff time or continue to be frozen by
indecision, afraid to make a mistake.
If this is all too familiar to you and
your practice, take a breath.
Since 1977, when dentists were first allowed to advertise, marketing has been
a part of dentistry. And yes, the Internet has replaced much of the traditional
marketing that dominated dentistry. Yellow Pages, direct mail and local sponsorships have been pushed aside by Google,
database email marketing and social media marketing.
Sure, there are differences, but the fundamental elements of marketing dentistry remain constant. It’s just the means
we use to communicate and share with
prospective patients that has changed.
In fact, the Internet has made it more immediate, more visual, more interactive
and much more instant. You just need to
be more creative leveraging it.
Here are some fundamental marketing
suggestions to help you get your bearings
and get moving in the right direction:
• Focus. Consider all your options and
identify the one area that you are committed to dominate or improve.
• Don’t try to do everything at once.
Your practice has limited resources (your
team) and marketing dollars. Spreading
your staff and budget over too many new
activities is a recipe for them to all fail.
Master one first; then take on others.
• Develop a written plan. Don’t rely on
a conversation with your webmaster or
a string of emails. Include strategy rationale, deliverables and timeframes, and
identify responsibilities.
• Set realistic goals and expectations.
The amount and timeframe for results
(new patients), not to mention the necessary investment, varies based on the
strategy. This will help you stick to your
plan.
• Implement like crazy! The key to success is not always built on the perfect
plan, the best design or the most creative
promotion. Like good dentistry, your online marketing success will be based on
the consistency of your delivery.
We all realize we must embrace the Internet. You just need to remember that
you must be a master of how you use it
and not become a slave to it.
About the author
Bill Fukui is the
chief operating
officer for Page 1
Solutions, a dental
and medical
Internet marketing
firm. He has been
in dental
marketing and
advertising since
1995.
[17] =>
Dental Tribune Daily U.S. Edition | April 12, 2013
17
future events
Conference celebrates women’s
achievements in dentistry
Registration is now open for the upcoming Successful Women in Dentistry
conference. Attendees will earn 5 continuing education credits for their conference participation.1
This one-day conference will highlight
the inspiring achievements women have
made in dentistry — how women are
positively influencing the dental industry today and creating opportunities
for the future. Attendees will learn how
to stay ahead of the curve with CEREC®
CAD/CAM techniques and materials,
how to implement best practices utilizing implants in their practices and how
to incorporate approaches to create a balanced lifestyle in today’s world.
The conference will kick off with opening remarks by Dr. Lindsey Robinson,
president of the California Dental Association.
The keynote presentation, “Outlook for
Women in Dentistry,” will be given by Dr.
Kathleen T. O’Loughlin, executive director of the American Dental Association.
Master of ceremonies and the director
of education and president of Lee Ann
Brady, LLC., Dr. Lee Ann Brady, will be on
hand to discuss “Posterior CEREC CAD/
CAM Techniques and Materials.”
Presenting “Implant Diagnosis and
Restorations” will be Dr. Cherilyn G.
Sheets, a prosthodontist, international
educator, author and researcher.
Attendees will also hear from Dr. Cari
Callaway-Nelson, an owner dentist of
three dental offices in Las Vegas and
Reno, Nev. As a working clinician, wife
and mother of two, Callaway-Nelson will
share her personal experience on managing her career and personal life with
the topic “Lifestyle Balance.”
Register early to take advantage of a
$50 savings off admission, plus earn a
chance to win an iPad® mini.2 Early Bird
registration of $95 ends May 1; regular
registration costs $145. Admission for
dental students is complimentary (limited seats available).
To receive the early registration discount, enter the promotional code,
SWIDCDA, when you register at www.
pacificdentalservices.com/SWID.
All proceeds from registration fees
will be donated to philanthropic partner
National Children’s Oral Health Foundation: America’s ToothFairy. The National
Children’s Oral Health Foundation is
dedicated to eliminating children’s preventable suffering from pediatric dental
disease by providing programs and comprehensive resources to deliver community-based critical preventive, educational and treatment services.
Conference sponsors include Ivoclar
Vivadent, Nobel Biocare, Crest, Oral B,
Sirona Dental and Henry Schein.
The Successful Women in Dentistry
conference will take place from 9 a.m.–
4:30 p.m. on Saturday, June 22, at the Pacific Dental Services Institute, 17000 Red
Hill Ave., Irvine, Calif. Breakfast will be
provided from 8–9 a.m., and a cocktail
Here in Anaheim
For more information on the Successful Women in
Dentistry conference, taking place June 22, stop by
the Pacific Dental Services booth, No. 766. To register or for information about travel and lodging,
visit www.pacific dentalservices.com/SWID.
dental operations managers and dental
business and industry leaders are welcome. To register and for more information about travel and lodging, visit www.
pacificdentalservices.com/SWID.
References
reception will immediately follow the
conference from 4:30–6 p.m.
Dentists, hygienists, dental students,
1.
Approved PACE Program Provider FAGD/
MAGD Credit. Approval does not imply acceptance by a state or provincial board of
2
dentistry or AGD endorsement. 10/1/2012
to 9/30/2015.
Only early registered guests are eligible for
the drawing for the iPad mini, and participant must be present to win. All proceeds
from registration fees will be donated to
the National Children’s Oral Health Foundation. Our apologies as we will be unable
to accommodate any refunds for registration fees. iPad is a registered trademark of
Apple Inc.
Ad
[18] =>
18
future events
Dental Tribune Daily U.S. Edition | April 12, 2013
Support Give Back
a Smile through
AACD fundraiser
AACD 2013 will take place in Seattle. Photo/www.sxc.hu
Ad
Support survivors of domestic violence
by attending the Celebration of Smiles
fundraiser and participating in the silent
auction during the AACD 2013, which
takes place April 24–27 in Seattle at the
Washington State Convention Center.
Both events support Give Back a Smile
(GBAS), the premier program of the
AACD Charitable Foundation.
To register
AACD 2013 will take place April 24–27 in Seattle at
the Washington State Convention Center. For a
complete schedule of events, visit www.aacd
conference.com. Registration and course selection
are open. For more information about GBAS, visit
www.givebackasmile.com. Individual donations to
the foundation can also be made on the website.
Join AACD friends and colleagues at the
Celebration of Smiles fundraiser on April
15 from 8–11 p.m. at the Seattle Tap House
Grill, which is just steps from the convention center. Each $40 ticket includes two
drinks, appetizers, music, dancing and
a chance to win some cash or a Glo Brilliant Whitening Device.
For those who love tasting microbrews,
the Seattle Tap House Grill boasts more
than 160 beers on tap. Attendees will
have the chance to sample local flavors
and learn more about Seattle’s microbrewing industry. The Tap House Grill
has the largest beer selection in the
Northwest.
In addition to the Celebration of Smiles
event, attendees can support GBAS by
bidding on items in the silent auction.
Items for bid include a wide selection of
dental products and services, a Hawaiian vacation, a luxury sailing charter, an
iPad Mini, celebrity memorabilia, autographed guitars and more.
With the help of volunteer dental professionals, GBAS restores the smiles and
lives of domestic violence survivors who
have suffered dental injuries to the smile
zone. According to national statistics, one
in four individuals have been affected by
domestic violence.
A scene from last year’s Celebration of
Smiles fundraiser. This year’s event will take
place April 25 at the Seattle Tap House Grill.
Photo/Provided by the AACD
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