today daily ADHA June 16, 2012
ADHA News / Scenes from Friday / Exhibitors
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AD
HA
!
AT
DAILY
HYGIENE TRIBUNE
The World’s Dental Hygiene Newspaper · U.S. Edition
SATURday, JUNE 16, 2012 — Vol. 1, No. 2
www.dental-tribune.com
scenes from friday
reward yourself
try it out
Massages, cacti, works
of art and goodie bags —
the 89th Annual ADHA
Meeting has it all.
How buying everyday
office supplies can lead
to better technology
for your patients.
Where you can get
a free sample of these
new disposable paper
tray covers.
” pages 4 & 5
” page 6
” page 7
Stay and play awhile
Companies new
and old show off
their best products
here at the ADHA
By Robin Goodman, Dental Tribune
I
t’s a warm, fun and friendly atmosphere here in Phoenix at the 89th
Annual ADHA Meeting. While Friday’s high reached a mere 102 degrees, it was cool inside the exhibit hall
as hygienists visited six aisles of booths
catering to their every need and whim.
Among the 18 first-time exhibitors is
OraHealth (booth No. 328). The company
is showing off its XyliMelts for xeristomia, which OraHealth claims is even effective for dry mouth caused by prescription and over-the-counter medications.
These double-sided discs are placed between your cheek and gum with the tan
adhesive side against the gums.
After adjusting them with the tongue
Attendees swarm into the exhibit hall shortly after the ribbon-cutting ceremony on Friday morning. Photos/Robin Goodman, Dental Tribune
Expand your mind
By Robin Goodman, Dental Tribune
Educational sessions were in high demand Friday, as many of them were sold
out, but their timing couldn’t have been
more perfect. The day began bright and
early at 8:45 a.m. with the exhibit hall
opening ceremony, giving attendees an
hour or so to peruse the booths before
heading to class.
After expanding their brains, hygienists and students alike returned to the
exhibit hall floor for a free lunch from
noon to 2 p.m., sponsored by Orbit gum.
Today’s educational offerings include
two sold-out sessions in the morning:
“The Ins and Outs of Polishing: Why,
Why Not and What” and “A New Process
of Care.” Hit the polishing lecture after
lunch, as the second session still had
seats available as of press time.
Another afternoon course of interest
is “Medical Histories and Medical Emergencies: Vital Signs for the Dental Professional” from 1:30 to 3:30 p.m.
Or if you would like some career assistance, seek out the lecture on “Does My
Resumé Make Me Look Inexperienced?”
from 1 to 4 p.m.
For more details, check out the full
course descriptions in the official program.
At right, Casey Hein, BSDH, MBA, was
one of three speakers Friday during the
Hu-Friedy sponsored lecture on ‘Put the
Power in Your Hands: Effective Periodontics
Through Technology and Technique.’
Photo/Robin Goodman, Dental Tribune
” See PLAY, page 2
[2] =>
2
adha news
Hygiene Tribune U.S. Edition | June 16, 2012
ADHA supports Dental
Reform Act of 2012
HYGIENE TRIBUNE
Publisher & Chairman
Torsten Oemus t.oemus@dental-tribune.com
Chief Operating Officer
Eric Seid e.seid@dental-tribune.com
Group Editor
Robin Goodman r.goodman@dental-tribune.com
Editor in Chief HYgiene Tribune
Patricia Walsh, RDH feedback@dental-tribune.com
Organization sees benefit of establishing new tiers of licensing
to create force of mid-level dental providers
Managing Editor Show Dailies
Kristine Colker k.colker@dental-tribune.com
Managing Editor
Robert Selleck r.selleck@dental-tribune.com
The American Dental Hygienists’ Association (ADHA) has issued a news release
commending Sen. Bernard Sanders,
chairman of the Senate Subcommittee
on Primary Health and Aging, and Rep.
Elijah Cummings, ranking member of
the House Committee on Oversight and
Government Reform, for their leadership on oral health issues. The two lawmakers introduced the Comprehensive
Dental Reform Act of 2012, which seeks
to overcome barriers that more than 140
million Americans face in accessing oral
health care services — and ensure the
public has dental coverage and access to
safe and high-quality oral health care.
The ADHA reported the United States
is in the midst of an oral health care crisis, with nearly 48 million people living
in federally designated "shortage areas"
that lack an adequate number of dentists to serve the population. Less than
20 percent of Medicaid-eligible children
received dental treatment services in
2010. In addition, nationwide, the number of dental-related visits to the ER
jumped by 16 percent during a threeyear period between 2006 and 2009 to
more than 830,000 visits for preventable dental conditions.
With access to comprehensive dental
coverage, the ADHA news release re-
ported, vulnerable populations, such
as the elderly, children in low-income
families and members of racial and ethnic minority groups, are able to receive
treatment for oral disease while it is still
manageable. This diminishes the need
for more costly restorative services and
emergency care.
In addition to expanding dental coverage, the Comprehensive Dental Reform
Act seeks to raise the public’s awareness
of the importance of oral health and expand the dental workforce to accommodate the millions more Americans who
may become eligible for dental coverage
in 2014. More than 50 countries have
used mid-level dental providers for decades to help deliver much-needed oral
health care to patients.
Minnesota recognized the need for
mid-level dental providers — and their
ability to increase access to care — by
passing legislation establishing two new
members of the dental team: the dental
therapist (DT) and the advanced dental
therapist (ADT). The DT functions much
like the physician’s assistant, requiring
the on-site supervision of a dentist for
most services provided.
The ADT, however, is modeled after the
nurse practitioner and collaborates with
a dentist in the treatment of patients but
does not require on-site supervision.
This collaborative relationship allows
the ADT to provide services in communities where no dentist is regularly
available, creating a pipeline to care for
those disenfranchised from the current
delivery system.
At a Feb. 29 hearing on access to dental care, Christy Fogarty, RDH, MSOHP,
told members of the Senate Subcommittee on Primary Health and Aging about
her experience practicing as a dental
hygienist and ADT in the Minneapolis
area and the impact she has had on increasing access to care for vulnerable
populations. Her patients include children (ages 21 and younger) and pregnant
women who currently have limited or
no access to oral health care.
“Christy’s testimony spoke to the advantage of [how] being educated first as
a dental hygienist and then as an ADT allowed her to provide important preventive care combined with restorative services within the ADT scope of practice,”
said ADHA President Pam Quinones,
RDH, BS. “Our goal is to improve access
to dental care throughout the country
and to ensure that the public is receiving the best care possible.”
(Source: ADHA)
Managing Editor
Sierra Rendon s.rendon@dental-tribune.com
Product & Account Manager
Gina Davison g.davison@dental-tribune.com
Product & Account Manager
Mara Zimmerman
m.zimmerman@dental-tribune.com
Marketing Manager
Anna Kataoka-Wlodarczyk
a.wlodarczyk@dental-tribune.com
Sales & Marketing Assistant
Lorrie Young l.young@dental-tribune.com
C.E. Director
Christiane Ferret c.ferret@dtstudyclub.com
Dental Tribune America, LLC
116 West 23rd St., Ste. #500
New York, N.Y. 10011
(212) 244-7181
Published by Dental Tribune America
© 2012 Dental Tribune America, LLC
All rights reserved.
Dental Tribune strives to maintain the utmost accuracy in its news and clinical reports. If you find a
factual error or content that requires clarification,
please contact Managing Editor Robert Selleck at
r.selleck@dental-tribune.com.
Dental Tribune cannot assume responsibility for the
validity of product claims or for typographical errors. The publisher also does not assume responsibility for product names or statements made by advertisers. Opinions expressed by authors are their own
and may not reflect those of Dental Tribune America.
Editorial Board
“ PLAY, page 1
and not moving them for 30 seconds, the
discs are a discrete way to combat dry
mouth during the day as well as freshen
your breath.
At night, use two discs, one for each
side of the mouth, and then sleep in comfort without any danger of choking.
Another first-time exhibitor, LiveRight Solutions, consistently had a crowd
three or four people deep in front of its
booth (No. 526) on Friday. The company’s
Baby Banana Brush and Octo-Brush for
infants and toddlers are clearly big hits.
Among the returning exhibitors is
Kilgore International (booth No. 111),
which specializes in anatomical models
for patient and student education. The
company also offers a vast selection of
perio models.
There’s also Sultan Healthcare (booth
No. 217) with its new VOLO Disinfecting/
Deodorizing/Cleaning Wipes to decontaminate hard, non-porous surfaces.
VOLO Wipes, which are 6 by 8 inches,
are sized to fit the human hand, and the
larger design aids in preventing crosscontamination by helping to ensure a
gloved hand does not contact the disinfected surface.
Over at the Shofu booth (No. 431), check
out BeautiSealant. This fluoride recharg-
Managing Editor
Fred Michmershuizen
f.michmershuizen@dental-tribune.com
Dr. Joel Berg
Dr. L. Stephen Buchanan
Dr. Arnaldo Castellucci
Dr. Gorden Christensen
Dr. Rella Christensen
Dr. William Dickerson
Hugh Doherty
Dr. James Doundoulakis
Dr. David Garber
Dr. Fay Goldstep
Dr. Howard Glazer
Dr. Harold Heymann
Dr. Karl Leinfelder
Dr. Roger Levin
Dr. Carl E. Misch
Dr. Dan Nathanson
Dr. Chester Redhead
Dr. Irwin Smigel
Dr. Jon Suzuki
Dr. Dennis Tartakow
Dr. Dan Ward
Tell us what you think!
Dan Nguyen, left, and Jeff Haley at the OraHealth booth (No. 328) can tell you all about
XyliMelts for xeristomia. These tablets can be used during the day or even while sleeping
thanks to the adhering nature of one side that keeps them discreetly tucked out of the way.
Stop by the booth for a free sample!
ing pit and fissure sealant offers easy
handling and a simplified application
that eliminates acid etching and offers
superior shear bond strength.
Today, the exhibit hall is open until
3 p.m., so be sure to leave time to check
out all the new products. However, we
dare you to stay in town until Monday
when the expected high is 111 degrees
Fahrenheit — hello, Arizona sunshine!
Do you have general comments or criticism
you would like to share? Is there a particular
topic you would like to see articles about in
Hygiene Tribune? Let us know by e-mailing
feedback@dentaltribune. com. We look
forward to hearing from you! If you would
like to make any change to your subscription
(name, address or to opt out) please send us
an e-mail at database@dental-tribune.com
and be sure to include which publication
you are referring to. Also, please note that
subscription changes can take up to 6 weeks
to process.
[3] =>
[4] =>
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4
Hygiene Tribune U.S. Edition | June 16, 2012
Scenes from Friday
In a brief moment of peace, Karen Hays, from left, Jason Ney and
Christine McLaren at the DENTSPLY Professional booth (No. 400).
What one might guess is an installation
erected especially for the ADHA event in the
Phoenix Convention Center Lobby is actually
a permanent art exhibit that notes, ‘Art is a
guaranty of sanity.’
Mark Schwer at the Shofu booth (No. 431) explains how to use the
company’s products.
Dana Stoy, from left, Dr. Steve Harada and
Lauren Partington at the Patterson booth
(No. 203).
Fresh from the Procter & Gamble/Crest Oral-B Breakfast and toting their goodie bags are hygienists Yvette Johnson, from left, Cathy Garrison,
Audrey Hung, Aubree Chismark, Andy Hung (a guest) and Mihaela Pope, all from California.
Hygienists Barbara Pizsler, from left,
Mary Kaye and Lucia Delgado flank the
Diamondback Cacti on Parade in the Phoenix
Convention Center. The trio didn’t have to
travel too far to attend as they hail from
Albuquerque, N.M.
Photos by
Robin Goodman
Dental Tribune
Ahh … don’t forget to swing by the Brasseler booth (No. 102) to visit
the Relaxation Station for a free massage.
Head to the center of the exhibit hall floor to find the Community
Center booth where you can find ADHA branded items.
[5] =>
Hygiene Tribune U.S. Edition | June 16, 2012
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Melissa Houtz holds an example of a skull
offered at the Kilgore booth (No. 111).
Attendees stream down from the third-floor escalator after
attending the Procter & Gamble/Crest Oral-B breakfast on Friday
morning.
5
ADHA Executive Director Ann Battrell, MSDH, left, and ADHA
President Pam Quinones, RDH, BS, after the ribbon-cutting ceremony
for the exhibit hall.
The Procter & Gamble/Crest Oral-B booth (No. 501) is surrounded by
attendees looking for more information on products Friday morning.
Student Bash travels back in time
If you were having flashbacks to the ’70s while riding an elevator in the Hyatt Regency Hotel on Thursday night, it is no surprise
given the music that seeped into the elevator shafts. Sunstar hosted its Student Bash costume party in the Atrium for hygiene
students, and it was a groovin’ good time. Counted among those present were roller derby competitors, disco divas and some very
talented Twister players (we still don’t know how they smiled for the camera without falling over!). Even Darth Vader and one of his
Storm Troopers were seen burning up the dance floor. Every attendee to the event received a satin jewelry bag that held a sample of
Sunstar products, one of which was a Star Wars toothbrush to fight evil plaque. May the force be with you!
The Live-Right Solutions booth (No. 526), a
first-time exhibitor here, is abuzz with
activity as attendees line up three deep to
order the company’s new Baby Banana
Brush and Octo-Brush for infants and
toddlers.
[6] =>
exhibitors
6
Hygiene Tribune U.S. Edition | June 16, 2012
Take patient care to the next
level with Patterson Advantage
As a dental hygienist, patient care is
your No. 1 priority. Having the right
equipment and technology in your office
not only helps you offer your patients
the highest level of care, it also maximizes your productivity and your patients’
time.
Patterson Dental offers a rewards program that makes bringing new equipment and technology into your practice
easier than ever before: Patterson Advantage®.
Ad
Here at the ADHA
For more information on the Patterson Advantage
program, visit www.pattersonadvantage.com, call
(800) 873-7683 or stop by the Patterson Dental
booth, No. 203.
As a member of this unique program,
your office will earn Advantage Dollars
on everyday purchases for your practice. These real dollar-for-dollar rewards
can be used to add practice-enhancing
equipment and technology to your office. Invest in a new digital imaging system, CAESY Cloud, an operatory chair, a
CEREC system or a handpiece — the possibilities are limitless.
Additionally, members receive technical service advantages and special savings opportunities.
Earn Advantage Dollars on everyday
purchases
As a member of the Patterson Advantage
program, your practice will earn Advantage Dollars on the purchases you are already making for the practice every day.
Imagine earning rewards on:
• Merchandise purchases: Earn Patterson Advantage Dollars based on your
membership level and the amount of
your practice’s purchases.
• eBusiness merchandise purchases:
Submit your order using one of our
eBusiness methods and your office will
earn Advantage Dollars at a higher rate.
• Equipment and technology financing:
Receive Advantage Dollars for equipment and technology financing through
Patterson Dental.
• Technical service labor fees: 10 percent
of all technical service labor fees are deposited into your office’s Advantage account as Advantage Dollars.
• Patterson National Repair Center: Up
to 20 percent of your Patterson National
Repair Center fees are deposited into
your practice’s Advantage account as Advantage Dollars.
• Rental equipment: Up to 50 percent of
your rental equipment fees are deposited
into your Advantage account as Advantage Dollars.
Reinvest your practice’s Advantage
Dollars
From handpieces, sterilizers, chairs and
compressors to CEREC, digital radiography and CAESY, there are endless opportunities to reinvest your office’s Advantage Dollars back into the practice.
For a list of equipment and technology
you can redeem with Advantage Dollars,
contact your Patterson representative or
call (800) 873-7683 and ask for the Patterson Advantage Redemption Wish list.
Be first in line for technical service
When a piece of equipment becomes inoperable, it can bring down the entire
office, frustrating you, the staff and your
patients.
As a Patterson Advantage member,
your practice will receive top priority
on technical service, allowing you to get
back up and running quickly. Discover
the advantages of:
• Priority scheduling that moves your
practice ahead of nonmember requests
in line.
• Guaranteed emergency response time
of four hours to get you back up and running fast when your compressor or vacuum pump is inoperable.
• A percentage discount on technical
service fees.
• Complimentary labor warranties on
new equipment.
Take advantage of members-only
promotions
Your practice’s Patterson Advantage
membership gives the entire staff access
to exclusive savings opportunities on
Patterson office supplies and merchandise. Find these offers throughout every
issue of ONtarget and on www.patterson
dental.com.
[7] =>
Hygiene Tribune U.S. Edition | June 16, 2012
exhibitors
7
DENTSPLY Professional
donates $5K to Susan
G. Komen for the Cure
DENTSPLY Professional representatives, from left, Angela Donohue, senior product manager;
Susan Crawford, director of marketing; and Autumn Anstine, product manager, present
Josette M. Myers, vice president of marketing, development and community relations for
Memorial Hospital in York, Pa., with a donation for Susan G. Komen for the Cure.
Photo/Provided by DENTSPLY Professional
Last month, DENTSPLY Professional
presented a $5,000 check to Susan G. Komen for the Cure®.
DENTSPLY Professional contributed
a portion of every limited edition pink
Midwest® RDH Freedom Cordless Prophy
System sold to make this donation.
Presenting the check on behalf of
DENTSPLY Professional were Angela
Donohue, senior product manager; Susan Crawford, director of marketing;
and Autumn Anstine, product manager.
Here at the ADHA
For more information on DENTSPLY Professional and the Midwest® RDH Freedom
Cordless Prophy System, stop by the booth,
No. 400.
Josette M. Myers, vice president of marketing, development and community relations for Memorial Hospital in York, Pa.,
accepted the donation on behalf of Susan
G. Komen for the Cure.
Ad
Photo/Provided by Mydent International
disposable
paper tray
covers
Mydent International has introduced paper tray covers, the latest in
its line of DEFEND disposable products. Made of durable construction,
these paper tray covers provide low
absorbency and fit trays comfortably.
DEFEND Paper Tray Covers feature
rounded corners and are available in
a variety of colors to match any dental office. These colors include white,
blue, mauve, green and lavender.
DEFEND Paper Tray Covers come in
a “B” Size (8.5 inches by 12.25 inches),
and are packaged 1,000 per box.
Mydent International is offering
free samples of these paper tray covers. To obtain a free sample, visit
www.defend.com/disposable-papertray-covers or e-mail your request to:
samples@defend.com. This product is
now available through most major
dealers.
Mydent International is dedicated
to fully maintaining its brand promise: “To provide the health-care professional with the highest quality infection control products, disposables,
preventatives and impression materials at affordable prices, supported by
superior service and 100 percent customer satisfaction.”
For more information on Mydent
International and the DEFEND brand
of products, call (800) 275-0020, or
visit www.defend.com.
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