today daily ADHA June 15, 2012
ADHA News / Exhibitors
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[1] =>
AT
AD
HA
!
DAILY
HYGIENE TRIBUNE
The World’s Dental Hygiene Newspaper · U.S. Edition
Friday, JUNE 15, 2012 — Vol. 1, No. 1
www.dental-tribune.com
reward yourself
above and beyond
Special offer
How buying everyday
office supplies can lead
to better technology
for your patients.
Meet Olga Torres of
Clewiston, Fla., the fifth
recipient of the Pros in the
Profession award.
Go check out the new
BeautiSealant Kit and
take home a free sample
of that, plus some lip gloss.
” page 3
” page 4
” page 6
Just getting started
The fun is only
beginning here at the
ADHA as the exhibit
hall opens its doors
By Kristine Colker, Dental Tribune
Are you tired yet? In the past two days,
the more than 2,000 dental professionals
gathered here at the Phoenix Convention
Center’s west building have already volunteered at a local senior center, providing oral-cancer screenings, toothbrush
prophylaxis, fluoride varnish and oralhealth education, and have attended a
number of educational presentations, including 15 different “Lunch & Learn” sessions, where participants learned about
such topics as “Calming Dental Anxiety,”
“The Role of Inflammation in Periodontal
Disease and Rheumatoid Arthritis” and
“Minorities in Dental Hygiene.”
But that is just the beginning. Today,
the doors to the exhibit hall open, with
more than 100 exhibiting companies
showcasing the latest technology and
products on the market.
Here are few things to be on the look
” See STARTED, page 2
If you have
time this
weekend,
explore a
bit of
downtown
Phoenix.
Photo/
Provided by
Greater
Phoenix CVB
Shrouded by mountains, surrounded by golf courses and covered by a near-perpetual canopy of blue sky, downtown Phoenix offers visitors a
mix of urban fun and outdoor recreation. Photos/Provided by Greater Phoenix CVB
Go explore Phoenix
Desert character. It can’t be conjured,
landscaped or kindled with twinkling
bulbs. John Ford knew that. So did Frank
Lloyd Wright and Louis L’Amour. Spend
a few days in Greater Phoenix and you’ll
understand, too. America’s sixth-largest
city still has cowboys and red-rock buttes
and the kind of cactus most people see
only in cartoons. It is the heart of the
Sonoran Desert and the gateway to the
Grand Canyon, and its history is a testament to the spirit of Puebloans, ranchers,
miners and visionaries.
This timeless Southwestern backdrop
is the perfect setting for family vacations, weekend adventures or romantic
getaways. And this weekend, it is the
perfect time for you to explore some of
the many sites the city and state have to
offer.
Greater Phoenix
Greater Phoenix encompasses 2,000
square miles and more than 20 incorpo” See PHOENIX, page 2
[2] =>
adha news
2
Hygiene Tribune U.S. Edition | June 15, 2012
“ STARTED, page 1
out for as you make your way through
the exhibit hall.
• ADHA Community Center: Located in
the middle of the exhibit hall, ADHA’s
Community Center is your one-stop
shop for everything ADHA.
• ADHA/Henry Schein Dream Center:
The Dream Center Operatory, located
in the back of the exhibit hall, features
different product stations for a handson experience. Participating companies
include DentalEZ, DENTSPLY Rinn, HuFriedy, OralDNA and Orascoptic.
Participants will be able to experience
each product through a five-minute educational interaction with a representative from each company.
The full experience through the Dream
Center Operatory will take approximately 30 to 40 minutes. Go to the Dream
Center to sign up during an open time
slot.
• Cactus Crawl prize giveaway: Included
in your tote bag is the “Cactus Crawl”
game card. Once all companies have
been visited, drop the game piece in the
raffle drum on the main stage in front of
the ADHA Community Center. Drawings
will take place on the main stage today
and Saturday. Visit the main stage for a
listing of drawing times.
• Relaxation station: Stop by for a little
relaxation, compliments of Brasseler
USA, adjacent to booth No. 102.
• Free lunch: Lunch will be available today to all attendees from noon–2 p.m. in
the exhibit hall.
• DENTSPLY/ADHA graduate student clinicians research posters: Take some time
to walk through the second year of this
master level student research poster
“ PHOENIX, page 1
rated cities, including Glendale, Scottsdale, Tempe and Mesa. Maricopa County,
in which Phoenix is located, covers more
than 9,000 square miles. Phoenix’s elevation is 1,117 feet, and the city’s horizon
is defined by three distinct mountains:
South Mountain, Camelback Mountain
and Piestewa Peak.
Dependable sunshine and warm temperatures make outdoor activities a
way of life in Phoenix. Golf, tennis, hiking, cycling, mountain biking and rock
climbing are popular. Horseback riding
is a great way to see the Sonoran Desert,
as is a rugged Jeep or Hummer ride. Thrill
seekers can soar above the desert plateau
in a glider, sailplane or hot-air balloon or
satisfy their need for speed at the Bondurant School of High Performance Driving. Visitors also can choose from water
skiing, sailing, fishing and tubing in the
region’s lakes and rivers.
The latest addition to downtown Phoenix is CityScape, a two-block concentration of retail, entertainment and dining
options in the city’s urban heart. Visitors
can stop for a power lunch at the Arrogant Butcher or pick up some street tacos
at Vitamin T. Shoppers can choose from
fashion retailers such as Urban Outfitters, Charming Charlie and Designer
District. Kids can kick off their shoes
and cool off in dancing fountains, while
grownups can get in touch with their inner Jeff Lebowski at Lucky Strikes Lanes
& Lounge.
HYGIENE TRIBUNE
Publisher & Chairman
Torsten Oemus t.oemus@dental-tribune.com
Chief Operating Officer
Eric Seid e.seid@dental-tribune.com
Group Editor
Robin Goodman r.goodman@dental-tribune.com
Editor in Chief Dental Tribune
Dr. David L. Hoexter d.hoexter@dental-tribune.com
Managing Editor Show Dailies
Kristine Colker k.colker@dental-tribune.com
Managing Editor
Robert Selleck r.selleck@dental-tribune.com
Managing Editor
Fred Michmershuizen
f.michmershuizen@dental-tribune.com
Managing Editor
Sierra Rendon s.rendon@dental-tribune.com
Product & Account Manager
Gina Davison g.davison@dental-tribune.com
Product & Account Manager
Mara Zimmerman
m.zimmerman@dental-tribune.com
The Phoenix Convention Center consists of a three-building campus that, all told, boasts
nearly 900,000 square feet of flexible meeting and exhibit space. The North Building is
linked to the neighboring West Building by both a glass-encased sky bridge and a substreet
exhibition hall.
Marketing Manager
Anna Kataoka-Wlodarczyk
a.wlodarczyk@dental-tribune.com
Sales & Marketing Assistant
Lorrie Young l.young@dental-tribune.com
C.E. Director
Christiane Ferret c.ferret@dtstudyclub.com
competition featuring 13 poster presentations.
Posters will be on display from 1–3 p.m.
today.
• Raise money at the Marketplace: Help
your fellow constituent, components and
student organizations in their fundraising efforts by purchasing dental hygiene
related accessories and paraphernalia.
Pick up a $5 marketplace coupon to use
CityScape also is home to Oakville Grocery (a gourmet urban grocery specializing in wine), Stand Up Live (a comedy
theater and supper club), Gold’s Gym and
Par Exsalonce Day Spa.
Dining
The highlight of Greater Phoenix cuisine
is its Southwestern fare. After first drawing upon the traditions of American Indians, Southwestern cuisine was spiced
up by Spanish colonists, Mexican settlers
and U.S. pioneers. This international convergence eventually led to the modern
Southwestern cooking Phoenicians and
visitors have come to know and love.
Aside from the region’s expected mastery of Southwestern cuisine, diners in
Greater Phoenix enjoy a wealth of traditional steakhouses and American fare, as
well as international cuisine from Asia,
Europe, Japan and Mexico. Some local
restaurants of note include:
• Barrio Café: Phoenix is filled with
amazing Mexican restaurants, but the
one deemed best in the city by The Arizona Republic (seven years in a row) is the
Barrio Café. Don’t expect burritos and
combination plates here. Chef Silvana
Salcido Esparza specializes in creative
regional cuisine from central-southern
Mexico, and the bar houses one of Phoenix’s best collections of tequilas and
Mexican wines. www.barriocafe.com
• Beckett’s Table: Chef Justin Beckett’s
restaurant in the Arcadia/Biltmore area
showcases seasonal American cooking.
Here, homey classics are made with in-
toward the purchase of an item, compliments of Colgate at booth No. 401. The
Marketplace will be open from noon–3
p.m. Saturday.
The exhibit hall is open from 9 a.m.–4
p.m. today and from 10 a.m.3 p.m. Saturday. There is a lot to see, so be sure to
head on over!
(Source: www.adha.org)
ventive flourishes. Think creamy grits
and andouille sausage with mustard jus,
pork osso buco confit with butternut
squash spätzle, chicken ’n’ dumplings,
green chile stew with cornbread and lobster ’n’ boursin enchiladas. www.becketts
table.com
• Cibo: Located inside a 1913 bungalow
with intimate dining rooms and a great
patio, Cibo is one of the best restaurants
in Roosevelt Row. This urban wine cafe
and pizzeria offers a selection of authentic Italian cuisine prepared fresh
from locally grown organic produce and
imported Italian products. www.cibo
phoenix.com
• Durant’s: This upscale steakhouse has
classic 1940s décor, and the low lighting
and quiet surroundings make table talk
easy. The namesake of this iconic restaurant is Jack Durant, whom local legend
paints as a gambler, gangster, drinker and
grandpa with a gold heart. Patrons who
ask one of the tuxedoed wait staff about
Durant may learn that he loved his dogs
more than his wives, that his taste in décor was influenced by bordellos and that
one of Phoenix’s most notorious murders was planned in his lounge. These
days, that lounge serves what Phoenix
locals have deemed the “Best Martini in
the Valley.” www.durantsaz.com
For additional information about
Greater Phoenix restaurants, visit www.
visitphoenix.com/where-to-eat/index.
aspx and www.thehotsheetblog.com.
(Source: www.visitphoenix.com)
Dental Tribune America, LLC
116 West 23rd St., Ste. #500
New York, N.Y. 10011
(212) 244-7181
Published by Dental Tribune America
© 2012 Dental Tribune America, LLC
All rights reserved.
Dental Tribune strives to maintain the utmost accuracy in its news and clinical reports. If you find a
factual error or content that requires clarification,
please contact Managing Editor Robert Selleck at
r.selleck@dental-tribune.com.
Dental Tribune cannot assume responsibility for the
validity of product claims or for typographical errors. The publisher also does not assume responsibility for product names or statements made by advertisers. Opinions expressed by authors are their own
and may not reflect those of Dental Tribune America.
Editorial Board
Dr. Joel Berg
Dr. L. Stephen Buchanan
Dr. Arnaldo Castellucci
Dr. Gorden Christensen
Dr. Rella Christensen
Dr. William Dickerson
Hugh Doherty
Dr. James Doundoulakis
Dr. David Garber
Dr. Fay Goldstep
Dr. Howard Glazer
Dr. Harold Heymann
Dr. Karl Leinfelder
Dr. Roger Levin
Dr. Carl E. Misch
Dr. Dan Nathanson
Dr. Chester Redhead
Dr. Irwin Smigel
Dr. Jon Suzuki
Dr. Dennis Tartakow
Dr. Dan Ward
Tell us what you think!
Do you have general comments or criticism
you would like to share? Is there a particular
topic you would like to see articles about in
Hygiene Tribune? Let us know by e-mailing
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[3] =>
exhibitors
Hygiene Tribune U.S. Edition | June 15, 2012
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time.
Patterson Dental offers a rewards program that makes bringing new equipment and technology into your practice
easier than ever before: Patterson Advantage®.
As a member of this unique program,
your office will earn Advantage Dollars
on everyday purchases for your practice. These real dollar-for-dollar rewards
can be used to add practice-enhancing
equipment and technology to your office. Invest in a new digital imaging system, CAESY Cloud, an operatory chair, a
CEREC system or a handpiece — the possibilities are limitless.
Additionally, members receive technical service advantages and special savings opportunities.
Earn Advantage Dollars on everyday
purchases
As a member of the Patterson Advantage
program, your practice will earn Advantage Dollars on the purchases you are already making for the practice every day.
Imagine earning rewards on:
• Merchandise purchases: Earn Patterson Advantage Dollars based on your
membership level and the amount of
your practice’s purchases.
• eBusiness merchandise purchases:
Submit your order using one of our
eBusiness methods and your office will
earn Advantage Dollars at a higher rate.
• Equipment and technology financing:
Receive Advantage Dollars for equipment and technology financing through
Patterson Dental.
• Technical service labor fees: 10 percent
of all technical service labor fees are deposited into your office’s Advantage account as Advantage Dollars.
• Patterson National Repair Center: Up
to 20 percent of your Patterson National
Repair Center fees are deposited into
your practice’s Advantage account as Advantage Dollars.
• Rental equipment: Up to 50 percent of
your rental equipment fees are deposited
into your Advantage account as Advantage Dollars.
Reinvest your practice’s Advantage
Dollars
From handpieces, sterilizers, chairs and
compressors to CEREC, digital radiography and CAESY, there are endless opportunities to reinvest your office’s Advantage Dollars back into the practice.
For a list of equipment and technology
you can redeem with Advantage Dollars,
contact your Patterson representative or
call (800) 873-7683 and ask for the Patterson Advantage Redemption Wish list.
Be first in line for technical service
When a piece of equipment becomes in-
Here at the ADHA
For more information on the Patterson Advantage
program, visit www.pattersonadvantage.com, call
(800) 873-7683 or stop by the Patterson Dental
booth, No. 203.
operable, it can bring down the entire
office, frustrating you, the staff and your
patients.
As a Patterson Advantage member,
your practice will receive top priority
on technical service, allowing you to get
back up and running quickly. Discover
the advantages of:
• Priority scheduling that moves your
practice ahead of nonmember requests
in line.
• Guaranteed emergency response time
of four hours to get you back up and running fast when your compressor or vacuum pump is inoperable.
• A percentage discount on technical
service fees.
• Complimentary labor warranties on
new equipment.
Take advantage of members-only
promotions
Your practice’s Patterson Advantage
membership gives the entire staff access
to exclusive savings opportunities on
Patterson office supplies and merchandise. Find these offers throughout every
issue of ONtarget and on www.patterson
dental.com.
Ad
[4] =>
4
exhibitors
Hygiene Tribune U.S. Edition | June 15, 2012
Crest Oral-B names Olga
Torres a pro in the profession
RDH from Clewiston, Fla., becomes fifth winner of the award
Crest Oral-B congratulates Olga Torres, RDH, of Clewiston, Fla., as the fifth
winner of the brands’ second Pros in the
Profession award program, which honors registered dental hygienists who go
above and beyond the call of duty every
day. Torres has been practicing dental
hygiene for five years, holding a dental
hygiene degree from Palm Beach Community College and working as the sole
hygienist at the Florida Community
Health Center.
Torres frequently works with pediatric
patients, sometimes seeing up to 15 chil-
dren a day for dental cleanings. She said
she has a passion for these patients and
dedicates much of her free time to giving
presentations to both kids and their parents to teach them about the importance
of oral health.
She also utilizes her bilingual skills
Ad
Olga Torres. (Photo/Provided by Crest Oral-B)
Here at the ADHA
To learn more about Olga Torres and the other winners of the Pros in the Profession program, as well
as about the program itself, visit www.prosin
theprofession.com or stop by the Crest Oral-B
booth, No. 501.
to communicate with migrant patients
facing language barriers in her community.
When Torres is not working or volunteering, she is in school part-time pursuing a bachelor’s degree or spending
time with her 16-year-old daughter. She
also guest-hosts a local radio show a few
times a year, covering a variety of dental
health and hygiene topics.
Torres said she relies on Crest and OralB products for maintaining her own oral
hygiene as well as her patients’. Among
her favorite products, she said, is the
Crest and Oral-B Pro-Health For Me Collection for her pre-teen patients.
Throughout the year, a total of six professionals will be named this year’s Crest
Oral-B Pros in the Profession winners.
Winners will receive a $1,000 monetary
prize, recognition at a special award
cocktail reception at RDH’s Under One
Roof 2012 in Las Vegas, a plaque, a tribute
in dental trade media news announcements and on www.dentalcare.com and
an exclusive trip to P&G headquarters.
[5] =>
[6] =>
exhibitors
6
Hygiene Tribune U.S. Edition | June 15, 2012
A faster way to seal
For decades, dentists and hygienists
have had no alternative but to use harsh
phosphoric acid etching to improve the
bondability of dental sealants to enamel. In doing so, they have lost countless
hours to applying acids, waiting, rinsing
and drying.
With all these added steps, perhaps the
greater issue is how many failures have
resulted from trying to shortcut procedures? Indeed, working with phosphoric
acid is always a double-edged sword. If
not left on long enough, one risks failure;
leave it on too long and healthy enamel
is eroded.
Thanks to advances in adhesive technology and a new pit and fissure sealant
from Shofu, dental professionals don’t
have to choose between a secure bond
and lost time and preservation of tooth
structure anymore.
BeautiSealant from Shofu is a faster,
easier and gentler pit and fissure sealant
system that completely eliminates the
need for phosphoric acid etch and rinse
steps, while still maintaining equivalent
bond strengths to acid etched competitors. Considering these steps represent
a 40 percent to 60 percent reduction in
working time, that extra productivity
can go a long way toward keeping a practice profitable. In these difficult economic times, every liberated minute counts.
Fast application
The instructions for BeautiSealant are
simple:
• Apply the primer to a clean tooth and
leave for five seconds.
• Air-dry five seconds.
• Apply the sealant.
• Light-cure 10 seconds LED (20 seconds halogen).
Secure bond, gentle on enamel
BeautiSealant Primer contains dualadhesive monomers (carboxylic and
phosphonic acid) that thoroughly penetrate and prepare pits and fissures for
bonding to the sealant, forming a chemical bond to calcium in the enamel. Unlike traditional sealants, which require
phosphoric acid etching, severely demineralizing and dehydrating healthy teeth,
Shofu’s self-etching primer is significantly less acidic, helping to preserve healthy
tooth structure.
Despite this lack of acid etch and rinse
steps and a HEMA-free composition,
shear bond strengths remain at levels
Capture the QR code to view
an acid neutralization video.
BeautiSealant from Shofu. Photos/Provided by Shofu
Special offers here at the ADHA
The first 10 dentists or hygienists to mention this
special at Shofu’s booth, No. 431, will receive a free
BeautiSealant Kit ($81.12 retail value). In addition,
the first 100 attendees who mention this special
will receive a full-size sample of lip gloss. For more
information, contact Shofu at (800) 827-4638, visit
www.shofu.com or stop by booth No. 431.
that meet or exceed market-leading sealants at 19.5MPa.
BeautiSealant Primer contains dual-adhesive monomers
(carboxylic and phosphonic acid) that thoroughly penetrate From top, healthy enamel,
and prepare pits and fissures for bonding to the sealant,
BeautiSealant primed enamel
forming a chemical bond to calcium in the enamel.
and phosphoric acid etched
Photo/Provided by Dr. Satoshi Fukumoto, Tohoku University, Japan
enamel.
Smooth application
BeautiSealant Sealant is an easy-to-apply
sealant, optimized for smooth, bubblefree consistency. Achieve precise delivery without the common issue of overfilling with a specially designed no-ooze
syringe and a tiny 0.27 gauge needle tip.
This improved control over the flowability of the sealant allows placement of just
the right amount of material, reducing
the common occurrence of overfilling.
Sustained remineralization from
giomer fillers
Shofu’s proprietary Surface Pre-Reacted Glass (S-PRG) filler particles are not
only pre-charged with fluoride during
manufacturing, they also recharge when
fluoride concentrations in the mouth
are high. Simply put, household dental
hygiene products, such as fluoridated
toothpaste, allow BeautiSealant to provide sustained remineralization benefits
to adjacent tooth structure over the life
of the sealant.
Shear bond strength to enamel from Shofu’s internal data.
In addition to fluoride, S-PRG filler also
releases five other ions: sodium, strontium, aluminum, silicate and borate, all
with known bioactive properties.
When exposed to concentrations of lactic acid, these ions contribute to an acid
neutralization effect that demonstrates
the healing benefits of giomers.
Place BeautiSealant in four steps: Apply the primer to a clean tooth and leave for five seconds, air-dry five seconds, apply the sealant and then light-cure 10 seconds LED.
[7] =>
Hygiene Tribune U.S. Edition | June 15, 2012
exhibitors
7
snap-its disposable
bib holders
More and more dental offices are
choosing disposable bib holders to
avoid the risk of cross-contamination.
Various news reports and three separate scientific studies have implicated
reusable bib holders as having bacterial
contamination that could be a risk to
patients and dental workers.
In response to the shift away from
traditional bib holders, a new option
is now available through major dental
distributors. Snap-Its are single-use
bib holders made with recyclable plastic. They snap into place on the bib,
similar to traditional holders, and can
be taken off and adjusted if a patient
gets up out of the chair during a dental
procedure.
Snap-Its are a single-patient use item
and should be disposed of after each patient for proper infection control. SnapIts can be recycled with other plastic
recycling items. Snap-Its are available
to order today in boxes of 200 through
most major dental distributors.
To learn more about Snap-Its and to
view a list of authorized Snap-Its distributors, visit www.duxdental.com or call
customer service at (800) 833-8267.
Photos/Provided by Dux Dental
Ad
Photo/Provided by GC America
mi varnish
with recaldent
GC America has launched MI Varnish™, a 5-percent sodium fluoride
varnish with RECALDENT™. MI Varnish is unique compared with other
fluoride varnishes, bringing bioavailable calcium, phosphate and fluoride to the tooth surface.
MI Varnish releases high levels of
fluoride and works in concert with the
sodium fluoride.
MI Varnish is indicated for the treatment of hypersensitive teeth. It is well
known that fluoride is an important
tool in the fight against caries. Fluoride’s benefits are boosted by calcium
and phosphate supplements, helping
to maintain a healthy oral environment. MI Varnish with RECALDENT
provides these essential minerals to
reduce hypersensitivity.
RECALDENT is a milk-derived protein that strengthens teeth by releasing calcium, phosphate and fluoride.
MI Varnish is a new addition to the
RECALDENT family.
MI Varnish is available in a 50 unitdose box. The unique unit-dose containers are easy to open and contain
enough material for any full-mouth
application.
An application of MI Varnish is
smooth and dries clear. It comes in a
fresh strawberry flavor.
For more information on GC America and its complete product line, visit
www.gcamerica.com or stop by the
booth, No. 210, here at the ADHA.
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