today daily AAO Los Angeles May 06, 2019
Don’t miss out / Exhibitors
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AO
!
DA
ILY
AT
TH
EA
ORTHO TRIBUNE
The World’s Orthodontic Newspaper · U.S. Edition
MONDAY, MAY 6, 2019 — Vol. 10, No. 3
www.dental-tribune.com
EXPAND YOUR HORIZONS
KEEPING YOU SAFE
CHANGING THE BUSINESS MODEL
Sleep disordered breathing
is more common than
previously thought. Here’s
how you can help treat it.
Why topsOrtho says you
should put the safety of your
digital assets and your
passwords in its hands.
Forget buying a cloud
system. Now you can
subscribe to one while still
getting the same benefits.
” page 6
” page 8
” page 10
Don’t miss out
N
o one has ever said being an
orthodontist is a dull profession, and with the whirlwind
of activities that have been
going on for the past few days, no one
will say that about the AAO Annual Session either. No matter where you look,
there are lectures and workshops to attend, networking opportunities to participate in and colleagues and friends to
interact with.
There are also aisles upon aisles to walk
up and down in the exhibit hall, all of
them filled with a variety of companies
offering new products, educational presentations or show specials. But how do
you know where to start?
A good place might be the Henry
Schein Ortho booth (No. 1925), which
has a full roster of speakers on tap.
Starting at 11 a.m. today, you can listen
to presentations on a variety of top-
” See MISS, page 4
Attendees head into the exhibit hall during the 2018 AAO Annual Session, held in Washington, D.C. You can find a variety of show specials and
educational presentations in the exhibit hall this year. Photo/Ortho Tribune File Photo
Congress passes AAO- and ADA-supported
legislation to expand access to dental care
Late last year, the AAO and eight other
dental organizations joined together to
contact U.S. Senate leaders in support of
the Action for Dental Health Act of 2018
(S. 3016), which would expand access to
dental care in underserved, rural and Native American communities. The House
of Representatives had previously passed
the legislation by a vote of 387-13.
For years, dentists and orthodontists
have worked to improve access to oral
health care for underserved Americans
and have championed this patientbenefiting legislation.
The Action for Dental Health Act supports nationwide efforts to improve the
dental health of underserved populations and will promote programs that
deliver care more easily to those without
it, while bringing education and disease
prevention to communities in need.
“This is a tremendous victory for dentistry and patients everywhere,” said Jeffrey M. Cole, DDS, ADA president. “The
Action for Dental Health initiative shows
that our profession believes all Americans deserve good dental health. The
ADA is pleased to see Congress prioritizing legislation that will improve access to
oral health care.”
This bipartisan legislation was introduced by Congresswoman Robin Kelly
(D-Ill.) and Congressman Mike Simpson
(R-Idaho), DMD. President Trump signed
the Action for Dental Health Act into law
on Dec. 11. Learn more at ADA.org/action.
[2] =>
[3] =>
[4] =>
EXHIBITORS
4
Henry Schein named one of the
2019 World’s Most Ethical Companies
Ortho Tribune U.S. Edition | May 6, 2019
ORTHO TRIBUNE
PUBLISHER & CHAIRMAN
Torsten Oemus t.oemus@dental-tribune.com
PRESIDENT/CHIEF EXECUTIVE OFFICER
Eric Seid e.seid@dental-tribune.com
Recognition honors those
companies who aim and
commit to influence and
drive positive change in the
business community and
societies around the world
By Henry Schein Staff
Henry Schein, one of the world’s largest providers of health-care products and
services to office-based dental and medical practitioners, has been recognized by
the Ethisphere Institute, a global leader
in advancing the standards of ethical
business practices, as one of the 2019
World’s Most Ethical Companies.
AD
Here in Los Angeles
To learn more about Henry Schein, stop by the
Henry Schein Orthodontics booth, No. 1925.
This is the eighth consecutive year
that Henry Schein has been recognized,
and it is the only honoree in the Healthcare Products industry, underscoring
the company’s commitment to delivering the solutions health-care professionals rely on to improve the performance
of their practice so they can improve the
lives of patients.
In 2019, 128 honorees were recognized
spanning 21 countries and 50 industries.
The 13th class of honorees profoundly
illustrate how companies continue to
be the driving force for improving communities, building capable and empowered workforces, and fostering corporate
cultures focused on ethics and a strong
sense of purpose.
“Throughout our 87-year history, Henry Schein has been committed to pursuing our business goals with integrity
while also serving the needs of society,”
said Stanley M. Bergman, chairman of
the board and chief executive officer.
“We are honored to once again be recognized as one of the Ethisphere Institute’s World’s Most Ethical Companies.
This recognition reinforces our commitment to the concept of enlightened selfinterest and our ‘higher ambition’ model of deep, trust-based partnerships. I am
honored to share this award with the
more than 18,000 Team Schein Members around the world.”
“Henry Schein has demonstrated that
corporate success and positive societal
impact go hand-in-hand when an organization aligns its strengths as a business with the needs of society,” said
Ethisphere CEO Timothy Erblich. “Congratulations to Team Schein for once
again being named a World’s Most Ethical Company.”
“ MISS, Page 1
ics, including “Attach-Less Aligners: Do
They Really Work?” by Dr. Dave Paquette
(11 a.m.), “The Benefits of Incorporating the
SAGITTAL FIRST Philosophy with Aligner Therapy” by Dr. John Kaku (11:30
a.m.) and “A New Standard of Care with
Attach-Less Aligners” by Dr. Patti Panucci
(12:50 p.m.).
If you are looking for a new option in
treatment planning, you might want
to consider stopping by the 3M booth
(No. 1225). According to the company, orthodontists will soon be able to create a
prescription via the 3M Oral Care Portal
using select brackets that 3M will use to
manufacture a bonding tray designed
to deliver improved bonding speed and
bracket placement accuracy, avoiding the
need for in-office tray production. For
combination cases, orthodontists will be
able to create a digital setup with aligners
on one arch and brackets on the opposing arch. 3M will offer a preview of this
new system today at 11 a.m.
Finally, if you’ve ever thought about
incorporating pediatric sleep issues into
your practice, the HealthyStart System
provides an effective treatment for the
root cause of sleep disordered breathing. You can learn all about the system
and even how you can take advantage of
the digital interactive learning platform
when you stop by the booth, No. 1819.
The exhibit hall is open until 5:30 p.m.
today and from 9 a.m. to noon Tuesday.
EDITOR IN CHIEF ORTHO TRIBUNE
Prof. Dennis Tartakow
d.tartakow@dental-tribune.com
INTERNATIONAL EDITOR ORTHO TRIBUNE
Dr. Reiner Oemus r.oemus@dental-tribune.com
GROUP EDITOR
Kristine Colker
k.colker@dental-tribune.com
MANAGING EDITOR ORTHO TRIBUNE
Sierra Rendon
s.rendon@dental-tribune.com
MANAGING EDITOR
Fred Michmershuizen
f.michmershuizen@dental-tribune.com
MANAGING EDITOR
Robert Selleck
r.selleck@dental-tribune.com
PRODUCT/ACCOUNT MANAGER
Humberto Estrada
h.estrada@dental-tribune.com
PRODUCT/ACCOUNT MANAGER
Maria Kaiser
m.kaiser@dental-tribune.com
PRODUCT/ACCOUNT MANAGER
Jordan McCumbee
j.mccumbee@dental-tribune.com
CLIENT RELATIONS COORDINATOR
Leerol Colquhoun
l.colquhoun@dental-tribune.com
Tribune America, LLC
116 West 23rd Street, Suite 500
New York, NY 10011
Phone (212) 244-7181
Fax (212) 244-7185
Published by Tribune America
© 2019 Tribune America, LLC
All rights reserved.
Tribune America strives to maintain the utmost accuracy in its news and clinical reports. If you find
a factual error or content that requires clarification, please contact Group Editor Kristine Colker at
k.colker@dental-tribune.com.
Tribune America cannot assume responsibility for
the validity of product claims or for typographical
errors. The publisher also does not assume responsibility for product names or statements made by
advertisers. Opinions expressed by authors are their
own and may not reflect those of Tribune America.
EDITORIAL BOARD
Jay Bowman, DMD, MSD (Journalism &
Education)
Robert Boyd, DDS, MEd (Periodontics &
Education)
Earl Broker, DDS (TMD & Orofacial Pain)
Tarek El-Bialy, BDS, MS, MS, PhD
(Research, Bioengineering and Education)
Donald Giddon, DMD, PhD (Psychology and
Education)
Donald Machen, DMD, MSD, MD, JD, MBA
(Medicine, Law and Business)
James Mah, DDS, MSc, MRCD, DMSc
(Craniofacial Imaging and Education)
Richard Masella, DMD (Education)
Malcolm Meister, DDS, MSM, JD (Law and
Education)
Harold Middleberg, DDS (Practice Management)
Elliott Moskowitz, DDS, MSd (Journalism and
Education)
James Mulick, DDS, MSD
(Craniofacial Research and Education)
Ravindra Nanda, BDS, MDS, PhD
(Biomechanics & Education)
Edward O’Neil, MD (Internal Medicine)
Donald Picard, DDS, MS (Accounting)
Glenn Sameshima, DDS, PhD (Research and
Education)
Daniel Sarya, DDS, MPH (Public Health)
Keith Sherwood, DDS (Oral Surgery)
James Souers, DDS (Orthodontics)
Gregg Tartakow, DMD (Orthodontics) and
Ortho Tribune Associate Editor
[5] =>
[6] =>
EXHIBITORS
6
Ortho Tribune U.S. Edition | May 6, 2019
Incorporate pediatric sleep into
your practice and gain the benefits
Here in Los Angeles
By Ortho-Tain Staff
To learn more about the HealthyStart System, visit
S
leep disordered breathing (SDB)
in children is a much more
critical and common problem
than what has been previously
thought. SDB can manifest itself in a
variety of symptoms that can be easily overlooked, misdiagnosed and, most
unfortunately, left untreated.
The HealthyStart® system educates
the orthodontic and dental community
to identify the symptoms, understand
the underlying root causes and create
a treatment plan that both addresses
breathing disorders and corrects the
orthodontic conditions.
Early intervention is critical when addressing sleep issues. The optimal age
for a HealthyStart patient is as soon as
the problem is identified. Any age from 2
to 12 is best, depending on the individual
patient.
The first step in identifying SDB symptoms is with the HealthyStart Sleep
Questionnaire. HealthyStart requires
a parent to assign a frequency number
to symptoms apparent in their child, including:
• Mouth breathing
• Snoring
• Talking in sleep
• Tooth grinding
• Difficulty listening
• Allergic symptoms
• Fidgeting with hands
• Waking up at night
• Restless sleep
• ADHD
• Excessive sweating while asleep
• Bed wetting
• Hyperactivity
• Excessive daytime sleepiness
• Nightmares or night terrors
• Lack of focusing
• Difficulty with school subjects
• Falling asleep during the day
• Headaches in the morning
• Speech problems
A recent study of 501 HealthyStart patients from the ages of 2 to 19 found that
nine out of 10 children display at least
one symptom of SDB.
Previous research found SDB occurring in only 1 to 3 percent of children
from the ages of 5 to 13 years of age; however, the findings of this study provide
evidence that SDB is much more common, affecting 90 percent of children.
Training
Professionals interested in gaining a
greater understanding of SDB and how
the HealthyStart System addresses the
breathing, airway and orthodontic conditions can take advantage of the digital
the HealthyStart booth, No. 1819, go online to
www.thehealthystart.com, email info@thehealthy
start.com or call (844) KID-HEALTHY.
night to guide the incoming dentition
and ensure proper habits.
The third and final appliance is given as
the laterals begin to erupt and continue
to guide the incoming teeth into the correct position. The natural eruptive forces
expand the arches and allow more space
for the tongue to be forward and out of
the airway.
Dr. Earl O. Bergersen, Ortho-Tain and
HealthyStart founder, has taught and lectured throughout the world on growth
and development research.
In particular, Bergersen has done extensive research on the use of skeletal age
assessments of maturity in relation to
facial and body growth and its influence
on orthodontic treatment and retention
timing.
Below, he answers common questions
about the HealthyStart system.
How can the HealthyStart system be incorporated into orthodontic treatment?
The HealthyStart system can be used as
a phase one plus treatment that incorporates habitual correction as well as promoting growth and development while
expanding arches. The earlier the better.
Ideally, every child should have a comprehensive exam by a HealthyStart provider by the age of 2.
HealthyStart dentists and their staff
have received special training to ensure
that the overall health and well-being
of every child is carefully evaluated and
taken into consideration when formulating a treatment plan.
Photos/Provided by Ortho-Tain
interactive learning platform. This platform is a six-session program.
Each session includes a two-hour presentation that can be completed over
a one-week period. The session is followed by a study group meeting led by
HealthyStart experts and providers. Materials will be reviewed, questions will
be answered, and discussion on implementation of materials into the practice
will take place.
Treatment
The HealthyStart System is a noninvasive, non-pharmaceutical, natural form of treatment that uses a series of specially designed appliances to
promote proper breathing habits. The
HealthyStart addresses mouth breathing, open-bite, crossbite, narrow palate,
speech difficulties, and sucking and
swallowing problems. The HealthyStart
system uses the natural forces of eruption to guide incoming teeth so that natural fiber bundles develop and anchor
these newly erupted permanent teeth
into a perfectly created occlusion.
The resulting sequence for this case
is typical: A sleep questionnaire is filled
out by the parent, rating their child’s
symptoms on a scale indicating the degree of risk. Finding an open-bite condition usually represents occurrences of
tongue thrusting, improper swallowing
and mouth breathing.
The Habit Corrector is introduced
within the first of a three-appliance
series, given to address the habits and
breathing issues for a period of three
months.
The second appliance is issued when
the first tooth is lost and is used only at
How many children can benefit from the
HealthyStart system?
Research indicates the HealthyStart system addresses health issues in children,
as well as straightening teeth without
braces. There are nine out of 10 children
who present with at least one or more
outward symptoms of SDB. This represents 40 million children in the United
States alone.
It is important to understand that
92.6 percent of children exhibiting outward symptoms do not self-correct, and
30 percent will worsen with age.
HealthyStart looks at the root cause of
these symptoms: compromised airways,
narrow arches (which compromise the
proper tongue position), mouth breathing, airway issues, poor habits, and improper growth and development.
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8
EXHIBITORS
Ortho Tribune U.S. Edition | May 6, 2019
Keep your digital assets protected and
your passwords secure with topsOrtho
By Mark S. Sanchez, DDS, Founder, CEO
and Chief Developer at tops Software
D
ata protection. When one
hears it, what comes to mind?
It could be the protection and
safeguarding of digital assets.
In an orthodontics practice, this includes
images, X-rays, patient information and
the data needed for secure, day-to-day
operations. Data protection could also
include daily backup procedures and
recovery. For today, let’s focus on a very
significant data protection element —
passwords and password management.
We knew we wanted topsOrtho™ to be
really safe and secure. Having multiple
passwords for each employee and managing them decreases workflow interruption. We knew then that we would
engage a multitude of vendors to incorporate in our practice management sys-
AD
tem. Names like invisalign®, suresmile®,
Braces Academy, etc. At this moment,
tops Software engages with more than
70 online services.
As a result, most practitioners use
short, easy-to-remember passwords that
aren’t truly secure so that the staff can
remember and type them. (We’re looking at you, password and 111111.)
With topsOrtho’s Password Management, one can set long, random passwords for every online account used
within topsOrtho. Practice staff never
needs to see those passwords nor remember them or ever type them. Instead, they simply use their regular
topsOrtho password, and topsOrtho logs
them into the services the practice approved for them.
Why such detail to password management? It’s because it’s too easy to have
a security breach, resulting from use of
nonsecure passwords and leading to a
very expensive HIPAA violation.
In fact, security is one of the many reasons I chose to develop topsOrtho as a
100 percent real Mac app, and the net result is a smooth system that’s fast, easy
and reliable.
So while I’d welcome you to switch to
topsOrtho, I also want you to keep your
practice safe. Are you doing these steps
below, to ensure some sense of data protection?
Install virus and malware
protection
Have something on your system that can
be updated regularly to help stave off viruses, malware and other malicious attacks.
Use strong passwords and change
them frequently
Never write down a password. Never create a simple one. A hacker has programs
Here in Los Angeles
To learn more about topsOrtho and how it might
be able to help your practice, stop by the booth,
No. 1637.
that can test hundreds to thousands of
passwords quickly.
Back up your data
Simple yet highly effective task. Ensure
that your data is properly backed up, and
test the backup to ensure that your data
can be recovered when you need it.
While these would never be the endall of data protection, it’s at least a start.
Start a conversation with password security. Offer up password ideas that can be
remembered but not have to be written
down. It’s crucial to educate employees
in security best practices and ensure
they know how important their role is in
securing practice data.
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EXHIBITORS
10
Ortho Tribune U.S. Edition | May 6, 2019
Dolphin moves its cloud to SaaS
model with Cloud Subscription
By Matt Yamamoto, Director of Sales,
Dolphin
D
olphin’s reputation is marked
by our eagerness to embrace
new technologies and use
them to develop cuttingedge solutions for our customers. Back
in 2012, we were excited to introduce
Dolphin Cloud Sessions — joining the
call of “cloud computing” and leading
orthodontics into the newest trend.
In this same spirit, and to better serve
the needs and preferences of our customers, we are now happy to announce
a new SaaS (software as a service) model
for our cloud product. We are calling it
Cloud Subscription, which essentially
means that customers can “subscribe”
to the software rather than “buy” it.
Dolphin Subscription will be offered
in two three-tiered packages to accommodate the different needs and size of a
practice. Customers will have the choice
of an Imaging and Imaging & Management package.
All updates, backups and support are
included in the subscription price, with
plans starting at $180 per month.
Here are some frequently asked questions about the service.
Tell me again what Dolphin Cloud
is?
Cloud Subscription lets you enjoy fullfeatured Dolphin Imaging and Management programs in the cloud. It
eliminates the need for a local server to
handle your Dolphin database, thereby
eliminating costly server purchases and
the fees associated with configuration
and maintenance.
We automatically update your software and perform the necessary, regular
data backups. You run the latest version
of Dolphin software, every time. And,
Cloud Subscription seamlessly supports
multiple offices.
Sounds cool. How does it do all
that?
Cloud Subscription utilizes industrystandard technologies such as remote
desktop connection, remote apps and
virtual workstations. An appropriate
combination of these technologies is
used to create a virtual server environment to deliver the Dolphin software
and data to your practice.
Will my data be secure?
Cloud Subscription is hosted in an
“SSAE-16 Type II certified” hosting facility, which adheres to all the latest security and network requirements for profes-
Illustration/Provided by Dolphin
sional hosting of data and applications.
The Type II Certification measures and
evaluates security over time.
OK, OK. What does ‘Cloud
computing’ mean anyway?
Cloud computing is the practice of using
a network of remote servers hosted on
the internet to store, manage and process data, rather than a local server or a
personal computer.
What are the compatible devices of
Dolphin Cloud Subscription?
You can connect to Dolphin Cloud Subscription using most desktop and mo-
bile devices, including:
• Windows PCs
• Macs
• smartphones (iOS and Android)
• tablets (such as iPads and even the
Microsoft Surface)
Got more questions?
Contact Matt
Yamamoto, at left,
Director of Sales,
Dolphin, at (800)
548-7241 or visit www.
Finally, Dolphin Cloud Subscription is
backed by the same solid team that has
spent more than 30 years developing
and supporting software solutions for
the dental specialty industry.
Added stability is provided by Patterson Dental, the organization that owns
Dolphin, and a company with 140-year
history serving the dental community.
dolphinimaging.com/
cloud.
Here in Los Angeles
To learn even more about the new Dolphin Subscription, stop by the booth, No. 1025.
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