today daily AAO Annual Meeting May 7, 2012
AAO News / Exhibitors / Product scrapbook
Table of contents
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AO
!
DA
ILY
AT
TH
EA
ORTHO TRIBUNE
The World’s Orthodontic Newspaper · U.S. Edition
MONDAY, MAY 7, 2012 — Vol. 3, No. 3
www.ortho-tribune.com
joining forces
go get ’em
time for digital
Sesame Communications
and Ortho2 team up to let
their customers share data
more easily.
Six products you can
find on the exhibit hall
floor that you just have
to check out.
Stop by the Sirona booth
to get a face scan and see
what the fuss over 3-D
imaging is all about.
” page 3
” page 4
” page 6
Movers and shakers
AAO exhibitors mix up the status quo with giveaways, drawings and more
By Sierra Rendon, Ortho Tribune
I
t’s halfway through the American
Association of Orthodontist’s 112th
annual meeting, and although
beaches and Mai Tais may be calling your name, you won’t want to miss
any of the opportunities offered to you
at this show.
Between the top-notch educational
program and the otho-focused exhibit
hall, the AAO’s event provides orthodontists with knowledge, products and services aimed specifically at them, unlike
most other large conventions.
In the exhibit hall alone, there are
activities to brighten your day, treats
to quench your thirst and samples to
take home with you. Here’s just a small
glimpse of some of the unique activities
or valuable information you’ll find within some 300 AAO exhibits:
• HELLO, ELVIS: Stop by the Ortho Insight 3D by MotionView3D.com booth
(No. 303) where you can have a 3-D picture taken with “Elvis.” At the same time,
you can learn more about the award-winning 3-D laser and special AAO pricing.
• I MUSTACHE YOU: At the Televox
booth (No. 427), you can dress up with
props — mustaches, boas, Elvis glasses,
pirate hats and more — and take a fun
picture in the “Bambooth.” While you’re
Get your picture taken with Elvis (Steve Connolly of Las Vegas) and learn more about OrthoInsight 3D from Ana May, left, and Lindsay Davis
at booth No. 303. Photo/Sierra Rendon, Ortho Tribune
” See MOVERS, page 2
Find educational opportunities all around
By Sierra Rendon, Ortho Tribune
If you traveled to Hawaii for the educational opportunities at the American Association of Orthodontists annual meeting, you’re in lots of luck.
There’s nary an orthodontic topic that
won’t be discussed at this show, and there
are plenty of important discussions still
taking place today and Tuesday. From
extractions to Class II treatment to perio considerations, if you’re interested
in a specific topic, there’s a good chance
you’ll find it in the schedule this week.
Beyond the official scientific program,
you will also find many educational
events on the exhibit hall floor. Here’s a
small sampling:
• Ormco: Stop by Booth No. 1009 to
find out when sessions are taking place.
• SimpliClear: From 10 a.m. to 2 p.m. at
booth No. 1147, speakers will discuss SimpliClear technology, SimpliClear patient
case review and SimpliClear Practice Integration and Benefits.
• American Orthodontics: Sessions take
place at noon each day at booth No. 1327.
• DynaFlex: Stop by for in-booth lectures at booth No. 1915.
• Invisalign: Daily speakers at booth No.
1727.
[2] =>
a ao news
2
Ortho Tribune U.S. Edition | May 7, 2012
ORTHO TRIBUNE
Publisher & Chairman
Torsten Oemus t.oemus@dental-tribune.com
Chief Operating Officer
Eric Seid e.seid@dental-tribune.com
Group Editor
Robin Goodman r.goodman@dental-tribune.com
Editor in Chief ORTHO Tribune
Prof. Dennis Tartakow
d.tartakow@dental-tribune.com
International Editor Ortho Tribune
Dr. Reiner Oemus r.oemus@dental-tribune.com
Managing Editor Show Dailies
Kristine Colker k.colker@dental-tribune.com
Managing Editor ORTHO Tribune
Sierra Rendon s.rendon@dental-tribune.com
Managing Editor
Fred Michmershuizen
f.michmershuizen@dental-tribune.com
Managing Editor
Robert Selleck, r.selleck@dental-tribune.com
Account Manager
Gina Davison g.davison@dental-tribune.com
Account Manager
Humberto Estrada h.estrada@dental-tribune.com
Marketing Manager
Anna Kataoka-Wlodarczyk
a.wlodarczyk@dental-tribune.com
Head upstairs to seek out even more opportunities here at the AAO.
Photo/Ortho Tribune File Photo
Marketing & SALES Assistant
Lorrie Young l.young@dental-tribune.com
“ MOVERS, Page 1
there, check out the opportunity to win
prizes from Televox by sending a text
that says “Aloha” to 622622 or snap the
QR code at the booth.
• WIN A VESPA: Enter to win a Vespa
Scooter at the Sesame Communications
booth (No. 1927). Visit www.facebook.
com/SesameCommunications and click on
the “Win a Vespa” button. Complete the
brief entry form and then stop by the
booth today at 2:15 to hear who wins the
scooter!
• FUN FOR KIDS: If you’ve brought
your children to check out the AAO this
year, you’re sure to find yourself at the
Kidzpace Interactive booth (No. 1941),
where they can play some of the newest
video games available for office waiting rooms. While you’re there, enter the
free drawing to win an Xbox 360 Kinect
Game System.
• BE AN ANGEL: Stop by the Rocky
Mountain Orthodontics booth (Nos.
Ad
1027/1221) and make a small donation
(suggested $15) to the Colorado Orthodontic Foundation, and in return,
you’ll get some cool turquoise flip-flops
as a small thank you. With your donations, the COF has been able to provide
braces to more than 150 children and
families who would otherwise be unable
to afford orthodontic services.
• SMILE, SMEETHY: Stop by the Solomon Orthodontic Systems booth (No.
332) to have your picture taken with
“Smeethy.” The staff will e-mail you a
copy of the picture, and you can talk to
them about innovative solutions and
creative products for your practice.
• GREEN SCREEN: Ever wondered what
it feels like to be an actor working on a
“green screen”? Now’s your chance. Head
to the Ortho Classic booth (No. 1603)
where you can take a picture and have
the hula monster superimposed with
you. While you’re there, ask about the
company’s ultra-unique vending machine, OrthoVend, which simplifies the
organization of your office’s invetory.
C.E. DIRECTOR
Christiane Ferret
c.ferret@dtstudyclub.com
Dental Tribune America, LLC
116 West 23rd Street, Suite 500
New York, NY 10011
Phone (212) 244-7181
Fax (212) 244-7185
Stop by the Solomon Orthodontic Systems
booth (No. 332) and get your picture taken
with Smeethy. Photo/Provided by Solomon
Orthodontic Systems
Published by Dental Tribune America
© 2012 Dental Tribune America, LLC
All rights reserved.
Dental Tribune strives to maintain the utmost accuracy in its news and clinical reports. If you find a
factual error or content that requires clarification,
please contact Managing Editor Sierra Rendon at
s.rendon@dental-tribune.com.
Dental Tribune cannot assume responsibility for the
validity of product claims or for typographical errors. The publisher also does not assume responsibility for product names or statements made by advertisers. Opinions expressed by authors are their own
and may not reflect those of Dental Tribune America.
Editorial Board
Image courtesy of Dr. Earl Broker.
Corrections
Ortho Tribune strives to maintain the utmost
accuracy in its news and clinical reports. If
you find a factual error or content that
requires clarification, please report the details
to Managing Editor Sierra Rendon at
s.rendon@dental-tribune .com.
Tell us what you think!
Do you have general comments or criticism you
would like to share? Is there a particular topic
you would like to see articles about in Ortho
Tribune? Let us know by e-mailing feedback@
dentaltribune. com. We look forward to hearing
from you! If you would like to make any change
to your subscription (name, address or to opt
out) please send us an e-mail at database@
dental-tribune.com and be sure to include which
publication you are referring to. Also, please note
that subscription changes can take up to 6 weeks
to process.
Jay Bowman, DMD, MSD (Journalism & Education)
Robert Boyd, DDS, MEd (Periodontics & Education)
Earl Broker, DDS (T.M.D. & Orofacial Pain)
Tarek El-Bialy, BDS, MS, MS, PhD
(Research, Bioengineering & Education)
Donald Giddon, DMD, PhD (Psychology & Education)
Donald Machen, DMD, MSD, MD, JD, MBA
(Medicine, Law & Business)
James Mah, DDS, MSc, MRCD, DMSc
(Craniofacial Imaging & Education)
Richard Masella, DMD (Education)
Malcolm Meister, DDS, MSM, JD (Law & Education)
Harold Middleberg, DDS (Practice Management)
Elliott Moskowitz, DDS, MSd (Journalism & Education)
James Mulick, DDS, MSD
(Craniofacial Research & Education)
Ravindra Nanda, BDS, MDS, PhD
(Biomechanics & Education)
Edward O’Neil, MD (Internal Medicine)
Donald Picard, DDS, MS (Accounting)
Howard Sacks, DMD (Orthodontics)
Glenn Sameshima, DDS, PhD (Research & Education)
Daniel Sarya, DDS, MPH (Public Health)
Keith Sherwood, DDS (Oral Surgery)
James Souers, DDS (Orthodontics)
Gregg Tartakow, DMD (Orthodontics) & Ortho
Tribune Associate Editor
[3] =>
exhibitors
Ortho Tribune U.S. Edition | May 7, 2012
3
Sesame Communications, Ortho2
unveil data-sharing partnership
Sesame Communications, a leading
provider of online patient communication and engagement tools for the orthodontic industry, and Ortho2, the largest
independently owned provider of comprehensive orthodontic practice management and imaging systems, this week
announced a data-sharing partnership.
Sesame Communications will obtain
patient data from Ortho2’s Edge™ system to bring the full suite of Sesame services to Ortho2 cloud-based customers.
Sesame has a long history of providing
patient communications to customers
on other Ortho2 platforms and the addition of the Edge system to that list ensures customers can stay current with
the latest Ortho2 technology while still
utilizing all the Sesame services they are
accustomed to.
“We are thrilled to be expanding our
collaboration with Ortho2,” said Diana
Friedman, chief executive officer of Sesame Communications.
“This partnership allows us to bring
convenience and reliability to our shared
customers, ensuring they always have
the latest technologies without constant
hardware upgrades.”
Sesame’s patient connection platform
features a robust patient portal with integrated automated reminders, surveys,
online payment options, interactive
treatment imagery, health history forms,
and more.
Orthodontists can access their Sesame
24-7™ centralized dashboard to view the
performance of their digital marketing
efforts and real-time patient analytics,
enabling clinicians to monitor the health
and performance of their practice to
make informed decisions to help boost
profitability, increase patient satisfaction, multiply referrals and improve productivity.
“Ortho2 is pleased to make Sesame
Communications available to our growing Edge customer base,” said Amy
Schmidt, director of marketing and corporate relations of Ortho2. “The complimentary cloud-based technologies provide an excellent integration between
products.”
According to Ortho2, Edge delivers an
all-encompassing practice management
and imaging system, with robust features, unmatched capabilities and integrated programs — all supported by a
top-notch customer-service team. Edge
features private, secure cloud computing
with off-site data hosting, innovative imaging, appointment reminders, patient
education animations, online account
access and more.
About Sesame Communications
Sesame Communications is a leading
provider of cloud-based patient communication systems for the dental industry
with more than 6 million patients regularly communicating with providers via
Sesame services. Sesame continues to
build on its category leadership position
by expanding its team and service offer-
Here at the AAO
For more information on Sesame Communications,
stop by booth No. 1927. For more information on
Ortho2, stop by booth No. 2003.
ings through extensive market research
and industry needs assessment.
An Inc. 500|5000 and a Deloitte Technology Fast 500™ company, Sesame is
one of the fastest-growing technology
companies in the United States. Sesame
is also the recipient of numerous awards
and accolades, including a two-time
Pride Institute Best-of-Class winner and
as one of the 100 Fastest Growing Companies by Puget Sound Business Journal.
For more information about Sesame,
visit www.sesamecommunications.com
or call (877) 633-5193.
About Ortho2
Ortho2 is one of the largest independently owned providers of comprehensive
orthodontic practice management and
imaging software and has been serving orthodontists exclusively for more
than 30 years. Ortho2 is committed to
improving the efficiency and profitability of orthodontic practices across the
country through continuous research
and innovation of practice management
technologies.
For more information about Ortho2,
visit www.ortho2.com or call (800) 6784644.
Ad
[4] =>
4
scr apbook
Ortho Tribune U.S. Edition | May 7, 2012
Product scrapbook
Here is a look at some of the products you’ll want to check out in the exhibit hall
The new VALO
Ortho Cordless
follows suit with
the popular VALO
Ortho but adding a
battery-operated,
cordless wand for
mobility. VALO
Ortho Cordless is
designed for the
orthodontist
performing direct
and indirect
orthodontic
procedures, who is
seeking the quality,
durability and
power of VALO,
now with the
convenience of a
cordless curing
light. For more
information, visit
Opal Orthodontics’
booth, No. 409.
Photo/Provided by Opal
Orthodontics
The PhotoMed G12 Digital Dental Camera is specifically designed to allow you to take all of the standard clinical
views with ‘frame-and-focus’ simplicity. The built-in color monitor allows you to precisely frame your subject, then
focus and shoot. It’s that easy. Proper exposure and balanced even lighting are assured. For more information, visit
www.photomed.net, call (800) 998-7765 or stop by the PhotoMed booth, No. 847. Photo/Provided by PhotoMed
WildSmiles Braces provides bracket with patented-shaped pad
designs. The designer brackets are placed on the maxillary arch only
and can be mixed and matched with color elastics for added patient
individuality. Because other esthetic options are geared toward
hiding your braces, it’s natural the WildSmiles option is a fun thing
for patients to focus on. More information about WildSmiles Braces
can be found at www.wildsmilesbraces.com, by calling (402) 334-7171
or stopping by the booth, No. 746. Photo/Provided by WildSmiles
Opal Orthodontics’ new line of highly
specialized instruments were handcrafted
in Germany by Hammacher. Each
instrument is individually inspected for
workmanship and accuracy every step of
the way to guarantee consistency. The line
of instruments includes pliers and cutters.
Stop by booth No. 409 to check them out.
Photo/Provided by Opal Orthodontics
Inventory control can be an expensive headache, which is why Ortho
Classic created OrthoVend. The machine offers automated inventory
tracking, secure storage and purchasing, standardized organization,
automatic reordering with pay-as-you-go options and easy setup.
Stop by booth No. 1603 to learn more. Photo/Provided by Ortho Classic
For a glove that feels inexistent and provides the
maneuverability of a bare hand, take a look at Plak Smacker’s
newest gloves: the Ultra Thin Nitrile. The Ultra Thin Nitrile —
part of Plak Smacker’s new TruFit line — is a latex-free glove
made with a soft nitrile material. This allows the glove to be
used during appointments where the patient or clinician has a
latex allergy. Free TruFit samples are available at booth No.
1847. They are available in seashell white in both 100-count
and 200-count boxes. Photo/Provided by Plak Smacker
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exhibitors
Ortho Tribune U.S. Edition | May 7, 2012
Ride the 3-D imaging wave
By Dr. White
In surfing, to “barrel” is to ride the
wave hollow when it is breaking. I hope
that we all ride the technological waves
coming to our profession with equal joy.
I have been practicing orthodontics for
30 years. I love the art, the science and
the opportunity to make a difference in
my patient’s lives.
Five years ago, I had an epiphany: I
“needed” CBCT imaging in my practice.
I now own two Galileos units. The return on my investment has been dramatic. My case acceptance rate has increased,
even in challenging times. 3-D imaging
has simplified patient education and
enhanced patient understanding. Using
precise volumetric information, I am
able to optimize treatment plans, often
resulting in shorter overall treatment
times, as well as improving quality of
outcomes. This has resulted in happier,
more confident patients who refer more.
And I don’t “lose” second opinions.
I am far more comfortable treating
TMD patients and screening for subclinical TMJ issues because Galileos scans
provide clear TMJ “tomos” without the
need for referral.
Ad
This 3-D imaging tool is invaluable
for airway visualization. Often we are
the first to document airway issues. The
patient/parent find the images understandable and compelling, resulting in
follow through with ENT referrals. And
now, ENTs refer new patients to me!
I chose and continue to advocate for
Galileos as the best 3-D imaging solution
available. First and foremost, Galileos
has one of the lowest effective patient
doses per scan, something that patients,
parents and I find reassuring, as it is consistent with the ALARA principle.
Second, the easy-to-use software simplifies thorough examination of all aspects of orofacial morphology and has
been designed to dovetail beautifully
with Dolphin Imaging.
Third is Galileos’ parentage. Sirona is
committed to improving its products
through regular software updates, technology advancements such as integration of Galileos and intraoral scanning
(CAD/CAM functionality) and the development of an amazing new Integrated
FaceScanner (which takes a 3-D facial image during a Galileos scan). The IFS sets
the stage for how we will better plan and
assess treatment with an accurate virtual
image of the patient’s face in the future.
Here at the AAO
Come visit with Sirona
and the Galileos team at
booth No. 611, where you
can even get your very
own face scan, as seen
at left.
The Integrated FaceScanner. Photo/Provided by Sirona
Sirona is introducing this Integrated
FaceScanner here at the 2012 AAO.
Your journey in achieving the highest
quality treatments and ultimate practice
successes will be rooted in the technology you choose to purchase and integrate
into your workflow. You may just be realizing that CBCT and 3-D imaging is an inevitable change in how we diagnose and
treat our patients or you may be well on
your way to learning about and acquiring these latest technologies.
I am confident you’ll arrive at the same
conclusion as me. Cone-beam CT and
its supplemental software applications
are now the diagnostic and treatmentplanning tools that produce the greatest
outcomes for our patients. The age of the
accurate virtual 3-D patient is here!
Come visit with Sirona and the Galileos
team at booth No. 611, and you can even
get your very own face scan. It’s time for
you to surf that “barrel,” and ride these
amazing 3-D waves. Surfs up! Aloha!
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