today daily AAO Annual Meeting May 6 2013
AAO News / AAO product scrapbook / Exhibitors
Table of contents
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AO
!
DA
ILY
AT
TH
EA
ORTHO TRIBUNE
The World’s Orthodontic Newspaper · U.S. Edition
MONDAY, MAY 6, 2013 — Vol. 4, No. 3
www.dental-tribune.com
let’s go shopping
the battle for hygiene
total technology solution
There are a lot of products
you can buy in the exhibit
hall. We pinpoint a few you
should keep an eye out for.
Putting braces on teeth
doesn’t need to spell the
end of good hygiene. It’s time
your patients know this.
Lasers, digital scanners and
CBCT technology are
awaiting you. Learn more
about them all today.
” page 4
” page 6
” page 7
Enhance
your
passion
Head to the
AAO’s
registration
area with any
questions
about which
programs still
have space
available.
By Sierra Rendon, Ortho Tribune
Today’s doctor and staff sessions will
feature a wide variety of topics ranging
from craniofacial anomalies to lingual
orthodontics to facial soft-tissue changes
in orthodontics.
In addition to the wide variety of topics
appealing specifically to orthodontists,
the AAO will also welcome best-selling
author and TV talk-show host Dr. Laura
Berman for its featured speaker series.
Berman will speak today at 9:45 a.m.
on “The Passion Prescription: Everything
You Need to Know to Keep Your Body and
Relationship Vibrant and Exciting for
Life.”
Berman is the host of “In the Bedroom”
on the Oprah Winfrey Network (OWN).
She is also a regular guest on “The Dr. Oz
Show” and previously starred in Showtime’s reality TV series, “Sexual Healing.”
Berman is a world-renowned sex and
relationship expert who is considered
a thought leader and innovator in her
field. As a sex educator researcher and
therapist for more than 20 years, she has
helped countless couples build stronger
relationships improve their sex lives and
achieve a heightened level of intimacy.
This presentation may include some
explicit material, and parental discretion
is advised.
Dr. Laura Bergman will speak at 9:45 a.m.
today as part of the AAO’s featured speaker
series. Photo/Sierra Rendon, Ortho Tribune
Photo/Sierra
Rendon, Ortho
Tribune
All systems go
By Sierra Rendon, Ortho Tribune
T
oday will be your last full day
of learning, mingling and shopping here at the AAO’s 113th annual session, so you’ll want to
have your day planned out to make the
most of it.
Perhaps you’ll start your day bright
and early with the 8 a.m. doctor session
titled, “Orthodontic and Orthopedic
Treatment in the Mixed Dentition” by Dr.
Roberto Lima-Filho.
From there, you can head into the 9:45
a.m. practice management session, “The
Patient Experience Trumps Clinical Expertise,” with Fred Joyal, who will give
you practical steps for enhancing the patient experience and turning your dental
team into an effective dental marketing
team, so your patients understand and
accept more treatment.
After that, you may want to shop for
some new items to bring into your practice, so you make your way over to the
exhibit hall.
Once inside, you may want to consider visiting Sesame Communications at
booth No. 301. Sesame will help you with
your patient communication systems,
such as web design, social media, SEO
and other patient communication tools.
While you’re there, find out how you can
win a new Vespa and even take a picture
sitting on it to show off to your friends!
” See SYSTEMS, Page 2
Ad
[2] =>
a ao news
2
“ SYSTEMS, Page 1
Within that area of the exhibit hall,
you can stop by Colgate (booth No. 318)
to pick up a free toothpaste sample and
find out how you can make a difference
in your patients’ oral health by recommending Colgate Total.
Next, you can head down to booth
No. 241 at DMG America, where you can
learn more about the company’s Kolorz
Products, including ClearShield, Topical Anesthetic Gel and Fluoride Foam.
Kolorz Products offer the benefits of
advanced gluten-free formulas, convenient applications options, non-caloric
natural sweeteners and Xylitol.
To help out your patients who are
athletes, you can stop by the Universal
Orthodontic Lab (booth No. 950) and ask
about its variety of appliances, retainers
and sports guards. You may also want to
hear about Universal’s new technology
Ad
Sesame Communications (booth No. 301) is a
great place to start your journey through the
AAO exhibit hall, and while there, ask about
how you can win a Vespa! Photo/Provided by
Sesame Communications
for universal aligners and indirect bonding.
A short distance away at DENTSPLY
GAC International’s booth, No. 1325,
you should ask to hear more about the
DENTSPLY OrthoLab. The DENTSPLY
OrthoLab is a full-service national lab
that provides a complete spectrum of
appliances, and it’s the exclusive provider of AccuBond® Indrect Bonding trays.
Finally, you might want to stop by
Honeysuckle Creations (booth No. 1648)
to see all of the cool new products to
brand your products and reward your
patients. Some of these items include
personalized toothpaste squeezers,
stylus pens, double-wall tumblers, lip
balms, tote bags and much more.
Once you’ve attended all the educational sessions and toured the exhibit
halls as long as your legs can handle,
you may want to head back to your hotel room and get dressed up for tonight’s
AAO Gala from 7–9:30. Here, you can
end the day with delicious food and fun
conversation with your friends and colleagues within the AAO.
Ortho Tribune U.S. Edition | May 6, 2013
ORTHO TRIBUNE
Publisher & Chairman
Torsten Oemus t.oemus@dental-tribune.com
Chief Operating Officer
Eric Seid e.seid@dental-tribune.com
Group Editor
Robin Goodman r.goodman@dental-tribune.com
Editor in Chief ORTHO Tribune
Prof. Dennis Tartakow
d.tartakow@dental-tribune.com
International Editor Ortho Tribune
Dr. Reiner Oemus r.oemus@dental-tribune.com
Managing Editor Show Dailies
Kristine Colker k.colker@dental-tribune.com
Managing Editor ORTHO Tribune
Sierra Rendon s.rendon@dental-tribune.com
Managing Editor
Fred Michmershuizen
f.michmershuizen@dental-tribune.com
Managing Editor
Robert Selleck, r.selleck@dental-tribune.com
product/Account Manager
Charles Serra c.serra@dental-tribune.com
product/Account Manager
Humberto Estrada h.estrada@dental-tribune.com
product/Account Manager
Mara Zimmerman m.zimmerman@dental-tribune.com
Marketing director
Anna Wlodarczyk-Kataoka
a.wlodarczyk@dental-tribune.com
Education DIRECTOR
Christiane Ferret c.ferret@dtstudyclub.com
Tribune America, LLC
116 West 23rd Street, Suite 500
New York, NY 10011
Phone (212) 244-7181
Fax (212) 244-7185
Published by Tribune America
© 2013 Tribune America, LLC
All rights reserved.
Tribune America strives to maintain the utmost accuracy in its news and clinical reports. If you find a
factual error or content that requires clarification,
please contact Managing Editor Kristine Colker at
k.colker@dental-tribune.com.
Tribune America cannot assume responsibility for
the validity of product claims or for typographical
errors. The publisher also does not assume responsibility for product names or statements made by
advertisers. Opinions expressed by authors are their
own and may not reflect those of Tribune America.
Editorial Board
Jay Bowman, DMD, MSD (Journalism & Education)
Robert Boyd, DDS, MEd (Periodontics & Education)
Earl Broker, DDS (T.M.D. & Orofacial Pain)
Tarek El-Bialy, BDS, MS, MS, PhD
(Research, Bioengineering & Education)
Donald Giddon, DMD, PhD (Psychology & Education)
Donald Machen, DMD, MSD, MD, JD, MBA
(Medicine, Law & Business)
James Mah, DDS, MSc, MRCD, DMSc
(Craniofacial Imaging & Education)
Richard Masella, DMD (Education)
Malcolm Meister, DDS, MSM, JD (Law & Education)
Harold Middleberg, DDS (Practice Management)
Elliott Moskowitz, DDS, MSd (Journalism & Education)
James Mulick, DDS, MSD
(Craniofacial Research & Education)
Ravindra Nanda, BDS, MDS, PhD
(Biomechanics & Education)
Edward O’Neil, MD (Internal Medicine)
Donald Picard, DDS, MS (Accounting)
Howard Sacks, DMD (Orthodontics)
Glenn Sameshima, DDS, PhD (Research & Education)
Daniel Sarya, DDS, MPH (Public Health)
Keith Sherwood, DDS (Oral Surgery)
James Souers, DDS (Orthodontics)
Gregg Tartakow, DMD (Orthodontics) & Ortho
Tribune Associate Editor
[3] =>
[4] =>
4
scr apbook
Ortho Tribune U.S. Edition | May 6, 2013
AAO product scrapbook
Here is a look at some of the products you’ll want to check out in the exhibit hall
Allesee Orthodontic Appliances (AOA) recognizes the luxury that each one of us enjoys in having choices. That is
why it offers several aligner options for the growing express market, including Clearguide Express and Simpli5,
both uniquely designed to best fit your individual practice’s needs. Stop by AOA booth No. 1009 to learn more
about its express aligner options. Photo/Provided by AOA
The i-CAT FLX, the newest system to the i-CAT brand, offers
3-D planning and treatment tools for implants and restorations,
oral and maxillofacial surgery, orthodontics, TMD and airway
disorders. According to the company, the i-CAT FLX has a range
of features that deliver greater clarity, ease-of-use and control,
including Visual iQuity image technology and SmartScan
STUDIO’s touchscreen interface and integrated acquisition
system. For more information, stop by booth No. 111.
Photo/Provided by Imaging Sciences
Great Lakes now accepts intraoral
or desktop scans for fabricating
custom appliances. The company can
fabricate any appliance from digital
STL, and its lab can also work from
existing models or impressions. In
addition to fabricating custom
appliances, Great Lakes can also
provide digital study models as well
as high-precision printed study
models, work models and bites. STL
files can be easily uploaded through
Great Lakes secure Digital Ortho
Portal. A Digital Rx is also available for
specifying the digital model services
needed for each patient or case. For
more information about the digital
services, stop by booth No. 1909.
Photo/Provided by Great Lakes Ortho
Looking for a faster, easier alternative to alginates? Try Status Blue, available from DMG, booth No. 241. Photo/Provided by DMG.
[5] =>
exhibitors
Ortho Tribune U.S. Edition | May 6, 2013
5
Technology
helps improve
3-D images
Scatter Reduction
Technology
delivers a new
level of clarity
and details
Gendex introduces SRT™, Scatter
Reduction Technology, to its awardwinning GXDP-700™ cone-beam 3-D
system.
This new feature allows clinicians
to reduce artifacts caused by metal or
radio-opaque objects, such as restorations, endodontic filling materials and
implant posts.
The use of SRT image optimization
technology delivers 3-D scans with
higher clarity and detail around scattergenerating material.
SRT represents a significant aid when
3-D scans are required for a variety of
procedures, from endodontic to restorative and the post-surgical assessment
of implant sites.
“We continue to make significant investments in research and development
to bring new, meaningful innovations
to the market,” says Mike Bosha, senior
product manager for Gendex.
“Our proprietary SRT technology further enhances the diagnostic capabilities of the modular GXDP-700 Series.”
The introduction of SRT to the
GXDP-700 platform aligns with the
Gendex design philosophy focused on
delivering innovations with clinicians
and patients in mind.
The activation of SRT is simple: When
a scan is prescribed near a known area
of scatter-generating material, the user
needs only to select the SRT button from
the GXDP-700 touchscreen interface.
Gendex is showing off the new SRT
technology here at the AAO in booth
No. 2607, along with its full line of comprehensive imaging solutions, ranging
from digital intraoral sensors and panoramics to intraoral cameras.
About Gendex Dental Systems
Gendex offers a wide variety of comprehensive digital imaging solutions for
both general dentists and specialists.
The company’s history in continuing innovation, along with a dedication to delivering products that exceed the needs
of dental professionals, has earned
Gendex recognition as a global leader,
according to the company.
Learn more about the full line of
Gendex products at www.gendex.com.
Here at the AAO
To see the Scatter Reduction Technology in action
or to learn more about the GXDP-700 or any other
of Gendex’s digital imaging products, stop by the
booth, No. 2607.
The GXDP-700. Photo/Provided by Gendex
Ad
[6] =>
6
The
EmbraceIt!
hub. Photos/
Provided by
Crest Oral-B
exhibitors
Ortho Tribune U.S. Edition | May 6, 2013
Don’t let braces
hinder hygiene
By Kristine Colker, Show Daily Editor,
and Sierra Rendon, Ortho Tribune
If you’re an orthodontist who would
like to help your patients maintain a better level of hygiene care, you’ll want to
learn more about Ortho Essentials.
Crest and Oral-B, in collaboration with
Dr. Duncan Brown, a practicing orthodontist, created Ortho Essentials to improve
hygiene for patients with braces.
The Pro-Health System: Ortho Essentials.
Here at the AAO
To learn more about Ortho Essentials or Embrace It!,
Ad
stop by the Crest Oral-B booth, No. 2101, or go to
www.dentalcare.com/ortho.
“Independent research suggests that
patients with consistent poor oral hygiene could be in orthodontic treatment
longer than originally expected,” said
Mike Wagner, category account executive at Procter & Gamble.
“Crest and Oral-B created the ProHealth System: Ortho Essentials, which
includes the Oral-B Professional Precision
5000 Electric Toothbrush with Smart
Guide, Crest Pro-Health Clinical Protection Toothpaste, Crest Pro-Health Complete Rinse and Oral-B Super Floss. These
products, when used together, are proven
to reduce plaque and gingival bleeding.”
Of course, none of these products can
help if the patient is not consistent in using them.
“Compliance is key. Ortho Essentials includes many different patient education
materials that will help keep the patient
using the products to improve their oral
health,” Wagner said.
Another way orthodontists can help
their patients is by directing them to the
new Embrace It! hub, also from Crest and
Oral-B.
“Embrace It! is a one-stop shop where
one can find information pertaining to
any part of the ‘braces journey,’” Wagner
said. “With an eye to understanding what
would actually be helpful and useful
to a parent and their kids, this hub will
provide practical content, expertise and
resources to parents while also providing engaging tools parents will actually
want to share with their kids and tweens.
Also here, parents can find participating
Ortho Essentials offices in the area where
they live.”
Orthodontists can point parents to the
Embrace It! hub at the same time a child
is first receiving braces.
“Orthodontists should embrace the
hub, no pun intended, and feel like they
can use Embrace It! as a resource to share
with their patients,” he said. “They should
feel great about sitting down and using
the materials on Embrace It! during an
appointment or sending parents home
with the website to learn more, giving
peace of mind to both the orthodontists
and patients.”
To learn more about Embrace It!, visit
www.embraceit.com or stop by the company’s booth, No. 2101.
[7] =>
exhibitors
Ortho Tribune U.S. Edition | May 6, 2013
7
A total technology solution
BIOLASE hands-on showcase includes all-new EPIC laser
BIOLASE, a leading laser manufacturer and distributor — and distributor of
NewTom and 3Shape TRIOS technologies
in North America — is showcasing its
award-winning laser systems, 3-D conebeam devices and digital intraoral scanning technology here at the AAO.
EPIC standard set for diode lasers
New this year is the EPIC Total Diode Solution, the newest laser from BIOLASE.
It’s described by the company as being
packed with one category-exclusive feature after another, setting a new standard in diode laser performance and
value. A graphical touchscreen gives
clinicians fingertip access to as many
as 20 common soft-tissue procedure
presets — plus 20-minute full-mouth
whitening and FDA-cleared temporary
pain relief.
Additionally, a new ComfortPulse setting reduces pulse length to as little as
one ten-millionth of a second to avoid
heat buildup at the surgical site. This
provides for fast tissue cutting with less
patient discomfort.
3Shape TRIOS digital scanner, full
range of WaterLase all-tissue lasers
Another addition is the 3Shape TRIOS
digital intraoral scanner system. The
TRIOS digital solution, which includes
a hand-held scanner, operator’s control
cart and intuitive software, provides
faster impression taking, improved accuracy and clinical results, reduced
need for retakes and less adjustment and
grinding.
According to 3Shape, TRIOS’ unique
features include spray-free scanning,
high accuracy optimized for an extensive range of indications, clinical scan
validation, online communication with
the lab and intuitive Smart-Touch user
interfacing.
Other products you can get information about include WaterLase iPlus,
WaterLase MDX and WaterLase MD
Turbo, BIOLASE’s full range of all-tissue
laser devices. According to the company,
WaterLase iPlus represents a pinnacle
of 20 years of research to improve cutting speed to match that of a high-speed
drill, with a fraction of the discomfort
and ancillary challenges a dental drill
creates.
The WaterLase MDX and WaterLase
MD Turbo are described as being ideal
for practices seeking a basic, lower-cost
entry point for all-tissue laser dentistry.
“Although the WaterLase MD platform
was first released in 2004, there have
been many improvements and refinements, including a more flexible fiber,
faster-cutting handpieces and many
other important improvements,” said
Dmitri Boutoussov, BIOLASE chief technology officer and longtime head of the
company’s research and development
department.
NewTom compact CBCT technology
Finally, the Biolase booth has full-size
models of NewTom Cone-Beam Comput-
Here at the AAO
Stop by and check out the products at the BIOLASE
booth, No. 551.
ed Tomography (CBCT) technology. The
technology is relatively new to dentistry
and is a more compact version of standard medical CT imaging.
The NewTom VGi is reported to have
the finest image quality of any CBCT system in dentistry, with a minimal dose
of radiation to patients. Clinicians using
the NewTom CBCT technology report increased treatment plan acceptance, improved diagnostic capabilities and other
advantages, according to the company.
About BIOLASE
BIOLASE develops, manufactures and
markets dental lasers and distributes
and markets dental imaging equipment.
BIOLASE’s core products include dental
laser systems, dental imaging equipment and CAD/CAM systems. BIOLASE
has sold more than 21,000 lasers.
The EPIC Total Diode Solution, the newest
laser from BIOLASE. Photo/Provided by Biolase
Ad
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