today daily AAO Annual Meeting May 4 2013
AAO News / Out & about / AAO product scrapbook / Exhibitors
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AO
!
DA
ILY
AT
TH
EA
ORTHO TRIBUNE
The World’s Orthodontic Newspaper · U.S. Edition
SATURDAY, MAY 4, 2013 — Vol. 4, No. 1
www.dental-tribune.com
let’s go shopping
all about the web
say goodbye to remakes?
There are a lot of products
you can buy in the exhibit
hall. We pinpoint a few you
should keep an eye out for.
Is your website up to par?
Here are a few tips to keep
in mind when it comes
to your online presence.
Orthodontics is going
digital, but what does this
mean for you? For starters, it
could help prevent relapse.
” page 4
” page 6
” page 8
History meets the future
AAO 113th Annual
Session aims
to both educate
and inspire you
The Fishtown section of Philadelphia, immediately northeast of Center City, was named for its former role as the center of the shad fishing
industry on the Delaware River. While historically it has been a working-class neighborhood, in recent years it has experienced a regentrification, with housing redevelopment and the opening of upscale art, entertainment and dining establishments. The Center City skyline can be
seen from Girard Avenue, one of the neighborhood’s main streets. Photo/M. Kennedy, Greater Philadelphia Tourism Marketing Corporation
As you enter into the Pennsylvania
Convention Center during the next few
days, in the middle of a city known for its
historic roots, the American Association
of Orthodontists would like you to take
a moment to celebrate the orthodontic
specialty’s history of success and examine how the future is unfolding. The
speakers, exhibiting companies and social events you will find here at the 113th
Annual Session are also all designed to
help you with that.
The meeting’s scientific program will
span pivotal orthodontic topics including “New Technology in Tooth Movement: Fact or Fiction,” featuring Drs.
David L. Turpin, Dubravko Pavlin and Anthony M. Puntillo and seven other Point
& Counterpoint presentations.
Attendees can interact with lecturers
” See FUTURE, Page 2
Ad
Tour the town Philly-style
A horse and
buggy passes by
Independence
Hall. Photo/R.
Visitors to Philadelphia can choose
from an assortment of options to explore
the region, including those of the air,
automotive, audio, culinary, self-guided
and water-based varieties. Here’s a selection of those tours.
Kennedy, Greater
Philadelphia
Tourism Marketing
History lessons by day or night
• The Constitutional Walking Tour of Philadelphia: Visitors get an up-close look
at history during this 75-minute walking tour to more than 20 sites. It runs
daily and meets at the National Constitution Center. Downloadable audio
tours and free self-guided tours are available online. 525 Arch St., (215) 525-1776,
theconstitutional.com
• Independence After Hours: After a
feast at City Tavern, guests follow their
Corporation
Colonial guide through Historic Philadelphia to Independence Hall, where
they meet the Founding Fathers in person and eavesdrop on their late-night
” See TOUR, Page 3
[2] =>
a ao news
2
“ FUTURE, Page 1
Here at the AAO
For more information on the AAO annual meeting,
such as Dr. William R. Proffit, speaking
on “Evaluating the Chance of Successful Treatment” in the Asking the Experts
series, and learn from internationally
recognized lecturers addressing such
topics as 3-D imaging, enamel and roots,
heredity and orthodontics, TMD, biomechanics, technology, esthetics, early
treatment, accelerated tooth movement,
ortho/perio, recent treatment advances,
sleep apnea and state-of-the-art orthodontics around the world.
Each day, today through Monday, there
will be a featured speaker series. At 9:45
a.m. today, hear Michael Vitez speak on
“Rocky Stories: Tales of Love, Hope and
Happiness at America’s Most Famous
Steps.” Vitez, a Pulitzer Prize winning
journalist at The Philadelphia Inquirer,
spent a year at the Philadelphia Museum
of Art steps, along with photographer
Ad
please pick up one of the official program guides.
Tom Gralish, and wrote a book. In this
presentation, Vitez will share the stories
and photos of people he met during his
year at the steps. He will also discuss his
own stories and reflect on the hurdles he
had to overcome in writing the book.
On Sunday, health issues take center
stage as Barry Sears discusses “Why We
Gain Weight, Get Sick and Age Fast” at
8 a.m., followed by Glen Aukerman at
9:45 a.m. with “Nutritional Principles for
Integrative Medicine.” At 10:45 a.m., the
two will meet on stage, along with David
Leonardi, to discuss views on nutrition.
Monday features presentations by
Laura Berman and Theodore Lazzaro.
Berman will discuss “The Passion Prescription: Everything You Need to Know
to Keep Your Body and Relationship Vibrant and Exciting for Life,” while Lazzaro will focus on “Cosmetic Procedures
in the 21st Century: Looking at Plastic
Surgery Through the Hourglass of our
Lifetime.”
In addition to all the courses and presentations, make sure to stop by the
AAO Exhibit Hall to check out all the
new technology. The exhibit hall is open
until 5 p.m. today through Monday and
from 9:30 a.m. to 2:30 p.m. on Tuesday.
Give back at the AAO
Attendees at this year’s annual session
are invited to support the Philadelphia
chapter of Back on My Feet (BoMF). A $4.8
million, national non-profit organization, BoMF builds independence among
homeless people by engaging them in
running as a means of developing confidence, strength and self-esteem. Contributions may be made at registration.
Ortho Tribune U.S. Edition | May 4, 2013
ORTHO TRIBUNE
Publisher & Chairman
Torsten Oemus t.oemus@dental-tribune.com
Chief Operating Officer
Eric Seid e.seid@dental-tribune.com
Group Editor
Robin Goodman r.goodman@dental-tribune.com
Editor in Chief ORTHO Tribune
Prof. Dennis Tartakow
d.tartakow@dental-tribune.com
International Editor Ortho Tribune
Dr. Reiner Oemus r.oemus@dental-tribune.com
Managing Editor Show Dailies
Kristine Colker k.colker@dental-tribune.com
Managing Editor ORTHO Tribune
Sierra Rendon s.rendon@dental-tribune.com
Managing Editor
Fred Michmershuizen
f.michmershuizen@dental-tribune.com
Managing Editor
Robert Selleck, r.selleck@dental-tribune.com
product/Account Manager
Charles Serra c.serra@dental-tribune.com
product/Account Manager
Humberto Estrada h.estrada@dental-tribune.com
product/Account Manager
Mara Zimmerman m.zimmerman@dental-tribune.com
Marketing director
Anna Wlodarczyk-Kataoka
a.wlodarczyk@dental-tribune.com
Education DIRECTOR
Christiane Ferret c.ferret@dtstudyclub.com
Tribune America, LLC
116 West 23rd Street, Suite 500
New York, NY 10011
Phone (212) 244-7181
Fax (212) 244-7185
Published by Tribune America
© 2013 Tribune America, LLC
All rights reserved.
Tribune America strives to maintain the utmost accuracy in its news and clinical reports. If you find a
factual error or content that requires clarification,
please contact Managing Editor Kristine Colker at
k.colker@dental-tribune.com.
Tribune America cannot assume responsibility for
the validity of product claims or for typographical
errors. The publisher also does not assume responsibility for product names or statements made by
advertisers. Opinions expressed by authors are their
own and may not reflect those of Tribune America.
Editorial Board
Jay Bowman, DMD, MSD (Journalism & Education)
Robert Boyd, DDS, MEd (Periodontics & Education)
Earl Broker, DDS (T.M.D. & Orofacial Pain)
Tarek El-Bialy, BDS, MS, MS, PhD
(Research, Bioengineering & Education)
Donald Giddon, DMD, PhD (Psychology & Education)
Donald Machen, DMD, MSD, MD, JD, MBA
(Medicine, Law & Business)
James Mah, DDS, MSc, MRCD, DMSc
(Craniofacial Imaging & Education)
Richard Masella, DMD (Education)
Malcolm Meister, DDS, MSM, JD (Law & Education)
Harold Middleberg, DDS (Practice Management)
Elliott Moskowitz, DDS, MSd (Journalism & Education)
James Mulick, DDS, MSD
(Craniofacial Research & Education)
Ravindra Nanda, BDS, MDS, PhD
(Biomechanics & Education)
Edward O’Neil, MD (Internal Medicine)
Donald Picard, DDS, MS (Accounting)
Howard Sacks, DMD (Orthodontics)
Glenn Sameshima, DDS, PhD (Research & Education)
Daniel Sarya, DDS, MPH (Public Health)
Keith Sherwood, DDS (Oral Surgery)
James Souers, DDS (Orthodontics)
Gregg Tartakow, DMD (Orthodontics) & Ortho
Tribune Associate Editor
[3] =>
out & about
Ortho Tribune U.S. Edition | May 4, 2013
Here at the AAO
“ TOUR, Page 1
For more information about travel in Philadelphia,
debates. Historic Philadelphia Center,
6th and Chestnut streets, (215) 629-4026,
historicphiladelphia.org
• Philadelphia History This Way: Visitors can download an app and let their
smartphones or tablets be their guides
on this interactive walking tour of 24
spots throughout Historic Philadelphia. The app also features a map that
includes the attractions and pinpoints
the user’s exact location. philadelphia
historythisway.com
• Tippler’s Tour: The older-than-21 set
can sing along to 18th-century drinking songs, enjoy stories of the drinking
traditions of colonial times and sample
a few beverages as they ramble through
Historic Philadelphia with a colonial
guide. Tipplers stop at four locations, including National Mechanics and the historical City Tavern. Historic Philadelphia
Center, 6th and Chestnut streets, (215)
629-4026, historicphiladelphia.org
Food circuit
• Chew Philly Food Tours: This 2.5-hour
tour treats guests to an afternoon of savory and sweet foods and includes bits of
architecture, history and culture along
the way. Tour-goers sample beloved classics and food found only in Philly. (800)979-3370, phillyfoodtours.com
• Italian Market Walk: A longtime vendor leads visitors through one of Philadelphia’s most famous places — the
Italian Market. Stops include both newer
and iconic businesses. italianmarket
philly.org
• Junk Food Tour: Foodies and junk
foodies enjoy this five-hour motorcar
tour that celebrates the food and neighborhoods where people love to indulge.
From Manayunk to South Philadelphia
and everywhere in between, guests fill
up on full portions of Philadelphia’s
tastiest food, including sweet sausages
with roasted peppers and onions, roasted pork, brisket, hoagies, stromboli,
cheesesteaks, pretzels and water ice.
(610) 584-8687, thejunkfoodtour.com
• Philadelphia Chocolate Tours: Chocolate lovers savor this 1.5- to 2.5-hour tour
of the city’s premier chocolate shops
and cafes, where they learn the history
and health benefits of chocolate and enjoy samples. The Center City Route Tour
meets at Reading Terminal Market at
12th and Filbert streets, and the Old City
Tour meets in front of the Bourse Building on Independence Mall. (215) 8330044, philadelphiachocolatetours.com
Ghostly offerings
• Ghost Tour of Philadelphia: Do spectral
spirits really inhabit Independence Hall,
St. Peter’s Cemetery and other historic
landmarks? Visitors find out when they
hear the true ghost stories and visit real
haunted houses during the Candlelight
Walking Tour, the Haunted Trolley Tour
of Philadelphia or the interactive Ghost
Hunting Tour of Independence Park and
Society Hill. Signers’ Garden, 5th and
Chestnut streets, (215) 413-1997, ghost
tour.com
• Grim Philly Twilight Tours: In this
adults-only tour, historian Joe Wojie
guides adventurers past Independence
Hall, the Library of Congress and two
dozen other sites, telling traditional stories from the Founding Fathers and then
moving to the sites of whipping posts,
gallows, red-light districts and mass
visit visitphilly.com or uwishunu.com.
By land or by sea
Introduced to the region by German
(‘Pennsylvania Dutch’) settlers in the 18th
century, pretzels quickly became a favorite
local snack. Photo/ J. Varney, Greater Philadelphia
Tourism Marketing Corporation
burials. 6th and Market streets, (856)
829-3100, grimphilly.com
• Horse-drawn carriages: Guides recount
Historic Philadelphia’s past as visitors sit
back in a quaint horse-drawn carriage.
Tickets are available at the Independence Visitor Center. 6th and Market
streets, (215) 923-8516, phillytour.com
• Patriot Harbor Lines: Offering excursions along the Delaware and Schuylkill
rivers, Patriot Harbor Lines welcomes
up to 35 guests on its reproduction of a
classic 1920s commuter yacht. Schuylkill
River tours depart from the Walnut
Street Dock, and Delaware River tours
leave from the Independence Seaport
Museum at Penn’s Landing. (800) 9793370, philly byboat.com
• Philadelphia Trolley Works: This Victo-
3
rian-style trolley allows riders to hop on
and off while visiting popular attractions
throughout the nation’s most historic
area and beyond. Passes are good for 24
or 48 hours, and passengers can explore
21 stops throughout the city. Tickets are
available online, on the trolley or at the
Independence Visitor Center. 6th and
Market streets, (215) 389-TOUR (8687),
phillytour.com
• Ride The Ducks: After a lively tour riding through the historic and South Street
districts, the amphibious vehicle splashes down into the Delaware River. Participants receive the signature “quacker” as
a souvenir of their 70-minute land-andsea look at the city. Tickets are available
at the Independence Visitor Center. 6th
and Market streets, (877) 887-8225, ride
theducks.com
(Source: Greater Philadelphia Tourism
Marketing Corporation)
Ad
[4] =>
scr apbook
4
Ortho Tribune U.S. Edition | May 4, 2013
AAO product scrapbook
Here is a look at some of the products you’ll want to check out in the exhibit hall
3M Unitek today announced its
game-changing APC™ Flash-Free
Adhesive Coated Appliance System,
which will be on display in the 3M
Unitek booth, No. 625. The new
advanced technology eliminates the
flash removal step in bonding,
reducing variability and saving time
for orthodontists and patients.
Photo/Provided by 3M Unitek
The PhotoMed G15 Digital Dental Camera
is specifically designed to allow you to take
all of the standard clinical views with
frame-and-focus simplicity. The built-in
color monitor allows you to precisely frame
your subject. Then, focus and shoot. Proper
exposure and balanced even lighting are
practically assured. For more information,
visit PhotoMed at booth No. 2539.
Photo/Provided by PhotoMed
Ad
DC International has launched DCLase,
its second generation of soft-tissue
diode lasers. DCLase uses advanced
laser technology, combined in a small
portable device with a user-friendly
touch screen. The laser has 980 nm
wavelength with a customizable power
that goes up to 7 watts with adjustable
pulses and super pulses. For more
information, stop by the DC
International booth, No. 2439.
Photo/Provided by DC International
The Philips Sonicare FlexCare Platinum
power toothbrush is the next level of
power toothbrush innovation. Features
include the new InterCare Brush Head,
three customizable brushing modes and
a pressure sensor, removing up to six
times more plaque between teeth than
a manual brush. For more information,
stop by booth No. 1517.
Photo/Provided by Philips Sonicare
[5] =>
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exhibitors
6
Ortho Tribune U.S. Edition | May 4, 2013
Accelerate new patient acquisition
Sesame Communications offers the next generation of website design
Today’s web users expect websites
they visit to be interactive, mobile-compatible and contain ample relevant content that’s laser-focused on their needs.
If your website is not meeting these
expectations, you are missing a golden
opportunity to make today’s site visitor
tomorrow’s new patient.
Here are three fundamental components of practice website creation and
management that will help drive increased new patient flow from your local
patient community.
Ad
Here at the AAO
For more information on practice website creation
and management, stop by the Sesame Communications booth, No. 301.
Mobile-optimized: Websites move
beyond the desktop
Mobile web usage is projected to exceed desktop Internet usage by 2014.1,2
As more and more of your patients
make the mobile web part of their Internet diet, it’s important that your website
deliver the experience these users expect.
Responsive design, the ability to have
one site that optimizes viewing and use
based off screen size, is critical to ensuring patients have a great experience
with your website.
The responsive design framework
enables websites to dynamically adapt
to the screen size users are viewing —
whether that is a mobile phone, tablet,
laptop or desktop computer — and ensures critical components, such as con-
Photo/Provided by Sesame Communications
tact information and key practice brand
elements, remain front and center.
Another benefit of responsive design is
that it helps with search ranking. In a recent study, implementing responsive design increased a website’s traffic by 400
percent in one month!2
Online video: Increasing both SEO
rankings and user engagement
Online video creates an engaging experience for visitors to your practice’s website. It also keeps them on your site longer — visitors who view video content on
websites stay an average of two minutes
longer than those who don’t.3
Including a professional, personalized on-site video on your website will
help visitors connect with your practice.
Video has proven to be effective at creating brand goodwill and driving purchases: 85 percent of customers are more
likely to make a purchase after watching
a video about a product or service.3
Search engines also rank video content
highly. Including video content makes a
website 53 times more likely to get on the
first page of Google search results!
Patient-centric design: Leverage
proven design and relevant content
Here are two key website characteristics
that create a favorable experience for
orthodontic practice website visitors.
• Include personable, engaging photos
on your home page: During research, it
was found that websites that prominently featured one or more photographs of
happy, smiling people on the home page
scored highly because of the emotional
impact they created.
• Include a “first visit” page for new
patients: Make sure your site features a
“Your First Visit” or “For New Patients”
page. This page should make a compelling case for why a prospective patient
should choose your practice.
Sesame Communications helps orthodontic practices harness the power of
the Internet to accelerate new patient
acquisition and transform the patient
experience.
Stop by booth No. 301 to learn more.
References
1.
2.
3.
pewinternet.org/Reports/2011/
Smartphones.aspx
www.digby.com/mobile-statistics/
www.andymohrford.com/benefits-ofadding-online-video-to-your-website
[7] =>
[8] =>
exhibitors
8
Ortho Tribune U.S. Edition | May 4, 2013
DynaFlex and iTero set out
to lead the digital revolution
New technology aims to eliminate chance of relapse
Here at the AAO
By Align Staff
For more information on DynaFlex or the iTero
intra-oral imaging technology, stop by the
The future of orthodontics, like the
future of dental and medical, is digital.
This is not conjecture or the talk of a futurist. This is fact that grows truer every
day.
This is also the conclusion the owner
of DynaFlex arrived at approximately
three years ago while attending a convention. He saw the digital technology
available and made the leap that it’s not
a matter of if but of when. So he made
the decision to make DynaFlex the first
major lab to “go digital.”
The company hasn’t looked back since.
In retrospect, it’s somewhat surprising
that no other major orthodontic laboratory had established a beachhead in the
digital space. Most likely, it was a pricedriven decision, as moving into the digital space was not cheap and required a
significant capital investment.
DynaFlex started small, taking stone
models into the lab and scanning them.
But the real prime mover was when it
made a strategic decision to partner
with Cadent, developers of the iTero
intra-oral imaging device, one of the
leading brands within the digital orthodontic scanning space.
At the time, Cadent was developing its
orthodontic scanning application. iTero
has always been an open system, and
expanding into the orthodontic space
with intra-oral scanning was a natural
extension of Cadent’s strong OrthoCAD
product offering.
Working with a few pioneering practices in nearby St. Louis, DynaFlex started creating appliances from the digital
scans provided by Cadent. Instantly, the
participating practices could see a level
of accuracy that was simply unheard
of when working with alginate impressions.
As fate would have it, Align Technologies (makers of Invisalign) also recognized the potential of iTero intra-oral
imaging technology and acquired the
company in 2011.
At this point, DynaFlex took the initiative and started reaching out to practices that owned iTero scanners but were
only using them for Invisalign cases.
The company suggested the practices
not only use their scanner for Invisalign
cases but also for any time an impression was required.
Orthodontists are tinkerers by nature, and those who were already using
an iTero instantly saw the logic in the
DynaFlex suggestions.
It didn’t take long before DynaFlex
was handling hundreds of scans each
month.
DynaFlex was founded in 1965 and
Invisalign iTero booth, No. 1601.
additional labor and material costs.
Digital scanning literally eliminates
the most common reason that a second
impression is needed.
Gary Johnson, executive vice president of DynaFlex, says the hyperrealistic impression that practices can
get from digital impressions has impacted all aspects of the company’s appliance
fabrication business.
“I can’t recall the last time I had to remake a Hawley appliance based on a fit
issue,” Johnson said. “We’ve been doing
this for several years now.
“We have a full-time dedicated person
who answers digital questions. I have five,
stereo-lithography technicians and three
printers. I have a fully equipped digital
lab,” he said. “With the iTero, there’s no
such thing as a bad impression. Once you
learn to scan with it, every impression
you take is going to be perfect.”
One of the real benefits of using digital
files is speed. Some of the new technology DynaFlex is utilizing eliminates posttreatment relapse all together.
It does so by letting the clinician scan
the patient with the brackets still on,
typically at his or her final appointment
when it’s getting time to de-bond. The
digital technicians at DynaFlex can then
electronically remove the brackets, fabricate the retention appliance and ship
it to the orthodontist’s office while the
patient is still being treated.
“This enables the orthodontist to remove the braces and put the patient in a
Hawley or other retainer that very same
day,” Johnson said. “That means there’s
never a chance for any relapse. This is
100 percent the future. I would not want
to be an alginate supplier today. It’s going away. It’s not a case of if but a case of
when.”
You can learn more about DynaFlex
and its capabilities by visiting the company online at dynaflex.com. You can
learn more about the iTero and its capabilities by visiting it online at www.itero.
com.
The iTero. Photo/Provided by Align
has grown to be among the largest orthodontic labs in the country by taking
care of its customers. Working with the
iTero scanner has been a natural fit, and
it gave them another way to differentiate itself from other labs while providing exceptional customer service.
So why does accuracy matter so much
when it comes to appliances? After all,
the $35 cost of the retention appliance
isn’t cheap, but it’s not a lot to a thriv-
ing practice. Is it worth the potential investment in a digital system such as the
iTero?
In a word, yes. First off, the actual cost
of the appliance is but the beginning.
The real cost manifests itself when you
consider the value of the clinician’s time.
While estimates vary, AAO studies suggest it costs the practice $80 just to bring
a patient in the front door and have him
or her sit down. That’s before any of the
‘I can’t recall the last
time I had to remake a
Hawley appliance based
on a fit issue.’
— Gary Johnson, executive
vice president of DynaFlex
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[10] =>
exhibitors
10
Ortho Tribune U.S. Edition | May 4, 2013
An interview with Ortho-T
inventor Earl O. Bergersen
By Ortho-Tain Staff
Here at the AAO
For more information on the Ortho-T Appliance, the
Occlus-o-Guide or the Nite-Guide, call (800) 541-
Here during the AAO, orthodontic appliance inventor Earl O. Bergersen DDS,
MSD, will present seminars at booth
No. 2301 on efficient and cost-effective
techniques for straightening teeth without braces. But first, he sits down to talk
about some of his appliances.
What makes the Ortho-T Appliance for
the adult ortho treatment so unique?
The Ortho-T technique is the superior,
most effective choice of adult orthodontic treatment without braces. Ortho-T’s
unique design allows permanent dentition to be guided into a perfect Class I
occlusion with only one appliance worn
one to two hours per day.
The Ortho-T technique takes one-fifth
the time of fixed treatment. The cost of
the Ortho-T appliance is $59 and takes
approximately one hour of total chair
time.
What benefits does the Ortho-T technique
for adult treatment without braces have
over other adult treatment techniques?
As previously stated, Ortho-T is worn one
to two hours per day; treatment time is
two to 12 months, which is approximately one-third the time of most other procedures. Ortho-T’s cost is one-fourth to
one-half that of fixed treatment.
Ortho-T corrects overbite, overjet,
crowding, spacing and TMJ. It requires
only one appliance, which is worn for
both active treatment as well as retention. If relapse occurs 10 years later, the
6612, visit www.ortho-tain.com or stop by the
Ortho-Tain booth, No. 2301.
is worn passively only while sleeping.
Nite-Guide expands the arch up to 4 mm
and can correct up to 7 mm of potential
crowding, any overbite and overjet, open
bite and pseudo Class III. Nite-Guide is
an effective and easy Phase I technique.
Fig. 1
same appliance can be re-used.
In addition, no interruptions or changing of appliance is needed if dental work
is done during treatment. Any type of
treatment — bridgework, extractions,
implants — none of these affect the fit
of the appliance.
How difficult is it for an orthodontist to
understand and implement the Ortho-T
technique?
Attending a one-day course or viewing
our seminar on DVD will provide the
necessary knowledge. Ortho-T is the easiest appliance to use on the market.
How many patients have been treated
with the Ortho-T?
More than 3 million.
Is it true that Ortho-Tain also has an orthodontic treatment procedure for teenagers and young children?
Occlus-o-Guide is for 8- to 12-year-olds
with overbite, overjet and crowding, all
of which can be corrected with only two
hours of daytime wear for a period of
two to 10 months. Only one appliance is
required for treatment. Occlus-o-Guide
can be used for almost all malocclusions
from ages 8-12.
Nite-Guide is used during the eruption of the upper and lower incisors and
Does the Occlus-o-Guide and Nite-Guide
work similarly to the Ortho-T for adult?
Almost the same way, except there is
more room for crowding at the ages of 5
to 12 because of larger posterior deciduous teeth.
Is the Nite-Guide the only early treatment
device on the market that can straighten
the incoming adult dentition with only
nighttime wear?
Yes. The Nite-Guide allows the teeth to
erupt straight. The fiber bundles develop
in that position, so there is minimal or
no relapse, according to research to date.
Research also shows that children
who wear the Nite-Guide for one hour of
sleeping time will receive the same results in most cases as a full night’s wear.
Research also shows 93 percent of all 5to 7-year-olds are candidates. One practitioner can treat hundreds of patients
each year.
What type of education will orthodontists receive if they stop by booth No. 2301
during the AAO?
Academics of early treatment and orthodontics for adults, overview of all
techniques, how to get started, how to
measure, what to charge, how to code for
insurance and a free diagnosis of cases
brought to booth.
3 options, 1 device
Introducing Rotograph Evo 3D
Here at the AAO
For more information on the Rotograph Evo 3D,
stop by the Villa Radiology Systems booth, No. 226.
Villa Sistemi Medicali introduces its
new Rotograph Evo 3D, a dental-imaging
system with three-in-one functionality
— panoramic, cephalometric and 3-D.
This new machine is based on the
highly regarded mechanical platform
of the Rotograph Evo, now adapted
mechanically and electronically to operate with the latest cone-beam technology, allowing 3-D reconstruction of
the jaws.
The core of the Rotograph Evo 3D is
the flat panel detector (FPD) using amorphous silicon technology associated
with cesium iodide (Csl) scintillator.
Thanks to its ability to work in either
panoramic or 3-D modality, pan images
are acquired directly and not reconstructed from a volume, thus having the
same layout usually visible on traditional pan units.
Because of the unit’s 3-D field of view
of 8.5 x 8.5 cm, the entire dental status
of the patient is commonly visible at a
glance, without the need to make different exposures to obtain it.
The result is a complete diagnostic
tool, featuring the most advanced technology, yet one that is as easy to use as a
normal dental panoramic system.
To give to users the maximum flexibility and grant the safeguard of their investment, the Rotograph Evo 3D can be
integrated with a digital cephalometric
arm or upgraded at a later time in case
of need.
The Rotograph Evo 3D.
Photo/Provided by Villa
Radiology Systems
Fig. 2
Fig. 3
Fig. 3
Fig. 4
Fig. 4
Before-and-after photos using the
Ortho-T (Figs. 1, 2) and the Nite-Guide
(Figs. 3, 4).
Photos/Provided by Ortho-Tain
[11] =>
[12] =>
exhibitors
12
Ortho Tribune U.S. Edition | May 4, 2013
A digital solution
for orthodontists
3Shape, a global leader in 3-D scanning
technologies and CAD/CAM software for
dental applications, declares “all systems
go” for the release of its TRIOS® Ortho
solution.
Finally — digital impression taking for
orthodontists.
By replacing manual methods with
digital impression taking, orthodontists can reap a wide range of business
benefits, such as reduced chair time, increased patient comfort, fewer retakes
and durable impressions.
Ad
The TRIOS
Ortho
solution
Photo/
Provided
by 3Shape
Here at the AAO
For further information regarding 3Shape, visit
www.3shapedental.com, like it on Facebook at
www.facebook.com/3shape or stop by the booth,
No. 748.
The digital format allows orthodontic
clinics to reduce their storage costs and
systematically access their case records.
TRIOS Ortho’s integrated communication tools allow orthodontists to discuss
cases and treatment plans in 3-D with the
lab and colleagues, easing cooperation
and ultimately achieving optimal results
for the patient.
Complete digital workflows
with Ortho Analyzer Software
3Shape has bundled its user-acclaimed
Ortho Analyzer™ together with TRIOS
to give orthodontists a complete digital workflow all the way to the lab. The
scanned full-bite situation can be uploaded directly into the Ortho Analyzer
software running on a server PC that is
included with the TRIOS Ortho solution.
Ortho Analyzer makes it easy to create
a digital study model, including a virtual
base, and perform treatment planning
using 3-D and 2-D tools, virtual setups
and digital articulators. The virtual model can then be optimized for digital appliance design in labs that use 3Shape Appliance Designer™ software and digital
manufacturing machines.
Digital database for impressions
integrated in your clinic
3Shape TRIOS Ortho also includes the
Ortho System TRIOS Inbox software and
the Ortho System™ database. The Ortho System TRIOS Inbox facilitates efficient import of digital impressions from
TRIOS into the Ortho System database
— which in turn can be made easily accessible from the clinic’s general practice
management system for complete case
integration in the clinic.
About 3Shape
3Shape is a Danish company specializing in the development and marketing
of 3-D scanners and CAD/CAM software
solutions, designed for the creation, processing, analysis and management of
high-quality 3-D data for application in
complex manufacturing processes.
3Shape tries to manufacture its solutions to empower dental professionals
through automation of real workflows,
and its systems are applied in thousands
of labs in more than 70 countries worldwide.
With TRIOS, 3Shape now brings its expertise and innovation directly to dentists. 3Shape boosts its first-line distributor support network with a second-line
support force of more than 30 in-house
experts placed in five support and service centers strategically located around
the globe.
3Shape is a privately held company
headquartered in Copenhagen, with the
market’s largest team dedicated to scanner and software development for the
dental segment based in Denmark and
Ukraine. It also has production facilities
in Poland, and business development
and support offices at several locations
in Europe, in North and South America
and in Asia.
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exhibitors
14
Ortho Tribune U.S. Edition | May 4, 2013
Imaging Sciences
debuts i-CAT FLX
Imaging Sciences International announces a new addition to the i-CAT®
family of cone-beam 3-D imaging — the
i-CAT FLX, an innovative 3-D imaging solution that can help clinicians to quickly
diagnose complex problems with less
radiation* and develop treatment plans
more easily and accurately, according to
the company.
This newest system to the i-CAT brand
offers 3-D planning and treatment tools
for implants and restorations, oral and
maxillofacial surgery, orthodontics,
TMD and airway disorders.
According to the company, the i-CAT
FLX has a range of features that deliver
greater clarity, ease-of-use and control.
• Visual iQuity image technology provides i-CAT’s clearest 3-D and 2-D images*.
• QuickScan+ allows for a full-dentition 3-D scan at a lower dose than a panoramic image*.
• SmartScan STUDIO’s touchscreen
interface and integrated acquisition system yields more control and workflow
flexibility by allowing the clinician to select the appropriate scan for each patient
at the lowest acceptable radiation dose.
• Ergonomic Stability System (ESS)
offers seated positioning, robust head
Here at the AAO
For more information or to see the i-CAT FLX, visit
www.i-CAT.com or stop by the i-CAT Imaging Sciences International booth, No. 111.
stability and adjustable seating controls
to minimize patient movement, thus
reducing the need for retakes. ESS also
provides wheelchair accessibility.
• i-Collimator electronically adjusts
the field-of-view to limit radiation only
to the area of scanning interest.
• i-CAT FLX’s small footprint fits easily
into any practice.
As with all i-CAT products, the Tx
STUDIO optimized treatment planning
software provides immediate access to
integrated treatment tools for implant
planning, surgical guides and other applications.
“We are thrilled to debut the i-CAT FLX
— a complete 3-D treatment solution,”
says Kalpana Singh, senior product manager for Imaging Sciences International.
“Given its high level of control over radiation dose and easy workflow, we know
the i-CAT FLX can benefit dental team
members and patients they treat.”
* Data on file
The i-CAT FLX. Photo/Provided by Imaging Sciences International
Making myofunctional the new standard
Here at the AAO
By Daniel P. Smith
Operations Manager, MRC
For more information, visit www.myoresearch.com
or www.myobrace.com or stop by the MRC booth,
No. 2048.
MRC’s well-established Trainer System
is now the dominant early myofunctional treatment system preferred by
dentists and orthodontists around the
world. MRC has constantly developed
the most advanced dental appliances,
and now these latest appliances will be
exclusively under the Myobrace® name.
Myobrace is now the unified brand
taking MRC and myofunctional orthodontics into the future.
The Myobrace System™ incorporates
the advanced range of dual-moulded
appliances with additional features that
provide improved myofunctional habit
correction and dental alignment. This
means a wider range of growing children and a wider range of malocclusions
can now be treated with The Myobrace
System.
Myobrace uses a three-stage appliance
system that takes into consideration a
Photo/Provided by MRC
patient’s age, dentition and type of malocclusion, allowing for a clear and more
precise approach to diagnosis and appliance selection.
Another significant advancement by
MRC has been the development of the
Myobrace Certified Provider™ program.
This program caters to clinicians wanting a more efficient approach to making
myofunctional orthodontics really work
in their practice. Here are just some of
the potential benefits of becoming a
Myobrace Certified Provider:
• Treat a wider range of patients.
• Increase patient flow in your practice.
• Free up orthodontist time by delegating more tasks to trained auxiliaries.
• Less chair-side time is required per
patient.
• Financial benefits can be achieved
for both the clinician and the patient.
The growing demand for myofunctional orthodontics in both the professional
and public arenas can be seen in the increasing number of practices entirely
devoted to these evolutionary treatment
methods.
The Myobrace System will allow myofunctional orthodontics to become the
standard orthodontic treatment — treating earlier and treating myofunctional
habits first will allow orthodontic treatment to become simpler and more effective.
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