today CDA San Francisco September 9-11, 2021today CDA San Francisco September 9-11, 2021today CDA San Francisco September 9-11, 2021

today CDA San Francisco September 9-11, 2021

Let’s do this / News / Exhibitors

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            [1] => 







CDA Presents · San Francisco, California · September 9–11, 2021

		

Vol. 11, No. 1

Innovations that
deliver

It’s time to perfect
your posture

Go from digital
to physical

How one company
turns dentists’ needs into
high-quality products.

These new loupes will
have you sitting (and
seeing) in a new position.

New software helps
turn oral scan data into
physical models.

»page 6

»page 7

»page 7

Let’s do this
By today Staff

Attendees stroll through the exhibit hall during the 2018 CDA Presents The Art and Science of Dentistry in San Francisco, the
last time the meeting was held on its own. (The 2019 meeting was held in conjuction with the American Dental Association.)
This year’s meeting will look a little different because of a strict mask mandate. (Photos/today file photos)
5

Three ways you can
support CDA Foundation
n As the COVID-19 landscape continues to evolve, nonprofit organizations, especially those that facilitate
access to health care, need support
more than ever as they explore ways
to deliver essential services to individuals safely — and typically at an
increased financial cost.

The dentist-led board of the CDA
Foundation is pursuing new ways to
deliver and support oral health care
for Californians for the remainder
of 2021 and heading into 2022. Easy
ways to support foundation programs
see FOUNDATION, page 3

8

n It’s great to see you again in person!
After being canceled last year
because of the COVID-19 pandemic,
CDA Presents The Art and Science of
Dentistry is welcoming dental professionals back to the Moscone Convention Center. (And for those who are not
here in person, an interactive virtual
event is being held simultaneously!)
As you no doubt have learned by
now, if you are reading this issue of
today here in person in San Francisco,
CDA is following local health orders
for attendance. That means attendees
are required to show proof of vaccination upon entry and must wear a mask
or face covering at all times during the
convention, regardless of vaccination
status.
Be sure to keep that mask on,
see LET’S DO THIS, page 3

8

The mission
of the CDA
Foundation is
to improve the
oral health of
all Californians
by supporting
the dental
profession in its
efforts to meet
community
needs. (Photo/
Provided
by the CDA
Foundation)
3


[2] =>

[3] =>
from page one

CDA Presents — Sept. 9–11, 2021

3

LET’S DO THIS from page 1
7

		

About
the Publisher

Tribune America, LLC
118-35 Queens Blvd., Ste. 400
Forest Hills, N.Y. 11375
Phone: (212) 244-7181
E-mail: info@dental-tribune.com
www.dental-tribune.com
Publisher & Chairman
Torsten Oemus
t.oemus@dental-tribune.com
President/Chief Executive Officer
Eric Seid
e.seid@dental-tribune.com
Group Editor
Kristine Colker
k.colker@dental-tribune.com
Managing Editor
Fred Michmershuizen
f.michmershuizen@dental-tribune.
com
Product/Account Manager
Humberto Estrada
h.estrada@dental-tribune.com
Product/Account Manager
Maria Kaiser
m.kaiser@dental-tribune.com
Client Relations Coordinator
Leerol Colquhoun
l.colquhoun@dental-tribune.com
Accounting Department
Nirmala Singh
n.singh@dental-tribune.com

Published by Tribune America
© 2021 Tribune America, LLC
All rights reserved.

today CDA Presents The Art and
Science of Dentistry Show Daily,
San Francisco edition, Vol. 11
appears during the CDA
Presents meeting from Sept. 9–11,
2021, in San Francisco, California.
Tribune America makes every
effort to report clinical information
and manufacturers’ product news
accurately, but cannot assume
responsibility for the validity
of product claims, or for
typographical errors. The
publishers also do not assume
responsibility for product names or
claims, or statements made by
advertisers.
Opinions expressed by authors
are their own and may not reflect
those of Tribune America or Dental
Tribune International.

because for three days, Thursday
through Saturday, CDA is offering a
wide range of educational programming, an exhibit hall filled with our
industry’s latest products and technology, plus many opportunities for
social interaction.
On the show floor, attendees can
meet face-to-face with company reps
who are showcasing products, services and technology. Dental professionals can interact with the experts
and even participate in activities to
win prizes.
The exhibit hall is open Thursday
and Friday from 9:30 a.m. to 5:30p.m.,
and on Saturday from 9:30 a.m. to
4:30 p.m.
With more courses, speakers and
events offered this time around, CDA
President Judee Tippett-Whyte, DDS,
wants to make sure attendees experience everything CDA Presents has to
offer. She is offering several tips on
how you can make the most of your
CDA Presents experience.
“The first step to planning your
CDA Presents schedule is identifying your goals for the convention,”
Tippett-Whyte says. “Think about
your purpose for attending, what you
want to learn and what you want your
biggest takeaway to be. Once you’ve
figured that out, start looking for
courses and events that will help you
accomplish that goal.”
Tippett-Whyte also recommends
setting aside time to visit with exhibiting companies. Whether virtually
or in person, you have the chance to
network with exhibitors, talk with
industry experts about the latest
dental products and services and
participate in daily prize giveaways.
“As we return to our in-person conventions and continue to offer virtual
options, it means a lot that attendees
support our exhibitors who work
hard to bring a high-quality shopping experience to CDA Presents,”
she said.
To make the most of your experience, Tippett-Whyte recommends

FOUNDATION from page 1
7

are available that help to ensure
access to care. Here are three of them.
1. Stop by booth No. 716 at CDA
Presents. Here in San Francisco, you
can visit CDA Foundation staff at the
CDA Member Benefits Center (booth
No. 716). Learn more about the impact
of foundation programs and ways you
can support the foundation through
donations or volunteer opportunities.
Individuals who donate on-site at
the convention will walk away with
a T-shirt as a “thank you” from the
foundation.
2. Make a one-time or ongoing
donation online. It’s easy to make an

ADHP dental students pause for a commemorative group photo before heading
into the CDA Presents at Moscone South in San Francisco during the 2018 meetng.
5

using the meeting’s online planner
(ebusiness.cda.org/ebusiness/
speaker/speakerschedule) to map out
a schedule. Courses can be filtered
by topic, speaker, audience or by the
time and day the course is offered.
The planning tool also offers downloadable course materials and details
of how many C.E. credits each course
is worth.
You can view an interactive floor

map of the convention, plus see
course listings, speaker information
and more, by downloading the meeting’s free app, available by searching
for “CDA Presents.”
The virtual platform is open now
and will stay online until Monday,
Oct. 11.

individual donation online. Donors
can choose to contribute one time
only or monthly — for the year or on an
ongoing basis. You can donate for as
little as $5 and have the option to contribute anonymously or in someone’s
honor or memory. To donate, visit
https://ebusiness.cda.org/ebusiness/
fundraising.
3. Give to the foundation cash-free
by shopping at Amazon. When you
shop online through AmazonSmile
(https://smile.amazon.com/), Amazon
will automatically donate 0.5 percent
of the price of your eligible purchases
to your favorite charitable organization. To participate, just choose the
CDA Foundation, fill your list and

let the donations add up at no extra
cost.
As the philanthropic arm of the
California Dental Association, the
CDA Foundation reduces barriers
to oral health care in underserved
communities through its two flagship programs, CDA Cares and the
Student Loan Repayment Grant, plus
other annual grants and awards for
dentists, educators and organizations
who are committed to CDA’s mission,
which is to improve the oral health
of all Californians by supporting the
dental profession in its efforts to meet
community needs.

(Source: California Dental
Association)

(Source: CDA Foundation)


[4] =>
4

news

CDA Presents — Sept. 9–11, 2021

Most dentists vaccinated as mandates kick in
n A recent survey of practicing dentists conducted by the California Dental Association shows that 94 percent
of surveyed dentists in the state are
vaccinated against COVID-19.
The online survey was conducted
May 26 to June 8 jointly by CDA and
the California Department of Public
Health. It indicates that confidence
in the COVID-19 vaccines is much
higher among practicing dentists in
California than it is among adults
nationwide.
The findings from the CDA mirror nationwide results reported by
the American Dental Association. As
of June 2021, according to the ADA
Health Policy Institute, 93.4 percent
AD

of dentists surveyed reported having
received at least one vaccine dose,
and 89.8 percent reported they were
fully vaccinated.
The rates for hygienists are lower.
As of late July, 72.7 percent of surveyed dental hygienists were fully
vaccinated, and 78.2 percent had
received at least one dose.
According to the CDA, dental
offices in California should now be
complying with a state public health
order from July 26 that requires all
health care workers to either be fully
vaccinated against COVID-19 or submit to regular testing. The state order
mandates weekly testing for unvaccinated dentists and dental staff.

Local health
departments
will enforce
compliance
with the state’s
COVID-19
vaccination
and testing
mandates,
the CDA says.
(Photo/
senivpetro,
via Wikimedia
Commons)
3

Employees who are exempt from the
vaccination mandate for qualifying
medical reasons and sincerely held

religious beliefs will still need to be
tested weekly.
Dental offices in San Francisco and
Los Angeles counties will soon be
required to comply with local public
health orders that mandate vaccination. Weekly testing will no longer be
an option for dental professionals in
those regions unless the employee is
legally exempt from vaccination.
Other cities and counties, as well
as private employers, may implement
vaccination mandates in the coming
weeks and months, especially following the FDA’s full approval of the
Pfizer-BioNTech vaccine, according
to the CDA.
Of the 700 dentists who participated in CDA’s survey, 92 percent said
they got the vaccine as soon as it was
available. Eighty-one percent said
they plan to get a booster shot every
time it is recommended.
Protecting one’s own health, the
health of one’s family and friends and
the health of patients were dentists’
top three motivating reasons for getting the COVID-19 vaccine.
“As essential health care workers, dentists were among the first in
California to be vaccinated against
COVID-19, behind front-line workers,”
said CDA President Judee TippettWhyte, DDS. “Dentists’ high vaccination rate — 94 percent — plus the
stringent infection-control protocols
that dental offices follow should give
patients confidence that they can
safely go to the dentist and resume
their routine oral health care.”
According to the CDA, dentistry
already has an outstanding record
with infection-control practices long
required by Cal/OSHA, the Dental
Board of California and other governing bodies to keep patients and staff
safe.
Dental offices should be ready to
address patients’ questions and concerns about their safety and may want
to assure patients in advance of their
appointments that the dental office
follows rigorous infection-control
protocols, the CDA said.
(Sources: California Dental
Association and American
Dental Association)


[5] =>

[6] =>
exhibitors

6

CDA Presents — Sept. 9–11, 2021

Kettenbach Dental President Jens Kuhn says the
company’s greatest strength is listening to dentists and
translating what is learned into products that are easy
to use, reliable and consistently achieve predictable
results. (Photo/Provided by Kettenbach Dental)
5

Innovations that deliver reliability
An interview with Jens Kuhn, president of Kettenbach Dental
n When asked what the future holds
for Kettenbach Dental, Jens Kuhn,
president of the company, offers a
simple answer: “We definitely want to
become the obvious choice for every
dentist, every day.”
Since its founding in 1944 and
its subsequent invention of the first
impression silicone, the company has
built a reputation as an innovator
of products of the highest possible
quality.
In an interview, Kuhn talks a bit
more about the secrets to Kettenbach’s success.
What is the primary goal with each of
your product innovations?
“The beauty of working in health care
is that, by definition, what you do has
relevance to people. Staying healthy
is very important to all of us. So, our
goal is to advance oral medicine
every day. To accomplish this, we
must listen carefully to dentists and
translate their needs into superior
product solutions. This means that

Here in San Francisco
Visit Kettenbach Dental at booth
No. 1219. To learn even more, visit the
company at www.kettenbachusa.com.

we must constantly explore and push
the boundaries of what is technically
possible.
“We want to help dentists and
their teams achieve top clinical and
esthetic results over and over. This
requires predictably high-quality
products, technical support where
needed and, as technology advances,
strong involvement in continuing
education. We are working hard to
become the ultimate choice of every
dentist, every day.”
What can you tell us about the R&D
behind Kettenbach products?
“We develop and manufacture every
product in our portfolio. Almost 20
percent of our team members work
in research, development and quality

management. Being a highly specialized manufacturer of dental consumables, we can only justify our existence by developing and manufacturing products that provide dentists
with specific benefits. We live by the
claim ‘simply intelligent’ by offering
products that are intelligent solutions
for dentists.”
Which innovations have done the
most to move dentistry forward?
“Going back to 1955, when Kettenbach introduced the first siliconebased impression material to dentistry, it’s been our mission to only
introduce products that are superior
and provide dentists with at least one
relevant user benefit. This is demonstrated with every product in our
portfolio.
“For example, Panasil, our PVS
impression material, was the first
product with a heat-sensitive polymerization process, which means
it starts setting quickly when it’s
exposed to mouth temperature. That

is a big advantage, because dentists
want a comfortable working time and
a short setting time.
“Another product line, Futar D,
is the hardest silicone-based bite
registration material on the market,
which ultimately reduces chairside
adjustment time.
“Visalys Temp is the only temporary crown-and-bridge material that
is free of BPA and its derivatives. Our
latest innovation, Visalys CemCore,
is a cement and core buildup material
in one product, which simplifies the
procedure by reducing the number of
steps and products.”
What are Kettenbach’s greatest
strengths?
“Our greatest strength is that we listen to dentists — our customers — and
translate what we learn into products
that are easy to use, reliable, and consistently achieve predictable results.
Plus, we only manufacture chemically based consumables, so we stick
to what we’re good at.”


[7] =>
exhibitors

CDA Presents — Sept. 9–11, 2021

7

Keep your chin up, neck straight
and eyes forward with Infinity VUE
By Designs for Vision Staff
n Designs for Vision has several new
and innovative products, including
Infinity VUE, Panoramic Field and
REVEAL.
Designed to provide a straightforward approach to ergonomics,
Infinity VUE loupes are available in
3.0x and 3.5x magnification. Infinity
VUE (Vision Up Ergonomics) keeps
your chin up, your neck straight and
your eyes forward while viewing the
magnified oral cavity.
Designs for Vision invites you to
try these loupes on to see (and feel) the
difference in your posture.
The new patented Panoramic Field
Loupes (U.S. pat. 8928975B2) represent the most significant advancement in telescope design in more than
100 years, according to the company.
The viewable areas are twice as large
as prismatic expanded field designed
loupes and up to five times greater
than Galilean loupes. Panoramic
Field loupes provide unprecedented
field of view, clarity, definition and
color, the company says.
Designs for Vision has also
launched
its
groundbreaking

Here in San Francisco
You can see the Visible Difference®
yourself by visiting Designs for Vision
at booth No. 1028. To arrange a visit in
your office, contact Designs for Vision
at (800) 345-4009 or info@dvimail.com.

Infinity VUE loupes, one of many new innovations available from Designs for
Vision, are designed to help improve posture. (Photo/Provided by Designs for
Vision)
5

REVEAL™ (U.S. pat. 10215977B1),
providing hands-free fluorescence
enhanced theragnosis™ (FET ™ ).
According to the company, REVEAL

supplies the visual information to
support decision making and facilitate proper treatment options in cariology, oral hygiene, periodontology-

implantology and restorative dentistry.
Designs for Vision is also introducing the patented intuitive response
technology with the Micro IR HDi
headlight (U.S. pat. 8,851,709 and
RE46,463). The patented IR feature
allows you to operate the headlight
with hands-free operation. Onboard
biometrics sense the position of the
headlight to turn the light on when
you are working and turn the light off
when you look up.
Designs for Vision’s WireLess™
headlights free you from being tethered to a battery pack. The simple
modular designs uncouple the headlights from a specific frame or single
pair of loupes. The compact design
of the LED DayLite® WireLess headlights are independent of any frame/
loupes.

Use the Medit Model Builder to
create models from digital data
By Medit Staff
n Medit, a company known as a
leader in 3-D digital solutions, has
released Medit Model Builder, a workflow management and communication software that helps you quickly
and easily create physical models
from digital oral scan data. It’s free to
get started.
According to the company, you can
use Medit Model Builder to create a
base with scan data, attach an articulator to the base to check the intersection status, and label each base to help
distinguish between models.
This is one of many offerings from
Medit, a company that specializes
in 3-D measurement and CAD/CAM

Here in San Francisco
Learn more at www.medit.com. To start
your Medit experience free of charge,
visit Meditlink.com.

solutions for dental clinics and labs,
including intraoral scanners, based
on its own patented state-of-the-art
technology. The company’s mission
is to provide innovative technology
and the highest quality products to
ensure mutual growth for all partners.
Learn more about Medit at www.
medit.com. To start your experience
with Medit Model Builder free of
charge, visit Meditlink.com.

Medit Model Builder allows dental professionals to quickly and easily create
physical models from digital oral scan data. (Photo/Provided by Medit)
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