today American Academy of Cosmetic Dentistry Boston May 19, 2011today American Academy of Cosmetic Dentistry Boston May 19, 2011today American Academy of Cosmetic Dentistry Boston May 19, 2011

today American Academy of Cosmetic Dentistry Boston May 19, 2011

Alaskan - Hawaiian vacations top silent auction items / Check out 26 new products / Scenes from Wednesday / 28 earn AACD accreditation / eLearning - buying power new AACD member benefits / Learn about CAD/CAM from the pros / It stacks - sculpts - stays put / Industry

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American Academy of Cosmetic Dentistry · May 19, 2011

Official Meeting News · Vol. 1, No.2

See the future
in the exhibit hall

Scenes from
Wednesday

Time to celebrate
excellence

Check out the Operatory
of the Future, 26 new
products and a corner
where you can get the
advice you need.

A wall of tweets, a lunch
buffet and an assortment
of products are just a few
of the things we found
during the meeting.

Honor the 28 dentists who
achieved accreditation
status and the one who
achieved accreditation
fellow status.

»page 2

»pages 4–6

»page 7

Plenty
to smile
about!
By Fred Michmershuizen,
Dental Tribune
n It might be raining outside this
week in Boston, but professionals who
specialize in cosmetic dentistry have
plenty to smile about indoors. That’s
because there is a world of opportunity at “The Rise of Collaboration”
— the 27th Annual AACD Scientific
Session, being held at the Hynes Convention Center.
“This meeting offers endless opportunities for you to learn, grow and
be inspired,” said Dr. Hugh Flax,
8

see Smile, page 12

Attendees get hands-on experience during Dr. Corky Willhite’s ‘Transitional Bonding: A Realistic Experience
Treating a Common but Challenging Case Type’ on Wednesday morning, one of many workshops offered here at the AACD
meeting. (Photos/Fred Michmershuizen, Dental Tribune)
5

Alaskan, Hawaiian vacations top silent auction items
Sports memorabilia
and musical
mementoes are up
for grabs at the silent
auction. (Photo/Fred
Michmershuizen,
Dental Tribune)

5

n Vacations in Alaska and Hawaii, a
four-pack of tickets to Friday evening’s
Red Sox game and a Coach purse with
accessories are this year’s hot items in
two silent auctions and a fund-raiser
to benefit the AACD Charitable Foundation’s Give Back A Smile program.
The Gala Silent Auction, an AACD
Scientific Session first, will feature
two vacations and a Konstantino necklace as prizes.
One of the vacations, an Alaskan
getaway, will give the winner and a
guest a five-night stay at a cabin on
the Kenai River. Included is a glacier
cruise and fishing charter. The trip is

valued at $4,000 and includes a $1,000
voucher toward airfare.
The winner of the Hawaiian trip
will stay for one week at a home in Kailua, just steps from the sands of Kailua
Beach on the island of Oahu. The
home features a heated pool, a private
tropical back yard, four bedrooms and
three bathrooms. The getaway is valued at $8,500, with a $1,000 voucher
toward airfare.
Bidders can also win a $3,855 Konstantino necklace. The necklace is
sterling silver and 18-karat gold, with
see Auction, page 2

8


[2] =>
xxx xxx
aacd
news

xx
2

AACD — Thursday, May 19, 2011

Check out 26 new products
n
The AACD Annual Scientific
Session is not just the place for the
best in continuing dental education;
it’s also a place where the latest and
greatest products are unveiled to a
discriminating audience of dental
professionals.
During this year’s session, 26
exhibitors will bring their newest
innovations to market in the AACD
Product Premiere showcase.
This year’s session, themed “The
Rise of Collaboration,” is a great backdrop to launch new and innovative
dental products to dental professionals in the exhibit hall, according to
the AACD.
”AACD exhibitors have always
been on the leading edge of innovation and advancements in cosmetic
dental materials and solutions,” said
Jeff Roach, AACD director of sponsor
relations, “and Product Premiere will
give them some time in the spotlight.”
A partnership between the AACD
and DentalCompare, AACD Product
Premiere will feature items ranging
from bleaching formulas to specialized handpieces. Product Premiere
participants include:
• Axis
• Bisco
• Ceatus
• Cosmedent
• Danville
• Demandforce
• Den-Mat
• Dentsply Caulk
• Discus
• Evolve
• GC America
• Henry Schein
• Heraeus Kulzer
• HuFriedy
• Isolite
• Ivoclar
• Kerr
• Nobel Biocare
• Nu-Life Labs
• Orascoptic
• Pulpdent
• SDI
• Septodont
• Shofu
• Ultradent
• Vident
Other happenings in this year’s
exhibit hall include the Speaker’s
Corner and the Operatory of the
Future.
Attendees looking for dental
advice can receive the answers to

Auction

from page 1

7

an 18-inch neckline and faceted pink
tourmalines.
During the silent auction, attendees
can bid on signed guitars, sports memorabilia, dental products and more.
They can also donate to the foundation for a chance to win a four-pack of
tickets to the Boston Red Sox–Chicago
Cubs game on Friday night or a Coach
purse with accessories.

		

About
the Publisher

Dental Tribune America, LLC
116 W. 23rd St., Suite 500
New York, N.Y. 10011
Phone: (212) 244-7181
Fax: (212) 244-7185
E-mail: info@dental-tribune.com
www.dental-tribune.com
Publisher & Chairman
Torsten Oemus
t.oemus@dental-tribune.com
Chief Operating Officer
Eric Seid
e.seid@dental-tribune.com
Group Editor & Designer
Robin Goodman
r.goodman@dental-tribune.com
Managing Editor/Designer
Show Dailies & Ortho Tribune
Kristine Colker
k.colker@dental-tribune.com
Managing Editor/Designer
Implant, CAD/CAM & Endo Tribunes
Sierra Rendon
s.rendon@dental-tribune.com
Online Editor
Fred Michmershuizen
f.michmershuizen@dental-tribune.com
Account Manager
Gina Davison
g.davison@dental-tribune.com
Account Manager
Mark Eisen
m.eisen@dental-tribune.com
Account Manager
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Edward Ferrero of Patterson Dental, left, and Ted Kehagias of Midmark Corp. in
the Operatory of the Future. (Photo/Fred Michmershuizen, Dental Tribune)
5

their questions by checking out this
year’s Speakers’ Corner, which will

take place in the exhibit hall through
Friday.
This year’s corner features eight
dental professionals: Sandy Roth, Dr.
Ryan Swain, Dr. Bradley Dykstra,
Rhonda Mullins, Tina Calloway, Dr.
Larry Rosenthal, Dr. Tomoyuki Tsubaki and Jason Kim.
The Speaker’s Corner is an opportunity for attendees to receive advice
on dental issues and to network
with others. Attendees can also purchase educational references from
the speakers.
The Operatory of the Future will
give attendees the opportunity to
gaze into dentistry’s crystal ball.
The dual-chair operatory will feature the latest in state-of-the-art digital impressioning, 3-D imaging and
computer-augmented equipment.

All proceeds will benefit Give Back
A Smile, which works to restore the
damaged smiles of domestic abuse
survivors. Winners of the Red Sox
tickets and the Coach purse will
be announced at 1:30 p.m. today in
the exhibit hall. Recipients must be
present to win.
Give Back A Smile would like to
thank Bill Parks of Precision Dental
Designs, Dr. John Weston and Konstantino for their donations to the auction.

The charitable foundation would also
like to recognize:
• 3M ESPE (booth No. 2006)
• DENTSPLY International (booth
Nos. 1624/1626)
• Discus Dental (booth No. 1612)
• DMG America (booth No. 1615)
• Heraeus Kulzer (booth No. 1920)
• Ivoclar Vivadent (booth No. 1606)
• Medelita (booth No. 2619)
• Springstone Patient Financing
(booth No. 2119)

Speaker’s Corner schedule
Today

• 11 a.m.–noon: Rhonda Mullins
• 1–3 p.m.: Tina Calloway
• 5–6 p.m.: Dr. Bradley Dykstra,
Dr. Larry Rosenthal

Friday

• Noon–1 p.m.: Rhonda Mullins
• 1–2 p.m.: Tina Calloway
• 1–4 p.m.: Dr. Larry Rosenthal
• 1–4 p.m. and 5–6:30 p.m.:
Dr. Tomoyuki Tsubaki
• 2–6:30 p.m.: Jason Kim

Marketing Manager
Anna Wlodarczyk
a.wlodarczyk@dental-tribune.com
Marketing & Sales Assistant
Lorrie Young
l.young@dental-tribune.com
C.E. Manager
Julia Wehkamp
jwehkamp@dental-tribune.com
International C.E. Sales Manager
Christiane Ferret
c.ferret@dtstudyclub.com

Published by Dental Tribune America
© 2011 Dental Tribune America, LLC
All rights reserved.

today American Academy of Cosmetic
Dentistry appears during the AACD
Annual Session in Boston,
Massachusetts, May 18–20, 2011.
Dental Tribune America makes every
effort to report clinical information and
manufacturers’ product news accurately, but cannot assume responsibility for the validity of product claims, or
for typographical errors. The publishers also do not assume responsibility
for product names or claims, or statements made by advertisers. Opinions
expressed by authors are their own
and may not reflect those of Dental
Tribune America or Dental Tribune
International.


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[4] =>
scrapbook

4

AACD — Thursday, May 19, 2011

Scenes from Wednesday
Susan Marcus of CAO Group (booth
No. 1519) is all smiles, thanks to an
effective teeth-whitening product.
5

5

Judy Sullivan, left, and Claire Yi-Pellegrino of Hu-Friedy (booth No. 2307).

An attendee takes part in ‘The
Centrals and Canines: The Pillar and
Post of the Smile,’ a hands-on workshop
offered Wednesday morning by Dr.
Dennis Hartleib and Dr. K. William
(Buddy) Mopper.
5

Brothers Alan Overhoff, left, and Mark
Overhoff of Rose Micro Solutions (booth
No. 1921), a family-owned company
named after their mother.

Heather
Whalen holds a
‘beverage vessel,’
a giveaway
available at
the MAC by
MicroDental
Laboratories
booth (No. 1706).
5

5

Cindy Angel, from left, Robert Ash and Bridget Matthes of
Snap Imaging Systems (booth No. 2515).
5

The art
of Ronadró
(booth No. 2020).
5

Photos by Fred
Michmershuizen,
Dental Tribune

Memorabilia from the Rolling Stones,
the Rat Pack and other entertainment
and sports legends are on display in the
silent auction, found in the exhibit hall.
5

Randy Drumm, left, and Kevin Walburg of Garrison Dental
Solutions (booth No. 1812).
5


[5] =>
scrapbook

AACD — Thursday, May 19, 2011

Are you on Twitter? You can read the latest tweets on the
Twitter wall, found just outside the exhibit hall.
5

Lenny Sulkis, left, and Lynne Calliott
of Shofu Dental Corp. (booth No. 1906).
5

5

Diana Friedman of Sesame Communications (booth No.
2114).
5

The AACD sure knows how to feed
attendees well.
5

Kym Nguyen, left, and Juliana
Sterling of TopDentists.com (booth No.
2309).
5

5

Sean Chappell, left, and Mike McKenna of PhotoMed (booth No. 1505).

Paul Shannon, from left,
Jeff Wood and
Michael
Leaversuch
of Kerr Corp.
(booth No. 2106).
5

Dr. Robert Lowe presents ‘Using
Dental Lasers in Cosmetic Practice:
Combined Surgical and Restorative
Therapy’ on Wednesday morning.
5

Megan McFall, left, and Kathy Allen of Axis Dental (booth
No. 1716).
5


[6] =>
scrapbook

6

AACD — Thursday, May 19, 2011

Steve Clark,
from left, Gregg
Karlins and Ryan
Noel of Ultradent
Products (booth
No. 1806).
5

Don’t forget to come back to Boston
for the 2012 Yankee Dental Congress.
Sherri Rodman can give you details
at booth No. 1721.
5

Nina Emond, from left, and Monica Lecchi of Ergonomic Products (booth No. 1727)
and Jason DeCosta of RGP (booth No. 1729).
5

Todd Weight of White Towel Services
(booth No. 2122).
5

Above: Tanya
Kovar, left, and
Alain Methot of
Dental GPS (booth
No. 2124).
5

Left: Welcome
to the AACD
meeting! The
theme this year
is ‘The Rise of
Collaboration.’
5

5

April Campbell, left, and Morgan Essert of Triodent Dental Corp. (booth No. 2209).
Jeremy
Grandzik holds
Build-It FR,
one of many
products
available at
Pentron Clinical
(booth No. 2120).
5

Jamie Sampson,
left, and Benjamin
Snow of Yodle
(booth No. 2210).
5

Travis Manklow, left, and Chiara
Cuscianna of Dental Marketers (booth
No. 2113).
5


[7] =>
aacd news

AACD — Thursday, May 19, 2011

7

28 earn AACD accreditation
Class is the largest in organization’s history
n This year, the American Academy
of Cosmetic Dentistry welcomes 28
dental professionals to accreditation
status and one individual to accredited fellow status. This is the largest
group to be awarded these credentials in history, and their accomplishments are being honored in the Smile
Showcase.
This year’s newly accredited fellow is Nancy Norling, who practices
in Stillwater, Minn. Newly accredited
AACD members include:
• R. Steven Ballback, DDS
• Angela Britt, DMD
• Randall S. Burba, DMD
• Stephen D. Doan, DMD
• Juan M. Escobar, CDT
• Henry F. Evans, DMD
• Craig P. Goldin, DDS
• Prashant A. Hatkar, BDS, MDS
• Ross S. Headley, DDS
• James C. Hodge, Jr., DDS
• Gary R. Hubbard, DDS
• Donald M. Jayne, DDS
• Michael J. Koczarski, DDS
• Ryan Langer
• Gerard J. Lemongello, Jr., DMD
• Dianna Lenick, DDS
• Elizabeth L. Lowery, DDS
• Adamo E. Notarantonio, DDS
• Jason S. Olitsky, DMD
• Nicholas J. Pournaras, DMD
• Denise L. Quitter
• James D. Salazar, DDS
• Naoki Ned Shimizu, DDS
• Robert E. Stafford, DDS
• Shoji Suruga, CDT
• Nathalie Vachon, DMD
• Mark B. Whaley, DDS
• Barbara Warner Wojdan, CDT
The accreditation process, which
was developed by the AACD and is the
world’s most recognized advanced
credentialing program, encourages
further education, interaction with
like-minded colleagues and the

The work of recently accredited
AACD members is on display in a
special gallery on the third floor.
(Photo/Fred Michmershuizen, Dental
Tribune)
5

opportunity for professional growth.
Accreditation requires dedication to
continuing education and responsible patient care.
“We are honored to welcome these
professionals to the ranks of AACD
accredited members,” said Dr. Nils
Olson, chairperson for AACD accreditation. “Accredited dentists and laboratory technicians are the most passionate and committed dental professionals. Those who have achieved
accreditation have improved their

skills, acquired new techniques and
can provide their patients with better
care and services. They understand
that a smile is more than just an anatomical part; it’s an expression of who
their patients are.”
These dental professionals will
receive their recognition and award
at a special ceremony Saturday
evening. Attendees can also see their
work displayed in the Showcase of
Excellence, located in Boylston Hallway.

Attend the gala
The Celebration of Excellence Gala,
part of which will honor the dental professionals who received accreditation
and accreditation fellow status, will be
held from 8 p.m.–midnight Saturday in
the Level 3 Ballroom. A cocktail reception will be held prior to the event from
7–8 p.m. Tickets are $125 per person
and can be purchased until 1 p.m. today
at the registration desk. The event includes dinner, live music and dancing,

AD


[8] =>
aacd news

8

AACD — Thursday, May 19, 2011

eLearning, buying power
new AACD member benefits
n AACD members can access dental
education at their convenience online
and purchase discounted dental supplies through two new AACD member
benefits.
All members of the AACD now
have full access to Dentalxp.com,
an online dental education provider,
included in their member benefits. This premium membership to
DentalXP is valued at $350.
Dentalxp.com has 62,000 members
worldwide, with more than 1,000
videos of global opinion leaders from
more than 150 countries. AACD members can access videos, articles, presentations, forum discussions, treatment planning, live webinars and
continuing education courses.
“AACD is partnering with
Dentalxp.com to fulfill its mission of
offering its members superior educational opportunities,” said Ed Simeone, AACD CEO.
“The AACD comprises the most
progressive minds in cosmetic dentistry, so we want to make sure they
have access to the most innovative educational resources,” Simeone
said. “Our priority is to help our members receive the education they need
so they can help their No. 1 priority:
the patient.”
“The
partnership
between
Dentalxp.com and AACD bring
together two groups dedicated to
education and science at the highest
level of dentistry,” said Eddie Salama
of DentalXP. “Dentalxp.com is proud
and excited to have the AACD as a
member of our community because of

Need to go online? Stop by the Internet Kiosk, where you can also access the
AACD’s two new member benefits, AACD Buying Power and DentalXP. (Photo/Fred
Michmershuizen, Dental Tribune)
5

Online
To learn more about AACD Buying
Power, visit www.aacdbuy.net. To learn
more about DentalXP, visit www.aacd.
com/learn.

its history and the passion and commitment to dentistry that its members
represent.”
In addition, AACD members
now receive access to HDiQ Dental,
AACD’s original online learning pro-

vider, also included in their membership benefits. Members receive a
free eLearning course per year from
HDiQ Dental — a $130 value — and also
receive 30 percent off HDiQ subscription products.
AACD members — and other dental
professional interested in this new
benefit — can discover more at www.
aacd.com/learn.
In addition, members can purchase supplies through AACD Buying
Power, a free service offered through
Dental Health Products Inc. (DHPI).

Through AACD Buying Power, members can purchase dental supplies
at discounts of up to 20 percent
compared to other leading dental
suppliers.
“That’s huge,” said Jeff Mann, senior sales manager at DHPI. “That
means that a typical one-dentist practice can save as much as $4,500 per
year using AACD Buying power.”
“Dental Health Products and the
AACD have worked to enhance your
dental purchasing benefit,” said Pat
DeGrand, the AACD customer service
rep at DHPI. “We’re offering AACD
members an across-the-board 15 percent discount, with a 20 percent
discount on our Health-Tec products.”
DHPI prides itself on customer
service, another benefit to AACD
members.
“When you call,” said DeGrand,
“you’ll be talking with real human
beings in New Franken, Wisconsin,
who know their stuff and can help
guide you to the best deals.”
AACD Buying Power also offers
equipment sales and service, options
inventory management software and
practice management solutions from
DentiMax.
“Be sure to watch for weekly specials,” DeGrand said, “and save even
more.”
AACD Buying Power can be
accessed at www.aacdbuy.net. Weekly
specials are posted to the website,
and members who share their contact
information online can receive e-mail
notifications about special offers and
promotions.

Learn about CAD/CAM from the pros
n Dental professionals who want
to expand their knowledge of CAD/
CAM are in the right place this week.
A number of hands-on workshops are
being offered.
For dentists and lab technicians,
Lee Culp of Dental Technologies Inc.
(DTI), one of the largest networks of
dental laboratories in North America,
and Dr. Lyndon Cooper, the Stallings
Distinguished Professor of Dentistry
of the Department of Prosthodontics
at the University of North Carolina
at Chapel Hill, will present “Digital
Smile Design,” from 2 to 5 p.m. in Room
210. Participants will learn the six digital steps for smile design, how to use
design software and how to digitally
copy provisional restorations.
For dental assistants, Shannon
Pace Brinker, a DA II and a 1994 gradu-

5

Lee Culp

ate of the Dental Assisting Program
at Bowman Gray School of Medicine,
will present “The Assistant’s Role in
the Art of CAD/CAM” on Friday from

5

Dr. Lyndon Cooper

9:30 a.m. to 12:30 p.m. and again from
2 to 5 p.m. in Room 101. Participants
will learn how to easily attain desired
esthetic results, the step-by-step pro-

5

Shannon Pace Brinker

cedures for matching existing and
neighboring dentition, and how to
add and subtract the amount of interproximal contact.


[9] =>
exhibitors

AACD — Thursday, May 19, 2011

9

It stacks, sculpts, stays put
By Robin Goodman, Dental Tribune
n
Dental Tribune sat down with
Shofu Dental President Brian Melonakos, Director of Marketing Lynne
Calliott and Product Manager Mark
Schwer to talk about the BEAUTIFIL
Flow Plus, a new injectable hybrid
restorative that combines hybrid-like
strength and functionality, unique
handling and stackability and a flowable delivery.
When did BEAUTIFIL Flow Plus launch
and what has the response been to
the product since then?
Lynne Calliott: We launched the product in November at the Greater New
York Dental Meeting, and since that
time, we’ve had an outstanding result
and demand for the product. The practitioners are so impressed with the
product’s handling, we’ve had them
calling our customer service line to
give their enthusiastic and positive
feedback.
Brian Melonakos: In addition to the
positive responses we’ve had about
handling, we’re also hearing that
clinicians are branching out significantly in terms of the indications the
product is being used for, into Class I
and Class II as well as the more traditional indications.
Mark Schwer: This is a material
that you really have to see to appreciate. By coming by the booth to look
at the extruded material and playing
with it, a dentist can more fully understand the handling benefits that are
difficult to put into print. In terms of
handling, dentists deal with patients
who move around all day, so they
need a flowable, hybrid material that
doesn’t move when they’re working
with it. The fact the BEAUTIFIL Flow
Plus stays put is a huge benefit.
You’re still offering a standard and a
pedo trial kit for $99 each. How many
patients can be treated with these
kits?
Melonakos: One dentist put it in terms
of revenue, and he calculated that
with the $99 kit, one is able to bill
$6,000 of restorative work. In addition, reorders have been extremely
high, and all our dealers are participating to the maximum level for
stocking, so we not only really appreciate their support, we see this as
positive indicator of a successfully
received product.
What types of support opportunities
are you offering in conjunction with
this product?
Calliott: We have a lot actually, such as
an animation on our website as well as
testimonials. We’re also supporting
this with a lot of continuing education programs. For example, just on
Tuesday, Shofu offered a free webinar
at www.dtstudyclub.com by Dr. John
Comisi. He discussed “Caries Management Using S-PRG Technology.”

Here at the AACD
Visit Shofu at booth No. 1906 for a product demo, or for more information, call
(800) 827-4638 or visit www.shofu.com.

You can still receive 30-day access
to the archive and view the webinar
at your convenience.
Right: Mark Schwer, Lynne Calliott
and Brian Melonakos stand near a
box of BEAUTIFIL Flow Plus. (Photo/
Robin Goodman, Dental Tribune)

5

AD


[10] =>
exhibitors

10

AACD — Thursday, May 19, 2011

ChaseHealthAdvance focuses
on practitioners and patients
Company’s financing service designed to be fast and easy
for clinicians who implement it and patients who apply for it
By ChaseHealthAdvance
n
ChaseHealthAdvance provides
third-party patient financing for medical treatments in the dental, vision,
cosmetic, audiology and veterinary
fields. The company helps patients
overcome the financial barriers associated with procedures not typically
covered by insurance by providing
flexible options for those looking to
finance these types of treatments.
Everything the company does is
driven by two core values: creating
innovative products and advocating
for the patient and the practice. Both
of these values can be seen in the
company’s “No Surprise” financing
principle, which is highlighted by
simple, easy-to-understand product
terms and disclosures. The goal is
to make sure that nothing catches a
patient or the practice by surprise
during the financing process.

Committed to practitioners

ChaseHealthAdvance has been
designed to be easy for practitioners to implement. Enrolling is easy
and quick. There are no enrollment
fees, monthly minimums or required
equipment to buy or lease.
Every practice gets a knowledgeable practice consultant who trains
clinicians and their staff on the processes and continues to work with
them throughout the relationship to
identify opportunities where they
can use the offered services to meet
their business goals.
ChaseHealthAdvance is a great
option for practices that haven’t
offered third-party financing in the
past as well as for those that currently provide financing in-house.
While some dentists may believe
paying a service fee for financing is
an unnecessary expense, they fail to
consider that not offering third-party
financing may actually be costing
them money.
ChaseHealthAdvance providers
pay a small service fee and offer
no-interest financing and extended
payment plans to their patients. But
even with the fees, financing can
greatly reduce a practice’s costs and
help increase profitability. With inhouse financing, for instance, dentists spend a significant portion of
their budget on financing administration and implementation costs.
Plus, unless a patient has paid in full,

5

(Photo/Provided by ChaseHealthAdvance)

‘Everything the
company does is
driven by two core
values: creating
innovative products
and advocating for
the patient and the
practice.’
dentists must often “float” the costs of
treatment until payment can be made
— an average of 72 days.
With ChaseHealthAdvance financing, the company directly deposits
the treatment fee into the practice’s
account in as little as 24 hours
after the transaction. And, because
patients are responsible to ChaseHealthAdvance for repayment and
not the practice, patients will be less
likely to skip or delay follow-up treatments because of an inability to pay.

Committed to patients

ChaseHealthAdvance has done everything possible to make it fast and

easy for patients to apply for healthcare financing. Whether patients are
applying on their own or through
their clinician’s office, the streamlined process speeds up the approval
process. With the clear and simple
language, patients will never be surprised by their payment.
An application can be completed
right in the clinician’s office or by
the patient at home, on the phone
or online. The approval process is
automated, so in most cases, patients
know their approval status, financeable amount and repayment options
within just a couple minutes.
ChaseHealthAdvance has also
developed a Present and Apply tool
for the iPad®, which allows practitioners to walk patients through the process in a visual format that communicates affordability and helps remove
the cost barrier for the patient. The
tool presents the options in a simple,
easy-to-understand format and lets
the patient apply for financing right
from the iPad.

The ChaseHealthAdvance
difference

Chase has leveraged years of credit
data in the health-care space, coupled
with its deep credit underwriting
expertise, to deploy custom score-

Here at the AACD
To learn more about ChaseHealthAdvance or to see a demonstration of
the Present and Apply tool for the iPad,
stop by booth No. 1512.

cards to determine credit eligibility.
A down payment is not required,
so up to 100 percent of the cost of
the treatment can be financed, and
each credit line is structured to meet
a patient’s needs. Once approved,
patients can choose from a broad
range of financing options, including
a no-interest repayment plan of 12,
18 or 24 months, which is set up so
patients can be sure the last payment
will be the same as the first.
ChaseHealthAdvance credit lines
can be reused by the patient or anyone in the family. The funds can be
used for any procedure performed by
any ChaseHealthAdvance provider
nationwide.
ChaseHealthAdvance is continuously striving to improve the relationships and products it offers to practices and patients. Visit the company
at booth No. 1512 to learn more and
to see a demonstration of the Present
and Apply tool for iPad.


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[12] =>
12
Smile

from page 1

7

president of the AACD. “The focus is
on how the best restorative dentists,
specialists and ceramists collaborate
to create great results in challenging
situations.”
The meeting offers a comprehensive continuing education program
for cosmetic dental professionals. In
the lecture halls, renowned dental
educators are presenting key concepts in clinical cosmetic dentistry.
On Wednesday, opening day of
the meeting, hands-on workshops
included “Transitional Bonding: A
Realistic Experience Treating a Common but Challenging Case Type,”
presented by Dr. Corky Willhite, and
“The Centrals and Canines: The Pillar and Post of the Smile,” presented
by Dr. Dennis Hartleib and Dr. K.

exhibitors
William (Buddy) Mopper. Dr. Robert
Lowe presented “Using Dental Lasers
in Cosmetic Practice: Combined Surgical and Restorative Therapy,” one
of many lectures. A wide variety of
other educational opportunities were
also offered.
In the exhibit hall, dozens of companies are displaying their wares
— and many are offering at-show
specials, giveaways or chances to
enter drawings to win prizes. If you
enroll for third-party patient financing at ChaseHealthAdvance (booth
No. 1512), you will receive a free
educational resource kit filled with
valuable information from industry
leaders. If you stop by the MAC
by MicroDental Laboratories booth
(No. 1706), you can pick up a complimentary “beverage vessel.” Visit Top
Dentists.com (booth No. 2309) to enter

AACD — Thursday, May 19, 2011

5

Attendees file out of a lecture hall on Wednesday afternoon.

AD

Susan Richardson, left, and John Mbiti
of ChaseHealthAdvance (booth No.
1512).
5

Jeff Blair of Henry Schein, left, and
Steve Mikulski of Midmark Corp. at the
Operatory of the Future, located on the
exhibit hall floor.
5

a drawing to win a free iPad.
While you are on the exhibit hall
floor, you also might want to visit
the Operatory of the Future, where
a dual-chair operatory is outfitted
with the latest in state-of-the-art digital impressioning, 3-D imaging and
computer-augmented equipment —
all in a real-world office setting.
Of course, these are just some of
the many opportunities available this
week here in Boston. The meeting continues through Saturday, so be sure to
check out all the things you might not
have explored yet.
We hope you are wearing comfortable shoes!


[13] =>
AACD — Thursday, May 19, 2011

exhibitors

13

Build-It Light Cure Core Material

Nikon D7000 clinical camera package

Pentron Clinical, a leader in post and core technology, is proud to introduce new Build-It® Light Cure Core Material. Build-It Light Cure Core Material is specifically designed
for clinicians who favor the
on-command cure afforded by
light-cure-only core materials.
The light-cure-only formulation produces outstanding
physical properties and is compatible with fourth- through
seventh-generation bonding
agents, ensuring compatibility
with your preferred bonding
agent.
The Build-It Light Cure
5
addition to Pentron Clinical’s
(Photo/Provided by Pentron Clinical)
award-winning line of Build-It
Core Materials cures to a depth of 10 mm with only 20 seconds of curing time
per surface, without the need for time-consuming layering.
Once cured, Build-It Light Cure performs just like the original Build-It FR™,
meaning it sets to a rock-hard consistency that cuts like dentin. Non-sticky,
sculptable handling that enables quick and easy adaptation to tooth structure and the post are made possible by way of a proprietary new BisGMA-free
resin.
To satisfy individual dispensing preferences Build-It Light Cure Core
Material is available in both syringe and single-dose delivery option.
Build-It Light Cure Core Material is one of the latest innovations from Pentron Clinical. Its portfolio of innovative and award-winning dental products
includes Fusio™ Liquid Dentin, Bond-1® SF Solvent Free SE Adhesive, Mojo™
Light Cure Veneer Cement and FibreKleer ® Posts.

The Nikon D7000 fits into the Nikon lineup between the D90 and the D300s
in regard to price and size but beats both of them when it comes to features.
The D7000 takes the resolution up to 16.2 megapixels (compared to the 12.3
mp resolution of the other two cameras) and adds full 1080p HD video capture
(the D90 and D300s have 720p HD video).
Nikon has also introduced user modes (U1 and U2) on the D7000. For clinical use, one can use the user modes to pre-program the camera and simplify
switching between portrait and close-up views.
In cases where someone changes settings on the camera, to get back to the
proper settings, you simply turn the dial to another mode and then back to
the user mode. This restores all of the pre-programmed settings.
The D7000 has two SD memory card slots, and you can program the camera
to use the slots in backup mode (each image is written to both cards), overflow
mode (when the first card is full, the camera switches to the second card) or
RAW slot 1–JPG slot 2 mode (RAW files are written to the first card and JPGs
to the second card).
The camera system features Nikon’s 85 mm macro lens and a Metz wireless macro flash.

For more information, call (800) 551-0283, visit www.pentron.com or stop by the
Pentron booth, No. 2120.

For more
information or
to check out the
D7000, stop by the
PhotoMed booth,
No. 1505.

(Photo/
Provided by
PhotoMed)
5

AD


[14] =>
industry

14

AACD — Thursday, May 19, 2011

Soft-tissue lasers: an engineering
perspective on choosing wisely
By Howard Feinberg, Laser Dental
Innovations Engineering and Marketing
Director
n Putting on my design engineer
and marketing hat, I thought this was
a good time to take a look at what’s
being offered with the new softtissue dentistry lasers and decided to
be innovative and design something
really low cost and cutting edge that
addresses any outstanding issues
(Fig. 1.).
There are many choices right now,
all pretty much the same, except for
price, which as of late has become
a deciding factor. Below the $2,500
price point, the door is open to purchase two or three lasers for the price
of one, which is great news for dentists and hygienists.
Addressing the most important
requirements in order, let’s start with
power. Due to the physical nature of
diode degradation over time, and the
need to have some overhead, I believe
that anything below 3 watts will not
give you enough margin in the long
term. It’s been easy so far to price 2
watt or even 2.5 watt lasers at lower
price points.
If you do the math, you will see that
from a power perspective, and considering the current pricing structure,
for low-cost lasers with less than 3
watts, you should add at least $500 to
the base price for every one half watt
difference so it is equal to a 3-watt
system.
In my opinion, having a 3-watt
system is very important. This is
where warranty really matters; anything less than three years is not
adequate insurance. The diode array
is the most expensive part of the laser
and the component that will always
fail first, especially when driven
harder. An extended warranty option
is best.
Another important question is
what’s most effective, 810 nm or
980 nm? Diode wavelength will be
debated forever depending on whom
you’re talking to. What is not debatable is the cost road map for higher
power.
With 810 nm, the cost really goes
up quickly, just compare the price
of higher watt 810 nm lasers and you
will easily see what I mean. This is
not the case with 980 nm, which can
be scaled up past 10 watts at a very
reasonable cost ratio. Laser Dental,
however, does offer its new laser in
810 nm or 980 nm.
One might ask, why not just buy
a higher watt laser? This is a good
question because that extra power
costs a lot more. The risk of tissue
damage from incorrect settings or
thermal run always increase greatly,

5

5

Fig. 1: Prometey (Photos/Provided by Laser Dental Innovations)

5

Fig. 3: Handpiece.

especially when metal cannulas or
tips are used.
Engineered
copolymer
tips
designed just for laser dentistry are
the best choice. Laser Glow Tips bend
your fibers 90 degrees and minimize
tip failures (Fig. 2).
The other area I find of interest is
what I call “bells and whistles.” These
are things such as wireless foot pedals, battery-powered lasers, touch
screens and presets. In my opinion,
these are nice to have but fall under
the heading “more complexity translates into more to go wrong.”
Foot pedals could potentially fail to
transmit, batteries are heavy and die
at critical times, touch screens sometimes don’t respond to touch. A more
cost-effective plan would be an extra
hard-wired foot pedal and AC plugs in
every treatment room.
Presets are nice, but most professionals have taken top-notch training
and will have their own preference
settings. After all, what happens
with presets when you encounter

something not cookbook? You adjust
based on experience, so bottom line
is, the less buttons to push the more
reliable your system, which means
more control.
The big move in the last three years
has come in the form of pre-bent tips.
These are plastic tips with a piece of
fiber at a fixed length and angle that
attach to a handpiece. These seem
convenient but have some big drawbacks, including power loss, price
and the number of tips required to do
a procedure.
These single-use tips cost $5 to
$10 each, and if you need to make a
length or angle change during the
procedure, another tip is required.
Therefore, the potential exists that
you need two or three tips per procedure or, in real dollar terms, up to $15
per procedure.
Consider this against the cost of
the old style flexible fiber system. The
costs are $1 per procedure, and you
get length and angle adjustment on
the fly using laser glow tips.

Fig. 2: Laser flow tips.

Another major drawback to these
pre-bent tip systems is that most
handpieces and connecting cables
cannot be autoclaved, only wiped
down. Herein exists a potential contamination problem.
I decided to innovate and designed
Laser Dental’s newest handpiece
cable assembly so that it attaches
to most lasers, costs only $3.75 per
procedure and can be autoclaved. It
has the capability of length and angle
adjustment on the fly in a very compact package. That’s right, $3.75 per
procedure, not $5 to $15 like everyone
else (Fig. 3).
Our laser also use standard fiber
connectors, not special ones that are
becoming obsolete. This translates
into even more choices and does not
lock your laser consumables into one
manufactuer.
Last, but not least, is size. It does
matter, but in this case smaller is
better. Tiny footprints look better,
weigh less and take up less space in
each room.
Well, that’s my take on all of this,
and in the end, I have always found
simpler is better. Thus, we designed
our new laser so that it is very low
priced, with 3 full watts at either
810 nm or 980 nm and has a minimum
of bells and whistles plus lots of flexibility.
When you combine this laser with
the new multi-use tip package now
available, you really have chosen not
to paint your practice into a corner.
Now you have a real choice when
purchasing a reliable, U.S.-manufactured, low-cost soft-tissue laser. In
other words, take a long look at the
Prometey™ Mini Laser and you will
look no further (Fig. 1).

Contact
Howard Feinberg
Engineering and Marketing Director
Laser Dental Innovations
Phone: (877) 753-5054


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Alaskan - Hawaiian vacations top silent auction items / Check out 26 new products / Scenes from Wednesday / 28 earn AACD accreditation / eLearning - buying power new AACD member benefits / Learn about CAD/CAM from the pros / It stacks - sculpts - stays put / Industry

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