today ADSO Summit Austin March 29–April 1, 2022today ADSO Summit Austin March 29–April 1, 2022today ADSO Summit Austin March 29–April 1, 2022

today ADSO Summit Austin March 29–April 1, 2022

Welcome to the 2022 ADSO Summit and Austin / Exhibitors

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ADSO Summit · Austin, Texas · March 29–April 1, 2022

				

Vol. 2, No. 1

Track metrics for
better care

No more sharps
injuries

Redefine the patient
experience

The four key areas you
should focus on to drive
your success as a dental
provider.

Keep staff members
safe, and instruments
organized, with IMS
Cassettes.

What happened when
one oral health provider
started shifting to
teledentistry.

»page 6

»page 8

»page 10

Welcome to the 2022
ADSO Summit and Austin
Event brings a diverse
group to the table
By ADSO Staff
n Welcome to the 2022 ADSO Summit, and welcome to Austin! We look
forward to a week of connecting and
learning from each other — something
we have all missed in the past two
years.
We have an energizing, meaningful week that will root us in the work
ahead.
We are thrilled to welcome many
ADSO member CEOs, executive and
clinical staff here today. A hearty
welcome to our exhibitors, and we
appreciate our many sponsors. And,
for the first time, we are pleased to
welcome dental students and deans to
the summit.
As we approach “A New Dawn for
Dentistry,” we know it is our diverse
backgrounds that will bring us insight
and clarity, vision and purpose, questions and resolve. We hope attendees
leave Austin with a better understanding of our industry, our collective
and individual potentials, and our
opportunities.
We look forward to connecting over
the next few days with open minds
and an inclusive spirit.

Get ready for a week of fun and socializing, networking and learning, just like these attendees from a past ADSO Summit.
(Photos/Provided by the ADSO)
5

Wednesday: Visionary Day

What do you say when asked, “What
line of work are you in?” Many of
us would say, “I work in dentistry.”

Maybe our roles are different — HR,
operations, marketing — but we work
in the dental field, right?
More and more, our influence is

beyond the dental field. Our profession is being called to help expand
see ADSO, page 2

8


[2] =>
2

from page one

ADSO Summit — March 29–April 1, 2022

		

About
the Publisher

Tribune America, LLC
116 W. 23rd St., Suite 500
New York, N.Y. 10011
Phone: (212) 244-7181
Fax: (212) 244-7185
E-mail: info@dental-tribune.com
www.dental-tribune.com
Publisher & Chairman
Torsten Oemus
t.oemus@dental-tribune.com
President/Chief Executive Officer
Eric Seid
e.seid@dental-tribune.com
Group Editor
Kristine Colker
k.colker@dental-tribune.com
Managing Editor
Fred Michmershuizen
f.michmershuizen@dental-tribune.
com

ADSO from page 1

Product/Account Manager
Humberto Estrada
h.estrada@dental-tribune.com

7

dentistry so practices can better
engage in the whole health and wellbeing of patients — and for good
reason. The mouth-body connection
reminds us each day that treating
the whole patient is the future. Quite
often, dentistry is the first line of
defense for patient health, thus the
weight of our impact is immeasurable
and undeniable.
Many ADSO members are experimenting with new integrated healthcare models, which can increase
access to care and make a positive
impact on the practice. Regardless of
the model, dentistry’s impact on the
healthcare system will continue to
grow as we embrace the latest innovations and technologies and address
the challenges that lie ahead.
This week, we hope you’ll join us
to consider the future of dentistry
and outline the path forward for a
more resilient, high-quality, patientcentric industry.

Thursday: Best Practices Day

We are thrilled to kick-off our Best
Practices Day on Thursday. It’s sure
to be an attendee favorite because
this day focuses on the practical work
ahead of us all and how we can accomplish it. The day gets better, with a
keynote address by Suneel Gupta,
who will share his inspiring mission
to deliver low-cost healthcare services to people in need.
We know firsthand the importance
of making healthcare accessible and
affordable. Many of the people gathered here are finding innovative solutions to increase hours to serve more
people, expand to rural areas or provide exemplary care to each patient.

Product/Account Manager
Maria Kaiser
m.kaiser@dental-tribune.com
Client Relations Coordinator
Lee Colquhoun
l.colquhoun@dental-tribune.com
Accounting Department
Nirmala Singh
n.singh@dental-tribune.com

Here in Austin
For more information on any part of
the 2022 ADSO Summit, including the
agenda, sessions and exhibitors, head
to www.theadso.org/event/2022-adsosummit.

Whether it is hiring new, talented colleagues, determining new technology
needs or creating a better working
culture, we all play a role in providing
essential oral healthcare.
During Thursday’s sessions, we
hope you meet people to be allies in
the work ahead. Many days are long
and have challenges, which is why
having a strong support system and
remembering why you do this, is key.

Friday: Look to the Horizon Day

The success of this event is evident by
the connections our members make
and the education they receive while

here. It’s in the best practices we integrate into our work and the clinical
care we provide to our patients when
we return home to our practices.
Success from this summit started
long before the conference room doors
opened on Tuesday. It began months
ago with you, our members, and your
decision to be here, to provide your
insights and to learn alongside one
another.
It also began with the major commitments from our sponsors, without
whom this event would not be possible. The tools and technologies our
sponsors provide to our association
and members play an integral role in
our position as leaders in dentistry.
Each student, clinician, executive,
educator and administrator here will
leave with the newfound knowledge,
encouragement and relationships
needed to elevate dentistry for us all.
Thank you for being a part of the
2022 ADSO Summit!

Published by Tribune America
© 2022 Tribune America, LLC
All rights reserved.

today Association of Dental
Support Organizations Daily Vol. 2
appears during the 2022
ADSO Summit, taking place in Austin,
Texas, from March 29–April 1, 2022.
Tribune America makes every effort
to report clinical information and
manufacturers’ product news
accurately, but cannot assume
responsibility for the validity of product
claims, or for typographical errors.
The publishers also do not assume
responsibility for product names or
claims, or statements made by
advertisers.
Opinions expressed by authors are
their own and may not reflect those
of Tribune America or Dental Tribune
International.


[3] =>

[4] =>
4

exhibitors

ADSO Summit — March 29–April 1, 2022

Three providers, three destinations
By DentalMonitoring Staff
n
Three providers. Three paths.
Three different destinations each is
searching for.
Ten years ago, an orthodontist
looking to expand a patient base, a
DSO exec looking to streamline and
quantify clinical data, and a provider
looking at retirement would have to
ask three very different questions:
How do I reach more patients without
compromising the quality of my care?
How do I manage a group of doctors
with unique needs under a single
workflow? What does the last leg of
my career look like?
Three different questions that now
have the same answer: Dental software solutions built for providers.
To expand without spreading thin
is to reconsider what it means to
grow. Instead of more overhead, more
employee hours and more locations
to accommodate a growing patient
base, smarter AI-powered remote
monitoring solutions are capable of
AD

The ScanBox pro,
DentalMonitoring’s
latest FDA-registered
innovation, is a
portable device
patients can take
with them for
precise AI-powered
scans anywhere and
anytime.
(Photo/Provided by
DentalMonitoring)
3

Here in Austin
To learn more about DentalMonitoring,
stop by the booth, Nos. 209/211.

streamlining disparate clinical cases
into one seamless workflow.
To simplify is to make time. By
making time, a growing practice can
handle the increase in patients and
nonclinical tasks by allowing technology to automate routine tasks associated with running a practice, letting
providers focus on the patients who
need their attention the most.
For dental support organizations
looking to normalize, quantify and
optimize how their partners operate,
having a single workflow applicable
to all practices and patients — be they
rural providers focusing on aligners
or metropolitan orthodontists with a
majority of braces cases — is invaluable. Hunches may be correct every
so often, but with a streamlined flow

of data, the next way to profitability
can be assessed, not guessed.
For an orthodontist looking to
step back from daily workload, one
that may have been kept up for decades: how to begin offloading daily
commitments without sacrificing the
quality of care to the patients still on
the books? By leveraging emerging
technologies that can keep patients
engaged, maintain greater points of
contact with their treatment and
assure them that their trusted pro-

vider is with them at every step of
the way.
Remote monitoring solutions do
not replace orthodontists — they
empower them to greater heights,
bringing their goals within reach.
And only the most trusted AI-powered remote monitoring solutions can
be trusted to keep patients engaged,
practices thriving and reputation in
esteem.
Three paths, three destinations —
only one DentalMonitoring.


[5] =>

[6] =>
exhibitors

6

ADSO Summit — March 29–April 1, 2022

Using a dental analytics platform to
track metrics for better patient care
By Henry Schein One Staff

etc.) being provided and by whom.
• The appointments being scheduled within each department or specialty service.
Your utilized services can reveal
useful data about patient need and
preference. An equipped dashboard
will cross-section your data around
demographics that could produce
improved or new opportunities.

n What’s measured is improved.
Consistent, measured improvement
in dentistry relies on tracking key
performance indicators (KPIs), and
new tools, such as a dedicated dental
analytics platform and dental dashboards, can help make that possible.

Track your metrics and improve
your care

Data overwhelm is real, yet your
ongoing ability to provide the highest care standards requires that you
track your organization’s health.
While you shouldn’t track every
tedious strand of data, you can focus
on those key areas that drive your
success as a dental provider. Your
ability to visualize and interact with
your core data categories keeps
you informed and invested in your
patient’s care outcomes.
Below are four key KPIs a dental
analytics platform should help you
track.

1. Incoming patients

Patient flow (or volume) data gives
you perspective about whom you’re
treating, when and how long, and how
they’re connecting with you.
Think of your fundamental patient
data this way:
• How many patients and what
type of treatment?
• When are they scheduling and
what’s the duration of their visit?
• How did they find you and/or
who referred them?
This layer of patient data gives you
valuable insight into your commu-

4. Income generators

5

(Photo/Provided by Henry Schein One)

nity’s awareness about your services,
how you attract or market to them and
what health outcomes they’re trusting you to provide.

2. Revenue streams

The lifeblood of your organization is
consistent revenue flow. Financial
leaks or mismanaged resources and
opportunities can (no doubt) hinder
patient care.
It makes sense to give attention to
revenue stream KPIs:
• Who is canceling appointments
or no-showing?
• Who requires a referral outside
of your office/practice?
• Who is being rescheduled
because of your (provider) schedule
or unavailability?
Strategies for reminders, rescheduling and follow-up can be supported

Here in Austin
To learn more about how Jarvis
Analytics can help you, stop by the
Henry Schein booth, Nos. 505/509/511.
You can also request a demo at Jarvis
Analytics.com.

in a dedicated dashboard category.

3. Services provided

It’s helpful to know what type of services your patients are utilizing.
Alongside that data is having
perspective on outcomes such as
referrals and specific department
resources that are being used. Drill
down into key specifics such as:
• The number of appointments
you/provider pool are completing.
• Extended services (e.g. surgery,

Consider this KPI to be a deeper dive
into your revenue stream. It focuses
more on what’s driving your income
in the following areas:
• Per provider.
• Per department/team.
• Per service or specialty.
Your profitability forecast and reality depend on the informed decisions
you make around your discoveries.
The same applies to all related areas
of your patient care environment.

A dental analytics platform with
KPI dashboard

Why not use an all-in-one dental
KPI dashboard for maximizing DSO,
group practice and solo private practice patient care data?
Jarvis Analytics offers the following benefits:
• It integrates seamlessly with
your chosen practice management
software/platform.
• It presents the metrics you want
and need in an easy-to-view dental
dashboard that reduces data complexity for growing dental practices,
dental groups and DSOs.
See Jarvis in action. Request a
demo at JarvisAnalytics.com.

Will a ransomware attack cost you $2.5 million?
By Black Talon Security
n
A recent ransomware attack
against a DSO resulted in it having to
pay more than $2.5 million to decrypt
all the workstations, servers and
laptops and prevent the hackers from
publishing hundreds of thousands of
patient records.
In addition, there were 10 days
of downtime where no one could
see patients, bill insurance, schedule
appointments, etc.
How could this have happened?
The DSO had a large IT com-

Here in Austin
To learn more about protecting your
practice from randomware attacks
and other cybersecurity threats, stop
by the booth, Nos. 609/611, or visit
blacktalonsecurity.com/adso.

pany protecting it. The DSO had four
backup copies of the data. The DSO
had firewalls and anti-virus software,
but it still got hacked. What was missing?
The answer is simple, according to

Black Talon Security, a cybersecurity
specialist: It was missing a dedicated
cybersecurity company that specializes in protecting practices from ransomware attacks. Hundreds of healthcare entities already trust and rely

on Black Talon as their cybersecurity
specialist, according to the company.
Contact Black Talon at (800) 6833797 or visit blacktalonsecurity.com/
adso to learn how the company can
protect your practice.


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exhibitors

8

ADSO Summit — March 29–April 1, 2022

Credentialing backlog sets
compliance traps for the unwary
By Waller Staff
n In order to bill for the services
they provide, dentists must be credentialed by their respective payors.
Unfortunately, a growing backlog
for government and private payors
to verify documentation, review
applications and make approval decisions for new dentists can lead to
the temptation to cut corners when
submitting claims during the time a
new dentist’s payor credentialing is
pending.
One area of concern is the potential
for a practice to bill for services rendered by the new dentists using credentials of an already credentialed
dentist in the same practice. Staff
may see this as an easy way to avoid
holding claims, but it comes with tremendous risk.
Depending on how the claim is
billed, it likely results in inaccurate
claims being submitted. Medicaid
and other government payors typically view such claims as fraudulent

Here in Austin
To learn more about legal considerations for your practice, stop by the
Waller booth, Nos. 204/206.

under the False Claims Act and other
civil, and even criminal, laws.
How can a practice bill for a
new dentist’s services after a credentialing application is submitted but
before it has been approved? There is
risk when a practice bills for services
rendered during that period because
the application could ultimately be
denied. Any claims submitted by
the still-un-credentialed dentist may
either be denied or, if already paid,
may lead to overpayments.
For claims submitted to government payors, there is the added risk
of potential administrative, civil and
criminal liability.
Some practices opt to hold claims
for services rendered by new dentists.

Then, once credentials are approved
and retroactively applied, the practice submits all claims for services
provided during the gap period. This
can delay payment, especially for
payors with lagging credentialing
processes, but it is often the safest
way to bill for new dentists.
Regardless of how a practice
decides to handle new dentists’
claims, it is imperative to understand
each payor’s rules and regulations.
Medicaid payors have increased
their focus in this area. If a practice
participates in government healthcare programs, additional attention
must be paid to ensure that all claims
are accurate and submitted for properly credentialed dentists.
Buyers considering the purchase
of a dental practice or dental support
organization would be wise to verify
that no claims have been billed for
non-enrolled/non-credentialed dentists under another dentist’s number.
Failure to exercise due care in this
area can lead to significant liability.

Contact information
JD Thomas
(615)
850-8682
jd.thomas@
wallerlaw.
com

Andrew
Solinger
(615)
850-8062
andrew.
solinger@
wallerlaw.
com

Eliminate sharps injuries with IMS Cassettes
By HuFriedyGroup Staff

Here in Austin

n
Dental Support Organizations
(DSOs) need to make safety, consistency and efficiency a top priority. It’s
critical to delivering the best patient
experience and most stable business
model. For one nationwide DSO, success came from a strategic partnership with HuFriedyGroup.
When the organization learned
about the Instrument Management
System (IMS) for organizing and
managing instruments, it wanted to
understand the potential impact on
its offices. After an extensive trial
period with different locations, the
results were astounding.

Sharps injuries eliminated

After switching to IMS Cassettes, the
locations had zero incidents of sharps
injuries.
Cleaning instruments by hand
increases the risk of sharps injury,
as approximately 31 percent occur
during cleaning. With IMS Cassettes,
instruments are contained throughout the sterilization process, dramatically lowering the risk of occu-

To learn more about the IMS Cassettes,
visit HuFriedyGroup.com/IMS.

ally, the offices reprocessed instruments eight minutes faster with IMS
Cassettes.
That extra time adds up, giving
clinicians more one-on-one time
with patients, building relationships, explaining treatment plans
and ensuring they are comfortable.
Additionally, the offices can see more
patients throughout the day.
IMS Cassettes keep instruments
organized and dental staff safe. (Photo/
Provided by HuFriedyGroup.)
5

pational exposure. The only time staff
has direct contact with any instrument is in the operatory with patients.

Greater efficiency

Because instruments are not
scrubbed, sorted and pouched manu-

Protects instruments

IMS Cassettes keep instruments
organized and in proper cleaning
positions, helping the offices protect
their investment in instruments.
During reprocessing, instruments
are more frequently damaged or lost,
resulting in offices purchasing new
ones more often. With IMS Cassettes,
instruments are held securely in
place throughout reprocessing so the
staff doesn’t have to waste time

searching for lost instruments or
ordering replacements.

Faster onboarding

The streamlined setup of the IMS Cassettes made training new assistants
significantly faster for the offices.
Every instrument has a specific
spot in the cassettes, and the colorcoded system allows procedural setups to be easily identified. When
new assistants come into the dental
office, they can quickly locate what is
needed and feel confident they have
all the necessary instruments.
It was easy for the DSO to see that
IMS Cassettes delivered an impressive return on investment, and the
organization decided to implement
the cassettes in more locations. The
positive responses from the offices
proved it was the right decision.
“We always look for opportunities
with the strategic partners we work
with,” said the DSO purchasing manager. “Working with HuFriedyGroup
regarding the IMS Cassettes was kind
of a no-brainer due to the fact both
our companies are synonymous with
excellence.”


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exhibitors

10

ADSO Summit — March 29–April 1, 2022

Redefining patient experience through
digital transformation with teledentistry:
An Advantage Dental case study
By MouthWatch Staff
n Oral health provider Advantage
Dental recently exceeded its 2021 goal
of shifting 5 percent of appointments
to teledentistry encounters. For 2022,
Advantage is increasing its goal to
shifting 7 percent of all appointments
to teledentistry encounters.
Advantage Dental is comprised
of 70-plus practices, more than 200
providers and more than 800 support
employees throughout six states. Its
network of practices provides care
to more than a quarter of a million
patients annually.
A key driver of a virtual-first care
transformation is the patient experience.

Meeting patient needs for
convenience and care

According to Advantage Dental:
• Nearly nine in 10 patients
(86 percent) said they were satisfied
with their overall teledentistry experience.
• 86 percent said they would use
teledentistry again.
• 95 percent said they were “able
to speak freely with the dentist and
ask questions” when they used teledentistry.
• 93 percent reported being able
“to easily understand what the dentist told me about my concern.”
• 86 percent said they would
recommend teledentistry to another
person.

In-office procedures effectively
prepped by teledentistry

The most common procedures for
the first post-teledentistry, in-person
dental encounter during the 2021
rollout of teledentistry services at
Advantage were:
• Periodic or comprehensive
examinations: 56 percent
• Extractions: 9 percent
• Restorations: 6 percent
• Sealants: 3 percent
• Other: 26 percent

Teledentistry also means greater
efficiency in care

Reducing patient travel needs while
also reducing in-office visit costs with
lower overhead teledentistry appointments makes sense for both group
practices and patients they serve.
Patient experiences during the

5

(Photo/channah, freeimages.com)

teledentistry rollout at Advantage:
• Seven in 10 patients had an inperson dental visit within a week of
their teledentistry visit.
• 69 percent reported that their
concern was taken care of during the
teledentistry visit.
• Nearly one-third (31 percent)
reported they didn’t need in-office
care following their teledentistry
appointment.
After the initial pilot phase, the
program was expanded to include
providers and office staff for a broad
range of appointments, including preventative care, post-operative care,
treatment plan presentation, specialist referrals and more.

Cost savings

The cost of treating patients with
teledentistry as part of their care was
11 percent lower annually than that
of dental patients seen exclusively
in person.

TeleDent for Connected Care

TeleDent is the teledentistry platform
currently used in all virtual synchronous video patient encounters across
more than 70 Advantage Dental locations with 350 care providers and
support staff and more than 5,000
registered patients.

Learning more

Teledentistry creates opportunities
for efficiency, convenience and better

outcomes by allowing providers and
patients to communicate remotely
across every step of a dental health
journey.
Communication and data sharing can be between providers, for
instance in the case of a specialist
referral or a medical-dental referral. Or the communication can be
between patient and provider, for
instance, a patient reaching out with a
concern via telehealth or the provider
sending a digital treatment plan for
review.
In either case, provider-provider
or patient-provider, teledentistry happens in two modes, recognized by
official CDT codes.
D9995 Synchronous, Real-time:
Live video conferencing and/or a
livestream of data such as an intraoral
camera feed connects providers and
patients. Examples include:
• A live video consultation with
image capture of patient’s area of
concern from their smartphone.
• A patient-provider consultation
for a post-op follow up.
• A specialist and GP combined
consultation with a patient while
patient is in GP’s chair.
D9996 Asynchronous, Messaging,
Store and Forward: Examples of asynchronous teledentistry include:
• An on-site provider, such as a
hygienist at a community outreach
touchpoint, captures patient and
exam data that can be batched and

Here in Austin
To learn more about teledentistry and
how it might benefit your practice, visit
with MouthWatch at booth No. 117.

triaged by a remote dentist.
• A dentist sends a digital treatment plan / recommendations to a
remote patient.
• A patient securely messages
images and a description of the concerns to their dentist.
Teledentistry codes are combined
with the procedure codes where applicable for reimbursements. Depending on state regulations, those can
include D0140, D0171, D0350, D0703,
D1330 and others.
The positive impacts teledentistry
can provide go beyond reimbursement.
Schedule a brief call with the teledentistry specialists at MouthWatch
to hear about how teledentistry is
creating digital transformation for
groups such as Advantage Dental by
going to www.mouthwatch.com/talk.

References

• www.carequest.org/resource-library/
patients-give-high-marks-their-tele
dentistry-experience
• www.carequest.org/system/files/
CareQuest-Institute-TeledentistryEffective-Tool-to-Triage-Patients-andSave-Money-Report.pdf


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