today ADA Las Vegas Oct. 12, 2021
Maximum Vegas / Cellerant announces 2021 Best of Class Technology Award winners / Ease your aches and pains with better chairs and arm support / Expansion brings new innovations / Laser esthetics with LightWalker
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[1] =>
American Dental Association SmileCon · Las Vegas, Nevada · October 12, 2021
Vol. 13, No. 2
Ease all your aches
and pains
Expansion brings
new innovations
Skin rejuvenation
with a laser
New chairs and arm
supports really will help
that pain in your neck.
Company adds hygiene,
endo, handpiece and
teeth whitening options.
Offer wrinkle reduction
and fuller lips without
using injectables.
»page 6
»page 8
»page 10
Maximum Vegas
By today Staff
n You can feel the excitement in
the air here at the Mandalay Bay
Resort and Casino. SmileCon, ADA’s
reimagined annual meeting, is loaded
with opportunities to expand your
superpowers, reunite with colleagues
you haven’t seen in a long time and
spark connections that will fuel your
success.
There’s lots to learn here and lots
to explore. Presenters at SmileCon
are here to open your mind to new
perspectives from different facets of
dentistry, health care and our communities. They will present mindexpanding ideas that will transform
your outlook on critical matters affecting the world around us.
This year, there are four C.E.
themes:
• Art & Design offers topics such
as “The Single Shade Revolution: Everything has Changed in Composite
Dentistry” presented by Peter Auster,
8
see VEGAS, page 3
Wellness expert Dr. Uche Odiatu speaks on ‘Transform Your Body: Transform Your Life’ during the 2019 ADA Annual
Meeting, held in conjunction that year with FDI. This year, you can find education centered around four C.E. themes:
Art & Design, Science & Technology, The Business of Dentistry and Common Good. (Photo/today Staff file photo)
5
Cellerant announces 2021 Best of Class Technology Award winners
Find them in the Best
of Class Alley in
Dental Central
By Cellerant Consulting Group
n
Cellerant Consulting Group is
pleased to announce the 2021 Cellerant Best of Class Technology Award
winners.
“During such a challenging year in
dentistry, these extraordinary companies and their technologies have
earned the right to celebrate for their
perseverance and commitment to
technological innovation,” said Dr.
Lou Shuman, DMD, CAGS, CEO of
Cellerant Consulting Group and creator of the Best of Class Technology
awards program. “Our panel spent
many hours in close discussion identifying these standout products. This
list of winners truly points the way to
help dentists best equip today’s contemporary practice”.
see BEST OF CLASS, page 4
8
[2] =>
[3] =>
from page one
ADA SmileCon — Oct. 12, 2021
VEGAS from page 1
7
About
the Publisher
Tribune America, LLC
118-35 Queens Blvd., Ste. 400
Forest Hills, N.Y. 11375
Phone: (212) 244-7181
E-mail: info@dental-tribune.com
www.dental-tribune.com
Publisher & Chairman
Torsten Oemus
t.oemus@dental-tribune.com
President/Chief Executive Officer
Eric Seid
e.seid@dental-tribune.com
Group Editor
Kristine Colker
k.colker@dental-tribune.com
Managing Editor
Fred Michmershuizen
f.michmershuizen@dental-tribune.
com
Product/Account Manager
Humberto Estrada
h.estrada@dental-tribune.com
Product/Account Manager
Maria Kaiser
m.kaiser@dental-tribune.com
Client Relations Coordinator
Leerol Colquhoun
l.colquhoun@dental-tribune.com
Accounting Department
Nirmala Singh
n.singh@dental-tribune.com
Published by Tribune America
© 2021 Tribune America, LLC
All rights reserved.
today American Dental Association
Show Dailies, Vol. 13, appear during
the American Dental Association’s
SmileCon 2021, from Oct. 11–13,
2021, in Las Vegas, Nevada.
Tribune America makes every
effort to report clinical information
and manufacturers’ product news
accurately, but cannot assume
responsibility for the validity
of product claims, or for
typographical errors. The
publishers also do not assume
responsibility for product names or
claims, or statements made by
advertisers.
Opinions expressed by authors
are their own and may not reflect
those of Tribune America or Dental
Tribune International.
DMD; “Photography: The Shutter to
Great Dentistry,” presented by Richard Young, DDS; and “Immediate Full
Arch Implant Rehabilitation—Clinical Instruction and Protocol; Steven J.
LoCascio, DDS.
• Science & Technology includes
“Interactive Common Oral Pathology,” presented by Ashley Clark,
DDS; “The Anatomy of Local Anesthesia: Human Cadaver Dissection,” presented by Alan W. Budenz, MS, DDS,
MBA; and “Occlusion for a TroubleFree, Durable Operative and Restorative Dentistry,” presented by JoseLuis Ruiz, DDS.
• The Business of Dentistry
includes topics such as “Medical History/Informed Consent — They Better
Be Complete and Valid!” presented
by Mitchell J. Gardiner, DMD, FAGD,
FACD, FICD; “Seasons Change, and
So Did I: Successful Practice Transitions —ADAPT,” presented by Mark E.
Hyman, DDS, and Suzanne M. Ebert,
DMD.
• Common Good offerings include
“Special Care Panel Discussion,” with
Maureen Perry, DDS, MPA, MAEd,
Karen A. Raposa, RDH, MBA, and
Brooke M.O. Fukuoka, DMD, FSCD;
“Resolving Conflict in the Dental
Office: Interactive Workshop,” presented by Lisa Knowles, DDS; and “In
the Mix — Transgender Discussion,”
offered by Anne Koch, DMD.
You can find complete course info
at smilecon.org/en/Learn.
A new exhibit hall
Dental Central — ADA’s completely
reinvented exhibit hall — enables
connections with innovative industry leaders and exhibitors delivering
3
leading-edge products and services —
not to mention spontaneous reunions
with old friends. And have you seen
Elvis roaming about yet?
Each day, Dental Central provides
a different experience. Offerings
include C.E. on the floor, unopposed
hours in the middle of the day, selfguided learning experiences and the
ADA Member Center.
Dental Central is open Tuesday
from 9 a.m. to 5 p.m. and Wednesday from 9 a.m. to 3:30 p.m. And on
Wednesday, be sure to check out the
Closing Session from 3:45 to 5 p.m.
For those who can’t be here in
person, SmileCon Virtual — available
at smilecon.org/en/Learn/smileconvirtual — reveals some of the magic
here in Las Vegas and offers opportunities to earn C.E. In addition, all ADA
FDC 2020 sessions are available on
demand from ADACEOnline.org.
AD
[4] =>
best in class
4
ADA SmileCon — Oct. 12, 2021
Cellerant Best of Class Hygiene
Award Program launches for 2021
By Cellerant Consulting Group
n
Cellerant Consulting Group is
excited to announce the launch of
the inaugural Cellerant Best of Class
Hygiene Award Program.
“Since 2009, the Cellerant Best of
Class Technology Awards have identified and acknowledged the top technologies in dentistry,” said Melissa
Turner, chief hygiene officer at Cellerant. “We will now expand the program
to focus on the dental hygiene community as well.”
The Cellerant Best of Class Hygiene
Award selection panel consists of
nine renowned thought leaders and
educators who, during the course
of each year, will seek out and conduct research on potentially practicechanging technologies, with delib-
erations on nominees and final voting
taking place in February. The entire
selection process is conducted and
managed on a not-for-profit basis. This
year’s winners will be announced in
December.
Panel members include:
• Turner, chief hygiene officer, Cellerant Consulting; editorial advisory
board, RDH Magazine; co-founder,
National Mobile & Teledentistry
Conference; co-Founder, The Denobi
Awards; founder, I Heart Dentistry
Network; co-host, Dentistry Gone
Wild; Co-creator, Oral Health United
• Pamela Maragliano-Munez, RDH,
DMD, FACP, chief development officer,
Cellerant Consulting; editor in chief,
Dental Economics; editorial director,
Dental Academy of Continuing Education; associate clinical professor, Tufts
BEST OF CLASS from page 1
floor, in addition to hearing the panel
members lecture on these products.
7
The 2021 Cellerant Best of Class
Technology Award Winners are:
• 3Shape Trios 4
• Bellus3D Dental Pro
• Bien-Air iOptima
• Carestream Dental CS 9600
• Dentsply Sirona PrimeScan
• Dentulu Teledentistry
• Envista DTX Studio Clinic
• exocad Chairside CAD
• Greenmark Biomedical
LumiCare Rinse
• Medit i700
• MMG Fusion ChairFill &
Marketing Tracker
• MouthWatch Teledent
• Nobio Ltd. infinix
• Prexion 3D Excelsior Pro CBCT
• Shofu EyeSpecial
• Simplifeye Amplify Live Chat
• Ultradent Umbrella Retractor
• Weave — VOIP
• YAPI
• Zent Flex
“One of the lessons of the last 18
months has been that deploying leading-edge technology in today’s dental
practice environment is anything
but a luxury,” said Chris Salierno,
DDS, Cellerant Best of Class panel
member.
“This year’s list of winners include
products that can future proof every
aspect of your practice, whether that
be from the perspective of efficient
workflow, clinical excellence or new
patient growth and retention.”
The Cellerant Best of Class Tech-
University School of Dental Medicine
• Andrew Johnston, RDH, BSBM,
director of hygiene, Coast Dental; cohost, A Tale of Two Hygienists
• Amanda Hill, RDH, BSDH, host,
Your Dental Top 5; editorial advisory
board, RDH Magazine; industry educator, Dental Post; certified educator,
OSAP-DALE Foundation
• Brooke Crouch, RDH, vice president, American Mobile & Teledentistry Alliance; clinical advisory
board chair, Virginia Health Catalyst;
oral health action team chair, United
Way of Roanoke Valley
• Kristin Goodfellow, RDH, BA,
clinical director, OraCare Oral Rinse;
2013 Recipient, Proctor & Gamble’s
Excellence in Patient Communication
Award; featured author, Dental Products Report & RDH Magazine
About the Cellerant Best of Class
Technology Award
nology Award is the only program of
its kind, earning coverage from the
dental media across North America.
This year, winning products are being
showcased here at SmileCon. Attendees have the unique opportunity to
experience these Best of Class technologies first-hand on the exhibition
Since the inaugural presentation in
2009, the Best of Class Technology
Awards have grown to occupy a
unique space in dentistry by creating awareness in the community of
manufacturers that are driving the
discussion as to how practices will
operate now and in the future.
The 2021 Cellerant Best of Class
Technology Award winners were
selected by a panel of the most prominent technology leaders in dentistry:
Paul Feuerstein, DMD, editor-in-chief
for Dentistry Today; John Flucke, DDS,
technology editor for Dental Products
Report; Marty Jablow, DMD, known as
America’s technology coach; Pamela
Maragliano-Muniz, DMD, editor-inchief of Dental Economics; Chris Salierno, DDS, editor-in-chief of Dental
Economics; and Shuman.
During the course of each year,
the panel members seek out and conduct research on potentially practicechanging technologies, with deliberations on nominees and final voting
typically taking place in February.
Panelists are precluded from voting
in any category where they have
consulting relationships. The entire
selection process is conducted and
managed on a not-for-profit basis.
For more information on the Cellerant Best of Class Awards and the 2021
Award Winners, go to www.cellerantconsulting.com/best-of-class-2021.
• Michelle Strange, MSDH, RDH,
co-host, A Tale of Two Hygienists; client success manager, MouthWatch;
co-founder, LevelUp Infection Prevention; editorial advisory board, Dental
Economics
• Nancy Miller, RDH, BA, founder,
UltraConcepts; clinical advisor, Jameson Management; adjunct faculty &
clinical instructor, Northeast Wisconsin Technical College;
• Sarah Crow, RDH, president-elect,
ADHA Massachusetts; co-founder
MDHA Mentor Liaison Team; recipient, Massachusetts Dental Society
Hygienist of the Year; recipient, Middlesex Community College Member of
the Year; feature writer, ADHA Access
Magazine
For more information, visit www.
cellerantconsulting.com.
Here in Las Vegas
Visit the 2021 winners in the Best of
Class Alley during SmileCon 2021.
In addition, early-career dentists are
invited to a special look Wednesday
from 10 to 11 a.m. at the Cellerant Best
of Class Technology Award winners in
the Best of Class Alley in Dental Central, B-4519. Come and enjoy libations
while taking advantage of exclusive
deals, just for new dentists!
About Cellerant Consulting
Group
Founded and led by Shuman, Cellerant provides strategic dental
market insights, clinical expertise,
implementation resources and support to accelerate growth for client
dental companies. Cellerant services
include new concept incubation,
clinical product evaluation, product development, continuing education program development and C.E.
sponsorship, strategic branding and
marketing, online marketing, content
marketing and dental media relations
management.
As an orthodontist and former
owner of a 10-doctor multi-specialty
private group practice, Shuman
guides clients to offer products that
engage dental customers and provide
sustained differentiation. Cellerant
operates under a unique model that
merges leading voices in clinical
product evaluation and strategic partner companies to provide a menu of
services from one easily accessible
network.
[5] =>
[6] =>
6
exhibitors
ADA SmileCon — Oct. 12, 2021
Ease your aches and pains with
better chairs and arm support
By RGP Staff
n The phrase “pain in the neck” is
probably not just used metaphorically by most dentists. In fact, studies
in recent years have shown upwards
of 75 percent of dentists say that
the profession takes a real toll on
the human body.
The demanding and unnatural postural positions and steady hand-andarm precision required for dentistry
can cause severe damage to the musculoskeletal system, these studies
have shown.
In particular, the neck, back and
arms are the areas most at risk for
injury and fatigue as related to dentistry, RGP states.
To combat this, RGP has been providing innovative ergonomic-support
AD
Here in Las Vegas
To try out RGP clinician and hygiene
chairs, visit booth No. D-1305.
options for the dentist since 1995 and
is proud to be a long-time exhibitor
here at the ADA’s SmileCon, the company asserts.
If you have never before considered using RGP chairs and arm supports to help with your pain and posture, or if you would like to prevent
these things from creeping up on you
down the line, the ADA’s SmileCon is
a great time to get started.
For instance, one special that you
will only find here at the show: RGP
is offering a free set of Relax & Hydro
Arms with every doctor or hygiene
chair purchased. (This equates to a
roughly $400 retail value, yours free
with purchase, only at this show.)
RGP staff says this is definitely
a promotion attendees should not
miss, and this promotion will offer
clinicians a true risk-free trial of a
popular tool that many dentists not
only rely on but claim they cannot
work without.
All RGP products come with a
30-day trial period.
To give any of these products a try,
stop by booth No. D-1305. RGP says
you won’t regret it!
Head to RGP (booth
No. D-1305) for all your
ergonomic-support
options. (Photo/
Provided by RGP)
4
[7] =>
[8] =>
8
exhibitors
ADA SmileCon — Oct. 12, 2021
Expansion brings new innovations
By Medidenta Staff
n Medidenta has been serving dental professionals going on 80 years
by innovating and never taking its
foot off the pedal, according to the
company. Medidenta is proud to
announce the integration of the following full-scale product categories.
Full hygiene lineup
Prophy Magic’s CR Choice DPA lineup
consists of more than seven different
types of prophy angles to suit your
style, air and water syringe tips, prophy paste and new lube-free hygiene
AD
(Photos/
Provided by
Medidenta)
3
Here in Las Vegas
To learn more about Medidenta’s many
product offerings, stop by the booth,
D-1612.
handpieces that are free with bulk
deals on prophy angles.
Expanded handpiece
department
Medidenta’s expanded handpieces
include the introduction of the new
Freestyle™ Pro cordless hygiene phenom along with the Air-Free™ 90°,
which has realized a new purpose
post-COVID. The company also offers
its Turbo Torque highspeed, surgical
handpieces, essential lineups and
burs — something for every handpiece
need. In addition, Medidenta’s repair
department services all makes and
models and offers free UPS pickup.
Back to endo with Dr. Carlos
Ramos on staff
Following the acquisition of the
Genius™ Line from Ultradent™, Medidenta is proud to release the Genius
Proflex line, along with the M-series
lineup that matches up with industry
standards but at a fraction of the cost,
according to the company. Medidenta
also offers the state-of-the-art ACE
cordless endo with built-in apex locator and SONUS Piezo Ultrasonic with
variable tips that the company promises will simplify endo.
Teeth whitening with 20 years of
dental experience
Medidenta now offers a complete
lineup of teeth whitening solutions
from Whiter Image Dental — 40 percent in-office solutions, take home
products from 9 to 12 percent and
aftercare products for remineralizing and maintenance. Medidenta is
excited to offer this premier line to its
customers.
A new complete line of PPE
COVID-19 created the need for many
to expand their PPE so Medidenta
followed suit, expanding its existing
personal protection lines to include
ASTM Level 1,2 and 3 masks with
KN95 as well as full-face shields
both disposable and reusable plus a
full product line of 70 to 80 percent
sanitizers.
Meet the newest team member
Medidenta announces
the hiring and appointment of Cherie Boles
as the new sales director for North America.
Boles brings more than
32 years experience
5
in dental handpieces,
Cherie
previously with Lares
Boles
Research and now on
board with this growing team. As the
director of sales, Boles is available to
service existing accounts and introduce Medidenta’s expansive catalog
to dental professionals nationwide.
[9] =>
[10] =>
10
exhibitors
ADA SmileCon — Oct. 12, 2021
Laser esthetics with LightWalker
By Fotona Staff
n Did you know that in addition to
its advanced dental treatments, the
Fotona LightWalker ® laser can also
offer patients facial esthetic rejuvenation options?
Skin rejuvenation treatments
are in high demand, and many are
looking for options that naturally
enhance, without injectables. According to Fotona, two treatments that
fit patients’ needs are SmoothLase,™
a wrinkle reduction treatment for
around the mouth, and LipLase,™ a
gentle yet effective treatment in providing patients with fuller, enhanced
lips.
Enabled with unique Fotona pulse
characteristics, both SmoothLase
and LipLase use the photothermal
capabilities of the LightWalker laser
to convert and initiate the formation
of new and more elastic collagen.
After years of practicing restorative dentistry, Harvey Shiffman,
DDS, said about the LightWalker: “I
noticed that after delivering beautiful smile makeovers, my patients
would look in the mirror and point
to wrinkles and say, ‘I hate this.’
Fotona’s LightWalker has given me
many options for facial rejuvenation,
‘turning back the clock,’ with both
intra-oral and extra-oral options to
help patients look better, feel better
Here in Las Vegas
To learn more about the Fotona LightWalker laser and the SmoothLase and
LipLase, stop by the Fotona booth,
No. D-1401.
and complete that cosmetic makeover.”
How does SmoothLase work? The
characteristics of the proprietary
non-ablative “Smooth Mode” pulse
delivers intense heat to the tissues,
simultaneously shrinking and tightening existing collagen bundles
while stimulating the creation of new
collagen. A specialized handpiece
delivers the unique Smooth Mode
pulses to the intraoral mucosa.
Treating the entirety of the oral
cavity results in the tightening of the
skin around the mouth and cheeks,
leading to reduction in nasolabial
folds, according to the company.
With LipLase, the laser delivers
targeted heat pulses into the lips
to stimulate new collaged formation
resulting in fuller, more defined and
enhanced lips, the company asserts.
“The LightWalker is great for facial
rejuvenation, which has become a
very popular procedure to look and
feel younger without undergoing
invasive surgical procedures,” Shiffman said.
5
The LightWalker. (Photo/Provided by Fotona)
Now you can show patients their
future with Medit’s Smile Design app
By Medit Staff
n Medit, a company known as a
leader in 3-D digital solutions, has
released Medit Smile Design, part of
the Medit Apps collection.
Medit Smile Design software helps
perform smile simulation quickly
and effectively by working with 2-D
images, according to the company.
Simply load in an image of the patient
and their teeth and show them how
they could look with treatment.
According to Medit, Smile Design
is an excellent consultation tool
because it assists dentists with helping patients envision an outcome. The
app lets you create various possible
simulations and show the results to
your patient for comparison.
Here in Las Vegas
Learn more at www.medit.com. To start
your experience with Medit Apps, visit
www.medit.com/medit-link-apps.
According to the company, Smile
Design is the most utilized and popular app among Medit Apps.
Medit Apps is one offering of many
from Medit, a company specializing
in 3-D measurement and CAD/CAM
solutions for dental clinics and labs,
including intraoral scanners, based
on its own patented state-of-the-art
technology. The company’s mission
is to provide innovative technology
and high-quality products to ensure
mutual growth for all partners.
Medit Smile Design allows dentists
to load in an image of the patient and their
teeth and show them how they could look
with treatment. (Photo/Provided by Medit)
5
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