today ADA Honolulu, October 18, 2018today ADA Honolulu, October 18, 2018today ADA Honolulu, October 18, 2018

today ADA Honolulu, October 18, 2018

Above the rest / Exhibitors

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ADA 2018 · Honolulu, Hawaii · Thursday, October 18, 2018

				

Vol. 11, No. 1

Combining power
with flex coupling

Partial dentures
just got better

Who do you call in
your time of need?

New handpiece
promises to provide a
convenient yet powerful
performance.

The polymer frame
material that’s not too
rigid and stiff and not
too flexible either.

New campaign offers
insights into moments
where Henry Schein
came through in a pinch.

»page 6

»page 8

»page 10

Above
the rest

To greet dentists and visitors to Honolulu to ADA 2018 – America’s Dental Meeting, the ADA will host ‘Some Enchanted
Evening: A Welcome Celebration’ at the Waikiki Shell today from 5:30 to 9 p.m., billed as a musical celebration of the many
cultures that call Hawaii home. (Photo/today Staff file photo)
5

n There is nothing like a dental meeting in Hawaii. The beach is down the
street, the exhibit hall is full of the
best products and technology the dental industry has seen this year, and,
here at ADA 2018 — America’s Dental
Meeting, the continuing education is
in a league of its own.
According to the ADA 2018 organizing committee, this year many of
the education offerings came via
requests from members, including
special courses on sleep medicine,
minimally invasive dentistry, cosmetic dentistry, mouth inflammation and the relationship between
oral health and overall health.
Returning highlights of the meeting
include campfire sessions (informal
group discussions with experts and
see ABOVE, page 4

8

Drop off donations to help the underserved
n A local philanthropic organization will benefit thanks to the Alliance
of the American Dental Association’s
service project at ADA 2018 — America’s Dental Meeting, and ADA members are invited to join in the effort.
The alliance will coordinate the
Head 2 Toe Project, which supports a
local nonprofit by collecting and distributing oral health-care items and

other necessities. Alliance members
will distribute the items to the Next
Step Shelter in Honolulu, an emergency shelter for couples and individuals that provides housing placement
help, job training, referrals for health
care and more.
Annual meeting attendees can
drop off donations of personal hygiene
items through Friday at the Hawaii

Convention Center on the third floor
across from Room 317.
ADA members and those interested
in joining the alliance are invited to
the alliance’s Dental Health Education Luncheon at noon on Saturday
at the Moana Surfrider, a Westin
Resort & Spa. Visit allianceada.net to
register.
For more information about the

Head 2 Toe project or the alliance,
contact Lissette Zuknick or Kelsey
Bulnes at info@allianceada.org or call
(813) 540-2154. A complete list of
items being collected for the project
is available at AllianceADA.org/head2-toe-project.
(Source: American Dental
Association)


[2] =>

[3] =>

[4] =>
4
ABOVE from page 1
7

speakers) and the Women in Dentistry Leadership Series, which was
first introduced at the 2017 annual
meeting and features leadership
talks from female thought leaders.
This program, sponsored by Crest +
Oral-B, returns with keynote courses
and deep-dive conversations and
takes place daily at 10:30 a.m.
Today, Tasha Eurich will present
“Self Awareness: The Path to Success in Your Practice and Life.” An
organizational psychologist, Eurich
will help attendees discover how selfawareness can make them a more
confident, respected and effective
leader.
On Friday, Kindra Hall will present
“It’s OK to Celebrate Your Accomplishments.” A columnist at INC.com, Hall
will show attendees how crafting
AD

from page one
their story to illustrate their achievements can be effective.
Then on Saturday, Michelle Poler
will present “Fear Less, Do More.” A
TEDx speaker, researcher and influencer, Poler will challenge attendees
to get out of their comfort zone and tap
into their full potential.
The New and Emerging Speaker
Series also returns to the ADA this
year. The series offers up-and-coming
educators the chance to be part of
the official speaker series lineup at
annual meetings.
Two presenters were selected to be
part of this year’s lineup after delivering talks at ADA 2017 in Atlanta.
Kelli Jaecks’ is offering “Martinis and
Menopause: Implications for Women’s
Health,” scheduled for Saturday at
7 a.m. She will also present the course
“Body on Fire: Inflammation’s Role
in Oral-Systemic Links,” scheduled

ADA 2018 — October 18, 2018

for Sunday at 7:30 a.m. Jaecks, on the
Oregon Oral Health Coalition Board
and president of Verbal Impact!, published a book this year called “Martinis and Menopause: Strategies, Science and Sips that Empower Women
to Beat the Hormone Groan.”
Dr. Amy Dayries-Ling, a general
dentist in the Atlanta suburbs, will
also present two courses: “Integrating Whole Body Health in the Hygiene
Chair” on Saturday at 11:30 a.m. and
“Holistic Dentistry: Practical Applications to Support Health” on Saturday
at 7:30 a.m.
For more information on speakers
and courses, as well as on exhibitors
and the many networking events
offered this year, download the ADA
events app to your smartphone.
(Source: American Dental
Association)

		

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the Publisher

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Published by Tribune America
© 2018 Tribune America, LLC
All rights reserved.

today American Dental Association
Show Dailies Vol. 11 appear during the
ADA 2018 — America’s Dental Meeting
in Honolulu, Hawaii, Oct. 18–20, 2018.
Tribune America makes every effort
to report clinical information and
manufacturers’ product news
accurately, but cannot assume
responsibility for the validity of product
claims, or for typographical errors.
The publishers also do not assume
responsibility for product names or
claims, or statements made by
advertisers.
Opinions expressed by authors are
their own and may not reflect those
of Tribune America or Dental Tribune
International.


[5] =>

[6] =>
6

exhibitors

ADA 2018 — October 18, 2018

Presenting the StarDental
430 Torque Flex handpiece
To learn more, visit booth No. 1635 here in Honolulu
By DentalEZ Staff
n DentalEZ® Integrated Solutions is
proud to present the 430SWL® Torque
Flex handpiece from StarDental®.
Combining the power of the StarDental 430 Torque with flex coupling,
the 430SWL Torque Flex handpiece
provides convenient, powerful performance for your practice, according to the company. With 31 watts of
power, the 430SWL Torque Flex has
the power you need for all of your
high-speed procedures.
“Dentists can now experience the
power of our best performing handpiece without having to change their
existing flex swivels,” said Eric B.
Reno, brand manager — StarDental
Products.
AD

Here in Honolulu
To learn more about the 430SWL
Torque Flex handpiece from StarDental, stop by the DentalEZ booth,
No. 1635.

Made in the United States, the
430SWL Torque Flex handpiece is
dependable while maintaining features similar to the 430SWL Torque.
The small, 11.1-mm diameter head
and the fiber optics are ideal for
operative site visibility, the company
asserts. Backed by a two-year limited
warranty, the 430SWL Torque Flex
comes with a lubricated design option
to match your existing processing
regimens.

For more information about the
430 Torque Flex, visit www.dentalez.
com or contact your local DentalEZ
sales rep.

About DentalEZ

DentalEZ Integrated Solutions is committed to providing real solutions to
everyday challenges in oral health
care by uniquely combining innovation focused on simplification and efficiency in value-based products and
outstanding customer service and
support, according to the company.
DentalEZ manufactures a full line
of products and brands, including
StarDental, DentalEZ Equipment,
RAMVAC®, NevinLabs™ and Columbia Dentoform®. For more information, visit www.dentalez.com.

The 430SWL
Torque Flex
handpiece from
StarDental.
(Photo/Provided
by DentalEZ)
3


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8

exhibitors

ADA 2018 — October 18, 2018

Solvay Dental 360 shows off
its paradigm-shifting polymer
Here in Honolulu, company is offering dentists special pricing for premium alternative to metal partials
By Solvay Dental 360 Staff
n Solvay Dental 360™ is bringing
Ultaire™ AKP, a high-performance
polymer for removable partial denture (RPD) frames, to the ADA 2018
— America’s Dental Meeting, here in
Honolulu.
Ultaire AKP was specifically
designed to fill the gap between metal
RPDs, which can be too rigid and stiff,
and other polymer frame materials
that can be too flexible.
Here at the show, Solvay Dental
360 will have a special offer for dentists who visit its booth: two Ultaire
AKP partials for the price of one. To
recieve the offer, dentists can stop by
booth No. 1043.
“Dentists and patients alike are
demanding better materials for RPDs,
and Ultaire AKP delivers in a way that
metal and other polymer options simply cannot,” says Shawn Shorrock,
global director, Solvay Dental 360.
“We saw an unmet need to replace
metal in dental materials, similar
to other markets we serve such as
orthopedic and cardiovascular, and
we worked closely with dentists to
ensure Ultaire AKP best serves their
needs and those of their patients.”
As patients become more aware
of the effects of metal — the potential
allergies, toxicity and taste — they are
also becoming more proactive, asking for partial dentures that feel natural, comfortable and are esthetically
appealing. Ultaire AKP is an innovative aryl ketone polymer that provides a biocompatible, lightweight,
metal-free, non-irritating and more
esthetically pleasing alternative to
traditional metal RPD frames, according to the company.
Ultaire AKP is a rigid material
— not flexible — suitable as a metal
replacement and different than the
other non-metal materials currently
on the market, the company asserts.
It is both strong enough and tough
enough to be tooth-supported and
help reduce bone loss, yet it is flexible
enough to engage undercuts more
deeply.
Making multiple adjustments to a
milled RPD can be time-consuming
and frustrating for patients and dentists alike. Furthermore, months or
even years of adjustments tend to
wear down once-healthy teeth. Not

At top, the Ultaire AKP.
At left, the traditional metal partial
dentures compared to the Ultaire AKP.
(Photos/Provided by Solvay Dental 360)
5
3

only does Ultaire AKP provide an
esthetically pleasing, biocompatible
alternative to metal, once an RPD
made out of Ultaire AKP is designed
and fitted, adjustments should not be
necessary — saving the dentist and
patient valuable time.
“Ultaire AKP is a paradigmshifting polymer — it really hits the
sweet spot between metal and the
flexible systems on the market today,”
says Ryan Murphy, PhD, technology
manager and polymer scientist at
Solvay Dental 360.

Here in Honolulu
To learn more about Ultaire AKP,
stop by the Solvay Dental 360 booth,
No. 1043.

“It is a unique proprietary chemistry developed specifically for RPDs.
There is no direct one-to-one comparison to any of the metal or polymer systems that are currently on the market
for RPDs.”
Solvay Dental 360 is a part of the

global company Solvay, a leader in
high-performance polymers used in
the health-care industry for medical
and dental devices, equipment and
instrumentation, including implantable applications.
With more than 35 brands in
more than 1,500 formulations, Solvay
has the broadest portfolio of highperformance health-care polymers in
the world, the company asserts.
Additional information and conditions of the promotion can be found at
SolvayDental360.com.


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10

exhibitors

ADA 2018 — October 18, 2018

Henry Schein launches ‘Rely on
Henry Schein’ brand campaign
Campaign features
customer success stories
involving the support
of Henry Schein

Here in Honolulu
To learn more about Henry Schein and
how it can help your practice, stop by
the booth, No. 1305. To learn more
about the ‘Rely on Henry Schein’ campaign, go online to www.henryschein.
com/relyonus.

By Henry Schein Staff
n Henry Schein Inc. has announced
the launch of a brand campaign
titled “Rely on Henry Schein” that
conveys the stories of customers discussing the critical role Henry Schein
plays in their success.
The campaign initially features
three dental practices and their
unique stories that reflect the company’s mission to help clinicians be
more successful so they can focus
on delivering the best quality care.
AD

The #relyonhenryschein campaign
features videos on the company’s
website and social media pages along
with advertising placements in dental trade magazines as well as Henry
Schein’s own publications.
The launch features the stories of
three dental practices and their owners: LIC Dental Associates, and Dr. Ishwinder Saran, of Long Island City,
N.Y.; Roschella & Zinger Dental Group,
and Drs. Karen Roschella and Ann

Zinger, of Marriottsville, Md.; and Clinique Dentaire Tapiero Bouhadana,
and Drs. Maurice Tapiero and Anne
Bouhadana,
of
Saint-Bruno-deMontarville, Quebec, Canada. Each
story details an event in which Henry
Schein’s expertise allowed the practice to prosper in a time of need.
More stories will roll out during the
balance of the year and through 2019.
“We strongly believe our hightouch, full-service value proposition
makes a positive difference in the
lives of our customers, and we can
think of no better way to convey that
message than to have our customers
tell their story in their own words,”
said Stanley M. Bergman, chairman
of the board and CEO of Henry Schein.
“We are honored that these exceptional professionals would allow us
to share their experience with Henry

Schein, and we look forward to bringing more success stories to life in the
months ahead.”
Each story explores a particular
event that led the customer to call on
Henry Schein for help. In “Built from
the Ground Up,” Saran tells the story
of how Henry Schein helped him
establish his first practice. In “Equipment Down!”, Roschella and Zinger
explain how Henry Schein reacted
quickly to avoid the loss of potentially
weeks of customer visits by a sudden
equipment failure. And in “The Comeback,” the husband-and-wife team of
Tapiero and Bouhadana describe the
tragic loss of their practice to a fire
and the work Henry Schein did to get
the business up and running.
To see these stories and more about
the campaign, go online to www.
henryschein.com/relyonus.


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