Ortho Tribune U.S. No. 4, 2011
Raising awareness of cleft lip and palate / Practical attitude and enthusiasm / Industry / Array of events highlight OrthoVOICE
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ON
ITI
ED
IA
LG
OR
P
SP
EC
ORTHO TRIBUNE
The World’s Orthodontic Newspaper · U.S. Edition
July 2011
www.ortho-tribune.com
Vol. 6, No. 4
Get enthused
Parties, dinner, more
New on the market
Your attitude can
make a difference
OrthoVOICE offers social
and educational events
Instrument line hopes
to be a Triumph
5
uPage
uPage
Raising
awareness
of cleft lip
and palate
2
uPage
Imagine the future
GORP brings residents,
orthodontists and
exhibitors together for
three days of learning
and networking
Brothers help shed
light on condition
and risk factors
By Kristine Colker, Managing Editor
C
g OT page 3
I
f you’re an orthodontic resident,
Saint Louis University is the place
to be come July 28–31. For those
few days, the 23rd annual Graduate Orthodontic Residents Program
(GORP) will give students from
across the United States and Canada
a chance to hear from some of the
industry’s top speakers while meeting with a variety of companies to
get a firsthand look at new products
and technology.
The idea for GORP began in 1989
as a means of bringing the orthodontists of the future together for
a summer meeting, while at the
same time creating an environment
to foster professional growth and
interpersonal relationships among
colleagues and representatives of
g OT page 6
St. Louis is the site of the Graduate
Orthodontic Residents Program.
(Photo/www.dreamstime.com)
Dental Tribune America
116 West 23rd Street
Suite #500
New York, NY 10011
arter Osborne and Mason
Osborne have a lot in common. Not only are they brothers who love to laugh, they also
share one unique characteristic:
they were born with forms of cleft
lip and palate.
To help with the boys’ overall
treatment and care, the Osborne
family has a team of nationally recognized experts in the Cleft Lip and
Palate Center at Nationwide Children’s Hospital.
While the odds of having a child
born with cleft lip and palate are
1 in 700, the odds increase significantly for parents who already have
a child with cleft lip and palate.
Cleft lip and palate, a condition
often believed to occur more frequently in developing countries, is
the most common birth defect in the
United States after congenital heart
disease.
Genetics plays an important
5
AD
PRSRT STD
U.S. POSTAGE
PAID
SAN ANTONIO, TX
PERMIT #1396
[2] =>
2
From the Editor
Ortho Tribune | JUly 2011
Practical attitude
and enthusiasm
By Dennis J. Tartakow, DMD, MEd, EdD, PhD
Editor in Chief
W
hen I began practicing
orthodontics in 1975,
advertising was virtually
verboten. As time passed, more and
more dentists and physicians began
placing ads in newspapers, flyers,
etc. to allure new patients into their
practices. I believed that advertising
should only be considered by word
of mouth from happy patients.
In time, my views on advertising gradually changed, even though
I never used any media sources.
Regardless of choosing to advertise or not, it all begins with our
own attitude. Patients will notice
whether or not a practice is too
busy, understaffed, always behind
in scheduling, full of doctor-staff
disagreements, preoccupied with
staff members blaming or griping
among themselves, etc. When trouble exist in our homes, that too can
creep into our practices; the doctor
(or staff) will show it and the patient
will notice it.
The greatest marketing strategy
executed inefficiently will be fulfilled worse than a bad plan performed with lots of enthusiasm.
Enthusiasm is contagious. When
we make others, especially our
patients, enthusiastic about what
we are doing, those patients will be
on our side.
None of us is perfect. The world
is not perfect. However, paying
attention to details and working
Tell us
what
you
think!
‘The greatest
marketing strategy
executed inefficiently
will be fulfilled
worse than a bad
plan performed with
lots of enthusiasm.
Enthusiasm is
contagious. When
we make others,
especially our
patients, enthusiastic
about what we are
doing, those patients
will be on our side.’
as a team will make our practices
become a desired venue for attracting new patients, which is the lifeline of our careers. James Joyce
(Irish novelist, 1882–1841) stated it
perfectly: “A man of genius makes
no mistakes; his errors are volitional and are the portals of discovery.”
Success begins from out of the
office first and foremost — and it
begins with our attitude about ourselves.
As Friedrich Nietzsche (German
scholar, philosopher and critic of
culture, 1844-1900) stated: “You
have your way. I have my way. As
for the right way, the correct way,
and only the correct way, it does
not exist.”
Professional advertising has
come a long way in the past 40 years.
It has emerged from a sneered-at
and costly thing for early “advertising dentists” to a concept and
product that has been so accepted
and interwoven into our society that
wherever we go, we see dentists on
billboards, bench signs, road cleanup signs and even movie theater
previews. The most updated and
significant form of advertising today
Do you have general comments or criticism you
would like to share? Is there a particular topic you
would like to see more articles about? Let us know
by e-mailing us at feedback@dental-tribune.com.
If you would like to make any change to your
subscription (name, address or to opt out) please
send us an e-mail at database@dental-tribune.
com and be sure to include which publication you
are referring to. Also, please note that subscription
changes can take up to six weeks to process.
is via the Internet, Facebook, Twitter, etc.
When we compromise our
thoughts and objectives, we become
a product of mediocrity, but with
courage and conviction to keep our
level of professional conduct and
demeanor as high as possible, we
can maintain epistemic access to
the future with endless potential for
success.
The bottom line, and the most
important long-term way of building a practice, is still the old-fashioned way: by direct communication and taking excellent care of the
patient. Otherwise, it really doesn’t
matter how much time, money or
effort is spent on advertising —
patient satisfaction is what keeps
them coming in!
“Orthodontics, and indeed all of
dentistry if it is to survive as a profession, must continually reexamine its history and find relevant and
significant ideals to meet the crisis
of today” (Asbell, p. 211). OT
References
•
•
•
Asbell, M. (1990). A brief history
of orthodontics. American Journal
of Orthodontics and Dentofacial
Orthopedics, 96:3. p. 211.
Joyce, J. (1882–1841). Retrieved
from http://thinkexist.com/quotes/
james_joyce
Nietzsche,
F.
(1844–1900).
Retrieved from http://thinkexist.
com/quotes/friedrich_nietzsche
OT
Corrections
Ortho Tribune strives to maintain
the utmost accuracy in its news and
clinical reports. If you find a factual error or content that requires
clarification, please report the details
to Managing Editor Kristine Colker at
k.colker@dental-tribune.com.
Image courtesy of Dr. Earl Broker.
ORTHO TRIBUNE
The World’s Orthodontic Newspaper · U.S. Edition
Publisher & Chairman
Torsten Oemus
t.oemus@dental-tribune.com
Chief Operating Officer
Eric Seid, e.seid@dental-tribune.com
Group Editor & Designer
Robin Goodman
r.goodman@dental-tribune.com
Editor in Chief Ortho Tribune
Prof. Dennis Tartakow
d.tartakow@dental-tribune.com
International Editor Ortho Tribune
Dr. Reiner Oemus
r.oemus@dental-tribune.com
Managing Editor/Designer
Ortho Tribune & Show Dailies
Kristine Colker, k.colker@dental-tribune.com
Managing Editor/Designer
Implant, Lab & Endo Tribunes
Sierra Rendon, s.rendon@dental-tribune.com
Online Editor
Fred Michmershuizen
f.michmershuizen@dental-tribune.com
Product & Account Manager
Humberto Estrada
h.estrada@dental-tribune.com
Product & Account Manager
Mark Eisen
m.eisen@dental-tribune.com
Product & Account Manager
Gina Davison
g.davison@dental-tribune.com
Marketing Manager
Anna Wlodarczyk
a.wlodarczyk@dental-tribune.com
Marketing & Sales Assistant
Lorrie Young
l.young@dental-tribune.com
C.E. Manager
Julia Wehkamp
j.wehkamp@dental-tribune.com
C.E. International Sales Manager
Christiane Ferret
c.ferret@dtstudyclub.com
Dental Tribune America, LLC
116 West 23rd Street, Ste. 500
New York, NY 10011
Phone: (212) 244-7181
Fax: (212) 244-7185
Published by Dental Tribune America
© 2011, Dental Tribune International
All rights reserved.
Dental Tribune makes every effort to report
clinical information and manufacturer’s
product news accurately, but cannot assume
responsibility for the validity of product claims,
or for typographical errors. The publishers
also do not assume responsibility for product names or claims, or statements made by
advertisers. Opinions expressed by authors are
their own and may not reflect those of Dental
Tribune International.
OT Editorial Advisory Board
Jay Bowman, DMD, MSD
(Journalism & Education)
Robert Boyd, DDS, MEd
(Periodontics & Education)
Earl Broker, DDS
(T.M.D. & Orofacial Pain)
Tarek El-Bialy, BDS, MS, MS, PhD
(Research, Bioengineering & Education)
Donald Giddon, DMD, PhD
(Psychology & Education)
Donald Machen, DMD, MSD, MD, JD, MBA
(Medicine, Law & Business)
James Mah, DDS, MSc, MRCD, DMSc
(Craniofacial Imaging & Education)
Richard Masella, DMD (Education)
Malcolm Meister, DDS, MSM, JD
(Law & Education)
Harold Middleberg, DDS
(Practice Management)
Elliott Moskowitz, DDS, MSd
(Journalism & Education)
James Mulick, DDS, MSD
(Craniofacial Research & Education)
Ravindra Nanda, BDS, MDS, PhD
(Biomechanics & Education)
Edward O’Neil, MD (Internal Medicine)
Donald Picard, DDS, MS (Accounting)
Howard Sacks, DMD (Orthodontics)
Glenn Sameshima, DDS, PhD
(Research & Education)
Daniel Sarya, DDS, MPH (Public Health)
Keith Sherwood, DDS (Oral Surgery)
James Souers, DDS (Orthodontics)
Gregg Tartakow, DMD (Orthodontics)
& Ortho Tribune Associate Editor
[3] =>
Ortho Tribune | JUly 2011
News
3
f OT page 1º
role in the development of cleft lip
and palate, as seen in the Osborne
brothers, but environmental factors — such as prenatal exposure
to alcohol, cigarettes, illicit drugs
and some medications — may play
a role in some cases.
“The first time we even thought
about a cleft lip was just moments
after our oldest son, Carter, was
born,” said Chelsee Osborne, mother of Carter and Mason. “Then, it
happened again. The look on the
nurse’s face, I could tell something
was wrong — not in a million years
did we think this could happen
again.”
The Cleft Lip and Palate Center
at Nationwide Children’s Hospital
offers children and their families’
comprehensive care from a multidisciplinary team of nationally recognized clinicians.
Led by Richard Kirschner, MD
FACS, FAAP, chief of plastic surgery, the team comprises experts
from numerous specialties, including genetics. The geneticist evaluates every new patient to determine
if the cleft is isolated or part of an
underlying syndrome.
In addition to the geneticist, the
team is also composed of experts
from oral and maxillofacial surgery,
orthodontics, otolaryngology (ENT),
audiology, speech-language pathology, nursing, dentistry, social work
and psychology. This team of medical professionals helps optimize
facial appearance, speech, hearing,
dentofacial development and overall self-concept for children with
cleft lip and palate.
“Surgery is only the beginning,”
said Kirschner, also professor of
clinical surgery and pediatrics at
The Ohio State University College
of Medicine.
“No longer are we simply taking care of children as surgeons
alone, but as surgeons as part of a
multi-disciplinary health-care team
to address all of the areas of function and psycho-social well-being.”
Because of the advances in technology, cleft lip and palate can now
be diagnosed during a prenatal
visit. By using a level two ultrasound, obstetricians can identify the
condition in-utero.
To help families understand the
extent of their child’s condition,
the Cleft Lip and Palate Center at
Nationwide Children’s also offers
educational programs and outreach
to educate families about the care
and treatment needed for children
diagnosed with cleft lip or palate.
In addition to advances in technology, surgical techniques have
evolved that have dramatically
improved the outcomes of children
born with cleft lip or palate.
“Our team of experts not only
works to improve the physical
appearance of these children, the
members also work to give them a
normal smile, normal speech and,
ultimately, a normal life,” Kirschner
said. OT
(Source: PRWEB)
Above: Like his older brother,
Mason Osborne was born with a
cleft lip.
Left: Chelsee Osborne with sons
Mason and Carter. (Photos/
Nationwide Children’s Hospital)
AD
[4] =>
4
Industry
Ortho Tribune | JUly 2011
Build a better practice
Y
ou required specialized training to begin your orthodontic
practice, and now your practice requires specialized information technology experts in order to
take it to the next level.
The NTG Systems experts are
singularly able to help you integrate
the latest orthodontic-specific practice technology.
Whether you have existing technology that you are ready to advance
or are designing a new practice
from the ground up, you can trust
the experts at NTG to provide honest and objective recommendations
with timely integration support.
AD
Here is how the NTG Systems
team of experts can help you.
• Build a multi-practice network.
The NTG Systems experts know
that many orthodontic practices
have or will have multiple locations requiring specialized networking and technology. These
engineers are masters at designing, installing and supporting
optimal VPN or WAN network
design for large practices, allowing your offices to communicate
and share information seamlessly. Smaller local companies or
IT people may try to build these
highly complicated networks
but not to the ability of NTG.
While sometimes their networks
may function, few smaller outfits have the knowledge to make
them work quickly, smoothly and
effectively every single day or to
continue to support them as your
needs and orthodontic technology evolves. NTG Systems offers
the stability of a large organization, packed with experts who
have invested years of experience
into dental and orthodontic information technology. They have
worked with thousands of dentists and orthodontists all over the
country, saving you the worry of
downtime or wasted investments
and allowing you to profitably
practice in peace.
• Create the optimal orthodontic bay
with custom technology solutions.
Your ortho bay is important to
your patient experience; the last
thing you need is to complicate it
with too much technology. With
all-in-one systems, NTG has eliminated the need to put CPUs in
every cabinet or on the floor. The
result is a less cluttered but more
high-tech treatment area, allowing you, your staff and patients
to focus on the treatment, not the
technology. NTG’s experts will
work with you to customize your
solution to include iPads, dual
screens and patient entertainment or education screens where
you need them most. Imagine
working with IT specialists who
actually understand your unique
orthodontic work flow, how you
best operate and function and
how to make it even easier to
keep your patients smiling.
• Make case presentation more
effective. NTG Systems will customize your consult rooms, fully
equipped with everything you
need to keep your patients and
parents accepting the best treatment: smart boards, iPads or even
HD LCD screens for entertainment and education. Your NTG
Systems experts will help you
push the limits of technology to
become the progressive orthodontic practice in your area.
• Save you money on your technology. With NTG’s experts’ extensive training and years of knowledge working with thousands of
orthodontic practices nationwide,
you are guaranteed to receive
only the most honest, objective
and appropriate design solutions.
NTG’s reputation is on the line, so
you never have to wonder if your
technology will be left hanging.
The experts at NTG are not just
about doing it now, but helping you
understand your options and planning for your continued growth at
a level with which you are comfortable. You’ll understand the difference between NTG and smaller IT
companies, which look to pack in as
much as they can now because they
may not be here tomorrow.
NTG’s mission is to incorporate
only the appropriate cutting-edge
technologies that will improve your
orthodontic practice. NTG will
enable you to simplify your practice management, increase patient
understanding, allow greater efficiency, develop better integration
among your systems and impress
your patients with an up-to-date
practice — all of this while aiming
to provide orthodontists a rapid and
substantial return on investment.
For more information, visit www.
ntgsystems.com. OT
[5] =>
Events
Ortho Tribune | JUly 2011
5
Array of events highlight OrthoVOICE
O
rthoVOICE is carving its
own path in the orthodontic
industry. Among the lecturers and world-renowned teachers
found at OrthoVOICE 2011, attendees will find a spirit of entrepreneurship and excitement for the
future of the orthodontic profession.
OrthoVOICE is held each fall in
Las Vegas. Join clinicians, team
members, speakers and vendors
Oct. 20–22 for networking, smallgroup learning and lectures that
aim to help you grow your practice,
all while earning 12 C.E. hours.
Some of the highlights of OrthoVOICE 2011 include the following:
• Dinner with Strangers: Enjoy the
company of attendees, speakers
and exhibitors you might not otherwise meet in the relaxed setting of a shared meal. Dinner
with Strangers happens Thursday through Saturday. Restaurant
selections and sign-ups take place
on-site at the registration desk.
• VOICE of Excellence Lecture
(Friday opening session): The
inaugural lecture for this annual
series will be given by Dr. William Proffit. The VOICE lecturer
will be someone who has made a
significant and lasting contribution to the practice of orthodontics. This lecturer can be nominated by vendors and clinicians
who have participated in OrthoVOICE.
• Roundtable breakfasts: Sign up at
the registration desk for this free
Triumph
Orthodontic
Instruments
(Photo/Provided by
Ortho Organizers)
Ortho Organizers® has released
the Triumph™ Orthodontic Instrument line. Each instrument offers:
• Stainless-steel
insert
for
enhanced cutting performance
• High-quality, corrosion-resistant, stainless-steel forgings
• Laser-engraved part number
and applicable archwire sizes
for easy identification
• Instrument tips that stay aligned
and perform smoothly
• Smooth, round edges that provide an ergonomic design while
ensuring maximum comfort
and safety
• Diamond-honed cutting edges
• Satin finish that reduces glare
for precise treatment
Ortho Organizers
(888) 851-0533
OrthoOrganizers.com
event. Each roundtable breakfast
is sponsored by a company or
consultant who is a known expert
on the topic they are covering.
Roundtable breakfasts are from
7–8 a.m. Friday and Saturday.
Utilize this small-group time to
discover new concepts, reinvent
your systems and grow your practice.
• Opening cocktail party (6–7:30
p.m. Thursday): Join exhibitors,
speakers and colleagues at this
event packed with live Vegas
entertainment. Held in the exhibit
hall, this networking event offers
an opportunity to connect with
colleagues, vendors and speakers. All winners and prizes from
the golf tournament will be
announced along with other prizes and gifts.
• Networking party (5–6 p.m.
Friday): Immediately following
the last lecture of the day in the
exhibit hall, this networking party
will feature a framed authentic
Marilyn Monroe movie poster
giveaway to one of the attendees.
The networking party is intended
to be a forum where attendees
can relax and debrief from the
day’s events and lectures.
• OrthoVOICE Charity Golf Tournament (9 a.m.–4 p.m. Thursday):
Proceeds of this scramble-style
event go to the national Smile for
a Lifetime Foundation. OT
OT Attend OrthoVOICE
More details about the OrthoVOICE meeting can be found online
at orthovoice.com or facebook.com/
orthovoice.
Registration and deadlines
• Free – Exhibit hall only
• Free – Residents
• $299 – Regular registration before
July 31
• $399 – On-site registration
• Hotel rooms from $149 per night
Register at orthovoice.com.
AD
[6] =>
6
Events
f OT page 1
orthodontic manufacturers. The
meeting is held every other year
at the University of Michigan, with
alternate years at other institutions.
Past meetings have been held at
Harvard University, University of
Texas at Houston, University of Illinois at Chicago, Ohio State University, University of Toronto, University of Kentucky, University of
North Carolina and University of
Washington.
The meeting is sponsored by
donations from orthodontic exhibitors, by the American Board of
Orthodontics and its constituent
associations and the American Association of Orthodontists Foundation.
The speakers
During the three days, residents
AD
Ortho Tribune | JUly 2011
will hear from a variety of speakers.
Here is a look at who they are.
• Professor Eustáquio Afonso
Araújo received his DDS degree
from the Federal University of
Minas Gerais in Belo Horizonte,
Brazil, in 1969. In 1981, he received
his certificate and masters in orthodontics from the University of Pittsburgh. His professional life has
been devoted to orthodontic education and research. In addition, he is
recognized for his achievements in
sports as the head coach of the Brazilian Indoor (Futsal) Soccer Team.
• Dr. Ron Roncone received
his DDS in 1969 at the Marquette
University School of Dentistry. He
earned his postdoctoral certificate in
orthodontics in 1971 at the Forsyth
Dental Center and Harvard School
of Dental Medicine. Since 1972, he
has presented more than 1,000 lec-
tures in the areas of practice management, marketing, motivation,
mechanotherapy and orthodontic/
TMJ diagnosis and treatment.
• Dr. Rolf G. Behrents received his
dental training at Meharry Medical
College and his orthodontic training
from Case Western Reserve University. He is the executive director
of the Center for Advanced Dental
Education at Saint Louis University,
where he also serves as professor
and director of orthodontics.
• Dr. S. Jay Bowman developed
and teaches the Straightwire course
at the University of Michigan and
is an adjunct associate professor at
Saint Louis University. He is also a
clinical assistant professor at Case
Western Reserve University.
• Dr. David Sarver received his
DMD from The University of Alabama School of Dentistry in 1977
GORP
day-by-day
Thursday, July 28
• Noon–11 p.m.: Check-in
Friday, July 29
• 8 a.m.: Dale B. Wade Memorial
Golf Outing
• 8:30 a.m.: St. Louis Arch and
Anheuser-Busch Budweiser
Brewery Tours
• 6–7:30 p.m.: Cocktail reception
(exhibits open)
• 7:30 p.m.: Dinner and program
featuring Dr. Eustáquio Araújo
Saturday, July 30
• 8–9 a.m.: Breakfast and exhibitors
• 9–9:15 a.m.: Dr. Michael Rogers, president of the AAO
• 9:15–10:15 a.m.: Dr. Rolf Behrents, “Misadventures in
Orthodontics”
• 10:15–10:45 a.m.: Coffee and
exhibitors
• 10:45–11 a.m.: Fred Garrett,
AAOF
• 11:15 a.m.–noon: Dr. S. Jay
Bowman, “The Perpetual Saga
of Controversies in Tooth Regulation Through the Centuries”
• Noon–2 p.m.: Lunch and exhibitor time
• 2–2:15 p.m.: Council on New
and Younger Members
• 2:15–2:30 p.m.: Dr. Barry Briss,
ABO president
• 2:30–3:30 p.m.: Dr. Ron Roncone
• 3:30–4 p.m.: Exhibitors/coffee
• 4:30–7:30 p.m.: GORP picnic
• 9 p.m.: Resident party
Sunday, July 31
• 8–9:30 a.m.: Breakfast and
exhibitors
• 9:30–10:30 a.m.: Dr. David
Sarver, “The Aging Face and
How to Treatment Plan for a
Lifetime”
• 10:30–11 a.m.: Exhibitors/coffee break
• 11 a.m.–noon: Dr. David Sarver, “Microesthetic Finishing in
Orthodontics”
• Noon: Raffle
and his certificate and MS in orthodontics from the University of
North Carolina in 1979. He is an
adjunct professor in the University
of North Carolina Department of
Orthodontics and has authored or
co-authored more than 40 scientific
articles, seven book chapters and
two books.
The events
Each year, GORP offers residents a
choice of two activities to partake
in. This year’s choice is between a
golf tournament and a trip to the top
of the St. Louis Gateway Arch and a
tour of the Anheuser-Busch Budweiser Brewery. OT
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