Lab Tribune Middle East & Africa No. 2, 2016Lab Tribune Middle East & Africa No. 2, 2016Lab Tribune Middle East & Africa No. 2, 2016

Lab Tribune Middle East & Africa No. 2, 2016

IPS Style: more beautiful - easier and more comfortable / Mesa Dental Alloys: More than 40 Years’ Experience Directly at your Premeses / A sneak peek into one of the largest shops for dental laboratories

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www.dental-tribune.me

PRINTed in dubai

March-April 2016 | No. 2, Vol. 6

IPS Style: more beautiful, easier and more
comfortable
Ivoclar Vivadent launches a new metal-ceramic system Interview with Martin Frontull
and Domenika Diesing, both product managers at Ivoclar Vivadent.

By Ivoclar Vivadent AG
Ivoclar Vivadent is a pioneer in dental ceramics and a global market
leader in several product areas. The
company has revolutionized the
ceramic market over the past decades and created a comprehensive
product portfolio. Ivoclar Vivadent
has also gained a strong foothold in
the field of metal-ceramic materials,
which have been used as a standard product in dental labs for many
years. Although metal-free ceram-

of restorations are made of metalceramics. Overall, the market figures
show a stable global trend for this
business segment. All this indicates
that metal-ceramics continues to
play a relevant role. And will go on to
do so in the foreseeable future.
In spite of this, metal-ceramics has
seen very little development over
the past years. Digital framework
manufacturing is increasingly becoming a standard in laboratory
procedures, yet the manufacturers
of existing metal-ceramic systems

In spite of the new combination of crystals, the application and processing
procedure of IPS Style has remained unchanged. The ceramic materials are
handled as before and they are easy to shape. They offer considerable stability,
which is an advantage when applying them.
ics and digitally processed materials
have recently been at the focus of
public attention, Ivoclar Vivadent is
currently introducing a new metalceramic: IPS Style. Editor-in-Chief
Dan Krammer wanted to find out
more about this material. He invited
product managers Martin Frontull
and Domenika Diesing to a talk with
him.
Dental Tribune MEA/CAPPmea:Metalceramic materials have been around
for more than 40 years. Digital processing and CAD/CAM are gaining
momentum all over the world. Why
do you launch another metal-ceramic
now?
Domenika Diesing: Although the
media and communication are
dominated by the topic of CAD/CAM
technologies, metal-ceramic restorations - and therefore the conventional working method - are still part
of the day-to-day work in the dental
lab. Metal-ceramics still account for
the lion’s share of fixed prosthetics. Worldwide, still more than 60%

are hardly addressing this situation. New approaches reflecting this
development are nowhere to be
found. With regard to the economic
efficiency of processing procedures,
metal-ceramics still offer a great deal
of potential. If users are asked directly, it becomes once again evident
that they have unmet needs. With
increasing economic pressure, the
workflow has to be more efficient.
Customers want products that are
easy to use yet offer maximum esthetics. Transitions from analogue
to digital procedures should be
smooth. In a nutshell: even if metalceramics have been on the market
for a long time, there is still a lot of
potential for improvement.
Dental Tribune MEA/CAPPmea: In
other words, does IPS Style offer anything truly new or is it just “old wine in
new bottles”?
Martin Frontull: No, not at all! The
new metal-ceramic system offers
important innovations. It provides
a solution for many limitations

that existing systems have never
addressed in spite of having been
around for 40 years. Examples in
this respect are shrinkage and a handling procedure that often is less
than straightforward. Another example is esthetics - the number one
visible sales argument for any dental
lab work. IPS Style offers improvements in all these aspects.
The basic idea behind IPS Style is to
offer users as much freedom as possible in their work - and in their selection of framework materials.
Dental Tribune MEA/CAPPmea: What
exactly do you mean by this?
Martin Frontull: IPS Style is compatible with all customary alloys in the
indicated CTE range. It is even possible to apply IPS Style without bonding material if a base metal alloy is
used. This is an essential feature with
regard to compatibility with frameworks that are manufactured using
an analog or digital method. It goes
without saying that we have also assessed the compatibility of IPS Style
with our own alloys. The results have
been positive.
Dental Tribune MEA/CAPPmea: What
exactly is new or different about IPS
Style? What is special about it?
Martin Frontull: IPS Style is the first
metal-ceramic material to use patented oxyapatite. Oxyapatite crystals have never been used in a dental
ceramic before. This is a world first.
Leucite and fluorapatite crystals
have largely become established
as integral constituents of metalceramics. IPS Style complements
the known crystals with oxyapatite
to create a new crystal architecture.
This imparts the ceramic with tailormade properties. Leucite controls
the expansion and stability of the
ceramic. Fluorapatite provides a
natural inherent brightness, vitality
and expression. Oxyapatite crystals
fulfil a special function: They have a
high capacity for reflecting incident
light. This means that they reflect
a high amount of light or, the other
way round, they do not absorb light.
This significantly contributes to the
natural optical properties of the restoration and creates a depth effect.
Oxyapatite crystals are contained
in all shaded components of the
IPS Style range. Their content varies from opaquer to incisal materials. The translucency or opacity of
the material can be controlled by
varying the content of oxyapatite
crystals. The material’s excellent
inherent brightness leads to results
that look very natural in their oral

settings. They maintain their shade
regardless of how many times they
are fired.
Optimized shrinkage behaviour and
minimized rounding at the edges
during firing are further essential
aspects that give IPS Style its special edge. Users arrive at the desired
result in a short time. The final contours can already be established during the layering procedure before
the first firing process. The number

of firings is reduced as the need for
time-consuming layering procedures, required for corrective firings,
is eliminated. The time that the user
requires to complete the restoration
is reduced accordingly.
Domenika Diesing: In spite of the
new combination of crystals, the

ÿPage 2

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• Monolithic LS2 restorations showing a lifelike shade progression
• Exceptional combination of strength, esthetics and efficiency
• For crowns, veneers and hybrid abutment crowns
• Coordinated with high-precision Programat press furnaces
• Maximum cost effectiveness in the press technique

www.ivoclarvivadent.com
Ivoclar Vivadent AG
Bendererstrasse 2 | 9494 Schaan | Liechtenstein
Tel.: +423 235 35 35 | Fax: +423 235 33 60


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Dental Tribune Middle East & Africa Edition | 2/2016

◊Page 1

Patented oxyapatite is the distinguishing feature of the new IPS Style metal-ceramic. This means that IPS Style combines the known leucite and fluorapatite crystals with oxyapatite to form an innovative crystal structure. Oxyapatite crystals have a high capacity for reflecting incident light. A large amount of light is reflected…

application technique has generally
remained the same. The ceramic is
used as usual. The materials are easy
to contour and offer excellent stability during application. The combination of oxyapatite and fluorapatite
crystals, described by my colleague

above, imparts the material with its
unique optical characteristics.
In addition, the system has been designed to offer a large degree of flexibility: It includes components for
classic multi-layer techniques and
for single-layer techniques. Given

the comprehensive selection of
materials, IPS Style is a ceramic that
offers virtually limitless colour combinations.
Dental Tribune MEA/CAPPmea: Mr
Frontull, you said above that IPS Style

has been designed with the aim to afford users as much freedom as possible in their work. What do you mean
by this?
Martin Frontull: IPS Style does not impose restrictions on users in terms of
their preferred working style - all

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in keeping with our motto “Make it
your Style!”. As mentioned above,
the system comprises not only a
multitude of materials but also
specially designed components for
single-layer and multiple-layer techniques. This allows users to select
those materials from the IPS Style
range that match their personal
preferences and the given indication. Everything is possible - from
fast one-layer applications to highly
esthetic layering methods.
Dental Tribune MEA/CAPPmea: What
were the special challenges in the development of the new ceramic?
Martin Frontull: The market generally
expects to be supplied with innovations, but not in metal-ceramics. We
therefore had to develop a new product that was so well designed that it
would convince users of its benefits
straight away when they first see it.
Achieving this objective was a challenge. Another task was related to
materials science: The effects of the
individual constituents of a material
cannot always be reliably predicted
from the beginning. We had to solve
this aspect by carefully approaching
an optimum balance. We also had to
take into account that the targeted
improvement of one property may
result in the deterioration of another.
Our goal was to take advantage of the
benefits of oxyapatite without sacrificing the proven properties of leucite and fluorapatite. In addition, the
new metal ceramic should allow low
fusing temperatures while exhibiting the top-of-the-range properties
of high sintered ceramics. And one
more thing: The ceramic had to fit
into our existing ceramic concept. In
sum, we faced quite a few challenges.
Dental Tribune MEA/CAPPmea: For
what is IPS Style particularly suitable?
Martin Frontull: IPS Style is suitable
for any metal-ceramic restoration,
ranging from single crowns to multiple-unit bridges, veneers and restorations involving gingival parts. The
system encompasses both IPS Style
Ceram for the conventional multilayer technique and IPS Style Ceram
One for the one-layer technique. IPS
Style Ceram is particularly suitable
for areas where esthetics plays an
especially significant role such as in
the anterior region. In the posterior
region, IPS Style Ceram One is ideally used. IPS Style can be perfectly
matched with restorations made
of IPS e.max because the ceramic
blends with the overall oral surroundings functionally and esthetically without any difficulty. As a consequence, complex clinical cases can
be solved to the complete satisfaction of both the operator and patient.
Dental Tribune MEA/CAPPmea: What
do technicians need to know before
they use IPS Style for the first time?
Martin Frontull: IPS Style is an entirely new material and cannot be compared with existing products. However, the application procedure is the

ADA CERP is a service of the American Dental Association to assist dental professionals in identifying quality providersof continuing dental education.
ADA CERP does not approve or endorse individual courses or instructors, nor does it imply acceptance of credit hours by boards of dentistry.

ÿPage 3


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Dental Tribune Middle East & Africa Edition | 2/2016

3

lab tribune

◊Page 2

In spite of the fact that metal-ceramics are well known and long established
in the market, they still offer ample scope for optimization. The objective of
Ivoclar Vivadent has been to realize these optimizations and they have been
incorporated into the new IPS Style.
same as before. IPS Style can be processed in the customary procedure.
The matching powder opaquer, IPS
Style Ceram Powder Opaquer, is easy
to apply and reliably masks alloy
frameworks in a single thin coating.
The risk for errors is therefore minimized and special training is not required. The product is easy to handle
- and this is true for both the layering
materials and opaquer. IPS Style can
be described best in the following
words: more beautiful, easier and
more comfortable.
Dental Tribune MEA/CAPPmea: Who
is the new metal-ceramic designed
for?
Domenika Diesing: For everybody,
from beginner to experienced user.
It is equally suitable for those who

use an elaborate conventional layering technique and for those who
prefer a straightforward streamlined
method to fabricate restorations.
Because of these criteria, IPS Style is
suited for all laboratories, small or
large. It does not matter whether a
laboratory predominantly manufactures metal- or all-ceramic restorations, IPS Style meets the needs of
both types of labs. Being compatible
with the IPS Style range, IPS Ivocolor,
the new stains and glaze assortment
from Ivoclar Vivadent, bridges the
gap between these ceramics.
Dental Tribune MEA/CAPPmea: What
do you mean by this? Can you give us
more information about IPS Ivocolor?
Martin Frontull: IPS Ivocolor is a
universal assortment of glazes and

Fact box Make it your Style!
About IPS Style:
- First metal-ceramic with patented oxyapatite
- For maximum efficiency, easy handling and natural esthetics
in the dental lab
- Low-fusing ceramic in the classic CTE range
- Components for single and multiple layer techniques
- IPS Ivocolor is part of the IPS Style range and is suitable for
individualized staining and characterizations of restorations.
Indications:
- Single or multiple unit bridges
- Partial or fully contoured single crowns
- Veneers
- Restorations with gingival parts
- Ceramic shoulder contouring
IPS Style Powder Opaquer:
- Reliable masking effect even if applied in a thin coating
- Conventional brush application or spray-on technique

...and hardly any light is absorbed. This property contributes significantly to the depth effect of restorations veneered with IPS Style, similar to the depth effect of natural
teeth.

The IPS Style system includes not only a wide gamut of
materials but also special components for single- and
multiple-layer techniques. Users can select those materials that are best suited to their personal preferences and
the indication at hand.

In spite of the new combination of crystals, the application and processing procedure of IPS Style has remained
unchanged. The ceramic materials are handled as before
and they are easy to shape. They offer considerable stability, which is an advantage when applying them.

The IPS Style system has been designed with flexibility
in mind. It comprises components for both conventional
multiple layer techniques and single-layer techniques. The
comprehensive offering of materials enables virtually limitless colour combinations.

stains that comprises an innovative
portfolio of shades.
What is special about Ivocolor is the
fact that it can be used in conjunction with all fired IPS ceramics from
Ivoclar Vivadent and with the zirconium oxide materials from Wieland
Dental, e.g. Zenostar. This means that
IPS Ivocolor also provides a fabulous
option for all-ceramic restorations,
e.g. IPS e.max.
In the lab, IPS Ivocolor can be used as
an overarching link between metaland all-ceramic restorations. This not
only reduces the number of shades
that need to be kept in stock but also
considerably streamlines the fabrication of complex restorations.
Domenika Diesing: The advantage is
that now a single system can be used
for the entire gamut of ceramic materials. The aim of providing a range

that is manageable and economical
has been greatly achieved with this
system. It offers users a great deal of
flexibility: from staining and glazing
to mixing with ceramic materials.
Dental Tribune MEA/CAPPmea: What
initial feedback have you received
from the market? What conclusions
do you draw from this feedback?
Martin Frontull: We have received
very positive feedback from our
user tests so far. The initial feedback
described exactly those points that
mattered most to us. It confirmed
that IPS Style is easy to use, shows
low shrinkage and is stable when
layered. The esthetic properties have
been described as outstanding. There
is a great interest in this material.
Dental Tribune MEA/CAPPmea: Please
describe once again briefly the fea-

tures that make IPS Style so special.
Domenika Diesing: IPS Style combines productivity, product performance and esthetics in a single product. Fast, easy and faithful to nature.
Users can fabricate the restorations
using the method that suits them
best in line with the given clincial
situation without having to make
compromises. IPS Style has been
desigend to liberate dental technicians from annoying restrictions in keeping with the product motto:
“Make it your Style!”
Mr Frontull and Ms Diesing, thank you
for this interview.

Successful Launch of the Dentsply Sirona
CAD/CAM Disc Line
By Dentsply Sirona
Intelligent CAD/CAM solutions
from a single source – Dentsply
Sirona CAD/CAM now offers not
only the hardware and software for
single-source restorations, but the
materials as well. The most recent
confirmation of this comes from the
successful launch of the disc line for
the 5-axis inLab MC X5 production

Fig. 1: The disc line from Dentsply Sirona CAD/
CAM includes a conventional and a pre-shaded
translucent zirconium oxide sintered ceramic.

unit. From conventional-sintered zirconium oxide to pre-shaded translucent zirconium oxide to transparent
PMMA plastic for surgical guides, the
range of materials ensures high quality and safety for dental labs.
Bensheim/Salzburg, March 24th ,
2016. Dental technicians and inLab
MC X5 users all over the world can
now use various discs in the stand-

ard format (Ø 98.5 mm) from Dentsply Sirona CAD/CAM. The disc line
includes the inCoris ZI disc, a conventional zirconium oxide sintered
ceramic for producing frameworks
or more complex jobs, such as attachments and connecting bars. The
inCoris TZI C disc is just right for
those who want pre-shaded, translucent zirconium oxide. The inCoris
PMMA guide gives labs a transparent
plastic disc for
fast and cost effective in-house
production of
surgical guides.
Thus, integrated
implant
planning with inLab
software SW 15
requires neither
a model nor a
radiographic
template to produce guides. The

Fig. 2: Thanks to the standard format (Ø 98.5 mm), the
Dentsply Sirona CAD/CAM discs, such as the inCoris PMMA
guide disc pictured here, are optimally compatible with inLab MC X5 and with other production units as well.

color coding for material classes on
the Dentsply Sirona CAD/CAM discs,
which is applied consistently to
tools, tool magazine and in the inLab
CAM software, ensures convenient,
safe processing of discs with the inLab MC X5 laboratory unit.
With the standard format (Ø 98.5
mm), Dentsply Sirona CAD/CAM
discs can be used not only with the
inLab MC X5 production unit, but
with many other production units
that are open and suitable for the
disc format as well.
The inCoris PMMA guide, the inCoris
ZI and inCoris TZI C disc- the latter
two in various heights and colorsare available from specialized dealers. Furthermore, additional discs are
being developed, such as the cobaltchrome sintered metal inCoris CCB.
Visit www.dentsplysirona.com for
more information about Dentsply
Sirona and its products.

Fig. 3: The intelligent inLab MC X5 color
class concept is also used for Dentsply Sirona CAD/CAM discs, tools, tool magazine,
and in the inLab CAM software.
Dentsply Sirona
Sirona Straße 1
5071 Wals bei Salzburg, Austria
T +43 (0) 662 2450-588
F +43 (0) 662 2450-540
www.dentsplysirona.com


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lab tribune

Dental Tribune Middle East & Africa Edition | 2/2016

Mesa Dental Alloys: More than 40 Years’
Experience Directly at your Premeses
The Italian dental alloys manufacturer is increasing its efforts for its longstanding commitment

By MESA
With over 40 years’ experience and
located in Northern Italy, MESA
manufactures more than 50 types
of CoCr and NiCr based alloys (for
PFM, partials/prostheses, crowns &
bridges, soldering) and CoCr based
discs and bars for CAD/CAM milling.
All products have undergone
severe medical tests, comply with
ISO standards (ISO 9001: 2008;
ISO 13485:2012), are CE-marked and
FDA-certified (Operator Number:
10044677).
MESA products are successfully
used and distributed throughout
the world in comply with the local
necessary certifications and authorisations.
Now MESA is committed to work
personally with its international
partners and is organizing technical
trainings on-site. Hold by the Senior
Dental Technician Daniele Beccalossi with the assistance of dedicated MESA Sales Area Managers, the
courses focus on all the main steps
to properly use casting alloys in order to obtain the best Porcelain Fuse
to Metal results.
Starting from different plas-

Training Course Cambodia
ter and resin work solutions for
the model preparation, covering
all main steps of waxing build-up
and pinning, comparing the most
used casting methods, explaining
the best metal finishing techniques
and showing concretely how to proceed with the single steps of porcelain stratification (opaque, dentine,
enamel, translucent and stains layers, glazing and finishing), the cours-

es have been met with much success
in China, Pakistan, India, Sri Lanka
and Cambodia.
In particular the last training
held in the Faculty of Dentistry at the
International University of Phnom
Penh in February 2016 gathered
more than 30 participants from 15
different local laboratories.
Daniele Beccalossi praises a longstanding experience as Senior Dental

Dental Alloys
Via dell’Artigianato 35/37/39
25039 Travagliato (BS) Italy
T. +39 030 6863251
F. +39 030 6863252
info@mesaitalia.it - sales@mesaitalia.it

www.mesaitalia.it

Technician, trainer and demonstrator, having opened his own activity
already in 1990 and cooperating as
official lecturer for MATCHMAKER
CERAMIC by SCHOTTLANDER (UK),
GC DENTAL and NORITAKE porcelain (Japan). He has been working
with MESA since 2013.
MESA training are not only focused on traditional PFM procedure:
during the upcoming 11th edition of

DTIM (DENTAL TECHNICIAN INTERNATIONAL MEETING), which will be
held in Dubai next May, MESA staff
will introduce its CAD CAM material,
CoCr discs and bars.
Mesa has been producing
Chrome Cobalt discs for CAD/CAM
milling systems for over 10 years.
During this period of time, CAD/
CAM discs have been supplied in
many different materials and shapes,
meeting up the continuous changes
of the market requirements. At
present Mesa’s CAD/CAM discs are
provided from 6mm up to 30mm
height, with 95mm und 98,5mm diameter. Mesa also produces discs on
customers’ specifications.
MESA Cobalt Chrome Bars for
CAD/CAM processing instead have
been specifically designed to the
manufacturing of implant abutments. They are available in different
Co-Cr based materials, sizes, diameters and lengths. Their specifically
designed shape is intended to reduce
the milling costs and material scraps
typical of discs.

ÿPage 5


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Dental Tribune Middle East & Africa Edition | 2/2016

◊Page 4

Bars for CAD/CAM processing

The main messages MESA wishes to communicate through these
efforts is its longstanding commitment: the health of the dental technician and the patient.
MESA selects only the best available raw material on the market, car-

Dental Alloys for casting

ries out severe medical tests
(bio-compatibility and corrosion
resistance) and guarantees the total
absence of any carcinogenic or toxic
element in all of its products, in particular the absence of beryllium.
In fact, exposure to beryllium

vapor or particles is associated with
a number of diseases from contact
dermatitis to chronic granulomatous lung disease, this last known as
Chronic Beryllium Disease (CBD).
Beryllium and some beryllium
compounds in vapor and particulate

Discs for CAD/CAM processing

form have been shown to be human
carcinogens based on sufficient evidence of carcinogenicity from studies in humans.
Risks from exposure to beryllium result from casting, grinding,
polishing and finishing procedures:
dental laboratory technicians has to
be alert.
Reports of toxicity to Be-containing alloys for dentist or patients
are limited to a few cases of transient contact dermatitis, but in cases
where Be-containing dental prostheses are ground or polished in the
dental office, we incur the same risk.
For over 40 years MESA has been
working with passion and commitment, confident of the quality and
reliability of its materials: the company is going to keep on following
this path supporting its partners and
customers in the years to come.

References
1. American Dental Association
(ADA); ADA Positions Policies and
Statements: Proper Use of Beryllium
Containing-Alloys
2. Occupational Safety & Health Administration (OSHA); Beryllium and
Chronic Beryllium Disease

MESA DENTAL ALLOYS
Via dell’Artigianato 35, 37, 39
25039 Travagliato (Brescia), Italy
CONTACTS:
T. +39 030 6863251
F. +39 030 6863252
info@mesaitalia.it
sales@mesaitalia.it
www.mesaitalia.it

Company

A sneak peek into one of the largest shops
for dental laboratories
By Marc Chalupsky, DTI
DT&SHOP, one of the world’s main
dental laboratory suppliers, is participating at IDEM Singapore 2016
with a 50 m² booth. Among the
many highlights, the company demonstrates its CAD/CAM units and
presents the new FINOCAM A5 milling machine for the first time. Dental Tribune Asia Pacific spoke with
Eva Maria Roer, CEO of DT&SHOP.
The successful female entrepreneur
studied economics in Germany and
Canada and is recipient of the Order of Merit of the Federal Republic
of Germany, among the country’s
highest recognitions.
Dental Tribune: Ms Roer, you have had
a long and successful career in dental
technology. Why did you decide to
work in this segment?
Eva Maria Roer: At first, I just wanted
to enter a niche segment. Back in
the 1970s, dental technology was

The modern DT&SHOP headquarters

not nearly as developed and a relatively small industry. There were
no CAD/CAM systems, of course.
Today, dental technology is one of
the most important and innovative
areas within dentistry. The segment
has embraced digitisation and used
it for the benefit of the patient. The
range of crowns, bridges, and partial
and complete dentures available is
enormous and diverse, as is evident
in our shop’s portfolio. In 2003, we
had 30,000 products and there are
nearly 50,000 items today. The assortment is constantly changing,
which means that customer service
too has increased throughout the
years. At the same time, cheap providers began competing with quality
shops like DT&SHOP. However, we
responded with courage, determination, perseverance, joy and creativity
to achieve our current market position, of which I am most proud.
DT&SHOP is now among the world’s

Eva Maria Roer, CEO of DT&SHOP
largest service providers and distributors of dental technology. What have
been the most important interna-

The modern DT&SHOP headquarters
tional milestones since the company’s
establishment in 1978?
In 1978, we established DT&SHOP
with less than US$5,000. We introduced catalogues, then a revolutionary step in the distribution of dental
technology. We also attached great
importance to equality between
women and men and to a high level
of customer advisory services. We
always intended to develop into a
major shop and have pursued this
plan without deviation. Internationally, the German-speaking region
was initially important for us. In
1991, we introduced the shop in Switzerland and Austria. With the Maas-

tricht Treaty and the founding of the
European Union in 1993, we added
France, the Netherlands, the UK and
Denmark. Today, we export to about
100 countries, have our own subsidiaries and associates in 15 countries,
and communicate in many languages. Our customer service is mainly
provided from Germany.
In Asia, there are already quite a
number of dealers in dental laboratory products. What distinguishes
DT&SHOP from these companies?

ÿPage 6


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Dental Tribune Middle East & Africa Edition | 2/2016

◊Page 5

The milling centre

What services and products can you
offer for this region?
Both nationally and internationally,
we are a very proficient partner in
dental technology. Dental laboratories need distributors that can offer
the complete range of dental technology. This is difficult for smaller
traders. We can support laboratories
with our expertise and sales network. Our service is fast, our range
attractively priced and our team consistently competent – with regard to
our full assortment including our
own brand FINO.
Our head office is in Germany, from
where we run our global operations.
Every one of our customers, no matter where in the world, experiences
our commitment every day. Our
employees are specialists and always
advise on the latest CAD/CAM technologies and systems. With FINO
Digital, we offer comprehensive
CAD/CAM systems for laboratories.

The milling centre

inLab MC X5:
DENTAL LAB
FREEDOM OF CHOICE.

Our logistics and shipping centre
stands out too owing to its many
advantages. All orders are processed
promptly owing to an innovative enterprise resource planning system.
We have the most comprehensive
product range in the segment and
offer a stock availability of over 95
per cent. Most orders are dispatched
the same day and quickly reach our
customers in Asia. Also, orders are
packaged safely using environmentally friendly materials.
Moreover, I am proud of our customer service. Our employees are very
competent and speak more than ten
languages. We place significant importance on providing expert advice
to our clients. Our customers in Asia
Pacific value this service very much.
In which countries of the Asian region
do you see particular growth potential
for your products and services?
I first travelled to Asia in 1992 and
have made several trips back to the
continent since 1994. In China, there
are import barriers, but the market
is huge and remains very appealing. In alphabetical order, I consider
Indonesia, Malaysia, Myanmar, the
Philippines, Thailand and Vietnam
to hold good business opportunities.
Thank you very much for the interview.

The customer service and sales department

Experience new freedom in your lab processes breaking the chains of
former dependencies with inLab and the new 5 axis milling and grinding
unit inLab MC X5. Open for all restoration data, combining the largest
material range and the possibility to machine both wet and dry disks
and blocks – for no limitations to your production. Enjoy every day.
With Sirona.

INLABMCX5.COM


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Joint meeting with

11 CAD/CAM & Digital Dentistry Int’l Conference
th

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T

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e

Contact Us
Mobile: +971 50 2793711
Telephone: +971 4 3616174
FAX: +971 4 3686883
E-mail: events@cappmea.com
www.cappmea.com/dtim

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CAPP designates this activity for 14CE Credits

Jumeirah Beach Hotel, Dubai, UAE


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