Hygiene Tribune U.S. No. 4, 2015

ADHA annual session features Music City as lively backdrop / Industry News

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HYGIENE TRIBUNE
The World’s Dental Hygiene Newspaper · U.S. Edition

June 2015 — Vol. 8, No. 4

www.dental-tribune.com

ADHA annual session features
Music City as lively backdrop
American Dental Hygienists’ Association
92nd annual session is from June 17–20

Nashville, Tenn., its skyline seen here from across the Cumberland River, hosts this year’s annual
gathering of dental hygiene professionals. Photo/Provided by www.dreamstime.com

Dental hygienists around the nation
are gathering at the Music City Center
Convention Center in Nashville, Tenn.,
from June 17–20 for the American Dental
Hygienists’ Association Center for Lifelong Learning (CLL) at the 92nd Annual
Session.
According to meeting organizers,
ADHA members, guests and exhibitors
will come together as a community to reflect on the great strides dental hygiene
has made in the past century and to celebrate the limitless possibilities of future
advancements in the profession.
The annual sessions includes a variety of networking opportunities, a twoday exhibit hall (June 19–20), student
programming, plenary sessions and
more than 28 unique C.E. courses in six
program tracks. The six C.E. tracks are:

Clinical Practice, Public Health, Educator,
Research, Professional Development and
Student. It’s possible for an attendee to
earn up to 20 C.E. hours at the meeting.
Cost of the C.E. courses range from $30 to
$60 depending on the course, enabling
you to design your own program, limited
to a total expense of your choosing.
ADHA’s Center for Lifelong Learning at
the Annual Session is the nation’s largest meeting for the dental hygiene profession, typically attracting more than
2,000 attendees each year. For more
information, you can visit the meeting
website, www.adha.org/annual-session.

Exhibit hall
The two-day exhibition is on Friday, June
” See ADHA, page c2

Commentary

High above
Manhattan’s
busy streets,
a stretch of
New York
City’s
1.45-milelong High
Line park
inspires
thoughts of
transforming
decay into
beauty.

Earth Day perspective
renovate wanted to keep
what nature had started, but
on a tamer, civilized scale. A
bit of modern art and comarth Day this year
fortable seating was thrown
coincided with some
in for good measure.
of the best walking
You can’t help but be
weather New York City
transfixed by the beauty of
has seen in a very long time. I
old brick warehouses juxwas lucky enough to have been
taposed against sleek shimout of the office and up on an
Patricia Walsh, RDH
mering modern buildings.
elevated park called The High
Who knew rust could be
Line. Once a stretch of railso beautiful when it shares the sun with
way designed to bring produce and other
a field of yellow wildflowers? What was
goods into the city, it is now a diverse
block upon block of decaying warehouses
landscape of natural beauty. Even on the
is now a vibrant revitalized area.
hottest day, soft breezes flow up from the
My favorite place to pick up a picnic
nearby Hudson River. It took about 10
lunch is the Chelsea Market. The site of
years from conception to completion.
the old Nabisco factory, it is a cornerThe dream of turning an abandoned
stone of this park. The elevated railway
railway into a public park, instead of tearwas originally designed to keep people
ing the structure down, was spearheaded
safe from the massive traffic jam of deby the Friends of the High Line (www.the
livery trucks dodging a street level train.
highline.org). Around 2000, a rail system
So many pedestrians were killed over the
sitting unused for decades had become
years that a street below is called Death
a natural, messy, free-range sort of park.
Avenue for good reason. On this parNever designed to ferry passengers, the
ticular April morning, delicate narcissus
rails were practically unreachable by huflowers elighted elevated walkers and the
mans. Birds dropped seeds, and the wind
varied scents of duty-free perfumes had
blew in the grasses. Those who wished to

By Patricia Walsh, RDH
Editor in Chief

Photo/Patricia
Walsh, Hygiene
Tribune

replaced acrid locomotive fumes.
Grassroots community effort has
turned decay into beauty. Unless you
know the history of the park, you might
not see the overall big picture. We as dental professionals lose sight of the fact that
we do the same thing on a small scale.

Day to day we turn decay into miniature
works of art. Sometimes in a half hour
restoration, sometimes over a six month
implant case. Creating tiny miracles on a
weekly basis, are we so much in the “now”
” See PERSPECTIVE, page C2

[2] =>

FROM PAGE 1

Hygiene Tribune U.S. Edition | June 2015

◊ ADHA, page C1
19, from 9 a.m. to 4 p.m. and on Saturday,
June 20, from 10 a.m. to 3 p.m. It will feature more than 100 leading companies
and suppliers in the oral health care industry with the latest, cutting-edge products and services for the entire dental
team. Attendees can earn one C.E. credit
by exploring the exhibit hall.
The exhibit hall provides a one-stopshop to purchase all of your dental office
needs, with many of the offerings featuring special show discounts.
Both exhibit days feature a complimentary lunch from 11:30 a.m. to 2:30
p.m., courtesy of Wrigley Oral Healthcare
Program. To get the lunch, attendees will
need to pick up a $15 food voucher each
day from the Wrigley booth to be used in
the exhibit hall restaurant. The voucher
has no cash value and can only be used
in the exhibit hall restaurant

Pays to be early
Another exhibit hall bonus: The first 200
attendees to enter the exhibit floor on
Friday morning will receive a free gift.
Meeting organizers encourage attendees to include the exhibit hall as a core
component of their annual session experience. According to the organizers, “Purchasing from companies at the ADHA’s
meeting shows the exhibiting companies
the value of their participation. Exhibitors at the ADHA event help support you
and the dental hygiene profession. Help
show the value of why companies should
exhibit at the ADHA’s annual meeting.”
Purchasing at ADHA can help you earn
discounted or complimentary registration for the ADHA’s 2016 event in Pittsburgh.

New ‘Innovation Center‘
The new ADHA/Henry Schein Innovation Center, at the end of the 500 aisle
on the exhibit floor, will highlight new
technologies, products and equipment
introduced to the market within the last
18 months.
Participating companies include Crest
+ Oral-B P&G Professional Oral Health,
Dental EZ Group, Henry Schein Dental,
OraPharma and Philips ZOOM!

HYGIENE TRIBUNE
Publisher & Chairman
Torsten Oemus t.oemus@dental-tribune.com
President & Chief Executive Officer
Eric Seid e.seid@dental-tribune.com
Group Editor
Kristine Colker k.colker@dental-tribune.com
Editor in Chief Dental Tribune
Dr. David L. Hoexter feedback@dental-tribune.com
Editor in Chief Hygiene Tribune
Patricia Walsh, RDH feedback@dental-tribune.com
Managing Editor
Robert Selleck r.selleck@dental-tribune.com
Managing Editor
Fred Michmershuizen
f.michmershuizen@dental-tribune.com
Managing Editor
Sierra Rendon s.rendon@dental-tribune.com

The recently opened Music City Center, Nashville's newest events facility, hosts the American
Dental Hygienists’ Association annual meeting, June 17–20. Photo/Provided by Music City Center

ADHA’s Foundation: Institute for
Oral Health corporate matching day
ADHA’s Foundation, the Institute for Oral
Health, operates an informational and
fundraising booth in the ADHA community center, staffed by volunteers, where
ADHA members and student hygienists
can make a tax-deductible donation.
The IOH corporate challenge grant
sponsorship is a dollar-for-dollar donation match, with donations made by
members matched by the participating
company.

Plenary sessions
Plenary sessions are scheduled for Thursday and Saturday.
The Thursday, June 18, keynote presentation is at 8 a.m. and is open to all
attendees and exhibitors. The speaker is
Mike Rayburn, CSP, CPAE, an author, comedian and world-class guitarist with a
reputation as an inspirational thought
leader and one of the most in-demand
and unconventional keynote artists in
the world. Drawing on his success as an
entrepreneur and Carnegie Hall headliner, Rayburn promises to help you
increase profitability and impact by inspiring your team to become “possibility

“ PERSPECTIVE, page c1
or the “present” that we forget what our
dental team is routinely and actively accomplishing? Once the High Line project
started to take shape, the entire Western
edge of Manhattan enjoyed a rebirth.
How many times have we heard of patients who restore one area of their mouth
with an implant and then become motivated to continue with more treatment?
You develop the patients’ trust, and they
make up their own mind to do the right
thing. They become motivated to start
their own “beautification project” and
come in for regular recare appointments.
Today was a day to pause and reflect on
interdependence, interconnectedness on
a global scale. I couldn’t help but think
of how it applies to my own worklife on a
day-to-day basis.
The diversity of the languages you hear
among New York tourists is always entertaining. We pretty much all dress alike
these days, so it’s the cacophony of foreign
words that adds a bit of zest to one’s walk.
The food carts, the artists, the street singers — they’re all up on the High Line too,

Product/Account Manager
Humberto Estrada h.estrada@dental-tribune.com
Product/Account Manager
Will Kenyon w.kenyon@dental-tribune.com

thinkers” and virtuoso performers — all
by asking the question, “What if…?” Rayburn uses his guitar skills and comedy
to illustrate three tools designed to turn
your team into an “army of innovators.”
The keynote presentation on Saturday,
June 20, follows the ADHA awards presentations, which begin at 8 a.m., and is
open to all attendees and exhibitors. The
speaker is Diana Nyad, who at the age of
64, in her fifth attempt, fulfilled her lifelong dream of completing the 110-mile
swim from Cuba to Florida. She completed the grueling 53-hour journey on
Sept. 2, 2013. In 2010, at the age of 60, she
began her “Xtreme Dream” quest of completing the swim, which she had failed to
finish 30 years earlier.
When asked her motivation, Nyad said,
“Because I’d like to prove to the other
60-year-olds that it is never too late to
start your dreams.” Nyad was unsuccessful in her quest in 2010 and tried
two more times in 2011 and 2012 before
completing the historic swim. Nyad has
earned a reputation as a uniquely passionate and entertaining speaker.
(Source: American Dental
Hygienists' Association)

Left, Andrea Lee, RDH, and coworkers
outside their dental office on Earth Day
2015 in Savannah, Ga. Below, mint/basil/
oregano being given away to patients on
Earth Day by Anna Mavromoustakos
Binioris, RDH, at Astoria Dental Arts in
Queens, N.Y. Photos/Provided by Patricia Walsh,
Hygiene Tribune

Product/Account Manager
Maria Kaiser m.kaiser@dental-tribune.com
Business Development Manager
Travis Gittens t.gittens@dental-tribune.com
EDUCATION Director
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Accounting Coordinator
Nirmala Singh n.singh@dental-tribune.com
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All rights reserved.
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factual error or content that requires clarification,
please contact Managing Editor Robert Selleck at
r.selleck@dental-tribune.com.
Tribune America cannot assume responsibility for
the validity of product claims or for typographical
errors. The publisher also does not assume responsibility for product names or statements made by
advertisers. Opinions expressed by authors are their
own and may not reflect those of Tribune America.
Editorial Board
Dr. Joel Berg
Dr. L. Stephen Buchanan
Dr. Arnaldo Castellucci
Dr. Gorden Christensen
Dr. Rella Christensen
Dr. William Dickerson
Hugh Doherty
Dr. James Doundoulakis
Dr. David Garber
Dr. Fay Goldstep
Dr. Howard Glazer
Dr. Harold Heymann
Dr. Karl Leinfelder
Dr. Roger Levin
Dr. Carl E. Misch
Dr. Dan Nathanson
Dr. Chester Redhead
Dr. Irwin Smigel
Dr. Jon Suzuki
Dr. Dennis Tartakow
Dr. Dan Ward

Tell us what you think!
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you would like to share? Is there a particular
topic you would like to see articles about in
Hygiene Tribune? Let us know by emailing
feedback@dental-tribune.com. We look
forward to hearing from you!

along with monks in flowing orange robes.
The monks seemed to fit in perfectly with
the simple bamboo garden.
With an atmosphere designed to bring
peace and self awareness to a bustling city,
the park is perfect for an easy two-mile
walk or a seat for quiet contemplation. Just

as I was about to leave, a Buddhist monk
thanked me for my small donation. He
handed me a simple wooden-bead bracelet and a card that reads, “Work smoothly,
lifetime peace.”
Can’t say I need to wish for much more
in life.

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please send us an email at c.maragh@dentaltribune.com and be sure to include which
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[3] =>

[4] =>

INDUSTRY NEWS

Hygiene Tribune U.S. Edition | June 2015

Sikka Software leads retail
health care into the cloud
Sikka Software, backed by Sierra Ventures
and ATA Ventures, is revolutionizing the
retail health care industry via its platform
cloud, analytical tools, apps and big data
leadership. Sikka delivers a command-andcontrol approach to driving performance
that translates to success on your business.
Sikka Software offers software tools to
help optimize busy practices in the dental
market in the United States and Canada.
With 32-plus Ecosystem Apps and more
than 14,500 installations, the company is
experiencing strong growth and market
presence in the retail health care big-data
space.
The Sikka Ecosystem continues to expand as its international network grows

with respect to consultants, patients,
manufacturers, medical device products,
financial service providers and other cloudbased SaaS solutions.
“In all my years in dentistry, after all the
products I’ve tested, software, equipment,
etc. — I’ve never been more impressed with
the capabilities of your product and the ‘cando’ of your team. Honestly, I like to manage
by numbers, but gathering those numbers
takes so long. Now I’ll have them — effortlessly — and knowledge will be my power. I
actually already told two dentists last night.
Fantastic!”

– Dr Peter D. Boulden

One of the Ecosystem
AGD
Apps is Patients Home
BOOTH
Page®, described by Sikka
811
as a revolutionary patientportal solution with full
communication services, campaigns, reminders, payments, insurance
and appointment capabilities between
you and your patients. Patient Home Page
gives patients secure access to check appointment schedules, request an appointment, examine statements and complete
new patient forms. Patient Home Page
built-in messaging system enables you to
communicate better with your patients.
Send your patients appointment reminders, electronic statements and even text

or email birthday greetings. Patient Home
Page gives your patients 24/7 access to your
front desk, increasing your visibility and
communication.
For more information, you can visit www.
sikkasoftware.com or contact Geoff Martin
at Sikka Software Corporation at (408) 8764040 or at Geoff.Martin@sikkasoftware.
com.
(Source: Sikka Software)

Keystone holds inaugural Latin America seminar
Keystone customers from 10 Central and South American countries receive training at two-day event in Miami
Keystone Industries has been expanding its dental-industry boundaries wider
than ever before over the past couple
years and the impact was felt among
members of the Latin American dental
community this May.
The Sheraton Miami hosted Keystone
Industries inaugural LATAM Dental
Seminar, which was dedicated to customers from countries in Central and
South America. The seminar, which was
held May 20-21, provided attendees all
the necessary training and knowledge to
take their dental businesses to the next
innovative level by using the Keystone
product lines. Guest speakers and presenters touched on all the big sellers, as
well as some lesser-known technologies,
looking to hit the ground running in the
Latin American market.
” See KEYSTONE, page C5
AD

Attendees express their enthusiasm for Keystone Industries’ inaugural LATAM Dental Seminar, which is dedicated to supporting business
growth of Keystone customers in countries across Central and South America. Photo/Provided by Keystone Industries

[5] =>

Dental Tribune U.S. Edition | June 2015

INDUSTRY NEWS

Do you know what’s lurking
in your dental-unit water lines?

ADHA
BOOTH
No. 707

By OSAP, CDC and ADA standards, to be
considered safe, drinking water cannot
exceed 500 colony-forming units (CFU/
mL). Unfortunately, in many dental offices, non-compliant water can contain
more than 100,000 CFU/mL due to the
accumulation of biofilm in water lines.
Excessive biofilm accumulation in dental water lines compromises hygiene and
may present an infection-control risk.
Providing clean and safe water is the
standard for Crosstex® DentaPure®
dental-unit water-line cartridges — an
easy-to-use and cost-effective advanced
clinical water treatment unit.
Using the same technology licensed to
NASA for ensuring safe water in space,
DentaPure ensures that water consumed
is treated to ensure microbiological water
quality below 200 cfu/ml. The cartridge
contains iodinated resin beads, and 2 to
4 ppm of iodine is released as water passes through the resin matrix. The isotopic
iodine is protein-free, so there is no risk
of an allergic reaction.
DentaPure is available in two versions.
The B series installs directly into the
unit’s independent water supply bottle,
and the M Series installs directly onto
the chair’s municipal system. The unit
eliminates the need for complicated
procedures and is easily installed in just
minutes with no maintenance required.
It provides pure water an entire year.
To install the bottle cartridge (DP365B),
users simply:
1. Remove the dental unit’s water bottle
from the manifold to reveal the bottle
pickup tube.
2. Align bottle alongside the pickup
tube to ensure the DentaPure cartridge
can attach to it with enough space to fit

inside the bottle —leaving ¼ to ½ inch of
space from the bottom of the bottle.
3. Once measured, cut the pickup tube
and securely insert the included fitting.
4. Take off the white protective end caps
and attach the cartridge to the fitting
with a simple twist. Fill the bottle with
water and return to manifold.
That’s it. There’s nothing else for users
to do until next year when end-users receive a reminder to replace their DentaPure cartridge.
On the subject of monitoring and Crosstex iodine test strips (TEST): Both cartridges (DP365B and DP365M) last for one
year and no test strips are required during this period, but if a clinician wants to
test to ensure iodine content is above 0.5
ppm, Crosstex iodine test strips can be
purchased. It is important to note that
both DP365 cartridges treat 240 liters of
water, so if users run more water through
the cartridges, they should use the iodine
test strips to ensure that the iodine content exceeds 0.5 ppm. It is recommended
to test every 20 liters after the 240.
To summarize, the many advantages of
DentaPure cartridges include: no shocking, no tablets, no required distilled water, no paperwork for safe disposal, no
special disposal requirements, no hazardous silver and no risk of caustic chemicals
in your water lines.
And because DentaPure eliminates the
need for tablets or the mixing of chemicals and requires no daily, weekly or
monthly microbiologic testing protocols
— the cartridges eliminate human error
and cumbersome compliance protocols,
saving hassle and labor costs.
According to the company, DentaPure is so effective that many univer-

“ KEYSTONE, page c4

benefits it provides to dental practices,
and Meg Shank of Apavia, a company
that recently became exclusive international partners with Keystone for water
filtration technology, who spoke about
the impact and importance of water filtration in dentist offices and how it will
be growing over time.
Throughout the two-day seminar,
attendees were highly informed and
trained on cutting-edge dental products,
and they have given rave reviews of the
overall event.
Keystone Industries, a privately held
company, founded in 1908, has maintained a strong reputation for producing
innovative, high-tech dental products
in both the operatory and laboratory
realms.
According to the company, its dedication is driven by the need to provide customers with the finest quality materials
while developing products that meet and
surpass customer expectations. These
expectations have continued to excel as
the company has moved forward with
expansions around the globe.

Dennis Urban, CDT, a key opinion leader in the dental and denture field, who
has given lectures around the world,
gave his presentation on removable
technology followed by a live demonstration of denture processing with Diamond D acrylic and the Tecnoflask, Keystone’s new microwavable denture flask.
On top of this big hit, Mike Prozzillo,
vice president of sales, and Derek Keene,
vice president of marketing, spoke to the
attendees about mouthguards and thermoplastics Keystone offers, as well as
how important Pro-Form mouthguard
protection is to athletes in the United
States. “The movement for oral protection is spreading into Central and South
America through sports like soccer (futbol), MMA fighting and boxing. With our
biggest and best customers from these
countries south of the United States attending this seminar, it was very beneficial for their market,” said Prozzillo.
Other speakers at the seminar included Sales Manager Wayne Allen, who
shared knowledge and expertise of the
acquired Bosworth product line and the

(Source: Keystone Industries)

Find out at this
year’s ADHA
annual meeting
why Crosstex
can say
“DentaPure:
Clean Water,
Clear Choice.”
Photo/provided by
Crosstex

sity systems and dental schools rely
on it for compliance in their clinics. An
FDA-cleared and EPA-registered antimicrobial product, DentaPure meets and
exceeds microbiological water standards,
including OSAP, CDC and ADA guidelines
(EPA #74245-5 and FDA 510K #K992868,
K992893).
What’s lurking in your customer’s dental unit water lines? Safety and compliance has never been easier with Crosstex
DentaPure Waterline Cartridges. You can
learn more in the Crosstex booth, No. 707,

at the American Dental Hygienists’ Association annual meeting, June 17–20.
Also, be sure to attend the DentaPure
product presentation at the Music City
Center in Nashville on Friday June 19. Presentations begin at 10 a.m., with Crosstex
scheduled at 10:38 a.m. (times are approximate). Presentations are 10 minutes long.
Learn more about the technology behind
the company’s value statement — “DentaPure: Clean Water, Clear Choice.”
(Source: Crosstex)
Ad

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