DT UK No. 2, 2011

No ‘quiet life’ for Cameron as NHS debate rages on / News / Living in the post-Christmas haze / Infection control / Dentists give three cheers for the return of Citanest / The ‘third way’ to open a dental practice / So - what are the top 10 KPIs? / Getting the right designer for your brand / Fast cars and driven technology / Get a life; get life insurance / Over-dentures / Age and Endodontics / Industry News / Going to see family... in Cambodia / AOG to co-host 2011 Clinical Innovations Conference / Classified

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January 24-30, 2011

PUBLISHED IN LONDON
News in Brief
Baby teeth
The parents of a baby boy
born with teeth will have to
take special care of their son’s
mouth to ensure he does not
end up needing emergency
dentistry work. Joanne and
Lee Jones are proud parents
of their first child, Oliver
James, who shocked everyone at the Rosie Maternity
Hospital in Cambridge when
he was born with two teeth
on December 30th 2010.
Mum Joanne said that it was
“a complete surprise” to see
that Oliver had two teeth
when he was born. “They
are not little stumps, they
are proper teeth. It is not unknown for babies to be born
with teeth, but it is extremely
rare,” she commented. Oliver James will now have
to go back to the hospital
so staff can keep an eye on
his teeth and avoid emergency dentistry in the future.
Leaf-cutter ants retire
Central American leaf-cutter
ants “retire” from their cutting role when they grow old,
switching to carrying when
their jaws blunt with age.
Leaf-cutter ants start their
lives with razor-like jaws,
or mandibles, to cut through
the leaves they harvest. But
as these “wear out”, the insects tend to carry the leaves
cut by their younger counterparts.They are reported in
the journal Behaviour Ecology and Sociobiology. The
study discovered that older
ants were significantly less
efficient at cutting leaves.
The researchers, from the
University of Oregon and
the Oregon State University,
supports previous research
showing the survival of a
leaf-cutter colony depends on
the efficiency of its workers.
Turn back time
As teeth age, they become
worn, brittle and discoloured.
This is a commonly overlooked and untreated problem with many older adults
because they are reluctant to
undergo traditional and painful restoration procedures.
Nevertheless, non-invasive
aesthetic dentistry pioneer
Dr Robert Ibsen has developed a cosmetic and structural restoration technique
titled the ZERO-PAIN(TM)
SmileSimplicity procedure.
The SmileSimplicity procedure preserves healthy,
natural
tooth
structure
and enables dentists to restore and strengthen teeth
while producing more vital, youthful-looking smiles
without a single anaesthetic injection or removal
of sensitive tooth structure.
www.dental-tribune.co.uk

News

VOL. 1 NO. 02
Clinical

News

‘Tastes Like Rain’

New toothpaste dispenser tells
weather report

page 4

B2A support

Practice Plan covers the cost of
B2A employee

Feature

Visiting the Family

Over-dentures

Dr Anagnostopoulos presents an
interesting case

Dental students take aid to Cambodian orphans

pages 20-22

page 29

page 7

No ‘quiet life’ for Cameron
as NHS debate rages on
Prime Minister defends NHS reforms, stating ‘we cannot afford not
to modernise’, while resistance builds from medical associations

L

ast week Prime Minister David Cameron, (pictured), gave his speech
on NHS Reforms, arguing that
“fundamental changes” were
required for the UK to catch up
with European health care standards.

The general feeling throughout his speech was that without
change, children will be poorly
educated, patients will be unhappy with the NHS and public faith
in law and order will be crushed.
Adding that change should not be
“put off any longer” Mr Cameron
made it clear that “quietly standing still” was no longer an option.
Mr Cameron added that there
will be “new powers for GPs, who
can join together in consortia,
take control of NHS budgets and
directly commission services for
their patients.
“We are spreading choice,
saying to any parent or patient: you can choose where
your child gets sent to school
or where to get treated and
we’ll back that decision with
state money.”
Mr Cameron confronted the
fact that although there will be
rising pressure on funds, technology and new medicine. “Put
another way” Mr Cameron said,
“it’s not that we can’t afford to
modernise; it’s that we can’t afford not to modernise.”
There has however been
some concern over the proposed
changes, one of which we see
GPs taking control of commis-

sioning care. Commenting on the
changes during a BBC interview,
the Prime Minister said there was
“enthusiasm” among the medical
profession for the changes; however, according to other reports,
the Royal College of GPs, the
British Medical Association and
trade unions have insisted that
the upheaval is unnecessary.
The underlying issue lies
with the fact that Britain re-

be done. Providing power to GPs
to give greater choice to patients
is just one option to deal with this
issue. Mr Cameron aims to “free
professionals from top down
control and bureaucracy” and
most importantly “give choice to
the user.”

At this time of writing the
Health Bill has yet to be published; however, what has been
described as an “overhaul” of
the health service will mostcertainly come into practice as
Primary Care Trusts will continue to be scrapped, and power
and financial control will be
handled to GPs.

As further reports have suggested, this year will be a critiMany have reportedly volcal time for the Coalition’s public
unteered to pilot the reforms,
service reforms, as they begin a
demonstrating the appetite for
process that will modernise pubchange.1 DT 18/1/11 13:54 Page 1
lic services, such as
health,
eduUN001-01-11HSEQ
KaVo
1058
Ad:Layout
cation and justice.

KaVo Primus 1058

portedly spends £103bn on the
NHS and yet it has fallen behind other European countries
which spend similar amounts
on healthcare, so surely something needs to be done instead
of pumping more money into a
system that obviously doesn’t
work to its full potential. Mr
Cameron said: “There isn’t a
quiet life option because there is
so little incentive in the NHS to
improve the health of the nation.”
On another level, Mr Cameron clearly emphasised how the
poorer communities cannot escape bad GPs and NHS services
and a result something needs to

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[2] =>

2 News

United Kingdom Edition

January 24-30, 2011

A year of communication
A

s Alison Lockyer, (pictured), marks her first
year as Chair of the General Dental Council in January
2011, she’s urging more registrants to get involved in the regulator’s work.
“New Year is traditionally
a time to make resolutions but

the GDC is already ahead of the
game with its corporate strategy now firmly in place. Instead
it’s time for us to really get down
to business with delivering the results we’ve promised registrants.”
One of the biggest commitments in the strategy is to review
GDC Standards for Dental Pro-

fessionals. Alison said: “Our strategy pledged to ensure policy is
developed on the basis of consultation and evidence. The Standards review is an example of this.
Work is picking up pace in 2011
with a series of events helping
us listen to the people who will
be most affected by the changes
we make – dental profession-

als. We know from the calls and
emails we get that there are plenty of people with views on the
standards we expect registrants
to meet. Now is the chance to
help shape this work. We’re holding free registrant events across
the UK from January onwards
with workshops about this important issue.”

Participation can count as two
hours verifiable CPD. Details are
on our website www.gdc-uk.org.
The Standards review is one of a
number of key projects moving
forward in 2011.
Alison added: “We’re looking
at a number of other important
issues. At the heart of this work
is our aim of delivering regulation which is proportionate, targeted, consistent, transparent
and accountable. Revalidation
remains a focus for regulators
and we will continue to seek the
views of registrants as well as
members of the public and other interested parties as we refine our draft plans. We’re also
gathering views on the GDC’s
Scope of Practice guidance – is it
helpful or restrictive? Are there
skills registrants think should
be included but are missing?”
Alison had one clear message for dental professionals
for 2011: “We believe one of the
biggest strengths of the GDC is
its 96,000 registrants. They are
the ones who make the most
visible difference to patients’
lives and we want to learn from
them. Taking part in consultations, coming to events or even
emailing us some feedback
can help us learn from their
insights. I hope 2011 will be
a year of communication for
us all.” DT

Published by Dental Tribune UK Ltd
© 2011, Dental Tribune UK Ltd.
All rights reserved.

Dental Tribune UK Ltd makes every
effort to report clinical information and
manufacturer’s product news accurately,
but cannot assume responsibility for
the validity of product claims, or for
typographical errors. The publishers also
do not assume responsibility for product
names or claims, or statements made by
advertisers. Opinions expressed by authors
are their own and may not reflect those of
Dental Tribune International.
Group Editor
Lisa Townshend
Tel: 020 7400 8979
Lisa@dentaltribuneuk.com

Sales Executive
Sam Volk
Tel: 020 7400 8964
Sam.volk@dentaltribuneuk.com

Editorial Assistant
Laura Hatton

Design & Production
Ellen Sawle
Ellen@dentaltribuneuk.com

Laura..hatton@dentaltribuneuk.com
Advertising Director
Joe Aspis
Tel: 020 7400 8969
Joe@dentaltribuneuk.
com

Dental Tribune UK Ltd
4th Floor, Treasure House, 19–21 Hatton
Garden, London, EC1N 8BA

[3] =>

News 3

United Kingdom Edition January 24-30 2011

Editorial comment

BADN salary
survey

Bill before its publication in
a speech delivered at Parliament.
Medical
associations
have been expressing their
concerns, calling the reforms
‘an upheaval’ or ‘unnecessary’.
Does any of this sound familiar? I can hear the low mutterings of dentists saying ‘welcome
to our world’. Of course, the

Health Bill will have an effect on
dentistry, and Dental Tribune
will have comment and analysis
on those parts of the Bill which
will shake our world even more.
In other news, a shameless
plug for Smile-on’s upcoming
Clinical Innovations Conference, to be held May 6-7 in London. With an excellent line up

Or email:
lisa@dentaltribuneuk.com

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ARF survey results
• 97 per cent considered the increased fee of £120 to be too high
for dental nurses
• 97 per cent felt that there should
be a separate, lower, ARF for dental nurses
• 89 per cent felt that there should
be a lower ARF for part-time
workers
• 79 per cent paid their own ARF
with no financial assistance from
their employers. Employers of 16
per cent paid respondents’ ARF in
full and five per cent in part
• Of that five per cent, just over
half paid between £30 and £40
towards the ARF; a quarter paid
between £40 and £50
• 94 per cent stated that they would
re-register in July 2011 – although
most pointed out that they had
no choice if they wished to continue working as a dental nurse!
• Of those respondents who stated
that they would not be re-registering in July 2011, 68 per cent stated
that it was because they could not
afford the ARF/were leaving the
profession
• 85 per cent expressed their willingness to lobby MPs regarding
the ARF
• 29 per cent considered that an
ARF of between £50 and £60
would be appropriate for dental
nurses; with 19 per cent each considering ARFs of £40-£50 and £60£70 appropriate for dental nurses.
11 per cent considered an ARF of
£70-£80 acceptable, whilst 14 per
cent considered £40 to be the acceptable limit for dental nurses. DT

If so don’t hesitate to write to:
The Editor,
Dental Tribune UK Ltd,
4th Floor, Treasure House,
19-21 Hatton Garden,
London, EC1 8BA

Internal Torx Connect

he
British
Association of Dental Nurses
has launched its on-line
2010/11 Dental Nurse Salary Survey. The survey will cover the tax
year which ended April 2010, and
is open to all dental nurses in the
UK. The salary information gathered by the survey will be used
to lobby the GDC, MPs and other
relevant authorities for a more
realistic ARF for dental nurses.
The survey, which will close
on 31 March 2011, will be conducted through the CVENT facility and several thousand dental
nurses will be sent an e-mail invitation to participate. Others can
access the survey via a link on the
BADN website www.badn.org.
uk. Participants will also be able
to forward a personalised message to dental nurse colleagues
inviting them to participate.

of speakers, including Julian
Webber, Nasser Barghi, James
Russell and Eddie Scher, this really is the place to be for the latest developments in
restorative and aesthetic dentistry (and
you may even get to
speak to me!). Go to
page four for more
details.

ll eyes are
on the government
this week as the
long-awaited
updated Health Bill is
published.
David
Cameron has already begun his defence of the

Do you have an opinion or something to say on any Dental Tribune
UK article? Or would you like to
write your own opinion for our
guest comment page?

[4] =>

4 News

United Kingdom Edition January 24-30 2011

BDA calls for a rethink
P

roposals to introduce
revalidation for dentists
would be likely to increase paperwork, reduce the
number of patients seen and
add another layer of regulation. That’s the verdict the British Dental Association (BDA)
expressed in its response to the
General Dental Council’s (GDC)
consultation on revalidation for
dentists. The response argues
that the proposals are onerous,

bureaucratic and inappropriate, and out of step with the
GDC’s
repeatedly-expressed
intention to develop a system
which is proportionate.
Furthermore, it says that the
evidence base for the proposals is unsound and that pilots
for the proposals carried out
in 2009 failed to cover a representative number of practitioners. It also calls for the pro-

posals to be subjected to a full
cost-benefit analysis.
Dr Susie Sanderson, Chair of
the BDA’s Executive Board, said:
“It is important that standards
for professional revalidation
in dentistry are transparent,
consistent, and proportionate,
and offer reassurance to patients. The BDA supports measures that meet those criteria.
We also agree with the view ex-

pressed by the Working Group
on Non-Medical Revalidation
that the intensity and frequency
of revalidation must be proportionate to the risks inherent in
the work a practitioner is involved in.

forward in this consultation
and the wider context in which
they have been presented. The
circumstances confronting dentistry have changed since these
proposals were initially mooted and it would be sensible to
look at them again to assess
the cost of changes and the
benefits they might deliver. We
would welcome the opportunity
to input into that process.”

“The BDA supports the work
of the GDC as the regulator
of dentistry in the UK, but we
have
some
serious
concerns about the proposals put

The BDA’s full response
to the consultation can be accessed
at:
www.bda.org/
dentists/education/revalidation.
aspx. DT

Clinical Innovations Conference 2011

ducation and training
provider, Smile-on, is
hosting this year’s Clinical Innovations Conference,
along with the AOG, the Dental Directory, FGDP and the
ESCD. Now in its eighth year,
the Clinical Innovations Conference (CIC) will be held on 6th
and 7th May at the Royal College of Physicians in Regent’s
Park, London.
Promising to be the biggest
conference yet, the CIC programme has been put together
with the aim to update partici-

pants on new technologies, materials and techniques in dentistry.

The 2011 conference will host
a line-up of highly prestigious
international speakers alongside exhibitors offering the latest
dental
technologies
from
around the world. Confirmed
speakers are: Nasser Barghi,
Wyman Chan, Eddie Lynch,
Tif Qureshi, Raj RajaRayan,
Raj Rattan, Wolfgang Richter, James Russell, Julian
Satterthwaite,
Eddie
Scher,
Liviu Steier, Mahesh Verma and
Julian Webber.

The conference holds opportunities where you can:
• Learn truly innovative solutions to achieve superior results
• Gain hands-on experience in
the latest techniques
• Take away tips you can
start putting into practice immediately
• Question and debate all ideas
• Receive your core subject
‘Medical Emergency’ certificate

Is asthma linked to caries?

recent thesis presented at
the Sahlgrenska Academy
has concluded that children and adolescents with asthma
have more caries and suffer more
often from gingivitis (gingival inflammation) than people of similar age without asthma.
The work presented in the
thesis examined children, adolescents and young adults in the age
groups three, six, 12-16 and 18-24,

with and without asthma. The first
study revealed that three- yearolds who suffer from asthma have
more caries than three-year-olds
without asthma.
The scientists have also compared the oral health of adolescents aged 12-16 years who had
long-term moderate or severe
asthma with that of adolescents of
the same age without asthma. Malin Stensson, dental hygienist and

Extra Ice with Xylitol

t the start of the year Dental Tribune attended the
launch of Wrigley’s new
range of Extra ICE chewing gum,
which was appropriately held
at London’s Ice Bar (minus the
snow but still with freezing temperatures!)

As well as the widely recognised benefits of sugar free gum
on the production of saliva, Xylitol
is an ingredient with proven dental benefits including preventing
plaque formation, and gives it a
unique role in preventive strategies for dental health.

Chilling out with a delicious
lunch and ice drinks, the Wrigley’s presented their new range
of sugar free chewing gum, Extra Ice® Peppermint, Extra Ice®
Spearmint and Extra Ice® White.

Adrian Toomey, Oral Care
Brand Manager at The Wrigley
Company said: “Chewing Extra
Ice sugar free gum with Xylitol
between morning and evening
brushings is a great way for patients to look after their teeth
when they are on the go. It is
proven that chewing sugar free
gum like Extra Ice helps to neutralise plaque acids and maintain
tooth mineralisation and we are
very proud of our oral healthcare products and their benefits related to maintaining good
oral health.” DT

The highlight of the launch
(putting aside the Eskimo coats
and gloves we had to wear
to brave the -7 temperatures
in the bar) was that all three
of the products contained 50
per cent Xylitol, an ingredient
that has been proven to prevent
plaque formation.

researcher at the Department of
Cariology, Institute of Odontology
at the Sahlgrenska Academy said:
“Only 1 out of 20 in the asthma
group was caries free, while 13
out of 20 were caries free in the
control group.
“One factor that may have influenced the development of caries
is somewhat lower level of saliva
secretion, which was probably
caused by the medication taken by

A spokeswoman for Smileon said: “Together with the
AOG we have brought together
an impressive programme that
will be both inspirational and
motivating,
preparing
your
practice for the future and ensuring that you too are at the
leading edge of dentistry.”
After the success of last year’s
CIC, the Clinical Innovations
Conference is growing and the
2011 conference is expecting
delegate numbers in excess of 300 highly motivated
dentists who are passionate

those with asthma. Adolescents
with asthma also suffered more
often from gingivitis than those
without asthma.”
The work presented in the thesis
also examined the oral health of
young adults aged 18-24 years, with
and without asthma. The results
from this age group were nearly
identical with those in the group of
12-16-year-olds, although the differences between those with asthma
and those without were not as large.
Stensson points out that the

about learning.

To accompany the event,
Smile-on and the AOG are
pleased to announce The Annual Clinical Innovations Conference Charity Ball, which will
be held on Friday 6th May. With
more than 300 people expected
this promises to be a night to
remember. Traditional dress
is encouraged.
For more information call
020 7400 8989 or email info@
smile-on.com. DT

numbers of participants in the
studies were relatively small,
and it may be difficult to generalise the results. What is interesting, however, is that young
people with asthma have more
caries than those without asthma.
Such research emphasises how
important it is that young people
with asthma receive extra dental care early, and that a preventive oral health programme be
established between the health
care system and the dental
care system. DT

Cloudy with a chance of fluoride

hat if your toothpaste could tell you
whether you needed to
leave the house carrying an umbrella? Or how hot the day was
going to be?

rent temperatures and divvy up
the flavours.
“In this case, toothpaste
is modified to dispense one

of three flavours depending on
the weather. If it’s mint, you know
it’s colder out than yesterday. Cinnamon means it’s hotter. Blue
stripes indicate precipitation.” DT

Odd as this may sound, a
new product that does just this
is currently being created by
David Carr of MIT’s Media Lab.
The prototype product, “Tastes
Like Rain” is a one of a kind invention that uses a computer
and weather information from
the internet to dispense different
flavours of toothpaste depending
on the weather.
One blog on the new toothpaste
dispenser said: “The prototype is
currently hooked up to a small
Linux computer that pulls forecasts, using custom software to
compare previous and cur-

The toothpaste dispenser delivers toothpaste according to the weather

[5] =>

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• Remove 2x more plaque*
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[6] =>

6 News

United Kingdom Edition January 24-30, 2011

$0.5m donation for dental initiative
K

ing’s College London
Dental Institute’s Flexible Graduate Programme
has received recognition with a
$548,000 donation from Henry
Schein, Inc. The money will fund
training, scholarships and awards.
Professor Nairn Wilson, Dean
and Head of the Dental Institute,
commented: “King’s College London Dental Institute is grateful to
Henry Schein for its most gen-

erous support of the Institute’s
innovative Flexible Graduate
Programme which is anticipated
to include 220 students in more
than 30 countries in 2011.”

The donation included: The
supply of a package of dental
products and materials to each
first-year graduate student commencing the Flexible Graduate Programme; Five Henry
Schein Scholarships per an-

num to support graduate students on one of the Flexible
Graduate programmes; A Henry
Schein Events Programme to
support professional networking activities. The donation
also included the Henry Schein
Excellence
Award
which
will honour a Flexible Graduate
Programme
gradate
each
year for exemplary application of
their new knowledge and
understanding. DT

L-R: Brian Millar, Nairn Wilson, Simon Gambold and Dale Cooper

Cancer strategy could save 5,000 lives a year

D

etailed plans to transform
cancer care in England
and save thousands of extra lives each year have been announced by Health Secretary Andrew Lansley.
Overall, these plans will drive
up England’s cancer survival rates
so that by 2014/15 an extra 5,000
lives will be saved every year.

‘Improving Outcomes – A Strategy for Cancer’, sets out how the
Government, NHS and public can
prevent cancer, improve the quality and efficiency of cancer services and move towards achieving
outcomes which rival the best
in Europe.
The strategy – backed with
more than £750 million over

four years – sets out a range of
actions to improve cancer outcomes, including:

• making sure that all patients
have access to the best possible
treatment, care and support

• diagnosing cancer earlier
• helping people to live healthier
lives to reduce preventable
cancers
• screening more people
• introducing new screening programmes

Health Secretary Andrew
Lansley said: “Cancer affects us
all. Everyone will have a story of
someone they love battling the
disease. In those instances we all
need to know that the NHS will be
there for us.
“Our ambition is simple; to deliver survival rates among the best
in Europe and this strategy outlines how we will make our first
steps towards this.
Central to these plans is an investment of more than £450 million to increase earlier diagnosis.
This money will fund increased
GP access to diagnostic tests and
more testing and treatment in secondary care. It will also go towards
Public Health England – the new
public health service - to promote
screening and raise awareness of
the signs and symptoms of cancer.
Over the Spending Review
period, this will allow for primary care access to more than two
million extra tests, in addition
to funding increased testing and
treatment in secondary care. Tests
include:
• Chest X-ray – to aid in diagnosing
lung cancer

• Non-obstetric ultrasound – to
support the diagnosis of ovarian
and other cancers
• Flexible sigmoidoscopy/colonoscopy – to support the diagnosis of
bowel cancer
• MRI brain scans – to support the
diagnosis of brain cancer
In addition, the Government
will provide extra investment to
increase access to radiotherapy
and ensure all patients are able to
get this critical treatment.
‘Improving Outcomes – A
Strategy for Cancer’, is the first of
a number of outcomes strategies
to be published following on from
the White Paper, Equity and excellence: Liberating the NHS.
Outcomes strategies will play a
crucial role in translating the underpinning principles of the Coalition Government’s reforms of
the health and care services into
the steps it needs to take to drive
improvements health outcomes;
putting patients and the public
first, empowering professionals
and strengthening local accountability .
The strategy and related documents can be downloaded at
http://www.dh.gov.uk/en/Publicationsandstatistics/Publications/
PublicationsPolicyAndGuidance/
DH_123371 DT

Get ‘Up To Date’ with P&G

O

ral-B has released the
dates for their 2011 ‘Up To
Date’ scientific exchange
seminars with guest speakers Prof
Trevor Burke, Prof Iain Chapple &
Prof Nicola West. The lectures are
aimed at dentists, dental hygienists and therapists.
Clinical dental professionals
are invited to attend a complimentary CPD accredited evening event
at one of ten locations:
Torquay (Imperial Hotel, 16 Feb),
Sheffield (Kenwood Hall, 8 Mar),
Birmingham (National Motorcycle Museum, 10 Mar), Reading
(Hilton Hotel, 31 Mar), Cardiff (St.
David’s Hotel, 7 Apr), Warrington,
(The Park Royal, 14 Apr), Newcastle (The Life Centre, 5 May), Lon-

don (Royal College of Physicians,
12 May), Glasgow (Hilton Strathclyde, 23 Jun), Milton Keynes
(Horwood House, 30 Jun).
Prof Iain Chapple will be
speaking at all venues; Prof Trevor
Burke will join Iain at Birmingham, Reading, Warrington and
Newcastle; Prof Nicola West will
lecture at the remaining venues.
The evening will be hosted by Dr
Stephen Hancocks.
Every delegate is invited to
enjoy a complimentary meal at
the beginning of the evening and
a free gift which retails at £150.
Contact Julia Fish on 07585508550 or e-mail julia@ab-communications.com. DT

[7] =>

News 7

United Kingdom Edition January 24-30, 2011

Staff support for B2A
P

ractice Plan, the leading provider of practice
branded dental membership plans and Bridge2Aid,
a charity providing primary
dental care and education to
communities
in
Tanzania,
have always had a very close
relationship. From sponsored
walks and bike rides, to event
sponsorship, marketing design support, Christmas cards
or physically travelling over to
Tanzania to carry out restoration work, Practice Plan has
endeavoured to support the
worthwhile charity year-uponyear.
However, the company has

now decided to go one step
further and actually delve into
the heart of the charity and financially support the people
on the ground in Tanzania,
and so, Practice Plan now covers the salary for one of the
charity’s employees, a Com-

munity Support Worker called
Kibibi Kengia. Chief Executive of Bridge2Aid, Mark Topley explained: “Practice Plan’s
sponsorship of Kibibi on our
Community Development team
has been a huge benefit to our
programme at Bukumbi. It al-

lows us to commit confidently
to regular work with a vulnerable and marginalised group of
people, and bring hope, dignity
and encouragement on a weekly basis. We’re very grateful to
Practice Plan for their continuing support which is helping to

Pearl Dental Software

change lives in Tanzania.”
To find out more about the
fundraising Practice Plan does,
or to see how they can support
you, please call 01691 684135
or visit www.practiceplan.co.uk
for more details. DT

for PRIVATE Practices

Support worker Kibibi Kengia

Combat
the fear

A

n innovative device which
cancels out the noise of the
dental drill could spell the
end of people’s anxiety about trips
to the dentist. Experts at King’s
College London, Brunel University and London South Bank University, who pioneered the invention, have developed the device to
help phobic’s attend the dentist
more easily.
It is believed that many people’s fear of the dentist is rooted in
the ubiquitous noise of the dreaded drill and is the prime cause of
anxiety about dental treatment;
however with this new device, the
patient will be able to listen to their
favourite tunes on an MP3 player.
The headphones used with the device use noise cancelling technology, with inbuilt resistors that dull
low frequency wavelengths.
The device works by using
an ‘adaptive filtering’ technology,
where the headphones block out
certain wavelengths, allowing the
dentist’s voice to seep through
unchanged. Containing a microphone and a chip that analyses the
incoming sound wave, the device
produces an inverted wave to cancel out unwanted noise.
Although the product is not yet
available to dental practitioners,
King’s is calling for an investor to
help bring it to market. DT

See a demonstration at
www.bhasoftware.com/pearl
www.bhasoftware.com

tel. 0800 027 2406

[8] =>

8 MSc Blog

United Kingdom Edition January 24-30, 2011

Living in the post-Christmas haze
Elaine Halley provides us with an MSc update

his will be my shortest blog to date as it is
currently the 3rd January and I am coming out of the
post-Christmas haze with the
stark realisation of the amount
of work I need to cover before
the next two deadlines of 17th

January and 28th January. The
scene at the moment as I have
plugged in my laptop to finally
face-up to the detail of what I
need to accomplish, is that I have
a three year old asking me to
put the skirts on her Playmobile
princesses and a nine year old

piano practice to lull me into
concentration mode. And it is
snowing AGAIN – although not
badly, but still a good motivation to stay inside!
So, we have the final assignment of our clinical research module to complete.

This involves composing a research question, designing a
structured search using terms
such as Boolean Operators and
MeSH terms – I’ll definitely
need to refer back to my notes
as I think the Christmas port
must have deleted the part of my

brain which studied that in November! What research question will I come up with? Something to do with bonding I think,
maybe even direct dentine
bonding as I am such a Magne
disciple (or is it groupie?). Or I
could do something on bacterial

The World’s First Online
MSc in Restorative & Aesthetic Dentistry

Time to brush the dust off the laptop

testing in perio? The dilemmas
continue... somewhere along
the line I have to discuss relevant outcome measures and
ethical issues so maybe I should
start from there and work back?
Oh help...
Then there are the final six
clinical case studies for mod-

Two of the UK’s most respected education and academic organisations have joined forces to provide an
innovative, technology driven MSc in Restorative and Aesthetic Dentistry. Smile-on, the UK’s pre-eminent
healthcare education provider and the University of Manchester, one of the top twenty-five universities in
the world, have had the prescience to collaborate in providing students with the best of everything –
lecturers, online technology, live sessions and support.

Convenience

Ownership

Community

Opportunity

The majority of the
learning resources on
this programme will
be online.
The masters will
combine interactive
distance learning,
webinars, live learning and print.

The programme is
designed to encourage the student to
take responsibility for
his/her own learning.
The emphasis is on a
self-directed learning
approach.

Students will be able
to communicate with
a diverse multi-ethnic
global community of
peers, with who they
will also share residential get-togethers in
fantastic settings
around the world.

This innovative programme establishes
the academic and
clinical parameters and
standards for restorative and aesthetic
dentistry. Students
will leave with a world
recognised MSc.

‘I think the Christmas port must have
deleted the part of
my brain which
studied that in
November!’
ule three. I have at least been
organised enough to have the
cases ready with all the photos uploaded (this takes forever
in itself – I’m sure Smile-On
will improve this platform for
future students) – I only (!)
need to write up the case reports – ooops, not quite, I’ve got
five but I still need to find
someone who needs complex
whitening – know anyone with
tetracycline staining in Perth?
Send them along to me....!
So, Endnote references at
the ready – here I go... Nothing
like starting the New Year with
a healthy dose of stress!! DT

About the author
Online

Face to Face

Call Smile-on to find out more:
tel: 020 7400 8989 email: info@smile-on.com
web: www.smile-on.com/msc

Hands-on

Together

Elaine Halley BDS
DGDP (UK) is the
BACD Immediate
Past President and
the principal of
Cherrybank Dental
Spa, a private practice in Perth. She is
an active member
of the AACD and
her main interest
is cosmetic and advanced restorative
dentistry and she
has studied extensively in the United
States, Europe and the UK.

[9] =>

Feature 9

United Kingdom Edition January 24-30, 2011

Infection control
Richard Musgrave discusses the importance of
effective surface decontamination

W

ith the ever increasing focus on the importance of infection
prevention and control, particularly since the recent outbreaks
of MRSA and C.Diff, the need to
enforce stringent decontamination protocols has never been
more relevant. Infection control
has and always will be a subject of paramount importance in
medical and healthcare environments; however, in recent years
there has been an increased level
of awareness, both within the
field and amongst the public, of
the risks associated with substandard cleaning procedures.
This in turn has highlighted the
obligation of every member of the
dental team to strictly adhere to
infection control procedures.
It is essential that all work
surfaces and floor coverings are
continuous, non-slip and where
possible, jointless. It is a well established fact that surfaces are
especially vulnerable to contamination from potentially infective
microorganisms, and as such require strict and systematic decontamination that will significantly
reduce the risk of infection to
both patients and staff alike. Arguably the most effective way of
ensuring that decontamination is
executed as effectively as possible is a technique known as ‘zoning’. Zoning is a preliminary step
to surface disinfection, focusing
on clearly defined areas that are
prone to contamination and involving the separation of contaminated and clean areas along with
the allocation of dedicated space
to ‘dirty’ and ‘clean’ instrument
storage. When zoning, the areas
that must be included are:
• Dental chair and spittoon
• Work surfaces
• Controls/switches
• Floors
Practices must ensure that appropriate and sufficient training
is given to all members of staff,
and document it as evidence. It
is essential that dental nurses
always deal with treatment areas, although it is acceptable to
employ a cleaner to take care of
floors and public areas. When
staff go through the process of
cleaning and disinfecting, it is
then that, damage and wear come
to light, enabling them to be dealt
with quickly so as to avoid bacte-

About the author
Richard Musgrave With a background
in the industry spanning 18 years,
Richard brought his knowledge and
experience to schülke five years ago.
Initially working to develop both the
range of infection control products as
well as the acclaimed infection control
training division, Richard is now responsible for the UK marketing team.

ria and dust accumulation.
Recent research indicates that
the regular use of commercial
bactericidal cleaning agents and
wipes is effective in maintain-

ing cleanliness whilst potentially
reducing viral contamination of
surfaces. In the last few years,
infection scares have highlighted
the very real need to ensure that
decontamination protocols, such

as the one below, are followed:
• Treat your patient
•
Discard
all
disposable
protection
• Remove and discard all
disposable end fittings from the
suction unit
• Disinfect the chair and hand
controls
• Clean and disinfect surfaces,
chairs, spittoons and other risk
areas
• Add new disposable protections
and fittings

• Treat your last patient
• Clean and disinfect all work surfaces, including those not visibly
contaminated
• Clean and disinfect surgery floors
• Always clean from the cleanest
area towards the dirtiest
The importance of strict and
effective cleaning and decontamination cannot be overemphasised,
it is essential to all dental practices
and should be adhered to by all
staff members. DT

[10] =>

10 Event Review

United Kingdom Edition January 24-30, 2011

Dentists give three cheers for
the return of Citanest®
Dentsply celebrates the relaunch of popular anaesthetic

O

n October 22nd 2010,
DENTSPLY Marketing
Director Gary Marvin sat
down to chair a press conference
on the re-release of Citanest – the
local dental anaesthetic that had
proved one of the company’s biggest success stories. The release
had caused quite a stir, as the
product had proved a favourite
amongst dental practitioners for
over a decade. The point of this
press conference, said Gary, was
to reassure the dental industry
that Citanest was back for good.
The Citanest story began in
2000 when DENTSPLY acquired
the licence to produce it from the
pharmaceutical company AstraZeneca. DENTSPLY quickly
established the product as a market leader but when manufac-

stead of adrenaline, Citanest is
unique in the world of dental
anaesthetics as it can be safely administered to all patients
without the risk of cardiac problems and, as it does not contain
latex, is also the ideal choice
to eliminate the risk of allergic reaction. Just as effective as
lidocaine-based
anaesthetics
but 40 per cent less toxic and
with excellent tolerance levels, Citanest, with its patented
active ingredient octapressin,
is a safe and reliable choice for
any dentist.
Forced to switch back to lidocaine based products or plain
solutions containing no vasoconstrictors, many dentists were
initially chagrined at the loss of
their favourite product. It quickly

‘The key to the administration of local anaesthetic is the avoidance of blood vessels
during the injection’
turing was moved to a new site,
supply was rapidly outpaced by
demand. This served to reiterate the popularity of the anaesthetic, as the Citanest-shaped
gap in the market proved hard to
fill. Containing felypressin in-

became clear, however, that the
reason for this sudden lack of
Citanest came not out of a problem with the product, but a
problem with the manufacturing
plant. Once dentists understood
that the delay in re-releasing

March - August 2011

the product was due to DENTSPLY’s determination to ensure
complete patient safety and
quality control, the battle for more
supplies became a waiting game,
as practitioners and suppliers
sat back and counted the days
until Citanest was once more on
the shelves.
That day came a little over
four months ago, when Citanest
was officially re-released. Not
wanting to rush into things and
risk disappointment, DENTSPLY
held off on its press conference
and set about securing an initial
two dealers for the product, so
that the team could be certain of
keeping a close eye on supplies
and making sure that stocks
never ran low. With stocks of Citanest plentiful and the product
assured to be of the highest quality, DENTSPLY could release
them for the profession, along
with its accompanying accessory, the self-aspirating anaesthetic syringe.
The key to the administration
of local anaesthetic is the avoidance of blood vessels during the
injection. This has proved problematic for many years as, in
testing to make sure no blood
vessels have been hit by aspi-

rating (withdrawing the bung a
little and reinserting it), the dentist can, with a slight shake of
the hand, accidentally re-enter

in the wrong place, with potentially serious effects. With the
self-aspirating syringe however,
aspiration requires little movement from the practitioner. This
product has had excellent feedback from practitioners and,
combined with the unique properties of Citanest, provides one
of the safest available methods
of anaesthetising dental patients.
DENTSPLY are also reintroducing Xylocaine, which is an
effective, highly local, traditional anaesthetic with a better
tolerance rate than many other
brands. Xylocaine will be available alongside Citanest at competitive prices to celebrate the
re-launch.
The excitement running
through the industry surrounding the re-release of Citanest
is tangible and people from
all over the dental community
have expressed their gratitude
at the news that this unique
and outstanding product is now
available in plentiful supply.
Gary Marvin, in the wake of
his press conference, summed
it up succinctly: “I hope that
dentists can now breathe a sigh
of relief ”.
For more information, or to
book an appointment with your
local DENTSPLY Product Specialist, call: 0800 072 3313 or
visit www.DENTSPLY.co.uk DT

[11] =>

FREE
Adrenaline FREE
Worry LESS
Latex

Availab
in 2.2ml c le
artridges

Citanest 3%
®

with Octapressin DENTAL

prilocaine hydrochloride and octapressin
corresponding to felypressin
• Latex FREE and Adrenaline FREE, 40% less toxic
than lidocaine* yet still provides the depth and
duration demanded by routine dental procedures.

Available in Standard and
Self-Aspirating 2.2ml cartridges

UKP00269

*Handbook of Local Anaesthetic, Stanley F. Malamed

CITANEST® 3% WITH OCTAPRESSIN DENTAL: Prilocaine Hydrochloride, Octapressin (felypressin). PRESENTATION: Sterile clear aqueous solution containing prilocaine hydrochloride 30mg/ml and Octapressin
(felypressin) 0.03 i.u./ml. USES: Dental infiltration anaesthesia and all dental nerve block techniques. DOSAGE & ADMINISTRATION: Usual adult dose is 1–5ml. Children under 10 years 1–2ml. A dose of 10ml (6 cartridges)
should not be exceeded. Elderly or debilitated patients require smaller doses. CONTRA-INDICATIONS, PRECAUTIONS, WARNINGS ETC: Contra-indications: Hypersensitivity to amide anaesthetics or any other of
the solution’s components. Anaemia, congenital or acquired methaemoglobinaemia. Precautions: Caution must be taken to avoid accidental i.v. injection as it may give rise to rapid onset of toxicity. Use cautiously in the elderly,
patients with epilepsy, severe or untreated hypertension, severe heart disease, impaired cardiac conduction or respiratory function, liver or kidney damage or poor health, if high blood levels are anticipated. Avoid injection if
site is inflamed. Facilities for resuscitation should be available. Side effects: Extremely rare in dental practice and usually the result of excessive blood concentrations. Nervousness, dizziness, blurred vision, tremors, drowsiness,
convulsions, unconsciousness, hypotension, myocardial depression, bradycardia and possibly respiratory or cardiac arrest. Allergic reactions. Methaemoglobinaemia; consider giving 1% methylene blue i.v. 1mg/kg over 5 minutes.
Pregnancy: Use with caution during early pregnancy. Prilocaine enters mothers milk with no general risk at recommended doses. Interactions: With sulphonamides e.g. cotrimoxazole. Vasopressor properties of Octapressin
should be considered. Observe caution when concomitant use with other amide-type local anaesthetics. PHARMACEUTICAL PRECAUTIONS: Store below 25ºC. PACKAGE QUANTITIES: Box of 100 cartridges. LEGAL
CATEGORY: POM. PRODUCT LICENCE NUMBER: 04690/0028. DATE OF PREPARATION: February 2007. FOR FURTHER INFORMATION CONTACT THE PRODUCT LICENCE HOLDER: DENTSPLY Limited, Building
1, Aviator Park, Addlestone, Surrey KT15 2PG. Adverse events should be reported to DENTSPLY or the MHRA. More information can be found at www.yellowcard.gov.uk. CITANEST® is a trademark of
DENTSPLY International and / or its subsidiaries

[12] =>

12 Feature

United Kingdom Edition January 24-30, 2011

The ‘third way’ to open a dental practice
Dental Tribune speaks to Ideal Dental Care’s Peter Thompson and looks how an idea
sparked in the Mid-Atlantic began a rollercoaster journey into practice ownership

rything in between.
news archives is a great baaven’t come across a
rometer of the strength of feeldentist yet who doesn’t
For me, personally I had
ing with headlines ranging
have a strong opinhuge issues with constraints,
from ‘NHS dentistry set back
ion on the dental contracts
which I felt were being
20 years’ through to ‘Abscess
which came into force in April
9361 DBG ClinicalGov The probe 338x244.qxd:Layout 1 1/7/10 13:39 Page 1
put upon me to deliver the qualrise amid dental crisis’ and eve2006: A quick trawl of the BBC

Clinical Governance including
Patient Quality Measures Is your practice compliant?

ity of care that I felt my patients
deserved. Going private was the
natural transition from what
I was doing already so that it
wasn’t a big deal.

‘For me, personally
I had huge issues
with constraints,
which I felt were being put upon me to
deliver the quality
of care that I felt my
patients deserved. ’

And that was it – we’d reached
the absolute capacity of our existing location.

Are you waiting to find out when
the Care Quality Commission*
inspect your practice?
Have you addressed all 28 CQC
outcomes?
Your compliance with Clinical Governance
and Patient Outcomes will be questioned
with the introduction of the Care Quality
Commission*, HTM 01-05 and the increase
in PCT practice inspections.
Would you like to know how you would fare when your
practice is inspected and have the opportunity to take
corrective action?
The DBG Clinical Governance Assessment is the all
important experience of a practice audit visit rather than
the reliance on a self audit which can lead to a false sense
of compliance. The assessment is designed to give you
reassurance that you have fulfilled your obligations and
highlight any potential problems. We will provide help
and advice on the latest guidance throughout the visit.

Opportunity
But we wanted to expand. So
when the new contracts came
in it gave us the opportunity to
review what we wanted from
the business and how we were
going to grow it.

The areas the DBG assesses are:

premises including access, facilities, security, fire
• Your
precautions, third parties and business continuity plans.
governance including Freedom of Information Act,
• Information
manual and computerised records, Data Protection and security.
• Training, documentation and certificates.
• Radiography including IRR99 and IR(ME)R2000 compliance.
infection and decontamination including HTM 01-05
• Cross
compliance and surgery audits.
emergencies including resuscitation, drugs,
• Medical
equipments and protocols.
• Training, documentation and certificates.
• Waste disposal and documentation and storage.
• Practice policies and written procedures.
• Clinical audit and patient outcomes including quality measures.

The assessment will take approximately four hours of your Practice Manager’s time depending on the number of surgeries and we
will require access to all areas of your practice. A report will be despatched to you confirming the results of our assessment. If you have
an inspection imminent then we suggest that you arrange your DBG assessment at least one month before the inspection to allow you time
to carry out any recommendations if required. Following the assessment you may wish to have access to the DBG Clinical Governance
Package with on-line compliance manuals.

For more information and a quote contact the DBG on 0845 00 66 112

20
YEARS

www.thedbg.co.uk
Please Note: Errors and omissions excluded. Any prices quoted are subject to VAT. The DBG reserves the right to alter
or withdraw any of their services at any time without prior notice.

By 2006 I’d built up the business in Fleetwood, Lancashire
to seven dentists and therapists. Pui-Ling Tsoi had also become my business partner and
we bought the next-door building and expanded the practice
and quickly took the number of
dental professionals up to 11.

*England only.

It still sounds flippant when
I say it now, but I approached
one of the UK’s leading supermarkets to discuss the idea of
putting practices inside their
emporiums. Not only did I
manage to get my foot through
the door but I got to a point
where they put an offer on the

Peter Thompson

table. It still brings a wry smile
to my face to this day thinking
how much I’d achieved simply
getting to that point.
But the offer wasn’t right
and simply didn’t take us in the
direction we wanted to go. So it
wasn’t actually that hard a decision to step away and reconsider our options again.
Eureka Moment
We mulled it over for a few
months and then during a
break away from it all I had that

[13] =>

Feature 13

United Kingdom Edition January 24-30, 2011

eureka moment while halfway across the Atlantic on a
sailing holiday. Franchising
was the answer.
Franchising is one of the
biggest industries in the UK
but is often regarded as hidden. That’s because people
buy licences to operate businesses under the umbrella of
all sorts of well-known brands.
This can range from fast
food restaurants to opticians.
And if it could be done in optometry there was no reason
why it could not be done in
dentistry. In fact some less
courteous than myself would
say that it speaks volumes about
dentistry that our industry
hasn’t been progressive enough
to embrace new business models, such as joint venture partnerships sooner.
In casting a closer eye over
the clinical fence at optometry there’s one company that
is head and shoulders above
everyone
else
and
has
nearly become the byword
for opticians.
And just like their brilliant
adverts which say ‘should’ve
gone to Specsavers’, I did,
figuratively speaking. Let’s
face it, they were never going
to throw open the doors and
give us chapter and verse
of how they’ve done it, but I
spent a lot of time doing my
homework
charting
their
success.
It was crucial to understand
how they took a clinical service
and created a turnkey operation. It was also fascinating to
see how they built a brand and
made it more visible and accessible to the public.
As hard as Pui-Ling and I
tried to break down every aspect of our business in order to
create a blueprint which others
could easily follow, we struggled. This was largely because
we were too closely immersed
in it ourselves.

‘If it could be done in optometry there
was no reason why it could not be done
in dentistry. In fact some would say that
it speaks volumes about dentistry that our
industry hasn’t embraced new business
models, such as joint venture
partnerships, sooner’
So we called in expert help
from FDS North, a company
which specialises in creating franchises. FDS North is
headed up by one of the UK’s
foremost experts on franchising, Tony Urwin, whose
credits include the development of the Clarks Shop
Franchise and also being at
the helm of the Walt Disney expansion into the Middle East.
Tony and his team crawled all
over our business in order to
break every aspect down into
constituent parts.
They created an operations manual which outlined the processes in easy
chunks for anyone wanting to
run an Ideal Dental Care practice. A lot of the work is done
for franchisees in terms of finding premises, fitting out surgeries and other aspects such
as the accounts, but the manual also identifies everything
from payment facilities to customer service policies. There
are also all the stringent
protocols for the level and
quality of dentistry the patients
receive.
Brand identity
Hand in hand with the creation of the operations manual
was the development of the
brand identity of Ideal Dental
Care. Here again we couldn’t
hope to do it on our own
and called in some more experts. The creatives from a top
North West agency developed
the identity of Ideal Dental
Care, including all the various collateral, such as logos,
signage, uniforms, website
and advertising.

And with all that done we
took the proposition to market
and it’s been very well received.
We have launched practices
such as the one in Sheffield and
one we’re about to open one in
Scotland. We’ve also acquired
a three-story pub which we’re
currently converting into our
new HQ which will have stateof-the-art conferencing and
training facilities.
Credible and Established
While we’re delighted at the
progress we’ve made in a
very short period of time one
thing has become very obvious: Franchising, although a
very credible and established
method of enabling people to
set up and run their own businesses, is still very new for
dentistry. But the tide is turning and, as we’ve seen from the
rise in our enquiry levels, there
is a growing interest in what
is often referred to as the
‘third way’ to set up a
dental practice.
Specsavers started in 1984
and now look at optometry.
I’m hoping Ideal Dental Care
will be at the forefront of positive and beneficial development
of dentistry, which will make
it easier for talented dentists
to set up their own practice.
Ideal Dental Care is a joint
venture partnership which has
a number of practices in England and is about to open
its first one in Scotland. For
more information visit www.
idealdentalcare.co.uk. DT

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[14] =>

14 Practice Management

United Kingdom Edition January 24-30, 2011

So, what are the top 10 KPIs?

Using a man in a boat as an example, Mike Hutchinson draws on his experience to
provide some Key Performance Indicators to benchmark your practice

O

ne of the most pleasurable jobs I have to do is
being the Master of Ceremonies (that is a posh way of
saying ‘the man on the mic’) at
the local village regatta in Port
Navas. I stand in the back of a

pick-up truck with a microphone and people bring me beer
throughout the afternoon, whilst
I witter away to my heart’s
content reporting on all things
from lost mobile phones to
the arrival of the RNLI heli-

copter, from cakes for sale in
the field to who’s winning the
rowing!
Rowing Race
Invariably the weather is fine
and the tide is full. This year,

one of the events was a father
and child rowing race. It is precisely what it says on the tin:
One father, one child, one dinghy (with oars). The idea is to
row around a simple course.
The first home wins. Simple!

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I enjoy badgering people to
have a go. In particular people
who are down on holiday and
perhaps don’t often get a chance
to be on the water. One chap,
who I assumed was the father of
the child in the dinghy (no DNA
testing this year), had clearly
never rowed a boat before, or
possibly even been in a boat.
He sat at the back, rowed the
boat backwards, whilst his
daughter looked down helplessly at him from an angle of about
50 degrees.
This caused a huge amount
of amusement amongst the
crowd and any number of people came up to me and helpfully
suggested I should ‘tell him
what to do’.
‘Tell him what to do’
Well, needless to say, I didn’t.
After all, in my experience I
could not be sure that he even
thought he needed help. So for
me to start shouting instructions
at him would be pointless.
However, as the ‘race’ continued, it became quite clear.
He was overtaken by everybody
- even the man with the dog

‘One chap, who I
assumed was the
father of the child in
the dinghy (no DNA
testing this year),
had clearly never
rowed a boat’
hanging over the bow and barking at everyone (that’s the dog
barking, not the man). He made
very little progress and in order
for the event to continue before
all the water drained out of the
creek he was eventually towed
back by the rescue boat and received enormous cheers from
all those standing on the quay.

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I was thinking about this
just the other day. He had all the
right qualifications: He was the
father; he had a child; he was
in a dinghy (with oars). So what
was the problem?
Well, by looking around him,
he very quickly realised that he
was not very good at rowing, or
at least lacked the skills to enable him to be a better rower.
So he had the qualifications, but
lacked the skill. Now we are getting somewhere!
New skills
I see this many times over in

[15] =>

United Kingdom Edition January 24-30, 2011

some of the practices that I visit. They are very much like the
guy in the boat. They are qualified to be there, so they think
they should be, but often
have absolutely no idea how
they are doing against the rest
of the pack. But if they did, do
you think that might motivate
them to do something about
it? Maybe to learn some
new skills?
Well of course they should!
Most dentists are trained to be
dentists, not businessmen. Running a business needs skills
in finance, marketing, sales, operations, people management,

‘Most dentists are
trained to be dentists, not businessmen. Running
a business needs
skills in finance,
marketing, sales,
operations, people
management, client
experience and personal development
(like leadership
and vision)’

6. New patients – This is new
patient registrations. The lifeblood of any practice
7. New patient conversions –
The acid test for selling skills
8. Number of surgery hours
available – Where 60 hours in a
week is the base line, multiplied
by the number of surgeries
9. Net Profit – After drawings or
owners salary

Practice Management 15

10. Net Profit as a percentage
of the principal’s income – This
is where many dentists realize
that everyone in the building is
earning more than they are!
I guess the proof of the pudding is in the eating. Measuring
things means you focus on them.
Sitting with a group of dentists
just a couple of weeks ago we
found the average increase in
turnover was a staggering 34
per cent in the past year.

So, what do you think of that
then? Can you think of a better
way to win a rowing race other
than to:
a) Measure yourself against
your immediate competitors
b) Train in all the skills needed
to row?
I am yet to find a dentist
without a cutting-edge, hardnosed competitive spirit! DT

About the author
Mike Hutchinson is a director of
Breathe Business. He draws on his
experience as a partner in the largest accountancy firm in the South
West as well as a Master NLP coach.
Mike specialises in coaching dentists on leadership, developing successful business models and implementing the right key performance
indicators to grow dental practices.
Breathe Business is the unique leading dental business consulting company, which specialises in working
with dental principals and their teams
in order to develop and grow their
practices. Breathe Business: 0845 299
7209 or visit: info@nowbreathe.co.uk

A-dec 300

Simple. Smart. Streamlined.
A-dec 300 is designed for the health of your practice. Because your every movement counts, every detail
matters. That’s why A-dec 300 is setting a new benchmark for optimal ergonomics, smart efficiencies, and
lasting value. By asking what’s going to help you feel great at the end of the day, A-dec has arrived at a
treatment room solution that ensures an easy, continuous flow that is as healthy as it is natural.

In a world that demands dependability, A-dec delivers a proven solution without a single compromise.

client experience and personal
development (like leadership
and vision).
But getting skills is only half
the story. Like the poor guy
in the dinghy, for part of the
race he had absolutely no idea
he even needed help. That was
until he started measuring his
own performance against the
rest of the dads (and children and
dinghies).
Benchmarking
So, what about benchmarking?
There are, of course, hundreds
of things you could measure.
So here is a selection of my top
ten monthly KPIs (Key Performance Indicators) that we regularly bench mark amongst our
clients:
1. Principal ADY – Good old
‘average daily yield’
2. Associate ADY – No hiding here, simply the bigger
the better

Chairs
Delivery Systems
Lights
Monitor Mounts
Cabinets
Maintenance
Infection Control

3. Hygienist ADY – Ditto
4. Wages as a percentage of
gross fees – We are talking
about non-fee earners here.
Often this can be the practice’s
single biggest overhead
5. Fixed costs per surgery –
This has been phenomenally
revealing in the current economic climate

To learn more, contact A-dec at 0800 233 285 or call your local authorised A-dec Dealer. Visit our website: www.a-dec.co.uk
A-dec Dental UK Ltd
Austin House, 11 Liberty Way, Nuneaton, Warks, CV11 6RZ. Tel: 024 7635 0901 Fax: 024 7634 5106 Email: info@a-dec.co.uk

A-dec 300 streamlined.indd 1

03/11/2010 15:38:15

[16] =>

16 Practice Management

United Kingdom Edition January 24-30, 2011

Getting the right designer for your brand
Cathy Johnson looks at the importance of the right designer when restoring your practice

sonal recommendation is always a great place to start, although bear in mind that design
is very much a matter of personal choice and what may suit
one person may not work for
another. Still, at the very least,
a
positive
First steps
Estetica
A4 SELECTED:Layout 1 25/2/09
13:42 referral
Page 1 should
indicate who is professional, efAs with other services, perhoosing the right designer
is one of the most important decisions you’ll make
when rebranding your practice.
Yet you may not know where or
how to begin.

ficient, reliable and pleasant to
work with.
Over years or recent months
you may have admired the
logo, literature or website of
other practices, so you may like
to find out who the designer was
and investigate further.

Google is there at your disposal and it is easy to view design portfolios online. Spend time
looking at the work designers
have produced for other people
and make a note of what you
like. You should also check the
designer’s credentials to see if
they have the necessary quali-

KaVo – Dental Excellence

ESTETICA E80
Rise above the rest with KaVo.
• Outstanding ergonomics and attractive,

highly functional designs.
• Innovation at its best.
• State of the art technology reliability and
functionality at amazingly low prices.
From as little as £286* per month excl VAT

fications and experience. You
are looking for someone who
is a trained designer (more accurately, a graphic designer)
and one who has worked for
several years in the dental industry as a specific discipline.
Dentistry is a business unlike any
other and your chosen designer must know it inside out in
order to fully appreciate your
requirements.
Check out the designer’s testimonials and don’t be afraid to
make contact with anyone who
has been quoted for a more detailed appraisal.
Do beware of people or agencies offering too much of a multidisciplinary ‘we do absolutely
everything’ approach – you will
rarely have the budget to do
everything at once and besides,
you want real expertise not a
‘Jack of all trades’. Remember that
it is your right to be selective. As
with dental products, laboratories
and related services, it is wise to
choose your providers individually rather than buy from a supermarket-style one-stop shop.
Make a connection
This stage is vital. After admiring their work you must
also have a conversation with
your selected designer to see if
you have good rapport. Whether
this is face-to-face or over the
telephone, it is always best
to speak with the person who
would actually do the design work
not just the MD or a sales person. This way you will be able
to see whether you ‘connect’
and feel comfortable communicating
and
expressing
your requirements.
You could think of this as the
sort of conversation you have
with a patient prior to a treatment
plan, where both of you discuss
the options prior to agreeing on
the desired outcome and chosen
route. The designer should, first
and foremost, listen and then
ask lots of pertinent and searching questions.

*Finance is subject to status and for business purposes only.

Contact your local KaVo or

Gendex supplier for more details!
KaVo Dental Limited · Raans Road, Amersham, Bucks HP6 6JL Tel. 01494 733000 · Fax 01494 431168 · mail: sales@kavo.com · www.kavo.com

If you feel blinded by
jargon or ‘marketing-speak’,
be justified in being put off!
Direct communication is key to a
good working relationship and
there is nothing weirdly mysterious about the design process – a
good designer should answer
anything you ask and simplify
rather than complicate matters.
By the end of the conversation, you want to be totally confident that the designer has fully
grasped your vision – in other
words that they really ‘get it’. The
degree to which you ‘connect’
with any designer you speak to

[17] =>

United Kingdom Edition January 24-30, 2011

your website etc long before
they sit in that hugely expensive chair you’re tempted to buy!
Sit back and relax
Once you’ve chosen the right designer for your practice, agreed
the cost and given them a comprehensive brief - let them get on
with it. Again, there’s a parallel
with you and your patients.

Practice Management 17

ment, don’t be tempted to interfere with the design process. You
will be consulted throughout and
if you’ve chosen the right designer who you know you can trust,
rest assured that they will do their
absolute best for you. Relax and
look forward to being thrilled by
the result – as you surely will be.

In the next article, I’ll
write about how to woo prospective and existing patients directly,
Just as you expect your paimmediately and with minitients to let you get on with the
EDDIE
SCHER_Layout
1 22/09/2010
Page
1 DT
mal
effort.
job
once
they’ve made
a commit- 09:15

Some good branding examples

OSSEOINTEGRATED
IMPLANTOLOGY COURSE
Osseointegrated Implantology Courses

Hu
Fil rry!
lin
fas g
t!

Sunday 11th September - Friday 16th September 2011 Inclusive
Sunday 27th March – Friday 1st April 2011 Inclusive
This intensive format is ideal for delegates who wish to participate in a course
over 6 consecutive days – Fee £2200
No-no logos

will enable you to confidently
commit to the particular person
who is right for you. Just as in
other professional relationships,
you should instinctively know
when the chemistry is right.
Agree the budget
Get clear on your budget from
the outset and ask what the fees
are so you know what to expect.
Just as you charge a reasonable
sum for the work you do based
on your skill and experience, so
do designers. It’s an ancient adage but still very true: pay peanuts and you get monkeys. Set
aside a reasonable sum as the
budget and think of it as an investment. Remember, patients
chose your practice based on
your sign, your welcome pack,

About the author
Cathy
Johnson
specialises in design for dentists
and will design
your practice image,
stationery,
welcome
packs,
referral packs, external signage and
website to raise
the profile of your
practice and attract the patients
you are looking for.
She also writes and
produces a biannual patient newsletter, branded for you to send to your patients. For more information contact
Cathy Johnson Design, Telephone:
020 7289 1215 Or you can email
Cathy at: cathy@cathyjohnsondesign.
com. Additionally, visit www.cathyjohnsondesign.com

Topics covered include:

• examination and treatment planning• dealing with the patient within the practice.• anatomy,
physiology. • biomaterials • sterility • surgical templates • surgical techniques (to include
bone augmentation and advanced surgical techniques) • implant impression techniques
• jaw registration • articulation • periodontal consideration (to include maintenance protocol
and guided tissue regeneration) • Connecting teeth to implants • Detailed literature review.

There will be guest speakers on the following subjects;
Dr Joe Omar on ʻMedical Emergenciesʼ
Dr Alan Cohen on ʻMedico – Legal Aspectsʼ
Mr Sean Goldner on ʻCT Scanningʼ
Mr Keith Rowe on ʻLaboratory Techniquesʼ
There will be hands-on session on the surgical, prosthetic and laboratory phases, and the delegates
will attend a CT scan appointment with one of the patients on the course.
This course is suitable for the application of all different osseointegrated implant systems.
Delegates who complete the course are eligible for the ICOI Fellowship, without further
examination. This course carries 36 hours of CPD accreditation.

Course accredited for MFGDP, MGDS, and FFGDP. Colleagues are welcome to arrange to come and view our practice.
For more details please contact our Practice Manageress.

DR EDWIN L C SCHER

BDS (London), LDS, RCS Eng., MFGDP RCS Eng

REGISTERED SPECIALIST IN SURGICAL DENTISTRY & PROSTHODONTICS

Booking details: 16 Walpole Street London SW3 4QP
[T] 020 7584 9833 / 020 7584 7740 [F] 020 7730 0347
[E] reception@walpolestreetdental.co.uk
www.dental-implants.co.uk
Fellow of the International Congress of Oral Implantology

[18] =>

18 Event Review

United Kingdom Edition January 24-30, 2011

Fast cars and driven technology
Dental Tribune reviews the recent Driving Innovation in Oral Care Symposium
held at Mercedes-Benz world in Weybridge, Surrey

A

distinguished list of delegates from across the
dental profession arrived
at Mercedes-Benz World in Surrey ready for a wild ride over a
bumpy track. But it was not all
about fast cars as the day began
with an exclusive symposium entitled ‘Driving Innovation in Oral
Care’, hosted by Oral-B. The event
brought together leading experts
in the demographics of oral health
in the UK, biofilms and oral disease, and gave delegates the opportunity to view the very latest in
oral care product technology.

Attended by more than 70 professionals, key opinion leaders
and the dental press the symposium was chaired by Prof Jimmy
Steele, (pictured right), Head of
Newcastle School of Dental Sciences. He began by asking what

technology has done for oral
health and listed implants and
adhesive dentistry as the subjects
usually brought to mind. Pointing
out that implants are of benefit to
only a very small proportion of
the population and that adhesive
dentistry is ‘shutting the stable
door after the horse has bolted’
(in terms of teeth already having
suffered damage) he suggested
instead that the technology of
fluoride toothpaste for delivery of
beneficial oral health ‘here and
now’ was a reality that had caused
a step change in oral heath in recent years.
Prof Steele stated that more
people are keeping more teeth for
longer, and focused on 45-yearolds as representing the key turning point for oral health. People
under the age of 45 had received

a lifetime of the newest technologies in oral care resulting in them
possessing far more healthy teeth
than their age equivalents in
modern history.
He posed the question what
was the agent acting as the catalyst for this change? Fluoride
toothpaste; demonstrating that
the capacity of population-wide
technologies to make a real contribution to oral health should not
be underestimated.
Prof Ian Needleman from the
Unit of Periodontology, International Centre for Evidence Based
Oral Health at the Eastman Dental Institute was next to address
the audience. His presentation
Use and Efficacy of Antimicrobials in Dentistry took the audience
through the subjects of biofilms

and antimicrobials in the prevention of oral diseases, notably periodontal disease.

and the prevention of erosion,
calculus formation, dentine sensitivity, staining and bad breath.

Describing that although humans are made up of billions of
cells only 10 per cent are mammalian, Prof Needleman succinctly summarised the situation that
‘we are our biofilms’. In relation to
oral health this is specifically dental plaque and he acknowledged
that controlling and manipulating
plaque as a biofilm rather than attempting to eliminate it was the
appropriate strategy. Increased
sophistication of biofilm research
methods would reap huge benefits in developing effective technologies, he predicted.

The newly formulated all-inone approach, supported by 15
years of clinical development and
more than 70 research papers and
presentations, was given thorough explanation by some of the
researchers involved in its development as well as through a research and development exhibit.

Listing five antimicrobials;
chlorhexidine, cetyl pyridinium
chloride, triclosan, essential oils
and stannous fluoride, Professor Needleman described each of
them in terms of their substantivity, clinical efficacy, antimicrobial
mode of action and side effects
and how several of them have
shown clear effects on plaque
and to some extent on gingival
health. In reviewing these agents
he stressed that relatively small
changes in the dental plaque of
individuals might achieve important benefits for communities. Preventable oral diseases
remained prevalent but antimicrobial oral care products could
provide valuable benefits.
The symposium also saw the
first presentation in the UK of
Oral-B’s all-in-one Pro-Expert
toothpaste with the background
research and evidence supporting the eight claims made to benefit oral health. Pro-Expert toothpaste is proven to protect against
plaque, gum problems, caries

The accompanying exhibit by
the Research and Development
Group of Procter and Gamble’s
Oral-B brand, located at the London Innovation Centre (LINC)
in Surrey, also introduced those
attending the symposium to the
newest research technologies.
These technologies can be used to
measure the therapeutic efficacy
of oral health products as well as
predicting the oral health status
of an individual or group. Delegates were invited to take a
closer look at these technologies, including going through
the plaque grading process using
dental plaque image analysis (
DPIA) technology.
Delegates in the afternoon
were then let loose on the driving track in some top of the
range Mercedes cars, allowing for some frustrated wannabe rally drivers to show what
they could do with some
serious horsepower!
This event brought attendees up to speed with the latest
thinking in oral disease management and perspectives of the
oral health of the UK population
and it was extremely interesting
to see how far our understanding of the microbiology of biofilm

Paul Warren VP Global Professional and Scientific Relations for P&G

[19] =>

Money Matters 19

United Kingdom Edition January 24-30, 2011

Get a life; get life insurance
Dino Charalambous provides some top tips for getting the right life insurance

ife insurance is not
something that many of
us enjoy considering –
who likes thinking about their
own mortality?! However, for
the benefit of our loved ones it
needs to be dealt with. So, what
should I be thinking about?
1. Make sure you buy enough
cover - take into consideration
your mortgage, loans, credit cards, plus any additional
money for your children’s edu-

4. The younger you are
when you take out a Life Insurance policy the cheaper
the premiums will be. If you
need life cover, don’t put it
off – the younger and healthier you are, the cheaper it is.
5. Paying guaranteed rates
could be costly in the short term
but more cost effective in the
long term.
6. Arranging

your

policies

‘Whether it is a smoking habit, a bad back
or occasional pins and needles, make sure
your insurance company knows about it.
If in doubt, tell your insurer’

8. A level life insurance policy will pay out a set lumpsum amount if you die within
the term, providing an income
for your family that can also
be used to repay any outstanding debts, such as your
mortgage.

policy. Premiums will be higher, however you will be covered
for 30-40 Critical Illnesses, depending on the insurer. Always
read the policy documents
carefully before you buy to ensure you know what’s covered
and what’s not.

9. If you are purchasing life
insurance simply to repay any
outstanding mortgage at the
time of your death, you should
consider a decreasing term policy. These policies decrease in
value over the term in line with
your outstanding mortgage balance. Then, if you die within
the term, the payout is sufficient
to repay your mortgage and
protect your dependents from
the debt.

11. Forgetting to mention a
relatively minor health issue could result in your policy
not paying out due to non-disclosure. Whether it is a smoking habit, a bad back or occasional pins and needles, make
sure your insurance company
knows about it. If in doubt, tell
your insurer.

10. Critical Illness Cover can
be added to a life insurance
cation. If you have any finance
outstanding for a practice
loan, this also needs to be reviewed to see if any money can
be saved.
2. If you have stopped smoking in the last 12 months, you
may be able to save money on
your monthly premiums by
changing your existing policy.
3. If your life insurance policy
is more than five years old, you
may be able to access cheaper
premiums as the premiums for
insurance policies have become
more competitive over this
time period.

in Trust will ensure that the
correct person (Beneficiary)
benefits from the proceeds of
the policy in the event of your
death. Under current Inheritance Tax legislation, every
£100,000 of life assurance is a
potential £40,000 tax bill, so it
is important to place the policy
in Trust. This is a free, simple way to ensure the tax man
doesn’t take his slice of your
loved ones’ money.

rankly

12. Additional options can
be added to your policy
for a few pence more per
month, e.g. Illness Cover
and
Premium
Protection.

13. Price comparison websites
do just that ... compare prices.
They do not provide advice.
To get the best advice and
find the correct cover for your
situation, it is important to
speak to a Professional Insurance Adviser. DT

About the author
Dino Charalambous has been a
Mortgage and Protection Broker for
more than seven years and provides
a personalised service for his clients
in mortgages, life insurance, critical
illness cover, income protection and
general insurance. Where possible, he
likes to provide face to face interviews
so he gains a full understanding of his
clients’ requirements. Dino will take
charge of any application and follow
it through to the end so that there are
less potential hassles for clients. This
also ensures his clients have the appropriate cover for their needs. The
dental sector is his main focus and he
has worked with many dentists over
the past seven years and many of his
friends are dentists!

peaking

7. A life insurance policy in
Trust will also be paid out
sooner as the beneficiaries will
not have to wait for Probate to
be granted.

Raising Finance?
DO engage the services of an independent firm to liaise with the Banks
on your behalf – will ensure proposal is packaged for best chance of a
positive response and also to negotiate best terms.
DO ensure you provide an accurate summary of your current position
including all savings and existing borrowing.
DO ensure your CV is up to date with particular focus on any past
Managerial experience.
DO expect the Bank to want you to put down a contribution towards
the purchase.
DO undertake your own research of the local area and find out why the
current owner is selling.

Get it while you’re young: Life insurance is cheaper the younger and healthier you are

Tel: 08456 123 434
01707 653 260
www.ft-associates.com

[20] =>

20 Clinical

United Kingdom Edition

Over-dentures

Dr Anagnostopoulos presents an interesting case

hen I was in dental
school, one of the
teachers who was
known to be very successful
professionally, revealed that
the key of his success was
his knowledge over the “secrets of the dentures”. It did
not make sense to me at the

time as good denture making
was thought to be a process
shared between the ritual of
the sequence of the production
stages and a “good technician”.
A non-successful denture was
always to be blamed on the
ability and/or willingness of the
technician or perhaps the lower

standards of their cheaper service. Having gained experience
as a dentist, I now know that
my teacher was right.
Patient Experience
From the beginning of my practice, I have seen patients requesting a new set of dentures

while they were already holding a relatively new set which
they never actually managed to
use. Despite the fact that this
set would appear to have reasonable suction and restore
some of the lost features, such
as vertical dimension, teeth to
show when they smiled etc., the
patient would find it uncomfortable and would therefore not
use it. Chatting about their
problem, they would talk about
the various other sets made
which had simply ended up in
the bed side drawer.

January 24-30, 2011

Most bizarrely and invariably they would end up wearing their old set with the completely worn down teeth, badly
discoloured, without any trace
of stability and teeth “miles”
drawn under the lips. Features
such as angular cheilitis, deep
diagonal lines from the corners
of the mouth to the chin and
massively reduced vertical dimensions were overlooked as
part of the ageing process. In
some instances these sets had
even been used for two decades,
without any maintenance being done to compensate for the
gradual changes of the underlying tissues and in particular the
bone resorption. Problems were
usually more dramatic with the
lower denture due to the centrifugal pattern of resorption. The
denture was left with unnecessary long flanges to sit over
the melted away ridge, causing
sores over the coronally moving muscle attachments. The
result was: unhappy patients
who were unable to maximise
the use of the - anyway limited
- potentials of the full dentures.
In many cases problems like
social avoidance and varying
degrees of eating disorders
would follow. As for the aesthetics, premature ageing occurred due to unsupported remodelling with deep lines at the
peri-oral region and dentures
would move even when the patient was talking. The list of the
facts causing frustration is endless. So, what can be done? Is
there something that could alleviate or - even better - remove
all the frustration?
Well, the answer is that a lot
can be done. For those patients
who are unfortunate enough
to lose all of their teeth at one
or both jaws, the answer is to
start as a minimum with a good
set of dentures. This set should
then have to be maintained
every two-three years by means
of a reline. It should eventually be replaced with a new set
every six-seven years. This is
the minimum to compensate
for changes that naturally occur due to bone resorption and
the space gradually developing between the tissues and the
denture base. Following these
guidelines, you can maximise
the maintenance of the original facial features and muscle functionality. Do not forget
that the changes occur slowly
but steadily and, before you
know, those teeth have disappeared under the lips, the lower jaw moving forward as the
body adapts.
Implant Placement
The only way to maintain the
alveolar bone is the placement
of dental implants which ,by
stimulating, will be kept there
with a much slower rate of
change. Using dental implants
we can retain a denture.

[21] =>

Clinical 21

United Kingdom Edition January 24-30, 2011

Fig 19
Figs 15-19 Surgical guide and surgery
(figures 15-19) for the placement of four
implants to correspond with teeth at positions UR2,4 and UL2,4 respectively.

Fig 1. Note the completely flat ridge which has been resorbed to the level of the genial
tubercle. What appears to be a ridge anteriorly is just soft tissue. Two ball attachments
would provide adequate retention for the prosthesis.

Fig 2. The base of the denture with the
adjustable housings to secure a retentive
connection over the ball attachments.

For instance, two implants
with ball attachments, placed
around the canine positions of
the mandible, can dramatically
improve the retention (resistance to vertical movements) as
well as the stability (resistance
to horizontal movements). This
intervention can put in place
the “wild” lower denture over
the flat ridge and restore the

Fig 8

Fig 21
Figs 20&21. Impression taken at first stage
surgery, immediately before the wound
closure.
Fig 15
Bite registration and try-in (see figure 7-9)
of the denture in wax stage to confirm
aesthetics and phonetics..

Fig 22

Fig 16
Fig 10

Fig 3. The denture in-situ. The difference is made by the fact that it does not move over the
flat ridge.
Fig 23

patient’s confidence (Figs 1-3).

Fig 4.

In case of high expectations
with regard to reduced functionality, four implants would
support an over-denture which
improves retention and stability, almost functioning as
a bridge or as a conventional
bridge, depending on budget.

Figs 22&23. MediMatch Dental Laboratory
built the bar to connect with the implants,
ready for try-in. Note the three ball attachments on the top of the bar.
Fig 11

Fig 17

Fig 24

Figs 4&5. Edentulous maxilla and view of
the mandible, restored with a partial well
fitted Valplast denture.

Fig 6

Fig 7

For the maxilla, a minimum
of four implants splinted with a
cast or milled bar, bearing ball
attachments will provide a secure highly retentive platform
for an over-denture. Additionally, the use of Cr-Co reinforcement can allow the freeing of
extensive palatal coverage.
Take the case of a healthy
50-year
old
male
with
edentulous maxilla. Due to advanced chronic periodontitis, the
patient’s upper teeth were inevitably removed. Her consequently developed social avoidance and an eating disorder
with devastating knock-on effects. The solution we offered,
which was highly beneficial
to the patient, is as follows.
Without additional complex
surgery and utilizing the anteriorly available bone, we
placed four implants and a bar
to support his Cr-Co over-denture. The extremely retentive
and stable prosthesis has
restored the previously lost

Fig 12

Fig 18

Fig 25

Fig 13
Figs 11-13The radiographic guide as well as
few of the CBCT images (figure 11-13) which
demonstrate adequate volume of bone for
the implants. In an interactive way the
implants can be placed with an angle to
relate to the tooth position

Fig 14

Fig 20

à DT page 22

[22] =>

22 Clinical
ß DT page 21

United Kingdom Edition January 24-30, 2011

Fig 26

Fig 28

24&25&26. The bar is tried-in to confirm a satisfactory and passive fit. Note the good adaptation of the tissues which look healthy and stable around the implants, free of muscle
attachments.

Figs 27&28 OPT taken before and OPT
taken after (figure 28) the placement of the
implants.
Fig 27

The AOG and Smile-on in association with The Dental Directory bring you

THE

Clinical Innovations
CONFERENCE 2011

Fig 29 The image shows the inside of the
Cr-Co denture with the elastics inside the
housings

Fig 30.Image from the denture in the
patients mouth in order to check fitting,
retention, stability and finally occlusion.
Note the free palate which will assist his
intolerance to a full coverage.

Friday 6th and Saturday 7th May 2011
The Royal College of Physicians,
Regent’s Park, London
Already confirmed to speak are:
Nasser Barghi, Eddie Scher, Wyman Chan, Julian Satterthwaite, Jason Smithson,
Trevor Burke, Julian Webber, Bob McLelland, Eddie Lynch, Wolfgang Richter, Liviu Steier,
Peet Van Der Vyver, Tiff Qureshi, James Russell

Fig .31. Final result has left the patient
satisfied with the solutions offered to a list
of concerns.

functionality to a great extent. The free palate has assisted him to overcome serious gagging reflexes, so that he
finally can enjoy his life again
(Figure 4-31) DT

About the author
The author of this article, Dr Evangelos Anagnostopoulos, provides implant dentistry to practices
through MediMatch Dental
Laboratory. With their long
term work relationship they
have managed to achieve
high standards of success
with a variety of challenging
cases. For further enquiries,
please contact MediMatch on
08444993888 (option 5).

[23] =>

[24] =>

24 Clinical

United Kingdom Edition January 24-30, 2011

Age and Endodontics
Michael Sultan discusses how and when to treat ageing patients
effectively with endodontics

T

he high standard of oral
healthcare and the evolution and change within
everyday dentistry has never
before been so rapid as it is in

dentistry today. The rise of more
complex dental treatments and
techniques and the recent innovations of products and therapies have introduced many pro-

fessionals to higher standards
in practice. However, what is
becoming apparent is that endodontics is becoming more difficult as the population ages and

this sector is driving the change
within the profession.

to maintain their natural teeth.
Patients no longer expect or are
resigned to having dentures as
their parents and grandparents
did, they want their own teeth
and they are more inclined to
keep up with regular maintenance and more advanced treatments to ensure this happens.
Just having a tooth out is no
longer an option as it can lead to

Today’s society has led to an
increase in patient’s expectations

‘Today’s society has
led to an increase
in patient’s expectations to maintain
their natural teeth’
further ramifications, which are
more difficult to deal with. As
the patients age they may have
specific health issues which may
make them more prone to dental
health problems. This may be as
a result of medication; however,
the Root Canal Treatment (RCT)
itself may be harder to perform.
There is sometimes a need
for more extensive treatment to
rescue a tooth after many years
of service, and more patients
are opting for RCT to retain the
natural tooth and to salvage
large and complex restorations.
A patient that presents with severe toothache due to dental
decay would have had limited
options years ago, with extraction being the most common
treatment. However, with the
increased prognosis and likelihood of a successful treatment,
patients are much more likely to
opt for this treatment rather than
extraction.
Treating an older patient
becomes more complex and
challenging due to several factors including:
• The reduction of space in
the pulp
• Sclerosis of canals
• Treatment area may be through
crowns and bridges
• Elderly patients may not be able
to tolerate longer chair times
The medical history of a patient can also make RCT a preferable treatment. For example,
a patient undergoing cancer
treatment or radiotherapy, or
taking bisphosphonates and
anticoagulants may avoid extraction, as RCT would have
less knock on effects to their general health.
The patient’s age and health
status are of course considered before dental treatment;
however, another factor that
must be explored is the medications they are taking. Antidepressants, diuretics and diabetic medication may lead to

[25] =>

United Kingdom Edition January 24-30, 2011

reduced saliva flow and a dry
mouth, which encourages caries.
This is also a common factor in
age itself.
As age increases, the incidents of decay and root
caries rise and this may be
compounded by the patient having less sensitivity to pain and
therefore, less early warning
signs of decay.
Decay
around
previous
crowns and restorations is a familiar theme in ageing patients
who need RCT and these treatments can become more difficult
and may also be more time consuming. This poses a problem
in people who require shorter
appointments for health reasons
and also comfort. Often the RCT
is a re-treatment of an existing root filling where there has
been leakage and this has to
be re-addressed.
Utilising the best and most
modern equipment is the only
way to ensure the most efficient
work without compromising
on quality. Clear visualisation
into treatment areas through
a powerful light source is essential. Microscopes and loupes are
ideal tools for increased vision
into the work area, especially
whilst working through crowns
and searching for very sclerosed and receded canals. For efficient canal preparation and to
really speed up preparations, I
find nickel titanium instruments
to be excellent.
It is also crucial to mention that an incredibly important aspect of successful RCT
is the comfort and confidence
of the patient. Often people are
nervous following a lifetime of
poor experiences at the dentist
and the reputation that surrounds treatments such as root
canal therapies. Understanding a patient’s reservations
and
concerns
will
help

About the author
Dr Michael Sultan
BDS MSc DFO is
a specialist in Endodontics and the
Clinical Director of
EndoCare. Michael
qualified at Bristol University in
1986. He worked
as a general dental
practitioner for five
years before commencing specialist studies at Guy’s hospital, London.
He completed his MSc and in Endodontics in 1993 and worked as an
in-house endodontist in various practices before setting up in Harley St,
London in 2000. He was admitted onto
the specialist register in Endodontics
in 1999 and has lectured extensively
to postgraduate dental groups as
well as lecturing on Endodontic
courses at Easman CPD, University
of London. He has been involved with
numerous dental groups and has been
chairman of the Alpha Omega dental
fraternity. In 2008 he became clinical
director of Endocare a group of specialist practices. To talk to a member of
the
Endocare
team
call
020
7224 0999 or email reception@
endocare.co.uk or for more information please visit www.endocare.co.uk

you complete
and efficiently.

treatment

Clincial 25

fast

The possibility of successful
treatment has increased with
more efficient diagnosis, treatment therapies and the opportunity to both treat and re-treat
teeth if necessary. Root Canal
Treatment is certainly desirable
by both patients andprofessionals and in most caes, preferable
to extraction and the knock on
effects of losing a tooth. DT

Medication may lead to reduced salivary flow

Mobility may be an issue

[26] =>

26 Industry News
Fully conforms to HTM 01-05: DAC UNIVERSAL
from SIRONA
The DAC UNIVERSAL combination autoclave
manufactured by Sirona fully complies with the
Best Practice Requirements of the Health Technical
Memorandum (HTM) 01-05 “Decontamination in
primary care dental practices”.
Dentists who use this fully automatic device in
their practices to ensure thorough cleaning and
sterilisation of hand pieces do therefore comply
with the Ministry of Health’s regulations and can
implement the forthcoming QA guidelines quickly
and easily right now.
The DAC UNIVERSAL simultaneously cleans, lubricates and sterilises up to
six hand pieces in one cycle. Moreover, the gentle cleaning and sterilisation
process prevents damage to the instruments.
“DAC UNIVERSAL’s full compliance with the HTM 01-05 confirms the high level
of reliability and quality of automated decontamination,” said Dieter Rensch,
Key Account Manager Hygiene Products at Sirona. “A wealth of experience
went into the development of the DAC UNIVERSAL Hygiene System that has
already been successfully used in dental practices for ten years, making DAC
UNIVERSAL one of today’s leading devices on the market in terms of hygiene
performance, legal compliance, and cost efficiency.”

United Kingdom Edition January 24-30, 2011

CEREC® 3D Systems
Why buy CEREC®
from Ceramic Systems?
When you buy your CEREC® System from
Ceramic Systems you get the best price
and exclusive Special Offers and get
access to the best CEREC® after-sales
support in the UK! Only Ceramic Systems can offer you:• Dedicated Service and Support Engineers • Countrywide Product Specialists
for pre and after sales support • Low cost finance arranged for you • User
meetings • Dedicated training facility • Gold Club for software upgrades,
service and support • Courses by Ceramic Systems’ exclusive Trainer Dr Simon
Smyth – the UK’s Number 1 CEREC® Trainer
In these challenging economic times, CEREC® enables Dentists to create
high quality and durable chair side all-ceramic restorations in the most cost
effective and efficient way. Saving laboratory costs it enables dentists to design
and create all-ceramic inlays, onlays, partial crowns, veneers and crowns for
the anterior, premolar and molar regions in one visit. CEREC® also utilises a
digital impression taking technique to capture the data used to design the
restoration. Combined with adhesive bonding techniques, CEREC® creates
biocompatible, non-metallic, natural-looking restorations from durable highquality ceramic materials in a single treatment session.

Orascoptic UK launch the
Freedom ‘cordless’ LED
Light System
Orascoptic has developed
the industry’s first light
system that does not
employ belt-packs, long
electrical cables, or buttons.
Lightweight battery pods
connect to the temple arms of the loupe and are compatible with 95 per cent
of all TTL frames on the market.
A unique mounting clip securely fastens the headlight to 95 per cent of the TTL
frames on the market.
Touch controls on the frames eliminate the need for any buttons, knobs, or
switches. Touch controls also eliminate the bacteria traps associated with
traditional buttons, knobs, or switches.
Unique design features a weight-neutralizing counter-balance between the
battery pods and the headlight. Weight disbursement can be customised to
relieve the forward pressure on the nose.
Freedom can be obtained direct from Orascoptic UK along with the range
of award winning high resolution loupes offering clear enhanced views that
Orascoptic is famous for.
Contact Orascoptic UK on 01733 315203 or email info@orascopticuk.com

For further information please contact Sirona Dental Systems on 0845 071
5040 or email Info@sironadental.co.uk

Contact Ceramic Systems Limited on 01932 582930, e-mail
j.colville@ceramicsystems.co.uk or visit www.ceramicsystems.co.uk

Trust The Dental
Directory to help
your Private Practice
Prosper!
The Dental Directory is
well equipped to help
you make the transition
to a private practice.
Stocking over 26,000
product lines – all with
free next day delivery –
you can be sure to meet

Global LED – Dental Tribune PR 2011
The new GlobalLED is a nomaintenance, low cost, long-lasting
light source.
It will eliminate the inconvenience of
losing light during your procedure,
saving you money at the same time! It is
quiet (no fan), small, and remains cool;
connecting directly to the microscope
body – no fibre optic cable is required
for this brighter light.
• Bright, white (daylight) colour with
illumination spread evenly over the
field of view

the demands of your patients and practice.
As the UK’s largest dental dealer, we have the most comprehensive product
ranges, including oral hygiene, orthodontics, surgical accessories and facial
aesthetics. Plus our equipment range is second to none, offering equipment
from the world’s leading manufacturers.
Your local Business Consultants are also available to offer help and advice on
all the latest products and innovations and also have access to cost reduction
programmes designed to save your practice time and money.
For more information on how The Dental Directory can help your private
practice, speak to your local Dental Directory Representative or call 0800 585
586.

Seeing is believing
Detecting early carious
legions has long been
a challenge for dental
practitioners.
Now
with the help of Durr
Vistaproof technology, both
practitioners and patients
can see carious tooth tissue
‘up close’ enabling effective action to be taken.
The Durr Vistaproof fluorescence camera provides an innovative new technique
for quickly and safely visualising caries. A powerful high-energy violet light
shone onto the tooth’s surface cause’s micro-organisms within the carious
bacteria to emit a red light, whilst sound enamel sends out a green light: The
more intense the proliferation of micro-organisms, the more intense the colour
on the screen. The system’s software goes one step further, highlighting the
carious lesions in different colours depending on their extent and severity.
Easy detection by the practitioner and visualisation by the patient is achieved
through a chair side monitor, which shows the fluorescent images where decay
is present.
The images shown on screen can be electronically captured and stored for the
benefit of on-going comparison and to evaluate the success of preventative
measures. This is a great motivator for the patient as they can see the effect
their preventive home care is having. For more information call Durr Dental
on 01536-526740.

DMG UK
Icon
Drilling …… No Thanks!!!!
DMG UK is pleased to announce the
launch of Icon – the revolutionary
treatment for incipient caries and
carious white spot lesions…without
drilling!
Icon is an innovative caries infiltration
therapy. It represents a breakthrough in micro-invasive technology that
reinforces and stabilizes demineralised enamel without the need for drilling.
The first product to bridge the gap between prevention (fluoride therapy) and
caries restoration, Icon’s micro-invasive infiltration technology can be used
to treat smooth surface and proximal carious lesions up to the first third of
dentine. In just one visit Icon can arrest the progression of early enamel lesions
and remove carious white spot lesions.
Icon offers a simple alternative to the “wait and see” approach, enabling
dentists to offer an immediate treatment without unnecessary loss of healthy
tooth structure. It prevents lesion progression and increases life expectancy
for the tooth. Providing a highly aesthetic solution, carious white spot lesions
treated with Icon take on the appearance of the surrounding healthy enamel.
Total treatment time is about 15 minutes.
For additional information visit www.drilling-no-thanks.co.uk
Contact DMG Dental Products (UK) Ltd on 01656 789401, fax 01656 360100,
email info@dmg-dental.co.uk or visit www.dmg-dental.com

• Power and intensity control
• Consumes less energy
• Composite and green filters available
• Retrofitable to existing Global microscopes
• Three-year warranty
Beware - Claims about light Sources
What matters is how much output is concentrated on the in-focus subject.
Even more important is the amount of light that makes it through the optical
system back to the user. A good test for microscopes is to turn off the light
source and view a non-illuminated field at different magnification levels.
Please contact DP Medical Systems Ltd 020 8391 4455

Enhancing the patient
experience.....in seconds
Today’s dentist is being constantly
challenged to improve the patient
experience whilst being mindful of
the need to manage consultation
time. VistaScan digital radiography
system can deliver on both and
has significant advantages over
the more rigid charged coupled
device (CCD) system.
Images
can be processed in seconds and the accompanying software allows image
enhancement and manipulation, so detail can be viewed at higher resolution
for the benefit of the patient and clinician.
Digital radiography is changing the way dentists communicate with their
patients and consequently how patients understand the disease in their
mouths. For example, a patient with severe periodontally involved teeth can
be shown, in close up, the degree of bone loss they are experiencing. Patient
understanding of potential treatment options is also improved through the
use of VistaScan’s drawing tool.
It has virtual storage linking to the practice management software allowing
easy comparison between existing and future images.
The benefits over CCD also extend to its price; similar to a traditional two
sensor CCD system but with a wealth of advantages over this technology.
For more information on VistaScan call Durr Dental on 01536-526740.

KaVo ESTETICA E80 T/C: Outstanding
ergonomics in its most attractive form
The ESTETICA E80 from KaVo allows for a flexible
adaptation to the individual requirements of the
dentist and patient, making ergonomic working
a reality with an innovative suspended chair
concept that offers incomparable freedom of body
and leg movement during treatment.
Included is the brush-less, steriliseable KL 702
Motor with optional endodontic function and the possibility to integrate the
surgery motor SL550 into the dentist’s element.
The integral communication system ERGOcom 4 connects the treatment
unit with the general practice system delivering required information to the
treatment area.
USB interfaces integrated into the dentist’s and assistant’s elements enable
USB-suitable equipment to be connected to the treatment unit and linked
with ERGOcom 4.
The ESTETICA E80 is provided with automated, standardised hygiene functions,
which enables simple, time-saving hygiene and prevents maintenance failures.
The ESTETICA E80 combines intelligent pioneering technology, materials and
functions. Thus, it offers the user the maximum in security of investment.
For further information on the full range of KaVo Gendex products, please
contact your preferred KaVo Dealer Partner or call KaVo on 01494 733 000,
email: sales@kavo.com or visit www.kavo.com

Regain your Focus on
Clinical Dentistry
If you’re feeling frustrated
and
miserable
by
additional bureaucracy and
compliance
regulations,
Evident have the perfect
solution to redress the
balance between paperwork
and clinical work - ExamVision™ loupes. These loupes will help you get things
back in perspective, enabling you to deliver the best quality clinical care to
your patients and rediscover your passion for dentistry.
Whether you are a first time loupes user or upgrading to a higher magnification,
Evident takes all the stress out of ordering loupes. One of their optical
consultants will visit your practice, assess your needs and provide expert
advice to ensure you enjoy using the highest quality custom made loupes. It
will make your professional life easier, more enjoyable and help you to provide
the best patient care – and that’s a promise!
Additionally, Evident have the perfect partner for loupes with the ExamVision™
Focus LED light, with its unique BLS™ system (Bundled Light Source). The BLS™
produces a perfect circle of white light to reduce light scatter and patient
dazzle.
Regain you focus on clinical dentistry with loupes and lights by arranging a noobligation consultation – Simple FreeCall 0500 321111 or visit
www.evident.co.uk

Heka Dental
UNIC
Release your creative genius!!!
Van Gogh, Michelangelo, Picasso - true
artists have always been inspired!
So why not let the aesthetic beauty and
unique design features of Heka Dental’s
UNIC Treatment Centres inspire you!
Heka Dental’s bespoke UNIC Treatment
Centres combine aesthetic beauty with
state-of-the-art ergonomic efficiency. Now
available in an even wider range of inspirational colours, UNIC is available in
the UK from DB Dental and Axis Dental Equipment.
UNIC’s inviting appearance and carefully thought through functionality
creates the perfect environment for a pleasant dental visit. Designed by David
Lewis, UNIC is the epitomy of ergonomic design. Everything – instruments,
trays, light, x-ray unit etc – is within easy reach. Heka Dental call it intuitive
design and functionality – everything is exactly where you would expect
it to be, making even complex clinical procedures easier, more efficient and
comfortable for the patient and dental team.
Supplied with a fully comprehensive 3 year Warranty, every component is
manufactured by Heka Dental in order to ensure the highest possible quality.
For further information on the complete range of Heka Dental equipment
contact DB Dental on 01484 401015 or Axis dental Equipment on 0845 603
4193 or visit www.heka-dental.com.

Dental Payment Plans,
everything you need,
nothing you don’t.
As the backlash against CQC
registration gathers pace
amongst practitioners there is a growing desire for dentists to get back in
control of their practices and their destiny.
Converting to private practice undoubtedly offers practitioners an element of
independence not enjoyed by their NHS counterparts. DPAS believe that the
freedom offered by private practice is something to be embraced and through
their range of practice branded dental plans they offer stability, security and
support. DPAS plans are ‘practice branded’, so you stay in control of what is
rightfully yours.
DPAS understand that converting to private practice can be a costly business,
so they work hard to keep costs under control and are proud of the fact that
they remain one of the market’s most cost effective plan providers.
DPAS payment plans offer practices administrative service and account
support for the lowest cost of any of the three major providers. This means that
practices choosing a DPAS payment plan are saving an average of £10,000* per
year for every 1,000 patients they have on plans, when compared to a leading
competitor.
For more information call 01747 870910 or visit www.dpas.co.uk

[27] =>

United Kingdom Edition January 24-30, 2011

Education the focus at 19th
Annual Scientific Meeting of
the EAO
Attendees
at
the
European
Association
for
Osseointegration’s 19th Annual
Scientific Meeting were spoilt for
choice with a variety of master
classes, presentations and ‘stepby-step’ courses to choose from.
Sponsored by Nobel Biocare, leading producer of innovative restorative and
aesthetic solutions, the event offered delegates a series of inspirational lectures
and educational talks from over forty respected scientists and clinicians from
around the globe.
Tickets for the event sold out quickly, with dental professionals of all abilities
keen to attend lectures and courses on subjects such as:
• Options for implant restorations
• Cone beam CT imaging in implant dentistry
• Psychological and psychiatric factors influencing implant treatment
• CAD-CAM in implant dentistry
• Staged lateral augmentation for implant surgery
Speakers at the meeting shed light on some of the most pressing issues which
dentists face on a regular basis.
For more information contact Nobel Biocare on 0208 756 3300 or visit
www.nobelbiocare.com

QuickLase QuickWhite
We are an ISO 9001 R&D
manufacturing company with over
15 years of experience in the market
with CE Medical Directive and FDA
laser certifications. We work with our
dentists to get the latest and best
systems in the world.
All our products are technologically
competitive and sell for significantly
less than comparable alternative
systems.
QuickLase have a number of soft tissue management laser systems: The 810nm
single wavelength technology with 3w and 5w power; and the Dual 810nm
and 980nm wavelengths technology with 8w and 10w power for ultimate
coagulation and ablation/cutting. With this technology, Quicklase are the
market leaders in this area with over 2200 lasers sold in the dental field. All
lasers come complete with all accessories and a carrying case as well as on-line
training.
In addition, QuickWhite launched their new ‘LowCost’ whitening for both insurgery Power Peroxide and home Carbamide whitening, the teeth whitening
brand is well known for its effectiveness, fast whitening. It’s the most
economical kits sold in the market from £19.50 per patient and supported by
patients marketing in addition to the new Eco packaging option.
Visit www.quicklase.com or call 01227 780009 for the latest prices and offers.

“I was so enthused that I began treating four
cases almost immediately…”
Time-pressed GDPs looking for a minimally-invasive
orthodontic treatment to offer patients with
misaligned anterior teeth, should consider registering
for an online Inman Aligner course through Straight
Talk.
The six-week accredited e-course covers case
selection, interproximal reduction techniques,
appliance fitting and adjustment.
Dr Bharat Soneji of the Bloomsbury Dental Practice in
London, explains why he chose to become an Inman provider via this route:
“I am a partner in private practice with a busy home life and I am undertaking
a Masters degree in restorative dentistry.
“Despite a long-standing interest in cosmetic dentistry, I have always strived
to maintain the ideal of minimal intervention. After getting a few orthodontic
cases under my belt, I became interested in the Inman Aligner, mainly because
of its conservative approach.
“Given my time-constraints, I opted for the Straight Talk online course. The
speakers in the videos were excellent - the ideas and clinical concepts were
really clearly conveyed. It was online, which meant I could access the materials
whenever I had any spare time.”
For more information, or to book your place, please contact Caroline on 0207
2552559 (UK) or visit www.straight-talks.com

Talking Points

Registration Now Open for Talking
Points in Dentistry 2011
Registration is now open for this year’s
Talking Points in Dentistry lecture series,
developed by GlaxoSmithKline Consumer
Healthcare (GSK) and held at venues
across the UK during May 2011.

Now in its 26th year, the Talking Points
series delivers topical and thoughtprovoking discussions for all dental
professionals, and offers verifiable CPD hours for the whole dental team. Since
1985, more than 50 industry experts and professionals have delivered these
lectures to annual audiences of over 3000 dental healthcare professionals.
Recent topics have included periodontology, four-handed dentistry, forensic
dentistry and teamwork in the dental practice.

in Dentistry

This year’s Talking Points features contributions from three highly respected
dental professionals: Mhari Coxon, qualified hygienist, Clinical Manager of
CPD for DCPs Ltd and former chairman of the BSDHT London group; Roger
Yates, Specialty Lead and Consultant in Restorative Dentistry at Bristol Dental
School and Hospital; and Professor Nicola West, Honorary Consultant in
Periodontology at the Bristol Dental Hospital and Professor of Restorative
Dentistry at Bristol Dental School.
Nicola West and Roger Yates’ presentation is titled ‘Where’s the Smile Line?

Decapinol® toothpaste: The innovative approach to
treating and preventing gum disease
Dental professionals can now provide their patients with
a clinically demonstrated solution to the prevention of
periodontal disease and the reduction of gingivitis by up
to 57 per cent.
Containing 0.2 per cent Delmopinol Hydrochloride,
Decapinol® toothpaste helps to:
• Reduce plaque formation
• Prevent dental plaque from adhering to teeth and gums
• Destabilise existing plaque build-up, enabling easy removal when brushing
• Promote a healthy balance of oral flora
The combination of brushing and anti-plaque action of Decapinol® helps to
ensure that plaque is removed effectively, and the build-up of new plaque is
significantly reduced. Decapinol® toothpaste is the ideal adjunct to Decapinol®
mouthwash, working in a gentle and safe way to create an invisible barrier that
prevents plaque-forming bacteria from adhering to the tooth surface.
Because Decapinol® toothpaste is free from biocides, patients can enjoy
an equally effective method of preventing periodontitis and managing
gingivitis, without the well-known side effects; for example semi-permanent
teeth staining and unpleasant taste. Together with Decapinol® mouthwash,
Decapinol toothpaste is a way of supporting patients in both the short and
long term preventative management of gum diseases.
For more information call: 01483 410 600
www.decapinol.com

Send your Showcase pictures to
schülke
Schülke is inviting all dental
professionals
who
had
their
photograph taken with either ‘Mike’
mikrozid or the professional dance
troupe at the BDTA Showcase to
send in their pictures! Those that do
are in with the chance of winning an
exclusive Mike mug.
Delegates at the event joined the fun at schülke’s stand to celebrate the
success of the company’s popular line of touch free decontamination
systems. The team also raised awareness of their recently launched
comparison website www.comparethemikrozid.com where their mascot
Mike explained to delegates whether or not their practice’s surface cleaner
and disinfectant was suitable for their needs. Attendees also enjoyed using
Mike to shoot down germs in schülke’s specially made computer game, with
t-shirts going to the ten players who busted the most bugs. Mike has already
received lots of positive feedback from Showcase attendees on Twitter.
Just visit http://twitter.com/mikemikrozid to hear what they had to say.
If you were one of the many dentists and dental nurses snapped with Mike or
the dancers, please email your pictures to mike.mikrozid@schuelke.com
For more information call: 0114 254 3500 or visit the new dedicated surface
disinfection website www.schulke.co.uk/dental-hygiene-products/
www.comparethemikrozid.com
For infection control training: www.s4dental.com

Worried about CQC? Take control with
The Dental Plan
With CQC registration looming, dentists
would do well to be prepared.
The Dental Plan provides expert business
advice to principals, helping to ensure
that you are CQC-compliant, whilst
maximising the full potential of your
practice. Thanks to their partners at ‘The Dental Business Academy,’ The Dental
Plan can also help with staff training, making the introduction of new systems
such as CQC easier to implement.
Created and designed by dentists, for dentists, Dental Plan membership can be
tailored to suit your individual needs and requirements.
In addition, they also offer a range of support services, including:
• Dental Business Coaching and colleague mentoring • CPD programmes for
the whole dental team • Business assessment and consultation
• Marketing & branding advice • Complete Quality Management Systems with
modules including H.R.(including indemnity), Administration, Health and
Safety, Clinical, Financial and Marketing
• Patient loyalty programmes and strategies
With hundreds of years of combined experience in the dental profession, The
Dental Plan team can help you get a grip on CQC. Choose to take back control.
For a FREE initial practice analysis or for more information, please contact
The Dental Plan on 0845 604 28 61 or email: info@thedentalplan.co.uk
www.thedentalplan.co.uk

Nicola West and Roger Yates’ presentation is titled ‘Where’s the Smile Line? Planning
in Periodontal Management’, and will provide an overview of current periodontal
treatment regimens, with particular emphasis on the aesthetic outcome of
treatment. Nicola and Roger will also touch upon the management of patient
expectations in a perio treatment context.
Following on from this theme, Mhari Coxon’s lecture observes that ‘The Wise Man
Builds His Practice on Prevention,’ and will focus on the role of the hygienist in
promoting patient satisfaction and reducing the risk of litigation following a missed
diagnosis of periodontal disease.
Talking Points events will take place at the following nine venues across the UK:
• 3rd May 2011 - Novotel, Southampton
• 4th May 2011 - Hilton Hotel, Watford
• 5th May 2011 - Novotel London West, Hammersmith
• 9th May 2011 - Savilles Hall, Leeds
• 10th May 2011 - Airth Castle, Falkirk
• 11th May 2011 - Marriott Metro Hotel, Newcastle
• 16th May 2011 - Reebok Stadium, Bolton
• 17th May 2011 - The Grand, Bristol
• 18th May 2011 - National Motorcycle Museum, Solihull
Talking Points in Dentistry is free to attend, and a light evening buffet will be
provided for delegates
.
Dental professionals interested in attending their local event should
visit www.gsk-dentalprofessionals.co.uk or email Laura Ozholl at
talkingpoints@stockdalemartin.co.uk.

Industry News 27
PDS Dental Laboratory adds another
string to its bow
PDS Dental Laboratories is proud
to announce that, in addition to
its comprehensive restorative and
general dental services, it is now also
able to offer clinicians a full range of
orthodontic services.
Thanks to their new member of staff,
GDC-registered orthodontic technician, Tony Avery, PDS can provide dental
professionals with everything from simple removable devices to complex
functional appliances, including twin blocks.
Tony brings 30 years of experience with him to what is already a highly
successful and award-winning operation.
All Tony’s work is custom-made and bears the CE mark of quality.
Currently, PDS aim to complete all removable appliance work within five
days. Functional and fixed appliances will vary but can take up to two weeks,
depending on what is required.
Orthodontists and dentists who choose to work with PDS can be assured that
it will always strive to remain at the cutting edge of dental and orthodontic
technology, helping orthodontists and dental practitioners to offer their
patients the very latest orthodontic devices and techniques.
For more information and a Laboratory Pack, call Newcastle on 0191
232 4844 or Leeds 0113 239 3675 or visit www.pdsdental.co.uk and
www.futureveneers.com

Save time and money with Admor
in 2011!
The launch of the new Admor Office
Essentials range means you can now
save time and money!
Admor have always made it their
business to ensure that they provide
dental practices with the best products
at the most competitive prices. Now
they have extended their established
ranges to include over 20,000 new office
products, meaning practice managers need look no further to find everything
their surgery needs – all in one convenient place.
Whether you’re an NHS, private or mixed surgery, Admor can offer your
practice a wealth of savings on all the products you need to efficiently run your
business; from paper and printing materials to ink cartridges, office furniture
and cleaning products.
Register an account to benefit from convenient monthly billing, next day
delivery, as well as all the special offers and exclusive discounts on offer.
Admor’s friendly, dedicated customer service agents are also happy to help
you order by telephone if you prefer and can also send you a more concise
catalogue.
So start 2011 the most efficiently by saving time and money with Admor!
For more information or to register for your account, call 01903 858910 or visit
www.admorofficesupplies.co.uk

UCL Eastman Dental
Institute Qualifications
Busy GDPs can develop their
skills, knowledge and practices with part time university based programs
from UCL Eastman; one of the UK’s leading training providers for dental
professionals. UCL Eastman provides flexible courses to suit every need,
running each year from October, and includes the following:
Certificates in, Aesthetic Dentistry, Conscious Sedation and Pain Management
(commences in May), Endodontics, Paediatric Dentistry, Special Care Dentistry
and Diplomas in Implant Dentistry and Special Care Dentistry.
Information on these courses and more can be found at: www.eastman.ucl.
ac.uk/cpd/gdps/index.html
In addition to these courses, January sees the start of the UCL Restorative
Dental Practice Programmes, which are designed for GDPs wishing to refine
their clinical skills, while still running a practice and offer progression from
Certificate and Diploma to MSc level.
There are also short courses; CPD and core subjects available to help all
practice staff members to increase their knowledge and hone their skills both
on-site and through distance learning.
Also available are Eastman’s popular Finance and Practice Management
Courses, which are ideal for those about to set up or purchase a practice.
www.eastman.ucl.ac.uk/cpd/gdps/finance_courses
For further information, contact the Course Administration Team on 020 7905
1234, or email cpd@eastman.ucl.ac.uk

DENTSPLY Academy launches new
course dates
DENTSPLY Academy offers a unique range
of courses and events designed to provide
education and inspiration to the dental
profession.
Speaker Dr Louis Mackenzie will lead
a restorative course entitled ‘Posterior
Restorations Made Easy’, which includes a
hands-on element, in locations around the country:
Liverpool – March 22 ,Northampton – March 29, Edinburgh – April 19,. Newcastle
– May 3, Maidstone – May 17
Moreover, a course specifically for dental therapists will provide them with an
opportunity to learn ‘The Basics of Restoratives’ in Wakefield during June.
Dr Alan Gilmour will speak in Bristol on ‘Posterior Composite Restorations –
update on materials and techniques’ on March 16.
Dr Nicolas Martin will lead one day hands-on courses on ‘Rubberdam’ and a
course and discussion on ‘Strategic Treatment Planning’ in Sheffield, Belfast,
Watford and Glasgow. Evening lectures asking “How local is your anaesthetic?”
will be held by Dr John Meechan, an authority on local anaesthesia, to discuss
the risks and controversies associated with local anaesthetics:
Essex – February 8, Bristol – March 29, Manchester – April 5 , Glasgow – April 19
Please book/reserve your place early to avoid disappointment. For details of
upcoming courses yet to be confirmed, please visit www.dentsplyacademy.
co.uk. For further information, please contact DENTSPLY UK on (+44) 1932 837
330 or email enquiries@dentsply.com

[28] =>

28 Industry News
Clinicians impressed by SDR™
97 per cent of dental practitioners’ trialling SDR™
(Smart Dentine Replacement), the first bulk-fill, flow
able composite base, have rated the material as
‘excellent’ or ‘good’ in a recent survey.
The survey conducted during August - September
2010 provides evidence that clinicians are highly
impressed with SDR from DENTSPLY. A number of
clinicians commented that ‘it does exactly what it
says on the tin!’
After receiving their sample, clinicians enjoyed the
numerous benefits of SDR, with many amazed at
its simplicity and ‘superb flow able properties’. Having only recently been
launched in the UK, SDR is already being used by over a thousand practitioners
across the country, as well as many thousands throughout the world.
Thanks to its exceptional internal cavity adaptation and reduced voids and
air bubbles, SDR has a significantly reduced risk of post-operative sensitivity.
By using this revolutionary new product, clinicians can enjoy a simpler and
quicker experience when placing posterior direct restorations.
Clinicians looking to save both time and effort when placing Class I and II
restorations should call DENTSPLY today to receive their free sample of SDR.

United Kingdom Edition January 24-30, 2011

A-dec – For your viewing convenience
If you’re considering new dental
equipment, why not visit the A-dec
showrooms and experience the unique
quality and solution options A-dec can
offer?
A-dec
have
two
prestigious
showroom facilities each containing a
comprehensive selection of equipment
packages from the A-dec range
including fully operational patient chairs,
an introduction to the A-dec ICC storage
and serialisation concept and a full
complement of cabinetry. The latest integrated options are also showcased
along with an array of stools, light configurations and storage solutions.
Appointments to view are entirely at your convenience and we can offer
individual or team member visits in our private, modern and relaxing
showroom environments.
For more information about the A-dec range or to arrange a showroom visit,
please call A-dec on 024 7635 0901.

For more information, or to book an appointment with your local DENTSPLY
Product Specialist, call: 0800 072 3313 or visit www.dentsply.co.uk

Curasept from Curaprox provides all the
benefits of Chlorhexidine without the
disadvantages of discolouration
The Curasept Anti-Discolouration System (ADS)
mouthwash from Curaprox provides the ideal
addition to any oral hygiene regimen, particularly
for those patients recovering from dental surgery,
gum problems, implants or orthodontic braces.
The fact that Curasept ADS mouthwash is
completely alcohol-free means that the mucous
membranes won’t sting after use, making it ideal
for pre- and post-operative oral care. Offering
effective chemical plaque and bacterial control, Curasept Anti Discolouration
System also inhibits the formation of plaque without the side effects of other
chlorhexidine-based products, which can stain and discolour the teeth and
tongue, and interfere with taste sensation.
Curaprox recommends using sodium laurel sulphate-free toothpaste to
support the long-term effectiveness of Curasept ADS, such as Curasept ADS
gel toothpaste. Curasept ADS gel toothpaste also contains chlorhexidine, thus
boosting the effectiveness of the Curasept ADS mouthwash when used in
combination. Curasept is just part of the Curaprox range of premium healthcare
products available, which includes inter-dental brushes, toothbrushes,
toothpaste and Xerostom dry mouth treatment.

New Diamond Micro
Luting Cement Capsules;
The latest edition to
Kemdent’s popular
Diamond range!
The new Diamond Micro
Luting Cement Capsules is
the latest addition to the
popular Diamond range of
GIC restoratives. Kemdent
customers can benefit from a special introductory offer of 25 per cent discount
on this product if they purchase it during January
Diamond Micro is a resin-reinforced, chemically-curing, glass ionomer cement
for permanent cementation of orthodontic appliances, crowns manufactured
from alumina-only or Zirconia-only cores, posts, metal inlays, onlays, crowns,
bridges, porcelain-fused to metal crowns, bridges on hard dental tissue and
cores rebuilt with amalgam, composite or glass ionomer cements.
With a working time of 2 - 4 minutes at room temperature and a sets-inthe-mouth time of 3 - 5 minutes, these capsules are easy to handle, have a
low solubility in the mouth and high adhesion. They also have an excellent
potential for luting Zirconium Oxide Crowns.
They are available in boxes of 20 x 0.25g capsules and value packs of 60 x 0.25g
capsules.
For information on Kemdent’s full range of Diamond products or to request
your free sample, call Helen or Jackie on 01793 770090 or visit our website,
www.kemdent.co.uk and follow us on twitter.com/kemdent.

Enter the new era of M-Wire™ NiTi
with WaveOne
DENTSPLY’s new system of rotary
endodontic files, WaveOne, utilises the
strength of M-Wire™ NiTi, created using
an innovative thermal treatment process.
M-Wire™ NiTi files offer greater flexibility
and respect the canal’s true morphology
whilst reducing the chance of cyclic
fatigue and file separation. Practitioners
will often only require one rotary singleuse NiTi file to complete an entire
procedure.

Smile-on has recently released dates for the Clinical Innovations Conference
2011, which will be held on Friday 6th and Saturday 7th May.
For more information about the event call 020 7400 8989 or visit
www.smile-on.com

As a team of specialist solicitors who advise dentists on the incorporation
process, Goodman Legal can assist and deal with all the legal consequences of
the transfer of a practice to a limited company.
For more information contact Ray Goodman on 0151 707 0090 or email
rng@goodmanlegal.co.uk www.goodmanlegal.co.uk

Nusonic NAC: Effective instrument
decontamination for use in ultrasonic baths
In the current climate of MRSA and C.Diff scares,
it has never been more important for dental
professionals to strictly adhere to the HTM 01-05
‘essential quality requirements’ guidelines on the
decontamination of instruments.
Understanding the pivotal role that
decontamination plays in today’s dental surgery,
Blackwell Supplies offers an advanced cleaning
solution called Nusonics: a general purpose, nonammoniated cleaning solution designed for use in
ultrasonic cleaners.
The advanced formulation of Nusonics provides dental professionals with
an efficient and effective method of not only cleaning instruments, but
also degreasing and brightening them. Complete with an in-built rust
inhibitor, Nusonics effectively decontaminates, ensuring the longevity of the
instruments.
The concentrate is designed to be diluted so as to meet the specific cleaning
requirements, and for convenient, economical provision of the highest
standards of infection control. Nusonics is available in both 1 and 5 litre
amounts. Blackwell Supplies is one of the UK’s leading suppliers of specialist
products to the dental industry, and offers Nusonics as the effective solution
to instrument decontamination. For more information please contact John
Jesshop of Blackwell Supplies on: 020 7224 1457, fax: 020 7224 1694 or
email: john.jesshop@blackwellsupplies.co.uk

“I’ll definitely be attending next year’s event!”
Dental professionals who attended the Clinical
Innovations Conference 2010 continue to give the
event rave reviews. The conference, which was
hailed as a great success, aimed to bring together
leading minds in restorative and aesthetic dentistry.
Retha Jordaan was present at the Clinical
Innovations Conference, sponsored by Smile-on,
after attending one of Smile-on’s courses.
“The event was absolutely brilliant!” says Retha,
“The food was superb, the service was great and the
hosts were excellent. All of the talks were fabulous,
especially Dr Yusuf Omar’s resuscitation course.”
“The conference was both motivating and inspiring – so much so that I
implemented what I had learned immediately in the practice when I returned
home. It really gave me the confidence to overcome the small insecurities I had
in the practice and it dealt with everything in such a positive way. I’ll definitely
be attending next year’s event!”

Goodman Legal can help
you
In
2006,
practice
incorporation became a
viable business option
and one that many dentists have since been using to their advantage. As
incorporation has become a route that an increasing number of dentists are
looking at, a number of Banks’ Regional Healthcare Teams have invited Ray
Goodman of Goodman Legal, to visit them and offer advice on the process of
dental practice incorporation.
Discussed were the various issues to be considered when incorporating a
dental practice, and the many positive returns that running your practice as a
limited company can bring.
There are, of course, many potential pitfalls to incorporation too including
acceleration of CGT liability, costs, professional indemnity issues,
superannuation and pension issues, and may others that are often overlooked
when dentists are dazzled by the prospect of paying tax at a lower rate.
By enlisting the help of a firm of experts with relevant experience, you can
avoid common pitfalls.

For free samples or for more information please call 01480 862084, email
info@curaprox.co.uk or visit www.curaprox.co.uk

The WaveOne system is also:
• Simple and easy to use
• Able to prepare teeth quickly, safely and reliably
• A highly cost effective system
• Created by industry experts with years of experience

New dental units range available
from Castellini
Castellini enjoys an outstanding
reputation as one of the world’s
leading
dental
manufacturing
companies, and with good reason! With over seventy years of research
and production experience, Castellini continues to develop innovative
technological advancements in dental equipment.
Symbolising the very essence of Castellini’s reputation for excellence, its new
range of dental units captures the company’s design philosophy that combines
flexibility and ergonomics with high-level performance.
• Puma ELI 5: Offering a wealth of standard features, this range is not only
reliable but provides clinicians with both efficiency and operative convenience.
• Skema 5: Blending robustness with practicality, this unit offers advanced
hygiene systems, design features facilitating daily cleansing operations, and
high-performance instruments.
• Skema 6: Flexible and functional, this unit creates an ideal working space
allowing the clinician to work unhindered. With extensive travel arms and
everything within reach, physical stress is reduced.
• DUO Plus: Providing innovative solutions, perfectly integrated instruments
and unparalleled hygiene systems, this unit offers top quality without
compromise. Dentists that demand the best choose the DUO Plus.
Dentists can relax in the knowledge that with Castellini, quality and comfort
are guaranteed.
For more information, call: 0870 756 0219
www.castellini.com

London Centre for Implant and Aesthetic
Dentistry Relocates
The London Centre for Implant and Aesthetic
Dentistry has relocated to newly renovated
premises at 28 Wimpole Street. The modern
practice now boasts three state-of-the-art
surgeries, a sterilisation room, a spacious, airy
waiting room, a laboratory in the planning and
a growing team of highly trained professionals.
Clinical Director and owner Dr Koray Feran
welcomes all referrals to his new practice and
patients are still guaranteed to receive the
highest standards of treatment no matter
what their complaint. Undertaking treatments ranging from single tooth
restorations to more complex full mouth rehabilitations, Dr Feran and his team
always carry out each procedure to an uncompromising standard.

For a reliable file system that can be trusted to perform, consider introducing
WaveOne into your dental practice.

Referring practitioners are welcome to attend any stage of their patient’s
treatment plan and are provided with a free mentoring session as a thank-you
gesture for the referral. After treatment, patients are offered long-term support
and maintenance for the restorative work undertaken at the centre and close
contact is kept regarding any subsequent treatment and aftercare required.

For more information, or to book an appointment with your local DENTSPLY
Product Specialist, call: 0800 072 3313 or visit www.dentsply.co.uk

For more information on referring to Dr Feran, call 0207 224 1488 e-mail
koray@lciad.co.uk or visit www.lciad.co.uk

Book early for the BACD 2011
Conference and Give Yourself
Something to Smile About
The 2011 British Academy of
Cosmetic Dentistry’s SOMETHING TO
SMILE ABOUT conference promises
to be another ground-breaking, and
potentially career-changing event
for dental professionals with an
interest in aesthetic dentistry.
Set to take place in London from 10-12 November 2011, the BACD’s eighth
annual conference will concentrate on the growing trend of minimal
intervention within UK cosmetic dentistry. Entitled, ‘Maximum Beauty from
Minimal Intervention,’ this highly informative and thought-provoking event
aims to challenge the notion that cosmetic dentistry runs counter to the
principles of conservative dentistry. Delegates can hear from internationallyrenowned experts about how beautiful smiles can be created whilst preserving
and even enhancing a patient’s natural teeth.
With an array of CPD-accredited lectures and specialist workshops on offer,
the 2011 BACD conference promises to provide learning opportunities for the
whole dental team.
Don’t miss this opportunity to rub shoulders with the brightest and best. Book
now for this unmissable event, which includes a Gala Dinner on the 12th.
For more information about membership entitlements, including access to
next year’s conference, please contact Suzy Rowlands on 0208 241 8526
Or email suzy@bacd.com

Good news travels fast!
A recent survey revealed that 1/3 of clinicians
questioned are using the Waterpik® Waterflosser
themselves, and recommending it to 75 per cent
of their patients.
Clinically proven in effectively reducing gingival
bleeding and removing plaque biofilm, the
Waterpik® Waterflosser is fast becoming the
popular choice for clinicians who are looking to
offer their patients a reliable and simple method
of cleaning subgingivally and interdentally.
The Waterpik Waterflosser comes with a choice
of specially designed tips to suit the cleaning needs of all patients:
• Orthodontic Tip for gentle yet effective cleaning around braces and dental
work
• Pik Pocket® Tip delivers therapeutic rinses to gum pockets to help tackle
periodontal disease
• Plaque Seeker™ Tip shown to be twice as effective as floss at reducing gingival
bleeding
Give your patients a clinically proven effective means of improving their oral
health with the Waterpik® Waterflosser.
For your professional courtesy discount on the Waterpik®
Waterflosser speak to your wholesaler or visit www.waterpik.co.uk.
The product is also widely available in Boots stores.

[29] =>

Feature 29

United Kingdom Edition January 24-30, 2011

Going to see family...
in Cambodia

Chris Baker from Corona Design & Communication reports on
two dental students’ humanitarian elective...

arlier this year, two fourth
year Glasgow University
dental students, Richard
Field and Charlotte Payne, undertook a humanitarian elective to aid the orphaned children
of Phnom Penh. As you may be
aware, Cambodia is a country
very much in transition that is
struggling to overcome the memory of the Khmer Rouge and its
genocide more than 30 years ago.
Richard
and
Charlotte
worked with the charity Cambodia World Family which is
a small NGO with the mission
of providing free dental care
for the orphaned, handicapped
and abandoned children of
Phnom Penh.
The project had six key goals:
1. To gain experience of training
and managing Cambodian staff
2. Treating the disadvantaged
children that were sent from 82
institutions to the clinic
3. To perform dentistry to
the best of their ability for up to 20
children per day
4. To help teach the staff and
Khmer students from the local
university
5. To improve administrative systems and infection control
6. To maintain and improve chil-

dren’s facilities
Richard was surprised at
how well the centre was run
when they arrived. “Whilst
many of the practices would
not have been satisfactory according
to
UK
standards,
staff were working with what
they had. We felt that for us to
demonstrate ‘better’ practices

‘Whilst many of the
practices would not
have been satisfactory according to
UK standards, staff
were working with
what they had’
would have confused some of
the staff to the detriment of patients. We found that we worked
with the staff as part of the
team rather than in a managerial
capacity.”
As well as working at CWF,
Richard and Charlotte also volunteered at Toutes A L’Ecole – a
French run school that take girls
from underprivileged families in
Phnom Penh. They provide them

with a full education using the international French Baccalaureate
syllabus. One interesting point
that both students noted was that
the children they interacted with
at this school, who were from
slightly better circumstances,
had teeth in a much poorer state.
This was due to the fact that they
had a small amount of pocket
money that was generally spent
on sweets. Plus ça change! An
oral hygiene program was suggested to a French school whose
pupils were particularly affected
and the administrator gave permission to Richard to run oral
hygiene classes.
Richard explained that, “the
English teacher acted as my
translator and my intention was
that if he saw my instruction
several times, he would be able
to continue the classes after we
left. I tried to make the classes
as interactive as possible so that
the kids would better retain the
information. Interestingly, when
asked, ‘Which foods are bad for
teeth?’, the answers were hot,
cold and hard foods. The children associated any food which

gave them pain, as bad for their
teeth. Through further discussion, we did arrive at the answer
‘those that contain sugar’. A popular drink in the region is sugar
cane juice and the children were
shocked when I explained the
harm that such drinks can do.”
Lessons
then
continued
with an oversized mouth model and toothbrush illustrating
the proper way to brush. The
English teacher confirmed that
all first year children would now
have oral health instruction classes.
As it transpired, goals 4,5 and
6 proved to be difficult to meet.
Richard commented, “the dental

‘Children at the orphanages testing out their new toothbrushes’

school is large but very poorly
equipped. There were only five
articulators available for the
whole school and we didn’t have
an opportunity to teach. In regard to infection control, the team
followed good practice in hand
washing and changing gloves
between patients. We did identify some areas for improvement such as using fresh tips
on the etch and fissure sealant

for each patients but staff pointed
out they only changed tips when
they broke as they didn’t have
sufficient tips. While we weren’t
comfortable with this, we did ensure that tips were wiped with
disinfectant between patients.
The waiting area for the children
already had a DVD and selection
of toys and as a consequence we
didn’t feel we could add to this.”
Richard and Charlotte obviously expected that people’s
knowledge and attitude towards
dental hygiene would be very
different in Cambodia than
the UK. What they did not expect was the children’s willingness to accept dental treatment
with no fuss. They found this
to be (in the main) in complete
contrast to their experience of
children in Glasgow! Perhaps
they were more aware in Cambodia that dentists were there to
help them?
Richard feels that the whole
experience has benefitted both he
and Charlotte, not just as dentists
but also as people. It allowed them
to appreciate the facilities that we
all take for granted in our clinical
environment. Last word to Richard - “A national health service
can play such an important part in
a population’s health and if there
were one in Cambodia, it may
speed the country’s road to recovery. However, it has also illustrated to me that a population can
take a health service for granted
when one is freely available ie the
UK.” DT
If you would like to support
the work of CWF then you can
find more information or donate
at: http://www.cambodiaworldfamily.com/

‘Trimming casts with a meat cleaver also used to prepare food.

‘Younger children being given a helping hand by the staff’

For the French school you
can donate online at http://www.
toutes-a-l-ecole.org/CarteB.html
or by cheque addressed to ‘Toutes
à l’école’ and posted to :
Toutes à l’école
150 boulevard du Général de
Gaulle
92380 Garches

[30] =>

30 Events

United Kingdom Edition January 24-30, 2011

AOG to co-host 2011 Clinical
Innovations Conference

A

OG and Smile-On, in conjunction with the Dental
Directory and the Faculty
of General Dental Practice (UK),
will again be hosting the 2011
Clinical Innovations Conference

(CIC). Now in its seventh year,
the CIC promises to be bigger and
better than ever, with a wealth of
top speakers, including the AOG’s
President, Pomi Datta, who said:
“Last year’s conference and the

dinner brought together innovators and thinkers of this millennium. We are going to build on that
with our partners and friends. We
want to make this the most exciting annual event in Europe.”

Taking place on the 6th and
7th of May 2011 in the iconic and
impressive setting of the Royal
College of Physicians, which
is situated in the heart of Lon-

don, the CIC promises to offer
all members of the dental team
some unmissable learning opportunities and the chance to gain
up to 14 hours of verifiable CPD.
With innovation once again
the main theme, dental professionals can expect to learn more
about the latest developments
within the field of endodontics
from the likes of Julian Webber, occlusion from Raj Rayan
OBE and an opportunity to discover the benefits of practising
minimally invasive orthodontics
with speakers Tif Qureshi and
James Russell.
Other confirmed speakers
include: the internationally acclaimed Nasser Barghi, Joe Omar,
Peet van der Vyver, Eddie Lynch,
Bob McLelland and Wyman
Chan, amongst many others.
On Friday the 6th, attendees
will also have the opportunity of
attending the Conference Charity Ball, which will be held at the
fashionable Millennium Mayfair
Hotel. Last year’s proceeds went
to the AOG-sponsored project in
Chitrakoot to repair cleft lips and
palates and provide dental treatment for 500 villages in one of the
most rural parts of India.
Secretary of the AOG, Dr
Nishan Dixit, is thrilled to once
again be involved with this dynamic gathering: “As one of
the UK’s fastest-growing dental organisations, we are a body
that not only values professional standards but also understands the need for innovation
within dentistry, as well as the
vital role that continuing education plays within the profession. We also hope that CIC
delegates will join us in striving towards ‘the greater good’,
our organisation’s motto, at the
Conference Charity Ball, which
promises to be a really fun and
glamorous occasion, all in aid of
a good cause.”
Given the record attendance
rates at the 2010 event, delegates
are advised to book early to avoid
disappointment. Early bird registration entitles those who book
before 7th February 2011 to a 15
per cent concession. Members
and clients of affiliated sponsors
and co-organisers may also be
entitled to special rates, so get in
touch with the organisers to find
out more.
For more information, visit
www.aoguk.org - For early bird
offers, or to book, visit:www.
clinicalinnovations.co.uk/ or call
0207 400 8967. DT

[31] =>

Classified 31

United Kingdom Edition January 24-30, 2011

Something to
Smile about!...
SmileGuard is part of the OPRO Group, internationally renowned for revolutionising the
world of custom-fitting mouthguards. Our task is to support the dental professional with
the very latest and best oral protection and thermoformed products available today.

Custom-fitting Mouthguards* – the best protection for teeth
against sporting oro-facial injuries and concussion.
OPROshield – a self-fit guard enabling patients
to play sport whilst awaiting their custom–fit guard.
NightGuards – the most comfortable and effective way
to protect teeth from bruxism.
Bleaching Trays – the simplest and best method for
whitening teeth.

“I need an independent

Snoreguards – snugly fitting appliances to
reduce or eradicate snoring.

review of my income protection”

‘Make sure you are covered by arranging an
income protection review with one of PFM’s
experienced Independent Financial Advisers’.

OPROrefresh – mouthguard and tray
cleaning tablets.

In 2007, OPRO was granted the UK's most prestigious business award,
the Queen's Award in recognition of outstanding innovation.

www.smileguard.co.uk
email info@smileguard.co.uk or call 01707 251252

part of the oprogroup

* SmileGuard - the first to provide independent certification relating to
EC Directive 89/686/EEC and CE marking for mouthguards.

7320_09_3

mouthguard and tray
cleaning tablets

19/10/09 17:03:31

THE YEAR CERTIFICATE COURSE IN
NO
AESTHETIC DENTISTRY
W
CENTRAL LONDON

FRIDAY 8th APRIL - FRIDAY 2nd DECEMBER 2011 (9 DAYS)

4T I N I T
HY
EA ' S
R

Topics covered include:
‣ Smile Design & Management of the Aesthetic Case
‣ Digital Dental photography
‣ Porcelain Veneers, including no-prep & minimal-prep veneers
‣ Computerised Cosmetic Imaging
‣ Multilayered Anterior Composites
‣ Tooth Whitening tips and tricks
‣ Aesthetic Crowns, Onlays & Inlays
‣ Excellence in Posterior Composites
‣ Medicolegal aspects of Cosmetic treatment
‣ Restoration of the root Þlled tooth
‣ Marketing of Cosmetic services
‣ Management of toothwear including the ÒDahlÓ concept
‣ TMJ, Occlusion & Articulators
‣ Multidisciplinary treatment planning, e.g. Periodontics & Orthodontics

9 days of state-of-the-art dentistry

Hands-on sessions

Courses are run by Dr Ian Cline and Dr Joe Oliver, as seen on Channel 4Õs 10 years younger. The course
will consist of lectures, structured tutorials, demonstrations, videos, evaluation of scientiÞc papers, and
hands-on sessions. Fees are £540 per day, fully inclusive. Please visit the website or call the number
below for full details, including numerous testimonials and an application form.

Friendly, relaxed, informal teaching
WEBSITE www.cosmeticdentalseminars.org | EMAIL cdseminars@mac.com| TEL 0207 252 4210 | POST 7 Bury Place London WC1A 2LA

To advertise here please contact Sam Volk
on 0207 400 8964

Untitled-4 1

[32] =>

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[cover] => DT UK No. 2, 2011

[toc] => Array ( [0] => Array ( [title] => No ‘quiet life’ for Cameron as NHS debate rages on [page] => 01 ) [1] => Array ( [title] => News [page] => 02 ) [2] => Array ( [title] => Living in the post-Christmas haze [page] => 08 ) [3] => Array ( [title] => Infection control [page] => 09 ) [4] => Array ( [title] => Dentists give three cheers for the return of Citanest [page] => 10 ) [5] => Array ( [title] => The ‘third way’ to open a dental practice [page] => 12 ) [6] => Array ( [title] => So - what are the top 10 KPIs? [page] => 14 ) [7] => Array ( [title] => Getting the right designer for your brand [page] => 16 ) [8] => Array ( [title] => Fast cars and driven technology [page] => 18 ) [9] => Array ( [title] => Get a life; get life insurance [page] => 19 ) [10] => Array ( [title] => Over-dentures [page] => 20 ) [11] => Array ( [title] => Age and Endodontics [page] => 24 ) [12] => Array ( [title] => Industry News [page] => 26 ) [13] => Array ( [title] => Going to see family... in Cambodia [page] => 29 ) [14] => Array ( [title] => AOG to co-host 2011 Clinical Innovations Conference [page] => 30 ) [15] => Array ( [title] => Classified [page] => 31 ) ) [toc_html] =>

Table of contents

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