DT UK 2709
Bans Boost Mouth Cancer Campaign
/ News
/ All aboard the good ship Learning
/ Global learning in a virtual classroom
/ Whitening - webinar-style
/ Clinical governance: A worthless exercise or not?
/ 10 top tips on clinical digital photography
/ New status equals new target market?
/ Staying public versus going private
/ The Lifeline Express is ready to depart
/ Treatment with composite crowns
/ Show patients the way to brush
/ Through the Bioglass
/ Industry News
/ Daily use of the KaVo ESTETICA E70 in the dental practice - case report
/ New thinking in education
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dtuk0927_low-res.pdf
November 9-15 2009
PUBLISHED IN LONDON
News in Brief
Horse Dentist Awarded
Equine dentist, Andre Majerski, 61, was honoured by the
International Fund for Animal
Welfare at the House of Lords
in October. He has helped
with animal welfare on Greek
islands for seven summer
holidays.
He says he takes his time to
ensure the animal is relaxed.
His love of animals came from
learning to ride ponies bareback as a child in his native
Blaenau Ffestiniog.
Mr Majerski was steered towards an equine dentistry
course in Cambridge after his
daughter’s father-in-law became chairman of the Greek
animal welfare fund.
He said: “The satisfaction I get,
is from knowing that when
I first see a horse or donkey
they have problems and are in
discomfort, but when I leave
them they are better than
when I found them.”
Eurostar Draw
Visit Smile-on at the BDTA
Dental Showcase on stand
L03. Be the first to preview
the latest and best in education for Dental Teams. Send
an email to info@smile-on.
com to reserve your free demonstration, your glass of fizz
and entry into a Eurostar
draw.
New MSc from Smile-on
University of Manchester has
teamed up with Smile-on to
produce a world-class distance-learning MSc in restorative and aesthetic dentistry.
The course will be delivered
through combining an internationally-renowned faculty
with cutting-edge webinars the learning delivery method
at the core of this MSc. A live
internet feed provides fully interactive lectures at home, in
real time.
A Smile-on spokesman said:
“Many dentists would love to
pursue an MSc in restorative
& aesthetic dentistry, but have
been unable to do so through
traditional methods. This
distance learning MSc fits
around you. With our MSc, attending lectures is as easy as
switching on your computer.”
Smile-on has organised a
free introductory webinar
for would-be participants on
Tuesday, November 10, at
7.30pm, at the venue of your
choice. The lecture is given
by Dr Chris Orr, course codirector and a world-leading
aesthetic dentist.
To book: email your details to:
info@smile-on.com or phone
020 7400 8989
www.dental-tribune.co.uk
News
News
VOL. 3 NO. 27
Education
Feature
A winning read
Safeguarding stance
Getting an education
Impact India
Celebrate the launch of a fascinating book on art and dentistry
and win a copy!
BADN supports nurses’ concerns
over new child protection rules
A closer look at the groundbreaking Msc in Aesthetic & Restorative Dentistry
Dentist Neil Sikka recounts his
experiences on board the Lifeline Express
page 2
page 4
page 10-11
page 22-24
Bans Boost Mouth Cancer Campaign
Mouth Cancer Action Month’s timely launch as MPs vote to ban
tobacco vending machines and point of sale displays
T
he British Dental Health
Foundation (BDHF) has
welcomed the decision to
ban tobacco vending machines
before this month’s Mouth Cancer Action Month.
MPs voted in October to ban
tobacco vending machines and
retain the ban on tobacco displays
at point-of-sale.
The British Dental Health
Foundation (BDHF) - whose ~
support for the bans put forward
the oral health case for tobacco
control measures - praised the
decision.
BDHF chief executive, Dr Nigel Carter, said: “Our Mouth Cancer Action Month campaign began Sunday, November 1 so this
news is a great boost.
“Tobacco is linked to threequarters of mouth cancer cases
and also worsens gum disease.”
“Banning tobacco vending
machines is a landmark decision,
which will help keep tobacco out
of children’s hands. The point-ofsale display ban is proven to help
prevent impulse purchases so
this vote is very welcome.”
The campaign promotes lifestyle choices such as quitting
smoking, cutting down on alcohol and eating healthily. Mouth
cancer kills about one person
every five hours in the UK, with
about 1,800 dying each year. It is
diagnosed annually in more than
5,000 people, an overall rise of 40
per cent in ten years.
US research shows chronic
gum disease may also present
a high risk for mouth cancer.
This could provide a clue to the
rise in mouth cancers where no
traditional risk factors such as
tobacco, excessive alcohol and
the human papillomavirus (HPV)
were present. There are now
more deaths from mouth cancer
than cervical cancer or testicular
cancer.
The five year survival rate
for sufferers of mouth cancer
is 50 per cent. About 70 per
cent of cases are detected late,
but early diagnosis improves
survival chances to more than
90 per cent.
Mouth cancer usually affects
people over 40, though more
young people are developing it.
People who smoke and drink alcohol to excess are 30 times more
likely to develop mouth cancer.
Research now suggests that
(HPV) - transmitted by oral sex
- could soon rival tobacco and
alcohol as the main cause of
mouth cancer.
The Mouth Cancer Foundation is announcing the winner
of the third annual Mouth Cancer Voice Awards on November
16. It wants to encourage young
people not to take their voices
for granted.
Founder, Dr Vinod Joshi, said:
“We want all students to know
that mouth cancer exists and
what symptoms to look out for in
order to help with early detection.
If in doubt, get it checked out.”
In the US, the Oral Cancer
Foundation (OCF) has donated a
screening device for free clinics at
Phoenix, California’s Native Health
clinic in a country-wide scheme.
The scheme is funded by
OCF partner, the Bruce Paltrow
Oral Cancer Fund, in memory of
producer/director, Bruce Paltrow
who died of oral cancer.
OCF founder, Brian Hill, said:
“Our intent is to identify free clinics and health service providers
in areas that have a high concentration of people who are both at
risk for oral cancer and without
the financial means to pay for
comprehensive oral exams.”
Native Health’s dental director, Dr. Mahasin Hangalay, added: “The community we serve has
the highest rate of tobacco usage
of any major demographic group
in the country, an extremely high
poverty rate and very poor access
to health care.”
Because of reported links
between oral cancer and the sexually-transmitted HPV, screenings are provided for everyone 16
and above. DT
[2] =>
dtuk0927_low-res.pdf
2 News
Introducing a
dental technology
so advanced,
it revolutionises
preventive care.
United Kingdom Edition November 9-15, 2009
Open Wider!
A
bookshop has come
up with a novel dental
Christmas idea for anyone buying a present for the
dentist, dental nurse or dental
receptionist in their life.
Open Wide (compiled by
John Trevers & Martin Orskey
and available from Wychwood
Books) is a finely-produced series of 18th and 19th century satirical dentistry illustrations depicting the history of dentistry
in an informative and humorous fashion by great Victorian
caricaturists such as Thomas
Rowlandson, George Cruikshank and John Collier.
The prints, each of which is
complemented with a detailed
description, caricaturise the
agony which toothache sufferers faced before the use of anaesthetics. In those days, the
blacksmith in many rural communities doubled up as a tooth
drawer, using practices such as
hot coals, string, forceps, and
pliers. One print even shows
children being given a few
shillings for ‘live teeth.’
Mark Pulford, dental
commissioning lead for
Heart of Birmingham Primary Care Trust, said: “Professor Jimmy Steele was
given a copy of Open Wide
at one of his evidence gathering
meetings for his recent dental
service review, in Birmingham.
Those present at the meeting,
including myself, signed the
copy purchased as a memento.
“The collection of dental
prints graphically depicts the
way dentistry was practiced in
the old days.”
Pulford added: “Hopefully
dental
access
programmes,
Steele Review pilots and appropriate new contract platforms
can maintain the progress we
have seen since then.”
This new
volume paints a
vivid picture of
dental quackery in a bawdy,
sometimes grotesque way. DT
WIN a copy of Open Wide!
Answer the following question “Who else in rural Georgian England doubled as a tooth drawer?”
- and email your answers
to info@wychwoodbooks.com
with the subject heading
DTopen. The winner will be
picked at random from all correct
entries. The deadline for entries
is 12pm Friday November 20. To
purchase a copy of Open Wide go
to www.wychwoodbooks.com or
call 01451 831 880.
Phobics could pose medico-legal risk
T
oral sedation – it is necessary
that the dentist has appropriate
training, which should be updated regularly. This is also the case
for dental nurses assisting with
care in the practice.
he Medical and Dental Defence Union of Scotland
(MDDUS) has warned dentists about the potential risks of
phobic patients.
An article in the latest issue
of its magazine, Summons, states
that some patients’ fear of visiting the dentist is generally regarded as a trivial problem, with
patients who cannot cope with
treatment often thinking they are
being silly.
Desensitise
Clean
Rebuild Enamel
... in one easy step!
Come to our stand M10 – J&S Davis
However, the piece emphasises that such apparently insignificant fears can sometimes
have serious implications. The
article cites studies which show
that a significant percentage of
the UK population is anxious
about dental treatment, despite
advances in the delivery of dental care. A small proportion of
these patients displays a genuine
phobia of the dental set-up.
The MDDUS warns that
practising dentists should be
Aubrey Craig, head of the
dental division of the UK-wide
MDDUS (pictured) said: “Phobic patients may claim that they
have not consented to the treatment suggested.
aware of these particular patients as potentially engendering
an increased risk for dentists,
following treatment. The organisation wants to remind dentists
that if this specific group of patients is treated using conscious
sedation - including inhalation
sedation, intravenous drugs or
He added: “As well as completing appropriate training, practices providing conscious sedation must consider having an
automated external defibrillator
available for use should the need
arise.” DT
International Imprint
Executive Vice President
Marketing & Sales
Peter Witteczek
p.witteczek@dental-tribune.com
Chairman
Torsten Oemus
t.oemus@dental-tribune.com
Published by Dental Tribune UK Ltd
© 2009, Dental Tribune UK Ltd. All rights reserved.
www.osspray.com
“Their phobia could prevent
them from rationally comprehending what is being explained
and discussed with them. Therefore it is essential that the dentist
takes additional time to obtain
valid consent from them before
treatment.”
Dental Tribune UK Ltd makes every effort to report clinical
information and manufacturer’s product news accurately, but
cannot assume responsibility for the validity of product claims,
or for typographical errors. The publishers also do not assume
responsibility for product names or claims, or statements made
by advertisers. Opinions expressed by authors are their own and
may not reflect those of Dental Tribune International.
Managing Director
Mash Seriki
Mash@dentaltribuneuk.com
Editor
Lisa Townshend
Tel.: 020 7400 8979
Lisa@dentaltribuneuk.com
Director
Noam Tamir
Noam@dentaltribuneuk.com
Advertising Director
Joe Aspis
Tel.: 020 7400 8969
Joe@dentaltribuneuk.com
Marketing Manager
Laura McKenzie
Laura@dentaltribuneuk.com
Design & Production
Keem Chung
Keem@dentaltribuneuk.com
Dental Tribune UK Ltd
4th Floor, Treasure House
19–21 Hatton Garden
London, EC1N 8BA
[3] =>
dtuk0927_low-res.pdf
News 3
United Kingdom Edition November 9-15, 2009
This week sees the annual gathering of the profession and the trade –
BDTA Dental Showcase.
This exhibition gives
everyone involved in dentistry
a chance to get together and
discuss burnbing issues, complex cases and general;ly gossip
about each other!
‘
It is of course also an opportunity for clinicians to indulge
their not-so-secret passion for
impulse purchases of new dental gadgets and products. Far
be it from me to be seen to encourage this behaviour, but for
a sneak preview of what’s going
to be on offer at the event take a
look at our preview pages 27-38,
which begin with a look at two
very different products making
their debut at Showcase. See you
in Birmingham!
Also in this issue we are
looking at post graduate
education. With compulsory
CPD it has brought opportunities for people who may
not have thought about advancing their career with a
further degree or diploma to
do just that.
In addition, the advancement of technology in the
multimedia arena is allowing
access to these qualifications
to an even wider audience. Elearning and the use of webinars to broadcast live interactive lectures is fast becoming
an accepted mode of participat-
‘
Editorial comment
All roads lead to Birmingham...
ing in post graduate education,
meaning access to course material from wherever you are in
the world; as well as
the chance to review
a lecture as and when
necessary. DT
Do you have an opinion or something to say on any Dental Tribune
UK article? Or would you like to
write your own opinion for our
guest comment page?
If so don’t hesitate to write to:
The Editor,
Dental Tribune UK Ltd,
4th Floor, Treasure House,
19-21 Hatton Garden,
London, EC1 8BA
Or email:
lisa@dentaltribuneuk.com
Introducing Pro-Argin™ Technology –
a breakthrough in dentine hypersensitivity relief
Free start
D
ental education company, Smile-on, treated all
practices in the region to
a free copy of DNSTART, in conjunction with the NHS West Midlands workforce deanery.
Designed as an interactive induction programme, DNSTART
enables trainee dental nurses to
work in the dental practice before taking up a place in an accredited institution.
Primarily aimed at new dental nurses, DNSTART can also be
used as a refresher course for the
entire team and offers 10 hours
of verifiable CPD.
DNSTART explores the role
of the dental nurse within the
following areas, which include:
health & safety, infection control,
medical emergencies, radiographs, record-keeping, surgery
routine and working within the
dental team
Market leader, Smile-on, a
trusted name in healthcare education, is proud to support all
dental professionals by offering
flexible education and an accessible learning programme to
help build fulfilling and successful dental careers for the whole
team .
For more information on
DNSTART call 020 7400 8989 or
email info@smile-on.com DT
Pro-Argin™ Technology plugs dentine tubules to help block pain stimuli
Colgate offers a safe and effective new in surgery treatment for dentine
hypersensitivity patients with innovative Pro-Argin™ T h l
Based on a natural process of tubule oc
the key components arginine and calciu
Immediate and lasting relief with one ap
Clinically proven relief that lasts for 28
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polishing in one step
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For further information please call the Colgate Customer Care Team on 01483 401 901.
* Graphical representation based on SEM photography; for illustration only
[4] =>
dtuk0927_low-res.pdf
4 News
United Kingdom Edition November 9-15, 2009
Centre stage for call centre
D
enplan is celebrating
achieving second place
in both, Call Centre Focus (CCF) magazine’s European
Call Centre Awards and the, Top
50 Call Centres for Customer
Service, awards.
The latter is the largest ever
call centre benchmarking exercise, conducted by independent
market research company GfK
Mystery Shopping and commissioned by Call Centre Focus
magazine. Denplan came second
for the second year running, with
a score of 94.78 per cent. First
place went to F&C Investments
with 94.95 per cent, with last
year’s winners, First Direct, in
third place, with 91.73 per cent.
The annual Call Centre
Awards, which are in their 14th
year, reward individuals and
companies which have made
the most impact over the previous 12 months. Staff at Denplan
were thrilled to be commended
in the, Best People Practice, category. The dental payment plan
company was ranked as ‘highly
commended’ at the awards and
was pipped to the post only by
Cable & Wireless.
Julia Dawson, director of customer services at Denplan, said:
“Both of these customer service
accolades are testament to the
hard work and dedication by the
customer advisor and customer
services teams here at Denplan.
Everyone here really values the
great service we offer and to have
all our hard work recognised is
just wonderful, especially given
the quality of the competition.”
Simon Thorpe, programme
director of the, Top 50 Call
Centres for Customer Service,
awards, added: “Customer service is becoming more important
than ever, as consumers are
more careful about where and
how they spend their money.
Companies are realising that in
order to retain customers during difficult financial periods,
Denplan call-centre team celebrates achievement
customer service has to be first
class. We would like to congratulate Denplan for its excellent performance. We hope this initiative
will inspire other call centres to
improve their levels of customer
service to reach the standards set
by our Top 50 members.” DT
Dental nurses support RCN stance on Safeguarding Authority scheme
nerable adults in England,
Wales and Northern Ireland to
pay £64 registration fee to join
the vetting and barring scheme.
This fee must be paid on top
of professional regulation fees
to - in the case of dental professionals - the General Dental
Council. While recognising the
importance of the protection of
children and vulnerable people,
the RCN is concerned about the
scheme’s cost and the lack of
right to appeal unless there is
a mistake in the law. The ISA
has been described as a ‘tax on
employment’ which gives too
much power to the ISA and not
enough responsibility to the individual.
The ISA’s scheme requires anyone working with children to register with the scheme
T
he British Association of
Dental Nurses (BADN)
has expressed its support
of the Royal College of Nursing’s
(RCN) stance on the Govern-
ment’s Independent Safeguarding Authority (ISA) scheme.
The ISA requires anyone
working with children or vul-
The Dentistry
Business was
created by dentists
for dentists to help you
make real improvements
to your practice life
RCN chief executive Dr Peter
Carter said that public protection needed to be carried out in
a fair, effective and efficient way.
He said the RCN was particularly
concerned that the ISA barring
process might be unfair, without adequate safeguards against
ill-founded allegations, therefore
leaving nursing staff with no effective right of appeal.
BADN
president
Angie
McBain said the association fully
endorsed the RCN position. She
said: “Whilst BADN recognises
the importance of protecting
children and vulnerable adults,
expecting dental nurses to pay
yet another registration fee is unreasonable and unrealistic. Dental nurses - many of whom are
working part time and on minimum wage – already have to pay
£96 to the GDC, as well as for
CPD and indemnity. Many are
having to leave the profession as
they can no longer afford to work
as dental nurses. Having to pay
an additional £64 will be the last
straw for many dental nurses.
“BADN also share the RCN’s
concerns about the duplication
of regulation and the potential
unfairness of the barring process
and appeal procedures.”
The first phase of the scheme
- which commenced on October
12 - defines it as a criminal offence for individuals barred by
the ISA to work or apply to work
‘Expecting dental
nurses to pay yet
another registration fee is unreasonable and
unrealistic’
I LOVE DENTISTRY... BUT RUNNING MY PRACTICE
IS A COMPLETE NIGHTMARE! THERE MUST
BE SOMEWHERE I CAN GET HELP...
For more information about how The Dentistry Business can help you, call
0161 928 5995 or email: info@thedentistrybusiness.com
with children or vulnerable
adults. Employers also face criminal sanctions for knowingly employing such individuals. BADN
are calling upon the GDC, as the
regulatory body for dentistry, to
support dental professionals and
to work with other regulatory
bodies and professional associations in the healthcare sector to
resolve the matter.
Following the Soham murders in 2002, the Home Secretary
commissioned Sir Michael Bichard to lead an independent inquiry into child protection measures, record- keeping, vetting and
information sharing. In 2004, the
inquiry’s recommendations led
to the Safeguarding Vulnerable
Groups Act 2006, which recognised the need for a single agency
to vet all individuals who want to
work or volunteer with vulnerable people. The Independent
Safeguarding Authority (ISA) was
created to fulfil this role.
New employees do not need
to start applying for ISA-registration until July 2010 and ISAregistration does not become
mandatory for these workers until November 2010. All other staff
will be phased into the scheme
from 2011. DT
FREE
10 Point
Practice Health Check
Stand N12
Dental Showcase
12th - 14th Nov
E
IIS
RE
SH
ER
HE
[5] =>
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[6] =>
dtuk0927_low-res.pdf
6 News
United Kingdom Edition November 9-15, 2009
NHS access awareness
A
campaign has been
launched to raise
awareness of those
dental surgeries offering
NHS treatment and to challenge the misconception it is
hard to find an NHS dentist
in Leicester.
L-R: Philip Martin – Chair of Leicestershire and Rutland LDC,
Toby Sanders – NHS Leicester City’s Director of Primary and Community Care, Jit Hindocha – local dentist and NHS Leicester City’s
dental clinical adviser
Staff from NHS Leicester
City’s Patient Advice and Liaison Service (PALS) will be
signposting people to those
dentists accepting new patients via a dedicated dental
line, 0116 295 7017.
Toby
Sanders,
NHS
Leicester City’s Director of
Primary and Community
Care, said: “There is a belief
it’s difficult to find an NHS
dentist but in Leicester this
is no longer true.
“We’ve invested in dental services to make it easier
than ever before for people to get an appointment.
There are dozens of dentists
across the city waiting to see
NHS patients and we want
people to take advantage of
this.
Dentist Philip Martin
is chair of Leicestershire
W
E
N ed at
PracticeWorks
Oralinsights
h
c
n
u
tal
n
La
e
D
A
T
BD wcase
Sho 09
20
intelligent ora l clea ni ng
.05
J
d
Stan
Oralinsights is an interactive, personalised education system exclusive to PracticeWorks.
It is proven to motivate long lasting improvements in brushing behaviour and technique.
There are also equivalent improvements in plaque removal.
A modern and motivating system which really helps to correct and educate resulting in:
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and Rutland Local Dental
Committee and has a dental practice in Leicester.
He said: “There are many
high quality NHS dentists available to people
in Leicester and as local
dentists we are all keen to
support good oral health.
We are sure this campaign
will encourage people to
make an appointment now
and to continue to see a
dentist regularly in the future. DT
Dental Centre
Purifies Water
A
dental education centre
has installed a state-ofthe-art water purification
system for its infection control
and decontamination training
suite.
Premier dental training facility, the London Dental Education Centre (LonDEC) chose
compact, cost-effective and userfriendly water purifier, the BIOPURE7/15 from ELGA Process
Water.
The BIOPURE system, which
is specifically designed for the
dental industry, supplies up
to 15 l/hr of purified water to
LonDEC’s washer disinfector,
two autoclaves and ultrasonic
bath – all from one mains water
feed.
Bill Sharpling, director of LonDEC (left)
and Gerard Murray, healthcare sales
manager, ELGA Process Water. (right)
Get it right for life with Oralinsights
Available exclusively from PracticeWorks
Revealed at BDTA Dental Showcase 2009, Stand J05
For further details or to place an order call 0800 169 9692
or visit www.practiceworks.co.uk
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Bill Sharpling, director of
LonDEC, explained: “LonDEC’s
high specification facilities are
designed to meet all training requirements from technical and
clinical to nursing and dental hygiene. We have 27 phantom head
training units, a 45-seat lecture
theatre, a pseudo dental surgery
for medical emergency training,
and an infection control and decontamination training suite.
“Effective decontamination is
central to LonDEC’s activities.
Many course delegates look for
ideas on how to update their own
decontamination processes in
light of recent HTM01-05 guidelines. Our infection control and
decontamination training suite
includes a ‘dirty’ and ‘clean’
room which demonstrates best
practice and what dental practices should aspire to have.” DT
[7] =>
dtuk0927_low-res.pdf
News 7
United Kingdom Edition November 9-15, 2009
OH statistics highlight child
caries prevention needs
O
ral health charity, the
British Dental Health
Foundation (BDHF) has
responded to statistics from the
NHS Dental Epidemiology Programme (NHS DEP) for England
on the oral health of five-yearolds, released in October.
gave necessary treatment but also
encouraged disease prevention.
He said: “We published Delivering Better Oral Health in 2007
and have already sent second
editions to all dentists in primary
care. So this should now be an
The charity concluded that
the dental health of five-yearolds could be greatly improved
and is urging the Government to
focus more on prevention of oral
health problems. It is also calling for a system to reward dental
practices which carry out preventive measures, in line with
the Steele recommendations, as
well as an extended water fluoridation scheme.
BDHF chief executive, Dr
Nigel Carter, said the whole
problem of tooth decay could be
avoided: He explained: “Water
fluoridation schemes targeting
areas of high decay across the
UK could reduce decay at a single
stroke. A nationwide Prevention
in Practice award scheme, recognised by PCTs, could also make
the difference and help level decay experience across the UK.
“We hope a future Government of whichever party will
retain this focus on better oral
health for the nation’s children.”
Huge improvement
Dr Barry Cockcroft, chief dental officer for England, said the
comparison of the mean DMFT
average showed that 69 per cent
of five-year-olds were cariesfree, compared to 61 per cent in
2005/06, a positive increase of
eight per cent.
He said: “This is a huge improvement with an overall dmft
average of 1.11 per child.”
But he accepted there was a
need to do more about the 30 per
cent of five-year-olds with three
to four decayed teeth.
He added: “This problem must
be tackled through social and
educational methods; it is not
enough just opening more practices.”
Dr Cockcroft stressed that
the focus of reforms was to move
from a system which only rewarded treating disease, to one which
About 2.3 percent of fiveyear-olds overall showed signs
of sepsis, which varied widely in
different areas. For example, 3.4
per cent in London, compared
to 1.6 per cent in the southeast
coast and West Midlands SHAs.
The survey showed that tooth
decay varied from less than a
quarter of children in the southeast coastal region to 40 per cent
of five year-olds in the northeast. On a national level more
children were free from obvious
dental decay – 69.1 per cent –
than with decay - 30.9 per cent.
They reveal that one third
of five-year-olds have decayed,
filled or missing teeth (DMFT).
The survey, during the 2007/08
school year of nearly 140,000
five-year-olds, covered 147 out of
152 PCTs. It revealed 31 per cent
showed obvious signs of tooth
decay - three in every 10 children
of that age.
It was concluded that the dental health of
five-year-olds could be greatly improved
integral part of PCT commissioning. Jimmy Steele quite correctly
confirmed our wish to focus on
prevention which will form an
integral part of Steele pilots as
they evolve. Use of the toolkit is
already included as one of the key
performance indicators in the
new dental access programme
template contract, which some
PCTs will be using as they establish new services under the improving access programme.”
Innovative
He said innovative schemes
around the country were distributing fluoride varnish and free
fluoride toothpaste for disadvantaged children. The Brushing for
Life scheme was expanding and
children’s toothpaste was more
effective in tooth decay reduction.
Susie Sanderson, chair of the
BDA’s Executive Board, said:
“This research highlights the
significant gap between fiveyear-olds in England with the
best and worst oral health. It
shows that, among the almost 40
per cent of children who are not
free of dental disease, the average number of decayed, missing
and filled teeth is 3.45. That is
very disappointing.
“It’s clear that preventive approaches to oral health care, including measures such as water
fluoridation and targeted prevention programmes, have the potential to address the inequality these
statistics illustrate. It’s important
that dentists are supported as
they continue to work hard to improve the nation’s oral health and
eradicate this inequality.”
Parents were asked to give
permission for their children’s
teeth to be examined for the oral
health study, which could have
resulted in those with the worst
dental health not choosing to
come forward.
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In Middlesborough, more than
half of five year-olds – 53.4 per
cent - were shown to suffer dental
decay in at least one tooth, compared to just one in five – 17.7 per
cent - in East Riding, Yorkshire.
The survey showed that nearly
30 per cent of Plymouth’s fiveyear-olds have suffered tooth decay. Members of Plymouth’s oral
health team are handing out free
toothbrushes and toothpaste in
schools with higher rates of decay.
It stated that 29.3 per cent
of the children surveyed in Plymouth had at least one tooth
decayed, missing or filled. However, this is still a slightly lower
percentage of five-year-old children with tooth decay than the
national average, which is 30.9
per cent. It is also a lot better
than the south west’s worst area,
Bristol, which has 38 per cent of
five-year-olds with tooth decay.
The report revealed that Bristol
has the highest percentage of
children with dental abscesses
or sepsis in the south west, at 5.1
per cent - more than double the
national average of 2.3 per cent.
However, five-year-olds in
South Gloucestershire demonstrate relatively low levels of dental decay, with just fewer than 21
per cent of youngsters suffering
from it, with an average of less
than one dmft. Although child
tooth decay figures for the district
were the best in the south west,
they also revealed a relatively
high proportion of filled teeth.
More emphasis
Specialist practitioner, Jeremy
Kaufmann, who runs the private
children’s practice Mr Dentist in
North London, said it was disappointing there was still so much
tooth decay. He said: “Children
still eat too much sugar and
the NHS contract does not put
enough emphasis on prevention,
although toothpaste is much better. Water fluorid-ation would
help. But even though tooth decay is still high, the overall trend
is going down, which is good
news.” DT
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[8] =>
dtuk0927_low-res.pdf
8 News
United Kingdom Edition November 9-15, 2009
‘Growing chasm’ claim in oral health inequalities
A
n “unacceptable and growing chasm” exists in the UK
between those with good
and poor oral health, according
to the British Dental Association’s
(BDA’s) Oral Health Inequalities
Policy which is published today.
The policy highlights the close association between low socio-economic status and poor oral health,
calling for more focus on preventive care. It also says there should
be a more integrated approach to
oral health from health and social care providers. Furthermore,
the paper argues greater priority
should be given to particular patient groups, including those with
disabilities, older people and the
prison population.
The contributions of alcohol
and tobacco to oral health inequalities are stressed by the paper,
particularly as risk factors for oral
cancer. It calls for resources to en-
able dental professionals to take
a more preventive approach, including counselling patients on
the dangers associated with alcohol and tobacco products, referring patients to smoking cessation
schemes and the extension of the
ability to prescribe Nicotine Replacement Therapy (NRT) to a wider group of health professionals.
Professor Damien Walmsley,
Scientific Adviser to the BDA, said:
“There has been a significant improvement in the nation’s overall
oral health over the last 30 years,
but despite that we still see a huge
disparity that is all-too-often related to social deprivation. It is
completely unacceptable that in
Britain, in 2009, such a wide gap
should exist.
“Much good work to address
this problem has begun, and this
report commends a number of
schemes such as Brushing for Life
and Sure Start that are starting
to make a difference. However, a
great deal of work remains to be
done and it is vital dentists are
supported in doing it.”
The Oral Health Inequalities
Policy is available at: www.bda.
org/inequalities. DT
ARF call from GDC
T
he annual retention fee
(ARF) payment period for
the UK’s 36,900 registered
dentists has kicked off in the run
up to the 31 December deadline.
The General Dental Council
(GDC) has taken the decision not
to increase the fee this year. It remains at £438.
The GDC hopes dentists will
take advantage of the opportunty
to set up a Direct Debit to pay their
fee. Last year almost 60 per cent of
dentists did. It not only takes a financial commitment off their mind,
but also reduces administration
costs for the GDC, as it endeavours to use the fee as sensibly as
possible. Direct Debits need to be
set up by 13 November; payments
will be taken on 3 December.
Professionals can download
a form from the GDC website at
www.gdc-uk.org/Current+registrant/Annual+retention+fees/
Direct+debit.htm. They can even set
up a multiple Direct Debit mandate which enables them to pay the
fees of several registrants from one
bank or building society account.
Until 31 December, dentists can
also join the growing numbers
who are choosing to pay by credit
or debit card online at the eGDC
portal or over the phone. Letters
with payment instructions and telephone numbers have been sent
out to dentists, although these may
be delayed because of the postal
strike. More information will also
be available on the GDC website at:
www.gdc-uk.org/Current+
registrant/Annual+retention
+fees/Annual+retention+fees++frequently+asked+questions.htm.
GDC Director of Operations,
Edward Bannatyne, said: “If you
haven’t set up an account on
eGDC yet, go to www.eGDC-uk.
org. We have improved the account creation process since last
year’s ARF collection, so making
your payment online will be much
easier. Registering on the site can
now be done instantly, meaning
there’s no wait for a letter containing a password, providing you
have an ID verification code. If you
don’t have your code you can request one on the site, by SMS or
by letter. Remember if you ignore
the deadline and don’t pay, you
will lose your place on the register
and will have to go through our
restoration process and pay an additional fee in order to be able to
practise legally.” DT
[9] =>
dtuk0927_low-res.pdf
Education
United Kingdom Edition November 9-15, 2009
9
All aboard the good ship Learning
Dental Tribune focuses on the theme of post-graduate
education in dentistry
ost graduate education
is a vital issue for dental
professionals wanting to
further their careers. It’s not
just a CPD thing, it’s an ambition thing; a desire to take your
career as far as you can and develop your clinical skills to the
highest level.
P
Tribune has taken a very short
look at some of the choices people could make with regards
to post-graduate education. Of
course, this is not just limited to
degree courses; practices also
need to be trained in compulsory regulations such as Clinical
Governance.
There is so many ways in
which dental professionals can
participate in Post-graduate
education. Clinicians in particular have so many avenues
to explore; which specialism
(Endodontics, Aesthetics, Restorative etc), which qualification (Diploma, MSc etc); fullor part-time course, the choices
are endless!
In this issue we have taken
a look at an innovative course
which incorporates all the benefits that 21st century technology has to offer. The MSc course
in Restorative & Aesthetic Dentistry is a blend of world-class
educational curriculum by the
University of Manchester with
the technological expertise of
Smile-on, a provider of online
and distance learning programmes. This article gives an
With this in mind Dental
‘Let us think of education as the
means of developing our greatest
abilities, because in each of us there
is a private hope and dream which,
fulfilled, can be translated into
benefit for everyone and greater
strength for our nation.’
- John F Kennedy
overview of what students can
expect from this course as well
as a taster of the delivery modes
of the course.
Following on from this we
have an article reviewing the
recent webinar by clinician Dr
Trevor Bigg on the subject of
whitening. As the main delivery
mode of the MSc is webinar,
this review details how it works
and the benefits of a live and interactive presentation, as well
as reviewing what was also an
extremely entertaining and informative lecture!
Finally we take a look at the
subject of Clinical Governance
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and its place in dental practice.
Jane Armitage, award-winning Practice Manager at the
Thompson & Thomas practice
in Sheffield, looks at how Clinical Governance can help practices keep ahead of policy and
procedure and ensure that they
continue to develop and improve their services to patients
for excellence in patient care
and team development.
A final thought from the 35th
President of the United States,
John F Kennedy – “Let us think
of education as the means of developing our greatest abilities,
because in each of us there is a
private hope and dream which,
fulfilled, can be translated into
benefit for everyone and greater
strength for our nation.” DT
[10] =>
dtuk0927_low-res.pdf
10 Education
United Kingdom Edition November 9-15, 2009
Global learning in a virtual classroom
For today’s busy clinician comes the UK’s first online post-graduate
degree in Restorative & Aesthetic dentistry. Dental Tribune
e has more
T
wo of the UK’s most respected education and
academic organisations
have joined forces to provide an
innovative,
technology-driven
MSc in restorative and aesthetic dentistry. This programme
brings together a high class international faculty for a modern
and global classroom.
Smile-on, the UK’s preeminent healthcare education
provider and the University of
Manchester, one of the top 25
universities in the world, have
had the insight to collaborate in
providing students with the best
that today’s technology has to
offer post-graduate education —
lecturers, online technology, live
sessions and support.
The aims of the MSc are simple - to provide an innovative
programme which enhances
current knowledge and clinical skills in aesthetic restora-
tive dentistry; to present sound
academic theory and high quality practical training in aesthetic
concepts by world class mentors;
to provide students with the confidence and ability to enhance
their current clinical practice by
incorporating the latest advances
in technology and research ensuring aesthetic, functional and
long lasting restorative care; and
to deliver learning using the latest technology enabling students
to access the course regardless of
place or time zone whilst maintaining their dental practices.
The syllabus covers a wide
range of subjects, broken up into
seven units of differing lengths
and credit value, totalling 1,800
Hours and 180 credits:
‘The syllabus covers a wide range of
subjects, broken up
into seven units’
Unit One: Foundations of 21st
Century Practice (150 Hours/15
credits)
Ŷ Anatomy
Ŷ Basic disease processes
Ŷ Current concepts in diagnosis
Ŷ Foundational occlusion
Ŷ Foundations of material science
Ŷ Imaging and radiology
Unit Two: Aesthetic Foundations (150 Hours/15 credits)
Ŷ Comprehensive patient assessment
Ŷ Patient communication
Ŷ Record keeping
Ŷ Clinical photography
Ŷ Treatment presentation
Ŷ Medico-legal aspects
Ŷ Practice management
Ŷ Anterior aesthetic treatment
planning
Ŷ Colour and shade
Unit Three: Anterior Aesthetics
(300 Hours/30 credits)
Ŷ Bleaching
Ŷ Anterior direct composite
Ŷ Aesthetic recontouring
Ŷ Simple orthodontics
Ŷ Restoration of the endodontically treated tooth
Ŷ Veneers
Ŷ Sliced veneers/¾ crowns
Ŷ Crowns
Unit Four: Posterior Aesthetics
(150 Hours/15 credits)
Ŷ Direct composite
Ŷ Inlays/onlays
Ŷ Crowns
Ŷ Bridges
Unit Five: Complex Treatment
(300 Hours/30 credits)
Ŷ Tooth loss
Ŷ Removable replacement
Ŷ Fixed replacement
Ŷ Treatment planning tooth replacement
Ŷ Periodontal plastic surgery
Ŷ The role of orthodontics
Ŷ Restorative gingival techniques
[11] =>
dtuk0927_low-res.pdf
Education 11
United Kingdom Edition November 9-15, 2009
planning; Colour & shade; Occlusion; Bleaching; Direct composite; Aesthetic recontouring;
Simple orthodontics; Restoration
of the endodontically treated
tooth; Veneers; Sliced veneers/¾
crowns; Crowns; Inlays/onlays;
Bridges
Ŷ
[12] =>
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12 Education
United Kingdom Edition November 9-15, 2009
Whitening - webinar-style
Dental Tribunee recalls the recent webinar
presented by Dr Trevor Bigg
I
t was virtual standing room
only at the recent Trevor
Biggs webinar on tooth whitening. Organised by Smile-on
and Dentsply, the webinar attracted a capacity crowd, with a
waiting list of people hoping to
catch this first class seminar delivered live and interactive over
the internet.
This was my first webinar experience and I was privileged to
be on location with Trevor and
the broadcast team to see firsthand how much work goes in
to making this type of seminar
work to such a high standard.
The international feel of the
delegates was what struck me
TRY-OUT THE NEW CLEO II
AT DENTAL SHOWCASE ON STAND P10
(NEC Birmingham) Thurs.12.11.09 - Sat.14.11.09
Fresh Air &
Electric Versions
first; the audience was a truly
global one with delegates logging on from New Zealand, the
United States, India and United
Arab Emirates to name but a
few of the far-flung locations.
Naturally the UK contingent
was well supported, with many
delegates logging in early to
chat to old colleagues and student friends.
Simply put, a webinar is a
type of web conference with
a difference, as it is live and
interactive. As with ordinary
seminars, the direction of the
presentation is primarily led by
the presenter/speaker however,
audience participation is integral and indeed necessary
for a more useful and interesting experience. Trevor used
this interactivity to great effect,
seamlessly answering delegates
questions, which were presented in a chat room style, whilst
delivering the presentation.
Trevor discussed the use of
whitening in practice and gave
the delegates practical hints
and tips on a variety of topics, including how to assess
pat-ients and avoid problems.
He also touched on the latest position from the General
Dental Council with regards to
the legality of tooth whitening
procedures.
The clever use of pre-recorded video enhanced his presentation, as it allowed Trevor to
demonstrate his points accurately and clearly without being
distracted by actually having to
perform the procedure at the
same time.
One of the real benefits to
this type of seminar is the ability to review it whenever you
wish. If you’ve missed something, you can go back to it at a
later date – there are no missed
points whilst trying to feverishly write down everything on
the slides.
This webinar was the second
in a five-webinar series; this can
form a fantastic reference for
clinicians about a wide variety
of dental issues:
17/09/09 – Impression Taking
for Dentures with Justin Stewart
13/10/2009 – Whitening with
Trevor Bigg
The unique Cleo II ‘Surgery System’ with folding and extending legrest permits
multiple dental procedures in the most comfortable working conditions. Operator
control over instruments, chair movements, spittoon and light is increased with
the introduction of an advanced ‘electric’ version.
24/11/09 - Endodontics with Julian Webber
30/11/09 - Preventing Periodontal Disease with Baldeesh Chana and Sarah Murray
01/12/09 – Advanced Endodontics with Julian Webber
London showroom: +44 (0)20 7515 0333 / Manchester showroom: +44 (0)161 743 9992 / takara.co.uk
For more information about
future webinars contact Smileon 020 7400 8989 or go to www.
dentalwebinars.co.uk. DT
[13] =>
dtuk0927_low-res.pdf
Education 13
United Kingdom Edition November 9-15, 2009
Clinical governance: A worthless exercise or not?
Practice manager Jane Armitage looks at the need for Clinical Governance in the
dental practice and answers the important question: ‘is it all worth it?’
C
linical Governance was
introduced in 1998 to improve the quality of care
provided. The introduction of
regular audits added to the quality by showing if your standards
had slipped, maintained or improved in the practice.
This has its advantages as it is
one way we can keep track of
patient referrals and minimise patients’ complaints. There is nothing
worse for a patient than thinking
they are in the system for treatment
and then finding out they’re not!
Appraisals/CPD Logs
We carry appraisals out annually (or more frequently should
it be a new member of staff).
The outcome of appraisals can
have an effect on your business,
so this system is another impor-
tant tool. A Professional Development Plan for each member of
the team should summarise the
appraisal.
requested that a copy of nonverifiable and verifiable CPD
would need to be brought to the
appraisal interview.
This year, when I distributed
the appraisal forms to staff, I also
Æ DT page 14
The system was built on a
framework with regular checks to
ensure continuous improvement.
But has it worked? Personally, it has been one of the best
devised frameworks I have had
to work with in almost 40 years
in the profession. It is a reflective
learning process.
Everyone would like to think
that the systems they have in place
are the best; however are they ever
checked, and are the systems audited? In my opinion, I work to the
standard that all practice policies
and procedures are in place and
are regularly reviewed; I maintain separate folders for Clinical
Governance, BDA Good Practice,
Health & Safety, Vocational Trainers etc, and ensuring that if a policy is changed I will change it in all
the relevant folders.
I like to manage my organisational workload to a standard
that allows me the assurance that
should I receive contact from a
particular source my paperwork
is up to date; and I would feel
confident to be ready for inspection as and when. We all work
differently, so I realise that for
some practices this could appear
to be a time consuming exercise,
however in most circumstances
the relevant paperwork will be
in the practice - it probably just
requires organisation.
Auditing Referrals
This is the one area that I have
found Clinical Governance useful. Ask yourself what system
you have in place to audit referrals. Only last week did we have
a problem with a child’s referral
that had slipped through the net.
The letter had been sent by ourselves, but not received by the
orthodontist.
It is our policy that every
three months a member of staff
will spend time contacting the
relevant referral centre and ask
for up to date information of patients we have referred in the
last three months. In the referral
book we will log the response,
ie on waiting list, Non-attendee,
Letter not received. Obviously, in
the instance I referred to earlier,
this contact flagged up that although we had a copy of our referral letter, the orthodontist had
never received it.
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[14] =>
dtuk0927_low-res.pdf
14 Education
Å DT page 13
An example of the appraisal
system working for both the
team member and the practice
includes:
One of our nursing team is
excellent with communication.
As she is a long serving member
of the team, the patients know
her and feel comfortable with
her. This had been highlighted
in the appraisal process, so we
agreed a training plan and the
role of Care Nurse Co-ordinator
developed within the practice,
with her becoming one of the
first qualified Co-ordinators in
the country. Since we have used
the services of this role, private
revenue has vastly increased.
For me this is a win -win situation - patients are happy as they
feel comfortable asking questions, the member of staff has
used her qualities and increased
her knowledge and as a practice
manager I am happy as the turnover has increased.
United Kingdom Edition November 9-15, 2009
I aim to carry our appraisals around the same time that
contracts are reviewed. This
kills two birds with one stone;
ensuring that both the appraisal
scheme and contracts are reviewed annually.
CPD Logs
For the first time this year at
‘So we agreed a training plan and the
role of Care Nurse Co-ordinator
developed within the practice, with her
becoming one of the first qualified
Co-ordinators in the country.’
the appraisal I have given each
registered member a booklet
containing templates for recording non verifiable and verifiable
CPD, plus ensured they received
a copy of CPD verifiable questions that they can work towards.
Staff CPD is of course mandatory for all registered dental
nurses. So how do you ensure
staff have done the required
hours? Firstly it’s not my responsibility but I would argue that, as
a principal you should be doing
the work you trained for without
having to think about CPD for
others.
There are several companies
offering CPD for dental nurses
in various mediums, from an A4
folder to high-tech online and
distance learning via CD-Rom.
I have chosen to purchase CPD
that covers all members of staff.
On arrival of the manual, I photocopy it and each member is
given a copy. On completion the
company validates their answers
and issues a certificate, On arrival of the certificate I request
a copy to keep in their Personal
file. Non- verifiable documented
hours are also stored.
Evidence of GDC registration plus dates of Hep B Booster
is also recorded as a template
which I use alongside my Clinical Governance checks.
Summary
Every successful business aims
to provide consistent quality for
its customers. Gone are the days
of purely relying on your systems to work and not fix things
until they are broke. Patients’
expectations have increased and
the only way for any practitioner
to go is to keep one step ahead.
So, does Clinical Governance
work? Yes I think so, providing it’s
done and reviewed regularly. DT
About the authors
Jane Armitage is practice manager at
Thompson & Thomas dental practice
in Sheffield. With almost 40 years in
the profession, Jane holds the Certificate plus two Diplomas in Higher Dental Practice Management Practice. She
is a four-time winner of Practice Manager of the Year at the Dental Awards,
a BDA Good Practice Assessor as well
as a BDA Regional Consultant. This
month Jane will receive the BDA Certificate of Merit for services to the profession at the BDA Honours & Awards.
Jane now offers a practice consultancy
service to other practices, focusing on
either individual or team needs. She
also offers systems for the organisation
of policies and procedures. Telephone
01142 343346 for details.
[15] =>
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[16] =>
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16 Feature
United Kingdom Edition November 9-15, 2009
Drs David Bloom and Jay Padayachy offers tips on improving your knowledge
of digital photography and how it is beneficial to both practice and patients
1
Fig 1
Invest in a digital SLR camera
rather than a prosum-type point and shoot.
ilst the latter are fine
full face pictures and
bly natural smile views,
they do not have the depth of
field for close-up photography.
The image sensor should be a
minimum of six megapixels to
ensure good quality images with
no pixilation, even when they
are blown up to the size of a 17”
computer monitor. For dental
photography, the best two cameras are currently made by Nikon
and Canon as they have sensors
which best reflect the type of
images we need to demonstrate
our work (see www.bacd.com
m for
Fig 2 - Cheek retractors
current recommendations). The
newer models are also able to
take the views in a raw and jpeg
format, which is important if you
are considering embarking on
the BACD accreditation journey,
whereas with older cameras you
will need to take the picture in
Raw and convert to jpeg. (Fig 1)
LittleSister
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Confidence
2
Use a dedicated macro lens
for the reason described.
Use a 105mm macro lens and
not a 60mm one as again the required depth of field will not be
achieved. Depth of field ensures
that the entire image is in focus.
So, when taking a 2:1 retracted
view, it is equally important to
have the incisors as well as the
pre-molar teeth in focus. (Fig 1)
With an unsurpassed range
of infection control products
including our new Decon360
LDU cabinetry, Little Sister lets
you comply with HTM 01-05
with complete confidence.
And, when you buy your new
Little Sister autoclave or washer
Fig 3 - Mirrors
disinfector direct from Eschmann,
CarePlan warranty and service
cover, including HTM 01-05
validation and testing, is
included in the price.
Little Sister, why take a chance
with anyone else?
3
Use a separate dedicated
flash source, ie such as a
ring flash or hot shoes (twin
light source). A ring flash is suitable for most dental uses, however laboratories may find that
hot shoes provide the best images of lab work outside the mouth
to avoid the casting of shadows.
Call Eschmann Direct on:
01903 875787
Ideally, the lens and ring
flash should be manufactured by
the same company ie if using a
Canon ring flash. (Fig 1)
4
Cheek retractors are essential for all intra oral shots
including occlusal views. Whilst
one-piece ones are available, we
prefer individual “C” shaped retractors and not ‘fish eye’ shaped
ones. (Fig 2)
DECON
Fig 4 - Upper occlusal view
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5
Use high quality mirrors for
occlusal or buccal views.
These must be treated with care
as they scratch very easily. To
prevent fogging you can hold it
over a bowl of steam before use,
or puff air from the 3 in 1 syringe
[17] =>
dtuk0927_low-res.pdf
Feature 17
United Kingdom Edition November 9-15, 2009
Fig 5 - Contrasters
to defog the mirror whilst it is in
the patient’s mouth. (Figs 3&4)
6
A contrastorr will help highlight incisal effects, especially
in a close up 1:1 shot. These again
are prone to scratching and are
not inexpensive. An alternative
can be made cheaply by cutting
out black card from stationery
suppliers into the correct shape
- then they have the advantage of
being disposable. For something
more robust, shaped hard black
plastic can be used. (Figs 5&6)
Fig 8 - 1.2 retracted right lateral view
skills and make digital photography an effortless task. There is
a steep learning curve but once
mastered, the 14 standard views
we take can be done in as little as
three minutes.
Fig 9 - Foundation shade
Fig 10 - Post op whitening
so extra hard di sc space will
need to be found. Ensure that
this drive is also part of your
backup protocol. DT
Fig 6 - Contraster on 1.1 view
7
Consistencyof the views (how
the picture is framed) is important if showing before and
after images so that like for like
can be compared. The 12 BACD
accreditation shots (some examples shown in Figs 7 and 8 )are a
good starting point and we take
these views together with two
further views (lips at rest and retracted 2:1 of teeth in occlusion)
for all new patients as a matter
of course. They also provide an
invaluable medico-legal record
of the patient’s mouth when they
first attended. Other views would
of course be taken for orthodontic purposes, to highlight dental techniques or for laboratory
communication (Fig 9) or for
medico-legal records ie during
whitening. (Fig 10)
8
Attend a hands-on photography course to hone your
Fig 7 - 1.2 unretracted
About the authors
David Bloom is a graduate of the
Newcastle-upon-Tyne Dental School,
and has been a principal at Senova
Dental Studios since 1990 focusing on
comprehensive restorative and cosmetic dentistry. A past president of the
British Academy of Cosmetic Dentistry
(2007-2008), David is also an accredited member of the BACD, and a clinical
director of Coopr8 Seminars, instructing and lecturing on all aspects of cosmetic dentistry in the UK and the US.
(www.coopr8.com).
Jay Padayachy is a graduate of the
Newcastle-upon-Tyne Dental school,
and has been a principal at Senova
Dental Studios since 1998. He’s a full
member of the BACD and is on the
board of directors. He is also a clinical
director for Coopr8 Seminars.
9 Need to Develop Your Skills?
Helping dental practitioners to master clinical photography
For more information on this interactive learning programme, contact us on:
10
+44 (0)20 7400 8989 info@smile-on.com
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[19] =>
dtuk0927_low-res.pdf
DCPs 19
United Kingdom Edition November 9-15, 2009
New status equals new target market?
Many dental nurses are spending unnecessarily large amounts of money
on CPD. But they needn’t, advises BADN chief executive Pam Swain
O
ne unwelcome side effect
to having a DCP Register
(or, a list of the names and
addresses of around 60,000 people who have a CPD commitment
to fulfil) is that companies with
something to sell can buy it and
bombard registrants with junk
mail. And do they ever!
There is only one professional
association in the UK, which is run
by, for and on behalf of dental nurses. Its been doing that for 70 years –
its whole reason for existence is to
fight for, support and promote den-
Fighting for recognition
As someone who has spent the
best part of the last 20 years
fighting for recognition for dental nurses – and being opposed,
blocked at every turn or just plain
ignored by these same associations who now want to let dental
nurses in through their hallowed
doors so they can take their money, whilst at the same time continuing to deny dental nurses’
right to decent salaries, proper
working conditions, funding for
CPD etc – just the thought that
some dental nurses will be taken in by these wolves in sheep’s
clothing makes me angry.
But some will. And there will
always be some dental nurses
who think that joining an association run by dentists instead
of by dental nurses makes them
more ‘important’. All those dental nurses who say things like:
“Of course, I’m not just a dental
nurse any more – I’m a…” and
don’t join BADN because ‘it’s
just for dental nurses’ will rush
to be parted from their money
by the men in suits. And more
fool them.
All I can say is – just because
an association starts using the
word ‘dental’ instead of ‘dentist’,
or ‘professional’ instead of ‘practitioner’ doesn’t make them supportive of, or even interested in,
dental nurses. They might take
your money – they need it to prop
up their ailing white elephants in
Mayfair – but when it comes to
the crunch, will they stand up and
fight for you?
cover, verifiable CPD, legal advice
– so you don’t have to pay out more
money for any of those things – as
well as advice, support, information and a wide range of discounts
and other benefits. Don’t be fooled
by cheap imitations.
To join BADN, phone 01253
338360, email join@badn.org.uk,
visit www.badn.org.uk or stand
L21 at Showcase. DT
Tired of Patients not wearing their aligners
or removable appliances?
Companies offering CPD have
caught on to this cheap and cheerful means of pestering dental
nurses in particular; leading many
of them – already panic stricken
at the thought of CPD, deadlines,
cost, etc – to fork out large sums of
money they can ill afford, often for
very little in return.
More disturbing trend is the
number of dental organisations
who – until recently – considered
“the girls” interchangeable, replaceable and of no importance
whatsoever; but who (now there
is money to be made from dental
nurses) are falling over themselves
to open their membership to dentistry’s latest cash cow.
tal nursing and dental nurses – and
that includes those now working as
practice managers, receptionists,
tutors, managers… whatever. The
membership package includes a
professional journal, indemnity
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[20] =>
dtuk0927_low-res.pdf
20 Money Matters
United Kingdom Edition November 9-15, 2009
Staying public versus going private
Richard Lishman discusses the financial pros and cons of converting to private
practice and whether now is a good time to make the change
T
he uncertainty caused by
the recession has damaged the financial industry
across the board as we all know,
and dentistry has not escaped the
downturn in optimism for the immediate and medium term.
Many practice principals are
expressing concern about their
situation, and over the last few
months at money4dentists we
have become used to questions
from clients such as: ‘Should
I convert to private practice?’
or ‘Is this a good time to buy (or
sell), or is it better to wait until
things improve?’
With the dental industry still
in the process of adapting to the
‘new’ NHS contract and other
changes on the horizon, not
least those driven by the rapid
advances in clinical procedures
and the application of new technologies, dentists are facing their
own, unique challenges as the
recession continues.
There are two sides to every
argument, and before coming to
a decision to transfer to the private sector, the positive and negative aspects of the change must
both be weighed in the balance.
It should also be remembered
that the individual circumstances of each practice, and each
principal, will be different, and
so the weight attached to the arguments will vary in each case.
Loss of income
The first item in the negative column must be the immediate loss
of guaranteed contract income,
coupled with the fear of losing
patients who may not be sympathetic to the change. There is
also the question of whether the
local area will support another
‘For some there
will be apprehension at the idea of
becoming totally
independent’
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[21] =>
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Money Matters 21
United Kingdom Edition November 9-15, 2009
‘There are two sides to every argument,
and before coming to a decision to transfer to the private sector, the positive and
negative aspects of the change must both
be weighed in the balance. ’
their own resources. Likely to be
of less immediate concern, but
still important, you will no longer qualify for the NHS pension
scheme, maternity pay or death
benefits.
On the positive side, making
the change gives you complete
freedom to control and organise your practice and workload
to suit yourself. There will be no
more contract deadlines or clawbacks, and you will have greater,
if not unlimited, earning potential and less external bureaucracy to deal with.
There are various ways to
alleviate the downside, wellproven by other practices, which
have already taken the decision.
Most patients will have no wish
to leave the practice and their
primary concern is usually how
they will pay for their future
treatment, bearing in mind that
the general public suffers from a
widespread misconception that
private dental fees are beyond the
means of those on low or middle incomes. Communication is
the key, and more of our clients
are turning to monthly payment
schemes, or are establishing be-
spoke payment schemes which
suit their own circumstances
and reflect the in-house savings
in administration costs. This
does involve the purchase of specialist software, and requires the
cooperation of a bank to support
the direct debit payments, but
experience has shown that this
is a practical and profitable way
forward for both the practice and
the patients.
Another option is to introduce a private charging system
similar to that of the NHS with
fees initially set at a comparable
level. Adjustments can be made
later to reflect the higher quality
of the treatment you are offering as a private practice and
when patient retention is less of
an issue.
Get professional advice
Although the decision to convert is down to the individual
principal, a comprehensive assessment is vital and this is best
provided by professional advice.
To ensure a smooth and financially viable transition, your
circumstances should be interpreted by an experienced specialist with extensive knowledge
of the industry. DT
About the authors
Richard T Lishman is a partner at
money4dentists, a specialist firm of independent financial advisers who help
dentists across the UK manage their
money and achieve their financial and
lifestyle goals. For more information,
call 0845 345 5060, email info@money4dentists.com or visit www.money4dentists.com.
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entistry question can be a confusing time
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[22] =>
dtuk0927_low-res.pdf
22 Feature
United Kingdom Edition November 9-15, 2009
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The Lifeline Express is ready to depart
Dentist Neil Sikka embarked on a mercy mission
on board the Lifeline Express in India. Here is an
account of his travels.
“I
ndia is a vast and varied country, with a
population of a billion,
of which 70 million are disabled
– more than the population of
the UK. I was looking forward
to returning to my homeland
and to work alongside those on
the Lifeline Express. While the
word Delhi may conjure up images of crowding, poverty and
sickness, Delhi domestic terminal was like any other European airport – all Jasper Conran
designed hotels, five-star cuisine, designer shops and even
a place to catch a coffee and a
chocolate muffin. It seems ~
Delhi has changed incredibly
since my last visit three years
ago.
After an evening of a good
meal (where I choked over the
wine list as luxury items costs
three times as much as London
but everyday living is less than
one third), I caught the red-eye
flight from Delhi to Jabalpur in
Madya Pradesh.
Touching down in Jabalpur
was a complete contrast. A solitary, simple, small plain concrete terminus greeted
us surrounded by a
barren, dusty land-
scape. Jabalpur is just like
many other small towns in India. Low rise, an army presence
and an air of tolerance from all
those who go about their daily
routine, especially when it
comes to the traffic! Most importantly, it has a railway station!
Lifeline Express
Neelam Kshirsagar, general
manager of Special Projects
for Impact India, met me and
took me immediately to the
Lifeline Express. The train was
parked in the sidings, where
a platform had been specially
built, and consisted of six or
seven brightly painted wagons. There were families milling around, waiting for their
turn for treatment, not worried
about the baking platform and
45 per cent oven-like heat. A
quick tour revealed two operating theatres, three beds in each,
with waiting and recovery areas, three large, gleaming, industrial autoclaves, lecture
room, stores, office, changing,
staff room and finally the dental
room, all wonderfully air conditioned!
I was introduced to Zelma
Lazarus, the charismatic CEO
of Impact India. She explained
that the Lifeline Express was
here to provide free treatment
for all, but it could only be successful with the support and
cooperation of the local community. Local hospitals had
been contacted many months
prior to arrival and teams of
local orthopaedic, eye, cleft lip
and ENT surgeons agreed to
“donate” their time. The local
Hitkarni Dental College was
also supporting the project. Led
by the director Dr Dhiranwani
and his team, they would be assisting me for the duration of
my visit.
Get things moving
However, as only certain types
of operations could be per-
only way to really “get things
moving” was to go straight
to the “District Collector”. He
is the area head of local government and in India holds a
position of considerable power and influence. He agreed
to mobilise his network of
officials to ensure that all the
town and outlying villages
would be aware of the visit. The
Collector also wanted to meet
“the dentist from London” and
so at the duly appointed time he
arrived for the inaugural ceremony for the dental suite. He
assured me that he was committed to spreading the word
and promised me many patients for the next day. To prove
his point he brought along the
local television station to do an
interview with me (which was
shown that night).
‘In the nicest possible way he explained
that in India, when a doctor says he starts
at 9am he never arrives before 10!’
formed on the train, all patients
had to be screened prior to commencement. The orthopaedic
team alone saw more
than 3,000 patients
o find 200 suitable cases! Zelma
explained that the
The following morning I
was raring to go. I hadn’t been
this excited about going to work
for years. So at 09.00 hours on
the dot I arrived at the platform
ready, willing and able, only
to find the place virtually de-
serted. Colonel Vishwen, (who
runs the The Lifeline Express)
invited me into his office for a
cup of tea. In the nicest possible
way he explained that in India,
when a doctor says he starts at
9am he never arrives before 10!
As a result patients never turn
up before 10.15.
The team from the dental college arrived at 09.30. I
had thought they would send
a dental nurse to assist me but
to my surprise two dentists,
Dr Mangesh Ghate and the
newly qualified Dr Pratiba Patel; a hygienist – Amos; and our
nurse, Reena, welcomed me.
Dr Ghate explained that as it
was my first day they wanted to
ensure I was fully supported!
He proposed that as it was likely to be very busy we should
concentrate on those most in
need. Dr Patel and he would
initially screen the patients and
any non-urgent cases would be
asked to return at a later date.
Anyone else would be given a
written prescription for treatment. This was of enormous assistance as my Hindi is terrible
and most patients were speaking a local dialect (one of the
1,500 in India).
Patients
True to the Colonel’s word, at
10.15 the first patients arrived
and by 11.00 we had a queue
of 20 people. We turned the
lecture facility into a waiting
and post-op room. Extractions
and scaling were the order of
the day. Many patients had never visited a dentist in their life
and most had traved enormous disces to be treated.
lunchtime I had
moved
more
eth than I had in
e past ten years.
was thankful for
Æ DT page 24
[23] =>
dtuk0927_low-res.pdf
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[24] =>
dtuk0927_low-res.pdf
24 Feature
Å DT page 22
the pristine ultrasonic scaler,
which enabled me to provide
some first-time scaling. All
those I treated were incredibly
grateful and remained stoic despite the considerable pain they
had been in (probably for some
years).
Some of those I examined
had difficulty in opening their
mouths and, on further investigation, I noticed clinical chang-
United Kingdom Edition November 9-15, 2009
es on the buccal mucosae consistent with chewing tobacco
and betel nut. Dr Ghate later
confirmed that they see many
cases of Submucous Fibrosis at
the dental clinic. I remained for
the next two days when it was
time to hand over to Dr Ghate
and his team who would be
continuing the service for three
weeks.
Staggering
By the end of my two days,
we had seen and treated
62 patients for dental prob-
‘If we can educate and inform people of
their rights, treatment will be fully
provided locally and our train will
be surplus to requirements’
lems, a number which
rose to an impressive
334 at the end of the
three-week clinic. The
medical teams on the
Lifeline
Express
also
treated 405 patients with
eye problems, more than
100 for cleft lips, 83 patients with ear problems,
and 211 sufferers of polio;
in total a staggering 1,134
patients were treated.
Impact India’s ultimate aim
is to raise awareness in communities to the benefits available to them by encouraging
them to demand treatment at
local and regional health centres. Most poor Indians are illiterate and unaware of their
right to treatment. For instance,
in Madya Pradesh, those below
the poverty line are entitled to
£300 of treatment a year, paid
for by the state. While funds are
available to treat those below
the poverty, less than 10 per
cent of allocated finance reaches those in need.
On my final day I asked
Zelma what ultimate dream for
the Lifeline Express would be.
“Neil, I hope that one day the
train becomes defunct. If we
can educate and inform people
of their rights, treatment will be
fully provided locally and our
train will be surplus to requirements”.
Here’s hoping!
”
DT
The Lifeline Express is the
world’s first hospital train.
To date more than 500,000
patients, living in the remote rural interiors of India
where medical facilities are
scarce, have been treated.
Last year Impact introduced
dental services as a trial
measure on the Lifeline
Express at Mandsaur, Madhya Pradesh State. Patients
received free treatment for
scaling, fillings, extractions
and minor surgeries and
biopsies of a few patients
were taken for diagnosis.
This trial project showed
that there was an urgent
need for dental healthcare and so Neil Sikka has
donated funds to cover the
costs of items such as a
hydraulic chair, an oil-free
compressor, a scaler with
hand piece and other essential equipment. For his
next trip, Neil already has
a list of further equipment
needed, including more
syringes and cartridges,
sprays for disinfection and
tissues, and sharps bins.
Many thanks to Claudius
Ash for donating 500 much
needed toothbrushes, all
gratefully distributed.
For further information on
the work of Impact India,
visit www.impactindia.org.
[25] =>
dtuk0927_low-res.pdf
[26] =>
dtuk0927_low-res.pdf
26 Clinical
United Kingdom Edition
November 9-15, 2009
Treatment with composite crowns
Dr Jacob Krikor discusses how the use of composite crowns can be a more
affordable treatment option for both the patient and the clinician
E
very day, as a dentist, I am
confronted with treatment
problems and challenges.
With time you learn what works
and what doesn’t and you start
using your experience to solve
these problems.
on a few pre-molars and the results were very satisfactory.
In the last few years, I have
started using composite crowns
more often as a compromise for
when the patient cannot afford
porcelain bonded or ceramic
crowns or to fix a broken tooth
temporarily. Essentially, the results achieved are so pleasing
the patient does not return for an
alternative crown.
ŶSaves time for the patient with
a same-day crown
Advantages of the directcomposite crown technique:
ŶStart to finish by one operator
ŶLess expensive for the patient
(you can afford to charge less)
ŶLess expensive for the dentist (less time and no lab bills
involved)
ŶEasy technique
I use this solution predominantly in the front, but I have
performed the same procedure
ŶEasy to correct if you do not
like the shade or the shape.
‘Choosing the crown form is the tricky
part. I tend to give this step most time;
because the shape I give this crown form
will be the final shape the tooth will have
hopefully for many years to come.’
Disadvantages include:
ŶComposite is not as hardwearing as ceramic or metal
crowns.
ŶCan discolour with time (but
can be polished to refresh)
In this patient case this lady
visited the practice enquiring
about the possibility of enhancing the look of her lower teeth
that have become discoloured
and deteriorated. (Fig 1)
After discussing the options
she agreed to have them restored
with composite since she could
not afford to have the ceramic
crowns. The patient had a full
upper denture.
A case study
After applying the local anaesthetic and in this case I decided
to apply it locally both buccally
and lingually, I prepared the
teeth to the desired shape.
Choosing the crown form
is the tricky part. I tend to give
this step most time; because the
Fig 1. Teeth before preparation
shape I give this crown form will
be the final shape the tooth will
have hopefully for many years to
come.
I use strip-off crowns from
DE Healthcare Products and I
shape the crown forms to fit the
prepared teeth and use a diamond bur to adjust the crown
neck. The tooth is then treated
with the etching agent and after
drying, the bonding agent is applied − in this case I use Densply
Prime and Bond.
I have been using a composite from Colténe called Synergy.
Synergy is very easy to work
with as it does not stick to the instruments for normal fillings and
it has a smooth consistency. It is
also easy to polish after curing.
I then fill the crown form with
composite and place it over the
prepared tooth, removing any
excess composite with a probe.
(See Fig 3.) Finally, I light-cure
the composite and remove the
crown form.
The patient was very pleased
with the results and when reFig 4. Treatment half-way through
Fig 5. Teeth after treatment
Fig 2. The crown form is filled with composite
Fig 3. The crown form is inserted on the prepared tooth
viewed several weeks after the
treatment she had no symptoms
to report. The composite crown is
not to replace lab made crowns,
but is an excellent solution when
you are looking for quick and affordable treatment. DT
About the authors
Jacob Krikor graduated from Dental
School (Odontologen) in Gothenburg,
Sweden in 1998. After working in general practice in Sweden for two years,
he moved to the UK and now has his
own practice in Bexhill on-Sea. He is
especially interested in cosmetic dentistry and has been in general practice
since graduating. Jacob is also the
founder of two websites: www.askyourdentist.com for patient information and www.odonti.com, which was
created to make life easier for dental
professionals. To contact him, email
drjacobkrikor@odonti.com.
[27] =>
dtuk0927_low-res.pdf
Product Profile 27
United Kingdom Edition November 9-15, 2009
Show patients the way to brush
Dental Tribune highlights an innovative motivational device developed by accident!
O
ne of the main problems for dental professionals is instructing
their patients in the right oral
health routine. It isn’t easy to
be sure patients are brushing
effectively, and it is hard for patients to know if they are cleaning all the areas of the mouth
effectively.
There has been a gap in
oral health education aids that
can really show the patients
what they need to be doing for
optimal oral health. Mouth
models are good for explanation, but the patient can’t really
get a feel for what they are doing in their own mouth. What
is really needed is a way to visually represent what patients
are doing that can be used as a
motivational tool by the dental
team and be clear for patients.
This is where Oralinsights
comes in.
Oralinsights is a portable
interactive system that allows
a dental professional and patient to view the patient’s tooth
brushing in real-time 3D. Consisting of a computer, tracking
system, headset, measurement
probe and software, Oralinsights has been developed to be
a modern and motivating system which really helps to correct and educate patients.
The benefits for patients include:
ŶAn insight into how well they
brush their teeth
Ŷ Showing exactly where the
brush goes and for how long
ŶHelp to change their brushing
technique for the better
Ŷ Patients are able to make
adjustments in technique by
watching the screen as they
brush in real time 3D
ŶTeaches children the best way
to brush before they acquire
any bad habits
Ŷ Children find it easy and enjoyable to learn from the inter-
active screen and by ‘doing it
for themselves’
Benefits for practices include:
Ŷ A unique and exciting product that is proven to be popular
and effective with both adults
and children alike
Ŷ An additional benefit to patients with which to successfully market your practice
Ŷ An opportunity to improve
levels of preventative care
ŶFewer problems allows greater time for more patients or
Æ DT page 28
CAD/CAM SYSTEMS | INSTRUMENTS | HYGIENE SYSTEMS | TREATMENT CENTRES | IMAGING SYSTEMS
C3+/C4+/C5+ – GREATER COMFORT FOR YOU AND YOUR PATIENTS
Designed for dentists,
by dentists.
Take advantage of exceptional ergonomics
and stylish design at affordable prices.
Enjoy every day. With Sirona.
‘Oralinsights has
been developed to
be a modern and
motivating system’
Using the system in practice is extremely easy. The
patient wears a lightweight
headset. The dental professional then takes a 3D image of the patient’s mouth
and saves it to the system.
The
patient
then
brushes their teeth as normal,
while
the
system
tracks
the
position
and
motion
of the brushing action to create a mouth map. This map
will highlight the areas that
have been less well brushed,
as well as the length of time in
any particular area, and generates a report. Using the interactive on-screen facility, the
patient is then shown, while
brushing, how to improve their
technique and where they
need to concentrate their efforts. It has been shown that
more than 50 per cent more
plaque is removed from normal brushing in problem areas after only one session with
Oralinsights. It is very time efficient too, as each session lasts
for approximately 10 minutes.
Sirona Dental Systems Ltd.,
7 Devonhurst Place,
Heathfield Terrace,
Chiswick, London W4 4JD
Telephone: 0845 0715040
BDTA Showcase demonstration…
Sident Dental Systems Stand V13
Henry Schein Minerva Stands S06/T08
e-mail: info@sironadental.co.uk
www.sironadental.co.uk
T h e
D e n t a l
C o m p a n y
[28] =>
dtuk0927_low-res.pdf
28 Product Profile
United Kingdom Edition November 9-15, 2009
Å DT page 27
added value procedures such as cosmetic
treatments,
implants or orthodontics
Ŷ The potential for
improved
practice
revenues
through
the hygienist
Ŷ The hygienist has
an opportunity to
earn more for the
practice by offering
How can one size fit all?
new higher margin, preventative product
Neil Sanderson, marketing
manager at PracticeWorks who
developed the product, spoke
to Dental Tribune about the
launch of Oralinsights. He said:
“Oralinsights has been three
years in development, and falls
in the category of accidentally
being discovered as being useful to a wider audience.
‘It was originally
developed as an
internal device
for Unilever to
test how well
their toothbrushes
and toothpaste
worked’
“It was originally developed as an internal device for
Unilever to test how well their
toothbrushes and toothpaste
worked. As the device was developed, it became apparent
that it could have a viable place
in the field of patient motivation and establishment of a correct oral health regime.
“Unilever then approached
us and asked us to take it to
market.”
Oralinsights has been tested
in the UK and US as well as
in Scandinavia1. Trials have
shown the device to be effective
in both increasing the brushing time for patients, reducing plaque levels and changing behaviour in patients. The
feedback PracticeWorks has received has also been excellent,
according to Neil.
We have always believed that the digital imaging requirements of
dentists vary from practice to practice.
So we offer a range of options and systems to meet the needs of every
one, be it general or specialist. Be it large, medium or small.
Our competitors take a different approach, preferring the single
solution route.
Only you can decide who has it right. But a few facts may help you make
that decision.
“Oralinsights was extremely
well received at the recent British Society of Dental Hygienists
and Therapists Annual conference and exhibition. Delegates
were very keen to hear more
about it and also how they
could implement it into their
appointments.”
Unlike others, we design, manufacture and develop our software entirely
in house. Our painstaking attention to detail is reflected not only in the
quality of our products, but in the support, after sales care and training
we provide (we even have our own training centre). In short we control
every aspect of manufacture and distribution, leaving nothing to chance.
We should also add that, because of the way we work, our prices are
also extremely competitive. You will always get a premium product but
you will not pay a premium.
So there you have it. If you are thinking of investing in dental imaging
equipment do you want choice or no choice?
The best 2 in 1 solution for
Implant Specialists
The choice is yours.
For further details, advice on the most suitable solution for your
requirements or to arrange a demonstration please contact
Southern sales manager: Harry Kim 07854 974931
Northern sales manager: Paul Taylor 07970 724090
or e-mail: info@e-wootech.co.uk
1 !$ (.() # )'* $%'#!
*)%(,!) !$
1 '!" !$" - -
- -
1 (#"" ()0 -!" +%- "(!/
## ##
1 )"') )
*)!%$%
1 *"( ($).& '. !+!$
-)' # "."%, %(
!(!)*(
))
BDTA Dental
Showcase
Stand L02
E-WOO Technology UK Ltd, Axiom House, The Centre, Feltham, Middlesex TW13 4AU. Tel: 0208 831 1660. www.e-wootech.co.uk
Oralinsights sees its full
UK professional launch at this
year’s BDTA Dental Showcase
exhibition. Visitors to the Birmingham event will be able to
see the device demonstrated as
well as take advantage of some
very special show offers to introduce Oralinsights into their
practice.
For more details, visit Stand
J05 at Showcase (November 1214th, 2009), call 0800 169 9692
or go to www.practiceworks.
co.uk.
1 http://www.practiceworks.
co.uk/en-GB/practice-management-systems/oral-hygiene/
oral-insights/clinical-proof.
aspx DT
[29] =>
dtuk0927_low-res.pdf
Product Profile 29
United Kingdom Edition November 9-15, 2009
Through the Bioglass
much higher levels of comfort
being reported.
Dental Tribune
e looks at a thoroughly British
development making its debut at Showcase...
D
ental products are constantly evolving as new
technologies make their
way to market. More efficacy,
cost effectiveness, biocompatibility and patient comfort are just
some of the driving forces behind new product development.
Whilst this type of development
often comes from companies,
every once in a while something
new comes from the research
being undertaken within the
university system that breaks
boundaries. Sylc from OSspray is
just such an example.
to not only clean teeth more eff
ficiently than existing materials,
but also rapidly combats sensitivity and promotes remineralisation of tooth surfaces. Patient
response is very positive, with
ing, polishing, desensitising,
brightening, remineralising and
anti-microbial properties.
In-vivo and in-vitro published studies demonstrate Sylc
Richard Whatley, Europe &
Asia Business Director for OSspray Ltd, a technology start-up
company funded to commercialise the development of the use of
air propelled bioglass powders
for prophylactic and therapeutic
treatment for minimally invasive in dentistry, spoke to Dental
Tribunee about the product. “Sylc
has been 10 years in the making
– from the original research and
developm
cal trials
viable pro
“Trials
ed at Guys i
the Universi
United State
a significant
tivity and a hi
comfort. Feedb
included the a
neutral, salt-fre
was found to be
so it did not get
Sylc is a therapeutic bioglass
prophy powder which has been
developed by a team of biomaterials engineers and dentists
from Imperial College London
and Kings College (Guy’s Hospital) London. Ten years in the
making, the technology has its
‘Ten years in the
making, the
technology has
its origins in
maxillofacial
surgery
More than just a
dental plan provider?
Find out from the horse’s mouth. Talk to our customers.
Find them at:
Stand E06
BDTA Dental Showcase
12th – 14th November
NEC Birmingham
01691 684135 www.practiceplan.co.uk
marketing support
l
0% patient finance
l
consultancy days
l
team workshops
l
business support
[30] =>
dtuk0927_low-res.pdf
30 Product Profile
tient’s face and clothes. Clinicians reported positive feedback
too – there was highly significant
reduction in sensitivity and rapid
stain removal.”*
Richard added: “The way
it is used is very simple – it is
sprayed on using a standard air
polisher (no specialist equipment is needed) one centimetre
from the tooth surface. The powder can remove stain and discolouration, however it has the added benefit of impregnating the
tooth surface to reduce sensitivity. The particles are able to
embed themselves into the tubuli and block the hot and cold
sensations that cause the pain
of sensitivity.
“It is biocompatible and is
able to form a long –term barrier
in just one application. For patients with good oral health Sylc
just needs to be applied every six
months, so it is very convenient
to introduce its use into a patient’s routine examination.
United Kingdom Edition November 9-15, 2009
“The efficacy and cost-eff
fective benefits are down to the
density of the particles – as they
are heavier than other prophy
powders they are able to produce
more energy at the same speed.
This is why they are able to
remove stains more rapidly
whilst not using as much in
gram terms.”
Clinicans trialling the product have been really pleased with
the results they have been getting
with the product. Rash Patel, a
dentist with practices in Swiss
Cottage and Plumstead, commented: “The new Sylc Polishing
Powder, which was provided a
trial basis for the removal of extrinsic tooth stains and also for
desensitising teeth, has been extremely successful.
“Patients find it very beneficial in terms of comfort and eff
fect. The powder has less scatter
than some of its competitors and
I’m sure other dentists who use it
find it has a similar benefit.”
Sylc is being launched at this
month’s BDTA Dental Showcase
at the NEC in Birmingham. The
product comes in the form of
two 185-gram bottles, with each
bottle contains enough Sylc for
more than 20 full mouth applications. With an RRP of £75 for the
two bottles, Sylc is expected to be
a fantastic revenue generator for
practices.
TRIO-PACK OFFER
BORA L BLA
L CKLINE
ERGONOMICS
COMBINED WITH
PERFORMANCE
‘Clinicians reported positive feedback too – there
was highly significant reduction
in sensitivity
and rapid stain
removal.’
Imagine an incredibly light instrument, refined, at once effficient
and rugged. Inspired by the latest technological breakt
k hroughs
in the most demanding environments, the Bora L Blackline
incoporates a carbon fibre handle.
Difffusing a natural white light similar to day
a light, the LED has
a serv
r ice life 10 times longer than that of a traditional light bulb.
Add to this two Bien-Air monobloc optical glass rods, difffusers
with 3 separate air/
r/water spray
a port
r s and ceramic ball bearings,
and you have an instrument designed to give you satisfaction,
for a long time.
DT
£2,100.0
00
Offficial price: £2,615.00
Includes 3 Bora L Blackline Tu
T rbines with Unifix 4-hole coupling
and 1 Free long-life pack. Tr
T ansport
r and local tax
a es not included.
V lid from October 1st until December 31st 2009
Va
Birmingham NEC – Stand S09
Bien-Air UK Ltd
63 The Street, Capel, Surrey RH5 5JZ
T l. +44 (0) 1306 711 303 / 712 505 Fax
Te
a +44 (0) 1306 711 444
ba-uk@bienair.com ww
www.bienair.com
[31] =>
dtuk0927_low-res.pdf
e n Vi
t a sit
St l
a n S h us
d o w at
P1 c
2 ase
D
Buy now to save an extra 2.5%
...and while your at it, get the best
in price, product range and service too!
With our huge range of 25,000 products, free next-day delivery, choice of
ordering systems, and our continual campaigns to offer Dentists the very best
value for money, The Dental Directory has always been the place to order your
dental sundries, consumables and equipment.
Equipment
Facial Aesthetics
Oral Hygiene
Our Equipment Department have a skilled team waiting to help you through the
minefield of product selection, planning and installation. They can also help to
spread the costs with attractive hire purchase agreements that take advantage of
the reduced VAT rate, so now really is the time to make that investment in large
equipment or a surgery refit.
Dedicated Orthodontic and Oral Hygiene Product Managers are available to offer
specialist products and advice that can not only save you money, but also increase
your practice revenues. And our nationwide team of Business Consultants are on
hand to offer advice and recommendations designed to increase your profits and
reduce costs through our unique cost reduction programmes.
So, while all dental dealers can give you the 15% VAT rate until December 31st,
don’t you want the best in price, range and service too?
Orthodontics
Handpiece Repairs
Remember, the VAT rate is
likely to rise to 17.5% at the
end of the year,* so beat the
increase and buy now to
save an extra 2.5%!
Trust…
For further information call
0800 585 586
for Added Value
The Dental Directory, 6 Perry Way, Witham, Essex CM8 3SX. Tel: 01376 391100 Fax: 01376 500581 www.dental-directory.co.uk
* The Government reduced VAT by 2.5% in December 2008. They have committed to return the VAT rate to at least 17.5% from 1st January 2010
[32] =>
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32 Industry News
United Kingdom Edition November 9-15, 2009
MediMatch dental laboratory
is a fully equipped dental
laboratory based in West Ealing,
London.
VISIT US AT STAND L15, K19, K20.
Come and visit Molar on stand H12 at this years’ BDTA. There’s lots to
see, and do!
Visit Microminder on stand S03 at BDTA Showcase
To celebrate 20 years in Dentistry this year and to showcase their new and
expanding range of Dental Electronics, Micro Minder will be giving away the
latest in keyboard technology for customers spending over £2500 on any of
the days of November’s BDTA showcase.
Having always supplied the most reliable, valuable and modern hardware for
21st Century dental practices and supporting over 1800 practices with their IT
maintenance plans, Micro Minder have now expanded their range with new
Scanner Keyboards enabling you to scan documents directly into EXACT and
Clinical Keyboards, the perfectly smooth keyboard offering a breakthrough in
cross infection control.
Visit Micro Minder at stand S03 to find out more. All customers spending over
£2500 will get a FREE scanner keyboard and those spending over £5000 will
get a FREE clinical Keyboard – only with orders placed at 2009 BDTA showcase.
For more information visit www.microminder.com or call 0845 094 1090 NOW.
Helping you to help your patients is what we do best, and we do it by listening
to you! You asked for increased reach and durability in our TePe Interdental
brushes and these improvements are a feature of the New and Improved TePe
G2 range. Also showcasing at this years’ BDTA, is the latest extension to the TePe
family, the Big Black, and a new brush especially designed for perimplantitis!
The Dental Directory offers the most comprehensive range of dental supplies
including orthodontics, oral hygiene, surgical accessories and facial aesthetics.
We pride ourselves on providing excellent customer service standards whether
you are buying a single sundry item or a piece of large equipment. We offer
free next day delivery with no minimum order requirement.
Our equipment department offers honest, impartial advice from a dedicated
team of specialists on all matters relating to surgery planning, design and
refurbishment. Once you have made your choice our team of engineers can
ensure a smooth installation, back-up repair and service.
The Dental Directory is exhibiting at Dental Showcase 2009, visit our Stand P12
and see what we can offer you!
For more information regarding products and services call 0800 585 586 or go
on-line at www.dental-directory.co.uk.
Molar Ltd
01934 710022
info@molarltd.co.uk
Stand F05
This year at Dental Showcase the Dental Sky stand will be bigger and better
than ever! So why not drop in to meet the team over a coffee and enter the
Prize Draw and you could be the lucky winner of a 50” Samsung Flat Screen
HD TV.
The draw will be open until 2pm on Saturday 14th November 2009 when,
in keeping with this year’s ‘Treasures of Dentistry’ theme, the winner will be
picked at random by Captain Jack Sparrow of Pirates of the Caribbean fame!
This year they will be displaying their latest ranges of Toffeln footwear and
Cherokee scrubs, available only from Dental Sky. So visit the stand to see the
vast range of colours, styles and patterns. Also exclusive to Dental Sky are the
Medibase, R&S, Clinix and Dento-Viractis brands with several new additions
this year including the great value C.M.A. nickel-titanium endodontic rotary
file system. Working demonstrations will be running through the duration of
the exhibition.
Reach for the Sky!
Zhermack
UK Tel. 07870 690811
uk@zhermack.com
www.zhermack.com
Contact - Graham Brown
Give our laboratory a try and we surely will NOT disappoint you!
From the brand new Empress Direct
Composite System to market leading
IPS e.max System - this year we really
have the products and solutions
to help you in your Practice and
Laboratory.
We also will have details of over 15 new product additions, including AdheSE
One F, in the brand new Vivapen - designed with simplicity in mind. Once you
try it we guarantee you will not revert back to mixing & bottles!
New technology will be on show including developments with our CAD/CAM
materials, a new and unique Denture Tooth; Phonares as well as additions to
our award winning curing light range, Bluephase.
We know how important CPD is, in 2009 Ivoclar Vivadent invested more time
than ever before in Courses for Dentists, Hygienists and Technicians ... We have
further expanded the course calendar for 2010 to include a number of special
events, details at the show...
Finally, every hour, Ivoclar Vivadent will give away a prize, from a New Empress
Direct Kit to ipodTOUCH... Just visit the stand and enter!
Retention system –
better by design!
The British Society of Dental Hygienists and Therapists (BSDHT) is the largest
UK organisation representing the ambitions and satisfying the professional
needs of dental hygienists and therapists. As such no visit to BDTA Showcase is
complete without paying a visit to the BSDHT stand.
In 2010, BSDHT plays host to the International Symposium of Dental Hygienists
in Glasgow. Find out more about the event and how you can take advantage –
not least from the superb opportunity it affords you to network with colleagues
from around the world.
BSDHT members access valuable CPD from a variety of sources including a
bi-monthly journal, regional meetings, annual oral health conference and
training events. They also benefit from invaluable professional support and
you can too. Visit us at stand L12.
Dental Showcase Nov 09 - NEC
Stand no. Q10
Zhermack’s range of impression materials
are designed to make your life easier and
achieve superior results. Hydrogum5 is an
easy mixing 5 day stability alginate. It has
an attractive lilac colour and a fruity berry
flavour – come over to our stand (Q10) and
collect your free sample! To enhance your
mixing further have a look at the alginate mixing machine for a prefect bubblefree mix. For A-silicone impressions we have the new hyper-hydrophilic
Hydrorise. This includes easy mix putty, heavy, monophase & washes all with a
pleasant sweet mint flavour and easily readable purple & pink colour scheme.
Also new is Hydrosystem a solution for reducing bubbles in impressions
around the preparation. Also on show will our clear silicone Elite Glass, our
range of extra rigid impression trays and our bite registration range (Occlufast
& Colorbite). Come and visit us, and compare the materials.
A FREE UK wide collection service is available.
New and Innovative, Ivoclar
Vivadent, Stand Q11
BSDHT – BECAUSE SOMETIMES SIZE DOES MATTER
S4S have also been appointed as exclusive UK distributor for Grindcare. BDTA
Showcase will see the official UK launch of this innovative device which
intelligently treats bruxism using bio-feedback. To learn more about Grindcare
and for a demonstration or for more information about the S4S range of
products and services please visit stands K13 & K14
Try our services to benefit from our
introductory offer, where purchase
of a second unit is FREE of charge!
(terms and conditions apply)
Molar Ltd look forward to seeing you for a discussion and exchange of ideas
with our team of professionals. Why not come along to stand H12 and find out
what Molar has in store for 2010!
S4S (UK) Limited are dental splint specialists
offering a wide range of custom made
dental appliances and other products
for the treatment of many conditions
including bruxism, tooth wear, nocturnal
clenching, TMJ dysfunction, migraines,
facial pain, snoring and sleep apnoea.
S4S also provide and sponsor courses on
occlusion and snoring for dentists.
Ŷ S4S are the exclusive UK & Ireland
provider of:
Ŷ Sleepwell – Most clinically proven
mandibular advancement splint for the
treatment of snoring and mild to moderate
sleep apnoea
ŶNTI-tss – Chairside fitted anterior occlusal
splints
ŶSCI – Laboratory fabricated anterior occlusal splints
MediMatch will deliver fantastic
products with the best available
service for a very competitive price.
The Molar portfolio of oral hygiene products, now also includes the recently
acquired Oraldent brands Gengigel, Citroxx, Periowave, Plaqsearch and
Sensitrol all of which will be featured on the stand. Why not come and discover
these and our range of sales and educational support materials.
Dental Directory Company Profile
The Dental Directory is the UK’s largest British
owned full service dental dealer, offering a ‘onestop-shop’, efficient service and competitive prices.
We are tailored to meet the requirements of modern
day Dentistry and committed to providing you with
choice, price, service and innovation.
Our product line ranges from
simple NHS products to complex
private full restorations (E.max;
Cercon Zirconia; various Implant
brands;
Combination
work,
Flexible denture work; etc).
FILPIN and FILPOST
Stand C11
Design
engineered
makes
placement
easier, faster, safer, to
be stronger in use.
Made from 99.8% pure
biocompatible titanium
compatible with all
dental materials and will not corrode. FILPIN is self-threading, self-aligning
and it self-shears once optimum depth is reached. After insertion Filpin
can be easily bent to suit the restoration without breaking it or the tooth. A
unique thread system design maximizes retention strength without causing
internal stresses. FILPOST can be customized to suit the canal without risk
of fracture. No drilling required avoiding risk of perforation. Its anatomical
shape minimizes dentine removal. It preserves more healthy tooth structure.
Retention grooves along the post, working together with retention grooves
formed within the canal surface by the ‘Universal Groover’, create a unique
passive interlock which strengthens retention. FILHOL DENTAL specializes in
pins and posts for over 30 years.
www.filhol.com - 01386-841-864 – info@filhol.com
CEREC® 3D Systems
Love dentistry . . . but hate running your practice? Read on – help is here!
The Dentistry Business; Lester Ellman, Carl Parnell and Sim Goldblum - was
created by dentists for dentists, and as fellow professionals we hope you can
learn from our mistakes and get the most from your practice life.
Most dentists make their career in general practice, so why are we not properly
taught how to run our practice as a business? Experience can be an expensive
and painful teacher, so it is much better to get good professional guidance and
advice as early as possible.
Why buy CEREC® from Ceramic Systems?
Looking to improve your profitability, then visit Ceramic
Systems the UK CEREC® Specialists on Stand V14. Only Ceramic
Systems can offer you:Ŷ Dedicated Service and Support Engineers
Ŷ Countrywide Product Specialists for pre and after sales support
Ŷ Low cost finance arranged for you
Ŷ User meetings
Ŷ Dedicated training facility
Ŷ Gold Club for software upgrades, service and support
CEREC® enables Dentists to create high quality and durable chairside all-ceramic
restorations in the most cost effective and efficient way. It is a computer-aided
method for creating precision fitting all-ceramic restorations; saving Laboratory costs
it enables Dentists to design and create all-ceramic inlays, onlays, partial crowns,
veneers and crowns for the anterior, premolar and molar regions in one visit.
Whether you practice in the NHS or private sector, we can help you to
understand how to make real improvements to your practice life. Visit us on
Stand N12 at Dental Showcase 2009 to have a chat and take up our offer of a
FREE 10 Point Practice Health Check.
Combined with adhesive bonding techniques, CEREC® creates biocompatible, nonmetallic, natural-looking restorations from durable high-quality ceramic materials in a
single treatment session - without the need for provisional restorations.
For more information about how The Dentistry Business could help you, call
0161 928 5995 or email: info@thedentistrybusiness.com
For further information visit Stand V14 or contact Ceramic Systems Limited on 01932
582930, e-mail j.colville@ceramicsystems.co.uk or www.ceramicsystems.co.uk
[33] =>
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United Kingdom Edition November 9-15, 2009
Industry News 33
Sident Dental Systems
Quality Endodontic Distributors Ltd
Digital Dental
Looking for Sirona Equipment, visit Stand V13!
Visit Sident Dental Systems, the UK’s leading provider
of Siemens/Sirona equipment, on Stand V13 for the
ultimate Sirona Experience.
Visit Stand C03
for all the latest endodontic innovations
Visit Stand K01 for unbiased advice on all
your digital imaging needs
Sirona Specialists, Sident Dental Systems offer the choice from the complete
range of Sirona Treatment Centres, 2D and 3D digital imaging units – including
the very latest Galileos 3D digital cone-beam equipment, their extensive range
of Sirona handpieces.
Wherever possible potential clients are invited to visit The Courtyard, Sident’s
state-of-the-art training and showroom facility in Chertsey, where they will
be able see the complete product range in action. They will then be able
to identify the best solution for their individual needs, allowing Sident’s
Design Specialists to incorporate their desires into the most appropriate and
ergonomically efficient Surgery or Practice layout.
Through their partner, Infiniti Finance plc, they can take the headache out of
financing new equipment and installations, with finance packages tailored to
individual requirements at very competitive rates.
For further information visit Stand V13 or call Sident Dental Systems on 01932
582900 or email j.colville@sident.co.uk
Coltene Whaledent Ltd
BDTA Showcase - 2009
Coltene Whaledent Ltd has
over 20 years of working
within the UK dental
Marketplace. Known for
excellence and constantly
launching new, innovative
dental products, Coltène
Whaledent is committed
to striving forward into
the 21st century as a leading dental manufacturer. Actively involved in Post
Graduate sponsorship, Coltène Whaledent is held in high esteem in many
universities throughout the world. From surgery disposables to high tech
equipment Coltene Whaledent offers the highest standards in Dental products
including Miris2 the natural layering technique composite devolved by Dr
Didier Dietschi, Geneva. Visit stand E07 to experience true innovation in Dental
materials and equipment. Exclusive exhibition offers not to be missed.
Free phone 0500 295454
info@coltenewhaledent.co.uk
www.coltenewhaledent.com
Smile-on
Smile-on: Innovative and
Inspirational Education Solutions At
The Dental Showcase
Recognising the need across the dental industry for education and training
solutions that are flexible, involving and inspirational, Smile-on is the source
for cutting edge software and training resources. At the 2009 BDTA Dental
Showcase delegates are invited to discover the latest approaches at stand L03.
Smile-on provides access to everything the dental team needs to meet their
industry obligations and advance their skills, whatever level they are at in their
career. Solutions include the Dental Photography Course, bringing dental
professionals up to speed with the best proven methods of image capture.
The Smile-on team will be ready to advise on all programmes including the
popular:
Ŷ DNSTART and DNNET ll: providing vital knowledge for dental nurses,
studying for the National Certificate or NVQ level 3 in Oral Health Care and is
also used as an update programme for established nurses.
Ŷ Clinical Governance: Designed to enable total compliance with Healthcare
Commission standards
Discover your inner Orthodontist at the 2009
BDTA Dental Showcase
Delegates visiting Clearstep at BDTA Dental Showcase
on the 12th to the 14th of November 2009, NEC
Birmingham will learn how they can develop
excellent knowledge and experience, enriching their skill set and improving
their service to patients – and creating a new route to financial success.
Visit Stand T15 and discover what’s new with Clearstep.
The Clearstep System is organised clearly into 5 key elements (Pre-Alignment,
Space Closure, Alignment, Finishing and Detailing, Extras) and incorporates
appliances such as the CODA and the Clearstep Closing Spring. Enabling
dentists to treat every malocclusion that an orthodontist might see on any
given day, this solution can also be used to treat children as young as 7.
This year, dentists are invited to explore and embrace the art of orthodontic
treatment, thanks to the groundbreaking Clearstep System. Representing the
cutting edge of orthodontists, this solution lets dentists reduce referrals, boost
income and provide a greater service to patients.
For more information call the OPT Laboratory & Diagnostic Facility
on 01342 337910 or email info@clearstep.co.uk
www.clearstep.co.uk
Quality Endodontic Distributors Limited
will be displaying their full compendium
of endodontic products, and adding some
exciting new ones, which will enhance their already comprehensive range.
Many of these products will be shown for the first time, so make sure that you
visit the QED Stand C03.
They will be exhibiting a range of endodontic electric motors and obturation
units including the Hot Shot backfill and Hot Tip for down packing cordless
obturation obturation devices and the New Style Obtura Max.
QED’s range of famous own branded instruments will be on display also. These
include SteriFiles®, both H and K type in sterile blister packs, which can be used
from packet to patient.
Finally their very experienced team will be on hand to demonstrate all these
products and more, making this the ideal time to get updated on endodontics.
For further information telephone Quality Endodontic Distributors Ltd
on 01733 404999, email sales@qedendo.co.uk, fax 01733 361243 visit
www.qedendo.co.uk or contact your local QED Salesperson.
Loved By UK Dental Teams: Wright Cottrell
Brings The Local Touch To The Dental
Showcase
Wright Cottrell, one of the most respected UK dental suppliers, will be exhibiting
at this year’s British Dental Trade Association (BDTA) Dental Showcase. Held on
the 12th to the 14th of November 2009, at the NEC Birmingham.
Ensuring that clients have the choice and the quality to achieve their aims,
Wright Cottrell will help delegates explore the extensive range of the latest
sundries and cutting edge equipment featuring live demonstrations of the
new Kavo Everest CAD/CAM technology – the complete processing system for
strong and highly aesthetic all ceramic restorations.
With a dedicated customer service team, one of the UK’s largest sales force
and solutions to suit all budgets, Wright Cottrell brings together the scope
and experience of a leading national company with the enthusiasm and
commitment to excellence that a local team deliver.
Visitors to Stand K01 can receive unbiased
advice on all their digital imaging needs from
Digital Dental, the UK’s leading independent
digital imaging company. The only independent
company qualified to supply the whole range of Schick and Vatech products.
With over 10 years experience in this rapidly evolving field, they appreciate
that every Practice is different and has individual requirements. Not restricted
to just one or two manufacturers they supply what they believe are the best
imaging systems on the market, systems that can integrate with any Practice
Management Software to deliver seamless integration and paperless Practices.
Visitors to this year’s stand will be able to see all the latest 3D Cone Beam digital
imaging innovations from Vatech, including their Uni3D digital panoramic and
CT system which makes 3D/CT imaging affordable for the general practice.
They will also be able to see and compare the new digital x-ray units from Durr,
Digora, Satelec and Schick Technologies.
For further information please visit Stand K01, telephone 0800 027 8393, email
ja@digitaldental.co.uk or visit www.digitaldental.co.uk
Groundbreaking Implantology With Nobel
Biocare At 2009’s Dental Showcase
Implantology is a rapidly growing field of dentistry,
and Nobel Biocare has a pioneering history of
providing the very best solutions, products and
software to increase the standard across the globe.
At stand T16 on the 12th-14th of November, NEC Birmingham, the Nobel
Biocare specialists will be talking to dental professionals about the incredible
features of the new NobelProcera™ scanner and CAD/CAM software.
This is the perfect platform for the team to explain the range of tools
incorporated into the CAD/CAM software suite, such as wax-up, full
anatomical bridge design and cutback, and much more, all designed by dental
professionals who inherently understand what they and their colleagues need
from their equipment.
Dentists should take the time to speak to the Wright Cottrell team and
investigate how they can benefit from outstanding service and a world-class
product range.
Nobel Biocare’s specialists will also be more than happy to discuss training
options, and the wealth of new materials available to support the innovative
developments in technology and software, making this year’s Showcase a truly
unmissable event.
For more information please call Wright Cottrell on 0800 66 88 99 or visit www.
wrighthealthgroup.com
For further information please call: +44 (0)1895 430 650, email info.uk@
nobelbiocare.com or visit www.nobelbiocare.com
Stylish Dental Eyewear from Hogies at BDTA
2009
Eastman to Present Excellent Education Solutions at BDTA 2009
Blackwell Supplies will be exhibiting the new range of Hogies eyewear
and exclusively developed infection control products at the BDTA Dental
Showcase at the NEC Birmingham (12th-14th November 2009).
At the Blackwell stand, delegates will be able to discover the superb quality and
magnification capability of Hogies MaximEyes loupes. The unique MaximEyes’
design reduces the weight of the loupes on the nose by 70% for less neck strain
and fatigue. The high quality lenses are designed with precision in mind, to
suit all clinical requirements from general dentistry to endodontics or surgery.
Blackwell’s team will also be on hand to explain the efficacy of the exclusively
developed Bossklein range of alcohol-free disinfectants which offer significant
advantages over alcohol-based products while achieving excellent infection
control.
For essential items that no surgery should be without, don’t miss the
opportunity to visit Blackwell Supplies’ friendly team at BDTA 2009.
For more information please call John Jesshop of Blackwell Supplies
on 020 7224 1457, fax 020 7224 1694 or email john.jesshop@
blackwellsupplies.co.uk
Delegates to the 2009 Dental Showcase (NEC, Birmingham, 12th-14th November)
can discover educational courses to take their knowledge and career to the next level
with the renowned UCL Eastman Dental Institute.
The Eastman stand, R12, is the ideal setting for expert advice on continuing education
through well-established and highly regarded courses.
The Eastman will also be unveiling two exciting new initiatives:
Ŷ For DCPs – a range of downloadable podcasts on topical subjects each with 1 hour
of verifiable CPD
Ŷ For dentists and all members of the dental team – an online package for all core
CPD providing verifiable CPD
Delegates who aspire to realise their full potential and provide their patients with the
best possible care will be able to speak to Senior Eastman staff who will advise on
the structure and content of programmes and open days to be held throughout the
coming year.
For more information:
For taught or research programmes, please contact the Admissions Officer on 020
7915 1092 or academic@eastman.ucl.ac.uk or
For CPD programmes, please contact the Administration Team on 020 7905 1234 or
cpd@eastman.ucl.ac.uk
KaVo Gendex- Proud to have offered
the Profession Dental Excellence
for over a Century
One of the most famous names in dentistry, and
a byword for excellence throughout the industry,
KaVo celebrates its 100th Anniversary in 2009.
KaVo, during their first century of manufacturing and service have prided
themselves on their consistent commitment to supplying the most advanced,
high quality products and service. At Dental Showcase they will again be
exhibiting a full range of equipment.
2009 is an exciting year for KaVo Gendex as they will be showing a number
of new, innovative products, which further enhance their high quality range.
If you only have time for ‘one stop’ — make yours Stand R18: Prestige
Medical
Prestige Medical says that they have made it their business to understand the
requirements of HTM 0105 and will be using the Showcase to demonstrate
how theycan provide dental practices with a ‘one stop shop’ for Integrated
Decontamination Solutions.
Please take this opportunity to see the exciting and diverse range of dental
units, imaging products including innovations in digital technology and dental
simulation education units.
Prestige Medical staff will be on hand to explain how to arrange a free
practice survey and the stand will feature a typical ‘decontamination room’ to
demonstrate how they are designed to be fully compliant yet can be tailormade to suit the needs of the individual practice.
Far from resting on past achievements, KaVo opened its Centenary Year by
announcing the slogan “100 years of KaVo innovation and quality - 100 reasons
for dentists to trust KaVo for the next 100 years.”
The display will include fully compliant equipment including the UltraClean
II washer disinfector dryer, which has an RO connection as standard, and the
high capacity C3 Advance vacuum autoclave.
To find out more visit the KaVo team on stand P08 or contact KaVo on 01494
733 000, email sales@kavo.com or visit www.kavo.com
More information is available from Prestige Medical direct by calling 01254 844
103 or email to sales@prestigemedical.co.uk
[34] =>
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34 Industry News
United Kingdom Edition November 9-15, 2009
Exhibition Stand N01: Talking Points
in Dentistry Regional Lecture to take
place at the British Dental Trade
Association (BDTA) Dental Showcase!
It’s Show Time!
Birmingham will once again be buzzing with excitement when thousands of
dental professionals descend upon the NEC to see what’s new and happening
in the industry. This year is particularly poignant for Takara Belmont as they
will be using the occasion to celebrate the golden jubilee of their UK business.
Moreover, there are some other new developments that the company will be
revealing at the Show! Without wanting to give too much away, suffice it to say,
that like all their range, any new equipment will offer both value and quality
without compromising on aesthetics. It’s these core values that ensure Takara
Belmont equipment stands the test of time. Their products look good, work
well and are thoroughly reliable. The last thing you want in a busy practice is
a unit that breaks down. To find out more about either their current range or
their latest innovation visit stand P10.
As part of its national Talking Points
in Dentistry programme, which will
celebrate its 25th anniversary in
2010, GlaxoSmithKline Consumer
Healthcare (GSK) is hosting a special
edition Talking Points lecture at the
British Dental Trade Association (BDTA)
Dental Showcase.
The lecture will be delivered by Professor Steve Creanor from Peninsula, a
modern and progressive dental school, and will focus on dry mouth. It will
take place in Concourse Suite 34 three times throughout the day on Friday
13th November and lecture attendance will qualify attendees for one hour of
verifiable CPD.
Visitors to this year’s BDTA Dental Showcase at the NEC Birmingham from 12th
– 14th November will also be able to find out more about two products from
GSK. Aquafresh Fresh & Minty Enamelock™ formula is an everyday toothpaste
for the whole family, which helps lock out plaque acid and helps lock in vital
minerals, to give teeth the protection they need to last a lifetime.
CEREC AC Bluecam ~ Seen in a new light
Innovations from Kerr
Sirona UK is a specialist division of Sirona Dental
Systems GmbH, which for the last 5 years has
supplied and supported CEREC 3 CAD/CAM all-ceramic restoration system.
Kerr’s R&D has been busy developing new and
innovative products such as:
Ŷ CaviCide now available in the UK - number
1 brand in North America. This convenient, ready-to-use, intermediate level
disinfectant is effective against TB, HBV, HCV, HIV, viruses, bacteria and fungi.
Ŷ Herculite XRV Ultra nano-hybrid a highly aesthetic composite restorative for
anterior and posterior use.
Ŷ Demi, wand-style, ergonomic LED curing light, with breakthrough Periodic
Level Shifting (PLS) technology delivers a true 5-second cure for universal
composite shades A3 and lighter.
Ŷ Take 1 Advanced vinylpolysiloxane (VPS) combines the optimum physical
properties: strength, elasticity, dimensional stability and the ability to register
detail in any environment.
With product simplicity key to the success of any dental practice, Sirona are
now proud to launch their new CEREC AC Bluecam imagining unit making the
CEREC even easier to use for the dentist.
CEREC has significantly improved the quality of treatment for patients as well
as enhancing the efficiency of the practice. CEREC not only saves time for you
and your patients, but also lab bills which can run in to a costly additional
monthly expense.
In addition to inlays, onlays and veneers, the crown software fully automates
the process of making perfectly fitting, highly aesthetic crowns, with excellent
compressive and tensile strengths.
Sirona UK’s mission is to deliver satisfaction to the dentist using tried and
tested in-surgery training methods supported by CEREC Specialists who are
dedicated to your success.
As we and our patients become even more conscious of prevention, take a
look at the Pinnacle range of barrier products; Seal-Tight disposable syringe
tips that provide complete separation of the air and water supply, Periostar
for sharpening periodontic instruments and Cleanic prophylaxis paste
and Cleanicdent toothpaste both with Perlite technology, amongst other
technologically advanced products.
For further information please contact Sirona Dental Systems on 0845 071
5040 or e-mail info@sironadental.co.uk
To see how you can benefit from using Kerr’s products please telephone 01733
892292 or visit www.kerrdental.com
Increase Your Expectations with Bien-Air
For a limited period Bien-Air is offering triple or quadruple packs in a variety of
options. You can now enjoy using superior, Swiss quality turbines and contraangled handpieces at even lower prices.
These products are simply an overview of what Bien-Air has to offer. For further
information please contact Bien-Air on 01306 711 303 or visit www.bienair.com
Take the Kent Express Price Challenge on
Stand PO1 at the BDTA Dental Showcase
Kent Express are committed to ensuring that
you get the best prices for your purchases at Dental Showcase with the Kent
Express Price Challenge – Kent Express will match or beat any advertised price
– or you will be sent £100 of M&S vouchers free!
There are many other reasons to visit Kent Express – you can benefit from great
sale offers and promotions on many of the very latest dental products, and as
you would expect Kent Express will have some great gift rewards available too!
Plus, if you are a member of Partner Points, the Kent Express Reward
programme you will be given the opportunity to convert your points at the
show to ‘Shop for Free’.
Showcase is always a fantastic opportunity for you to kit yourself and your
team in the latest Hejco Uniforms, and the on-stand dressing rooms provide
the convenience for you to try before you buy.
Don’t miss out! Add Kent Express to your ‘Must Visit List’ – We look forward to
seeing you there!
For more information or to register for Partner Points contact Kent Express on
01634 878787 or visit www.kentexpress.co.uk
Jayex self arrivals, patient call and interactive
questionnaire solutions in the waiting room allow
more patients are seen closer to appointment
times and practices deliver key messages to waiting
patients.
Over 6000 healthcare waiting rooms benefit from
using Jayex, who are working closely with top level Dental PMS and Clinical
providers to deliver integrated solutions.
The waiting room is an ideal opportunity to advise and educate patients
so multi-media screen, on its own or as part of the patient call system, is
becoming essential.
Contact the Jayex Dental team to discuss your requirements on 020 8838 6222
or by visiting the web on www.jayex.com, email sales@jayex.com or come and
see us on stand D24 at the BDTA Showcase.
GC Helping You to Help Your
Patients
GC will be further promoting
Minimal Intervention programme
with two new products recently
added to the range. GC Saliva-Check Mutans adds another dimension by
showing whether a patient carries a high level of Streptococcus mutan in the
saliva.
Dry Mouth Gel from GC UK is a unique, sugar-free product that has been
specifically developed to help relieve dry mouths. With a unique neutral pH
(unlike more acidic competitor products) it provides ultimate patient comfort
combined with an immediate soothing effect.
G-Cem luting cement is now available in an automix syringe. G-Cem combines
the improved handling and self-adhesion of conventional cements with the
superior mechanical properties, adhesion and aesthetics of resin cements.
To make your denture patients more comfortable, allowing time for the soft
tissue to adjust particularly after implant surgery, GC has introduced Tissue
Conditioner. This all-in-one soft reline and conditioning material is classed as
the next generation of acrylic soft reline materials, patented by GC.
For further information please contact GC UK on 01908 218 999.
Kemdent offer 20% discount on their
new range of Extra Large Wipes at the
BDTA show.
Visit stand GO8 to take advantage of the 20% discount on the new range of
Kemdent Extra Large wipes.
The implant motor system, Chiropro L with LED
micromotor and 20:1 handpiece features integral
irrigation and the world’s smallest handpiece head for absolute precision.
With an easy to use, intuitive display the Optima MX INT converts your airdriven system to an upgraded electric operation; allowing, for example NiTi
endodontics to be covered with a standard 1:1 contra-angled handpiece. Most
other procedures are covered with just two contra-angles (1:1 and 1:5), thus
replacing several conventional instruments saving time and expense.
With high patient expectation of a modern Dental
practice and constant pressure on resources, every
effort is needed to streamline all areas of the Dental
practice to enhance the Practice management System
(PMS) and release staff to deal with important matters.
**KEMDENT PRESS RELEASE**FOR BDTA
preview October 2009 ISSUES
Bien-Air has not lost momentum over the past 50
with their range of high quality, Swiss products.
New to the range is the Bora Blackline turbine. Thanks to the carbon fibre
handle these incredibly light handpieces offer improved resistance to wear,
friction, torsion and impacts.
Maximising time and profit
A-dec Solutions
A-dec is proud to be part of Dental Showcase 2009 and look forward to
welcoming you to stand J02. Join the A-dec team to discuss the latest advances
in dental equipment ergonomics and see how A-dec can offer comprehensive
solutions to your surgery requirements.
A-dec will be showcasing a full complement of the A-dec range, including
A-dec 300 – the latest edition to the equipment family, A-dec 500 and Radius.
Also on display will be the A-dec ‘Solutions’ and ‘DentalArt’ cabinetry ranges.
For more information contact us on freefone 0800 233285 or 02476
350901. Alternatively visit our website at www.a-dec.co.uk. There is also a
comprehensive website dedicated to the new A-dec 300 range, and this can
be viewed at www.a-dec300.com.
It’s all about quality…
Our loupes are custom-made by leading supplier
ExamVision™, and from looking at their superior
design and craftsmanship it’s clear to see why ExamVision™ is the quality loupe.
ExamVision loupes and lights offer considerable choice and are available in
various versions. Evident will also be showing ExamVision’s newly developed
short barrel 4.2x magnification loupe, the lightest and most balanced high
magnification loupe on the market today.
Also on show are a selection of Danville consumables, including bonding
agents, flowables and impression materials together with air abrasion
equipment.
Evident is also launching a brand new Fibre Post System with differing
configurations. Very special offers will be available on orders placed at the
show.
Our dedicated and experienced team of consultants, that includes dispensing
opticians, will be on hand to provide technical information, advice and
guidance.
Come and visit us at stand Q02 at 2009’s BDTA Dental Showcase in Birmingham
and see it all in action. If you are unable to join us FreeCall 0500 321111 for
more information or visit Evident’s website at www.evident.co.uk
The new versatile range of Kemdent wipes should be used with confidence
to decontaminate sensitive and non-sensitive surfaces and equipment in
treatment areas and decontamination areas. Surfaces in toilets and waiting
areas should not be forgotten.
An extra large heavy duty wipe and an extra large economy wipe is now
available from the Kemdent range of Cross Infection Control Products.
PracticeSafe wipes are low odour, non-drip and durable. They are gentle on the
hands but above all, very effective against harmful bacteria.
Similarly, ChairSafe non-alcohol wipes are specially formulated to clean
sensitive surfaces and equipment, including the leather and synthetic facings of
dental chairs. Phone Jackie or Helen on 01793 770090 to take advantage of the
special offers on this new wide range of Kemdent wipes or visit our website
www.kemdent.co.uk.
Transform your practice into a business at
stands R01 and S05
There are many reasons why Software of
Excellence’s EXACT™ is the most used practice
management system in the UK, but don’t just
take our word for it, come and see for yourself
at this year’s BDTA Showcase in Birmingham.
And there’s an extra bonus for visiting us...if
you upgrade to EXACT™ at Showcase you will
receive a £2000* voucher to spend with us or
Henry Schein Minerva.
This year’s Dental Showcase is the perfect opportunity to see the new and
advanced features of one of the most sophisticated pieces of technology a
dental practice could have, helping you retain your patients and improve
practice to patient relationships.
EXACT™ is proven to significantly improve the performance and efficiency of
all dental practices, helping even the busiest of practices run smoothly. To find
out more visit Software of Excellence at stands R01, S05 and T04 at the 2009
BDTA Dental Showcase in Birmingham or call 0845 345 5767 today.
*Based on a minimum spend. Terms and conditions apply. Visit stands R01/
S05 for more details.
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United Kingdom Edition November 9-15, 2009
Laser dentistry –
not so futuristic anymore!
Everyone loves a ‘try before you buy’ opportunity,
and at Henry Schein Minerva we want you to see
and experience for yourself our finest products
and services at this year’s BDTA Showcase in
Birmingham.
One product in particular, even making it into The
Times Oral Health feature, is our Biolase Waterlase
MD laser, which effectively combines YSGG laser
energy and water so you can perform both hard
and soft tissue procedures with less anesthesia,
making your patients visits to the dentist a far
more comfortable experience.
CEREC – see CADCAM in a new light
CEREC is one of the world’s most popular
CADCAM systems, with over 15 million
restorations having been placed through Cerec
since its launch. This easy to use, precise hi-tech
in-surgery system allows the dentists to create
and produce highly aesthetic, long lasting allceramic restorations in their surgery, in one
single appointment.
The new CEREC AC acquisition centre makes
restorations even more user-friendly, precise and efficient ensuring CEREC’s
seamless integration within your normal workflow.
Experience Henry Schein Minerva’s cutting-edge laser technology and start to
make treatments easier and more enjoyable for both you and your patients –
it’ll transform your dental experience!
The advent of CEREC Bluecam sets a new standard in measurement accuracy
by capturing prep images in highly detailed and digital format using a
powerful blue light-emitting diode (LED). The resulting optical impression
delivers an unprecedented level of precision for either single-tooth or multiple
unit restorations.
See the Biolase Waterlase MD laser in action at Henry Schein Minerva stands
S06 and T08 at the BDTA Showcase in Birmingham, or if you are unable
to attend please contact Henry Schein Minerva on 08700 10 20 41 or visit
www.henryschein.co.uk
Henry Schein Minerva is the renowned distributor for CEREC in the UK, so
come and see the system in action at Stands S06 and T08 Dental Showcase
2009. If you would like an in surgery demonstration please contact Henry
Schein Minerva on 08700 10 20 41 or visit www.henryschein.co.uk
Cerec meets Galileos
For further information please contact:
Sirona Dental Systems 0845 071 5040
Info@sironadental.co.uk
FIND OUT WHY SMARTSEAL = SMART CHOICE
Smartseal is a dental obturation system designed to simplify and improve the
reliability of dental root canal sealing. Each smartpoint component weighs
just less than half a gram but packs in a lot of technology using specialist
compounding, micro scale injection moulding, sophisticated tooling surface
treatments, and hydrophilic polymer chemistry.
The result of successful technical cooperation between polymer chemists,
physicists, dental surgeons and engineers, and the collaboration of specialist
plastics processing technologies and toolmakers; smartseal is designed to
overcome the known weaknesses of traditional root canal systems.
Delegates can find out about a root-canal system that is easy and quick to use,
requires no change of technique and no additional equipment, that swells
laterally, has no latex components, is biocompatible and non bio degradable
by visiting the smartseal stand (E10).
Many great Showcase offers and new point of sale
promotional material are available to view at the show.
The main benefit is that each brush has a flexible handle and brush to increase
control and access to difficult areas. Unlike other brushes, the tip has been specially
designed with ‘Pivot technology’. This reduces the pressure and stress on the
wire holding the interdental brush head in place, therefore minimising potential
breakage.
Bake your cake and eat it – Dental Showcase 2009
‘Bake your cake and eat it’ is the BDPMA’s theme for its stand (L13) at Dental
Showcase in November. The association will show members and visitors the
many ways in which the BDPMA can help practice managers and administrators
to develop their careers and their businesses. All visitors to the stand will get
advice and answers to their questions from one of the VIPs (Very Interesting
People) in the spotlight.
Denti-Brush is available in 4 sizes in packs of 6 brushes. Each brush has its own
hygienic protective cap making it ideal for travel. To place an order, receive further
information or samples to try please call 0208 8681500
The other good news is that Associate Membership and Qualified Membership
remain unchanged at £80 and £85 a year respectively. A full programme of
BDPMA seminars for 2010 will be unveiled at the show. Immensely popular this
year (and still on-going) the BDPMA seminars are a core membership benefit.
Once again, these one-day events they will take place at venues around the
country and will focus on the essential elements of practice management and
administration.
Smilecare
Dental Business Solutions
0844 855 2102
www.smilecare.org.uk
info@smilecare.org.uk
01844 260111
www.dbs.org.uk
info@dbs.org.uk
Smilecare offers patient payment plans developed to be a bespoke option for
practices wanting to provide a prevention based care plan, crucially branded
only with the practice’s own brand, reinforcing the practice marketing message
and taking advantage of patient goodwill that already exists. From the outset
it is your own plan, what it offers is entirely determined by you to suit the
practice prescribing profile, underscored by as much support as necessary,
including essential team training.
Dental Business Solutions is the UK’s leading business adviser to forward
thinking dentists and their practice teams. With over thirty years of working
exclusively alongside the profession it is our aim to advise and support
dentists and their teams and to provide practical help and support at every
stage of their careers whether associates or principals. Our services, amongst
many, include accountancy, tax compliance and specialist tax advice, practice
management consultancy, patient credit facilities with interest free and
interest bearing credit, business planning, incorporation and sometimes with
our specialist contacts within associated professions, any non-clinical problem
you are likely to encounter in your practice. We offer an initial free meeting at
our offices so please contact us on a completely confidential, no charge basis. It
may be the telephone call that changes your professional life for ever
Our relationship with Dental Business Solutions, which has over 30 years
experience of advising the dental profession, enables Smilecare to offer
a highly professional, financially advantageous solution to your Care Plan
requirements.
Henry Schein Minerva’s team of experienced consultants can offer advice on
every aspect of running a successful practice, recommending and helping you
implement solutions that are tailor-made to suit your individual and practice
needs. And, as your practice goes from strength to strength, Henry Schein
Minerva will continue to play an important role in your business, supporting
you in achieving your desired personal and practice goals.
2009’s BDTA Showcase in Birmingham is the perfect opportunity to meet the
team and find out how Henry Schein Minerva can help make your dreams of a
successful, profitable practice become a reality.
Visit Henry Schein Minerva at the BDTA Showcase in Birmingham at stands
S06 and T08 or if you are unable to attend, go to www.henryschein.co.uk or
contact Henry Schein Minerva on 08700 10 20 43.
A challenging economic
climate and your newfound
professional status as a
registered dental technician
makes it even more vital to
learn about new techniques
and keep up-to-date with
developments in the dental
industry.
BDTA Dental Showcase presents the latest information, education, products
and services under one roof, and a visit to DTA’s stand will ensure you get the
most from your day away from the bench.
Membership of the Dental Technologists Association gives you access to
unlimited support and a free bi-monthly, 28-page publication containing two
and a half hours of core verifiable CPD.
Be supported by the only association dedicated to promoting your ambitions.
Visit DTA at stand K23.
Bambach will be demonstrating the
revolutionary Saddle Seat at the
BDTA Exhibition 2009.
Come along and find out more about our latest clinically
proven products
And come along to find out what all the interest is about with our Denti-Brush
Interproximal Brushes which always receive a lot of interest and very positive
feedback.
If you’d like to practice more profitably you should be working with Henry
Schein Minerva, who not only provide an extensive range of materials but
work in complete partnership with you to develop a more successful practice.
Bambach Saddle Seat Confirmed
Product of Choice
BDTA Showcase Review 2009 Stand U02
SensiShield is Bio mimetic Technology
The Advance Bio-Technology formula of SensiShield Toothpaste mimics the way
saliva in the mouth naturally re-calcifies dentine and tooth surface enamel.
Make a Date with Henry Schein Minerva!
DTA – SUPPORTING YOUR
AMBITIONS
BDTA Showcase
Sirona Dental Systems
Stand No. TO2
Sirona Dental Systems are
proud to announce the
arrival of their latest news
in Galileos CBCT software.
This exciting development
in CBCT technology allows
the integration between
Sirona’s CEREC CAD/CAM
software
and
Sirona’s
Galileos CBCT X-ray data. Surgical and prosthetic planning can now be
performed precisely and safely in a single visit. Until now CBCT was limited
to hard tissue images and lacked the ability to capture periodontal tissue
data. For the very first time in CBCT imaging, the periodontal tissues can now
be evaluated for location and thickness in 3D as it relates to the hard tissue thanks to CEREC surface data
Industry News 35
It is of interest to note that an elective
study by 4th year dental students at
Glasgow University confirmed Bambach’s Saddle Seat as product of choice
when dentists wish to combat and prevent lower back pain whilst at work.
The paper entitled ‘A study of back pain in dentistry’ revealed that 86% of
survey respondents reported back pain at some point in their career thus
indicating the severity of the problem. Almost all recognised that poor posture
at work was a direct cause of this pain and nearly half (a staggering 43%) chose
the popular Bambach Saddle Seat as a treatment and preventive measure (see
link http://hdl.handle.net/1905/499)
The Bambach Saddle Seat is a scientifically designed and proven solution,
endorsed by the Australian Physiotherapy Association, as it helps the pelvis
attain its preferred neutral position.
To find out further information including details of Bambach’s 30-day trial, call
0800 581108 or visit www.bambach.co.uk
Pre-Approved Finance
With pre-approved finance from Braemar in place you will have more time to
locate and order your chosen equipment at Showcase.
You can order your equipment direct from one or several suppliers allowing
total flexibility and indicate Braemar as your method of payment.
Braemar wish to remind you that HMRC propose to increase the VAT rate from
01 January 2010, adding further cost to any purchase.
Call us on 01563 852100 where we are available to discuss your finance
options, or email info@braemarfinance.co.uk
Alternatively visit us on Stand N11 at Showcase.
[36] =>
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36 Industry News
DÜRR DENTAL
(PRODUCTS) UK LTD
Another show, another
opportunity to see the
latest
innovations
in
dentistry. Dürr Dental will
be using the occasion to
unveil a new product as
well as giving practitioners
the opportunity to see
products launched earlier
this year.
One such product is the VS1200 S suction system. A multi-surgery solution that
can provide simultaneous suction capacity for up to six treatment rooms and
four operators and will provide reliable spray-mist suction at a rate of 1,200
litres per minute. Or there’s the Power Tower Silence 120 (PTS 120) unit which
offers the versatility of a “wet” suction system (the Durr VS type) or a ‘dry’ option
(the Durr V type) where the functionality separates air and water. The new PTS
120 is no louder than a standard dishwasher and in size no larger than a fridge,
meaning you can get state of the art technology and maximum efficiency all
from a device you could fit in your kitchen!
As for what’s being launched at Showcase…..you’ll have to come and see!
United Kingdom Edition November 9-15, 2009
Celebrating 110 years of
‘Investing in Better Dentistry’
Don’t miss your chance to win
up to £1 million
The theme at this year’s BDTA
Dental Showcase 2009 is the
celebration of 110 years of ongoing commitment from DENTSPLY to improving
standards in dentistry.
For the first time ever, DENTSPLY will be holding an exclusive ‘Investing in
Better Dentistry’ event alongside the showcase where practitioners will hear
more about DENTSPLY’s investment into the dental industry and have the
chance to mingle with the team over a glass of bubbly.
Specialists in Dental Practice Sales
PLEASE VISIT US ON STAND K04 AT THE DENTAL SHOWCASE
One of our senior management team will personally handle your sale and
we believe we provide a unique service to clients that sets us apart from our
competitors due to:
It’s not too late for any registered dental professional to be in with a chance
of a big prize! Simply visit www.dentsply.co.uk, complete a brief (5 minute)
questionnaire, and all online entrants will be automatically entered into the
draw and invited to this fabulous event.
Ŷ The level of service through our continuous involvement from the initial
idea to completion
Ŷ Our availability to clients (not just 9 to 5 Monday to Friday)
Ŷ The vast experience of our senior management team
Ŷ Our contacts & relationships with other relevant professionals
(financing, legal etc.)
Visitors to the DENTSPLY stand FO3/FO4 can also take advantage of the special
BDTA promotions with discounts and savings across a wide range of quality
DENTSPLY products
Please visit our website: www.btluk.net
Contact us on: M: 07740 721885; T: 01935 822442
Email us at: cwaldron@btluk.net
For more information call DENTSPLY on 01932 837 330.
England Rugby Star Will Greenwood Endorses
Innovative Product
P&G Professional Oral Health
Under Armour Performance Mouthwear™ is extremely
excited to have England rugby legend, Will Greenwood,
appearing at The Dental Directory stand on the Friday of the
2009 BDTA Dental Showcase.
P&G will be ‘showcasing’ their new Professional Only Packs at this year’s BDTA
Exhibition. P&G know that products sold in practices are often demonstrated
to patients to ensure they’re being used correctly. They also know that
this takes time and effort and in recognition of this they will include a free
educational DVD and the whole Oral-B range of seven replacement heads with
every Professional Care and Triumph power product sold.
Capped 55 times and scoring 31 tries for his country, Will Greenwood will have his
World Cup Winners Medal, be signing autographs and giving his endorsement to
the innovative UA Performance Mouthwear.
The launch of these packs coincides with some upgrades. At the top is still
Triumph SmartGuide which has been re-branded ‘Triumph 5000 SmartGuide’.
Next is ‘Profession Care 3000’. This model has been streamlined and has the
addition of a large sensor on the rear of the handle that will illuminate if too
much pressure is applied. Next is ‘Professional Care 550’ which offers more
basic functionality.
Building on centuries of knowledge and 15 years of rigorous research, the UA
Performance Mouthwear helps athletes in any sport unlock their full potential.
By preventing an athlete’s teeth from clenching, the custom-fitted mouthwear
relieves pressure on the temporomandibular joint, preventing the excessive
production of performance-sapping hormones.
Oral-B recognises that different individuals have different needs and
preferences, hence the diversity of the range. The addition of ‘Profession Only’
packs is a further benefit to both patient and practitioner.
Visitors to the stand will also have the chance to win a signed England shirt when
they enter the prize draw.
Having played in the World Cup winning team of 2003, Will Greenwood is familiar
with needing to be at the peak of physical ability. For more information on Under
Armour Performance Mouthwear™, please visit The Dental Directory Stand or
email europe@bitetech.
Become HTM 01-05 compliant with Eschmann
at Dental Showcase 2009
Dentists who pay a visit to Stand N19 will be able
to discuss in-depth issues regarding the latest
HTM 01-05 guidelines with a view to becoming
fully compliant with the requirements of this new
directive. A team of dedicated Eschmann specialists will demonstrate their easyto-follow, ‘Best practice solutions’ programme that facilitates effective, validated
instrument decontamination, developed to help every practice reach ‘Best Practice
standards’ in a timely and cost effective manner.
On show will be Eschmann’s new, all-encompassing, Decon360 Decontamination
Room Cabinetry solutions, designed to meet HTM 01-05‘Best Practice’requirements
for in-surgery decontamination rooms. This will be further supported with the
step by step ‘Decon360 ‘Advice & Solutions Guide’ which provides comprehensive
information for all dental practitioners, allowing them to work hand in hand with
Eschmann’s knowledgeable team; starting the process of creating the perfect,
purpose-built decontamination room.
Visit the Eschmann stand at N19 to find the simplest and most productive
way of reaching HTM 01-05 compliance. To find out more about Decon360
decontamination room solutions and Eschmann’s entire range of market leading
decontamination products, contact Eschmann today on 01903 875 785 or email
ic.sales@eschmann.co.uk
Dentoid welcomes old and new customers to
stand Q04 where we will have our X5 dental
chair, Z6 knee break dental chair, and our
dental cabinetry on display with a selection
of small equipment and consumables.
Our small equipment range includes, inter oral
cameras wireless and wired, amalgamators,
cordless led curing lights, scalers, scaler tips,
digital x-ray sensors, anyray sensor holders, tooth whitening systems, apex
locators, air abrasion, dvd glasses, air motors and handpieces both fast and
slow including fibre optic solutions.
Our consumables include single use sterile burs, reusable burs, tri-bite trays,
similux 50% silver alloy and microhybrid composite, mynol articulating paper,
keyboard covers, and our denture marking kit.
Patient News Publishing was founded
in Canada in 1993, and produces awardwinning patient newsletters and email
bulletins. As a Patient News subscriber,
you have access to only the highest
quality articles and images to create
your own unique communication
pieces.
“Patient News Publishing has provided us
with an extremely professional service for
producing our patient newsletter. We have
struggled for years to produce our own,
and it is such a relief to have the effort of
coming up with new articles delegated
to an incredible resource centre. We have
Dr. Elaine Halley, BDS, MFDGP(UK), RCS
found the response from our patients
to be overwhelmingly positive, and the ability to tailor the news to suit our
individual style and content has been superb. Patient News Publishing is to be
congratulated for exceeding our expectations!”
Please visit Stand G14 to see hundreds of actual client samples, speak live
to President Karen Galley about your practice issues and goals and see for
yourself how a customised newsletter can help your practice. Make sure to
pick up your FREE 20 page Practice Management Guide!
Vatech & E-WOO stand No L02
Any practice planning to upgrade to, or
enhance existing digital imaging needs to
visit the stand of the World leaders, Vatech
&E-WOO.
The company designs, develops and manufactures all its products and
software in house and boasts a range that precisely meets the needs of
practices large and small.
Delegates will be able to view the complete PaX range at Showcase, from
the small and versatile PaX-Primo through to the state-of-the-art PaX-Reve
3D. All offer exceptional image quality and value for money for the general
practitioner through to the Referral and Specialist Dental Clinic.
Special offers only at Showcase
So whether you are looking for a complete dental surgery, surgery upgrade,
renewing your small equipment, or consumables, Dentoid always provides
quality products at an affordable price.
Dentoid Ltd. Norwood House, New Mill Road, Honley, Huddersfield, HD9 6QD
Free Phone 0800-678-3035
www.dentoid.co.uk
info@dentoid.co.uk
When you buy the PaX-Primo standard you will be upgraded FREE to
the“Intelligent” with auto-focusing and a PC.
Beverly Hills Formula/ Purity Laboratories – come and visit us at the BDTA
Dental Showcase 2009, stand D17. Upgrade to the healthier side of whitening
and stop Gingivitis before it starts. The best recommendation for bright white
teeth is the everyday use of Beverly Hills Formula from Purity Laboratories,
because the range offers a unique combination of anti-bacterial agents, low
abrasion and anti-stain polishers to protect and whiten teeth and aims to
provide innovative, high quality, niche products in the oral hygiene market.
Beverly Hills Formula toothpaste is proven to effectively remove tooth staining
and offers maximum whitening power, whilst maintaining extremely low
abrasion (lower than many non-whitening toothpastes). Permathol, Panthenol,
Vitamin E, Folic Acid and Zinc Ions nourish and heal the gums, whilst the Xylitol
and higher Fluoride level of 1450 ppm F help to strengthen, remineralise and
harden tooth enamel for cavity protection. The result: teeth that appear whiter;
feel smoother and remain cleaner. For further information please visit our
website: www.beverlyhillsformula.com
TANDEX invite dental
professionals to sample best ever
‘FLEXI’ brush at BDTA 2009
At this years BDTA stand, TANDEX
are inviting members of the dental
team to sample ‘FLEXI’, their leading
interdental cleaning brush brand.
As the name suggests, ‘FLEXI’ is
more flexible; easier to handle, more comfortable to the touch and genuinely
more effective than other competitive interdental cleaning products.
Recent neurological research, carried out by TANDEX, has been astonishing,
with patients demonstrating that emotion ultimately achieves patient
compliance. The more patients prefer the look and feel of the brush - the more
likely they are to use it; meaning more effective cleaning taking place over a
prolonged period of time.
Furthermore, the same neurological studies have demonstrated that ‘FLEXI’
triggers a reaction in the Ventral Striatum, part of the Lymbic system where the
brain region is responsible for building up preference to a brand.
Discover why so many practices are turning to TANDEX by visiting Stand D16
and asking to ‘feel the difference’ or by contacting the TANDEX team on uk@
tandex.dk to find out more about ‘FLEXI’. www.tandex.dk
This year’s BDTA Dental
Showcase will be a little
different for Practice
Plan, as it won’t just be
us manning the stand, some of our customers will be too! So why listen to
us, when you can hear how we can support your practice straight from the
horse’s mouth?
We are extremely fortunate to have such a great bunch of customers that
some of them have volunteered their time to spend on the stand explaining to
visitors how our personalised support and additional services make it easier for
them to run their business, plan for their future and take their practice where
they want it to go.
So, if you’re contemplating the future of your practice, thinking about leaving
the NHS or looking to improve your private business, then why not take this
opportunity to talk to Practice Plan’s customers and find out how the team
have helped them achieve their goals?.
We are not going to try and convince you, we’re going to let our customers do
the talking! Find them at the BDTA Dental Showcase, stand E06.
There is also a 3 for 2 offer on intraoral digital radiography
E-WOO Technology UK Ltd, Axiom House, The Centre, Feltham, Middx Tel 0208
831 1660 Web www.e-wootech.co.uk Email info@e-wootech.co.uk
Contact Details:
T: 01691 684135 F: 01691 684149
E: info@practiceplan.co.uk W: www.practiceplan.co.uk
[37] =>
dtuk0927_low-res.pdf
United Kingdom Edition November 9-15, 2009
Advertorial 37
Daily use of the KaVo ESTETICA E70
in the dental practice - case report
Dr Silke Spiller gives her feedback about her experience with the ESTETICA E70
treatment unit in practice
Dr Silke Spiller
T
he author of the following article, Dr. Silke Spiller, was born in
1968 and completed her dentistry degree from 1987 to 1993
at the University of Ulm. She
subsequently was a scientific
assistant at the Department
for Conservative Dentistry and
Periodontology at the Friedrich
Alexander University in Erlangen. After she received her
doctorate, Dr. Spiller worked
at the Department for Pediatric and Adolescent Dentistry at
the Public Dental Clinics in Basel (Switzerland). From 20012004, she helped out at various
practices as an assistant dentist in the Ulm area before she
established her own practice
at 89073 Ulm, Schelergasse 6.
Dr. Silke Spiller is a member
of the DGZMK (Deutsche Gesellschaft für Zahn-, Mund- und
Kieferheilkunde, or the German Society for Dental, Oral
and Maxillofacial Surgery), the
DGK (Deutsche Grüne Kreuz
, or the German Green Cross)
and the Kemptner Working
Group.
At our practice, we have been
testing out the new ESTETICA
The foot control can be placed anywhere since there are no annoying cables
E70 treatment unit by KaVo
since October 2008. During
this period, I have found the
unit to be highly useful in daily
use.
The approach for using the
E70 is precisely tailored to the
everyday needs of a dental office. Frequently required functions can be reliably and intuitively controlled using direct
keys. We found the suspended
chair very attractive. It allows
you to get much closer to the
patient during treatment than
conventional units. This approach is much more ergonomic, and it lessens body
fatigue during extended treatment sessions.
We have also been using
the new KaVo wireless foot
control with the E70 and have
found it highly useful in daily
work. The foot control can be
placed anywhere since there
are no annoying cables: There
is no restriction due to finite
cable length, your assistant is
never in your way and members of the dental team have no
cable over which to trip. It is
also useful that you only have
to charge it once every three
months.
The integrated endodontic
function has saved an enormous amount of time and effort. The ergonomics and
workflow are significantly better than with stand-alone devices, since these always have
to be placed alongside the dental unit, and they are always
The ability to integrate multimedia systems is also particularly attractive.
somewhat difficult to access.
In addition, you do not need to
switch back and forth between
different foot controls, as the
two devices are completely and
seamlessly integrated.
The ability to integrate multimedia systems is also particularly attractive. The E70
allows you to integrate display
systems into your workflow
and make them accessible to
patients: You can incorporate
a video interface for a surgery
microscope, intraoral camera,
digital x-rays, pictures from a
digital camera, etc.
‘The chair is very
stable, even when
weight-challenged
patients shift
their position
mid-treatment ’
The automated, standardised hygiene functions of the
E70 significantly reduce potential sources of errors. A consistently high standard of hygiene can be ensured during a
normal working day, in which
chair hygiene is frequently
the responsibility of different
employees. Since the hygiene
guidelines for dental practices are becoming increasingly
strict, this simplifies the workflow and saves a great deal of
time.
The E70 leaves both the
dentist and patient with an
equally favorable impression.
The chair is very stable, even
when weight-challenged patients shift their position midtreatment. The materials from
which the treatment centre is
manufactured are processed
expertly, and the surface quality of the unit is outstanding.
Overall, patient feedback has
been highly positive. DT
[38] =>
dtuk0927_low-res.pdf
38 Events
United Kingdom Edition November 9-15, 2009
New thinking in education
Visit the Smile-on stand to discover the latest
products designed to make CPD easier in practice
A
t the 2009 BDTA Dental Showcase exhibition,
held this year November
12-14 at the NEC in Birmingham, visit the Smile-on Stand
L03 to find out more about the
wide variety of healthcare edu-
cation and practice management
programmes the company has to
offer every member of the dental
team. The team on the stand will
be delighted to assist you with
any queries you may have and
discuss your practice’s individ-
ual CPD needs to see how they
can help.
At this event, Smile-on is
launching four new groundbreaking products to help dental
professionals keep up-to-date
with the latest thinking and evidence base for high-quality clinical care. These launches include:
1. Join us on the Dental Directory Hospitality Stand P13 on
Friday 13th November at 3pm
for the launch of DNNET 2, an
interactive training programme
designed to help training dental
nurses studying for the National Certificate or NVQ level 3 in
Oral Health Care Dental Nursing
and as an update for established
nurses. The benefits of DNNET 2
are impressive offering a flexible
education update for established
nurses and for training nurses,
the best curriculum by leading
experts with real life scenarios,
preparation advice for examination and registration and all the
tools to make a fulfilling and successful career in dental nursing
as well as over 30 hours of verifiable CPD. DNNET 2 has been
developed by the award winning
education provider Smile-on Ltd
in conjunction with COPDEND
and KSS Deanery.
‘The team on the
stand will be delighted to assist you
with any queries
you may have and
discuss your practice’s individual
CPD needs to see
how they can help’
2. Our new online platform
for all your CORE CPD requirements. Dental professionals will
be able to pay an annual subscription and receive access to
all your CPD needs. Sits alongside other complimentary learning situations such as seminars,
webinars or ‘in-practice’ training
sessions. It has been developed
in conjunction with UCL Eastman Dental Institute, KSS Deanery and Smile-on. Smile-on will
be giving out free demonstrations of the programme accompanied with a glass of bubbly.
3. The latest release in our
Communication in Dentistry
Series, Volume 2 – More Stories
From the Practice developed in
association with Dental Protection Ltd. Find out what antics the
Briar Patch Dental Practice have
been up to now and how they
have overcame their communication issues. Smile-on will be
giving out free demonstrations
of the programme accompanied
with a glass of bubbly.
4. The new online podcasts
DCPbites, created in association
with the UCL Eastman Dental Institute. DCPs will be able
to download affordable CPD to
their music players and listen on
the go.
Smile-on will be taking people through demonstrations
of these exciting new products
as well as the existing programmes such as the MSc Restorative & Aesthetic in conjunction with the University of
Manchester, Key Skills in Primary Care and Posture.
Book your free demo slot
and secure your entry into our
free Eurostar draw. Email info@
smile-on.com or call 020 7400
8989. DT
[39] =>
dtuk0927_low-res.pdf
Classified 39
United Kingdom Edition November 9-15, 2009
STAND K02
Look after your body,
you’ve nowhere else to live
Poor posture is a major cause of pain and tiredness
for many professionals. It needn’t be...
Research has shown that the Bambach Saddle Seat
makes a real difference to posture, resulting in more
comfort and fewer aches and pains. Try it for yourself.
After all, prevention is better than cure.
Freephone 0800 581108. www.bambach.co.uk
The Bambach Saddle Seat, Prospect Business Park, Langston Road, Loughton, Essex. IG10 3TQ
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[40] =>
dtuk0927_low-res.pdf
Sensodyne Pronamel rehardens enamel
\N ]`RLN J MJb N_N[b MJb
NEW
Now introducing new Sensodyne Pronamel
Gentle Whitening toothpaste
* ]XX]QYJ\]N ]QJ] Y[X_RMN\ ]QN JLRM N[X\RXW KNWNOR]\ XO
)
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/ News
/ All aboard the good ship Learning
/ Global learning in a virtual classroom
/ Whitening - webinar-style
/ Clinical governance: A worthless exercise or not?
/ 10 top tips on clinical digital photography
/ New status equals new target market?
/ Staying public versus going private
/ The Lifeline Express is ready to depart
/ Treatment with composite crowns
/ Show patients the way to brush
/ Through the Bioglass
/ Industry News
/ Daily use of the KaVo ESTETICA E70 in the dental practice - case report
/ New thinking in education
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