DT UK 2510

Anger over 2011 ARF increase / News / Where there are smiles - there is Hope / Welsh welcome for Smile-on / Doctor - Doctor… / Not such a dry subject / Keeping up appearances / “Foreign markets are very important to us” / Home sweet home / Stress - strain and recovery / Partnership agreements and dissolution / Limiting your affairs / Saddle Stool in Dentistry / Getting with the Guru / Industry News / A breath of fresh air / Classified

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Table of contents

October 11-17, 2010

PUBLISHED IN LONDON
News in Brief

News

Feature

VOL. 4 NO. 25
Practice Managment

Clinical

The end for “drill and fill”?

Scientists at the University of
Sydney have worked on laser
tests to identify weak dental
enamel. Named the Raman
spectroscopy, the laser has the
ability to see beneath the skin
and detect disease, without
exposing patients to X-rays.
The laser technology could
also result in blood tests being completed without the
patients having blood taken
from them. With regards to
dentists and the dental phobia
that has been hitting the news
lately, the Raman spectroscopy could mark the end for
the traditional “drill and fill”
routine that dentists carry out
for tooth decay treatments.
Stem Cell Development

A new approach to anchor
teeth back in the jaw using
stem cells has been developed
and successfully tested in the
laboratory for the first time
by researchers at the University of Illinois at Chicago. The
strategy represents a potential major advance in the battle against gum disease, a serious infection that eventually
leads to tooth loss. Researchers in UIC’s Brodie Laboratory for Craniofacial Genetics
used stem cells obtained from
the periodontal ligament of
molars extracted from mice,
expanded them in an incubator, and then seeded them on
barren rat molars. The stem
cell-treated molars were reinserted into the tooth sockets of
rats; they aligned and formed
new fibrous attachments between the tooth and bone,
firmly attaching the replanted
tooth into the animal’s mouth.
Tissue sections showed that
the replanted tooth was surrounded by newly formed,
periodontal
ligament
fibres and new cementum,
the essential ingredients of
a healthy tooth attachment.
FDA Warning to Manufacturers

The FDA (Food and Drug Administration) have warned
mouthwash
companies
Johnson & Johnson, CVS
Corporation and Walgreen
Company to immediately
stop making claims that
their products are capable
of preventing gum disease.
The FDA is stressing that
consumers of mouthwash
products by these companies must be aware that the
products may help protect
against cavities, but there
is no evidence demonstrating protection from gum
disease. The three companies have been told to take
“appropriate action” within
15 days. If they don’t, they
may face civil or criminal
penalties, as well as having their product seized.
www.dental-tribune.co.uk

CQC chair confirmed
Dame Jo takes her seat

page 3

Smiles all round

Bridge2Aid share their education experience with Smile-on

page 6

Home Sweet Home
Practice for the future

pages 16-17

A breath of fresh air

Dental Tribune tests the
Cleanaer purification device

page 30

Anger over 2011 ARF increase
Increase in Fitness to Practise cases blamed for 31 per cent rise
in dentists’ retention fee; DCPs hit by 25 per cent rise

he decision by General
Dental Council (GDC) to
increase the annual retention fee (ARF) paid by registrants
has sparked outrage throughout
the dental profession.
The ARF has been raised due
to a number of challenges; a 40
per cent rise in fitness to practise cases, an increase in hearings and a cost of more than
£8m on legal fees, not forgetting
the plans for a Government-led
revalidation, are the main reasons behind the increase.
The ARF for dentists has
been increased by 31 per
cent and now stands at £576
(due by 31 December 2010);
there has also been a 25 per
cent ARF increase for DCPs,
which now stands at £120 (due
by 31 July 2011) and the Specialist Lists fee will now be £72.
GDC Chair Alison Lockyer
said: “We have looked very carefully at what it costs us to regulate dentistry.
“We check the quality of education so that new registrants
are fit to practise. We make
sure only appropriately qualified
dental professionals join our
registers.
“As a dentist, I recognise that
there are dental professionals
who will be unhappy with this decision about the ARF.” She added.
Many have contacted Dental
Tribune with regards to this issue. One flustered practice manager commented: “I think it is
absolutely disgraceful that the
GDC have put the ARF up for
DCPs. Why should dental nurses, most of whom earn nothing

compared to the likes of dental
hygienists and therapists, have to
pay the same ARF?”
Dentists have been suggesting that the increases “reveal an
alarming ‘out of touch’ mentality
at the offices of the GDC” whilst
others say it is a “disgrace that
the GDC are helping themselves
to a 31 per cent pay increase.”
BADN President Sue Bruckel
JP said on the ARF increase:
“I am appalled that the GDC
could be so insensitive to the
position of dental nurses. The
BADN survey – of which the
GDC are aware – showed that
the majority of dental nurses
in the UK earn £15,000 or less
a year; to expect them to pay
£120 merely to have the right to
practice their profession is unreasonable and unacceptable.
One clinical specialist commented that she felt that such
demands were discriminating against women as many
women reduce their working hours to care for their
families. Having worked parttime in Community Dental
Services, she couldn’t understand why she should pay the
same retention fee as a GDP
working full time in a private
practice, whose salary would
be almost six times more than
her income.
Many have called for the
GDC to introduce a way to pay
by instalments. Dental Tribune
contacted the GDC on the topic
of instalments, who responded:
“We have looked at this option
on several occasions. We believe
it would only be fair to introduce
instalments if all registrants
were able to pay this way. So far

we have not found a solution to
allow us to do this in a cost-efficient way. There are a number
of issues relating to offering payments by instalments We cannot
offer this to all registrants without changing the law (specifically the Dentists Act) through
a section 60 order which would
take time and money.
“A GDC-run payment system
would need to be designed, developed and tested in order to
make sure it worked properly.

Our research shows this would
be a lengthy and costly process.
It is likely extra GDC staff would
then be needed to maintain and
update the information on it.”
They added: ‘‘If we looked at
the option of using an external
service, the kind of companies we could employ to
collect payments in instalments
are generally not keen on collecting amounts under £400 due
to the amount of work involved
for the return they receive.” DT

[2] =>

2 News

United Kingdom Edition October 11-17, 2010

Illegal dentist worked for NHS, court told

inisha Sharma, 37, of
Willenhall, West Midlands, posed as a dentist and worked on hospital
patients despite having a lack
of dental qualifications after she wrongly claimed to
have a degree from the Sri
Guru Ram Das institute, India.
Sharma admitted one count

of using a forged degree and
four counts of obtaining a pecuniary advantage. She has since
admitted forging her qualifications and earning £230,000 by
deception.
Ms Sharma moved around
England on annual contracts and
worked in Wolverhampton and
Burton-upon-Trent,
in
Staf-

fordshire, before moving south
to Southend and Basildon in
Essex, Peterborough and Stamford, and finally East Grinstead
in West Sussex.
Faked degree
Sharma failed her dentistry exams but then applied for temporary membership with the General Dental Council (GDC) in 2000.

She worked for nine years at six
NHS trusts; such work included
operating on people under supervision and minor surgery.
It wasn’t until consultant
Patrick Magennis contacted
the Queen Victoria Hospital in
East Grinstead in 2008 after he
was concerned by her conduct
and lack of veracity that

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However, her deception went
unnoticed and after failing the
paper exercise she required to
gain full registration in 2008,
her fraud went undiscovered yet
again. Sharma was eventually
charged after an investigation by
the NHS Counter Fraud Service.
Successful entry to the GDC
registers through fraudulent
means remains exceptionally
rare and the GDC stresses that
they are “committed to doing all
it can to prevent a repeat of this
incident”. As a result, a review
into Temporary Registration
is underway

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The GDC said: “We have a
strict system in place for registration, which includes potential
registrants providing character
references and a series of certified documents - including a
certified copy of a passport and
dental degree or diploma.
According to further reports, Eddie Crouch, from the
Birmingham
Local
Dental
Committee, said: “I think it’s
important that the GDC carry
out the specific checks on dentists who come into this country
to work to ensure that they are
adequately trained and qualified.

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Sharma told investigators
that she had “never had any
complaints” from her patients
and added that “invasive surgery is not something that you
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Published by Dental Tribune UK Ltd
© 2010, Dental Tribune UK Ltd.
All rights reserved.

Dental Tribune UK Ltd makes every
effort to report clinical information and
manufacturer’s product news accurately,
but cannot assume responsibility for
the validity of product claims, or for
typographical errors. The publishers also
do not assume responsibility for product
names or claims, or statements made by
advertisers. Opinions expressed by authors
are their own and may not reflect those of
Dental Tribune International.
Group Editor
Lisa Townshend
Tel: 020 7400 8979
Lisa@dentaltribuneuk.com

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Editorial Assistant
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Advertising Director
Joe Aspis
Tel: 020 7400 8969
Joe@dentaltribuneuk.
com
Sales Executive
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Tel: 020 7400 8964
Sam@dentaltribuneuk.com
Design & Production
Ellen Sawle
Ellen@dentaltribuneuk.com

Dental Tribune UK Ltd
4th Floor, Treasure House, 19–21 Hatton
Garden, London, EC1N 8BA

[3] =>

News 3

United Kingdom Edition October 11-17 2010

Editorial comment
The GDC have
not been having
the greatest time of
it lately. The decision to raise the Annual Retention Fee,
although expected,
still managed to
cause much anger amongst registered professionals. Groups
such as dental nurses are up-

CQC Chair
confirmed

ollowing an independent
recruitment exercise by
the Appointments Commission and a pre-appointment
scrutiny hearing by the Health
Select Committee, Health Secretary Andrew Lansley has announced that Dame Jo Williams
has been appointed as the Chair
of the Care Quality Commission
(CQC).
Dame Jo has been the acting
Chair of the CQC since February
2010. Her previous roles consisted of being the Chief Executive

‘I don’t underestimate the challenges
that lie ahead..’

of the Royal Mencap Society and
the former President of the Association of Directors of Social
Services, as well as a champion
for social care services throughout a career in local government. She also Chairs the Prison
Reform Trust and is a member
of bodies advising the government on the third sector, carers,
learning disabilities and children’s services.
According to reports, Dame
Jo said; “I am delighted to be
appointed Chair of CQC – but
I don’t underestimate the challenges that lie ahead.
“CQC will continue to
drive improvement to ensure
everyone has access to safe,
quality services across the country, and I am thrilled to be a part
of this.” DT

Dame Jo Williams is thrilled to be appointed as Chair of the CQC

set that for many of them, £120
is a big hit to take just to be allowed to work. Dentists are also
upset that £576 is not affordable
for those such as associates and
those working part time. People
are also commenting on the fact
that other necessary fees such
as indemnity and the upcoming
registration with the Care Quality Commission are placing a fi-

nancial burden on practices just
to be able to practise that is just
not fair.
Top this anger with the recent story about a woman who
was able to practise for several
years without qualifications, despite being investigated and it
doesn’t get much worse for the
dental regulator.

Showcase is upon us for another year, and I’m looking forward to meeting with readers,
partners and friends at one of
the busiest events for me personally. I hope that
those attending have
a successful event,
and manage to get a
good deal on all those
gadgets you’ve been
after all year!

Do you have an opinion or something to say on any Dental Tribune
UK article? Or would you like to
write your own opinion for our
guest comment page?
If so don’t hesitate to write to:
The Editor,
Dental Tribune UK Ltd,
4th Floor, Treasure House,
19-21 Hatton Garden,
London, EC1 8BA
Or email:
lisa@dentaltribuneuk.com

Dentistry Capitalising on Recession
“How to grow your dental business in an adverse economic climate”, as presented by Iain
Forster, Managing Director of DIO UK, at the Royal Society of Medicine, London

ain Forster, Managing Director of DIO UK, presented his
marketing advice and ideas
to delegates at the Royal Society
of Medicine on Friday 3rd September. The 45-minute session
was well attended and there was
much interest shown both in the
content of his presentation and
the follow-up series of marketing workshops Iain is holding
over the next few months to help
dentists make the most of their
marketing budgets.
In his presentation Iain said
that it was a good time to be in
dentistry, with the population
increasing and costs decreasing.
He also put a positive spin on
the recession saying that companies that promoted heavily
during a recession were often
the first to emerge from it and
the most successful in the following years.
Despite encouraging dentists
to promote their services during
a recession, Iain urged caution.
He said that companies should
not over spend and should test
marketing methods to determine what worked best for them
and focus on those that proved
to be most successful. “It pays

to start small and build confidence,” he said.
Iain was confident that the
economic climate is right for
dentists to promote their businesses as the country emerges
from recession. He went on to
explain that it is however essential that practices remain
focussed, targeting those people
with whom they already have a
relationship before spending too
much money looking further
afield. He drew a distinction
between internal marketing to
reach out to the local population, educating their own practice teams and the importance of
the Internet; and external marketing that was designed to open
up new markets over an extended period. “Internal marketing
gives us business tomorrow,” he
said. “External marketing gives
us business next year.”
Bringing marketing right
up to date Iain urged dentists
that they should embrace social
media and the opportunities it
provides.
Twitter, Facebook,
Linked-In and many more all
provide unprecedented opportunities for dentists to reach out
to a wider market, for little or no
cost. Not only are these outlets

easy to use they are also essential for those practices who do
not want to be left behind as the
old marketing techniques are
superseded by newer, cheaper,
more effective methods.
In closing Iain introduced
the new “21st Century Dental
Marketing” workshops which
help dentists to take advantage
of the opportunities they have
available to market their businesses in the modern climate.
The workshops cover:
• The use of PR and how to do it;
• Best practices for web page layout;
• How to use a CMS system to
keep your website up to date;
•Maximising patient conversions;

• Search Engine Optimisation
(SEO);
• Pay-Per-Click (PPC) campaigns … and much more.
To book your place on the
next 21st Century Dental Marketing workshop, go to: www.
dentalmarketinguk.com
Iain is now presenting his
lecture as a free online webinar. Delegates can register for
the online seminar by going to
www.dentalwebinar.co.uk
or
visit http://www.dentala.co.uk/
seminars/dentistrymarketingwebinar.html.
DIO Implant is a global supplier of dental implant technology. Established for over 20
years, DIO is rapidly expanding in the UK and has already
taken a sizeable share of the
market with its combination of
high quality, sensible pricing
and clear communication. The
company’s focus on marketing
education is part of its strategy
to build effective and profitable
business partnerships throughout the dental industry.
Further editorial information from:
Charlotte Freestone
The Words Workshop Ltd.
Tel: 01908 695500 Fax: 01908
690099
E-mail:
charlotte@thewordsworkshop.co.uk
Web: www.thewordsworkshop.
co.uk
All business enquiries to:
Iain Forster -Managing Director
DIO Corporation Ltd (UK)
Tel/Fax: 0845 123 3996
E-mail: info@DIOUK.com
Web: www.DIOimplant.co.uk

[4] =>

4 News

United Kingdom Edition October 11-17, 2010

Finalists announced by DDU

T

he DDU has revealed the
names of the six talented
dental teachers who will
vie for success at the 2010 DDU
Educational Awards at the Royal
Society, London on 17 November.
Earl Howe, Parliamentary
Under Secretary of State for Quality with ministerial responsibility
for dentistry, has agreed to give
the keynote address and present

the awards at this year’s event.
Rupert
Hoppenbrouwers,
Head of the DDU said: “We are
delighted that Earl Howe has
agreed to be involved in this way.
It’s great for those working in
dental education to receive this
kind of recognition and we look
forward to hearing his views.”
The finalists in each of the

categories are:
Dental Care Professional
Teacher of the Year
• Kathryn Dobson, School of
Dentistry, University of Liverpool
• Nikki Rogers, School of Oral
and Dental Sciences, University
of Bristol
• Jenny Owens, Leeds Dental Institute

Dentist Teacher of the Year
• Damien Walmsley, School of
Dentistry, The University of Birmingham
• Stephen J W Lisney, School of
Physiology and Pharmacology,
University of Bristol
• George Aristidou, Kings College
London
Each finalist will be asked to
give a presentation, including answering questions from the judg-

ing panel and audience, which
will be judged across a number
of criteria, including knowledge
of the subject and the ability to
motivate others. All finalists
will be awarded £250 each and
the winners in each category
will receive an additional £1,000
towards the cost of educational materials for their schools
or VT scheme. DENTSPLY
is the main sponsor of the
Awards, and the initiative is
supported by the British Dental
Association. DT

£1m study into children’s tooth decay in South Wales

A

The study, which will carry
out over three years, will be take
place within Communities First
areas in South Wales.

Around 2,800 pupils are set to
take part in the study after reports
showed a three-fold rise in tooth
decay in children living in areas
of deprivation, compared with
those children who didn’t.

The money was awarded by
the National Institute for Health
Research to experts from Cardiff and Swansea universities
and Cardiff and Vale University
Health Board’s Community Dental Service.

Working via mobile dental
clinics, dental health workers will
deliver a primary school-based
dental prevention programme.

Children taking part in the
study will have one of two available treatments: plastic sealants
on the biting surface or fluoride

£1m study has been set
up to help prevent tooth
decay in children who
live in some of the most deprived
communities of South Wales.

varnish on the tooth surface.

and have been shown to work.

Following their treatment,
the children will have checkups throughout a three year
period so experts can investigate the effectiveness of the two
forms of tooth decay prevention
techniques.

“To know which works
best and what treatments
are the most acceptable from
the perspective of the children, their parents, the dental
staff carrying out the treatments, and the schools in which
the treatment will be delivered,
will be of tremendous value to
the National Health Service.”
Professor Chestnutt Ivor Chestnutt said. DT

Professor Chestnutt Ivor
Chestnutt, a consultant in dental public health from Cardiff
University’s school of dentistry
will be leading the study said;
“Both of these treatments have
been around for many years

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Rochdale gets the Dental CATS

B

y March 2011, residents
in Rochdale and the surrounding area will benefit
from an improved dental service.
The announcement comes after
NHS Heywood, Middleton and
Rochdale confirmed that a new
service, known as the new Dental Clinic Assessment and Treatment Service (Dental CATS), will
be available to treat patients who
are in need of specialist treatment. In previous years patients
have been referred to hospitals
to receive such treatments, so
this news is certainly good news!
The new service will operate
from the Phoenix Centre in Heywood and The Langley Dental
Practice in Middleton; however,
the location for the service in
Rochdale is still to be confirmed.
The new 2011 service, which
has been confirmed by the PCT,
will hopefully provide patients
with opportunities to receive
treatments closer to their home
and as a result, the workload of
hospital staff will be reduced.
The news comes as a great
relief with regards to the increase
in doctors who have reported an
increase in the number of dental
cases being treated in hospital.

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According to reports, this increase has placed greater pressure on NHS medical resources
and with the new system in place
patients can be ensured that doctors have the time and resources
to deal with medical patients.
Many patients will also be
comforted by the fact that they no
longer have to go to hospital for
dental treatments; for many people, going to hospital is a daunting experience, and many can
feel nervous – however, the new
system means that such anxieties
can be taken away.
John Pierce, chairman of the
local PCT, said the new service
was one of many initiatives being
launched to improve NHS dental
services in the area; over the last
two years, more than a million
pounds have been invested in the
area and further improvements
are set to follow.
The CATS service will be used
for patients over 18 on the condition that they are registered with
a local GP; patients who have
severe symptoms which may
suggest a more serious health
condition may still be referred to
hospital, as they may require specialist medical care. DT

Patients no longer need to travel to hospitals thanks to the new CATS!
Panadent .indd 1

19/01/2010 08:20:20

[5] =>

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[6] =>

6 Feature

United Kingdom Edition

October 11-17, 2010

Where there are smiles, there is Hope

Bridge2Aid clinical director Ian Wilson shares his experiences of using Smile-on
educational programmes in his Tanzanian practice, the Hope Dental Centre

I

want you to imagine trying
to set up a new dental clinic
in the middle of East Africa
where hardly any resources
exist for professional development, clinical audit and governance and the training of your

dental nurse! This was the situation that we found ourselves in
as Bridge2Aid when we opened
Hope Dental Centre in October
2004. Being a commercial dental practice situated in the heart
of Mwanza city and the hub of

our operations we were able to
provide quality dental services
and use the profits generated to
facilitate projects in local communities in partnership with
the government of Tanzania. In
those early days, when we had a

small team, we recognised that
to bring quality and sustainability we needed to ensure that the
clinical team were being properly trained and responsible for
good policies and procedures
that are necessary to oper-

ate a busy and effective dental
practice. Since that time, and
with the help of many in the
dental trade and profession,
Hope Dental Centre has grown
to be the effective and significant dental practice it is today,

‘We were able to
provide quality dental services and use
the profits generated
to facilitate
projects in local
communities.’
with a clinical and admin staff
of nine people.
Our relationship with SmileOn has been invaluable as we
have looked to train and develop our team to the highest possible standards. When Smile-On
first donated the original copies of DNNET and Key Skills
it allowed us to have access
to a comprehensive resource
whereby our trainee dental nurses had easy access to
the information and skills required to develop themselves as
dental nurses. The Key Skills
format was invaluable for
the
professional
development of our clinical team
and allowed them to stay focussed on the policies and
procedures required in their
clinical practice.
Even though we had the
struggles of computer hardware
not being available in the clinic
and we often needed to do our
training on laptops, we were
still able to use these excellent
resources for the training of the
clinical team. At one stage Ian
had the opportunity to speak

A sign of Hope for dental patients in Mwanza, the

[7] =>

United Kingdom Edition October 11-17, 2010

at the annual conference of the
Tanzanian Dental Association
where he was able to profile
both DNNET and Key Skills to
the Chief Dental Officer, members of the Ministry of Health,
Directors of private hospitals
and private practitioners. The
response was overwhelmingly
positive and since that time we
have been working with Smile-

‘The Key Skills format was invaluable
for the professional
development of our
clinical team and
allowed them to
stay focussed on
the policies and
procedures required
in their clinical
practice.’
On in a creative way whereby
we might be able to see these
resources in the hands of our
dental colleagues working within developing nations. Within
Hope Dental Centre we currently have the privilege of being able to use the new updated
version of DNNET, Clinical Audit and Key Skills to regularly
train and develop the dental
team. During a recent training session one of our trainee
nurses commented how helpful
the explanation and video demonstrations were in the DNNET
programme in helping her to
understand the clinical standards that were expected of her.
Both our Tanzanian dentist and
therapist have benefitted from
monthly meetings going over
the aspects of Key Skills and this
has subsequently allowed them
to communicate their own high
standards to other colleagues
within the Tanzanian Dental
Profession. What has also been
interesting is that our administrative staff, have sat in on some
of the training sessions using

second city of Tanzania

the Smile-On resources, and it
has given them the clinical information that they require to
accurately talk to the patients
either on the phone or in the
reception area.
As Bridge2Aid and Hope
Dental Centre are here in
Mwanza, we want to say thank
you to Smile-On for their enthusiasm and support of our work
in Tanzania. Smile-On recognised where they could help

specifically and over the years
this has continued with advice,
support and expertise. As the
work of Hope Dental Centre
continues to develop and expand I am continually excited
about the opportunity to work
together with Smile-On to see
the clinical team trained to the
highest standard possible. In
turn, this will allow us to continue to provide the excellent
care that our patients have come
to expect. DT

Feature 7

Smile-on products are put into practice with positive results

[8] =>

8 Feature

United Kingdom Edition

October 11-17, 2010

Welsh welcome for Smile-on
Dental Tribune details the launch of a new office in Cardiff for Smile-on

I

t was canapés and champagne all the way as Londonbased healthcare education
provider Smile-on officially
opened its new office in Cardiff.
It has been a busy year for
Smile-on as it celebrates a dec-

ade of providing distance learning solutions for dental and
medical professionals. Following a long-standing relationship with Cardiff University, the
company decided to establish a
Welsh base of operations to further cement their relationship.

The new office is based at
the Cardiff Medi-centre, a joint
venture partnership between
Cardiff Council, Cardiff University, the Welsh Assembly Government and The Cardiff and
Vale NHS Trust. The Centre is
located on the University Hos-

pital of Wales campus which is
home to the Cardiff University
Medical School, making the collaboration with Cardiff University even easier.
The official opening was
performed by Dr Tony Jewell,

L-R: Tony Jewell, Dan Bruce and Noam Tamir

The new office is based at the Cardiff Medi-centre

Chief Medical Officer for Wales
and included speeches from Dr
Debbie Cohen, Senior Medical Research Fellow at Cardiff
University and Patrick Cannon,
Director of Smile-on and representative for developing further
business and links in Wales.
Noam Tamir, CEO at Smileon, was also on hand to say a
few words.

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During his welcome speech,
Dr Jewell commented: “I am
very pleased to be opening this
office today. We have done quite
a lot of work with Cardiff University and HLC [the trading
name for Smile-on] on different
projects for many years, trying
to keep people in Wales working. The resources we have been
able to provide to GPs in the areas of issues such as back pain
have become both indispensible
and free and I am very proud
about that.
“It’s a good example of partnership between private sector,
university and government, especially in terms of policy, and I
look forward to seeing this relationship grow.”
Dr Paul Langmaid, Chief
Dental
Officer
for
Wales,
who was also present at the launch
event, said: “I am delighted
that Smile-on has opened an
office in Cardiff. The company’s reputation for offering the dental profession in
Wales a wide range of interactive teaching and online
courses, including programmes
for Continuing Professional
Development (CPD) and Communication in Dentistry is
well
established.
‘I
hope
that
Smile-on’s
relationship with Welsh universities
can be further developed and
that both the Cardiff Dental
School and the Dental postgraduate department will find
its
local
presence
of
great benefit as well.” DT

[9] =>

Opinion 9

United Kingdom Edition October 11-17, 2010

A4 - Pdf Ripper.qxd:Text pasting Document.qxd 23/09/2010 11:1

Doctor, Doctor…

Neel Kothari questions whether the title ‘Dr’ is
as misleading as the GDC suggests

O

nce again the process
of ‘consultation’ has resulted in decisions being made in favour of the architects of the consultation process,
despite the overwhelming opposition from those that have been
consulted. The internet dictionary definition of a consultation
states ‘1. the act and process of
consulting’ and ‘2. a conference
for discussion or the seeking of
advice, esp from doctors or lawyers.’ So clearly it seems that two
sides are meant to have a say in
the decision making process.

How far do we go?
But exactly how far are we meant
to take this? Should those dentists
using this title really pay out for
redoing their advertisement, letter headed papers, etc, etc, etc?
Throughout the UK, private and
public sector companies are taking
active
measures to
reduce
costs
a n d
i n -

My main opposition to this
debate is that once again the
financial burden will seem to
fall upon dentists and from a
simply common sense point of
view I cannot see how necessary or cost effective it is. Does
the public really feel that we are
second rate profession pretending to be doctors? If so,
does the public have a similar feeling towards, let’s
say, dermatologists? For,
if we are to follow the
same trail of thought, the
public
might
expect
them to be able to provide open heart surgery - after all they are both doctors.
That is clearly not the case.

Given that this process involves two sides putting in time
and effort, why is it that, in
a time of economic strife,
burgeoning
regulation,
increasing cuts within
the public sector and a
whole host of unresolved
issues with the NHS
dental contract, the GDC
decide to ‘consult’ with the
profession on whether dentists
should use the title ‘Dr’?
Pressing Issue
Can we really say that the most
pressing issue facing patients
within current day dentistry is
not, for example, whether complex work may be provided for
them under the NHS, but rather a peculiar uncertainty as to
whether their ‘dentist’ or ‘dental
surgeon’ operating out of a dental surgery is actually medically
trained? Of course I am not advocating misleading patients, but
at what point do we say ‘enough
is enough, let’s all use our common sense’? A packet of peanuts
now contains the warning ‘may
contain nuts’; do we really need
to take dentistry to this stage?
According to a survey conducted by the BDA, four-fifths of
dentists think it is appropriate to
continue to use the courtesy title of ‘Dr’ and, in short, it seems
that the profession is happy to
leave the status quo untouched.
You may conclude that this is
really a non starter for the GDC
and that things will remain as
they are; well, not necessarily
so. The GDC has recently published a draft guidance document on ‘Principles of Ethical
Advertising’ which state ‘Dentists should not use the courtesy
title ‘doctor’ (or the abbreviation
‘Dr’) unless they have a PhD or
are a medically qualified and registered doctor. Its use as a courtesy title is potentially misleading to patients and it is important
that patients do not assume that
you have training or competencies which you do not possess.’

£76. This does raise the question of whether the fat of our
£576 fee could be trimmed.
If so, perhaps we could start
with the consultation over the
use of the title ‘Dr’, after all it is
a title used by Dental Surgeons
in a huge number of countries
worldwide without controversy
or dispute.

Pretence
There are many people out
there pretending to be doctors who probably should be
stopped. One example of many
is the staff at the Clinique counter in my local department store,
who all wear hospital white
jackets, yet I don’t think any
member of the public expect
them to be able to treat serious
skin disorders. What about the
claims from numerous alternative health ‘experts’ who claim
to treat anything from acne
to cancer with the least evidence
based backing?
Is this a dentist or a
You decide

doctor?

crease the efficiency of their business. Within our profession, most
dentists are sick and tired of a
constant increase in beaurocracy
that places a heavy financial and
time burden upon us.
Perhaps I am a little harsh
on this issue because I have
just this week purchased a brass
plate for over a hundred pounds
and now I may have to buy a
new one, but the word on the
street is that dentists also face a
31 per cent increase in their Annual Retention Fee (ARF) in December from £438 to £576; similarly, DCPs face a rise of 25 per
cent, from £96 to £120, coming
into force July 2011. To compare
this with our medical colleagues,
full registration with the General
Medical Council is set at £420
(since 16th of April this year)
and registration with the Nurses
and Midwifery Council is just

In my opinion, whilst
many people out there are
pretending to be doctors, dentists are not among them. So
let’s stop this constant degradation of our profession and
exponential rise in costly regulations and instead allocate
all available funds to letting
dentists do what they are trained
to do: treat patients. DT

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[10] =>

10 Event Review

United Kingdom Edition October 11-17 2010

Not such a dry subject

Dental Tribune details the opening plenary session, Xerostomia and
Hyposalivation: Mechanisms and solutions, at this year’s meeting of the
European Association of Oral Medicine

T

he 10th Biannual Meeting of the European Association of Oral Medicine,
held in London, was a truly col-

laborative effort. Organised by
the EAOM and the three London
dental schools (King’s College
London, Queen Mary University

of London and the Eastman Dental Institute of University College
London) and supported by GSK,
the conference highlighted the

importance of oral medicine in
diagnosing and treating conditions such as xerostomia and hyposalivation.

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The opening plenary session
of the main part of the conference was dedicated to this topic.
After opening remarks by Baroness Gardner of Parkes and Chief
Dental Officer for England Dr
Barry Cockcroft, it was time to
turn over the session to the two
Chairs, Prof Isaäc van der Waal

‘After opening remarks by Baroness
Gardner of Parkes
and CDO Dr Barry
Cockcroft, it was
time to turn over
the session to the
two Chairs’
(head of the Department of Oral
and Maxillofacial Surgery and
Oral Pathology of the VU University Medical Center/ACTA Dental
School, Amsterdam) and Prof
Crispian Scully CBE (director
of Special Projects at the UCLEastman Dental Institute (EDI);
Professor of Special Care Dentistry, University College London). After setting the scene for
the session, they introduced the
first speaker, Prof Stephen Porter.
Prevalence
Prof Porter is Director and Professor of Oral Medicine of UCL
Eastman Dental Institute. His
presentation,
Hyposalivation:
Prevalence, assessment, differential diagnosis and quality of
life impact, gave a general overview of the problem of xerostomia in terms of prevalence. He
discussed the age factor in the
condition, as well as issues such
as immuno-suppressant disease
and drug/radiotherapy treatments. He also looked at the issue
from the point of view of the patient, whose quality of life can be
affected because of reduced sleep
and impaired eating function.
Next to speak was Dr Jackie
Brown, specialist in Oral & Maxillofacial Radiology. She is Consultant in Dental & Maxillofacial
Radiology at Guy’s & St Thomas’
Hospitals Foundation Trust, and
is Senior Lecturer at King’s College London Dental Institute of
Guy’s, King’s College & St Thomas’ Hospitals and at the Eastman Dental Institute. Dr Brown’s
presentation, Contemporary imaging in salivary gland disease
diagnosis, looked at the role of
imaging in the distinguishing and
identifying diseases affecting the
salivary glands. She discussed
the various imaging equipment

[11] =>

Event Review 11

United Kingdom Edition October 11-17, 2010

available, including ultrasound
and Cone Beam Computed Tomography (CBCT), and their
advantages and disadvantages.
Then it was the turn of Prof
Gordon Proctor, Professor of
Salivary Biology; Head of Salivary Research Unit, Department
of Clinical Diagnostic Sciences,
King’s College London Dental
Institute. He discussed Drug related hyposalivation: a review
of physiology and sites of drug
action. Prof Proctor highlighted
the relationship between drug
therapy and salivary flow rates.
He discussed the findings from
various studies looking at this
relationship, including one specific paper by Wolff et al Major
salivary gland output differs between users and non-users of
specific medication categories
(published in Gerodontology in
Feb 2008).
Viral Infection
Speaking just before the coffee
break was Prof Jennifer WebsterCyriaque, Associate Professor,
Departments of Dental Ecology
and Microbiology and Immunology, University of North Carolina
Chapel Hill Schools of Dentistry
and Medicine. Viral infections of
salivary glands resulting in hyposalivation took a look at various viral infections that can affect saliva production, including
HIV, Herpes and Polyomaviruses
including BKV. One of the main
challenges, said Prof WebsterCyriaque, is determining how viruses get into and infect the salivary cells.
Following the coffee break,
where there was a chance to network and discuss the morning’s
presentations, came Prof Roland
Jonsson, Vice-chairman of the
Gade Institute at the University of
Bergen. His lecture dealt with Immunopathology resulting in hyposalivation. He mainly focused
on Sjogren’s Syndrome, stating
that it is a condition that is not
easy to diagnose in its early stages. He stressed that biopsies are
very important for diagnosis and
understanding the pathogenesis
of the condition. Detailing various studies, Prof Jonsson hypothesised that it might be a virus that
triggers the inflammation.
Again focusing on Sjogren’s
Syndrome, Dr Elizabeth Price
then followed Prof Jonsson’s
presentation with Systemic disease associations of hyposalivation. Dr Price has a specialist interest in Sjogren’s Syndrome and
runs a specialist Sjogren’s clinic
at the Great Western Hospital in
Swindon. She discussed the condition in more detail, and highlighted that along with dry eyes
and mouth, tiredness and fatigue
are also common symptoms. She
also discussed the condition’s association with thyroid disease
and osteoarthritis.

Next, Prof Sue Lightman,
MRC Senior Clinical Fellow/
Senior Lecturer at the Institute
of Ophthalmology and Consultant Ophthalmologist at Moorfields Eye Hospital in London,
looked at Ocular associations of
hyposalivation. She detailed how
quickly dry eyes can occur and
how conditions such as Sjogren’s
Syndrome is initiated.
The final speaker of the session was Dr Philip Fox, Visiting

Scientist at the Department of
Oral Medicine, Carolinas Medical Center, in Charlotte, NC, and
an independent biomedical consultant focusing primarily in the
area of clinical trial design and
analysis. This was the part of
the session where it took a more
practical turn as it focused on the
treatment of patients suffering
with xerostomia. The first thing
clinicians have to remember,
said Dr Fox, is at the end of the
day we have to treat patients. One

thing clinicians can do is encourage patients to chew and stimulate the masticatory function.
Prof Fox also looked at other different ways of trying to manage
xerostomia including different
formulations, such as Biotene,
produced as gels, gums and
mouth rinses. He concluded by
saying that one of the most important issues a clinician can
consider is the patients and what
makes the mouth feel moist and
comfortable for them.

Detailed look
This session was a very detailed
investigation at some of the
causes of xerostomia and hyposalivation
and
allowed
delegates to get a better understanding of how these conditions affect salivary flow; as well
as get an update in the thinking
behind many of the products
clinicians can recommend to
patients for relief. DT

Time to talk about dry mouth?
Approximately 20% of people suffer symptoms of dry
mouth1, primarily related to disease and medication use.
More than 400 medicines are associated with dry mouth2
especially if 3 or more are used together.3

The Biotène System
The Biotène formulations supplement natural saliva, providing some of
the missing salivary enzymes and proteins in patients with xerostomia
and hyposalivation to replenish dry mouths.
The Biotène system allows patients to choose appropriate products
to fit in with their lifestyles:

Ask your patients
Some patients develop advanced coping strategies for dealing
with dry mouth, unaware that there are products available that
can help to provide protection against dry mouth, like the
Biotène system.
Diagnosis may also be complicated by the fact physical
symptoms of dry mouth may not occur until salivary flow
has been reduced by 50%.4,5,6

Diagnosing dry mouth
Four key questions have been validated to help determine
the subjective evaluation of a patient’s dry mouth:7
1 Do you have any difficulty swallowing any foods?
2 Does your mouth feel dry when eating a meal?
3 Do you sip liquids to aid in swallowing dry food?
4 Does the amount of saliva in your mouth seem to be
too little, too much or you do not notice?
Clinical evaluations can also help to pick up on the condition,
in particular:

Products specially formulated for dry mouth:
• Biotène Oralbalance Saliva Replacement Gel – For relief of dry mouth
• Biotène Oralbalance Liquid
Hygiene Products:
• Biotène Fluoride Toothpaste

• Biotène Moisturising Mouthwash

The range is specially formulated for individuals experiencing dry
mouth or related oral irritations:
• Alcohol free
• Mild flavour

• Sodium Lauryl Sulfate
(SLS) free

The Biotène range:
• Helps maintain the oral environment and provide protection
against dry mouth
• Helps supplement saliva’s natural defences

• Use of the mirror ‘stick’ test – place the mirror against the buccal
mucosa and tongue. If it adheres to the tissues, then salivary
secretion may be reduced
• Checking for saliva pooling – is there saliva pooling in the floor
of the mouth? If no, salivary rates may be abnormal
• Determining changes in caries rates and presentation, looking
for unusual sites, e.g. incisal, cuspal and cervical caries.

Selected samples
available from
gsk-dentalprofessionals.co.uk

Dry mouth can be a leading cause of bad breath
and may lead to caries or gum disease.

for dry mouth
1. Billings RJ. Studies on the prevalence of xerostomia. Preliminary results. Caries Res. 23:Abstract 124, 35th ORCA Congress 1989 2. Eveson JW. ‘Xerostomia’. Periodontology 2000. 48: 85-91 3. Sreebny LM, Schwartz
SS. ‘A reference guide to drugs and dry mouth – 2nd edition’. Gerodontology 1997. 14: 1; 33-47 4. Dawes C. ‘How much Saliva Is Enough for Avoidance of Xerostomia?’. Caries Res 2004. 38: 236-240 5. Dawes
C: Physiological factors affecting salivary flow rate, oral sugar clearance, and the sensation of dry mouth in man. J Dent Res 1987; 66 (special issue): 648-653 6. Wolff MS, Kleinberg I: The effect of ammonium
glycopyrrolate (Robinul)-induced xerostomia on oral mucosal wetness and flow of gingival crevicular fluid in humans. Arch Oral Biol 1999; 44;97-102. 7. Fox PC, Busch KA, Baum BJ. ‘Subjective reports of xerostomia
and objective measures of salivary gland performance’. JADA 1987. 115:581-584 .

BIOTÈNE is a registered trade mark of the
GlaxoSmithKline group of companies.

SM1817_5 Biotene Press Ad - Dental Tribune.indd 1

30/4/10 16:12:37

[12] =>

12 Practice Management

United Kingdom Edition October 11-17, 2010

Keeping up appearances
Training your staff might be a bind, but it is an essential part of making
sure your business becomes, and remains, successful, says Jane Armitage

porate two of the core subjects,
which are delivered by an appropriate training company. This is
followed by a learning activity,

folder
containing
verifiable
CPD with multiple choice answers a chart to record verifiable and non-verifiable CPD,
ensuring that all their evidence
of non-verifiable CPD is saved.

‘Dental receptionists and practice managers
are not required to complete CPD; however,
for a person to develop, it is still important
to gain new knowledge’

This I feel is a win-win
situation. The practice knows
that the requirements are being met, plus the DCP gains
the appropriate hours, and can
rest assured they have fulfilled
the criteria.

ince August 1 2008, the General Dental Council (GDC)
requires all dental care professionals (DCPs), whose name
was on the GDC register on or
after July 31 2008, to undertake a
programme of continuing professional development (CPD). This
is so DCPs keep up to date with
current practices and procedures,
and also to make sure that best
practice is observed and maintained. This is a compulsory requirement for any registered DCP.

hours per CPD cycle)
• Disinfection and Contamination (five hours per CPD cycle)
• Radiography & Radiation Pro-

The current legislation states
that 150 hours of CPD has to be
undertaken within a five-year period. Fifty of those hours have to
be verifiable by a third party.

tection (five hours per CPD cycle)
Verifiable CPD can be gained
from other forms of learning
activity providing the following
criteria are met:
• Clear anticipated outcomes
• Concise educational aims and
objectives
• An evaluation feedback form

Verifiable CPD may only
be classed as verifiable, providing it has met the educational criteria requested by the
GDC. Within these, 20 hours
must be undertaken in the core
subjects:
• Medical Emergencies (10

Issuing CPD certificates
The practice I work for holds
annual team training days. During these days, we try to incor-

which fulfils the criteria set by
the GDC to enable the practice
to issue verifiable certificates
for the time duration specific to
the training.
During this day, we will
also hold our annual appraisals
at which point a Personal Development Plan is produced. I
then ask for evidence of CPD
for the past year and give them
a CPD folder for the coming
year, which includes a study

I aim to hold this training
day as near to August 1 as possible, my reasons being all
staff are aware of the training
day and will have been asked
to produce evidence that their
GDC renewal for registration
has been paid for the coming
year.
Gaining new knowledge
Dental receptionists and practice managers are not required
to complete CPD; however, for a
person to develop, it is still important to gain new knowledge.
Our receptionists collect their
own CPD and record articles
they have read on subjects relevant to their position.
Although this is not compulsory, it provides development. The majority of our staff,
including the nurses, have taken courses on customer care,
while senior receptionists have
learned about leadership.
Care nurse co-ordinator is
the path that one of our oral
health educators has taken.
From a financial aspect, this is
the role that has created revenue. The private income increased by 30 per cent in the
first six months. Both oral health
educators have taken the Fluoride Application Course.

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Managing risk
Health and safety/risk assessment in the dental practice are
both essential factors that we
all should be more aware of.
Courses for both can be held
in-house via an appropriate
trainer. An insight to legislation concerning Health & Safety in my opinion is a valuable
training area for all dental team
members.
First Aid is a requirement
and each dental practice must
have its own qualified first
aider. These certificates last
for three years, but must be
retaken before expiry of certification. This is usually a threeday course, and it’s a good idea
to have two qualified members,
which will allow for holidays
and time off. Fire ma shall training is another useful course, but
it is not compulsory.
I went down the Diploma in
Dental Practice Management
route, followed by a further two
diplomas continuing to gain the
assessors award. It might be
a bind but team training is an
essential part to ensure a
successful business. DT

About the author
Jane Armitage is
an award-winning
practice manager
and has almost
40 years industry
experience. She is
currently a practice manager for
Thompson & Thomas, and holds a
Vocational Assessors award. She is
also a BDA Good Practice Assessor,
BDA Good Practice Regional Consultant, and has a BDA Certificate of Merit
for services to the profession. She has
her own company, JA Team Training,
offering a practice management consultancy service, which includes onsite assistance covering all aspects of
practice management with a pathway
if required for managers to take their
qualification in dental practice management. To get in touch, contact 01142
343346.

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EMS® is a registered trademarks of EMS Electro Medical Systems SA, Switzerland. Satelec® is a
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[14] =>

14 Advertorial

United Kingdom Edition October 11-17, 2010

“Foreign markets are very important to us”
An interview with Olaf Sauerbier, CEO of VOCO GmbH, Cuxhaven, Germany

he company Voco based in
Cuxhaven at the northern
coast of Germany is an established international provider
of high-quality dental materials.
Amongst products for restorative
dentistry, they also offers a wide
range of materials and prepara-

tions in the field of prosthetics
and prophylaxis. Dental Tribune
Group Editor Daniel Zimmermann spoke with Olaf Sauerbier,
CEO for Marketing and Sales,
about new products and aesthetic
trends in restorative dentistry.
Daniel Zimmermann: The

Association of Dental Dealers in
Europe (ADDE) has recently predicted growth rates above 3 per
cent for most European dental
markets.
Do you see any signs of recovery in your company? Olaf

Sauerbier: To be honest with you,
the recession never really caught
us. We usually tend to perform
slightly better than the overall
market and expect to be no different for this business year. The
year 2010 has started off better
than last year ended and we have

Olaf Sauerbier CEO of Voco GmbH

seen some significant growth in
most our business segments in
Q1/Q2.

D E N T S P LY A C A D E M Y W E B I N A R P R O G R A M M E

Although we have invested
significantly in our German businesses by extending our sales
team by 15 new employees, foreign markets are very important
to us. At the moment, we are expanding our existing businesses
worldwide, especially in North
America. It will take a while before we are able to take full advantage of the enormous potential this market has to offer.
Did the products you introduced two years ago at IDS
Cologne met your expectations? The most important
product we introduced at IDS in
terms of sales was definitely the
non-oozing, non-dripping NDT
syringe. This new delivery form
helped us to levitate sales of most
of our highly flowable materials
like Grandio Flow, Grandio Seal
or Ionoseal.

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Our gingiva-shaded restoration system Amaris Gingiva has
also shown a good performance.
We have to admit that the market
for such a product is still small
but, on the other hand, we see
the demand for aesthetic restorations of exposed necks of teeth
increasing due to demographic
changes and people getting older.
Those who have highly aesthetic
requirements will find it hard to
pass by this product.
Another bestseller has been
the one-component light-curing
nano-reinforced self-etch bond
Futurabond M that we launched
in SingleDose and in a 3-bottle
value pack. Not to forget the Rebilda Post System, an awarded
complete set for post-endodontic
treatment for placing 15 posts,
that has been sold successfully
in Germany and abroad within a
short amount of time.
There are some segments in
dentistry, in particular dental
implants, that are struggling
with decreasing sales. How is
the situation in the market
segments you are involved in?
The recession might have had
devastating effects on companies offering upscale materials
and equipment but the situation
in restorative and preventative
dentistry is looking much more
promising. In the sectors we are

[15] =>

Advertorial 15

United Kingdom Edition October 11-17, 2010

actively involved, such as prosthetics, prophylaxis or dental cements, we were able to achieve
growth rates between 10–20 per
cent last year.

want to keep it that way. I believe
with our current portfolio we can
offer dentists a good solution to
achieve long-lasting and natural
aesthetic restorations alike.

Filling materials did not perform that well due to increasing
market competition. There are
plenty of new and innovative filling materials on the market right
now and we have to invest a lot
to stay ahead with new developments and products.

Some European companies
are developing specifically for
the North American market.
Is it the same with you? We
sell exactly the same products in
North America as we sell in Europe. Usually, most products are
launched there six months after

What trends do you see impacting the industry at the
moment? All manufacturers
are striving for a product that offers almost ideal properties for a
filling material and exhibits the
same physical properties as natural tooth substance. All our competitors are developing towards
this ideal but I see us quite ahead.
We have been working with nanotechnology since the early 2000s
and launched our first nano-hybride composite Grandio already
in 2003. This product is still in
high demand in Germany and
many other markets.
But we did not stop there. With
Grandio®SO, we are now able to
present another nano-hybride
composite to the dental community that has outperformed our
original expectations. Taking all
its physical properties into account, it is probably the most
dentoid material on the market.
When and where will it be
available? It is already available
in Germany and other selected
European markets. Like its predecessor, Grandio®SO is universally applicable but a little more
translucent so it can be also used
for restorations in the maxillary
anterior region. We will still offer
Grandio to our customers worldwide. In the end, it is the dentists
who decide which product they
are rather going for.
Do aesthetics play a more
prominent role in the development of a composite? The
primary goal is function. There
is a place for aesthetics, too, but
it must not compromise functionality or the stability of the filling.
There are different points of view
in dentistry regarding this matter
right now but for us the primary
goal cannot be highly opaque
teeth that might be currently en
vogue among Hollywood stars.
In the US, for example, we found
that dentists were using the white
opaque shade of our flowable
composite Grandio Flow for anterior restorations as this is usually the shade that most strongly
bleached teeth have over there.
Normally, we recommend it to
be only used to whiten dark spots
or in the case dentists absolutely
need an opaque layer.
However, this is not the direction we want to go. Teeth have
a natural translucency and we

the have been put on the European markets. The only difference
is the type of shades. In Germany,
for example, the majority of dentists uses A3.5 which does not
play any significant role in markets like the US where A2 is more
common.
Will Grandio®SO be the main
focus of your presentation
at IDS next year and are you
planning to introduce more
products? Grandio®SO will

be indeed the main focus of our
IDS presentation but there are
certainly other products that we
intend to launch there. You will
have to come to the show and see
for yourself.

Olaf Sauerbier talks to DTI

Grandio SO will be the focus for 2011

[16] =>

16 Practice Management

United Kingdom Edition October 11-17, 2010

Home sweet home

For the positive long-term future of your practice, getting the design right is crucial to make patients feel comfortable and keep staff motivated, says Chris Davis

T

he well-known saying that
‘An Englishman’s home is
his castle’ is as true today as
it has ever been, because over
recent years DIY builing and refurbishing has become one of our

favourite British pastimes.
However, is DIY always a good
idea? Unfortunately most homeowners act under the erroneous
belief that ‘doing it themselves’

will undoubtedly save them money; this is of course absolutely
true, if the homeowner has the
relevant skills to undertake and
complete the job to a satisfactory
conclusion. In fact, this is rarely

the case, thus costing homeowners more in the long run in both
time and money, paying over the
odds to additional contractors to
put things right.

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Checking credentials
Another commonly made money-saving pitfall for refurbishments is the idea of conscripting
a couple of local contractors (often friend-of-a-friend) to carry
out the project. Granted, this may
well save the homeowner money,
but certainly not time as they will
need to answer numerous questions daily and indeed run the site
as a day-to-day project. Even that
may not guarantee the desired
results. Some homeowners may
come across contractors who
insist on being paid in cash, and
at this point the first alarm bells
should start ringing and questions
about their building credentials
and experience should be asked.
There are also many busy
professionals who call in the assistance of casual contractors
whilst rationalising all the while
that they are worth the savings
on expense. Let us be clear, not
all of these contractors are flyby-nights; on the contrary, many
are respectable and highly skilled
professionals.
Now that dental practices
have to comply with a minefield
of building regulations such as
DDA, HSA & CDM, HTM & CQC,
any practitioner considering
undertaking a large-scale DIY
project at the surgery could well
be accused of having a screw or
two loose themselves.
Any dentist considering refurbishment, whether to make the
practice more functional and aesthetically pleasing or simply to
remain compliant with changing
industry guidelines should not allow themselves to be tempted by
cost-cutting measures. Compared
with residential homes, practices
are significantly more complex,
not least because of all the valuable dental equipment and the
need for ergonomic design. The
chances of things going wrong
with complicated construction or
wiring, and cabling being run between rooms to link up high-tech
equipment is far too high to risk
doing without the help of a professional Design and Build company.
There will always be a variety

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Well thought designs will leave a lasting impression

[17] =>

United Kingdom Edition October 11-17, 2010

Practice Management 17

that fully understands the pluses
and negatives of a building can
often highlight that refurbishing
an old building is far more expensive than converting new premises into a state-of-the-art surgery.
Avoiding pitfalls
For many dentists, construction is not their forte, so having
a mentor on this side of things
can be a huge advantage. For example, using a design-and-build
company can help dentists avoid

the numerous pitfalls involved
in employing multiple contractors, and provide peace of mind
by overseeing the entire project
from inception right through to
completion, while providing the
all-important after-sales care
and service. For the positive
long-term future of your practice, getting it right is crucial, as
it provides a powerful lasting impression on your patients and a
motivating environment in which
staff can work. DT

About the author
Appointed in 2006,
rugby
enthusiast
and family man
Chris Davies has
led Genus’ new
dental division to
secure a significant
share of the market.
For more information on refurbishment, design and
new build projects,
contact Genus on
01582
840484,
email
info@genusgroup.co.uk or visit www.genusinteriors.co.uk.

Get the quality you want with a professional Design and Build company

of contractors involved in dealing with the different elements of
either a new build or refurbishment, but it is prudent to take
the counsel of fellow dentists
who have been through the same
process to ‘…stick with one Design and Build company!’. Dentists who are happy with their location will opt for refurbishment
over moving site. In this instance,
they will need to consider certain
aspects when modifying existing
infrastructure, particularly if they
have space constraints or occupy
a listed building. Other dentists
will want to build from scratch
so as to have a practice that embodies their own unique vision.
In terms of design, new builds
have a distinct advantage over
refurbishment projects due to the
‘blank canvas’ element involved.
Tweaking design plans
The good news for dentists is
that the design-and-build industry for dental practices has
become increasingly more refined over many years of experience. Thanks to modern
technology, the visualisation of
finished projects through the aid
of computer design allows dentists to see and tweak the plans
before committing to the final
design. These Design and Build
companies make it their business to stay abreast of impending
changes so that they can then be
incorporated into their designs
to help ‘future proof’ projects as
much as possible.
Contrary to popular belief,
new-build practices do not have
to be bank-breakers either. In
fact, working with a company

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[18] =>

[19] =>

[20] =>

20 DCPs

United Kingdom Edition

Stress, strain
and recovery

If you want to run a successful business, you
can’t ignore the effects of stress on your workforce, says Glenys Bridges

ental health professionals
frequently
highlight the causes
and effects of stress in the workplace. This is particularly relevant in the current financial climate as many employers need to
balance their books by reducing
the size of their workforce.
Whether workforce downsizing occurs through natural
wastage or redundancies, we all
know people whose workload
has increased substantially to
cover the duties of one or more
colleagues who are no longer
employed. We also know that in-

creased workload and resulting
stress, will before long take its
toll our wellbeing.
Protecting staff
Although the harsh realities of
business finance cannot be ignored, neither can the effects
of stress as a result of overstretching the workforce. Many
employers would be wary of
making a job offer to an applicant suffering from a stressrelated condition.
Therefore, it makes sense that
once they employ someone they
take care to provide a healthy

working environment in which
they can thrive, rather than one

related stress, depression and
anxiety were reported.
Apart from those reported cases
there are many more people
who struggle on while suffering
from a stress related condition.
According the HSE:
• One in six workers suffer from
work-related stress
• Almost half a million people
in Britain believe stress makes
them ill
• Stress-related ill health leads
to an average of 30 days off work
• Poor work design, e.g. where

‘The harsh realities of business finance cannot be ignored, neither can the effects
of stress as a result of overstretching
the workforce.’
which will result in them becoming ill. Having said that, according to the Health and Safety
Executive (HSE), in 2007/2008,
237, 000 new cases of work-

an employee has little or no
control over the work they do,
or where there is little support
from managers or colleagues,
has been shown to have a real
impact on staff performance and
reliability, even before an individual takes time off
• Thirteen and a half million
working days are lost annually
costing the economy £3.5 billion.
Grim reading
The figures are scary. In small
businesses, the impact on the
remaining workforce when a
worker goes onto long-term sick
leave creates a domino effect.
When employers recognise
that their workers have become
chronically tired, the quality
and quantity of work their work
will be severely undermined.
Savvy employers are aware of
how to take appropriate measures to control the risk of stressrelated ill health arising from
work activities.
It is important to note that
in civil law an employer owes a
‘duty of care’ to individual employees in the course of their
employment. This is the area
of law with the most important

October 11-17, 2010

implications for work-related
stress. For guidance of workers and employers, the HSE
has published the following
six standards for the management of working environments,
where workers and employers
should co-operate to set acceptable standards for:
• Workload, work patterns and
the work environment
• The extent to which individuals
can influence the way they work
• The level of support, encouragement and resources provided by the employer
• Workplace relationships, implementing practice polices to
promote respect and equitability
by working to avoid conflict and
dealing effectively with unacceptable behaviour
• Job descriptions - employees
need to understand their role
within the organisation and the
practice; make sure that work
roles are clear and well communicated.
• Workers must be informed and
consulted when changes in working practices are introduced.
Team work
In many dental practices, there
is a genuine desire on the behalf
of all of the dental professionals to work together as a team.
Each registered member of the
dental team should be driven by
the desire to do the best for their
patients.
Therefore, when they are
working with limited resources
and support, they’ll have rising
concerns about any shortfalls,
leading to stress and burn out.
There can be no doubt, that
the forces leading to workplace
stress are here to stay for the
time being, and the teams who
have really mastered the ability to cooperate and support
each other will emerge from the
current financial climate in the
best shape. DT

About the author
Glenys Bridges is managing director
of the Dental Resource Company, and
has provided training for dental teams
since 1992. For more information, visit
www.dental-resource.com or call 0121
241 6693.

The forces leading to workplace stress are here to stay

[21] =>

United Kingdom Edition October 11-17, 2010

Money Matters 21

Partnership agreements and dissolution
Ray Goodman talks partnerships

unning a successful dental practice with another
clinician or registered
dental professional involves numerous legal issues that need
to be properly considered, discussed and incorporated into a
suitable agreement. Of course,
we all enter into professional
partnerships with the best intentions, but unfortunately sometimes despite all our efforts,
things do not always work out as
we had planned.
Even if your business partnership has been happily built
on mutual trust, understanding
or even friendship, all eventualities should never be ruled out. To

ment to leave and so on. And of
course, it is always easier to confront these issues with a clear
head in an unbiased manner
rather than after a disagreement
has already arisen.
Many practitioners are unaware that without a current upto-date agreement, legally the
partnership will fall into the category of a ‘partnership at will’,
subjected to outdated statutory
provisions which may not reflect
the wishes and interests of all
those involved. What’s more, a
‘partnership at will’ can also be
dissolved with immediate effect
by any partner, possibly even resulting in the termination of the

‘ It is important to be aware of the proper
steps and precautions that need to be taken
in order to ensure that neither party gets
their fingers burnt. ’
avoid ending up in a sticky legal
situation or leaving your dependants in a mess, the importance of
having a clear, up-to-date partnership agreement in the dental
practice cannot be overstated.
As all dental professionals will
appreciate, prevention is better
than cure.
So which aspects should be
discussed with your business
partner(s) and drawn up into a
written agreement? Situations
such as expulsion and retirement, prolonged absence due to
accident or ill health and even
death need to be taken into consideration with details of the
roles of all parties detailed for
clarity so that everyone understands their responsibilities before a problem arises. This will
serve as a legal safeguard against
disputes about profit shares,
property ownership, and entitle-

PCT contract. Likewise, if a partner in a ‘partnership at will’ retires or dies, this also has the effect of dissolving the partnership
as a whole, the results of which
can be potentially devastating for
the remaining partner or partners. Astonishingly the provisions of the Partnership Act 1890
that provide the implied terms in
a partnership at will contain no
provision enabling the expulsion
of a delinquent partner.
A
watertight
agreement
drafted by an expert in dental
law is not only a legal asset, but
also a financial one. In the event
of a tax dispute with the Inland
Revenue, having an agreement
in place will give your practice
credibility and will be evidence
of the arrangements in place.
Even if a partnership agreement has already been put into

place, it is essential to keep it
updated. It is worth taking extra
care when a new member joins
the partnership, as unless the
agreement is renewed in a timely
manner, the partnership at will
situation arises once again and
the prior agreement will no longer be recognised as a valid legal
document. A qualified solicitor can help properly draft and
amend partnership agreements
and avoid the perils of a serious
dispute occurring or an expensive civil litigation in the courts.
However, it is a sad fact that
some partnerships do fail, and
in this situation it is important to
be aware of the proper steps and
precautions that need to be taken
in order to ensure that neither
party gets their fingers burnt.
Without provisions in a Partnership agreement to the contrary,
a notice of dissolution can be issued by any partner and without
the need to state their reason for
doing so. Once already begun, the
process cannot be reversed without the consent of all partners.
When faced with dissolution,
the settlement of shared finances
is a priority. Firstly, any liabilities
are paid, then capital, and in the
event of a shortfall, debts will be
payable by the partners personally according to their partnership share. Deciding what should
happen to your business in a
worst-case scenario can be an
arduous task fraught with difficulties and disagreements. Good
legal assistance can smooth the
way to ensure that everything
is processed quickly and fairly.
From the drafting of contracts to
dealing with partnership dissolution, solicitors such as Goodman
Legal – Lawyers for Dentists will
help to make sure the procedure
is as pain-free as possible.

The industry standard in
Infection control product
solutions.

For more information please
contact Ray Goodman, Goodman
Legal, Lawyers for Dentists on
0151 707 0090, email rng@goodmanlegal.co.uk or visit www.
goodmanlegal.co.uk DT

About the author

The key to a successful practice is prevention, trust and understanding

Protecting you
throughout
your working
day

Raymond Goodman, Senior Partner Ray Goodman
is a Member of the
Association of Specialist Providers for
Dentists
(ASPD),
legal member of
NASDA (National
Association of Dental
Accountants)
and included on
the BDA list of recommended dental
solicitors. He has a comprehensive
understanding of the commercial and
professional objectives of Dental Practices, along with l the relevant legal requirements. In his spare time, Ray has
ambitions to be the next Eric Clapton.

Quality. Security.
Schülke.
Schülke & Mayr UK Ltd.
Sheffield S9 1AT | United Kingdom
Phone +44-1142-54 35-00 | Fax -01
www.schuelke.com

[22] =>

22 Money Matters

United Kingdom Edition October 11-17, 2010

Limiting your affairs
Michael Lansdell outlines the advantages of incorporation for an
independent practice owned and operated by a dentist or partnership

M

ost dentists are not
primarily
business
people, so it’s not surprising that since the General
Dental Council (GDC) altered

the regulations to allow dental
practices to operate as limited
companies from 2006, there
has been much speculation and
misinformation
circulating

within the profession about
whether to take this step.
Limited Liability
The use of the word ‘limited’ in

the title ‘limited company’ refers
to limited liability. While even in
these parlous times, few dental
practices are in danger of closing, the shareholders in a limit-

The existing business arrangements, bank accounts
and supply contracts, for example, all stay the same under the

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DECAPINOL® creates an invisible barrier
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■

■

Clinically effective in prevention against
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Unlike other dental products
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Preventative against periodontitis

new ownership, while the new
owner of a sole-trader practice
would need to re-establish these
relationships under his/her own
name. This is especially important with PCT contracts, which
should be unaffected, provided
the PCT has been properly approached at the time of incorporation and the PCT contract has
been transferred into the limited
company without restriction.
Experience shows that incorporated practices with PCT contracts are realising higher selling values than unincorporated
practices, partly for this reason.

DECAPINOL® promotes a healthy
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The process of incorporation
and the resulting altered tax regime enables converting sole
traders to use tax savings arising from incorporation to substantially increase their pension
contributions without affecting
their current quality of life, subject to the new rules on pension
contributions for high earners.

1-0-2010-8-1-1-1

■

Another advantage of trading as a limited company is the
higher level of credibility in
many commercial negotiations
or inter-business relations accorded to a company compared
with a sole trader.
Selling to a third party
It is often easier to transfer the
ownership of a practice trading
as a limited company. This is because the company remains in
existence unless it is dissolved
or liquidated.

Healthy plaque
management

■

ed company have the security of
knowing that their exposure to
liabilities to creditors will never exceed their original share
capital, usually between £100
and £1,000.

30/9/10 11:06:25

Tax benefits
Other taxation benefits, related
to the differences between how
individuals and companies pay
tax and National Insurance, depend on the individual’s income,
which is effectively the practice’s profit in any given year.

[23] =>

United Kingdom Edition October 11-17, 2010

For example, a sole trader making a profit of around £100,000pa,
and drawing out of the practice
all of the profit, would expect to
be about £4,000pa better off after incorporation, just based on
the rate differences alone (09/10
tax tables), before any other
planning is done to significantly
increase the amount of the total
tax savings.
Cash flow benefits
Converting to a limited company also has cash flow benefits.
Sole traders normally pay tax
on their profits (income) in two
instalments, with about half becoming due two months before
the end of tax year and the other
about half payable payable four
months after the end of the tax
year. Limited companies of this
size do not make payments on
account, and their Corporation
Tax, as opposed to Income Tax,
is not payable until nine months
after the end of the tax year.
When the practice is transferred
to the newly formed company, it
can often borrow to pay for the
goodwill, which can amount to
100 per cent of the annual turnover of the practice.
The interest on this loan
qualifies for tax relief, and the
capital sum borrowed by the
limited company can be used
by the dentist to reduce non-tax
deductible payments, for example on his/her home mortgage.
In some cases, the home mortgage can be paid off in its entirety, depending on the goodwill value.
Even if the company does
not need to borrow to complete
the purchase of the practice, it is
possible for the dentist as both
shareholder and company director (employee) to draw from
the company a combination of
salary, dividends, and loan repayment, to reduce his/her personal tax liability to zero, for a
number of years after incorporation. Corporation Tax on the
practice’s (now the company),
profits is of course still paid,
currently at a rate of 21 per cent
on profits up to £300,000.

About the author
Michael Lansdell
was brought up
in South Africa,
receiving his honours degree there
in 1991. He completed his training
with international
accounting
firm
Deloitte in 1994,
and went on to become a founding
partner at Lansdell & Rose Chartered
Accountants (SA) a year later. Based in
Kensington, London, Lansdell & Rose
deal only on a long-term retained basis, exclusively with owner-managed
clients, generally dentists and doctors,
and specialising in the incorporation
of dental practices. As a client-focused
team, they look for sustainable longterm solutions for their clients that
maximise profits, minimise tax and
build wealth. For more information,
visit www.lansdellrose.co.uk or call
020 7376 9333.

A family business
Legislation to curb “income
splitting” due to be implemented on 6 April 2009 has been
deferred for now. However,
other family members, often
a spouse employed to manage
appointments or other aspects
of administration, assist many
dentists acting as sole traders in the running of their
businesses.
If these family members also

become shareholders in the
new company, advantage can
be taken of other allowable tax
mechanisms to further reduce
the overall tax liability.
Offshore structures
For
higher
earners
not
domiciled in the UK for tax
purposes, there are more sophisticated
tax-planning
techniques that make use of
offshore structures. If you fall
into this category, (and your

Money Matters 23
domicile in this context is not
necessarily the country in
which you live or hold a passport from!), you need to take
specialist advice to optimise
your tax position. It’s evident
that all dentist sole traders
and dental partnerships, whether or not they are currently considering incorporation, would
benefit from a review of their
status which compares their
present position with that after
the formation of a limited com-

pany. There is, quite literally,
nothing to lose.
At the same time, incorporation is not necessarily appropriate for every practice. The ultimate decision, after considering
specialist, professional advice,
must take into account the individual dentist’s present business
circumstances, personal position and preferences and also,
where relevant, his or her future
plans. DT

[24] =>

24 Product Profile

United Kingdom Edition

Saddle Stool in Dentistry

Sit yourself fit!

Veli-Jussi Jalkanen, a specialist in sitting ergonomics, discusses the healthy and comfortable ways to sit

Upright. Comfortable.
Healthy.

SALLI - makes your back and
shoulder problems disappear.
The two-part saddle for better
circulation and vitality.
To be seen at BDTA in London, at
stand M01
R

Identifying personal sitting
disorders
While some dental professionals
have insufficient knowledge to be
able to recognize or manage sitting disorders, others realize that
back pain and shoulder tension
have a lot to do with sitting. Poor
circulation in the lower extremities; shortage of oxygen; hip, knee
and shoulder joint problems; sitting fatigue, and genital health
problems are some examples of
the ailments that belong to the
large group of SDs (Sitting Disorders). All people working in dentistry are affected by these disorders whether they are aware of
them or not. Many of those who
are aware of SDs would usually
like to improve the situation and
look for a more healthy, productive and comfortable way to work.

extremities prevents varicose
veins + cellulite built up
• Easy visibility into the mouth by
leaning forward with a straight back
• Working at a close distance (also
the assistant) with legs under the
hoisted chair
• Easy rolling and turning makes
picking materials fast and effortless

A healthy posture for long
term sitting:
1. Good, relaxed posture, balanced
and without harmful supports
2. Thighs 90° apart and pointing
down enough to keep the upper
body in balance
3.
Close
to
135°
angles
in
hips
and
knees
4. Weight on the sitting bones, not
the muscles
5. No pressure on the genitals and
under the hip (especially for men)

Difficult positions, like working on posterior teeth, looking at
x-rays, surgery, large-chested patients, patients who cannot tolerate supine position, etc. become
easier because of the more natural, relaxed and free sitting.

This ideal position can be obtained with a saddle stool.
Sitting on a saddle stool is based
on the sitting bones that are located under the hip. They keep
the buttocks and thighs from being pressed against the seat if they
have a firm support. Thighs point
down at a 45 degree angle, tilting
the pelvis to a near neutral position, as when standing. This allows the lower back and upper
body to find a relaxed, natural posture without the need for a backrest. Feet rest on the floor on both
sides of the body as if you were
riding a horse. This way it is easy
to operate pedals with your feet they must be placed on the side.

Salli Systems Finnland
Tel. +358 10 270 1210

www.salli.com
info@salli.com

October 11-17, 2010

General benefits from a saddle stool in dentistry
• Good, natural and relaxed posture which also keeps improving
for years
• Less shoulder area tension by allowing lower positioning
of
the
patient
• Relieving or eliminating lower
back pain (oftentimes it disappears in a week)
•
Preventing
fatigue
and
improving
productivity through deeper breathing
• Preventing shoulder, hip and
knee joint problems, angles are
more natural
• Easier movements and good
working positions
• Improved circulation in lower

A divided seat is helpful because the free space allows proper
pelvis/hip position without pressure or discomfort in the soft tissues on the pubic bone. For men
a divided seat is a safer solution
in the long run. Pressure on the
pudendal nerve and tissues on
the pubic bone can lead to erectile dysfunctions. Loose, light and
stretching trousers are highly recommended for men when sitting
on any seats.

Shoulder joint problems often come from elevated shoulder positions, which stress the
joints. A riding-like sitting position allows lower positioning of the patient, which allows
you to relax your shoulders..
Good posture, easy visibility
into the patient’s mouth, efficient
and free movement can all become reality. The saddle stool allows close proximity to the patient,
leaving more room for the legs
under the patient. This method of
working dramatically decreases
problems for both the dentist and
the assistant, and is becoming the
most common way to sit and work
for dentist in Scandinavia.
Adapting to a saddle chair
takes some effort because almost
everything changes. The body
needs time to adjust. Learning to
use the saddle chair takes a few
days and the “saddle soreness” in
the buttocks and inner thighs as
well as fatigue of the back muscles last 2-14 days.
It is worth it, but nothing
comes for free. Financially,
the change is cheap. But most
importantly, you need to learn
about sitting physiology to be
motivated to make the change,
alter your working movements and positions and tolerate
temporary
discomfort.
As a return you may achieve
a healthier body, better posture, higher productivity (more
patients with the same energy),
improved quality of work and
more satisfying years at work. DT

[25] =>

United Kingdom Edition October 11-17, 2010

Getting with the Guru
Dental Tribune looks at the new patient education
software offering from Software of Excellence

oftware of Excellence has
a well-respected reputation in the area of practice
management software. Now, the
company has tried its hand at a
patient education tool that does
more than just show pretty images of teeth!

email can be monitored, alerting
practitioners as to the interest end
engagement of the patient into
the particular treatment plan.
As a mother of two small children, the programme which has

been developed to help educate
children about oral health really
stood out to me. SOE has developed a series of animations around
a character, Brusher Bailey, as he
battles the oral forces of evil and
protects teeth wherever he goes.

Product Profile 25
Think Ben10 with toothpaste!
There is also a wealth of information to give to parents about
tooth development, taking care of
deciduous teeth and about what
can be done when children’s
teeth need correctional work and
how this situation has occurred.
I was very impressed by the
Guru programme and the flexibility it gave practices. I also like
the fact you did not have to be an

Exact customer to use the programme – it can be used by any
practice with a computer. It also
seemed to be very user friendly,
with easy to follow instructions
about how to use the programme;
and plenty of support from SOE’s
team.
Find out more about this innovative programme by visiting
SOE’s stand (H/J16) at BDTA
Showcase or visit www.howdoyouguru.com DT

The company has produced
Guru, a state of the art patient
education tool that can be linked
to patient records and produce
treatment plans as well as be a
valuable resource to enable patients to understand the treatment options available to them.
At a special press screening of
the software, Sales and Marketing Director of Software of Excellence introduced Guru as one of
the developments of 2010 for the
company that has been active in
the UK market for more than 20
years.
Matthew McColley, Business Development Manager for
the Guru platform, discussed at
length the different features and
benefits of the programme. Although it is a standalone product,
it really comes into its own when
it is integrated with the Exact
practice management software
to allow for complete accessibility with patient records. This also
allows practitioners to use a patient’s own x-rays and intra-oral
images to explain any problems
found in the dentition and detail
all the treatment options the clinician could offer to correct it.
Guru covers a vast array of
dental topics, from malocclusion
and orthodontic treatment to the
development of deciduous teeth,
from whitening treatments to
oral cancer. Matthew stated that
the programme currently holds
more than 200 animations and
images, with more being updates
almost daily. One feature that will
be of use to practitioners is the
ability to draw over and annotate
images and animations, ensuring
patients really understand the information being given to them.
Another feature of Guru is
the ability to create generic and
bespoke presentations both for
patients and for the practice. One
example Matthew showed was a
very basic rolling demo of a fictitious practice’s services and
special offers, designed to run
on a screen in the waiting room.
It is also possible to make treatment plans tailored to individual
patients using pre-installed or
stored images and animations
and adding text or narration as
necessary. This can then be printed and/or emailed to the patient.
A benefit of the email facility is
that the viewing statistics for the

Discover how guru can help
you build lasting and trusting
relationships with your patients.
Contact us on 01622 604695,
email us at guru@soeuk.com,
or view an online demo at
www.howdoyouguru.com

You can see guru in action at the BDTA on Stand J16

[26] =>

26 Industry News
Takara Belmont
Visitors this year will be able
to see the recently launched
Cleo II, a Treatment Centre
that always impresses. It’s cosmetically enhanced, with luxurious upholstery
for comfort and a seamless one piece seat and leg rest that makes it easy to
clean. However, what sets Cleo II apart is its functional benefits; a folding leg
rest means it has an unrivalled small footprint, ideal for smaller surgeries. Its
unique design is also perfect for those who find a traditional dentist chair
intimidating. Its armrest rotates 180 degrees to facilitate patient access, ideal
for disabled or elderly patients. A 90 degree cuspidor swivel action also
exemplifies the detail that make this unit a design of distinction.

United Kingdom Edition

October 11-17, 2010

CEREC® 3D Systems
Why buy CEREC®
from Ceramic Systems?
Looking to improve your profitability, visit
Ceramic Systems the UK CEREC® Specialists on
Stand FO3.
Only Ceramic Systems offer you:• Dedicated Service and Support Engineers •
Countrywide Product Specialists for pre and after sales support • Low cost
finance arranged for you • User meetings • Dedicated training facility • Gold
Club for software upgrades, service and support • Courses by Dr Simon Smyth
– the UK’s Number 1 CEREC® Trainer CEREC® enables Dentists to create high
quality, durable chairside all-ceramic restorations in the most cost effective
and efficient way.
It is a computer-aided method for creating precision fitting all-ceramic
restorations; saving Laboratory costs it enables Dentists to design and create
all-ceramic inlays, onlays, partial crowns, veneers and crowns for the anterior,
premolar and molar regions in one visit. Eliminating the need for impressions,
CEREC® utilises a digital impression taking technique to capture the data used
to design the restoration which is then milled in the milling unit. Combined
with adhesive bonding techniques, CEREC® creates biocompatible, nonmetallic, natural-looking restorations from durable high-quality ceramic
materials in a single treatment session - without the need for provisional
restorations.
For further information visit Stand F03 or contact Ceramic Systems Limited
on 01932 582930, e-mail j.colville@ceramicsystems.co.uk or visit
www.ceramicsystems.co.uk

d2d IMPLANTS EXHIBITS EUROTEKNIKA
AT 2010 BDTA DENTAL SHOWCASE
d2d IMPLANTS, the only business-tobusiness dental operation that has a leading implantologist at its core, will
be showcasing its five cost-effective ranges of Euroteknika implant systems at
Dental Showcase 2010 on stand No T19. And, as a special for the show, d2d
IMPLANTS will be offering a show-only price on the implants, giving dentists
unprecedented savings on stock. Visitors to the stand will also be able to
register for d2d’s one-day Implant “Fresh Start” courses - new for this Autumn.
d2d IMPLANTS is the exclusive UK distributor for Euroteknika, one of the
largest suppliers of implants in Europe with a 20 year pedigree in implantology
and a dedicated factory near Chamonix in France. Euroteknika’s investment in
research and development together with efficient manufacturing techniques
enables it to offer competitively-priced implants of superb quality and
reliability. On show on d2d’s stand will be Euroteknika’s five implant systems
that meet most clinical needs and have been designed to be compatible with
most of the current leading implant systems including Straumann® Dental
Implant System, Astra Tech Implant System™ and Brånemark System®. As a
special for 2010 Dental Showcase, d2d is offering:
- Implants for only £145 + VAT including FREE cover screw or healing abutment
- Buy 10 implants and get 1 free - Buy 20 implants and get 3 free - Buy 30
implants and get 5 free New customers can use their existing surgical kits
and d2d will provide the drivers you need free Visit d2d IMPLANTS at Dental
Showcase on Stand No T19.
For pre-booked appointments please contact Dr Willie Jack on 07968 746587
or willie@d2dimplants.co.uk

Increase Your Expectations with Bien-Air
Bien-Air, as always, is at the forefront of design, technology and
reliability. The Company regularly releases new products that
are fully backed by their Swiss guarantee. The brand new high
precision Powercare piezon scaler from Bien-Air is perfect for all prophylactic
supra gingival and sub gingival scaling, and has proved to be extremely effective
at removing all deposits. The clever Powercare unit monitors and automatically
adjusts the power needed for each operation. This guarantees optimal efficiency
at all times and your patients benefit from increased comfort. Also within the
range are the Bora Blackline and Metaline turbines. Thanks to the carbon fibre
handle these incredibly lightweight handpieces are easy to manoeuvre and offer
improved resistance to wear, friction, torsion and impacts. LED lighting is standard
with all Blackline turbines offering unsurpassed visibility in the operative field.
The Bora is an incredibly quiet turbine from Bien-Air, due to the ceramic ball
bearings. Already known as a workhorse, the Bora is built to last. Fitted with an
integral non-return valve to help with infection control and large push buttons
for easy bur removal, these turbines incorporate an anti-heat system to avoid
heat build-up during treatment which may cause patient discomfort. The triple
spray diffuser with three separate air and water ports ensures optimum cooling
even at high speeds. The Unifix quick-connect coupling means that no time is
wasted when changing your handpieces.Following the success of Bien-Air’s MX
range of micromotors, we are proud to announce the launch of the all new MCX
Micromotor. This micromotor is both shorter and lighter, yet has the same power
as the MX, at a new lower price! These products are simply an overview of what
Bien-Air has to offer. Visit Stand R10 or for further information please contact
Bien-Air on 01306 711 303 or visit www.bienair.com

GC Launches New
Products at the BDTA
Exhibition 2010
GC has always been at
the forefront of innovation and their latest material is no exception. Kalore
composite incorporates the best of industrial monomer innovation from
DuPont, featuring exceptional low shrinkage on a microscopic level. With
minimised shrinkage stress, the integrity of the restoration especially at the
margins is ensured.
With natural reflectivity G-aenial allows you to create beautifully invisible
restorations with one shade. This radiopaque micro hybrid composite material
incorporates a new forward thinking shade concept includes an age related
choice of enamel colours, for when you need them or for when you choose an
even more aesthetic result.
Gradia Core and Fiber Post System add another dimension to GC’s growing
Minimal Intervention Programme by allowing you to complete an aesthetic
core and post luting with minimum tooth preparation.

A-dec Solutions
A-dec is proud to be part of Dental Showcase
2010 and look forward to welcoming you to
stand Q03.

Are you looking for the
right Patient Payment
Plan for your practice?
Stand A03 is your first
port of call
With over 15 years’
experience, IndepenDent
knows how highly dentists
value their own independence, and every IndepenDent client retains complete
control over their own plan. After paying a once-only joining fee, staff receive
comprehensive training and practices are supplied with all the software and
promotional materials required to support their plan.
A designated IndepenDent consultant administers your plan in harmony
with the practice by managing - • Patient registration • Payment schedules
and insurance, including worldwide accident and emergency cover• Payment
collection via direct debit • Payments to the practice via electronic transfer.
Keenly competitive administration fees are determined by monthly turnover,
and members also have access to IndepenDent’s Group Purchasing Scheme,
subsidised clinical training and marketing support.
Joining IndepenDent is the easy way to keep patients happy with an
affordable, seamless service, which allows the dentist to pursue a career in
dentistry, not credit management! Join now to enjoy 0% administration fees
on all new patient registrations for nine months! ‘Created by dentists, working
for patients’

KaVo Gendex- Proud to offer the Profession
Dental Excellence
One of the most famous names in dentistry, and a
byword for excellence throughout the industry, KaVo
is launching a number of new and exciting products
this year at Showcase. KaVo, pride themselves on
their consistent commitment to supplying the most
advanced, high quality products and service. At
Dental Showcase they will again be exhibiting a full
range, including: equipment, handpieces and imaging
products.

Takara Belmont will also be showcasing the new Clair Chair, the ‘stand alone
chair’ of the Cleo II Treatment Centre that can now be purchased individually.
The Clair Chair is available in two models, the 050 and 055; both combine
practicality with undeniable design flair. The 055 offers a power headrest, two
preset positions, last position memory and auto-return, foldaway detachable
armrests and is suitable for both right and left handed installation. The 050
boasts the same features but with a twin articulating headrest.

With the smallest possible post size there is less stress on the remaining tooth
structure and an avoidance of weakening of the root, which may be a cause of
rct failure. Conveniently dispensed directly into the canal and direct core build
up by way of an auto mixing tip, Gradia Core is a complete luting and core
build up material in one. The core can be quickly and easily formed in just one
appointment, saving you and your patient time.

Dental Showcase provides
the ideal opportunity to
demonstrate
both
the
quality and range of Oral-B products. Amongst the products the Company
will be ‘showcasing’ this year are their Professional Only Packs. These include
an educational DVD and a whole range of replacement heads free of charge
with every Professional Care and Triumph power product sold through dental
practices. This will help ensure patients use the right type of brush, the right
way. These Profession Only Packs will also include the improved Precision
Clean brush head, which now has 29% more bristles.
Oral-B representatives will also be on hand to advise the various means
by which practices might gain complimentary CPD. These include ‘Dental
Summary Review’, ‘Lunch & Learn’ demonstrations and ‘Up To Date’ evening
seminars. Oral-B recognises that different individuals have different needs and
preferences, which is why they fund a variety of ways to meet your educational
requirements.

Join the A-dec team to discuss the latest advances in dental equipment
ergonomics and see how A-dec can offer comprehensive solutions to your
surgery requirements. For more information visit us on Stand Q03 at London
ExCel. Alternatively contact us on freefone 0800 233285 or 02476 350901. The
full A-dec range can be viewed on our web pages at www.a-dec.co.uk.

For further information please contact GC UK on 01908 218 999

Visit the KaVo stand N03 to see their exciting and diverse range of: dental
units with choice of delivery systems to suit all needs and budgets, including
the highly economical Primus 1058 unit and COMPACTchair with knee break
along with Multimedia options to suit the individual needs of your practice;
top quality handpieces, which are designed to meet all clinical and economic
needs and a number of innovations in digital technology and dental simulation
education units.
KaVo are determined to maintain their unrivalled reputation for expertise and
the highest quality products, unsurpassed reliability and service.
To find out more visit the KaVo stand or contact KaVo on 01494 733 000,
email sales@kavo.com or visit www.kavo.com

For more information call 01463 222999 or visit www.ident.co.uk

Oral-B

A-dec are showcasing a selection of fully
functioning chairs from the current range,
including the latest integrated options and
cabinetry solutions. In addition, this year we
are pleased to welcome guest speakers Chris
Barrow, Martyn Amsel and Sally Chadwick
to the A-dec display. Here they will offer a
series of on-stand presentations about the
business of dentistry, dental ergonomics and
productivity.

Digital Dental
Visit Stand E08 for unbiased advice
on all your digital imaging needs
Visitors to Stand E08 can receive unbiased
advice on all their digital imaging needs
from Digital Dental. The only independent
company qualified to supply the whole
range of Schick products as well as the
complete range of digital imaging units
from Vatech & E Woo, the world’s no.1
Digital Dental Radiography & CT manufacturer, they offer free, independent
advice that enables Dentists to integrate the latest and most appropriate
digital imaging tools into their Practices.
Visitors will be able to see all the 3D Cone Beam innovations from Vatech & E
Woo, including their NEW Flex3D which is the most cost effective, adaptable
and feature-rich digital imaging unit available on the market. They will also
be able to see and compare intra oral digital x-ray sensors and image plate
scanners from Durr, Digora, Satelec, Schick and Vatech. There will also be a
dedicated booth to compare the latest digital intra oral cameras. Exclusive
show offers and free installation and training with all solutions ensure Digital
Dental provide the right solution at the right price.
For further information please visit Stand E08, telephone 0800 027 8393, email
ja@digitaldental.co.uk or visit www.digitaldental.co.uk

Enjoy successful marketing
with Munroe Sutton
Dentistry in the UK is becoming
more competitive, and as a
result dentists are required to be considerably more business savvy. It’s not
enough anymore to simply provide treatment to patients; practitioners must
also have the range of skills needed to run a successful business Frequently
overlooked in the healthcare sector, but incredibly important nonetheless, is
marketing. As the leading dental care plan provider in the US, Munroe Sutton
can help market your practice in a number of ways. For example:
• Online provider search with over 250,000 hits every month
• Multi-lingual assistance to aid patients in finding the most appropriate
treatment provide
• Daily database updates with groups and agents
• Printed directories
By enlisting the help of Munroe Sutton you can save yourself time and money
by no longer marketing to the wrong audiences,
‘We have seen an increase in our patient base – without impacting our
treatment decisions. That’s the beauty of this plan, the patients pay at the time
of service.’ – Diana Gavic, Family & Cosmetic Gentle Dentistry.
Sue Waldron from Absolute Dental was delighted with the service she received,
‘Their contracting department is very efficient in processing new applications.
I have not had any problems and I always get quick resolutions to any issue
that may arise.’
For more information call 0808 234 3558
www.munroesutton.co.uk

RA Accountants LLP
Tax Planning and
Accounting Services for
Dentists
Effective tax planning is an
important element of a dental practice’s financial management. From starting
out to planning your business exit strategy, the advice of an accountant with
strong tax planning skills can prove to be invaluable.
“Ideally dentists should set up their business with the view to sell,” explains Riz
Akhtar, tax specialist at RA Accountants LLP. “One of the first issues to consider
is your business structure. Should you incorporate your dental practice and
become a limited liability company? This structure could have a number of tax
planning benefits and could be advantageous when you plan to retire and sell
your practice. However, each dental practice’s circumstances are different so
do consult with your accountant.”
RA Accountants LLP offers a full range of tax planning and accountancy
services to dentists and associate dentists.
Email: info@raaccountants.com
Telephone: 020 8429 7474.

[27] =>

United Kingdom Edition October 11-17, 2010

Come and see us at Showcase
2010 –
The Dental Directory Stand A01,
A02 & B01!
Once again at this years BDTA
Showcase, The Dental Directory’s
stand promises not to disappoint!
More equipment, more products,
more advice and money saving
offers than ever before!
Over all three days, leading
Facial Aesthetic product manufacturers will be undertaking live product
demonstrations with the latest products available. Plus our experts will also
be on hand to offer advice and answer any questions you may have.
Our equipment stand will have very latest equipment available. Our
experienced team will be able to show you our chair packages, digital imaging
systems and show only offers. Whatever your equipment enquiry, we are sure
you will find the answer at The Dental Directory stand.
We also invite our loyal customers to come and relax in our hospitality suite
where we will be offering complimentary refreshments and snacks. It’s a great
opportunity to take a moment to wind down and catch up with colleagues.
You will find us at stand A01, A02 and B01. We very much look forward to
seeing you there. For further information call 0800 585 586

Innovation from Shofu
Shofu’s
innovative
products
will
be
demonstrated at Showcase this year. The
Company’s leading brands include: Beautifil II,
a fluoride-release aesthetic restoration material;
BeautyOrtho Bond, affectionately known as
BOB is the first of a new generation of bonding
agents developed specifically for bonding
orthodontic brackets; a range of glass ionomer
materials; and the Vintage porcelain range.
Dura-Green stones are made from silicon carbide grit for fast contouring
and finishing of porcelain, composite precious alloys and amalgam; DuraWhite stones for finishing enamel, glass ionomer cements, composite and
porcelain; Brownie, Greenie and Supergreenie silicone polishers for fast,
brilliant polishing on precious metals and amalgam. The Super-Snap finishing
and polishing disc system is perfect for all microfilled and hybrid composite
fillings. One Gloss unique one-step finisher and polisher can be used to finish
and polish all composites restorations simply by altering the contact pressure
on the restoration, without having to change instrument.
Shofu’s extensive range of products can now be visited online. With links to
special promotions, trial packs and product samples; the website is simple to
navigate, with clear links to relevant courses and articles that you will find to
be of interest
.For further information on Shofu’s range please call 01732 783 580 or visit
www.shofu.co.uk

RAPID* AND LONG
LASTING** RELIEF FOR
YOUR PATIENTS WITH
SENSITIVE TEETH
Sensodyne
toothpaste,
the UK’s number 1 selling
sensitive
toothpaste
brand , will offer dental
professionals the chance to get samples of new Sensodyne Rapid Relief at The
BDTA Dental Showcase at ExCel London.
Recent research highlights that when the strontium acetate formula of
Sensodyne Rapid Relief is massaged on to the base of the sensitive tooth for 60
seconds, patients get rapid relief from their sensitivity . Long-lasting protection
from sensitivity can be achieved by twice daily brushing .
GlaxoSmithKline Consumer Healthcare (GSK) staff will be on stand J10 to
answer any questions about their full product range which also includes
Aquafresh, Corsodyl, Sensodyne Pronamel and Poligrip.
Trial size packs of selected GSK products are available from www.gskdentalprofessionals.co.uk
* When directly applied with finger tip for one minute
**When used twice daily

Eliminate Bad Breath
Stand C05
The feedback we received from dental
professionals at a recent implant seminar
revealed that patients undergoing
implant placement were concerned with
the freshness of their breath. RetarDEX™
Oral Rinse, Spray and Toothpaste, are
highly effective, well-researched and
clinically proven oral health care products.
The active ingredient, in this range
is
which chemically degrades odourcausing volatile sulphur compounds
(VSC) on contact, thus eliminating, not masking, bad breath. is a highly
effective dental germicide and plaque retardant. RetarDEX Oral Rinse and
spray are free from alcohol and pH balanced. Whilst RetarDEX Toothpaste is
non-foaming as it does not contain Sodium Lauryl Sulphate (SLS).
For further information contact Periproducts Ltd,
Tel: 020 8868 1500 Fax: 020 868 9011
E Mail www.retardex@periproducts.co.uk

UCL Eastman Dental
Institute
addresses all your training
needs at BDTA 2010
The UCL Eastman Dental Institute will once again be attending this year’s
BDTA Dental Showcase at London’s ExCel. Visit our stand to meet experienced
staff who will offer practical advice regarding postgraduate and continuing
education opportunities for the whole dental team. Delegates at this year’s
event will be able to learn more about the broad range of specialty training
programmes available as well as the extensive portfolio of CPD opportunities
and part-time programmes offered at certificate, diploma and masters
level. Given the theme of this year’s showcase, ‘Innovation, Integration and
Education,’ the Eastman is a leading provider of online learning with all of the
mandatory core CPD courses (www.corecpd.com) available for busy dental
professionals who must all keep up-to-date with the latest developments and
fulfil regulatory requirements.
Specifically designed for DCPs, DCP Bites (www.dcpbites.com) are podcourses
for downloading onto an MP3 player or similar and listened to at a convenient
time and place. Choose from a wide range of topic areas such as Cross
Infection Control, Radiography and Restorative Dentistry, with each podcourse
providing an hour of verifiable CPD.
For more information: For CPD and online programmes, please contact the
Administration Team on 020 7905 1234 or cpd@eastman.ucl.ac.uk
For taught or research programmes, please contact the Admissions Officer on
020 7915 1092 or academic@eastman.ucl.ac.uk

Join schülke at the BDTA 2010
Delegates at the BDTA Dental Showcase 2010,
which runs from the 14th – 16th October at ExCel
London, should pull up a stool at schülke’s five star
executive lounge (stand S22) to get hands-on with
the company’s range of infection control products.
Products at the bar will include:
• The Touch Free Hand Decontamination System - a
sleek, elegant and robust dispenser that releases a measured dose of sensiva
wash lotion and desderman Pure Liquid from airless sachets, operated without
skin contact through a sensor.
• desderman® gel – A fast acting alcohol based hand gel for hygienic and
surgical hand disinfection
• sensiva® wash lotion – A pH neutral soap-free hand and body wash lotion
for stressed and sensitive skin. Helps to preserve the acidic protective layer
of the skin
• mikrozid® sensitive liquid – An alcohol-free cleaner and disinfectant for dental
chairs, sensitive materials and work surfaces
Dental professionals will also be able to win plenty of prizes by taking part in
schülke’s interactive touch pad game.
At the forefront of infection control in the UK, schülke provides the training
and equipment required to maintain and promote the highest quality in
infection control procedures.

Don’t miss Genus at this year’s
BDTA
Genus is proud to be exhibiting at
the annual BDTA Dental Showcase
that runs from the 14th – 16th
October 2010 at Excel London.
Experts in intelligent design, Genus
will impress delegates attending
this year’s event with its state-of-the-art Computer-Aided Design (CAD)
programmes and outstanding advice and experience. By using CAD, Genus
can create an accurate, full-colour portrayal of how the finished project will
look, whilst dentists are able to design the layout of each room and optimise
the space available to them.
As an experienced design team, Genus will be providing advice to delegates
on issues such as how to create a feeling of space in even the smallest of areas
through clever use of lighting, colour and furniture arrangements.
In today’s current competitive climate, it’s vital that dentists secure patient
loyalty whilst also increasing numbers. As such practitioners need to ensure
that they are giving their patients a warm, encouraging welcome and an
outstanding first impression. This is where the expert advice from Genus
becomes so invaluable!
For further information call Genus on 01582 840484 or email
chris.davies@genusgroup.co.uk.
www.genusinteriors.co.uk

d2dENDO AT 2010 DENTAL SHOWCASE
d2dENDO - the only business-to-business dental
operation that has two highly experienced
endodontists at its core - will be on stand
no V22 at Dental Showcase 2010. The d2d
ENDO team will be demonstrating its range of
dentist-recommended equipment and taking
reservations for its highly regarded “Dread
Endo?” training days.
d2dENDO has rapidly grown to become the
largest supplier of endodontic equipment and
training in the UK and prides itself on being able to advise dentists on what
they believe to be the best products available, based on their own experiences.
d2dENDO exports endodontic products worldwide with customers in over 30
countries, including Australasia, Japan, Central Europe & USA. One of the key
products on display will be the new S5 Cordless Endo Motor from Sendoline
that has been developed for use with the S5 rotary file system. Its 5 torque
settings are tailored to the specific requirements of each of the files in the S5
series. Users benefit from the security of a visible warning light that indicates
when the file is close to reaching the pre-set torque limit at which point the
auto-reverse function will activate.
Visit d2dENDO at Dental Showcase on Stand No V22. For pre-booked
appointments please contact John or Kasia on 01332 205973.

For more information call 0114 254 3500 or visit www.schulke.co.uk/dental

Care Quality Commission Registration
by April 2011
Are you ready?
Between October 2010 and March 2011 all
dental practices in England must register
with the Care Quality Commission. CQC
requirements focus on the experiences of
people who use your service.
Clinical Governance Made Simple (CGMS)
shows you how to set up compliance to
meet the requirements in 24 easy steps.
CGMS is based on the CODE ‘practice in a box’ called the Management
Modules, which contain
templates for running a dental practice including: contracts, policies and
procedures, risk assessments,
the infection prevention kit and much more.
Subscribe to CODE and CGMS before 30th October 2010 and pay just £599 for
joint membership, saving £136. Visit CODEuk.com. email info@CODEuk.com or
call 01409 254 354.
CGMS has a monthly update fee of £18 per month for a new kit each year, all
fees include VAT
See us at the BDTA stand no R16 and enter the prize draw for an iPad
CODE – total support for practice owners and managers

Panadent stand JO4
Panadent, stand J04, is a leading
Dental Company, known for its
innovative spirit. Demonstrations
of Vizilite® Plus, the disposable easy
to use test that detects abnormal
oral tissues including mouth cancer,
will take place on the stand. Vita’s
Easyshade® Compact, for digital
shade taking, Drufomat Scan®, one
of Dreve’s impressive range of mouth
guards and thermo formatting units, everyday surgery infection control using
the excellent Oroclean products, Freuding stunning and elegant furniture and
many more products will be featured on the stand.
CEREC Connect, Sirona’s revolutionary CAD/CAM technique for impressionless
dentistry will be demonstrated on the stand and RealLife ® Vita’s newest
feldspar ceramic block, will be launched .
Please contact: Panadent 01689 88 17 88

Dentoid has range of dental
equipment and consumables. We
can turn an empty room into a
dental surgery, or even refurbish
an existing surgery.
Our prices for a standard L
cabinetry with built in desk
and our N3 chair start at £9,750
installed, and that is including VAT
at the current rate.
Our standard L cabinetry comes with soft close metal draws as standard,
drawer inserts, and the bins inside the kick bin unit.
See the full range of what we do at www.dentoid.co.uk . We are on stand L12 at
Excel Showcase. We will have our new budget chair the N3 on display together
with our own range of dental cabinetry, cameras, digital x-rays, and other
examples from our range of products.
Bring this editorial to the stand and get extra discount on our current offers

Dentoid - the equipment you need at prices you can afford

Henry Schein Minerva – Helping
your practice THRIVE
Henry Schein Minerva’s dedication
to the success of dental professionals
is clearly demonstrated through their partnership with some of the industry’s
leading brand names and renowned manufacturers. The result is an extensive
portfolio which enables Henry Schein Minerva to offer dental practices a range
of business and consultancy services, practice management software, surgery
design and installation and of course a wide range of their own brand valuefor-money sundry products. Henry Schein Minerva have a loyal and committed
approach to helping dental practices become more productive and more
efficient, by providing great service, reliable delivery and competitive prices
as well as many other forms of additional support. By working with Henry
Schein Minerva, practitioners can access a nationwide network of field sales
consultants who are on-hand to offer advice and guidance on a range of
business related topics, helping implement solutions that are tailor-made to
suit the individual needs of the practice. This consultancy role has now been
further enhanced through the introduction of THRIVE Business Services.
Launched in 2010, THRIVE harnesses the powerful information available in
Software of Excellence’s EXACT™ practice management software to provide a
clear plan of how practices can reduce FTAs and un-booked surgery time and
increase overall efficiency and productivity.
Come and see what Henry Schein Minerva has to offer your practice by visiting
Stand H13, Dental Innovations will also be exhibiting on stand Q11 at Dental
Showcase 2010. Or if you are unable to attend please contact Henry Schein
Minerva on 08700 10 20 43 or visit www.henryschein.co.uk

[28] =>

28 Feature

United Kingdom Edition October 11-17, 2010

Dental Innovations – Your
Specialist in Digital and Laser
Dentistry
Dental Innovations is Henry Schein
Minerva’s new specialist division
exclusively designed to bring dental
professionals the latest and most
innovative products from some of the industry’s leading manufacturers.
With solutions to support digital imaging, laser technology and CEREC’s
state-of-the-art CADCAM technology, Dental Innovations is a tangible
demonstration of Henry Schein Minerva’s commitment to understanding and
pre-empting the specific needs of high tech dentists.
The specialist division brings together advisors, engineers and trainers, all with
experience and in-depth knowledge of the industry’s latest high tech products
that support the profession’s latest clinical technique. In addition to the on-site
training and maintenance offered by Dental Innovations, a full programme of
education courses are also available, specifically designed to help maximise
the potential of high tech equipment.
Hi-tech dentistry has a vital role to play in driving the profession forward
to meet the ever increasing demands of patients. Now you can meet these
demands with the help of one company – Dental Innovations who will provide
specialist advice, installation and service for all your high tech equipment.
Come and see how Dental Innovations can help your hi-tech practice by
visiting Stand Q11 , Henry Schein Minerva will also be exhibiting on stand H13
at Dental Showcase 2010. Or if you are unable to attend please call 08700 10 20
41 or visit www.henryschein.co.uk

Grandio®SO - so tooth-like!
Grandio®SO, the new, universal nano-hybrid
restorative for all classes of cavity. It meets the
highest de-mands for restorations in anterior
and lateral regions. Grandio®SO is suitable
for class I to V restorations, reconstruction
of traumatically injured anterior teeth,
interlocking and splinting of loosened teeth,
correc-tions of shape and colour to enhance
aesthetic appearance, core build-up for crowns, and the fabrication of
composite inlays. Grandio®SO stands out due to its superb material properties
and is the most tooth-like material on the market, due to its physical parameters
and their interaction with each other. This new composite allows for equally
durable and aesthetic quality restorations. It is available in 16 different shades,
covering the entire spectrum relevant to dentistry.
Thanks to its smooth consistency, this material is readily packable and
possesses good plasticity without having the tendency to stick to the
instrument. In addition, Grandio®SO combines exceptionally long workability
under exposure to ambient light with very short setting times during
subsequent polymer-risation. It is possible to reliably cure the material in 10
seconds per 2mm increments. Grandio®SO is available in easy to use rotating
syringes as well as economical Caps.
VOCO GmbH, PO Box 767, 27457 Cuxhaven, Germany, www.voco.de
Sales
Manager
UK:
Tim
McCarthy,
Mobile:
07500-769-613,
t.mccarthy@voco.com
VOCO at the BDTA Dental Showcase in London: Booth L04

Stylish & Ergonomic Protective Eyewear from
Hogies at BDTA 2010
Blackwell Supplies will be showcasing its range of
Hogies specialist dental eyewear at this year’s BDTA
Dental Showcase, taking place between the 14th and
16th of October at London’s ExCel.
Delegates will be able to visit the Blackwell and
Kent Dental stand, to discover why so many dental
professionals prefer the ergonomic design and
superb quality of Hogies MaximEyes loupes.

Biodentine™: The Ultimate Dentine Substitute
The world of dentistry is about to be changed forever
following the launch of a breakthrough new product by
Septodont that is literally‘dentine in a capsule’. The novel new
material is the first all-in-one bioactive and biocompatible
dentine substitute, showing Septodont’s continued
commitment to pioneering and innovative research and development, not
just in the field of anaesthetics, but in every aspect of cutting-edge dentistry.
Everyday dentists are facing multiple conditions involving dentine including: •
Permanent Dentine Restorations • Pulpotomies • Apexification • Pulp exposure
• Perforations • Internal/External Resorptions • Apical surgery Biodentine™ can
be used to treat all of these indications. Based on unique Active Biosilicate
Technology™, never before has a product so closely mimicked dentine itself.
Highly biocompatible, thanks to its Tricalcium Silicate core, Biodentine™ helps
preserve pulp vitality by promoting reactionary dentine genesis and has
outstanding sealing properties to reduce the risk of clinical failures through
bacterial percolation, thus ensuring the absence of post-operative sensitivity.
Biodentine™ also needs no surface conditioning or bonding and sets quickly,
making it simple and easy to use for the busy clinician and an ideal tool in
emergency restorative situations where time is of the essence. Biodentine™ is
also compatible with the final composite restoration, making it an important
addition to the clinician’s armamentarium.”

Show and tell
Stand P09
One of the things which
elevates Sonicare is its
position as the number
one recommended sonic
toothbrush brand by Dental
Professionals worldwide. This endorsement has received a further boost with
news that Sonicare for Kids has been accredited by the British Dental Health
Foundation following assessment by a panel of dental experts who verified a
series of clinical claims for the brush.

Clark Dental to be a Major
Presence at BDTA 2010
For all dentists committed
to the future of their
practices, a visit to Clark
Dental’s stand at this year’s
BDTA Dental Showcase, from
the 14th – 16th October

For more information on Biodentine please contact your dental dealer directly.
Alternatively contact Septodont on 01622 695 520, email information@
septodont.co.uk or visit www.septodont.co.uk

Also on show at the BDTA is Philips’ latest innovation, the FlexCare+ which has
been designed for patients with periodontal conditions and which has been
shown to significantly improve gum health in two weeks.
At the show, Philips will be unveiling a new brand direction for their Sonicare
range and will be demonstrating how its consumer and professional business
teams will be working more closely to help support the Dental Professional
achieve even more impressive clinical and business results.
In addition there will be a number of show offers on the Sonicare range so for
more information visit stand P09 or www.sonicare.co.uk/dp. You can also call
0800 567 222 to arrange a Lunch & Brush for your practice from one of Philips’
area business managers if you are unable to attend the show.

ATTRACT, RETAIN, TREAT – The Art of EXACT™
This year Software of Excellence will showcase a
range of innovative new features available in EXACT™
Version 10 designed help you attract the right kind
of patients, retain the patients you already have and
present treatment plans in a way that will promote
their uptake. Improved document management, email
and text communications, 3D teeth charting and
multi column appointment books all help improve
internal and external communication and help deliver
an excellent quality of clinical care. In addition a new
CTI module makes a great impression with your patients by enabling you to
instantly recognise who is calling the practice, and with a single click access
all their patient details. Now, the powerful information contained in EXACT™
can be extracted and analysed using THRIVE Business Services. Data on FTAs,
un-booked surgery time, recall effectiveness and treatment plan uptake is
examined by THRIVE consultants who then work with individual practices
to develop a range of strategies designed to improve practice efficiency and
productivity by streamlining administrative duties.Marketing your practice
is now a vital part of practice management and Software of Excellence have
a range of products and propositions from template letters to bespoke
marketing material, all designed to help you attract and retain the type of
patients that will help your practice grow.
Don’t wait any longer to improve the efficiency of your practice, visit Software
of Excellence Stand H16 and J16, Dental Showcase 2010, call 0845 345 5767 or
visit www.soeidental.com to find out more.

CEREC Biogeneric: natural occlusions with just one click Stand Number
G12
Sirona Dental Systems are pleased to announce the benefits that the CEREC AC
Bluecam CAD/CAM system in conjunction with the new Biogeneric software
offers to the dental practice.

BDTA attendees will be able to feel for themselves the
unique maneuverability of the electric toothbrush sized
digital intra-oral scanner, which delivers 3D in-motion
images of patients’ teeth. This less intrusive and more
comfortable solution to impression taking brings dentists
closer to clinical perfection by improving the accuracy of
dental restorations and the quality of interaction between
dentists and their patients.

Evident..it’s all about quality – Stand K14
At this year’s Dental Showcase Evident
will be showing their beautifully designed
loupes and lights. Evident’s dedicated
and experienced team of consultants,
including dispensing opticians, will be busy demonstrating the custom-made
loupes by leading supplier ExamVision™. Considering their superior design
and craftsmanship it’s clear to see why these ExamVision™ loupes are proving
to be so popular. ExamVision™ loupes and lights offer dentists a considerable
choice in versions, colours and magnifications including ExamVision’s newly
developed short barrel 4.2x magnification loupe, the lightest and most
balanced high magnification loupe on the market today. Evident will also be
demonstrating their highly desirable consumable products, most of which are
from leading US dental company Danville. Danville developed their range of
“Adhesive Dentistry” products with the help of leading aesthetic dentist Dr.
Raymond Bertolotti. These include Prelude; the ONLY system you need for
dentine and enamel bonding, Accolade SRO; a super radiopaque, flowable
composite and the Accolade PV veneer placement system. Accolade PV is
unique as both the try-in paste and the flowable composite use the same
material. The colour matched try-in pastes are an ultra slow setting version of
the flowable composite and do not need to be completely removed before
bonding.All of the products in the Danville range are designed to enhance
daily working practice, helping to offer patients the very best in modern clinical
dentistry. Come and visit us at stand K14 BDTA Dental Showcase 2010 at ExCel
London and see it all in action. If you are unable to join us FreeCall 0500 321111
for more information or visit Evident’s website: www.evident.co.uk

Dentist Ilan Preiss at Bow Lane Dental Group is already feeling the rewards
of working with the Lava C.O.S, and claims that since using the scanner not
only has his relationship with his patients improved, he has also seen a vast
improvement in the fit of his restorations.
Doctor Preiss said: “My patients love to see their teeth in 3-D images and
they feel part of the process and educated in what is happening to them.
The unpleasant part of impression taking has been made more fun and less
intrusive for the dentist and patient”
If you are a dentist with vision who would like to improve your patients’
experience in the chair and provide superior quality treatment, please visit 3M
ESPE at stand L02 at the BDTA showcase in October. Alternatively please call
3M ESPE today on 0845 602 5094 or visit www.3mespe.co.uk/lavacos for more
information.

CEREC Biogeneric revolutionizes occlusal surface design. It is the first
restoration method which metrically analyzes the patient’s individual dentition
status as the basis for computing the occlusal morphology. This patented
scientific procedure is the passport to natural, made-to-measure restorations
founded on precise metric principles. What is more this method is extremely
simple. With a single mouse click the user is able to create crowns, veneers,
inlays and onlays, as well as anatomically sized bridges with up to four units.
CEREC significantly improves the quality of treatment for patients, as well as
enhancing the efficiency of the dental practice. CEREC not only saves time for
you and your patients, but also drastically reduces your laboratory bills which
normally are a costly monthly expense.
Sirona Dental Systems Ltd UK’s mission is to deliver satisfaction to the dentist
using tried and tested training methods supported by CEREC Specialists who
are dedicated to your success.
For further information please contact Sirona Dental Systems on 0845 071
5040 or e-mail info@sironadental.co.uk

Hogies MaximEyes eyewear not only reduces the weight of loupes on the
nose by 70%, meaning less neck strain and fatigue, but also offers excellent
magnification capability, resulting in less eye strain too. The high quality lenses
are designed with precision in mind, and are flexible enough to suit a range of
clinical settings, from general dentistry to endodontics or surgery.
Designed to offer unparalleled protection from fluids and other contaminated
fragments, Hogies ophthalmic-quality lens ensures a clear view of the
treatment site is maintained.
For essential items that no dental practice should be without, be sure to visit
the Blackwell Supplies stand at BDTA 2010.
For more information please call John Jesshop of Blackwell Supplies
on
020
7224
1457,
fax
020
7224
1694
or
email
john.jesshop@blackwellsupplies.co.uk

2010 at ExCel London, must be a top priority.
Exhibits will include: • Digital Imaging: The revolutionary CDRElite sensor from
Schick delivers unprecedented definition. while Sirona’s Galileos Compact
and Galileos Comfort also provide outstanding image quality. • Chairs:
Discover the multiplicity of features offered by the latest dental chairs from
Anthos, Stern Weber and A-Dec. • Cabinetry from Apex and Edarredo presents
both traditional and modern practical solutions to suit all tastes. The Apex
range offers under-edge or plinth level LED lighting, with individual colours
for different units, ideal in decontamination rooms. • Magnification: The
Dentaloscope 2D & 3D combine a comfortable sitting position with excellent
ergonomics. Both units deliver superb microscopic images via an extra-oral
Video Magnification System. • Florida Probe: A comprehensive electronic
probing and charting system which enables the operator to complete a
complex periodontal examination in less than 10 minutes.
For more information call Clark Dental on: 01268 733 146 (Essex) or: 01270 613
750 (Cheshire)
Email: enquiries@clarkdental.co.uk or sales@clarkdental.co.uk

Your Powerful Partner
At this year’s Dental Showcase NSK will unveil their
new full line up of LED options. Many practitioners
are already experiencing the powerful benefits
of LED using NSK LED couplings for NSK, KaVo® and Sirona®, now Ti-Max X
Series turbines with integral LED are available from NSK for both W&H and
Bien-Air. NSK’s premium Ti-Max X Series is made of lightweight, wear resistant
titanium and features several advantages. ISB® ceramic ball bearings ensure
reliability and low noise levels, whilst the innovative DURACOAT® surface
treatment optimises durability and is resistant to scratches, shock and
repeated autoclaving. The patented Clean Head System reduces the risk of
cross contamination and combined with the Quattro Water Spray and solid
cellular glass rod optics create a powerful turbine that enables you to carry out
procedures with confidence and accuracy. Now the incorporation of LED across
the range gives all practitioners access to daylight equivalent illumination,
improving visibility and enhancing treatment.. In fact, there’s so much choice
from NSK, we can help meet your daily demands in restorative procedures,
prosthetics, endodontics, orthodontics, oral hygiene, laboratory and surgical
procedures. NSK’s full product range will be available for demonstration on
Stand D08 at this year’s Dental Showcase. If you are unable to attend but would
like to see our products in action then feel free to contact one of our team
who will be more than happy to come and visit you. For NSK product enquires
contact the NSK team member in your area - Scotland: Angela Glasgow 07525
911006, North: Pauline Jones 07872 824175, East Midlands: Jo Wagstaff 07545
786619, South East: Dominic Ventimiglia 07900 246822, Midlands & South
West: Amanda Montgomery 07900 246529, South : Steve Barnes 07889 181099

See the latest in Dental
Electronics with Micro
Minder
on stand J13 at the 2010
BDTA showcase
Celebrating an exciting 20 years in Dentistry this year and boasting a national
team of experienced and efficient dental technology experts, this years’ BDTA
showcase will see Micro Minder demonstrating the very latest in Dental
Electronics.
Micro Minder, the UK’s leading Dental Electronics specialist will be running
demonstrations on stand J13 on the Wireless Clinical Keyboard and the
Funkwerk Telephony systems (compatible with CTI and EXACT software)
throughout the three days. In addition Micro Minder will be teaming up with
leading IT manufacturer Fujitsu to offer a special package for new practices
and those looking to upgrade their current IT systems.
Available to discuss all your IT and Dental Electronic requirements Micro
Minder also offers a ‘peace of mind’ IT maintenance support plan for all
practices. This enables you to fix overheads for the year and ensure in any
instance of a computer system failing, you won’t be stuck with an unexpected
bill or any disruption to your practice.
For more information on Micro Minder, their exciting new product range and
how they can offer IT support to your practice visit stand J13 at this years’ BDTA
showcase in October. Alternatively visit www.microminder.com or call 0845
094 1090 NOW.

[29] =>

United Kingdom Edition October 11-17, 2010

Industry News 29

Biodentine™: The Ultimate Dentine Substitute
The world of dentistry is about to be changed forever
following the launch of a breakthrough new product by
Septodont that is literally ‘dentine in a capsule’.
Launched in the UK in September 2010, Biodentine™ is
a revolutionary new product that can be used wherever
dentine has been lost or damaged. The novel new
material is the first all-in-one bioactive and biocompatible dentine substitute,
showing Septodont’s continued commitment to pioneering and innovative
research and development, not just in the field of anaesthetics, but in every
aspect of cutting-edge dentistry. Everyday dentists are facing multiple
conditions involving dentine including: • Permanent Dentine Restorations •
Pulpotomies • Apexification • Pulp exposure • Perforations • Internal/External
Resorptions • Apical surgery Biodentine™ can be used to treat all of these
indications. Based on unique Active Biosilicate Technology™, never before has a
product so closely mimicked dentine itself. Highly biocompatible, thanks to its
Tricalcium Silicate core, Biodentine™ helps preserve pulp vitality by promoting
reactionary dentine genesis and has outstanding sealing properties to reduce
the risk of clinical failures through bacterial percolation, thus ensuring the
absence of post-operative sensitivity. Biodentine™ also needs no surface
conditioning or bonding and sets quickly, making it simple and easy to use for
the busy clinician and an ideal tool in emergency restorative situations where
time is of the essence.
For more information on Biodentineplease contact your dental dealer
directly.
Alternatively contact Septodont on 01622 695 520, email
information@septodont.co.uk or visit www.septodont.co.uk

Paradigm Design
With compliance with the requirements of HTM01-05 only a few months away,
a visit to Paradigm’s stand is essential for every practice seeking to achieve
optimal efficiency and workflow. Working closely with a cross section of dental
practices, Paradigm has designed and developed Flowline,
a unique and comprehensive LDU solution.

Coltène Whaledent –
Dental Showcase 2010
Stand No. P14
Coltène Whaledent is a
global leader in dental
consumables and small
equipment covering the
whole dental treatment process. A leading developer and manufacturer of
high-precision impression and innovative, aesthetically-pleasing restorative
materials, Coltène Whaledent has brought polymer chemistry-based
impression materials and a broad range of high-precision mechanical
instruments, dental pins and posts, carbide and diamond burs and other
rotary instruments, as well as the areas of hygiene and patient safety, to a truly
advanced level by constantly improving the range of products.

SMARTSEAL’S RADIO-OPAQUE SMARTPOINTS
TO BE SHOWCASED AT UK’S PREMIER DENTAL
EXHIBITION
Smartseal, the creator of innovative endodontic
systems, is set to showcase its newest family
member - radio-opaque smartpoints - to
thousands of dental professionals at the BDTA
Dental Showcase in London in October.
More than 12,000 members of the dental team are
expected to attend the three-day event at ExCeL in
London Docklands between October 14 and 16, where propoint, smartseal ‘s
newly released, fully radio-opaque hydrophilic polymer, is likely to be met with
great excitement.
The dedicated team at smartseal has worked tirelessly to create propoint
following feedback from practitioners who said they found smartpoints easier
and quicker to use but requested the point be more radio-opaque.
Jerry Watson, Chief Executive of smartseal, said: “Since its launch to thousands
of clinicians at the BDA’s British Dental Conference and Exhibition in May we
have been inundated with enquiries from leading dental professionals eager
to put propoint to the test.”
Propoint matches s5, ProTaper and constant taper .04 and .06 file systems. The
smartseal family also includes biocompatible root canal sealer, smartpaste bio,
smartpaste and smartpointPT, all of which are instantly recognisable due to
their trademark packaging.

Ixxxxxxxxxxxxxx
A name you recognise - but
do you understand the
benefits of being with the
only dental payment plan
provider that your patients
can ask for by name? Our
stand has been designed to highlight the support that the Denplan brand
represents. Our friendly team of expert consultants would like to extend a
warm welcome to stand F02, to discuss the range of flexible plans you would
expect from Denplan as well as the value-added services we offer that are a bit
more unexpected........

Radicate confidence with a
beautiful smile
If you are at all uncomfortable with
your smile, you know how selfconscious it can make you feel. We
give you a beautiful smile that will let
the real you shine through.
o Latest treatments available including
low visibility braces so discreet you’ll

FLEXI offers technically advanced cleaning
Daily cleaning using a FLEXI interdental brush is an
important part of dental hygiene. Preventive dental
care professionals can now offer their patients an
interdental brush that is firm, flexible and strong.
The gentle and bendable handles ensure that a
perfect grip is maintained for every use whilst
delivering comfort and easy manoeuvreability
around the mouth.

Amongst the many products you can experience at the stand is Synergy D6 the
perfect, simple universal nano hybrid composite for easy aesthetic application
with ideal handling properties in the amazingly priced Welcome kit. Affinis 10
years welcome pack range and many more exclusive show offers.
Free Phone 0500 295454, www.coltenewhaledent.com

Sident Dental Systems
Looking for Sirona Equipment, visit Stand
F04!
Visit Sident Dental Systems, the UK’s leading
provider of Siemens/Sirona equipment, on
Stand F04 for the ultimate Sirona Experience.
Sirona Specialists, Sident Dental Systems offer
the choice from the complete range of Sirona
Treatment Centres, 2D and 3D digital imaging units – including the very latest
Galileos 3D digital cone-beam equipment, their extensive range of Sirona
handpieces, and auxiliary items including SiroLaser, SIROEndo and the DAC
Universal sterilisation unit. To support these items they offer DURR Suction and
Dental Art Cabinetry, as well as other essential equipment from similarly tried
and trusted manufacturers.
Wherever possible potential clients are invited to visit The Courtyard, Sident’s
state-of-the-art training and showroom facility in Chertsey, where they will
be able see the complete product range in action. They will then be able
to identify the best solution for their individual needs, allowing Sident’s
Design Specialists to incorporate their desires into the most appropriate and
ergonomically efficient Surgery or Practice layout.
Through their partner, Infiniti Finance plc, they can take the headache out of
financing new equipment and installations, with finance packages tailored to
individual requirements at very competitive rates.
For further information visit Stand F04 or call Sident Dental Systems on 01932
582900 or email j.colville@sident.co.uk

FLEXI design ensures longlasting patient use
Using a FLEXI interdental brush
is vital for maintaining healthy
teeth and gums. In comparison
to other leading brand names
FLEXI has proven to be a firm
favourite with patients when
used as part of their everyday
oral health regime. Made from
high strength wire, FLEXI is more durable than many conventional brushes.
The bristles themselves are made from the highest quality filaments which
vibrate effectively against the teeth, resulting in better interdental cleaning.
With regular use, the durable FLEXI brush will provide easy access and
efficient cleaning of hard to reach areas. Patients will also notice a significant
improvement in the health of their teeth and gums. Furthermore, because
FLEXI is so easy to use, patients will want to maintain the oral health program
suggested and, more importantly, stick to it. Gaining compliance is the key for
every dental professional, but without a purpose-designed, quality brush the
patient will not be able to realise the results of their hard work.
For further information about FLEXI, please contact the company at
uk@tandex.dk to ask for your free samples of interdental cleaning products or
by visiting www.tandex.dk

The system focuses on an attention to detail and is designed to help avoid
bottlenecks, minimise staffing levels and withstand the demands of the
damp decontamination unit environment. Flowline introduces a number of
innovative features that will be of particular interest to the profession. The
moulded carcass cabinetry (Lotus) is built to last a lifetime, the Hangline pouch
system ends the problem of searching for instruments and the Instrument
Management System provides a sensibly priced software solution for
instrument management and automatic form filling.
Paradigm Design is on Stand V05 at Showcase.

forget you’re wearing them!
o FREE no obligation private consultation for all new patients
o Flexible payment plans to suit all
o Modern friendly practice
o NHS and Private treatment provided for both adults and children…
For more information about how we can improve your smile please call…
0208 642 2072 Email: sutton.ortho@btconnect.com Or visit our website at:
www.suttonortho.co.uk
103 Brighton Road
Sutton
Surrey
SM2 5SJ
Sutton Orthodontic Practice
10% off* Orthodontic Treatments! You will need to quote the following
promotion code:
SL0210*For terms and conditions visit: www.suttonortho.co.uk

FLEXI proves to be a winner at
2010 dental exhibitions – see us
on Stand T14 BDTA
FLEXI has again been an outstanding
success and an outright winner at
all exhibitions this year. Attracting
record crowds and orders, the FLEXI
brush has proved to be popular with
dentists and hygienists who always
love the look and feel of the product, thinking that their patients would too!!
FLEXI has helped patients with their oral hygiene due to its unique and superior
cleaning abilities. The soft texture of the filaments when used in a cross-hatch
movement between the teeth ensures the highest level of gum cleanliness,
without damaging sensitive gingival tissue. Patients, who express a preference
for using FLEXI, do so due to the fact that the product is flexible, has supreme
strength, is effective and looks and feels great.
To find out further information about FLEXI and the sister products in the
TANDEX range, please contact the company at uk@tandex.dk to ask for your
free samples of interdental cleaning products or by visiting www.tandex.dk
prior to BDTA Showcase. Alternatively, why not pay us a visit to Stand No T14
at BDTA EXCEL, London.

The Mediclave range of
Dental Autoclaves from LTE
Scientific is available in 6, 18
and 23-litre capacities and
can be supplied as B, S or N
Class.
Fully
compliant
with
EN13060, Mediclaves are
equipped with upto 12
pre-programmed
cycles
to
provide
maximum
operational flexibility.
A major innovation of the Mediclave is its separate steam generator which
eliminates heaters and reservoirs from the bottom of the chamber, meaning
that clean water is used every cycle and all waste is drained away.
This feature also means that steam is produced quickly, thus helping to
minimize cycle times.
Another major advantage of Mediclave is its door which is opened, closed and
locked at the touch of a button ensuring a perfect seal every time.
LTE employs a nation-wide team of service engineers who are qualified
to undertake service, maintenance and routing testing on most makes of
sterilizer as laid down by HTM01-05.
For further details, contact LTE Scientific on 01457 876221 or
visit www.lte-scientific.co.uk

For more information about Denplan, please go to www.denplan.co.uk or call
0800 401402

From a clinical perspective, FLEXI has been designed
with a flexible cone-shaped head and extra length
ultra-fine filaments. The brush, which comes in a range of nine sizes, can
effortlessly glide between the smaller and larger interdental spaces, making
the FLEXI perfect for removing plaque from the rear of the mouth without
damaging sensitive gingival tissue.
Additionally, FLEXI’s tapered brushes are designed to make life less
complicated. Thinner at one end and thicker at the other, this unique product
ensures ease of access to reach differing sized interdental spaces between the
teeth; which is of special benefit for patients with orthodontic appliances.
For further information about FLEXI, please contact the company at uk@
tandex.dk to ask for your free samples of interdental cleaning products or by
visiting www.tandex.dk

Eschmann make a large stand at Dental Showcase
2010
Dental professionals are in for a treat at this year’s Dental
Showcase, especially if they pay a visit to stands L08
and K10, where Eschmann mark a major step forward
in their long established reputation as leaders in the
production and manufacture of high quality cross
infection control products for the dental industry.
Since its launch at Showcase 2009, Eschmann
has invested heavily in developing the Decon360 range of compliant
decontamination room cabinetry solutions.
The all-encompassing Decon360 is a one-stop-shop solution for all decon
room and equipment needs. Dentists and their teams will be able to view
the entire Decon360 range at Showcase, where a fully installed display will
emphasise the benefits of the Decon360 solution.
Since November last year, Eschmann have installed upwards of 100 Decon360
solutions across the UK, including a significant number for Integrated Dental
Holdings. Also on display at EXCEL will be the latest range of Eschmann
Autoclaves and washer disinfectors, together with the latest range of
Handpiece Care products and thermal pouch sealing equipment.
To ensure you don’t miss out on this unique offering, visit Eschmann on
stands L08 and K10 or view the website www.eschmann.co.uk for further
information prior to the show. Alternatively call us on 01903 875 787 or email
ic.sales@eschmann.co.uk where a member of our team will be able to
help you.

[30] =>

30 Product Profile

United Kingdom Edition October 11-17, 2010

A breath of fresh air

A look at a new air purification device that looks
to clean and sanitise the air in your practice

must admit to being first to
complain when I hear somebody coughing and spluttering in a corner of our office, knowing that soon the place will sound
akin to a old sanatorium for TB
sufferers thanks to the wonders
of modern air-conditioning.

solution for odour-control and
the reduction of airborne contaminants, by releasing partially
charged droplets called Liquidions, which combine with unwanted particles and bring them
down to the surface to render
them inactive.

Airborne particles such as
dust, smoke, allergens, odours
and viruses bombard us every
day and dental practices are a haven for such particles. Removing
them would help in the provision
of a hygienic and safe environment for both patients and the
dental team.

Not only are the devices small
and battery operated, they are
silent and can work in any size
room. They are, however, most
effective when fitted to a wall,
encouraging the fragrances to
get carried from room to room as
they travel on natural air currents
(using the Tea Tree Oil formula
also helps to sanitise the room,
with the company claiming it
kills 99.9 per cent of viruses (including swine flu virus H1N1),
safe elimination of 99.9 per cent
of bacteria, shadow surface protection against superbugs). Another feature is that the aromas
- French Lavender, Pure Allergy
and Zesty Basil & Lime – contain
no allergens or irritants.
Keen to see if it could make a
difference in a populated space

With this in mind, The Glove
Club, a specialist glove supplier
to professional and health-associated market sectors, has recently
teamed up with Atrium Innovation, the owner and manufacturer of electrostatic air-purification
device CleanaerTM to make the
product available to dental professionals.
Cleanaer devices have been
designed to offer an immediate

such as an office, I set up one of
the Cleanaer units and let it loose
on the unsuspecting team here
at Tribune Towers. It wasn’t long
before a subtle fresh fragrance
(I had picked the Tea-tree one)
wafted through the room and
people did mention the fact that
the air seemed fresher, especially when coming in early in
the morning.
Speaking with both The Glove
Club and Atrium Innovation, it’s
clear that both believe Cleanaer
has a valid place in a healthcare
setting. “Given that Cleanaer
technology protects the air we
breathe we knew it could provide
a whole-room air-sanitisation solution for areas where germs are
often prevalent, such as doctors’
surgeries as well as environments
where keeping odours at bay is
of vital importance, like dentists’
waiting rooms,” said Ramesh J.
Parmar, CEO of The Glove Club.
“Cleanaer is the first air purifier that we have identified that
does far more than simply deo-

The Cleanaer is compact but powerful

dorise the indoor areas it protects
– it actively removes airborne particulates from the air in the room.”

As far as I’m concerned if it
keeps the splutterers away from
me, I’ll be happy!

“We are offering an established source for our patented
“whole room protection” technology.” Said Alan Jones, Atrium Innovation CEO.

To find out more about the
Cleanaer system go to www.
cleanaer.com; or if you’re visiting
BDTA Showcase go to stand T03
to see the device for yourself. DT

TOTAL SCALING SOLUTIONS
It’s about options. World-class options within your reach.
A complete range of unsurpassed scaling solutions, giving dentists and hygienists every option to excel.

Scaling with comfort and maximum
efficiency. Designed with a larger
diameter grip and 360° rolling motion
at your fingertips.

The new ultrasonic technology that
delivers superior patient and clinician
comfort.

The scaler with a unique metal alloy
that truly stays sharper longer.

A multi-functional Piezo device with
fiber-optic light, touch-pad controls
and a memory feature for more efficient
patient treatment.

The efficient and durable sonic tip that
works in harmony with all Piezo generators. S-series are compatible with
Satelec* generators and E-series with
EMS* generators.
*Satelec and EMS are registered trademarks.

TOTAL SCALING OFFERS
SWERV 3
Special price with gift with purchase!
£1450 with 4 free Swivel inserts.

SYMMETRY TIPS
Standard perio and scaling models
Buy 3 and get 6 tips!

SWIVEL ULTRASONIC INSERTS
Buy 2 get 3!

EVEREDGE®
Buy 6 scalers or curettes of your choice
at 30% off!

Offers valid until 31st december 2010.
To order please contact Henry Schein
Minerva: www.henryschein.co.uk.

Experience Hu-Friedy’s total scaling solution at the BDTA. Meet us at the stand D04.
Total Scaling Solution_ad_297x210.indd 1

Manufacturer: Hu-Friedy Mfg. Co., LLC.
3232 N. Rockwell Street I Chicago, IL 60618 I USA
European Headquarters & Customer Care
Department: Hu-Friedy Mfg. B.V.
P.O. Box 29025 I NL-3001 GA Rotterdam
Tel. +800 HUFRIEDY (00800 48 37 43 39)
Fax 00800 48 37 43 40
E-Mail: info@hu-friedy.eu I www.hu-friedy.eu

05.10.10 09:20

[31] =>

Classified 31

United Kingdom Edition October 11-17, 2010

Geoff Long
2010

FCA

Tax Planning Slate
Now Available!

office@dentax.biz

Call 01438 7222242

info@medicsfinancialservices.com
www.medicsfinancialservices.com
+44 (0) 1403 780 770
Very competitive fixed rates - House and Practice
Finance
Surgery Finance - Bank of England Base
(from) + 1.00%
100% Mortgage Finance - House and Practice
Extremely Enhanced Income Multiples

Enhanced income
multiples, market
leading rates & highly
competitive
mortgage solutions

for Dentists

+44 (0) 1403 780 770

Your home may be repossessed if you do not keep up repayments on your mortgage. Medics Professional Mortgage Services is a trading style of Global Mortgages Ltd.,
which is an Appointed Representative of Home of Choice Ltd., which is authorised and regulated by the Financial Services Authority.

MPMS 95x50 Dentists.indd 1

11/12/2006 21:56:19

[32] =>

CORSODYL MOUTHWASH
SODY
R
O

YEARS O

RTISE

NEW

ALCOHOL FREE

M CARE

COMPARABLE TO CORSODYL
MINT MOUTHWASH IN –
• INHIBITING PLAQUE REGROWTH1
• REDUCING ORAL BACTERIA2
• SUBSTANTIVITY3
chlorhexidine digluconate

Now when you wish to recommend an alcohol free chlorhexidine mouthwash
recommend NEW alcohol free Corsodyl Mouthwash with confidence.

Product Information: Corsodyl Mint Mouthwash (clear, chlorhexidine digluconate 0.2%), Corsodyl 0.2% Mouthwash (alcohol free) (clear, chlorhexidine digluconate 0.2%) Indications: Plaque inhibition;
gingivitis; maintenance of oral hygiene; post periodontal surgery or treatment; aphthous ulceration; oral candida. Dosage & Administration: Adults and children 12 years and over: 10ml rinse for 1 minute twice
daily or pre-surgery. Soak dentures for 15 minutes twice daily. Treatment length: gingivitis 1 month; ulcers, oral candida 48 hours after clinical resolution. Children under 12 on healthcare professional advice only.
Contraindications: Hypersensitivity to chlorhexidine or excipients. Precautions: Keep out of eyes and ears, do not swallow, separate use from conventional dentifrices (e.g. rinse mouth between applications). In
case of soreness, swelling or irritation of the mouth cease use of the product. Side effects: Superficial discolouration of tongue, teeth and tooth-coloured restorations, usually reversible; transient taste disturbances
and burning sensation of tongue on initial use; oral desquamation; parotid swelling; irritative skin reactions; extremely rare, generalised allergic reactions, hypersensitivity and anaphylaxis. Legal category: GSL. PL
Numbers and RSP excl. VAT: Mint Mouthwash: PL 00079/0312 300ml £3.99, 600ml £7.82. Alcohol-free PL 00079/0608 300ml £4.08. Licence Holder: GlaxoSmithKline Consumer Healthcare, Brentford, TW8
9GS, U.K. Date of preparation: May 2010.
References: 1. Veihelmann S, Mangold S, Beck P, Lemkamp V, Schmid F-G, Schlagenhauf U. Hemmung des Plaquewiederbewuchses auf Zähnen durch die Chlorhexamed alkoholfrei Mundspüllösung [Inhibition
of plaque-regrowth on teeth by Chlorhexamed alkoholfrei mouthrinse]. Parodontologie 2008; 19 (3): 326. 2. GlaxoSmithKline data on file, Bacteria Kill Test, In Vitro, SGS 2007. 3. GlaxoSmithKline data on file,
substantivity report, Hill 2007.

CORSODYL is a registered trade mark of the GlaxoSmithKline group of companies.

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[cover] => DT UK 2510

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