DT Asia Pacific No. 4, 2018
Asia News / Business News / Interview: “We are looking forward to the next 20 years”
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DENTALTRIBUNE
The World’s Dental Newspaper · Asia Pacific Edition
Published in Hong Kong
www.dental-tribune.asia
DENTAL TOURISM
Causing an increasing need for New
Zealand dentists to provide remedical treatment for patients who had
travelled abroad to receive dental
care.
Vol. 16, No. 4
NEW TAX PROPOSAL
In Australia, businesses would be
required to pay the new tax to
supply new and innovative products
lawfully in the medical and dental
industries.
” Page 03
INTERVIEW
Dental Tribune Online met with the
Managing Director of Koelnmesse
Pte Ltd., Mathias Küpper at IDEM
Singapore, talked about the past,
the present and the future of IDEM.
” Page 04
” Page 06
World of dentistry focuses on
IDEM Singapore
By DTI
SINGAPORE: On 13 April, the tenth
IDEM was officially opened. The
mainstay of IDEM is its exhibition,
which is this year featuring close
to 500 companies from ever y
segment of the dental industry.
Manufacturers, distributors and
traders showcased their latest products and services, and opinion
leaders are sharing their knowledge in lectures and workshops at
the Suntec Singapore Convention
and Exhibition Centre.
Co-organised by Koelnmesse and
the Singapore Dental Association,
Asia Pacific’s cornerstone event
in dentistry attracted approximately 9,000 attendees from over
80 countries over the course of
three days. The exhibition floor
hosted 13 national pavilions and
504 exhibitors from 38 countries. Both leading manufacturers
such as Dentsply Sirona, GC Asia
and Colgate, as well as new companies such as Bio3 Implants, GiGATT
International Marketing and Boz
ha s se en steady g row t h a nd
according to predictions w ill
continue to expand. This growth
can generally be attributed to the
rising middle class that is increasingly demanding more and better
quality dental treatment. We work
closely with our partners at IDEM
to identify the latest products and
trends that will enhance the knowledge of dental practitioners to drive
the industry forward,” said Mathias
Küpper, Managing Director of Koelnmesse Pte Ltd.
IDEM Singapore, a specialised dental trade fair with an accompanying congress
for dental professionals, has developed since its premiere in 2000 into an
important dental event in the Asia Pacific region.
(Photograph: Koelnmesse)
Tıbbi Malzeme Sanayi ve Ticaret,
presented at the exhibition with
their newest of fer ing for the
Besides the exhibition, a diverse
scientific programme awaited
congress attendees. This year’s
theme of “Striving for clinical excellence” in dentistry focused on key
trends, including teeth and implants
for life, oral health in the growing
elderly population in Asia, digital
workflows within the team and the
caries prevention plan.
exciting Asia Pacific dental market.
“The dental market in the region
Dr Kuan Chee Keong, Chairperson
of the IDEM 2018 Committee,
added: “People in Asia Pacific are
increasingly paying more attention to their oral health and indeed
their overall well-being. As a result,
dental practitioners have now
shifted from an approach that
focuses primarily on restoration
and prevention to a more holistic
approach. In other words, people
no longer are satisfied with good
dental outcomes, but demand
enhanced aesthetic results as well.
Speakers at IDEM such as our SDA
Masterclass Speaker Dr Galip Gürel
and other top-quality speakers
will address these trends and
discuss revolutionary treatment
solutions.”
Up -to - date in for mation were
provided via the IDEM Singapore
app, which features a floor plan,
an exhibitor list and details about
conference sessions. The app is
available free of charge for iOS
and Android and can be downloaded free from the App Store
and Google Play.
IV_Image_Anz_102x128_Layout 1 01.12.11 17:10 Seite 1
AD
W&H and Tesco Dental
launch e-shop in Hong Kong
By DTI
ness-to-customer (B2C) e-shop,
which allows its partners and
customers the convenience of
ordering directly online. The shop
is a pilot project intended to be
expanded to business-to-business
commerce too. According to W&H,
it represents the next step in its
digital corporate strategy.
W&H, in partnership with
Tesco Dental, launched a new
business-to-customer e-shop
in January.
(Photograph: W&H/Tesco Dental)
BÜRMOOS, Austria: As more people
c hoose t he Inter net as t hei r
preferred method of shopping,
industries are looking at how they
can make life easier for their
customers. In January in Hong
Kong, W&H, in partnership with
Tesco Dental, launched a new busi-
Speaking about the new project,
W&H Vice President of Sales and
Marketing Bastian Diebald said,
“W&H wants to support its partners
in the area of e-commerce by
providing them with a professional
solution. That’s why we designed
an e-shop solution which can also
be used by subsidiary companies
and other W&H partners in the long
term.”
According to repor ts, around
54 per cent of people in Asia use their
smartphones to shop online. With
this in mind, W&H wanted to
develop an e-shop that functions
well on any device, with maximum
ease of use, a wide range of payment
options and automatic access to
current stock levels. Presently only
available to Hong Kong-based
customers, the shop supplies W&H
products such as sterilisers and
surgical devices, as well as the entire
Tesco Dental range.
W&H Marketing Director Anita
Thallinger said, “We took on the role
of project managers and, despite
the time difference, language
barrier and geographical distance,
we were able to achieve great results
as part of a professional partnership with Tesco Dental.” She went
on to say that “Tesco Dental is a
long-term and extremely important
partner for W&H in Asia”.
Distinguished by innovation
Healthy teeth produce a radiant smile. We strive to achieve this goal on a daily basis. It inspires
us to search for innovative, economic and esthetic solutions for direct filling procedures and
the fabrication of indirect, fixed or removable restorations, so that you have quality products
at your disposal to help people regain a beautiful smile.
www.ivoclarvivadent.com
Ivoclar Vivadent AG
Bendererstr. 2 | FL-9494 Schaan | Liechtenstein | Tel.: +423 / 235 35 35 | Fax: +423 / 235 33 60
[2] =>
02
ASIA NEWS
Dental Tribune Asia Pacific Edition | 04/2018
Oral Health Tracker in Australia
reveals several areas of concern
By DTI
MELBOURNE, Australia: There is a
lot more to Australia than just
sunny beaches, cricket and kanga-
roos. In what is reportedly a worldfirst, coinciding with World Oral
Health Day, the Australian Dental
Association (ADA) and Australian
Health Policy Collaboration (AHPC)
at Victoria University recently
released a national oral health
repor t card. According to the
results, more than 90 per cent of
AD
Establishing links between oral
health and general overall health,
the Oral Health Tracker exposes a
number of concerns. Among the
major issues is tooth decay, which
has been revealed to be the most
c om mon c h r on ic d i s e a s e i n
Australia. Adding to the issue of
decay, is the overconsumption of
sugar by three out of four Australian children and young people,
and an adult population where
only slightly more than half brush
their teeth twice a day.
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Australian adults have experienced
decay in their permanent teeth,
revealing a very dark story.
“In 2015 to 2016, there were 67,266
potentially preventable hospitalisations for oral health problems
and almost one third of these were
children under the age of nine
ye a r s . Wor r y i ng ly, t her e’s a
growing number of children in this
age group who are being admitted
to hospital for dental health
reasons,” said Professor Rosemary
Calder, Director of the AHPC.
According to the results of the
Australian Oral Health Tracker, more
than 90 per cent of Australian adults
have experienced decay in their
permanent teeth.
(Photograph: Solis Images/Shutterstock)
According to the ADA, the Oral
Health Tracker was developed by
A u s t r a l i a ’s l e a d i n g d e n t a l
academics, researchers, clinicians
and policy and public health
e x p e r t s . It s e t s t a r g e t s f o r
improving the oral health of children, young people and adults by
the year 2025, which is aligned with
the World Health Organisation’s
targets for global prevention and
reduction in chronic diseases.
“Poor oral health in childhood is
a predictor of disease in adulthood.
Australia needs to recognise that
oral healthcare is part of good
healthcare, and that access to
dental care is a significant contributor to good oral and physical
health,” said Dr Hugo Sachs, ADA
Federal President.
[3] =>
03
ASIA NEWS
Dental Tribune Asia Pacific Edition | 04/2018
Dental tourism negatively impacts
New Zealand’s health care system
By DTI
DUNEDIN, New Zealand: Overseas
travel for dental treatment is said
to be the most prevalent form of
medical tourism. Up until now,
medical tourism has been largely
researched from the perspective
of the patient. However, a recent
study at the University of Otago
i nve st igate d t he i mpac t s of
outbound dental tourism on New
Zealand. It found an increasing
need for New Zealand dentists to
provide remedial treatment for
patients who had travelled abroad
to receive dental care.
dentistry. Patients are often overtreated and inappropriately treated
with irreversible damage to their
teeth and no apparent discussion
or awareness of treatment options,”
one surveyed dentist said.
The study, titled “The impact of outbound medical (dental) tourism on the
generating region: New Zealand dental
professionals’ perspectives”, was
published in the August 2018 issue
of the Tourism Management journal.
AD
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Dental tourism is causing an increasing
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The research was carried out by
associate professor Dr Brent Lovelock from the Depar tment of
Tourism, senior research fellow Dr
Kirsten Lovelock from the Department of Public Health and Head of
the Department of Oral Rehabilitation Prof. Karl Lyons. The study
collected information via an e-mail
survey of 337 New Zealand dentists
in 2016 and found that 96 per cent
had encountered dental tourists at
least once or twice a year, usually
because they required remedial
treatment.
Researchers at the University of
Otago have found that typically
New Zealanders seek dental treatment abroad because it is cheaper
in regions such as Asia. Thailand
was the most commonly noted
country of treatment, with nearly
90 per cent of dental patients
having been treated there, followed
by India and Indonesia. While for
some patients the treatment is
successful, for others the treatment
fails and the tourists have to seek
remedial work once back in New
Zealand.
“Patients are unaware of the poor
quality of the work they receive
and the difference in standard of
care compared to New Zealand
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The dentists surveyed found the
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treatment abroad was a lack of
follow-up maintenance and a lack
of post-treatment availability.
About half of the respondents identified lack of treatment planning
and lack of treatment records as
problems. While about half of the
dentists acknowledged dental
tourism provides access to afforda b l e d e nt a l t r e at m e nt , ju s t
6 per cent felt it enhances dental
health outcomes for their patients
and only 1.9 per cent would recommend it to their patients.
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[4] =>
04
BUSINESS NEWS
Dental Tribune Asia Pacific Edition | 04/2018
New tax on medical devices will hurt
small businesses, says ADIA
CANBERRA, Australia: The Australian Dental Industry Association
(ADIA) has this week reported that
small businesses will be hit particularly hard by a new tax proposed
by the nation’s regulator of dental
pro duc ts a nd ot her me d ic a l
devices, the Therapeutic Goods
Administration (TGA). Businesses
would be required to pay the new
tax to supply new and innovative
products lawfully in the medical
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and dental industries. ADIA has
asked that implementing the tax
be delayed to allow public consultation.
Dentist can profit from business The
Australian Dental Industry Association
has asked that a new tax proposed by
the TGA that would see businesses pay
A$530 for placing new products on the
register of medical devices be delayed
until further review.
(Photograph: Devrim PINAR/
Shutterstock)
In February, ADIA welcomed a
change in legislation to the way
the TGA regulates medicines and
medical devices. At the time, ADIA
CEO Troy Williams said the reforms
would “cut the red tape associated
with introducing into the Australian market new and innovative
patient treatment and diagnostic
options”.
Commenting on the newly
proposed tax, Williams said, “Small
businesses across the dental
industry are concerned about the
proposed $530 medical devices tax
that the TGA wants to charge businesses placing new products on the
register of medical devices that can
be lawfully supplied in Australia.
For many of these businesses it will
affect the commercial viability of
making available new and innovative dental products.”
The TGA initially suggested 12
months ago a new tax for placing
low-risk (Class 1) medical devices
on the Australian Register of Therapeutic Goods. However, it has now
been established that, at the same
time as changes to legislation took
place regarding the regulation of
medicines and medical devices,
the TGA formally documented that
the tax would in fact go ahead.
“ T h e T GA’s c om m it m e nt t o
engaging with industry on amendments to the quantum of funds it
currently extracts from business
has, and continues to be, first-rate;
however, with respect to this new
tax there has been no formal
process of public consultation to
assess the impact on small business,” said Williams.
The proposal to introduce the new
medical devices tax has been
placed before the health minister
for con sider at ion . A DI A ha s
formally asked the TGA to withdraw its recommendation so that
an appropriate level of public
consultation can take place.
[5] =>
Dental Tribune Asia Pacific Edition | 04/2018
05
[6] =>
06
INTERVIEW
Dental Tribune Asia Pacific Edition | 04/2018
Interview: “We are looking forward to
the next 20 years”
By DTI
2018 marks a special year for IDEM.
The biennial event, which opened
its doors for the first time in 2000,
AD
has now become one of the largest
and most important dental shows
in South East Asia. To commemo-
rate the 10th edition, Dental Tribune Online spoke to Mathias
Küpper, Managing Director of
Koelnmesse Pte Ltd, about the
past, the present and the future of
IDEM.
What were your expectations for
the show, and how did they translate into reality?
As an organiser, we all set
very high expectations. Of
course, we want to provide the
best experience for our clients
and our goal is to always do better
than the last edition. IDEM experienced tremendous growth in
2014 and 2016 and we are happy
that we are still growing. We have
now put our focus on the development of the attendance along
Managing Director of Koelnmesse
Singapore Mathias Küpper at IDEM 2018.
(Photograph: Monique Mehler, DTI)
with the exhibition. Looking back
at Friday and Saturday, I am
happy with what we have
achieved and I am quite comfortable with the numbers and the
appearance of IDEM this year.
In 2017, you assumed sole responsibility as Managing Director of Koelnmesse in Singapore. How did that
affect the organisation of IDEM
2018?
I would not say there was a big
change. I was first part of IDEM in
2004, so in the early years of the
event. Then I was away for close to
ten years when I worked for Koelnmesse China and when I came
back it was nice knowing the project and the industry already. I was
also very positively surprised because in the meantime IDEM had
developed enormously in all aspects concerned.
The first IDEM I led was the
one in 2016, and I have said
throughout that there is nothing
we would have to change entirely
about the event because IDEM is a
strong brand. So what we are doing
is actually more like tweaking it
and improving it where we can.
But we are not planning on changing IDEM in a drastic way.
As an event, IDEM keeps on growing. What are your expectations for
the years to come?
We are going to stay at Suntec
because there is still a little bit
more room to expand here. We
have done the maths and the convention centre’s capacity is not
fully exhausted yet. Therefore, I
am confident that we will grow
further with the next edition. One
[7] =>
Dental Tribune Asia Pacific Edition | 04/2018
thing we will change though is the
set-up of the exhibition. We want
to adjust the floor plans and mix
up the event to create more possibilities for networking and integrate education. I think that would
set the appearance of IDEM apart
from other shows quite a bit.
The tenth edition of IDEM this year
marks 20 years of collaboration between Koelnmesse and the Singapore Dental Association. Are all
parties involved happy with the
success that has been accomplished within the two decades of
working together?
If we were not happy, we
would not be together anymore; I
think we are like a married couple
now. [laughs] Of course, we are
two very different entities. One is
an association with a cycle of
leadership and people and volunteers involved that all have day
jobs, since they are dentists. And
the other is a professional organiser and is more of a constant factor in this collaboration. But we
have had a very good working relationship in the last 20 years and
we are looking forward to the
next 20 years.
What are your plans for IDEM 2020?
Firstly, on the conference side,
we are looking at what I call “new
conference styles” because the
way dentists are learning and consuming information is changing,
07
INTERVIEW
and I think we need to cater to that
and create innovations for the
new generation of dentists, since
they may have a very different
idea on what they want to experience at a conference and what it
means to them.
We need to bring technologies
into the game and maybe make the
educational part of IDEM more
bite-sized, so sessions are shorter
and therefore easier to digest. And
as I said previously also mix it up
with the exhibition a bit more.
Another area would be
hands-on courses. We have a
quite a number of workshops
going on and we have also experi-
enced strong growth there and I
think that will continue. People
do not just want to listen, they
want to try it out themselves because what is important is that
they can actually apply back at
their practice what they have
learnt.
For the exhibition side, we
want to add more interactive elements. There is a big push in the
exhibition industry to turn
events into experiences and add
the whole networking character
to bring everybody closer together. This is getting more and
more important, and we have interesting plans for the future in
that regard.
Interview: “IDEM is a unique
meeting point for sharing ideas
and visions”
By DTI
We have been very happy
with IDEM over the years. It has
brought us excellent contacts
with distributors in the area, and
we have also seen more and more
customers travelling to the exhibition from different countries in
the area. With one visit, we can actually gain a great deal of insight
into the entire South East Asian
region.
What will Planmeca’s highlight
product at IDEM be? Do you have
any new product launches planned?
Our main focus at IDEM is on
our excellent software platform,
Planmeca Romexis. It has evolved
into the most versatile and comprehensive platform available for
handling clinical work, diagnos-
PUBLISHER/PRESIDENT/CHIEF EXECUTIVE OFFICER
Torsten R. Oemus
CHIEF FINANCIAL OFFICER
Dan Wunderlich
DIRECTOR OF CONTENT
Claudia Duschek
SENIOR EDITOR
Yvonne Bachmann
CLINICAL EDITORS
Nathalie Schüller
Magda Wojtkiewicz
EDITOR & SOCIAL MEDIA MANAGER
Monique Mehler
EDITORS
Brendan Day
Kasper Mussche
JUNIOR EDITORS
Franziska Beier
Luke Gribble
COPY EDITORS
Ann-Katrin Paulick
Sabrina Raaff
JUNIOR BUSINESS DEVELOPMENT &
MARKETING MANAGER
Alyson Buchenau
DIGITAL PRODUCTION MANAGER
Tom Carvalho
JUNIOR DIGITAL PRODUCTION MANAGER
Hannes Kuschick
PROJECT MANAGER ONLINE
Chao Tong
IT & DEVELOPMENT
Serban Veres
Finland-based manufacturer of
high-tech dental units, CAD/CAM
products, 3-D digital imaging devices and software Planmeca has
participated at IDEM for many
years. This year, for the tenth edition of the event, being held from
13 to 15 April, Planmeca has returned to Singapore to exhibit at
one of the largest shows in South
East Asia. Dental Tribune Online
met with Planmeca Vice President
of Sales Jouko Nykänen to speak
about the company’s new products and the Asia Pacific region as
a growth area for business.
What are your expectations for
IDEM 2018?
For us, IDEM is a key event in
South East Asia and a unique
meeting point for sharing ideas
and visions. We are always enthusiastic about strengthening and
further developing our partnerships with existing customers,
distribution partners and academics. Of course, we also want to
create new contacts and spread
our message, as well as learn how
we can serve customers in the region even better.
IMPRINT
GRAPHIC DESIGNER
Maria Macedo
E-LEARNING MANAGER
Lars Hoffmann
PRODUCT MANAGER CME
Sarah Schubert
PRODUCT MANAGER SURGICAL TRIBUNE &
DDS.WORLD
Joachim Tabler
SALES & PRODUCTION SUPPORT
Nicole Andrä
Puja Daya
Madleen Zoch
ACCOUNTING
Karen Hamatschek
Manuela Hunger
DATABASE MANAGEMENT & CRM
Annachiara Sorbo
Dental Tribune Online met with Planmeca Vice President of Sales Jouko Nykänen at IDEM Singapore.
(Photograph: Monique Mehler, DTI)
tics, equipment control, clinic
management and even business
control. Planmeca Romexis is also
scalable and easy to use and thus
suitable for the smallest clinic to
the largest university.
Our high-quality 3-D imaging
range continues to expand, and
CAD/CAM is also a hot topic in
dentistry today. At IDEM, we are
proud to present Planmeca Emerald, our new, superfast, accurate
and lightweight intra-oral scanner. It has set a new benchmark for
intra-oral scanning and can be
used as part of many different
workflows.
We want to show how all our
products can be linked with each
other in practice utilising our single software platform’s seamless
integration. The entire treatment
workflow can be fully controlled
and completed in the same Plan-
meca Romexis software, regardless of application: 2-D and 3-D diagnostics and analyses, intra-oral
scanning, CAD, and even milling
and 3-D printing. Everyone talks
about integration these days, but
few can actually implement it at
this level. Planmeca Romexis offers true integration for creating
easy, practical workflows for all
situations.
Based on your previous experiences at IDEM, how important is
the Asia Pacific region for Planmeca?
During the recent decade, we
have already established our
presence in the largest Asian markets, such as China and Japan,
with India also on a very strong
track. Now our focus is also heavily on South East Asia owing to its
growing importance. If one looks
at the population base, South East
Asia is a very interesting region
and holds a great deal of potential—comparable to approximately half that of mainland
China, for example. However, we
must adapt to each specific market in the region and localise our
offering, services and message.
We are currently strengthening
our presence in the region, as we
want our local team to be closer
to our distribution partners and,
of course, end-user customers.
Where can IDEM attendees find
your booth? And do you have any
fun booth activities planned that
you would like to invite congress-goers to?
Our booth number is 4D-01.
Its fresh and friendly design is
brightly visible. Both our local
team and our team from Planmeca’s headquarters are present and
are very eager to meet and serve
all IDEM attendees. I expect much
fun throughout the show!
MEDIA SALES MANAGERS
Antje Kahnt (International)
Melissa Brown (International)
Hélène Carpentier (Western Europe)
Matthias Diessner (Key Accounts)
Weridiana Mageswki (Latin America)
Barbora Solarova (Eastern Europe)
Peter Witteczek (Asia Pacific)
EXECUTIVE PRODUCER
Gernot Meyer
ADVERTISING DISPOSITION
Marius Mezger
DENTAL TRIBUNE INTERNATIONAL GMBH
Holbeinstr. 29, 04229 Leipzig, Germany
Tel.: +49 341 48 474 302
Fax: +49 341 48 474 173
info@dental-tribune.com
www.dental-tribune.com
©2018, Dental Tribune International GmbH.
All rights reserved. Dental Tribune International
makes every effort to report clinical information
and manufacturer’s product news accurately, but
cannot assume responsibility for the validity
of product claims, or for typographical errors.
The publishers also do not assume responsibility
for product names, claims,
or statements made by
advertisers. Opinions expressed
by authors are their own and
may not reflect those of Dental
Tribune International.
[8] =>
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