Cosmetic Tribune U.S. No. 5, 2015Cosmetic Tribune U.S. No. 5, 2015Cosmetic Tribune U.S. No. 5, 2015

Cosmetic Tribune U.S. No. 5, 2015

Science comes first at AACD conference in San Francisco / Events / LVI Core I three-day course enables dentist and team to learn together

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COSMETIC TRIBUNE
The World’s Cosmetic Dentistry Newspaper · U.S. Edition

MAY 2015 — Vol. 8, No. 1

www.dental-tribune.com

Science comes first at AACD
conference in San Francisco
Welcome reception at American Academy
of Cosmetic Dentistry 2015 Scientific Session
will be at California Academy of Sciences
The scientific sessions at AACD 2015 in
San Francisco are described by meeting
organizers as “the world’s most comprehensive continuing education opportunity for cosmetic dental professionals.”
In the lecture halls, renowned dental
educators will present the key concepts
in clinical cosmetic dentistry, May 6–9
at the Moscone West Convention Center.
Dentists and laboratory technicians
will have the opportunity at the 31st Annual AACD Scientific Session to learn the
latest techniques in a wide variety of indepth hands-on workshops.

Continuing education credits
Scientific session attendees are eligible
to earn certified continuing education
credits for their participation at the
AACD Scientific Session. The AACD is a
recognized credit provider for the Academy of General Dentistry, American
Dental Association and National Asso-

ciation of Dental Laboratories.
The Annual AACD Scientific Session is
known for its entertaining and memorable welcome receptions, and San
Francisco 2015 will be no exception. On
Wednesday evening, May 6, after the annual membership meeting (a change in
day from previous years), the AACD 2015
Welcome Reception will take place at the
California Academy of Sciences.
The facility has been described as “one
of the most spectacular and unforgettable venues on Earth.” Home to an aquarium, planetarium and natural history
museum, the science academy offers a
universe of possibilities.
The scientifc session has a three-day
exhibit hall that will be open from
11 a.m.–5 p.m. on Wednesday and from
11 a.m.–7 p.m. on Thursday and Friday.
Learn more at www.aacd.com/sanfran.
(Source: AACD)

The welcome reception at the 2015 American Academy of Cosmetic Dentistry Scientific
Session will take place at the California Academy of Sciences on May 6 from 7:30–10:30 p.m.
Attendees will get to roam the entire facility, perhaps coming face to face with a giant sea
bass at one of the viewing windows into the venue’s massive aquarium. Photo/Tim Griffith,
California Academy of Sciences

Toronto: A global approach to excellence
AACD 2016 is setting sights north of the border
Next year, AACD 2016 is jumping the
border — to Toronto.
Already coming together, the lineup
of progressive, innovative educational
programming being planned for AACD
2016 promises to make attendees feel
light years ahead in their profession.
AACD has a reputation for always trying to outdo itself to bring members and
attendees the best in cosmetic dentistry
education. For the 2016 annual meeting,
organizers are committed to continuing
to build on the meeting’s track record.
In that vein, the 32nd Annual Scientific
Session will have three themed days
that will progress in subject and content.
Themes of “design,” “implementation”
and “realization” will bracket comprehensive, cumulative sessions designed
to create positive influence on your prac-

tice the moment you’re back on the job.
The AACD Professional Education
Committee reminds you that a passport
will be needed for AACD 2016, “but you
will not regret the international travel
after you profit from everything the
conference and Toronto have to offer.”
On the shore of Lake Ontario, Toronto
is Canada’s largest city and home to a diverse population of 2.8 million. It is the
fourth largest city in North America and
leads in sustainability efforts. Toronto
is a global center for business, finance
and the arts and is consistently ranked
as one of the world’s most livable cities.
The city is hosting the Pan-American
Games this summer.
Look for the links coming soon on the
academy’s website, www.aacd.com.
(Source: AACD)

Easy to find an AACD dentist
The AACD recently unveiled new member-directory features that will make
finding an AACD member dentist easier than ever.
The directly has a simplified user interface that enables prospective patients
to easily navigate to find a dentist or lab technician based on member level, location or name. The search results display links to individual member profiles,
which can be customized in a number of ways.
A basic, claimed-profile page can be customized to include a photo, an embedded Google map, contact information and limited patient reviews and scores.
AACD members who want to further customize their claimed-profile page can
include an expanded biography, additional details about their practice, links to
their website and social media accounts, and before-and-after photos of their
work. With a pro account, it’s possible to include unlimited patient reviews posted to multiple review sites instantly.
Just as important, according to the AACD, are the improvements behind the
memory-directly profiles. Regardless of the amount of customization, all of the
profies are designed with the latest in search-engine-optimization strategies.
This means that profiles will show up in all the major Internet searches, making
it even easier for prospective patients to find AACD dentists online.
AACD members can claim profile pages at www.profiles.aacd.com.


[2] =>
Viath

EVENTS

C2

ASDA celebrates
38th anniversary

COSMETIC TRIBUNE
Above,
speaker
Dr Galip
Gurel and
his 6’6”
son.

American Society of Dental
Aesthetics honors members
By David L Hoexter, BA,DMD, FACD,
FICD, Editor-in-Chief, Dental Tribune

The American Society of Dental Aesthetics (ASDA) met this year in Baltimore
for its 38th annual conference. Founded
in 1976, the ASDA is considered the nation’s first esthetic dental society. Others
followed, but only after ASDA founder Dr.
Irwin Smigel courageously bucked the
rigid, monolithic dental organizations of
the era. He stimulated the public to want
more appealing smiles and teeth, and he
encouraged dental professionals to meet
this challenge.
Companies started producing better
and newer products and materials to enable dentists to provide better results.
Public awareness and desire also grew,
creating a watershed in dental esthetics.
One major direction was opened by the
public’s growing demand for whiter teeth
— and the abundance and variety of
products created to address that demand.
Smigel, with Dr. George Friedman,
teamed, led and guided the profession,
thereby protecting the public and dental professionals from abuse. A plethora
of new dental groups were formed to
educate the dental field about the everexpanding numbers of new products and
procedures. Still in a leadership role, the
ASDA should be recognized for its important and seminal contributions to dental
esthetics.
The 2015 meeting had numerous dental
standouts. In particular, Dr. Galip Gurel
from Turkey gave a meticulous and imaginative presentation on “Today’s Practicalities with Tomorrow’s Possibilities.”
Gurel, joined by his towering son (for the
record, 6’6”), was honored with New York
University’s prestigious Smigel Award for
excellence in esthetics. NYU Dean Ken
Beechum presented the award.
AD

Cosmetic Tribune U.S. Edition | May 2015

PRESIDENT & CHIEF EXECUTIVE OFFICER
Eric Seid e.seid@dental-tribune.com
GROUP EDITOR
Kristine Colker k.colker@dental-tribune.com
EDITOR IN CHIEF DENTAL TRIBUNE
Dr. David L. Hoexter feedback@dental-tribune.com

Above, clockwise from top
left, Dr. Robert Weller,
Lucia Smigel, Dr. Paul
Belvedere, Dr. Irwin Smigel
and Dr. David L. Hoexter at
the ASDA reception at the
National Museum of
Dentistry, a Smithsonian
Affiliate museum.

MANAGING EDITOR U.S. AND CANADA EDITIONS
Robert Selleck r.selleck@dental-tribune.com

Left, Dr. Irwin Smigel,
seated at center, is
surrounded by his
children, grandchildren
and other family members
after being honored at the
reception

PRODUCT/ACCOUNT MANAGER
Will Kenyon w.kenyon@dental-tribune.com

Left, Dr Dan Ward, one of the ASDA meeting organizers, in front of
the ‘32 Terrific Teeth’ display at the National Museum of Dentistry.

Photos/Provided by Dr. David L. Hoexter.

Drs. Robert Weller and Paul Belvedere
were awarded lifetime achievement
awards. Also worth noting, Robert Smigel,
son of Dr. and Lucia Smigel, orchestrated
much of the expansive dinner event. The
acclaimed producer, known for his creative work with “Saturday Night Live” and
other top television shows, provided topcaliber entertainment and had me and
the rest of the gathering in stitches.
Credit for organizing the meeting
goes to Drs. Dan Ward, Elliott Mechanic,
Freedman and Marvin Fier. Mechanic
and Ward raised the bar once again with
quality educational offerings. Hands-on
courses were plentiful and well attended.
Among the commercial booths present, I
was happy to see AMERICAS Co. promoting Wolf handpieces once again. These
well-balanced handpieces make it a pleasure to practice dentistry.
One of the events of this ASDA meeting
was an arranged reception for all attendees and their guests at the National Museum of Dentistry, a Smithsonian Affiliate museum in Baltimore that comprises
a building dedicated entirely to dentistry,
one entire section of which is for just esthetic dentistry. And at its center is ASDA
Founder Smigel, depicted in recordings
and movies — with many of his insights

PUBLISHER & CHAIRMAN
Torsten Oemus t.oemus@dental-tribune.com

on display. It is not to be missed by anyone in the oral health field.
I was there in the beginning, when three
pioneering dental leaders decided to initiate and form this first esthetic society.
Dr. Stan Behrman brought orthognatic
surgery into the fold. Dr. Len Linkow, the
pioneer in implants, brought implants.
But it was Smigel who pursued and persisted to create what is now known as the
esthetic field.
The ASDA is noteworthy for another
reason. It not only emphasizes all possibilities of education, techniques and
products, but it is also based on the
warmth of family members, guiding future growth. This was clearly evident during this year’s awards presentation when,
as Smigel and partner/wife Lucia were
presenting awards, they were surprised
by the appearance of their entire family
to help honor them. The couple was surrounded by their son and daughter with
their spouses, as well as a sister, nieces,
nephews and all of the grandchildren.
The special tribute to the Smigels and
their central role with the ASDA reconfirmed the society’s comittment to not
just esthetic dentistry but fostering an
overall atmosphere of professionalism,
education and warmth.

MANAGING EDITOR
Fred Michmershuizen
f.michmershuizen@dental-tribune.com
MANAGING EDITOR
Sierra Rendon s.rendon@dental-tribune.com
PRODUCT/ACCOUNT MANAGER
Humberto Estrada h.estrada@dental-tribune.com

PRODUCT/ACCOUNT MANAGER
Maria Kaiser m.kaiser@dental-tribune.com
MARKETING DIRECTOR
Anna Kataoka a.kataoka@dental-tribune.com
EDUCATION DIRECTOR
Christiane Ferret c.ferret@dtstudyclub.com
ACCOUNTING COORDINATOR
Nirmala Singh n.singh@dental-tribune.com
Tribune America, LLC
116 West 23rd St., Ste. #500
New York, N.Y. 10011
(212) 244-7181
Published by Tribune America
© 2015 Tribune America, LLC
All rights reserved.
Tribune America strives to maintain the utmost accuracy in its news and clinical reports. If you find a
factual error or content that requires clarification,
please contact Managing Editor Robert Selleck at
r.selleck@dental-tribune.com.
Tribune America cannot assume responsibility for
the validity of product claims or for typographical
errors. The publisher also does not assume responsibility for product names or statements made by
advertisers. Opinions expressed by authors are their
own and may not reflect those of Tribune America.
EDITORIAL BOARD
Dr. Joel Berg
Dr. L. Stephen Buchanan
Dr. Arnaldo Castellucci
Dr. Gorden Christensen
Dr. Rella Christensen
Dr. William Dickerson
Hugh Doherty
Dr. James Doundoulakis
Dr. David Garber
Dr. Fay Goldstep
Dr. Howard Glazer
Dr. Harold Heymann
Dr. Karl Leinfelder
Dr. Roger Levin
Dr. Carl E. Misch
Dr. Dan Nathanson
Dr. Chester Redhead
Dr. Irwin Smigel
Dr. Jon Suzuki
Dr. Dennis Tartakow
Dr. Dan Ward


[3] =>
Dental Tribune U.S. Edition | May 2015

INDUSTRY

C3

LVI Core I three-day course enables
dentist and team to learn together
By Mark Duncan, DDS, FAGD, LVIF,
DICOI, FICCMO, Clinical Director, LVI

As a patient, I expect the best care I
can find. As a doctor, I want to deliver
the best care possible. That takes us to
the power of continuing education,
and as doctors we are faced with many
choices in continuing education.
As a way to introduce you to the Las
Vegas Institute for Advanced Dental
Studies, or LVI, I want to outline what
LVI is about and what void it fills in
your practice. The alumni who have
completed programs at LVI were given an independent survey, and unlike
the typical surveys, 99.7 percent said
they love practicing dentistry, and of
those surveyed, 92 percent said they
enjoy their profession more since
they started their training at LVI.
That alone is reason enough to go to
LVI and find out more.

‘Advanced Functional Dentistry:
The Power of Physiologic-Based
Occlusion’
While the programs at LVI cover the
breadth of dentistry, the most powerful and life-changing program is generally reported as Core I, “Advanced
Functional Dentistry: The Power of
Physiologic-Based Occlusion.”
This program is a three-day course
that is designed for doctors and
their teams to learn together about
the power of getting their patients’
physiology on their side. In this program, doctors can learn how to start
the process of taking control of their
practice and start to enjoy the full
benefits of owning their practice and
providing high-quality dentistry.
Whether he or she works in a solo
practice or in a group setting, every
doctor can start the process of creating comprehensive care experiences
for his or her patients.
We will discuss why some cases that
doctors are asked by their patients to
do are actually dangerous cases to restore cosmetically. We will discover
the developmental science behind
how unattractive smiles evolve and
what cases may need the help of auxiliary health care professionals to get
the patient feeling better.
The impact of musculoskeletal
signs and symptoms will be explored
and how the supporting soft tissue is
the most important diagnostic tool
you have — not simply the gingiva,
but the entire soft-tissue support of
the structures not just in the mouth
but also in the rest of the body.

Comprehensive care
A successful restorative practice
doesn’t need to be built on insurance
reimbursement schedules.
An independent business should
stand not on the whims and distractions of a fee schedule but rather on
the ideal benefits of comprehensive

care balanced by the patients’ needs
and desires. Dentistry is a challenging
and thankless business, but it doesn’t
have to be. Through complete and comprehensive diagnosis, there is an amazing world of thank-yous and hugs and
tears that our patients bring to us, but
only when we can change their lives.
The Core I program at LVI is the first
step on that journey.
That’s why when you call, we will answer the phone, “LVI, where lives are
changing daily!”

Las Vegas
Institute for
Advanced Dental
Studies offers
Core I, a threeday course for
doctors and their
teams. Photo/
Provided by Las
Vegas Institute for
Advanced Dental
Studies

AD


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