DT Asia Pacific No. 3, 2018
Asia News / World News / VladMiVa—success comes with persistence / Trends & Applications
Asia News / World News / VladMiVa—success comes with persistence / Trends & Applications
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www.dental-tribune.asia Published in Hong Kong Vol. 16, No. 3 INTERVIEW “FROM A PATIENT TO A FAN” Dental Tribune Asia Pacific had the opportunity to speak with Prof. Hien Ngo about the concept of “life-long oral health” and the major demographic change in ASEAN countries. ” Page 03 W&H Marketing Director Anita Thallinger talks about the background, objectives and challenges of her company’s new image campaign. ” Page 10 Children are not getting dental check-ups early enough, global survey shows By DTI GENEVA, Switzerland: Maintaining a healthy mouth is crucial to keeping it functioning correctly and to maintaining general health and well-being. Ahead of World Oral Health Day, celebrated annually on 20 March to raise global awareness of the prevention and control of oral disease, the FDI World Dental Federation asked parents around the globe how they cared for their children’s oral health growing up. Their responses suggested room for improvement. The survey, carried out online in ten countries and completed by 11,552 adults in total, found that only 13 per cent of parents with children aged 18 and under had taken their child to the dentist before their first birthday—the recommended age for the first dental visit. Most parents first had taken their child to the dentist when he or she was between 1 and 3 years old (24 per cent) or between 4 and 6 years old (22 per cent). Alarmingly, 20 per cent of parents reported never having taken their child for a dental check-up. SAY TH L A E H K IN H T UTH THINK MO “It’s worrying to learn that most children are not getting a dental check-up at the recommended age,” said FDI President Dr Kathryn Kell. “Good oral health habits start early. Parents should visit the dentist after their child’s first tooth starts erupting as a preventive measure to avoid risk of developing early childhood caries. Oral disease can impact every aspect of life and is associated with many general health conditions. This World Oral Health Day, we want people to make the connection between their oral health and general health and understand the impact that one has on the other. Knowing how to protect your mouth and body at all ages contributes to a better quality of life.” Half of the parents who had taken their child to the dentist identified the reason as being a regular dental check-up. However, while this was the most frequent answer in the UK (82 per cent), Sweden (77 per cent), Argentina (65 per cent), France (63 per cent), the US (63 per cent), Australia (56 per HIGHLY AESTHETIC TREATMENT A clinical case involving an interdisciplinary orthodontic, microsurgical and restorative procedure. ” Page 12 cent) and China (34 per cent), the most reported response for having gone to the dentist in Egypt, the ” Page 2 AD Distinguished by innovation Healthy teeth produce a radiant smile. We strive to achieve this goal on a daily basis. It inspires us to search for innovative, economic and esthetic solutions for direct filling procedures and the fabrication of indirect, fixed or removable restorations, so that you have quality products at your disposal to help people regain a beautiful smile. www.ivoclarvivadent.com Ivoclar Vivadent AG Bendererstr. 2 | FL-9494 Schaan | Liechtenstein | Tel.: +423 / 235 35 35 | Fax: +423 / 235 33 60 AD From a patient to a fan: Together we make it happen. wh.com #patient2fan[2] =>DTAP0318_01-16.pdf ASIA NEWS 02 “ Page 1 Dental Tribune Asia Pacific Edition | 3/2018 IMPRINT Peter WITTECZEK (Asia Pacific) Weridiana MAGESWKI (Latin America) GROUP EDITOR: EXECUTIVE PRODUCER: Daniel ZIMMERMANN newsroom@dental-tribune.com Tel.: +44 161 223 1830 MANAGING EDITOR AP: Gernot MEYER ADVERTISING DISPOSITION: Marius MEZGER DESIGNER: Daniel ZIMMERMANN Matthias ABICHT EDITOR: Yvonne BACHMANN EDITOR/SOCIAL MEDIA MANAGER: Published by DT Asia Pacific Ltd. Monique MEHLER DENTAL TRIBUNE INTERNATIONAL MANAGING EDITOR & HEAD OF DTI COMMUNICATION SERVICES: Holbeinstr. 29, 04229, Leipzig, Germany Tel.: +49 341 48474-302 Fax: +49 341 48474-173 info@dental-tribune.com www.dental-tribune.com Marc CHALUPSKY TEAM ASSISTANT: Julia MACIEJEK Regional Offices: COPY EDITORS: SAY EALTH H K IN H T H T U O THINK M Sabrina RAAFF Ann-Katrin PAULICK DT ASIA PACIFIC LTD. Torsten R. OEMUS c/o Yonto Risio Communications Ltd, Room 1406, Rightful Centre, 12 Tak Hing Street, Jordan, Kowloon, Hong Kong Tel.: +852 3113 6177 Fax: +852 3113 6199 CHIEF FINANCIAL OFFICER: UNITED KINGDOM CLINICAL EDITORS: Magda WOJTKIEWICZ Nathalie SCHÜLLER PUBLISHER/PRESIDENT/CEO: Claudia SALWICZEK-MAJONEK 535, Stillwater Drive 5 Manchester M11 4TF Tel.: +44 161 223 1830 www.dental-tribune.co.uk PROJECT MANAGER ONLINE: DENTAL TRIBUNE AMERICA, LLC Dan WUNDERLICH BUSINESS DEVELOPMENT MANAGER: © Monkey Business Images/Shutterstock.com Tom CARVALHO JUNIOR PROJECT MANAGER ONLINE: Hannes KUSCHICK Philippines and Morocco was pain or discomfort in their child’s mouth (56 per cent, 43 per cent and 38 per cent, respectively). More than 43 per cent of the parents said that they personally ensured that their child’s teeth were brushed before bedtime to avoid oral disease—a key message promoted by the FDI. The survey also found that 40 per cent of parents supervised their child’s toothbrushing twice a day, and 38 per cent of them said they limited sugary foods and drinks in their child’s diet to prevent oral disease. Only 26 per cent reported personally having cleaned their child’s teeth from as soon as the first tooth erupted, and just 8 per cent mentioned having encouraged their child to wear a mouth guard when playing sport. The FDI recommends practising good oral care, avoiding risk factors such as an unhealthy diet—particularly one high in sugar—and having regular dental check-ups to protect oral health and general health at all ages. Parents should start cleaning their child’s teeth before bedtime with the eruption of the first tooth, supervise toothbrushing twice a day with a small amount of fluoride toothpaste, and schedule regular dental check-ups, starting no later than the first birthday. E-LEARNING MANAGER: 116 West 23rd Street, Suite 500, New York, NY 10011, USA Tel.: +1 212 244 7181 Fax: +1 212 224 7185 © 2018, Dental Tribune International GmbH Lars HOFFMANN MARKETING SERVICES: Nadine DEHMEL SALES SERVICES: Nicole ANDRÄ ACCOUNTING SERVICES: Anja MAYWALD Karen HAMATSCHEK Manuela HUNGER MEDIA SALES MANAGER: Antje KAHNT (International) Barbora SOLAROVA (Eastern Europe) Hélène CARPENTIER (Western Europe) Maria KAISER (North America) Matthias DIESSNER (Key Accounts) Melissa BROWN (International) All rights reserved. Dental Tribune makes every effort to report clinical information and manufacturer’s product news accurately, but cannot assume responsibility for the validity of product claims, or for typographical errors. The publishers also do not assume responsibility for product names or claims, or statements made by advertisers. Opinions expressed by authors are their own and may not reflect those of Dental Tribune International. Scan this code to subscribe our weekly Dental Tribune AP e-newsletter. AD • Non-precious dental alloys on nickel-chrome base System KN and System NH • Non-precious dental alloys on cobalt-chrome base System NE and System Duro • Partial alloy System MG • CAD/CAM discs on cobalt-chrome base System NE-Blank and System Soft-Blank • CAD/CAM disc on titanium base System Ti5-Blank • Investment for crowns and bridges ADENTA-VEST CB • Investment for partial denture ADENTA-VEST PA Adentatec GmbH Konrad-Adenauer-Str. 13 50996 Koeln-GERMANY Phone + 49 2 21 - 35 96 - 100 Fax + 49 2 21 - 35 96 - 170 info@adentatec.com www.adentatec.com[3] =>DTAP0318_01-16.pdf ASIA NEWS Dental Tribune Asia Pacific Edition | 3/2018 03 “The oral environment becomes more hostile with age” An interview with Prof. Hien Ngo Professor Hien Ngo has extensive experience in private practice, research and education. Over the last 30 years, he has been active as an international speaker on cariology, minimal intervention and restorative dentistry. At present, his focus in research revolves around the clinical management of caries, especially in elderly and medically compromised patients and the interactions between glass ionomers and the oral environment. Dental Tribune Asia Pacific had the opportunity to speak to him prior to his presentation at IDEM 2018 in Singapore about the concept of “lifelong oral health” and the major demographic change in ASEAN countries. There is a global phenomenon of population ageing on an unprece- dented scale. What is the situation in South East Asia? Ageing is universal and there is no exception among ASEAN countries. It is expected that the percentage of the population aged AD Fluor Protector N The protective fluoride varnish Prof. Hien Ngo Dental Tribune Asia Pacific: The term “lifelong oral health” was used by the FDI World Dental Federation in one of its policy statements. What does it mean? Prof. Hien Ngo: Previously, edentulous among older individuals was accepted as a norm. However, with recent advances in preventive and restorative dentistry, the FDI stated, “The goal of reaching old age with a full set of teeth is feasible if preventive measures and oral healthcare are accessible throughout life.” The key term here is “throughout life” because a good oral health foundation in childhood is the key determinant of oral health at a later stage in life. Lifelong Oral Health was the title of a policy statement that was adopted by the FDI General Assembly in August 2017. It identified the four pillars supporting lifelong oral health as oral health promotion, risk assessment, disease prevention and early diagnosis and intervention at all stages of life. These four pillars will form the framework for discussing clinical cases during the Silver Wave symposium at IDEM. Superior protection against dental caries and erosion The varnish for an immediate fluoridation of enamel • Homogeneous solution • Immediately ready for use • High-yield delivery form www.ivoclarvivadent.com Ivoclar Vivadent AG Bendererstr. 2 | 9494 Schaan | Liechtenstein | Tel. +423 235 35 35 | Fax +423 235 33 60[4] =>DTAP0318_01-16.pdf ASIA NEWS 04 “Ageing is universal and there is no exception among ASEAN countries.” over 60 will more than double in the next 30 years. By 2050, 2 out of 10 people in the region will be aged over 60. However, the pace of change is much faster in Singapore than in neighbouring countries. It is predicted that by 2050, 4 out of 10 Singaporeans will be over 60 while this ratio will be 2 out of 10 in Indonesia and approximately 3 out of 10 in Thailand and Vietnam. Dental Tribune Asia Pacific Edition | 3/2018 What are the consequences of this demographic change for oral health professionals? If you are working in the private sector, it means that a higher portion of your clientele base will be older individuals and most of them will be dentate. As they belong to the baby boomer generation and were born between 1946 and 1964, they grew up during a period of rising living standards after economic prosperity, so their expectations are different from previous generations. AD www.idem-singapore.com 13 -15 APRIL 2018 SUNTEC SINGAPORE THE LEADING DENTAL EXHIBITION AND CONFERENCE IN ASIA PACIFIC THE BUSINESS OF DENTISTRY The Australian Institute of Health and Welfare proposed a broad classification for this group: active and capable, limited activity and capability and very limited activity and capability. For the last two groups, you may need to modify your practice to allow accessibility, or there is the option of referring them to specialised public institutions and specialists. For clinicians, the care pathways for elderly patients are more complex, as damage to their dentition is accumulative, so its manifestation is much more severe later in life. The oral environment also becomes more hostile with age. Root caries, which are rare in younger individuals, are common in the older patients. “…the care pathways for elderly patients are more complex...” BUSINESS MATCHING Schedule your meetings with buyers, traders and distributors before you step foot into IDEM! With only 3 days of exhibition, every minute counts. Plan your meetings ahead of time to maximise your visit and increase the number of interactions you have with relevant potential business partners with the IDEM business matching platform. INTERNATIONAL GUEST PERKS CHANGI AIRPORT MEET OVER 500 EXHIBITORS SPREAD OVER 20,000sqm International Participants to IDEM 2018 will receive a $20 voucher at Changi Airport. Simply register for IDEM to qualify. (Terms and conditions apply.) OF EXHIBITION SPACE UBER Promotional fares are available for travel to and from Suntec Singapore during show days. SINGAPORE AIRLINES REPRESENTING SUPPORTED BY COUNTRIES NATIONAL PAVILIONS 38 13 Attractive airfare deals for selected flights are available when booked using IDEM 2018 preferred code: ME17004. FREE ENTRY TO THE EXHIBITION IF YOU REGISTER BEFORE 30 MARCH Registration RegistrationPte Ltd Koelnmesse Koelnmesse Pte Ltd Ms. Cindy Tantarica Cindy Tantarica T:Ms. +65 6500 6700 +65 6500 6700 E:T:idem-reg@koelnmesse.com.sg E: idem-reg@koelnmesse.com.sg Connect with us Connect us IDEMwith Singapore IDEM Singapore IDEM Singapore IDEM Singapore idem.sg idem.sg Endorsed by Endorsed by Supported by Supported by Held in Held in Organised by Organised by Singapore Dental Association Singapore Dental Association When these conditions are coupled with either severe health or mental illness, then referral to a specialist in geriatric dentistry could be required. Gerodontology is now a recognised dental specialty; however, specialists in this field are still not common in ASEAN countries. The engagement of international bodies such as the FDI and WHO on the concept of lifelong oral health will encourage healthy discussions and policy developments to ensure that preventive measures and oral healthcare are accessible. What is happening in this field during the IDEM conference in Singapore? Singapore recognised the importance of this major demographic change and has made large investments to ensure that lifelong oral health is delivered to its population. With the Silver Wave Symposium at IDEM 2018 on Saturday 14 April, there will be a full day dedicated to managing the ageing population and patients. Six international speakers and clinicians will be brought together to discuss the management of oral health issues, of the ageing population, and of older individuals. The day will start with discussions on the changes that were made in the public health and education institutions, then move on to clinical issues. The day will be clinically oriented and discussions will be patient focused. The symposium will be supported by The Silver Wave booklet, which will be distributed during IDEM.[5] =>DTAP0318_01-16.pdf Dental Tribune International ESSENTIAL DENTAL MEDIA www.dental-tribune.com[6] =>DTAP0318_01-16.pdf WORLD NEWS 06 Dental Tribune Asia Pacific Edition | 3/2018 Study shows toothpastes do not protect fully against erosion and hypersensitivity By DTI BERN, Switzerland: Over the years, more and more toothpastes have been released on to the market claiming to aid with one thing or another—with a particular focus on dentine hypersensitivity and dental erosion. However, in a new study, researchers have shown that, out of nine analysed toothpastes, none were capable of mitigating enamel surface loss, a key factor in tooth erosion and dentine hypersensitivity. Conducted at the University of Bern in Switzerland with the participation of a researcher supported by a scholarship from the São Paulo Research Foundation, the researchers tested eight toothpastes claiming to be anti-erosive and/or desensitising and one control toothpaste, all of which are available from pharmacies in Brazil and Europe. and not as a full treatment. According to João-Souza, at least three factors are required for a comprehensive approach: treatment prescribed by a dentist, use of an appropriate toothpaste and a change in lifestyle. “Dental erosion is multifactorial. It has to do with brushing, and above all, with diet. Food and drink are increasingly acidic as a result of industrial processing,” she said. “Research has shown that dentine must be exposed with open tubules in order for there to be hypersensitivity, and erosion is one of the causes of dentine exposure. This is why, in our study, we analysed toothpastes that claim to be anti-erosive and/or desensitising,” said lead author of the study Dr Samira Helena JoãoSouza, a PhD student at the Department of Restorative Dentistry at the University of São Paulo’s School of Dentistry in Brazil. To simulate the effect on tooth enamel of brushing once a day with exposure to an acid solution for five consecutive days, the study used human premolars donated for scientific research purposes, artificial saliva and an automatic brushing machine. The physical analysis consisted of weighing the abrasive particles contained in the toothpastes, measuring their size and testing the ease with which the toothpaste mixed with artifi- © gvictoria/Shutterstock.com cial saliva could be spread on the tooth surface. According to the results, all of the analysed toothpastes caused progressive tooth surface loss in the five-day period. “None of them was better than the others. Indication will depend on each case. The test showed that some [toothpastes] caused less surface loss than others, but they all resem- bled the control toothpaste [for] this criterion. Statistically, they were all similar, although numerically, there were differences,” said co-author of the article and João-Souza’s doctoral supervisor, Dr Ana Cecília Corrêa Aranha. The authors of the study emphasised that these toothpastes perform a function, but that they should be used as a complement “We’re now working on other studies relating to dentine in order to think about possibilities, given that none of these toothpastes was found capable of preventing dental erosion or dentine hypersensitivity, which is a cause of concern,” said Aranha. The study “Chemical and physical factors of desensitizing and/or anti-erosive toothpastes associated with lower erosive tooth wear” was published on 20 December 2017 in the Scientific Reports journal. Wine polyphenols may prevent caries and periodontal disease By DTI WASHINGTON, US: Evidence suggests that sipping red wine has several health benefits for the body, possibly because of the beverage’s abundant and structurally diverse polyphenols and probiotic strains. Now, a study, published through the American Chemical Society, has reported that wine polyphenols might also be good for oral health by preventing the adhe- sion of bacteria that could cause periodontitis and other diseases. Conventionally, some health benefits of polyphenols have been attributed to these compounds being antioxidants, meaning they likely protect the body from harm caused by free radicals. However, recent research indicates that polyphenols might also promote health by actively interacting with bacteria in the gut. Study author Dr M. Victoria Moreno-Arribas, Director of the Instituto de Investi- gación en Ciencias de la Alimentación, Madrid, Spain, and her colleagues aimed to investigate whether wine and grape polyphenols would also protect teeth and gingivae, and how this could work on a molecular level. The Spanish researchers studied the effect of two red wine polyphenols, as well as commercially available grape seed and red wine extracts, on Porphyromonas gingivalis, Fusobacterium nucleatum and Streptococcus mutans bacteria, which are associated with dental caries and periodontal disease. Working with cells that model gingival tissue, they found that the two wine polyphenols— caffeic and p-coumaric acids—in isolation were generally better than the total wine extracts at reducing the bacteria’s ability to adhere to the cells. When combined with Streptococcus dentisani, which is believed to be an oral probiotic, the polyphenols had an even better anti-adhesive capacity. The researchers also showed that metabolites formed when digestion of the polyphenols begins in the mouth might be responsible for some of these effects. The study, titled “Inhibition of oral pathogens adhesion to human gingival fibroblasts by wine polyphenols alone and in combination with an oral probiotic,” was published online in the Journal of Agricultural and Food Chemistry on 21 February. AD Light-curing micro-hybrid composite • Applicable for various indications and all cavity classes • High translucency and a perfect colour adaption • Polishable to a high gloss • Excellent physical properties for durable fillings • High filler content • Packable consistency (also available as Composan LCM flow) Glass Ionomer Filling Cement • For fillings of classe I, III and IV • Excellent biocompatibility and low acidity • High compressive strength • No temperature rise during setting • Enamel-like translucency • Excellent radiopacity • Stable and abrasion resistant Visit www.promedica.de to see all our products Dental Material GmbH 24537 Neumünster / Germany Tel. +49 43 21 / 5 41 73 Fax +49 43 21 / 5 19 08 eMail info@promedica.de Internet www.promedica.de[7] =>DTAP0318_01-16.pdf BUSINESS Dental Tribune Asia Pacific Edition | 3/2018 07 ADIA and BDIA to sign agreement and strengthen ties By DTI SYDNEY, Australia: Seeking to strengthen existing ties, the Australian Dental Industry Association (ADIA) and the British Dental Industry Association (BDIA) have signed a cooperative agreement in March. Formalising their informal working relationship of more than 50 years, the new agreement is intended to aid in mutual interests through the sharing of information, working with regulatory offices and promoting their respective members’ products overseas. As part of their collaborative work, both organisations will be hosting national pavilions at key international dental trade shows, such as the International Dental Show in Cologne in Germany and the International Dental Exhibition and Meeting in Singapore. The agreement was signed at ADX18 Sydney, Australia’s premier dental event and the nation’s largest healthcare trade show. AD The fast way to esthetic perfection. The natural fine-structure feldspar veneering ceramic for zirconia frameworks. “The dental industry in Australia and Britain jointly understand the importance of the role that industry has in supporting dental professionals to deliver optimal oral health. This is achieved © Stokkete/Shutterstock.com ADIA and the BDIA share the policy objective of achieving convergence of the regulations for the market approval of medical devices. According to ADIA, given that in Australia and in Britain the regulatory framework for the approval of medical devices is based upon that of the European Union, the two organisations will benefit owing to a broad understanding and different perspectives on the same regulatory approach. 3519E through the investment by dental product manufacturers in new and innovative patient treatment options and in this area there is so much that the ADIA and BDIA membership can learn from each other,” said ADIA CEO Troy Williams. VITAVM 9 ® • Excellent light dynamics and optimum physical properties thanks to the fine-structure ceramic • Excellent modeling characteristics for fast and accurate application of the ceramic “In the context of Brexit it’s likely that, in many respects, Britain’s dental product regulatory framework may eventually look increasingly like that of Australia. We expect that in the coming years, just like in Australia, the regulations will be based heavily upon those of Europe but with some opportunities for important changes that reflect local conditions,” said BDIA Chief Executive Edmund Proffitt. • Process reliability thanks to long-standing experience www.vita-zahnfabrik.com facebook.com/vita.zahnfabrik VITA – perfect match.[8] =>DTAP0318_01-16.pdf ADVERTORIAL 08 Dental Tribune Asia Pacific Edition | 3/2018 VladMiVa— success comes with persistence By VladMiVa Employees of VLADMIVA company VladMiVa, a large Russian holding company that unites a number of Belgorod-based companies and is invested in the development and manufacturing of materials, tools and equipment for dentistry, celebrated its 25th anniversary in 2017. General Manager Vladimir Chuev VladMiVa’s activities and products have not only been recognised nationally and by the Commonwealth of Independent States (CIS) countries, but also in the global dental market, the company is known as the largest manufacturer of dental materials and instruments in Russia. On the night of the anniversary, we interviewed the founder and general manager of VladMiVa, Vladimir Chuev, who is also a doctor of technical sciences and a professor and the head of the Department of Medical and Technical Systems at Belgorod State University (BSU). Prof. Vladimir Chuev, tell us the story of how your enterprise began. Prof. Chuev: The critical moment when people are “on the edge” is often a decisive moment. Someone drops his hands and someone starts to act despite of their fears, difficulties and an uncertain future. In 1992, the state funding for the laboratory that I directed was stopped, but our developments were of an applied nature, so we could try to find use for them. I decided to create a commercial enterprise, invested my own savings in it and convinced almost all my colleagues to stay and work with me. Our first development was very successful. In the same year, 1992, we received a silver medal from the USSR Exhibition of Achievements of the National Economy for the technology we developed to manufacture amalgam fillings. The next important step was the development of a technology for the production of dental cements for the Voronezh-based enterprise, Raduga-R. Our first success inspired our small team. VladMiVa consists of a group of companies. What kind of companies are they and which idea unites them? We very quickly realised that focussing only on technological development is not very promising business. Therefore, in 1994, the commercial department began its work. We started with direct sales on 2 m² of exhibition space—that seems ridiculous today—but we managed to find our customers and see a clear picture of real consumer demand. In 1998, JSC «VLADMIVA» EXPERIMENTAL PLANT was opened. The idea of “Development— Production—Realisation”, upon which we laid the foundation of the company’s activities, was soon realised. Between 2001 and 2002, we mastered the production of dental equipment and diamond burs and by 2009 we had produced more than two hundred kinds of products. In 2004, we opened our own dental centre, which was not only a place to confirm the high quality of our materials, but also a prime example of a world-class dental centre. The holding company today also includes Trade House, our own transport company with branches across Russia. Over the past 25 years, the number of employees has grown from four to four hundred, we produce more than three hundred kinds of products and our consumers are not only in Russia, but also in more than 50 countries around the world. The main activities of the company today include the development and manufacturing of medical products for dentistry, providing raw materials for their development, pharmaceutical production, the production of modern disinfectants for medical institutions, developing veterinary medicine and consumer services. Do you participate in programs with state support? What is the role of science and education in your work? The first aid that we received from the state was a small grant from the Foundation for Assistance to Small Innovative Enter- Experimental Plant prises in Science and Technology. Since 1997, we have participated in many programs of the foundation and are very grateful to its leadership for their assistance. Participation, together with the BSU, in the federal project on government’s resolution of the RF No. 218 became an interesting experience and has led to the emergence of the first Russian certified nanocomposite, DentLight as well as the creation of two small innovative enterprises, NANOAPATIT and Keramos-BSU. We also actively cooperate with leading scientific centres, such as the Federal State Institution Central Research Institute of Dental and Maxillofacial Surgery, Dmitry Mendeleev University of Chemical Technology of Russia, Moscow State University of Medicine and Dentistry, Samara State University, I.M. Sechenov First Moscow State Medical University and Tula State Medical Academy. By 2010, the employees of VladMiVa have among them received four PhD degrees as well as a doctoral thesis. Furthermore, at the Department of Medical and Technical Systems at BSU, the nominal audience of VladMiVa was opened and five scholarships were awarded to the best students. Our dental centre is also a clinical base for these students. We want to realise one more idea, which is to further educate our young employees. What about your employees today? How do you solve their social problems? Today, our companies employ a total of 400 people of different professions. Of course, like any other company, we experience a shortage of skilled employees, such as technologists, but this does not diminish the quality of our work. We value each of our employees. Even in the most difficult times of crisis, we do not delay the payment of wages. We also never refuse payments on sick leave or on paid leave. We have developed a corporate program of material assistance to employees who are in difficult socioeconomic situations.[9] =>DTAP0318_01-16.pdf ADVERTORIAL Dental Tribune Asia Pacific Edition | 3/2018 09 Medical and technical systems department NC machine Surgical osteoplastic materials section Technical Control Department Technological section Warehouse All our employees also receive dental care on preferential terms. We have also built a new plant with a work environment that meets all the modern requirements of labour protection. For 25 years, we have formed corporate traditions, such as joint holidays and excursions where the families of our employees participate and we can enjoy children’s performances and competitions. We try to create a comfortable environment for all our people. We have built a chapel, planted flowers and always aim to provide good production and living conditions. We respect our veterans. We also love our city Belgorod and participate in its development. VladMiVa products have a high quality. Can they keep up with, or even replace, the imported goods? In 2011, our production received a Certificate of Compliance with the requirements of International Standards (ISO 13485:2003). Later, we obtained the right to label our products with the mark of European conformity (CE), which means compliance with EU standards. In 2014, JSC «VLADMIVA» became one of the first 25 enterprises that have the right to label their products as “Russian nanotechnological products”, which is a confirmation of the high quality of our products. Out of our three hundred products, more than 190 are in demand on the foreign market. In Russia, we have to overcome the phenomenon of “Westernism” in dentistry and persuade consumers through systematic participation in exhibitions, conferences and seminars that “Made in Russia” means quality. We are always pleased to offer to Russian dentists a large selection of dental materials, including prophylactic, restorative or treating materials, as well as materials for paediatric dentistry, biomaterials for the regeneration of bone tissue and various tools, of excellent quality, at a reasonable price. AD Cements packing Composites section Crucibles production[10] =>DTAP0318_01-16.pdf TRENDS & APPLICATIONS TRENDS & APPLICATIONS 10 Dental Tribune Asia Pacific Edition | 3/2018 “From a patient to a fan” An interview with W&H Marketing Director Anita Thallinger about the company’s new image campaign One could describe them as everyday heroes: the dentists and dental professionals who, through their dedication, professional skill or simply a friendly smile, manage to transform dental appointments into positive experiences for their patients. They do this simply because they care and want to ensure Dr X. Pert. their patients feel comfortable. This is precisely the focus of W&H’s new image campaign, “From a patient to a fan”, which aims to put the spotlight on dentists and their AD teams. In this interview, W&H Marketing Director Anita Thallinger talks about the background, objectives and challenges of the company’s new advertising campaign. In February, the new W&H image campaign was launched in dental markets worldwide. What objectives were set for the new campaign? Anita Thallinger: One of the objectives of the new campaign, of course, is to draw the attention of the world of dentistry to W&H and to distinguish the company from the competition. Moreover, we want to show dentists and their practice teams that W&H is there for them as a solutions provider and does its utmost to support them in overcoming their day-to-day challenges. W&H’s new image campaign does not focus on the company itself, but on dentists and their teams. Why did you choose this approach? We want our customers to know that W&H values their work, dedication and skills. As a manufacturer of innovative dental solutions, it is our aim to provide users with products that offer added value. As practice teams need to give patients their undivided attention throughout W&H Marketing Director Anita Thallinger (right) talking to W&H Corporate Communication Manager Susanne Kreuzhuber about the background, objectives and challenges of the new image campaign. the entire treatment process, W&H sees its primary task as being to optimise and facilitate the workflow. Our innovative products are not only high in quality, but also intuitive, reliable and above all precise in their functioning. Our goal is to support dentists and their teams and offer them products that meet these requirements. The new campaign features smiling dentists and patients. What makes your current campaign different from that of your competitors? At first glance, the new image campaign seems to take a very traditional approach compared with our previous campaign. However, W&H is known for its slightly tongue-in-cheek advertisements. This is evident in the current campaign from the names given to the dentists in the ads. If someone is exceptionally good at something, or becomes synonymous with something, he or she becomes the epitome of it, thereby gaining fans. W&H has applied this approach in the new campaign. In the eyes of patients, the dentists pictured in the advertisements become Dr Phil Good, Dr X. Pert, Dr I. Novativ, Dr S. Mile, Dr I. Trust or Dr Sue Perstar, and thus become the living embodiment of trust, well-being, expertise, happiness and innovative spirit. Instead of using models, you put W&H employees at centre stage for the campaign. Why did you opt for this approach, and how did your colleagues feel about the photo shoot? At W&H, the concept of togetherness plays an important role. Our employees are in contact with at least one area of dentistry every day. They enjoyed the change of perspective and putting themselves in our customers’ shoes. For the photo shoot itself, we were able to find three dentists in Salzburg in Austria who offered their modern facilities as sets. The dentists and their assistants were also on hand to offer advice during production; that is why the images look authentic. I think the fun that all the participants had in the process is evident from the emotion in the photos. Have you already received some initial feedback on the image campaign from your customers and partners? What has the response been? We carried out a survey involving around 100 dentists during the development phase. The concept in itself, the idea with the names and many other aspects were put to the test and received excellent feedback across the board. So, we are looking forward to an exciting year. Thank you very much for taking the time to answer our questions. With its new image campaign W&H places dentists and dental professionals in focus. W&H supports the practice team with its daily work and, thanks to its innovative product portfolio, is a cornerstone of its success, according to the company.[11] =>DTAP0318_01-16.pdf [12] =>DTAP0318_01-16.pdf TRENDS & APPLICATIONS 12 Dental Tribune Asia Pacific Edition | 3/2018 Highly aesthetic interdisciplinary treatment How fine-structure feldspathic ceramic can bestow a natural smile By Dr Babak Varzideh & Ludger Schlütter, Germany The smile dwells only on the lips, but laughter has its place and its grace among the teeth, noted the French scholar Joseph Joubert in the nineteenth century. Tooth morphology, surface texture, the interplay of colour and light, as well as tooth position, all have a decisive effect on laughter. However, for rehabilitation of the aesthetic zone, the smile line and the gingival margin must be taken into consideration in the treatment plan in order to make the patient’s smile complete.1 Often, a matter of millimetres determines whether something is perceived as aesthetic or not.2 As a result, meticulous planning and consistent and active involvement of the patient are even more important in developing the final treatment result.3 This is the only way for the final restoration central incisors appeared to have shifted in the vestibular direction and had left the dental arch. The vitality test was positive. Massive diastemata could be seen between teeth #11 and 21, as well as between teeth #21 and 22. On the mesial surface of tooth #12, an attempt had been made to cosmetically compensate for the tooth gap with composite. A palatal splinting of teeth #11 and 21 with a retainer wire was visible through the gap. A recession at tooth #11 interrupted the harmonious course of the gingival margin. In the vestibular area, generalised decalcification could be seen, indicating fixed orthodontic treatment. Functional disorders were not diagnosed. Habitual intercuspation and central condylar position did not show any deviation. Moderate bone loss could be seen at teeth #11 and 21 in radiographs. 2 result. For this purpose, the self-hardening composite material Structur 3 (VOCO) was applied to the silicone key and it was repositioned in the patient’s mouth. This produced a long-term temporary that was similar to the wax-up. The patient was now able to obtain a first impression of the appearance of the final restoration. Highly aesthetic material selection The decision was made for a splinted restoration of teeth #11 and 21 to relieve the teeth functionally and to ensure a long-term fixation of the orthodontic result at the same time. In order to produce highly aesthetic work, the dentist and dental technician decided on a zirconium dioxide framework 3 1 Fig. 1: Initial situation with PFM crowns and diastemata. lope technique).7 For optimal healing, the fixation was performed with microsurgical single-button sutures. The consistent proximal splinting of the temporary on the incisors also allowed a tensionfree, coronal fixation of the gingival area through double-crossed sutures (Fig. 3).8 After the gingival architecture had stabilised as de- portion of 1M1 in the mixing ratio in order to achieve a fresher effect and to compensate for the opaquer zirconium dioxide framework. Preparation in enamel Owing to the initial caries, a classic veneer preparation was carried out on teeth #12 and 22. In do- 4 Fig. 2: Idealised wax-up with labial trimming.—Fig. 3: State after microsurgical gingiva correction at tooth #11.—Fig. 4: Precise shade-taking procedure with the VITA Toothguide 3D-MASTER. to be harmoniously integrated into the overall appearance and invisibly attractive to the observer. In the following case, this could only be achieved by an interdisciplinary orthodontic, microsurgical and restorative procedure.4 Case description A 28-year-old female patient presented to the dental practice stating that she was dissatisfied with the aesthetics of her maxillary anterior. At the age of 8, she had had a bicycle accident that led to a crown fracture without pulp involvement of teeth #11 and 21. Up to this point, the accident had significantly affected the patient’s appearance. Up to her 20th birthday, dentists had tried to stabilise the situation with composite. In the end, teeth #11 and 21 were restored with porcelain-fused-tometal (PFM) crowns (Fig. 1). At first glance, the crowns seemed dull, without any interplay of light, and showed exposed metallic crown margins. Furthermore, the restorations were oversized in the incisal area and did not match the remaining teeth or the face of the young woman. In general, the The young woman had already visited numerous dental practices and several dentists had even warned her that little could be done. Her expectations and psychological strain were correspondingly high. Orthodontics and wax-up After eight months of orthodontic treatment using a multiband appliance, teeth #11 and 21 were harmoniously integrated into the dental arch. During the course of the therapy, it was possible to reduce the diastemata and level the asymmetrical tooth position for the subsequent restoration. A model of the maxilla was created using an anatomical impression and could be idealised with a wax-up on the maxillary incisors (Fig. 2).5 The course of the gingival margin was subtractively corrected through labial trimming. A key was made of this target state with kneading silicone. The PFM crowns were slit and removed at the next session. The stumps were prepared again, and the incisors were then restored with a splinted temporary to fix the orthodontic made of pre-coloured VITA YZ TColor LL1/light (VITA Zahnfabrik). The high-strength material ensures a high stability, and its opacity reliably covers discoloured dentine areas. The framework was to be veneered with the fine-structure feldspathic ceramic VITA VM 9 (VITA Zahnfabrik) to ensure a natural and youthful interplay of colour and light of the restoration. Similar to this and in the same operation, extremely thin veneers were to be layered on teeth #12 and 22, also with VITA VM 9, to guarantee the structural harmony of the four adjacent layers.6 Plastic microsurgery Even after the orthodontic treatment and the idealising temporary restoration, gingival flaws could still be seen at tooth #11. Together with the patient, the decision was made for a microsurgical correction of this vestibular recession. In the course of the gingival management, a free mucosal graft was harvested from the palate. After the minimally invasive sulcular preparation of a mucosal pocket at tooth #11 vestibularly, the autologous connective tissue was plastically positioned (enve- sired, tooth shade determination and preparation followed. Three-dimensional colour space In order to prevent the teeth from drying out and thereby to avoid determining a basic tooth shade that was too light, the tooth shade was determined with the VITA Toothguide 3D-MASTER (VITA Zahnfabrik) before the preparation (Fig. 4).9 This method allows an absolutely precise tooth shade determination in three quick and systematic steps, since the complete 3-D tooth shade space can be reproduced here. In the first step, the basic value is determined. Then, the correct chroma is selected and the hue is matched. This shade-taking procedure with a larger shade spectrum has especially proven its worth in the highly aesthetic area. In this case, the tooth shade determination was oriented to the opposing dentition and the remaining teeth #12 and 22. A mixture of 1M2 (80 %) and 1M1 (20 %) was determined for the veneering on teeth #12 and 22 (Fig. 5). For teeth #11 and 21, the decision was made for a larger pro- 5 Fig. 5: Diagram of the tooth shade-taking procedure. ing so, careful attention was paid to the retention in enamel and to the removal of demineralised areas in order to ensure optimised adhesive bonding during the course of treatment.10 Teeth #11 and 21 were cleaned just before impression taking. The minimally invasive preparation on teeth #12 and 22 was performed with a fine-grain torpedoshaped bur and a flame-shaped bur. The iso-gingival preparation margin showed a considerable chamfer and stretched from the vestibular area into the interdental areas, then tapered out straight in the palatal direction. The incisal area was only slightly rounded off. The impression was taken with Aq-[13] =>DTAP0318_01-16.pdf – regular e-news delivered to your inbox – individualized content according to your specialty & region – latest industry developments – event specials – exclusive interviews with key opinion leaders – product information – clinical cases – job adverts Sign up to the finest e-read in dentistry www.dental-tribune.com[14] =>DTAP0318_01-16.pdf TRENDS & APPLICATIONS 14 6 7 Dental Tribune Asia Pacific Edition | 3/2018 8 Fig. 6: Master model with heat-resistant stumps and zirconium dioxide framework.—Fig. 7: Natural-looking layering of VITA VM 9 with silicone key.—Fig. 8: The finished restorations on the control model. uasil Ultra (Dentsply Sirona). This was used as the basis for creating a master model with heat-resistant stumps at teeth #12 and 22 (Fig. 6). The silicone key based on the wax-up was now used to create a splinted temporary also with Structur 3 directly in the patient’s mouth. The temporary was cemented in the crown area with Temp-Bond (Kerr), and the veneers were temporarily fixed with spot etching. Natural-looking layering The heat-resistant stumps were fabricated with the metalfree investment material Cosmotech VEST (GC). This investment material has a coefficient of thermal expansion (CTE) of 13 for metal–ceramic restorations, which prevents tension and cracks during the firing processes in the furnace. The CTE of the stump surface was adjusted to a CTE of 9 through a double-connector firing with VITA AKZENT Plus GLAZE (VITA Zahnfabrik). This way, a uniform and harmonious layering of the maxillary anterior could be carried out with VITA VM 9. A palatal silicone key was used to transfer the morphology of the wax-up to the layering and ensure a position-stable layering (Fig. 7). In the course of the first and second dentine firing, the dentine core was created using a mixture of BASE DENTINE 1M2 and 1M1 and the mamelon structures using strongly fluorescent and beige MAMELON 1 (MM1). This determined the length of the veneer, and an alternating layering in the incisal area could be carried out on this basis. The edges were created using blue EFFECT ENAMEL 10 (EE10). The remaining vestibular proportion was layered in the incisal edge using a mixture of 9 10 11 12 Figs. 9 & 10: The highly aesthetic and natural smile from the lateral directions.—Figs. 11 & 12: Inserted restorations in colour and in black and white.—Fig. 13: The happy patient with her new smile. EE2 (pastel), EE3 (pink-translucent), EE9 (bluish-translucent) and a minimum proportion of EE7 (orange-translucent). After the enamel firing, subtractive changes in shape were made with a conical diamond tip. A correction firing subsequently allowed additive compensation for morphological and colour flaws. The surfaces were now able to be finished with a fine-grain, diamond-coated flame-shaped bur. The edges were given fine details at the same time. The restoration AD register for FREE – education everywhere and anytime – live and interactive webinars – more than 1,000 archived courses – a focused discussion forum – free membership no travel costs – no time away from the practice – interaction with colleagues and experts across the globe – a growing database RIVFLHQWLˋFDUWLFOHV and case reports – ADA CERP-recognized credit administration www.DTStudyClub.com Dental Tribune Study Club Join the largest educational network in dentistry! ADA CERP is a service of the American Dental Association to assist dental professionals in identifying quality providers of continuing dental education. ADA CERP does not approve or endorse individual courses or instructors, nor does it imply acceptance of credit hours by boards of dentistry.[15] =>DTAP0318_01-16.pdf TRENDS & APPLICATIONS Dental Tribune Asia Pacific Edition | 3/2018 surfaces were then rubber-coated. A worn diamond flame-shaped bur served to create perikymata in the surface texture. The sunshine yellow VITA AKZENT Plus EFFECT STAINS (ES04) were only used to make slight characterisations interdentally in the cervical area before the final glaze firing. No glazing or finishing agent was used, in order to maintain the detailed surface texture. VITA VM 9 already allowed a homogenous surface without microporosity during the layering. For this reason, only minimal final polishing was done with pumice and a goat hair brush after the glazing firing (Fig. 8). sharp scalpel. No rotating instruments were used at all, in order not to damage the surface texture of the restorations. Habitual intercuspation and protrusion were checked with articulating paper to ensure functional integration of the restorations. After minimum selective grinding with a fine, diamond-coated instrument without any pressure, the polishing was done with ceramic polishers (NTI) to seal the surface again and pre- vent microcracks. Finally, impressions were taken for the fabrication of a splint for long-term functional relief of the periodontium and restorations and to support lasting treatment success. Haute couture for the mouth The initial situation could only be optimally treated with an inter- 15 disciplinary treatment concept and the active involvement of the patient. The treatment result shows a highly aesthetic rehabilitation harmoniously integrated into the patient’s overall appearance. A confident smile appears on the patient’s lips, emphasising her personality (Figs. 9 & 10). The interaction of red and white aesthetics appears natural and original (Figs. 11 & 12). Feldspathic ceramic, a natural product with a balanced interplay of colours and light, ensures a natural appearance. The patient’s graceful smile found a new home in the ceramic layering (Fig. 13). Editorial note: This article originally appeared in the October/December 2016 issue of Dental Technology, published by MediMedia India. A list of references is available from the publisher. AD #SayAhh Fully adhesive seating The temporary was removed for the final seating. The preparation areas were cleaned with a powder jet and reworked with a one-gloss polisher (SHOFU). The feldspathic ceramic veneers for teeth #12 and 22 were conditioned with 5 % hydrofluoric acid and si- Educate your patients about the mouth and body connection. #WOHD18 Fig. 13: The happy patient with her new smile. lane after a careful try-in of all restorations. The lumen of the veneered zirconium dioxide framework at teeth #11 and 21 was sandblasted with aluminium oxide. Teeth #11 and 21 were seated first. The excess of the self-adhesive cement RelyX Unicem (3M ESPE) was hardened with the polymerisation light and then exfoliated. The subsequent polymerisation occurred chemically with the catalyst that was mixed in. The veneers were seated with Variolink (Ivoclar Vivadent). The preparation areas on teeth #12 and 22 were adhesively pretreated with the acid-etch technique. Composite cement was selected in the shade neutral for seating. After the cement application, the extremely thin veneers were placed without pressure. The excess was removed analogously to the splinted crowns. Remaining cement residue was selectively removed from all restorations with a Day on h lt a e H l ra O d Celebrate Worl SAY vement o m l a b lo g e th nd be part of 20 March a Organized by LTH K HEA IN H T H T U O M THINK www.worldoralhealthday.org Official World Oral Health Day Partners Supporters[16] =>DTAP0318_01-16.pdf From a patient to a fan. With first-class dental solutions by W&H for every challenge. #patient2fan Together we make it happen. wh.com) [page_count] => 16 [pdf_ping_data] => Array ( [page_count] => 16 [format] => PDF [width] => 794 [height] => 1134 [colorspace] => COLORSPACE_UNDEFINED ) [linked_companies] => Array ( [ids] => Array ( ) ) [cover_url] => [cover_three] => [cover] => [toc] => Array ( [0] => Array ( [title] => Asia News [page] => 1 ) [1] => Array ( [title] => World News [page] => 6 ) [2] => Array ( [title] => VladMiVa—success comes with persistence [page] => 8 ) [3] => Array ( [title] => Trends & Applications [page] => 10 ) ) [toc_html] =>[toc_titles] =>Table of contentsAsia News / World News / VladMiVa—success comes with persistence / Trends & Applications
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