Ortho Tribune UK No. 2, 2016Ortho Tribune UK No. 2, 2016Ortho Tribune UK No. 2, 2016

Ortho Tribune UK No. 2, 2016

World of orthodontics meets in Brighton / Ortho News / Ortho Business / “Adults offer exciting and rewarding challenges for the entire dental team” / Ortho Products

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ORTHOTRIBUNE
The World’s Orthodontic Newspaper · United Kingdom Edition
www.dental-tribune.co.uk

Published in London

Vol. 10, No. 7

World of orthodontics meets in Brighton
By Dr Richard Jones, UK

After a six-year absence, the British
Orthodontic Conference (BOC) returns to Brighton this month. Held
from 23 to 25 September, the event
is aimed at the entire dental team
and includes cutting-edge clinical
presentations from some of the
world’s leading experts, together
with sessions covering practice and
personal development.
Sharing the stage for the first
time are esteemed academics Prof.
Lysle Johnston from the US and
the UK’s very own Prof. Kevin
O’Brien of University of Manchester, two of the world’s most insightful orthodontists. They will
be discussing a range of topics,
including the latest orthodontic
trends, research and even their
views on orthodontic quackery,
which is sure to command a full
auditorium.
Expertise in the increasingly
popular range of aesthetic aligners
is provided by arguably the world’s
leading expert in Invisalign care,
Dr Sam Daher from Canada, presenting at the BOC for the first
time. Two other clinicians making
their BOC debut will be Prof.
Hans-Peter Bantleon from Austria
and Dr Stefano Troiani from Denmark, both extremely popular and
accomplished worldwide lecturers
presenting their views on contemporary fixed appliance mechanics,
which is sure to be very stimulating and of benefit to all clinicians.
Moreover, the lingual orthodontic
session will feature two of the
world’s leading lingual exponents:
Dr Magali Mujagic from France
and Dr Vittorio Cacciafesta from
Italy.

The conference is committed
to presenting the latest orthodontic research, and on the
programme are two Chapman
Prize-winning pieces of research
with Dr Jonathan Sandler from
Chesterfield Royal Hospital, presenting his team’s research into
different methods of implantreinforced anchorage. Award-winning comprehensive research into
vibrational forces in orthodontics
will be presented by Dr Neil Woodhouse and his team from Royal
Tunbridge Wells. World-famous
authority Dr Adrian Becker from
Switzerland will present his

temporary orthodontic materials
in his own inimitable style.

unique insight into personal development and success.

There is simply a wealth of
lectures covering a range of key
orthodontic topics, with Dr Ama
Johal, Dr Robert Kirschen and
Dr Peter Huntley sharing their
views and expertise on adult orthodontic treatment. The ever-popular
Clinical Pearls session, comprising
a series of short clinical presentations, returns and has never failed
to delight delegates.

Once again, we have comprehensive parallel programmes running on all three days for the entire orthodontic team. This year,
the BOC has a full programme
for managers and administrative
staff and two separate clinical
days for therapists and nurses,
giving an increased amount of
verifiable continuing professional
development. For the first time,
the BOC is being held alongside
the Orthodontic Technicians Association annual conference.

The successful Team, Leadership and Communication lectures

“The conference is committed
to presenting the latest
orthodontic research...”
groundbreaking and, to date,
unique research looking at the
failed treatment of impacted teeth
and associated root resorption.
These are all must-see lectures.
The prestigious Northcroft
memorial lecture is always a big
crowd-pleaser and will this year be
delivered by Prof. Anthony Ireland
from the University of Bristol’s
School of Oral and Dental Sciences,
who will discuss his views on con-

continue, focusing on some nonclinical skills of benefit to the entire team, including presentations
by Dr Guido Sampermans, an inspirational speaker on practice development. The highly esteemed
Dr Bernadette John joins us to talk
about the implications, both good
and bad, of social media in relation
to orthodontics. We are also thrilled
that world-renowned psychologist
and best-selling author Prof. Richard
Wiseman will be presenting his

On Friday, the conference
welcomes the new Chief Dental
Officer Dr Sara Hurley to discuss
her vision for NHS dentistry and
orthodontics. The always important Commissioning session will
form the closing session of the
conference on Sunday afternoon,
keeping delegates up to date with
the latest developments in the
ever-changing world of NHS commissioning and contracting across
both primary and secondary care.

As ever, there is a pre-conference course and this year, on
22 September, it covers dento-legal
aspects of orthodontics, with
speakers Drs Kevin Lewis and
Yvonne Shaw from Dental Protection, alongside Dr Richard Birkin
from the British Dental Association.
New for 2016 are the Skill
Clinics, four 90-minute sessions
sponsored by major orthodontic
suppliers. Each session is dedicated to learning a practical skill,
transferable to your surgery. Seminar-based teaching and small
numbers ensure maximum benefit. Subjects covered this year include efficient use of the ClinCheck
software, a fixed Class II corrector
from American Orthodontics and
ligation techniques for the Incognito appliance. The session on
clinical instruments is particularly suited to dental care professionals.
Finally, the conference would
not be a BOC without a fantastic
social programme. From a bohemian street festival at the historic
Brighton Dome to the spectacular
Fire and Ice banquet at the Grand
Brighton hotel, they will be nights
to remember!

Dr Richard
Jones is director of Total
Orthodontics.
He can be
contacted at
richardortho@
mac.com.


[2] =>
ORTHO NEWS

18

Ortho Tribune United Kingdom Edition | 7/2016

Increasing number of adults are
seeking orthodontic treatment
By DTI
LONDON, UK: Orthodontic treatment is becoming increasingly popular among adults in the UK, results
of a survey by the British OrthodonAD

tic Society among clinicians have
indicated. Seventy-five per cent of
respondents said they had seen a
rise in treatment of patients over
the age of 18. Over a quarter of the
respondents also stated that they

had initiated 50 new cases of treatment a year, with greater demand
from female patients.
The specialist body said that
heightened awareness of adult or-

thodontic treatments and rising
expectations regarding the positive impact of treatment on both
appearance and well-being can be
considered key drivers for this increase in demand.

“We welcome the growth of interest in orthodontic treatment,”
Alison Murray, President of the
British Orthodontic Society, said.
“Many adults who have undergone orthodontic treatment report
higher levels of self-esteem and
their quality of life is often significantly improved.”
The survey was carried out
over the course of June among
430 British Orthodontic Society
members working in high-street
practices throughout the UK. Of
those who responded, the majority
are employed in practices with
50 per cent or more private patients.

Ortho
mag
launched
By DTI
LONDON, UK/LEIPZIG, Germany:
The orthodontic segment has
grown significantly within the
past 20 years owing to new technologies and products, as well as an
increase in adult patients requesting orthodontic treatment. In response to this trend and to update
dentists on the most significant
developments in the field, Dental
Tribune International (DTI) has
added ortho—international magazine of orthodontics to its portfolio.
The 2016 issue includes articles on
clear aligners, vibration therapy
and rapid maxillary expansion, as
well as the latest product information and event previews.
The new high-gloss English-language magazine adopts an interdisciplinary approach involving orthodontics, oral surgery, periodontics
and restorative dentistry, and aims
to serve as an educational tool, providing comprehensive knowledge
and information on the newest
technology that can profitably be
integrated into treatment concepts.
In order to connect with orthodontic specialists, the DTI team is
scheduled to attend a number of
orthodontic events around the
globe in 2016, including the British
Orthodontic Conference, which
will take place between 23 and
25 September in Brighton; and
the fourth Scientific Congress for
Aligner Orthodontics, to be held on
18 and 19 November in Cologne in
Germany. DTI will be providing
comprehensive live coverage of
these and other events on its
website. In addition, e-newsletters
about the respective events will be
sent to orthodontists worldwide.
From 2017, a new issue of the
ortho magazine will be published
twice a year with a print run of
4,000 copies. An e-paper edition
of the magazine is available free
of charge via the DTI online print
archive.


[3] =>
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ADA CERP is a service of the American Dental Association to assist dental professionals in identifying quality providersof continuing dental education.
ADA CERP does not approve or endorse individual courses or instructors, nor does it imply acceptance of credit hours by boards of dentistry.


[4] =>
ORTHO BUSINESS

20

Ortho Tribune United Kingdom Edition | 7/2016

Taking on work in progress in
practice transaction
By Amanda Maskery
When purchasing a practice, among
the many factors clinicians need to
consider is the situation regarding

work in progress (WIP), an area
that can be particularly complex
in finalising the details of the trans-

action. Ongoing work that has
not yet been completed, though it
will have been at least partly paid

for, could well take up a significant
proportion of one’s capacity in the
early stages of ownership, so it

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Some WIP will have been
partly paid for by the time the
transaction is completed, but
there must be a consideration of
how that will be structured. For
example, if 75 per cent of the fees
for the WIP have been paid by the
patient, but only 50 per cent of the
work carried out by seller, it must
be determined whether the buyer
will keep the 25 per cent balance or
whether this will remain with the
seller at completion.
In many situations, the buyer
will be able to claim a proportion
of money in respect of the percentage of work he or she will be
carrying out to complete the treatment. However, in other circumstances, a decision may be made
not to pursue this. It could be
deemed that cases paid up at the
outset or partly paid and those
paid at the end of treatment will
balance out at completion, rather
than carrying out complex calculations on each piece of WIP.
WIP can indeed be a complex
area, so it is important that all
parties involved in the transaction sit down and work through
an up-to-date list of WIP shortly
before completion and work out
exactly what is happening with
each piece of unfinished work.
A carefully drafted sale agreement is extremely important in
this scenario, and consulting specialist dental advisers is strongly
recommended.

Country

trends & applications
Vibration therapy in orthodontics:
Realising the benefits

From the seller’s point of view,
it is therefore important that an
up-to-date list of WIP be kept in
the run-up to completion. The situation is easier regarding WIP if
the seller is remaining with the
practice, but if exiting completely,
then careful determination of exactly what is to be inherited needs
to be made at the earliest point.
It also needs to be set out in
the sale agreement the terms on
which the buyer can claim fees for
the work.

Both the seller and buyer need
clarity on how WIP will be transferred and who will retain what
percentage of fees. Establishing
this will enable a smooth transaction to the benefit of the business
and patients alike.

1

2016

practice management

is vital to know exactly what one
is taking on. Furthermore, from
the outset, buyers will need to
be clear about the level of WIP
against any payments already received, as well as the payments
outstanding.

F +49 341 48474 173
subscriptions@dental-tribune.com

Expiration Date

Security Code

Amanda Maskery
is one of the
UK’s leading
dental lawyers.
She is Chair of
the Association
of Specialist
Providers to
Dentists (ASPD) in the UK and a
Partner at Sintons law firm in Newcastle. Amanda can be contacted at
amanda.maskery@sintons.co.uk.


[5] =>
Ortho Tribune United Kingdom Edition | 7/2016

ORTHO TRENDS

21

“Adults offer exciting and rewarding
challenges for the entire dental team”
An interview with BOC presenters Dr Robert Kirschen and Professor Ama Johal
During the conference of the
British Orthodontic Society (BOS)
in Brighton in September, Dr Robert
Kirschen from Reigate and Professor
Ama Johal from London are going
to highlight what they think clinicians should consider when treating adult patients. Ortho Tribune
had the opportunity to speak with
both presenters about some of
the challenges and why excellence
is in reach for all members of the
profession.
Ortho Tribune: A recent survey
by the BOS has indicated that
orthodontic treatment of adults is
further on the rise throughout the
UK. Is this finding accurate in your
opinion?
Dr Robert Kirschen: The recent
BOS survey on adult orthodontic
treatment was not based on the
objective collection of verifiable
data, but sought the opinions of
orthodontists. There seems to be a
clear consensus that the number
of adults receiving treatment in
the UK is on the increase. It is
difficult to be absolutely certain
on the demographics, but a supporting observation is that it is
now possible to have an adultsonly private practice, whereas this
would probably not have been
possible ten or 15 years ago.
My opinion is that adult orthodontics in the UK has been increasing throughout the 36 years
I have been practising, but this
has been a gradual process rather
than recent or sudden. The exception is the proliferation of quickfix orthodontics in general dental
practice.
What impact is this development
going to have or has it already had
on clinicians’ approach to treatment and treatment objectives in
general?
Kirschen: While the rise in
adult orthodontics presents opportunities, the impact will vary
according to individual circumstances. As a specialist with a career-long passion for postgraduate training and ethical standards,
it is disappointing to see that
many of our general dental colleagues are being misled to believe that a one-day course is all
that is needed before launching
into providing fixed appliance or
aligner therapy.
It is inevitable in my view that
scant attention is given on such
one-day courses to understanding
the underlying causes of malocclusion or the long-term impact
inadequate treatment can have on
the occlusion or dental or periodontal health. In some cases, treatment may not be causing harm,
but fails to progress (which I sup-

pose is a form of harm). This may
appear to be a harsh assessment,
but it describes accurately the experience of unhappy patients that
have ended up in my practice.
For orthodontists, the opportunities are mixed with elements
of doubt, as very little training
in adult orthodontics has been
provided for the last ten years
in Membership in Orthodontics
specialist training programmes.
Once qualified, much of the training available is offered by product
manufacturers and therefore
lacks objectivity and includes
information on only one form of
treatment. These observations
constitute the rationale for our
one-day course on adult orthodontics specifically for practising
orthodontists.
What are some of the key aspects
of the treatment of adult patients
in your opinion?
Professor Ama Johal: Assessment and treatment planning.

evidence, it would not be a philosophy). Management consultants
define excellence in service industries as “getting it right first time,
on time, every time”. How true
this is!

Dr Robert Kirschen

vices or sectional mechanics, to
deliver precise and predictable
outcomes. Much effort in our
practices goes into the provision
of dependable long-term retention. This is very important to
our patients, as well as for our
reputation.

Professor Ama Johal

but on doing simple things better
for all patients. Examples include
analysing space and prescribing
the most appropriate brackets for
each patient, and minimising
bracket and bonded retainer failures. The list is extensive, but the
point to be made is that clinical

“...clinical excellence has more to
do with attention to basics than
with being in love with high-tech or
slavishly following a philosophy...”
These are very important. In paediatric orthodontics, patients start
from different positions, but the
aims of treatment are essentially
the same: Class I with good function and good facial aesthetics.
This is not necessarily so for
adults, as the risk–benefit analysis
or biological limitations or the
unacceptability of some forms of
treatment, or a host of other factors, may determine what kind of
outcome can sensibly be achieved
within a reasonable time frame. It
is essential that the patient and
clinician be on the same page.
Our presentation at the BOC
conference will be mainly clinical
and we will highlight our keys to
excellence in adult orthodontics.
There are seven keys, some of
which are conceptual, such as
truly accepting that every patient
is different as described above,
while others emphasise the need
to develop clinical skills, such as
using temporary anchorage de-

You say that treatment of adults
has nothing or little to do with a
cutting-edge mentality and more
with doing simple things well.
Could you elaborate on this concept?
Kirschen: Every field of activity
has a cutting edge that is essential
for progress. The cutting edge is
where new ideas are tested and
sometimes followed up, but often
discarded. However, as explained
to me by a management consultant, the cutting edge is where you
cut yourself—which in his environment is referred to as the
“bleeding edge”. This should not
therefore be equated with using
the latest gizmo or with a new
fad. Out-of-the-box thinking and
treatment may be appropriate in
selected cases provided the patient is fully aware that treatment
is not mainstream.
However, the raising of standards in a practice depends not on
what happens to a few individuals,

excellence has more to do with attention to basics than with being
in love with high-tech or slavishly
following a philosophy for which
there is no evidence (if there was

There seem to be many exciting
possibilities nowadays when working in a multidisciplinary environment. What would a case being
treated by clinicians from various
disciplines involve?
Johal: Adults offer exciting
and rewarding challenges for the
entire dental team. There is no
doubt that patient expectations
have risen and, in order to meet
these, the orthodontist can be an
integral part of the multidisciplinary care team and thus help
deliver what otherwise may be
considered undeliverable.
Effective three- or four-way
communication is the key to these
cases. Each extra person in the
loop doubles the communication
challenge and, in our experience,
it is often the orthodontist who
takes up the role of coordinator
until the patient is ready for the
restorative phase of treatment.
The presentation will provide a
range of multidisciplinary restorative care options achievable with
this approach.
What else can attendees of your
BOC lecture look forward to?
Kirschen: Clinical tips. All clinicians enjoy them. Some of these
are mine, but I also use many clinical tips picked up over the years
and I know exactly where each one
came from. We also aim to give
hope, as our message is that
excellence is within reach for all
orthodontists who accept that the
secret is to do simple things well
and consistently.
Thank you very much for the interview.


[6] =>
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quality providers of continuing dental education. ADA CERP does not
approve or endorse individual courses or instructors, nor does it imply
acceptance of credit hours by boards of dentistry.

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[7] =>
ORTHO PRODUCTS

Ortho Tribune United Kingdom Edition | 7/2016

23

Align extends Invisalign
offering for GDPs
By DTI
LONDON, UK: With its Invisalign
system, Align Technology provides one of the leading solutions
on the clear aligner market. The
company has now introduced
Invisalign Go, a new aesthetic
tooth-straightening product, with
which it aims to make the solution
accessible to more clinicians in
the UK.
Designed specifically for general dentists, Invisalign Go can
treat mild crowding, spacing, orthodontic relapse and other aesthetic tooth misalignment cases.
It will be available for single-arch
or dual-arch treatments, ranging
from £655 to £875, making it a realistic treatment option for GDPs,
the manufacturer said.

hands-on tips and techniques
on Invisalign Go digital photography, impressions, interproximal reduction and attachments.
Furthermore, the company gives

clinicians access to an extensive
continuing education programme
that is aimed at supporting them
throughout their Invisalign Go
treatments.
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Align promises that patients
can achieve Invisalign smiles in
as little as seven months with
Invisalign Go. Users will be able
to easily identify suitable patients
for treatment with new case assessment software that can be
fully integrated into an existing
digital dental workflow and works
both with polyvinyl siloxane impressions and Align Technology’s
intra-oral scanner, the iTero
Element, as well as 3M True
Definition and CEREC Omnicam
(Dentsply Sirona).
As part of the new Invisalign
Go system, dentists are provided
with an appointment plan that
gives task-level guidance with specific and detailed processes to be
performed at each appointment.
Owing to a progress assessment
tool, the technology furthermore
allows clinicians to upload new intra-oral photographs and receive
confirmation of whether the case
is progressing as planned at any
time during treatment.

By fax +49

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A specially set-up website at
www.invisalign-go.co.uk provides
more information for those practitioners interested in signing up
for the system. Invisalign also offers a training programme, available to users and non-users of the
system, that includes both online
and live sessions that provide

recom

Meet the international experts
at the cutting edge of orthodontics
Prof. Dr. Dr. Bodo Hoffmeister
Prof. Dr. Andreas Jäger
Prof. Dr. Philipp Meyer-Marcotty
Dr. iur. Philip Radlanski
Prof. Dr. Dr. Ralf J. Radlanski
Prof. Dr. Ingrid Rudzki
Prof. Dr. Aladin Sabbagh
Dr. Hayk Sargsyan
Dr. Fabio Savastano
Prof. Dr. Werner Schupp
Dr. Antonio Secchi
Dr. Hrant Ter-Poghosyan

2016

International
Orthodontic
Symposium
PRAGUE 2016
November 24th – 26th
Kaiserstein palace

mended

by

The Invisalign product family includes Invisalign, Invisalign Teen,
Invisalign Lite, and Vivera Retainers. In addition to the Invisalign
System, Align Technology manufactures and markets 3-D digital
scanning products and services for
orthodontic and restorative dentistry, including the iTero including the iTero element intraoral
scanner and OrthoCAD software.
For additional information, please
visit www.invisalign.com.

»4 seasons orthodontics«
Orthodontic therapy
for patients of all ages


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