DT UK No. 4+5, 2016

UK News / World News / Business / Succession and exit strategies / Interview: “Cerezen has impacted everyone I have treated with it” / Growing a successful dental implant clinic / Show Tribune U.K. Edition for Dentistry Show

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DTUK0416_01_Title 25.05.16 10:16 Seite 1

DENTAL TRIBUNE
The World’s Dental Newspaper · United Kingdom Edition
Published in London

www.dental-tribune.co.uk

Vol. 10, No. 4+5

INTERVIEW

SUCCESSION & EXIT

TRENDS & APPLICATIONS

Dental consultant Chris Barrow,
7connections, about the most
important developments that
dentists can likely expect in the
not-so-distant future.
” Page 4

Sinton’s Amanda Maskery explains why dental practitioners
need to ensure that provision
is made for a future sale or the
circumstance of a sudden death.
” Page 12

What are the most fundamental
factors of growing a successful
dental implant clinic? An insight
from Dr Ian Lane, Queensway
Dental Clinic in Billingham.
” Page 15

Smiles: London, York & Liverpool rated best
Results of new survey revealed on occasion of National Smile Month
By DTI

Smile Month, the UK’s largest
and longest running charity campaign initiative. Celebrated this
year for the 40th time and held
until 16 June, it is aimed at increasing awareness of the importance of oral health by highlighting key messages, such as the
benefits of regular toothbrushing
and visiting a dentist in order to
develop and maintain a healthy
mouth.

LONDON, UK: Brits may not like
to show their smiles very often,
according to research, but when
it comes to ranking them, most
consider Londoners, Yorkers and
Liverpudlians to have the nicest
smiles. All three cities scored highest in a recent poll commissioned
by the Oral Health Foundation as
part of National Smile Month.
The foundation asked more than
2,000 Brits where they thought
the best smiles in Britain are, out of
45 of the country’s most populous
urban areas.
While the capital and the two
northern cities came out top,
smiles in Salford, Wolverhampton
and Lichfield were rated the lowest.
Overall, the North of England scored
significantly higher in the survey
with cities like Manchester, Leeds
and Newcastle all ending up in the
top 10. However, southern cities like
Bath, Bristol and Cambridge also
came out high on the list.

Thousands of individuals and
organisations take part in the initiative every year which takes place
over the course of four weeks.
This year’s campaign runs from
16 May to 16 June, the foundation
has announced.

Londoners have the best smiles in all of Britain, according to a new survey.

“London may have a reputation
for being a place that is very short
on smiles but this couldn’t be
further from the truth,” remarked
Chief Executive of the Oral Health

Foundation Dr Nigel Carter, OBE,
on the poll. “It shows that quantity
is not always related to quality and
when London residents do choose
to smile their grins are showing

the rest of the country the way
forward.”
The survey findings were released on the first day of National

“A simple smile can make others
around you feel at ease. It is highly
contagious and plays such an
important role in our lives that
we should make our oral health
top priority,” Carter added. “It is
an incredibly powerful tool and
worth remembering it is one we all
possess.”

Bristol researchers receive funding for
super-chlorhexidine
By DTI
BRISTOL, UK: A University of Bristol
spin-off has been awarded almost
£1 million to bring a new technology to the market that could help to
fight infections in the mouth and
body. An enhanced form of chlorhexidine, the substance, named
Pertinax, is said to offer improved
properties compared with those of
the original substance.
Overall, Pertinax Pharma has received around £900,000 from
southern England technology investor Mercia Fund Management,
Innovate UK (through its Aid for
Start-Ups scheme) and an unnamed private investor. The company’s founder and chief scientific
officer, Dr Michele Barbour, who is

shortcomings of the original formulation, such as short efficacy
time. Possible future applications
are its use in cements to reduce the
failure rates of dental fillings, for
example.

also a senior lecturer in biomaterials at the university’s School of
Oral and Dental Sciences, said that
the company will focus on the development of applications in dentistry first, where the technology
already has relevance to a number
of areas. Further uses in medicine
will follow in time.

“With a strong management team
and innovative product, Pertinax
Pharma has the potential to take its
product from dental tool to a musthave anti-infective across a wide
range of industries, from veterinary care, to cosmetics and even
home appliances,” Investment
Manager at Mercia Fund Management Dr Brijesh Roy commented.

“We’re very excited about Pertinax’s potential,” she said.
A proven antimicrobial agent,
chlorhexidine has been used in a
wide range of products and treatment processes to prevent and
treat bacterial infections. Since it
is a new formulation of the substance, Pertinax is reported to
possess the same antibacterial
properties, but without some of the

Dr Michele Barbour

Mercia Fund Management recently provided funding for another
oral health care-related project by
the University of Manchester.

[2] =>

DTUK0416_02_News 25.05.16 10:17 Seite 1

UK NEWS

Dental Tribune United Kingdom Edition | 4+5/2016

IMPRINT

“C’mon lads…pull harder!”

PUBLISHER:
Torsten OEMUS
GROUP EDITOR/MANAGING EDITOR DT AP & UK:
Daniel ZIMMERMANN
newsroom@dental-tribune.com
CLINICAL EDITOR:
Magda WOJTKIEWICZ
ONLINE EDITOR:
Claudia DUSCHEK
EDITOR:
Anne FAULMANN
ASSISTANT EDITOR:
Kristin HÜBNER
COPY EDITORS:
Sabrina RAAFF, Hans MOTSCHMANN
PRESIDENT/CEO:
Torsten OEMUS
CFO/COO:
Dan WUNDERLICH
MEDIA SALES MANAGERS:
Matthias DIESSNER
Peter WITTECZEK
Maria KAISER
Melissa BROWN
Weridiana MAGESWKI
Hélène CARPENTIER
Antje KAHNT
INTERNATIONAL PR & PROJECT MANAGER:
Marc CHALUPSKY
MARKETING & SALES SERVICES:
Nicole ANDRAE
ACCOUNTING:
Karen HAMATSCHEK

Promising oral care tech launched
by Queen Mary spin-off
By DTI
LONDON, UK: With the BioMin
calcium fluoro-phosphosilicate,
dental researchers from Queen
Mary University of London have
developed a material that has the
potential to significantly reduce
dental decay and solve tooth sensitivity when used as an ingredient
in common oral hygiene brands.
On Wednesday, the first commercial product was presented to the
public in the form of a remineralising toothpaste during a press
launch at the Royal London Hospital Dental Institute.
The BioMinF will only be available to dental professionals in the

UK through wholesalers for the
time being, BioMin Technologies
CEO Richard Whatley said. A launch
in high-street stores, however, is
anticipated for the end of this year.
For users who do not want to
brush with a fluoride toothpaste,
a fluoride-free version is currently
in development. Whatley further
added that his company is in talks
about licensing the product for use
in other dental products, including
polishing pastes, varnishes and
restorative dental materials.
“Our aim is for the BioMin brand
to become synonymous with the
treatment of tooth sensitivity in
the eyes of both the dental pro-

fessional and the general public,”
he said.
In 2013, the promising invention received the Armourers and
Brasiers’ Venture Prize, an annual
award given to breakthrough innovations in materials science
from the UK. A bioactive glass, it has
been developed to adhere to tooth
structure through a special polymer, from where it slowly dissolves ions that form fluorapatite,
a mineral also found in shark teeth,
over an 8–12-hour period to make
teeth more resistant to acids from
food.
According to BioMin founder
and Queen Mary Director of Re-

search Prof. Robert Hill, the process has been proven to be more
effective than the use of fluorides
in conventional toothpastes or professional prophylaxis materials,
which are washed away and lose
their effect more quickly.
In addition, the fluorapatite
formed from brushing with
BioMinF toothpaste has shown to
effectively reduce dentine hypersensitivity by sealing open dentinal tubules in in vitro studies at
Queen Mary.
The team now intends to conduct long-term studies on the effects of the material over the course
of the next two years.

New Ortho magazine launched
By DTI
LONDON, UK/LEIPZIG, Germany:
The orthodontic segment has
grown significantly within the past
20 years owing to new technologies
and products, as well as an increase
in adult patients requesting orthodontic treatment. In response to this
trend and to update dentists on the
most significant developments in the
field, Dental Tribune International
(DTI) has added ortho—international magazine of orthodontics
to its portfolio. The 2016 issue
includes articles on clear aligners,
vibration therapy and rapid maxillary expansion, as well as the latest
product information and event
previews.

issn 1868-3207

Vol. 1 • Issue 1/2016

ortho
international magazine of

orthodontics

2016

practice management
Short-term gains…
long-term problems?

trends & applications
Vibration therapy in orthodontics:
Realising the benefits

interdisciplinary approach involving orthodontics, oral surgery, periodontics and restorative dentistry,
and aims to serve as an educational
tool, providing comprehensive
knowledge and information on
the newest technology that can
profitably be integrated into treatment concepts. The publication,
which will be distributed at all major international orthodontic congresses and exhibitions, presents
the latest research and case studies,
as well as trends in procedures and
techniques.

industry report
From straightforward
to complex cases

The new high-gloss Englishlanguage magazine adopts an

In order to connect with orthodontic specialists, the DTI team is
scheduled to attend a number of
orthodontic events around the

globe in 2016, including the 92nd
Congress of the European Orthodontic Society, which will take place
between 11 and 16 June in Stockholm in Sweden; and the annual
congress of the British Orthodontic
Society in Brighton, 23–25 September. DTI will be providing comprehensive live coverage of these
and other events on its website. In
addition, e-newsletters about the
respective events will be sent to
orthodontists worldwide.
From 2017, a new issue of the
ortho magazine will be published
twice a year with a print run of 4,000
copies. An e-paper edition of the
magazine is available free of charge
via the DTI online print archive.

BUSINESS DEVELOPMENT:
Claudia SALWICZEK-MAJONEK
EXECUTIVE PRODUCER:
Gernot MEYER
AD PRODUCTION:
Marius MEZGER
DESIGNER:
Franziska DACHSEL
INTERNATIONAL EDITORIAL BOARD:
Dr Nasser Barghi, Ceramics, USA
Dr Karl Behr, Endodontics, Germany
Dr George Freedman, Esthetics, Canada
Dr Howard Glazer, Cariology, USA
Prof. Dr I. Krejci, Conservative Dentistry, Switzerland
Dr Edward Lynch, Restorative, Ireland
Dr Ziv Mazor, Implantology, Israel
Prof. Dr Georg Meyer, Restorative, Germany
Prof. Dr Rudolph Slavicek, Function, Austria
Dr Marius Steigmann, Implantology, Germany

Published by DTI.
DENTAL TRIBUNE INTERNATIONAL
Holbeinstr. 29, 04229, Leipzig, Germany
Tel.: +49 341 48474-302
Fax: +49 341 48474-173
info@dental-tribune.com
www.dental-tribune.com

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© 2016, Dental Tribune International GmbH

All rights reserved. Dental Tribune makes every
effort to report clinical information and manufacturer’s product news accurately, but cannot assume
responsibility for the validity of product claims,
or for typographical errors. The publishers also do
not assume responsibility for product names or
claims, or statements made by advertisers. Opinions
expressed by authors are their
own and may not reflect those
of Dental Tribune International.
Scan this code to subscribe
our weekly Dental Tribune UK
e-newsletter.

[3] =>

[4] =>

DTUK0416_04_Barrow 25.05.16 10:17 Seite 1

UK NEWS

04

Dental Tribune United Kingdom Edition | 4+5/2016

“The bejewelled bus of privilege has left”
An interview with dental consultant Chris Barrow, 7connections
Dentistry in the UK is going to
change significantly in the next ten
years, according to dental consultant Chris Barrow. At his presentation in Birmingham as part of the
Dentistry Show’s Dental Business
Theatre, he recently discussed the
most important developments that
UK dentists can likely expect in the
not-so-distant future. Dental Tribune
had the opportunity to speak with
him in advance.
Dental Tribune: Mr Barrow, in your
speech, you are going to address
some of the trends that dentists in
the UK will have to look out for in the
years to come. What are the most
important developments that will
change how dentistry is run, in your
opinion?
Chris Barrow: The first important issue in my opinion is that
85 per cent of NHS dentistry will
be delivered by larger corporates.
The mirror image of that is that
the number of small practices will
continue to decline. I am predicting that the number of small independently owned NHS and mixed
practices will dramatically reduce,
as we have seen in the pharmaceutical and other health care industries.
We will also see procedures being
increasingly delivered by auxiliary
dental care professionals. This
trend is going to be supported
by the Department of Health, because of the economics involved in
having lower-cost people provide
more dental services. So I think
those with a dental qualification
are going to find that more and
more of their historic scope of
practice will be moved down the
line to less-qualified people.
Where do you see the private sector
heading?

However, that still leaves 40 per
cent of that £5 billion market delivered by smaller private independently owned practices. That is still
the same size as the NHS budget
for the whole country today. A positive perspective. There will be still
plenty of business around.
What will the most likely effects of
this development be?
It is estimated that there are currently around 10,000 independently owned practices in the UK
and my prediction is that this number will be reduced to 2,000, many
of which will aggregate to smaller
private micro-corporates. This is a
trend that we are already seeing.
I also see the development of
a new type of career pathway for
the young dentist coming out of
the foundation years, who will
serve a significant amount of time
as a salaried apprentice in a practice before receiving the opportunity to become an associate.

Chris Barrow

“...in ten years there will
be no such thing as
a general dentist with a
full dental qualification.”
At a conservative estimate, we
can expect the private dentistry
market to reach £5 billion before
2026. Once again, I am suggesting
that maybe two-thirds of that
market share will be delivered by
larger organisations. This will in-

clude a number of retailers, supermarkets and other private health
care groups. It well may be that patients buy dental care in department stores and supermarkets, as
you can now in House of Fraser or
Sainsbury’s.

This apprentice dentist will spend
four days a week in a private practice seeing his or her own patients
and one day a week shadowing the
principal. The principal is his or her
clinical director and mentor, teaching him or her dentistry and how
to communicate with the patients.
Many of my clients are already advertising apprenticeships.
Innovation in dentistry is increasingly technology driven. What will
the impact of digital dentistry on
dental practice be?
More and more of the manufacturing processes within dentistry
are going to move into a digital
environment, as is the supply of
dentistry. Already, we have digital
equipment that guides the placement of implants, for example.

At the moment, that guidance is
given to clinicians. However, I wonder how long it will be before the
guidance is given from one machine to another. Scientifically, some
may argue that is going to produce
a consistently more accurate result.
Digital dentistry in the UK is
slower on the uptake than the rest of
the world. Unfortunately, one of the
legacies of the McCarthyism that
has been going on in the General
Dental Council over the last few
years is that the number of early
adopters and innovators in dentistry has been drastically reduced.
There are dentists in the UK who
are innovating in the digital segment, but they are few and far between. The regulatory cloud will
pass and innovation and early adoption in the UK will regain its rhythm.
I am working with practices that are
innovating in the digital marketing
segment and I predict massive
growth resulting from that.
Considering all the predictions you
have made, what are the most important future recommendations
for anyone thinking about going
into dentistry?
My first advice would be that in
ten years there will be no such thing
as a general dentist with a full dental qualification. The objective of
having a dental qualification will
be to become a specialist and if you
do not want to become a specialist,
you might as well qualify as an auxiliary dental care professional.
Secondly, and I am borrowing
the words of Russell Brand (with
acknowledgment to my friend
Dr Colin Campbell), the bejewelled
bus of privilege has left. Going into
dentistry in order to finance your
property portfolio, to buy a Porsche,
to get rich in general is going to
become less attractive to graduates.
Dentists in the private sector are going to be paid well but not as well as
in the first decade of the twenty-first
century. Entering the private sector
will be the privilege of the few.
My last recommendation is that
you had better go digital—which
I observe is easy for many young
dentists because they are digital
natives by demographic.
On a general note, I am optimistic about the future of independent
private practice in the UK.
I would say that if you are interested in delivering complex and skilful care in an excellent environment
to an appreciative audience of patients, utilising the very latest digital
technology, there is a fantastic opportunity in the next ten years. I am looking forward to being a part of that.

Barrow presenting at the Dentistry Show in Birmingham last month.

Thank you very much for the interview.

[5] =>

DTUK0416_05_Brighton 25.05.16 10:18 Seite 1

UK NEWS

Dental Tribune United Kingdom Edition | 4+5/2016

World-class orthodontic experts to
gather at BOS 2016 congress in Brighton
clinical skills of benefit to the
whole team,” chairperson of the
BOS organising committee Richard
Jones said. “This includes Dr Guido
Sampermans, a highly innovative

and inspirational orthodontist
from Vienna who shares his vision
of the patient journey and how
the whole team can work together
to deliver this.”

More than 1,000 attendees are
expected for the congress in September. As a first, it will be held
alongside the Orthodontic Technicians Association’s annual con-

ference. More information about
the registration process and the
extensive programme can be
found at the organiser’s website
(www.bos.org.uk).
AD

By DTI
BIRMINGHAM, UK: Registration for
the upcoming congress of the
British Orthodontic Society (BOS)
is now open, the organisation told
Dental Tribune at the Dentistry
Show in Birmingham. To be held
at the Brighton Centre from 23 to
25 September, the event boasts an
impressive line-up of speakers that
includes world-famous orthodontists Prof. Lysle Johnston from the
US and the UK’s own Prof. Kevin
O’Brien from Manchester. Both will
share their views on contemporary
orthodontic trends with congress
attendees.
There will also be papers by a
number of international experts,
like Dr Adrian Becker from Israel
and Prof. Hans-Peter Bantleon
from Austria, as well as the best
the UK has to offer in the field, including Prof. Anthony Ireland, who
will be delivering the prestigious
Northcroft lecture.
Also presenting in Brighton will
be Hertfordshire experimental
psychologist Prof. Richard Wiseman.
The congress will also see the introduction of a number of handson sessions called “skill studios”,
with limited attendance, which
are a further development of the
highly successful master classes.
According to the BOS, the programme for this year’s event has
been developed with the entire
dental team in mind. “We will be
developing the successful team
lectures focusing on some non-

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DTUK0416_06_Study 25.05.16 10:18 Seite 1

WORLD NEWS

06

Dental Tribune United Kingdom Edition | 4+5/2016

Study investigates factors that influence
work satisfaction of dentist leaders
By DTI
KUOPIO, Finland: Competent leadership from a motivated workforce is important, especially in the
AD

demanding health care sector.
Aiming to understand the reasons
for which some dentists in leading
positions become frustrated and
leave, whereas others thrive, re-

searchers from the University of
Eastern Finland have investigated
factors that influence work satisfaction and associated career
choices of dentist leaders.

In order to investigate factors
associated with the likelihood of a
dentist staying in or leaving a leadership position, the researchers
utilised the method of empathy-

based stories, through which the
participants peered five years into
their imaginary future. In their essays, Group 1 imagined a situation
in which they were planning to quit
their management role, while
Group 2 imagined staying in their
leadership position.
According to the researchers,
participants in both groups regarded working as a leader as a positive challenge and a good opportunity to supplement or compensate
for clinical work. Moreover, education seemed to be a very important
factor in determining the intention
to take up a leadership position.
Enervating and intent-to-leave
factors named were stress, the
excessive number of duties, the
loneliness of the leadership position, the lack of support, and staffrelated difficulties. In contrast,
supporting factors that motivated
individuals to seek and remain in
leadership positions were enthusiasm for leadership supported
by education, the possibility of
achieving meaningful impact, a
positive working community and
the opportunity to promote oral
health care as part of health care.
While both groups were hopeful
that conditions would improve in
their organisation in the future,
participants generally expressed
major concerns about ongoing
changes, mainly the uncertainty
and instability in the health care
sector and the status of oral health
care.
Based on the findings, the researchers concluded that it is essential to provide dentist leaders
with necessary education, support
and time for leadership in order to
motivate individuals to seek and
stay in demanding and challenging
leadership positions and achieve
personal satisfaction and fulfilment.
Of the 25 participants in the
study, the mean experience as a
dentist was 20 years and as a dentist
leader was 2.5 years.
The study, titled “Factors associated with staying or leaving a
dentist leader’s position—A qualitative study”, was published online on 16 April in the BMC Oral
Health journal.

Dental Tribune welcomes comments, suggestions and complaints
at newsroom@dental-tribune.com.
For quick access to
our contact form, you
may also scan the
following QR code.

[7] =>

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DTUK0416_08_Geisel 25.05.16 10:19 Seite 1

WORLD NEWS

Dental Tribune United Kingdom Edition | 4+5/2016

“Challenges will soon become successes”
An interview with Hans Geiselhöringer, president of Nobel Biocare
At the beginning of 2016, Hans
Geiselhöringer took over as president of global dental implants
manufacturer Nobel Biocare.
Dental Tribune recently had the
opportunity to interview the dental technician by training, who has
held a number of important management positions in the dental
industry for the past 20 years, about
this significant step in his career
and the future development of
Nobel Biocare, as well as the dental
implant market in general.
Dental Tribune: Mr Geiselhöringer,
you have been leading Nobel
Biocare’s research and product development for over six years now.
What are the greatest challenges
of becoming the president of one
of the global leaders in dental
implants?
Hans Geiselhöringer: Leading
a company with the heritage of
Nobel Biocare is a great privilege
that comes with great responsibility. Maintaining the pioneering
spirit and momentum of innovation that the company has shown
over the past 50 years is an immense challenge, but one that I
embrace.
At the same time, we must ensure that we are not innovating for
the sake of it, but for meaningful
improvement in patient care and
clinical predictability. Our solutions must solve the problems
that dental professionals face
every day. As a former Nobel
Biocare customer myself, this is
something I am extremely passionate about.

or even the whole system to fail.
Opting for low-cost products to
restore even high-quality implants can lead to very expensive
mistakes and, in the end, it is the
patient who suffers.
In terms of the future, digital
dentistry will play an ever-increasing role. That is why our digital
solutions are developed to work
in harmony, just like our implant
components. Nobel Biocare’s integrated treatment workflow continues to evolve, allowing smarter
diagnostics, better treatment
planning and improved communication with all members of the
treatment team, including laboratories, and patients as well.

Hans Geiselhöringer

“Our integration into
Danaher’s dental
group has gone well...”

Nobel Biocare is an ambitious
organisation. I am confident that,
with the talented global team we
have in place, challenges will soon
become successes.
At the end of 2014, Nobel Biocare
was acquired by US science and
technology conglomerate Danaher.
How has this affected your business
and customers?
Our integration into Danaher’s
dental group has gone well, and
our business has already seen
a great deal of positive change.
Both parties are learning from
one another, and this is driving
continuous improvement in our
processes.
I believe our customers have felt
very little difference. They experience the same dedication to helping them treat more patients better that has been the foundation of
our success for many years.
Looking ahead, our customers
can only benefit from the improvements that will come from
Nobel Biocare joining forces with
the companies at KaVo Kerr
Group. In combining our highly
skilled global teams, we are creating a powerhouse of digital den-

tistry that will keep our customers
at the forefront of patient care.
The dental implant market is a
competitive one, with an increasing
number of manufacturers in the
value segment on the one hand and
mergers of large companies, like
Dentsply Sirona, on the other. What
is the best strategy for survival in
such a competitive environment,
and how will the dental implant industry develop in the future?
When a customer buys a product from Nobel Biocare, we see it
not as the end of a transaction, but
the start. This is something that
sets us apart from many others in
the industry. Our model has long
been about partnership, offering
customers not just superior products and solutions, but also the
tools and training to help them to
grow their business and reputation, all the time closely supported
by our accomplished sales force.
Of course, from a product perspective, innovation is key, and I
am excited about our innovation

pipeline for the months and years
to come. One of Nobel Biocare’s
most important strengths is our
ability to offer complete solutions
that are designed and tested to ensure they work in harmony. This is
essential for improving treatment
outcomes. Just as an example, and
a concern that is underestimated
by many, unfortunately, is any
mismatch between the abutment
and implant. This can lead to extreme load and stress conditions
that may cause the components

According to the World Health
Organization, about 30 per cent of
people aged 65–74 worldwide have
no natural teeth. Over the past
decade, awareness regarding implant solutions has increased and
the number of implants placed
worldwide is expected to double
over the next five years. In your
opinion, what are the consequences for the dental industry
and, more importantly, for dental
professionals?
This, of course, represents a
huge opportunity for the dental
community to improve quality of
life on a large scale. However, more
patients must not mean lower
standards of care. Patients deserve
the best possible treatment, which
I believe comes only from using
evidence-based products and solutions.
However, these products are of
little use in the wrong hands. That
is why we are further developing
our global training and educational offering. We want to help
ensure that those new to implantology and those who wish to develop their skills for treating cases
that are more complex have both
the products to provide optimal
treatment for these patients and
the clinical expertise to do so
safely.
Digital technologies have gained
increasing importance in today’s
dental market. How has this development changed the way dentistry
is performed in dental practices and
laboratories in your opinion as a

trained dental technician, and how
well has Nobel Biocare addressed
this trend?
Technology has opened the
door to improved efficiency, flexibility and results for laboratories and clinicians alike. Nobel
Biocare’s integrated treatment
workflow is industry leading when
it comes to helping dental professionals take advantage of the
opportunities presented by digital dentistry, and together with
our partners at KaVo Kerr Group,
our focus in this area will significantly expand.
Take, for example, the SmartFusion technology in NobelClinician
Software. It merges and aligns
medical imaging from CT and
CBCT scans taken by the clinician
and the data derived from the
model and diagnostic set-up
scanned by the NobelProcera 2G
System in the laboratory. This improved collaboration allows diagnosis and planning based on accurate intra-oral tissue information,
the underlying anatomy and the
proposed prosthetic outcome.
The fusion of data is a truly visual
experience that helps the clinician
not only define his or her treatment plan, but also communicate
the proposal to the patient.
From 23 to 26 June, Nobel Biocare
will be holding its Global Symposium at the Waldorf Astoria in
New York. What new products will
be introduced?
The tag line for the event is
“Where innovation comes to life”
because we will have a number of
exciting new products and solutions to present. I wish I could say
more, but you will just have to wait
until we unveil them in New York.
Places are filling up, so I would
advise anyone who wants to be
among the first to learn about
these developments to sign up
fast. The educational programme
features the field’s leading experts
on stage and a very enticing and
comprehensive line-up of handson sessions. Add the networking
opportunities and you have all the
ingredients for an unforgettable
event.
Thank you very much for the interview.

“Nobel Biocare’s
integrated treatment workflow
continues to evolve...”

[9] =>

DTUK0416_09_Business 25.05.16 10:20 Seite 1

BUSINESS

Dental Tribune United Kingdom Edition | 4+5/2016

el Zimmerm

Dentistry Show, Dental Technology
Showcase did what it said

Left: Thousands of professionals attended the show in 2016 again. Right: Product presentations.

By DTI
BIRMINGHAM, UK: With more opportunities to discover and learn
about new products and technologies than ever before, this year’s
editions of the Dentistry Show and
Dental Technology Showcase once
again attracted thousands of dental professionals from all over the
UK to Birmingham. Held over three
halls of the National Exhibition
Centre, the shows saw a number of
new market launches by more than
400 manufacturers and dealers,
allowing attendees to be the first
to try them out.
Among others, Software of Excellence introduced Version 12 of
its popular practice management
software EXACT, which, in addition
to the proven features of its predecessors, has new modules aimed
at helping practitioners manage
their marketing efforts, as well as
their online reputation. A new app
was also introduced by dental unit
manufacturer A-dec that allows
dealers to tailor the dental chair
design for the individual dentist,
providing a more extensive range
of individual equipment solutions.
Philips had a new version of
its highly popular electric toothbrush brand on display. Sonicare
for Kids Connected is equipped
with Bluetooth wireless technology and comes with a mobile
coaching app to help children with
their brushing. Available in the UK
as the first market outside the US, it
will hit retail stores later this year,
the company said.
As a first, Danish dental equipment manufacturer 3DISC presented its compact and fast phosphor plate reader FireCR Dental
and FireCam HD intra-oral camera,
which offers one of the highest
resolutions on the market with its
5 megapixels.
Providing easier, faster and
smarter scanning capabilities, the
new CS 3600 intra-oral scanner
from Carestream is said to deliver

more-accurate 2-D and 3-D images
in high resolution and true colour
for defined margins and enhanced
diagnostics and treatment planning processes.
New or improved materials and
consumables were also on display,
including the Ketac Universal Aplicap glass ionomer from 3M ESPE
and GC’s G-Premio BOND, a onebottle light-cured universal adhesive that is claimed to achieve
outstanding performance with all
etching modes and in all situations.
Orthodontics was also in focus,
particularly the growing field of
short-term orthodontic treatment.
At the Invisalign booth, specialists
and general dental practitioners
had the opportunity to learn about
how best to use the Invisalign
Lite and i7 Solutions for aesthetic
corrections, for example. With
Cerezen, an alternative device for
treating temporomandibular dysfunction, as well as Bruxlab, the
show also saw the introduction of
a number of innovative solutions
for addressing oral parafunctional
habits.
Everything for dental technicians and laboratory staff was again
presented at the Dental Technology Showcase, which was held in a
new dedicated area on the show
floor. Particularly the extended
conference programme, which was
supported by a number of professional organisations, including the
Dental Technologists Association
and British Association of Clinical
Dental Technology, received much
interest.
Highlights were plentiful throughout the programmes of both shows
and included internationally distinguished clinician Dr Didier
Dietschi from Switzerland presenting on adhesive and aesthetic
restorations as part of the Aesthetic
Dentist Theatre. Interesting and
revealing insights into the future
of dentistry were given on several
occasions, including at the GDP
Theatre and the Dental Business

Theatre, hosted by Practice Plan
Marketing Director Les Jones. Of
particular note were the PechaKucha sessions, in which seven
speakers presented 20 slides in
20 seconds each. The dental professionals had to race against the
clock to communicate key nuggets

of information and advice, ensuring an instructive and entertaining
experience for all.
With this year’s successful editions, preparations have now begun for the next Dentistry Show
and Dental Technology Showcase

in 2017. The combined events will
be held from 12 to 13 May, again
at the NEC, according to the organisers. Dental professionals are
invited to visit the shows’ official
websites at www.thedentistry
show.co.uk and www.the-dts.co.uk
for more information.

New mineral trioxide
aggregate available
from Angelus
By DTI
LONDRINA, Brazil: Brazilian manufacturer Angelus has recently
introduced its new MTA Repair
HP and the product is now
available to specialists in the
UK. Based on the successful
MTA Angelus, which has been
manufactured by the company since 2001, it offers the
same chemical and biological
properties, as well as performance and indications, of its
predecessor, but with higher
plasticity, which allows perfect handling and placement
of the restorative cement into
the cavity.
In addition to changes to
the consistency of the product, MTA Repair HP contains
a radiopacifier in the form of
calcium tungstate, according
to the company, in order to
prevent staining of the root
or dental crown. It comes in
single-dose capsules and
single-use vials, packaged in
an exclusive case, as Angelus
believes that innovation is
realised not only in products

but also in packaging that is functional and practical for dentists.
MTA Angelus was introduced
to dental markets 15 years ago
for the purpose of reversing
some clinical cases in which
teeth were considered to be
unsalvageable, such as in root
perforations and furcation defects. Nowadays, it has been
established that MTA Angelus
can be used for a much broader
variety of indications. According to the company, this product is widely recognised by the
academic community and its
results and effectiveness have
been proven by substantial
scientific research.
Based in the city of Londrina
(Little London), Angelus has
been operating in the dental
industry for over 20 years. It is
the first Brazilian dental product manufacturer to have registered a patent in the US market, a result of its dedication
and commitment to science.
Currently, the company exports to over 80 countries
worldwide.

[10] =>

DTUK0416_10_Business 25.05.16 10:21 Seite 1

BUSINESS

Dental Tribune United Kingdom Edition | 4+5/2016

The future is digital with Henry Schein
By DTI
LONDON, UK: With the introduction of ConnectDental in 2013,
Henry Schein has positioned itself
at the forefront of the growing digital dentistry movement. In celebration of its achievements and to
discuss the future of this rapidly

working and education. In addition
to the latest technology on display
at an industry exhibition supported by key market competitors,
it featured a number of clinicianfocused presentations by internationally prominent experts in
the field, including US dentist
Dr Daniel Vasquez and dental tech-

“The rapid growth and popularity of digital dentistry is arguably
the one thing that is most dramatically changing the dynamic
of the relationship between dentists and technicians,” commented
Mackenzie Richter, General Manager of ConnectDental in the UK,
on the purpose of the meeting.

misation, education, expert advice,
service and support, all delivered
by one provider.”
Henry Schein has invested a
great deal in its digital business
model since the launch of ConnectDental in 2013. According to Chief
Marketing Officer at Henry Schein

training facility has recently been
opened in Cardiff in Wales.
Another major focus is education, which the company plans to
facilitate not only with the new forum but also through the introduction of the ConnectDental Campus.
Now available in English, this free
e-learning platform provides highquality evidence-based content on
digital workflows in the form of
on-demand webinars, live webinars
and tutorial videos online.
“Providing technology is one
thing, but we also need to show our
customers ways how to integrate
it efficiently into their workflow
and overall business model,” Gottlander said. “We are working very
hard to be the best partner our customers can go to in this respect.”

Left: Welcoming address by Mackenzie Richter, UK General Manager ConnectDental.—Right: State-of-the-art technology on display.

expanding field as a whole, the
world’s largest provider of dental
products and services welcomed
dentists and dental technicians
from all over the UK in May to its
first Digital Symposium, held at the
Grange St Paul’s Hotel in London.
Based on previous, smaller
CEREC Forums, the meeting saw
over 280 participants come together with Henry Schein partners
and affiliates for two days of net-

nician Frankie Acosta, who in the
opening lecture showed how the
integration of dental CAD/CAM has
changed the way they have run
their business in recent years.
Subjects like intra-oral scanning,
implant planning, smile design
and practice marketing were also
discussed. UK digital dentistry pioneer and expert Dr Julian Caplan
from Aviva Dentistry in St Albans
hosted the programme.

“With an increasing number of
dentists now using CBCT for diagnostics and implant planning and
intra-oral scanners replacing traditional impression taking, there has
never been a more important time
for dentists to develop a fully integrated digital workflow relationship between themselves and their
laboratory. Henry Schein’s ConnectDental offers practices and laboratories a fully integrated digital
solution combining workflow opti-

and industry veteran Robert Gottlander, who also attended the
meeting in London, the company
now maintains a service team that
is almost unchallenged by any
other competitor in the market. For
ConnectDental alone, customers
have a network of over 45 field and
high-tech engineers, as well as a
team of digital support specialists
and post-sales online resources, at
their disposal. Aimed at dental
technicians in particular, a new

A key component in this development will be improved connectivity through practice management software, such as EXACT from
Software of Excellence, a company
Henry Schein acquired in 2007.
Over 50 per cent of dental practices
in the UK already use the software.
“In the future, software like this will
work as the main hub for the entire
digital workflow,” concluded Gottlander.
More information about the
symposium and Henry Schein’s
digital portfolio and services is
available online at www.hsd-digital
symposium.co.uk and www.henry
schein.co.uk.

Bien-Air and Wrights partner in the UK
By DTI

including a new spray and illumination system, as well as an improved bur-locking system. With
iOptima, a traditional pneumatic
system can be transformed into
a modern electric unit equipped
with a brushless and sensorless
micromotor and controlled by
an innovative app for iPod Touch.
Using iOptima, restorative and
endodontic interventions can
now be easily pre-programmed.

BIRMINGHAM, UK: Wrights and
Bien-Air Dental last week announced an exclusive partnership
at the Dentistry Show in Birmingham in the UK. The British dental
supplier now exclusively distributes the Swiss company’s entire
product portfolio in the UK.
“Bien-Air is well known for working only with the best distributors
worldwide. We are delighted to announce the partnership between
Bien-Air and Wrights. Customers
from the UK are now able to discover the very best of Swiss technology through this leading dental
products and service provider,”
said Carl Wood, General Manager at
Bien-Air UK. “As a supplier of leading dental brands, we are delighted
to partner with Bien-Air to offer
an even greater range of unrivalled
solutions for every dental practice,”
commented Gerry Dolan, Brand
Manager for Bien-Air at Wrights, on
the partnership.
Bien-Air Dental, a leading
Swiss medical technologies com-

Carl Wood (left), General Manager at Bien-Air UK, and Gerry Dolan, Brand Manager for Bien-Air at Wrights, at the 2016
Dentistry Show in Birmingham.

pany, presented a range of new
products at the Dentistry Show,
in cluding the EVO.15 contraangle electric handpiece and the
iOptima system. Equipped with

COOLTOUCH+ heat-arresting
technology, EVO.15 is known to
be the only contra-angle proven
never to exceed human body temperature, thereby protecting both

the patient and the clinician. Additionally, EVO.15 features a considerably smaller and lighter
shockproof head and premières
various technological innovations,

Wrights is one of the leading
dental suppliers in the UK and the
oldest established full-service
supplier of dental products, services and equipment, with over
100 years of experience. During
the Dentistry Show, the company
exhibited the latest innovations
from leading brands, including
prostheses, ceramics, composites,
CAD/CAM systems, wax and modelling products, consumables and
equipment.
Wrights boasts seven showrooms and service centres around
the country, and supplies over
30,000 products. It is also known
for having one of the most modern
factories in the world.

[11] =>

LONDON’S TOP 10
ATTRACTIONS

1. BRITISH
MUSEUM
The world-famous British
Museum exhibits the works
of man from prehistoric to
modern times, from around
the world. Highlights include
the Rosetta Stone, the
Parthenon sculptures and
the mummies in the Ancient
Egypt collection. Entry is
free but special exhibitions
require tickets.

6. SCIENCE
MUSEUM
From the future of space
travel to asking that difficult
question: “who am I?”, the
Science Museum makes
your brain perform Olympicstandard mental gymnastics.
See, touch and experience
the major scientific advances
of the last 300 years; and
don’t forget the awesome
Imax cinema. Entry is free
but some exhibitions require
tickets.

2. NATIONAL 3. NATURAL
HISTORY
GALLERY
The crowning glory of
MUSEUM
Trafalgar Square, London’s

4.TATE
MODERN
Sitting grandly on the
banks of the Thames is Tate
Modern, Britain’s national
museum of modern and
contemporary art. Its unique
shape is due to it previously
being a power station. The
gallery’s restaurants offer
fabulous views across the
city. Entry is free but special
exhibitions require tickets.

5.THE
LONDON
EYE

National Gallery is a vast
space filled with Western
European paintings from the
13th to the 19th centuries.
In this iconic art gallery you
can find works by masters
such as Van Gogh, da Vinci,
Botticelli, Constable, Renoir,
Titian and Stubbs. Entry is
free but special exhibitions
require tickets

As well as the permanent
(and permanently
fascinating!) dinosaur
exhibition, the Natural History
Museum boasts a collection
of the biggest, tallest and
rarest animals in the world.
See a life-sized blue whale,
a 40-million-year-old spider,
and the beautiful Central
Hall. Entry is free but special
exhibitions require tickets.

7. VICTORIA
& ALBERT
MUSEUM

8. TOWER OF 9. ROYAL
10. MADAME
LONDON
MUSEUMS
TUSSAUDS
Take a tour with one of the
Madame Tussauds, you’ll
GREENWICH Atcome
Yeoman Warders around
face-to-face with some

The V&A celebrates art and
design with 3,000 years’
worth of amazing artefacts
from around the world. A real
treasure trove of goodies,
you never know what you’ll
discover next: furniture,
paintings, sculpture, metal
work and textiles; the list
goes on and on… Entry is
free but special exhibitions
require you to purchase
tickets.

the Tower of London, one
of the world’s most famous
buildings. Discover its
900-year history as a royal
palace, prison and place
of execution, arsenal, jewel
house and zoo! Gaze up
at the White Tower, tiptoe
through a medieval king’s
bedchamber and marvel at
the Crown Jewels.

Visit the National Maritime
Museum - the world’s
largest maritime museum,
see the historic Queen’s
House, stand astride the
Prime Meridian at Royal
Observatory Greenwich
and explore the famous
Cutty Sark: all part of the
Royal Museums Greenwich.
Some are free to enter; some
charges apply.

The London Eye is a major
feature of London’s skyline.
It boasts some of London’s
best views from its 32
capsules, each weighing 10
tonnes and holding up to 25
people. Climb aboard for
a breathtaking experience,
with an unforgettable perspective of more than 55
of London’s most famous
landmarks – all in just 30
minutes!

of the world’s most famous
faces. From Shakespeare
to Lady Gaga you’ll meet
influential figures from
showbiz, sport, politics and
even royalty. Strike a pose
with Usain Bolt, get close to
One Direction or receive a
once-in-a-lifetime audience
with Her Majesty the Queen.

[12] =>

DTUK0416_12-13_Maskery 25.05.16 10:21 Seite 1

TRENDS & APPLICATIONS

Dental Tribune United Kingdom Edition | 4+5/2016

Succession and exit strategies
Avoiding costs and legal wrangling
By Amanda Maskery, UK
Whether you are in the final stages
of your career or just starting out, the
need for a succession plan and exit
strategy is equally important. You may
AD

be a sole practitioner or partner within
a partnership or own shares in an incorporated dental practice, or it may
be that you are contemplating the
purchase of your first acquisition—
one thing you need to ensure is that

provision is made for a future sale or
the circumstance of a sudden death.
While, admittedly, leaving the business may seem a long way off and a
succession plan is something that will

most probably not be foremost in
your mind while you are busy running
your practice portfolio, by planning
now for the future, you will save yourself a great deal of potential costs and
legal wrangling further down the line.

It is very important to specify who
would take over your practice should
you decide to sell or should you unexpectedly pass away. In running a
practice, you will invest much time
and money building up the business
and will probably have the goodwill
of a loyal and long-standing group of
patients, so it is essential you know
your successor will build on your hard
work. This will also make the transition smoother for the business and
patients after you leave. One way to do
this is by bringing in an associate well
in advance who has an interest in one
day acquiring his or her own practice.
If the associate is brought in in good
time, he or she can become integrated
within the business, learn how the
practice operates and establish a rapport with patients. This will reduce
some of the issues that may arise
when a stranger takes over a practice
and will put your mind at rest that the
practice will be in safe hands moving
forward.
Another major consideration in
succession planning, for NHS practices in particular, is the NHS contract.
Even if a practice is mainly private,
there could still be an NHS children’s
contract, in which case consideration
has to be given as to how this contract
would be affected. At present, a practice may have a general dental services (GDS) contract or a personal dental services (PDS) contract. While the
first can be transferred as part of the
sale of a dental practice, the other cannot. If you are considering selling
your practice and have a PDS contract,
you need to be aware that the process
will involve transferring it to a GDS
contract, which involves an application to the NHS.
If you are a sole trader, or a partner,
and hold a GDS contract, the process
is not as straightforward as transferring the contract straight to the buyer,
as NHS England prohibits GDS contracts from being directly transferred. A temporary partnership will
need to be set up between the retiring
dentist and the buyer. Once the sale
has been completed, notice must be
given to NHS England that a new
partnership has been formed. Within
a certain period after the sale, the
seller will then formally retire from
the partnership. Again, notice must
be given to NHS England. The GDS
contract is then left in the name of
the buyer.
If you are an incorporated company and hold a GDS contract, the
easiest way of transfer is the sale of
the entire issued share capital to the
buyer. It is important to note that if
this is the way in which the contract
will be transferred, there are certain
provisions within GDS contracts held
by limited companies regarding
change of control that require NHS
England’s permission for the contract
to be transferred.
Your initial plans may be to sell
your practice and then retire completely—although one good way of
ensuring that the goodwill of the
practice is protected is for the seller
to continue to work at the practice as
an associate after completion of the
sale and slowly phase out his or her
involvement. If the seller is happy to

[13] =>

DTUK0416_12-13_Maskery 25.05.16 10:21 Seite 2

Dental Tribune United Kingdom Edition | 4+5/2016

TRENDS & APPLICATIONS

do this and the buyer is happy for the
seller to stay on, an associate agreement should be drafted as part of the
sale process. If the seller is adamant
that he or she wants to retire immediately after the sale, the practice could
send a joint letter from the seller and
buyer explaining to the patients that
the practice has been sold. However,
this may affect the goodwill of the
practice if the seller leaves abruptly,
so it is worth considering the sale of
your practice a good while before you
actually retire.
If you are a sole practitioner with
a GDS contract considering utilising
the 24-hour retirement policy postcompletion, it may also be worth
noting that you are specifically not
entitled to this benefit as a sole practitioner, as there is no one to take over
your GDS contract and therefore the
contract is effectively brought to an
end and can be put out to tender.
In a sale agreement, it is common to
include restrictive covenants, which
prevent the seller from working at another dental practice within a certain
radius and for a specific period after
the sale has been completed. There
also tend to be provisions preventing
the seller soliciting patients, suppliers and employees. These sorts of provisions will apply even when a seller
stays on as an associate after the sale
and subsequently leaves a number of

years later. The main reason for these
provisions is the protection of the
goodwill of the practice, but they can
be very restrictive on the seller, depending on post-completion plans.
If the seller wishes to practise at a local
hospital or work as a locum after the
sale, the restrictive covenants may
prevent him or her from doing so.
Therefore, it is important for the
seller to carefully review any such restrictions within the sale agreement.
It is also important that you have
a will in place, to make provision in

the event of an unexpected death. It is
important too that clear instructions
be given to contact the local area team
(LAT) within a strict time frame after
the death. In the case in which a sole
practitioner has a GDS contract and
dies unexpectedly, the contract will
be terminated 28 days after his or
her death, unless his or her personal
representative notifies the LAT of the
death. It can then extend the period
from 28 days up to six months. If clear
instructions are not given to the personal representative, it can result in
the deceased’s estate not being able

to benefit from the goodwill the
deceased built up in the practice. It is
vital that the importance of notifying
the LAT be stressed to the personal
representative, especially if it is a
family member, as dealing with the
deceased’s business may fall to the
bottom of the list when that family
member is grieving. It is important
that this extra time be secured, to allow the estate to decide how best to
dispose of the business.
If you are a partner in a practice, it is
worthwhile making provision in the

agreement to cover the circumstance
of a partner dying, as well as making
specific provision within your own
will. The partnership agreement may
give the remaining partners the
option of purchasing the deceased’s
share of the practice or may provide
that they are to cooperate with the
sale of the deceased partner’s interest
in the practice. Either way, it creates
certainty as to what will happen after
the death of a partner and can make
the process much easier for the family and personal representative of
the deceased. The 28-day period in
which the LAT has to be informed of
the death still applies for the case in
which the deceased was in partnership; however, it is possible for the
remaining partners to undertake to
perform the deceased’s units of dental activity, which can take the pressure off all involved while a decision is
made as to how best to deal with the
deceased’s share of the partnership.

Amanda Maskery
is one of the UK’s
leading den tal
lawyers. She is
Chair of the Association of Specialist Providers to
Dentists (ASPD) in
the UK and a Partner at Sintons law
firm in Newcastle. Amanda can be contacted
at amanda.maskery@sintons.co.uk.
AD

[14] =>

DTUK0416_14_Knight 25.05.16 10:21 Seite 1

TRENDS & APPLICATIONS

Dental Tribune United Kingdom Edition | 4+5/2016

“Cerezen has impacted everyone
I have treated with it”
An interview with Dr Lance Knight, BUPA dental centre Manchester
The most widely prescribed treatment for temporomandibular disorder (TMD) has been an intra-oral
stabilisation splint. With Cerezen,
however, a new and more palatable
alternative has recently found its
way into the UK market from the US.
Dr Lance Knight from the BUPA dental centre in Manchester has been
one of the first prescribers in Britain.
In this interview, he talks about the
device and why he has been an enthusiastic early adopter.
Dental Tribune: Dr Knight, do you
find a significant number of your
patients present with TMD?
Dr Lance Knight: TMD as a condition is under-recognised. As professionals, we are aware that many
patients who suffer with TMD do
not always present in a way that
allows the condition to be easily
diagnosed. However, I would say
I see patients with obvious signs of
bruxism about once or twice every
day.
What are the most common TMD
symptoms you encounter in your
practice?
Tooth grinding and clenching
are something that we see a great
deal of in the practice, but patients
may also complain of jaw and/or
neck pain, as well as unexplained
headaches occasionally.
What has your typical solution for
TMD suffers been?
Historically, I have turned to
intra-oral stabilisation splints to
treat TMD sufferers. With them,
I have had mixed success. For
some patients, bite guards have
been fantastic, and all that is
needed to relieve the pain of TMD.
Unfortunately, not all patients get
on well with them, and for some
who have strong gag reflexes they
are just impossible to wear. Some
patients may benefit from splints
during the day; however, this is
not always a practical option for
them, as splints can affect speech,
and of course one cannot eat with
them in.

I have found splints to be reasonable in some cases, but they have not
provided a certain prospect of success,
meaning I have not been confident of
the outcome patients will have.

Cerezen has impacted everyone
I have treated with it. For some, it has
been subtle—the treatment is not
an overnight wonder cure; it takes
time for patients’ jaws to relearn the
position they should be in during
the day. Several months after treatment, patients predominantly report that they have had a reduction
in pain—some have even reported
an improvement in sleep!

How did you hear about Cerezen?
My Renew Health representative
was the first person to make me
aware of Cerezen. She came into the
practice and explained about how
Cerezen was a device that is inserted
into the patient’s ear canal, close
to the temporomandibular joint
(TMJ). The ear canals change shape
when the jaw is opened or closed,
and Cerezen uses this anatomical
change to provide a unique nearfield treatment for TMD. Cerezen
encourages the patient to return to
the open-bite position, by applying
subtle pressure to the walls of the
ear canal, and this minimises the
tendency to clench the jaw and
tense the surrounding muscles.

What are the greatest benefits of
Cerezen for both the patient and the
prescriber?
For the patient, it is clear that
Cerezen offers a significant improvement in comfort compared
with traditional splints. It is provided at a good price point and is
cost-effective, and can offer a change
to the patient’s quality of life.
For the practitioner, the support
from the company—the knowledge of the representatives and the
support and training—is second to
none. The product is quick and easy
to prescribe, and I firmly believe
that one achieves more successful
outcomes for patients with TMD,
and this increases one’s confidence
in treating patients.

At first, I was sceptical—it sounds
strange when one first hears that
one is able to offer a patient a jaw
treatment through the ear—but
when she explained the science
and provided a demonstration it
made sense. I was particularly interested in the fact that the treatment is, like a splint, totally reversible. If it does not work, patients
can simply remove it. With occlusal

“...a significant improvement
in comfort compared with
traditional splints.”
equilibration, which had always
been another option for seeking to
treat TMD, there is no going back,

and here I was being presented with
a second reversible option. I was
keen to make my own evaluation of

the product and was invited to test
it on one of my patients, with which
I had great success.
Did you feel confident engaging
with patients presenting with TMJ
pain before learning about Cerezen?
Before Cerezen, my knowledge
of TMD was not to the level it is
now. Cerezen provides courses that
broadened my knowledge significantly and allowed me to offer
practical advice and solutions to
patients. The Cerezen courses added
massively to my confidence in prescribing, as I felt that I was able to
seamlessly apply the theory and
knowledge Cerezen had shared with
me, in my practice to my patients.
What results have you obtained
with Cerezen?

What is your overall assessment of
the Cerezen device?
Cerezen has been a game changer for me in the way I look to treat
TMD. My experience with the device has been remarkable. It is a fantastic tool to have to offer to TMD
sufferers and is definitely my first
option as a treatment for their condition. I am confident of prescribing it and of the outcome it will
have for patients. It is such a good
feeling to be able to offer patients a
potential solution to their problem
that does not pose an oral health
risk (no more occlusal equilibration) or burden their pocket (the
manufacturers of Cerezen offer a
money-back guarantee).
The support from Cerezen for the
practice has been amazing. Implementing a new treatment can often
be complex and expensive, as well
as a massive change to the practice.
With Cerezen, it is seamless.
The only real cost to practitioners is the time to learn about the
device. Cerezen has the potential to
be highly profitable for practices,
maximising the treatments that
can be offered in-house and reducing the number of patients who
have to be referred out. The even
greater reward has been the difference I am now able to offer my
patients whom I struggled to help
before.
Thank you very much for the interview.

[15] =>

DTUK0416_15-16_Lane 25.05.16 10:22 Seite 1

Dental Tribune United Kingdom Edition | 4+5/2016

TRENDS & APPLICATIONS

15

Growing a successful dental implant clinic
By DTI
In April 2016, Dr Ian Lane, a managing partner at Queensway Dental
Clinic, together with Richard
Elliott, Managing Director of
Queensway’s Dental Laboratory,
presented a webinar to a global audience of over 350 dentists, giving
their insights into what they feel
have been the most fundamental
factors of growing a successful
dental implant clinic.
Queensway Dental Clinic
(www.queensway.co.uk) was founded in 1993, when Dr Paul Averley
took over the north-eastern clinic.
At the time, it was at the heart of
an area where the population’s
oral health was significantly
lower than that of the national
average. Over the next 23 years,
the practice grew into the awardwinning business it is today—a
journey that Lane believes would
not have been possible without
the partners, specialists, nurses,
managers, technicians and therapists who have invested their time
and passion in every step.
Between 1998 and 2013,
Queensway Dental Clinic was
the largest referral centre for conscious sedation in the region, and
the clinic treated over 100,000
patients during that time. However, as of 2011, the business
model started to change and
the partners turned their attentions to expanding the private
side of the clinic. By applying the
same principles learnt from
building a successful NHS practice, Queensway Dental Clinic grew
from a four-surgery practice into
a 25-surgery practice over time.
Lane suggested that this success
can largely be attributed to the
Queensway ethos with its patientcentred approach to dentistry:
“We focus on holistic care, meaning there is real choice for the
patient, as well as ensuring that
shared decisions are made, over
which patients have full control.”
“We have always invested in our
team,” continued Lane. “Indeed,
the strong foundations of our
clinic have been built on the
knowledge and experience of our
team. To build a truly successful
implant clinic, it is vital to have
the right team in place.”
With Gold Standard Investors
in People accreditation, it is clear
that Queensway Dental Clinic
understands the importance of
nurturing the skills of its team. Investing heavily in the continuing
professional development (CPD)
of every single member, it has
seen its nursing teams progress
through the Nobel Biocare basic
and advanced nursing courses, as
well as attain the dental implant
nursing qualification from King’s
College London—and all are experienced to some degree with
the All-on-4 treatment modality.

Indeed, owing to the training
provided by the Kois Centre, as
well as the benefits of NobelClinician Software, the team at
Queensway has managed to
streamline their case assessment
and treatment planning process.
“We’re all speaking in the same
language now,” said Lane. “We can
provide effective risk assessments for our patients, deliver
effective and reliable treatment
plans for implant treatments,
design our patients’ smiles, provide diagnostic assessments with
models and photos, and review
cases with the entire team present.”
Dr Ian Lane

Of course, it is not just the clinical skills that contribute to the
success of an implant practice.
Queensway Dental Clinic has
striven to improve the training of
its front-of-house staff to ensure
that patients receive only the very
highest standard of service from
the moment they enter the practice. This has included sending the
team on lunch-and-learn sessions
with Nobel Biocare representatives, having cue cards developed
to act as prompts on the phone,
and giving each of the staff the
necessary understanding of implant treatment options in order
for them to communicate this
effectively to prospective and
current patients.

Vital to all this, Lane went on
to explain, are communication
and working alongside colleagues
who all have the same skill and
experience. “This is why,” he said,
“we take our training and education seriously at Queensway.”

It is also down to the implant
provider. Since 1993 (with the
exception of a very short departure in 2009), Queensway Dental
Clinic has used Nobel Biocare
implants. “It’s the mix of quality
service and quality products,” explained Lane. “We don’t use cheap
products and Nobel Biocare doesn’t
provide them. In all, it helps us
minimise the risk to our patients
and enables us to achieve excellent results.”
Working with Nobel Biocare
enables the Queensway team to
use a variety of different techniques, including immediate
loading, and provides the op portunity to scan and plan treatments in full 3-D. It also allows
the clinical staff of Queensway to
liaise effectively with the laboratory staff, expediting and improving the process from start to
finish.

Elliott too graduated from the
Kois Centre and was the very first
technician in the UK to have done
so. This significant achievement
is mirrored in the way Queensway
invests in the skills and CPD of
its laboratory technicians, representing recognition of the importance of technicians in the
provision of implant therapy.

This relationship seems in no
way likely to end soon; indeed, the
team at Queensway Dental Clinic
and laboratory has found working
with Nobel Biocare so effective
that it has seen an 87 per cent
increase in spending on Nobel
clinical products, as well as a 250
per cent increase for laboratory
items since 2011. “Having a single
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– no travel costs

Furthermore, Queensway understands the importance of investing in the skills of its partners
and takes great pride in the individual achievements of its team
members. Indeed, the partners
at Queensway Dental Clinic have
all graduated from the Kois Centre
in Seattle in the US—five of only
15 practitioners in the UK to have
done so.
“The skills we have learnt at the
Kois Centre have transformed
the way we practise,” said Lane. “As
well as improving the outcomes
we can achieve for our patients.
Seeing many patients who have
suffered from many different
problems with their teeth, it’s vital that we have the skills—like
those that the Kois Centre teaches
so well—to be able to manage the
complexity of these cases in a reliable way. Without a doubt, these
skills have also enabled us to
reassure our patients that they
are being treated with the most
up-to-date and predictable procedures and techniques.”

This kind of professional
knowledge, when brought together effectively with clinical,
technical and management skills,
has been one of the greatest contributing factors to the success of
Queensway’s implant business.
“It’s been a challenge,” admitted
Lane, “and it requires excellent
communication from all aspects of
our business, but it has certainly
paid dividends—and it certainly
would not have been possible
without the relationship we share
with Nobel Biocare.”

– no time away from the practice
– interaction with colleagues and
experts across the globe
– a growing database of
scientific articles and case reports
– ADA CERP-recognized
credit administration

www.DTStudyClub.com

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Join the largest
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in dentistry!
ADA CERP is a service of the American Dental Association to assist dental professionals in identifying quality providersof continuing dental education.
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[16] =>

DTUK0416_15-16_Lane 25.05.16 10:22 Seite 2

TRENDS & APPLICATIONS

in its laboratory business and this
can be directly linked to its implant success.

company solution in our busy
practice has been incredibly useful in boosting our business,” said
Lane.

However, having the knowledge and the products is just one
part of achieving success. Putting
everything into practice rep resents the greatest struggle for
a large and busy centre like
Queensway Dental Clinic. For this
reason, the team strives to follow five essential tenets to ensure
success.

The figures speak for themselves. Since 2011, Queensway
Dental Clinic has experienced an
increase in its implant turnover
of 220 per cent with up to 50 per
cent of all of its private activity
originating from its provision of
implants. There has also been a
concurrent growth of 125 per cent

Dental Tribune United Kingdom Edition | 4+5/2016

Firstly, it is important to provide one point of contact. Lane
explained that having so many
disciplines together under one
roof has created a service in
which patients can feel confident.
Rather than being passed around
between different teams, patients
at Queensway can conveniently
be treated by one dedicated and
well-trained team.

protocols. The team works hard to
ensure patients’ teeth can be restored in the shortest predictable
time. This includes adopting new
technologies and techniques, as
well as learning to communicate
effectively with all necessary
services to ensure the optimum
result can be achieved in the
shortest, safest and most nontraumatic manner.

Furthermore, Queensway invests in progressive treatment

While Lane emphasised the
importance of communication

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within the Queensway team, he
also stressed how important it is
to communicate effectively with
patients. By conducting applicable and in-depth research of the
patient demographic in the area,
the Queensway team can target
its treatments to those who need
them most. This information can
then be transferred to tried-andtested marketing campaigns,
such as those used on the practice
website, through Google or via
social media. Queensway also
utilises local advertising, which
can often be the most successful
method of reaching patients in
the area.
Lane explained how crucial it is
to invest in a good website: “As one
of the main points of contact for
most patients, a website has to be
responsive; it has to be image led
and easy to navigate. Our website
is both smartphone and tablet
friendly, in recognition of the
massive usage of these two devices. All of the images on our
website are of our own patients as
well—no stock images are used.”
Another key factor of Queensway’s success is its ability to accept high-end treatments at any
time. This means that whenever
an enquiry is made about any
treatment, it can be answered
succinctly and accurately by a
member of the team who understands precisely what is needed.
Queensway Dental Clinic has a
highly trained treatment adviser
who can answer these queries,
and the clinic offers a free
30-minute consultation with an
implant dentist.
Lastly, Queensway Dental Clinic
recognises the importance of
delivering patient satisfaction
and encouraging patients to recruit others. According to Lane,
“At Queensway, approximately
80 per cent of all new patient enquiries are made through word of
mouth or recommendations.”
Everything the Queensway
team does is geared towards
ensuring that patients receive
a service they cannot help but
recommend. By carrying out
monthly patient surveys, running patient forums and open
evenings, taking testimonials and
Google reviews, and building up
a strong referral network, the
Queensway team can collect, review and build upon patient feedback to ensure that its service always reaches a high standard.
In conclusion, by investing in
exceptional training, by communicating effectively, by working
with high-quality and supportive
companies, and by maintaining
high levels of service, Queensway
Dental Clinic has achieved a great
deal over the last 20-plus years.
The dedication and hard work
shown by its team are a testament to its past and continued
success and serve as a shining
example of what an implant
business can achieve today and
tomorrow.

[17] =>

DTUK0416_17_STBda 25.05.16 10:23 Seite 1

SHOW TRIBUNE
The World’s Event Newspaper · United Kingdom Edition
Published in London

www.dental-tribune.co.uk

Vol. 10, No. 4+5

Manchester welcomes UK dental
professionals to next BDA conference
Five thousand expected for three days of learning and networking
By DTI

pass holders at Booth C04. Other
launches include state-of-the-art
equipment, such as intra-oral scanners, as well as new system solutions for treatment planning and
practice management. A large
number of service providers will
also be on-site to provide attendees
with financial or legal advice on
a variety of issues.

LONDON & MANCHESTER, UK: The
next edition of the British Dental
Conference and Exhibition is set to
return to Manchester this month.
Being held again at the Central
Convention Complex in the
city’s up and coming Deansgate–
Petersfield district, the event will
present everything that dentists
need to know about their profession in 2016. More than 5,000 visitors are expected for the conference and industry exhibition,
which will both take place from
26 to 28 May.
According to the British Dental
Association (BDA), this year’s conference programme features more
than 130 sessions, presented by
speakers from all around Britain
and elsewhere, on a wide range of
clinical aspects, such as implant
maintenance, facial aesthetics and
oral cancer management. Topical
issues, such as the prototypes for a
reformed NHS dental contract, will
be discussed too. Christopher Orr,
Gary DeWood, Linda Greenwall,
Subir Banerji and Finlay Sutton are
among the experts sharing their
experience this year.
A president’s lecture on Friday
afternoon, held by Welsh psychologist Cliff Arnall on behalf of incoming BDA President Stuart Johnston, will reflect upon stress, its
negative impact on well-being and
achieving a calmer, more fulfilling
life. “Cliff’s lecture ‘Dental mental:
The psychology of passion, flexi-

“Dentistry remains a challenging profession in many ways and
here at conference the BDA can
help you address many of those
challenges,” Johnston added.
Professionals can register for
this year’s event either online or
at the registration counter during
the three days of the congress.
Discounts are given to BDA members and dental students. More

bility and stress’ will not only offer
insight into dealing with some of
these complexities but promises to
be entertaining as well,” Johnston
said.
Overall, dental professionals will
be able to gain up to 15 hours of
verifiable continuing professional
development (CPD) at the event.
Credits can also be earned from attending sessions at the Speakers’
Corner, as well as the advice and
workshop zones that will be open
to exhibition pass and conference
pass holders throughout the convention centre. Sessions that cover

the recommended General Dental
Council’s core CPD subjects are
marked in the official programme.
For a concise overview, the BDA also
provides an application for iOS and
Android mobile devices that can
be downloaded free from the App
Store and Google Play.
New products that aim to improve clinical outcomes and practice management workflows will be
on display in the exhibition hall.
Over 150 manufacturers and distributors from the UK and abroad
have announced their participation in the event. Among others,

a new product will be launched by
the event’s main sponsor, Oral-B,
which will be given away free to
both conference and exhibition

information and the detailed programme can be found on the
official website at www.bda.org/
conference.
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[18] =>

DTUK0416_18_20_Programme 25.05.16 10:23 Seite 1

SCIENCE & PRACTICE

18

Show Tribune United Kingdom Edition | 4+5/2016

Conference Programme, 26–28 May
Thursday, 26 May

12:30–13:30

10:00–10:30

An introduction to inheritance tax
planning (Charter Room 4)
Speaker: Neil Richardson

Child and adult safeguarding: what
should you do if you have concerns?
(Personal Development Theatre)
Speaker: Carol Richardson

10:00–10:45
Key tips for restoring implants
(Demonstration Theatre)
Speaker: Pareet Shah

10:15–11:15
How the general dental practice
team can improve outcomes for
oral cancer patients (Charter room
2+3)
Speaker: Simon Rogers
MFDS and beyond: Career development opportunities for the
whole dental team with the Royal
College of Surgeons of Edinburgh
(Charter Room 1)
Speakers: Will McLaughlin, Claire
Curtin and Sarah Manton

Teeth and dental implants: a
common preventative approach
to care? (Charter Room 4)
Speaker: Craig Barclay

ties with the Royal College of
Surgeons of Edinburgh (Charter
Room 4)
Speaker: Shakeel Shahdad and
Deepam Patel

14:30–15:45
Accessing root canals—saving
time and dentine (Demonstration
theatre)
Speaker: Alyn Morgan

12:30–13:45
Interactive Q&A forum: Associates—how to negotiate a better
agreement (Exchange Room 9)
Speakers: Richard Birkin and panellists

12:45–13:45
Healthy gums, healthy mouth,
happy patient, happy dentist—
ways to improve your perio management Techniques (Exhange
Hall)
Speaker: Nik Pandya

Special tips for special patients
(Charter Room 1)
Speakers: Caroline Graham, Yvonne
Rooney, Ruth Edwards and Louise
Foster

14:30–16:00
Interactive panel session: Can
we agree to disagree? Treatment
planning in dentistry—part I
(Exchange Auditorium)
Speakers: Peter Briggs and 7 panellists

Facial aesthetics for the dentist—
taking your practice to the next
level (Charter Room 1)
Speaker: Bob Khanna

09:30–10:45
Culture issues…a make or break
for dental practices (Charter
Rooms 2+3)
Speaker: Hoda Wassif

16:30–17:45
Implant maintenance: A team
effort (Charter Room 1)
Speaker: Claire McCarthy
The challenges ahead for young
dentists—A Q&A session (Interactive forum/Exchange Room 9)
Speaker: Harman Chahal and
panellists

Interactive Q&A forum: The career paths in dentistry you might
not know about! (Exchange
Room 9)
Speakers: James Goldman and panellists

09:45
Clinical management of pathological tooth wear in general dental
practice (Exchange Hall)
Speaker: Subir Banerji

09:45–10:45

14:45–15:45
16:45–18:00
An endodontic-focused career in
dentistry (Charter Rooms 2+3)
Speaker: Mark Hunter

Aesthetics MI way (Exchange Hall)
Speaker: Brian Millar

The management of sharps injuries in a dental healthcare setting
(Charter Rooms 2+3)
Speaker: Noha Seoudi
Therapeutic aesthetics for the
older patient (Charter Room 4)
Speaker: Linda Greenwall

10 years of history on dental
practice values and the process of
selling (Exchange Room 9)
Speaker: Anne Barker

10:00–10:30
Using conscious sedation to help
phobic patients (Demonstration
Theatre)
Speakers: Carole Boyle and David
Craig

10:30
Welcome and opening remarks
(Exchange Hall)
Optimum pain management of
the dental patient (Exchange Auditorium)
Speaker: Tara Renton

Leadership and management:
Inspiring excellence in your
practice (Personal Development
Theatre)
Speaker: Nicki Rowland

10:40

10:00–11:00

Facially Generated Treatment
Planning (Exchange Hall)
Speaker: Gary DeWood

Improving patient safety: A multifaceted approach (Exchange Auditorium)
Speaker: Alka Saksena

11:00–11:30
CQC: What to expect when we
inspect (Personal Development
Theatre)
Speaker: John Milne

The art and science of posterior
composite (Exchange Auditorium)
restorations
Speaker: Andrew Chandrapal

11:30–12:15

14:00–14:30

15:00

16:45–18:00

10:50

How to legally and ethically
offer your patients whiter teeth
(Exchange Hall)
Speaker: James Goolnik

Interactive panel session: Can
we agree to disagree? Treatment
planning in dentistry—part II
(Exchange Auditorium)
Speakers. Peter Briggs and 7 panellists

Government address (Exchange
Hall)
Speaker: Rt Hon Alistair Burt MP

17:00–17:30

Using NLP techniques to improve
your patient and internal communication (Personal Development
Theatre)
Speaker: Heather Dallas

11:00–11:30

15:00–15:30
Medical emergencies (Demonstration Theatre)
Speaker: Peter Whiteford

Tips for effective communication
in the dental practice (Personal
Development Theatre)
Speaker: Nicki Rowland

How to deal with practice conflicts
(Personal Development Theatre)
Speaker: James Goldman

14:00–14:45

15:30–16:15

12:00–12:30

11:15–12:00

Using hypnosis in dentistry: Its
role in reducing fear and phobia
(Personal Development Theatre)
Speaker: Christine Macleavy

Key tips for maintaining implants
(Demonstration Theatre)
Speaker: Pareet Shah

12:30–13:30

14:30

The drugs don’t work: treating
the emergency dental Patient
(Charter Rooms 2+3)
Speakers: Susie Sanderson OBE,
Wendy Thompson and Julie Burke
Top tips to avoid trouble (Charter
Room 1)
Speaker: Abhi Pal

The professional approach to dental social media(Personal Development Theatre)
Speaker: Mark Oborn

Use of dental acupuncture for relaxation and prevention of gagging (Demonstration Theatre)
Speaker: Christine Macleavy

Friday, 27 May

16:00–16:30

Designing an occlusion (For advanced
practitioners only/Charter Room 4)
Gary DeWood

BDA address (Exchange Hall)

14:30–15:30
The burden of oral diseases in an
ageing population and the link
with general health (Exchange
Room 9)
Speaker: Georgios Tsakos

Are you leading your team to success?
(Personal Development Theatre)
Speaker: Nicki Rowland

16:30–17:30
Diploma in Implant Dentistry:
career development opportuni-

08:10–09:30

09:30–10:30
Life changing dentistry—how to
plan success into your practice
(Exchange Room 10)
Speaker: Miguel Stanley

Impression taking (Demonstration Theatre)
Speaker: Bev Littlemore

11:45–12:45
How to manage and prevent patient tooth wear caused by dietary
acids (Charter Room 1)
Speaker: Rupert Austin
How to boost your income from
facial aesthetics (Charter Room 4)
Speaker: Harry Singh

[19] =>

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2 sessions, hands-on in each session, plus online learning and mentoring.
Learn from the Masters of Esthetic and Restorative Dentistry:

Online access to our
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Registration information:
7 days of live training with the Masters
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Details on www.TribuneCME.com

Curriculum fee: €6,350

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[20] =>

DTUK0416_18_20_Programme 25.05.16 10:23 Seite 2

SCIENCE & PRACTICE

20

Evidence based advice: Re-evaluating preconceptions and habits
(Exchange Room 9)
Speaker: Fotinos Panagakos
10 years of history on dental
practice values and the process of
selling (Exchange Room 10)
Speaker: Anne Barker

12:00–12:30
Be the best you can be—using
lifelong learning to improve
your knowledge, skills and competencies (Personal Development
Theatre)
Speaker: Jane Dalgarno

14:15–15:30
The 10 rules of patient marketing
(Charter Room 4)
Speaker: Bill Starkie

14:45–16:00
“The white road”—Teeth whitening in 2016 (Exchange Hall)
Speaker: Linda Greenwall

15:00
Monitoring patients with diabetes
and managing potential oral
health complications or periodontal disease (Exchange Auditorium)
Speaker: Leticia Casanova

Show Tribune United Kingdom Edition | 4+5/2016

10:00–10:30

12:00–12:30

A practice-wide approach for oral
cancer management (Personal
Development Theatre)
Speaker: Nicki Rowland

Scope of practice and extended
duties for DCPs (Personal Development Theatre)
Speaker: Christine Macleavy

10:00–10:45

12:45–13:30

Medical emergencies (Demonstration Theatre)
Speaker: Peter Whiteford

Impression taking (Demonstration Theatre)
Speaker: Bev Littlemore

16:30–17:45

11:00–11:30

13:15–14:30

Producing beautiful dentures
with fantastic function (Exchange
Auditorium)
Speaker: Finlay Sutton

A practical approach to caries prevention (Personal Development
Theatre)
Speaker: Fiona Sandom

Ethics not fear: Cosmetic dentistry
in the 21st century (Charter Room 1)
Speaker: Bertie Napier

MJDF exam taster session (Exchange Room 10)
Speaker: StJohn Crean

16:30–17:30
Practical compliance issues in radiation protection—new practice,
new room, new unit! (Charter
Rooms 2+3)
Speaker: Stephen Green

12:00–13:00

Interactive Q&A forum: Associates—how to negotiate a better
agreement (Exchange Room 9)
Speaker: Richard Birkin and panellists

Dementia and dental care, problems and practicalities (Charter
Rooms 2+3)
Speaker: Peter Passmore

The 10 rules of patient marketing
(Charter Room 4)
Speaker: Bill Starkie

12:15–13:15

13:30–14:30

An eye for an I, a tooth for a tooth:
endodontics and implants, what is
the truth? (Exchange Auditorium)
Speaker: Aws Alani

Achieving excellence in anterior
composites (Charter Rooms 2+3)
Speaker: Dipesh Parmar

12:15–13:30
13:30–14:45
Recognising occlusal problems
(Exchange Hall)
Speaker: Gary DeWood

Periodontal health for a better life
(Exchange Hall)
Speakers: Ian Needleman, Iain
Chapple and Rajiv Patel

12:30–13:15

14:00–14:30

Ergonomics in dentistry
Speaker: Karolin Krell

Would you love to have your own
practice, would you really like to?
(Personal Development Theatre)
Speaker: Maggie Jackson

14:00–14:30
Maximise your energy and improve your time management
(Personal Development Theatre)
Speaker: Heather Dallas

14:15–15:00
15:00–15:30

16:45–18:00

11:15–12:15

How to manage and monitor
underperformance (Personal Development Theatre)
Speaker: Shabana Ishaq

Dentine hypersensitivity: How
sensitive are your teeth? (Exchange Hall)
Speaker: Nicola West

Success is a funeral: Identification
in mass fatality incidents (Charter
Room 1)
Speaker: John Robson

14:00–14:45
Application of rubber dam with
an overview of the different systems available (Demonstration
Theatre)
Speaker: Christine Macleavy

14:15
How can we ensure future generations are free from dental decay? Less sugar—more fluoride!
(Exchange Auditorium)
Speaker: Sandra White

14:15–15:15
Dental mental: The psychology of
passion, flexibility and stress
(BDA President’s Lecture/Charter
Room 1)
Speaker: Cliff Arnall
Succeeding as a young dentist:
A career study (Charter Rooms
2+3)
Speaker: Shiraz Khan
Teeth and dental implants: A common preventative approach to
care? (Exchange Room 9)
Speaker: Craig Barclay
MJDF exam taster session (Exchange Room 10)
Speaker: StJohn Crean

Do we need to treat elite athletes
as a special case when considering
their dental needs? (Demonstration Theatre)
Speaker: Peter Fine

15:00–15:30
15:30–16:15

Saturday, 28 May

Success with complete dentures
(Demonstration Theatre)
Speaker: Pranay Sharma

09:30–10:30

16:00–16:30

Complaints and confusion (Charter Room 1)
Speaker: David Hartoch

Managing the stress of dental
practice (Personal Development
Theatre)
Speaker. Tim Newton

Latest innovations to make your
everyday dentistry easier! (Charter Room 4)
Speaker: Jansen van Rensburg

16:15–17:15
09:30–10:45
How to manage your oral surgery
patients effectively in a primary
care setting (Charter Room 1)
Speaker: Richard Moore
Prototypes and commissioning
guides: What will be the future of
the NHS? (Charter Room 4)
Speakers: Henrik Overgaard Nielsen,
Richard Emms and David Cottam
Conquering tooth decay: how
sugarfree gum can help reduce
the cost burden of oral disease
(Exchange Room 9)
Speaker: Liz Kay and Lindsay Claxton

Self-care in perio patients: It’s what
really matters (Exchange Room 9)
Speaker: Phil Ower

09:45–10:45
Inlays, onlays and endocrowns:
Is it time to say goodbye to traditional posterior crown preparations? (Exchange Hall)
Speaker: Chris Orr
Management of failures within
prosthodontics (Charter Rooms 2+3)
Speaker: Neil MacBeth

Periodontology—the last 50 years
—or so! (Lindsay Memorial Lecture/Charter Room 4)
Speaker: Iain Chapple
Predictable technique and material selection for the aesthetic and functional rehabiliation
of tooth surface loss (Exchange
Room 9)
Speaker: Dominic Hassall

11:30–12:15
Splinting of luxated teeth (Demonstration Theatre)
Speaker: Peter Fine

IRMER update and the role of DCPs
in dental radiography (Personal
Development Theatre)
Speaker: Bev Littlemore

15:00–16:00
If it’s broken—fix it! Modern
management of dental trauma
(Exchange Room 9)
Speaker: Serpil Djemal
Prevention and management of
medical emergencies in the dental
practice: Being prepared for the
unexpected (Charter Room 1)
Speaker: John Buchanan

11:30–12:30

15:15–16:15

Lateral thinking—the restoration
and replacement of the maxillary
lateral incisor (Charter Rooms
2+3)
Speaker: David Pitt

Skill mix in dentistry: A paradigm
shift? How can it benefit practice
in reality? (Charter Rooms 2+3)
Speaker: Phil Cannell

15:15–16:30
My Fitness to Practise case and
other more important matters
(Exchange Hall)
Speaker: Colin Campbell

Clinical tips for improved endodontics (Exchange Hall)
Speaker: Mike Waplington

[21] =>

PRINT
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EDUC
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V
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The DTI publishing group is composed of the world’s leading
dental trade publishers that reach more than 650,000 dentists
in more than 90 countries.

[22] =>

DTUK0416_22_Pr 25.05.16 10:23 Seite 1

SHOW NEWS

Show Tribune United Kingdom Edition | 4+5/2016

Take it easy with Carestream
By DTI

and CBCT technology at the Carestream booth (A28). Designed
specifically to make professional
life easier, the company’s portfolio
of products can enhance everything from diagnostics to treatment planning and the final outcome.

STEVENAGE & MANCHESTER, UK:
Visitors at the British Dental Conference and Exhibition in Manchester can experience the full
range of new intra-oral scanners,
practice management software

The new CS 3600 intra-oral scanner, for example, provides easier,
faster and smarter scanning capabilities and enables a continuous
workflow. The intelligent matching
system allows addition of missing
data at any time. Another feature is
the auto-location function: users

can jump to any position in the
mouth without indicating an exact
position to the system or following
a specific direction.
In addition, Carestream’s CS 8100
3D imaging system harnesses the
power of 3-D imaging while using

The Dental Tribune
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per year (4 issues per year; incl. shipping for customers outside Germany).

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** EUR 22 per year (2 issues per year; incl. shipping and VAT for customers in Germany) and EUR 23
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& Rehabilitation***

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By DTI
Manchester, UK: Software of Excellence will offer complimentary Patient Marketing Consultation at the
upcoming British Dental Conference & Exhibition in Manchester.
Attendees are invited to reserve
their preferred time in advance and
find out how the company and its
latest EXACT practice management
software can help them to attract
more new patients and boost practice revenues in 2016.
Version 12 of EXACT now allows
dentists to manage their online
reputation comprehensively. In addition, the update provides a number of tools to conduct and monitor
marketing activities, the company
announced at the Dentistry Show
in Birmingham in April. With the
new Marketing Manager module in
EXACT V12, practicioners will be
able not only to target specific patients with treatments and track
results, but also to accurately monitor results and calculate their return on investment, the company
said. This way, they can easily identify where and why a certain campaign has been effective.

www.dental-tribune.com

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And ensuring complete integration between all technologies,
the CS R4+ practice management
software also monitors practice
performance in real time, so dentists always know exactly how their
business is doing.

BDA
offer by
SoE

PayPal

a minimal radiation dosage and
freeing time to treat more patients.

Expiration Date

Security Code

Additionally, via the Channel
Track module, campaigns can be allocated a specific telephone number to record calls once a campaign
has been launched.
In order to address the increasing
importance of online reviews, the
latest version of the software further allows practitioners to manage their reputation on search
engines like Google better by automating the processes that collate
positive testimonials and communicating them widely in the shortest possible timescale through a
partnership with reputation.com,
a leader in the field of online reputation management. The new
Reputation Manager module includes a sophisticated scoring algorithm that reviews gathered data
from existing testimonials and
compares it to those of other practices, delivering a reputation score
against which a practice can benchmark its performance compared
with both the industry average and
top performers.

[23] =>

DTUK0416_23_Curaden 25.05.16 10:24 Seite 1

Show Tribune United Kingdom Edition | 4+5/2016

OPINION

“The future of dentistry is digital and
focused on prevention”
An interview with Curaden CEO Ueli Breitschmid
Swiss dental company Curaden is
one of the few businesses in the
industry that adopt a holistic approach to dentistry. The company
combines high-quality dental products, pioneering training systems
and prophylaxis concepts for longterm oral health. In this interview,
CEO Ueli Breitschmid talks about
new ways and knowledge in dentistry and optimal preventive care
as key to good oral health, as well as
prevention programmes that both
promote patients’ health and offer
practices financial success.
Dental Tribune: Mr Breitschmid,
Curaden aims to offer more than
just dental care products. You advocate comprehensive training in the
field of dental prevention. Why is
this issue so important?
Ueli Breitschmid: Curaden is the
only company that, in addition to
manufacturing products, provides
patients with the necessary knowledge and skills, in cooperation with
trained instructors, to take control
of their oral health themselves. We
have developed our knowledge and
products with the aim of teeth remaining healthy for a lifetime. Our
corporate philosophy combines the
innovative CURAPROX products,
our dental educational system iTOP
and the practical Prevention-One
plan. Our goal is to reduce the prevalence of gingivitis, periodontitis and
tooth loss. Therefore, we support
comprehensive soft-tissue prophylaxis. Finally, gingival problems are
still the most common cause of poor
oral health. We support prophylaxis
to this end with our great interdental toothbrushes, our iTOP seminars
and other services.
In any oral health discussion, it
is always important to look at the
combination of a high-quality
product and the trained application thereof. The product alone
without a trained user changes
little or nothing. Therefore, 80 per
cent of people in developed countries have gingival diseases; because nobody has shown them
proper oral hygiene. Only a welltrained person can motivate and
instruct someone else.
How can control and continued
motivation be achieved?
Patients and dentists should follow a regular schedule concerning
both treatment and training. Today’s
approach of one or two dental visits
annually is no longer appropriate.
Going to the dentist or the dental
hygienist should not be an annual
event, but more frequent. Just think
how often we enjoy a beauty treatment or a pleasant massage. White
and well-kept teeth are part of the
modern concept of body awareness,
much like a trip to the fitness centre.

So, does this mean that most oral
health problems can be solved
through regular prophylaxis?
Dental prophylaxis is only one
aspect of oral health. It seems much
more important to consider dental
training. For years, leading dentists
and dental companies have been
in favour of a change in dental education. Preventive dental therapy
should hold at least the same
position as restorative dentistry.

now better understood. Slowly but
surely, dentists will be recognised
for their role in medicine. They are
the gatekeepers of health, because
the mouth represents the basis of
almost all chronic diseases. In time,
dentists will measure blood pressure and take saliva samples or
blood samples. It will become possible to decrease the prevalence of
chronic diseases, including cancer,
Alzheimer’s disease, cardiovascu-

control of individual prophylaxis
for long-term dental health. This
approach includes regular training, the proper tools and a good
dose of motivation. First, we begin
with the dental professionals, who
pass their new knowledge and
skills directly to patients. All our
iTOP seminars are supervised by
independent dentists and dental
hygienists who have completed the
training themselves.

day seminars for both beginners
and advanced participants, as well
as for prospective iTOP trainers. Our
recall seminars enhance knowledge and provide additional motivation. iTOP also teaches communication strategies. Communication
with the patient and with-in the
team too are key to dental health.
A further advantage of iTOP is the
global coverage of our educational
programme. Whether in Europe,
Asia or North America, dental staff
can benefit from the comprehensive solutions of our iTOP training.
I would like to recommend our
iTOP workshop on 23 June in Basel
in Switzerland to all dental hygienists. This is being held as part of the
2016 International Symposium on
Dental Hygiene. We have invited
top speakers from Ireland, South
Africa, Canada and Switzerland to
talk about their experiences with
iTOP in their respective fields and
how it has helped them to achieve
sustainable oral health in their
patients.

Ueli Breitschmid

“There are always new ways
to brush teeth and gaps properly.”
Every dentist knows how little is
taught in dental schools about
prevention. There are long-established and financially attractive
prevention concepts for the entire
office staff, including PreventionOne. Today’s digital solutions offer
a painless and quick prophylactic
therapy. The future of dentistry is
digital and focused on prevention,
and the dentist of the future as a
preventive physician is responsible
for patients’ overall health.
So you envision dentists and doctors
working more closely?
Dentistry and medicine will certainly continue to move closer together, as the interaction between
the oral tissue and other organs is

lar disease and diabetes, through
better oral health. At the same time,
medicine of the future will be able
to detect signs of gingivitis or periodontitis.
Mr Breitschmid, you focus on holistic
oral health prevention rather than
restoration. What concepts does
Curaden offer in this regard?
We focus on optimal prophylaxis
for patients and dental professionals. Individually trained oral
prevention (iTOP) is our internationally well-known educational
system. For this purpose, we have
been working together with established dentist Dr Jiri Sedelmayer.
He has revolutionised the approach to teaching, motivation and

iTOP addresses one of the major
issues in every dental practice: how
to motivate and instruct patients
to brush perfectly, with good outcomes. Through iTOP, we offer
individual training with regular
monitoring and correction of the
learnt prophylaxis techniques.
We use the latest technologies and
modern cleaning techniques; in
short, the right mechanical plaque
control. Of course, the seminars are
open to those dental staff with
years of experience too. There are
always new ways to brush teeth and
gaps properly.
How long is the iTOP programme?
The iTOP programme is structured consecutively. We offer multi-

With iTOP for students, Curaden
is targeting students and young
dentists. Why does Curaden place
so much importance on the early
training of students?
First, students should maintain
their teeth for perfect oral health;
only then can they treat their patients. The dentist and patient
should always have the regular care
of their own teeth with good toothbrushes, toothpaste and interdental brushes in common. This allows
the aspiring dentist to become familiar with how the damage to be
repaired arose. Early on, we convey
the principle of touch to teach—
the proof is in the pudding.
How can dental professionals better
apply your iTOP concept for the benefit of the patient and practice?
We offer them a financially attractive service package for the
long-term dental health of their
patients, called Prevention-One.
Prevention-One is our innovative
treatment approach to prophylaxis services. The plan includes
regular dental cleaning and dental procedures, as well as our
CURAPROX products. We believe
strongly that Prevention-One represents the future of dentistry.
No matter the product, whether
Prevention-One or CURAPROX, we
strive to be accessible to patients. In
2015, we founded the first Curaden
Clinic, in the heart of London. The
practice offers top facilities and,
of course, all the products and
concepts of Curaden.
Thank you very much for the interview.

[24] =>

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[cover] => DT UK No. 4+5, 2016

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Table of contents

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