World Dental Daily New Delhi, 12 September 2014World Dental Daily New Delhi, 12 September 2014World Dental Daily New Delhi, 12 September 2014

World Dental Daily New Delhi, 12 September 2014

News / Floor plan / Exhibitors list / Business

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WDD0214_01-24.pdf






FDI Worldental Daily
YOUR

ANNUAL WORLD DENTAL CONGRESS NEWSPAPER

Friday, 12 September 2014

Mukherjee admits oral health challenges,
calls for revolution
I 2014 FDI AWDC opens in presence of high-ranking representatives of India, IDA and FDI

A

t yesterday’s opening ceremony of the FDI Annual World
Dental Congress here in
Greater Noida, the President of
India, Pranab Mukherjee, called for
a revolution in oral health comparable to the changes in agriculture
and rural development his country
experienced. The Seventy-eightyear-old, who attended yesterday’s
ceremony at the India Expo Centre
and Mart as guest of honour, said
that his government is well aware of
the poor standards of oral health in
the country. Several programmes
and projects conducted by his government and organisations like the
Indian Dental Association (IDA) are
underway to raise awareness of the
importance of good oral health and
hygiene among different segments
of the Indian population, with the FDI
AWDC being one of them.
Mukherjee, who has served as
head of state since mid-2012, when he
was elected in a landslide win against
leftist rival candidate Purno Agitok
Sangma, accepted the invitation from
the IDA in Mumbai to attend the international event for dentistry, which has

been organised in partnership with
the Geneva-based dental federation.
According to the FDI, the event has received significant interest, with more
than 10,000 registrations from dental
professionals in India alone.
“We are delighted to have selected India as the venue for this
year’s Annual World Dental Congress
and to have had the pleasure of working with our colleagues at the Indian

Dental Association to secure a memorable and well-attended event,” said
FDI President Dr Tin Chun Wong at
the ceremony. “India, as one of the
world’s largest economies and most
populous countries, is an ideal venue
for FDI to pursue its vision of ‘Leading
the world to optimal oral health’.”
This meeting, which is being held
for the 102nd time, is the second FDI
AWDC held in India since 2004. In ad-

dition to council and committee meetings on various issues, scientific presentations will continue today with
topics focusing on financial management, tobacco control, management
of caries and prevention of dental implant failure, among other things.
Over 100 speakers from India and
abroad are presenting at the event.
Dental innovations are on display on
the ground floor, where over 200 dealers and manufacturers are showcas-

ing their latest product developments
and solutions, some of which have
been made available to the Indian
market for the first time.

For information and news about
this year’s event in Greater Noida,
please visit the Dental Tribune website at www.dental-tribune.com or
scan the QR code at the bottom left
corner of this page.

AD

“Optimal oral health for the world’s population”
I An interview with GSK’s David A. Ross and FDI President Dr Tin Chun Wong

A

s a first, GlaxoSmithKline
(GSK; Booths A131–A142) recently announced that it has
developed sales representatives
training modules that will be regularly reviewed and upgraded with
the help of the FDI World Dental Federation. Worldental Daily had the
opportunity to sit down with GSK’s

fdi

David A. Ross, Global Head of Sales
Force Effectiveness at GSK Consumer Healthcare, and FDI President Dr Tin Chun Wong on Thursday
morning to discuss briefly the partnership and its long-term implications.

was the incentive for your company
to seek endorsement for the new
training modules by the FDI?
David A. Ross: At GSK, we put a
massive amount of weight behind
the science of our consumer brands.
This element, however, should drive

I Worldental Daily: Mr Ross, what

FDI Worldental Daily page 02

worldental daily

Dental Tribune International
The World’s Largest News and
Educational Network in Dentistry
www.dental-tribune.com

Y visit us at booth B56-65

About the Publisher

WDD is published by the FDI World Dental Federation in partnership with Dental Tribune International GmbH (DTI).

fdi

FDI World Dental Federation
Tour de Cointrin, Avenue Louis Casai 84,
Case Postale 3, 1216 Cointrin – Genève
Switzerland
Phone: +41 22 560 81 50
Fax: +41 22 560 81 40
E-mail: media@fdiworldental.org
Web site: www.fdiworldental.org

FDI Communications Manager: Christopher M. Simpson
Managing Editor:

Daniel Zimmermann

Product Manager:

Claudia Salwiczek

Designer:

Matthias Abicht

Executive Producer:

Gernot Meyer

Dental Tribune
International GmbH
Holbeinstraße 29
04229 Leipzig, Germany
Phone: +49 341 48474-302
Fax:
+49 341 48474-173
E-mail: info@dental-tribune.com
Web:
www.dental-tribune.com
FDI Worldental Daily appears daily during the FDI Annual World Dental
Congress in New Delhi, India, 11 to 14 September 2014. The newspaper and
all articles and illustrations therein are protected by copyright. Any utilisation without prior consent from the editor or publisher is inadmissible and
liable to prosecution. The FDI or DTI will not be liable for any damages of
any kind or loss of profits that might arise from information found in this
publication, regardless of whether the FDI or DTI has been advised of the
possibility of such damages. While all attempts have been made to ensure
the accuracy of the provided information, neither FDI nor DTI can be held
responsible for any errors or omissions.

www.fdiworldental.org

1


[2] => WDD0214_01-24.pdf
News

FDI Worldental Daily page 01

not only customers but also our experts, who represent the scientific
credibility and patient benefits that
those brands deliver. What we want
to ensure with this programme is
that our representatives are up to
date with the latest knowledge.
Around two years ago, we started
discussions with the FDI, asking
whether they could help us to raise
the standards of education that are
expected of our representatives, so
that they can represent all of that sci-

Friday, 12 September 2014

entific knowledge when they are in
front of a dentist. We thus developed
these modules, which will allow us to
train our representatives to standards set by the FDI.
I What areas do these modules
cover, and how do they correspond
to the FDI’s mission to achieve good
oral health worldwide?
David A. Ross: The training modules we are developing with the FDI
IT.C. Wong and David A. Ross (from left
to right/Photo Daniel Zimmermann)
really look to building a GSK representative’s knowledge of disease,
anatomy, physiology, disease processes and therapy in oral health.
This knowledge will allow them to establish good communication with
the dentist and discuss a range of
oral health matters, including caries,
dentine hypersensitivity and gingivitis, all the common conditions dentists need to treat every day.

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Dr Tin Chun Wong: GSK has the
products dentists want to use to
treat their patients for improving
their oral health. Sales representatives, therefore, need to be well
versed in the science and the manner
in which dentistry is delivered
through these products. As we truly
represent over one million dentists
worldwide through our member associations, we are very aware of the
cultural differences, the different
needs and demands, as well as oral
health care necessities, in various
countries and regions. Through the
programme, we can pass this particular knowledge on to GSK’s representatives, allowing them to better
help our members provide optimal
oral health care.
I What are the long-term implications of this programme, and what
are the requirements for it to continue?
David A. Ross: Initially, we set up
the programme to run for three years
with the FDI. Every year, they will review our training materials and upgrade them to certify that our representatives reach the required standard. We envision this programme
continuing year after year.
It is quite exciting. There is a great
deal of development in dentistry and
we need to ensure that our sales
force not only understands what we
do at GSK, but also has a wider understanding of the greater context of
dentistry. In order to talk to a dentist,
they need to be able to discuss a
whole range of subjects.
Dr Tin Chun Wong: I know that
GSK runs extensive research projects in terms of oral health, which
allow continued product development. Often, however, dentists and
dental health care workers are not
aware of the specific performance of
each product. By dealing with
trained representatives, dental professionals can communicate their
needs to them better, so that the representatives know what dental professionals want and what patients
want, and can help dental professionals establish the best means by
which to achieve good oral health.
Therefore, if you ask what the outcome will be, it is optimal oral health
for the world’s population.
I Thank you very much for the interview.

2

www.fdiworldental.org


[3] => WDD0214_01-24.pdf
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[4] => WDD0214_01-24.pdf
News

Friday, 12 September 2014

New report to help integrate a CP-oriented
healthcare culture in professional dental training
I By Prof Nermin Yamalik and Dr Ward Van Dijk,
co-Chairs, FDI Task Team on Collaborative Practice

F

DI has just issued its eagerlyawaited preliminary report ‘Optimal Oral Health through InterProfessional Education and Collaborative Practice’. It is the result of work carried out by a special Task Team set-up
in 2013 and draws inspiration from FDI
Vision 2020 and several subsequent
expert consultations.

costs, and improving practice productivity and efficiency as well as clinical outcomes and patient satisfaction.

tool for enabling students from two or
more professions in health and social
care to learn together during all or
part of their professional training,
and thereby integrate a CP-oriented
healthcare culture.
CP and IPE are not end goals. They
are a response to a new healthcare environment characterized by changes in
disease patterns, access to care issues, and the challenge of catering to
the requirements of ageing populations. They are strategies to improve
access to care, enhance efficiency and
quality, and reduce costs.

According to the World Health Organization (WHO), “collaborative practice
(CP) happens when multiple health
workers from different professional
backgrounds work together with patients, families, carers and communities to deliver the highest quality
care.” It can mean intra-professional
collaboration, for example among
members of the oral healthcare team,
and inter-professional collaboration
between different medical professions.

For example, a recent report by
the American Dental Association and
published in the American Journal of
Public Health has estimated that
screenings by dentists for the most
common chronic medical diseases
could save the American health care
system as much as US$ 102.6 million
annually, with healthier outcomes

In support of CP, Inter-professional Education (IPE) is an essential

The recently-issued FDI report has
assembled examples of collaborative
practice from around the world, reproduced without comment or value judgement: there is no one-size-fits-all solution, and models are appropriate or not
according to national context.

for patients. In practical terms, the CP
should encourage a move from cure
to patient-centred care.
Although dentists have already
made great strides forward, the new
CP report will undoubtedly have
repercussions for the profession. FDI
is of the view that, on issues of collaboration to advance oral health
and contribute to the improvement
of general health and quality of life,
dentists, as front-line medical professionals in the prevention, early
detection and treatment of oral and

systemic diseases, should play a
leadership role.
The profession should therefore be
part of the political dialogue at a national and global level and recognized
as a driving force behind the development of CP competencies and implementation of any CP model.

Together, this material should serve
to expand the dialogue on intra- and inter-professional collaborative practice
and inter-professional education, and
facilitate the policy and advocacy work
undertaken by National Dental Associations (NDAs) for the planning of the future oral health workforce (OHWF). It
will thereby enhance the ability of the
dental profession to lead change rather
than have solutions imposed.

A review of CP literature indicates
that collaborative practice models, introduced within a variety of contexts, have
the primary objective of improving different aspects of healthcare delivery: increasing access and quality, lowering

The work FDI is undertaking in collaborative practice will secure the role
and relevance of the dental profession within the healthcare system not
only now, but 10, even 20, years down
the line.

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SUCCE

Children brush
twice a day for
brighter smiles

NCDs

O

ANIZING

DENTIS

IDEASSTRATEGY

GENERAL HEALTH

MISSION ORAL HE
IDEAS

ORGANIZING MISS

TEAMWORK
DEVELOPMEN

INNOVATION

EVALUATION

SOCIAL

NCDs

MISSION IDEAS

MISSION GOALS

ORGANIZING INNOV

DATAHUB

SOCIAL

ALUATION
ANALYSIS

ON

SION

PLANNING

ANALYSIS

SUCCESS

GOALS

IDEAS

IDEAS PLANNING
DEN
M

VISION

STRATEGY

AMWORK

ORAL HEALTH

PROGRESS

EVALUATION

STRATEGY
ORAL HEALTH
SOCIAL

GOA

Monica Carlile & Drs Virginie Horn, LLL Partnership Leaders

DENT

N

T

for global oral health
The FDI Data Hub for global oral health
is a Vision 2020 project supported by:

4

I Successful incorporation of oral care into the health
education lessons of primary school children in Thailand

IDEAS

ZING

DENTISTRY GO
PLANNING

PLANNING

IMPLEMENTATION

ANALYSIS

ORGANIZING

www.fdiworldental.org

he Dental Association of
Thailand joined forces with
Close Up, within the global
Live.Learn.Laugh (LLL) Phase 2 partnership between the FDI and Unilever,
to implement an oral health project to
educate children, parents and teachers
in rural areas about the importance of
brushing twice daily with fluoride
toothpaste.
Today, Thai children have better
oral health than they did in the past.
However, socioeconomic inequalities
persist and they mostly affect children
living in rural areas. To improve oral
health standards, the LLL Thai project
“Brush Twice Bright Smiles” focused
on promoting oral health by addressing public policy, creating supportive
environments for children at school,
and developing long-lasting habits for
good oral hygiene. It also aimed to
strengthen community action and re-

orient health services to focus more on
oral health promotion and prevention
strategies.
The project successfully incorporated oral care into the health education lessons of primary school children. It also disseminated educational
materials amongst children, teachers
and parents, including promotional
materials to be used in schools. The
project’s ultimate goal was to use the
classroom environment to monitor
children’s oral care habits and have a
positive impact on their behavior, so
that they brush their teeth twice daily.
The FDI and Unilever will continue
to report on the progress and accomplishments of their LLL partnership
and oral health promotion efforts
around the world at next year’s Annual
World Dental Congress in Bangkok,
Thailand.


[5] => WDD0214_01-24.pdf
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[6] => WDD0214_01-24.pdf
News

Friday, 12 September 2014

“It is a matter of social justice and human rights”
Prof. Francisco Ramos-Gomez about the fight against early childhood caries and what measures could help to eradicate the disease in the long-run

E

arly childhood caries is a highly
transmissible disease that can
be prevented almost entirely, if
the right measures are taken at the
right time. A new policy guideline on
“perinatal and infant oral health”,
which has been in the making for four
years and submitted for adoption at
the General Assembly of this year’s
FDI congress in New Delhi, aims to
provide guidance and recommendations for oral health care providers in
the dental care of pregnant women
and young children. Worldental Daily
spoke with Prof. Francisco RamosGomez, professor in the Division of
Paediatric Dentistry at the University
of California in Los Angeles, USA, and
one of the authors of the policy, about
its implications for the prevalence of
dental disease during childhood and
the future of the dental profession as
a whole.
I Worldental Daily: Prof. RamosGomez, early childhood caries (ECC) is
estimated to be concentrated in only
30–40 per cent of children worldwide.
What do we know about how prevalent
the disease is in countries like India?

Prof. Francisco Ramos-Gomez:Unfortunately, there are only very prevalence few reports that include data
from children aged 3 to 5, as most of the
surveillance studies that have been
conducted worldwide begin with a sixyear old molar, which is an age that is
already very late considering how early
ECC can occur in a child’s life. However,
we expect the prevalence of ECC to be
over 60 per cent in some areas of the
world.
I According to reports, the majority of
dentists in India are unfamiliar with
the concept and implementation of
the “Age One Visit” to prevent early
childhood caries. Could you please
explain why prevention of the disease
is pivotal?
ECC is transmitted from the parent
or caregiver to the child and, if left untreated, can lead to infection and severe pain. As a consequence, children
can experience difficulties in eating
and speaking, which will have an effect
on their readiness for school and their
overall quality of life. Most dentists,
unfortunately, tend not to see children
before they have reached the age of

Children like these two girls in India are of particular risk for dental diseases in early life. (Photo Gary Yim, Hong Kong)

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FDI 2015BANGKOK
Annual World Dental Congress
22 - 25 September 2015 - Bangkok Thailand

five or six. They do not realise that poor
oral health and malnutrition, especially during pregnancy, can lead to disruption in the formation of enamel,
among other things.
You need to have skilled paediatric
and general dentists. A lot of general
dentists who are exposed to these conditions do not have the means or the
experience to deal with oral diseases in
children at this early age.
IWhat in your opinion are the most important oral health challenges that
prenatal women and infants are confronted with?
There are several challenges that
mothers and their children have to deal
with including those posed by a poor
diet and malnutrition. Many infants,
particularly in developing countries,
are exposed to high amounts of sugars, to name just an example.

www.fdi2015bangkok.org
www.fdiworldental.org

6

www.fdiworldental.org

There is also a general lack of good
oral health hygiene during and prior to
when the first tooth is erupting in the
mouth. Fluoride is something I have to
mention here as well, because many
dental providers do not recommend
the use of fluoridated toothpaste at a
young age, which really goes against
new guidelines put up by organisations like the American Dental Association, the American Academy of
Pediatrics, the American Academy of
Pediatric Dentistry, and others, who
recommend the use of fluoridated
toothpaste as soon as the first tooth is
in the mouth. Water fluoridation has
been one of the most effective public
health strategies for caries reduction
in the last 68 years. Therefore, it is
essential to have a whole campaign
about the need and the effectiveness
of daily use and consumption of fluoridated water.


[7] => WDD0214_01-24.pdf
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[8] => WDD0214_01-24.pdf
News

I Besides fluoridation, what tools are
currently available for dentists to
help prevent diseases like ECC?
The concept of early risk assessment was proposed in the US almost 20
years ago. In 2003, the American Academy of Pediatrics finally endorsed the

Friday, 12 September 2014

age 1 visit, which really emphasises ensuring that these very young children
are being seen or risk assessed. Caries
Management by Risk Assessment, also
called CAMBRA, has three main domains. First, you have all the risk factors
and second, you look at the protective

“We need interprofessional collaboration between medicine, dentistry
and related areas like nursing.”

factors present. Finally, you have the
clinical findings. You try to balance the
risk factors, with the goal of improving
the clinical findings, by introducing as
many protective factors as possible.
By age 1, we look into the mouth to
ensure that the child has no signs of
early childhood caries, which is generally characterised by very chunky
white lesions around the tooth. These
are the first signs of disease progression in these young kids. Then we start
treating the white spot lesions with

combination therapy, including fluoride, phosphate and calcium.
IHow successful has the implementation of this concept been in your country and can you talk a little bit about
the results?
It is still work in progress, since
many providers remain reluctant to see
infants or pregnant women. However,
with early risk assessment we now
have a new consensus that defines the
need for those measures and a standard of care for these vulnerable popu-

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lations. It also ensures that we get the
appropriate training, especially for future generations of dentists.
So far, a few clinical trials have
been conducted, using a fluoride varnish application, for example. It has
shown to be very effective, as long as
there is parental engagement to some
extent. You really have to address
changing the behaviour of the caregiver or the parent. They then bring
these changes to their children. We
actually spend a lot of time teaching
and learning about parental engagement and how we can convey the
value of good oral health to these families at a very early stage. They might
have had a bad experience with their
dentist in the past, but we need to
show them that this is a 100 per cent
preventable disease.
Adults have control of what they do
at home, like reducing the child’s consumption of unhealthy snacks and
sugary foods like juice or sugar liquid
substances, throughout the day and
the night.
The one recommendation we usually struggle the most with is to emphasise the need for brushing or removing the plaque, especially at night,
and exposing the child to fluoride
toothpaste. This should generally be
the last thing touching the teeth before they go to bed.

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I With this in mind, what are the
prospects for such a concept to be implemented in countries like India,
where oral health awareness is relatively low?
We need interprofessional collaboration between medicine, dentistry
and related areas like nursing. I also
think that corporate sponsors are essential to establishing these kind of
measures in a country like India. I
would strongly recommend, especially after the FDI has had the chance
to adopt the policy statement, that we
work together with manufacturers like
Colgate, Crest, Oral-B, and other, to ensure that every child in these countries
has access to the three most important
weapons against dental disease,
which are a toothbrush, fluoridated
toothpaste, and safe, clean, fluoridated drinking water where appropriate and available. Regardless if you live
in India or any other country in the
world, we need to push this for every
child. It is a matter of social justice and
human rights that they have also access to these important equities.
I You already spoke about interprofessional collaboration. Does this
mean that the problem cannot be
solved by the dental profession
alone?
It is essential that we take a multidisciplinary approach for the implementation and integration of oral
health into primary care. We need to
emphasise and ensure that we are
working in unison with physicians,
physician assistants, and paediatricians throughout the world to convey a
loud and clear message that dental
diseases can be detected very early on,
and thatchildren do not have to go
through their young lives suffering
from dental pain. I am actually a strong
believer that the whole area of interprofessional multidisciplinary collaboration is essential for the future success and growth of our profession.
I Thank you very much for the interview.

8

www.fdiworldental.org


[9] => WDD0214_01-24.pdf

[10] => WDD0214_01-24.pdf
News

Friday, 12 September 2014

Secular trends in dental development
FDI presenter and paediatric dentist Dr Jayakumar Jayaraman, Hong Kong, about the evidence and why it should be applied to clinical practice

S

ecular trends are phenomena
in physical maturation that are
not cyclical or seasonal but develop over a relatively long period.
An analysis of these patterns is of interest because they help us to understand the relationship between hu-

man development and the environment, as well as physiological aspects of intergenerational relationships in growth.
More importantly, secular trends
can serve as indicators of develop-

ments in public health as it changes
over time.1 To give an example: the
average age of menarche was 17.5
years during the 1800s and since
then has decreased progressively at
a rate of two to three months per
decade. In 2006, a study on Irish fe-

males found that the average age of
menarche was 12.53 years.2 Another
positive trend was observed with regard to average body height: a study
of Dutch males found that their
height had increased from 165 cm in
1860 to 181 cm in 1990.1

AD

Dr Jayakumar Jayaraman is a paediatric dentist from Hong Kong with
special research interests in dental
anthropology, forensic dentistry, legal medicine and human biology. His
area of expertise is dental age assessment and, for this reason, he
started the Date of Birth Foundation,
the world’s first charity organisation
to promote accurate birth records.
This Friday, he will be presenting a
paper on secular trends in dental developments as part of FDI 2014 New
Delhi’s scientific programme.

In addition to skeletal development, secular changes have been reported with regard to body weight,
body mass index and other physiological aspects of the human body, such
as the dental arch or facial dimensions
and other orofacial structures. They
can be attributed to several factors, including changes in genetic pattern,
socio-economic status, as well as nutrition, health and climatic conditions.
Unlike skeletal development, however, dental maturation remains relatively unaffected by other maturation
phenomenon.3 The secular changes
observed in dental development,
which includes dental maturation and
emergence, are reflections of these
minor changes that have been occurring over several years.
While dental maturation is the development of the anatomical components of a tooth, a process that starts
with the initiation of crown formation
in utero and continues until closure
of the root apex in the early twenties,
dental emergence is the eruption of a
tooth into its relative position in the
arch.
There is evidence that secular
trends exist for both of these
processes. For example, research has
demonstrated delayed dental maturation in the remains of eighteenthcentury children compared with dental records of children living in modern
England.4
By analysing the maturation of a
permanent tooth, Nadler also found
that children living in the 1990s
showed advanced maturation compared with children born two decades
earlier.5

10

www.fdiworldental.org


[11] => WDD0214_01-24.pdf
News

Friday, 12 September 2014

A similar trend was observed in
dental emergence in a study that
found advanced emergence in
Japanese children from the 1980s
compared with children in 1934.6
Detected mostly in the permanent
dentition, and to a minimal extent in
the primary dentition, this finding
was verified by research involving
children in Finland, Germany and
Hong Kong.
Dental development is a sequential process that varies substantially
between the sexes and between
populations with different ethnicities. For example, many studies
have reported advanced dental development in females compared
with males, a finding that is prevalent in all population groups. Similarly, advanced dental emergence
has been observed in African-American children compared with Chinese and Japanese children.
Various secular trends have also
been found in maxillary and mandibular dentition. There is wide
agreement that the latter is more advanced in dental maturation, as well
as emergence, since mandibular
teeth are the first to erupt in the oral
cavity in both the primary and permanent dentition.
Nadler reported advanced dental maturation based on evaluation
of only the growth pattern of a
mandibular canine. The reason for
this approach comes from an earlier
study that found a correlation be-

tween the maturation of mandibular
canines and ossification centres in
the hand. This study also concluded
that a strong relationship exists between dental and skeletal development.5 The use of a single tooth type
to analyse secular trends has been
criticised by several authors for ignoring that each tooth type exhibits
different patterns of maturation. It
has been suggested that all developing teeth must be included in the
analysis in order to confirm a secular change. In our own study of 5and 6-year-old children in Hong
Kong, we found accelerated maturation of permanent teeth in children
born in 2001 compared with children
born in 1981. However, this trend
was observed only in the maxillary
dentition. As agreed by other investigators, in both year cohorts, females showed advanced development compared with males.7
With such strong evidence, we
need to bring the applicability of
common dental atlas charts, such
as those developed by Schour and
Massler, whose tables and charts
are based on institutionalised
American Caucasian children in the
1920s,8 to the current population
into question. A recent study conducted in London tested the applicability of old and modern dental
charts and found that the older
charts were inaccurate.3 However,
most clinical textbooks in dentistry
still reproduce these charts, mainly
because few other population-specific dental charts exist.

Dental panoramic radiograph showing development of permanent teeth in a 11-year-old chinese boy.

Interdisciplinary management of missing left lateral incisor and impacted canine of a chinese girl aged 12 years.
There is a need for evidence-based
dental charts created from modern
and healthy samples identified by sex
and ethnicity. Once created, they
could not only serve as an eminent

utilised for appropriate time-related
management of dental conditions.

tool in forensic dentistry for estimating the age of subjects with undocumented birth records, but also provide insight on current dental development standards that could be

A list of references is available
from the publisher.
AD

WOR L D L EADERS
IN PR E CI SION
DE NTA L I NSTRUM ENTS
Visit us on stand for an exciting new range
of Dental burs being launched for India.
Great introductory offers on stand –
A90 & A93

Receive entry to
an invite only launch
party attended by
India’s world cup winning
cricket Captain,

*

Kapil Dev

when you purchase
Prima Dental burs
on stand
* Minimum quantities apply


[12] => WDD0214_01-24.pdf
Business

Friday, 12 September 2014

FDI, New Delhi, Greater
Noida,
11
"# $%$!

(
 *

This plan is subject to change. Last update was 25 August, 2014. Copyrig







 

 

 

 









 

 





  

 



 









  

 





 

 

 











 

 







 



















 











 





 





 

 

 













 









  

 

 

   





  

 





 

 

  

 





















  

 

  











 

 

 



 

 

 





 

 

 

 



 









 

 





 

 





 

   

 

  



 

 

   

 

  













  







 

 

 





   





  

 

  





 

 



   



  

  





 





 

 




12

www.fdiworldental.org





      





 

 !!











[13] => WDD0214_01-24.pdf
Business

Friday, 12 September 2014

–14
September
2014—Floor
plan
 $  &''

)!
+ 

ght Reserved 2014. Reproduction may only be granted by contacting the FDI.









   





 



 

 





 































 

 







 

 



 







 







  

 

 







 









 

 























 





 









 











 





 






























 









   

 

 



























 
























































 








 





   

 





 



 

 

 
























































 

 

 

   



























 

 











 

 

 



 



 

  



 



 



 

 

 

 

 

 

   

 

  























 



 



 

  







 

 



 
 
 






 



      

 


























 

 



      

 




 

www.fdiworldental.org

13


[14] => WDD0214_01-24.pdf
Business

Friday, 12 September 2014

FDI, New Delhi, Greater Noida,
11–14 September 2014—Exhibitors List
This list is subject to change. Last update was 25 August, 2014. Copyright Reserved 2014. Reproduction may only be granted by contacting the FDI.
Company

Booth(s)

3 Shape A/S

B 137–138

3M ESPE

A52–53,56–57

7M tours

C136

A.B Dental Devices/

Company

Booth(s)

Company

Booth(s)

Ammdent

D50

Bison Medical

A 145

ANABOND STEDMAN

C120

BK Giulini

APCD Sao Paulo

A99

GmbH

Apsom Infotex Ltd.

C64

Bombay Dental

British Dental Industry

B53,55 (Co-exhibitor)
C21–22,26–27

Company

Booth(s)

Clearparth

C141–142

Company

Booth(s)

Germany / Federal Ministry

Clinix

D31

for Economic Affairs

Clove Dental

C31

and Energy

Colgate

A 1–12, 36–47

Coltene

A117–118,121–122

B47,51

Global Imagine

D23

ALB Surgicals

B82–85

ASA Dental

A24

Acteon Satelec

C17–20

Ashoosons

D100–101

Association

A94

Corona Dental Labs

C134

Dental Meeting

A-DEC

C1,2,7,8

Astek Innnovations Ltd.

A127

Caprisons

D29

Cranberry USA

C108

GSK

Attenborough Dental

A 125

Carestream Health

Crosstex

C107

Hager & Werken GmbH & Co. KG B4

Adin India Medical
Pvt. Ltd.

B89,94,90,95

BEGO Implant Systems

AEEDC Dubai

A98

GmbH & Co. KG

Airel India Pvt Ltd.

D58

BEGO Medical

Alpha Dent Implants

A 17,21

Amann Girrbach GmbH

B16

American Eagle
Instruments Inc.
AD

C113

GmbH

India Pvt. Ltd.
B5–7

B5–7 (Co-exhibitor)

C137–138

Crown Dental

D35,96

Carl Zeiss Meditec AG

B1

DenMat Holdings

Champions-Implants GmbH

B12

Densmart Dental Co., Ltd.

Chesa Dental Care

Bijoria Foods

D80

Services Ltd.

Bisco Dental Products Asia

B86

Bisco, Inc.

C112

C109

Dental Aids
C3,4,9,10

Dental Avenue

Chicago Dental Society

B97

India Pvt. Ltd.

Chile Dental Association

A32

Dental Life Sciences

A 131–142

Hangzhou Yahong
Medical Apparatus Co., Ltd.

D12

Healix Healthcare

C143

Private Limited

C92–93

Henry Schein

C117–119

Hopf,
Ringleb & Co. GmbH & Cie.

B19

(Manufacturing) Ltd.

A95

International Association

Dental Mammoth

C 83

for Dental Research

A33

Dental Manufacturing

A23

ICPA Healthcare

D44

Dental Medium Journal

D148

I-Dental

D48

Dental News (Pakistan)

D147

IDS Denmed

D86–93

Dental Tribune International

Ilerimplant

C85

GmbH

Infodent S.r.l

B 144–145

B56–65
D1

Dentcare Dental lab

D49,51

Dentsply

A 101–112

Detax GmbH & Co. KG

B48

DFS-DIAMON
GmbH

International Association
for Paediatric Dentistry (IAPD) B98
Ivoclar Vivadent

A 48–51

J Morita
Corporation

B 101–103,105–107

B52 (Co-exhibitor)

Japee General Agencies

B25

DiaDent

C139–140

Jaypee General Agencies

B25

DMETEC

C77

Dr. Jean Bausch

Jiang Yin GaoFeng
Tools Co., Ltd.

D11

GmbH & Co. KG

B52

Johnson and Johnson

Dr. Reddy’s

D66

K.S.Mathur & Company

D24

DTA Lounge

C110

KAMED

D85

Dürr Dental AG

B74,78

EDP

C35

Electro Medical Systems
(EMS)

www.fdiworldental.org

B143

D2

C121–123,126–128

Dentamerica Asia Inc.

14

Greater New York

Katara Dental
Kavo

A 60–65

C144–145
A78–81,113–114

KCK Equipments
B 139–140

Co. Pvt. Ltd.(KODEN)

D65

Equinox

B120

Kemdent

A91

EVE Ernst Vetter GmbH

B44

Kenda Dental Polishers

B 136

EW Nutrition

A89

Lares Research

C111

Faculty of Dental Surgery

Legal MD

D32

of the Royal College of Physicians

Libral Traders Pvt. Ltd.

and Surgeons of Glasgow

Life Care

B29

MDT

C 82

A29

D67–68

FDI 2015

B141–142

Filay Dent

C56

Mectron Dental (India)

Forma

D85

Pvt. Ltd.

B87–88,92–93

GC Corporation

C 66–68, 72–74

Medicept

D56,61

GDC Marketing

D79,81

MedPark- Korea

D15


[15] => WDD0214_01-24.pdf
Business

Friday, 12 September 2014

Company

Booth(s)

Company

MEGA-PHYSIK GmbH & Co. KG B20

The City of London

MELAG Medizintechnik oHG

Dental School

MEM Dental Technology Co., Ltd.D7

T-MED

Mesa

D 54

MicroNX- Korea

Booth(s)

Company

Booth(s)

Company

Booth(s)

Company

Trudent International

D129

Verdent

C84

WH Dental India

A28

UKTI

n.a.

Veritas Bioventions Pvt.Ltd.

C29

Willmann & Pein

D83

Unicorn

Top Dent

D89,D94

Denmart

C71

TOR VM

D82

Mode Medikal (Implantka)

B77

Tracom

B131–132

Monitex

D16

TrentDent

B54

A143

Müller-Omicron GmbH & Co. KG B17

Tri Hawk Corporation

N.K. Patel and Sons

D21,26

Trudent India

Navadha.

C86,91

Neelkant Healthcare

D58

Nexus Medodent

C61

Nissin Dental

B81

Nobel Biocare

B109–116

Noris Medical

D78

C115–116
D17

Villa India

Booth(s)
B86,91

C13–16

GmbH

B53,55

B121–128,124–130

Vinit Enterprises

D64

Wrigley

A66–77

A96

VITA Zahnfabrik

B13

Zhermack

A119–120

VladMiVa

D84

Zirkon Zahn

B119

Unique Dent Solution Pvt. Ltd. D95

VOCO GmbH

B8

Zolartek

B134

Valplast

Welcare Ortho

D30

Zotion Dentistry

Unidi
Unilever

B36–43,66–73

International Corporation

C114

West World Enterprises

D114–115

Technology Co., Ltd.

B21–22
AD

NSK Nakanishi Ltd. A82–83, 86–87
Olympia Global Co., Ltd.

D8

Omega-Dent

D83

Osstem Implant

D19

Perfection Plus Ltd.

A130

Piegon India

A124

Pioneer of Dentistry Column

B99

Planmeca

C36–47

Polystom

D82

Portugal Dental Association

B33

Prevest Denpro Limited

D36–43

Prima Dental Group

A90,93

Prime Dental

D102–111

PSP Dental Co., Ltd.

A128

Pyrex

D124

Quintessence

B143-145

R A Industries

A 31

Radhika Trading Co.

D55

International Dental Exhibition Africa
THE DENTAL INDUSTRY GOES TO AFRICA!

Reach Global, India D70–71,76–77
Sagemax Dental GmbH

A84–85

Sai Praneet

D149

Satellite Industries

B104

Sawbros Industries Pvt. Ltd.

D59

Sawbros International

D60

Septodont

A13–16

Seth Brothers

C24

Shiva Products

D127

Shofu
Sino dental

D146

Sirona Dental Systems GmbH
Skanary India

B9

A18–20

Smile-on

B108

Soredex

C52–55

Stamil

D84

Status Enterprises

The reference
event for
the African
dental sector

C78–81

D13–14

Stoddard Manufacturing Ltd. A92
Surgident

C76

Suvison Europe

A34

Sweden & Martina A54–55,58–59
Target Educare Pvt. Ltd.

n.a.

TePe AB

A148

TeleDenta

B18

For further information please
contact us at info@ideadakar.com

w w w.ideadakar.com

www.fdiworldental.org

15


[16] => WDD0214_01-24.pdf
Business

Friday, 12 September 2014

Nobel Biocare aims to enhance implant treatment planning with software
I Dental implants are the fastestgrowing segment in dentistry, and
new devices and treatment solutions are launched every day. With
its NobelClinician software, premium provider Nobel Biocare has
brought the latest technologies together to make selecting the right
dental implant treatment as easy
as possible and offer outcomes for
patients that are more predictable.
NobelClinician allows dentists to
plan implant treatments with confidence and precision by assessing
detailed 3-D patient scans, according to Nobel Biocare. Options are
easily selected on a screen, taking
into account the availability of
bone and prosthetic needs, and
other important factors. Based on
its precise measurements, the
software has the ability to caution
users when a treatment plan
places implants close to areas
marked as sensitive by the user,
such as nerves or roots.

As teeth can be extracted virtually,
all possible treatment options can
be explored. NobelClinician has its
own virtual assistant, named “Oscar”, which was developed not only
to guide the user through the planning process, but also to help him or
her understand the software features to ensure that all of
the necessary aspects
have been considered
during formulation of
the treatment
plan.

curely at any stage in the process
through the NobelConnect network
to the dentist who originally referred the patient, a dental technician or a radiologist. The NobelClinician viewer allows information to
be reviewed by other clinicians at no
charge, even if they are not users of
the software. As patient information
can be accessed remotely from any
computer that has the software installed, clinicians are able to plan
treatment from home and when travelling.

I Oscar is the
NobelClinician software’s
built-in virtual assistant
and guides the user
through the treatment
planning process.

Where NobelClinician, however,
is really supposed to excel is
through its visualisation features
that are intended to help clinicians explain treatment proposals to their patients. While the
NobelClinician Communicator app
can bring treatment options to life
through an interactive iPad presentation, according to Nobel Biocare,
clear images taken from the NobelClinician software provide patients

Collaboration with other clinicians
is facilitated by the possibility of
sending reports quickly and se-

with understanding and confidence
regarding the selected implant solution. Once a treatment plan has
been confirmed, a built-in system allows for a quick and easy cost as-

I NobelClinician allows implant
planning based on true clinical and
prosthetic information for predictable results. The software uses
Nobel Biocare’s smart fusion technology to combine CBCT or CT
data with surface data of the
intra-oral situation, providing
excellent visual results.

sessment of all the required implant components, which can
be ordered at the click of a button.
For dental professionals following
the NobelGuide guided surgery approach, the treatment plan defined
in NobelClinician can also be used to
generate an individualised surgical
template.

NOBEL BIOCARE,
SWITZERLAND
www.nobelbiocare.com

Booth B109–116

Image plate scanner with touch display available from Dürr
I Dürr Dental is expanding its
VistaScan series with a compact
image plate scanner. According to
the German company, the new
device is supposed to make the
transition from film to digital image processing considerably easier for dentists and orthodontists.
In addition to a high resolution
touch display, which can be used
to operate the ScanManager, the
VistaScan Mini offers wireless networking capabilities for greater
flexibility in the dental practice.
“The VistaScan Mini View was
developed as an efficient network
solution for surgeries with several

treatment rooms. You can even use
the scanner without PC or network,
which makes it particularly suitable
for mobile use by aid organisations
or in residential care institutions,”
explained Frank Kiesele, Head of
Dürr’s Imaging Systems Product Development.
Clinicians can choose whether
they want to operate the touch display by hand or with a stylus pen. Image processing functions, such as
magnification, contrast and brightness level, have been directly implemented into the device. According
to Kiesele, VistaScan Mini View is
able to process all intraoral sizes

from S0 to S4. The handling and
variety of formats is similar to film
with the advantage that it can be
easily positioned in the oral cavity
of the patient and digitised quickly,
he said.
With the new VistaScan Combi,
Dürr also offers a larger version of its
image plate scanner View that can
process intraoral images as well as
extraoral images such as large
panoramic and Ceph images.
DÜRR DENTAL,
GERMANY
www.duerr.de

Booth 4H–09

A new addition to VITA metal ceramics
I VITA Zahnfabrik aims to continue
the success story of its VITA metal
ceramics with the introduction of
VITA VMK Master. The new ceramic,
an extension of the VMK generation
for veneering metal frameworks in
the conventional CTE range, fea-

a low acid solubility and first-class
processing characteristics.
A perfect compound—also for use
with non-precious alloy frameworks—VMK Master provides dental
technicians with an uncompromising

layering consisting of dentine and
enamel, aesthetic reproductions
can be achieved quickly and safely.
A comprehensive range of complementary materials offers the best
conditions for efficient realisation
of patients’ individual features, the
manufacturer said.
VMK Master is available in the original VITA SYSTEM 3D-MASTER and
VITAPAN classical A1–D4 shades.
Only the VITA label guarantees an
exact and nature-like reproduction
of the original VITA tooth shades.
For more than 50 years, VITA Zahnfabrik has been supporting dental
technicians all over the world with
state-of-the-art veneering materials. In keeping with the rest of the
company’s portfolio, VITA VMK Master is distinguished by the most advanced manufacturing processes
and high-quality materials.

tures high flexural strength and
temperature change stability. Other
benefits of VITA VMK Master include

16

www.fdiworldental.org

material in terms of safety and aesthetics, according to VITA. Owing to
easy handling with the STANDARD

VITA ZAHNFABRIK,
GERMANY
www.vita-zahnfabrik.com

Booth B13

SOREDEX adds new
technologies to CRANEX 3D
I Dental equipment manufacturer
SOREDEX has improved image
quality for its dental imaging system CRANEX 3D with SOREDEX Advanced Reconstruction Algorithm
(SARA) and SOREDEX Metal Artefact Reduction (SMAR). The new
technologies allows clinicians to
detect clearly small anatomical details like small fractures or endodontic root fillings and reduce the
effect of metals and other dense radiopaque objects on the 3-D image
which usually create artefacts that
are typically displayed as stripes
and shadows.
The CRANEX 3D with the new
ENDO 3D mode aims at endodontists who require very high image resolution. Its Endo imaging
modes provide accuracy required
for endodontic imaging with 85 μm
voxel size and SMAR (90 kV, 10 mA),
the manufacturer said.

rate FOV positioning in all dental
and facial areas. Adjustable rigid
temple support and motorized
chin rest ensure high stability with
all facial FOV positions during
3-Dimaging minimising movement
artefacts. With the novel patient
positioning, the CBCT imaging in
CRANEX 3D works smooth and fast.

SOREDEX,
FINLAND
www.soredex.com

According to Soredex, EasyScout and PickPoint enable accu-

Booth
C52–55


[17] => WDD0214_01-24.pdf
Behind every successful
implantologist is an Implantmed

With the new Implantmed you perform implant procedures with
maximum precision. The unit is easy to operate and guarantees longer
working without fatigue – thanks to the light, yet powerful motor and
the ergonomically-shaped contra-angle handpiece. And the integrated
thread-tapping function helps you with especially hard bone.
wh.com


[18] => WDD0214_01-24.pdf
Business

Friday, 12 September 2014

HEMOSTASYL promises reliable haemostasis in 2 minutes or less
I Pierre Rolland, an Acteon Group affiliate, is presenting a new chemical
gel composed of a special combination of aluminium chloride and kaolin
that can be used for any cases of moderate bleeding that may occur in daily
practice. Developed to provide
haemostasis in the oral cavity within
2 minutes, bleeding can even be
stopped within a few seconds in most

cases, according to the manufacturer,
establishing a clean and dry working
area for better calculus removal and
scaling. The astringent and haemostatic effects of HEMOSTASYL are enhanced mechanically by the thixotropic
properties of the material.
The turquoise-coloured gel can be
applied within seconds. Curved applica-

tors allow precise placement with lower
risk of cross-contamination. The gel’s
thixotropic properties ensure good adhesion to the mucous membrane even
when there is moderate bleeding—
without applying excessive pressure to
the gingivae. After a maximum exposure
of 2 minutes, the product can be removed with a gentle air and water spray
accompanied by suction, Acteon said.

HEMOSTASYL is available in a
starter kit containing two
syringes (2 g
each) and 40
disposable
curved applicators, as well
as in refill
packs.

ACTEON SATELEC,
FRANCE
www.acteongroup.com

Booth C17–20

AD

New endodontic
imaging mode
available from
Planmeca
I Planmeca has introduced a new
imaging mode that was developed
especially for use in endodontics
and in cases dealing with small
anatomical details, such as imaging of the ear. The new mode, which
produces extremely high-resolution images with a very small voxel
size of only 75 μm, is available for
all Planmeca ProMax 3D imaging
units.

According to Planmeca, the new
mode provides clinicians with perfect visualisation of even the smallest anatomical details. Owing to
new intelligent noise and artefact
removal algorithms, noise-free and
crystal-clear images can be produced, the Finnish dental equipment manufacturer said. With Planmeca ARA, for example, artefacts
resulting from metal restorations
and root fillings in the patient’s
mouth that cause shadows and
streaks in CBCT images can be removed effectively. In addition, the
new Planmeca AINO Adaptive Image Noise Optimiser is intended to
reduce noise in CBCT images resulting from a particularly low radiation dose or small voxel size without losing valuable details. The
company said that the filter particularly improves image quality in the
endodontic mode, where noise is
inherent due to the extremely small
voxel size. It has also proven useful
when used in accordance with the
Planmeca Ultra Low Dose protocol,
where noise is induced by the particularly low dose.
Planmeca AINO also allows the
reduction of exposure values and
consequently the radiation dose in
all other imaging modes, according
to Planmeca.
PLANMECA, FINLAND
www.planmeca.com

Booth C36–47

18

www.fdiworldental.org


[19] => WDD0214_01-24.pdf
Welcome to one of the largest
meetings in the world and to the
exciting Brazilian Diversity!

São Paulo International

Dental Meeting

January 22-25, 2015
São Paulo - Brazil

Integration, Knowledge and Technology in the same place!
Organizer

São Paulo State Dental Association
Support

Exhibit Inquiry: SUVISON, a sole
world agent, sp2015@suvison.com

International Media


[20] => WDD0214_01-24.pdf
Business

Friday, 12 September 2014

My first 100 days with TRIOS
A short interview with dentist Dr Wendy AuClair Clark, USA

W

hether regarding the market’s
hottest smartphone or something bigger, most owners of
new technology will start out by critically scrutinising their new piece of
equipment. Dentists who have just acquired the TRIOS Digital Impression solution from 3Shape (Booth B137–138)
are no exception. Some say that the
first 100 days is the perfect span of time
needed in order to judge a sophisticated product, since it is long enough to
form a qualified opinion about its functionality, usability, and clinical results.
Prosthodontist Dr Wendy AuClair Clark
from Atlanta in the US speaks about
her initial experiences.
I Worldental Daily: Dr AuClair Clark,
how did you become involved with the
TRIOS technology in the first place?
Dr Wendy AuClair Clark: Our practice has been a leader in smile design
for more than three decades. When
the decision came to implement the
3Shape TRIOS into the practice, I was
very excited to be using a new intraoral scanner. I had had previous experience using other digital impression
scanners in the past and was eager to
learn how TRIOS would differ.
I How was your describe your initial
experiences with the TRIOS solution?
Both the setup and the training
were very easy and simple proAD

20

www.fdiworldental.org

cesses. The system expert got us
started. He did the installation on the
first day, which was setting it up with
our network and setting up the connection with our labs. The second
day was for training. We worked with
TRIOS interface, turning it on, adding
users, checking cases and scanning
methods. The expert then followed
up with us a month later, which
worked perfectly.
I What kinds of cases are you now
using TRIOS for?
Originally I was using it primarily for
crowns, including screw retained.
Now, I am mainly doing implant cases
(milled abutments). Being able to use
the same work flow for the scanning
has made the transition into this new
area seamless.
I How do you like using TRIOS?
I have experience using other scanners but using TRIOS has been refreshing. I appreciate that the scanning is continuous, that I just have to
click one button and start scanning,
which makes it quick. I also like that
the colours of the scans are so natural,
and that the tip is heated. This helps reduce the amount of air I have to blow
into the patient’s mouth – which is crucial when it comes to patient sensitivity. I actually have had a patient for a
few years now who has dreaded taking

traditional impressions because of his
gag-reflex. I have even had difficulty
scanning him with other scanners before, because I could not stop the scanning. However, with TRIOS I can stop,
let the patient relax, and then re-start
the scan when he is ready. He has definitely become a big fan of TRIOS.
I Has your doctor-patient experience
changed since using TRIOS?
The patients have been very impressed and appreciate the fact that
we implement new technology into our
practice. They also like seeing the images from the scan. Eventually I will
connect the TRIOS solution to an iPad
and use it for patient education as well.

I Has the use of TRIOS also improved communication with your
lab?
I can keep in touch with my labs
much better and follow up on my
cases faster, which has reduced
the total time for treatments. I appreciated being able to get in
touch with them when they were
having trouble reading the margin
line. I was able to easily reset the
margin line, and the crown came
back in perfect form. I didn’t have
this option with any of my previous
scanners.
I Thank you very much for the interview.


[21] => WDD0214_01-24.pdf

[22] => WDD0214_01-24.pdf
Creates a New Standard!

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[23] => WDD0214_01-24.pdf
Business

Friday, 12 September 2014

Indian cricket legend to attend Prima Dental market launch
I Indian cricket legend Kapil Dev is
to make a star appearance at the
launch of UK dental manufacturer
Prima Dental into India’s dental
market here at the 2014 FDI Annual
World Dental Congress in New

Delhi. Widely recognised as one of
the sport’s greatest all-rounders,
Dev will attend the manufacturer’s
launch event this Saturday as it celebrates its entry into the Indian
market with a gathering of senior

tional success and worldclass products.

dental professionals from
around the world at the
prestigious trade show.

“Our burs are known
for their exceptional high
quality, which makes them
a precise and reliable tool
for dentists to work with,”
Hodgson said. “Patients
benefit hugely from procedures that can be carried
out more quickly, and with
a higher degree of accuracy, than most standard
burs allow.”

Dev will spend an
evening meeting with
Prima Dental’s launch
party guests and address
the gathering, as will the
manufacturer’s managing
director Richard Muller.
According to the company,
participants who buy one
of its products at the exhibition can win a ticket to
the launch event.
Fifty-five-year-old Dev
holds the world record for
the most wickets and runs
in Test cricket. Among
other achievements, he
led the World Cup champion team in 1983. He served as
coach of the Indian national cricket
team for a short period and later
joined a volunteer unit of the Indian
Army.

mented. “These are all vital elements
to Prima Dental’s success and we
know Kapil’s presence at the launch
event will be an inspiration to everyone.”

“We are hugely exited to welcome
Kapil Dev to our India launch. One of
cricket’s greats, Kapil achieved world
success through his passion, precision and team spirit,” Dan Hodgson,
sales manager at Prima Dental, com-

Bringing wider choice to India’s
dental profession, Prima Dental is
launching a range of 40 burs here in
Greater Noida, including its flagship
Predator range, to cover the complete spectrum of dental require-

ments for operative, surgical, endodontic and orthodontic use. The
launch comes shortly after the company made news by winning the
Queen’s Award for Enterprise, the
UK’s most prestigious business
award, in recognition of its success in
international trade. Awarded annually by HM The Queen, the coveted
awards are only given for the highest
level of excellence, and the recognition reflects Prima Dental’s interna-

“Entering the Indian
market represents a significant milestone for
Prima Dental and we look
forward to bringing the
benefits of Prima Dental’s
burs to India’s substantial
dental profession and its patients,”
he added.
Prima Dental, which exports to
over 85 countries worldwide, will be
promoting its India launch at the
British pavilion at the FDI World Dental Exhibition on the ground floor.
PRIMA DENTAL, UK
www.primadental.com

Booths A90 & A93

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[24] => WDD0214_01-24.pdf
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