Hygiene Tribune U.S. No. 8, 2013
Industry news
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HYGIENE TRIBUNE
The World’s Dental Hygiene Newspaper · U.S. Edition
November 2013 — Vol. 6, No. 8
www.dental-tribune.com
Oral Health America pushes to
expand dental hygiene services
‘State of Decay’ study prompts support of ‘mid-level oral health care providers’
Oral Health America (OHA) in early October issued a recommendation that supports the expansion of oral health services
through the utilization of dental hygienists
and dental therapists, a recommendation
strongly supported by the American Dental Hygienists’ Association (ADHA) .
The recommendation comes from “A
State of Decay,” an OHA report on the oral
health of older Americans. The report is a
state-by-state analysis of oral health care
delivery and public health factors that affect the oral health of older adults. Among
its findings is that more than half of the
country received a “fair” or “poor” assessment when it came to meeting the minimal standards affecting dental care access
for older adults.
“A State of Decay” highlights both public
health and health care delivery factors affecting the oral health of older adults. The
methodology for determining each state’s
total score was based on a formula that
weighted a number of selected factors contributing to older adult oral health. Those
factors are state oral health plans, edentulism, community water fluoridation and
dental health professional shortage areas.
Specifically regarding these shortage areas,
the ADHA supports OHA’s recommendation to mitigate such shortages by improving the primary health care workforce
through the expansion of the services
provided by dental hygienists and dental
therapists.
Minnesota, which ranked highest of all
states surveyed in providing dental care access for older adults, is the first state in the
nation to approve the licensing of a midlevel oral health care provider, known in
Minnesota as an Advanced Dental Therapist (ADT). The ADT is dually licensed as a
dental hygienist and an ADT. Their education and training allow them to perform
such duties as filling cavities and extracting teeth. Policymakers in other states,
such as Washington and Maine, are viewing Minnesota’s law as one of several potential solutions to the lack of access to dental
care for millions of Americans, particularly
the poor and uninsured.
“Using the dental hygiene workforce in
a manner that allows dental hygienists to
work with flexibility and up to the level
they are educated will help to open the
doors of access for many. Patients will benefit from a provider who can deliver both
the preventive scope of a dental hygienist
and the focused restorative scope of an advanced dental therapist,” said ADHA President Denise Bowers, RDH, PhD.
In conjunction with the report release,
OHA launched a new online resource,
www.toothwisdom.org. A first-of-its-kind
website focusing on older adults and oral
health, the site connects older adults and
their caregivers to local care and education
about the oral health issues they face, the
importance of continuing prevention as we
age and the impact of oral health on overall health. ADHA is a sponsor and partner
with Special Care Dentistry Association
and OHA in the efforts to address the issues
facing older adults and oral health.
About the American Dental
Hygienists’ Association
The American Dental Hygienists’ Association is the largest national organization
representing the professional interests of
more than 150,000 dental hygienists across
the country. Dental hygienists are preventive oral health professionals, licensed in
dental hygiene, who provide educational,
clinical and therapeutic services that support total health through the promotion of
optimal oral health. For more information
about ADHA, dental hygiene and the link
between oral health and general health,
visit ADHA at www.adha.org.
(Source: ADHA, Oral Health America)
Hygienist awards program extended
Crest Oral-B plans to honor four top hygienists in year ahead
the Procter & Gamble German
Crest Oral-B continues to
GNYDM
Innovation Center at Kronrecognize registered dental
BOOTH
berg, Germany; $1,000; a rechygienists who go above and
NO. 1226
ognition plaque; recognition
beyond the call of duty with
in dental periodicals and anthe third year of the Pros in the
nouncements on the Crest Oral-B
Profession awards program. These
for Dental Professionals Facebook page
awards acknowledge the pivotal role
and on the www.dentalcare.com conhygienists play in their patients’ lives
sumer website.
in addition to their unwavering perFrom now until March 2014, nominasonal commitment to promoting good
tions can be submitted via a nomination
oral health.
tab on the Crest Oral-B for Dental Pro“We have seen extraordinary enfessionals Facebook page. For the first
tries over the past several years, which
time in the program, hygienists may
is why we must continue to honor
nominate themselves. Nominations can
those hygienists whose passion shine
also be submitted by dentists, fellow hythrough in their everyday work,” said
gienists, dental assistants, professional
John Scarchilli, with scientific comcolleagues and academic colleagues. Admunications for P&G Oral Care. “These
ditionally, Crest Oral-B will be present
individuals dedicate countless hours to
at dental conventions throughout the
furthering the oral health cause, so we
year, where applications can be submitare pleased to be able to applaud them
ted onsite.
publicly.”
To be considered for the program,
In 2014, Crest Oral-B will reward four
nominees must meet the following criexceptional dental hygienists who conteria: RDH with two or more years of
sistently display dedication to their
clinical/professional experience after
patients and their craft. Winners regraduation from dental hygiene school;
ceive an all-expense paid trip to visit
participation in community service; examples of work that is above and beyond
the call of duty.
“It is an honor, as a previous recipient of the award, that Crest Oral-B has
decided to continue rewarding those in
our profession,” said Ann Benson Ross.
“I’ve learned an immense amount from
the experience and have been afforded
so many new opportunities, so I encourage all to take part, as I know so many of
us out there deserve the honor.”
To learn more about Pros in the Profession, including how to nominate yourself or a colleague for consideration,
along with rules and regulations, visit
www.facebook.com/professionalcrestoralb
or visit www.prosintheprofession.com.
For more about Crest Oral-B products
and resources, you can visit the recently
updated www.dentalcare.com consumer
website.
About Crest and Oral-B
Crest was the first oral care brand to
secure the ADA Seal of Acceptance for
a clinically proven fluoride toothpaste.
Since introducing fluoride toothpaste 54
years ago, it is estimated that Crest has
helped prevent more than half a billion
cavities in the United States. Headquartered in Cincinnati, Crest is owned and
” See AWARDS, page C2
[2] =>
INDUSTRY NEWS
C2
Hygiene Tribune U.S. Edition | November 2013
Mydent develops new ordering
website for dental professionals
For limited time, get a $50 eGift card with $250-minimum orders
Mydent International has develGNYDM
oped an ordering website for health
BOOTH
care professionals to conveniently
NO. 3618
place DEFEND dealer orders. The website, available 24/7, enables users to
identify their dealer for order fulfillment.
For a limited time, Mydent International is giving away $50 eGift cards for www.restaurant.com
to health care professionals who order $250 or
more (suggested retail) on the website of DEFEND
products through their dealer. The eGift card will
be issued within one business day.
Mydent’s new ordering website enables users to
save their favorite products and view prior dealer
orders. The website is free to sign up and easy to
use on computers, tablets and smartphones.
All orders will be processed through an authorized DEFEND dealer within two business hours.
Access the website at www.defend.com/order or
Mydent’s new ordering website enables users to save their favorite products and
call (800) 275-0020 for further information.
view prior dealer orders. The website is free to sign up and designed for use
According to the company, Mydent Internaon desktops, laptops, tablets and smartphones. Visit www.defend.com/
tional is dedicated to fully maintaining its
order to learn more. Photos/Provided by Mydent International
brand promise: “To provide the health care
professional with the highest quality infection control products, disposables, preventatives and impression materials at affordable
prices, supported by superior service and 100
percent customer satisfaction.” The company’s
slogan for its DEFEND products is: “Works Better.
Lasts Longer. Costs Less.”
New DEFEND products available
Contra-designed DEFEND+PLUS Prophy Angles enable greater access while
reducing hand fatigue and micro traumas. They’re disposable, latex free, smooth
running, vibration free and have a flared cup to reduce splatter. They come 100
per box in a firm cup (purple) or soft cup (green).
Mydent International recently launched a number of new DEFEND products.
Krazy Cone Face Masks feature four characters
designed to delight pediatric patients. Choices
include a dog, cat, rabbit or a pig. Advantages include: nonglare pliable nosepiece; cool, comfortable breathing; fluid
resistant; soft inner layer for facial comfort; fiberglass and
latex free; 99 percent bacterial filtration efficiency; and 99
percent particulate filtration efficiency. They come 50 per
box each, or there is an assorted box of 40.
Four-ply patient towels are three-ply tissue and one-ply
poly. According to the company, a unique technique is used
to securely bond the layers of tissue and poly to eliminate
separation of the layers. Reinforced edges provide added
strength and durability. They’re sized at 13 by 18 inches to
maximize absorption and patient protection. They come 500
to a case, all blue.
DEFEND+PLUS Prophy Angles are contra designed to reduce
hand fatigue, micro traumas and to enable greater access.
They are disposable, latex free, smooth running and vibration free; and they have a flared cup design to reduce splatter. They come 100 per box in a firm cup (purple) or soft cup
(green).
Omnicare™ Antibacterial Foam Soap (400 ml) is formu-
lated with Bag-on-Valve Instant Foam Technology™ for circumstances where hand hygiene is paramount. According to
the company, powerful antibacterial action helps control the
growth of microorganisms and bacteria. The complementary
Omnicare Hand Sanitizer Spray (400 ml) is for disinfecting
hands when soap and water aren’t readily available. It kills
99.9999 percent of bacteria. And it contains skin conditioners and nourishing ingredients to not dehydrate the skin,
making it suitable for frequent use.
There also is an Omnicare Automatic Dispenser, which
comes standard with touch-free mechanism. It requires eight
AA batteries (included). Also included are mounting brackets
and/or double-sided foam tape that will stick on most surfaces.
All of the new products are available on www.defend.com or
by calling the company at (800) 275-0020. Or call or visit the
website for more information on Mydent International and
all of the the DEFEND brand of products.
(Source: Mydent International)
HYGIENE TRIBUNE
Publisher & Chairman
Torsten Oemus t.oemus@dental-tribune.com
President & Chief Executive Officer
Eric Seid e.seid@dental-tribune.com
Group Editor
Kristine Colker k.colker@dental-tribune.com
Editor in Chief Dental Tribune
Dr. David L. Hoexter
feedback@dental-tribune.com
Editor in Chief Hygiene Tribune
Patricia Walsh, RDH
feedback@dental-tribune.com
Managing Editor
Robert Selleck r.selleck@dental-tribune.com
Managing Editor
Fred Michmershuizen
f.michmershuizen@dental-tribune.com
Managing Editor
Sierra Rendon s.rendon@dental-tribune.com
Product/Account Manager
Jan Agostaro
j.agostaro@dental-tribune.com
Marketing Director
Anna Kataoka-Wlodarczyk
a.wlodarczyk@dental-tribune.com
EDUCATION Director
Christiane Ferret c.ferret@dtstudyclub.com
Accounting Coordinator
Nirmala Singh n.singh@dental-tribune.com
Tribune America, LLC
116 West 23rd Street, Suite 500
New York, NY 10011
Phone (212) 244-7181
Published by Tribune America
© 2013 Tribune America, LLC
All rights reserved.
Tribune America strives to maintain the utmost accuracy in its news and clinical reports. If you find a
factual error or content that requires clarification,
please contact Managing Editor Robert Selleck at
r.selleck@dental-tribune.com.
Tribune America cannot assume responsibility for
the validity of product claims or for typographical
errors. The publisher also does not assume responsibility for product names or statements made by
advertisers. Opinions expressed by authors are their
own and may not reflect those of Tribune America.
Editorial Board
Dr. Joel Berg
Dr. L. Stephen Buchanan
Dr. Arnaldo Castellucci
Dr. Gorden Christensen
Dr. Rella Christensen
Dr. William Dickerson
Hugh Doherty
Dr. James Doundoulakis
Dr. David Garber
Dr. Fay Goldstep
Dr. Howard Glazer
Dr. Harold Heymann
Dr. Karl Leinfelder
Dr. Roger Levin
Dr. Carl E. Misch
Dr. Dan Nathanson
Dr. Chester Redhead
Dr. Irwin Smigel
Dr. Jon Suzuki
Dr. Dennis Tartakow
Dr. Dan Ward
Tell
Tell us
us what
what you
you think!
think!
◊ AWARDS, page C1
distributed by Procter & Gamble.
Oral-B is the worldwide leader in the
more than $5 billion brushing market.
Part of the Procter & Gamble Company,
the brand includes manual and electric
toothbrushes for children and adults,
oral irrigators and interdental products,
such as dental floss.
Oral-B manual toothbrushes are used
by more dentists than any other brand
in the United States and in many international markets.
About
Procter
& Gamble
The Procter &
Gamble Company
serves
approximately
4.8 billion people worldwide with a portfolio of well-known brands such as Ace,
Always, Ambi Pur, Ariel, Bounty, Charmin, Crest, Dawn, Downy, Duracell, Fairy,
Febreze, Fusion, Gain, Gillette, Head &
Shoulders, Iams, Lenor, Mach3, Olay,
Oral-B, Pampers, Pantene, Prestobarba,
SK-II, Tide, Vicks, Wella and Whisper.
The P&G community includes operations in approximately 70 countries.
You can visit www.pg.com to learn more
about Procter & Gamble and its brands.
(Source: Crest Oral-B)
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