Cosmetic Tribune U.S. No. 1, 2013
Meetings / Systems - technology let practices deliver profitable - emergency cosmetic dentistry
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COSMETIC TRIBUNE
The World’s Cosmetic Dentistry Newspaper · U.S. Edition
April 2013 — Vol. 6, No. 1
www.dental-tribune.com
Discover ‘a thousand
smiles’ at AACD event
Enjoy the Experience Music Project at the American Academy of
Cosmetic Dentistry Scientific Session welcome reception, April 24
Lyrics in the Jimi Hendrix song Little
Wing carry extra meaning for AACD members descending on Seattle in April. The
line, “... she comes to me with a thousand
smiles,” aptly sums up the meeting's focus
and complements the event's welcome reception, which will take place at the Experience Music Project.
The American Academy of Cosmetic Dentistry hosts AACD 2013 from April 24–27 at
the Washington Convention Center.
In addition to assembling a top lineup of
dental educators, organizers are offering
a number of social events, including the
welcome reception at the EMP museum, a
facility that was originally envisioned as a
tribute to Seattle native Hendrix.
“One of the things that sets the AACD’s
conferences apart from other meetings
is our incredible social events,” said Ron
Goodlin, AACD president. “Being social at
AACD 2013 is almost as important as attending workshops and lectures. Connecting with like-minded professionals and
being inspired by their work enhances your
perspective on the field. Networking opportunities in Seattle are everywhere — and
they’re a valuable part of your conference
experience.”
The April 24 welcome reception at the
EMP, which is located at the base of the Seattle Space Needle, is included in attendees’
tuition. At the EMP, attendees will be able
to meet with new and old friends, enjoy refreshments, relax and learn about music’s
impact throughout history. The EMP event
will enable attendees explore musical revolutions from jazz to blues, to the birth of
rock and hip-hop.
And, appropriately enough, among the
current lineup of special exhibits is “Hear
My Train a Comin’: Hendrix Hits London,”
featuring personal instruments, handwritten lyrics, original photographs, iconic outfits and rare concert footage.
The other big social event is April 25, when
the AACD Charitable Foundation hosts the
Celebration of Smiles fundraiser that ben-
Mitch Mitchell, Jimi Hendrix and Noel Redding (barely in the frame),
Paris, March 1967. The original photo is one of numerous pieces of
Hendrix memorabilia in a special exhibit at the Experience Music
Project, host site of the AACD welcome reception. ‘Hear My Train a
Comin’: Hendrix Hits London’ celebrates what would be the iconic
musician’s 70th birthday later this year (Nov. 27). Photo/By Alain Dister
on loan from Dee Mitchell to the Experience Music Project
efits the AACD Charitable
Foundation’s Give Back
a Smile program. GBAS
helps restore the smiles
and lives of domestic violence survivors with help
from volunteer dentists and dental teams.
Celebration of Smiles will be hosted at the
Tap House Grill, which is walking distance
from the Washington State Convention
Center. The Tap House is a Seattle staple that
offers more than 160 beers on tap, including local craft brews. Wine and cocktails are
also available. Tickets for the event can be
purchased through the online registration
system at www.aacdconference.com.
In addition to the main events, there are
other opportunities to be social in Seattle.
The AACD also hosts daily breakfasts and
lunches in the exhibit hall.
For a complete schedule of events at
AACD 2013, visit www.aacdconference.com.
Registration and course selection are open.
For a $150 discount, register by April 5.
About the AACD
The AACD is the world’s largest non-profit
member organization dedicated to advancing excellence in comprehensive oral care
that combines art and science to optimally
improve dental health, esthetics and function.
Composed of more than 6,300 cosmetic
dental professionals in 70 countries, the
AACD fulfills its mission by: offering educational opportunities; promoting and supporting an accreditation credential; serving as a forum for the creative exchange of
knowledge and ideas; and providing information to the public and the profession. For
more information visit www.aacd.com.
(Source: AACD)
Right ‘touch’ helps patients envision new smile
AACD member adds new version to his tablet app
The Smile Guide Touch iPad application
that helps dentists identify a patient’s
cosmetic preferences is being re-branded
as the Smile Guide Touch Pro. The change
announced earlier this year was needed
to differentiate the professional version
of the app from a new basic version of the
app released in February — Smile Guide
Touch Basic.
The “Pro” version retains all of its previous functionality and will remain the
app of choice for cosmetic dentists. The
“Basic” version is designed to serve the
general public.
The apps were created by American
Academy of Cosmetic Dentistry member
Dr. David L. Traub, under the trade name
Digident. A general dentist who focuses
on cosmetics and restoratives in his Florida practice, Traub created the app to help
dentists get beyond printed smile-design
books and design and preview smiles for
their patients by using a tablet computer.
Traub began working on products for
dentists about 20 years ago and is the
author of the tutorial, “The Digital Dentist.” For years he had been using printed
smile-guide books when treating his patients, but he felt like he wasn’t receiving the level of feedback he wanted from
patients regarding the smiles they liked.
That led him to the realization that an
interactive tablet app was a logical next
step in helping patients see the outcome
of planned dental work.
“With the app, patients can see the
change happen right in front of them,”
Traub said. The original Smile Guide
Touch, which had 240 smile versions,
enabled the dentist to show changes in
both the length of the lateral incisors and
shapes of the six anterior teeth with the
simple press of a button, he said.
The app was designed as a tool that
would improve communication between
the dentist, patient and lab. Dentists and
patients can work together to decide on
the correct shape of the teeth — the “prescription for a smile,” Traub said. Once
the smile has been designed, dentists can
then print the smile or e-mail it to the lab
and/or patient.
If a patient comments that he or she
doesn’t like an aspect of a smile, the den-
Smile Guide Touch Pro is a tablet-based interactive alternative to the traditional smile-guide books used to
help patients select their preferred smile design. Screen Capture/itunes.apple.com/us/app/smile-guide-touch
tist can use the app to make the change
right away, cutting down on treatment
time. The “Pro” version of the app costs
$99 and is available in the Apple Store.
Eventually, Traub hopes to add modules to the Smile Guide Touch. One on
the drawing board will enable images of
designed smiles to be integrated right
into images of patients’ faces. He also
hopes periodontists and orthodontists as
well as cosmetic restorative dentists will
see the value of his app and will begin using it to enhance their understanding of
patients’ desires.
(Source: Digident and AACD)
[2] =>
d2
Meetings
Cosmetic Tribune U.S. Edition | April 2013
AACD advanced tuition rates end April 5
Advanced tuition rates for AACD 2013,
the annual meeting of the American
Academy of Cosmetic Dentistry (AACD),
will end April 5 at 5 p.m. CT. Many courses
and all social events are still available.
Those who register before April 5 will
receive $150 off of their tuition price.
Other discounts are offered for first-time
lab technicians and first-time attendees.
Non-members who register for AACD
2013 will receive a one-year membership
in AACD included with their tuition. For
a full tuition schedule, visit the website
www.aacdconference.com.
The AACD 2013 scientific session is April
24–27 in Seattle. “One of the things that
makes AACD’s meeting unique is that we
do not charge for individual workshops
and lectures — everything is included,”
Ad
said AACD President Ron Goodlin. “Additionally, if [attendees] register for our
meeting next year — AACD 2014 in Orlando — while in Seattle, they will save
$300.”
The conference also provides members
with numerous networking opportunities, including access to the AACD exhibit
hall and its associated socials, breakfasts
and lunches.
Other cost savings the AACD offers its
members include free access to online educational providers DentalXP and HDiQ
Dental, and discounts on many products
and services. For access to DentalXP alone,
dental professionals pay more than $490
per year. AACD-member dentists also
receive free customizable patient education videos that they can share on their
practice websites, through social media
or in the office. AACD members also receive discounts on dental products and
supplies. Through AACD buying power,
members can save money on products
and equipment they are already buying
— which, according to the academy can
amount to thousands of dollars per year.
“When you join AACD, you’re not only
receiving the benefit of being a part of a
professional dental community, you’re
also benefiting financially,” Goodlin said.
“AACD saves its members thousands of
dollars per year — you just have to take
full advantage of your benefits.”
For more information about the AACD,
visit www.aacd.com.
(Source: AACD)
COSMETIC TRIBUNE
Publisher & Chairman
Torsten Oemus t.oemus@dental-tribune.com
Chief Operating Officer
Eric Seid e.seid@dental-tribune.com
Group Editor
Robin Goodman r.goodman@dental-tribune.com
Editor in Chief Dental Tribune
Dr. David L. Hoexter feedback@dental-tribune.com
Managing Editor
Robert Selleck r.selleck@dental-tribune.com
Managing Editor Show Dailies
Kristine Colker k.colker@dental-tribune.com
Managing Editor
Fred Michmershuizen
f.michmershuizen@dental-tribune.com
Managing Editor
Sierra Rendon s.rendon@dental-tribune.com
Product/Account Manager
Mara Zimmerman
m.zimmerman@dental-tribune.com
Product/Account Manager
Charles Serra c.serra@dental-tribune.com
Marketing Director
Anna Kataoka-Wlodarczyk
a.wlodarczyk@dental-tribune.com
EDUCATION Director
Christiane Ferret c.ferret@dtstudyclub.com
Accounting Coordinator
Nirmala Singh n.singh@dental-tribune.com
Tribune America, LLC
116 West 23rd Street, Suite 500
New York, NY 10011
Phone (212) 244-7181
Published by Tribune America
© 2013 Tribune America, LLC
All rights reserved.
Tribune America strives to maintain the utmost accuracy in its news and clinical reports. If you find a
factual error or content that requires clarification,
please contact Managing Editor Robert Selleck at
r.selleck@dental-tribune.com.
Tribune America cannot assume responsibility for
the validity of product claims or for typographical
errors. The publisher also does not assume responsibility for product names or statements made by
advertisers. Opinions expressed by authors are their
own and may not reflect those of Tribune America.
Editorial Board
Dr. Joel Berg
Dr. L. Stephen Buchanan
Dr. Arnaldo Castellucci
Dr. Gorden Christensen
Dr. Rella Christensen
Dr. William Dickerson
Hugh Doherty
Dr. James Doundoulakis
Dr. David Garber
Dr. Fay Goldstep
Dr. Howard Glazer
Dr. Harold Heymann
Dr. Karl Leinfelder
Dr. Roger Levin
Dr. Carl E. Misch
Dr. Dan Nathanson
Dr. Chester Redhead
Dr. Irwin Smigel
Dr. Jon Suzuki
Dr. Dennis Tartakow
Dr. Dan Ward
Tell us what you think!
Do you have general comments or criticism
you would like to share? Is there a particular
topic you would like to see articles about in
Cosmetic Tribune? Let us know by e-mailing
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[3] =>
CLINICAL
Dental Tribune U.S. Edition | April 2013
Systems, technology
let practices deliver
profitable, emergency
cosmetic dentistry
Well-trained staff, clear policies,
right tools make success routine
in emergency cosmetic cases
Fig. 1
Emergency case
For example, recently we received a
frantic call from a new patient, age 32.
She had fallen the day before and severely fractured her central incisor. She
was crying and said she could not go to
work looking the way she did. She also
had pain from an exposed nerve.
Our systems kicked in right away. At
our morning huddle we had already
discussed where to schedule any emergencies for that day. The front desk
scheduled the patient and gave her a fee
range to expect for treatment. The patient arrived at the appointed time and
filled out her forms. One of our assistants seated her in the treatment room
and obtained a digital X-ray film, which
I reviewed while treating a patient in
another room. I made a preliminary diagnosis and informed the assistant. The
assistant printed the necessary consent
and prescription forms from our computer.
Relieve pain, restore smile
When I had a short break, I stopped in
and talked to the patient and informed
her of the need for a root canal, post and
a crown. She was grateful that we could
care for her that same day, relieving her
pain and restoring her smile.
While the patient watched a CAESY
Education Systems video on the proposed treatment, our staff entered the
treatment into the computer, used the
Internet to verify her insurance benefits and make an application for her to
CareCredit to help finance her portion of
the fee. The front desk staff helped the
patient complete our financial arrangement form.
After numbing the patient, the staff
took digital pre-op photos, and I returned at my next break to treat the
patient. First I completed the root canal
using a Brassler Endosequence NiTi system with battery-powered handpiece,
performing root-length determination
with a Root ZX.
My EFDA-certified assistant (Expanded Functions Duties Auxiliary) set up
our Cerec CAD/CAM scanning unit. I
placed a fiber post and build-up using
Unicem II. The tooth was prepped. It
was noted that the patient’s other teeth
had some older composite bonding.
The preparation was scanned, and the
crown was designed and milled using a
B1 block of Empress porcelain from Ivoclar. The EFDA assistant fitted the crown
to place. I verified the fit, and the crown
was etched and silanated. I bonded the
crown in, again using the Unicem II. The
EFDA assistant adjusted the bite and obtained a final polish with our Brassler
porcelain polishing kit.
Two hours later
In total, the patient was in our office for
about two hours. I spent about half an
hour chairside with her as I moved back
and forth with previously scheduled patients.
The patient was extremely happy to
have her smile back and said she next
wants to replace her old composite
bonding with porcelain. This will enable
us to better balance out the width of the
centrals. We were able to help the patient and add some nice bonus production to our day. A real win-win situation.
By having the systems in place, technology available and a well-trained staff on
hand, we were able to easily help a patient and our bottom line.
Craig C. Callen, DDS, is
a full-time dentist in
Mansfield, Ohio. He graduated from Case Western
Reserve School of Dentistry at 23. He has written three books for dentists: The Cutting Edge I,
II, and III. He is associate
editor for The Profitable
Dentist Newsletter and
has written numerous articles for national dental
publications. Callen is a
member of the ADA, AGD
and the AACD and lectures internationally on
clinical and management topics. Callen and his
wife, Dee, have five children and raise horses, alpacas and llamas on their farmland. You can contact Callen at craigcallendds@gmail.com.
Fig. 1: Assistant takes X-ray and gets it to the
dentist to help with initial diagnosis. Photos/
Provided by Craig Callen, DDS
Fig. 2: Frantic, 32-year-old woman in pain with
a fractured central incisor requests an
emergency appointment because she couldn't
go into work looking the way she did.
By Craig Callen, DDS
When opportunity knocks, is your
practice ready to answer? As dentists we
have opportunities every day to help
our patients and contribute to improving our bottom line by being ready to
provide emergency cosmetic dental
treatment. Working such patients into
our schedule generates treatment fees
at a higher-than-normal profit margin,
and helps generate longer-term business. Some dentists will reserve a half
hour every day for such emergencies.
Because our practice has six operatories and a great staff, we are able to work
these patients into our schedule.
D3
Fig. 3: Thanks to office systems that anticipate
such occurrences — and appropriate technologies that enable response — the patient leaves
two hours later, happy to have her smile back.
Fig. 2
Fig. 3
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